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CASE STUDIES

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HELLO FROM INGENIOUS CREATIVE... Our third edition of our series of mailers features work for Cheadle Hulme School and a rebrand of a company who provide materials to aid primary science teachers


CHEADLE HULME SCHOOL LOOKING TO THE FUTURE Client Profile... ......................................................................................... Cheadle Hulme School is dedicated to the intellectual, personal and social development of young people. CHS believe in the importance and value of co-education in enhancing the experience of their pupils and preparing them for the modern world.

Thank You

“This report is an opportunity to show my appreciation for the generous support you’ve given to Cheadle Hulme School since I began as Head in September 2010”

Development Office

As you will see, it’s not just Old Waconians and Friends of the School that contribute to the School; fundraising activity by current parents, students, governors and staff shows that the spirit of philanthropy on which the School was founded is still very much alive today.

n Lynch

conian (Class of 1977) national Donor

tive supporter of February this year Old Waconian w York and is also a Bursary Fund.

gives out of a se of gratitude for ucation she received, riendships she made, merable happy e has of her

“I would encourage all OWs to give to continue this legacy, to help the School thrive in the 21st century, and to ensure that this fine education always remains available to deserving pupils who need a helping hand.”

Jim Gardner and Millie Blower (née Kirby) Helen Lynch

Old Waconians (Class of 1938)

Jim and Millie were at School together in the same year, and now both support the Bursary Fund to give something back to the School.

Jackie Prosser Current Parent & Parent Govern

Rob Lawton & Andy Willcox

after hearing “I felt compelled to do something who were about the plight of one such family and had been tremendous supporters of the School at us and for many years. Life can throw anything a community I’d like to think that at CHS we are a safety net that cares and believes in offering when we can.” Jackie Prosser

They are both passionate about the School and how it has shaped their lives. Jim, who trained as a pilot with the RAF feels his time at CHS furthered his career, particularly in the forces, while Millie is always grateful to former Headmaster, Mr Lockhart, or helping her get her first job in a bank.

Through the Bursary Fund, students can go on great trips and have wonderfu l experiences, like we did, regardles s of their background.” Jim and Millie

From giving financial gifts to mentoring students to helping with trips, OWs and parents are more involved in School life than ever. However you choose to give – be it time or money - we are

s and Andy, our Head Chef, are co-chair Rob, CHS’s Catering Manager, and student fundraising body of the Charity Committee, a staff

or

Jackie supports the An active member of the CHS community, the opportunity to assist Hardship Fund as it gives parents times, either as a families who are experiencing difficult loss of income in these result of serious illness or a sudden times. challenging economically

Head Lucy Pearson, B.A. (Oxon) · Cheshire · SK8 6EF Claremont Road · Cheadle Hulme · Cheadle k Tel 0161 488 3330 · Email head@chschool.co.u cheadlehulmeschool.co.uk

Jackie Prosser

Giving the CHS Way Andy and Rob co-ordinated a number of high profile events during Philanthropy Week, which was designed to raise awareness of the role philanthropy has played in the School and raise money for CHS and other charities.

Donor Report 2013

Registered Company Number 3823129 Registered Charity Number 1077017

Current Parent & Parent Govern

or

An active member of the CHS community, Jackie supports the Hardship Fund as it gives parents the opportunity to assist families who are experiencing difficult times, either as a result of serious illness or a sudden loss of income in these economically challenging times.

The week included some gastronomic themed events, one based around World Food

and a Charity Gala Dinner. The students even donated their Easter Eggs for non-uniform day instead of money. The flagship event for the week was the Head’s Lecture given by the FT’s columnist, Mrs Moneypenny. Her message for the School was “Philanthropy can lead you to places you never imagined”.

Ben Milner

Bursary Fund during Philanthropy Week at the Charity Gala Dinner and says this opened his eyes to the importance of bursaries in the School’s history.

way for outgoing “The Leavers’ Bursary is a fitting on to the School students to show their appreciati them, and a for all the opportunities it has given School.” Ben Milner chance to leave their mark on the

always grateful for your generosity and enthusiasm. It is a privilege for me to be leading CHS at this time and I look forward to working closely with all our stakeholders to ensure that the School continues to go from strength to strength.

Kate Vokes (née Oglesby) Old Waconian (Class of 1987) & current parent

Lucy Pearson, Head

The Oglesby Charitable Trust, Kate supports the School through by her family. a philanthropic organisation founded

it’s also about “Philanthropy isn’t all about money; for people to see volunteering time. It’s important in a small way.” how they can make a big difference

Partnership which sees Sixth Form The Trust funds the Thorn Grove lunchtime activities for pupils from students providing co-curricular of whom have severe learning Thorn Grove Primary School, many Science Programme for difficulties. It also funds an Outreach schools. Year 5 students at local state primary

Rob Lawton

Rob Lawton & Andy Willcox

Rob, CHS’s Catering Manag er, and Andy, our Head Chef, are co-chairs of the Charity Committee, a staff and student fundraising body

Andy and Rob co-ordinated a number of high profile events during Philanthropy Week, which was designed to raise awareness of the role philanthropy has played in the School and raise money for CHS and other charities.

