Page 1


Fall 2011 • Volume 5, Issue 4

innkeeping quarterly

smart reading for smart innkeeping

Inspiring Thoughts

for interesting times

Page 5

9 Making a First Impression that Changes with the Seasons

15 An Interview with IGLTA CEO

Professional Association of Innkeepers International

39 Cranberries — Not Just Another Pretty Face

e nc e r fe 9 on ge 1 C a ing ~ P p e ke Show n n 2 I de 201 & Tra


Fall 2011 • Volume 5, Issue 4

innkeeping quarterly

feature articles 9

Making a First Impression that Changes with the Seasons


An Interview with IGLTA CEO

smart reading for smart innkeeping

special section 19

2012 Innkeeping Conference & Trade Show

departments 3

Key Notes

36 Innkeeper

cover story


Inspiring Thoughts for Interesting Times

2 Innkeeper


Industry News Beat


Food Glorious Food


By The Numbers


Industry Events


PAII News and Information Center


Advertisers’ Index

Innkeeping Quarterly (IQ), is PAII’s quarterly periodical. PAII has been dedicated to fostering the knowledge and expertise of keepers of the inn for over 20 years. In line with this mission, each issue of IQ features members of the innkeeping community and covers topics that are important to those in the innkeeping industry: real estate, food, finances, customer relations, operations, marketing, and more. IQ: smart reading for smart innkeeping Professional Association of Innkeepers International • 800.468.PAII © 2011, Professional Association of Innkeepers International

E S C A P E S By the Side of the Road located in Harrisonburg, VA

Escapes Sold: 685 Check to Owner: $135,698







BY 66%, GROSS SALES BY 22% A N D R E V PA R BY 3 8 % I N A Y E A R ! Janice & Dennis Fitzgerald By the Side of the Road Inn & Cottages Harrisonburg, Virginia

LivingSocial Escapes offers marketing partners… Duval House located in Keywest, FL

Escapes Sold: 822 Check to Owner: $121,254

• Vibrant exposure within intelligently targeted travel emails • Global reach as part of LivingSocial’s 135-market network • Heads-in-beds during need periods with no up-front costs • Up-front payment (15-days) and pre-paid customers • Final bookings directly with the hotel—you own the customer-relationship and manage your inventory • New travelers, buying on impulse, who were not already in-market for your property • Brand building that’s amplified through sharing & social media For more information, email or visit

American River Inn located in California Gold Country

Escapes Sold: 498 Check to Owner: $40,512



IQ smart reading for smart innkeeping

About IQ: IQ is published quarterly. Editorial comments and suggestions are welcomed. To contribute, please contact Ingrid Thorson, 856-310-1102, Editorial Office: PAII, 207 White Horse Pike Haddon Heights, NJ 08035 IQ Staff: Editor: Ingrid Thorson Contributing Writers: Ellen Gutman Chenaux Danielle Hanscom Yvonne Martin Deb Mosimann Jessie Robinson Kristie Rosset Joyce Schulte Lynnette Scofield P. Allen Smith Holly Stiel Kathryn White Design: Imbue Creative PAII Staff: Jay Karen President and CEO Brook Patterson Director of Vendor Services  Jessie Robinson Director of Education and Events Erin Hembree Project Manager Isabel Abreu Membership Sales Coordinator Ingrid Thorson Marketing & Communications Manager Marty DeLuca Bookkeeper

Key Notes Why I’m Optimistic About Our Industry


ow, with a title like that, you might say, “Well, you BETTER be optimistic about our industry—you’re the head of PAII!” But if you know me, I don’t write or speak about something unless I feel like I can stand behind it. In this case, there is some evidence (not just Jay’s opinion) that should lead anyone in our industry to feel pretty good about how things are going and how they look for the future. I recently read “2011 Portrait of American Travelers,” published by YPartnership, and there were some encouraging statistics inside. Very encouraging was the statistic that seventy nine percent of leisure travelers have an interest in staying at a B&B during the year ahead. Talk about latent demand! Want to hear something even MORE encouraging? The younger travelers expressed a stronger interest than Baby Boomers and Matures! I’m pondering why that might be. It could be that a certain percentage of Boomers and Matures experienced poorly run B&Bs and have less of an interest in trying it again, whereas many younger travelers have yet to sample the B&B product. Maybe Matures that have mobility difficulties think B&Bs will be more difficult than other options. Or, maybe the younger generation of travelers would prefer the anti-big-box experience, and intuitively know that B&Bs will deliver a truly local experience. I’m really not sure why there is such a variance, but it is nonetheless promising. Have stayed at a B&B: 19% of Millennials 16% of Gen X 11% of Boomers 11% of Matures

Interested in staying at a B&B 87% of Millennials 80% of Gen X 76% of Boomers 73% of Matures

We are now releasing the 2011 Industry Study of Innkeeping Operations and Finance, which reports on 2010 data at hundreds of B&Bs and inns from coast to coast. Like in the “Portrait” report, I found some information about which we should feel good. The year-over-year performance of the average B&B revealed— to me—that innkeepers know what they’re doing and guests love us! There are two ways we look at this data—the entire 2011 sample vs. the entire 2010 sample, and about 1/3 of the sample gave data in both 2011 and 2010, so we do a “same sample” analysis to see how the same properties did over time. Here are the results:

(continues, next page…)

fall 2011 • innkeeping quarterly • 3

Key Notes (continued) Total Sample:

Same Sample:

Average daily rate 2011 $151 2010 $146

Average daily rate: 2011 $160 2010 $157

Occupancy rate 2011 39% 2010 36%

Occupancy rate: 2011 42% 2010 39%

Revenue per available room: 2011 $57 2010 $50

Revenue per available room: 2011 $67 2010 $63

Now, in any economy—good or bad—there are those struggling to stay alive. That is surely the case in our industry, and we hope for success for those innkeepers. But when taking a broad-brush look

innkeeping quarterly • fall 2011

at the industry, we are faring well. I think we are doing well for a few reasons. Innkeepers are getting better and smarter at what they do (but working twice as hard as they used to), and we are offering a very appealing product to the traveler (many innkeepers are modernizing and adapting to changing needs). Hope to see many of you in Little Rock this January! We’re going to have an amazing show.

Jay Karen President & CEO

5 Inspiring Thoughts for Interesting Times by Holly Stiel


s I look forward to speaking at the 2012 Innkeeping Conference & Trade Show in January, I can’t help but think about all that has happened since the last time I had the opportunity to speak at PAII. Here are just a few thoughts that come to mind since my last talk which was titled “It’s All About The Dance.” The Internet: A Blessing or a Curse? I think the most profound change I have seen is the increasing impact the Internet

has had on all of us. Talk about a dance! For those of us in the hospitality industry, it is a valuable resource—providing information at our fingertips in a matter of seconds. It helps us delight our guests in ways we couldn’t have dreamed of even ten years ago, with even higher service levels, greater knowledge and a surprisingly even nicer personal touch. On the other hand, for some of us it also presents a few—or maybe even more than a few—challenges. The Internet has also given us, as independent business owners, the ability

to market our businesses as never before. The question is: Are we willing and able to embrace the new technology, dance with it as it were, and use it to our best advantage? Personally, I thought I was doing pretty well with my business’s website, until I wrote my new textbook for hotel concierges. As the book neared completion, it was suggested to me that I should have, not only a dedicated website for the book, but a blog to help promote the book. I was also advised to include e-commerce functionality on my new site so people could easily buy the TH


fall 2011 • innkeeping quarterly

7 book online. I honestly didn’t know the first thing about how to do this and wondered what I’d gotten myself into. Sound familiar? Innkeepers are no doubt offered the same types of opportunities—and faced with some of the same challenges. Today, people do much of their research for their vacations online and tend to make their reservations the same way. It behooves a bed and breakfast to have a compelling website with the capability of booking room reservations and putting deposits down online. There’s also the option of posting your listing on travel sites, such as Expedia and and offering specials on sites, such as When I found myself staring blankly at the computer screen, I realized I had two choices: To do things the way I’d always done them or ask for help. I bravely

Today, people do much of their research for their vacations online and tend to make their reservations the same way. decided on the latter. I found a webmaster to design my new site with all the bells and whistles needed to sell and market my book. I then called upon the coauthor of my book to write and maintain my blog and social-networking presence on Facebook, LinkedIn and Twitter. Fortunately, my husband is a professional photographer, so I enlisted his help in taking and uploading the photos. Through a real team effort, I now have a new website, a blog and even a monthly

newsletter. I find that it is not only a means to get the word out about my business, it’s also an almost magical way to connect with others and share information. Doing it myself was not an option, it required a team. Of course, there are obstacles and frustrations. It’s our modern version of man vs. machine, and even sometimes man vs. man. To my dismay, my email address was recently “hijacked.” (I think this is also called “spoofing.”) The result was that the valued contacts in my online address book were receiving obnoxious advertisements—seemingly from me—for products I would never think of endorsing. Of course, I was angry and frustrated and acted quickly to alert those on my email list and apologize for the insurgency in their inboxes. Days later, I was delighted to discover how to make lemonade out of lemons. I

fall 2011 • innkeeping quarterly

8 began receiving wonderful emails from contacts I had not heard from or seen in years. Rather than being annoyed at the invasion of their inboxes, they were delighted to hear from me and reconnect. I’ve also heard stories of people actually getting legitimate business after having been “spoofed.” Go figure! Dancing to Techno-Music The last time I spoke at the conference, my message included the concept of counteracting stress by “dancing” gracefully through our days—finding our own rhythm and flowing with it through each task and each encounter. I still espouse this philosophy and have added a component to it: Now more than ever, we’re dancing with partners. The Internet is one such partner. If the steps are just a bit too complex for us, then we dance with our webmasters, writers, photographers, and whomever else can help us make it easier for our guests and clients to find us, learn about us and take advantage of all that we offer. In addition to the steep learning curve that is daunting for many of us, technology presents still another challenge. Sometimes it seems there’s nowhere to run; nowhere to hide. With smart phones in hand, we have the ability to receive calls, emails and texts, check on the stock market and essentially drive ourselves crazy anytime and anywhere. Guests of bed and breakfasts typically choose this lodging option over grand hotels because they enjoy the peace, the quiet and the beauty of their surroundings—be it the garden on the property or a nearby forest. Over the years, I have learned that if I am to gracefully dance through my days, I need to tend my attitude by finding some kind of internal balance. I need to literally stop and smell

innkeeping quarterly • fall 2011

the roses, or walk through the forest, or gaze at the ocean from time to time to decompress from the demands of my work and the “always on-ness” that technology brings. I love my work and I love communicating, but to give both my best, I need to take a technology time out and have a nature break. My suggestion to innkeepers is to periodically treat yourself as you would a guest. Spend some time in beautiful natural settings and soak them in even if it is only for a few minutes at a time. Or, let others be the hosts every now and again by kicking back at someone else’s bed and breakfast. As we’ve already discussed, you can easily do all your research and book your stay online, but do consider leaving your computer and smart phone at home for a truly wireless reprieve. I don’t suppose an article that encouraging and following up on the idea of dancing gracefully though the day would be complete without addressing some of the stumbling blocks that present themselves for all of us in the world today. Every day, we hear about the volatile economy and wonder how the economic climate might affect our businesses and livelihoods. Here again, I stick to the tried-and-true premise that when you’re dealt a lemon, you make a pitcher of good old-fashioned lemonade. For Innkeepers that should be right up your alley. Serving up the Sweet Lemonade When the economy crashed in 2008, my consulting jobs plummeted to zero. My immediate response was stark terror, but I pulled myself together and began exploring other options. The long and short of it is, I used my time to join with a business partner and write a new kind of customer-service-training program that has,

since then, been delivered to employees in 12 countries that service the Black American Express Card holders. We call it the S.I.L.K.™ Experience, and I am delighted to share, that I will be presenting some of its content to you at the conference in Arkansas in January. S.I.LK.™ is both an acronym and a metaphor used to colorfully, succinctly and tangibly elucidate the more esoteric and most important ways to provide guests with positive and memorable experiences. Without the capacity to wrap our arms around these more subtle principles and practices, even the most savvy Internet marketing in the world can’t ensure that our businesses will continue to thrive—especially in these challenging economic times. Yes, we’ve both weathered and benefited from many head-spinning changes during some very interesting times these past few years. I firmly hold to the belief that if we choose to dance to the music that’s upbeat, we will not only help our businesses succeed and our spirits soar, but also provide welcoming havens where our guests will return time and again to rejuvenate themselves and enjoy. Looking forward to seeing you in Little Rock and sharing the Magic of S.I.L.K. ™ ■ Holly Stiel Stiel is a trailblazing service philosopher who innovated a method of training based on her 17 years as a worldclass concierge. Her clients include: Disney, Nordstrom, AVEDA, American Express, VisaSignature card, Hilton and Hyatt hotels. Stiel’s 30 years of service experience have been parlayed into three books and three award-winning instructional DVDs. With her team at StielMedia she custom-designs corporate training programs for your company.

