Page 1

Also available in Sri Lanka, Malaysia, Singapore, Thailand, Taiwan, China & Hong Kong

Modern Packaging & Design

November-December 2012


Pharma packaging: Towards safe, simple and sustainable ackaging, especially for pharmaceuticals, has come a long way and how! Along with addressing simpler objectives such as developing good designs and clearly communicating with customers, pharmaceutical packaging today has to deal with an array of complex considerations. These include staying ahead of several counterfeit means and methods, meeting patient compliance, ensuring drug integrity as well as effectively balancing child-resistance and accessibility for the elderly.


This set of continuing challenges has kept the creativity quotient of the pharmaceutical industry on fast track! Innovations such as prefilled syringes, blow fill seal vials, powder applications, among others have spurred further growth in pharmaceutical packaging. Further, it has enabled the pharmaceutical packaging companies to be ranked among the leading innovators in the industry. The global pharmaceutical packaging market, which currently stands at over $ 20 billion a year, has been continuously on the move and has witnessed healthy growth over the recent years. Moreover, the impact of technology is crystal clear on this fast emerging sector. Case in point is the global market for nano-enabled packaging for blisters, which was $ 941 million in 2008, is expected to touch $ 2.1 billion by 2014. As far as the Indian pharmaceutical packaging market is concerned, it is projected to reach $ 50 billion by 2015, according to a McKinsey report. Given the increasingly competitive environment, diverse pharmaceutical products, and growing threat of counterfeits, the pharma and biopharma companies are constantly in the lookout for the right packaging partners that can not only augment operational expertise & flexibility, but also add value to their product bouquet. In line with the latest industry trends, pharmaceutical packaging seems to be focussing on brand identity as a key component of differentiation strategy in addition to ensuring product safety, compliance and cost.

Editorial Advisory Board P V Narayanan Member of Board APEDA (Ministry of Commerce)

M K Banerjee Director-Creativity & Innovations (Global) Essel Propack Ltd

That said, there have been some significant developments towards brand protection. Over and above primary packaging, secondary packaging, such as label safeguards, carding & cartoning, and tamper evident seals, are providing additional layers of product protection. Another emerging trend involves patient-friendly compliance packs that are highly sought after among packaging solutions these days. Going forward, pharmaceutical packaging will be required to continue to deliver the goods in line with most other packaged products, where reliability and speedy solutions become the hallmark of success. It will be only appropriate to add here that the special functionalities in it should further reduce the environmental footprint and help in ensuring drug & patient safety.

R Krishnamurthy Director-Marketing & Operations Orient Press Ltd

S Das Managing Director Nordson India Pvt Ltd

Manas R Bastia

Modern Packaging & Design November-December 2012




Special Focus Glass Packaging


Glass in food & beverage packaging ................32

Insight & Outlook Pharmaceutical Packaging

Glass packaging.....................34 Interface: C S K Mehta ........36 Roundtable ............................37

Advanced pharma packaging ..................... 42 Packaging for specialty pharma products ... 44 Interface: Sundeep Prabhu ............................ 46 Ajit Singh ...................................... 48 B Pal S Puri .................................. 49 Packaging specification .......................... 50 Packaged goods size ............................... 52 Technology in printing and packaging .. 54 Brand reputation .................................... 56

Automation Trends


Robotic top loading solutions: Ensuring flexibility with integrity

Energy Management


Blister packaging: Creating value, retaining quality

Policies & Regulations


Packaging for generics: Impact of government policies on intellectual property protection



Primary packaging: Smart solution for drug stability

Tips & Tricks


Glass recycling: Steps to ensure better processing

Event Preview


International Packtech India 2012: An all-encompassing show for stimulating innovation


PackPlus 2012: Leveraging the Indian advantage

In Conversation With


Vijay Shah, Director, Piramal Glass Ltd

Event Report


Speciality Films and Flexible Packaging, Global Conference 2012: An all-in-one packaging platform

Highlights of Next Edition Special Focus: Beverage Packaging Insight & Outlook: Filling, Sealing & Strapping

REGU L AR SEC T ION S Editorial ................................. 7 News, Views & Analysis ...... 12 Technology & Innovation .... 18 Design Innovation................ 20 Projects ................................. 68

Tenders ................................. 69 Event List............................. 70 Book Review ........................ 76 List of Products.................... 87 List of Advertisers ................ 88

Facility Visit


Himalayan Group of Industries: Spearheading sustainability in packaging Cover design: Sharad Bharekar

Details on pg no. 70

Note: ` stands for Indian rupee, $ stands for US dollar and ÂŁ stands for UK pound, unless mentioned otherwise

Modern Packaging & Design November-December 2012


Business Insights •Technologies•Opportunities

FOUNDER & EDITOR, NETWORK 18 Raghav Bahl PRESIDENT & EDITORIAL DIRECTOR, TV 18 Senthil Chengalvarayan SENIOR EDITOR Manas R Bastia EDITORIAL TEAM Swati Sharma, Lionel Alva, Sweta M Nair, Archana Aroor, Avinash Pandey Anwesh Koley (Delhi), Avani Jain (Ahmedabad) ASSISTANT ART DIRECTOR Varuna Naik DESIGN Sharad Bharekar CHIEF PHOTOGRAPHER Mexy Xavier PHOTOGRAPHY Neha Mithbawkar, Joshua Navalkar BUSINESS CONTROLLERS Lovey Fernandes, Akshata Rane, Surekha Karmarkar, Deepak Bhatia, Ashish Kukreti, Shwetha ME, Jayashree N, Shefali Mahant



PRODUCTION TEAM Surekha Karmarkar, Ravikumar Potdar Ravi Salian, Sanjay Shelar

OVERSEAS CONTACT CHINA 1001 Tower 3, Donghai Plaza, 1486 Nanjing Road, West, Shanghai 200040, China Tel: +86-21 6289 – 5533 Ext. 368, Fax: +86-21 6247 – 4855 (Craig Shibinsky) Email: Ringier Trade Media Ltd

Ringier Trade Media Ltd HONG KONG 9/F, Cheong Sun Tower, 118 Wing Lok Street, Sheung Wan, Hong Kong Tel: +852 2369 – 8788 Ext. 21, Fax: +852 2869 – 5919 (Octavia Au-Yeung) Email:

TAIWAN Room 3, Fl. 12, No. 303, Chung Ming S. Rd., Taichung, Taiwan Tel: +886-4 2329 – 7318 Ext. 16, Fax: +886-4 2310 – 7167 (Sydney La) Email: Ringier Trade Media Ltd

Ringier Trade Media Ltd

GERMANY, AUSTRIA, SWITZERLAND Tel: +41-44 734 0472, Fax: +41 44 734 0680 Email: USA Tel: (513) 527-8800 Fax: (513) 527-8801 Email:

USA Alfredo Domador, 6505 Blue Lagoon Drive, Suite 430 Miami, FL. 33126, USA Tel: (305) 448-6875, Fax: (305) 448-9942

GROUP CEO, NETWORK 18 B Sai Kumar CEO-NETWORK 18 PUBLISHING Sandeep Khosla EVP-HUMAN RESOURCES Sanjeev Kumar Singh ASSOCIATE VICE PRESIDENT Sudhanva Jategaonkar ADVERTISING SALES Shashin Bhagat (Ahmedabad) Mahadev B (Bengaluru) Hari Hara Subramaniam (Chennai) Balakrishnan S (Coimbatore) Surendra Agarwal (Delhi) Dominic Dsouza (Hyderabad) Ameya Gokhale (Indore) Sandeep Arora (Jaipur) Abhik Ghoshal (Kolkata) Inder Dhingra (Ludhiana) Olwin Dsouza (Mumbai) Rohit Dass (Pune) Vipul Modha (Rajkot) Chirag Pathak (Vadodara) MARKETING TEAM Ganesh Mahale, Prachi Mutha, Akshaya Jadhav


DISTRIBUTION HEAD Sunil Nair DEPUTY GENERAL MANAGER Manoj Palsay SENIOR MANAGER - SUBSCRIPTIONS Sheetal Kotawdekar CO-ORDINATORS Rahul Mankar, Anant Shirke, Sarita Quadros, Chaitali Parkar, Kamlesh Mathkar, Vaibhav Ghavale


SUBSCRIPTION SERVICES For subscription queries, write to or call +91 22 30034631-34 or toll free 1800 200 1021 PERMISSIONS For subscription to copy or reuse material from Modern Packaging & Design Write to • Monthly Issue Price: ` 100 • Annual Subscription: ` 450

Views and opinions expressed in this magazine are not necessarily those of Network18 Media & Investments Ltd (Network18)*, its publisher and/or editors. We at Network18 do our best to verify the information published but do not take any responsibility for the absolute accuracy of the information. Network18 does not accept the responsibility for any investment or other decision taken by readers on the basis of information provided herein. Network18 does not take responsibility for returning unsolicited material sent without due postal stamps for return postage. No part of this magazine can be reproduced without the prior written permission of the publisher. Network18 reserves the right to use the information published herein in any manner whatsoever. Printed by Mohan Gajria and published by Lakshmi Narasimhan on behalf of Network18. Senior Editor: Manas R Bastia Printed at Infomedia 18 Ltd, Plot no.3, Sector 7, off Sion-Panvel Road, Nerul, Navi Mumbai 400 706, and published at Network18, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai - 400 028. Modern Packaging & Design is registered with the Registrar of Newspapers of India under No. MAHENG / 2008 / 27106. Network18 does not take any responsibility for loss or damage incurred or suffered by any subscriber of this magazine as a result of his/her accepting any invitation/offer published in this edition. *Ownership of this magazine stands transferred from Infomedia18 Ltd (Infomedia18) to Network18 Media & Investments Ltd (Network18) in pursuance of the scheme of arrangement between Network18 and Infomedia18 and their respective shareholders and creditors, as approved by the Hon’ble High Court of Delhi and the necessary approval of Ministry of Information and Broadcasting is being obtained.

Modern Packaging & Design November-December 2012



MeadWestvaco Corporation expands presence in Indian packaging market

MeadWestvaco Corporation corporate headquarters

MeadWestvaco Corporation (MWV ) reported the signing of a definitive agreement to acquire Ruby Macons Ltd from Alibhai Nathani and family for undisclosed terms and conditions. This acquisition has come in time when strong retail segment and the

Positive Packaging buys SGRE Labels Positive Packaging Industries Ltd has recently acquired SGRE Labels Pvt Ltd, a company that offers complete labeling solution to Manufacturing, IT, FMCG, Pharma, Apparels, Retail, and Electronics & Telecom sectors. Without disclosing the amount, the acquisition will help Positive Packaging to provide overall solutions to its clients from packaging to labeling. Incorporated in 1977, SGRE has European machines with additional equipment scheduled for commissioning in March 2013. The company has in-house design facility, managed by an experienced

Bosch Packaging Technology closes acquisition of Ampack Ammann Following the approval from the antitrust authorities, Bosch Packaging Technology has closed its acquisition of Ampack Ammann. The purchase of company had been signed in July, this year. Generating average sales of some f 35 million over the past few years, the company employs some 250 associates. Apart from manufacturing its own cup and bottle filling machines as well as dosing systems and peripheral machinery, the company also offers an extensive range of after-sales services. Ampack Ammann also acts as general contractor for complete filling and case packing lines.


opening up of foreign direct investment (FDI) in India is bringing in limitless opportunities for the packaging sector. Ruby Macons is a India-based corrugated packaging materials company, that produces over 150,000 tonne annually. With revenues touching $ 80 million over the last 12 months. The company has achieved greater than 20 per cent average growth over the last several years. The company’s offices and manufacturing facilities are located in and around Vapi, Gujarat. Post the acquisition, the assets will remain in full operation and become a part of MWV’s industrial packaging and global manufacturing platform. All Ruby Macons employees will become MWV India employees and the Ruby Macons management team will remain in place. technical team and is equipped with HP Indigo digital printing and converting equipment. Positive Packaging is part of the Enpee group of companies, promoted by N P Kirpalani, a Non-Resident Indian (NRI) based in Nigeria. Set up in 1994, the company also manufactures multi-layer laminated, printed, and metallised films using bi-axially-oriented poly-propylene, polyester film, and aluminium foil. It also manufactures rotogravure-printing cylinders and laser-engraved printing cylinders, metallised films and cast polypropylene (CPP) films.

Post the acquisition, Ampack Ammann will remain an independent unit and will be operated as a Bosch subsidiary, its business activities have been assigned to Bosch Packaging Technology’s Liquid Food business unit with immediate effect. However, its products will in future continue to be marketed under the name of Ampack Ammann. With regard to the administration, the executive management of the new subsidiary has passed to Dr Wilhelm Wazel (from Ampack Ammann, where he was Technical Director), Markus Schlumberger, and Markus Follmann (both from Bosch Packaging Technology in Crailsheim).

Modern Packaging & Design November-December 2012

Tata Elxsi and Ocean Herbal win ‘India Star Award’ for innovative packaging design

Tata Elxsi and Ocean Herbal, an Ayurvedic brand have been honoured with the ‘India Star Award’ for excellence in packaging design. Selected among 507 entries by an eminent jury, the award is considered to be one of the most prestigious national recognitions of packaging design excellence in India. Ocean Herbal, being a new entrant, entrusted Tata Elxsi with developing the brand identity and packaging design for all the variants. It designed a trapezoidal body that gave the brand a distinct look. Talking about the design, Shyam Sunder B K, Chief Designer, Tata Elxsi said, “The dispenser is a uniquely designed component which fits on the mouth of the bottle and ensures an easy and controlled flow of tablets while dispensing. This is possible as it has an opening which allows only one or two tablets or capsules to come out from the bottle when it’s tilted for dispensing.” The design addressed key challenges of brand visibility, shelf throw, stacking and usage especially amongst elderly people. Sunder added, “Apart from meeting the technical and statutory requirements while designing a packaging for a healthcare product, it is very important to study and understand the end user, various usability environments and scenarios. These insights help to develop designs that the consumer appreciates and the product is used regularly by him/her.” Sweta M Nair


A family of bimodal HDPEs for blown film production by SABIC SABIC has announced a family of bimodal high-density polyethylenes (HDPE) for the production of high-quality thin blown film. The standard grade is HDPE FI0644, and a higher-density grade with grater flow is HDPE FI1157. Both grades have high molecular weight and a broad molecular weight distribution. These characteristics translate into a good processability which will minimise disruptions during film production combined with good mechanical properties in the blown film. The low gel levels lead to consistent film production and a smooth film surface. Film makers can achieve acceptable gauge tolerances with adequate stiffness and strength at very low thickness, according to the company, and both grades can be processed at temperatures around 10 per cent lower than common HDPE grades. Krzysztof Rozensal, PE Technical Marketing Engineer, SABIC, says “The balanced properties of the grades are key to attaining a consistent, reliable and efficient film production process. In particular, FI1157 can be processed at high speed while maintaining a robust bubble stability, maximising film output and minimising energy consumption.” Typical applications for FI1157 are the production of lamination films, release films, inliners, labels and artificial paper. SABIC FI0644 is designed for applications requiring extra strength, such as heavy-duty bags, inliners, meat bags, grocery sacks and carrier bags.

Global green packaging market to grow at 7.6 per cent from 2013 to 2018 According to a recent market report, entitled, ‘Green Packaging Market (Recycled, Reusable & Degradable) - Global Scenario, Trends, Industry Analysis, Size, Share and Forecast, 2011 2018,’ the global green packaging market is expected to reach $ 177,733.0 million in 2018, growing at a CAGR of 7.6

Clariant Performance Packaging exhibits protective desiccants at FachPack 2012 for the 1st time Clariant Performance Packaging participated for the first time as part of Clariant at FachPack 2012 held in Germany. Part of Clariant’s Business Unit Functional Materials, the company exhibited Container Dri® II desiccants, Desi-Sheet™ flat desiccants and its portfolio of other protective packaging technologies for cargo and device applications at the leading European exhibition. At FachPack, Clariant highlighted the advantages of Container Dri II bags, strips, poles and packs for reducing and damaging humidity in shipping containers. Known for absorbing up to three times its weight, Container Dri II offers double protection. The company’s other solutions for cargo protection included bentonite desiccant bags, tablets and preforms, as well as Humitector® humidity indicator cards and plugs designed to meet rigorous military and industry standards. Clariant Desi-Sheet flat desiccants for devices and SÜKORRON® static shielding bags that protect sensitive parts from static discharge and electric fields during transport & storage, were also exhibited.

Creed Engineers demonstrates latest technologies in LabelEXPO 2012

Omega SR with Fleyevision system

Creed engineers exhibited a number of machines in the LabelEXPO 2012, New Delhi. In the exhibition, OMEGA HSR (Slitter Rewinder) with Fleyevision 100 per cent inspection system from AB Graphics International Ltd was demonstrated. Reaching speeds of 300 metres a minute while maintaining accurate rewind tension, ensuring high quality finished rolls and equipped with 100 per cent camera inspection solution, the Fleyevision system is also capable of inspecting reflective foils and holograms. Creed Engineers also for the first time displayed its VIS 1200 Inkjet System under its own brand VINSAK. The VIS 1200 is a modular wide format printing system that can print on a variety of different papers, ie various offset papers, coated paper, gloss papers etc. Especially for tax stamps jobs this inkjet system is capable to print 2D/QR barcodes and numbering for track and trace solution. A printing module of Lombardi Synchroline Flexo Press from Lombardi Italy was also displayed. Speaking during the event, Ranesh Bajaj, Managing Director, Creed Engineers Pvt Ltd said, “Footfalls on day two of the LabelEXPO have been good. We are expecting visitors from neighbouring Indian states and even international delegations for the remaining days at the LabelExpo.” Sweta M Nair

per cent from 2013 to 2018. Published by Transparency Market Research, the research findings pertains to the global green packaging market, which was worth $ 108,750.0 million in 2011. With regard to the overall global market, the report stated that Europe accounted for the highest share worth $ 41,325.0 million in 2011 followed by North America, which accounted for $ 32,625.0 million in 2011. The highest growth in the forecasted period

is expected to be witnessed in the Asia Pacific region, especially India and China, due to large population base, economic growth and rising awareness about green products. Key factors such as growing awareness about carbon emissions, energy consumption and waste reduction targets implemented by different nations, rapidly growing economies, a dearth of natural resources, and consumers’ preference for eco-friendly products, are driving growth towards green packaging.

Modern Packaging & Design November-December 2012



IHMA welcomes India’s move to security holograms on alcohol bottles Fo l l o w i n g Jammu and Kashmir Excise Department’s initiative to introduce security holograms on alcohol bottles, the International Hologram Manufacturers Association (IHMA) wants all Indian states to quickly adopt the technology so as to help authorities to clamp down on smuggling and sales of illicit alcohol. Security holograms on liquor bottles in the Indian state will ensure quality and check smuggled and illicit liquor. This implies that bottles not displaying security holograms will be seized and destroyed. The security hologram will be on the tax stamp, next to the stamp’s serial number. The IHMA said the move reinforces the hologram’s position as a pre-eminent security feature in the global anti-counterfeiting fight. As per statistics f rom the Hologram Manufactures Association of India (HOMAI) more than 17 states and Union Territories used security hologram on liquor bottles. Every year illicit or toxic alcohol leads to hundreds of deaths while costing the authorities in millions for medical treatment and lost tax revenue. Mandated use of hologram in such a scenario will not only minimise tragedies due to spurious liquor but will also substantially increase the excise revenue collection.


Fully compostable coffee pack by Pistol & Burnes Leading Canadian coffee roasting company Pistol & Burnes has introduced a fully compostable package for its Farmer First brand. The Fair Trade, organic coffee is packed in a paper bag laminated to transparent NatureFlex™ film from Innovia Films. Roy M Hardy, President , Pistol & Burnes said, “Most roasted coffee sold in the world is packaged in either foil bags coated in plastic or paper bags with a plastic liner. These usually end up going straight to landfill, as they can prove difficult to recycle. However our environmental-friendly coffee bag can be organically recycled (composted), which means it breaks down in a home compost bin.” NatureFlex films are certified to meet the American ASTM D6400, European EN13432, and Australian AS4736 standards

New packaging norms on standard pack sizes After some delays in implementation due to opposition from the sector, the new norms on packaging set by the Consumer Affairs in India will come into effect on November 1, 2012. As per this, players will have to mandatorily pack items in standard sizes only, taking away the leeway to tweak weight to accommodate rising raw material costs, without impacting prices for the consumer. Small pack sizes are exempt from the new rules as they are vital recruiter packs for

for compostable packaging. The wood pulp is sourced from managed plantations. The renewable bio-based content of NatureFlex films is typically 95 per cent by weight of material, according to ASTM D6866. NatureFlex begins life as a natural product-wood-and breaks down at the end of its life cycle in a home compost bin or industrial compost environment within a matter of weeks. It is also confirmed as suitable for emerging waste to energy techniques, such as anaerobic digestion. new customers. The Food Safety and Standards (Packaging and Labeling) Regulations came out with its guidelines which provide clearly defined labeling requirements for all the food items packaged in India. It gives clear guidelines on labeling a packaged food, covering points like date of manufacture and best used by, date of packaging, etc. To meet these new norms, Indian companies will need to look at technological innovations to meet higher quality standards. Anwesh Koley

1st EAST AFRIPACK to be held in 2014 in Nairobi In a bid to promote East Africa’s industrialisation policy, the EAST AFRIPACK 2014 – The Processing, Packaging and Converting Technologies Exhibition in the East Africa Region, will be held from September 9-12 2014, announced the event’s organising committee in its first meeting held in Nairobi. Following July’s signing of the agreement between the United Nations Industrial Development Organisation (UNIDO), the East African Community (EAC) and Ipack-Ima in Vienna which form the committee, the international exhibition will be dedicated to processing and packaging in Africa. The exhibition aspires to tap Africa’s strong growth potential as well as abundant resources. Additionally, in an effort to reduce high postharvest losses, the systems and technology provided by the industries represented by IPACK-IMA play a crucial role in paving the

Modern Packaging & Design November-December 2012

The organising committee’s first meeting

way for development and progress in Africa, by increasing food preservation and value addition. With regard to the representation of the event, a logo in the form of a stylised giraffe has been selected by the committee. Its first edition will be held at the Kenyatta International Conference Centre Nairobi (KICC). The official press release has stated that EAST AFRIPACK aims at becoming the pivotal event in the East African region in the field of processing, packaging and converting technology.


Emerging markets & product innovations to drive growth in the glass packaging market Global Industry Analysts, Inc released a comprehensive global report on glass packaging markets. According to the report, the global market for glass packaging is projected to reach $56.8 billion by the year 2018, driven by increasing demand from developing countries; increasing sales of cosmetic products; growing preference for eco-friendly packaging among consumers; rising consumption of packaged food and beverages especially in developing nations; and increasing importance of health awareness, safety, and food issues. AVPS Chakravarthi, Chairman, Indian Institute of Packaging-Hyderabad & Managing Director, Ecobliss India Pvt Ltd notes, “Glass can be moulded into various shapes & sizes and thus increase the usability quotient. Creative labeling, embossing and other decorative treatments can also enhance customer appeal The research report titled ‘Glass Packaging: A Global Strategic Business Report’ provides a comprehensive review of trends, issues, strategic industry activities, and profiles of major companies worldwide. The report provides market estimates and projections across geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, Belgium, Netherlands, Poland, Portugal, Turkey, and rest of Europe) and Asia Pacific (China, India, Australia, Indonesia, New Zealand, South Korea, and rest of Asia-Pacific). Avani Jain

Indian Institute of Packaging to set up testing lab in Bengaluru

Vimal Kedia

Indian Institute of Packaging (IIP) to set up its fifth branch and testing


Global aseptic packaging forecast to grow 24 per cent in next five years

Global aseptic packaging 2008-2016

The ‘Global Aseptic Packaging’ report from Zenith Intl and Warrick Research Ltd estimates that by 2016, the world market for aseptic packaging will reach 153 billion litres, in 333 billion packs, with the majority of additional demand coming from South/Southeast Asia and China. White drinking milk accounts for 39 per cent of aseptically packed products, with beverages responsible for 37 per cent,

and other dairy or food products making up the remainder. Talking about India, Yatindra Sharma, Managing Director, KHS Machinery Pvt Ltd said, “At present, aseptic beverage packing market is growing rapidly for milk and juices in laminated paper cartons in order to ensure better flexibility & cost efficiency.” Other findings of the report included the following points. First, there are more than 13,000 operational aseptic filling systems worldwide and more than 40 companies supply aseptic filling systems. Second, the largest regional markets for aseptic packaging are set to be China and South/Southeast Asia, both of which are overtaking West Europe as the former largest region. Third, world use of aseptic packaging has reflected global economic trends. Usage has been static in much of Europe, while there has been rapid growth in many countries across Asia. Avani Jain

Packaging film maker Treofan Germany GmbH & Co KG and Indian conglomerate Max India Ltd have a preliminary agreement for Treofan to buy Max Speciality Films, a manufacturer of biaxially oriented polypropylene (BOPP) film. The deal is subject to financing, due diligence, execution of a final purchase agreement and regulatory approvals. Max has capacity of about 50,000 metric tonne of BOPP film annually, including multilayer white opaque films, ultra

high barrier metalised plain films and leather finishing foils. Its products are used in food packaging, overwrapping, consumer products, labels and textiles. Raunheim-based Treofan already has BOPP production in Europe and the US Jürgen Lindemann, Commercial Director, Treofan said, “After operating plants in Europe and Mexico, the footprint in India will enable Treofan to transfer its unique portfolio and technology into the strongly growing Asian markets and become a global partner for its customers.”

laboratory for various packaging products like plastic, metal and jute packaging material in Bengaluru. The Bengaluru branch will offer a two-year post-graduate course on packaging technology among others. It will also provide testing facility free of charge to its over 1,000 members. “The institute is involved in various activities like testing and quality evaluation, training, education, consultancy services, R&D among others in other centres. This is the first

time, the institute is looking to expand in Karnataka. We want to offer similar services to the packaging industry in the state,” said Vimal Kedia, Governing Body Member, IIP. He further added, “Karnataka government has allotted four acres land at Sompura Industrial Estate in Dobaspet near Bengaluru for IIP to set up the institute free of cost. The initial cost of setting up packaging institute in Bengaluru would be ` 5 crore, of which ` 50 lakh would come from the Central government.”

