2016 International Pool | Spa | Patio Expo

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Show Sponsor:

Show Publication:

Show Endorser:

Toll-free: 888.869.8522 | Outside USA: 972.536.6350

TABLE OF CONTENTS: 3 Experience the Expo 4 Product Categories 6 APSP 9 Conference Schedule 12 Genesis 14 Special Events 16 Building the Outdoor Experience

20 Show Floor Features 22 3 Keys to Industry Growth

24 Experience New Orleans

28 Giving Back to the Industry

EXPO HOURS: Wednesday, November 2 10:00 am - 5:00 pm Thursday, November 3 10:00 am - 5:00 pm Friday, November 4 10:00 am - 2:00 pm

Platinum Sponsor: Booth #1101

On-site Registration Sponsor: Booth #1901


Content as of July 20, 2016.


the Expo




square feet of exhibits


industry peers

This Year, The Big Easy Means Business For the first time since 2012, the International Pool | Spa | Patio Expo is headed back to New Orleans, LA. Builders, retailers, service companies, designers, landscape architects, and industry leaders for both residential and commercial will gather to conduct business, make buying decisions, and set the stage for profits in the year ahead. The 2016 theme, “Where it All Comes Together,” aligns with our mission—to bring together all segments of the pool, spa, and outdoor living industry for residential and commercial. Enjoy three days of business, networking, education, and fun! If you build, design, sell, service, repair, operate or manage pools, spas, and outdoor-related products for residential and commercial clients, this is the can’t miss event of the year!


Register NOW

Register by October 15 for extended early bird rates. Use Discount Code CM20. Discounts apply to new registrations only. Discounts not applicable to MA or NEM registrations. No refunds issued for pre-registrations.



All of the Products You’ll Find

With over 525 manufacturers and suppliers, there is a lot to explore at this year’s International Pool | Spa | Patio Expo. The show floor features booths of all size covering the complete outdoor experience, no matter what industry you’re in. Visit www.PoolSpaPatio.com to explore the exhibitor list by the products you’re looking to source!



• Barbeques / Accessories / Patio Heaters / Islands

• Construction Materials & Equipment

• Outdoor Appliances / Fixtures / Furniture

• Decking & Fencing

• Garden Accessories / Landscaping • Billiards & Gaming Recreational Products • Gazebos / Enclosures • Hot Tubs & Pools - Inground / Aboveground / Portable • Toys / Games / Floats

• Pumps & Heaters • Safety Devices • Gazebos / Enclosures • Tile • Inground Pools • Water Features / Fountains / Ponds



• Chemicals

• Commercial Pumps & Heaters

• Pumps & Heaters

• Motors

• Cleaning & Maintenance

• Filters

• Safety Devices

• Sanitation Systems

• Filters

• Safety Equipment

• Leak Detection

• Ladders & Rails

“New products that will propel you light years toward success as a water shape designer or builder.” - Andrew Kaner, MLA, SWD Registered, Aquatic Consultants, Inc. Click Here to View Exhibitor List & Floor Plan 4

www.PoolSpaPatio.com | Toll-free: 888.869.8522 | Outside USA: 972.536.6350

A Deep Dive into


From pool size to bather loads, commercial pool operators and service professionals face challenges that vary greatly from their residential counterparts. This year, the PSP Expo presents a track specifically for the commercial pool segment with sessions covering: - Model Aquatic Health Code (MAHC) - Water Chemistry and Codes for Commercial Pools - Design & Construction Considerations of Rooftop Pools - Selecting, Installing, and Maintaining Commercial UV Systems - And more! If you are servicing commercial pools, you will gain a deeper understanding of commercial procedures and be introduced to new cutting edge products and technologies that will save money, improve quality, and increase efficiency. Be sure to check out the Commercial Pavilion on the show floor, including companies like Aquatic Access, Inc., AquaGuard 5000, Chlorine Genie Inc., and Kodi Klip LLC. Visit www.PoolSpaPatio.com for a complete list of exhibitors.

Check out page 20 for education in the Commercial Pavilion and other show floor education.


Register NOW

Register by October 15 for extended early bird rates. Use Discount Code CM20. Discounts apply to new registrations only. Discounts not applicable to MA or NEM registrations. No refunds issued for pre-registrations. 5

Can You

deliver on What Consumers Demand?

