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Modern Packaging & Design

May-June 2013


Package to salvage wastage ne cannot imagine a world of manufacturing, transportation and distribution without packaging! Different types of packaging make it possible to have seamless flow of consumable goods between the suppliers and purchasers around the world. Further, the role of packaging needs to develop in a more holistic and strategic manner towards minimising the enormous amount of food that is wasted worldwide everyday.


Historically speaking, factors such as poor storage provisions, best-before-date usage patterns, special offers on bigger packs, consumer behaviour, lack of an adequate collection system have contributed to food going down the drain. In this context, packaging can play a much bigger role and finds a special saving purpose in offering solutions to meet and even overcome this growing global problem. To elaborate, some of the latest packaging options can substantially minimise food wastage along the supply chain by helping extend durability & shelf life and facilitating safe & secure transport, while taking into consideration fastchanging lifestyles and evolving consumer habits. Over and above the conventional protective properties, packaging can also be leveraged as one of the key enabling eco-friendly tools. In order to translate this into action, it is imperative for the industry, policy makers and the users at large to plan, put in place, practise and propagate sustainable packaging solutions towards a successful strategy to prevent food wastage. That said, a recently published market research report ‘Global Metal Packaging Market 2013–2023’ serves as a handy tool in this path to the future. According to this report, the global market for metal packaging, growing at a good rate over the recent years, is projected to exceed $ 102 billion in value by 2013. Numerous socio-economic developments, such as changing lifestyles and consumer preferences, increasing interest in easy-to-use and long-lasting food packaging, growing awareness of health & nutritional benefits of freshly packaged food as well as nutrient-retaining qualities of metal packaging and increasing eco concerns, have propelled the demand for metal packaging.

Editorial Advisory Board P V Narayanan Member of Board APEDA (Ministry of Commerce)

M K Banerjee Director-Creativity & Innovations (Global) Essel Propack Ltd

The report goes on to add that the global metal packaging market is likely to post annual growth of almost 4 per cent and its value to reach $ 133 billion by 2017. Not surprisingly, Asia-Pacific is likely to lead this continuing growth march in the near future. Believe, these useful insights will provide further clarity on the next stage of growth for the Indian packaging sector in an attempt towards saving the enormous amount of food, which otherwise goes down the drain.

R Krishnamurthy Director-Marketing & Operations Orient Press Ltd

S Das

Manas R Bastia

Managing Director Nordson India Pvt Ltd

Modern Packaging & Design May-June 2013



Special Focus Metal Packaging



Metal packaging ....................26

Attractive printing and graphics ................ 42 Consumer goods packaging ................... 44

Metal recyclability in India ...28 Metal strength .......................30 Interface: Vinod Moogi................32

Insight & Outlook

R&D initiatives in packaging ................ 46

Printing and Graphics in Packaging

Interface: Guy Yogev .............................. 48 Protective control measures .................... 50 Establishing critical control points ........ 52

Darshan R Shah ...........34

Brand protection .................................... 54 Roundtable ............................36

Beverage packaging ................................ 56

Energy Management


Glass packaging: On the path of sustainability



Lightweight flexible packaging: Adding convenience to functionality

Tips & Tricks


Secure pharma packaging: Pointers to ensure hygiene and safety


44 In Conversation With





8t ary vers Anni ecial Sp

A V P S Chakravarthi, Managing Director, Ecobliss India Pvt Ltd

Highlights of Next Edition

Packaging: Unleashing the Power of 8 REGU L AR SEC T ION S Editorial ................................. 3 News, Views & Analysis ........ 8 Technology & Innovation .... 14 Design Innovation................ 16 Technology Transfer ............. 18

Projects ................................. 64 Tenders ................................. 66 Event List............................. 68 Book Review ........................ 70 List of Products.................... 82 List of Advertisers ................ 83

Facility Visit


SCHOTT KAISHA Pvt Ltd: Benchmarking quality for the packaging world Cover photo courtesy: Rexam Cover design: Sharad Bharekar Note: ` stands for Indian rupee, $ stands for US dollar and ÂŁ stands for UK pound, unless mentioned otherwise

