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North West Europe and further 2015

Co-design is a journey

Publication by Capital D, Design Cooperation Brainport, Eindhoven (NL) www.proudeurope.eu

Travel Guide


HELSINKI

PROUD Academy PROUD Challenges Design Innovation Hubs

TRAVEL GUIDE

Moving Materials

Co-design is a journey

PROUD events

LANCASTER EINDHOVEN ESSEN KORTRIJK

LUXEMBURG PARIS

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GETTING PREPARED


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INDEX

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ROUD About PROUD About PROUD About PROUD About PROUD About PROUD Community Community Community Community Community Community Community Community Community eInnovation partners The partners The partners The partners The partners The partners Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Cases Cases Cases Cases Cases Cases Cases Cases Cases g MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving Materials Docs Docs Docs Docs Docs Docs Docs Docs Docs D AboutTools PROUD AboutTools PROUD AboutTools PROUD AboutTools PROUD

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ROUD About PROUD About PROUD About PROUD About PROUD About PROUD Community Community Community Community Community Community Community Community Community eInnovation partners The partners The partners The partners The partners The partners Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Cases Cases Cases Cases Cases Cases Cases Cases Cases g MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving Materials Docs Docs Docs Docs Docs Docs Docs Docs Docs D AboutTools PROUD AboutTools PROUD AboutTools PROUD AboutTools PROUD

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ROUD About PROUD About PROUD About PROUD About PROUD About PROUD Community Community Community Community Community Community Community Community Community eInnovation partners The partners The partners The partners The partners The partners Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Cases Cases Cases Cases Cases Cases Cases Cases Cases g MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving Materials Docs Docs Docs Docs Docs Docs Docs Docs Docs D AboutTools PROUD AboutTools PROUD AboutTools PROUD AboutTools PROUD

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ROUD About PROUD About PROUD About PROUD About PROUD About PROUD Community Community Community Community Community Community Community Community Community eInnovation partners The partners The partners The partners The partners The partners Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Cases Cases Cases Cases Cases Cases Cases Cases Cases g MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving Materials Docs Docs Docs Docs Docs Docs Docs Docs Docs D AboutTools PROUD AboutTools PROUD AboutTools PROUD AboutTools PROUD

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GETTING PREPARED Introduction Partners Itinerary History of co-design Culture

? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design?

ROUD About PROUD About PROUD About PROUD About PROUD About PROUD Community Community Community Community Community Community Community Community Community eInnovation partners The partners The partners The partners The partners The partners Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Cases Cases Cases Cases Cases Cases Cases Cases Cases g MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving Materials Docs Docs Docs Docs Docs Docs Docs Docs Docs D AboutTools PROUD AboutTools PROUD AboutTools PROUD AboutTools PROUD

? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design?

ROUD About PROUD About PROUD About PROUD About PROUD About PROUD Community Community Community Community Community Community Community Community Community eInnovation partners The partners The partners The partners The partners The partners Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Cases Cases Cases Cases Cases Cases Cases Cases Cases g MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving Materials Docs Docs Docs Docs Docs Docs Docs Docs Docs D AboutTools PROUD AboutTools PROUD AboutTools PROUD AboutTools PROUD

? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design?

ROUD About PROUD About PROUD About PROUD About PROUD About PROUD Community Community Community Community Community Community Community Community Community eInnovation partners The partners The partners The partners The partners The partners Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation

Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Cases Cases Cases Cases Cases Cases Cases Cases g MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving Materials Docs Docs Docs Docs Docs Docs Docs Docs D AboutTools PROUD AboutTools PROUD AboutTools PROUD AboutTools PROUD

Cases Docs

? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design?

ROUD About PROUD About PROUD About PROUD About PROUD About PROUD Community Community Community Community Community Community Community Community Community eInnovation partners The partners The partners The partners The partners The partners Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Cases Cases Cases Cases Cases Cases Cases Cases Cases g MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving Materials Docs Docs Docs Docs Docs Docs Docs Docs Docs D AboutTools PROUD AboutTools PROUD AboutTools PROUD AboutTools PROUD

? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design?

ROUD About PROUD About PROUD About PROUD About PROUD About PROUD Community Community Community Community Community Community Community Community Community eInnovation partners The partners The partners The partners The partners The partners Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Cases Cases Cases Cases Cases Cases Cases Cases Cases g MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving Materials Docs Docs Docs Docs Docs Docs Docs Docs Docs D AboutTools PROUD AboutTools PROUD AboutTools PROUD AboutTools PROUD

? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design?

ROUD About PROUD About PROUD About PROUD About PROUD About PROUD Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Cases Cases Cases Cases Cases Cases Cases Cases Tools Tools Tools Tools Docs Docs Docs Docs Docs Docs Docs Docs

Cases Docs

? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design?

ROUD About PROUD About PROUD About PROUD About PROUD About PROUD Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Cases Cases Cases Cases Cases Cases Cases Cases Tools Tools Tools Tools

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? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design?

Cases

28 EXPERT VIEW Mary-Ann Schreurs  36 39 44 48 52 56 58

DESTINATION CO-DESGIN L’Autre Maison NS beukenlaan Beyond the castle Design experience for kids Oh my buda Design for the fittest Results

EXPERT VIEW 60 Bonifacio Garcia Porras  68 71 74 76 78

MUST SEES The perfect schoolday Design relief Play2work Me and my doll Poko

80 82 84 86 88

Social design space S GRIP co-designing Designing prisoner’s prespective Welcome to Saint Gilles What else?

92 EXPERT VIEW Rachel Cooper 95 101 109 110

Co-design Getting there Tools Toolshop

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DISCOVERIES Moving Materials Accommodations Observers Tips Proud gallery

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FUTURE ITINERARY Finally To look up Colofon

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INTRODUCTION “ CO-DESIGN IS LIKE TRAVELLING… ” During a PROUD conference in Eindhoven, Dutch Design Week 2012, Giovanna Massoni stated that codesign is like travelling. And this is how PROUD partners experienced it when working on real life challenges to find out what co-design can actually mean and what it can lead to. One of the most striking outcomes was that it is certainly not only the outcome that counts. It is the doing, the process, and the collaboration or in other words: it is the journey that is valuable, although the destination might not always be so clear in the beginning. This roadmap pictures our journey as partnership, the history and the impact on the contexts we work in, our discoveries and future plans. We invite you to join us on this discovery tour of codesign by reading and talking about it, but especially by doing it. It will be great to explore together with you and further expand our vision and knowledge, and to disseminate it widely! 10

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PARTNERS

PARTNERS

TRAVELLING COMPANIONS AT THE START: PROUD PARTNERS THESE LAST 3 YEARS, THE FOLLOWING PEOPLE HAVE BEEN

It is wise travelling with organisations and people that have the same goals. It does not matter, or may be even better, if you are from different backgrounds and have different ideas about how to achieve these goals. PROUD is proud of the group of great partners that set out for this journey. Some partners had collaborated before in the European (FP6) ADMIRE project that delivered the Design Management Europe Award. Some of the partner organisations had broad experience with design promotion; others with design research and some were relatively new to connecting design with innovation in business and public sector.

WORKING ON ACHIEVING GREAT PROUD RESULTS: Design Cooperation Brainport (NL) Ingrid van der Wacht Project manager

Lancaster University Lancaster (UK) Leon Cruickshank, Gemma Coupe

Francoise Vos Project Coordinator

Luxinnovation GIE Luxembourg Jan Glas

Linda Bax and Anne Sulman Project assistants

Technoport SA Luxembourg Rodolfo Baîz, Diego Debiasio

APCI – Agence pour
la Promotion de la
Création Industrielle
 Paris (FR) Jean Schneider

AGB Buda Kortrijk (BE) Material Sense Eindhoven (NL) Simone de Waart, Patrick Vissers, Meerthe Heuveling

City of Eindhoven Eindhoven (NL) Sophie van Hof, Tieke Veuskens

As you will notice, since 2011 numerous other co-designers, citizens, shopkeepers, care givers, public sector workers, policy makers, farmers, joined the group. Altogether, PROUD reached about 100,000 people directly.

Culmination Innovation Helsinki (SF) Jussi Sorsimo Design Zentrum Nordrhein Westfalen Essen (DE) Vito Orazhem, Sora Lina Loesch, Marie Christine Sassenberg Designregio Kortrijk Kortrijk (BE) Fanny Galle, Marianne de Meyere, Hilde Bouchez

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THE ITINERARY An informal starting point of PROUD was in Paris June 2010 - when the partners met for the first time to make the travelling plans: PROUD would promote the potential to use design(ers) in decision-making and development processes to address some of the complex problems the world faces today. This approach would side-step power structures, bringing stakeholders (citizens, public sector workers, volunteers, NGOs, companies) together in a non-hierarchical way, creating new types of knowledge exchange. PROUD would not so much be about growth but about improving by innovation, and contributing to a more satisfying offering of products, services and experiences that leads to a healthy consolidation of economy, society and ecology as well as a transformation of the way of living and working in NWE. First and foremost it would be about people.

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THE ITINERARY Hence PROUD: People, Researchers and Organisations Using Design for innovation and co-creation. PROUD partners chose different itineraries. Some were more locally bound, others more regionally or internationally. We exchanged our findings and experiences and worked transnationally. Then we mapped what actions were needed at some stops on the way to reach the destination:

THE ITINERARY TRAVEL COMMITMENTS ALONG THE WAY SINCE OCTOBER 2011, PROUD PARTNERS COMMITTED THEMSELVES TO: • Execute pioneering work to develop models for large scale deployment of co-design in NWE.

#6 LUXEMBURG 15  + 16 May 2013 partner meeting plus master class Co-design scenario’s in collaboration with Imagination Lancaster.

#1 EINDHOVEN 27 + 28 October 2011 official kick-off at Dutch Design Week with an international workshop on different co-design cases and the first PROUD challenges besides the first partner meeting

#7 EINDHOVEN 21 + 22 October 2013 an open PROUD Master class The mess and success of co-design during Dutch Design Week 2013 followed by a partner meeting in the Design Innovation Space

#2 PARIS 6 - 8 February 2012 partner meeting with visit to the Brie challenge, l’Autre Maison and workshop with local stakeholders and Parisian senior citizens

#8 ESSEN 7 + 9 May 2014 International PROUD Forum “Design for Societal challenges” and partner meeting, plus exhibition Tickling all senses in the Red Dot Design Museum

#3 HELSINKI 22 - 24 May 2012 partner meeting amidst the World Design Capital event, with a European seminar on design ‘Co-designing policies and decision making’ in collaboration with the Design for Active Aging project and thematic study tours to various co-design projects

#9 BRUSSELS 24 + 25 September 2014 a partner meeting to work on the finals for the PROUD project the last 6 months plus the presentation of the position ‘pamphlet’ at ERRIN Design Days

#4 KORTRIJK 25 - 26 October partner meeting amidst the Biennale Interieur, with a workshop in the just opened Buda Fabric.

#10 EINDHOVEN 19 + 20 October 2014 Dutch Design Week 2015: the final ‘summit’ from story telling to serious entertainment with altogether 300 guests

#5 LANCASTER 13 - 15 January 2013 partner meeting according to the brand new Imagination Design of meetings and visit to the site of the Beyond the Castle project, VIP reception amidst the Beyond the Castle exhibition.

#11 LILLE 14 January 2015 the final meeting to conclude the PROUD project at the JTS office of INTERREG JTS in the presence of our European project managers. 16

See ‘Getting there’ • Provide hands-on demonstration of the added value of design for public and private sector. See ‘Culture’ • Provide well-equipped and newly developed design innovation hubs with viable business concepts extending after the project’s lifetime. See ‘Accommodations’ • Provide open source innovative knowledge on (new) materials. See ‘Discoveries’ • Engage with public workers, business and industries, intermediaries, knowledge workers and designers around themes of common interest to create improved concepts for services, products and public spaces. See ‘Destination’ • Create a transnational network of knowledge exchange, going beyond the immediate collaborations of the partners. See ‘Must sees’ and ‘Must sees next’, plus ‘Future itinerary’

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HISTORY OF CO-DESIGN The partners

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CO-DESIGN IS KNOWN SINCE MORE THAN 40 YEARS, THE PROUD PROJECT ONLY COVERS A BIT MORE THAN 3 YEARS OF THIS PERIOD.

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HISTORY OF CO-DESIGN IT IS ABOUT TRAVELLING, EXPLORING AND DISCOVERING. IT IS ABOUT THE WAY TO AND NOT SO MUCH THE END DESTINATION THAT BRINGS THE MOST REVEALING INSIGHTS AND VALUABLE EXPERIENCES. Co-design seeks to give everyone the possibility to contributing with the aim of helping the participants - who often don’t think they are creative at all - to express themselves creatively and have a voice in a project.

The short history of PROUD teaches us that there is no such thing as one co-design methodology. It is about travelling, exploring and discovering.

“IN CO-DESIGN EVERYONE HAS A VOICE AND WHILE NOT EVERY VOICE WARRANTS A SOLO, OVERALL THE MASSED CHOIR IS JUST AS MOVING AS THE INSPIRED INDIVIDUAL AND COMBINED EFFECTS CAN BE SPINE TINGLING AND HAVE A TOTALLY UNEXPECTED IMPACT.”

The notion that any participant could make a critically important contribution runs counter to the strong hierarchies often in business as well as the public sector. The power of co-design comes from crossing between participant ‘tribes’ – breaking down walls between different sectors or knowledge fields - exploring the effect of combining contrasting perspectives and understanding. The fact that these new unexpected connections are very likely to result in genuinely new innovations is well proven in the literature stretching way back to the 1970`s2. The challenge of the co-designer is to develop approaches that help citizens and stakeholders – representatives of business, public authorities and others – to step out of these embedded, hierarchical positions. Then, through this opening up help them maximise their contributions, often surprising themselves, colleagues and the designers as well.

– LEON CRUICKSHANK,

Imagination Lancaster 1.

European Design Leadership Board (2012) Report & Recommendations: Design for growth and prosperity

2.

Granovetter, M. The Strength of Weak Ties. The American Journal of Sociology, 78(6), 1973, 1360–1380.

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CULTURE THE CO-DESIGN LANDSCAPE IN EUROPE KNOWS GREAT VARIETIES; AS OF COURSE THERE ARE MANY CULTURAL, POLITICAL AND SOCIO-ECONOMIC DIFFERENCES BETWEEN EUROPEAN MEMBER STATES. CO-DESIGN TAKES THESE DIFFERENCES AS A CHALLENGE. By working transnationally in the PROUD project, the partnership worked on gradually changing the co-design landscape regionally together, which of course has had a wider impact. Some designers crossed borders and implemented their ways of working in other parts of North West Europe. You will understand more about it when reading about the PROUD challenges.

master classes, FaceMooc and study visits of public officials. Altogether these activities helped mingling and influencing local approaches and mindsets towards design thinking and co-design. It led to a good transnational exchange of models, frameworks and solutions that were created at all levels of the PROUD project, and robustly tested and discussed in different national landscapes. So they have the potential to be more widely applicable.

TRANSFORM INNOVATION FIELDS OF NORTH WEST EUROPE We roughly sketch what happened these last 4 years as to the ‘co-design’ culture in the different regions. For instance PROUD F – APCI - had an originally Belgian design company to work on the challenges, PROUD UK – Imagination Lancaster - worked also with Dutch designers, PROUD NL – Eindhoven and Design Cooperation Brainport collaborated with the German design manager and sent out their designers to e.g. France and Finland , PROUD B – Design Region Kortrijk – collaborated with ImaginationLancaster and Dutch designers, PROUD SF – Culminatum participated shortly in PROUD, especially as source of inspiration to all partners and designers during the World Design Capital 2012 program on co-design and living labs. On top of this, we collaborated in the cross-border - sometimes online - workshops, 22

EINDHOVEN In Eindhoven design played a key role in the development of the city, under the leadership of Philips. Since the end of the last century, a bottom up movement gained ground by organizing a day, and later a week, of design. This has grown into the world-renowned Dutch Design Week with over 2,400 participating designers and more than 250,000 visitors (2014). The Dutch Design Week organisation merged with Design Cooperation Brainport since 2010. They are responsible - as the coordinator of this huge event - for attracting international media, as well as policy makers, academia and business representatives. The program is not about showing objects and concepts but much more about experiencing the future. PROUD used the platform to organize numerous workshops and conferences, e.g. the FarmLabs of 23


CULTURE administration to reconnect with citizens. APCI experienced this when approached by public bodies in other French regions like e.g. Nantes. Through ‘L’autre maisonchallenge the ‘Brie-nov’ social innovation platform has been convinced by the contribution of co-design. For this reason they will construct a ‘co-working’ hub. Co-design appears to facilitate the job of public workers in the long run, although the preparation of the process asks for investments in time and money. In the end costs are reduced because more sustainable solutions are developed, to which participants commit. Also consultation costs can be reduced, as there is a more effective investment in knowledge exchange – once the co-design process is prepared it is a quicker step from inventory to ideation to piloting (read more in the toolbox Guidance notes for public sector).