According to a 2016 Gallup Survey of pool owners sponsored by The Association of Pool & Spa Professionals, pool professionals are one of the most relied on source of information about pool maintenance. And what’s more, a recent APSP membership survey indicates that education and training is the number one perceived benefit of membership. Members want access to education and training for themselves and their employees. “The Gallup consumer research findings are important because it tells us that the consumer trusts pool professionals,” said APSP President & CEO Rich Gottwald. “But the onus is on the professional to make sure they are up-to-speed on the latest technology and committed to continuing education.” Gottwald explained the importance of training and education as illustrated by the Gallup findings: “To put it another way, pool installers and the recommendations of other pool owners are the leading influences on pool installation decisions. If a pool owner loses trust through a bad retail or service professional experience, research tells us it will negatively influence the likelihood of another consumer installing a pool.” Creating and maintaining loyalty is rooted in knowledge. APSP understands this and has positioned APSP University to deliver the necessary skills and technical knowledge to meet the demands of today’s consumer. As usual, APSP University’s course offerings at the 2016 International Pool|Spa|Patio Expo is robust and includes: APSP Retail Boot Camp This must-attend 1-day course introduces the core principles of small business operations in the swimming pool business. Topics include customer service, financial operations and critical sales techniques that will have your retail team more efficient and effective. Pool & Spa Construction Course This course is perfect for novice and experienced pool and spa builders, as well as designers who need to know more about pool and spa construction. This course takes you through the APSP Builders Manual and gives you key information to conform to industry standards. 6

www.PoolSpaPatio.com | Toll-free: 888.869.8522 | Outside USA: 972.536.6350

The course covers all types of pool and spa water feature construction, and reviews the construction process in detail from design and layout to pool and spa start-up. It’s an excellent preparation for the CBP Certified Building Professional® exam. Certified Maintenance Specialist Course This course is for individuals who are interested in learning more about pool and spa maintenance basics. There are no prerequisites and new and seasonal employees are welcome. Students will learn key concepts including safety, pool circulation and filtration, maintenance, and water quality. Certified Service Technician Course This course is for experienced pool and spa service and repair technicians looking to focus and complete their skill set. Key concepts including safety, water quality, structures and finishes, circulation, hydraulics and electrical requirements will be covered. Certified Hot Tub Technician Course This course will focus on the specialized and unique needs of technicians who service and repair different makes and models of portable hot tubs. Hot tub installation, structures and finishes, service and maintenance, water chemistry, seasonal care and troubleshooting will be addressed. Through APSP University and its certification programs, pool professionals can demonstrate a commitment to training and education, and deliver the highest quality of service to the consumer and it shows. According to P.K. Data, from 2014-2015, APSP members saw their business increase an average of 11.4 percent, compared with 4.6 percent for non-members. “We have a responsibility to make sure the customer experience instills confidence,” Gottwald said. “APSP University is open to everyone in the industry who desires training rooted in best practices and standards, as we are the only industry organization recognized by the American National Standards Institute to develop and promote national standards for pools, hot tubs, and spas.” 7

HOTEL DISCOUNTS Get special offers on our official hotels with exclusive reservation perks SPECIALLY SELECTED HOTELS



Choose from a select set of hotels for convention and networking opportunities.

Easily book/manage reservations for your entire group, large or small.

No up-front cost: book today and pay when you get to the hotel.

 Hotel discounts have been secured specifically for attendees & exhibitors.

 onPeak provides VIP group service—before, during and after your stay.

 Minimize cancellation fees: it’s easy (and free) to change your reservation.

Availability at official hotels is limited. Don’t miss out… make your plans today!

www.PoolSpaPatio.com Click Here to Book Your Hotel


Where the Industry


At the forefront of the expo is a unique educational conference with proven strategies for increasing your company’s profitability and productivity. You will learn best practices and the latest technology to help you increase your bottom line, network with industry leaders, and find solutions to your business challenges. This year’s educational tracks include retail, service, builder, general business, and outdoor living.

Conference Schedule-at-a-Glance APSP Education Oct. 30 - Nov. 1

8:00 am - 5:00 pm


Pool & Spa Construction Course

Oct. 30 - Nov. 1

8:00 am - 5:00 pm


Certified Maintenance Specialist® Course

Oct. 30 - 31

8:00 am - 5:00 pm


Certified Hot Tub Technician® Course

Oct. 30 - Nov. 1

8:00 am - 5:00 pm


Certified Service Technician® Course

Oct. 30

8:00 am - 5:00 pm


APSP Retail Operations Boot Camp

Nov. 2

8:00 am - 5:00 pm

APSP Exams (various times)