Details on pg no. 68

Modern Packaging & Design May-June 2013


Business Insights •Technologies•Opportunities

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Modern Packaging & Design May-June 2013



Blue Marlin wins DBA Design Effectiveness Awards

Integrated brand design specialists Blue Marlin took home gold, silver and the International Export Award at the Design Business Association’s Design Effectiveness Awards. Blue Marlin was awarded a gold trophy for reinventing the malted food drink brand Bournvita for Cadbury India. The design, which featured a modernised

Parikh Packaging’s innovations to address current market trends Keeping in mind the growth of the food packaging sector, Parikh Packaging has introduced new products in the market. Pramthesh Pandya, Head – Unit & Business Development, Parikh Packaging Pvt Ltd, noted, “We are developing bulk bags for grains, rice and pet food packaging with 1,100 mm height × 500 mm width × 200 mm gusset, which is the largest size bag. A spout insertion at the diagonal position for liquid packaging is one of the specialty pre-formed pouch product format being manufactured

Flex Film starts new polyester film plant in the US Flex Film, the global films business arm of the India-based $ 1.2 billion UFLEX Group, has started commercial production at its new state-of-the-art greenfield facility in Elizabethtown, Kentucky, USA. This facility incorporates the US’s first 8.7 m wide Biaxially Oriented Polyester (BOPET) film line running at 500 m/min, the largest of its kind in the world, with an annual capacity of 36,000 MT of film. A second


structure and graphics celebrating the empowerment of Hindu culture, was also the recipient of the International Export Award, which recognised the most effective collaboration between a UK consultancy and an overseas client. These honours follow the accolade Bournvita acquired recently at the India Star Packaging Awards in Mumbai. The agency’s third award, a silver, was received for their design work on Nestle Purina’s pet care brand PetLife. Developed to revitalise the Australian Pet Specialty category, the new design takes inspiration from premium personal care brands and features bold typography to create a more coherent and navigable architecture for the range. here. Further, a diagonal zipper instead of a pouch width zipper pre-formed pouch for free flow products such as sugar, salt and tea is launched by us. In addition, we have launched lidding laminate for food application with almost zero solvent retention.” To meet current market demands, the company has deployed new technologies such as eight colour printing machine, solvent-free lamination machine, slitting machine, extrusion coating & lamination machine and shrink sleeve technology with converting equipment. Avani Jain 8.7 m wide film line is planned at this facility. With this, Flex Film will be able to effect deliveries of freshly manufactured films within 7 days to all customers in North America. The company claimed, “With the commissioning of this plant, Flex Film’s annual global BOPET film capacity goes up to 300,000 MT and this reinforces our status as the world’s leading manufacturers of polyester films for packaging applications.”

Modern Packaging & Design May-June 2013

IIP launches sixth centre in Bengaluru

Anand Sharma, Union Minister for Commerce, speaking to the gathering at the Foundation Laying Ceremony of IIP Bengaluru

The presence of a premier industry body for packaging graces the land of Karnataka. Anand Sharma, Union Minister of Commerce, Industry and Textiles, Government of India, laid the foundation stone of the sixth Indian Institute of Packaging (IIP) in Bengaluru recently. At the foundation stone laying ceremony, Murugesh Nirani, State Minister for Large and Medium Industries, Government of Karnataka; S K Ray, Chairman, IIP; Professor N C Saha, Director, IIP; M N Vidyashankar, Principal Secretary, Department of Industries and Commerce, Government of Karnataka and Vimal Kedia, Regional Chairman, IIP, were present. With centres in Mumbai, Chennai, Delhi, Hyderabad and Kolkata, the sixth IIP is coming up in Nelamangala, Sompura Industrial Area, Bengaluru. Elaborating on the institute, Kedia said, “The new centre in Bengaluru will be offering Post Graduate Diploma Courses in Packaging, and a number of other short-term courses as well as distance education courses. The study material will be exhaustive and offer a 360-degree insight into packaging of different materials like glass, plastic, paper, metal and others. Some of the companies in Bengaluru who would be direct beneficiaries of the students undergoing the courses will be ITC Foods Division, Britannia, Biocon, WIPRO, HUL R&D Center, Himalaya Healthcare, Strides Arcolab, Shetron, United Spirits Ltd, United Breweries and many others who would be looking to hire the students passing out from IIP. The planned student strength for each batch is 100–150.” IIP Bengaluru will also play host to the National Packaging Exhibition, INDPACK, and the National Conference on Packaging, in 2014. Sweta M Nair