AgriMeetsDesign in 2014 – a project on reinventing the Dutch food production system – that now has grown into a movement supported by the Ministry of Economic Affairs in the Hague. Design thinking is integrated in the regional development program since 2005. This means that numerous projects have been taken up with the so-called triple helix partners – industry, public, knowledge sector. Since PROUD – and the crisis of 2008 - this has turned more into a quadruple helix partnership – including end-users. The crisis was an opportunity to further improve the city’s services for the citizens and was used to enhance the relationship with them. The PROUD Railway station challenge took place and numerous other projects ran, like crowd management of the marathon, safety of girls at night, re-designing schools (see Perfect Schoolday p. 68 ), public space and seniors, etc. The achievements in these fields are considered so meaningful that the Eindhoven government adopted a true co-design policy in the coalition agreement of 2014, the basis of policy making in Eindhoven for the years 2014-2018. As to the business sector, the dissemination of co-design remained connected to the direct challenges. It cannot yet be stated that there is general understanding about the approach.

GERMANY Design Zentrum Nordrhine Westphalia, Germany, has succeeded in rising awareness for the importance of good quality design by multiple activities in their Red Dot Design Museum. In the course of the PROUD project, they have developed an educational programme for children and youth in order to acquaint them with the basic principles of design and sharpen their sense of quality and creativity. The museum has established fruitful contacts and cooperation with regional primary and professional schools as well as parent-teacher-associations. The education programme offers them a new way of transferring knowledge on design. In addition, the Design Experience workshops have become a business model and are now offered in the Red Dot Design Museum on a regular basis. The same holds for the Design Experience Laboratory, a

FRANCE Since 2010 APCI France witnessed a growing interest for creating design processes that more actively involve end users. This interest has been triggered by a set of converging transformations, like the extension of the product design approach to the design of product service systems. Also the limitation of public funds leads to sharper use of resources and the will of the public 24

CULTURE tion and business innovation. Working on the PROUD challenge Oh My Buda, that comprised a great number of open design events to re-invent life and public space on Buda Island, as well as a variety of dissemination activities, convinced the city council that co-design is a great tool to achieve these goals. Kortrijk Design Innovation Hub BUDA::LAB, the maker’s space in the BudaFabric, has turned out to be a beehive for co-working in prototyping and experiment workshops with creative industry as well as businesses and citizens.

special PROUD Design Innovation Hub (read more in Accommodations). LUXEMBOURG For Luxembourg co-design was a much unknown approach and methodology in 2010. It got into the PROUD adventure without really knowing what the outcome would be. Luxinnovation acted as a supporting actor that observed and learned from the other partners. Having no concrete expectations at the beginning, PROUD achieved for Luxembourg that the subject of co-design is seriously considered and implemented in two renovation projects to be executed with local and governmental authorities and other stakeholders like residents.

LANCASTER Due to the energy invested by Imagination Lancaster, this small town in North England also gradually grew into a co-design driven town. The public authorities embrace co-de sign because they experienced how positively citizens responded in the Beyond the Castle challenge (read Destination). The process started with certain hesitations but proved to be tremendously successful especially considering the engagement of Lancaster residents: altogether 2,000 were responding, of which 700 actively participated. ImaginationLancaster distilled and tested the 10 principles of co-design for the public sector (read more in Getting There, p. 103). Helen Ryan has become iconic in her role of public officer understanding perfectly the importance of co-design. She accompanied the ImaginationLancaster team at various meet-ups in Europe to explain the impact of the approach. On her initiative the collaboration with imaginationLancaster continued with the development of tools for public consultation.

KORTRIJK Kortrijk has a long design tradition and disposes of several supportive instruments to embed design and creativity in its local industry. The consortium Designregio Kortrijk, for instance, has been created in collaboration with the city of Kortrijk, Interieur Design Biennale, Howest (TU), Chamber of Commerce and the inter-communal Development Agency Leiedal to introduce design-thinking in the SMEs and the society. It is recognized as the regional HUB of the Flemish Design Platform. And with reason, design has an international platform in the city: next to the Biennale Interieur, one of the most respected design festivals in the world (since 1968), the city celebrates each year a week of design- Week van het Ontwerpen-, during which schools and professionals show newest innovations in the business sector and work of graduates. The BudaFabric that opened its doors in 2012, has proven to contribute to the city’s policy to work on urban regenera25


CULTURE CONCLUSION Although there will be critical comments on the use of co-design – read also the PROUD guidance notes for public sector workers (Getting There, p. 103) –, it becomes more and more clear that there is not a sole sector that will be able to develop and implement innovative solutions, we need for today’s socio-economic transition, on its own. The golden diamond of local governance, businesses, universities and especially citizens, is the basis of a community and the essential foundation from which society is able to transform (Hummels and Trotto, 2014). SO CO-DESIGN BECAUSE TRANSSECTORAL COLLABORATION AND CREATIVE KNOWLEDGE EXCHANGE IS NEEDED THESE DAYS OF TRANSITION. BUT ALSO, TALKING ABOUT CULTURE, LET’S NOT FORGET THAT CO-DESIGN SUITS THE HUMANIST TRADITION OF EUROPE, WHEREIN ACTIVE CITIZENSHIP HAS ALWAYS BEEN HIGHLY APPRECIATED.

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EXPERT VIEW

EXPERT VIEW MARY-ANN SCHREURS IS EINDHOVEN’S

university, with very little budget. It was all about designers showing other designers what they were doing.’ ‘So, I did the opening and looked around. And I saw the future there. Sharing, discovering, enabling: it was a joining of innovation. I knew that this was going to have the same impact on Europe’s future as technology.’ Mary-Ann Schreurs told her colleagues in the local government about her insights. ‘They agreed and we intertwined design into our economic structure, starting at Brainport.’

ALDERMAN FOR INNOVATION AND DESIGN, CULTURE AND SUSTAINABILITY. SHE SEES RADICAL CHANGES ALL AROUND HER: GLOBAL, LOCAL, AND LAST BUT NOT LEAST IN HER OWN POSITION AS A MEMBER OF THE LOCAL GOVERNMENT. ‘THESE ARE VERY EXCITING TIMES.’

“ THERE ARE NO BLUEPRINTS ANYMORE ”

PART OF A LIVING LAB ‘From that day on, I have had two things on my mind. First: on a local scale you need co-creation. That’s exactly what we are doing now. Take the light plan that will be realized in the city of Eindhoven between now and the year 2020. All kinds of information, from traffic to air pollution, will be integrated. Considerable parts of the project do not exist yet. They will be developed out of everyday practice. For instance, we are experimenting with light on Stratumseind, the nightlife district. The youngsters going out on Saturday night are literally part of a living lab.’ ‘And second: the economic effect of good design can be huge. A perfect example is Philips Design, how they are working to create a healing environment in hospitals. They hide as many instruments as possible and reduce stress by special lighting. For example: a little boy who wants to be a space traveller receives a broche. The route through the hospital he is supposed to follow, is lit up by space travellers. This Providing comfort is how also a way you to reduce the costs of healthcare.’

‘Policy makers used to work top down.’ Mary-Ann Schreurs’ right hand is in the air, palm down, at eye level. ‘Later, everything had to be bottom up.’ The other hand just above the table, palm up. ‘And this is how I work nowadays.’ Her two hands rotate the imaginary cube ninety degrees. ‘This is a totally egalitarian process. My role is to create an infrastructure in which change can take place.’

MARY-ANN SCHREURS 28

A JOINING OF INNOVATION The idea of the rotating cube came up in the early zeros, when she was the alderman for city planning. ‘My colleague in charge of culture asked me to help him out on an agenda problem. I had to open the Week of Design [Design Week?]– nowadays Dutch Design Week. It was a small event at the 29


EXPERT VIEW “ Good design is about people, the end users, not about things. Designers create an environment that works.”

NO NEED FOR HIGH TECH CONTRAPTIONS According to Mary-Ann Schreurs, high tech is not always necessary ‘Good design is about people, the end users, not about things. Designers create an environment that works.’ So, if in a project for the elderly the people prefer to use benches instead of high tech contraptions to do their physical exercises, this is fine. ‘More important, here and in other examples, is the fact that the process is uplifting and optimistic. The process appeals to people, they want to be part of it. They just cannot stay passive.’ WE ARE ALL DESIGNERS Has Mary-Ann Schreurs become a designer herself? In this scheme of rotating cubes and facilitating an egalitarian process, her role seems very similar. Maybe she has taken one of PROUD’s more provocative statements, ‘We are all designers’, literally? She smiles: Mary-Ann Schreurs the politician is still in office. ‘As politicians and policy makers, we take care of the public good. We are not to decide what is the public good.’ Is she not being too modest? ‘No, there are just no blueprints anymore.’

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DESTINATION CO-DESIGN


DESTINATION CO-DESIGN AS PROUD PARTNERS WE BELIEVE THAT THE LANDSCAPE OF CO-DESIGN COVERS ALL KIND OF WORKING FIELDS AND THAT THE DESTINATION SHOULD BE CLEAR, BUT THE WAYS TO IT WILL AND MAY DIFFER. sionals. Lancaster elaborated a process with massive participation of residents of the city in the Beyond the Castle challenge, whereas the Eindhoven railway station challenge led to a more delicate process of co-designing because politics ruled in the background.

To find out whether co-design works or not, PROUD partners took up regional challenges to work on transnationally. Depending on the mission of the different organisations and the local culture the partners have been taking up different challenges addressing multiple topics. This varied from touristic products to mobility and public space to education for the very young. Some challenges started in the beginning, some during the course of the project. This brought the opportunity of good transnational exchange of knowledge on co-design approaches and tools, as well as transnational exchange of people – designers and facilitators of the co-design processes. All projects have unique elements that have enriched the partnership as a whole and offered models for future co-design projects across Europe. For example, Design Zentrum Nordrhein Westphalia`s focus on working with children to instill co-design thinking early can be applied elsewhere (like Design for the Fittest : a special challenge for school kids on co-designing a healthy lifestyle in Eindhoven ), APCI’s focus on commercial contexts brings insights for co-design with businesses and DesignRegio Kortrijk elaborated different interventions by a multinational team of co-design profes34

The challenges are not described in detail, but you can find more detailed reports or movies at www.proudeurope.eu. FROM BRIE, L’AUTRE MAISON December 2010 – December 2012 EINDHOVEN, EXPERIMENTAL RAILWAY STATION NS BEUKENLAAN June 2011 – October 2013 LANCASTER, BEYOND THE CASTLE June 2012 – January 2013 ESSEN, DESIGN GYMNASTICS 2013

KORTRIJK, OH MY BUDA Spring 2013 EINDHOVEN, DESIGN FOR THE FITTEST Sep 2014

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CHALLENGE 1 APCI, L’AUTRE MAISON

THE BRIE REGION IS FAMOUS FOR THE CHEESE WITH THE SAME NAME, AND A MAJOR TOURISTIC ATTRACTION LIKE EURODISNEY. IT SUFFERED FROM THE FACT THAT TOURISTS ONLY PAY SHORT VISITS AND DO NOT OFTEN RETURN. LOCAL BUSINESSES CAME TO APCI AND THE OTHER PARTNERS IN THE PROJECT WITH THE QUESTION TO HELP THEM RETHINK THEIR TOURISTIC SERVICES.

CHALLENGE The challenge in the process was to collaborate with a huge group of micro-businesses. The objective was to find a way of shifting from a consumerist approach to tourism (delivery of a service) to a form of residence (hospitality), to come up with the right offering of new or improved services.

“How can we get people to stay more than one night in the Brie region?”

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and to give criteria to discuss potential services that could be developed. The different co-design sessions were meant: • to generate ideas for new or improved touristic services with a focus on weekends or short stays (less than a week); • to have the local micro-businesses work together (and possibly co-develop services); • to create a roadmap for a local, identified brand.

THE PROCESS A study regarding the transformative potential of ageing on tourism and housing with a focus on the greater Paris region was produced before the co-design sessions were run. The objective of the study, which was presented to the stakeholders, was to frame the critical issues and to summarize the successes and failures of previous commercial offers in the field of tourism and ageing. Its content served as a basis to define some activities that where proposed to the people,

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CHALLENGE 1 “ AFTER THE CHALLENGE, I INTEGRATED TWO KEY ELEMENTS OF THE CO-DESIGN METHOD INTO MY OWN PROFESSIONAL APPROACH: PUTTING THE END-USER AT THE CENTRE OF THE PROJECT AND COLLABORATE WITH THE END-USER DURING THE PROCESS.” – DIDIER GALET, ENTREPRENEUR,

Associate at Infoggara

RESULT 5 new ‘tourist offers’ have been developed. These are the first ‘products’ ever developed in partnership by some of the local busi nesses in the Brie area. The packages are presented in a paper and online brochure, and an underlying promotion strategy has been developed.

After a presentation and evaluation with the regional stakeholders, two concepts were reframed and presented to the second series of co-design sessions: • ‘Comme chez soi’: the pivotal role is devoted to the hosting structure (e.g. hotel, camping, bed and breakfast). The host helps to get the visitors to come from the train station (if needed), and provides connection to activities offered by other businesses (e.g. fishing, barbecue, open air activities, museums etc.) ; • ‘Clé en main’: a comprehensive service offers hosting and activities across all ages and generations (youth and teenagers, parents, grand parents and senior citizens).

CHALLENGE 2 EINDHOVEN, EXPERIMENTAL RAILWAY STATION NS BEUKENLAAN

DESIGNERS Yellow Window design consultants

STAKEHOLDERS APCI, Office du Tourisme de la Ferté Gaucher, Infoggara

These ideas have been further developed and tested. On basis of the reactions that followed during interview rounds, a final selection was made.

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CHALLENGE 2

AT SOME STAGES OF THE PROCESS, CO-DESIGNERS BELIEVED THAT THEIR IDEAS COULD BE QUICKLY IMPLEMENTED. AS JAN BLOM FROM PRORAIL STATED AFTER A CO-DESIGN WORKSHOP IN MARCH 2012: ‘I THINK IT IS WONDERFUL TO COLLABORATE IN THIS WAY AND TO GET DIRECT FEEDBACK ON MY IDEAS.’ HOWEVER, THE DEVELOPMENT AND DECISION-MAKING ON EXPERIMENTAL STATION BEUKENLAAN TURNED OUT TO BE A LONG, LONG JOURNEY. BUT IT HAS BEEN ONE DURING WHICH WE LEARNED A LOT AND WITH A REMARKABLE END STATION. 40

CHALLENGE NS Beukenlaan was a somewhat hidden railway station at the crossover of smaller and bigger roads, at the edge of different neighborhoods amongst which the rapidly developing Strijp Areas. These former Philips sites are being transformed this last decade from industrial zones into trendy, creative and buzzing living and working areas. On the other hand there are the neighborhoods Philips once built for their workers: Drents Dorp and Woensel. Nowadays they house a multicultural population that sometimes needs extra support for finding a job or a purpose in life. Housing corporations spend a great deal of their budget on cohesion projects, often involving creative industrialists. People that arrive at the station for the first time are instantly confused and will sniff the smell of urine. No wonder the station was at the second lowest position in the customer satisfaction ranking of the National Railways (NS). This needed to change.The owners of the station as well as the owner of a part of the surrounding areas, the city of Eindhoven, were aware of the complexity of the setting of the station and the involvement of a variety of stakeholders. So they decided to come up with a brief for designers to start a not standard design process for improvement.

group, they sometimes split up in smaller teams for special tasks. For the process they developed a series of interventions based upon their own practice and experience. The outcomes of each one became the source of the next step in the process, as the results were unpredictable. Some of the steps in process you will find described below. 1. Neighbourhood research The outcomes of the workshop were the start of a research done by the social designers in the neighbourhood picturing the interviewees, being either resident, worker, or business owner. Due to the shared ownership of the surrounding area the team had a complicated task to get all people involved. Also it was decided to not start up a massive enquiry process as in the past people were already asked numerous times to give their opinion in workshops: most of the time this appeared to be information rounds. This to deception of some of the involved residents. 2. Dutch Design Week intervention and exhibition The design team carefully collected the reactions of users of and residents around the station during a series of activities in Dutch Design Week. Volunteers from the surrounding neighbourhoods, whom were given a rent reduction in return of their volunteering work, dressed up as a ‘station brigade’. They helped people to climb the stairs, advised as city guides and offered a cup of coffee with a wonderful view. While helping people, it appeared that all thresholds vanished in getting feedback or answers from them. The travellers kindly and gladly responded and reflected on the concepts the designers had co-created with the input gathered so far.