Treofan makes offer for Max Specialty Films

Modern Packaging & Design November-December 2012


New energy-efficient X-ray inspection system by Eagle

Eagle Product Inspection has launched the Eagle Pack 400 HC, an energyefficient X-ray inspection system designed for easy and efficient cleaning in the harsh washdown environments of the packaged meat, poultry and dairy industries, where daily sanitisation of equipment is mandatory. The machine’s robust construction features thicker stainless steel plates cut and welded together, rather than

New anti-fog concentrate for PP food packaging Croda Polymer Additives has launched a new anti-fog concentrate, which is claimed to provide a unique solution to fogging in clear Polypropylene (PP) food packaging. Proven in tests to be effective in both hot and cold fogging applications, Atmer™ 7373 prevents droplet formation on plastic surfaces, keeping food looking fresher for longer. Atmer 7373 is effective in most grades of PP, and results have been particularly good in PP homopolymer. The product’s unique formulation is said

Five-Ltr blow moulded HDPE container by RPC Gent

RPC Gent has launched a 5-Ltr blowmoulded High-Density Polyethylene (HDPE) container that combines an


bolted, making its design more sterile by eliminating food debris collection points. It is also capable of withstanding the impact of repeated use of harsh chemical cleaners and pressurised water. The system offers interlocked hinged louvers, which can be easily lifted to allow access to the conveyor, eliminating the need for dismantling conventional heavy louvers to clean inside the machine. This feature reduces the time and labour needed for daily sanitisation and assembly, thereby increasing uptime. The hinged louvers also decrease the possibility of damaging or losing equipment pieces during cleaning shifts, enhancing overall safety and productivity. To reduce carbon emissions and energy consumption, the machine is designed with an energy-efficient watercooled heat exchanger that eliminates the need for a separate air conditioning unit to cool the system. to be capable of overcoming many of the processing difficulties encountered while using conventional additives at the levels needed to impart effective anti-fogging. Typical processing problems can include screw slip or over-lubrication in the extruder barrel and excess fuming. Atmer 7373 is a 40 per cent concentrate supplied in pellet form for easy dosing, thus opening up new opportunities for film and sheet producers in particular. Additionally, it helps control the rate of migration and allows an even dispersion of the additive on the polymer surface.

enhanced environmental profile with maximum functionality and branding opportunities. The new Elight container offers an overall weight of 120 gm as compared to 140 gm for a standard 5-Ltr pack, enabling companies to reduce their carbon footprints. An accurate spread of material throughout the container combined with optimising the compression of the shoulder and base ensure that the container maintains its overall strength and stability to deliver a robust & reliable performance.

Modern Packaging & Design November-December 2012

Ten-head auger filler for multilane filling operations

Nalbach Engineering Company has launched a 10-head Multilane Auger Filling System, the NMAF-M10. The machine dispenses a single product from a common hopper with 10 separate and independently controlled augers/funnels and it is ideal for multilane filling operations commonly found in food, pharmaceutical, health & beauty aids and chemical industries. The system features a 10 computer-controlled, servo-driven motors and an easy-to-use operator touchscreen interface. The computer-controlled brushless, direct drive, servo motor system provides superior fill accuracy and reliability, while dramatically reducing mechanical failures & downtime by eliminating most moving parts. The user-friendly graphical menu allows the operator to easily access the product memory for fast set-up and accurate control of all filling operations. M10 is a compact system designed for easy integration and multi-lane production lines. This multi-lane system can be configured to match virtually any multilane application. These variables include the number of dispensing/filling heads as well as centre distances to complement any multi-lane system.

A unique design feature of the Elight is the vertical ribs on each corner of the container. These help avoid damage to the packs during stretch wrapping of pallets or in transportation by allowing the container to regain its original shape. User-friendliness is further enhanced by the large handle, and there is an extensive decoration area to enable brands to create their own identity & on-shelf appeal. The Elight is currently available with a neck insert for 40/42 mm closures, including UN approved caps. A 38-mm neck will be added to the range later.


Bosch introduces new capping machine

Bosch Packaging Technology has developed a new sealing solution for injection and infusion vials – the compact VRT 1010|1020. The machine is equipped with highly sensitive control systems, ensures reliable capping and achieves an output of 120 containers per minute. The VRT 1010|1020 can also be combined with barrier and containment systems.

New E-seal® technology widens Proseal range Proseal has extended its range of highperformance tray sealers with the launch of a high-force electric heat-seal model particularly appropriate for the meat industry. The Proseal GT2X-Twin E-seal® is a twin-lane high-speed tray sealer, capable of sealing 120 trays per minute. The E-seal® technology provides an energy-efficient sealing system that delivers a high-precision seal with an extremely strong sealing force, ensuring that every seal offers the tightness and reliability to meet the stringent quality requirements of the fresh food retail sector. The GT2X-Twin E-seal® features a servo-driven infeed conveyor and high-

Multivac presents MR821 checkweighers with optional metal detector Multivac Marking & Inspection has launched checkweighers in three weight ranges. The MR821 checkweighers can be adapted to every application. Their transport conveyor and weighing modules are mounted on a robust twin-beam carrier, on which almost all configurations of different conveyor modules can be fitted. The entire

Reliable quality control via sensor depending on the version, the intermittent VRT 1010|1020 takes over the filled and plugged injection and infusion vials from an upstream filling machine or a rotary table via single or double lane. The vials pass through all working stations in a conveying starwheel with counter guidance. Before capping, a camera-based sensor performs the stopper presence check. Containers with a missing or an incorrectly placed stopper are guided to an outward station, and correctly stoppered containers continue moving to the capping station. The caps are attached loosely via a towoff chute after being picked up from the conveying system. While the containers are rotated, they are clamped via a plunger and tilted against a freely revolving roller by means of servo-controlled tilting movement. The exact repeatability of the rotation speed allows a complete validation of the process. accuracy tray positioning system for high throughput speeds. An intelligent film feed system ensures full control of the sealing operation for excellent seal quality, with easy film threading and dynamic control of the movement of the film throughout the film feed cycle in order to maintain constant tension and avoid film snapping. The machine offers a rugged construction manufactured to food industry–approved hygiene standards with full washdown protection. Downtime is also minimised by the use of quick-change conveyor belts and an auto-lock film reel holder. The machine’s practical design is enhanced by positioning the electrical controls above the sealing area, which allows for safe access.

construction is designed for maximum weighing accuracy with rigidity against flexing, reduction of vibration and absence of torsion. The MR821 checkweighers can also be equipped as an option with multifrequency metal detectors. These are adapted to the specific user requirement in order to achieve the optimum sensitivities. It can detect all types of metals such as iron, stainless steel, copper, aluminium, brass, bronze and titanium.

BERICAP’s DoubleSeal™ offers material and cost savings

BERICAP has developed 33-mm closure, which offers material and cost savings to a large extent. Fillers, which switch from the 38-mm closure size to 33-mm size, profit from lower costs. Bottles with the new 33-mm closure differ in appearance from the conventional beverage products with large closures, and thus contribute towards a marked visual product differentiation and set the products apart on store shelves. Compared to the 38-mm bottle used till date, the consumer enjoys a more pleasant drinking experience due to the narrower bottleneck. The 33-mm closure that is based on the BERICAP DoubleSeal™ has a folded and cut safety strip that breaks for the first time when the bottle is opened. It can also be used on all conventional aseptic systems using dry or wet sterilisation.

The checkweighers and metal detectors are equipped with either a 12.1-inch colour touchscreen or a 5.7-inch monochrome display as required. Their clearly structured user interface makes the operation of the units extremely simple, even for non-technical personnel. Also, the MR821 checkweighers have light transport conveyor modules, brushless drive motors and low-friction belts.

Modern Packaging & Design November-December 2012



In a sea of look-alikes, the challenge is to bring to the market new and improved product concepts where the packaging does more than simply contain and protect the contents. Packaging innovation is crucial to the future of packaged goods, with user convenience being a key driver. As smart packaging concepts are predicted to be commonplace features in the future, this column is a tribute to the latest innovations in packaging designs. Cool ideas with smart paper bags Lee has recently come up with a clever paper bag. The bag is ecofriendly and not a single part gets wasted ever. It has been designed by Happy Creative Services from India. It is interesting to see how this latest concept from Lee works. First, the packaging works just like any other shopping bag, which is to hold one’s purchases. But, one good aspect of this bag is that 100 per cent of it can be reused afterwards. The packaging is made from recycled paper and can be reused as a paper bag. It can be used for other purposes as well, ie, one can cut out some parts and use as a calendar, a ruler, a door sign, a pencil holder, a snakes & ladders game, dice, credit card holder, condom holder, first aid chart, bookmark, mask, custom black book; even the handles can be reused as shoe laces! Indeed a cool concept! Manufacturer: Lee

Doritos packaging concept

Eco-friendly packaging design concept This packaging design by design student Andrew Seunghyun Kim for Coca-Cola bottles is a bold concept that other beverage companies could definitely consider doing. The new bottle design is 100 per cent eco-friendly. It is slick, futuristic and vastly different from Coca-Cola’s packaging, which is said to be the reason why the billiondollar franchise would find it attractive to carry out in the future. The cap is 25 per cent slimmer that those of the current bottles and 27 per cent more eco-friendly because it greatly reduces the carbon footprint. The design is 65 per cent more collapsible than the current bottle, thus encouraging more recycling due to ease in transport. Environmentally conscious people can easily collapse the bottle and carry it around as compared to recycling a can. Manufacturer: Coke


Modern Packaging & Design November-December 2012

This project was based on one of the YCN briefs where designers were asked to create a totally new packaging concept for Doritos. The shape and the texture of the Doritos chips are used as the base of this packaging concept. What is good about this form of packaging is its structure, which can keep the chips closed even after opening. Mfg: Doritos Manufacturer: Doritos


Indulge with innovative wine packaging Uxus has unveiled its latest project, the brand identity and packaging design of APL Wines’ new label – Indulge. The project brief was to create an innovative packaging concept and a website that targets specific lifestyles. The design concept focusses on the practicality and accessibility of its specific target group’s lifestyle – the fashionista, the active outdoors individual, the retro-lover and the leisurely. Indulge wines marry lifestyle with eco-conscious packaging. The new packaging is ideal for BBQs, picnics, beaches, parks and outdoor theatres. The bright and bold water colour illustrations reflect each distinct customer with shoe-adorned graphics for the fashionista and picnic graphics for the laid-back denizen. An innovative handle integrated in the package allows easy transportation and the spigot on the bottom of the pouch easily controls the flow of wine. Manufacturer: APL Wines

New plant-based PET bottles

Sustainable packaging S on o c o’s new rigid paperboard packaging was used for Heinz’s Nurture Growing Baby Follow-on Milk product, available in the UK. The rigid paperboard can that Heinz recently used to re-launch the product makes portion control and preparation easy & protects the product inside. Made from two layers of recycled paperboard that are spiral wound and a high-barrier liner, the cans lock out moisture & oxygen that could compromise the nutritional integrity of the powdered infant formula. These also keep the powdered product from clumping so that it quickly dissolves while preparing a bottle. The rigid paperboard has other parent-friendly features, including a Sonoco-supplied Sealed Safe peelable membrane closure with a metal rim seamed onto the can’s end and an easy-grip ring pull that opens the can easily. Manufacturer: Sonoco


Modern Packaging & Design November-December 2012

PepsiCo has recently developed the world’s first Polyethylene Terephthalate (PET) bottle made entirely from plant-based renewable resources. The bottle is made from bio-based materials including switch grass, pine bark and corn husks. In the future, the company expects to broaden the renewable resources used to create the green bottle to include orange peels, potato peels, oat hulls and other agricultural byproducts from its food business. Pepsi says the new bottle is expected to appear on shelves in 2012. The development of the 100 per cent renewable PET bottle by Pepsi is the latest in a series of developments in bio-based bottles by major companies in the US market. While the design remains quite as the standard bottles offered by the company, PepsiCo hopes to encourage beverage manufacturers to initiate such sustainable initiatives in future. Manufacturer: Pepsi


Technology Offered As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies. We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration. Air bubble packaging film

Areas of application

A Korean company is offerring its existing plant manufacturing air bubble film. This plant (model: YS1200, YS1000, YS1400) is equipped with modern and up-to-date facilities in accordance with excellent quality goods that this plant now produces. The consumption of air bubble sheet in India is increasing rapidly and this is a profitable business at present. It is a good chance to catch the low-cost plants at globally competent standards.

Printing industry, bar code auto ID section

Areas of application Packaging industry: It can also be used for agricultural applications instead of LDPE if additional thermal insulation is required.

Forms of transfer Consultancy, turnkey

Coir Atlas An Indian firm is offering a green innovative technology – Coir Atlas. It is an eco-friendly and biodegradable substitute of wooden logs used by steel industry for shipment of flat products viz sheets/plates and coils. Packaging and transportation

Forms of transfer Joint Venture, technology licensing

Equipment supply, turnkey

Expanded polystyrene packaging without moulds

Aseptic fillers for bags

An Indian firm offers an effective and low-cost technology to generate three-dimensional profiles in styrofoamexpanded polystyrene with reproducible results. This technology does not involve electronics or automation but yields results that are reproducible and capable of capacities suitable for industrial supplies. It has the advantage of being easy to assimilate and requires less capital investment. We have been successfully using this technology to serve large industrial houses and multinationals.

Areas of application Bulk aseptic and non aseptic packaging for food and chemical products

Forms of transfer Others

A Thailand-based firm seeks to offer their services in bar code generation and printing. They use highly professional methods and their expertise will be useful depending on the clients’ requirements. Other than consultancy they provide training for barcode generation, which would help a firm improve its prospects in the long term.


Food, meat, fish processing

Forms of transfer Consultancy, technical technology licensing

ser vices,

Sensor for detecting air leakage in packed items and storage plants An India-based firm provides a sensor for detecting oxygen leakage in packed items and storage plants. This invention provides a process for preparing the sensor by ion-pairing of Methylene Blue (MB) with Dodecyl Sulphate (DS) to produce a water insoluble form of dye (solvent soluble and compatible with food items), which can be used to create an Ultraviolet (UV )-activated, oxygen-sensitive indicator that can be printed on various hydrophobic polymers. The sensitiser in the indicator solution is TiO2. The present invention also provides a method of detecting air leakage using the sensor, with high sensitivity and reproducibility.

Areas of application

Packaging, pattern making, decorations and model making

Food packaging industry, medical devices, other such industries using vacuum packaging

Forms of transfer

Forms of transfer

Consultancy, technical services, turnkey

Consultancy, technology research partnerships

Areas of application

Bar code generating and printing

Areas of application

Areas of application

Forms of transfer

An India-based firm offers aseptic and non-aseptic bags of capacity 2-1,400 Ltr. We also manufacture aseptic fillers for these bags. These bags are used for aseptic packaging of various fruit pulps and dairy products as well as for various industrial liquid products.

storage stability and quality and a shelflife of more than one year at ambient temperature. The ready-to-serve fish curry is thermal processed and does not require further processing before consumption. The thermal processing conditions have been standardised for this product to make it safe for consumers.

Retort pouch tech An India-based firm has developed this technology, which provides a method for preparing ready-to-serve fish curry in a retortable pouch, with excellent

Modern Packaging & Design November-December 2012



Technology Requested Adhesives, specialty additives and their intermediates A leading UK-based company is seeking innovative investment opportunities in organic chemistry, chemical formulations or processes including manufacturing, technology licensing, acquisition, joint venture and distribution. The company has a reputation for technical innovation, and high-quality performance products. The company seeks to acquire rights to novel chemistry products, innovative technologies, formulations, compounds and applications that are synergistic to its current range of activities, and that will increase the diversity of its manufacturing base. Patents or knowhow would be desirable.

Areas of application

of water, sorting of all kinds of plastic materials after cleaning in a closed system, and a maximum processing capacity of 10,000 tonne of waste per annum.

Areas of application Plastics packaging industry, waste management, recycling operations

Forms of transfer

Areas of application Materials, plastics, polymers, food packaging/handling


Forms of transfer Recycled PET bottle machinery A Poland-based company specialising in recycled PET polyester polyols manufacturing is looking for an alternative proposal of design and engineering of bigger (about 25 ktpa) production plant. It plans to start with good-quality recycled PET flakes being delivered in big bags. Hence, the company requires a complete package offer for this service.

Plastics rigid and flexible packaging, laminate printing and processing, etc

Areas of application

Forms of transfer

Forms of transfer

Manufacturing, technology licensing, acquisition, joint venture and distribution


Disposal and recycling of plastic waste

A Spanish company works in high-technolog y packaging for regional pre-cooked and fresh food. For the highest possible safety and quality, equipment and materials with the latest technology are needed. During the process and handling, the lowest possible loss of food quality, guarantee and safety is sought, as well as the lowest possible quantity of (or null) by-products and emission generation.

A Polish firm seeks the technology for dry processing of all kinds of plastics waste or a magnetic processing method in the electrostatic field. The technology should allow sorting of all kinds of plastic materials, haysilage foils, PET, HDPE, PVC, etc, by excluding dangerous waste. Specific technical requirements include initial cleaning without the use

For its process of food packaging by thermo-sealing, the company needs a roll of Polypropylene (PP)/Ethyl Vinyl Alcohol (EVOH) film that should be able to bear a temperature of 120ºC and be microwave-resistant.

Beverage packaging industry

Roll of PP/EVOH film to seal food trays

Commercial agreement with technical assistance

Stearic acid for PVC chemicals An Indian company is engaged in the manufacture of Polyvinyl Chloride (PVC) chemicals that are used in manufacturing all PVC products like pipes, profiles, etc, and also cable compounds. The major raw materials used are lead and stearic acid. The consumption of stearic acid is 120-150 MT per month. The company is, thus, planning to set up a stearic acid plant in order to cater to its own requirement and also market to others. It would like to acquire the technology for production of stearic acid, which is palm-based or rice bran-based, with iodine value less than two and acid value in the range of 205-210.

Areas of application Industrail packaging, bulk packagingg applications

Forms of transfer Know-how, technical equipment, turnkey plant


Information courtesy: Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, United Nations - Asian and Pacific Centre for Transfer of Technology (APCTT), APCTT Building, C-2, Qutab Institutional Area, New Delhi 110 016, Tel: 011 - 2696 6509, Fax: 011 - 2685 6274, Email:, Website: For more information on technology offers and requests, please log on to and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interaction between buyers and seekers of technologies across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.

Share and Solicit Technology The mission of Modern Packaging & Design is to spread the technology culture. Here is an opportunity to be a part of this endeavour by sending your technology on offer or technology requirements. If you belong to any of these two categories, you are invited to furnish the techno-commercial details for publication. The write-up needs to be as per the format of this section with information about the particular technology offered or requested, its areas of application and forms of transfer.

Contact: Modern Packaging & Design Infomedia 18 Ltd, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai 400 028. Tel: 022-3003 4671 • Fax: 022-3003 4499 • Email:

Modern Packaging & Design November-December 2012



“There is

considerable focus on new

product development” …observes Vijay Shah, Director, Piramal Glass Ltd, as he highlights how his organisation has had a major turnaround in the past decade, leading it to become the strongest contenders for glass packaging in the world. He elucidates the organisation’s business and various facets that have led to its tremendous success, in a conversation with Lionel Alva.

How has been your journey so far? It was in 1984 that Piramal Group acquired Gujarat Glass. The important phase for the company began during 1999-2005 where, we became the number one company in the nailpolish segment globally, within this period, that was earlier dominated by the European players. This led to a change in the scenario, as cosmetic packaging carries more global significance for us. In the nailpolish segment, we had 26 per cent marketshare in the mass perfumery and 12 per cent marketshare globally. In the year 2005, we began to supply cosmetics to the European markets. We are the second largest player in the world in cosmetics and perfumery, which is a significant share of our revenue. Today, we cater to 55 countries. Our current marketshare in cosmetics and perfumes is six per cent. Further, our marketshare in nailpolish is 50 per cent. We operate across verticals such as cosmetics and perfumery, pharma and specialty food and beverage segments.


Modern Packaging & Design November-December 2012

Vijay Shah

How does stiff competition from generics affect pharma packaging considerations in the Indian context? There are four types of pharma bottles, namely, type 1, type 2, type 3( amber) and type 4 ( flint). Today, type 1 non corrosive glass bottles that go into injectables, salines, etc, are ought to be less reactive. In India, there are only two players and four players globally. So, it is not a market that is affected by commoditisation. The prospects for this market are growing and we perceive a growth of more than 30 per cent. Then we have type 3 bottles, ie, soda-lime glass which is used for food, wine, beer, bottled water, soft drinks, pharmaceutical, cosmetic and perfume containers. It is a highly commodity-driven market where the paediatric and cough syrup range in pharmaceuticals is slowly and steadily converting to Polyethylene Terephthalate (PET) at the rate of 7-8 per cent.

Tell us about your R&D initiatives and quality standards that you adhere to. There is a considerable focus on new product development. One of the few areas that we focus on is the mass segment. We have our design studio that has a set of engineers engaged in three types of modelling to bring our innovative product designs. This studio produces about 140 new designs, which the customers buy. Hence, we focus on new designs and stable products for our customers. However, in premium markets, the design is usually of the customer. But the challenge is, once a design is given to us, we need to do permutation and combination to ensure that the end result is perfect. For example, the type of mould to be used, temperature for heating and other process parameters make this endeavour arduous, as we have to maintain a minimum time to market. Therefore, our journey to convert art into science started. The aim is how we can improve and standardise the processes, while acquiring a keen understanding of each industry vertical. In other words, our focus is on process improvement and reducing time to markets as well as imbibing a culture of manufacturing excellence.

How do you view the future of the packaging industry in India? India or even Asia as a whole is a lucrative market for packaging. Several European manufacturers have shifted base to Asia taking into account its potential. Some have even made India as a centre of excellence for their setups across the globe. Our customers recognise the high consumption patterns emerging across Asia, and hence the packaging industry too would grow. Moreover, the demographics for the Indian market are favourable, as almost one-third of the population is young with increasing purchasing power parity. Considering these factors, the future of this industry is bright. Email:

Modern Packaging & Design November-December 2012



Business Insights •Technologies•Opportunities

i nv

i te







as well...