9 Making a First Impression that Changes with the Seasons by P. Allen Smith


e have all heard ‘you never get a second chance to make a first impression’. That adage also applies to your business. Thresholds set up a feeling of anticipation and expectation and as we are all in the hospitality industry it is important that our entries and first impressions extend a warm welcome. I find it is also critical to delight and even surprise our guests to make their visits more memorable. While we do not keep a small inn or a B&B, my rural residence, Moss Mountain Farm is constantly used for events, tours and group meetings. Hospitality and making

I find it is also critical to delight and even surprise our guests to make their visits more memorable. our guests feel welcome and inspired is very much a part of our brand. We tend to make changes in how we present ourselves to our guests seasonally. For instance, in spring at my farm I have ‘daffodil hill’ planted with 225,000 daffodil bulbs that greets my guests with

a sea of yellow as they arrive. While you may not have the space available for your own daffodil hill you can decorate the tables with bouquets of daffodils and celebrate the season with this iconic flower. Containers of daffodils are easy to grow in very little space and displaying them at the front entrance or in the lobby makes a smooth transition between your entry and your dining room. Moving into summer we celebrate our fresh produce. We have all heard the buzz lines—eat local and in season, buy organic, grow your own, and support

fall 2011 • innkeeping quarterly

11 small farmers. To be ‘on trend’ your brand should associate itself in some way with this grass roots movement that is becoming more main stream everyday. On my farm I have a very large vegetable garden

and use seasonal vegetables from it when preparing luncheons for our garden tours. Our guests are always pleased when they find out they are eating food produced here on the farm and often

prepared from my cookbook Seasonal Recipes From The Garden Home. Autumn is a favorite time of mine. To celebrate the harvest I host a ‘Tale of Two Farms’ event. My guests are able to tour

Each spring I create new ‘tablescape’ ideas using daffodil hill as the setting.

Bouquets of daffodils delight guests on this rustic table setting in my summer kitchen.

Whimsical settings and great food always attract guests to our Autumn Harvest celebrations.

Often my vegetable garden is the setting for this garden-to-table feast. And my eggs from my heritage poultry replace conventional flowers on this breakfast table

fall 2011 • innkeeping quarterly


I prefer locally gathered, natural decorations such as pine cones, greenery and berries collected from the nearby woods.

innkeeping quarterly • fall 2011

The front entry is the first thing my guests see as they arrive. I always make sure that is a visual treat.


Guests always enjoy local music.

my gardens and farm and partake in a family-style meal cooked by a guest chef that specializes in garden to table fare. A local bluegrass band entertains our guests throughout the dinner and we finish with an enormous bon fire and fireworks! A seasonal festival such as this can become a tradition and maintain a positive connection between you and your customers.

Picking strawberries at a nearby U Pick farm adds a local flavor. Our guests have come to expect locally grown food.

Finally, for winter we kick off the holiday season in a big way. We offer open houses of the farm and cottage the first three Saturdays in December with everything decked out in seasonal finery— trees decorated in various styles, finished wreaths, and sparkling lights both indoors and out. The grand finale is a spe-

cial luncheon prepared by our chef to bring the festivities to a close. There are many ways to brand yourself. However, we have discovered that focusing on themed events through the seasons is an approach to marketing yourself throughout the year. Becoming associated with certain events in the minds of your customer will not only help you promote your cause or sell your product, but will allow you to build your brand. ■ P. Allen Smith is an award-winning garden and lifestyle designer and host of the public television program, P. Allen Smith’s Garden Home and the syndicated 30-minute show P. Allen Smith Gardens. Smith is one of America’s most recognized and respected garden design experts providing ideas and inspiration through multiple media venues. He is the author of the best-selling Garden Home series of books. Smith is also a regular contributor on NBC’s The TODAY Show.

fall 2011 • innkeeping quarterly

15 An Interview with IGLTA CEO by Jay Karen

Tell me about IGLTA, your mission and who you serve. The International Gay & Lesbian Travel Association is the leading global organization dedicated to connecting businesses in the LGBT (lesbian, gay, bisexual, transgender) tourism industry. We were founded with 25 members in 1983 and now have more than 2,200 member businesses in 85 countries, including destinations, airlines, accommodations, tour operators, travel agents, and media. We’ve recently started expanding our consumer outreach to LGBT travelers and launched a nonprofit foundation to

Our community is as diverse as any other group of travelers, but at the core level, LGBT guests want to feel safe and welcome. support LGBT tourism education and development ( Are there generalizations that can be made about what GLBT guests might be looking for in travel or accommodations?

Our community is as diverse as any other group of travelers, but at the core level, LGBT guests want to feel safe and welcome. There was an article in the New York Times recently about disappointing and discriminatory treatment some same-sex couples encounter upon check-in at a hotel or inn. What would you say is typical “unfriendly” behavior that GLBT travelers often encounter with staff at hotels or inns, and what would be considered “friendly” behavior? (continued on page 17)

Book a year of amazing savings – plus up to a $25 Gift Card. Become a Sam’s Club Plus® Member and enjoy prices that mean more profit for your business. Whether you’re replacing a few mattresses or furnishing an entire room, you can enjoy terrific selection – and savings – when choosing Sam’s Club®. From TVs and furniture to breakfast needs and beyond, the items your business uses most are available in one stop. As a member of the Professional Association of Innkeepers International, you can enjoy a $25 Sam’s Club Gift Card when you join or renew as a Plus Member. Or, if you join or renew as a Business Member, you’ll receive a $10 Sam’s Club Gift Card.

For details and to take advantage of this offer, visit

For a Club near you, call 1.800.881.9180 or visit

fall 2011 • innkeeping quarterly

17 Often, the problem is thoughtlessness rather than outright unfriendliness; i.e., asking a same-sex couple if they would prefer two double beds rather than the single bed they booked, or leaving messages for them addressed to “Mr. and Mrs.” However, in more extreme cases, gay couples have been asked by management not to hold hands or show any affection, even if it’s accepted behavior from straight guests. It’s best to address both guests warmly without making any assumptions about their relationship if you don’t have background. But if you can ascertain that information in advance, you can go the extra mile and ask if they are celebrating a special occasion so that you can provide romantic flourishes. Also, be informed about LGBT life in your neighborhood: Keep information about local activities/ nightlife/hotspots on hand.

Do you find that solo gay travelers also encounter discrimination? If so, how is it different? Again, it’s often the inn/hotel not doing due diligence that results in hard feelings. This can arise when asking the front desk for gay-specific venues in the area, only to be greeted with blank stares or an unwillingness to assist. Even if the front desk isn’t prepared to answer on the spot, they can certainly make up for it by doing research for the guest. What about transgender travelers? Do they encounter a different set of issues when traveling? Yes, this is an entirely different set of issues, depending on their stage of transition. Conflict might arise over shared bathrooms, for example. What is the status of the law around the continent with regard to lodging and

discrimination on the basis of sexual orientation? Any developments our readers should be aware of? The ACLU has a great U.S. map (www. on its site that outlines lodging discrimination laws state by state. With gay marriage being approved in more states, the wedding planning and hosting business is starting to see a lift. Many inns and B&BS host weddings on their properties. Unlike the issue of allowing gay couples to rent a room for the weekend, the issue of hosting gay weddings seems to be causing conflict. What are your members hearing or seeing lately on this issue? Perhaps because our members are already established as gay-welcoming properties (many of our member inns are gayowned), we haven’t heard that hosting

fall 2011 • innkeeping quarterly

18 gay weddings on site is creating problems for them. What can innkeepers do to try and steer guests towards places in the local community where GLBT guests will enjoy themselves and feel welcome? Do their homework! Familiarize themselves with the local gay community center, LGBT businesses, annual LGBT events, or publications — all good resources for visitors. If the inn is in an area that doesn’t have any gay-run businesses, use local networking channels to uncover the most welcoming venues for your guests. Word of mouth goes a long way. Do you have statistics on the economic impact of the average GLBT traveler as compared to those who do not identify themselves as GLBT? Are they more discretionary with their money? We have members of IGLTA that specialize in research on this topic. In the

innkeeping quarterly • fall 2011

USA alone, the LGBT spend on travel is estimated between $45 and $65 billion per year. There is a high propensity to travel in the gay community, and because many same-sex couples are not raising children, it gives them more discretionary funds for travel – although we are seeing more LGBT family travel in the mix now. (Several of the annual studies are in progress now, so new data should be available later this year.) If innkeepers want their businesses to be more accessible to the GLBT traveling population, what advice do you have? The first thing to do would be to join IGLTA so they are listed on our website for LGBT travelers to find them. Our small-business membership fee is quite reasonable and includes a wide range of marketing tools. I would also recommend getting involved with local or statewide gay groups to raise awareness of

their business; it’s one thing to say you’re gay-friendly, but engagement in gay events/causes shows support for our community and not just a desire to make money from it. ■ South Florida resident John Tanzella is the president/CEO of the International Gay and Lesbian Travel Association. Founded in 1983 with 25 members, IGLTA has grown into the leading global organization dedicated to connecting businesses in the LGBT tourism industry. Since his arrival in 2005, IGLTA membership has more than doubled to 2,100 members in 84 countries. Prior to IGLTA, Tanzella has worked for Delta Air Lines, the Washington D.C. Convention Bureau, and the Human Rights Campaign.

INNKEEPING conference&trade show

January 23-26, 2012

Little Rock, AR Hosted by:

In cooperation with:

Monday, January 23rd Select Registry Annual Business Meeting 8:00 – 9:00 am Lighting of the Association Lantern, Ellen Grinsfelder, Board President. Recognition of New Members and Award Winners. Will Carlson, Executive Director, State of the Association. 9:15 – 10:15 am

Featured Speaker, Lee Willson

Registry media offerings and content to book more rooms at your inn and reinforce the Select Registry promise. Plus, learn tips and tricks to combine Select Registry into your own digital marketing to take advantage of Select Registry’s international brand. 2:45 – 3:00 pm

Break with refreshments 3:00 -4:30 pm

In the fall of 2001, Select Registry, drew a grand prize winner for its “Vacation of a Lifetime” Sweepstakes. The contest, which attracted thousands of travelers throughout the spring and summer of 2001, awarded the grand prize of a free night’s stay at each of the association’s member inns. The prize was valid for ten years ending in December of 2011. Lee Willson, of Paulsbo, WA, the grand prize winner sent in his entry after staying at the Captain Lord Mansion in Kennebunkport, ME. He and his wife, Joyce, a Tsimshian native from Ketchikan, Alaska have visited over 100 Select Registry properties. Lee will share their accounts and experiences.

Select Registry Workshop:

10:30 – 11:30 am

7:00 – 9:00 pm

Peter Yesawich, Founder of Ypartnership

Peter will highlight new and emerging travel trends based on the latest research, including the travelhorizonsTM survey Ypartnership co-authors every 90 days with the U.S. Travel Association. From social media and travel apps to preferred amenities and activities, learn what travelers are looking for in 2012 and how to harness these insights to drive business to your inn. 12:00 – 1:30 pm

Lunch with your Region and a Short Presentation by Smith Travel Research, Inc

Select Registry and STR (Smith Travel Research) are working together to track the lodging performance of our inns. Please join us as Lauren Irvin explains the two ways you can participate with STR. The reports allow you to see if promotions worked, if the property is growing year after year and assistance in making better budgeting decisions. 1:45 – 2:45 pm

Tim Brady, Brand Pandemic Leveraging Select Registry in Social Media to Promote your Inn Learn the most effective ways to leverage the new Select

20 Innkeeping Quarterly ■ Fall 2011

A New Twist in Staff Development with Phil Jenkins Staff first, guests second! Come learn about this paradigm shift in hospitality-making and balancing “high tech” with “high touch”. Included is an overview of the Danny Meyer business principles. 4:45 – 5:45 pm

Panel Discussion

Select Registry Branding and Marketing with Frank Salvo and Herb & Ruth Boven Savvy marketing tips from a few of Select Registry’s best marketers.

Select Registry Cocktail Reception and Dinner at the Capital Hotel

New Americana Cuisine is a style of cooking involving the creation of dishes with local and seasonal ingredients. It also maintains a connection to the tradition and history of the geographical region and foundation of cultural influences of the people from which it derived. The food is entirely hand-crafted, as all things once were. The ever-changing menu always features the best of Arkansas, from farm-fresh vegetables to organic local meats and house-made preserves. Chef Lee Richardson is highly regarded in Little Rock and generally acclaimed to be the best chef in town. After college in Colorado, Richardson returned to New Orleans to start an apprenticeship as a prep cook in world-renowned chef, Emeril Lagasse’s French Quarter restaurant, NOLA. He later joined Hotel Chef Kevin Graham and then served as Chef d’Cuisine at John Besh’s celebrated restaurant, August. Fortunately for Little Rock residents, and Select Registry, Chef Richardson left New Orleans for the Capital Hotel. Dinner at the Capital Hotel should be a delightful evening of conversation and memorable food.