THE PROCESS Once the kickstart was given, the stakeholders of the city, National Railways and railways supplier Armada Outdoor took part in a workshop with the design team to make an inventory of the truly pressing points and evident possibilities. The design team consisted of designers with different backgrounds and specific skills. They had in common that they previously worked on social design projects. Although they intensely collaborated as a

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CHALLENGE 2 DESIGN MANAGER

3. Co-design workshop On basis of the research and initial probes, different options to implement were gener ated. These varied from quick wins to future visions. The options were tested, reviewed, selected and revised in a workshop with residents, stakeholders, business owners and representatives of housing corporations. With some of the participants, direct arrangements were made to take the first step in the process and some scenarios were elaborated over the months that followed. All results were presented at the Dutch Design Week City Hall exhibition and discussed during a workshop.

“I ASSISTED IN NUMEROUS WORKSHOPS, AND I ALWAYS SAY WHAT I BELIEVE SHOULD BE DONE, EVEN IF THE MINISTER IS PRESENT. BUT IT IS MUCH MORE ABOUT BRINGING PEOPLE TOGETHER AND GIVE THEM INFORMATION TO TAKE BACK HOME. WITH THIS CO-DESIGN WORKSHOP, PEOPLE ARE REALLY LISTENING TO EACH OTHERS IDEAS.” – TOOS BOSCH, a passionate resident of Woensel West

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Ellen de Vries, Het Lux Lab, lighting designer

DESIGNERS Cindy van den Bremen, CvdBremen design, social designer Berry Sanders, graphic designer Vincent Wittenberg, urban space designer Walter Veneman, indoor designer for Armada Outdoor partly

STAKEHOLDERS City of Eindhoven, ProRail, NS (national railways), Armada Outdoor (supplier for station equipment), housing corporations, owners of land, retailers, travellers, residents.

RESULTS In the course of the project that lasted more than a year it became clear that the complex ownership and some political uncertainties blocked actions. Therefore, the communication with the participants within the project including end-users was delayed. This is really felt as an unintentional shortcoming of the entire co-design process. Furthermore the ideation part of the process needed to stay rather limited in order not to raise expectations that in the end would disappoint people involved. Political strategies surrounding the process made it quite unclear how many investments in the end would be available to come to realization of ideas. However, there has been made up a visual portfolio that guided towards a huge investment that will be done by the National Railways over the coming years. All started with making the railway station visible and ‘readable’, by a huge infographic, so nobody gets lost anymore.

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CHALLENGE 3 IMAGINATION LANCASTER UNIVERSITY (LU): BEYOND THE CASTLE

THE BEYOND THE CASTLE - CHALLENGE OF LU BROUGHT THE CITY A SERIES OF ‘BROAD GATHERING OF IDEAS, SUPPORT, ENTHUSIASM, INVOLVEMENT AND LAUGHTER’ LIKE A CO-DESIGNER EXPRESSED AFTER THE VISIONING WORKSHOP IN OCTOBER 2012. THIS WAS NOT WHAT THE LANCASTER COUNCIL EXPECTED WHEN ASKING LANCASTER UNIVERSITY (LU) TO HELP DEVELOP A COHERENT PLAN WITH POLITICAL AND COMMUNITY SUPPORT FOR THE RESHAPING OF THE CITY PARK AREA. CHALLENGE Lancaster, a city in the North West of UK, is dominated by a hill with a castle on it. One side of the castle is a five minutes’ walk from the central shopping area of the City. On the other side there is an undeveloped, rather overgrown area of around 500 m2 sloping steeply down to the river Lune: the City park area. It is a space used by cyclists, dog walkers, and groups of teenagers and sometimes as an illegal camping site for homeless people. Until recently, the castle was a low security prison. But the owners (Duchy of Lancaster, the UK Queen’ s private estate) decided to develop it into a tourist destination. The Lancaster City Council owns the land surrounding the castle. The transformation of the castle plus the fact that the roots of trees threatened the archaeological site made it imperative to rethink and develop the area. The challenge for the Lancaster University

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(LU) was working with people that are used to starting up a standard consultation process. LU’s analysis of the first output of the consultations brought the insight that there was a need to engage with a wider range of people and in new ways. In other words: co-design needed to open up the process. THE PROCESS LU developed a series of five co-design events in a two days workshop with the transnational multidisciplinary co-design team headed by a dedicated co-design manager. The workshop brought a common conception of co-design and the understanding of the need of a co-design program. The developed events were based upon the creative scale described by Lindsay and Sanderson (E Sanders & Stappers, 2008). The Beyond The Castle contributions ranked from relatively simple ‘doing’ to in-depth ‘creating’. Each co-design event built on the outcomes 45


CHALLENGE 3 labeled as the don’t forgets (e.g. don’t forget to keep people involved in the process). Also they made a thematic analysis (e.g. History or Cultural Activity)

of the previous events and neither the university and design team had idea or preference as to what the final outcomes would be. They allowed everyone to be creative in their own way and were flexible enough to allow the whole picture to change over the length of the project. It was at the exhibition that the

5. Interactive co-design exhibition Instead of a regular exhibition, the designers developed a concept that would truly involve and move visitors into a ‘create’ mode with the insights from the previous phases informing the ideas (Mattelmaki T & Vaajakallio, 2012b). People would select one of the ‘don’t forgets’ and an element of the thematic analysis plus a prompting question (like how to implement this with a budget of less than £ 1,000 ) to come up with suggestions that were documented on cardboard boxes.

team felt they were really ’co-designing’: the public responded to the outcomes of the co-design process to develop creative solutions and proposals for the commonalities, tensions and contradictions that had emerged. 1. Beyond the castle awareness raising event At the corner of the central shopping square in Lancaster a representation of the area ‘Beyond the castle’ invited passers-by to document what they were or would be using the area for, and how it could be improved.

RESULTS The Beyond The Castle co-design process brought the final handover report ’Beyond the Castle - Imagining the Future’. The ideas are remarkable for the quality of reflection, innovation and their relevance to the key issues and the fact they were developed not by designers or experts but by everyday participants of the co-design exhibition. In the report it is recommended that the ideas should form the foundation of a continuing co-design process, facilitated by the council but crucially involving professional designers, in addition to volunteers council specialists, the Duchy of Lancaster and other participants. This will ensure a living process of development created in a spirit of partnership. We might conclude that despite some initial fears because of the openness of the process, the Lancaster City council has embraced co-design.

2. Just imagine all the stories During a Sunday, eight interconnected stories ran in the park. The design of the event intended to eliciting a deeper interaction with families and the young at heart. Co-design through storytelling included bringing the past into the present with the aid of a living Roman centurion and swamp fairy. 3. Just Imagine the shape of the Park This open access event brought people together ranged in age from three to 92. Participants mapped and modelled possible developments in the Beyond the Castle area. 4. Visioning The Beyond The Castle events brought more than 1,000 ideas. A group of 15 most active contributors identified and ranked about 80 more general and emotional values that needed to be kept in mind. These were 46

“ PEOPLE UNDERSTAND BEYOND THE CASTLE; THEY’VE SEEN THE EVENTS, THEY KNOW THAT YOU’VE ACTUALLY ENGAGED WITH THE COMMUNITY - WHICH IS VERY, VERY IMPORTANT FOR COUNCILS - WORKING WITH THE COMMUNITY, NOT JUST TALKING TO THEM, BUT CO-DESIGNING, GETTING THEM INVOLVED AND COMMUNICATING WITH THEM.” – HELEN RYAN, Public Realm Officer, Lancaster City Council

TEAM

Andy Darby: Artistic Director at Litfest specialist in using narrative for co-creation through storytelling David Redmore: Landscape Designer with an experience to work with local communities.

Leon Cruickshank: Project Lead Gemma Coupe: Co-design manager Dee Hennessy: Creative Facilitator Andy Walmsley: Creative Director at Wash Design, specialist identity development Lotte van Wulfften Palthe: Designer at Studio LVWP, expert in creating tools to ensure effective interaction

STAKEHOLDERS Urban and rural communities, local residents, tourists, local businesses, The Duchy of Lancaster, local government and academic communities. 47


CHALLENGE 4 DZNRW ESSEN, DESIGN EXPERIENCE FOR KIDS

DESIGN ZENTRUM NORDRHEIN WESTPHALIA (DZNRW) IS LOCATED IN THE RED DOT DESIGN MUSEUM AT THE ZECHE ZOLLVEREIN. THE MUSEUM WANTED TO FURTHER ENHANCE THEIR ACTIVITIES AND REACH OUT TO THE EDUCATIONAL SECTOR BY CHALLENGING YOUNG PEOPLE TO EXPERIENCE DESIGN. DESIGN MANAGER MASAYO AVE TOOK THE LEAD IN THIS PROJECT “DESIGN IS A DISCOVERY PROCESS AS WELL AS A PROFOUND MULTI-SENSORY EXPERIENCE, WHICH DEALS WITH FORMS, COLORS, PATTERNS, STRUCTURES AND ITS RELATIONSHIPS THAT MAN HAS DISCOVERED IN HIS LIVING ENVIRONMENT.” CHALLENGE The Red Dot Design Museum presents the largest exhibition of contemporary design in this area. Every year 160,000 visitors experience the ca. 2,000 exhibits from about 45 nations, all of which are winners of the Red Dot quality seal for good design. The Red Dot Design Museum especially aims at transferring knowledge on the importance of design to children and students. Children and youth encounter design around the clock: whether it is the bed in which they sleep, the pencil they use for homework or the toy they play with in their free time. In most cases, they are not aware of the fact that every product they use in their day-to-day-life, features a very special

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design. In order to acquaint children with the topic of design and understand the quality of good design, the Red Dot Design Museum took up the challenge to develop special workshops in close cooperation with the Japanese designer and pedagogue Prof. Masayo Ave. The courses aim at fostering children’s creative talent and curiosity about their environment and equip them with the basic principles of design. THE PROCESS Design Manager Masayo Ave developed a series of workshops where the children played a crucial part in the co-designing process. The overall target was to improve the challenge with each and every session of the design experience tours. 49


CHALLENGE 4 THE HANDS-ON WORKSHOPS ARE CAREFULLY STUDIED TO FOSTER CHILDREN’S CURIOSITY AND TO SENSITIZE CHILDREN TO THE QUALITY OF EVERYDAY PRODUCTS. 3. Workshop ’Touch, Listen, Learn’ Learning to understand the basics of industrial materials through tactile discovery.

All the different types of workshops and their results in terms of the designobjects and drawings that were created by the workshop participants, led to mounting an exhibition where everything was put on display for the museum public. Additionally a big exhibition tickling all senses and getting first-hand experience of award-winning products was organized. By exploring the ‘Design Experience Laboratory’, visitors are encouraged to touch around and surprise themselves with the design of everyday items. This way, visitors experience materials and forms in a completely different perspective and get a multi-dimensional understanding of the basics of design. The exhibition sharpens the power of judgment and helps them to realise what good design is all about.

RESULTS In the course of the PROUD project, the Design Zentrum Nordrhein Westfalen has further encouraged the development of an interactive experience environment in the museum with numerous activities, which help professionals and non-professionals of all ages understanding design and its added value. ‘Design Experience Laboratory’ is completed by a presentation of the products, which were used during the workshops. Because of its great success the workshops are now a business model and have found their way into the regular program of the Red Dot Design Museum.

1. Workshop ’Design Gymnastics’ Introducing the method of discovering hidden numbers and letters in the forms of everyday products;

INVOLVED Masayo Ave, MA Creation, A team of designers, museum staff, school kids, teachers

2. Workshop ’Design Anatomy’ By ‘dissecting’ selected products - out of the museum - in accurate drawings and descriptions the students learn how industrial products are pieced together and that every part and material serves a specific purpose;

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CHALLENGE 5 DESIGN REGIO KORTRIJK, OH MY BUDA

IN THE MIDDLE OF THE CITY OF KORTRIJK BUDA EILAND (ISLAND) FORMS A VIBRANT CLUSTER OF DIFFERENT GROUPS WORKING AND LIVING THERE. WITH THE OH MY BUDA-CHALLENGE TWO WORLDS MET AND CO-CREATED AN INTEGRATED VIEW ON WHAT THE ISLAND SHOULD BE LIKE. AS A REPRESENTATIVE OF THE HEILIG HART CARE HOTEL STATED: “WE EXPERIENCED CO-DESIGN AS A VERY EXCITING AND NEW WAY OF WORKING WITH GREAT RESULTS. OUR COOPERATION WILL OPEN NEW DOORS FOR ALL PARTNERS THAT JUST CAN ENRICH US.” CHALLENGE A few years ago, Buda Eiland was designated to become an artistic incubation site, with workspaces for artists from different backgrounds and spaces for the general public to meet and interact with the artistic makers. The acquisition of former textile factory Budafabriek by Kortrijk city led to profound investigation about how artists, public and inhabitants of the city could come together in a way that makes sense to all. Apart from this socio-cultural concern, there appeared to be a clash between the highly culturally aware but transitory visitors and the main inhabitants of the island, including the elderly people living

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in Zorghotel Heilig Hart. Although the different areas are physically close, these two worlds somehow never seemed to meet. This resulted in a confused identity for the island: on the one hand the ‘artistic island’ and on the other, the traditional island where most locals were born in the maternity clinic and where they will pass away in the old people’s home, at opposite ends of the island.The main aim of this co-design project was to infuse the island with ideas from inhabitants and visitors alike, with ways to make the island theirs again, a place to meet, to enjoy and to be creative, as a maker or spectator.

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CHALLENGE 5 THE WAY During spring 2013, different designers proceeded with various themes and developed different workshops, methods and tools to find information, stories and ideas from the various target groups. Instead of designing ready-made solutions, the design team created tools for participation. The designers changed into facilitators, encouraging participants to map their concerns as well as their dreams, and handed them the tools to come up with useful solutions. In total, some 14 co-design sessions were held, followed up by numerous dissemination moments.

1. 2. 3.

4. 5. 6. 7.

During the process it became apparent that it is not easy to create a process for all. Lots of people hesitate in participating even in fun and highly appreciated actions like with the ‘photomobile’. A social group exists which remains utterly silent, and it is without a doubt the weakest group in the social network of the community. The co-design sessions attracting a very specific group of people, such as the urban gardening session, were easy to fill with enthusiasts because people came to work specifically within their personal interests. Other workshops without such a defined theme found it more difficult to persuade people to participate. During the process it was also necessary to manage expectations of the participants.

8. 9. 10. 11. 12. 13. 14. 15.

16.

17.

18.

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19 / 02 Eiland-council 17/ 03 Eiland promenade & Proud in the picture 18 / 03 Proud in the picture, Neighbourhood garden Buda Luilekkerland & Fixperts 22 / 03 Read the way 23 / 03 Proud in the picture 26 / 03 EILAND-COUNCIL 14 / 04 & 15 / 04 Proud in the picture 17 / 04 Overleie Café 20 / 04 Proud in the picture 22 / 04 Eiland-promenade + design session 23 / 04 Eiland-council 24 / 04 Outside on Buda 25 / 04 Neighbourhood garden Buda Luilekkerland 27 / 04 – 04  /  05 Bike event 06 / 05 & 07 / 05 Analysis of the co-creation sessions by the design team 22 / 06 – 30 / 06 co-design exhibition on Week van Ontwerpen (Week of Design) 27 / 06 co-design day with international speakers on Week van Ontwerpen (Week of Design) 29 / 05 /13 InfoMoment, Kortrijk

“The challenge ‘Oh my Buda’ created great opportunities to work in a different way. Instead of working top down, there was cooperation on the field. It gave a voice to all users, visitors and residents of Buda island and the result was a large number of surprising ideas and proposals. The realization of a number of those proposals, which are usually simple and do not have to be expensive, can boost Buda island”

– MARIANNE DE MEYERE

RESULTS The many co-design sessions held during these months brought people together that before had never met and led to awareness about problems, needs, wishes and requirements. They brought ideas and proposals that were translated into concrete plans, including an initial approach towards visualisation. Attention mainly went to proposals related to Psychological aspects (incl. safety and experience of the space), Physical aspects (incl. accessibility and functionality), and Visual aspects (incl. communication, identity and way finding). On top of that, the process fertilized the island soil with hopes and dreams. Above all, it allowed the people of Kortrijk to take new ownership of this small part of their city. It empowered them to be part of a creative community which can make a difference!

DESIGN MANAGER Dr. Hilde Bouchez, Designregio Kortrijk DESIGNERS Aline Neyrinck, architect 51N4E, Annelies Vaneycken, Trans-ID/Graphic Design, Marie Grégoire, assisting Annelies Vaneycken, Cindy van den Bremen, CvdBremen Trend, Concept & Design, Coco Broeken, assisting Cindy van den Bremen, Lotte van Wulfften Palthe, Studio LVWP PROJECT TEAM Pieter Michiels, Buda::lab, Designregio Kortrijk Naomi Solomaniuck, Designregio Kortrijk STAKEHOLDERS Zorghotel Heilig Hart, Budafabriek, Buda Kunsten-centrum, Designregio Kortrijk, Broelmuseum, Leiedal, Howest, Veld, the city of Kortrijk and the local retailers, the local gardeners of Leielekkerland, the local pub landlord and many many others.