Marchesini to inaugurate new plant The Marchesini Group, a leading Italian supplier of complete lines and stand-alone machines for the pharmaceutical and cosmetic packaging industries, plans to set up a new factory of 5,400 sq m this year on 19th October, next to the group’s headquarters in Pianoro, Bologna. The investment is worth € 7.5 million and will give life to a modern building where the complete packaging lines produced by the Marchesini Group will be assembled. The group also plans to continue its investment in human resources. Employees have grown constantly over the years and presently count more than 1,200 people. From 2000 to 2012, personnel have grown by 160 per cent. Maurizio Marchesini, CEO, Marchesini Group, said, “Our secret is that we always try to keep one step ahead of our competitors in every specialisation niche, continually focussing on elite sectors, such as the world of sterile and vaccine packaging.” The company is hopeful of doing substantial business this financial year as well due to reassuring signs of recovery in Europe. “We are still investing in emerging marketplaces such as Maghreb, China, India and Latin America and will continue to do so,” added Marchesini. Anwesh Koley


IIP Hyderabad, celebrates 7th anniversary Indian Institute of Packaging (IIP) Hyderabad, has celebrated its 7th anniversary on March 24, 2013. During his welcome address, A V P S Chakravarthi, Chairman, IIP Hyderabad, said, “Packaging as an industry is now getting due respect in India, and packaging professionals are being viewed as technocrats who help the economic growth of the state. It is time now for the government to recognise all the issues of the packaging industry and work towards logical solutions.” On this occasion, a poster competition was held for packaging students to bring out their creativity. This show was inaugurated by Dr Appaji, Director General, Pharmexcil. A packaging material exhibition that showcased a variety of packaging materials was inaugurated by Arun

Gerresheimer acquires Indian pharma plastic packaging manufacturer Triveni Gerresheimer AG, one of the world’s leading partners of the pharma and healthcare industry, has acquired the majority shareholding in the Indian company Triveni to further accelerate its growth in the emerging markets. Triveni is a leading manufacturer of plastic containers and closures for the pharma industry with a strong track record of more than a decade production of regulated pharma packaging. “This acquisition is well aligned to our strategy of enhancing our footprint in the emerging markets. Triveni is a leading and fast growing company with excellent profitability that provides high value for us. Our global expertise combined with the excellent local manufacturing capabilities of Triveni will speed up our growth in the emerging countries,” commented Hans-Jürgen Wiecha, CFO, Gerresheimer AG. Gerresheimer acquired a 75 per cent stake in the company for an EBITDA multiple of approximately 10 times. Earlier, in April 2012, Gerresheimer took over Neutral Glass, a leading Indian manufacturer of pharmaceutical glass packaging products.

Modern Packaging & Design May-June 2013

Madhab Chakraborty, Joint Director & Head, IIP Hyderabad, and A V P S Chakravarthi, Chairman, IIP Hyderabad, at the event

Kumar Dukkipati, President, AGI Glaspac. The vote of thanks was given by Madhab Chakraborty, Joint Director & Head, IIP Hyderabad. He said, “The industry should avail the various testing and research facilities available with the Centre for packaging.” Avani Jain