Dear Reader, ‘Modern Packaging & Design’ solicits original, well-written, application-oriented, unpublished articles that reflect your valuable experience and expertise in the packaging industry. You can send us Technical Articles, Case Studies and Product Write-ups. The length of the article should not exceed 1500 words, while that of a product write-up should not exceed 100 words. The articles should preferably reach us in soft copy (either E-mail or a CD). The text should be in MS Word format and images in 300 DPI resolution & JPG format. The final decision regarding the selection and publication of the articles shall rest solely with ‘Modern Packaging & Design’. Authors whose articles are published will be sent a complimentary copy of that particular edition. Published by Network18 Media & Investments Ltd, ‘Modern Packaging & Design’ is one of the leading bi-monthly magazines exclusively for manufacturer and user fraternities of the packaging industry. Well supported by a pan-India readership of over 80,000 and our strong network of 26 branch offices across the subcontinent, this magazine reaches out to key decision makers among the manufacturers of products, machinery and allied segments. Brought out in association with Hong Kong-based Ringier Trade Media Ltd (one of the world’s largest trade publishing houses with more than 200 special interest titles and offices in every major country), it ensures that advertisers are able to promote their products and services across the globe at no extra cost. So get going and rush your articles, write-ups, etc… Look forward to hearing from you, soon! Yours sincerely,

Manas R. Bastia Senior Editor Modern Packaging & Design Network18 Media & Investments Limited ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W) Mumbai 400 028 India

D +91 22 3003 4669 T +91 22 3024 5000 F +91 22 3003 4499 E W

MPD_Nov-Dec _2012_ Prayag_Tab-1_PG_29

MPD_Nov-Dec _2012_ IGUS_Tab-1_PG_30


Glass Packaging Glass in food & beverage packaging New possibilities ............................................................................................................ 32

Glass packaging On the path of sustainability ......................................................................................... 34

Interface C S K Mehta, Vice President, Hindustan National Glass & Industries Ltd ................. 36

Roundtable Is glass more viable than plastics for pharma packaging? ............................................. 37

Modern Packaging & Design November-December 2012


SPECIAL FOCUS: Glass in food & beverage packaging



oday ’s consumers are increasingly demanding for pure, ‘green’ and sustainable packaging solutions for Food & Beverages (F&B). With some recent reports on the presence of chemicals in alternative packaging materials raising questions about the purity, health and environmental consequences of certain F&B packaging materials, the spotlight is back on glass, a packaging material that remains as pure today as it was 4,000 years ago. The consumers are becoming aware that not all forms of packaging created are equal, especially when it comes to protecting their health. However, people have trusted and used glass as it is 100 per cent pure and inert. It is the only

Although the industry offers various packaging alternatives, glass containers are preferred, as these are healthy, hygienic and eco-friendly. Responding to changing trends in the food and beverage industry, the glass packaging industry has evolved extensively. Avani Jain explores the world of glass to find out the latest innovations within the food & beverages segment.

packaging material that fully preserves the original taste of food and beverages. Health conscious consumers are also seeking packaging such as glass, which provides a sense of safety and security. Umesh Sharma, Managing Director, Julison Packaging India Pvt Ltd, says, “The demand for glass packaging in the F&B industry is increasing. Consumers prefer glass to plastic packaging for the fact that glass containers are less or not at all contaminated.”

The clear advantage Ensuring the purity and safety of food and beverages has become an increasing concern for consumers and for F&B companies whose reputation rests with the quality of their products.

Courtesy: DesignWorx Packaging


Modern Packaging & Design November-December 2012

Glass bottles and jars have numerous advantages over alternative packaging materials for food and beverages. Made from non-toxic raw materials – sand, soda, ash, limestone and up to 90 per cent recycled glass or cullet – glass is the only packaging material certified by the US Food & Drug Administration (USFDA) and Generally Regarded As Safe (GRAS). Further, glass being chemically inert and transparent is the most suitable packing medium for liquor and food products. Being impermeable, retortable and environment-friendly, glass has distinct advantages over other packaging materials. Unlike plastic containers, cans and multi-layered or bag-in-box cartons, glass containers do not need a petroleumbased plastic layer or other chemical additive to preserve the taste of foods and beverages, avoid corrosion or decrease gas permeability. Moreover, glass has an almost zero rate of chemical interaction, ensuring retention of strength, aroma and flavour in the products. Glass does not deteriorate, corrode, stain or fade; hence, products inside a glass container remain fresh and pure for longer. Other advantage of glass packaging include a long shelf-life, crystal clarity (for product visibility), oxygen and moisture impermeability, rust resistance, microwavability, resealability, fast filling speeds, rigidity and amenability to multiple filling techniques such as hotfill, retort and aseptic. Glass containers are also available in a wide range of shapes and sizes and can be custom-designed for individual applications, although not of the same degree as plastic packages.

Glass in food & beverage packaging

Courtesy: Eden Foods, Inc

the production of glass containers has brought in a revolution in the Indian glass packaging industry. It has resulted in decreasing the weight of glass containers by 25-30 per cent. This technology also offers benefits such as better control over glass distribution and increased productivity, thus making glass packaging more cost-effective and convenient for the consumers.

Innovations making headway Overall, the glass container market in India has been growing at a healthy rate of over 10 per cent, with the F&B segment contributing generously due to the prospering Fast Moving Consumer Goods (FMCG) sector. Food packaging is witnessing a healthy volume growth due to the arrival of organised retail market. This has led to increased competition in the packaging segment and, consequently, has resulted in a number of innovations in the sector. Emergence of novel packaging solutions may seem challenging, but glass makers are gearing up to face this task. Umesh Sharma notes, “Glass manufacturers are responding to challenges from other packaging materials by improving, widening and emphasising the range of colours, size & design possibilities of glass.” Manufacturers are also investing in technology to enhance the weight and strength of glass containers in order to compete with alternative packaging materials. Improved technology has also led to glass containers with lighter weight that are remarkably stronger, safer and up to 40 per cent lighter than it was 20 years ago. Yatindra R Sharma, Managing Director, KHS Machinery Pvt Ltd, notes, “Manufacturers are coming up with better sustainable solutions of glass bottles for packaging of soft drink, beer, spirits and other food products. A new trend in glass packaging is to provide lightweight containers with longer life cycle. Today, glass is being positioned as more efficient in sustainability in comparison to plastic containers.” Also, adoption of the Narrow Neck Press & Blow (NNPB) technology in

Marching ahead The cradle-to-cradle property of glass makes it the most prevalent form of packaging in the global market. This aspect is gradually becoming visible in India, with the growing awareness about the usage of glass as a green packaging material. The F&B segment occupies the largest share in the packaging industry, which comes to more than 85 per cent. Thus, the future of glass packaging industry is bright considering the rising consumer demand, fast growing retail sector and advent of new technologies. The glass packaging industry is expected to continue its strong growth for the next few years, with most of the key players in the F&B industry ramping up their capacities. Umesh Sharma avers, “The future of glass containers can be seen through change in the consumption trend. These days, small bottles have come up in a big way. It is expected that glass containers will be available in many new shapes and sizes in future.” Last but not the least, the packaging industry (including glass) has experienced a spurt in growth in the last few years. Further, due to continuous lifestyle changes and growing consumer consciousness about health, hygiene and eco-friendly products, glass packaging is expected to grow at a higher rate in the coming years. Yatindra R Sharma concludes, “Glass will continue as major volume container in beer, spirit and certain food products in times to come. In the beverage industry, glass will remain as single-serve container due to low cost of packaging in reference to its long life cycle.

The future of glass containers can be seen through change in the consumption trend. These days, small bottles have come up in a big way. It is expected that glass containers will be available in many new shapes and sizes in future. Umesh Sharma Managing Director, Julison Packaging India Pvt Ltd

A new trend in glass packaging is to provide lightweight containers with longer life cycle. Today, glass is being positioned as more efficient in sustainability in comparison to plastic containers. Yatindra R Sharma Managing Director, KHS Machinery Pvt Ltd


Modern Packaging & Design November-December 2012


SPECIAL FOCUS: Glass packaging

On the path of

sustainability In order to compete with alternative packaging materials, glass manufacturers are investing in technology to improve the weight and strength of glass containers, besides making these absolutely ecofriendly. Avani Jain explores the emerging trends in the glass packaging industry in terms of improving sustainability.

Courtesy: Bordeaux wines


Courtesy: Glass Packaging Institute


ackaging is meant to protect the product from damage and dirt and also to retain the freshness of contents. Packaging is also used for promotion and advertising. Hence, it is designed to attract customers. Glass has emerged as the material of choice for many industries owing to its unique properties such as the ability to preserve taste, aesthetic qualities, cleanliness, recyclability and opportunities for weight reduction. India is among the top 15 markets for glass packaging globally and the third fastest growing market after Turkey and Brazil. India’s per capita glass consumption is 1.40 kg as compared to 5.9 kg in China, 4.8 kg in Brazil and about 27.5 kg in the developed countries. The turnover of the Indian glass container industry, presently dominated by ten big players is estimated at nearly ` 4,500 crore. With major revenue streams, such as beer & spirits, Food and Beverage (F&B) and pharmaceuticals (accounting for 55 per cent, 15 per cent & 15 per cent, respectively) growing rapidly, the market is all set to grow at the rate of more than 15 per cent annually. AVPS Chakravarthi, Chairman, Indian Institute of Packaging-Hyderabad

& Managing Director, Ecobliss India Pvt Ltd, notes, “What differentiates glass from other packaging material is that the US Food and Drug Administration (USFDA) designates glass as a ‘Generally Recognised as Safe’ (GRAS) packaging material. Due to its impermeable nature, glass container offers better protection for sensitive food and drugs. No wonder the safety of glass is basically attributed to its features such as inertness and impermeability.” The glass container industry in India has seen a period of consolidation in recent years. Investment in new furnaces and technologies for improving sustainability through weight reduction and recycling has been the prime focus. Chakravarthi avers, “Glass provides great benefits such as being recyclable and reusable. It is one of the materials that can be easily recycled

Modern Packaging & Design November-December 2012

with simple process. Even the structure of the material will not deteriorate when reprocessed.”

Recyclability and reusability Recyclability is one of the major advantages of glass. Recycling glass reduces consumption of raw materials, reduces carbon dioxide emissions and saves energy. New glass containers in the US are made of up to 90 per cent recycled glass. The glass container manufacturers in India and worldwide are responding positively to consumer’s demand for reduced packaging that is also fully recyclable. They are expanding their capacity to use less to create the same top-quality, 100 per cent pure and recyclable glass bottles and jars. Further, glass bottles can be carefully treated and reused, thereby improving

Glass packaging

sustainability. Unlike other packaging material, it can be used over and over again for packaging. This makes glass a more environment-friendly choice for packaging. The glass container industry continues to push the boundaries of innovation and design to keep glass at the forefront of quality & sustainable packaging options. Talking about the complete packaging solutions provided for glass line where the returnable glass bottles are packed in returnable cartons, Eike-Sebastian Hagen, Executive Vice President-Operations, KHS Machinery Pvt Ltd, details, “A variety of machines are used in glass packaging such as the depalletiser, crate conveyor, crate washer, unpacker, bottle conveyor, bottle washer for cleaning dirty bottles (often used in the beer industry), filler with Cleaning-in-Place (CIP) system, pasteuriser that helps in delaying the expiry date of bottles, labeller, packer and palletiser, which enable gentle handling, accurate and fast stacking of finished goods. In this way, the dirty bottles are first cleaned and then reused.”

Unburdening the weight These days, manufacturers are also investing technologies to improve the weight and strength of glass containers to compete with alternative packaging materials. There are developments in the glass industry to produce lightweight bottles with strength similar to that of the heavier bottles. This innovation will not only reduce the cost of glass bottles but also lower freight costs. Chakravarthi says, “The changes in technologies have seen glass containers become lighter in weight yet stronger and much durable. Such lightweight packaging adds to the consumer’s convenience, lowers their carbon footprint and reduces distribution costs for the manufacturers. For example, one of the famous beverage processing companies has introduced the Ultra Glass contour bottle in 2000. This bottle was designed to improve impact resistance and reduce weight & cost. These bottles were actually 40 per cent stronger, 20 per cent lighter than conventional contour bottles.”

Further, he explains, “Technologies such as advanced narrow neck-press-blow, blow-blow technologies and internal embossing have really helped in reducing the overall weight of glass packaging.” Thus, lightweight glass containers represent a major trend in the global glass packaging market. The growing demand for lightweight glass containers is intended to not only reduce transportation costs, but also improve the environmental profile. Leading glass container makers are devising technologies and products to address the customer demand for lighter containers made of glass, which majorly holds significance for the beverages segment.

Future trends Despite facing intense competition from competitive packaging materials, specifically in the soft drinks sector, there exists enormous potential for growth in the glass packaging market owing to the prospects in the wine, beer and spirits markets. Going forward, growth in the glass packaging industry will be primarily driven by the relentless efforts by the industry for recycling and reducing the weight of the glass containers. Further, increasing demand from developing countries such as India and China, increasing sales of cosmetic products, rising consumption of packaged food and beverages especially in developing nations, increasing importance of health awareness, safety and food issues & changing lifestyles, technological developments such as improvement in existing recycling and production processes, introduction of new processes & products and a greater emphasis on reducing weight of glass containers are expected to provide excellent growth opportunities for the glass packaging industry in the years to come. Chakravarthi concludes, “Simply, glass packaging today is 40 per cent lighter than it was 20 years ago, and at the same time it is much stronger than before. It can be moulded into any shape, decorated, coloured in numerous ways for better shelf appeal and utility value.”

Simply, glass packaging today is 40 per cent lighter than it was 20 years ago, and at the same time it is much stronger than before. It can be moulded into any shape, decorated, coloured in numerous ways for better shelf appeal and utility value. AVPS Chakravarthi Chairman, Indian Institute of Packaging-Hyderabad & Managing Director, Ecobliss India Pvt Ltd

A variety of machines are used in glass packaging such as the depalletiser, crate conveyor, crate washer, unpacker, bottle conveyor, bottle washer for cleaning dirty bottles (often used in the beer industry), filler with Cleaning-in-Place (CIP) system, and many more. Eike-Sebastian Hagen Executive Vice President-Operations, KHS Machinery Pvt Ltd


Modern Packaging & Design November-December 2012


SPECIAL FOCUS: Inter face - C S K Mehta

“Increased global awareness about health & hygiene has boosted the glass packaging industry” …opines C S K Mehta, Vice President, Hindustan National Glass & Industries Ltd (HNGIL). In a conversation with Avani Jain, he discusses the growing demand for glass packaging in the country while underlining the future trends and opportunities facing the segment.

How is the demand for glass packaging in India and what are the recent trends? Today, India has a well-developed container glass industry, which has evolved from being a cottage industry to a highly automated, state-of-theart manufacturing industry. The glass industry has passed through diverse technological advancements. At present, the Indian glass industry has finally succeeded in the production of lightweight bottles, which will strengthen its competitive position in the Indian packaging industry. The Indian container glass industry in the present context is comparable to the world’s best. Indian glass manufacturers have incorporated latest developments and innovations in glass production, which are being used by glass manufacturers the world over. Currently, the Indian glass packaging market size is pegged at more than 3 million tonne per annum. HNGIL being the market leader caters to about 50 per cent of the virgin glass market.

enhance the quality of our products vis-àvis our competitors. We were the first glass company in India to introduce Narrow Neck Press & Blow (NNPB) technology, which benefitted our customers by reducing the weight of bottles by 20-25 per cent, with better control over glass distribution process and increased productivity. In the future, we plan to produce lighter StockKeeping Units (SKUs) that will further bring down the cost, thus making glass the economical choice in these highly competitive and challenging times.

What are the challenges and opportunities before the industry? We are optimistic regarding the growth opportunities before the glass industry. All segments being served by the industry are growing at a healthy rate with double-digit figures. At the same time, the increasing global awareness about health and hygiene among consumers works in our favour. This would further create new opportunities for the glass industry as a whole. However, the biggest challenge in this industry is to educate the end-users about health and hygiene issues and how they can be benefitted by using glass packaging over other forms of packaging. Also, we need to bring about implementation of policies/legislations to safeguard the consumers.

What are the recent R&D initiatives of your company?

What would be the future trends?

HNGIL is committed to invest in technology, create innovative products and collaborate where there is a need to

Glass has moved beyond being just a commodity to a product with specific quality and properties. The glass companies


Modern Packaging & Design November-December 2012

have become a brand in themselves. The market in Asia is now the focus of various glass manufacturing companies keeping in mind the growth noted in countries such as India and China. Moreover, increasing demand from the spirits and beer segment in Asia, which accounts for one-third of the world’s consumption, provides a huge scope for the container glass industry.

What are your plans for the company’s growth? Expansion of the Indian economy has resulted in considerable growth of our target segments. Today, India is one of the faster growing markets for container glass, with the sale of carbonated drinks increasing by 6-8 per cent annually, cosmetics by 15-20 per cent, food processing projected to grow from $ 70 billion to $ 150 billion by 2025, beer sales expected to rise by 15-20 per cent and liquor industry to grow by 13 per cent. HNGIL being on a high growth path to meet this increasing demand has invested over Rs 700 crore in a brownfield project at Nasik, Maharashtra, which has commenced operation. Another greenfield project at Naidupeta, Andhra Pradesh, with a capital outlay of ` 800 crore has also commenced production in Q2 of 2012-13. These projects will help us consolidate our position in the western & southern part of the country. So, we plan to increase our production capacity of container glass to 5,015 tonne per day by 2015. Email:




more viable than

plastics for

pharma packaging? In recent times, when the pharmaceutical packaging industry is evolving at a faster rate in India, the debate continues on the use of glass or plastics. Avani Jain speaks to some industry experts to assess the commercial viability of glass v/s plastics for pharmaceutical packaging. Rajesh K Pandya Vice President-Operations, Parikh Packaging Pvt Ltd

In pharma packaging, the use of glass or plastics depends on the type of product to be packaged. Glass definitely offers certain advantages over plastics, eg, easy reusability, recyclability, sterilisation, high temperature resistance, as well as high barrier properties as compared to plastics. However, even plastics find good usage in pharma packaging. Today, High-Density Polyethylene (HDPE) and Polypropylene (PP) bottles are often used for storing medicines like ear and eye drops. Also, the liquid drug Benadryl is packed in Polyethylene Terephthalate (PET) bottles. Thus, it depends on the material being packed and the storage life required of the product being packaged. For example, drugs that are consumed and sold frequently need not require longer shelf-life, and these are often packed in plastic packages as against drugs that are sold once in a few months. Drugs are packed in containers as packaging affects the drug stability. Thus, both glass and plastics can be used for pharma packaging depending on the suitability for the drug to be packed.

Editorial take:

Sandeep Jain Partner, Onex Pharmaceutical

Often, glass is considered as the best for pharma packaging due to its various properties. Glass helps in increasing the drug stability to a large extent. Also, it is often used for packaging of liquid drugs. However, one of the major disadvantages of glass is that that it is quite heavy, and thus companies face problems on the logistics front. It occupies more space than plastic packages and also highly breakable. Hence, special care is needed while dispatching drugs stored in glass containers. This is not the case with PET bottles and their usage is increasing in pharma packaging. Today, most cough syrups are packed in PET bottles, which comes to almost 95 per cent. However, in the case of injectable and parenteral packaging, glass still dominates the scene. Thus, the future of pharma packaging is plastics, but glass will also have an important share in this segment.

Urvesh N Shah Owner, Caps & Seals Industries

Key megatrends, such as convenience, health and wellbeing and sustainability, are creating long-term shifts and influences on the choice of packaging materials. Although these megatrends are global, yet, tend to have a strong impact on the country, depending on the maturity or stage of development of the market in question. Keeping this in mind, pharma packaging has evolved considerably in recent times. The highly specialised pharma industry demands good packaging materials in order to ensure drug stability. In such a scenario, plastic materials are expected to dominate the pharma packaging segment due to the advantages offered by them, ie, reduced costs, processing ease and lower weight. However, when it comes to oral drugs, which need to be packed in large volumes in bulk containers, glass is generally preferred. Also, glass jars are mostly preferred to plastic jars because these are gas-tight and possess excellent resistance to aqueous solutions. Email:

Pharmaceuticals being highly sensitive products, the material used for their packaging assumes much importance. Although the choice of packaging material depends on the type of drug to be packaged, glass possesses qualities that make it one of the most appropriate primary packaging materials for drugs.

Modern Packaging & Design November-December 2012


FACILIT Y VISIT: Himalayan Group of Industries

Spearheading sustainability in packaging The Indian packaging industry has witnessed a steady growth over the past decade, with Indian companies making efforts to make India a preferred destination for investments. Himalayan Group of Industries has been at the forefront in implementing innovative techniques and the latest know-how in packaging. Anwesh Koley tracks the achievements of the company in providing the best to its customers. he constant evolution of the packaging industry in India has resulted in a flurry of technological innovations being undertaken by pharma and food packaging companies in India in order


in the production process for assuring consumers health and hygiene.”

to bring the best to the end-consumers. Currently, the Indian packaging industry is thriving and, of late, it has been the focal point for tremendous opportunities for manufacturers. Its exponential growth record in India has been 22-25 per cent annually as compared to 4-5 per cent globally in 2011. In this field, Himalayan Group of Industries is one of the emerging names for major sectors such as pharma and Fast Moving Consumer Goods (FMCG) companies. Suresh Singhal, Managing Director, Himalayan Group of Industries, says, “An increasing population and growing consumer demand for packaged foods has forced the food and beverages industry to look at new technologies that provide flexibility, ease of operation and constant tracking of the production process. Manufacturers are working on guidelines for keeping transparency

companies in India. The group started its journey in 2001 with coal trading and further diversified into various industrial sectors such as coal mining, steel manufacturing through blast furnace route, power plant, coke ovens and shipping. Presently, in addition to India, the group has operations in Australia, Indonesia, South Africa, Canada, Singapore and Zimbabwe. It started its packaging division in 2006 as Himalayan Packaging Industries (P) Ltd at Selaqui, Dehradun, to manufacture Polyethylene Terephthalate (PET)/ Polypropylene (PP)/Polycarbonate (PC)/ High-Density Polyethylene (HDPE) bottles being used in pharma, FMCG, lubes and liquor industries. The group is being managed and run by a group of qualified professionals with a blend of young team and experienced professionals from top institutions.


A journey of quality Himalayan Group of Industries is one of the major packaging solutions provider

Modern Packaging & Design November-December 2012

The production facility in Dehradun is spread over an area of 80,000 sq ft and a production capacity of over 1.5 million containers per day. Today, the group has been able to capture almost 10 per cent of the total

marketshare in the pharma segment in India.

A glimpse of production facility The company has carved out a niche for themselves within a short span of time and, today, it is a preferred destination for pharma companies. “This has been achieved through quality-focussed, costeffective, time bound and customised packaging solutions with our commitment to excellence. We have installed Nissei, ASB Japanese machines, which are single-stage machines where raw materials are converted into finished products without any human interference, thereby leaving no scope for contamination. Our product range covers all shapes, sizes and colours prevalent in the pharma division,” says Singhal. Since its inception in 2006, the group has been focussing on building a brand name for itself in the PET bottles industry.

Himalayan Group of Industries

Gradually, it diversified to FMCG and food & beverage sector in order to fulfill its long-term aspirations. Presently, it is the whole and sole manufacturer of Tupperware brand of water bottles, which is a big leap from its humble beginning. Today, it boasts of a solid clientele that includes the likes of Tupperware, Hindustan Unilever Ltd, Simbhaoli Sugar, Oasis Laboratories Pvt Ltd, Patiala Distillery, Gwalior Distilleries, and more such companies.

Quality and hygiene The finished products are packed in ‘Clean Room (Class 10,000)’ under stringent supervision of the quality control team. The single-stage automation process ensures zero contamination unlike in the case of manual handling. Quality inspectors in all companies are active on the plant floor during working hours, thereby ensuring adherence to high-quality standards. High-pressure air produced from non-lubricated watercooled compressors is used to acquire contamination-free finished products. Well equipped with its own uninterrupted power backup ensures smooth functioning of critical operations, minimising wastages and meeting delivery schedules. These measures are required for the variety of industries served by the company. The pharma industry calls for a high degree of quality consciousness. In the cosmetics industry, correct

shape, sheen and texture are of utmost importance and the liquor industry needs to deliver a large volume of products on time. “Quality, hygiene and face value have a deep impact in the minds of people. Packaging that offers a better shelf-life and keeps the flavour intact for long lends a hand in the normal busy life of consumers. India being the world’s second and third largest producer of vegetables & fruits is concentrating on packaging to meet international standards. The growth parameter of packaging industry is directly linked to the growth trends of FMCG segments, which is highly influenced by choices of consumers,” says Singhal.

