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H ealth News Wade Norwood named CEO of Common Ground Community leader and New York State Regent Wade Norwood will succeed Trilby de Jung as CEO of Common Ground Health, the region’s heath planning organization. Currently chief strategy officer for Common Ground Health, Norwood brings to the position more than three decades of service in public office, education and regional health improvement. His appointment is effective July 13. de Jung, who resigned her position, plans to rejoin her family in Portland, Ore., after her youngest son graduates from high school. “We will be saddened to say goodbye to Trilby; she has been an absolutely wonderful CEO,” said Marilyn Dollinger, board chairwoman of Common Ground Norwood Health. “She is an incredibly articulate communicator and gifted leader, skilled at bringing together diverse partners and helping them find common ground. Never one to seek the spotlight, Trilby always gives credit where credit is due, letting our collaborators know how deeply their community efforts are appreciated.” “We are also exceedingly fortunate to have among the ranks such a trusted and inspirational leader as Wade Norwood,” said Dollinger. “He’s a community organizing expert. As we seek to more effectively address the social determinants of health, such as poverty, poor housing and lack of education, we need a person with exactly Wade’s strengths— someone who can mobilize the community and bring us together to solve important health challenges.” In management at Common Ground Health since 2006, Norwood has been central to the strategic direction of the nonprofit and a consistent advocate for those most at risk. He is well respected regionally and state-

wide, noted Dollinger. He co-chairs the state’s workgroup on the health care workforce, serves on the Board of Regents and has deep and positive relationships with key offices in Albany, thanks to his two decades in state politics before joining Common Ground Health. Closer to home, Wade plays a leadership role on Assembly Majority Leader Joe Morelle’s cross-sector effort to integrate services and data for families impacted by poverty. He has a seat at the Finger Lakes Regional Economic Development Commission and is a decision maker for All Kids Thrive, a cross-sector initiative developing innovative early childhood interventions through Medicaid and education funding.

Highland gets $1.5 million for nutrition research Highland Hospital will receive a $1.5 million donation from the T. Colin Campbell Center for Nutrition Studies for a new nutrition research program. Lead by physicians Thomas M. Campbell II and Erin Campbell, this research venture will focus on plant-based nutrition and will be part of Highland’s new Weight Management & Lifestyle Center. Initial research done through Highland’s Weight Management & Lifestyle Center will focus on nutrition and cancer. The pilot project will be a first-of-its-kind study that looks at the effects of plant-based nutrition in patients with advanced breast cancer, who are also receiving conventional therapy. The center plans to do additional studies on nutrition as an intervention in a variety of diseases, partnering with experts in various specialties at the University of Rochester. “This funding and research will be crucial for patients and their families both here in Rochester and beyond,” said Cindy Becker, vice president and chief operating officer at Highland Hospital. “We are both honored and excited that Highland can provide a home for these potentially ground breaking studies.” The Highland Weight Manage-

ment & Lifestyle Center is a new program that builds on the regional leadership of Highland Hospital in weight loss treatment. Its clinical programs are a commitment to helping patients live more vibrant, sustainable lifestyles through weight loss, good nutrition and taking care of the whole person. 

Hurlbut administrator receives award James Donofrio, administrator of Avon Nursing & Rehabilitation in Avon, has recently received the “New Administrator of the Year Award” given by the New York chapter of The American College of Health Care Administrators (ACHCA). The award was presented at the chapter’s awards lunch March 12. “In the short Donofrio time James has been in his administrator role, he has gone through one New York state survey at Wedgewood and one at Avon, with a federal look behind survey following shortly thereafter,” said Robert W. Hurlbut, president and CEO of Hurlbut Care Communities. “The survey at Wedgewood in October 2017 resulted in all low-level, no-harm citations that, by some accounts, was one of the best surveys the facility had ever had.” The Avon NYS survey was one of the first in the state to be conducted under the new survey process, occurring one day after the effective date of that process. Donofrio was licensed in New York state in March 2017 and that same month he was appointed as administrator of both Wedgewood Nursing & Rehabilitation and Avon Nursing & Rehabilitation, 29- and 40bed facilities, respectively. The ACHCA Awards program is an opportunity to recognize individuals with demonstrated contributions and exceptional commitment to ACHCA and the field of post-acute

and aging services leadership. The awards subcommittee ensures that all ACHCA awards and scholarships have objective eligibility criteria and follow a fair, credible process. Awards are issued at the individual, chapter/district, student, and facility level. Each year, nominees include new and seasoned administrators, members and non-members, business partners, chapters and districts, and other leaders.