Ardagh and Bonduelle launches next generation food can

After ten years in development, Ardagh and Bonduelle have launched a new food can that delivers enhanced consumer appeal, together with significant environmental benefits. The development represents a significant advance in DWI can production and processing technology. New design features have also enhanced the can’s appeal to the consumer. The new sleek surface of the can allows for premium label application or for direct printing onto the can. A further benefit to the consumer, as identified by consumer research, is the sense of freshness that comes on opening the can, created by the ‘psshht’ sound effect of the vacuum release. With an astounding 43 per cent reduction in can wall thickness, the new 400 g can uses 15 per cent less material than the current best-in-class can. Ardagh estimates that if 1 billion cans were to convert to the new design, the material saving would be equivalent to the weight of metal in the Eiffel Tower. This also translates into a CO2 saving estimated by Ardagh to be in the region of 15 per cent. The introduction of nitrogen dosing in a consistent and controlled way and how best to accommodate the increased internal pressure upon the can bottom and end also presented a design challenge to the Ardagh team. This was successfully met, and a completely redesigned and re-engineered can is now able to withstand pressures of up to 4.5 bar.


Renewable packaging materials boost recycling for Tetra Pak Global recycling of used Tetra Pak cartons increased by 10 per cent in 2012, and the company is accelerating the sale of its packages with bio-based polymer caps derived from sugar cane. Recycling has increased from 528 kilo tonne to 581 kilo tonne, which is 22.9 per cent of the company’s total packaging produced. Approximately 3.6 billion more Tetra Pak packages were recycled in 2012 versus 2011, the company reports. New packages derived from sugar cane grew to 610 million in 2012, up from 80 million in 2011, with Nestle and Coca-Cola among the first companies to introduce these Tetra Pak packages in the South American market. “O ur environmental approach considers everything from how we source materials and make our products to what happens after they are used – and everything in between,” said Jason Pelz, Vice President – Environment, Tetra Pak, a leading food processing and packaging solutions company based in Vernon Hills, Illinois.

Rebranded Venky’s Nutrition gets global recognition Venky’s Nutrition scores as the only Indian brand in 2013 ReBrand 100 Global Awards, USA, which recognises the best in rebranding exercises from around the world that effectively meet strategic goals while maintaining strong loyalty among consumers. With Elephant Design Pvt Ltd as its Strategic Design Consultancy, the brand has won the ‘Merit’ listing for bringing path breaking clarity in brand architecture to create a user-friendly portfolio for a developing category. Known for its range in India for processed chicken, the brand expanded into other proteindriven categories, such as sports nutrition and medical nutrition, which are dominated by foreign brands because they are perceived to be more effective as they appear premium and expert. Venky’s sports nutrition range includes a huge array of highly effective products that cover every requirement for a physically active or athletic person. The challenge was to create a design system that would showcase the entire range as well as to create a packaging design that would compete with international brands through the visual appeal of an expert. “Our big idea was to empower the user,” revealed Partho Guha, Co-founder Director, Elephant Design Pvt Ltd. “Sports nutrition is highly specialised and users do not feel confident or knowledgeable, as they are not aware of specific benefits from specific products. We wanted to demystify the black jars,” added Mayuri Nikumbh, Principal, Packaging Design Practice, Elephant Design Pvt Ltd. The entire product portfolio was segmented into need and benefit based offerings of Build, Recover and Energize. This was a major breakthrough in terms of user-friendliness within category. Venky’s Nutrition sub-brand was created to align with international standards as well as create distinction and credibility of the expertise within category. A unified visual language was devised for packaging with each of the three offerings having distinct codes. Sahil Khan, National Business Manager, Venky’s Nutrition, said, “We are quite pleased that the new system and packaging has generated positive response and acceptance from dealers, retailers and end users. There has been improvement in sales by almost 30 per cent in first 3 months itself. New branding has also enabled us to increase awareness and recall effectively at various sports events and engagements by our group.”

Labelling technology from Krones at ProPak Asia 2013

Krones AG, Neutraubling, Germany, will be showcasing its globally renowned labelling systems at ProPak Asia 2013 in


Modern Packaging & Design May-June 2013

Bangkok. Exemplifying the multitude of sophisticated technologies that Krones provides for high-quality container dressing, the company will showcase Starmatic labellers, cold-glue labellers characterised by variability of design in allowing modifications. Due to the many years of experience Krones has in constructing rotary type machines and high-performance labelling stations, these machines work with precision and reliability, are straightforward to operate and can be easily changed over to other size/

shapes of container and label. They are impressive because of their stable value, and yet are easily adapted and retrofitted should the product range be changed. The cold-glue labellers attach a wide variety of labels to glass and plastic bottles, to jars and specialshaped containers. They attach body and shoulder labels, back and neck-around labels, deep-cone wrap-around, swing stopper or tamper-evident seals, as well as wine seals, diagonal strips, champagne branding, medallions, foiling and tax strips to the container.