Genesis Education (IACET Accredited) Oct. 30 - Nov. 1

8:00 am - 5:00 pm


CONSTRUCTION 201: Basic Pool Construction

Oct. 30

8:00 am - 5:00 pm


DESIGN 101: Introduction to Perspective Drawing

Oct. 31 - Nov. 1

8:00 am - 5:00 pm


DESIGN 231: Color Theory & Its Application

Oct. 31 - Nov. 1

8:00 am - 5:00 pm


DESIGN 211: Elements of Design

Oct. 31 - Nov. 1

8:00 am - 5:00 pm


ENGINEERING 211: Basic Fluid Engineering

Specialty Education Oct. 31 - Nov. 1

8:00 am - 5:00 pm


NSPF Certified Pool/Spa Operator Certification Course® (CPO)

Nov. 2

8:00 am - 5:00 pm


National Plasterers Council Start-Up Certification

Nov. 2

2:00 pm - 5:00 pm


NPC Startup Re-Certification Class

Nov. 2

1:30 pm - 2:30 pm


U.S. Residential Pool Markets Report

Check out page 20 for education on the show floor including Commercial Education, Splash Talks, Hayward School of Business, and the Genesis Lifestyle Program.


3:30 pm - 5:00 pm

8:00 am - 9:45 am

November 2 WE01

CONSTRUCTION 231: Efficient Installations: Equipment, Controls & Underwater Speakers | Speaker: Paolo Benedetti


BUSINESS 262: Strong Company Culture Reaps Strong Profits Speaker: Bill Kent


DESIGN 371: Remodel Candidate - Opening The Door To Possibilities Speaker: Mike Nantz


Selling the Whole Backyard Lifestyle | Speaker: Tony Rodriguez and Panel


UV and/or Ozone for Recreational Water Treatment | Speaker: Ray Denkewicz


Selling the Turn Key Spa Job | Speaker: Juliet Phelps


How to Design Swimming Pool Estimating Programs with the Numbers Spreadsheet | Speaker: Greg Kearns


Leadership Skills for Construction Contractors | Speaker: Jeff Stokes


Using Key Performance Indicators (KPI's): Grow Sales and Profitability in your Specialty Retail Store | Speakers: Brian Quint, Dennis Marunde, Chris Curcio


How to Find and Hire Top Performers | Speaker: Jeff Stokes


Generate Better Leads on Your Website and Nurture Those Leads Utilizing Sales Funnels | Speaker: Bruce Porter


VGB Pool & Spa Safety Act 2016 – What’s New? | Speaker: Steve Barnes


The 10 Keys to Service Department Success | Speaker: Matt Gohlke and Nick Day


Be an Undercover boss. Create a team your competition wants to steal! Speaker: Anne Obarski


Pool Shell Structural Failures- Case Studies | Speaker: Rob Holmer

8:00 am - 9:30 am

November 3



ENGINEERING 406: The Technical Aspects of Shotcrete | Speaker: Bill Drakeley


BUSINESS 251: Teaching Employees to Think Like Owners | Speaker: Scot Hunsaker


CONSTRUCTION 171: Project Profiles - Grass Edge Overflow, Clear Underwater Panels and More | Speaker: Brian Van Bower


10+ Tools Tip, and Techniques To Attract, Hire, and Retain Top Talent Speaker: Mel Kleiman


Designing Your Showroom to Maximize Customer Experience & Sales Speaker: Brian Dyches


Cutting Edge Leak Detection Methods and Structural Repair Solutions Speaker: Darren Merlob


Design and Build the Ultimate Outdoor Living Experience - Outdoor Rooms and Patio Sizing - (Part 1 of 2) | Speaker: Scott Cohen


The Trifecta of Pool Construction: Deliver a Winning Design with Efficiency, Safety and Hydraulics | Speaker: Dan Johnson, Steve Barnes


How to Stay Cool When Things Heat UP! | Speaker: Jan M. McLaughlin www.PoolSpaPatio.com | Toll-free: 888.869.8522 | Outside USA: 972.536.6350

9:45 am - 11:15 am 3:30 pm - 5:00 pm


Electrical Bonding & Grounding | Speaker: Bill Hamilton


CONSTRUCTION 171: Project Profiles - An Interactive Discussion on Design and Construction (Translation to Spanish) | Speaker: Joan Roca


DESIGN 363: Design Considerations for Commercial Water Features Speaker: John Foster


Design and Build the Ultimate Outdoor Living Experience - Outdoor Rooms and Patio Sizing - (Part 2 of 2) | Speaker: Scott Cohen


Creating an Incredible Team (Employee Optimization) | Speaker: Benny Friesen


Why am I at Fault? Avoid Being Sued for Every Pool-Related Problem Speaker: Ray Arouesty


Why Fiberglass Pool Demand Has Tripled In The Last Decade Speaker: Moderator: Steve Barnes, Panelists: Jason Hughes, Curt Prystupa, Rick Black, Juanita Felix