Read more about the results in the final paper Proud of Buda, Oo o oh my Buda: http://issuu.com/designregiokortrijk/docs/ oh_my_buda-digitaal 55


CHALLENGE 6 CAPITAL D, EINDHOVEN, DESIGN FOR THE FITTEST

‘YOU ARE WHAT YOU EAT, BUT WHAT ARE YOU EATING ACTUALLY?’ THIS WAS JUST ONE OF THE QUESTIONS ADDRESSED TO TEENAGERS AT FOUR EINDHOVEN SCHOOLS DURING DESIGN FOR THE FITTEST. THE IDEA WAS TO RAISE AWARENESS AND DESIGN A HEALTHY LIFE STYLE WITH AND FOR SCHOOL KIDS.

IMAGE??

Winning team SanoSana of Antoon Schellens college

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voted on line and in the exhibition on the Stadhuisplein. Final winner out of the 8 nominees were the 8 pupils of Antoon Schellens-college with the Sano Sana, a big loudspeaker playing dance music and throwing balls from time to time to let the kids catch and exchange for a piece of fruit.

The challenge Design for the Fittest was one of the many other challenges that were taken up during the PROUD project. During the processes while working on the initial PROUD challenges new opportunities for co-design were revealed. This particular challenge was approved for as an extra action in Eindhoven under PROUD and it turned out to be a perfect conclusion. It allowed the Capital D –team to collaborate with local schools, the regional health institution and Cultuurstation, promoting culture and creativity at schools as well as to learn from the PROUD Essen challenge. More important even: it made it possible to have almost 120 school kids proud of what they were able to co-design during a program of 4 co-design workshops with 4 different designers. They discovered the Design Innovation Space of Capital D and the toolkits that were developed under PROUD (P. 113). But also they found out that they can actually think very independently and creatively, something that is not so much stimulated in the regular school programs. During Dutch Design Week 2014 500 people

DESIGNERS Fiona van de Geijn, De Factorij Wieteke Brocken, Aarde en Co Willem Claassen, Willem Claassen Projects Wisse Trooster, Qoowl OTHERS City of Eindhoven, Samenwerkingsverband Regio Eindhoven, GGD Brabant Zuidoost, Cultuur station, Capital D, Antoon Schellens College, Heerbeek College, Helion College, Montessori College

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RESULTS #1 APCI, L’AUTRE MAISON •

• •

5 new ‘tourist offers’: the first ‘products’ ever developed in partnership by some of the local businesses on line

#4 DZNRW ESSEN, DESIGN EXPERIENCE LAB

#2 EINDHOVEN, EXPERIMENTAL RAILWAY STATION NS BEUKENLAAN • •

• •

• • •

Visual portfolio of ideas Transformation of the former Philips Light Bulb into an urban oasis Design Indaba Your Street Award. Colourful infographics for visual indentity and signage of the station

• • • •

Regular Design Experience Program New product presentations Expansion educational network

#5 DESIGN REGIO KORTRIJK, O OO OH MY BUDA •

#3 IMAGINATION LANCASTER UNIVERSITY (LU): BEYOND THE CASTLE • •

a geophysical survey a pop-up shop with photo exhibition about the survey and events such as Armchair Archaeology chats

The island soil is fertilized with hopes and dreams. Development of the ‘heart’ of Buda the coming years

#6 CAPITAL D, EINDHOVEN, DESIGN FOR THE FITTEST

happy council officers 2,000 people getting to know about co-design 700 very active co-designers an Advocacy Group of local community groups representatives a Project Board of senior managers a Heritage Lottery funding for pilot projects to engage communities and interest groups in further developing the historical and cultural ideas from the co-design process, e.g.

• • • • • •

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120 school kids co-designers 4 designers 8 nominated products Design for the Fittest for seniors (KunstRoute 65) New Design for the Fittest programs in other schools ‘Leskoffer’ (on line program/toolbox) Design for the Fittest

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EXPERT VIEW

EXPERT VIEW THE PROUD PROJECT HAS ENDED, BUT

companies with strategic investments in design, tend to be more profitable and grow faster. And with over 400,000 profes sionally trained designers, Europe leads in design.

THIS IS NOT THE END OF THE ROLE OF DESIGN IN EUROPE’S (SOCIAL) INNOVATION. BONIFACIO GARCIA PORRAS, HEAD OF THE INNOVATION POLICY FOR GROWTH IN THE DIRECTORATE-GENER-

UNDERSTANDING THE CUSTOMER AND END-USER The Action Plan mentions no specific type of industry that is most in need of this army of designers. ‘I myself particularly like the use of design in non-stylish sectors, like transport and logistics, because it can make such a big difference. In advanced manufacturing and logistics, it is important to customize the product quickly and efficiently. Sustainable production for example is essential to keep these industries competitive.’ He gives an example from Denmark, where the Cimbria Herning company manufactures loading chutes. These are used to transfer raw materials from silos and convey belts into lorries, ships and trains. In 2003, the company was economically and organisationally in bad weather. Cimbria Herning decided on a complete restructuring and put the focus on the core product. And instead of adding new functions to the chute to enhance its performance, as was traditionally done, a completely new chute was designed. It looks better, performs better and can be tailor made to address the needs of the clients. ‘It is all about understanding the customer and end-user’, Garcia Porras states, ‘whether industry processes are involved, social innovation processes, or other.’

AL FOR INTERNAL MARKET, INDUSTRY, ENTREPRENEURSHIP AND SME’S, IS IN THE PERFECT POSITION TO OVERSEE AND STIMULATE DESIGN AS A DRIVER OF CHANGE, NOW AND IN THE FUTURE.

“ DESIGN MAKES EUROPE’S COMPETITIVENESS STRONGER”

BONIFACIO GARCIA PORRAS 60

To Mr Garcia Porras, Europe’s focus on design is very clear. ‘Our priority is to enhance the competitiveness of Europe’s industry. New products and processes, based on understanding the costumer and meeting his needs, are an important source of growth. At the end of the day, economic growth is what gets people employed.’ His own role is to be an ambassador of all the kinds of design that put the costumer in the heart of the process, backed up by the Action Plan for Design-Driven Innovation of the European Commission from 2013. This action plan uses analyses that show that

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EXPERT VIEW “ To me, innovation is more than technology. Design serves as a very good interface to see the customer needs. It is the common language in a multidisciplinary approach. It makes every voice in the process audible.” complex problems.’ Design helps to create new forms of innovation: ‘Design serves as a very good interface to see the customer needs. It is the common language in a multidisciplinary approach. It makes every voice in the process audible.’

DESIGNERS ASK THE RIGHT QUESTIONS The second challenge for design lies in Europe’s public services. Garcia Porras: ‘The squeeze on public finances has created a momentum for renewing public administration. Service design methodologies can improve productivity here, while at the same time improving the user experiences. Starting point is to engage in a dialogue with citizens. Of course, there are excellent examples in the health care sector. Like in the Oslo University Hospital, where the waiting time for breast cancer screening has been reduced from up to 12 weeks to 48 hours. Designers changed the process by asking the right questions.’ INNOVATION IS MORE THAN TECHNOLOGY Co-design and other design methods are of great value to European research and development, according to Garcia Porras. He promotes these methods also on national and regional levels. ‘It helps to reinforce partnerships in multidisciplinary research teams and assists in understanding the crosscutting issues and architecture of

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INTERESTING TEAM OF CO-PASSENGERS TO FIND OUT FROM THEM WHEN CO-DESIGN WORKS OR NOT (PROUD PROMS OCTOBER 2014 EINDHOVEN). THESE PEOPLE AND

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MUST SEE A PERFECT SCHOOL DAY CONTACT: MARLIES BIELDERMAN

ITINERARY AND TOOLS Design research helps people to reflect on their own situation and think along with the design team
in co-designing sessions and learning strategy sessions. This helps creating an understanding of what is happening, the way in which people experience this, and what kind
of influences affect this experience. The translation of insights into ideas and experience goals helps to explore the best ways to enhance the experience. Through observations, interviews and co-design sessions the design team got to know the schools and the people. Teams with students and teachers gave insight into how they experienced the school day at the present moment. Co-design sessions brought an image of what the perfect school would look like. The teachers mapped the learning strategies of students and teachers. Altogether this brought a rich overview of the current school journey, the strong experience enhancing characteristics as well as the things that hinder a good experience and need adapting. These insights were enriched in collaborative sessions and translated into ideas and experience goals for the school and architect to start moving towards the perfect school day.

DESTINATION

How can we create the perfect school day? A day in which students and teachers can learn and work in ways that suit them, in environments that support them, using tools that empower and inspire them. Education is very much ‘about people’. Focusing on people’s needs helps to create a good experience for both teachers and students, now as well as in the years to come. Although the starting point for all three projects were plans for new buildings, the journey was meant to improve the total experience of a school day, through changes in the program, the building, the way of working, communication and cooperation. TEAMS From the beginning it was clear that to get a good insight in what is needed, collaboration with the people involved is key. Altogether hundreds of students, teachers and parents were encouraged to co-create the perfect school day. Other people that were involved to make the project work were school directors, experts in the area of education, architects and also supporters in the government like the alderman.

“ It is not uncommon for innovation in healthcare and education to be ‘patient centric’ and ‘student centric’ rather then ‘people centric’. Often at the costs of employDESIGN TEAMS AT 1. Vocational training schools: Marlies Bielderman, László Herczeg en Pieter Diepenmaat 2. Primary and secondary schools for children with special needs: Marlies Bielderman, Otto Kokke, Jonas Piet 3. Islamic primary school: Marlies Bielderman, Otto Kokke, Maurits Lopes Cardozo in cooperation with gemeente Eindhoven

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ees. It is a major showstopper: concepts that do not take the needs of key stakeholders into account are unlikely to get adapted or improve the experience for all.” 69


MUST SEE ITINERARY AND TOOLS Design research helps people to reflect on their own situation and think along with the design team
in co-design sessions. This helps to create an understanding of what is happening, how people experience this, and what kind
of influences affect this experience. Through observations, interviews and co-design sessions the design team got to know the schools and the people. Teams with students and teachers gave insight into how they experienced the school day at the moment. Co-design sessions brought an image of what the perfect school would look like. Altogether this brought a rich overview of the current school journey, the strong experience enhancing characteristics as well as the things that hinder a good experience and need adapting. These insights were enriched in collaborative sessions and translated into ideas and experience goals for the school and architect to start moving towards the perfect school day CHALLENGES School directors were explained that co-design at the front end may feel as extra effort, but that it brings a great foundation to work constructively with all stakeholders involved and therefore makes you faster and more effective as you go. Just putting a new building in place might not do the trick to change the total experience and reputation.

Place: Time: Read more at:

Teachers and other school employees are often confronted with big plans for change ‘on top of their daily work’. Involving them early in co-creation gives them insight and more grip on the situation. This makes them understand what matters to them so they can learn what they and their colleagues find worthwhile and motivating. Also they will discover there are many things they can do themselves to improve the experience and get prepared for a new way of working in the new building. Then of course, working with vulnerable children brings along many challenges for doing design research and co-creation. Good alignment and preparation with teachers and parents upfront is key to protect privacy and minimize the impact on the daily routines. DELIVERED The project brought clear experience flows plus overviews and description of ‘experience’ themes. The designers used the input for ideation sessions to create scenarios for possible solutions varying from interventions in the environment to brand new means and activities. For examples MyLab–where students and teachers can find nice ideas for projects to work on in their idle time. This experimentation is more creative and fun – like making videos – which stimulates to learn about new techniques and interesting topics.

Eindhoven, the Netherlands 1. January - December 2012 2. January - may 2013 3. May - June 2014 http://nl.blurb.com/books/3499387-the-perfect-schoolday 70

MUST SEE DESIGN / RELIEF AT A GLANCE DESIGN/RELIEF PROGRAM DIRECTOR: LAETITIA WOLFF

“ COMMUNICATION-DRIVEN BY NATURE, GRAPHIC DESIGNERS SUCCESSFULLY DEMONSTRATED HOW TO ARTICULATE THESE PLACES’ CHARACTERS, WHAT DEFINES THEM AND REMIND US TIME AND AGAIN FOR WHOM THEY ARE THERE ” – LAETITIA WOLFF 71


MUST SEE Design/Relief, a creative placemaking initiative of the American Institute of Graphic Arts’ New York chapter (AIGA/ NY) harnessed the expertise of design professionals to develop participatory design projects that bring diverse communities together to tackle social issues, reimagine urban spaces, and build more resilient connections in the wake of Superstorm Sandy. Design/Relief worked in outer borough urban communities known for their waterfront conditions, relative geographic isolation, and prevalence of low-income housing populations.

implement a design concept that addressed livability, legibility and navigability in the wake of the storm. A key component was promoting dialogue among community members and city government. To this end, each of our projects was designed to evolve over time based on feedback, tapping into and externalizing residents’ fears, needs and desires. The teams successfully engaged its partners in an ongoing, iterative and collaborative process, creating participatory moments to invite a diverse group of community members –including youths, arts organization leaders, residents and local activists– to think about their place and use design to voice their attachment, vision and concerns for their future. The strategies of engagement varied from site to site, and included one-on-one discussions with key community stakeholders, group brainstorms, community workshops and design charettes, panels, temporary interactive exhibits and table presence at local fairs.

TEAMS AIGA/NY launched the project to demonstrate how designers can help identify pressing needs and devise solutions that activate public space, foster relationships and collective identity, and transform a community in a positive way. AIGA/NY curated one team per site, each including a designer, a community engagement strategist, and a storyteller. Two filmmakers were hired to document the teams’ process from start to finish. The creative professionals were selected for their general experience with social design, and their relative familiarity with the sites. Partnerships were strategically established with the intent of building a loose coalition of interests. The alliances var ied from local community leaders to media outlets, independent nonprofits to community boards and city council members.

“ IT WAS GRATIFYING TO BE ABLE TO ENGAGE WITH THE RED HOOK COMMUNITY TO HELP DETERMINE HOW WE COULD BE MOST EFFECTIVE AS GRAPHIC DESIGNERS. ”

ITINERARY AND TOOLS It was critical in the months after Sandy to rebuild resilience among residents of the three communities. Each Design/Relief neighbourhood team worked collaboratively with their respective sites to conceive and

– ALICIA CHENG, CO-DESIGNER ON THE RED HOOK HUB PROJECT 72

DELIVERED Design/Relief’s teams projects all address public spaces in which community information and communication are shared, whether in crisis or non-crisis conditions. The “Dear Rockaway” guerrilla campaign captured and promoted the neighbourly spirit of this peninsula, the Seaport storytelling project culminated in a performance-night walk highlighting unheard local stories of the neighborhood, and the Red Hook HUB provides a much needed trusted information platform. Teams ensured that local partners would be able, as much as possible, to continue the project work beyond the desigers’ presence in the neighbourhood.

“IT WAS THE CATCH – & – RELEASE INSTALLATION HAS BECOME A VISIBLE SYMBOL OF THE UNITY, SHARED VISIONS AND SOCIAL NETWORK OF THE SEAPORT COMMUNITY.” – YEJU CHOI LEAD DESIGNER ON THE

ROAD AHEAD Design/Relief has prompted a new commitment within the AIGA/NY board to continue this type of co-creation work under a banner entitled “Making the City”. Since then it has generated new civic projects for the organization, including a fitness loop in Dumbo, and a new business community project in an underserved neighbourhood of East Brooklyn.

PROJECT

Place: 3 New York waterfront communities: Red Hook in Brooklyn, Rockaway in Queens and South Street Seaport in Lower Manhattan Time: October 2013-December 2014 Website: www.aigany.org/design-relief/ 73


MUST SEE PLAY2WORK BLOOMBERG MAYOR’S CHALLENGE – Amsterdam Submission CONTACT: MARIEKE VAN DIJK, DESIGN THINKERS GROUP & MIKE SHULMEISTERAMSTERDAM ECONOMIC BOARD

DESTINATION

importantly: there were offered full-time jobs on the project team to three young people (unemployed for over 1.5 years).

The city of Amsterdam focussed on the theme of building better employment opportunities and pathways for young people around Europe with the intention to submit the final concept co-created with the citizens of Amsterdam for Bloomberg’s Mayor’s challenge 2014.

DELIVERED The concept of Play2Work Europe has been developed by the municipality together with the idea creators and was submitted to Bloomberg Philanthropies. Play2Work is a serious gaming concept to help jobless youths find work. Youth unemployment is a widespread problem, while there are many industries looking to employ people. Somehow unemployed youths and employers cannot find each other. A big challenge for young people is to communicate their skill and capabilities. Play2Work finds out what their skills and capabilities are through some serious gaming challenges. The game links the player to industries they might not have thought of before. In this way, young people with a special skill-set might end up in unexpected areas.

