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INFORMETRICS 2008 YEARBOOK

THEFUTUREOFLEASINGANDMARKETING


JAY HOLLAND, PRESIDENT

2007 was a year of growth for Informetrics as we continued to work with long term owners of existing properties, as well as participating in the strategic initiatives of properties changing hands in a market that saw a tremendous amount of ownership turnover. New development in office, mixed use, retail, and industrial were a major part of our 2007 activities, as demand prompted the introduction of new product in all areas of the market. Our clients are embracing the marketing innovations that we have been preaching for years and are finding that they facilitate the selling efforts of their leasing teams. They agree that it is an integral part of their asset management process, enabling them to reach further into the prospective pool of tenants with a more complete, immediate response, creating opportunities to properly position and expose their product to a broader base of prospects. They are finding that they are educating the brokerage community about their offerings in a more effective manner, thereby extending their message directly to the tenant base in a manner that properly informs the buying public about their offer. We have been successful in assisting our clients in correctly defining their value position and communicating it, using a variety of cutting edge tools that affect the entire sales cycle that leads to the point of lease or purchase contract negotiations. Our thanks go to the many owners, developers, and providers of third party management and leasing services, for allowing us to be a part of your team. We promise to continue to improve our service delivery, provide innovative marketing solutions, and assist you in understanding, creating, and implementing marketing initiatives that drive your goals of value creation.

Informetrics 2008 Yearbook

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THEFUTUREOFLEASINGANDMARKETING

05 Main Place 07 1515 Wynkoop 09 12th & Midtown 11 1800 west loop south 13 Brazos Town Center 15 Offices at park 10 17 999 Peachtree 19 WELLS FARGO PLAZA 21 Port crossing commerce center 23 919 MILAM 25 1800 LARIMER 27 BANK OF AMERICA CENTER 29 ONE CITY CENTRE 31 CREEKSIDE TOWN CENTER 33 3010 BRIARPARK 35 17000 KATY FREEWAY 37 ASHFORD OFFICE PARK 39 HOUSTON DOWNTOWN DISTRICT 41 1301 FANNIN 43 6 HOUSTON CENTER

Table of Contents

45 FOCUS ON INNOVATION: DIGITAL SIGNAGE 47 services Informetrics 2008 Yearbook

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DENVER, CO

1515 Wynkoop

P R O J E C T D E TA I L S Project: 1515 Wynkoop Location: Denver, Colorado Category: Downtown Office New Development Developer/Owner: Hines Leasing: Frederick Ross Company Management: Hines

1515 Wynkoop is a new, 288,000 square foot, pre-certified LEED Silver office building under construction in Denver’s Lower Downtown (LoDo) Business District. 1515 Wynkoop was designed by architect Hartman Cox to fit into a set of strict standards set by the city to maintain the character of the area. 1515 Wynkoop was the first pre-certified LEED Silver building started in the Denver market.

Three images from the website (above), a custom location map (above right), and narrated presentation (below).

Informetrics produced interactive and narrated leasing presentations, a project website, and developed extensive original content to assist in the pre-leasing efforts of Hines and their agents.

Informetrics 2008 Yearbook

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HOUSTON, TX

P R O J E C T D E TA I L S Project: 1800 West Loop South Location: Houston, Texas Category: Suburban Office Existing Development Developer/Owner: Transwestern Investments Leasing: Transwestern Management: Transwestern

1800 West Loop South

Images from the website, all highlighting various animated graphics that were custom made to suit the project.

1800 West Loop is a 399,777 square foot building prominently located at the corner of the West Loop and San Felipe in Houston’s Uptown District. 1800 West Loop enjoys immediate access to Loop 610, spectacular views, and efficient space. Informetrics produced a building website that incorporated animated presentations illustrating area and site level access to the building, garage/building access, area amenities, and panoramic views. Monthly email campaigns inform the brokerage community of available space linking recipients to information on the website.

Informetrics 2008 Yearbook

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±7.8 acres

ER BOULEVARD

±11.0 acres

M

n er

CENT TOWN

F.