How to Position Your Retail Business for Increased Sales in 30 Days Speaker: David Carleton


Pool Pump Efficiency...The Dogs Days are Dead | Speaker: Jeff Farlow


12 Key Final Management Aspects: What your Accountant is Not Telling You! Speaker: Tom Shay


New Trends in Retail Design and Smart Tips for Fresh Visual Merchandising Speaker: Linda Cahan


This Isn’t Your Father’s Pool: What You Need to Know About the Next Generation of Codes & Permits | Speaker: Shawn Still


5 Secrets to Sales Success | Speaker: Mario Rossetti


A Six-Pack Of Solid Ideas To Make Your Business More Successful! Speaker: Dave Fellman

8:00 am - 9:45 am

November 4 FR01

CONSTRUCTION 151: Proper Installation With a Comprehensive Plan (DID) Design, Install and Documentation | Speaker: Nate Mullen


CONSTRUCTION 308: The Beauty of the Edge - The Definitive, Internationally Acclaimed Vanishing Edge & Water-in-Transit Design | Speaker: Skip Phillips


Increase Profits through Customer Loyalty | Speaker: Connie Sue Centrella


The Impact of Digital on the Selling Environment & Brand | Speaker: Brian Dyches


9 Steps to Spa Pool Marketing Success! | Speaker: David Carleton


The Backyard that Compliments the Home Style | Speaker: Mike Farley


Intermediate Water Chemistry & Testing | Speaker: Wayne Ivusich

“The PSP conference classes are crucial to growing our business. It’s the one place where I can get immediate information to increase our sales and margins.” – Jamie Braddy, Parrot Bay Pools & Spas 11


www.PoolSpaPatio.com | Toll-free: 888.869.8522 | Outside USA: 972.536.6350


World Class With a Touch of Class

Attendees of the 2016 International Pool I Spa I Patio Expo will enhance their experience at the show with a lineup of events organized by one of the world’s most respected group of experts in watershape design, Genesis. Genesis is pleased to present the Genesis Design-BuildLandscape Pavilion, the Genesis Lifestyle Program, and new seminars in the show’s conference program. The Genesis Design-Build-Landscape Pavilion features hundreds of products and services targeting builders, engineers, architects, and designers. Experience the Genesis Lifestyle Programs and enjoy one-on-one discussions with the industry’s top designers and Genesis builders through educational sessions and events such as project profiles, wine tasting and more. During the expo, the Genesis Lifestyle Program will offer 7 sessions in the Lifestyle Booth; free to all registered attendees. The Lifestyle Program courses cover outdoor design trends, lighting, business, as well as great discussions on design and construction. Each course is presented by highly respected experts in their fields. Genesis will offer 10 additional seminars as part of the PSP Expo’s educational program. Classes are available for registration with your purchase of a Super Pass or Day Pass. Genesis Family Reunion and Winemaker Dinner Timberlane Country Club | Thursday, November 3 | $175 Join us for this once-a-year opportunity to connect with fellow Genesis students, sponsors, faculty and industry personnel on this special occasion. Enjoy incredible wines selected by Steve Griessel from Betz Family Winery (Woodinville, WA) and relish extraordinary gourmet foods prepared by Chef Charity Moore. Advance registration is required. Sponsored by:

Join the Society of Watershape Designers™ Genesis Students aspire to become members of the Society of Watershape Designers™ – progressing from SWD “Associate” to “Registered” and, ultimately, “Master” in the field of pool design and construction. The three SWD certification levels are defined by specific criteria of professional attainment and personal achievement.

For more information, please visit www.genesis3.com


Get Down to Business, then Simply

get down.

Originally built in the early 1820s as a sugar refinery, Generations Hall offers a glimpse into a bygone era. The venue showcases artwork by prominent artists George Schmidt & Xavier deCallatay depicting the history of New Orleans Jazz.

Friday, November 4 | 1:00 pm - 1:30 pm | Booth #1776 This isn’t just any ordinary pool party. Hosted by Brett and Wayde from Animal Planet’s Tanked, the Pool Prize Party distributes thousands of dollars in cash and prizes. Last year we gave away a backyard makeover! Join us to also honor the 2017 recipients of the Water for a Warrior as they award a new pool to assist a wounded veteran.


www.PoolSpaPatio.com | Toll-free: 888.869.8522 | Outside USA: 972.536.6350

Welcome Party at Generations Hall

Wednesday, November 2 | 5:15 pm - 7:15 pm The Welcome Party at Generations Hall celebrates the opening of the show and New Orleans, a city rich in culture and flavor. Make new friends while experiencing the French Quarter’s southern hospitality with food, drinks, and music. Be sure to select this event during registration as it sells out every year. Must be 21 years of age with valid ID and PSP registration badge. Free admission to conference attendees; $60 for Expo attendees. Must register to attend.

