Page 1

February 2012 issue

Employee news for Online Interactive Education

Inside this issue... New University of Liverpool website

Front page

Human Resources

Page 2

Business Development

Page 3

Glion Online

Page 4

Marketing

Page 4

UoL Student Experience

Page 5

Feature - New UoL EA’s in Gdansk

Page 6

Business Operations—MySys Update

Page 6

2012 National Holiday Calendar

Page 7

New University of Liverpool website - www.liverpool-degrees.com

On 3 February 2012, OIE launched the new University of Liverpool website - www.liverpool-degrees.com. Leon James, Vice President Marketing said, “We will slowly start to migrate traffic while running multi-variant tests to optimize every element of the new platform. This site is expected to increase natural search and increase the conversion of potential students by providing content tailored to their region & program. The new site also recognizes the type of device that is accessing it meaning that both mobile and tablets will have the same web experience”. The site is in its first phase of development, and functionality of the site will be greatly improved as both the Amsterdam and Baltimore teams continue to develop in parallel and share code. The sales tool kits were updated to reflect the new site, and sent to all Enrolment Advisors. This new platform wouldn't have been possible without the core team Matt Christian, April Rinehart, Rosarie Holland, Koen Wassenaar & Simon Floter in Amsterdam; Petar Vudragovic & Misha Krunic our external developers and Dan Lawrence & Rachel Foster in the Baltimore office - all of whom have spent many late nights getting the site up and running. A BIG thank you to all of them.


The Informer - February 2012

Human Resources A warm welcome to… Recently we have welcomed: Amsterdam Office: Estella Bakker - Temporary Recruiter Rhys Hewer - Student Support Manager Linda Hogenkamp - Content Manager Gabriel Morel - Performance Support System & Content Manager Pedro Pinho - Senior Product Manager Colin Prendergast - Vertical Marketing Manager Victor de Ridder - Online Technical Support Specialist Steven Teves - Enrolment Advisor, Glion Gdansk Office: Beata Baran - Enrolment Manager, Walden Marcin Grzegory - Enrolment Manager, UoL Witold Klonowski - Enrolment Manager, UoL Adriana Lemanczyk - Human Resources Director Malgorzata (Gosia) Lipinska - Trainer Rafal Roczynski - Technical Support Specialist Malgorzata (Gosia) Sakowicz - Office Manager Enrolment Advisors, UoL (Gdansk) Joanna Czarnecka, Michał Czyżak, Linda Dębska, Ilona Drzewiecka, Radosław Fiszbach, Marta Horbaczewska, Aneta Janus, Sylwia Jurczuk, Rafał Kamiński, Anna Królczyk, Beata Lisatowicz, Wanda Małyszek, Oskar Markiewicz, Magdalena Milewska, Adam Napiatek, Maria Narkiewicz, Tomasz Nurek, Marek Siuda, Aleksandra Solińska, Paweł Tomaszek Enrolment Advisors, Walden (Gdansk) Jakub Choczaj, Weronika Dymarczyk, Natalia Gorzelanczyk, Natalia Grendzinska, Monika Grzadka, Joanna Hajduczenia, Magdalena Loboda, Joanna Michalczuk, Lukasz Miotk, Ozkan Ozdikici, Agnieszka Paluszkiewicz, Magdalena Pawluczuk, Joanna Petryk, Radoslaw Rozek, Monika Rzemek, Ewelina Stankiewicz, Aleksandra Willmanowska, Sonia Zajac, Jacek Zuzanski

Congratulations to… In addition we would like to extend our congratulations to the following who have taken on different functions internally: Joel Anfuso - Programme Manager, Learning & Development Milan Djurdjevic – Student Support Manager Melanie Le Chene - International Enrolment Manager, Walden Tina Nkobi – Student Support Manager Mark Sarre - International Enrolment Operations Manager Jackie Wilson - Team Leader, Student Experience We wish everyone the best of success in their new respective roles!

Recruitment We are continuing to put our efforts in filling the following positions:  Academic Quality Assurance Administrator  Data Performance Manager – Marketing  Director, Enrolment Amsterdam  Facilities Coordinator  Media Buyer (Paid Search)  Student Support Manager  Student Advisor  Vertical Enrolment Manager For more information on these vacancies, please visit: http://www.uol.ohecampus.com/careers or contact Human Resources.