Lowering carbon footprint Recyclability is the need of the hour and the group is fully aware of this requirement. Therefore, all products made here are recyclable. “We try to fulfill our responsibility towards nature by maintaining a clean and healthy environment. In order to make itself environment-friendly at all levels, the company adheres to necessary legal and environmental compliances and adopts various technologies as a part of the process. The various facets of environmental issues such as air pollution, water pollution and solid waste disposal are some of the utmost concerns of the company, and it takes active preventive measures to safeguard the surroundings from its adverse effects,”

The various facets of environmental issues such as air pollution, water pollution and solid waste disposal are some of the utmost concerns of the company, and it takes active preventive measures to safeguard the surroundings from its adverse effects. Suresh Singhal Managing Director, Himalayan Group of Industries

he conlcudes. Planting trees around the premises and maintenance of various parks in the city are some of the focus areas of the company’s ‘Go Green’ Approach. Thus, it is a challenge confronting plastic packaging companies. However, plastic packaging is now accepted globally in every sector. Food and beverages is the most competitive sector utilising various packaging materials, but plastic packaging has proved to be the best solutions for ensuring cost-effectiveness, hygiene and decrease in the transit breakages. Email:

Quality control

Inspection unit

Modern Packaging & Design November-December 2012



Pharmaceutical Packaging Advanced pharma packaging: Technology to the rescue ............................................................................................................................ 42

Packaging for specialty pharma products: Addressing safety and shelf-life concerns ................................................................................................... 44

Interface: Sundeep Prabhu, Assistant Vice President-Sales & Marketing, Schott Glass India Pvt Ltd....46 Ajit Singh, Chairman, ACG Worldwide .....................................................................................48 B Pal S Puri, President, Food & Pharma Specialities.................................................................49

Packaging specification: Offering a measure of assurance P V Narayanan, Member of Board, APEDA (Ministry of Commerce) ......................................................... 50

Packaged goods size: Small packs, big value Alpana Parida, President, DY Works and Udit Bhambri, AGM-Marketing, DY Works ................................. 52

Technology in printing and packaging: Makeover to face new market realities Mike Tatara, Product Marketing Manager, Epicor Software Corporation ..................................................... 54

Brand reputation: Diligence to reduce product recall Neil Giles, Marketing Communications Manager, Product Inspection Division, Mettler-Toledo and Michelle Barnes, Marketing Executive, Mettler-Toledo Safeline, UK .............................. 56

Modern rn Packaging Pa P acka cka ck agin ging & De gi D s gn November-December sig No N Nov ovve em emb mb mber ere r-D rDec De eccem e emb mb m be err 201 20 2 012 01 Modern Design 2012


INSIGHT & OUTLOOK: Advanced pharma packaging


rescue to the

Packaging is the most crucial and demanding aspect of pharmaceuticals; however, counterfeiting remains a major area of concern here. Lionel Alva assesses how recent advancements in pharma packaging attempt to circumvent the menace of drug counterfeiting that affects not only the prospects of the pharma industry, but also consumer safety.

Courtesy: SCHOTT AG


ackaging is integral to the marketability and success of a product, be it pharma or otherwise. It is the first step towards building a commercial relationship with the buyer and subtle nuance of the various aspects of packaging also communicate with the buyer. According to estimates by the World Health Organisation (WHO), more than 30 per cent of medicines in some areas of the developing world and 50 per cent of drugs bought from illegal online pharmacies may be counterfeit. While the scale of drug counterfeiting in India is difficult to identify, but it is


a situation that warrants much concern, WHO has suggested that one per cent of prescribed drugs in the developed world may be counterfeit. It estimates that the counterfeit drug market will continue growing by about 13 per cent a year and global trade of fake medicines will be worth ÂŁ 75 billion by 2010. The business of drug counterfeiting is becoming increasingly sophisticated when it comes to packaging their products. In addition to manufacturing fake drugs, counterfeiters are seeking to infiltrate the legitimate supply chain. By doing so, they can steal genuine shipments and divert them to alternative markets, where they

Modern Packaging & Design November-December 2012

can resell them for their own benefit. ‘Third shift’ packaging production by irresponsible contract manufacturers has also been identified as a threat to the security of the global drug supply chain, where contractors undertake additional, secret production runs and sell the genuine packaging to counterfeiters. Often, counterfeit products are unrecognisable even to discerning consumers who end up purchasing an inferior product; this could also be a threat to patient health and safety concerns. However, the recent evolution of packaging technology takes several steps towards ensuring the integrity and originality of the product. It must be noted that for pharma packaging, functionality is more important than aesthetics and has a trenchant impact on the effectiveness and delivery mechanism of the drugs. Moreover, another challenge with advanced packaging solutions is to ensure that they are cost-effective for the end-users to adopt them with relative ease.

Threat of drug counterfeiting Counterfeit drugs are increasingly infiltrating the global pharmaceutical supply chain and incurring a high cost to drug manufacturers. Packaging plays

Advanced pharma packaging

a key role in counterfeiting prevention. As a result, strict legislation is in force to ensure that pharma packaging cannot be easily reproduced. New technologies have been developed, enabling packaging manufacturers to produce secure packs and comply with regulations. As the pharma industry is driven by Research and Development (R&D) it only hampers further R&D efforts, but also results in a breach of consumer trust when it becomes difficult to identify the originality of the product. In a worst case scenario, counterfeit drugs could even prove to be fatal. The European Federation of Pharmaceutical Industries and Associations (EFPIA) has published a white paper on the anti-counterfeiting of medicines. The document clearly stated that packaging should be adequately marked to prevent reproduction. In the case of tamper-proof packaging that needs to be repackaged, the authorised repackager should repack in a tamperproof packaging. New secure packaging technologies have been developed to facilitate easy regulatory compliance. “Pharmaceutical counterfeiting is a major problem the world over and continues to grow. Today, there is a need for increased vigilance, for it is the consumer who ends up paying more for an inferior product. It is also a serious threat to patient safety and poses several risks. In the long-term, it could also hamper the prospects of the pharma industry, and there is a need for stringent regulations and norms to monitor counterfeiting. The Automatic Identification & Data Capture (AIDC) technology can go a long way in ameliorating this widely prevalent problem. Authentication and track-andtrace are two promising anti-counterfeiting technologies. Authentication technology ensures that the drug is real and falls into three categories – overt, covert and forensic. Track-and-trace technology includes bar code and Radio Frequency Identification (RFID) and can be deployed to ensure that the real product finds its way safely to the consumer,” avers Sachin Tare, Head-Indian Subcontinent, Zebra Technologies Corporation.

Evolution of pharma packaging The challenge here is to make packaging technologies more sophisticated, reliable and inexpensive. This would ensure that a packaging design is difficult to mimic and easily discernible to the end-user. “Counterfeiting is an inevitable result of globalisation and has become a nuisance to the world over. Thus, it has to be dealt at a global level. Brand protection could be one of the lowest cost tools for pharma companies to restore public confidence in them and its products. While all anticounterfeiting methods are known to have short lives, the menace still must be dealt with iron hand. For this, companies need to deploy anticounterfeiting strategies for setting up multiple layers of security,” asserts Mallikarjun Jamdar, Marketing Manager, Synthetic Packers Pvt Ltd. In an effort to discourage counterfeiters, packages should carry more than one anticounterfeiting device. Fortunately, many anticounterfeiting tools are ink-related and relatively inexpensive. Jamdar describes, “In an instance, one converter showed some samples of a folding carton that demonstrated six different anticounterfeiting measures. Three features were visible only under Ultraviolet (UV ) light. For example, when exposed to UV light, magenta phosphorescent ink glows terracotta or pink, a watermark simulating pearlescent varnish glows green and invisible ink changes to a visible colour. The other three options rely on a special technology to produce barely visible microprint type, holographic stamping or stochastic screening.”

Anticounterfeit solutions Counterfeiting problem has become a global malice. The government as well as the industry need to participate for ensuring formulation of effective anticounterfeiting regulations; besides, relevant steps must also be undertaken at the consumer level to ensure that the integrity of the supply chain, brand identity & protection is maintained in the long-term.

Authentication technology ensures that the drug is real and falls into three categories – overt, covert and forensic. Track-andtrace technology includes bar code and Radio Frequency Identification (RFID) deployed to ensure real product safely to the consumer. Sachin Tare Head-Indian Subcontinent, Zebra Technologies Corporation

Brand protection could be one of the lowest cost tools for pharma companies to restore public confidence in them and their products. For this, companies need to deploy anticounterfeiting strategies for setting up multiple layers of security. Mallikarjun Jamdar Marketing Manager, Synthetic Packers Pvt Ltd


Modern Packaging & Design November-December 2012


INSIGHT & OUTLOOK: Packaging for speciality pharma products

Addressing safety and

shelf-life concerns

The pharma industry is undergoing a paradigm shift from conventional drugs to specialty pharmaceuticals, which needs a more precise approach to drug manufacturing. Lionel Alva explores how this change has made packaging requirements more specialised and focussed considering the unique requirements of specialty pharmaceuticals.


he pharmaceutical industry is among the most demanding and creates a challenging environment for packaging manufacturers considering how critical packaging is to successful delivery of a pharmaceutical product. Moreover, as researchers began to better understand the finer intricacies of the human body, the nature of drugs also underwent a transformation. This has led to the inception of the specialty pharmaceuticals market. Recently, there has been a growing interest in specialty pharmaceuticals. Experts indicate that revenues in the pharma industry will shift f rom traditional brand-name drugs to specialty drugs over the next few years. Within four years, specialty drugs will account to 40-45 per cent of pharmaceutical manufacturer sales. According to EvaluatePharma, 7 of the

top 10 bestselling drugs (by revenue) are projected to be specialty drugs in 2016, compared with three in 2010. This change in trend is a cause of concern in the packaging industry as it will have to adapt accordingly to a new set of challenges. Research and Development (R&D) efforts are underway to formulate effective packaging solutions for specialty drugs dispensing. The latest technological discoveries in drug delivery and mechanism of action have bolstered pipelines, and as these products are approved, new systems will have to be implemented. IMS Health data projects that by 2013, the global revenue from specialty products will exceed $ 160 billion.

Challenges faced “As distribution channels evolve from specialty wholesalers focussed on one

Courtesy: Rebbecca Upshaw


Modern Packaging & Design November-December 2012

or two areas with conditions, eg, HIV/ AIDS or cancer, into specialty pharmacies that offer a full range of value-added patient services, manufacturers need to decide which distribution channels are appropriate for their products; this decision may also affect how a patient is covered by a health plan. Hence, the biggest challenge for pharma manufacturers is to strike a balance between access for patients and control over distribution,� avers Shyam Sunder B K, Corporate Manager, Tata Elxsi. Accessibility remains a key area of concern as it is pivotal to the sustainability of a pharmaceutical manufacturers business. Thus, many specialty pharmacies offer nationwide shipping and delivery including overnight and specialised handling. Development of such services in rural areas requires great effort from the pharmaceutical manufacturers and remains a key concern. The mechanism to facilitate an effective distribution system requires a coalition of effort on all levels including the government, authorities and pharmaceutical manufacturers. The packaging considerations also must evolve in accordance to transit time. Key considerations such as humidity, Ultraviolet (UV ) resistance and light permeability must be exercised in accordance. Thus, the means of paving the way for equitable quality healthcare remains a difficult pursuit in the short term. However, much can be achieved with a consolidated long-term plan. With healthcare costs skyrocketing, payers are increasingly focussed on ways to bring down costs. Cost containment measures listed in the whitepaper include

Packaging for speciality pharma products

determining access to a given drug on the basis of diagnostic tests, adherence to evidence-based clinical guidelines, seeking prior authorisation, requiring step therapy, monitoring the duration of therapy and minimising off-label use, all of which will serve to restrict product sales. Accessibility is still a serious concern.

Recent innovations Manufacturers are required to demonstrate a product’s value through the Health Economics and Outcomes Research (HEOR), but specialty pharmacy providers will soon be able to weigh in on the issue of a product’s value, with feedback on its comparative effectiveness in the real-world setting. Comprehensive research has been undertaken on drug stabilisation and protection through packaging. Significant innovations such as highstrength packages made with multi-ply laminates can be hermetically sealed and fitted with a Fres-co proprietary one-way degassing valve, a device that releases trapped air, thus ensuring effective palletisation. A wide variety of fitments and spouts as well as easy-open and reclosure systems can be applied to the pouches for easy handling & product dispensing. “Significant innovations have been made for Polyvinylidene Chloride (PVDC)-coated Polyvinyl Chloride (PVC) films, which are designed to protect products at low costs. With advanced coating technology, it is possible to produce a two-layer PVC/ PVDC specification exhibiting identical moisture and gas barrier properties as compared to the existing three-layer constructions. These would inculcate better dimensional stability, UV resistance, cost-effective high-barrier film ensuring accessibility of the product,” avers Mudit Kamdar, Managing Director, Yogi Dye Chem Pvt Ltd Advanced packaging solutions can maintain the prescribed cold chain temperature for four days and an ambient temperature for more than five days. R&D endeavours are underway to improve the

temperatures here. Nanotechnologybased manufacturing processes are also being explored, but these are yet to make commercial headway into India. Logistics management is thus integral to the success of specialty pharmacies. In the pharmaceutical supply chain, many devices are available that monitor the condition of products and track their progress. For example, small electronic boxes can monitor and record the temperature of multipacks and shipping containers during transit and storage. Radio Frequency Identification (RFID) can locate crates and containers by scanning at a range of hundreds of metres. Such devices can work in three dimensionally when necessary and are used to rapidly locate items. However, because the RFID tag is highly sophisticated and incorporates an expensive interrogation system, each tag can be slight expensive, although the benefits quickly pay off. Non-electronic laminates and labels are available that monitor shock and even tilt in transit, recording whether goods were subjected to unacceptable levels of movement. Furthermore, responsive inks have been widely used on vaccines, antibiotics and insulin packaging. Companies developing responsive inks and non-electronic laminates have recently been successful with versions that reveal temperature/time, humidity or successful completion of various types of sterilisation.

Poised for success Undoubtedly, packaging for specialty pharmaceuticals is expected to take off in the near future in a big way. However, there needs to be a consolidated regulatory framework to ensure the success of specialty pharmaceuticals and that packaging adheres to the stringent requirements of a specific pharmaceutical product. As technology continues to evolve in the price-sensitive Indian market, it would be possible to acquire specialty pharmaceutical products in robust packaging solutions at accessible prices.

As distribution channels evolve from specialty wholesalers focussed on one or two areas with conditions, eg, HIV/AIDS or cancer, into specialty pharmacies that offer a full range of valueadded patient services, manufacturers need to decide which distribution channels are appropriate for their products. Shyam Sunder B K Corporate Manager, Tata Elxsi

With advanced coating technology, it is possible to produce a two-layer PVC/ PVDC specification exhibiting identical moisture and gas barrier properties as compared to the existing three-layer constructions. Mudit Kamdar Managing Director, Yogi Dye Chem Pvt Ltd


Modern Packaging & Design November-December 2012


INSIGHT & OUTLOOK: Inter face - Sundeep Prabhu

“Safe and user-friendly applications will promote the Indian industry globally” …opines Sundeep Prabhu, Assistant Vice President-Sales & Marketing, Schott Glass India Pvt Ltd. In an interaction with Anwesh Koley, he explains the intricacies of the pharmaceutical packaging market in India and the way forward for the industry to attain international standards. What are your views on the pharma packaging industry in India? The Indian pharma packaging business is evolving into a specialised industry. This is supported by a rising confidence of developed countries in domestic pharma companies. Moving away from mainly focussing on the ‘me too’ products, pharma companies now put a greater emphasis on the quality and consistency of the primary packaging material as well as its branding. Being faced with malpractices and counterfeit issues in the Indian market, there is a strong direction towards the traceability of the product. Multinational packaging companies have discovered the existing growth potential in India, and therefore, set up a base here to reap the benefit from growth, which, in turn, has raised the bar on quality and technology of the packaging material. This has resulted in ease of getting an entry into the regulated market.

What are the various technological innovations that you have witnessed in this segment? Manufacturers of pharma packaging have started to invest in more modern machinery equipment in order to maximise outputs and reach a higher quality level. This trend is also supported by pharma companies that export their products to other countries and regions as well as upcoming biotech companies. For them, stable supply and a high product quality are key success factors, as far as packaging is concerned. This also has an impact on us as the producer of the raw material, the glass tubing that is used


by converter companies in order to produce containers for pharmaceuticals.

As a prominent company in this field, what kind of R&D initiatives have you undertaken over the years? The focus of our Research and Development (R&D) initiatives is always on further improving the quality of our glass tubing products. This includes aspects such as dimensional quality and tight tolerances, but also a high cosmetic quality. Our approach is to assure the quality of our products at each step. Therefore, R&D efforts carefully examine the entire process from the glass composition and processing to the final packaging for shipment. In the field of cosmetic quality, we have introduced a nonstop opto-electronic monitoring process in order to ensure that glass tubing is supplied to our customers with a minimum of stones, knots or airline. We have also found ways to optimise the packaging of our products. A scratchresistant coating of the tubing and a sturdy packaging ensure a high cosmetic quality of our glass tubing during shipment. Besides, we pay considerable attention on dimensional accuracy in order to enable converters to supply the pharma industry with packaging solutions that offer an excellent performance on high-speed lines by ensuring lowbreakage risk and constant filling levels.

What are the key challenges faced by you in India? The key challenge we face here is educating our partners along the entire value chain

Modern Packaging & Design November-December 2012

with regard to the processing of glass and all its facets. This includes special topics such as the drug-container interaction, adsorption, chemical resistance as well as stability of packaging and freeze-drying (lyophilisation) of certain pharmaceutical agents. We are addressing these issues with our Academy programme – derived from the name of our pharmaceutical glass tubing brand. Also, international regulations and standards for the pharma industry are discussed at our Academy events.

How is the pharma packaging industry shaping up in India vis-à-vis the international scenario? The Indian pharma market is currently growing at 12-14 per cent annually. With an increased presence of global multinational companies in our country, the demand for high-quality and convenience-based products is increasing. The packaging business is an emerging industry in India and will grow in terms of quality, innovation and consistency of the product due to increased global exposure. In the injectables industry, the focus is currently on shifting to tighter dimensional control, cosmetic properties and a higher stability of drugs. This is mainly driven by the demand to stand out in the domestic market and to compete in the international market. On a global scale, the pharma packaging market is expected to grow by an average of 6.9 per cent each year to reach a total volume of $ 69 billion by 2015. Email:

INSIGHT & OUTLOOK: Inter face - Ajit Singh

“Brand identity is a major concern in packaging of products” …observes Ajit Singh, Chairman, ACG Worldwide. In an exclusive interaction with Lionel Alva, he delineates the several challenges and prospects faced by the Indian pharmaceutical packaging industry.

drugs made in India are sold all over the world, the country’s substandard drug trade represents a grave public health threat that extends far beyond the subcontinent.

How do you envisage the pharma industry in the current context? In the present scenario, pharma packaging occupies a significant portion of the overall drug market. Earlier, the focus was on conservation, but now packaging extends its functions across prevention of product tampering and counterfeiting, assertion of product dispensing accuracy & promotion of patient compliance. An increase is witnessed in demand for pharmaceutical packaging material due to the availability of sophisticated drugs, stringent government regulations, increasing health consciousness and growth of organised retail market.

How has advanced technology for pharmaceutical products caught on in the Indian market? According to a report by Organisation for Economic Cooperation and Development, 75 per cent of fake drugs supplied the world over have origins in India, followed by 7 per cent from Egypt and 6 per cent from China. India is also a leading source of highquality generic and patent drugs in the legitimate commerce worldwide. Since


What are the challenges faced by pharma packaging in the Indian context? A progressively competitive environment, high potent drugs and the growing threat of counterfeiting have pharma companies seeking packaging development partners that bring expertise and operational flexibility, as well as add value to their products. Brand identity is also a major concern in packaging of products. The pharma packaging sector is putting serious efforts to overcome the challenges and to meet customer requirements. With increasing demand and supply of diverse drugs, including highly potent and toxic, sophisticated packaging solutions are necessary to accommodate these drugs. Companies are working towards providing packaging solutions to accommodate the latest industry needs.

What are the recent innovations or advancements with pharma packaging technology? One of the latest innovations is a visual hologram medium that provides high potential image in three-dimensional forms, recognisable to the naked eye and having unique features to control

Modern Packaging & Design November-December 2012

counterfeiting. Earlier, holograms were externally pasted in various forms of packaging and now with the help of advanced technology, it can be an embedded in the film to protect the brand and provide customer safety. ACG Pharmapack offers the award winning ‘Alukbliss’ - a cold form look-alike rigid calendared Polyvinyl Chloride (PVC) film, most suitable to pack tablets, capsules in a blister form for thermoformed blister packs and an excellent anticounterfeit solution. Brandshield 4C, the fourcolour circular-oriented printing on hard capsules from ACG Associated Capsules, provides an excellent opportunity to protect one’s brand against counterfeiting.

What are some of the anticounterfeiting technologies used in pharma packaging? A significant volume of the drugs sold worldwide are counterfeit and pose serious risks to consumers and economic consequences to companies, thus resulting in loss of both revenue and reputation. ACG Pharmapack, member of ACG Worldwide has now introduced Brandshield Galaxy, a panacea for counterfeit problems. By using this hologram-embedded film, pharma companies will be able to protect the drug form being tampered with, duplicated or copied. Email:

INSIGHT & OUTLOOK: Inter face - B Pal S Puri

“Pharmaceutical packaging in India is poised for positive times ahead” …opines B Pal S Puri, President, Food & Pharma Specialities. In an interaction with Anwesh Koley, he explains the criticalities of the pharma packaging industry, while sharing some optimistic insights about the industry’s promising potential for the future. Tell us your views on the Indian pharma packaging industry.

Radio-Frequency Identification (RFID) technology, unfortunately, has not taken off in a big way in India. It is an important technology used in many countries; currently, it is taken over by more advanced methods of track-n-trace, which is still in a nascent stage in India, but promises immense benefits in the times to come. Even for manufacturers, the requirements are becoming specialised and stringent. At every stage, there are checks, and we need to have proper monitoring systems in place to ensure that each function performs perfectly at every stage.

Initially, in India, packaging was not considered as a concept. It was a part of supplying the goods to the customer. Although bulk packaging was undertaken, consumer-oriented packaging was an unknown concept, except in areas where it was essential to have unit packaging. Besides, difficulties in distribution existed along with the issue of counterfeiting and adulteration such as that in pharmaceuticals. It is only in the last 30-40 years that packaging as a concept has gained ground.

Which innovations have you witnessed over the years? In the pharma industry, the concept of packaging started with tablets, which came packed either in cans or in bottles, eg, 1,000 tablets per can. Even though such methods of packaging are still prevalent in countries such as the US, India has adopted the idea of flexible packaging quickly by introducing blister packaging. This form of packaging is essential for a market like India, where customers demand smaller units of a drug as per their immediate requirement. Earlier, even injectable drugs were available in glass packages, but today we have a variety of choices such as cartridges, pre-filled syringes and further advancements in the form of pre-filled syringes with a safety device. Insulin is a prominent example where the cartridge is put inside a pen and the patent can then apply it to a patient’s skin. The Indian pharma packaging industry is at par with international standards. We have appropriate counterfeiting measures in place and efficient track-n-trace mechanisms are also available. However, the application of such mechanisms is limited to large-scale companies. There are approximately 30,000 pharma packaging

companies in India, which are small in size and do not follow such measures strictly. However, critical drugs are by and large monitored by these guidelines, and we can see a gradual rise in awareness regarding safety issues among smaller players.

What are the security measures involved in pharmaceutical packaging? Labeling is an important aspect of pharma packaging security. It has two aspects – first, the regulatory aspect that requires companies to declare which information is mandatory to be present on packages. Such requirements are decided on the policy level, both in India and internationally. In case of critical medicines, it is important to provide a Patient Information Leaflet (PIL), which must carry all information. Bar coding is a simple but essential requirement for pharma packaging. Holograms were initially used as an anti-counterfeiting measure, but currently, it cannot be considered full-proof. Currently, there are many hidden as well as apparent solutions available to check the authenticity of the product for the manufacturer’s perspective.

What are the research initiatives undertaken for pharmaceutical packaging in India? The Research & Development (R&D) initiatives undertaken by Indian packaging companies is relatively limited as compared to international levels. However, adoption of global standards by Indian companies is relatively fast, and this is widely accepted, as international companies often expect uniform quality and standards when starting operations in India.

What are the challenges faced by the industry? The pharma packaging industry in India is quite complex. India is a major producer and exporter of generic drugs. Earlier, pharmaceutical companies were required to comply with a few norms that were internationally accepted. At present, each country insists on adhering to quality certifications pursued by them individually. This causes unnecessary delay in business and incurs heavy expenditure. But companies are gearing up to take up the challenge to create a positive outlook for the industry worldwide. Email:

Modern Packaging & Design November-December 2012


INSIGHT & OUTLOOK: Packaging specification

Lack of adherence to standards can result in damage and waste due to insufficient security, customer dissatisfaction and negative advertising, making quality assurance greatly significant. Thus, components of a package must be clearly specified to help manufacturers stay ahead of the curve and also gain consumers’ trust. P V Narayanan


ackage and packaging materials as well as component specifications must be realistic, clear to understand and facilitate use of the right material, proper conversion & supply, their in-plant performance and satisfactory endapplication needs. These refer to the structure, size and performance-oriented aspects. The efforts of developing a specification can be beneficial only if both vendor (supply) and user (buyer) resources understand the language in its earnestness and implement with adequate quality control back ups. The specification document is the recognised operating document. Packaging specifications prevent claims and market disasters. With quality becoming the watchword specification, its compliance assumes greater significance. Lack of adherence to this principle will result in damage and waste due to insufficient protection, customer dissatisfaction & negative word-of-mouth advertising. Also, a package that fails to


communicate its marketing positions to stay ahead of competitors and to connect emotionally with consumers, will have poor acceptance level.