Thursday, November 3 | 5:15 pm - 7:15 pm Cross the street from the convention center to Sugar Mill’s courtyard—the backdrop for this year’s BBQ Bash. This is your opportunity to get a closer look at the products you saw earlier on the show floor through culinary samplings cooked on sponsor-featured grills. Relax with complimentary beer, water, and soda. Free admission, pre-registration required.

Premier Sponsor:


Register NOW

Register by October 15 for extended early bird rates. Use Discount Code CM20. Discounts apply to new registrations only. Discounts not applicable to MA or NEM registrations. No refunds issued for pre-registrations. 15

Building the Outdoor

living experience Divide & Conquer by Scott Cohen

The biggest trend in backyard homeimprovements is the breaking up of backyard space into different outdoor rooms. It’s not just about the pool and spa anymore, as home owners are asking their designers and contractors to help them divide the backyard into distinctly different outdoor spaces. Clients today want outdoor living rooms, dining rooms, and outdoor kitchens, in addition to their swimming pool decks. Savvy designers of pools and spas can capitalize on this growing trend by learning more about concrete patio sizing, flooring finishes, flow through the yard, patio covers, bbq counter construction, and the clients’ entertaining needs. At my firm, The Green Scene Landscaping and Pools in California, we design and create many different types of outdoors rooms, and I’ll be discussing them all in my outdoor room seminar, “Design and Build the Ultimate Outdoor Living Experience: Outdoor Rooms and Patio Sizing (Parts 1 and 2)” on Thursday, November 3. For a truly ultimate outdoor living experience, you will need to add an outdoor kitchen. People have always congregated around food and drink, and outdoor kitchens take advantage of this tendency. Whether it’s a night of revelry with a crowd, a relaxing evening with the family, or a romantic alfresco dinner for two, the outdoor kitchen serves as a natural gathering space that draws people together. There’s another reason outdoor kitchens are booming: property value. Homeowners recognize that an outdoor kitchen adds significant value to a home with a comparatively low investment. In some areas, outdoor kitchens have even become an expected amenity for a comfortable home. In others, an outdoor kitchen is a standout feature, offering a valuable edge in any housing market. The outdoor kitchen is the fastest growing home-improvement category. We will be discussing design and construction of bbq counters, outdoor living rooms, and dining areas in my seminar “Build the Ultimate Outdoor Living Experience” To keep everyone in the right zone, it’s important to choose a layout that not only works well for cooking but also makes for a fun, comfortable party. The grill itself is often the center attraction. Make sure there’s plenty of space nearby for several people to sit and watch the action. “Nearby” doesn’t mean “next to”. Your guests shouldn’t feel like they’re risking singed eyebrows when they’re supervising the cook.


www.PoolSpaPatio.com | Toll-free: 888.869.8522 | Outside USA: 972.536.6350

Design by Scott Cohen for www.GreenSceneLandscape.com.

Design by Scott Cohen for www.GreenSceneLandscape.com.

Design by Scott Cohen for www.GreenSceneLandscape.com.


Design by Scott Cohen for www.GreenSceneLandscape.com.

Design Designby byScott ScottCohen Cohenfor forwww.GreenSceneLandscape.com. www.GreenSceneLandscape.com.

In addition to spaces at a bar or dining counter, many backyard kitchens include additional areas for dining and relaxing. Don’t think you need a space big enough to accommodate all your guests in one large expanse. Instead, think about human party behavior and observe it at the next get-together you attend. Instead of gathering in one big ‘herd’, people at a larger party will naturally group together in small conversational clusters. Design your dining and mingling areas around this tendency by providing several outdoor rooms to accommodate small groups. A series of interconnected spaces is a better fit for many yards and helps create the ultimate outdoor living experience. Provide destinations in the garden by connecting these gathering spots with welcoming pathways (this is called ‘wayfinding’ in the designer biz). Use focal points, seat walls, fountains, ponds, arbors, and fragrant plantings to create interest at different locations and draw guests out into the yard space. OUTDOOR DINING ROOM Size this patio based on the number of people you plan to host regularly. A 48” round table can seat 6-8 people depending on the size of the chairs. The minimum patio diameter that will accommodate one 48” round table is 10’ 6”. This allows enough space to pull out chairs, but not much walk-around space. For larger patios designed to accommodate more than one table, leave a three foot buffer zone to accommodate passing guests. A minimum 12’ to 14’ diameter allotment for each 48” round table will provide this buffer. OUTDOOR LIVING ROOM A Living Room Patio - Size this patio around the furniture you’ll use here. A big trend in outdoor living room furniture is using “deep seating” patio furniture. Deep seating mimics your indoor couch, love seats, lounge chairs, and coffee table styling. A good rule of thumb is to size living room areas at approximately 16’ by 18’. Where possible, leave a 3’ pathway clear of furniture to allow for good traffic flow through the garden. BISTRO PATIO Many homeowners and their guests appreciate a small, more intimate space to enjoy a meal for two or a quiet conversation. A small patio that accommodates a two-seater bistro table works well here and can be created almost anywhere including a side yard or in little back corner destination spots. A good standard size for a patio area like this is about 6’ to 7’ in diameter. As you can see, there are many options for turning an outdated or bare landscape into a backyard retreat. All it takes is a designer who has the ability, product and design knowhow, and an experienced, licensed contractor to make your dream a reality. I like to provide my clients with a one-stop shop. As a licensed landscape, general, and pool contractor, my firm is able to build the swimming pool, spa, and entire dream yard. I don’t advocate working outside your area of expertise, but it’s a good idea to partner up with a landscape firm or general contractor to be able to offer your clients a complete outdoor package.