GENERAL SESSIONS Tuesday, January 24

Sponsored by LivingSocial include small logo

The Magic of S.I.L.K. Holly Stiel

Back by popular demand, Holly Stiel will delight attendees with two sessions this year. Her program, The Magic of S.I.L.K. is the culmination of many years of philosophical inquiry and experience regarding customer service. Holly will teach us how to infuse S.I.L.K. threads together in work and life to create exceptional experiences. In the past year alone, Holly has offered this workshop in 12 countries around the world and consistently receives rave reviews.

Thursday, January 25 Ignite Passion in the Innkeeping Industry

Get ready for something new and exciting this year! PAII will be hosting a session that will IGNITE enthusiasm from Little Rock into a passionately roaring fire of enthusiasm to carry with you as you go back to your inns! This general session will provide our industry’s first ever Ignite session. Ignite is high-energy and fun! There is plenty of passion in our industry; in this exciting event you will experience ten presenters sharing it! The industry, work/life balance, hobbies, cooking, events, guest service, decorating, gardening...the works! It’s 5-minutes of fame, literally, as speakers present in a rapid-fire style! Join us for this awesome experience!

FEATURED SPEAKERS The Magic of S.I.L.K. Holly Stiel

Holly will expound on the Magic of S.I.L.K in this Super Session corresponding with her keynote kick-off and offer specific details and techniques to create the S.I.L.K. customer experience. This super session will be especially helpful for innkeepers with staff because she will expound upon how to create high-level, distinctive and memorable experiences that create guest loyalty and keep them coming back again and again.

(B&B) Branding & Bookings P. Allen Smith

“Branding” can increase your bookings. What made your guest seek you out? Why did they prefer your property among all their various choices they researched? How do you differentiate yourself? How do they keep coming back and telling their friends and family about you? These are the types of questions that P. Allen Smith will help answer for you. He will talk about how he grew from a gardening expert into a national lifestyle brand and how he is continuing to grow his brand by engaging with audiences in many new ways through social media. He will also share the ideas behind his seasonal cookbook and ways you can take simple gardening ideas by season, both indoors and out, to create interest and differentiate your inn from others.

Fall 2011 ■ Innkeeping Quarterly


How DOES She Do It? Monique Greenwood

“How does someone eager to balance her life manage to get so busy? And how does someone so busy manage to have so much fun?” This is how Fast Company describes Monique Greenwood, former Editor-in-Chief of Essence magazine. How does she run four Akwaaba inns (Brooklyn, Cape May and Washington, DC), while restoring a luxury resort/spa in the Poconos? Monique’s motto is “Make it happen.” How Does She Do It? Take away practical ideas to increase your operations/management skill set, as you spend time with Monique in an interview with PAII’s co-founder, Jo Ann Bell, for an informative talk-show style super session.

Importance of Hospitality Worldwide Jo Luck

“In Rwanda, Honduras, Bosnia and Thailand they call it ‘Sharing and Caring’… We call it ‘Personalized Hospitality’” Jo explains how food is not only for ending hunger, it is an important part of the experience of holistic hospitality. She will weave a thread of the importance of hospitality worldwide through stories of personal experiences related to that theme. Hospitality is key in successfully delivering the experience desired by guests, but is also is key to a better understanding and communication across diverse cultures. In her stays in small Massai lodgings in Africa, modest homes in the Navajo Nation, rooms above pubs in Europe, tents, huts, yurts and many other forms of inns and B&Bs in 60 countries over the last two decades she has found that hospitality is the heart of effective diplomacy. Without it there is less opportunity for success. Jo Luck is a World Food Prize Laureate and former president of Heifer International, a global nonprofit with the goal of ending poverty and hunger. Along with several honorary degrees in the humanitarian area, Ms. Luck has received numerous awards and accolades and has been appointed by President Obama to serve on the US Agency for International Development’s board for International Food and Agriculture Development.

ASPIRING INNKEEPERS Invest in your Innkeeping future! We have a special conference track laid out just for you. This will include workshops specifically geared toward your needs, one-on-one consultations with the experts giving you time to ask your specific questions, and suggestions for other workshops that will enhance your experience and understanding of the industry making this conference the best possible experience for you.

The Biggest & Best Trade Show for the Innkeeping Industry

Aspiring track courses include: ➤➤ Innkeepers and Innkeeping ➤➤ The Build vs. Buy Decision ➤➤ Acquisition

Tuesday, January 24, 12:15 pm – 7:00 pm Wednesday, January 25, 9:45 am – 6:00 pm Thursday, January 26, 9:30 am – 12:30 pm

➤➤ Inn Property Valuation ➤➤ Creating a Winning Purchase Agreement ➤➤ The Elements of Hospitality Marketing

Don’t miss an action packed experience. Meet the experts in this field. Get your questions answered. To see the latest offerings for Aspiring Innkeepers, check out aspiring-innkeeper-track

22 Innkeeping Quarterly ■ Fall 2011

The Innkeeping Trade Show is always more than just a place to find products for your inn. From the moment the hall comes alive with Tuesday’s Grand Opening and continuing for two and one half days, you’ll enjoy networking and doing business with vendors who cater to your industry. Many exhibitors offer show specials that can save you a great deal of money.

SCHEDULE Innkeeping Show Schedule (Subject to change) Please visit for the full schedule.

Monday, January 23

Exhibitor Connections An Exhibitor Connection is an educational presentation where attendees who are interested in the topic may attend and can expect an informative detailed session. You may include your company contact information on slides and/or handouts. PLEASE NOTE: The following workshops are available only to people registered for the 2012 Innkeeping Show. If you are only interested in attending one of the sessions on Monday, please call the PAII Staff (856-310-1102) to register. You will be asked to pay $99/member and $199/non-members for the Monday events including the reception.

9 am – 12 pm

Google Strikes Back Presented by RezStream

Google and Facebook are currently in an epic battle to see which platform will emerge as the leading search engine and social media stage. In the past 12 months, Google has been modifying its algorithm and offerings to provide the most relevant results, while still ensuring the user experience is interactive and engaging. Recently, Google has integrated new features such as Google+, the Google +1 button, and expanded mobile Google marketing. Learn how Google is fighting back in the social media wars and how to expand your mobile marketing opportunities. Our featured speaker, Bill Mitchell, with over 30 years experience in the hospitality industry, will share inside information and tips you won’t hear anywhere else. Don’t miss how to make more money from Google’s newest social media and mobile website offerings.

9 am – 5 pm

Digital Marketing – Social, Web and Mobile Presented by buuteeq, inc.

Digital marketing has evolved to be one of the most important marketing strategies for innkeepers to sell inventory, and yet it is an area where there is much confusion. Many hoteliers have a ‘set it and forget it’ mentality when it comes to Internet marketing, which is a strategy that doesn’t evolve with technology. Ignoring the latest web trends can cause an inn to lose profitability. With mobile browsing taking over half of hotel bookings by 2014, hoteliers need to be educated in order to take advantage of the new technologies available. Brandon Dennis is the marketing manager at buuteeq, in charge of the company’s social media, blog and marketing strategies. He has a personal social network of 53 million on YouTube, 14,000 on Facebook and 5,000 on Twitter. From his experience, he’s tailored social media tips specifically for inns and B&Bs.

9 am – 5 pm

The Secrets of Packaging Success, Simplified

Presented by The B&B Team with Joe Veneto, The Opportunity Guy $99 for one person/$129 for 2 people from the same inn The ability to create competitive advantage for your inn is essential in order to generate sustainable results. Learn how to differentiate your offerings and drive customers to you on a

Fall 2011 ■ Innkeeping Quarterly


year round basis. Uncover the elements that will increase repeat visitation and also extend the average length of your guests. Discover the secrets of successful innkeepers who provide compelling and unique experiences. In a world of Living Social and Groupon, innkeepers need to learn how to keep more of their money even as they explore all the marketing options available to them. This is a hands-on, interactive learning experience with industry professionals. Attendees will learn critical concepts and will complete classroom exercises designed to create specific packages for their individual inns to take home and implement. Joe Veneto, The Opportunity Guy®, is a nationally recognized packaging guru for the travel industry. Joe has worked with companies big and small from B&B’s to state offices of Tourism & convention and visitors’ bureaus across the country. The B&B Team® has 17 years experience serving and advising the B&B and country inn industry and have partnered with Joe Veneto to make packaging understandable to every innkeeper.

10 am – 4 pm

The Internet and The Innkeeper —Everything you Need to Know to Increase your Revenue! Presented by Acorn Internet Services, Inc.

As marketing opportunities and requirements on the internet continue to change, innkeepers that don’t continue to learn and change their marketing plans are falling behind, thus their businesses are at risk of losing revenue. This session will show innkeepers everything they need to be doing on an ongoing basis to stay ahead of the curve. You’ll be able to take away a list of to-dos to be successful (i.e. MAKE $$$!) in today’s ever-changing online environment. Experienced presenters, Acorn teaches over 100 webinars and onsite classes every year.

11 am – 5 pm

Option 1: In-depth Tech Workshop — Introductory Option 2: In-depth Tech Workshop — Experienced Presented by Software and RezOvation software are industry leading companies in our respective spaces and experts on property management software as well as internet marketing for innkeepers. You’ll take away ideas to improve and enhance what you’re doing with and RezOvation Software, as well as learn the latest industry trends. Topics for both introductory and experience workshops include: What’s new, Websites that Work, Online reservations, Rezovation Software.

1 pm – 4 pm

Inside the Smart Phone and Tablet Revolution Presented by RezStream

Smart phone and tablet computers are exploding in popularity. Over 55 percent of all smart phone users use a mobile search engine function daily. Tablet computers are currently selling faster than any computer device in technology history! Recent statistics show that 36% of tablet owners make more than $80,000 per year and 44% of iPad users travel for business. Tablet owners are more affluent, more tech savvy, and spend more online. Learn how to utilize the very latest trends in mobile marketing and tablet marketing in this workshop. Learn how to create a winning mobile website. Get inside information on how to tap into local searches to further increase your ROI from mobile marketing. Get ready! We are going “all things mobile” in this fast-paced and entertaining digital revolution presentation.

1 pm – 5 pm

Complete Web Design Principals & Best Practices for the Hospitality Industry: Do It Right & Sell More Rooms! Presented by Dobay Designs

Covers all aspects of successful web design including layout, key content strategy, accessibility, SEO, mobile site creation and how to work with your designer to insure the best possible

24 Innkeeping Quarterly ■ Fall 2011

product. Bonus: Live wine tasting and how to leverage your wine country’s content on your own website! Join web designer Sherri Dobay for an afternoon of information and fun — with a twist! Learn how to work with your designer to create the most powerful tool you own for your business: your website. We will cover successful layout and design in depth; what works and what doesn’t in today’s online market. Learn how to bring more visitors to your site and sell more rooms with rich content about your unique destination and location. Learn how to gain media placements with the simple addition of one more page on your site, we will teach you the secrets! Get a head start in covering your bases to ensure that your website is compliant in the face of future accessibility rules, we have the list! Everyone knows that great web design and SEO go hand in hand, right? Not always! Make sure your beautiful site looks good to Google, too. Learn the difference between mobile-friendly and mobile-specific sites and why you should want the latter. Finally, Sherri will give you tips on how to work with your designer to do all of the above with ease to make the process of designing or redesigning your site fun and successful. Take away check-lists: 1. Destination Content Action List 2. Attract & Inspire Travel Writers Action List 3. Help Your Designer Help You Action List Bonus: At 4 pm we will shift gears from tech to tasting. With the emergence of new wines and wineries everywhere and almost all 50 states claiming their own “wine countries,” you have an opportunity to grab the attention of wine enthusiasts no matter where you are. Sherri will teach you how to leverage this content on your own website to bring more traffic to your inn. Like you as innkeepers who wear multiple hats, in addition to running a successful web design company full time, Sherri Dobay is also involved in the wine industry with her own sold out brand Ruby Kurant. We will cover content and also wine basics, fun pairing ideas, custom bottling solutions and Wine Q&A (Includes wine tasting).

9 am – 12 pm and 2 pm – 5 pm

Be an Expert Blogger & Take Charge with Wordpress Presented by Avelient, Inc.

Topics include: Details on blogging —Explaining why blogging is important —Showing how to find content online and pull it into your blog — Which blogging platform is best for you —Top 12 blog posts you need to make — How to do research for making a post —Success stories to follow Details on Wordpress — What exactly is Wordpress and why is it free — Review of the system setup — What plug-ins are right for your website —Site management —Tips and Tricks Q&A Session. Jeff Logan has presented at B&B conferences since 2005 on everything from Google Analytics to Social Media, and has been presenting on blogging the last two years. Over time advancements in blogging have greatly increased, and if you’ve attended his session before, you will want to attend it again to get all of the goodies that are now available to you. You’ll hear success stories to show you why you need to be blogging.