“I felt compelled to do something after hearing about the plight of one such family who were tremendous supporters of the School and had been for many years. Life can throw anything at us and like to think Upper student, that at6th CHS we are a community Current I’d that cares and believes in offering a safety net when we can.” Ben also helped promote the Ben is one of a growing number Jackie Prosser of students making a donation to the Leavers’ Bursary, set up by outgoing students from the Class of 2012 as part of their ‘50 Days to Graduation’ Campaign.

What We Did... ......................................................................................... Designed and produced a piece of printed literature that highlighted the diversity of those individuals that support the School, be it through making a financial donation, or the giving of their time. The double gatefold square format folds out to reveal the entire group of donors, who all came to School to take part in a photo shoot, shot by the wonderful Lumi Studios and art directed by us, of course!

The week included some gastronomic themed events, one based around World Food

and a Charity Gala Dinner. The students even donated their Easter Eggs for non-uniform day instead of money. The flagship event for the week was the Head’s Lecture given by the FT’s columnist, Mrs Moneypenny. Her message for the School was “Philanthropy can lead you to places you never imagined”.

Damian Walsh

Trust, “By giving through my family’s Charitable its outreach we are enabling the School to broaden y and ensures and its impact on the local communit role in the CHS continues to play an important wider community.” Kate Vokes

“Philanthropy isn’t all about money; it’s also about volunteering time. It’s (Class toffor1980) people to see Old Waconianimportan how they can make a big difference in a small way.” & Current Parent Rob Lawton After seeing how much CHS has improved since his own school days Damian wanted to do something to ensure it carries on for a lot longer and has pledged to leave a legacy to the School.

Donation Form Your Name Full Address

Post Code Email Address Telephone Contact

Single Gift

I / we would like to make a donati to Cheadle Hulme School Please charge my credit card Mastercard

Exp Date

Visa

CSV

Kate Vok

Card Number

Old Waconian Signature & current pare

Gift the School Regular Kate supports t

a dona a philanthropi would like toc make I / we organisatio C monthly/quarterly/annually to Thestarting Trust funds on the Thorn G years

As someone who remembers the poor state of the School’s infrastructure in the 1970s, Damian plans to leave a gift in his will to maintain and develop the School’s buildings.

students providing co-curri

of BankSchoo Thorn Grove Primary & Address Name

difficulties. It also funds an Year 5 students at local stat

Postcode Account “By Name

Ben Milner Current student, Upper 6th Ben is one of a growing number of students making a donation to the Leavers’ Bursary, set up by outgoing students from the Class of 2012 as part of their ‘50 Days to Graduation’ Campaign.

Ben also helped promote the Bursary Fund during Philanthropy Week at the Charity Gala Dinner and says this opened his eyes to the importance of bursaries in the School’s history.

“The Leavers’ Bursary is a fitting way for outgoing students to show their appreciat ion to the School for all the opportunities it has given them, and a chance to leave their mark on the School.” Ben Milner

TESTIMONY... “Another lovely piece of work and a wonderful set of images as well! Thanks so much for all your efforts.”

giving through m the S and its impact on the to pla wider community.” and we Ka Gift Aid If you are a UK Taxpayer

we areNumber enabling Account

has given them “Anyone who feels that the School life should a foundation on which to build their ties support the School and provide opportuni Damian Walsh students.” future and current for

Damian Walsh

Old Waconian (Class of 1980) & Current Parent After seeing how much CHS has improved since his own school days Damian wanted to do something to ensure it carries on for a lot longer and has pledged to leave a legacy to the School.

As someone who remembers the poor state of the School’s infrastructure in the 1970s, Damian plans to leave a gift in his will to maintain and develop the School’s buildings.

“Anyone who feels that the School has given them a foundation on which to build their life should support the School and provide opportunities for current and future students.” Damian Walsh

CHS continues Signature

update th for you, we will contact you to visit www.cheadlehulme school.co.uk/don ‘Cheadle Hulme School’


PRIMARY SCIENCE TEACHING TRUST REBRAND Client Profile... ......................................................................................... For the first decade of its’ life, The Primary Science Teaching Trust was supported by a global Life Sciences company. It became independent earlier this year, and asked us to deliver a new brand and corporate identity that would reflect the evolution of the Trust.

What We Did... ......................................................................................... After consulting KS1 & KS2 primary teachers, we began to understand that at this level of learning, the ‘discovery’ factor and the inquisitive nature of the work was the most fun for all concerned. We called this ‘Why and How’, a concept that was adopted as the new Trust name, supported by the appropriate strapline. Collateral produced to date includes a kit of exhibition materials, presentation templates and some very funky mugs!

why& how? PRIMARY SCIENCE TEACHING TRUST

TESTIMONY... “Your fantastic understanding of our audience and ability to work with us strategically as well as creatively has made the daunting prospect of a rebrand a very pleasurable one. Thank you!”

llcross

Professor Dudley E Sha Director

tt.org.uk Email dudley.shallcross@ps Tel 0117 928 7796 HING TRUST PRIMARY SCIENCE TEAC rsity of Bristol School of Chemistry · Unive 1TS BS8 · l Cantock’s Close · Bristo www.pstt.org.uk


WE HOPE YOU LIKED LOOKING AT OUR WORK... We’d love to talk to you about what we could do for you and your brand. In the meantime, you can find us here... T 01625 410228 E info@ingeniouscreative.com You can also follow us on twitter@ingeniouscre8iv

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Case Studies 03  
Case Studies 03  
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