About Scott Cohen

Scott Cohen is an acclaimed garden designer, author, and licensed contractor in landscape, pool and general construction whose award-winning work has been frequently showcased on HGTV and in numerous books and national magazines. A charismatic and entertaining speaker, Cohen is also the author of 10 design and construction books, including the awardwinning Outdoor Kitchen Design Workbook, Poolscapes, The Candid Contractor, and Outdoor Fireplaces and Fire Pits. A 3-time Masters of Design Award winner, Scott has been featured on several Home and Garden Television shows such as Cool Pools and Get Out, Way Out! He also serves as a member of the California Contractors Board Industry Expert Program, as a construction defect expert witness, and continues to lobby for ethical Workers’ Compensation practices in the construction industry. 19

Show Floor Features and


Casual Furniture Marketplace Your opportunity to connect with manufacturers, make business deals, and discover the newest exterior design furniture.

Outdoor Living Pavilion Explore and compare several manufacturers offering all product variations that make up outdoor living. Outdoor Living Pavilion Sponsor:

Commercial Pavilion Visit this pavilion to find leading manufacturers supplying creative and innovative products, designs, concepts, tools and services for the commercial sector.

Product Showcase, Booth #1277 Find exactly what you need to keep your business on the cutting-edge by seeing, trying and comparing the latest new, cool, and green products. Official Publication:

Sponsored by:

APSP Pavilion Visit the APSP Pavilion in booth #2251 to view our 2016 APSP International Award of Excellence winners and enjoy our member lounge.

Genesis Design/Build/Landscape Pavilion See products and services from leading manufacturers supplying creative and innovative products, designs, concepts, tools, and services for the residential and commercial sector. 20

Sponsored by:

Hayward School of Business, Booth #2321

Experience small group business training to sharpen and hone your business acumen to increase the effectiveness and productivity of your business. Nov. 2 11:00 am - 12:00 pm H1: Coaching for Improved Performance | Speaker: Jeff Stokes 1:30 pm - 2:30 pm H2: Sales Excellence | Speaker: Mario Rossetti 3:00 pm - 4:00 pm H3: Business Vision: Building a Business that Fits Your Life | Speaker: Benny Friesen

Nov. 3 11:00 am - 12:00 pm H4: Hire Tough, Manage EasyŠ | Speaker: Mel Kleiman 1:30 pm - 2:30 pm H5: Basic Financials 101 | Speaker: Tom Shay 3:00 pm - 4:00 pm H6: Guide to Digital Marketing for Growth | Speaker: Bruce Porter

Commercial Education, Booth #2369

Sponsored by:

Commercial Pavilion Publication:

Daily sessions covering important commercialrelated topics, including: Nov. 2

11:30 am - 12:30 pm C1: Model Aquatic Health Code | Speaker: Douglas Sackett 2:00 pm - 3:00 pm C2: Water Chemistry and Codes for Commercial Pools | Speaker: Ellen Meyer, Lonza

Nov. 3

11:30 am - 12:30 pm C3: Design and Construction Consideration of Rooftop Pools | Speaker: Rob Holmer, Terracon Consultants, Inc. 2:00 pm - 3:00 pm C4: Tech Speak: Selecting, Installing and Maintaining Commercial UV Systems Speaker: Marty Fisher, Delta UV Ultraviolet Solutions

Nov. 4

10:30 am - 11:30 am C5: Visit www.PoolSpaPatio.com for session details.