First-timers Welcome Gathering Monday, January 23, 5:30 pm–6:00 pm (cash bar)

Kick Off Cocktail Reception

For everyone attending the Innkeeping Show

Monday, January 23, 6:00 pm–7:30 pm (cash bar) Sponsored by RezStream

Fall 2011 ■ Innkeeping Quarterly


Master Innkeeper Level Workshops We have a terrific offering of Master Level workshops which are designed for longtime, experienced innkeepers or those with advanced technology skills. Following is just a sample of what you will see in the Master Level Workshops… ➤➤ Advanced Google Analytics

➤➤ Five Steps to Selling Your Inn in 2012

➤➤ Think You Know Internet Marketing?

➤➤ Can You $pell “Valuable?” 5 Steps to “Yes!

➤➤ From Kitchen to Column

➤➤ Ready to Sell, Now What?

➤➤ Proven Path to Grow Profit & Reduce Stress

Diving Deep Workshops The Innkeeping Show offers three in-depth workshops. These workshops will give you the opportunity to delve below the surface on three different and important topics in our industry. The three hour simultaneous sessions will take place on Thursday afternoon following the Innkeeping Show Awards Lunch so plan your travel accordingly as surely you won’t want to miss this opportunity. Some topics deserve more than an hour.

Get the Hell Out of Lodge!

These days we are in the crush of immediate gratification. With technologies continuing to produce immediate demand at a breakneck pace, here is a session dedicated to presenting applications and technologies specifically geared to assist our innkeepers in becoming more efficient in this world of mega-multitasking. Regain some sanity and maybe some much needed time outside the inn. Tim Brady, Brand Pandemic and Forty Putney Road B&B, VT

From the Ordinary to Extraordinary

Are you ready to lose the casseroles with cream of mushroom soup? This is a workshop designed to let your creative juices flow, to turn upside down your routine, and to think outside the cake box. 8 Broads in the Kitchen – Bed and Breakfast Foodies

Beyond the Nightly Cocktail: Healthy Help is Here!

Who knew that the exhaustion, stress and demands of Innkeeping could reach such epic proportions? Why do I have physical symptoms such as headaches, high blood pressure, muscle tension and digestive upsets when I get a bad review, or when one more guest is extraordinarily picky? Are there any coping strategies I can squeeze into my hectic schedule that really work? Donna McSpadden is a licensed counselor with years of experience in teaching skills for improving the quality of life on both the personal and professional fronts. In addition she has first hand Innkeeping experience at a popular inn during peak season. Inviting you to complete a confidential assessment, assessing your personal levels of exhaustion, Donna will bring information on exciting new research, supporting the effectiveness of coping behaviors that actually elevate the body’s “feel good” chemistry and immune system. Donna McSpadden, LMSW — Pulaski Technical College

Optional Events Let’s Eat — Dutch-Treat Dine Around Tuesday, January 24, 7:30 pm Network with your fellow conference attendees, share your thoughts about the challenges and victories at your business or just come to socialize! Spouses and significant others are welcome to attend. Dine around groups are limited to approximately 8-10 people and grouped by a number of criteria. Sign up by visiting the registration desk by noon on Tuesday, January 24th to take advantage of this great way to meet peers in your industry.

B&B Association Key Leaders Breakfast Meeting Wednesday, January 25, 6:45 am–8:30 am Join you peers from across the country for breakfast and discussion for an abbreviated version of our annual gathering. We will spend some time updating the group on allied association’s role in the Better Way to Stay campaign and other priorities for associations. Attendance limited to officers, board members or staff of provincial, state and local B&B associations. Please limit to two people per association. Fee: $35, includes full buffet breakfast.

26 Innkeeping Quarterly ■ Fall 2011

WORKSHOPS Marketing Under the Microscope: Evaluating your Marketing — Part I

Are you doing everything you can, is your marketing company doing what they should, how much business are you missing and how can you improve your marketing to obtain greater occupancy? Working with our brave audience, we’ll give practical advice you can take home and use to improve your marketing in order to increase occupancy and revenue. You will learn what the ideal marketing plan should be, free tools which give you insight into your marketing efforts, and show you how to evaluate your marketing company’s efforts. If you care about your own marketing — you don’t want to miss this chance to evaluate and improve it.

How do I Measure Up? Evaluating your Marketing —Part II

Ever wondered how you measure up to the competition or the industry as a whole? Now you can! For the first time ever, years of Google Analytics data across hundreds of B&B websites will be presented, allowing each innkeeper to evaluate their marketing efforts against industry averages and standards. Bring your laptop and follow along as we discuss unique visitors, bounce rates, time on site, traffic from sites like, Google Organic and PPC. If that’s not enough, we’ll cover conversion ratios on true reservations and even track reservation dollars back to revenue sources for actual ROI evaluations. Sound too technical and nerdy? No problem — everything will be presented in an easy to understand and fully explained format of open discussion where questions will be encouraged. You don’t want to miss this session.

Your Website is Not Enough

Research shows there are specific things travelers want to see when the search for lodging online. Does your website deliver? With over 90% of lodging discovery and purchase now on the web, on mobile and on social media, you not only need to be there but you must be communicating with guests in the way they like, otherwise they move on to the next inn or B&B. This workshop will address what’s NEW in research, technology and design to help innkeepers book more rooms by delivering better digital marketing, as well as review examples of good and bad websites and discuss why the work (or don’t work). Meet guest’s needs while also addressing the importance of having a website that is optimized for mobile and a strong presence in social media.

Just Because it’s on the Web…Doesn’t Mean it’s Legal

Who owns what? Learn what you do own and don’t when it comes to your website, domain names, photos, logo and everything else. Bring all of your tough questions to this session about intellectual property ownership.

Google Places: Search, Smartphones & More!

Google Places is one of the fastest growing forces in the Search World. Google Places data is now showing up in many different locations beyond traditional search capabilities on a laptop or PC. Smart business owners are learning how to take advantage of these advances to promote their properties and increase their occupancy. This session will show you WHAT YOU NEED TO KNOW as a business owner regarding Google Places data in both traditional and new mobile device local markets!

Video Making: The Basics

Join other innkeepers in learning how to turn your professional photography into video that can be used in YouTube, Google Places, content for your Blog, Facebook, Twitter and your website. We will be teaching this class using FREE Windows based software, though the concepts and ideas in this session will easily transfer over to Mac users.

Fall 2011 ■ Innkeeping Quarterly


Embrace Social Media! Not Convinced? Come Learn More

“After all”, you may say, “I’ve managed my inn for years and never needed social media before.” Like any evolving technology, social media can be a little scary, confusing and intimidating. But like the typewriter before the computer, traditional marketing will soon be eclipsed but a faster, more efficient technology-social media marketing. This workshop will help you to embrace social media. Sharing the latest trends leading you to want to hop on the bandwagon or into the bandwidth so to speak.

Social Buying: Just Plain Crazy, or Worthy Craze?

What is social buying anyway? Can an innkeeper actually make money on a deal? Does it make sense for your inn? What are the differences between sites like Living Social, Groupon, Yuupon, Snique Away, etc? Join us as a panel of innkeepers who have used social buying dive into the successes, challenges and everything in between.

Measuring the Success of Online Marketing

How do you determine how well your online marketing efforts are paying off? What tools do you use? What do you measure in order to determine where to put your resources? Using Google Analytics and other tools, this workshop will introduce practical ways to track, measure, and evaluate how well your online efforts are working for you.

Google Analytics—Beyond the Basics

Understanding and using Google Analytics’ powerful capabilities, including Goals, Conversions, Ecommerce, Advanced Segments and Filtered Reporting.

Google+, Facebook or Both?

What is Google+ and why is analytic tracking being added to Facebook? With the battle raging between Facebook and Google for supremacy in search engine traffic control, who is really winning? In considering your inn’s profitability, we will explore new and useful features and what’s just wasting time. You’ll learn how to take advantage of the latest and greatest in the battle of these giants. If you crave new ideas and want to keep up with the latest trends, you’ll love attending this presentation!

Think You Know Internet Marketing?

Ready for some more advanced strategies? This special seminar will focus on how to get more out of Google’s vast array of money grabbing offers. Learn how to take better advantage of pay-per-click marketing with advanced geo-targeted advertising. Learn how to do mobile PPC marketing and offer mobile coupons. Learn why tracking revenue to the keyword level is vital to all your marketing efforts. The content of this seminar will cover the very latest in Internet marketing trends. If you are progressive, up to the basics, then this advanced course should stimulate your mind and pave the way for increased online profits.

Management and Operations Providing a Warm Welcome for Physically Impaired Guests

As you consider all of your guest needs sometimes it can be difficult to know just what to do when someone with physical disabilities is seeking lodging with you. Join our professional panel to explore issues and suggestions to become more welcoming to this special population of travelers. As the baby boomer generation ages, and a population of people with special needs seeking hospitality and accommodations as they travel you’ll want to explore the attitudes, acceptance and accommodations that will bring a sense of hospitality to all who seek it.

Navigating the Potholes of Insurance

Inns are commercial accounts and all too often policies are written as personal lines. Imagine a guest slipping on ice and the insurance company denying the claim because of the wrong form of coverage being written. In addition, the owners need personal coverage to protect them when traveling with luggage, for example. If your mind reels as you hear words like hard and soft markets, cycles of insurance, public adjuster, understanding claims and ordering loss information, workers compensation and the experience modification, this is the session for you.

28 Innkeeping Quarterly ■ Fall 2011

Accidents Happen, But They Don’t Have to Happen at Your Inn

Slips, trip and falls, fires, water and electrical damages to business can be costly. These events can have a devastating effect on a guest’s stay, drive up worker’s compensation costs, cause you to incur unnecessary business expenses, damage your reputation and be a potential catalyst for litigation against you. In this workshop, we will discuss concepts to proactively help identify these hazards before they occur and learn risk management practices to help reduce their likelihood of occurring at an inn.

Hosting Weddings

Having a wedding at a B&B has become a popular option for many couples moving from engagement to wedded bliss. Weddings can be a rewarding experience for innkeepers both financially and personally. Join representatives from small to large inns as they share their experience with the pressures and delights of working with couples to produce lasting memories through these beautiful and personal events.

Good Night, Sleep Tight, Don’t Let the Bed Bugs Bite

There has been a continuous stream of news reports in recent years regarding bed bugs. If you do a search on popular review sites, you’ll see information and photos that reveal more. The small inns of America are the most vulnerable to the spread of bed bugs. Studies show that Bed Bugs can transmit staph, HIV and Hepatitis B. Join us for this important discussion focused on being proactive versus keeping your head in the sand.

The Truth about Credit Card Processing

Statistics show that 73% of all merchants are now taking credit cards. That statistic is probably higher for innkeepers . Learn about PCI Compliance and analyzing your statement. What are all those fees and what do the abbreviations mean? What is my rate, really? And what aren’t they telling me? Renewals and termination fees, contract language, best practices for processing (terminal, the Internet, or software) what does it all mean? Come to learn more and ask your questions.

Cutting Edge Rooms

How about updating your tired, old, or totally out-of-date rooms in order to bring a new generation of guests to your inn? Or impress your beloved repeat guests who are secretly hoping you will get with the program? This workshop will help you visualize and implement a plan for an inn face lift including how to prioritize, cost, time and materials on any budget from a few hundred dollars to a few thousand dollars. Repurpose your treasures, declutter your guest rooms and create a bright new image on a budget. Lots of great tips and success stories to share.

Power Your Way to Profits with an Inn Tune-Up

Are you satisfied with your business? Do you suffer from “inn envy?” Do you represent “A Better Way To Stay?” We will explain what an Inn Tune-up entails from physical plant, marketing, brand development, operations and procedures to guest experience. We will highlight key points that innkeepers should consider and refine with specific examples and action items.

Strategy and Planning Proven Path to Grow Profit & Reduce Stress

All great corporations and businesses develop and utilize strategic planning. From failing to plan, to developing a SWOT analysis this workshop will flow through envisioning your Vision to producing a Mission Statement and Tag Line for your inn. Also, we will provide information on producing five goals for your inn in the areas of products & services, quality/process control, sales & marketing, human resources, and profitability. Use your plan as a road map for your 5 year vision, thinking in terms of a one year commitment, executing as if you are going to be in business for 6 months, and reviewing the progress monthly. This session will help innkeepers increase profits and reduce stress.

Can You $pell “Valuable?” 5 Steps to “Yes!”

