IQ smart reading for smart innkeeping
About IQ: IQ is published quarterly. Editorial comments and suggestions are welcomed. To contribute, please contact Ingrid Thorson, 856-310-1102, Ingrid@paii.org. Editorial Office: PAII, 207 White Horse Pike Haddon Heights, NJ 08035 IQ Staff: Contributing Editors: John Felton Laura Middleton Ingrid Thorson Contributing Writers: Tim Brady Dan Brown Joseph Conte Jerry Hatfield Linda Hayes Michele McVay Liza Simpson Design: Imbue Creative Advertising Sales: Marlene Sapir PAII Staff: Jay Karen President and CEO Michele McVay Vice President Isabel Abreu Membership Sales Coordinator Laura Middleton Communications Coordinator Marlene Sapir Vendor Services & Sales Ingrid Thorson Marketing & Communications Manager
Key Notes M
uch like the previous issue of IQ, this issue marks some big changes and a few announcements for our readers. I had thought about injecting a metaphor about the changing color of the leaves (I‘m big on metaphors), but I’ll spare you this issue. I am happy to summarize what’s happening below. PAII Drastically Reduces Membership Fees The PAII Board of Directors recently set in motion a new membership model that allows innkeepers to join PAII for $89. We did this for a number of reasons. The candid truth is that not enough innkeepers were finding the average of $250 membership fee a good value proposition — and we agreed. A new graduating price scale allows innkeepers to enjoy more benefits if they choose, such as free webinars, discounts on conference registrations, and more. The bottom line is that in order for PAII to be as formidable and effective as innkeepers need us to be, we need 8,000 members — not 2,000 or 3,000. This is your call to action — join PAII now. We’re even offering specials of $79 for Silver Membership, $169 for Gold (normally $189) and $259 for Platinum (normally $289) that expire November 15th. Go to www.innkeeping.org today and become part of the growing association. This May Be Your Last Issue of IQ In order to keep receiving the industry’s only trade magazine, we’re asking readers to go to www.innkeeping.org and simply register as an IQ subscriber. This will help clean up our mailing list, and advertisers appreciate a magazine more when the readers actually request to receive the magazine. If you are a PAII member, there is no need to go through the registration process. If you’re not a PAII
member, you’ll need to take this simple step. Look for the “Register” link in the upper right corner at www.innkeeping.org. In addition, all IQ subscribers will also start receiving the industry’s weekly news email — INNfo. The email contains news about the B&B industry, as well as news from the greater travel industry that is relevant for innkeepers. More Food and Fun Added to Upcoming Innkeeping Show We want to let past and future attendees know that we’ve beefed up the experience you can expect at the Innkeeping Conference & Trade Show, to be held in Austin, Texas, March 8–11. Now included in your registration fee are lunches all three days of the conference, as well as a big “Night Out in Austin.” ELG Hospitality (the folks who bring you BedandBreakfast.com, Inns.com, Webervations and RezOvation) and PAII, with support from Intuit Merchant Service for Quickbooks, are hosting an evening in downtown Austin that will include barbecue, live music and sites of the capitol city. Go to www.innkeepingshow.com to check out all the details of this better-than-ever conference and trade show for the industry. I look forward to seeing many of you at the New England Innkeeping Conference & Trade Show and hope everyone has a wonderful autumn and holiday season.
Jay Karen President & CEO