Avery Dennison launches Performance Tapes website A new user-friendly website that enables visitors to easily locate adhesives and pressure-sensitive tape solutions for virtually any product application has been launched by Avery Dennison Performance Tapes, a business unit of Avery Dennison Corporation. The comprehensive and accessible website allows Original Equipment Manufacturers (OEMs),

P.E.T. Engineering awarded for swerve neck solution P.E.T. Engineering was awarded the ‘Best lightweighting’ prize for its patented solution ‘swerve neck’ during the Global Beverage Sustainability Awards at InnoBev, Warsaw, recently. The awards recognise the beverage industry’s best practices in environmental sustainability across a range of categories from water usage efficiency to packaging development and promoting environmental awareness among consumers. The swerve neck solution allows savings up to 20 per cent in the neck finish and in the area under the support ledge.

Quadpack acquires Technotraf Quadpack announces that it has acquired Technotraf, pioneering manufacturer of wooden components for beauty packaging. In a strategic move that gives the company its first manufacturing capability, Quadpack will direct Technotraf ’s efforts towards expanding the market category. “Wooden packaging components are starting to become popular among beauty brands, but we have only just scratched the surface. This category is set to explode,” said Quadpack CEO Tim Eaves. Technotraf is singlehandedly responsible for introducing the concept of wood in beauty packaging back in 2001. “It knows more about the subject than any other manufacturer. With Quadpack’s support, there will be nothing to stop it from conquering the global cosmetics packaging market,” said Eaves.

converters, contractors, distributors and end user customers to advance from the home page to a recommended adhesive or tape by navigating through just three screens. In-depth product technical information is available for engineers and designers looking to specify a product for an application. Site visitors can choose from 13 dedicated market applications, ranging from aerospace, mobile and handhelds to

solar panels, building and construction, packaging and personal care. An advanced product finder allows visitors to select specific product attributes and application parameters to refine their product search. The site features visually striking graphics and wide-ranging functionality. Its ‘Quicklinks’ tab, offers finder menus for ‘Automotive OEM Certifications’, ‘Distributors & Sales Representatives’ and a regional ‘Order Tracking System’.


Videojet® introduces bulk fluid system for popular 1000 line

Videojet Technologies Inc has announced a five litre Bulk Fluid System (BFS) for the 1000 line continuous ink jet printers. The BFS benefits customers running high-volume print applications such as bottle and can as well as wire, cable and pipe production lines. The Videojet BFS accessory is a large capacity bulk fluid

Bischof + Klein presents new innovative ShakerPouch ShakerPouch is a new type of packaging from packaging and film specialist Bischof + Klein. The tubular bag in the stand up pouch separates the alcohol components from the intensive fruit essence until the drink is prepared. They only come into contact and develop their full aromas just before drinking. Shaped like a cocktail shaker, the stand up pouch consists of a multi-ply laminate and is provided with high-quality gravure printing. Thanks to its laser perforations and knurled embossing, the ShakerPouch is easy to open.