Understanding in today’s market what a property is worth and how to operate your inn with an eye to value is important. In this workshop you will learn the principles of inn valuation to better understand how your inn/B&B realistically fits into the market. You will also learn five critical steps you can take to enhance the value of your inn, from tune-ups to operational improvements, regardless of size or level of business. This workshop will be helpful whether you are contemplating selling now or years from now.

Fall 2011 ■ Innkeeping Quarterly


Ready to Sell, Now What?

The market is loaded with Inns for Sale, and a paucity of buyers. Those buyers who are active are very cautious. To top it off, banks are for the most part non-participants in the financing of any hospitality properties. Realistically, owner participation, with subordinated financing, primary financing or lease option drive most transfers. In this workshop Bill Oates will share his experience in guiding over 200 successful inn transfers. We will be examining the preparation and transfer process, focusing on option’s available in structuring the sale with owner participation.

“Heeere’s Johnny!” How do You Engage the Next Generation of Travelers?

The latest generation of travelers knows that famous phrase as Jack’s scary announcement at the lodge in The Shining, not Ed’s warm welcome to the Tonight Show. Along with 85 million baby boomers, we are engaging with 50 million Gen Xers and 76 million Gen Y up-and-comers. For these travelers, the line between work and home is fading to non-existent. Learn how to connect and feed the needs of this expansive market of travelers to increase your profitability.

Surviving the Off Season

This session will provide tips on increasing cash flow during slow seasons, using your time wisely to increase profitability, ideas for managing your cash flow throughout the year so that you have enough reserve to carry you through the slow times and other possibilities for accessing cash.

Are You REALLY a Better Way to Stay?

PAII CEO, Jay Karen and Tim Brady of Brand Pandemic (the creative duo behind our exciting Better Way to Stay campaign) team up to expose the reality and inherent weaknesses in our industry. They’ll provide proven techniques and provisions to overcome the shortfalls, ensuring that Better Way to Stay marketing matches the experience.

HELP WANTED! How to Tap the International Labor Pool

Do you need to ramp up staff for your high season? Have you ever thought of international students? This panel will navigate you through the process. From using an agency to dealing with housing and payroll taxes, this session will answer these questions.

Survey Says…

You know what your repeat guests love about your inn, but the reservations you are losing can make the difference between a profitable inn and one that’s barely scraping by. This workshop will provide an analysis of a year’s worth of’s quarterly surveys of approximately 50,000 consumers and 5,000 innkeepers, along with specific ways that you can learn what works (and what doesn’t) so you can please more of the people, more of the time.

Disaster! What Happened and What Can You Do? Survival Panel

Come hear the stories of real disaster experiences with innkeepers who have survived the test of fire and flood. Learn what they did in the moment, how they conquered disaster and what they learned in moving forward. We will also have an insurance expert on the panel to provide information to help you in your own planning.

Food Glorious Food Barley, Wort and Hops: A Beer Tasting Experience

Beer is the worlds most widely consumed, and perhaps oldest, alcoholic beverage. Join us as we explore and taste the intricacies of brewing the perfect ale, stout and lager. This will be a full-sensory exploration of the techniques and common flavors of beer. (This workshop is offered at an additional fee of $25 and has limited space for attendance)

Are Chianti and Fontina a Good Match? Bordeaux with the Usual Gorgonzola?

In this workshop you will prospect and taste a variety of wines and cheeses with our experts; learning how to pair them well, and why some pairings don’t work. (This workshop is offered at an additional fee of $35 and has limited space for attendance)

30 Innkeeping Quarterly ■ Fall 2011

Creative Ideas for Plating & Garnishing

Kick it up a notch! Join Karla Nardi, a certified hospitality educator from National Park Community College, in an exploration of garnishing techniques to assist our busy innkeepers in producing a plated masterpiece!

Gluten Free!

In recent years travelers have become more conscious of what they put in their bodies, there has been significant buzz in the news and food industries about the dietary benefits of glutenfree, especially in regards to those diagnosed with Autism (6 in every thousand children are diagnosed ASD) and Celiac Disease (1% of the national population). Join bread expert and published cookbook author Peter Reinhardt as he provides an in depth session in gluten-free baking!

Kitchen Management-Efficiency is Effective

Join our panel of professionals from inn kitchens large and small as they share their experience, as well as ideas and tips, to help you become more effective and efficient in the management of your kitchen.

The Experience: Setting the Stage and Creating the Atmosphere

From creative centerpieces to memorable menus, you can enhance your guests experience while creating lasting memories. With a little time and even less money, Cornell trained expert Barbara Lang will help you to discover ways to enhance your inn’s guest experience.

From Kitchen to Column

Writing recipes for a local or regional newspaper results in free promotion and public relations. But writing recipes with technical skill and storytelling talent takes attention and practice. With Cornell trained expert and Author, Barbara Lang, you can bring that stained, ripped recipe and leave with a polished piece of prose!

Professional Enrichment Over 2 Decades as an Innkeeper! How Do You Do It?

We all know that innkeepers have a high rate of burnout. Our panel of veterans will share their personal experiences which, out of necessity, show the specifics of issues faced and overcome and the story of meeting an ever changing industry. They will also offer insight about what steps to take to stay fresh and remain for the long haul. If you are a younger, newer or aspiring innkeeper this is a workshop you don’t want to miss.

With Eyes Wide Open!

New innkeepers join our ranks frequently, but as many new innkeepers join, just as many innkeepers have been stewards of their Inns for many years. What happened in that enthusiastic opening moment when your inn was current, your knowledge cutting edge and your occupancy was a testament to your success? Can we ever stop moving forward and learning new things? Can we afford to get stuck in yesterday’s décor? Let’s get together and challenge ourselves to reinvent our abilities and identify ways to reestablish our excitement about being inn-owners in today’s world.

Using Myers-Briggs in the Workplace

The original developers of this assessment began creating the indicator during WWII believing that knowledge of personality preferences would help women who were entering the industrial work force. To quote a popular slogan, “you’ve come a long way baby!” Join our certified Myers-Briggs instructor for a workshop which will assess your personality preferences and how this affects your relationship in family, group dynamics, marketing, leadership and personal development.

Mindfulness Workshop

“Mindfulness means paying attention in a particular way; On purpose, in the present moment, and nonjudgmentally.” Neuroscientists state that regular meditation actually alters the way the brain is wired, and that these changes could be at the heart of claims that meditation improves health and well-being. Bring an open heart and mind as you join our expert in the practice of Mindfulness for an exploration in the practice of mindful meditation.

Fall 2011 ■ Innkeeping Quarterly


Social Events

included in your registration

Conference Kickoff Cocktail Party

Sponsored by RezStream Monday, January 23 6:00 –7:00 pm Celebrate the kickoff of your 2012 Innkeeping Conference and Trade Show experience by finding old friends and making new ones. Munch on snacks, visit and make plans for what is sure to be a rocking good time in Little Rock.

Lunch with your friends in the Trade Show Tuesday, January 24 and Wednesday, January 25 Buffet Lunch served in the Trade Show

Reception in the Trade Show

Tuesday, January 24 5:30 pm –7:30 pm Join innkeepers and vendors from all over the country for a warm reception that is a reminder of all that hospitality has to offer you and your guests. Sample delicious appetizers while you cruise the biggest and best Trade Show exclusively for innkeepers!

Night Out at the William J. Clinton Presidential Center

Sponsored by Wednesday, January 25 6:30 pm –11:00 pm Join us for an evening of casual dining and stroll through the museum. In this special evening event, the William J. Clinton Presidential Center Museum will be opened especially for our Innkeeping Conference goers. On a self-guided and self-paced tour you will have the opportunity to chat and enjoy the company of other innkeepers and explore the 20,000 square feet of information including videos, photos, documents and artifacts including a White House Cabinet Room reconstruction and a full-scale replica of the Oval Office, as well as an interactive 110 foot timeline unfolding the Clinton Administration and a section designed to present exhibits about life in the White House.

Innkeeping Conference & Trade Show Awards Luncheon

Thursday, January 26 12:45 pm–2:20 pm Sit down and break bread with everyone who is at the largest event in the world for innkeepers. Mingle with speakers, vendors, innkeepers, Innkeeping Conference & Trade Show staff, Innkeeping Conference & Trade Show board members, aspiring innkeepers, and everyone who makes this such an incredible industry. We will announce the winners of the association’s awards honoring commitment to our industry and profession, and the lucky winner of the trade show prize. Learn more about where the Innkeeping Conference & Trade Show is heading in 2013!

Farewell Networking Cocktail Party

Thursday, January 26 5:30 pm We invite you to network one last time with your friends and colleagues, sharing experiences and visions for the future over a final cocktail at the Peabody Lobby Bar. (Cash bar at all evening events unless otherwise noted)

32 Innkeeping Quarterly ■ Fall 2011

Lodging Information The Peabody Hotel 3 Statehouse Plaza: Little Rock, AR 72201 Phone: (501) 906-4000 The rate is $129 single/double, $139 Triple, $149 Quad

Reasons to stay at the Peabody:

➤➤ Upscale accommodations at a reasonable rate ➤➤ Complimentary Light Continental Breakfast Monday, Tuesday, Wednesday and

Thursday mornings of the conference. ➤➤ FREE airport shuttle for overnight guests ➤➤ FREE wireless internet in guest rooms ➤➤ More opportunity to network with your peers


Call (501) 906-4000. To get the PAII negotiated rate, individuals must identify themselves as being with the Innkeeping Conference & Trade Show hosted by the Professional Association of Innkeepers International at the time the reservation is made in order to receive the group rate. To book online, go to and use the group code 694789. Enter the group code under group number to the left of the page.

Cutoff date for reservations is Thursday, December 15, 2011. Visit for more information.

Parking Options

If you are not interested in using The Peabody Valet to park your vehicle, there are a couple options. The Little Rock Convention and Visitors Bureau operates three parking decks in close proximity to our Convention Centers (located in close proximity to The Peabody Hotel): ➤➤ A 550-space underground public parking deck at Robinson Center that provides guests well-lighted, weather-protected parking ➤➤ A 650-space public parking deck located only one short block from the

Statehouse Convention Center ➤➤ A new 600 space parking deck in the River Market at 2nd & Commerce Streets

is also available ➤➤ The cost is $7.50 per day to park on one of these decks

CONFERENCE CANCELLATION POLICY You may cancel for any reason with a full refund minus a $25 per person administrative fee prior to January 9, 2012. No refunds or credits will be issued on cancellation requests received less than 14 days prior to the start of the Innkeeping Conference & Trade Show, which starts on January 23, 2012. Request must be received in writing. If there is a governmental declared weather state of emergency where you reside that makes it impossible for you to travel to Little Rock, Arkansas over the dates of the 2012 Innkeeping Conference & Trade Show we are able to offer a 50% credit of your registration fees that can be used towards any product, event, and/ or membership with PAII. This credit must be used by the end of 2012. For more information, call the Director of Education and Events at 856-310-1102.

Fall 2011 ■ Innkeeping Quarterly


REGISTER NOW! Members Rack Rate

Non-Members Rack Rate

Full Conference Registration Lunches Included



One Day Registration (Tues, Wed, Thur) Lunch Included



Trade Show Only Registration Lunch Included



Select Registry Members Only Events (includes trade show & lunch on Tuesday only)



Registration Item

Add-On Events Registration Item


Select Registry Members Only Events Add On to Full Conference Registration


B&B Key Leaders Breakfast Meeting Wednesday, 6:45am – 8:30am


Wine and Cheese Pairings Workshop


Beer Tasting Workshop


Pre-Conference Options *Only available to conference attendees

Registration Item



Google Fights Back (Monday, 9am–12pm) Presented by RezStream



Digital Marketing—Social, Web and Mobile (Monday, 9am–5pm) Presented by buuteeq inc.



The Secrets of Packaging Success, Simplified (Monday, 9am–5pm) Presented by The B&B Team and Joe Veneto, The Opportunity Guy

$99 for one person $129 for 2 pp same inn

$99 for one person $129 for 2 pp same inn

The Internet and The Innkeeper— Everything you Need to Know to Increase your Revenue! (Monday, 10am–4pm) Presented by Acorn Internet Services, Inc.