Specifying the objective The control document should address the entire packaging system, covering all areas that include material, structure, graphics, production-conversion and packaging line, marketing, customer service and full networking. Specifications are drawn up against a set target. Packaging design parameters should be listed and prioritised to translate into target specification. An important part is to clearly define the objective and purpose. The parameters should include precise descriptions representing the activity and property of the materials/packages/components based on what is expected from each. Equally important are the measurable values that can be interpreted. Thus, the process involves selection of metrics, collation and analysis of competitive data to enable proper benchmarking and draw up the most suitable & acceptable target values. Therefore, the term objective appears

Modern Packaging & Design November-December 2012

simpler. This carries with it several factors that influence each parameter. It is equally true that the term ‘test’ appears simple, but every test has a direct relationship with a given property and the property governs a measure of activity related to a performance. The properties could be physical, mechanical, physico-chemical, biological, optical, thermal, electrical, etc. A material or package can have innumerable properties within the gamut of these.

Property identification Depending on performance needs, the package development and buyer groups must identify specific properties based on the materials selected; these activities should probably take place simultaneously. To the extent possible, the unit and numeral should be quantified, as a measure is the best means to include in the specification format. Within the number of properties, some could be critical, while others not so critical. Judicious segregation would help in acceptance of the process. Each property is measured through a test. Thus, the method of test and test equipment and procedure are of great

Packaging specification

significance. International test methods are readily available and make the norms easier. These standards also become the basis for selection of the test equipment. It is known that virtually all materials are sensitive to varying climatic environments and behave differently when exposed to such conditions. Thus, it is imperative that both the buyer and seller understand the significance of specifying the values and agree in terms of conditions in which the values are specified, eg, temperature & humidity. A cellulosic material behaves differently at varying humidity conditions, whereas the properties of synthetics such as plastic films could vary substantially at extreme temperatures. The specifications drawn up should clearly indicate the conditions at which the samples are to be tested. Samples drawn for quality inspection should be preconditioned at the conditions stipulated to benefit the repeatability. It is equally true of the testing equipment used and the test procedures. Commonly, different types of equipment conform to a particular integrity. In such cases, the conversion factor relationship between the values obtained by testing through different equipment should be pre-established and agreed upon to avoid any arguments and conflicts. Set standard procedures of sampling and sample preparation are readily available. Templates for sample cutting are also available and, if properly used, these can help obtain samples of proper sizes. The sample size (dimensional aspect) is important, as minor variations can cause major flaws and affect performance. The preconditioning of samples – time and exposure conditions – is influenced by the nature of the sample and by how fast the sample would equilibrate against standard exposure conditions. A board would take more time to equilibrate than a paper. Similarly, a film will take less time to equilibrate than a sheet. The emphasis is clearly to provide adequate time to equilibrate. With respect to sampling, where statistical sampling may not be commercially viable, guidelines provided in the standards can be of help. The samples drawn should be adequate and

each lot must be considered. Requisite number of samples from different parts of the lot should be taken for testing and data recorded. Simple, average calculations are common, though moving average system can also be tried. Further, care during sampling and sample preparation helps avoid defective samples.

Performance analysis In the overall quality process, another significant aspect relate to calibration and standardisation of the equipment and trained manpower, as well as maintenance of conditions where equipment are housed. A dirt-free laboratory maintained as per national standards will not only add value, but also, increase the confidence level. All these parameters are mutually inclusive between the buyer and seller. It should also be open to a third-party (approved) inspection. Recognition and accreditation of the Quality Control/ Test Centre can enhance the reputation and strengthen the belief and confidence among industries. Procurement of materials/packages should be based on performance need. The term ‘Performance based’ covers the entire supply chain, from specification development to consumer satisfaction. A good specification for a board does not mean in its entirety the total performance on line packaging and Point-Of-Purchase (POP) needs. For example, a good, flexible packaging material does not mean that the finished pouch will perform satisfactorily.

Optimising performance Developing and drawing up a specification is not an easy task. It demands knowledge of product needs, storage and handling conditions, in-plant activities, including machine operations, distribution system and market environs as well as POP & consumer needs. The added features are economy and environmental needs. In the context of all foregoing and developing functionally performanceoriented specifications, the objective is to: Identify reliable supply source Supply source to choose the right RMS and process

Supply source to firm up delivery schedule Supply source to identify improvements Integrate a good relationship between supply and buyer source Ease the task of buyer source Take buying decisions An important feature of these exercises is integrating to the inventory level required, not run into ‘out of stock’ position, demand for quick delivery and use them to meet production & supply demands. The repercussions and dangers associated are many. A typical instance is the use of substandard material or material that does not conform to ‘set-out quality needs’ and settle for lower price. This defeats all efforts of developing a specification meant for performance requirements. It boils down to ‘specification for despecification’. Specification is an effective means of communication with respect to criticality of purchase, production and distribution functions.

The right package Each constituent is a measure of assurance for procuring the right package and enables its appropriate use until it reaches the consumer and, probably, beyond. Thus, specifications must be in extreme detail and focussed for discussions & adoption. These should reflect the manufacturing capability to attain the desired values within tolerances and parameters. Optimising these will ensure efficient operation and create an acceptable limit in the overall system, in as much as it enables efficient communication of quality & consistency expectation and conveys consumer needs in quantifiable terms, besides facilitating effective track&trace system. P V Narayanan is a Member of Board in APEDA (Ministry of Commerce). He is also Secretary General - IPMMI and Chief Executive - PFFCA. He is a recognised UNIDO, ITC and CFTC (UK) expert consultant in the field of packaging. Email:

Modern Packaging & Design November-December 2012


INSIGHT & OUTLOOK: Packaged goods size


Small packs,

BIG Alpana Parida and Udit Bhambri


oday, everything is becoming smaller. Automobiles are becoming smaller for fuel efficiency, packaged goods are developing ground products to cut costs and reduce carbon emissions. Even supply chains are becoming shorter. Therefore, today, ‘small’ is better not only for businesses and consumers, but also for the environment.

Evolution of ‘small’ Ten years ago, nano was a word used only in laboratories. Today, it is part of

‘Size does matter’, the tagline of the film Godzilla is fast becoming as extinct as the creature itself. Why try to hold the whole world in one’s hands when it can be held in the palm? This is the gift of technology to the world today, where small pack gives big value.

the common language among people. This term gained momentum with the automobile giant Tata targeting its new car model Nano to the masses and Apple introducing iPod Nano, which were quickly accepted by all generations; another example of its use is the luxury brand Zegna, which uses nanotechnology in its suits to prevent stains due to spillage. Recently, nano-reinforced polymers have introduced the capability of producing innovative food packaging, thereby enhancing the quality and safety of packaged foods. Products have become sleeker over time. Digital downloads have replaced the

Walkman, QR codes have replaced CD ROMs; even the futuristic memory chip has become obsolete with the advent of ‘Cloud’. Starbucks - a coffee company has chosen to go smaller, with a smaller version called ‘short’, which is apparently ‘just right’, in addition to its other sizes Venti, Grande and Tall. With products becoming smaller in size, it is obvious that packaging would follow this trajectory. For instance, Blackberry recently slashed the size of their packaging by almost 50 per cent. Smaller packs not only boast of superior form, but also have their own set of functional benefits. In addition, the mantra of sustainability is prompting marketers to rethink on packaging costs. The excess in packaging has been a global phenomenon and the developed world is looking towards cost cutting. In India, most products had functional packaging from a long time. The big challenge in packaging emerges when one targets consumers who do not necessarily believe in the value of ‘less is more’. In India, for example, only more is considered as ‘more’. The consumer wants value, which is often perceived as positive by size. Some tackle this via vertical patterns to depict length, thicker stock-keeping units to connote quantity, but are these companies looking ahead or merely trying to cope? If the answer is the latter, the question arises whether this is sustainable with a rapidly evolving consumer.

Size and functionality From storage to usage: The rise of functional packaging Courtesy: Puma packaging


Modern Packaging & Design November-December 2012

How does one sell ‘small’, in a country

Packaged goods size

like India where people are fond of all things big. The possible answer could be multi-functionality. Brands today are going smaller but incorporating multifunctionality within their products and packages. It is this philosophy and execution that make Apple’s iPhone enjoy the success it has earned. But does packaging have the luxury of multifunctionality given their smaller size? For instance, water brands today provide caps that can be used as drinking glasses. Ready-to-eat brands are moving towards substrate innovations such as pulp to create shapes along with the function of a utensil to eat from. Brands like Heinz have come up with the first ketchup packet makeover in more than four decades with its dual functional dip & squeeze pack. Not only does the pack allow dipping and squeezing, but also allow more ketchup in one pack, thus reducing wastage and eliminating the inconvenience of opening many sachets per meal. Recent takeout coffee brands offer packaging with handles for hot coffee, with the added ability to hold creamers. This allows for coffee on the go with only one hand and also uses ecofriendly cardboard. Takeout boxes are incorporating utensils within packaging, thereby eliminating the amount of plastics used. This raises the aspect of multi-functional packaging also being greener. In the cosmetics world, Brazilian cosmetic company, Natura, goes beyond spoken language, using Braille on ecofriendly packs, for the visually impaired. This is one of the companies targeting the triple bottom line, ie, people, planet and profits. An easier way to contribute to this is via packaging. Companies such as Vegware develop, manufacture and distribute disposable food packaging, which are low in carbon, made from renewable materials and can be recycled with food waste.

cutting-edge design. Therefore, form, uncompromised functionality and ecofriendliness constitute the 3Fs of tomorrow’s packaging. It is a small world after all! Alpana Parida is President of DY Works. With over 20 years of experience in retail and marketing communications,

she is steering one of India’s largest pure-play branding agencies offering insight-driven solution across its expertise areas. Email: Udit Bhambri is Assistant General Manager for Marketing at DY Works. Email:

The big picture In the larger scheme of things, small is actually Big. This coupled with multifunctionality will drive efficiencies, reduce the carbon footprint and promote

Modern Packaging & Design November-December 2012


INSIGHT & OUTLOOK: Technology in printing and packaging


to face new market realities

Technology is an absolute necessity in achieving a competitive advantage in a market that faces unlimited choice among suppliers. Thus, in today’s surging Indian printing and packaging market, businesses must employ cuttingedge technologies to streamline operations and to achieve more sustainable competitive edge. Mike Tatara


he printed package does more than just communicate, protect and differentiate products and distinguish brands. It has also become an important vehicle for product positioning. Packaging evokes emotion and gives the product an identity and a unique character that enhances visibility and competitiveness. Despite such profound and widespread added value, the printing and packaging industry has endured increasing pressure due to the volatile global economy, the pace of technological change and the resulting operational challenges. Simply, a greater demand worldwide has resulted in increased input costs. The rising cost of raw materials and transportation adds to the woes of the industry, making it

imperative that businesses with longterm vision continue looking at ways to streamline operations.

The India story The Indian printing and packaging market is poised for significant growth, fueled by the increasing demand for innovative packaging equipment and the growing flexible packaging market. In spite of its highly f ragmented nature, the Indian packaging industry is expected to grow at 18-20 per cent per year from its current 15 per cent and reach $ 16.5 billion by 2015. Worldwide, the printing industry is also rapidly progressing through the adoption of modern technology and the employment of skilled professionals. The massive growth potential offered by the sector makes it important enough to invest in a next-generation technology to take on future challenges.

Courtesy: ©iStockphoto/alexeys

Bottle filling line


Modern Packaging & Design November-December 2012

Tech-talk Today’s print and packaging players face numerous business challenges related to shop floor, supply chain management efficiencies, business control, decision making and technology. Among these challenges, leveraging the right technology reduces the level of stress caused by all other pressures on the business. Further, technology is necessary to gain and maintain a competitive advantage in a market where there is no dearth of choice among suppliers. Unfortunately, many print and packaging companies continue using outdated technology, or suffer due to adoption of inadequate and inappropriate technology that does not offer the level of system integration capability required in today ’s challenging business environment. One of the major reasons for this mismatch between an organisation’s software and technology is the pace of technical change in response to an increasingly complex and demanding market as well as the level of sophistication & effort required while implementing and managing the change associated with swapping out large systems. In order to avoid problems and additional expenses, many print and packaging organisations do not invest in new technologies despite proven results. This sets off a chain reaction that threatens productivity, profitability and, ultimately, long-term viability of the business. Business leaders need to take a step back to see the bigger picture and recognise the role that technology can play in optimising print & packaging operations.

Technology in printing and packaging

Courtesy: ŠiStockphoto/johnnyscriv

Printing press production line

Taking into consideration, the reliance on printed packaging, the amount of business at stake is staggering. The opportunity is there for companies that embrace solutions, capable of providing greater supply chain visibility, data accuracy, decision-making agility and drive high levels of customer service. Manufacturing and distribution industries have proven that technology is the single most effective way for an enterprise to maximise productivity by reducing waste and minimising expenses, while improving on accuracy and overall quality. Printing and packaging companies that adopt a system tailored to the needs of its business enjoy both low total cost of ownership and the ability to produce meaningful change within the business. Put another way, printing and packaging companies that fail to remain updated on the latest technology and upgrade themselves are at the risk of losing their competitive edge, and with the rapid pace of change today, this is likely to happen sooner.

The ERP solution Manufacturers often seek a combination of standard and customised features in solutions offered by leading business

software companies. System architecture and business intelligence limitations often hinder the performance of many Management Information System (MIS) packages. In addition, consolidation among MIS providers has many leadingedge on printers seeking alternatives. In many cases, the best answer is an Enterprise Resource Planning (ERP) system that provides industry-specific functionality, breadth of functionality and a modern technology platform. ERP is capable of optimising software and service investments, while ensuring speed, stability, reusability and efficiency. Some of the ERP solutions available today offer a robust technology framework, thus allowing users to boost sales and marketing via the embedded CRM software, automate and speed up cost estimations, optimise constantly changing production schedules with robust planning and scheduling capabilities that help in streamlining the supply chain. Accurate and timely supply chain data is vital to the longterm success of any enterprise. The modern-day ERP embeds much of the critical supply chain management components and adds key technologies to the mix. Dashboards and other tools track materials and provide visibility to

product flow in the supply chain and are combined with real-time, role-based access to information, activity & process management tools as well as business intelligence capabilities – all of which facilitate analysis and improve decision making. ERP software makes it possible to identify profitable and unprofitable jobs and to focus on activities that sustain and grow a business. By having access to real-time data, whether it is for sales, production or financials, organisations are able to react swiftly for optimising operations and driving partner satisfaction. However, mere implementation of an ERP system will not reap benefits on its own. Highly trained personnel are essential to ensure that the appropriate system is selected, implemented and used optimally. The right combination of technology, people and processes will enable effective execution of ERP technology in support of an organisation’s overall strategy.

Time for change Increasing lead time variability, escalating production and material costs as well as intense customer demands have forced even the most successful printers to overhaul their business and technology strategies. If the industry is to remain healthy and discourage new entrants, more print & packaging organisations need to align market demands with business strategies and technology advancements. Therefore, those who make the effort will be able to remain relevant, while those who succeed at maximising technical capabilities will gain a much satisfied and content workforce & customer base; and this will ultimately lead to a significantly more sustainable competitive edge to achieve improved bottom line profits. Mike Tatara is Product Marketing Manager at Epicor Software Corporation. Email:

Modern Packaging & Design November-December 2012


INSIGHT & OUTLOOK: Brand reputation

Diligence product recall to reduce

The concern of product recall keeps manufacturers on their toes all the time. With food safety regulations around the world tightening further, brand owners should utilise robust product inspection technologies to detect contamination and minimise business risks.

Neil Giles and Michelle Barnes


ew things strike more fear in the heart of a brand manager than finding out a product is being recalled. The potential for recalls is increasing in the wake of new food safety laws passed by governments around the world, including China and the US. Well-publicised recalls in recent years have heightened consumer scrutiny and awareness of product safety. Another indicator of the trend is the rising popularity of insurance plans that provide product contamination and recall coverage for manufacturers. This is a lucrative new niche for insurance providers


as manufacturers seek protection in an era of tighter regulations, better enforcement and harsher penalties.

Measuring cost of recall How does one calculate the costs of a recall? First, there are the upfront costs such as transporting products back to factories, replacing inventories and publicising alerts throughout the media. There are also associated costs such as compensation for retailers, and longerterm potential costs arising from consumer lawsuits. But, one cost that cannot be easily measured is the damage to one’s brand’s reputation. Nothing tarnishes a brand like a recall, and the ramifications

Modern Packaging & Design November-December 2012

can range from a temporary dip in global sales to loss of public confidence. In a global economy with increasingly complicated supply chains, quality control is becoming more critical. A number of retailers have put their own quality control protocols in place, and they require manufacturers to comply with them.

Demonstrating due diligence Worldwide, the safety standards of food manufacturers are coming under increased scrutiny. Companies face mounting pressure to comply with legislations, such as the new US Food Safety Modernisation Act. In light of these new legal requirements, large

Brand reputation

retailers, such as Walmart, Tesco and Marks & Spencer, have devised their own codes of conduct for manufacturers to meet. But how do manufacturers demonstrate to retailers for products and processes to meet those standards? Also, what steps can one take to protect reputation in the event of a potential contamination issue? The answer is to have the ability to prove they have exercised due diligence in their processes. Food safety legislation and standards are complex and growing more so every day. Whether referring to safety frameworks such as the Hazards and Critical Control Points Analysis (HACCP) system, quality certification programmes such as the British Retail Consortium (BRC) Global Standards, regional legislation such as The General Food Law Regulation (EC) 178/2002 in the European Union, domestic laws such as the UK Food Safety Act (1990) or retailer guidelines, the burden of proof to demonstrate that every effort has been taken to minimise risks to public safety rests with food manufacturers. Brand owners are well aware of the risks posed by failing to meet safety standards. Failure to inspect products can lead to contamination and result in reputation-damaging product recalls. In such an event, food manufacturers are legally obliged to prove that they have exercised all due diligence to avoid accusations of negligence. The supporting evidence must include data such as confirmation of packs inspected and data regarding packs rejected as a result of potential contamination. Data collected should also include validation information about regular equipment testing and planned preventative maintenance programmes. If the manufacturer cannot provide this data, it can be vulnerable to further legal action. As well as the risk to consumer well-being, the negative publicity of a product recall can jeopardise future business with supermarket chains, threatening the future of the brand.

Compliance to safety standards To ensure compliance with safety standards,

brand owners require a comprehensive product inspection system that is able to detect contamination, identify over and under-weight products and exclude them from the production process. Automated reject mechanisms are critical to meet compliance with safety standards. In most product inspection systems, when a suspect product is identified, a signal is generated, which, together with sensors and timing devices, is used to activate a reject device to remove it from the conveyor without stopping production. A lockable bin collects rejected products to prevent them from making their way back onto the conveyor belt. . In the event the rejected device fails to remove the offending product, failsafe mechanisms need to be in place to stop the conveyor system, ensuring that contaminated or under- or over-weight products do not find their way to the end of the production line. Multiple inspection machines can be linked using connectivity technology to offer comprehensive monitoring of the inspection system to ensure that reject mechanisms do not fail. Accurate data monitoring is another vital aspect of compliance with food safety standards, as it can prove critical in demonstrating due diligence if required. Modern product inspection systems offer automatic logging of information related to contaminant detection and checkweighing of products Highsecurity operator access, such as secure login passwords, minimises the risk of compromise to such data.

Technology for early detection This helps explain the rising reliance on X-ray inspection technology as a method of minimising the risk of recalls. X-rays detect foreign bodies in packaging such as glass shards, metal fragments, bone, stones and high-density plastic materials. The technology has become a critical aid for demonstrating regulatory compliance with safety and quality control procedures. X-ray detection offers more than just contamination detection; it identifies product defects such as broken cookies, or a faulty seal on a container. It offers

manufacturers the capability to see inside a package and catch defects in advance, so that consumers get a perfect product every time. The technology can also be integrated with checkweighing capabilities to ensure accurate product delivery. These capabilities identify product weight that is out-of-compliance down to the nearest 0.1 gm, reducing costly product give-away. In a competitive environment with heightened regulatory enforcement, X-ray detection is an important tool for maintaining food brand reputation, which is essential for minimising the risk of costly product recalls.

Protecting the brand The trend of recent years could not be more apparent – supermarkets and retailers will continue to tighten their own product safety standards, keen to protect their own brands in the eyes of the consumer. Brand owners must demonstrate due diligence and use advanced product inspection systems, such as X-ray, to do so. The use of such technologies enables manufacturers to ensure that they have robust procedures in place to detect any possible contamination and confirm that each pack contains the right amount of content, minimising the risk of loss of business with major retailers at a time when the market is becoming ever more competitive. Neil Giles is Marketing Communications Manager for the Product Inspection Division at Mettler-Toledo, based in the UK. He specialises in all four main product inspection technologies X-ray, metal detection, vision inspection and checkweighing. Email: Michelle Barnes is Marketing Executive at Mettler-Toledo Safeline, based in the UK. With five years of experience in the food and pharmaceutical industries, she specialises in X-ray technology for the packaging & inspection sectors. Email: Michelle.

Modern Packaging & Design November-December 2012


Ensuring flexibility with


Illustration: Chaitanya Dinesh Surpur

AUTOMATION TRENDS: Robotic top loading solutions

Automation and robotics have been an inseparable part of the evolution of packaging design in contemporary times. Considering the burgeoning demand for pharma products, faster lead times are the need of the hour along with technical sophistication. Lionel Alva examines how robotic top loading has aided in the standardisation of pharma packaging solutions.


or the pharma industry, ubiquitous availability of a product is a must, considering its critical nature. Thus, the highest possible packaging speeds combined with minimal waste and high flexibility are essential to ensure the best possible lead times. While high-speed lines can produce the requested small batch sizes within a few hours, resetting the formats will need more time, which has a negative impact on the overall efficiency of the packaging line. Format changes and line clearance should be able to be performed within a few minutes. To cope with this, the whole packaging process, which includes all modules and machines used in the entire system, must be completely harmonised.


It does not make any sense if large parts of machines are modified to handle a new batch within 15 minutes, but line clearance takes more than two hours because of poor accessibility in certain areas. In such a scenario, robotic top loading solutions help immensely towards ensuring quick changeover times with minimal effort. Further, these are steadily replacing the side-loader technology in carton packaging.

Key design considerations The pharma industry is constantly in a state of transition. And, in recent times, higher machine speeds and greater flexibility are the order of the day, with fast product changeover times, quick format changes and a steady increase in packaging

Modern Packaging & Design November-December 2012

design considerations. To meet validation requirements, pharma companies are increasingly demanding that machinery is modularised and standardised. This includes a standardised operating interface and control systems for all components. Such systems also have monitoring systems for maximum production safety. With standardisation and modularity, profitability can also be increased, as the lines allow rapid changeover to produce different dosages of the same medicine in different pack types. The increased profitability is additionally supported by lower maintenance cost. Robotic top loading solutions add flexibility to packaging processes. Changeovers can be programmed by entering new parameters,

Robotic top loading solutions

with pushbutton, recipe-driven changeovers selected by the operator at the Human Machine Interface (HMI). Without or with only minimal end-ofarm tooling changes, robotic modules can reduce setup times to sort, orient, pick and place, fill and de-case a broad range of product & package types. “For packing machine manufacturers, the problem of integrating Programmable Logic Controller (PLC), motion control and handling tasks in a single system leads to higher programming and engineering costs. Additional costs for maintenance and service personnel resulting from various hardware & software components can also be expected. In a robotic top loading solution, top loading cells with different kinematics can be configured and programmed together with other software modules on one controller, or with several distributed controllers. As a result, synchronisation with proprietary control architectures is no longer necessary. This enables both real-time synchronisation and integrated data storage without any problems,” avers Nilkant Raut, Director, Raut Engineers. Today, Original Equipment Manufacturers (OEMs) are starting to run robotics with off-the-shelf controls, and even large robot manufacturers are adopting embedded non-proprietary software. This development promises to expand robotics applications faster than ever in the next few years. Unlike the expensive and proprietary products of the past, today’s motion control and PLC products allow plants to run robotics using standard programming languages such as IEC 61131-3. The result is standardised controls with user-friendly software setup wizards that require no downtime for specialised operator or programmer training. Thus, it does not take much to integrate multiple robots in a project. Access to variables also simplifies engineering and diagnostics.