STEPS IN THE PROCESS On 9 January 2014, the municipality held an Ideas
Day, a citizens brainstorming session with over 350 locals, conceptualized by the co-design team. The initial concept has been further developed in collaboration with different teams and during Ideas Camp that brought a clear focus. During the implementation and testing designers used the Lean Start-up methods and created a prototype (Minimal Viable Product). TEAMS The Mayor has been closely involved throughout the concept development, connecting the team to captains of industry (e.g. the CEOs of Shell and IBM) and to the Mayors of Athens and Berlin. Also experts on gaming and personal development joined the team. Most

ROAD AHEAD The entire process brought the city of Amsterdam to tackle more societal challenges with a similar approach and process.

“ Through a bold competition Amsterdam created new standards for citizen engagement to big city problems.” Kick off 31 juli 2014, Tolhuistuin, Amsterdam. Picture Made By Inderinho

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Place: Time: See vimeo:

Amsterdam (NL) January 2014 - ongoing https://vimeo.com/116658019 75


MUST SEE ME AND MY DOLL CONTACT: ALEXA LIXFELD, PROJECT DESIGNER, FACILITATOR, INITIATOR

DESTINATION

her that everything is in good hands. Selyns administration is responsible for contracts and ensuring sound and fair trade working conditions for the women, who can work even from the comfort of their own homes, enabling them to take care of their children as well as making a living. Proceeds from the manufacturing of the dolls are donated to the foundation and used for the construction of a new state of the art school for the students of the Royal International School in Kurunegala.

The journey of Me and My Doll started when designer Alexa Lixfeld, Hamburg (D) was invited to come to Kurunegala, Sri Lanka to work and live with the community. While getting to know the possible manufacturing steps as well as the goals of the people involved, Alexa learned that they were dreaming of building a new school that would be accessible to all. To realize this dream Alexa thought of a product to be manufactured with the local production possibilities as well as with involvement of the school children.

ROAD AHEAD Next steps for the Royal International School and Selyn Foundation include establishing pre-schools in the more rural parts of Sri Lanka. As they believe that true reconciliation for lasting peace has to be initiated from schools and student exchange, the people prefer to build in formerly hostile areas, especially the post-war zones.

STEPS IN THE PROCESS Me and My Doll materialized with a simple notion of using drawings of the favorite characters of the school children of the Royal International School in Kurunegala. From that collection Alexa selected six drawings, ensuring that every detail and oddity were kept from six fingers to dental brackets to a bullet belt (only a gun was excluded). The manufacturing process included hand-dyeing the cotton (using only certified dyes), weaving the cotton, and ultimately piecing and sewing together each doll by the women of the community. After the dolls were completed, they were named by their creators.

“ Think of how you can reassure that your good intentions are in good hands, once you leave the process to the co-designers.” –  ALEXA LIXFELD

DISCOVERED To ensure that the proceedings of the manufacturing would be solely used for the defined projects aims Alexa advised the establishment of the Selyn Socio-Economic Development Foundation. This reassures

Place: Time: Website: 76

Kurunegala, Sri Lanka started in 2008, ongoing www.alexalixfeld.com 77


MUST SEE POKO CREATING SUPPORTIVE CARE INTERVENTIONS IN PEDIATRIC ONCOLOGY

DESTINATION

Cancer is the main cause of death among Dutch children. Adequate exercise, eating and drinking increases their chance of survival, but for many seriously ill children this is difficult, since they are too exhausted to eat and exercise. Most of the existing research in oncology focuses on methods of treatment such as chemotherapy and radiotherapy. So far, few research and/ or design projects focusing on supportive cancer care for children, such as exercise and nutrition have been reported.

“ Co-design leads to interventions that really empower children with cancer! ” ROAD AHEAD The Children’s Oncology department of the University Medical Center Groningen selected the most promising interventions and currently, these are further developed and prototyped in clinical practice. The multidisciplinary project team is proud of the following project results:

TEAMS Five Dutch design agencies, 27 students and three researchers of Utrecht University of Applied Sciences co-designed interventions with children with cancer, their parents, and care givers.

• Content/ existing knowledge base: Insight was gained in the motivations/ experiences regarding eating and exercising among children having cancers and their stakeholders; • Interventions: Four promising interventions (products and services) were designed that will be further developed and implemented in clinical practice; • Design process: results demonstrated that designer-researcher collaboration might be of particular relevance for the medical discipline, with a rather rigid and longitudinal research character. In this project, designers accelerated research, by providing means of creative experimentation and reflection.

DELIVERED Four interventions were co-designed to encourage children to change their behaviour. Through creative and visual methods such as photo assignments and diary methods, all stakeholders (caregivers, children, parents) were able to communicate on the subject, not impeded by emotions or barriers due to jargon, discipline or age. For example, part of the breakfast- and lunchtrolley was transformed into a Taste lab, the Parent Toolkit aimed at discovering new flavors of the child because chemotherapy changes the taste, the Movement kit facilitates physical activity using clock and cards and with Blox children can transform their hospital bed, for instance into a hut.

Based on the results from this pilot project, the project team acquired 450.000 euro funding to continue the project for two more years.

Place: University Medical Centre Groningen, department of Child Oncology Time: September 1st, 2013- June 30th, 2014 Website: www.onderzoek.hu.nl

RESEARCHER: FENNE VERHOEVEN DESIGNER: ROOS TIGCHELAAR 78

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MUST SEE SOCIAL DESIGN AND SPACE S

TEAMS Woonbedrijf took up the challenge with student housing cooperation Vestide, INBO architects, design Studio Boot, Maarten Coolen Creating images and numerous future residents, inspiration bringers and so on.

DESTINATION

For the Eindhoven housing cooperation Woonbedrijf, social design means that residents come together with designers and look differently at their living environment in order to co-create results that last.

ROAD AHEAD The inspiring and successful design phase of Space S ended during a grand finale with a presentation of all designs by the future residents and designers. All ideas were received with great enthusiasm. One of the future residents developed a 3D environment of the entire concept to let people experience their future living environment including the shared green spaces. The construction of the 402 co-designed residencies will start in 2015 and be completed late 2016.

CONTACT: WOONBEDRIJF GEERTJE PRUIJSSERS

This can be a tangible object, a sense of community or an experience that strengthens the feeling of belonging. In the case of SPACE-S, it is about co-designing a completely new neighbourhood on Strijp-S—an excellent location in an attractive part of the city of Eindhoven. STEPS IN THE PROCESS Since beginning of 2013, more than 1,000 future residents co-designed their ideal rental dwelling and future neighborhood in partnership with Woonbedrijf and Vestide. The more actively they contributed to the design phase, the greater the chance of being allocated housing. Together they determined
the DNA, structure and refurbishment of the outside area, the design of the buildings, the layout of the residences and the way in which they wanted to live as a community. Residents inspired each other and gave direction to the final design through meetings and inspiration sessions and by establishing contacts via Facebook and on their own.

“ SPACE S IS ABOUT ACHIEVING YOUR HOUSING DREAM TOGETHER ”

Place: Time: Website:

Eindhoven Start of communication since 2012 – first residencies completed 2016 www.space-s.nl 80

“ Our client driven approach is translated into social design ”

CHALLENGE In a project of this magnitude, Woonbedrijf gave clients free reign to design their ideal neighbourhood from scratch. The main challenge during this process was the balancing act between, on the one hand, offering room for ideas and, on the other, providing structure and direction to the process. Not only during the design and construction process, but also afterwards. 81


MUST SEE GRIP: CO-DESIGNING WELL BEING CONTACT: EVELIEN VAN DE GARDE, FEDERICO TREVIA, RESEARCH, DESIGN AND PROJECT MANAGEMENT

DISCOVERED Co-design means to be open and keen to understand each other’s perspective, to be flexible enough to let personal ideas flow away, learn to trust and be trustworthy. Communication is therefore key to co-design; talking about the project from different perspectives and under different circumstances, sharing ideas in various forms in order to make them clear for everybody to understand.

DESTINATION

This co-design story started in 2011 by involving stress experts and employees from the mental health institution GGzE in Eindhoven, with the idea of collecting data and insights on work-related stress. The journey has been made possible by CRISP – the Creative Industry Scientific Program that ran in the Netherlands till 2015.

ROAD AHEAD The process evolved with several student projects and the design of two distinct interactive installations, called Relaxation Space and Inspiration Room. The designs aim to increase stress-awareness within organizations and to help employees to tackle the stigma of stress through an ambient experience. Using open-source approach and co-design attitude, the spaces are adjustable according to the feedback of the users, thus evolving into open platforms for well-being. First public presentation in Milano, April 2015.

STEPS IN THE PROCESS Over 4 years GRIP developed research, concepts and prototypes with co-design strongly embedded in each phase. Within the years, we saw many partners being involved in the project. Some would leave, come back, new ones would appear and become new partners of GRIP. We had the chance to co-design with them, knowing that it is key to learn from your partners, and to build on each others’ knowledge.

“ CREATING TOGETHER A STORY, IS WHAT CO-DESIGN MEANS FOR US ” Place: Time: Website

Eindhoven, Delft, Amsterdam 2011-2015 http://www.crispplatform.nl/grip/news/grip-relaxation-space 82

TEAMS We had the chance to work with several partners and organizations; TU Delft, TU Eindhoven, Design Academy Eindhoven, Philips, GGzE, De Bende, Studio Knol are just a few. It doesn’t matter whether people involved are users, experts, researchers, managers, designers, makers, clients, producers, sponsors, or institutions: each one of them brings a personal, unique and therefore precious contribution through their knowledge and experience. Sometimes this happens unconsciously through gained awareness regarding stress and the potential for design, sometimes through explicit data collection regarding the current situation and possible weaknesses to be addressed in future design.

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MUST SEE DESIGNING FROM THE PRISONER’S PERSPECTIVE

“ WE CAN THINK OF 50 THINGS THAT MIGHT HAPPEN, BUT THE 51ST INTERPRETATION WILL BE THE MOST VALUABLE. ” DESTINATION

active floor, to demonstrate the potential of a new interior approach. In order to truly see how the designs are used and experienced over time, six cells were freshly furnished in the PI Nieuwegein for a test period of two months. A test period that was extremely exciting, because as Chris says: “We can think of 50 things that might happen, but the 51st interpretation will be the most valuable.”

Many people have strong opinions on detention and criminals. In order to truly understand and empathize with this context for his graduation project, designer Chris Gruijters has been imprisoned for 15 days, without anybody knowing. The results of this project awakened penitentiaries in the Netherlands and brought Chris a job at the Penitentiary Institution (PI) of Vught where he tackles issues by design, like dealing with the upcoming two-person cells or the need of digitalization in detention.

CONTACT: CHRIS GRUIJTERS

ROAD AHEAD Thanks to this test period, the interior has earned its stripes, and has given the confidence to fully implement the interior in the new PI Zaanstad, that will be completed and up and running in 2016. Also test location PI Nieuwegein is continuing it’s upscaling with this design; a design for, with and from the prisoners. The products are currently being produced, which is a great boost for prison labour. But the most rewarding achievement to be PROUD of, is the fact that the prisoner’s perspective is being heard and taken as a relevant frame of reference.

STEPS IN THE PROCESS The voice and opinion of the prisoner were captured by means of brainstorms, creative sessions and funny question surveys that were also used in brainstorms with employees. Together with the staff and prisoners, Chris developed a supportive and edgy interior proposal. This design has been made – by the prisoners themselves - and has been tested for several months in context. It will be the new standard for upcoming two-person cells; a standard that embodies the perspectives of the involved people.

Place: Time: Website:

DISCOVERED The penitentiaries in the Netherlands have great resources and workplaces where prisoners can work against small rewards. Together, the prisoners built an initial concept cell on an

Netherlands September 2013 - 2015 www.todesignfrom.nl 84

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MUST SEE WELCOME TO SAINT GILLES ARTISTIC DIRECTOR OF RECIPROCITY DESIGN LIEGE, INTERNATIONAL TRIENNIAL OF DESIGN FOR SOCIAL INNOVATION: GIOVANNA MASSONI

Place: Liege (B), Saint-Gilles neighbourhood Time: an ongoing project started end of 2011 Website: https://welcometosaintgilles.wordpress.com 86

“CO-DESIGN IS LIKE TRAVELLING IN THE DEEPEST SIDE OF HUMAN BEHAVIOUR AND CREATIVITY” – GIOVANNA MASSONI When we are talking about experienced travellers in the field of co-design we should certainly mention Giovanna Massoni. Since quite some time already she is travelling both in the figurative and literal sense. It was also she who brought PROUD the beautiful metaphor of co-design in her talk during Dutch Design Week 2012: ‘Co-design means having the capacity of switching your own point of view and share the others’ vision. It’s not anymore a matter of gathering and mixing expertises but of creating a collective vision that is generated by a new awareness, never experienced before: the sense of community and the making together. Co-design is like travelling in the deepest side of human behaviour and creativity.’

advisors played a role like François Jégou (Strategic Design Scenarios), Nik Baerten (Pantopicon), Thomas Lommée (OpenStructures), Virginia Tassinari (Desis Network) as well as the Province of Liège and other partner organisations. The process began with a mapping exercise to identify the very real problems: a lack of social resilience, along with a certain sense of fatalism, manifested in issues in the population that exacerbated by the disproportionate mix of students and local inhabitants. Subsequently the Welcome to Saint Gilles project brought students-and-neighbours’ labs that have the potential to generate a new dynamic: to contribute to a broader sense of optimism and belonging, and to build a neighbourhood in which it’s simply nice to be. The most important first outcome of this project was the creation in late 2012 of the “Mouvement de Saint-Gilles” where neighbours regularly organize events or simply meet. Enjoying and creating. Since 2015, the process of “Welcome to__” has been also applied in another Province of Liege area, namely Seraing, a former industrial site affected by the crisis. Giovanna sees designers no longer as creative masterminds, but rather as attentive observers and facilitators of the public debate, designing new tools for dialogue and translating its outcomes into new design proposals. With this state of mind ‘Welcome to’ isn’t about attending absolute answers nor will it impose perfect solutions. Rather, it aspires to offer other perspectives, alternative roads towards progress.