Brazos Town Center COMMERCIAL

EXISTING DETENTION

62 .7

LAKE

±4.0 acres

Project: Brazos Town Center – Fort Bend County, Texas Client: NewQuest Properties TOWNHOMES

PROFESSIONAL OFFICE

COMMERCIAL ±5.0 acres

(30' x 100') 142 LOTS ±17.8 acres

±10.8 acres

Brazos Town Center is a 600-acre, mixed-use development located in Fort Bend County, Texas, one of the fastest growing counties in the country. Brazos Town Center mixes an expansive lifestyle-oriented retail center with office, single family, and multi-family residential. Informetrics produced a project website and narrated sales presentation to be used in trade show presentations, electronic direct marketing, and personal selling.

DETENTION

REC

±17.0 acres

±3.0 acres

MULTI-FAMILY ±16.3 acres

EXISTING MULTI-FAMILY

COMMERCIAL ±10.0 acres

MIXED RETAIL

±11.9 acres

SF

±19.3 acres

281 LOTS (70' x 120') ±90.2 acres

BANK

±1.2 acres

REC

±3.2 acres

MIXED RETAIL THEATER LA

NE

±10.3 acres

AD

MIXED RETAIL

ET

Larry Kochich

DR TA

HT

VIS

RIG

AL

RESTAURANT ±1.9 acres

RESTAURANT ±1.7 acres

RESTAURANT ±1.6 acres

±10.5 acres

RESTAURANT

.

ST

RE

±19.6 acres

LW

Salvador Cardenas

RETAIL

±1.1 acres

EXISTING HOME DEPOT

RESTAURANT

ER

±1.9 acres

CIA

L D R

BANK

.

±1.1 acres

±1.5 acres

RESTAURANT

±1.6 acres

RESTAURANT ±2.0 acres

A

±1.3 acres

RETAIL

AZ D

Halliburton Energy Co.

±1.4 acres

MM

PL

Loera Lucio Jr.

RETAIL

CO

.

RO

E D R

ING

ST

AD

Images from the narrated presentation (left, right), and the website (above).

RD HA RIC

Simon Bartos

RE

ET

Daniel Kochich

RETAIL

±1.4 acres

TIL

LA

ZY

RE

RETAIL

±1.0 acres

±8.5 acres

RESTAURANT

Informetrics 2008 Yearbook

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HOUSTON, TX

Offices at Park 10

P R O J E C T D E TA I L S Project: Offices at Park 10 Location: Houston, Texas Category: Suburban Office Park Expansion Project Developer/Owner: Yancey-Hausman Franklin Street Partners

The Offices at Park 10 Phase I and II offers 312,000 square feet of contiguous Class A office space in Houston’s Energy Corridor. Generous amenities include on-site deli, structured parking garage, on-site security personnel as well as on-site property management. The Offices at Park 10 is located at the intersection of I-10 and Park 10 Blvd. in Houston’s Energy Corridor.

Images from the narrated presentation (left top and middle), the digital directory (left bottom), space available email (right top), and website (right bottom)

Informetrics produced a project website, narrated sales presentation, CD packaging, email program, and digital directory systems for the project.

Informetrics 2008 Yearbook

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HOUSTON, TX

Wells Fargo Plaza

P R O J E C T D E TA I L S Project: Wells Fargo Plaza Location: Houston, Texas Category: Downtown Office Existing Developer/Owner: MetLife Real Estate Leasing: CB Richard Ellis Management: CB Richard Ellis

Wells Fargo Plaza is a two-time winner of BOMA’s Building of the Year Award and the centerpiece of Houston’s skyline. Containing more than 1.7 million square feet in 71 stories, it is the largest building in the southwestern United States. Informetrics produced interactive and narrated leasing presentations to be used in the direct selling efforts.

Two images from the interactive presentation for Wells Fargo. These presentations are often used to specify amenities and highlight elevators in the building.

Two images from the narrative presentation for Wells Fargo.