Splash Talks, Booth #1869

A casual learning environment on the show floor offers an intimate setting where you’ll learn about hot topics affecting the industry. Some of the topics being presented are: Improve Efficiency and Reduce Costs, Exploding your Business through Marketing and Branding, Talking to your Customers About Drowning Prevention, and Utilizing YouTube to Market Your Business.

Genesis Lifestyle Program

Experience the Genesis Lifestyle Programs and enjoy one-on-one discussions with the top industry designers and builders through education sessions and events such as project profiles, wine tasting, and more. Nov. 2 10:30 am - 11:30 am G1: CONSTRUCTION 232: Designing and Installing Underwater Windows Speakers: Jason Jovaag/Chris Trevathan 12:00 pm - 1:30 pm G2: DESIGN 131: Identifying New Business & Design Trends | Speaker: Feras Irikat 2:30 pm - 4:00 pm G3: BUSINESS 111: Genesis Lifestyle Program | Speakers: Brian Van Bower and Steve Griessel, Betz Family Winery

Nov. 3 11:30 am - 1:00 pm G4: ENGINEERING 402: Difficult Sites - Technically Demanding Projects and Cast-in-Place Concrete | Speaker: David Peterson 1:30 pm - 2:30 pm G5: DESIGN 123: Trends in Outdoor Design | Speaker: Kate Wiseman 3:00 pm - 4:30 pm G6: CONSTRUCTION 171: Project Profiles - An Interactive Discussion on Design and Construction | Speakers: Skip Phillips and David Penton

Nov. 4 10:30 am - 12:00 pm G7: DESIGN 345: The Art of Landscape / Architectural Lighting and How to Paint A Lighting Portrait | Speaker: Nate Mullen 21

3 Keys to Industry


The pool, hot tub and aquatic industry exists to help more people live happier and healthier lives. Every segment of the aquatics industry contributes to this effort: manufacturers and distributors, designers and builders, service companies, retailers, and aquatic facility managers and operators. Industry growth is entirely dependent on three factors that prevent contraction and build demand: • Enabling people who wouldn’t normally get in the water to start doing so. In other words, teaching people to swim. • Encouraging people to participate in activities in or around the water. In other words, prevent drowning, disease, injuries, and bad experiences. • Motivating people who do participate in water activities to engage in them more frequently. NSPF and Genesis aim to be the preeminent educators in the market, with training that is technically sound, convenient, and beautifully designed. We provide educational products and certification programs that help keep pools safer and keep pools open, and that encourage more people to participate in activities in and around the water. Any environment that contains water presents a hazard. It is important to make all water environments safer to reduce the inherent risk. To achieve this, NSPF trains about 35,000 professionals each year, to better enable them to help make pools safer and more efficient. NSPF training reaches students through various mediums: the classroom, online courses, and through blended format training. Many materials are available in Spanish. Each year, Genesis training helps hundreds of designers and builders create pools that are more efficient, soundly designed, and beautiful. Genesis students aspire to become members of the Society of Watershape Designers™ – progressing from SWD “Associate” to “Registered” and, ultimately, “Masters” in the field of pool design and construction. All NSPF/Genesis training complies with International Association of Continued Education Training (IACET) educational standards, earning students Continuing Education Units (CEUs). NSPF and Genesis also invest heavily in building industry demand. The organizations have funded over $2 million in research on the health benefits of aquatics. They collaborate with many organizations that promote water activity, including Water Safety USA (comprised of 13 leading aquatic safety organizations,) USA Swimming’s Swim Today program, and the Water Quality & Health Council, among others. NSPF’s Step Into Swim™ initiative is working effectively around the country to create one million swimmers in ten years. And, our social media promotion and print advertising shines a favorable light on the value of pools and hot tubs. Thank you to all of the individuals who choose NSPF and Genesis training for personal and professional enhancement. And, thank you to all sponsors of our programs. NSPF and Genesis are committed to stewarding your investment to create a healthier and more prosperous future for aquatics. 22

www.PoolSpaPatio.com | Toll-free: 888.869.8522 | Outside USA: 972.536.6350

“The world needs more swimmers. Our industry needs more professionals. Attend the PSP and learn from the very best in their field how to combine beauty, functionality and safety in your work to bring more people to water.� - Thomas M. Lachocki, Ph.D., National Swimming Pool Foundation CEO


Welcome to the Big Easy A timeless city with a unique way of life, New Orleans is steeped in European traditions and Carribean influences. The picturesque Big Easy draws curious minds with sweet sounds of jazz and the enchanting aroma of savory spices. New Orleans is a haven for culture, a sensory overload, and an authentic experience.