Born in Milan, living and working in Brussels since 20 years, Giovanna is an Italian freelance art and design journalist and independent design consultant. She regularly collaborates with Belgian and international organisations, aiming at promoting and communicating emerging design scenarios with a social and ethical content. Besides of an impressive list of roles in the foundation of networks, setting up exhibitions and publications, Giovanna worked these last years as artistic director for Reciprocity design Liege. In this role she started co-designing in a neighbourhood of Liege – Saint Gilles. Of course she did not undertake this voyage alone: the team consisted of a rich variety of people from the local community: residents, local organizations, shop-owners and students. Also, design 87


WHAT ELSE? WHILE YOU ARE TRAVELLING YOU WILL COLLECT MORE AND MORE NEW PERSPECTIVES. WHEN PROUD LAUNCHED THE CALL FOR GOOD CO-DESIGN STORIES IN JUNE 2014, MANY OTHER PEOPLE JOINED THE TRAVELLING PARTY AND BROUGHT TRULY NEW IDEAS TO FURTHER ENRICH THE LANDSCAPE OF CO-DESIGN THAT THE PROUD PARTNERS WERE WORKING IN. MORE CO-DESIGN STORIES There were numerous projects about codesigning with and for communities. The idea of empowering people by involving them in innovation processes seems to be popular worldwide. In the run-up to Dutch Design Week 2014 all the way from Bandung, Indonesia came Saska – Seterhen Akbar Suriadinata - to participate within the Age of Wonderland project on social and economic challenges at the Baltan Laboratories. Saska initiated Riset Indie, a community research group that worked on the organisation and financing of public transport by the local community. In Eindhoven he worked in co-design sessions to get new ideas on how to further develop the ideas that came out of Angkot Day, a social experiment with free transport by over 200 volunteers. From the University of Aveiro, Portugal, João Sampaio joined us. He worked with a team on involving 12 municipalities in the county of Aveiro. Aim was to empower communities, sparking creativity in people during team building sessions that then focused on iden-

tifying new opportunities like for active aging – OIS Aveiro. This social innovation workshop brought for example a program like Activ(a)Idade that intends to fight isolation and loneliness among elderly people, revitalizing social institutions in the city and presented a new experience with potential touristic interest. Living it Up is the dallas (delivering assisted living lifestyles at scale) partnership in Scotland. Heather Baillie, from the Institute of Design Innovation at The Glasgow School of Art, is a member of the Living it Up community engagement team. She travelled to PROUD in the Dutch Design Week to share the hints, tips and many stories of co-designing in Scotland. Through using asset-based approaches, the Living it Up community engagement team built on the skills, interests and values of people across Scotland. They have used these insights to develop four asset-based services. Living it Up supports people to reflect on and do more things that keep them well, using tools, information and community based resources. The initial sparks of ideas have been developed into ser88

WHAT ELSE? experiment with co-creation methods to engage people from the neighbourhood. Through this process Corner Spot organises small groups of local citizens and professionals to collaborate on and realise various co-created projects. Lots of people will be travelling to the World Expo 2015 in Milano. With this in mind, students of Politecnico di Milano co-developed a system to make Milanese and foreign visitors interact with foreign communities living in the city. After an ethnographic field research in Chinatown, three co-design sessions were organized to choose the final concept, motivate the choice and refine the user experience. Mahjongle is a service to connect visitors with Chinese traditional games in Chinatown locations. During the design process, students found that the project generated almost spontaneously as people engaged very quickly in the participatory activities, because of the interactive and funny tools that the students developed. Of course, as shown in the previous destinations of co-design in this guide there are many other topics – you might ask yourself what not? - that ask for the people-centred approach of co-design. Like in Eindhoven Studio Ook for example: the design team collaborated with Dynamo, an organizer of events for and by young people. They co-designed an experience flow by making an inventory of the needs and wishes of the different target groups. This brought a hospitality-concept composed of five scenarios for the five main activities. These scenarios serve as a basis for multiple events and activities. The multifunctional interior in the central Atrium space of the Dynamo building makes it possible to change easily according to the scenario of the moment. Studio Papas worked in Segbroek, a

vices through an iterative co-design process, involving input from thousands of people in five regional communities across Scotland. No wonder the project was shortlisted and hence recognised for the co-design and community engagement work. Beirut, Lebanon has been the fertile ground for the Desmeem&Near project in Beirut organized by the MENA Design Research Centre. This project, about design for social impact, brought together 30 Lebanese and European designers to collaborate with non profit organisations on local social or environmental challenges. The topics varied from public space and mobility to personal finance and sustainable consumerism to LGBT ??? discrimination and sexual health. Crucial was the special partnership (NEAR) with T+Huis from Eindhoven, that works on similar projects. This brought a new layer of cultural exchange to these multidisciplinary social projects. The presence of a European organisation made it also easier to convince local partners and resulted in a range of workshops that led to successful case stud ies. Corner Spot is a temporary co-creation space located in the neighbourhood Doornakkers in the east of Eindhoven, the Netherlands. It was initially drafted as a design workspace by designers Conor Trawinski and Minsung Wang of Studio Mashed. With the help of the local municipality and housing corporation Woonbedrijf, Corner Spot gradually evolved into an interdisciplinary workspace that uses design methods and design thinking as a way to enhance and support the inherent social innovation of Doornakkers. The designers work in the neighbourhood by learning about and participating in local activities and networking with local active citizens and organizations. Eventually they 89


WHAT ELSE? care and jobs with the intention to form permanent structures and it connects people and design/art professionals that normally would have never met. In this way Social Label responds in a constructive way to the changes in government support in the Netherlands. They name this contributing to an inclusive job market and society in which more people can (p)articulate, SocioEconomics.

neighbourhood in The Hague, the Netherlands, to create Speelwijk (Neighbourhood for play) with kids that live there. They are the best guides. Where do they play, how do they play, which routes do they take to school, which shortcuts? This information is shared with other residents and used for idea generation, which is easy for people that feel connected to their neighbourhood. Then the designers focus on recognizing these ideas and turn them into designs that function in the context of public space. It means balancing between individual needs, collective dreams, safety regulations and technical feasibility. In a protected workshop in Beckerich, Luxemburg, social designer Lynn Schammel of Socialmatter worked during her graduation project with young autistic adults. She tried to have a closer look at their lifes and collected a number of drawings and stories that she later published in her book ‘Autistic Languages’. This is now a medium to create awareness for autism that affects 1 in 100 children. A few manage to take up life with little support, but many need more. So the book also functions as a kind of platform helping people with autism to share their abilities. Lynn collaborated with Portuguese designer Daniela Pais to co-design with Léa Goeders, one of the young adults, a new line to her clothing collection Elementum. The successful Social Label foundation is an initiative of design thinkers Simone Kramer and Petra Janssen. It’s about designing labour. The label brings products of renowned Dutch designers, which they co-created with vulnerable people. This range of products brings new values to the surface and makes it possible to create new perspectives for people working in sheltered workshops and social firms. It rebuilds the framework for

Living it up, Scotland

Effenaar, Eindhoven

Majongle, Milano

Autistic Languages, Luxembourg

See for practical information about these projects the world map on the last page of this book.

Social Label, Netherlands

Desmeem Neer, Lebanon 90

Corner Spot, Eindhoven 91


EXPERT VIEW

EXPERT VIEW ONE OF THE PILLARS IN THE PROUD

vision meetings bringing sector experts from retail, transport, health and education and environmental together to develop a view of what a future city looks like.’ Sharing is one key word in the city of the future. ‘I am sure that trends in communities, like community gardens, time banks, and through social media like Uber, Airbnb, are here to stay. In this project we are collecting the many examples of sharing locally and globally and then imagining the sharing city of the future, providing examples of how this might make a city more liveable and sustainable in the long term’.

PROJECT WAS THE UNIVERSITY OF LANCASTER, ESPECIALLY ITS RESEARCH LAB IMAGINATIONLANCASTER. RACHEL COOPER, DISTINGUISHED PROFESSOR OF DESIGN MANAGEMENT AND POLICY AT THIS UNIVERSITY AND CO-DIRECTOR OF THE LAB, THINKS THAT GREAT VALUE LIES IN PROUD’S CROSS-BORDER WORKING. BOTH GEOGRAPHICALLY AND IN TERMS OF EXPERTISE:

DISTINGUISH PRO’S FROM AMATEURS The designer’s role in future cities, as in many other subjects, cannot be overestimated but has to be modest at the same time. ‘The designer helps to bring creativity into the process. This requires really good leadership. We have to be careful to distinguish pro’s from amateurs. It is appealing to overstep your boundaries in such a process. But designers are not city planners or futurologists.’ Another warning from professor Cooper: the public is tiring from post-its and Lego bricks. ‘New methods are needed to engage citizens. Techniques must be available that make it easy for them, so that they don’t need to spend a lot of time or money to be a part of the process.’ In other words: the designing process needs redesigning. ‘Of course, people know when it is really important to get involved. The Scottish referendum brought everybody out. But there’s also the cry wolf mechanism: inflation of the urgency if you knock on

“ WE HAVE LEARNED SO MUCH ABOUT SOCIAL INNOVATION. IT WAS NOT JUST A QUESTION OF TAKING THE MONEY ANDSTARTING A PROJECT.”

RACHEL COOPER 92

To Rachel Cooper, a trend-setting topic in design that needs new thinking is the city of the future. ‘By 2062 there will be 9.3m more urban residents in Britain. All the people in the cities want their environment to be green and healthy, they want to have access to water and food, they want good quality neighbourhoods with access to retail, leisure and culture and they will require extensive digital services. In a project called Liveable Cities, four universities here in the UK are exploring how to radically address the design of cities. We have been running 93


EXPERT VIEW

CO-DESIGN FROM EINDHOVEN TO RIEL FROM GHANA TO INDIA

people’s doors too many times.’ Making it easier to engage also helps citizens that have, for example, low levels of literacy. Rachel Cooper refers to the Leafrog project – a follow-up project on PROUD of her colleague Leon Cruickshank. ‘They develop do-it-yourself tools for the public sector and communities. Citizens can use them at moments that they want to have a say in some topic.

new co-design approaches in development  

LEGACY OF PROUD: BRINGING TOGETHER A COMMUNITY PROUD has certainly brought about new ideas in many different forms of design in which the end user participates, according to Rachel Cooper. ‘Several projects have become showcases of how to use design in bringing together a community: designers and citizens sharing their ideas. Beyond the Castle here in Lancaster, is only one of many examples. I hope and believe that the legacy of PROUD will be a continuation of this work and approach to social innovation by design.’  

Sietske Klooster, de Melksalom

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CO-DESIGN Professor Caroline Hummels of the department of Industrial Design at the Eindhoven University of Technology (TU/e) is an experienced traveller in the world of co-design as head of the Designing Quality in Interaction group. Her publication Civic Forges1 – in collaboration with Ambra Trotto of the Interactive Institute Swedish ICT Umeå - explores and develops communal gatherings, platforms, methods and tools based on embodiment, social situatedness, engagement and 1st person point of view to engage. And last but not least to support stakeholders from the golden diamond (local government, businesses, universities and citizens).

CO-DESIGN

the small Dutch village of Riel. During these interactive, designed experiences participants test the potential of design visions that are all about the revaluation of Milk. She literally activates new ideas about the role of milk for our landscape, (food) culture, ecology and even social relations. She physically explores and creates new ways of handling Milk from production to consumption. A way of handling that adheres to novel values and meaning of milk, fitting current societal and environmental needs.2 1 2

All these instruments are used to create self-empowered and sustainable communities. When working from embodiment there is almost immediately trust, engagement, respect and empathy amongst participants. Citizens spontaneously join in and are triggered to engage in both making and sharing their point of view when co-designing in context. For instance, bodystorming workshops in the former library of Vaartbroek (a neighbourhood of focus in Eindhoven) with residents, civil servants and professionals from a housing corporation, resulted in commitment from all stakeholders. They agreed to exploit, facilitate and enable a bottom-up initiative to maintain the function of social cohesion at this spot, turning the boring library into the still thriving BIEB initiative. The embodiment approach is also revealed in the PhD research at TU/e of Sietske Klooster, designer choreographer. Since 2012 she develops the concept of De Melksalon1 (the Milk salon) – design research on the Dutch milk culture - that pops up on festivals, in cities and on the countryside for instance in

https://vimeo.com/channels/cfwn http://www.demelksalon.nl

Hidden Design Rural India

TIP: PRESENT YOUR PROTOTYPES AS FINISHED PRODUCTS In Jabalpur, Madhya Pradesh, India, Afdeling Buitengewone Zaken collaborates since 2011 with a developer of small-scale energy solutions and tools that enable a market for sustainable energy to emerge. Together they aim at creating reliable smart energy grids in rural areas. Out of the need to communicate through other means and methods the designers developed Hidden Design. They prototype ideas immediately and present them as ‘finished’ products to the rural villagers. In line with the famous line by Henry Ford “If I had asked people what they wanted, they would have said faster horses”; Hidden Design goes beyond co-design. All stakeholders are involved in the design from day one; the process and their actions and behaviour determine what the final design looks like. Today ‘Rural Spark’ is a global company with staff in India and the Netherlands. http://ruralspark.com www.afdelingbuitengewonezaken.nl 96

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CO-DESIGN TIP: ADAPT YOUR CO-DESIGN APPROACH TO THE SOCIOCULTURAL SITUATION: FROM HORIZONTAL TO VERTICAL One of the collaborators of Caroline Hummels, PhD candidate PhilĂŠmonne Jaasma, explored the role of a Western designer in the development of stimulating learning methods in Abetifi, South East Ghana. Through a co-design process with local community members and stakeholders, the Discover Area was initiated: an open outdoor workshop space where community members can take part in experiential workshops based on local skills and knowledge and the use of waste- and natural materials. This outcome was not achieved overnight. During the process PhilĂŠmonne discovered that her approach to co-design was subconsciously defined by Western values. Hierarchy is strongly embedded in the regional culture, so she adapted the co-design process to a vertical collaboration structure, that finally functioned so well that there was not only co-design on the content but also in the shape of the co-design process. http://ghana.philemonne.com

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GETTING THERE TRAVEL WITH AN OPEN MIND, EXPLORE DIVERSITY AND NEW THINKING, TRUST IN PEOPLE AND COLLABORATE ON REAL CHANGE! THE RECOMMENDATIONS THAT PROUD HAS TOWARDS GROUPS OF PEOPLE THAT PLAN TO TAKE THE CO-DESIGN WAY HAVE TO DO WITH CONDITIONS THAT NEED TO BE FULFILLED OR GAPS THAT NEED TO BE BRIDGED IN ORDER TO LIVE THE VALUE OF CO-DESIGN TO ITS FULL POTENTIAL. THIS BRINGS TO THE FOLLOWING RECOMMENDATIONS, AS THERE IS STILL A GREAT DEAL OF POTENTIAL FOR DEVELOPMENT AND IMPROVEMENT IN THIS AREA.

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GETTING THERE

GETTING THERE WHEN YOU ARE A DESIGNER WE RECOM-

THERE IS NO SINGLE ROAD TO CO-DESIGN • Read about the challenges and the co-design stories in this travel guide. • Notice there are different methodologies sometimes transnationally elaborated incorporating co-design processes and various tools that were designed for the purpose. • Use the stories as a source of inspiration • Understand the basics of co-design: PROUD co-design fundamentals* • Apply fundamentals as guidelines to co-design a journey fit for your destination • Take up your own voyage into co-design

MEND THAT YOU TAKE THE FUNDAMENTALS ON THE NEXT PAGE AS A STARTING POINT TO CONSTRUCT YOUR CO-DESIGN PROCESS AND THE TOOLS THAT GO WITH THAT. OF COURSE THESE ARE JUST GUIDELINES. BUT THEY HAVE BEEN ‘STRESS TESTED’ WITH YOUR COLLEAGUES: DESIGNERS, ENTREPRENEURS, EXPERTS AND PUBLIC SECTOR WORKERS IN WORKSHOPS. YOU CAN READ MORE ABOUT THIS IN THE ACADEMIC PAPER* THAT HAS BEEN PUBLISHED BASED UPON THE OUTCOMES.

*These co-design principles have been distilled by Imagination Lancaster University out of the experiences during the Beyond The Castle challenge, from the other PROUD regional challenges, and from PROUD Master classes in several PROUD regions.

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*C  ruickshank, Coupe and Hennesy, Co-Design: fundamental issues and guidelines for designers: Beyond the Castle Case Study, Swedish Design Research Journal no.2, • 2013. page 48-57

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GETTING THERE

PROUD FUNDAMENTALS OF CO-DESIGN – designers • Agree how the success of the project will be recognised. How will progress be recognised, when is the job complete? • Move in and beyond your normal design practice. Be flexible and reflective as participants will not all come up with the same ideas and solutions • Involve and respect lots of people in the ideas generating parts of the process. Acknowledging that non-designers can have great ideas. This is at the core of all co-design. • Use the expertise of all participants in the process. Get as many people involved as possible (or needed) in a capacity that enables them to make the most positive contribution. • Let everyone be creative in their own way. Designers need to accept that there are other ways to be creative than their own, and this can be valuable as well.

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• Explore and challenge assumptions. Some of these assumptions may be symptoms of hidden, highly relevant, or in Von Hippel`s terms, ‘sticky’ information (Von Hippel, 1994) that would be useful to share explicitly. Or not necessarily hold truth in all situations and may not be the stumbling block they first appear. • Expect to go beyond the average. Co-design processes themselves should be designed to be extraordinary, fun, dynamic actions that will maximise the potential for people to contribute. The outcomes of these processes, in whatever form, have to hold up in terms of quality and effectiveness for the given context. • Bring the process to the best possible conclusion with the best possible design outcome. Acknowledge the contribution made by participants during the process and in the documentation. • Think about the timescale, tempo and rhythm of a project. Program sessions and processes in such a way that you keep people engaged, active, enthusiastic.

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GETTING THERE

GETTING THERE

WHEN YOU ARE WORKING IN THE PUBLIC SECTOR THERE ARE THE FOLLOWING GUIDELINES TO PREPARE YOURSELF FOR THE CO-DESIGN JOURNEY. ALSO THESE FUNDAMENTALS HAVE BEEN ‘STRESS

PROUD FUNDAMENTALS OF CO-DESIGN – public sector • Expect to be often outside your comfort zone (like everyone in the project) throughout the whole co-design process. • Accept co-design is a journey, not a set process or outcome. The journey can be the outcome.

TESTED’ WITH A VARIETY OF PEOPLE, FOR

• Co-design is about real change, owned by the community. It takes time and effort.

INSTANCE WITH YOUR COLLEAGUES,

• Be open-minded, allow new ideas to emerge by temporarily ignoring constraints.

ENTREPRENEURS, EXPERTS AND DESIGNERS, IN A WORKSHOP IN LUXEMBURG IN MAY 2014. YOU MIGHT WANT TO READ

• Expect change to individual’s perceptions and service delivery, including yours. • Co-design requires trust building at all levels to ensure success. • Employ an independent co-designer to facilitate the process.