In-depth Tech Workshop: Introductory (Monday, 11am–5pm) Presented by Software



In-depth Tech Workshop: Experienced (Monday, 11am–5pm) Presented by Software



Inside the Smart Phone and Tablet Revolution (Monday, 1pm–4pm) Presented by RezStream



Web Design Principals & Best Practices for the Hospitality Industry (Monday, 1pm–5pm) Presented by Dobay Design



SEE YOU IN LITTLE ROCK! 34 Innkeeping Quarterly ■ Fall 2011

Exhibitors (as of November 1, 2011) Acorn 719-329-0977

HD Supply 858 831-2590

McFarlin Insurance Company 415-664-4199 512-322-2701

Home Treasures 713-937-7716

Monarch Robe 413-229-8200 212-480-0414

InnConcierge (609)751-2863

NPC 877-652-4348

Buuteeq 800-734-1769

Innkeeper’s Advantage 412-496-3541

Peacock Alley 214-689-3770

Calling Inn 800-955-9888

InnStyle 267 354-6020

RezSteam 303-872-0221

CBIZ Insurance 406-599-4716

InsideOut Solutions 360 683-5774

Sealy 336-861-3629

Christian Giannelli Photography 908-328-2565

Interim Innkeepers Network membership@InterimInnkeepers.Net 214-504-6289

Select Registry 800-344-5244

Comphy Co. 323-225-8234

International Payment Solutions LLC 866-522-1169

SunJoy 248-830-0558 n/a

Deneen Pottery 888-646-0238 dnj Specialties 770-338-2121 Dobay Design 707-845-3424 EW3D 540-348-6326 Global Interiors 205-613-0828 Greenwich Bay Trading Company 919-781-5008

Jumping Rocks 215-985-3277

The B&B Team & rick@ 434-286-4600 & 207-967-1995

Linen Catalysts 214-226-5773 n/a

The Turkish Towel Company 866-631-1676

Living Social 202 503-2819

Trippo 859-312-9138

Markel Insurance Company 804 527 7644 877-SHACK-OK

Maryland China Co 410-833-5559

WhiteStone Marketing 719-465-2042

Fall 2011 â– Innkeeping Quarterly





by Deb Mosimann, Swiss Woods B&B, Lititz, PA

The Importance of Good Food. There

One inn I stayed at years ago traded room keys at

are many things we can do as innkeepers to make our

check out for 2 cookies for the road. What a great idea!

B&B stand out from the rest. Journalists call these

Many inns use an afternoon social hour to interact and

hooks, something to hang your marketing efforts, a sto-

connect with guests. Why not add something interest-

ry line, or a focus. It’s a great visual as you think of a

ing to that cheese board? Not everyone will like or ap-

prospective guest trolling the internet looking for a

preciate every new idea you try out but don’t let that

place to stay. What makes them choose you over the

stop you. Many will and as you do new things the feed-

multitude of other options?

back will help you decide what to do in the future.

When I reflect over time, pull out all of my charts, do

Talk to innkeeper friends and share ideas. I know that

the numbers, talk to guests and evaluate my own opera-

some of my very best new ideas have come out of dis-

tion, one thing is abundantly clear – food (breakfast,

cussions with innkeeper friends. Case in point, the arti-

cookies, baked goods) has played a huge part in our suc-

cle in this issue on cranberries followed an energetic

cess. We listen to guests talk of other experiences and it

back and forth with the 8 Broads in the Kitchen. I am

is obvious to me that it is important to them as well.

certain we all raced out to get cranberries to try out the

With the advent of the Food Network, the abundance

newest brightest ideas. I know I did.

of food magazines and the continued popularity of cook

My hope is that whether you are a new innkeeper

books, our guests are inundated with interesting food

with so many things coming at you that you hardly

concepts. They are more sophisticated than ever, more

know what to tackle first, or a veteran innkeeper with

interested than ever, and more discerning than they

years and years of experience, that you do not put your

have ever been in the past. They care about what they

food at the bottom of the importance list. It is so easy to

are eating. Both flavor and creativity are important to

become lazy and dismissive, giving all of our energy

the new guest.

and creativity to other areas of the inn, but realize how

Take a look at your breakfast menu with an eye for creativity, flavor and locale. Promote what you do on Facebook and in newsletters. Tweet tantalizing food facts (i.e. warm oatmeal cookies coming out of the oven. Mmmmm.) Find creative ways to share recipes that are really good, and think outside of the box. Get some really significant marketing miles out of a truly creative breakfast or your afternoon appetizers.

quarterly • fall 2011 36 innkeeping • innkeeping quarterly • fall 2011

food can make your inn stand out and be that memorable experience that guests talk about. So…what’s for breakfast? ◆

tr y

s u nd


s w Ne

t a Be tinum

RezStream Signs on As Pla Key Supporter

trate significant PAII’s Key Supporters demons ion and our priorities contributions to the organizat . RezStream joins through annual commitments Social, TripAdvisor,, Living HD Supply, The B&B Select Registry, NPC, Markel, Brokers. Team and TMG – Virginia Inn

LL ches SMA n u la y tr is Select Reg meetings venture s T A E t SMALL RETR ts to attrac

istry wan eir 350+ Select Reg for 24 of th cial, data , s g n ti ee m n RETREAT ective fina ing the coll s ources of U s . re s er y b mem countr s s ro ready c d n a ve try is now is eg R t base, creati ec These perties, Sel s market. g n ti ee m these 24 pro p u into the gro 85 guest rooms, to venture to 7 m o ng rooms, ffer fr style meeti properties o m o ro g in complete nd liv the offer of d standard a n a i F iALL tary W unches SM la y complimen tr is eg . Select R ture Buy-Outs eetings ven m s MALL T A E R RET to attract S 50+ ts n a w y tr is eir 3 Select Reg for 24 of th cial, data , s g n ti ee m tive finan RETREAT g the collec in s ources of U . s er ountry res memb c s s ady ro c d n ve a y is now re tr is eg R t base, creati ec ese perties, Sel market. Th s g n ti ee m these 24 pro up into the gro 85 guest rooms, to venture to 7 m o g rooms, ffer fr tyle meetin plete s properties o m o ro g nd livin offer of com standard a Fi and the iW ry ta complimen . Buy-Outs

ces nnoun A ™ e g ta re Advan tion Softwa ’s r e p e Innke line Reser va ocial and S n New O pon™, Living tes i u for Gro upon/Deal S r ’s o nkeepe n I Other C m o ware fr w Soft helps bed and ter e N tage™ s a bet of 100 d t n s a s e v d u d r g o A W offer el deal lease s v e t a s R r a T f k . o k e k Bo enc d brea e-boo l experi ok online an a ensive eased e h e d r p y m l bo dai A co n rel nts can s is totally st bee a u p j i c i s t a h nd 10 ces par DS ordsof ing pro es Groupon™ a k c a r (www.w , In the WOR se t the ndl mp ed ls, ted. Ha entitl A unique gli a m o t u yle dea more. of a t ™… s 0 d 0 l l 1 a r i o f c w o l So nd he rea Living or™ coupons a into t & Breakfast s vis d s. Thi TripAd 100 Be keeper /Inn ok is Owners 00™ bo ts, 1 f o sigh WORDS ith In ation w d e k pac spir and In ect Ideas nn ill co g B&B that w and aspirin m t ro curren nnkeepers f I / in a Owners he country t across que way. i n u very

s? ave New H to u o Y Do ething m o s e v ha l your If you se emai w a e l p , share r a fe lease o ding your e r s s e pr gar at aphs re paragr Thorson d i r g n I news to g. paii.or @ d i Ingr

TripAdvis o to Reach r is First Travel S it 50 Million Visitors e Using g lobal

data comScore , TripAd from visor say reached s t 2011, whe he milestone in it July n traffi c 22% ove r the ye increased ar-earlie TripAdv rp iso “first st r now claims to eriod. an th to hit th dalone travel b e ra e monthly 50 million unique nd” visitor ma rk.

fall 2011 • innkeeping quarterly


Food Glorious Food Cranberries—Not Just Another Pretty Face by The Eight Broads in the Kitchen


or the 19th and most of the 20th century in America, cranberries were one-day wonders, appearing as a sauce with turkey on Thanksgiving or strung with popcorn for Christmas. More recently though we have found that cranberries enhance the color to and taste of a variety of foods. And now, studies show, that bright red very tart berry boasts a multitude of health benefits! Dr. Cranberry to the rescue! As an anti-inflammatory, antioxidant, and anti-cancer agent, cranberries promote good health. They protect against urinary tract infections; provide cardiovascular benefits by decreasing the rise of high blood pressure and lower “bad” cholesterol while increasing the “good;” and cranberries are important throughout the digestive tract. Current studies indicate that cranberries can possibly help prevent kidney stones as well as act as anti-cancer agents. And cranberries also provide support for the immune system, resulting in few colds and flu. And you don’t even need a prescription! Native Americans cooked cranberries sweetened with honey or maple syrup. It is very likely that cranberries were part of the early Thanksgiving feasts. Fun Cranberry Facts ●● Cranberries are related to blueberries and are one of only three fruits native to North America. ●● American sailors took cranberries on their voyages for their vitamin C, preventing scurvy. ●● They were once called “bounce berries” because—due to a small air-filled hole in the center—they bounce when ripe. While cranberries are freshly picked, October to December, they can be enjoyed year-round. Fresh berries can be refrigerated for up to 20 days, or buy the berries now, spread them in one layer on a cookie sheet, freeze, then bag them and return the berries to the freezer. The deeper red the cranberries are, the more concentrated the health benefits. Cranberries, how do we love you? Let us count the ways. In winter fruit crisps, oatmeal, orange or apricot breads, baked apples, and scones, bars, and cookies as French Toast, or as a sauce over sweet breakfasts.

Brampton Inn Cranberry Orange Scones Danielle Hanscom says they make hundreds of these a year at Brampton Inn! Preheat oven to 400 degrees.

Makes 10 good-sized scones • 2 cups unbleached flour • 1 tablespoons baking powder • ½ teaspoons salt • ¼ cup sugar • 1 ½ sticks (10 oz.)very cold unsalted butter, cubed • 2 extra large eggs, cold • ½ cup heavy cream, cold • the zest of 2 large well-scrubbed orange • ½ cup dried cranberries chopped (I use Craisins) In the bowl of an electric mixer, add flour, baking powder, salt and sugar. Using the paddle attachment, start the mixer on low. Add butter and mix on lowest speed until the butter is the size of lentils. Quickly mix eggs, cream and orange zest and add to flour mixture. Combine until just blended. Add Craisins and mix quickly. Do not overwork the dough! Put the dough onto a clean, floured surface and knead lightly until dough holds together. Roll out the dough to 1/2 inch thickness and cut into 10 triangles. Place the scones on a baking pan lined with a Silpat or parchment paper. Brush the scones with an egg wash (1 yolk mixed with 1 teaspoon. cream). Bake 20 to 25 min. until golden. Enjoy!!

(continues, next page…) fall 2011 • innkeeping quarterly

40 The Beechmont Bed and Breakfast Inn Cranberry French Toast Kathryn White has generously shared this recipe with all of us, and we think it’s a keeper. Our guests agree.

Serves 8

Cranberry sauce

• 12 oz. bag of fresh or frozen cranberries • 1 cup sugar • ½ cup orange juice • 1 teaspoon cinnamon • ½ cup marmalade Place the cranberries, orange juice, and cinnamon in a saucepan and bring to a boil. Reduce heat and simmer until the cranberries start to pop. Remove from heat and add the marmalade. Mix and set aside.

• 1 ¼ cup brown sugar, firmly packed • 8 tablespoons butter • 4 tablespoons light corn syrup • 1 pound loaf of bread firm bread (that holds its shape) • 6 oz. cream cheese • 8 eggs • 1 ½ cup half and half • 2 tablespoons orange juice • 1 teaspoon vanilla Grease a 9 x 13 inch baking dish. In a saucepan, melt the butter, brown sugar, and corn syrup together over low heat. Stir to blend. Add 1 to 1 ½ cups of the cranberry mixture to the brown sugar mixture. Set aside. If the bread isn’t sliced, slice the bread ½-inch thick. Spread the cream cheese on one slice. Cover with a second slice, to make a sandwich. Cut the sandwich in half so that you have two triangles. Beat the eggs and add the half and half, orange juice, and vanilla. Blend. Spread the cranberry/brown sugar mixture in the greased baking dish. Top with the cream cheese sandwiches. Pour the egg mixture over the bread. Refrigerate overnight or bake immediately for 45-60 minutes at 350F. Bake with aluminum foil over the baking dish for the first 30 minutes, and then remove the foil and bake for an additional 30 minutes. The bread should be nicely browned. Serve the French Toast using the remaining cranberry sauce as a side along with maple syrup.

innkeeping quarterly • fall 2011

41 Swiss Woods Cranberry Cookies with Brown Butter Glaze

Lookout Point Lakeside Inn Baked Apples & Cranberries

Deb Mosimann says this is her favorite cranberry recipe. “These cookies have been a favorite here for a long time. For years I didn’t give out the recipe. I have lost count of the number of times I have been asked for the recipe and [just recently I have posted the recipe] as a gift to my friends and guests. They are truly incredible, and they freeze beautifully. My children would tell you that they taste just amazing straight from the freezer.”

Kristie Rosset says this is a great winter fruit course!

*Note: This version of the recipe uses fresh or frozen cranberries. For a more intense red use the frozen ones. Dried cranberries or Craisins won’t work here.