Challenges with automation Although robots are often considered inappropriate for food or pharmaceutical applications where hygienic washdown

is required, advancements in technology mean that packaging machinery users and manufacturers need to relook at ways to exploit their use. Although automated processing and packaging machinery for this industry has existed for some time, the loading of products into packs has remained labour-intensive. Automated tray-loading has been difficult, due to high hygiene standards and irregular product shapes with slippery surfaces. Robot top loading systems should be easily configurable and be designed to be optimally hygienic & reliable as well as operate at high speeds. A major innovation for robotic top loading systems claimed is an optional integral storage system that will divert products away from the top-loader in the event of a downstream machine stoppage. Each product is individually handled and placed into storage from race-track compartments, eliminating any queuing or bunching and maintaining product quality. The system provides up to 10-minute storage or longer, depending on pack format, and automatically reintroduces the packs into the line during normal production. The robot features twin-axis servomotion for consistent and reliable operation, controlled by either Allen Bradley or Siemens PLCs, thereby enabling the equipment to be added to or expanded as per requirement. A wide range of robotic tooling is available to suit different products. This includes vacuum pick ‘n’ place and vacuum tooling with pneumatic repitching devices & pneumatic grippers. Further, with quality solutions available in the market, the only challenge for automated robotic top loading solutions is accessibility and cost, along with compliance to regulatory standards of hygiene.

Standardisation and efficiency It is not only the technology and its standardisation that is sufficient to produce high efficiencies. The entire packaging process needs to be harmonised and this area possesses a huge optimisation potential. Within the

In a robotic top loading solution, top loading cells with different kinematics can be configured and programmed together with other software modules on one controller, or with several distributed controllers. As a result, synchronisation with proprietary control architectures is no longer necessary. Nilkant Raut Director, Raut Engineers

pharmaceutical production and packaging process, there are many operations and interfaces between process steps that are still performed manually. In the future, many of these tasks will be taken over by flexible robotics technology. For example, the entire feeding process of products coming from batch production and fed to the packaging line is, in most cases, still a manual process; most of this will be automated within the next few years. However, automation, when used correctly, could allow companies to focus on R&D, while ensuring the finesse the manufacturing operations would carry. The pharma packaging market is constantly advancing and has experienced an annual growth of at least five per cent per annum in the past few years. The market is now reckoned to be worth over $ 20 billion a year. As with most other packaged goods, pharmaceuticals require reliable and speedy packaging solutions. Email:

Modern Packaging & Design November-December 2012


ENERGY MANAGEMENT: Blister packaging

Creatin value, retainin quality The need for easy usage, product safety and high-barrier properties have resulted in the growth of the blister packaging market in India. R&D across the globe has ensured that products remain secure in blister packs, thereby guaranteeing environment sustainability. Anwesh Koley analyses various benefits and wide acceptability of this form of packaging.


decade ago, packaging was often an afterthought for many pharmaceutical companies, viewed as merely the final step in manufacturing. However, today, firms are considering packaging earlier during the process of development. Pharmaceutical packaging is fast becoming an essential part of the drug delivery system as well as a core element of the marketing mix, through which manufacturers can differentiate their products from those of their competitors. However, in India, the concept of blister packaging was adopted faster than many other western countries. The need to have light-weight packages, which could be made available in smaller units, spurred this trend unlike markets such as the US. About 85 per cent of solid drugs in the Europe are packed in blisters,

as compared with less than 20 per cent of those in the US. However, blister packaging is gaining more acceptance in the US, as both manufacturers and consumers have begun to recognise its benefits. At present, China is still a lot of domestic solid drugs using glass bottles, although to avoid light, moisture, anti-oxidation, but the packaging capacity, not high-tech. For demanding special healthcare products and pharmaceuticals, this conventional form of packaging cannot effectively prevent the medicine from becoming moist, which is a large-capacity brown glass bottle in recent years, rapid exit of this area is an important reason.

Advantages of blister packaging Clear plastic blister packaging is the

first hard piece plastic moulding, with tablets, pills or granules, capsules and other solid pharmaceutical and health food filled in the groove, and then sealed with aluminium foil coated with adhesive bonding in the film heated together to form a separate sealed package. This package is the production of today’s health food and pharma industries, widely used form of rapid development of flexible packaging. In comparison with the bottle, blister packaging is easy to carry, can reduce the amount of healthcare products, pharmaceuticals while carrying. It also ensures gas barrier blister packaging, moisture permeability, health and safety, productivity and dose accuracy, thus extending the shelf-life of drugs. Another advantage of automated blister packaging process is maximising

Courtesy: Wenzhou Ximmei Printing Co Ltd Courtesy: Plastic Ingenuity Inc


Modern Packaging & Design November-December 2012

Blister packaging

the safety of packaging. Sandeep Jain, Director, Hi-Tech Polyflex Pvt Ltd, says, “Automatic blister packaging machine includes blister forming, drug filling, sealing, packaging carton forming, manual folding and insertion into the box and blister board carton sealing; the whole process once complete ensures health and safety. In addition to the advanced model with a high degree of automation, there are a number of safety testing devices, including box and manual identification & detection, can greatly improve the safety and health of people and reduce misuse of healthcare products, drugs equipment, etc.” Apart from the advantages of being lighter, blister packs help reduce the carbon footprint of packaging. Dipak Vyas, Chief Executive Officer, Neo Pack, says, “Over the past 40 years, blister packs have been adopted globally by the pharma industry because of the flexibility in design and high productivity that the process delivers for packaging of oral solids.” The inherent unit-dose concept provides visual and physical evidence of the number of doses taken, making it easy for patients to follow their therapy by swallowing an oral dosage. It is a comfortable and a familiar means of taking medication – and one of the main reasons why a majority of marketed medicines are presented as tablets & capsules over several decades.

Sustainability offered blister packs Maximum use of renewable, recyclable plastics: A sustainable cold seal blister packaging contains plastics that can easily be recycled. Usually, a clear Polyethylene Terephthalate (PET) film is used to produce the blister. When possible, from a technical point of view, renewable Polylactic Acid (PLA) should be offered as an option to customers as it helps in energy savings. “Such packaging offers minimum weight of plastics. The plastic part of a sustainable cold seal blister packaging is always kept to minimum size and thickness, with the purpose of reducing plastic weight. It is also important to ensure maximum use

of recycled cardboard,” says Jain. A USP of a cold seal blister packaging is that the cardboard is only printed on one side, and after packing, the printing is visible on the front and back, and even behind the plastic blister. No heat energy is required for sealing these blister packs. Cold seal blister packaging does not require heat or dwelling time to get a perfect seal; only pressure is required for that. This makes packaging extremely energy efficient, and thus environment-friendly. It also ensures 100 per cent separation of plastics and board after opening. “There are many ways of opening such packages, depending on the structural design. Irrespective of the opening method chosen, plastics and board always separate completely after opening. The cold seal adhesive, applied to the blister board only adheres to itself and not to the plastic blister. Therefore, no cardboard fibres remain on the clear plastic, making recycling possible,” adds Vyas.

Automatic blister packaging machine includes blister forming, drug filling, sealing, packaging carton forming, manual folding and insertion into the box and blister board carton sealing. Sandeep Jain Director, Hi-Tech Polyflex Pvt Ltd

Ensuring drug safety Value creation in drug delivery has conventionally focussed on developing advanced solutions that meet the unmet needs of patients. Achieving better treatment outcomes has an impact on the society as a whole: patients and their families live longer together and enjoy a better quality of life; social systems can plan for lower costs for acute care and assisted living and physicians can provide better care & support for patients. There are growing efforts of pharma companies to enhance treatment effectiveness and improve outcomes under reallife conditions of patients – outside of controlled clinical trial settings. Blister packaging has become a more important piece in this equation than ever before. The success story of polymer-based films for blister packaging will continue, particularly as a result of the new-generation films that provide global packaging solutions for advanced drug delivery systems. Email:

Over the past 40 years, blister packs have been adopted globally by the pharma industry because of the flexibility in design and high productivity that the process delivers for packaging of oral solids. Dipak Vyas Chief Executive Officer, Neo Pack

Modern Packaging & Design November-December 2012


POLICIES & REGULATIONS: Packaging for generics

Impact of government

policies on

intellectual property protection

In recent years, India has been on a technological upswing with regard to pharmaceutical products that have been made much more affordable in the form of generics in the country. Lionel Alva assesses the impact of the surging generics market on R&D and intellectual property rights for packaging.


ndia is undoubtedly one of the biggest markets for generics in the world. The country is known to produce a fifth of the generic medicines of the world and accounts for about 70 per cent of medicines supplied to poor countries through humanitarian agencies. Approximately 90 per cent of the country’s medicines are made up of branded generics. In 1970, India eliminated patents on drug products. This move enabled India, a country with a relatively large domestic market, to develop a strong generic drug industry. In 1994, the World Trade Organisation (WTO) negotiated the controversial agreement on Trade Related Aspects of Intellectual Property Rights (TRIPS). India was required to extend patent protection to drugs and implement other new obligations. In 2005, India implemented the changes required by the WTO. In doing so, India limited patents in some areas, such as those on new uses or new formulations of drugs unless they differ greatly in properties related to efficacy. As interpreted by the Indian courts, it is now more difficult for international companies to prevent manufacturing of generic drugs by making minor changes to the formulation of products or finding new uses for them. Since then, India been able to establish technological capability for manufacture and supply of generic drugs. Thus, the ‘generics capability’ of India has attracted worldwide attention. The lure of generic drugs is that these are significantly cheaper than its proprietary branded counterparts. However, both the quality of drugs and packaging are significant points of debate. There is a need


to assess whether the quality and standard regulatory framework in India imbibe a certain degree of responsibility on generics manufacturers to ensure the quality of the drugs as well as their packaging.

Existing legislative framework The introduction of the Indian Patents Act (IPA) provided a major thrust to the growth of the Indian generics pharmaceuticals industry; and Indian companies, who undergo the process of reverse engineering and synthesis, began to produce bulk drugs & formulations at lower costs. The IPA and Drug Prices Control Order (DPCO) were acts passed in 1970. Under the IPA, substances used in foods and pharmaceuticals could not be granted product patents. Only process patents were allowed for a period of five years from the date of the grant of patent or seven years from the date of filing for patent, whichever was earlier. The DPCO is an order issued by the Government, under Section 3 of the Essential Commodities Act, l955, empowering it to fix and regulate the prices of essential bulk drugs and formulations. The order incorporates a list of bulk drugs whose prices are to be controlled, the procedure for fixation and revision of prices, the procedure for implementation, the procedure for recovery of dues, the penalties for contravention and various other guidelines & directions. The order is subject to the guidelines of Drug Policy and supposedly aims to ensure equitable distribution, increased supply and availability of bulk drugs at cheap prices and has played a vital role in directing the pharma industry’s fortunes.

Modern Packaging & Design November-December 2012

However, currently, there is policy regime to check and ensure the quality of generic medicines and the packaging material used. Indian drugs can still be purchased over the counter without a prescription unlike in the West, which does little to warrant protection from spurious manufacturers.

Challenges for generics packaging While branded proprietary medicines involve certain fortifications and extensive Research and Development (R&D) to ensure that contents of the package are safe. It is also a responsibility on part of the policy makers that with regard to packaging, the generic variants should not have any counter-interactions with the packaging material used as this could be fatal to the end-user. Packaging must be consolidated such that it not only ensures the shelf-life of drugs, but also, the quality is on par with its proprietary counterparts. “Most of the cost of proprietary medication comes from R&D expenditure where it takes 10-15 years for a drug to enter the market. Hence, it is pivotal that the packaging materials used for generics must also undergo extensive R&D to ensure that the quality of the end product is not compromised. With a proper legislative framework and qualitative controls in place for manufacture as well as packaging, it is possible to ensure that there are no severe counter-indications with generic medication,” asserts Hariharan R Iyer, Consultant, Packaging Idea, and Ex Joint Director, Indian Institute of Packaging. Therefore, it is important that policies and regulations are framed in such a manner that it strikes a fine balance

Packaging for generics

With a proper legislative framework and qualitative controls in place for manufacture as well as packaging, it is possible to ensure that there are no severe counter-indications with generic medication.

the nature of packaging material used offers adequate protection and fulfills the necessities of a given drug. Thus, there is a need to facilitate stronger and more robust legislations that would allow pharma companies to ensure that the quality of manufacturing & packaging is on par with international standards. It must also pave the way for a smooth transfer of advanced packaging technology in India. While the Indian pharma

industry recorded spectacular growth in the past decade, it is now facing serious threats to its self-sufficiency and ability to compete in the generic medicines market. Any development that impacts the generic production capabilities in India would compromise access to affordable medicines not only in India, but also in other developed and developing countries. Email:

Hariharan R Iyer Consultant, Packaging Idea, and Ex Joint Director, Indian Institute of Packaging between qualitative healthcare and accessibility for the masses. Afterall, the Indian pharma industry plays a critical role in supplying medicines to various global treatment programmes. For instance, Indian generic drugs account for approximately 50 per cent of the essential medicines that the United Nations Children’s Emergency Fund (UNICEF) distributes in developing countries. Besides, 75-80 per cent of all medicines distributed by the International Dispensary Association (IDA) to developing countries are sourced from India. Similarly, associations such as the Global Fund to Fight AIDS, Tuberculosis and Malaria and the US President’s Emergency Plan for AIDS Relief (PEPFAR) also source a substantial percentage of their medicine procurement from Indian manufacturers. The nature of the packaging used and the quality of the product influences the outlook and prospects of the Indian pharma industry as a whole.

Ensuring affordability While the generics market is integral to the Indian pharma industry’s success, it is also important that policies are legislated that would ensure that generic drugs are qualitatively safe and Modern Packaging & Design November-December 2012


STRATEGY: Primar y packaging

Smart solution for

drug stability

Pharma packaging is a specialised packaging segment where much emphasis is laid on the primary packaging these days, as it has a profound impact on drug stability. Avani Jain analyses the primary packaging variables and elaborates on the materials that can be used for primary packaging of the drugs.


lobally, the pharmaceutical packaging market is expected to grow by an average of 6.9 per cent each year to reach a total volume of $ 69 billion by 2015. The industry in India is also growing and the pharmaceutical business is evolving into a specialised industry. Moving away from mainly focussing on generic products, pharmaceutical companies are now emphasising much on quality and consistency of primary packaging as this directly affect the drug stability. This has led to the pharma packaging industry evolving into a specialised sector.

Packaging components In the pharmaceutical language, a packaging component means any single part of a container closure system, which is a sum of packaging components that together contain and protect the drug substance. The container closure system includes primary and secondary packaging components. A primary packaging component is a packaging component that is in direct contact with the dosage form. Typical examples are containers (eg, ampoules, vials, bottles), container liners (eg, tube liners), closures (eg, screw caps, stoppers), etc. Every proposed primary packaging system should be shown to be suitable for its intended use: it should adequately protect the dosage form; it should be compatible with the dosage form; and it should be composed of materials that are safe for use with the dosage form and route of administration. If the primary package has a performance feature in addition to containing the product, the assembled container closure system is shown to function properly. Amit Kumar Choudhary, Director, D D Pharmaceutical Pvt Ltd, says, “For Active Pharmaceutical Ingredients (API)


Courtesy: Kl+¦ckner Pentaplast Group

drugs or formulations, primary packaging is of utmost importance as almost all drugs are sensitive and appropriate packaging is needed to ensure drug stability. Moreover, primary packaging comes in direct contact with the drug, so the usage of correct packaging material with appropriate properties is important. Also, it is the primary packaging that protects the drug from spoiling because of high moisture, heat, humidity, etc.”

Primary packaging variables The primary packaging variables need to be clearly defined as they have a high impact on drug stability. Choudhary notes, “The primary packaging variables that need to be considered while deciding

Modern Packaging & Design November-December 2012

on the type of packaging to be used in the pharma industry include the extent to which the packaging material is sensitive to light, moisture, permeability, etc. Further, it is important to ascertain the sterility of the primary packaging material because this factor has a huge impact on the drug stability.” Physical, chemical and biological properties of primary packaging have a high impact on drug stability. In fact, the primary packaging should provide the dosage form with adequate protection from factors (eg, temperature, light) that can cause degradation in the quality of that dosage form over its shelf-life. Common causes of such drug degradation are exposure to light, loss of solvent, exposure to reactive gases (eg,

Primar y packaging

Courtesy: SCHOTT Pharmaceutical Systems

oxygen), absorption of water vapour and microbial contamination. A drug product can also suffer an unacceptable loss in quality if it gets contaminated. Thus, the primary packaging needs to ensure that nothing of this sort happens to the drug.

Primary packaging materials The primary packaging material for any drug should be such that each active ingredient retains its chemical integrity: the original physical properties, including appearance, palatability, uniformity, dissolution and suspendability are retained; sterility or resistance to microbial growth is retained according to the specified requirements and antimicrobial agents that are present retain effectiveness within the specified limits. Also, the therapeutic effect should remain unchanged and no significant increase in toxicity should occur. Mukul Jain, Technical Director, Onex Pharmaceuticals, says, “It is often seen that the drug is affected by heat, sunlight, moisture, etc. Thus, primary packaging depends on the nature of the drug. In most cases, aluminium foil is used for primary packaging because in blister packaging, the oxygen permeability is higher, so the drug may get affected. Generally, liquid drug is packaged in amber-coloured bottles because it provides light protection as compared to transparent bottles.� Overall, the packaging material should be such that it provides light protection to the drug, as this also affects the drug stability. Light protection is typically provided by an opaque or amber-coloured container. Further, loss of solvent can occur through a permeable barrier (eg, a polyethylene container wall), through an inadequate seal, or through leakage. Hence, proper primary packaging is quite necessary.

Further, water vapour or reactive gases (eg, oxygen) may penetrate a container closure system either by passing through a permeable container surface, eg, the wall of a Low-Density Polyethylene (LDPE) bottle. Although glass containers would seem to offer better protection, since glass is relatively impermeable, these are effective only if there is a good seal between the container and the closure. The various packaging materials used for primary packaging of pharmaceuticals include glass bottles, poly glassine paper, Polyethylene Terephthalate (PET) bottles, Polyvinyl Chloride (PVC), aluminium foil, paper, etc. Generally, for packaging of API, Low-Density Polyethylene (LDPE) bag EU twist tied with a plastic fastener is used as a primary packaging material. Generally, the grade of the primary packaging material should comply with EU Directives. The primary packaging material should also comply with Food and Drug Administration (FDA) regulations.

For Active Pharmaceutical Ingredients (API) drugs or formulations, primary packaging is of utmost importance as almost all drugs are sensitive and appropriate packaging is needed to ensure drug stability. Amit Kumar Choudhary Director, D D Pharmaceutical Pvt Ltd

Ensuring high drug quality Primary packaging for pharmaceuticals represents the starting point of the value chain. The quality of the primary packaging material affects all subsequent steps within the process and its steady supply is a prerequisite to make medical products available when required. In a time when countries across the globe are investing heavily in their pharmaceutical industries to ensure consumer satisfaction and increase the drug stability, India has also shown improvement in terms of quality of primary packaging materials. However, there are areas where India needs to gear up and adopt more advanced materials for packaging in order to counter the manufacture of spurious drugs and ensure stringent quality practices worldwide.

Primary packaging depends on the nature of the drug. In most cases, aluminium foil is used for primary packaging because in blister packaging, the oxygen permeability is higher, so the drug may get affected. Mukul Jain Technical Director, Onex Pharmaceuticals


Modern Packaging & Design November-December 2012


TIPS & TRICKS: Glass recycling

Steps to

ensure better processing

Glass is a material that never wears out; hence, it can be recycled forever without diminishing in quality or properties. Anwesh Koley highlights some of the pointers that must be kept in mind while recycling glass.



lass is a popular packaging container for food and beverages. It is also one of the most commonly materials. Glass is 100

per cent recyclable and its quality never deteriorates. Glass bottles and jars are melted down and transformed into new containers. Recycling of glass also helps in saving energy and preserving

raw materials. In addition, recycling is beneficial for the environment, as it reduces air and water pollution. With inputs from B D J Glass Industries Ltd. Email:

Following are some points that to remember while recycling glass:


Glass materials must be cleaned thoroughly before recycling. These should not contain any ceramic because it will contaminate the glass that will be recycled. Broken and coloured glass should be removed, as these are difficult to segregate and nearly impossible to recycle. It is essential to discard glass tableware, light bulbs, Pyrex, windows and mirrors.

During the first stage of recycling glass, the nonglass items should be removed. Then the bottles and jars may be broken into cullet – the industrial term used for smashed waste glass. Cullet is passed through a magnet in order to remove the remaining metal lids, while any plastic or paper residues are removed during vacuum processes.

After the bottles are cooled and annealed, they should be sorted and inspected. Faulty bottles are returned to the furnace. Integral bottles are vacuum-packed and transported to filling companies. The quality of a recycled bottle and those made of sand is the same. Compared to natural raw materials, recycled raw material or glass cullet melts at a lower temperature and uses less energy.

Recycling one tonne of glass raw material saves one tonne of quartz sand and 250 kg of soda ash. Hence, sorting glass packaging is important. Further, only glass packaging (glass jars and bottles) should be inserted into separate waste collection containers, The waste management company transfers the contents of the container to processing plants.

Glass, quartz sand, soda and limestone are used to produce glass. But, 30-40 per cent of the total volume may be replaced by recycled raw materials. For this, the right temperature must be maintained during recycling. The raw materials melt into a homogenous mass at 1,550°C and the stock is fed into a furnace where bottles are moulded at 1,200°C.

Glass comes in any of the three colours - brown, green and transparent or clear. Thus, it is important to segregate glass products based on colour and find the G symbol on them. The G logo indicates that the product comes from recycled glass; therefore, it can undergo recycling again.

Modern Packaging & Design November-December 2012


New projects and expansion activities are the barometers of industrial growth. These also present business opportunities to service providers such as consultants, raw material suppliers, plant & equipment manufacturers and others down the value chain. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the packaging, printing and converting industries.