MORE ABOUT THIS.*

• Not all designers can co-design • Diversity in opinions and people is essential for successful co-design. • Co-design processes are ongoing, living things. Officers need to maintain the approach over the long term.   * report Masterclass Designing Beyond the Castle: Tangible benefits of a co-design process for councils and private institutions: www.proudeurope.eu

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TOOLS ONCE YOU THINK OF TAKING UP THE CHALLENGE OF SETTING UP A CO-DESIGN PROCESS IT DEPENDS ON YOUR ROLE HOW PROUD CAN SUPPORT YOU. EITHER AS DESIGNER OR FACILITATOR, EITHER AS COMMISSIONER, PUBLIC OFFICER, BUSINESS REPRESENTATIVE, COMMUNITY BUILDER, THIS PROUD TRAVELLING GUIDE SUPPORTS YOU IN SETTING UP OR ORGANIZING AN OPTIMAL PROCESS WITH ENGAGING TOOLS. ALL THIS JUST TO INSPIRE AND BUILD UPON YOUR OWN PROCESS, ADAPTED TO YOUR CONTEXT AND TARGET GROUPS. BECAUSE BE AWARE: DURING THESE LAST THREE YEARS PROUD PARTNERS CAME TO THE CONCLUSION THAT THERE IS NO SUCH THING AS ONE METHODOLOGY AS THERE IS NO SINGLE WAY TO REACH A CERTAIN DESTINATION.

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TOOLSHOP

TOOLSHOP

PROUD’S TOOLSHOP Go to the toolshop on the website: PROUDEurope.eu. Here you can download different tool-kits to organize your own codesign sessions. You can easily do it at your studio, agency, school or anywhere else you want to co-design. Do not forget the PROUD Design Innovation Spaces when you are located close to them! Since you can download the necessary materials and guides for free, we will gently ask you to accept the Creative Commons terms and conditions before checking out. Browse the chart by click on a box to find more about each co-design program. Get out of the box and enjoy!

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TOOLSHOP

TOOLSHOP

Photo: Cleo Goossens

Toolkit #0

Toolkit #1

Warming up

Developing a vision

It is important to energize your workshop from start till end. And of

The participants develop a shared vision on the challenge with the

course with co-design everything is about getting to know each other

tools and techniques that stimulate the imagination of the partici-

well. Give people a warm welcome by giving a badge as a small pres-

pants. The result is a lively and tangible picture of a great future. This

ent. They are not only conversation starters but functional as well:

vision creates space for multiple solutions, it is open, inspiring, and

everybody writes his name, a special talent or favorite food, to rise

gives direction.

questions and start a conversation. Besides of these playful badges there is a set of icebreakers to warm up. They can be used to deepen the process of getting acquainted and sharing knowledge & experience. 112

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TOOLSHOP

TOOLSHOP

Photo: Cleo Goossens

Toolkit #2

Photo: Cleo Goossens

Toolkit #3

Formulating questions

Generating ideas

A framework, question or briefing for generating ideas helps the

The participants generate ideas for possible solutions to a framed

participants identify the question to which an answer is needed.

challenge.These may be concepts, products or services. It is impor-

The group can generate the ideas themselves, or start working on

tant that the participants postpone their judgement, that they as-

a briefing for someone else (e.g. a designer).

sociate freely and let their imagination run free. This program only

The working methods challenge the participants to analyze the

encompasses the process of diverging: generating as many ideas as

problem and to explore various options. Participants discover the

possible. The ideas may be selected through a subsequent program

key factors that determine the ultimate success.

or the designer himself sorts out the convergence. Please make this workshop feel like a party for the participants, with plenty of excellent food and drinks. Create a high level of energy.

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TOOLS

TOOLS IMAGINATION’S COLLABORATION AND IMPACT TOOLBOX

A gu ida to su nce note use o pport the f by ci co-desig vil se n r va polic y ma nts, and insti kers tutio ns 1

A.P.C.I.’s Toolkit

Co-design is good for you On basis of on the results of the PROUD project challenges, supplemented by interviews with civil servants and policy advisors following

Imagination Lancaster has been key to development of great and refreshing tools within PROUD and other projects. We happily link you to them: http://impact.lancaster.ac.uk/tools

LET US KNOW WHAT YOU THINK ABOUT IT! Share your experiences and ideas for modification and improvement in the PROUD Gallery!

guidance notes have been written for the public sector. Reports on the subject of co-design or participation regarding issues of general interest have also been used to consolidate the recommendations present-

and see more at the PROUD gallery www.proudeurope.eu

ed in the A.P.C.I.’s Toolkit. 116

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DISCOVERIES


DISCOVERIES

DISCOVERIES

MOVING MATERIALS a discovery tour for today’s making

The initial idea for Moving Materials was based upon the idea to strengthen the transnationality of the PROUD project. Nowadays materialization processes within product design asks for the creation of examples in comparable developments, and the exchange of ideas because approached from different cultural perspectives.

Research and development starts with ideas; to be able to do something we first have to imagine it

www.movingmaterials.eu

Moving Materials was set up as an exhibition format with physical materials, processes and products that travelled to the different partner countries. Partners could co-develop the exhibition by adding new works, locally designed and developed. The exhibition showed a selection of materials in five categories in which sustainable future developments are being seeded: • • • • •

repair and renewal smart processing affinity and wellbeing strong and lightweight alternative energy use

MOVING MATERIALS JOURNEY The design caravan of the Moving Materials exhibition has visited Essen (DE), Eindhoven (NL), Lancaster (UK), Kortrijk (BE) and Luxembourg (LU). Over the past three

Moving Materials Luxembourg 120

years, new materials, innovative product applications as well as explorations from the materials master classes, have been taken on board at each location and interacted with the local visitors at each location. Research and development starts with ideas; to be able to do something we first have to imagine it. Therefore, designers function as an important motor for technological innovation - in close cooperation with scientists entrepreneurs, makers and businesses, they can make things move! Presented ideas sparked the discussion on materials and materialization for a sustainable future society and have ‘moved’ the ideas of making to create prototypes and demonstrators together.

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DISCOVERIES

DISCOVERIES

MASTERCLASSES During the master class ‘3D printing: Make it – fix it – keep it!’ in Eindhoven at Dutch Design Week 2012, we invited professionals to co-explore and co-investigate the themes ‘smart processing’ and ‘affinity and wellbeing’ for future products. Future ideas for the materialisation of 3D printed concepts were explored in lively discussions and in interaction with the exposed 3d printed examples. New, sustain¬able material alternatives were used to lower the impact of the materials used for promising high-quality prototyping. In Lancaster, the Moving Materials master class was centred on the specific production technique of ‘laser cutting’. The laser cutter machine is part of the hub at Imagination Lancaster (UK). Specifically for them a format was co-designed by Material Sense and Snijlab (engineers in laser cutting) around three different product directions. The successful workshop format was further developed for and with the other partners. Buda Factory at Kortrijk (BE) and Technoport Fablab at Luxemburg (LU) worked with the masterclass format simultaneously. MOVING MATERIALS VIRTUAL & DIGITAL DATABASE After the physical journey, Moving Materials has now gone digital (www.movingmaterials. eu) and lives on in an exciting new format. Material Sense will keep following discoveries in materials and place them online in cooperation with contributors. Also visitors to the new digital space are invited to continue sharing ideas and developments!

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ACCOMMODATIONS DESIGN CENTRES TURNING INTO AN ENVIRONMENT OF CO-DESIGN AND MAKING So, where to stay or to work from once co-design is taken up? PROUD partners worked on the concept of Design Innovation Hubs, the design centres of these co-creative times. The aim of these hubs was to establish communities that would go ‘beyond networking’, designing knowledge exchange plus create and facilitate engagement of multiple stakeholders in open development processes. Also the hubs are open and easily accessible for the nonprofessional, like the active and critical consumer (prosumer) or engaged citizen. During the PROUD project period, developments that already were manifest in the field of rapid manufacturing further

democratized. Meaning that the making of customized, personally designed objects or the availability for downloadable open source designs, is becoming more and more common. Designers need to experiment with this to stay on top of new developments and find new business opportunities. All findings of the ‘hub’ partners have been bundled in a business plan overview - A Modular Business Plan For Design Innovation Hubs - that you will find on the PROUD web Gallery.* The different design innovation hubs in PROUD all accommodate activities that are proper to the organisation and the context they are working in.

* www.proudeurope.eu/Downloads

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ACCOMMODATIONS

ACCOMMODATIONS

Netherlands, Eindhoven The Design Innovation Space of

United Kingdom, Lancaster Imagination Lancaster University

Capital D offers a multifunctional and flexible space where co-

established a flexible creative facilitation space for use with

designers of all kind can meet and find different facilities, like

internal and external stakeholders. Besides of modular meeting

toolkits and touchscreens, for the set-up of an entire co-design

places, there are also rapid manufacturing facilities like a laser

process. Also the local residents or Dutch Design Week visitors

cutter, that produced an immense lot of useful, customized

appreciate the inspiring environment where they quickly feel at

co-design tools. For instance the hexagons that gained

ease and are stimulated to further explore e.g. the temporary

international popularity; they were developed during PROUD.

exhibitions or get acquainted with different sorts of co-design Luxembourg Technoport in Luxembourg established a FabLab

tools.

at the heart of the innovation zone in Esch-sur-Alzette, where Germany, Essen The Design Experience Lab of DZNRW that

participants from different knowledge fields meet for workshops

was used for the implementation of the co-design process with

to experiment with new methodologies such as 3D-printing

school kids and young students has been further enhanced

and laser cutting, sometimes in direct on line connection with

and turned into a permanent Design Experience Exhibition that

others e.g. the BudaLab in Kortrijk.

allows visitors to touch and experience the quality of materials and design. Belgium, Kortrijk At the BudaFabric in the creative heart of Kortrijk the so-called BudaLab was established, to make designers acquainted with the latest rapid manufacturing methods to experiment with different, innovative materials. Also local companies frequent the lab and local residents easily walk in to do their own experiments in collaboration with design professionals.

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OBSERVERS DURING THE PROUD VOYAGE MANY OTHER EXPERIENCED PEOPLE CAME ABOARD TO GIVE THEIR VIEW ON DEVELOPMENTS, ACTIONS AND OUTCOMES. A select group of experts – we called them PROUD observers – came to a meet-up during Dutch Design Week 2014 with the PROUD partners. The session was facilitated by designer Wina Smeenk. The aim was to interpret PROUD’s position paper for the European Commission into practical recommendations that hold for all sectors. In PROUD’s position paper* you will find more extensive recommendations split up per sector. The observing experts were: Steven Cleeren, Design Flanders (Belgium) Ingrid Vandenhoudt, WOODT strategic consultancy for designers (Belgium) Icare leblanc, Ville de St Etienne (France) Emma Barrett, Social Innovation Lab Kent (UK) Luba Trojan, Cieszyn Castle (Poland) Bas Raijmakers, DA/e/Crisp/STBY (NL) *PROUD Position Paper 2.0 When Co-design Works Real Change Through Creative Collaboration www.proudeurope.eu 128

129


OBSERVERS FACILITATING DESIGNER AND CO-DESIGN EXPERT WINA SMEENK DISTILLED THE THE FOLLOWING DOMAINS FOR RECOMMENDATIONS OUT OF THE PROUD POSITION PAPER:

• Frame challenge (demand articulation, right question) • Use co-design principles (in all sectors: business, creative, governance and others) • Work multidisciplinary (who is needed in which role, bridge sectors, communication) • Maximise resources (people, knowledge) • Create a space, place • Organise (time, money) investments (to create sustainable impact)

OBSERVERS GENERAL CONCLUSION WAS THAT NOWADAYS WORKING MULTI-DISCIPLINARY IS KEY, BUT COMPLEX It asks for tools (including specific

someone who facilitates the overall

co-design principles for every

process in collaboration with

sector and a meta mind-set for all

the team. And surely nothing is

stakeholders) as well as education

more rewarding than to see ideas

(programs and training).

come true – if this is less evident,

Be always very aware of the level

then communicate and manage

of knowledge (including language)

expectations. The travelling – going

participants have (and not have),

through the process – is also

regarding change processes and

valuable, if well documented and

co-design. Then fit the process and

shared.

starting point to that. Everything starts with well framing the aim and the problem. Space and place can

• Develop programs, trainings (develop skills to use existing tools)

influence the process positively. In a physical and metaphorical way: well equipped, inspiring in- and outside

• Develop tools (to meet skills people have).

places (for the purpose), but also space in mind – breaks, stops. Good organisation is crucial, by

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TIPS

TIPS

THE PROUD PRINCIPLES OF CO-DESIGN CAPTURE WELL HOW TO ORGANIZE A CO-DESIGN PROCESS (PAGE 104 AND 105). HERE ARE SOME EXTRA TIPS EXPERTS GAVE IN THE COURSE OF THE PROUD PROJECT: • Facilitate do not determine the end goal

• Give free pizzas

co-design friends

THROUGH THE PROJECT

technology workshop • Find the real problem • Get the briefing right

• Use everyday language

• Early prototyping and testing

• The outcome can be the journey

• Storytelling as tool

• Build trust

• Be a hero or a Roman centurion

• Create ownership

• Create ‘take home’ tools

• Value participation

• It’s about people

• Be open

• Connect to local expertise

• Assess the collaboration

• Find common ground

• Accept conflict

• Communication is key

• Channel emotions

• Use multiple media

• Take risks

• Prepare the participants

• Make up the rules together

• Celebrate diversity

• Manage expectations

• Manage levels of commitment

• Evaluate and demonstrate

• Clarify the roles of organizers and

• Have fun to engage • Start with a social event

• ACTIVELY TRY TO GROW COMMITMENT

• Organize a movie-night,

• Stay humble and listen • Empathy is all you need,

• GIVE VOLUNTEERS THE INTERESTING JOBS

• THINK ABOUT AND BE EXPLICIT ABOUT THE CO-DESIGN PROCESS STRUCTURE • CO-DESIGN CAN HELP PUBLIC SECTOR TO CLOSE THE GAP TO THEIR CITIZEN IN A POSITIVE WAY • CREATE A BOLD, BRIGHT BRAND! LIKE BEYOND THE CASTLE (LANCASTER UNIVERSITY OR OHHH MY BUDA (KORTRIJK)

participants • Think about new people to join

• Be flexible

the process

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PROUD GALLERY

PROUD movement: aims and achievements

The people behind PROUD

PROUD GALLERY

Join the international network Library of PROUD documents

Create your own co-design session A discovery tour of materials

Places to (co-) design

The impact of co-design

The discovery tour on co-design

Find the PROUD online Gallery on www.proudeurope.eu

Learning to co-design


FUTURE ITINERARY 136

137


e partnersCommunity The partnersCommunity The partnersCommunity The partnersCommunity The partnersCommunity The partnersCommunity

Community

Community

g MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving Materials Docs Docs Docs Docs D About PROUD About Docs PROUD About Docs PROUD About Docs PROUD

e partnersCommunity The partnersCommunity The partnersCommunity The partnersCommunity The partnersCommunity The partnersCommunity

Community

Docs

Community

g MaterialsMoving Cases MaterialsMoving Cases MaterialsMoving Cases MaterialsMoving Cases MaterialsMoving Cases MaterialsMoving Cases MaterialsMoving Cases Materials Docs Docs Docs Docs Docs Docs Docs D AboutTools PROUD AboutTools PROUD AboutTools PROUD AboutTools PROUD

Community Docs

Community

Cases

Cases Docs

FINALLY

Docs

? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design?

ROUD About PROUD About PROUD About PROUD About PROUD About PROUD Community Community Community Community Community Community Community Community Community eInnovation partners The partners The partners The partners The partners The partners Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Cases Cases Cases Cases Cases Cases Cases Cases Cases g MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving Materials Docs Docs Docs Docs Docs Docs Docs Docs Docs D AboutTools PROUD AboutTools PROUD AboutTools PROUD AboutTools PROUD

? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design?

ROUD About PROUD About PROUD About PROUD About PROUD About PROUD Community Community Community Community Community Community Community Community Community eInnovation partners The partners The partners The partners The partners The partners Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Cases Cases Cases Cases Cases Cases Cases Cases Cases g MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving Materials Docs Docs Docs Docs Docs Docs Docs Docs Docs D AboutTools PROUD AboutTools PROUD AboutTools PROUD AboutTools PROUD

? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design?

ROUD About PROUD About PROUD About PROUD About PROUD About PROUD Community Community Community Community Community Community Community Community Community eInnovation partners The partners The partners The partners The partners The partners Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Cases Cases Cases Cases Cases Cases Cases Cases Cases g MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving Materials Docs Docs Docs Docs Docs Docs Docs Docs Docs D AboutTools PROUD AboutTools PROUD AboutTools PROUD AboutTools PROUD

? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design?

ROUD About PROUD About PROUD About PROUD About PROUD About PROUD Community Community Community Community Community Community Community Community Community eInnovation partners The partners The partners The partners The partners The partners Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Cases Cases Cases Cases Cases Cases Cases Cases Cases g MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving Materials Docs Docs Docs Docs Docs Docs Docs Docs Docs D AboutTools PROUD AboutTools PROUD AboutTools PROUD AboutTools PROUD

? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design?