Parkinson’s speech therapy at Thompson UR Medicine Thompson Health speech-language pathologists are now offering Speak Out!, a therapeutic protocol developed by the Parkinson Voice Project to improve and preserve the voices of individuals with Parkinson’s disease and Parkinson-plus syndromes. During 12 individual speech therapy sessions, the patient and the speech-language pathologist work their way through a series of speech, voice and cognitive exercises outlined in a comprehensive workbook. The program encourages patients to “speak with intent,” in a confident and deliberate fashion. Speaking with intent bypasses the neuropathways impaired by Parkinson’s disease, resulting in a stronger, clearer voice, according to a hospital news release. The practice tasks can also strengthen the muscles used in swallowing. This lessens the risk of aspiration, which is common with Parkinson’s disease.

Lifespan’s program wins national award Lifespan of Greater Rochester has been selected by Mather LifeWays Institute on Aging as one of three winners of the Promising Practices Award. The award highlights organizations that are moving away from conventional practices by developing and implementing innovative approaches in aging or long-term care services.

Excellus Awards Hospitals $24.2 Million for Quality Improvements

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hirty-eight Upstate New York hospitals and health centers last year earned $24.2 million in quality improvement payments from Excellus BlueCross BlueShield as part of its performance incentive program. Since 2005, Excellus BCBS’s program has paid out more than $256 million. “We are very pleased that continued collaboration with our provider partners has resulted in improved quality of care for the communities we jointly serve. Aligning incentives across payers and providers will continue to advance care delivery and related outcomes,” said Carrie Whitcher, Excellus BCBS vice president health care improvement. Eight hospitals in the Finger

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Lakes region participated in this program in 2017, sharing $12.2 million in quality improvement incentive payments. Participating hospitals were Clifton Springs Hospital, F.F. Thompson Hospital, Highland Hospital, Newark-Wayne Community Hospital, Nicholas H. Noyes Memorial Hospital, Rochester General Hospital, Strong Memorial Hospital and Unity Hospital. In 2017, Excellus BCBS’s Hospital Performance Incentive Program evaluated participating hospitals on 48 unique performance measures. Hospitals that received quality improvement incentive payments achieved 88 percent of all quality improvement targets.  In addition to achieving required

clinical and patient safety measures in 2017, other nationally-endorsed measures and target outcomes were jointly agreed upon by each hospital and the health insurer using benchmarks established by the Centers for Medicare & Medicaid Services, the Institute for Healthcare Improvement, and others. Areas targeted for 2018 improvement included:  • Clinical Processes of Care — Focused on improvements in diabetes, chronic obstructive pulmonary disease (COPD), pneumonia and surgical care, and other measures that may be unique to each participating hospital • Patient Safety — Centered on reductions in hospital-acquired infections, readmissions and other

IN GOOD HEALTH – Rochester / Genesee Valley Healthcare Newspaper • April 2018

adverse events or errors that affect patient care • Patient Satisfaction — Used the Hospital Consumer Assessment of Healthcare Providers and Systems survey, which is a national, standardized, publicly-reported survey of patients’ perspectives of hospital care. “By improving the processes for caring for people, by concentrating on reducing the number of hospital acquired infections and adverse events, by listening to patients’ concerns, these hospitals are giving our members better quality care and improving their health outcomes,” Whitcher said.

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Rochester IGH #152 April 18  

Rochester IGH #152 April 18  

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