Informetrics 2008 Yearbook

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Port Crossing Commerce Center Project: Port Crossing Commerce Center – La Porte, Texas Category: Large Scale Industrial / Logistics Park New Development Developer/Owner: ML Realty Partners, National Property Holdings Leasing: CB Richard Ellis Management: ML Realty Partners

Port Crossing Commerce Center is a world class 300-acre logistics and industrial park located in La Porte, Texas serving the Port of Houston, one of the country’s fastest growing cargo ports. The master-planned, deedrestricted business park is a state-of-the-art, multi-modal distribution complex, designed to handle cargo from terminal to park and beyond with speed and efficiency. Informetrics developed a project website and narrated presentation to provide an online marketing tool to facilitate the sales and leasing efforts.

The Port Crossing website (left), two graphic maps (above), and three images from the narrated presentation (right).

Informetrics 2008 Yearbook

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HOUSTON, TX

P R O J E C T D E TA I L S

919 Milam

Project: 919 Milam Location: Houston, Texas Category: Downtown Office Existing Developer/Owner: Hines Leasing: Hines Management: Hines

919 Milam has been a center for commercial activity in downtown Houston for over fifty years. 919 Milam’s location enjoys accessibility factors unmatched in any competitive building in downtown Houston, including direct access to the primary loop in Houston’s pedestrian tunnel system. Informetrics developed interactive and narrated sales presentations, a project website, and presentation boards to assist in the selling efforts.

The 919 Milam website (top left) and images from the narrated presentation (above and left).

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HOUSTON, TX

P R O J E C T D E TA I L S

Bank of America Center

Project: Bank of America Center Location: Houston, Texas Category: Downtown Office Existing Development Developer/Owner: Novati Group GE Asset Management Leasing: PM Realty Group

Bank of America Center is one of Houston’s premier office buildings, delivering some of the highest quality Class A office space available in the market. Designed by Phillip Johnson and John Burgee, the 56-story tower represents the pinnacle of architecture in the heart of the prestigious Downtown Theater District. Irreplaceable in quality and stature, Bank of America Center remains a landmark in the Houston Central Business District.

A fully featured website in combination with a space available email campaign was created for Bank of America Center.

Informetrics designed and produced a project website and email program to facilitate the leasing and management of the building.

Informetrics 2008 Yearbook

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Creekside Town Center

Creekside Town Center at New Braunfels is a 200-acre mixed-use development located in New Braunfels, Texas, centrally located between Austin and San Antonio on the I-35 growth corridor. Creekside Town Center includes both lifestyle and anchor-oriented retail centers along with office, single family, and multi-family residential.

Project: Creekside Town Center – New Braunfels, Texas Client: NewQuest Properties, Lockard Development

Informetrics produced a project website and narrated sales presentation to be used in trade show presentations, electronic direct marketing, and personal selling.

281

AUSTIN 290

130

35 10

46

NEW BRAUNFELS

10

46

SEGUIN

SAN ANTONIO The Creekside Town Center Trade Area Demographic Map (left) and website (above). Images from the narrated presentation at right. Informetrics 2008 Yearbook

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HOUSTON, TX

P R O J E C T D E TA I L S

3010 Briarpark

Project: 3010 Briarpark Location: Houston, Texas Category: Suburban Office Existing Development Developer/Owner: Falcon Real Estate Investment Company Leasing: PM Realty Group Management: PM Realty Group

3010 Briarpark is a 9-story, Class A building strategically located within the Westchase Submarket of Houston, Texas. Situated on an 8.4-acre natural setting, this 470,000 square foot building boasts a full-service cafeteria, conferencing facilities, large floorplates, kitchens, and parking garage. With the primary tenant vacating virtually all of the space in the building, the owners and their agents elected to commence a marketing effort well ahead of vacation. Informetrics developed a project website, narrated sales presentation, email campaigns, print collateral, and photography to aid in the selling efforts of the building’s agents.

Images from 3010 Briarpark’s narrated presentation (left) and the website (above).