Manufacturing of corrugated fibre board containers project TCPL Packaging Ltd Project type Expansion Project news TCPL Packaging Ltd is planning to set up a New Industrial Services project at Haridwar in Uttaranchal. The project involves manufacturing of corrugated fibre board containers. As of July 29, 2011, the company received Industrial License from Secretariat of Industrial Assistance (SIA), Department of Industrial Policy and Promotion, Government of India for setting up the project. Project location Haridwar, Uttaranchal Project cost Not Known Implementation stage Ongoing

Lamination. As of September 26, 2011, the company received Industrial License from Secretariat of Industrial Assistance (SIA), Department of Industrial Policy and Promotion, Government of India for setting up the project. Project location Ahmedabad, Gujarat Project cost Not known Implementation stage Ongoing Contact details: Platinium Tie-up pvt Ltd A-72, Riviera Heights, Opp Reliance Petrol Pump, Anandnagar Road, Prahlad Nagar, Ahmedabad, Gujarat – 380015 Tel : 079-40098713

Manufacturing of milk pouch project Contact details: CPL Packaging Ltd Shiv Smriti, 49, Dr Annie Besant Road, Worli, Mumbai, Maharashtra – 400018 Tel : 022-66606006, Fax : 022-24935893 Email:

Manufacturing of Hdpe/Pp tape project Platinium Tie-up Pvt Ltd Project type Expansion Project news Platinium Tie-Up Pvt Ltd is planning to set up a new Textiles Project at Ahmedabad in Gujarat. The project involves Manufacturing of Hdpe/Pp TapeLaminated/Unlaminated Fabric-Plain / Printed Woven Sacks With/Without

Sabarkantha District Co-Operative Milk Producers Union Ltd Project type Expansion Project news While new product innovations and the export markets present favourable prospects for the company it is planning on expanding its domestic presence. Since milk and poultry segment is one of the largest industries in the country it is an attempt to consolidate the growing demand for dairy-based products. Project location India Project cost Not known Implementation stage Ongoing

Contact details: Sabarkantha District Co-operative Milk Producers Union Ltd Sub Poboria Nh-8 Himatnagar, Sabarkantha Gujarat – 383006 Tel : 02772- 40500, 40291-99 Fax : 02772- 40283

Manufacturing of packaging services Mahakaleshwar Smile Parks Enterprises Pvt Ltd. Project type Expansion Project news Mahakaleshwar Smile Parks Enterprises Pvt Ltd is planning to set up a new miscellaneous project at Faizabad in Uttar Pradesh. The project involves Manufacturing of Paper Bags. As of July 26, 2011, thecompany received Industrial License from Secretariat of Industrial Assistance (SIA), Department of Industrial Policy and Promotion, Government of India for setting up the project. Project location India Project cost Not known Implementation stage Ongoing Contact details: Mahakaleshwar Smile Parks Enterprises Pvt Ltd 31, Manas Vihar Lucknow, Uttar Pradesh – 226016 Tel : 0522-3060505 Fax : 0522-9044044070 Email:

Information courtesy: 1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India Tel: 022 28666134 • Fax: 022 28013817 • Email:


Modern Packaging & Design November-December 2012


Latest LatestPopular PopularTenders Tendersbrought broughttotoyou Packing machine Org TRN Desc BOD Loc BT

: : : : : :

Hindustan Salts Limited 12818439 Procurement of semi-automatic packing machine 22 Nov, 2012 India Domestic competitive bidding

Primer filling plant Org TRN Desc BOD Loc BT

: : : : : :

Ordnance Factory Board 12604395 Supply, erection of automatic primer filling plant 27 Nov, 2012 India Domestic competitive bidding

Polyethylene bag manufacturing facility Org TRN Desc BOD Loc BT

: : : : : :

Northern Railway 12788441 Supply of polythelene bags 20 Nov, 2012 India Domestic competitive bidding

Waste container Org TRN Desc BOD Loc BT

: : : : : :

CDC Région De Levroux 12757984 Provision of waste containers 20 Nov, 2012 France International competitive bidding

Packing materials Org : CHU DE ROUEN TRN : 12653680 Desc : Supply of consumables and small equipment for packaging BOD : 19 Nov, 2012 Loc : France BT : International competitive bidding

Polythene bag Org : Eastern Railway TRN : 12605614

Desc BOD Loc BT

: : : :

Supply of polythene bag 23 Nov, 2012 India Domestic competitive bidding

Waste Bags Org TRN Desc BOD LOC BT

: : : : : :

Smivom De La Mouillonne 12567616 Delivery of waste collection 20 Nov, 2012 France International competitive bidding

Plastic bags Org TRN Desc BOD Loc BT

: : : : : :

GEO FOR SPA 12552011 supply of bags for the collection of waste 20 Nov, 2012 Italy International competitive bidding

Blood bags Org TRN Desc BOD Loc BT

: : : : : :

Geniko Nosokomeio Thessalonikis Agios Paylos 11697333 Supply of blood bags 20 Nov, 2012 Greece International competitive bidding

Plastic bags Org TRN Desc BOD Loc BT

: : : : : :

Ministry Of Energy And Water 12664361 Procurement of gabions and plastic bags 19 Nov, 2012 Afghanistan International competitive bidding

Garbage plastic bags Org TRN Desc BOD Loc BT

: : : : : :

CCPOH 12604367 Supply of garbage bags 20 Nov, 2012 India International competitive bidding

Org : Organisation’s name, TRN : Tendersinfo Ref No, Desc : Description, BOD : Bid Org: Organisation’s name, TRN: Tendersinfo Ref No, Desc: Description, BOD: Bid Opening Date, Loc: Location, BT: Bidding Type. Information courtesy Information courtesy: 1,1,Arch ArchGold, Gold,Next NexttotoMTNL MTNLExchange, Exchange,Poisar, Poisar,SSVVRoad, Road,Kandivali Kandivali(W), (W),Mumbai Mumbai- -400 400067, 067,Maharashtra, Maharashtra,India India Tel : 022 28666134 Fax Tel: 022 28666134 • Fax: 022• 28013817 • Email:




Modern Packaging & Design November-December 2012









Maharastra Nov 2-5, 2012

Tamil Nadu Nov 22-25, 2012

Punjab Dec 21-24, 2012

Madhya Pradesh Jan 11-14, 2013

Maharastra Feb 1-4, 2013

Rudrapur Hyderabad Uttarakhand Feb 23-26, 2013

Andhra Pradesh May 31-Jun 3, 2013

India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical & Electronics, Material Handling and Safety Equipment.

For details contact: Network18 Media & Investments Ltd Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028. Tel: 022 3003 4651 • Fax: 022 3003 4499 • Email: • Web:

International PackTech India and drink technology India International PackTech India, along with drink technology India (dti), will showcase latest trends in packaging, packaging printing, processing, beverage and liquid food industries; November 06-08, 2012; at Bombay Exhibition Centre, Mumbai For details contact: Messe Düsseldorf India Pvt Ltd Centre Point Building, 7th floor Junction of S V Road & Juhu Tara Road Santacruz (W) Mumbai 400 054 Tel: 022-6678 9933 Email:

PackPlus 2012 In order to showcase the opportunities and growth potential within the Indian packaging industry, PackPlus 2012 will provide a global platform to the leaders of this industry, who will present some of the latest innovations and developments from across the world. Strong growth in sectors like fast moving consumer goods, pharmaceuticals, liquor and cosmetics has had a positive rub off on the packaging industry.; December 7-10, 2012; at India Expo Centre, Greater Noida, Delhi NCR For details contact: Print-Packaging.Com Pvt Ltd F101, 1st Floor, Tower 7, International Infotech Park, Above Vashi Railway Station Vashi, Navi Mumbai - 400705


Tel: 022-27812093/2619/2657 Fax: 022-27812578 Email: Website:

Food Style Expo 2013 Food Style Expo 2013, this edition will take place in Chennai, India for three consecutive days. In this trade show prime importance will be given to the latest food items and food packaging equipments and materials. It will provide a holistic view into the food and beverages industry other than its evident focus on packaging. January 04 – 06, 2013; at Chennai India For details contact: Sri Sathya Sai Book Shop, Sri Sathya Sai Trust, Sundaram - Sri Sathya Sai Baba Ashram, No.7, Sundaram Salai, R.A. Puram, Chennai – 600021 Contact: 044 – 24346255 Email: Website: food-style-expo2013

Indiapack 2013 This event has emerged as a brand name in the Indian packaging industry. Recognising that the new trends and developments are essential for the growth of the industry, this event will offer a wide platform for showcasing innovations in packaging materials, machinery & other allied services; January 28-30, 2013; at Bombay Exhibition Centre, Mumbai

Modern Packaging & Design November-December 2012

For details contact: Shekhar Amberkar Indian Institute of Packaging Plot E-2, MIDC Area Andheri (East), Mumbai - 400093 Tel: 022-28219803 (Ext. 307) Fax: 022-28375302 Email: Website:

India International Packaging & Labeling Expo Rudrapur India International Packaging & Labeling Expo Rudrapur is an event organized exclusively for the household consumer sector as this show exhibits the best solution for packaging, processing and labeling of the consumable items. The exhibition will showcase the updated and customized range of packaging, processing, measuring and labeling equipments and solutions which will surely impress the attendees.; February 8-10, 2013; at Gandhi Maidan Rudrapur. For details contact: Corporate Office: C-84, Industrial Area- VII Mohali (Chandigarh)-160055 India. Phone: 0172 - 4699 301-02 Mobile: 09814211848 Fax : 0172 - 4699303 Email: Website:


International PACKEX 2012 Among the leading packaging trade shows in North America dedicated to innovations in processing and converting, this event will offer handson access to the latest in flexible packaging, cartons, labels and tags, custom automation equipment, contract services, printing, converting, processing, materials, material handling, software, etc; November 14-15, 2012; at Montreal, Canada For details contact: Jim Beretta UBM Canon 11444 W Olympic Boulevard Los Angeles CA 90064-1549 USA Tel: +310-445-4200 Fax: +310-996-9499 Email: Website:

EMBALLAGE 2012 This is an interactive platform focussing on new packing design, exclusive conferences on food safety, eco-design, recycling, sustainability, etc. This event will offer exhibitors and visitors an opportunity to learn about the packaging industr y ’s current development techniques, new strategic stakes & marketing management policies; November 19-22, 2012; at Paris Nord Villepinte Exhibition Centre, France For details contact: Flora Liegey Marketing Manager Comexposium 70 avenue du Général de Gaulle F - 92058 Paris-La Défense Cedex Tel: +33 (0)1-76771424 Fax: +33 (0)1-53309521 Email: Website:

ALLPACK Indonesia 2012 This international packaging exhibition

will feature the latest technology, machinery, materials system and supplies for the food & beverage industry, pharma & cosmetic packaging, bottling, canning & ref rigeration solutions, automation & material handling, quality control and testing systems; November 21-24, 2012; at Jakarta International Expo, Kemayoran, Indonesia For details contact: Krista Exhibitions Blandogan Street No 28 D/G - Jakarta 11220 Tel: +62-21-6345861/62 Fax: +62-21-6340140 Email: Website:

Thin Wall Packaging 2012 The event will provide a forum for leading brand owners, retailers, packaging manufacturers, researchers, and suppliers to the industry to debate the latest developments and market trends in plastics retail packaging. The event will cover a wide range of topics including market trends and drivers, plastics packaging materials, production technology, new designs, lowering the environmental impact, sustainability, shelf-life and barrier properties, microwaveable, freezable, lightweight glass jar and metal can substitution, compostable plastics, and food safety; December 3-5, 2012; at the Maritim Hotel, Cologne, Germany For details contact: Applied Market Information Ltd. AMI House, 45-47 Stokes Croft Bristol BS1 3QP United Kingdom Tel:+44 (0) 117 924 9442 Fax:+44 (0) 117 989 2128 Email:

Aseptipak Asia 2012 Aseptipak Asia 2012 Forum, the world’s only major conference on aseptic processing, filling and processing since its inception in 1983, answers the need for a conference that brings together technology providers and potential users to answer key questions. The worldclass lineup of presenting companies will include brand owners (processors), sterilization equipment and chemical suppliers, filler equipment suppliers, packaging suppliers and consultants.; December 11-12, 2012; at Westin Grande Sukhumvit, Bangkok, Thailand For details contact: Ron Schotland Schotland Business Research 16 Duncan Lane Skillman, NJ 08558-2323 USA Tel: +1.609.466.9191 Email: Website:

Upakovka/Upak Italia 2013 Packaging manufacturers in the Russian Federation continue to invest in order to meet the expectations of customers in such sectors as food, confectionery, cosmetics and pharmaceuticals. UPAKOVKA / UPAK ITALIA is organized by Messe Düsseldorf in conjunction with its Italian partner, Centrexpo; January 29-2 February, 2013; at Expocentre Moscow, Rwanda For details contact: Thomas Franken D-40474 Düsseldorf Stockumer Kirchstrasse 61 Tel: +49 / 211 / 45 60-7739 Email: Website:

The information published in this section is as per the details furnished by the respective organiser. In any case, it does not represent the views of Business Insights •Technologies•Opportunities

Modern Packaging & Design November-December 2012


EVENT PREVIEW: International PackTech India 2012

An all-encompassing show for stimulating innovation Scheduled to be held in November 2012, International PackTech India along with drink technology India (dti) is all set to provide an effective platform to the dynamic beverage, process technology and packaging markets. Prasenjit Chakraborty


he trade fairs, International PackTech India and dti 2012, are scheduled to take place concurrently during November 6-8, 2012, at Hall 6 of the Bombay Convention & Exhibition Centre, Mumbai. The event will showcase latest developments on technology and machinery fronts for the sector. The organisers of International PackTech India – Messe Düsseldorf, and drink technology India – Messe München, had joined forces for the first time in 2010, attracting more than 6,000 trade visitors. Now the range on offer has expanded to meet the growing demands – there will be 12,000 sq m area providing space for a total of 300 exhibitors in 2012 as compared to 200 exhibitors covering over 8,000 sq m of exhibition space in 2010. The dual fair has emerged as a leading meeting place for the entire value creation chain of the international packaging, packaging printing, processing, beverage, food and liquid food industry. A trade fair forum with lectures as well as an accompanying conference on topics related to packaging will supplement the presentations at the stands. Two new focus areas in the product categories place a particular emphasis on the converting and packaging printing market with machines for producing, finishing and printing packaging materials and packaging. Gunter Walden, Vice President, Vertical Market Management F&B, Siemens, opines, “The growing number of visitors to dti and International PackTech India reflects how popular these events are. We are on the right track with this fair, without a doubt, and close to the customers.” According to Rajesh Nath, Managing Director, VDMA’s Indian Office in


Visitors at the previous edition of the event

Kolkata, the Indian packaging industry is growing at an annual rate of 11 per cent. “The main growth driver of the packaging industry is the food and beverage sector. The area of food processing could double within the next four to five years, which will lead to enormous demand for packaging material as well as for process technology,” he says. The food and beverage industry generates the largest demand for packaging, accounting for over 80 per cent, followed by the pharmaceuticals industry and other sectors. The major demand is for flexible packaging materials (such as films and laminates), followed by solid containers, tin cans, printed cartons, glass as well as closures and labels.

Packed with potential At present, India probably processes only between two and three per cent of the food produced. This alone shows the huge potential for packaging in the future. The packing machine manufacturers exhibiting at International PackTech India and dti

Modern Packaging & Design November-December 2012

thus find most of their customers in the food and beverage industry, who buy more than half of all machines imported. The largest market for packaged food is dairy, with a volume of about 11.2 million tonne followed by bakery products (3.5 million tonne), oils and grease (1.5 million tonne), dried foods (0.7 million tonne) and confectionery (0.2 million tonne) – all of which have promising growth rates. Symrise, the German manufacturer and marketer of flavourings and functional ingredients, is convinced that the Indian market for sophisticated food products and beverages and liquid food is set to grow fast. “We expect the Indian middle class populace to double in number, from 100 million consumers at present, within the next five years, and we are already preparing ourselves for this growth right now, so that we are ready to serve these potential customers well. We firmly believe in India and the Indian economic growth prospects,” says Declan MacFadden, President, Symrise Asia Pacific Ltd. Email: prasenjit.chakraborty@network18publishing.

EVENT PREVIEW: PackPlus 2012

Leveraging the Indian advantage The packaging industry in India currently represents a lucrative ground for international tie-ups and joint ventures. The potential for the Indian packaging market is attracting major players from across the globe. PackPlus 2012 intends to bring together international proficiency in the field of packaging in order to provide a platform to encourage exchange of ideas and technology. Anwesh Koley


ackaging plays the most visible and catalytic role in a modern economy, with widespread adoption of branding of products and development of consumer preferences. Apart from the huge value addition and employment involved in these activities, packaging has served the Indian economy by helping preservation of the quality and lengthening the shelflife of innumerable products, ranging from milk and biscuits, to drugs and medicines, processed & semi-processed foods, fruits & vegetables, edible oils, electronic goods, etc, besides domestic appliances & industrial machinery and other hardware that need transportation. In all, packaging as a sectoral activity boosts consumption and economic growth.

A one-stop destination for all packaging needs PackPlus 2012 is a world-class exhibition that has been organised for the benefit of the packaging industry in India. This four-day trade show is the brainchild of (P) Ltd and will take place at the India Expo Centre in New Delhi, during December 7-10, 2012. The event will offer an excellent platform for the entire packaging fraternity in India to assemble under one roof and showcase their new products and technologies. Famous global manufacturers will be present at the event along with local manufacturers and suppliers from all across India. This is the perfect opportunity to meet key professionals and some of the most important decision makers in the industry. More than 200 exhibitors and 8,000 visitors are expected to participate in the event. Over the years, the show has proven to be an optimum base for exhibiting

various products/services sealing machines, tubes, crates, board, film, foil, pallets, labels, glass, metal and foam, composite & fleece materials, feeding and labeling machines, etc. It has also been instrumental in bringing together highly trusted ten shows. Therefore, it is known as one of the leading events for this sector globally. “More than 150 exhibitors have already booked their stall at PackPlus 2012 and we are expecting the number to reach 300 in another two months. We are also planning an International Packaging Conclave concurrent with the Show, which will be an added advantage for our exhibitors as well as the visitors,” says Neetu Arora, Director, Print-Packaging. Com (P) Ltd – organisers of the show.

A unique venue Designed especially for hosting worldclass events and exhibitions, the India Exposition Centre & Mart Ltd offers a high standard of services and facilities and has been hosting many eminent & notable events, exhibitions and conferences, etc. Built with a modernistic outlook, the India Expo Centre has been merged with a unique blend of technology with state-of-the-art facilities and safety standards as per international standards. The Expo Centre provides six air-conditioned exhibition halls, VIP room, meeting rooms, conference rooms and has modern facilities & amenities together with complete on-site services. PackPlus will involve participation of more than 350 packaging companies from all over the world. Each of these companies will display a wide range of packaging machines and equipment, packaging materials and services.

Serving a wide range of industries Packaging: The highly fragmented

packaging industry is estimated at ` 8,000 crore with a growth rate of 22-25 per cent per annum. In the next five years, the sector is expected to triple to about $ 60 billion and the large growing middleclass, liberalisation and organised retail sector are largely responsible for this growth. More than 80 per cent of the total packaging in India constitutes rigid packaging. The remaining 20 per cent comprises of flexible packaging. There are about 600-700 packaging machinery manufacturers, 95 per cent of which are in the small and medium sector located all over India. Imports of packaging machinery in India are worth $ 125 million. Food: India is the world’s second largest producer of food, next to China as the second largest vegetable producer and third largest fruit producer in the world. The growth of food processing sector has nearly doubled to 13.7 per cent during the last four years and it ranks second only to Japan in inland sector fish production and produces about 6.57 million metric tonne fish, every year. Of the world’s total annual spice trade of 850,000 tonne, India accounts for 44 per cent in quantity and 36 per cent in value. Even in the beverage segment, the beer market in India is pegged around 12 million hectolitres. Pharmaceuticals: This sector in India is growing at 13 per cent annually and it is estimated to be worth $ 6 million. The Indian pharma industry globally ranks fourth in terms of volume with an eight per cent share in global sales; moreover, India is among the top five Active Pharmaceutical Ingredients (API) producers with a share of about 6.5 per cent. Indian pharma companies supply almost the entire country’s demand for formulations and nearly 70 per cent of demand for bulk drugs. Email:

Modern Packaging & Design November-December 2012


EVENT REPORT: Speciality Films and Flexible Packaging - Global Conference 2012

An all-in-one packaging platform With the global packaging market (mostly North America, Western Europe) currently passing through challenging times, the emerging economies in Asia-Pacific, Latin America, Eastern Europe and the Middle-East are driving growth in this sector. In fact, China and India contributed the most to global packaged food retail volume growth in 2011, according to Euromonitor. In this backdrop, Mumbai recently witnessed the first-ever conference connecting speciality films and flexible packaging sector and end-users. A report from ground zero amid many key stakeholders of this sector… Manas R Bastia


he essential role of packaging played in creation of wealth by an array of manufacturing activities as well as in preserving the value created by many other industries stands the testimony of time. Plastics in this context aids the packaging sector by offering solutions to virtually every industrial and consumer activity under the Sun. Flexible packaging provides numerous advantages right from content protection, anti-pilferage and extended shelf-life to consumer convenience and, above all, improved health and hygiene.

The value proposition Amid this, Chemicals & Petrochemicals Manufacturers Association (CPMA) with support from Elite Plus Business Services Pvt Ltd, recently organised a one-day


event named ‘Speciality Films and Flexible Packaging - Global Conference 2012’ in Mumbai. The conference, directed at various segments of the packaging industry such as Fast Moving Consumer Goods (FMCG), film manufacturers, raw material manufacturers, flexible film converters, printers, etc, addressed the market opportunities and industry trends. Further, it highlighted the latest developments in packaging materials, multilayer films, lamination and coatings, sustainable packaging and touched upon the global & Indian scenario of flexible packaging markets. The conference was attended by 581 participants (including speakers, session chairmen and media) representing companies from over 20 countries. The event was supported by All India Plastics Manufacturers’ Association, Indian Plastics Institute, Indian Plastics Federation and Indian Institute of Packaging.

Modern Packaging & Design November-December 2012

Ulrich Reifenhauser, Managing Director, Reifenhauser GmbH & Co Maschinenfabrik, Germany, was one of the keynote speakers and gave a global overview of the packaging industry. In his address, Chitrandar Dar, Chief Executive, Food Division, ITC Ltd, enthralled the audience with his view on the road ahead for the consumer packaged goods. Apart from various current challenges facing the packaging sector, the conference also offered a global outlook for the flexible packaging sector, recent developments in materials, both in the commodity and in the speciality categories, recent developments in multilayer film structures post-extrusion lamination & coating and adhesives for a variety of food and non-food packaging applications.

Win-win solution A conference on flexible packaging can perhaps not be complete without addressing the elements of sustainability

Speciality Films and Flexible Packaging - Global Conference 2012

Kamal Nanavaty, President-Strategy Development, Reliance Industries Ltd, presenting Lifetime Achievement Awards to (L) Ulrich Reifenhauser and (R) Ashok Chaturvedi

and environment. Highlighting packaging’s role in support of these initiatives, this global event clearly brought out the message that all - the producer, consumer, local municipality and a profitable business model - had to play equal role in arriving at a sustainable solution. The speakers from the US and Austria gave many examples on sustainability and preservation of the environment. Some of the global heavyweights in the manufacturing of plastics converting machinery were present in full force at the event and demonstrated the available new range of high-throughput machines. These machines not only conserve energy, but also, provide better tolerance to the finished product. Several speakers from the Europe demonstrated examples of recent developments in packaging, especially targeted at the developing market. In all, 27 speakers touched upon various aspects of this vibrant industry and provided plenty of insights into the bright future for sustained growth. In addition, Lifetime Achievement Awards were presented to two eminent industry leaders for their magnificent contribution to speciality films and flexible packaging industry. This award went to Reifenhauser, whose company made the first extruder way back in 1948. It was in recognition of the yeoman service rendered to the flexible packaging industry by his company. The second award was bestowed upon Ashok Chaturvedi, Chairman & Managing Director, Uflex Group, for his outstanding efforts in making his company become a global giant in the area of flexible packaging within a span of 30 years.

Industry dynamics The total packaging market size in India, pegged at $ 20 billion, has been growing at over 20 per cent and is likely to touch $ 60 billion by 2016. According to Euromonitor, the global retail volume was close to 4 billion units as of 2011. By 2016, flexible packaging, which represents almost 50 per cent of this volume, will witness a growth of 17 per cent. In terms of units, flexible plastics represents 1.4 billion units out of a total retail volume of 1.9 billion units. The global plastics production was 280 million tonne in 2011. North America leads the usage of flexible packaging, followed by Asia. China is by far the largest user of flexible packaging followed by Japan and India. However, if one considers per capita consumption of flexible packaging, India and China have a long way to go. Present per capita flexible consumption is $ 1 for India and $ 2 for China, which are rather small in comparison to $ 15 for South Korea and $ 45 for North America. But, the future seems fairly promising for India. Given the fast changing lifestyle and mushrooming retail revolution, the country stands tall to see sustained growth in the next few years. Industry experts were of the opinion that the coming 3-4 years would witness double-fold growth of the food-processing industry, which would consequently lead to high demand for packaging material. Increased penetration of organised retail in India as well as increasing preference for branded products are further likely to boost the demand for flexible packaging solutions. This as a result would lead

Audience in rapt attention

to advancements in machines and technologies for printing and converting packaging materials for the flexible packaging industry to meet the rising requirement.

In conclusion From specialised segments of commodity polymer, speciality polymer, functional additives, primary and secondary processing machinery, lamination and printing, bag & pouch making, sustainability to brand managers of FMCG and food & dairy products, aseptic packaging and tetra pack as well as end consumers, all made their presence felt in this event. Billed as the first time when all sectors connected to the speciality films and packaging from resin producers to end-users came on the same platform, this conference went beyond a well-packaged knowledge forum to one complete event with multiple global and local strategic perspectives as well as networking points. It will be only fitting to conclude that the take-away insights should provide many more growth avenues in all the sectors deliberated upon here. Email:

Modern Packaging & Design November-December 2012



The All New Print Production Handbook Editor : David Bann Price : ` 1,747 The All New Print Production Handbook is a revised and updated version describing the latest technologies. This is a practical reference guide, which reveals and explains the print production processes right from the conventional and specialist printing & binding techniques to the most recent next-generation digital layout and printing processes. The illustrations are exemplary and the layout of the book is excellent. The book deals with in-depth practical explanation of the key issues, techniques and technologies in print production. A unique explanation at every stage of the production process, from planning to the final product through materials, page design, layout, layout software, negotiating hints and tips, global market issues, binding as well as distribution make the book an asset for those involved in the field of printing. Further, the book is worth its price.

Package Design Editor : Daab gmbH Price : ` 1,500 This book Package Design is a compilation of various package designs covering a number of products that encompass music, food products, stationery, bendable objects, jewellery, engineering items, cosmetics, toiletries, bakery products and many more. The photographs, drawings and sketches are excellently reproduced. In some cases, there is stagewise depiction of the development of packages. The graphics on the pack are also well indicated. There is limited written matter in the book, except for the titles of each pack. This is a good book to provide training for packaging development personnel. This can serve as a reference book for any developmental activity. It is felt that the lack of minimum brief write-ups about the different types of packages that are shown could be a negative factor. The price of the book is indicated ` 1,500 and for this price, it has value for money, however, only if there were some hardcore package designing demonstrated.