The Informer - February 2012

Business Development MIDDLE EAST We have partnered with IKEA Saudi Arabia for our programmes from University of Liverpool. IKEA Saudi Arabia has stores in Riyadh, Jeddah and Dhahran, with over 1200 employees in the three stores. The partnership includes promoting our programmes in IKEA Saudi Arabia through email, Intranet, and information sessions. We have partnered with EHL Management, a healthcare management group in partnership with Medi-clinic, Varkey Group and GE Capital to offer online programmes from University of Liverpool, Walden University and Glion Online to their employees. They have two hospitals and eight clinics in UAE. Medi-Clinic is one of the largest private hospital groups in the world with extensive interests in South Africa, Namibia, Switzerland and Dubai. INDIA Norm Bloomberg visited India in December 2011, as part of the new B2B business development initiative. A press conference was organized in New Delhi, where Norm interacted with the Indian media and addressed their queries on Laureate`s business initiatives in India. The press meet was held in Hotel Shangri La, New Delhi and was a success in terms of media attendance.13 important media journalists attended the event from media including The Economic Times, The Times of India, Business Today, Outlook Career. The event was covered in major newspapers and education journals and magazines. AFRICA We are pleased to announce our partnership with Airtel Africa, which supports its staff in 17 operating countries in Africa. The partnership went live in November 2011 and entitles employees of Airtel Africa to additional benefits including a corporate tuition discount for the University of Liverpool’s online postgraduate certificate and master programmes. This is the first step in developing a long term partnership with this telecom industry leader. AMERICAS Ivonne Chirino-Klevans established two partnerships within the Latin American region in December 2011:  The Mexican Association for Distance and Continuing Education (AMECYD) has agreed to a partnership with Walden University. AMECYD’s mission is to provide opportunities for faculty development for all those in higher education institutions interested in online and distance learning.  American Society for Training and Development (ASTD) Puerto Rico chapter has agreed to a Walden University partnership. The ASTD is the largest association of professionals and institutions dedicated to training and development in Puerto Rico. Partnership with AMECYD The Mexican Association of Distance and Continuing Education in Mexico (AMECYD) has signed an agreement with Walden University. This agreement will help reach faculty interested in developing skills for teaching in the online learning environment in Mexico. Xavier University Matthew Reed, International Enrollment Advisor for Walden University, visited the Xavier University School of Medicine in Aruba on 17th and 18th January 2012. An Information Session was held with Xavier’s Dr. Gil Apacible, Dean of Student Affairs and Dr. Brian Mangum, Associate Professor of Epidemiology & Behavioral Sciences and former Walden student. 49 students attended, after which Mr. Reed conducted on campus recruiting efforts including one-on-one consultations with interested students. This visit will serve as the initial catalyst in cultivating Walden program awareness among Xavier’s student population. The intention of the partnership is to provide flexible and manageable options for Xavier students to pursue an additional credential, while enrolled in their med school curriculum, that will serve as an asset to them during the highly competitive residency placement process. HETS Keynote Speaker - Dr. Ivonne Chirino-Klevans The HETS consortium is a group of Universities and institutions dedicated to the promotion of online education among the Hispanic population. 27 institutions in the U.S.A., Latin America and Puerto Rico form this consortium. HETS will celebrate its conference in mid-February and has extended Dr. Ivonne Chirino-Klevans, program director at the Center for International Programs, an invitation to be the keynote speaker at their opening event. She will share the podium with the president of the Sagrado Corazon University in Puerto Rico as well as with the president of the U.S.A. Distance Learning Association.