• 1 cup sugar • 3/4 cup brown sugar firmly packed • 1/2 cup butter, softened • 1/4 cup milk • 2 tablespoons orange juice • 1 large egg • 3 cups all-purpose flour • 1 teaspoon baking powder • 1/2 teaspoon salt • 1/4 teaspoon baking soda • 2 1/2 cup fresh or frozen cranberries, chopped (not too fine) • 1 cup walnut pieces • Cream the butter and sugar. Beat in the milk, orange juice and egg. Add the remaining ingredients, mixing only until well-incorporated. Using a cookie scoop (about 1 tablespoon), drop the batter onto a parchment-lined cookie sheet. They will spread a bit during baking so allow room for them to expand Bake at 350F until lightly brown, 12-15 minutes Allow to cool before icing

Brown Butter Icing

Preheat oven to 400 degrees.

• 5 large apples (Granny Smith or Braeburn), peeled, cored, sliced • 1 cup regular oatmeal • 2 cups apple cider • 1 cup cream or half & half • 1 teaspoon vanilla • 1 teaspoon cinnamon • 1/2 cup fresh or frozen cranberries In a large saucepan, bring the cider and cream to a low boil. Add the apples, cinnamon, and vanilla. Add the oats and cranberries. Bring to a boil. Pour the mixture into a 13 x 9 greased pan. Cover with foil and bake for 15 minutes. Remove the foil and continue baking at 375 degrees for 30 minutes. Serve in small bowls topped with fresh whipped cream and sprinkled with a few dried cranberries.

Too many great cranberry recipes. So little space. For other incredible cranberry recipes, please visit us at ■ The Eight Broads in the Kitchen are innkeepers from across the U.S. who have become great friends over the years. All of us run small inns where breakfast, desserts, and dinners are all part of what we do. Our inn recipes define us, are eclectic, practical, and just downright fun. We strive to make the travel experience truly something wonderful to remember, highlighted by the wonderful creations coming from our kitchens, the signature of what we do.

Don’t skimp. This makes them the cookies the fabulous treat that they are.

• 1/3 cup salted butter (no substitutes) • 2 cups powdered sugar • 1 ½ teaspoons vanilla • 2-4 tablespoons hot water

Heat the butter in a saucepan, watching it closely until it turns a golden brown. This is where the flavor is so do not remove from the heat too early. Also be careful not to burn it. Beat in the powdered sugar and vanilla. Add the hot water and beat till smooth. With a wide bladed knife gently ice each of the cranberry cookies. Allow the icing to set before freezing.

Ellen Chenaux, Birchwood Inn, Lenox, MA Danielle Hanscom, Brampton Inn, Chestertown, MD Yvonne Martin, White Oak Inn, Danville, OH Debrah Mosimann, Swiss Woods Inn, Lititz, PA

Kristie Rosset, Lookout Point Lakeside Inn, Hot Springs, AR Joyce Schulte, Chambered Nautilus Bed and Breakfast Inn, Seattle, WA Lynnette Scofield, William Henry Miller Inn, Ithaca, NY Kathryn White, Beechmont Inn Bed and Breakfast, Hanover, PA

fall 2011 • innkeeping quarterly


The percentage of facebook fans that say they are likely to recommend a brand to a friend after becoming a fan based on the recent report: 10 Quick Facts You Should Know About Consumer Behavior, a report that analyzes data collected via an online panel, from 1,491 American consumers over the age of 18.

by the 123

4 5 6 7 8 9 numbers 3 39

The number of mobile devices that nearly a third of travelers use. The three devices are a smartphone, a laptop and a tablet computer (i.e. iPad). According to research collected from hotel broadband provider iBahn. The percentage of occupancy rate from the 2011 Industry Study of Innkeeping Operations & Finance, based on 2010 data from hundreds of B&Bs. This is up from 36% in the 2010 Study.

Advertisers’ IndeX Advertiser B&B Team, The Deneen Pottery Essential Amenities Global Interiors / Bed Bug Police HD Supply


Page No.


Markel Insurance Co.


MidAtlantic Innkeeping Show





Inn Consulting Partners


Inns Magazine





Innstyle Interim Innkeepers Network Living Social

42 • innkeeping quarterly • fall 2011



Page No.






12, 38, Back Cover


Inside Front Cover

Sam's Club




Inside Back Cover



Select Registry Sunset Hill Stoneware TMG, Virginia Inn Brokers TripAdvisor Whitestone Marketing

IndustryEvents NOVEMBER 2011

PTLA’s 2011 InnTouch Conference Date: November 10 Location: Camp Hill, Pennsylvania Contact:   North Carolina Bed & Breakfast Inns Aspiring Innkeeping Workshop Date: November 16 Location: Fuquay-Varina, North Carolina Contact: OH&LA Annual Conference Date: November 21 Location: Cleveland, OH Contact: Fall 2011 Online Inn-tensive: The Latest Trends for the Novice Marketer Dates: November 29, 2011 from 1:00–4:30pm (EST) and November 30, 2011 from 1:00–4:00pm (EST) Location: Online Webinar Contact:

JANUARY 2012 InnSpire Conference & Trade Show Dates: January 22–24 Location: Sacramento, California Contact: 2012 Innkeeping Conference & Trade Show INNKEE PING January 23–26, 2011 Little Rock, Arkansas Contact: confer


trade sh



ua Littl ry 23-26, 20 e Ro 12 ck, AR

nkee ping



MARCH 5th Annual Mid Atlantic Innkeepers Trade Show & Conference Dates: March 4–6 Location: Colonial Williamsburg, Virginia Contact:

APRIL The New England Innkeeping Conference & Trade Show Dates: April 30–May 2 Location: Cape Cod, Hyannis, Massachusetts Contact:

To view the most current Industry Events Calendar, visit To add your event to the calendar, contact Ingrid Thorson at or call 800-468-7244.

fall 2011 • innkeeping quarterly • 43

Welcome New and Welcome Back Former Members! Aspiring Innkeepers Alaska

Lynette Campbell Auke Bay, AK


Valerie Rice Hereford, AZ Sue Brutcher Goodyear, AZ


Alycia Lane Los Angeles, CA Renee Hovis Visalia, CA Evelyn Watt Valencia, CA Michelle Theis Menifee, CA



James Decker Lewis Center, OH

Jamie Memering Vincennes, IN

Rick Spriggs Stout, OH


Theresa Eury Mars, PA

Michell Thornton New Iberia, LA

Marc Policarpo Ardmore, PA

Joy Marx Monroe, LA


Nancy Cole Lusby, MD


South Carolina

Diane Short-Meek Loris, SC


Kathleen Zimmerman Houston, TX

Terry & Luanne Barnes Grand Rapids, MI

Yvonne Goddard College Station, TX


Shelly Leibham Austin, TX

Robin Smith Branford, CT

Maria Lovera Stratford, CT

Melanie Johnson Independence, MO



Bob & Susan Smart Wilmington, DE

Anne Little Missoula, MT


North Carolina

Stephen Armellini Hollywood, FL

Rose Rolan Madison, NC

John Wash Wellington, FL

New Jersey

Bruce White Caldwell, NJ

Bill Lott Duluth, GA

Rose Smith Waldwick, NJ

Catherine Henderson Saint Simons Island, GA

Thom Blahnik Jersey City, NJ


Dawn Okeefe Oakland, NJ

Maggie McKenna Brookfield, IL

Sue Browning Zephyr Cove, NV

Janet Broesch Chicago, IL

New York

Susan Steffan Marengo, IL


Denis Swords Lafayette, LA

Beth Scott Saint Louis, MO



Michael Quayle Fort Wayne, IN


Gary Haberman Farmingdale, NY

Lynda Burpo Austin, TX


Pennie Nakashima Alexandria, VA Kimberly Fort Arlington, VA


Doug Riley Essex Junction, VT

Inns Canada

Sundog Retreat Heather Finton Whitehorse, YK Canada


Perrgell Uri Perry Paphos, Cyprus


Beaver Creek B&B Sue Isaacs Dillingham, AK Denali Touch of Wilderness B&B Inn Barbara Claspill Healy, AK Kenai River Raven B&B Lodge Stephanie & Dick Erkeneff Soldotna, AK Silverbow Inn, Bakery & Catering Jill Ramiel Juneau, AK


Fort Conde Inn David Posner Mobile, AL Red Bluff Cottage Bonnie Ponstein Montgomery, AL


Lakeview BnB West Kelowna Carol Kilgour West Kelowna, BC Canada

11 Singleton House B&B and Cottage Barbara Gavron Eureka Springs, AR

The Salmon Glacier B&B Luba Kasum Stewart, BC Canada

Alpine Inn Eric Wilson Hot Springs, AR HTTP://

Ottawa Centre B&B Janis King Ottawa, ON Canada

An Enchanting Evening Wendy Quaid Roland, AR

MEMBER BENEFIT SPOTLIGHT IQ (Innkeeping Quarterly) Magazine is a printed member-only publication.* Innkeeping Quarterly, changing to Innkeeping Now, is PAII’s 4-color, glossy magazine that brings in-depth industry research, profiles of successful businesses, marketing ideas, best practices, pointers from PAII, and your door. *An online version will be available to non-members.

Angel at Rose Hall Susan Misavage Eureka Springs, AR

West Washington Guest House B&B Pat Simpson Jonesboro, AR

Strawberry Creek Inn Rodney Williams Idyllwild, CA

Triple T Bed and Breakfast Andrea Sumner Dawsonville, GA

Beland Manor Suzy Smith Fort Smith, AR

Wildflower B&B On the Square JR and Pam Rivera Mountain View, AR

EARLY Arkansas Bed and Breakfast, LLC Cathleen Breaux Little Rock, AR

Terra Cotta Inn Clothing Optional Resort and Spa Thomas Mulhall Palm Springs, CA

Belle Vue Cottage Viviane Baker Kamuela, HI

Full Circle Ranch Bed & Breakfast Sherrie Sheldon Cave Creek, AZ

Fools Cove Ranch Mary Jo Sullivan Kingston, AR Hamilton House Estate Paulette O’Briant Hot Springs, AR


Sunglow Ranch Brooks Bradbury Pearce, AZ


Victorian Mansion Rod Rigole Los Alamos, CA



Trimble-Parker Guest House/ Bed & Breakfast Glenn & Ann-Marie Baughman Bloomfield, IA


Abbett Placer Inn Emma Hagen Breckenridge, CO


Bernadine’s Stillman Inn Bernadine Anderson Galena, IL

Ace & Joyces The Ashworth House Joyce Alvernaz Mariposa, CA

Alpine Rose B&B Merry Riley Steamboat Springs, CO

Breakers Inn Susan Callahan Gualala, CA

Anniversary Inn Roger Steers Estes Park, CO

Churchill Manor Joanna Guidotti Napa, CA

Inn at Cherry Creek Leanna Roberts Denver, CO

Hennessey House Bed and Breakfast Kevin Walsh Napa, CA

Old Town GuestHouse Donald Wick Colorado Springs, CO

Inn on Randolph Deborah Coffee Napa, CA

Two Sisters Inn - a bed and breakfast Sharon Smith Manitou Springs, CO


Old Ferry Road B&B Anita Derrick Lakeview, AR

James House Santa Barbara Bed & Breakfast John Bahura Santa Barbara, CA

Scottish Bed & Breakfast Brenda Miller Bremen, IN

Palace Hotel & Bath House Tim Adams Eureka Springs, AR

La Villa del Ensueno Kief Adler Agoura Hills, CA


House of Seven Porches Neva Anderson Clay Center, KS

Remember When Cabins Edie Barker Bismarck, AR

Malibu Headlands B&B Bob Elie Malibu, CA

Shady River Getaway Linda Bowlin Pocahontas, AR

Manzanita Cottages of Laguna Beach Todd Herzer Laguna Beach, CA

Spring Street Inn August Ericson Hot Springs, AR

Mill Rose Inn Terry Baldwin Half Moon Bay, CA

The Gables Inn Judy Peters Hot Springs, AR

Old Town B&B Inn Stephen Albright Eureka, CA

Killebrew House B&B Tom Knapp Leslie, AR Magnolia Gardens Inn Bill Kendrick Springdale, AR Miss Martha’s Pine Hill Cottages B&B Martha Marshall Cabot, AR Mountain Memories B&B Linda McClellan Mountain Home, AR Norfork Lake Bed and Breakfast Janice Cozzens Gamaliel, AR

The Lake Estate Bed and Breakfast Cris Salazar Hot Springs, AR

Corner George Inn Bed & Breakfast David Braswell Maeystown, IL Gold Coast Guesthouse Sally Baker Chicago, IL SE SE World Wide, Inc. Edward Staak Burr Ridge, IL


Stonecroft Country Inn Jason Crandall Ledyard, CT


Saragossa Inn Gibbs Moore St Augustine, FL Casa Grandview Historic Luxury Inn & Cottages Cheryl Grantham West Palm Beach, FL 


Ballastone Inn Jennifer Salandi Savannah, GA Emma’s B&B Angie Mock Saint Marys, GA The James Madison Inn Jake Grant Madison, GA

Richmond House B&B Keith Abbott Brookville, IN

Spruce Street Inn Walt Miller Coffeyville, KS php?id=100013 The Lark Inn Pat Larkin Cottonwood Falls, KS Walnut Hill BnB Charlene Sims Parker, KS


Dan Khrist B&B Osco Pharris Leitchfiled, KY

fallfall 20112011 • innkeeping • innkeeping quarterly quarterly • 45

Essence of the Blugrass Jerry Barnette Lexington, KY Maple Hill B&B Sherri Rickard Eddyville, KY Parkview country Inn Larry Mohrfield Augusta, KY Patten Everette House Margaret Ann McGuire Mount Sterling, KY Pillow and Paddock Francesca Jensen Lagrange, KY

Inn at The Oaks Pam Andersen Eastham, MA

The Shaw Guest Suite Rachel Presley Saint Louis, MO

Brittania & W. E. Estate Tammy Walden Albuquerque, NM

Mary Prentiss Inn Jennifer Vandetti Cambridge, MA

University Avenue Bed & Breakfast Brian Slind Columbia, MO

Casa Del Gavilan Robyn Parris Cimarron, NM

The Veranda House Scott Allan Nantucket, MA

Petals Bed and Breakfast, LLC BJ Alston Kosciusko, MS


Casa Escondida Bed & Breakfast Belinda Bowling Chimayo, NM


The Inn on Whitworth John Lynch Brookhaven, MS

Casa Europa Inn & Gallery Joe McCutcheon Taos, NM .


