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CASE STUDIES

04

HELLO FROM INGENIOUS CREATIVE... This fourth edition of our case study mailer showcases a rebrand of an education institution established in 1926, plus an exhibition project for a collective of North West museums and galleries


WILMSLOW GUILD BRAND, WEBSITE AND PROSPECTUS Client Profile... ......................................................................................... The Wilmslow Guild was founded in 1926. Today, it continues to fulfil its original aims which are: ‘To provide a centre in which men and women may find opportunities for the enrichment of life through education, fellowship and co-operative effect for the welfare of the community. What We Did... ......................................................................................... Created a new look and feel for the organisation, then applied it to stationery, an ‘at a glance’ course directory, then produced a full prospectus for 2013-14. This A5 document was produced on lovely tactile uncoated stock to give the piece a real feel of prestige. Online, we have put the first phase of the website in place, with an interactive PDF embedded into the site, powered by ‘issuu’. The second phase of the site, with a searchable course database and online booking facilities, is currently in build and wil be in place for next year, planning for which starts now!

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FACTS & FIGURES... WG’s new brand and identity has been warmly recieved by their long-standing existing members. Course bookings for 2013-14 are strong, with a like for like increase of over 25% compared to 2012-13. A second phase of the website has been comissioned and plans are in place to roll out a new advertising campaign.


This exhibition unveils a selection of work by artists from ‘The School of Paris’, all selected from the collection of Ben Uri, The London Jewish Museum of Art. These artists were either born within Russia, or in countries then within the Russian Pale of Settlement. In flight from the poverty, persecution and restrictions of their native lands, they converged on Paris, the ‘City of Light’, in search of personal and artistic freedom, mostly, though not exclusively, in the first two decades of the twentieth-century. There they formed part of the loose association of émigré

artists known collectively as the École de Paris, the majority (among them Chagall, Dobrinksy, Henri Epstein, Lipchitz and Soutine) living and working together in the collection of studios known as La Ruche (‘the Beehive’) near the old Vaugirard slaughterhouses of Montparnasse. Many, probably including Ben Uri’s founder Lazar Berson, also studied under Professor Cormon at the École des BeauxArts, and exhibited at the progressive Salon d’Automne; together they had a profound influence on twentieth-century figurative art.

As Avram Kampf has observed ‘Jewish artists, because of their common language and common background, tended to meet frequently. Some historians speak about an enclave of Jewish artists, others about a Jewish School of Paris. The gathering of a relatively large number of Jewish artists in Paris is a fact of twentieth-century art and of Jewish social and cultural history’ (Chagall to Kitaj: Jewish Experience in 20th Century Art, London: 1990). Many stayed on, often applying for French citizenship, until the events of the Second World War forced them to flee or to hide; a much smaller number remained after the Liberation. Nonetheless, the importance of this group, beyond the influence of leading figures Soutine and Chagall, is perhaps best demonstrated by the second wave of the École de Paris (outside the scope of the current exhibition), which rose up in the aftermath of the Second World War. This show seeks to present work by a selection of these artists across a wide range of dates, themes and subject matter, while highlighting a number of interesting associations, relationships and juxtapositions. Sarah MacDougall Eva Frankfurther Research and Curatorial Fellow for the Study of Émigré Artists

La Ruche by Night

Left: La Ruche avec Chagall, 1965 (b/w photo), ©Limot, Walter (1902-84) (Musee de la Ville de Paris, Musee Carnavalet, Paris, France / The Bridgeman Art Library)

MANCHESTER JEWISH MUSEUM CHAGALL IN THE NORTH WEST Client Profile... ......................................................................................... Long standing client MJM asked us to work on a collaborative project with Tate Liverpool, Manchester Gallery and Manchester Metropolitan University to design and implement a range of collateral to support their individual ‘School of Paris’ projects.

What We Did... ......................................................................................... We created a range of collateral for the ‘Chagall in the North West’ exhibition at MJM. This involved flyers, posters, advertising and also interpretation and information panels for the show itself. We then designed an exhibition and events programme which was specifically created to complement all the partners’ various individual pieces of activity and not sit under the brand of any one organisation.

©ADAGP, Paris and DACS, London 2013

@ManJewishMuseum #schoolofparis This exhibition was originally curated by and exhibited at Ben Uri, The London Jewish Museum of Art

20 June - 24 November 2013 Manchester Jewish Museum

r M8 8LW 190 Cheetham Hill Road, Mancheste

www.manchesterjewishmuseum.com

| celebrate diversity discover history | explore culture

FACTS & FIGURES... MJM have reported an increase footfall - in excess of 15% - since the exhibition opened. Tate Liverpool’s exhibition has also attracted record visitors to the gallery. A series of family friendly workshops and guided tours have helped to increase the appeal of the events programme.


Image Credits A ll artworks © ADAGP Paris and DACS, London 2013 ”I and the Village” (detail) Marc Chagall, 1911. Photo © SCALA, Florence “La Soubrette” Chaim Soutine, c. 1933. “The Green Donkey” Marc Chagall, 1911.

WE HOPE YOU LIKED LOOKING AT OUR WORK... We’d love to talk to you about what we could do for you and your brand. In the meantime, you can find us here... T 01625 410228 E info@ingeniouscreative.com You can also follow us on twitter@ingeniouscre8iv

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Case Studies 04  
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