The Informer - February 2012

Glion Online Swiss Experience proves invaluable for Enrolment team The Glion Online Enrolment team was given the opportunity in December 2011 to join the Laureate Hospitality Education – International Student Recruitment Workshop that took place at Glion’s Bulle Campus in Switzerland. The annual event brings together the key executives from Laureate Hospitality, Art and Design Education, along with Educational Counselors and Regional Admissions Directors from all over the world. More than 180 attendees were present in Bulle to gather information on the various schools, current marketing and enrollment strategies, and sharing best practices built up over the past 12 months. For many of the Glion Online team it was the first time visiting the campus, as well as having the opportunity to meet with the senior leadership of both HAD and Glion. These included Michael Huckaby, SVP Global Marketing and Enrollment for Laureate Hospitality, Art and Design Education and Philippe Attia, General Director and CEO of Glion. A number of presentations showcased the developments in each area of the business, while interactive workshops enabled attendees to discuss and understand what is projected to happen in the future. The Hospitality Industry has grown as much through networking as any other form of communication, and the 2 days spent with partners from around the world should prove invaluable to the team during the course of the next 12 months. Glion Online is one of the younger members of the Laureate Hospitality portfolio, and as such needs continued exposure to the market through these partners. The success of 2011, combined with the visible presence at such a vital event, has placed the online side of Glion firmly in the thoughts of the worldwide network at the event. In establishing and deepening these relationships, the team hopes to have increased the understanding of the programs, which in turn should lead to strong leads and applications coming from the international network. There were a number of other important features of the event which the team identified:  Learning more about the other schools within Laureate Hospitality Education, including Les Roches, Blue Mountains and Kendall and how this places us amongst our competitors  Understanding the challenges faced by partners, and how to use these to our advantage in the online enrolment of students.  The developments within digital marketing of the Glion product, and how this is set to expand further in the near future.  The theories behind branding, viewed from both an individual school aspect as well as vertically through the whole business The team was made very welcome as you would expect by our colleagues in Switzerland. This showed the value Glion Online has brought to Laureate Hospitality Education, and moving forward the event can only help strengthen the ties and bring further success to the programs.

Marketing First Vendor Summit In January 2012, the Online Marketing Team held it’s first Vendor Summit that took place over a 3 day period. Google, Education Dynamics, Educations.com, Arabian Business, ValueClick, Acca, and Adtegrity each came from various locations around the globe to discuss the Laureate vision and to strategize on how to grow the partnerships in 2012 and beyond. With three three-hour sessions each day, it was intense, insightful and very successful according to the team.


The Informer - February 2012

UoL Student Experience UoL – Changes to First Module Last year students on the MSc in International Management, MSc in Global Human Resources Management and MSc in Global Marketing programmes stated taking a combined first module. In this the content of the Foundations for Academic Success module was incorporated into the first few weeks of module one of the programme. This benefited students in two ways. Firstly, it simplified life for students, as they only had to access one classroom to complete their assignments. Secondly, it enhanced the level of academic feedback they received, as all work was graded and the grades received counted towards their end-of-module grade for module one. Starting with the March 2012 intake, additional programmes will move to the new combined first module format. The new module for Masters students runs for ten weeks, so there is no change to the length of time from a student’s start date to the end of module one, when compared to old format. Feedback from students on our Doctoral programmes has led us to reduce the foundation elements that were previously contained in the Foundations for Academic Success module. This means that the new combined first module for the DBA and EdD programmes is 11 weeks in duration (instead of 12 weeks from start date to the end of module one, as was the case with the old format). The first intakes of the new combined first module and update dates for www.liverpool-degrees.com and the Centre for Student Success are as detailed below. Programmes moving to the new combined first module in the March Intake Master of Business Administration A MSc in Information Technology A MSc in Computer Security A MSc in Software Engineering A MSc in Information Systems Management A Programmes moving to the new combined first module in the April Intake MSc in Internet Systems A MSc in Information Systems and Technology A MSc in Operations and Supply Chain Management B Master of Public Health B Programmes moving to the new combined first module in the May Intake MSc in Forensic Psychology and Criminal Investigation A Doctor of Business Administration A Master of Laws in International Business Law A Master of Laws in International Finance and Banking Law A Master of Laws in Technology and Intellectual Property Law A MSc in Project Management C Programmes moving to the new combined first module in the June Intake Doctor of Education (Higher Education) B MSc in International Accounting and Finance B MSc in Applied Psychology B MSc in Clinical Research B MSc in Corporate Finance B A = Updates will be made to www.liverpool-degrees.com in early February, and to the Centre for Student Success after the RGS point of the February intake. B = Updates will be made to www.liverpool-degrees.com in early March, and to the Centre for Student Success after the RGS point of the March intake. C = Updates will be made to www.liverpool-degrees.com in early April, and to the Centre for Student Success after the RGS point of the April intake.