North Carolina

Cinnamon Morning B&B Sue Percilick Albuquerque, NM

Tavern House Harvey Altergott Vienna, MD

Wildflower Farms B&B Bob Bramwell Calvert City, KY

Brooklin Inn Emmett Angel Brooklin, ME

At Cumberland Falls Bed and Breakfast Inn Patti Wiles Asheville, NC


Cleftstone Manor Bob Bahr Bar Harbor, ME

Bed and Breakfast At Ponder Cove Martha Abraham Mars Hill, NC

Inn at Pinnacle Mountain John Lemmon West Paris, ME

Inn at Old Fort Dr. Chuck Aldridge Old Fort, NC

1896 O’Malley House Larry Watts New Orleans, LA 5 Continents Peter Neusser New Orleans, LA Au Bayou Teche Bed and Breakfast Mary Lynn Chauffe Breaux Bridge, LA Ducote-Williams House Dianna Ducote Abbeville, LA HH Whitney House Glen Miller New Orleans, LA Nottoway Plantation Neil Castaldi White Castle, LA


Canterbury Farm Linda Bacon Becket, MA Captain Freeman Inn Donna Amadeo Brewster, MA Carruth House Heidi Kieffer-Higgins Dorchester Center, MA Christopher’s by the Bay B&B Jim Rizzo Provincetown, MA

Maple Hill Farm Inn Scott Cowger Hallowell, ME Peacock House Sue Baker Lubec, ME


Hackley-Holt House Bed & Breakfast Michelle Archambault Muskegon, MI White Swan Inn B&B Cathleen Russell Whitehall, MI


Olcott House David Vipond Duluth, MN


Cameron’s Crag Janet Miller Hollister, MO Dauphine Hotel Bed and Breakfast Sandra Holder Bonnots Mill, MO Rivercene B&B Bill Alter New Franklin, MO

46 • innkeeping quarterly • fall 2011

Cottonwood Inn Brantly Goodwin El Prado, NM Four Kachinas Inn Walt Wyss Santa Fe, NM Hacienda del Sol B&B Inn Luellen Hertel Taos, NM

Inn at South Harbour Village Garrett Albertson Southport, NC

La Dona Luz Inn Paul Castillo Taos, NM

West Oak B&B Mercedith Bacon Bryson City, NC westoak

Lazy K Ranch Lisa Kwas Edgewood, NM

New Hampshire

Eastman Inn Inc Arthur De La Torre North Conway, NH

Kancamagus Swift River Inn Joseph Beckenbach Albany, NH

Los Poblanos Rembe Family Los Ranchos, NM Old Town Bed & Breakfast Nancy Hoffman Albuquerque, NM Parlor Car B&B Wendy Johnson Chama, NM

Sun Valley Cottages Ava Doyle Laconia, NH

Touchstone Inn Bren Price Taos, NM

Sunset Hill House Nancy Henderson Sugar Hill, NH

414 Inn Sakina AlKarimi New York, NY

New Jersey

Amsterdam Castle Susan Phemister Amsterdam, NY

Billmae Cottage Robert & Linda Steenrod Cape May, NJ

New Mexico

Adobe & Stars B&B Inn Judy Salathiel NM

New York

East Village Bed & Coffee Anne Edris New York, NY

Hamptons Brazil Guest House Heloisa Brandao East Hampton, NY Hazelnut Farm B&B Susan Adams Fort Plain, NY Inn at Silver Maple Farm Jodie Paris East Chatham, NY Lefferts Manor B & B Mark Osborne Brooklyn, NY The Morning Glory B&B LLC Pauline Trindel Bemus Point, NY Tinkering Alton Alexander Groton, NY


Trade Winds Bed & Breakfast Marjorie Amrom Philadelphia, PA

South Carolina

The Amethyst Inn Ellen Evans Pickens, SC The Cabell House Mary Cabell Charleston, SC The Inn at Table Rock B&B Karen Barton Pickens, SC


End Othe Bend Lodge & Landing Rachelle Anthony Nashville, TN River Piece Inn Bob Allen Pigeon Forge, TN


Bayberry House Scott Innkeeper Steubenville, OH

Clipper House Inn Barbara Hopper Kemah, TX


The Coopersmith Inn Ellen Whaley Galveston, TX

The Elms Plantation Kim Freeman Bartlesville, OK


Independence House Bed & Breakfast Cheryl Gaston Independence, OR


Christopher Kratzer House Bruce Baggett Clearfield, PA Ellmaker House Bed and Breakfast Verna Fisher Gap, PA Fox and Hound Inn Bed and Breakfast of New Hope PA Lisa Menz New Hope, PA Kanga House B&B Mary Jane Kretzing Mechanicsburg, PA Stone Manse Inn Myra Leonard New Cumberland, PA The Railroad House Raphael Aguon Marietta, PA

Tres Lunas Resort Carol Conlee Mason, TX White Oak Manor Bed and Breakfast Tammy Doriot Jefferson, TX


Bella La Vita Inn LLC Lisal Kayati Floyd, VA Belle Hearth Bed and Breakfast Wayne Mielczasz Waynesboro, VA Greene Mountain Inn Michelle DiGruttolo Stanardsville, VA The Inn at Tabbs Creek Lori Dusenberry Port Haywood, VA Williamsburg Sampler B&B Inn Ike Sisane Williamsburg, VA



Fair Haven Guest House Gisela Baumann Fair Haven, VT

Innsitters of New England Jane Savage 24 Great Neck Rd East Wareham, MA 02538-1305 508-291-1355

Halladay’s Harvest Barn Inn Kathleen Govotski Bellows Falls, VT

Vendors American Hotel Register Company Maureen Ferrick 100 South Milwaukee Vernon Hills, IL 60061 847-743-1000

Henry House B&B Nancy Lively North Bennington, VT Hob Knob Inn & Restaurant Barbara Fisher Stowe, VT

Aurora Insurance, Inc. Tom Lawrence 120 Broadway Albany, NY 12204 518-449-3180

Moose Meadow Lodge Willie Docto Waterbury, VT Suite Mountain View Bed & Breakfast Veronica Stubbs Jericho, VT Taraden B&B Nannette Lowary North Bennington, VT Janet Ketron 414 Industrial Park Rd Piney Flats, TN 37686-4419 423-431-8212 Linen Catalysts Janie Thomas 106 North Denton Tap Rd Coppell, TX 75019 214-226-5773

The Inn At Sawmill Farm Jill Byarm West Dover, VT The Parker House Inn and Bistro Alexandra La Noue-Adler Quechee, VT

Innteriors Studio Timberly Hund 139 Main St Brattleboro, VT 05301-2874 617-858-6629


Stone Creek Inn Christine Beito Walla Walla, WA Trumpeter Inn B&B Geoff Andres Friday Harbor, WA


At The Waters Edge B&B Kari Anderson Algoma, WI

West Virginia

Sleepy Creek Mountain Inn Dale Winstead Berkeley Springs, WV

Interim Innkeepers Delaware

Sonya Comstock 324 Daylilly Way Middletown, DE 19709-5831 302-449-5515

fall 2011 • innkeeping quarterly • 47

PAII and the Better Way to Stay Campaign give a huge thank you to the inaugural members of the BWTS Pledge Club Last January, at the Innkeeping Show in Charleston, these courageous innkeepers, vendors, and friends of the industry took the bold step to become members of the Pledge Club — committing a much needed donation for at least 3 years. To date, the Pledge Club has committed over $54,000! The Pledge Club members are listed below, they would love to have you join them! Contact for more information.

The Better Way To Stay campaign helps travelers discover today’s inns and B&B experience. The campaign seeks to bust myths and build confidence in the B&B brand, using humor and cutting edge social media marketing. Check out the latest at Lookout Point Lakeside Inn Kristie Rosset Hot Springs, AR Empress of Little Rock Sharon Welch-Blair Little Rock, AR Arsenic & Old Lace B&B Doug Breitling Eureka Springs, AR Abby Ahrens Los Altos, CA The Mermaid & The Alligator Dean Carlson Key West, FL The Rookwood Inn Inc. Amy Lindner-Lesser Lenox, MA Innkeeping Specialists Carol Edmondson Brewster, MA Bushnell & Bushnell Innkeeping Services, Inc. Marilyn Bushnell Berlin, MD

48 innkeeping • innkeeping quarterly quarterly • fall • fall 20112011

Brampton B&B Inn Danielle Hanscom Chestertown, MD

Beechmont Inn Kathryn White Hanover, PA

Captain Jefferds Inn Sarah Lindblom Kennebunkport, ME

Pennsbury Inn Cheryl Grono Chadds Ford, PA

White Doe Inn Bebe Woody Manteo, NC

La Maison in Midtown Genora Boykins Houston, TX

Bottger Mansion of Old Town Steve Hiatt Albuquerque, NM

The B&B Team Peter Scherman Scottsville, VA

Chocolate Turtle Bed & Breakfast Dallas Renner Corrales, NM

Inn at the Round Barn Farm AnneMarie DeFreest Waitsfield, VT

Saratoga Arms Amy Smith Saratoga Springs, NY

Chambered Nautilus Bed and Breakfast Inn Joyce Schulte Seattle, WA

Lakehouse Inn Andrea Bushweiler Geneva, OH Interim Innkeepers Network (IIN) Cheryl Conarty Eagle Point, OR

Gillum House B&B Kathleen Panek Shinnston, WV Eight Broads in the Kitchen Kristie Rosset


Bright Morning Inn West Virginia Mountains 8 Rooms – Restaurant Skiing and Outdoor Recreation For Sale By Owner New Price – $595,000

Barclay Cottage Virginia Beach, Virginia 5 Guest Rooms Exceptional Beach Location 2 Blocks from Everything! $900,000 Turnkey

The Watson House Chincoteague Island, Virginia 2 suites & 3 rooms Enchanting Resort Island National Seashore/Wildlife Refuge $619,000 Turnkey

The Highland Inn    Virginia’s Western Highlands     17+ Guest Rooms / Suites     Historic Country Inn     Priced To Sell!     $795,000

Maple Hall Historic Lexington, Virginia Full Service Country Inn 20 Guest Rooms / Suites Location! Location! Location! $1,550,000 Turnkey

White Fence B&B Shenandoah Valley of VA 2 Suites and 2 Cottages 3+ Park-like Acres Skyline Drive – Luray Caverns New Price – $525,000 Turnkey

Summerfield Inn Historic Abingdon, Virginia 7 Guest Rooms Wonderful Innkeeper’s Quarters Walk to Theater & Restaurants Reduced – $950,000

Thomas Shepherd Inn Shepherdstown, West Virginia 6 Room Select Registry Inn Spacious Owner’s Quarters For Sale By Owner $995,000 Turnkey

Dragon Run B&B Virginia’s Tidewater Region 5 Guest Rooms 1913 Farm House, 5+ acres Commercial Kitchen $525,000

TMG, Inc. ~ Virginia Inn Brokers Bed & Breakfast Consultants “Pete” Holladay 540-463-6688 599 Fox Hunt Rd, Glasgow, VA 24555

Innkeeping Quarterly, Fall 2011  

bi-monthly magazine for the innkeeping industry

Read more
Read more
Similar to
Popular now
Just for you