Experience NOLA like a Local By Brandi McElhaney

PSP Expo Senior Conference Manager, Brandi McElhaney grew up in N’awlins and is the resident expert on all things NOLA. Here are a few her favorite savors, sights, and sounds in the Crescent City.

Taste NOLA

1. Café du Monde Open 24 hours. “Wear white so the beignets’ powdered sugar blends in with your clothes.” 2. Casamento’s Serving oyster sandwiches and specialties for over 90 years. (not pictured on map) 3. Cooter Brown’s Over 400 beers and the best cheese fries you’ll ever taste! 4. Deanie’s Seafood My personal favorite. Great gumbo and crabmeat au gratin.

11. Palace Café Contemporary Creole food in an upbeat and lively grand café. 12. Port of Call Stop in for a late night burger. Beware of the Monsoon, a fantastic rum-based concoction. 13. Tommy’s Cuisine With more than a decade of rich New Orleans history, this elegant stop attracts several famous faces.

5. Desi Vega’s Steakhouse Sizzilin’ steaks, Desi was groomed by culinary experts including Emeril Lagasse. 6. Drago’s Seafood Famous charbroiled oysters. 7. Gumbo Shop Award-winning gumbo! 8. Jacques Imo’s Feeling adventurous? Try the alligator cheesecake.

Café du Monde

9. Mother’s Restaurant Down-home Southern fare since 1938. 10. Mulate’s Zydeco music paired and a delicious barbeque shrimp po-boy. Walking distance from the show.

Imo’s www.PoolSpaPatio.com | Toll-free: 888.869.8522 | Outside USA: Jacques 972.536.6350 24






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Port of Call

the official hotel partner for PSP

Palace CafĂŠ

onPeak brings you the lowest rates, best hotels, and great amenities for your trip to NOLA. onPeak also provides flexible booking policies, great group tools and a full team of wonderful customer service agents to ensure you have a smooth booking process. 25

Big Easy


See NOLA 1. French Market Flea market shopping and food. 2. Frenchmen Art Market Local handmade goods and jewelry for sale on weekend evenings. 3. Jackson Square Weekend street performers and art, near Café du Monde. 4. Riverwalk New Orleans Shopping Outlet shopping right by the convention center. 5. Steamboat Natchez Boat Ride Enjoy New Orleans hospitality, steamboat style!

Hear NOLA 1. Famous Door Live music in the heart of the French Quarter. 2. Funky 544 Dance the night away with live rhythm and blues. 3. Lafitte’s Blacksmith Shop Beer and frozen drinks since the 1700s and live piano. 4. Little Gem Saloon An intimate space to honor the city’s class jazz roots. 5. Maple Leaf Bar Where local up-and-comers play new material. (not pictured on map)



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Giving Back to the


The PSP Expo is where the industry meets for business but we’re also proud to partner with organizations that support growth and assistance in the industry and community. When registering for the expo, consider a tax-deductible donation to one of these organizations:

World of Recreational Water Foundation [Tax ID #46-1567540]

The World of Recreational Water (WRW) Foundation is an international nonprofit foundation that, in collaboration with The Association of Pool & Spa Professionals (APSP), advances and fosters responsible use of scarce water resources and represents, defends, and promotes the sustainable use of recreational water. Guided by science, WRW (a 501(c) (3) organization) promotes emerging technologies, supports research into the conservation and energy efficient use of recreational water, and underwrites education and training to advance sustainable recreational water environments and practices for pools, spas and hot tubs worldwide.

Step Into Swim Program [Tax ID #52-6081248]

Did you know swimming can improve the lives of people of all ages, races and health status? The National Swimming Pool Foundations [NSPF] Step Into Swim Program is investing in the next generation of swimmers: for fun, for fitness, for family safety. The Step Into Swim™ Campaign is a 10-year initiative to create 1 million more swimmers. Organized by non-profit, 501(C)(3) National Swimming Pool Foundation®, the campaign raises funds that are directly given to leading learn-to-swim organizations. The Foundation has matched dollar for dollar every donation given in 2012. Supporters of the campaign believe that investing in the next generation of swimmers – for fun, for fitness, for family safety – and teaching people of all ages and ethnicities, is a necessary investment and will improve the health and future of our nation.

Water for a Warrior [Tax ID #47-4109782]

Water for a Warrior selects combat wounded veterans each year to be the benefactors of swimming pools to aid in their therapy, recovery, and fitness and supports veterans by providing products and services such as hot tubs, accessories (rails, lifts, etc.), orientations, clean-ups, and more.


www.PoolSpaPatio.com | Toll-free: 888.869.8522 | Outside USA: 972.536.6350


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