If you have any questions regarding these changes please contact Roma Goodlander, Roma.Goodlander@ohecampus.com


The Informer - February 2012

Feature on … our new EAs in Gdansk On 9 January 2012, the first cohort of Gdansk University of Liverpool Enrolment Advisers visited Amsterdam for the first week of their training. The following two weeks were spent in Gdansk where the cohort continued to follow their training programme and gain the required product knowledge for them to go live as Team Enlords (“Enrolment Lords”) on Monday 30 January 2012. Below, three of the Enrollment Advisers from “Team Enlords” share their feelings: Beata Lisatowicz, Enrolment Advisor - University of Liverpool Fact - Had 2 great calls on first day of work “I’m so happy to work with Laureate, I really enjoy the experience of working in a very multinational environment. We had a taste of that in Amsterdam and I’m happy to see it translated here. The training in Amsterdam was extremely intensive but immensely helpful”. “On the first day of making the calls, I was able to put all the newly acquired knowledge into practice. I had 2 really good full calls which put me into conversation for about 50 minutes each. My spirits are up and I’m looking forward to enrolling my very first student!” Anna Królczyk, Enrolment Advisor - University of Liverpool Fact - Processed the first application “I’m very excited to work for Laureate as this is a very challenging job for me. It gives great opportunity to help people within their career development and open up new educational visions ahead of them”. “Here in Gdańsk we are like a football team - all supporting one another, adding positive energy and attitude to our work. I’m so lucky to have processed the first application from our office! I can’t wait to see the first scores on our board”.

Oskar Markiewicz, Enrolment Advisor - University of Liverpool Fact - The youngest employee “I’m said to be the youngest Laureate employee (19 years old – age revealed with Oskar’s approval), though young, it’s not my first job but certainly the first one that I can really devote myself to”. “My team is great, and the support I have received is really helpful; for every stage of the enrollment process I can get the support from my mentor, my manager & my trainer. So I hope that at the age of 68 (male retirement age in Poland) half the world will be my clients!”

Business Operations UoL MySys Update UoL will launch MySys later this year. The MySys platform includes the new Online Application (OLA), Student Information System (Banner), Customer Management (Onyx 6.0), and student portal (LLP). As the Virtual Campus is being phased out and replaced with these systems, the team is looking for solutions to replace the other VC functions that are not supported by the MySys portfolio. One of these areas is VC Dissertation Control. Dissertation Control is used to track various elements of the dissertation, for example the due date and key milestones. Dissertation milestones may be achieved by a issuing a manual approval in the system (proposal approved) or by a submission (checkpoint at month 7). The solution to replace Dissertation Control will need to capture this key information in order to provide insight - for both the dissertation student and OIE - into the student’s progress. The team is working closely with GPS counterparts to investigate possible solutions, including what is under development for Walden’s research capstone.


The Informer - February 2012

2012 National Holiday Calendar Amsterdam Office: New Year's Day

(Nieuwjaar)

Sunday

January 1st

Easter Monday

(Pasen)

Monday

April 9th

Queens Day

(Koninginnedag)

Monday

April 30th

Ascension Day

(Hemelvaart)

Thursday

May 17th

Whit Monday

(Pinksteren)

Monday

May 28th

Christmas

(Kerst)

Tuesday

December 25th

2nd Christmas Day

(2e kerstdag)

Wednesday

December 26th

New Year's Day

Sunday

January 1st

Martin Luther King Jr. Day

Monday

January 16th

Memorial Day

Monday

May 28th

Wednesday

July 4th

Labor Day

Monday

September 3rd

Thanksgiving Day

Thursday

November 22nd

Christmas Day

Tuesday

December 25th

New Year's Day

Sunday

January 1st

Good Friday

Friday

April 6th

Easter Monday

Monday

April 9th

Early May Bank Holiday

Monday

May 7th

Spring Bank Holiday

Monday

June 4th

Summer Bank Holiday

Monday

August 27th

Christmas Day

Tuesday

December 25th

Wednesday

December 26h

New Year's Day

Sunday

January 1st

Epiphany

Friday

January 6th

Easter Monday

Monday

April 9th

Labour Day

Tuesday

May 1st

Constitution Day

Thursday

May 3rd

Corpus Christi

Thursday

June 7th

Wednesday

August 15th

Thursday

November 1st

Independence Day

Sunday

November 11th

Christmas

Tuesday

December 25th

Wednesday

December 26th

Baltimore Office & USA:

Independence Day

Liverpool Office & UK:

Boxing Day Gdansk Office:

The Assumption of Mary All Saints Day

2nd Christmas Day

The Informer February 2012  

February 2012 edition of The Informer