Reviewer: Prof C S Purushothaman, Chair Professor Director, SIES School of Packaging, Mumbai

Available at: SCI-TECH Books & Periodicals, 414, Janki Centre, Veera Desai Road, Andheri (W), Mumbai 400 053 Tel: 022-2673 5260/6697 0507 • Telefax: 022-2673 5424/5260 • Email:


Modern Packaging & Design November-December 2012


Looking For A Specific Product? Searching and sourcing products were never so easy. Just type MPD (space) Product Name and send it to 51818

eg. MPD Wrapper and send it to 51818 Case Erector

Pick & Place Case packers

The Model 330 is a heavy duty powerhouse of a case erector built for high continuous production. It is designed for simple control, top flexibility & minimal maintenance. Its continuous motion drive performs case forming and case sealing operations at speeds of 35 cpm. Using electronics to control the operat ions and document their performance on the machine, this case erector is also operator friendly with touch screen controls. It is superbly forgiving to variations in corrugated boards and inconsistent Case blank quality yet ensures delivery of square formed cases. Case blank magazine design allows for cases to be picked up from Top, without any pressure avoiding most common reason for jams in case erectors. Its features include soft stop, self-lubricating air cylinders, safety guarding, standard fault detection features and extended blank magazine

The RCP Series Pick & Place Case packers are extremely flexible machines designed to pack variety of products in to case, display boxes or trays. The RCP is available with various feeding or picking systems at speeds up to 25 cycles / min with 1 to 4 picking heads. Simple & clean design of the RCP makes it particularly suitable for applications in the food, beverages, and home care & personal care industries. The machine is equipped with a touch screen HMI which allows an easy access to all functions including creation of new packing programs. The main features of RCP Series includes, Compact structure with mechanical parts mounted overhead, particularly designed to maximise accessibility & dirt-free ability, Quick and tool free change over with modular design which allows integration of various feeding & collation systems for products in rigid packaging (bottles, trays, jars) or flexible (bags, pouches, doy packs, flow packs)

Clearpack India Pvt. Ltd. Mumbai – Maharashtra Tel: 022-6113 4200, Fax: 022-2838 9360 Email:

Clearpack India Pvt. Ltd. Mumbai – Maharashtra Tel: 022-6113 4200 Fax: 022-2838 9360 Email:

Modern Packaging & Design November-December 2012



Sleever Machine

Automatic wrapper

The newly developed next generation “two head DSVC-450PII sleever machine” has features of flexible operation and completed function. Moreover, its simplicity and convenience provides customer with exactly suitable applications, not needing to pay extra money for unneeded functions. This unique design for two head high-speed sleever provides environmental energy saving and carbon reduction and can be used for long-term. The machine can produce different labels for body and cap sleeve applications in the same production line to help customer to decrease conveyor cost, and save costs of one tunnel’s steam consumption, which means decreasing line operation cost and equipment space allocation, as well as increasing production efficiency.

The model WM-4000-B automatic wrapper is good for packing house. It has a 10.4' colour LCD touch panel, automatic film changing, detachable and washable in-feed table and lifts. This automatic wrapper also includes automatic tray identification and centering, freearm labeling and has the capacity of 35 packs/min. The CCD camera automatically identifies the tray as soon as it is placed on the in-feed table. Wrapping conditions and tare weight are set automatically and any fluctuation in commodity tray placement is corrected by the centring conveyor.

Dase-Sing Packaging Technology Co Ltd Taiwan Tel: +886-3-5686478 Fax: +886-3-5686375 Email: Website:

Ishida India Pvt Ltd Gurgaon - Haryana Tel: 0124-3854392 Mob: 09971449821 Email: Website:


Modern Packaging & Design November-December 2012

`` 1200/-

``450/` 1800/-

`` 600/-

` 1200/-

` 450/-

Subscription Department, Network18 Media & Investments Ltd, Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028.


Blow moulding machine The complete XBLOW X07 series with platen widths of 350-700 mm is offered. The new single- and double-station machine is available with all-electric (EBLOW ) and hydraulic (HYBLOW ) drives. No modifications are required to use existing Bekum customer blow moulds on these machines. Continuity of the machine operation, apart from certain extended capabilities is considered. The machine platens are designed for good accessibility and ease of maintenance. Bekum Maschinenfabriken GmbH Berlin - Germany Tel: +49-30-74900, Email: Website:

Induction cap sealer Water-cooled Fluxosealer AFX3000 is a heavy-duty induction cap sealer for highspeed sealing and special applications. Bottles with neck diameters ranging from 10-150 mm can be sealed with ease. Standard features include no foil detection system, which consists of sensors to detect induction seal inside the cap, easy line

relocation and plug & play system. The enclosure is made of MS powder coated/SS304. Arshad Electronics Pvt Ltd Mumbai - Maharashtra, Tel: 022-24451709 Email: Website:

Vacuum packaging machine The mini counter-top vacuum packaging machine has standard features such as highquality see-through lid and all stainless steel body. This machine size overview is chamber 325 x 300 x 80 mm. seal beam 300 x 3 x 1 mm, and overall size of 670 x 385 x 370 mm, hot air chamber size at 325 x 300 x 80 mm, seal bar of length 300 and width 3 mm; number of seal bars and chambers: one, power grid voltage: single-phase 220 V, pressure: 2-5 mbar, pump speed: 4 m3/hr, vacuum pump power 0.4 hp single phase, etc. Saurabh Engineers Ahmedabad - Gujarat Tel: 079-22911288, Mob: 09824040137 Email: Website:

Modern Packaging & Design November-December 2012



Thermoform-fill-seal machine The Veripack Rollstock thermoformfill-seal machine is designed keeping the end customer in mind. This machines is well ahead in terms of flexibility, robust construction and high-end electronics. All models can handle flexi and rigid packaging films and carry out special skin-type pack formats; also, changeover from one format to another is simple and fast. Veripack Solutions India Pvt Ltd Mumbai - Maharashtra Tel: 022-66971133, Mob: 9967752336 Email: Website:

Co-extrusion blow moulding machines Co-extrusion blow moulding machines have co-extrusion die heads to combine up to six different materials, incorporating highefficient melting screws, linear function for swift & steady production. The die-head ensures quality-melted material of non-scorch. Blow pin units and deflashing units have innovative designs for perfect neck and bottom deflashing. Full Shine Plastic Machinery Co Ltd Tainan County - Taiwan Tel: +886-4-22765071, Email: Website:

Labeling machine The automatic BOPP Labeling machine has fully automatic linear operation for 200-2,000 ml bottles. Maximum production speed of 60/90/120/200 bottles/minute. The machine is built fully in stainless steel. Height adjustments can be made to suit various bottle sizes. It requires no cleaning of the nozzle or glue unit, before production (less maintenance & saves time) and is fitted with PLC. Hilda Automation Navi Mumbai - Maharashtra Tel: 022-2764 1585 Mob: 9821334822 Email: Website:


Modern Packaging & Design November-December 2012


Pharma print cartridges & felt pads/rollers Process Instrumentation & Controls offers pharma print cartridges & felt pads/rollers. These are made for blister packaging machine, FFS machine and coding machine. The absorbing material used is poly porous in various microns varying from 1 to 25 micron, depending upon the requirement of customer. The absorbing capacity of these cartridges is quite high and the cartridges are hard, so that the impression is good as there is cotton cloth knitted sleeves (covering), which is used to avoid direct contact of stereo with roller. The cartridges are made in various ID, OD and length depending on customer’s requirement. The maximum OD can be 85 mm and length up to 300 mm. Inner diameter of the bore can be adjusted as per the specific coding/marking requirement. These inking rollers are used extensively in coding and batch printing machines for marking/stamping of 'batch no', 'mfg date', 'exp date', 'retail price', etc. Process Instrumentation & Controls Vadodara - Gujarat Tel: 0265-235 7228 Fax: 0265-235 5429 Email:

Modern Packaging & Design November-December 2012



Photoelectric gap sensor Lubi Electronics offers ‘Sunx’ RT-610 series photoelectric gap sensor. It is ideal for gap sensing, mark sensing and address reading. In this sensor, the beam axis alignment is not required, as the emitter and receiver are integrated in a single body. It has a sensing range of 10 mm, 20 mm and 50 mm. The models with a sensing range of 10 mm and 20 mm are available in red LED type and green LED type for mark sensing. This sensor provides high reliability, as the housing material is made of die-cast aluminium. It can be used effectively in typical applications such as packaging, pharma and machine tools industry. Lubi Electronics Ahmedabad - Gujarat Tel: 079-2220 5471 Fax: 079-2220 0660 Mob: 093274 97006 Email:

Temperature controller Procon Technologies offers PXR series temperature controller from Fuji Electric. This 1/16 DIN temperature controller comes with a LED display that is 1.6 times larger than other previous models with dust-proof front display and operational section that is waterproof and conforms to NEMA-4X (IP66). It is available in 24 x 48 mm, 48 x 48 mm, 48 x 96 mm and 96 x 96 mm sizes. Fuzzy control is a standard feature suppressing overshoot without lengthy start-up time and improving the response to external disturbances by quickly reverting to set points. It is provided with 16-segment ramp/soak & menu driven auto/manual mode of operation. By using the digital input option, the operator can change between two set points using a remote, start/stop the control action, start/reset the ramp/soak, start/stop the auto tuning, cancel the alarm latch or start the incorporated timer. Procon Technologies Pvt Ltd Ahmedabad - Gujarat Tel: 079-2749 2566, Fax: 079-2743 2871 Email:


Modern Packaging & Design November-December 2012


Digital paper moisture meter

Plastic packaging tube

Cole-Parmer India offers the ‘Delmhorst P-2000’ digital paper moisture meter. This electrical resistance-type moisture meter comes with three separate scales: paper, baled scrap paper and reference. The moisture scale range for paper is 4.3 to 18 per cent, for baled paper the range is 5 to 40 per cent, and for the reference scale it is 0 to 100 per cent. The meter measures through built-in pins and optional pin electrodes. The contact pins mounted on top of the meter provide 0.8 cm (5/16’’) penetration for testing paper tubes or corrugated stock. The meter also features an audible out-of-range alarm, internal calibration check, 100 data point memory, and average/maximum readings. This meter is provided with a 9V battery and hard plastic carry case. Optional and replacement electrodes & accessories are also available. The paper moisture meter is ideal for testing paper materials such as paperboard, corrugated stock and paper tubes. It finds applications in the print & paper, packaging, food & beverage and manufacturing industries.

Etain is a fully recyclable plastic packaging tube made from a combination of virgin and recycled plastic materials. This tube contains up to 40 per cent PCR HDPE plastic material. The plastic packaging tube is typically used by FMCG companies for packaging various types of hair care, skin care, pharmaceutical and food products, besides cosmetics. This is made from recycled plastic material and is fully recyclable for the same recycling stream. Etain is highly customisable and the amount of PCR can be varied depending on customer requirements and the nature of the product that is contained within the package.

Cole-Parmer India Mumbai - Maharashtra Tel: 022-6716 2222 Fax: 022-6716 2211 Email:

Essel Propack Mumbai - Maharashtra Tel: 022-24819000, Mob: 09769410851 Email: Website:

Fibreglass adhesive tapes

Aluminium profile section Kirpekar Engineering offers a variety of aluminium profile sections along with all the connecting accessories a designer requires. These sections and profiles allow the designer various options and possibilities of frames to be manufactured for industrial applications like Fifo storage racks, display boards, enclosures, machine guards & fencing, robotic & automation systems, conveyors, work-test & assembly line benches and tables, assembly in packaging machines and many more. These specially extruded aluminium profiles are designed and manufactured with very close tolerances and maximum strengths, anodised to a depth of 15 micron ensuring the structures are accurate and resistant to corrosion. These have a ling life and can be used for any application. The standard sizes available are 30 x 30, 40 x 40, 40 x 80, 80 x 80 and 80 x 160.

The Unito PTFE/Teflon-coated fibreglass adhesive tapes have advantages such as non-stick, self-lubricating, friction-free, nontoxic, non-flammable, non-wettable, non-brittle and resistance to atmospheric condition. Silicone pressure-sensitive adhesives used for making these tapes withstand wider temperature range of –200°C to +300°C. The adhesive tapes ensure permanent heat-sealing, thus making sure that heat-sealed packet is pilfer-proof. These tapes give excellent performance for expected life on any heat-sealer. The tapes are available in width from 6 mm to 1,000 mm.

Kirpekar Engineering Pvt Ltd Pune - Maharashtra Tel: 020-6674 1600 Fax: 020-6674 1601 Email:

Urja Products Pvt Ltd Ahmedabad - Gujarat Tel: 079-22872277, Mob: 09825688244 Email: Website:

Modern Packaging & Design November-December 2012



Flexible packaging materials to empty pouches and is suitable for companies having their own lamination and printing facilities. Primo Pack Machines Pvt Ltd Ahmedabad - Gujarat Tel: 079-22841684 Email: Website: A wide range of flexible packaging materials and applications to a variety of industries and markets is offered, which increase the shelf-life and barrier properties. This includes food packaging (dry foods, frozen foods, liquids & viscous, snack foods, nutritional & health foods, pet foods, and other agricultural products) and speciality consumer & FMCG (tea & coffee, confectionary & candy, pharmaceuticals, engineering products & garments). Shako Flexipack Pvt Ltd Mumbai - Maharashtra Tel: 022-40638002 Email: Website:

Tube filling and closing machines Tube diameter can be up to 45 mm and tube length up to 200 mm. Standard features include automatic tube infeed, automatic tube orientation, tail-free filling system, smooth operation by using Ferguson drive, automatic coding on the tubes, machine cladded with SS 304, inbuilt centralised lubrication, no tube-no fill device and variable frequency drive. Wimco Ltd Dist Thane - Maharashtra Tel: 0251-2682281 Email: Website:

Pouch making machines A combination of centre seal and three-side seal pouch-making machine to make centre seal, centre seal with side gusset, two/ three-side seal pouches, agarbatti pouches with perforation, off centre, centre seal and pouches with side flap insertion is offered. This multi-function pouch making machine is used for making stand up pouches, zipper pouches and all the above-mentioned pouches. The machine converts laminated film


Modern Packaging & Design November-December 2012

Labelling and sticker machine The model LBL-100 FB automatic labelling and sticker machine is user-friendly, vertical linear sticker labelling machine, suitable for applying front and back labels on flat/oval/ square shape containers with output of 100 labels per minute depending on products and label size. Product alignment system is synchronised with top holding belt mechanism, with necessary changes in respect to product samples. It meets the needs of major users of modern packaging lines, which requires high efficiency, speed, accuracy and durability. All adjustments are userfriendly and require minimal tools and change parts. Laxmi Pharma Equipment Ahmedabad - Gujarat Tel: 079-25831600, Mob: 09426406754 Email: Website:

Cap sealing machine In model SCVM-4 cap sealing machine, the bunged vials are fed by a turntable or a conveyor to the in-feed slotted wheel. The sealing turret consists of eight sealing heads, which are identical. The output is 300 vials per minute, the processing is in the range of 2-100 ml and main drive is 1.5 hp. The cap sealing machine finds application in pharmaceutical and packaging industries. Snowbell Machines Pvt Ltd Dist Thane - Maharashtra Tel: 0250-6456130 Email: Website:

The information published in this section is as per the details furnished by the respective manufacturer/ distributor. In any case, it does not represent the views of Business Insights •Technologies•Opportunities


Looking For A Specific Product? Searching and sourcing products were never so easy. Just type MPD (space) Product Name and send it to 51818

eg. MPD Wrapper and send it to 51818


Pg No


Pg No


Pg No

Adhesives & sealant ...................................................85

Hdpe caps and container ................................................. fic

PP cap .............................................................................. fic

Air cooled sealer ............................................................... 77

High capacity bag palletizer............................................. 27

PP container ..................................................................... fic

Aluminium profile section ............................................... 85

Horizntal flow wrap machine .......................................... 21

Pressure guage .................................................................... 4

Auto sealer series.............................................................. 84

Horizontal ffs machine ...................................................... 3

Process control ................................................................. 47

Automatic wrapper........................................................... 78

Horizontal flow wrapping machine ................................. 83

Product handling equipment............................................ 82


Induction cap sealer ...................................................81

Products exporting ........................................................... fic

Blister packaging machine ............................................... 83

Induction sealing .............................................................. 77

Blow moulding machine .................................................. 81

Inductive switch ................................................................. 5

Bottle testing equipment .................................................. 81

Inducto meter ................................................................... 83

Bottle uncrambler............................................................... 3

Industrial adhesive............................................................ 85

Cable carrier ..............................................................30

Industrial control & sensing device ................................ bic

Cable connector ............................................................... 30

Industrial resin ................................................................. 85

Cap sealing machine ........................................................ 86

Ink adhesion ..................................................................... 77

Capping machine ............................................................... 3

Inspection and monitoring technology ............................ 63

Rotary filling & sealing machine ..................................... 83

Case Erector ..................................................................... 77

Instrumentation. Power supplies ...................................... 47

Sachet pacer...............................................................21

Chain................................................................................ 30

Label adhesion ...........................................................77

Safety light curtain .......................................................... bic

Co-extrusion blow moulding machine............................. 82

Labeling machine ..............................................3, 78, bc, 82

Safety relays........................................................................ 8

Cold-aseptic filling ........................................................... 63

Labelling and dressing technology................................... 63

Safety senor ........................................................................ 8

Compact pneumatic cylinder ......................... 9, 15, booklet

Labelling and sticker machine ......................................... 86

Safety system ...................................................................... 8

Connector......................................................................... 30

Lamination machine ........................................................ 83

Sealer ................................................................................ 77

Contrast/colour scanner ..................................................... 5

Level controller ............................................................... bic

Semi automatic filling system .......................................... 21

Conveyers belts................................................................. 23

Lighting automation ........................................................ 47

Sensor technology ............................................................ 17

Conveyor systems ............................................................. 82

Long bar sealer................................................................. 84

Shrink film ................................................................. 78, bc

Conveyor technology........................................................ 63

Lonizer ........................................................... 9, 15, booklet

Coolent pipe....................................................................... 4

Manufacturing and supplying of pet container ............fic

Counter & power supply ................................................ bic

Material testing instrument ............................................. 81

Cylindrical sensors ............................................................. 5

Measuring & monitoring relay ...................................... bic

Digital paper moisture meter......................................85

Measuring sensor ............................................................... 5

Digital temperature controller.......................................... 83

Media and entertainment company ................................. 10

Digital torque tester ......................................................... 83

Metallocene polyethylene ................................................... 6

Double sheet monitoring ................................................... 5

Mini sensors ....................................................................... 5

Drives ............................................................................... 83

Nitrogen extrusion sealer ...........................................84

Stretch film packaging machine....................................... 27

Dual channel with modbus .............................................. 83

Non nozzle type vacuum sealer........................................ 84

Stretch wrapping machine ............................................... 27

Dynamic controller .......................................................... 83

Nozzle type vacuum sealer ............................................... 84

Supply monitoring device ................................................ 47

Eco wrap bagging machine .........................................21

Overwraping machine ................................................. 3

Surface treatment ............................................................. 77

Electric actuator & gripper ............................ 9, 15, booklet

P U tube ..................................................................... 4

Switching relay ................................................................ bic

Encoder ........................................................................... bic

PVC Flexible braided hose ................................................ 4

Temperature controller .................................. 83, bic, 84

Exhibition - engineering expo ......................................... 40

Packaging solution ........................................................... 67

Testing instrument ........................................................... 81

Extra heavy duty bagging machines ................................ 21

Packing and palletising technology .................................. 63

Thermoform-fill-seal machine ......................................... 82

Fastback revolution seasoning system .........................82

Palletizing robot ............................................................... 27

Thermoforming machine ................................................... 3

Fibre optic amplifier ........................................................... 5

Pet bottle testing equipment ............................................ 81

Thunder continuous motion bagging machines .............. 21

Fibreglass adhesive tape ................................................... 85

Pharma print cartridges & felt pads/rollers ..................... 83

Filing & packaging machine ............................................ 53

Photo electric sensor ....................................................... bic

Filing machines ............................................................ 3, 83

Photoelectric gap sensor................................................... 84

Fill and seal machines ...................................................... 78

Pick & Place Case packer ................................................ 77

Filling and closing technology ......................................... 63

Plastic film & sheet.......................................................... 78

Flexible packaging material.............................................. 78

Plastic masterbatches ....................................................... 29

Flexible packaging materials ............................................ 86

Plastic packaging tube ...................................................... 85

Flow wrapping machine..................................................... 3

Plc .................................................................................... 83

Vacuum packaging machine .......................................81

Forked photoelectric sensors .............................................. 5

Pneumatic bagging machine ............................................ 21

Vertical ffs machine............................................................ 3

Guided compact pneumatic cylinder.......... 9, 15, booklet

Polyethylene ....................................................................... 6

Vision sensor ................................................................... bic

Hand type impulse sealer ...........................................84

Pouch making machine .................................................... 86

Washers .....................................................................63

Profile controller............................................................... 83 Proximity sensor .............................................................. bic Push fitting......................................................................... 4 Refrigrated compressed air dryer ............... 9, 15, booklet Relay ................................................................................. 47 Rinsers and pasteurisers ................................................... 63

Shrink film packaging machine ....................................... 27 Shrink sleeve applicatior .................................................... 3 Shrink warp sealer series .................................................. 84 Shrink wrapper........................................................... 78, bc Sleever Machine ............................................................... 78 Solenoid valve .................................................................... 4 Stretch blow-moulding technology.................................. 63

Timer .............................................................................. bic Tray sealing machine.......................................................... 3 Tube filling and closing machines ................................... 86 Tubular bag form ............................................................. 78 Ultrasonic sensor ........................................................ 5 Universal controller .......................................................... 83

FIC - Front Inside Cover, BIC - Back Inside Cover, BC - Back Cover

Modern Packaging & Design November-December 2012


LIST OF ADVERTISERS Advertiser’s Name & Contact Details

Pg No

Benison & Co. Ltd. .......................................78

Advertiser’s Name & Contact Details

Pg No

KHS Machinery Pvt. Ltd...............................53

Advertiser’s Name & Contact Details

Pg No

Prayag Polytech Pvt Ltd ................................29

T: +886-3-322-5531

T: +91-79-2644-0331

T: +91-11-47262000







Beumer Group Gmbh & Co. KG ...................27

Krones AG ....................................................63

Presto Stantest Pvt Ltd ..................................81

T: +49-2521-240

T: +49-9401-700





Clearpack India Pvt Ltd ..................................3

E: W:

Kuebler Automation Pvt Ltd .........................17

T: +91-22-42532222

T: +91-20-22953819




W: www.kuebler

Enercon Asia Pacific Systems Pvt Ltd ............77

T: +91-129-4085000

Progressive Engineers....................................83 T: +91-22-27838611 E: W: Reynders Label

Leuze Electronics ............................................5

Printing India Pvt Ltd .................. 9, 15, booklet

T: +91-09600344430

T: +91-80-40854444

T: +91-149-3305400







Engineering Expo..........................................40

Mifa Systems.................................................83

Shanghai Dase-Sing Packaging Technology Co., Ltd .................................... BC

T: +91-09819552270

T: +91-79-26870825



T: +86-21-3365-8333




Exxonmobil Chemical .....................................6

Network 18 Media & Investments Ltd ...........10

W: Shende Sales Corporation..............................84 T: +91-20-24488005

T: +86-21-2417-3999 W: General Industrial Controls Pvt Ltd ..............47

W: Nichrome India Ltd.......................................67

W: Ultraplast Chainbelts Pvt. Ltd .......................23

T: +91-09923756507

T: +91-20-6601101





Heat And Control .........................................82


T: +91-129-4113187 E: W:

Omron Automation Pvt. Ltd. .....................BIC

Universal Corporation .....................................4

T: +91-44-42103950

T: +91-22-42288400






Pidilite Industries Ltd ..................................85

Wraptech Machines Pvt Ltd ..........................21

Himalayan Packaging Industries P Ltd ....... FIC

T: +91-22-23436320 E:

T: +91-120-4269355

T: +91-22-28357000

T: +91-22-27614316







Igus India Pvt Ltd .........................................30

Pilz India Pvt Ltd............................................8

Wu Hsing Electronics Co. Ltd. ......................84

T: +91-80-39127800

T: +91-20-24213994

T: +886-4-2271-1498







Our consistent advertisers

FIC - Front Inside Cover, BIC - Back Inside Cover, BC - Back Cover



Modern Packaging & Design November-December 2012

Modern Packaging & Design - November-December 2012  

‘MODERN PACKAGING & DESIGN’, India’s premier bi-monthly magazine for the packaging and allied industries is a popular source of business inf...

Modern Packaging & Design - November-December 2012  

‘MODERN PACKAGING & DESIGN’, India’s premier bi-monthly magazine for the packaging and allied industries is a popular source of business inf...