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CASE STUDIES

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HELLO FROM INGENIOUS CREATIVE... In this latest mailer we are pleased to feature work for Manchester Jewish Museum and a brand development project for an annual public sector conference


best friend

What We Did... ......................................................................................... Created an integrated campaign to relaunch their ‘friends’ scheme. The new typography, coupled with an engaging and vibrant creative execution was applied to printed leaflets, membership cards, exhibition graphics and also applied to the new Friends section of the Museum’s website.

s d nds n e i r f e i fr friends M SEU MU SH I USEUM JEW TER JEWISH M TERMANCHES SOF HE C N MA OF

OF MAN CHESTER JEWISH

patron

Client Profile... ......................................................................................... Manchester Jewish Museum is located in the oldest surviving synagogue building in the city, and is the only Jewish Museum outside London. The Museum chronicles the lives of Jewish people in Manchester and their contribution to making Manchester the vibrant city it is today.

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FRIENDS OF MANCHESTER JEWISH MUSEUM CAMPAIGN

MUSEUM

Choose from three levels of friendship: It’s great to be a

Everyone needs a

Enjoy the following benefits

Everything ‘Friends’ receive, plus

Everything ‘Best Friends’ receive, plus

• A personal tour of the Museum by the Curator

• A personal tour by Museum Curator for friends and family*

friend... • Free Museum admission • Invites to all exhibition openings • Museum newsletter: ‘MJM News’ • Monthly e-bulletins • 10% discount in Gift Shop

best friend!

• Invites to exclusive ‘Best Friend’ workshops where you can trace your Jewish family history • Invites to exclusive ‘Best Friend’ cultural events, from food & drink evenings to film screenings, cultural talks and tours

Why not become a

patron? • Free entry to all events • Invites to exclusive VIP exhibition openings • Acknowledgement on our ‘Patrons Page’ on our website

• Exclusive use of the Museum for meetings, private events and parties (anniversaries, birthdays, etc) for just £75 an evening* *50% discount, normal evening rate is £150. Excludes weddings and bar mitzvahs/bat mitzvahs.

*Maximum of 10 people on tour

To join, just ask for a leaflet or visit: www.manchesterjewishmuseum.com/friends

FIND OUT MORE

FACTS & FIGURES... Friends mailers distributed with key Jewish community newspapers and magazines. MJM used social media campaign to further generate awareness of the scheme. Initial feedback indicates the scheme has been warmly received, with membership numbers increasing steadily.


SOLACE SUMMIT 2012 ‘PROSPEROUS PLACES’ BRAND Client Profile... .......................................................................................................................... SOLACE (Society of Local Authority Chief Executives and Senior Managers) is the representative body for senior strategic managers working in the public sector. The Society promotes public sector management excellence and provides professional development for its Members who come from all areas of the public sector.

Programme spons

ored by

What We Did... .......................................................................................................................... Designed a brand identity for ‘Prosperous Places’ their 2012 summit event. The brand was then carried through a range of different materials, such as wayfinding signage, on-event materials and a delegate handbook.

prosperous places

SOLACE Summit 2012

Leadership for a sustainable future

Leadership for a sustainable future

prosperous places

Exero mos ni ut ut rem re nim qui ditiis accus, endem ut ma quatin nobisciis ut ut rem re nim mos ni ut.

Social Events

2012 SOLACE Summit ble future

Leadership for a

sustaina

President ’s Reception Herbert Gallery, Coventry Tuesday 16 October (21.30 – 00.30) Includes music from the Soul Aces

All delegates are invited to attend the SOLACE President’s drinks reception held in the Herbert Museum and Art Gallery. Entrance to the reception is included in the delegate fee. Delegates MUST have prebooked to attend this function and those who have pre-booked will find this indicated on your social programme badge.

12 16 -18 Oc tober 20 Coventry e, ntr Ce me lco We Please ensure that you bring this badge with t you. Please note red wine is not allowed #SOL ACEsummithe in art galleries. Partners must have preregistered to attend this function at a rate of £20+VAT.

-1 PBDress

SOLACE Summit

code: Lounge suit/smart casual

2 201Sponsore d by

Charity Reception & Dinner Coventry Cathedral Wednesday 17 October (19.00 – Midnight) All delegates are invited to attend the SOLACE Summit Drinks Reception and Charity Dinner at Coventry Cathedral. Entrance to the dinner is included in the delegate fee. Delegates MUST have prebooked to attend this function and those who have pre-booked the evening will find this shown on your social programme badge. A cash bar after dinner will be open until 11.30pm. There will be a charity raffle and all proceeds from fundraising at the dinner will be donated to Myton Hospice.

Dress Code: Lounge Suit Dinner sponsored by

After dinner speaker David Moorcroft OBE, Olympian and former world record holder Partners must have pre-booked to attend this function at the member fee of £80+VAT for partners/guests of SOLACE Members or at the non-member rate of £175+VAT for partners/guests of non-members.

Pre-dinner drinks sponsored by

10 10 - 11

SOLACE Summit 2012

TESTIMONY... “One of Ingenious’ greatest skills is quickly understanding the needs of their clients and providing them with the best possible service. Their enthusiasm and energy makes the entire team a pleasure to work with.”


WE HOPE YOU LIKED LOOKING AT OUR WORK... We’d love to talk to you about what we could do for you and your brand. In the meantime, you can find us here... T 01625 410228 E info@ingeniouscreative.com You can also follow us on twitter@ingeniouscre8iv

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Case Studies 02  
Case Studies 02  
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