Informetrics 2008 Yearbook

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HOUSTON, TX

P R O J E C T D E TA I L S

17000 Katy Freeway

Project: 17000 Katy Freeway Location: Houston, Texas Category: Suburban Office New Development Developer/Owner: CORE Real Estate Leasing: CB Richard Ellis Management: CORE Real Estate

17000 Katy Freeway is a new 174,000 square foot building located in the Park Ten masterplanned business park in far west Houston. The building offered one of the largest blocks of space in its submarket, floor sizes to accommodate the market’s “typical” tenant, and good access to the primary circulation corridors in the city. Informetrics created a building website and email marketing program to support the leasing team.

The 919 Milam website (top left) and images from the narrated presentation (above and left).

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HOUSTON, TX

P R O J E C T D E TA I L S Project: Ashford Office Park Location: Houston, Texas Category: Suburban Office Park Existing Developer/Owner: Falcon Southwest Leasing: Moody Rambin Interests Management: Moody Rambin Interests

Ashford Office Park consists of a threebuilding complex which offers a total of 566,411 square feet located in the heart of Houston’s Energy Corridor. Close proximity to I-10 and Beltway 8 provides easy access to and from Houston’s various business districts and airports. Ashford Office Park is also surrounded by the world’s leading oil and gas companies as well as an abundance of dining, retail, and services catering to the neighboring businesses.

Ashford Office Park Digital directories are a key tool for providing information about a building while on-site.

The space available page of the website highlighting all three buildings (far left), the digital directory with 4 additional interactive modules (above), and the website (left).

Informetrics created a project website, email campaigns, and digital directory system for the project.

MOODY RAMBIN Informetrics 2008 Yearbook

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Houston Downtown District

Central Houston, Inc. manages a special assessment district covering the 1,173 acres that comprise downtown Houston, providing supplemental services, redevelopment assistance and facilitating capital improvements for the downtown property owners and tenants.

Project: Downtown Houston Interactive Map – Houston, Texas Client: Houston Downtown District

Images of the interactive map in use from two applications (above and below).

Informetrics created an interactive map illustrating all downtown parking, restaurants, retail, services, entertainment, public venues, and more. The map can be fully administered through a web-based interface allowing the district to easily maintain the information. The district uses the interactive map as a core function of the Houston Downtown website.

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Focus on Innovation: Digital Signage

Depending on the needs of your application, Informetrics will work with you to customize and deploy your digital directory. Utilize the same interactive funtionality that we employ on your project website such as interactive maps, or let us build a custom solution unique to the building, such as conference room scheduling tools.

ďƒ‡

Every directory can be administered and maintained from any computer with an internet connection.

ďƒ‡ Informetrics has launched a digital signage and electronic directory initiative as an extension of our client’s marketing communications programs. Using internet technologies and interactive graphics, Informetrics designs programs that allow a leasing agent to make their sales effort during a building tour more effective, provide property managers with a directory that can be instantly changed from anywhere at anytime, create a building communications vehicle that facilitates the distribution of announcements or internal promotions, and deliver tenants current information on news, weather, and traffic.

Various interactive and dynamic content offerings are available including weather, news, sports, traffic, and building anouncements. The reliable touchscreen displays can be mounted almost anywhere, whether it be in-wall, in an exisiting enclosure, or in a new custom enclosure.

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Our Services At Informetrics, we’re proponents of active and ongoing marketing programs to promote a steady flow of activity, a specific position in the marketplace, and to ensure that the property remains “visible” throughout the life of the asset. Our focus on the marketing portion of the leasing and marketing process brings to our clients a unique blend of creative, technical, and domain experience that is deeply rooted in the transaction side of the business. Informetrics develops integrated marketing programs facilitating the selling process from prospect identification through face-to-face presentation, with the goals of minimizing the time property is on the market, reducing vacancy factors, and optimizing the capital value of our clients’ real estate assets.

Our sales tools and services include:  Marketing Strategy  Project Websites  Dynamic Space Available Emails  Display Emails  Marketing Centers  Narrated Presentations  Interactive Presentations  Company Websites  Printed Sales Collateral  Digital Directories and Signage Programs

At the center of Informetrics’ dynamic service offerings, is Marketscenter, a powerful hub to manage and distribute data . Informetrics 2008 Yearbook

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Informetrics Yearbook