ROUD About PROUD About PROUD About PROUD About PROUD About PROUD Community Community Community Community Community Community Community Community Community eInnovation partners The partners The partners The partners The partners The partners Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Cases Cases Cases Cases Cases Cases Cases Cases Cases g MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving Materials Docs Docs Docs Docs Docs Docs Docs Docs Docs D AboutTools PROUD AboutTools PROUD AboutTools PROUD AboutTools PROUD

? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design?

ROUD About PROUD About PROUD About PROUD About PROUD About PROUD Community Community Community Community Community Community Community Community Community eInnovation partners The partners The partners The partners The partners The partners Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Cases Cases Cases Cases Cases Cases Cases Cases Cases g MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving Materials Docs Docs Docs Docs Docs Docs Docs Docs Docs D AboutTools PROUD AboutTools PROUD AboutTools PROUD AboutTools PROUD

? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design?

ROUD About PROUD About PROUD About PROUD About PROUD About PROUD Community Community Community Community Community Community Community Community Community eInnovation partners The partners The partners The partners The partners The partners Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Cases Cases Cases Cases Cases Cases Cases Cases Cases g MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving Materials Docs Docs Docs Docs Docs Docs Docs Docs Docs D AboutTools PROUD AboutTools PROUD AboutTools PROUD AboutTools PROUD

? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design?

ROUD About PROUD About PROUD About PROUD About PROUD About PROUD Community Community Community Community Community Community Community Community Community eInnovation partners The partners The partners The partners The partners The partners Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Cases Cases Cases Cases Cases Cases Cases Cases Cases g MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving Materials Docs Docs Docs Docs Docs Docs Docs Docs Docs D AboutTools PROUD AboutTools PROUD AboutTools PROUD AboutTools PROUD

? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design?

ROUD About PROUD About PROUD About PROUD About PROUD About PROUD Community Community Community Community Community Community Community Community Community eInnovation partners The partners The partners The partners The partners The partners Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Cases Cases Cases Cases Cases Cases Cases Cases Cases g MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving MaterialsMoving Materials Docs Docs Docs Docs Docs Docs Docs Docs Docs D AboutTools PROUD AboutTools PROUD AboutTools PROUD AboutTools PROUD

? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design?

ROUD About PROUD About PROUD About PROUD About PROUD About PROUD Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Cases Cases Cases Cases Cases Cases Cases Cases Tools Tools Tools Tools Docs Docs Docs Docs Docs Docs Docs Docs

Cases Docs

? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design?

ROUD About PROUD About PROUD About PROUD About PROUD About PROUD Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Design Innovation Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Hubs Cases Cases Cases Cases Cases Cases Cases Cases Tools Tools Tools Tools

138

? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design? Why co-design?

SUMMARIZING DURING THREE YEARS PROUD OVER SIXTY EVENTS IN SEVERAL COUNTRIES TOOK PLACE THROUGHOUT EUROPE AND EVEN BEYOND. THERE WERE CONFERENCES, FORUMS, MASTER CLASSES, CO-DESIGN CAFÉ’S, LECTURES, PRESENTATIONS, VISITS TO DESIGN INNOVATION HUBS AND EXHIBITIONS. ALTOGETHER 100,000 PEOPLE PARTICIPATED IN AN INTENSE OR LIGHTWEIGHT WAY. becoming a critical success factor for economic and social prosperity.

The events explored different approaches to co-design and facilitated the exchange of knowledge between co-design practitioners. With many of these practitioners, there was true collaboration over the years. The notion of collaboration is critical here; co-design is an inclusive process that encourages every participant to have the maximum possible creative input driving new types of innovation. This happened while working on the PROUD challenges but also on spin-offs. The benefits of the co-design approach and the support of the JTS in achieving this made it possible to contribute to boosting the innovativeness of North West Europe. This has been communicated to 5,000,000 people through regional and national media. Co-design is increasingly being discussed and applied in both the public sector and business. It’s clear that PROUD has contributed to this emergence even if this must be seen, as part of a larger movement towards a knowledge economy where harnessing the intellectual capacity of our citizens is

Until now, the project has delivered products that stimulate the adoption of co-design: •

Cases

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Co-design methods, principles and tools to be used in future co-design processes available on the PROUD website/gallery; PROUD Academy: a program to train designers in co-design approaches, followed up by a digital version in Co-design FaceMooc; An open source innovative knowledge database on (new) materials – Moving Materials.eu; Five design innovation hubs that will continue to be drivers in regional and transnational co-design processes and are source for inspiration for new hubs by the Design Innovation Hub Manual; A transnational community of co-designers that will live on beyond PROUD.


FINALLY

FINALLY

FROM ONE JOURNEY TO THE NEXT All partners are involved in new journeys after the PROUD project. The city of Eindhoven has officially embedded design thinking in the coalition agreement for the new city council (2014 -2018) within all the departments of the Municipality. This also led to the creation of the new job of Chief Design Officer - a position that did not exist before. Next to that, a ‘train-the-trainer’ trajectory on the principals of co-design will run for key officers in all departments. The Chief Design Officer will elaborate on the PROUD results with his ‘internal’ team of facilitators. He will continuously challenge politicians, directors and policy officers to use co-design as a tool for co-creation and innovation. He will involve politicians, policy advisors, external designers (from students to established designers), businesses, non-governmental organisations and citizens in the (creative) process. The aim is to embed this position as ‘Chief Design Officer’ in a structural way from 2017 and on. Co-design will be used in the Smart City projects that Eindhoven develops in the years to come, as much as possible in a transnational context, as to learn from each other. Results will be part of the World Design Exposition (A ‘Dutch Design Week XXL’ in collaboration with all important international partners) that Eindhoven aims to organize, led by Capital D, in 2017. Co-design and design thinking have been integrated in the strategy of Capital D for the coming years as an essential approach to be disseminated amongst the different design innovation communities as well as the broad public. It will also be key component in the take-up of future projects. The organization is runner-up for participation in

European projects (Horizon 2010, Creative Europe, INTERREG V) to further develop the PROUD knowledge and approaches. Based on their experience of working with public sector and community partners throughout PROUD, a successful funding bid has been awarded to ImaginationLancaster to deliver Leapfrog – transforming public sector consultation by design. The engagement of communities in public service decision making is becoming an increasingly important part of local and regional life with moves to help communities be more active and connected to their wider environment. Clearly, new consultation practices are needed to accommodate both for the demand for more consultation and for a quite different funding landscape. Leapfrog will help create and evaluate these new models, working initially with communities in Lancashire and the Highlands and Islands of Scotland and then more broadly across the UK. The consultation tools will be used by communities, and exchanged with other communities that are encouraged to appropriate and adapt these tools to fit their own needs. These tools will be used to develop themed toolboxes - e.g. consultation without writing for groups with low levels of English literacy - that will be seeded in at least 80 communities and public sector bodies across the UK. Also these encouraging new tools will affect the continent as Capital D entered the project as a visiting partner and an Eindhoven public officer will take part in various dissemination events. Luxembourg government asked LuxInnovation to manage two major renovation processes with a co-design approach in the year to come. One is about an underdeveloped industrial 140

The local Design Innovation Hub - the BudaLab - has conquered a firm position in the local networks from where they disseminate the makers’ philosophy. The intention is to transform into a local first level hub for maker questions and deliver professional and high level making advice, meaning also re-addressing to other making possibilities. Helsinki partner Culminatum offered a rich source of inspiration during World Design Capital 2012, now connections have been established with other Finnish partners. All partners look forward to continuing directly or more indirectly the collaboration on design innovation, co-design and innovative ways of knowledge exchange in the future. As an outcome of PROUD as further explained in the PROUD Position paper it is believed that a more integrated approach on co-design is needed. We see great value in establishing a trans-European co-design ecosystem: infrastructure and strategies to stimulate constant development and takeup of co-design projects on urgent themes that ask for the knowledge, skills and commitment of multi-disciplinary groups of people –the so-called quadruple helix (public, private, knowledge sector and citizens). This can feed into the research needed to constantly improve knowledge on co-design approaches. The challenge remains significant but the outcomes of PROUD show some key indicators of how we can collaborate creatively and transnationally to the benefit of regions, nations and wider Europe and even beyond that.

and railway park in the south of Luxembourg with a cultural and industrial heritage (Fond de Gras) and the other is about a ‘lost’ public space in the city of Luxembourg. Also LuxInnovation will further promote the use of co-design. Technoport will continue working on new co-designerly ways of disseminating knowledge on and exploring new production processes with their FabLab in international connection with other similar centres, like BudaLab in Kortrijk. They will also offer space for collaborative projects of multidisciplinary teams. Design Zentrum Nordrhein Westphalia will continue the Design Experience workshops and exhibition. Because of its great success they have been transformed into a business model and are now part of the regular program of the Red Dot Design Museum. The connections with schools for the initial challenge have been transformed into working with professional schools as well, for which the Design Experience program will be adapted. The exhibition will further be enlarged as the PROUD experience brought the insight that the museum should organize more workshops and will be more hands on. Design Regio Kortrijk will continue working with the legacy of PROUD on multiple projects that are running now. Like the designers in residence at BudaLab, Kortrijk creeëert (creates) and the 5x5 program matching designers and companies. The expertise on co-design in public space as gained in the Buda Eiland-challenge will be transferred to other cities in the region. Then there will be highly invested in making the concepts out of the challenge come true. For this collaboration has been taken up with the care organization Heilig Hart. 141


TO LOOK UP PAPERS

INFORMATION ON THE WEB

Chisholm, J., Cruickshank, L., Evans, M. and Cooper, R. (2013): Can Policy be participatory? The application of design practice to policy development.

http://diytoolkit.org/tools/

http://www.ideo.com/work/human-centered-design-toolkit/

Cooper, R. (2013), Design for Social Innovation: FIELDS an interdisciplinary design journal volume 1, spring 2013

http://dschool.stanford.edu/use-ourmethods/the-bootcamp-bootleg/

http://youngfoundation.org/wp-content/ uploads/2013/02/Social-Design- Methods-Menu.pdf

http://lgc.org/wordpress/docs/freepub/ community_design/guides/Participation_ Tools_for_Better_Community_Planning.pdf

http://www.mfe.govt.nz/sites/default/ files/urban-design-toolkit-third-edition. pdf

http://www.nesta.org.uk/develop-your-skills

Cruickshank, Coupe and Hennesy, Co-Design: fundamental issues and guidelines for designers: Beyond the Castle Case Study, Swedish Design Research Journal no.2, 2013. page 48-57. Cruickshank, L., (2014) Report Masterclass: Designing Beyond the Castle: tangible benefits of a co-design process for councils and private institutions Hummels, C. and Trotto, A. (2014), Civic Forges – Weaving Neighbourhoods (Eindhoven University of Technology) Sanders, E. and Stappers, J.P. (2008) Co-creation and the new landscapes of design (CoDesign: International Journal of CoCreation in Design and Arts)

See also the PROUD gallery on line:

www.proudeurope.eu

European Design Leadership Board (2012) Report & Recommendations: Design for growth and prosperity Open Design and Innovation Dr. Leon Cruickshank, Imagination, Lancaster University, published at Gower Publishing Ltd; New edition; september 2014

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ACKNOWLEDGEMENTS

COLOPHON

THE WORK ON PROUD COULD ONLY LED TO THESE EXPERIENCES, DISCOVERIES AND NEW PERSPECTIVES THANKS TO THE FINANCIAL SUPPORT OF INTERREG IVB, LILLE, FRANCE

Interreg IVB was a programme of the European Union to

www.proudeurope.eu

promote the economic, environmental, social and territorial future of the North-West Europe area. It funds activities based on the cooperation of partners from eight countries:

Editor Ingrid van der Wacht, Capital D, Eindhoven Co-readers

Debbie Langelaan, Debbie Langelaan

Nieuws, Eindhoven - Francoise Vos,

Capital D - Eindhoven

Contributors

Leon Cruickshank, Imagination Lancaster -

Debbie Langelaan Nieuws and many others

Design Sara Landeira, Pepijn Zurburg, Design Politie – Amsterdam

ProudEurope PROUD When co-design works

Belgium, France, Germany, Ireland, Luxembourg, The Netherlands, Switzerland and the United Kingdom.

Destination PROUD aimed at employing design as driver for innovation, economic transformation and

We are also very grateful for the help of many other

sustainable development. PROUD partners created cross-sectorial partnerships between

organisations and people that contributed to make this

focused on co designing (with end users) and turned ideas into competitive products, services

voyage into a transnational success.

public authorities, industries & businesses and designers working with new methodologies and spaces. Partners aimed at having design taken up broadly by public authorities and businesses/SMEs to enhance NWE’S capacity for solving complex societal challenges in a valuable and sustainable way.

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ALL OVER THE WORLD

YOU’RE INTO CO-DESIGN WE PRESUME?

CHALLENGES l’Autre Maison

We hope that towards 2020 co-design is as natural in collaborations as drinking a

Brie, France p. 36

cup of coffee together. The co-design landscape will further stretch all over the globe

NS Beukenlaan

as it starts to show off now already. Co-design is worth the journey and some experi-

Eindhoven, NL p. 39

ences are worth the detour!

Beyond the Castle Lancaster, UK p. 44

MORE CO-DESIGN STORIES (p. 88 - 90)

Design experience for kids Essen, Belgium p. 48

Angkot

Oh my Buda

HELSINKI, FINLAND

Bandung, Indonesia

Kortrijk, Belgium p. 52

SCOTLAND

http://www.designdebates.nl/_pdf/AgeofWonderland_Infov2.pdf

Social Design http://ois-iera.web.ua.pt/

NEW YORK, USA

Speelwijk

FRANCE PORTUGAL

Eindhoven, NL p. 56

GERMANY

BELGIUM

Aveiro, Portugal University of Aveiro:

Design for the Fittest

NETHERLANDS

UK

MUST SEES

LUXEMBURG

Perfect Schoolday

ITALY

The Hague, Netherlands Buro Ketnerolsen:

Eindhoven, NL p. 68 BEIRUT, LEBANON

http://www.ketnerolsen.com studio Papas: http://www.studiopapas.nl

Design Relief New York New York, US p. 71

Corner Spot

Play2Work

JABALPUR, INDIA

Eindhoven, Netherlands We Collaborate:

Amsterdam, NL p. 74

fb.com/cornerspoteindhoven studiomashed.com

Me and my Doll

Autistic Languages

Ceylon p. 76

Luxemburg Social matter:

CEYLON

www.socialmatter.eu

POKO

ABETIFI, GHANA

Desmeem & Neer

Mahjongle

Beirut, Lebanon MENA Design Research

Milano, Italy Politecnico di Milano:

Centre: www.desmeem.org

http://www.milanosocialexpo.it/2014/06/20/ mahjongle/

Dynamo Eindhoven, Netherlands Studio Ook:

Rural Spark

dynamo-eindhoven.nl and studio-ook.nl

Jabalpur, Madhya Pradesh, India

Utrecht, Groningen, NL p. 78 BANDUNG, INDONESIA

Grip Eindhoven, Amsterdam, NL p. 82

Design from the prisoner’s perspective

http://ruralspark.com

Living it Up Scotland The Institute of Design Innovation

Discover Area

at the Glasgow School of Art: https://portal.livingitup.org.uk/page/about-us

Abetifi, South East Ghana

Social Design Space S Eindhoven, NL p. 80

Zaanstad, Nieuwegein, Vught, NL p. 84

Saint Gilles

http://ghana.philemonne.com

Luik, Belgium p. 86

146

147


LEGENDA Travel Guide

Co-design is like travelling and exploring. Therefore product design

interaction design

public space

this travel guide to let you join the journey we, PROUD Europe partners, made during our discovery tour. This guide reflects the experiences and findings we collected together with many other people and organizations that accompanied us on our trip. You will find tips of how to start up a co-design jour-

experience design

social design

service design

ney yourself. Use our stories as a source of inspiration, the tips will help you in setting up your own process, and take a look at our co-design toolboxes or visit the design innovation hubs across North West Europe. You will certainly gain a deeper understanding of what co-design may mean for you and your environment. Share your findings and opinions with us on FaceBook

architecture

interior design

or Twitter. One thing is sure, the landscape we discovered as co-designers is incredibly rich and diverse. Enjoy!

Publication by Capital D, Design Cooperation Brainport, Eindhoven (NL) www.proudeurope.eu

design thinking

graphic design

Profile for ingridvanderwacht

PROUD Travel Guide  

The PROUD Travel guide takes you into the world of #codesign, visiting places with interesting cases of co-creation facilitated by designers...

PROUD Travel Guide  

The PROUD Travel guide takes you into the world of #codesign, visiting places with interesting cases of co-creation facilitated by designers...

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