All-electric model extends Brillopak pallet dispenser range Brillopak has extended its range of in-line over conveyor pallet dispensers for the food industry with the introduction of a new all-electric model. The Brillopak 2010E requires no air supply and is capable of stacking and destacking pallets at up to 120 pallets/hr. Key to its fast speed is its automatic adjustment feature that enables the machine to adapt to different sizes of pallet without the need for any manual adjustment. The robust design of the pallet dispenser incorporates high-quality


Modern Packaging & Design May-June 2013

container for ink or make up that can easily integrate into many continuous ink jet printers including 1610, 1620, 1610DH, 1520 and 1710 (make-up only). The new BFS is available as an upgrade to existing equipment or as a standard option for new continuous ink jet printers. Mounted anywhere within one metre from the ink jet printer, the BFS features a needle and septum design that keeps fluid replenishment clean and simple. The Smart CartridgeTM design makes the system foolproof. When inserted, the printer reads an embedded microchip on the bulk container to verify that it is the proper fluid type and has not passed its expiration date. Production line operators can enjoy the benefits of a bulk system without the risks of contamination or mismatching fluids. An unprinted inner bag with aluminium coating protects the fresh fruit pulp from light and retains its aroma. At 9 g, the packaging solution weighs roughly as much as half a slice of lemon in a cocktail glass. This is hardly surprising since the diameter of the film used for the ShakerPouch is about one twelfth of a millimetre. This saves energy during transportation and protects the climate. All of the materials are recyclable and can be returned to the material cycle. Because of these characteristics, the ShakerPouch is regarded as ecologically advantageous.

components including SEW Eurodrive and Norgen, ensuring the machine is capable of reliable 24/7 operation. Like all Brillopak equipment, it features compact dimensions to enable it to fit into virtually any factory space combined with the flexibility to cope with short and long runs and the ability to integrate seamlessly with all equipment on the line. Brillopak’s unique Mem-plus system helps ensure near instant restarts after any downtime. The pallet dispenser can handle most pallet types from 1,200 × 1,200 mm to 800 × 800 mm and can deal with 2-way and 4-way pallets.

Flexpack 1500 – the new extrusion lamination line by SML

SML has introduced the new Flexpack 1500, an extrusion laminating line that sets new benchmarks for its compact design. The line is designed for product widths from 700 to 1,350 mm and offers a high flexibility in product combinations. Two automatic turret unwinds are able to handle a wide range of substrates such as paper, films, aluminium foil, non-wovens and others. With an optionally available third double unwind, enforcement grids can be added to the structure. The extrusion unit consists of two extruders, a coextrusion feedblock and a flatdie with internal deckling system, all mounted together on a 3-axis adjustable carriage. Highly efficient extruders with water-cooled motors guarantee a minimum of energy consumption and high output at best melt quality. Together with a maximum line speed of 320 m/min and an optimised layout in terms of least floor space, the Flexpack 1500 is an efficient solution with the best productivity for customers. Precisely built components, the selection of reputed brands for all major auxiliary devices and the comfortable SMILE control system fulfil the high-quality requirements that a customer expects from an SML machine.


TekPak launches flexible high-speed case packer

Robotic packaging line manufacturer, TekPak, has recently launched an innovative pick-and-place case packer, which is described as a flexible highspeed system for vertical case packing, quad bags, pouches and doy packs. It has a specially designed gripper and collator for these product types. The key features include a unique product transfer system that collates the products beneath the gripper, so that the pick-and-place can handle a complete case formation, ie groups of 10 products at a time, increasing throughput on the line. The gripper head and unique case opening system has been designed for vertical case packing to display cases and other shelf-ready formats. The robot can pack bags straight from the bagger to maintain a continuous packing process.

Toray Plastics introduces Torayfan® MWX6

Toray Plastics has launched Torayfan® MWX6 metallised white cavitated biaxially-oriented polypropylene film. This metallised white film is designed with ‘ultra-barrier’ layer on one side for superior moisture and oxygen barrier functionality, while the other side is a hermetic, heat-sealable layer. MWX6 film is ideal for packaging salty crisp snacks, baked & confectionery items, pet food and refrigerated & frozen foods.

Sidel launches new low output solution for aseptic production Beverage manufacturers can now benefit from aseptic technology for smaller production runs following the launch of a new low-output integrated aseptic blow-fill-cap solution from Sidel. This new low-output aseptic Combi Predis™/ Capdis™ FMa is based on the dry-preform and cap decontamination technology. It provides 100 per cent decontamination of

the bottles and caps without the need for water and with little chemicals by employing hydrogen peroxide mist. The aseptic low output Combi Predis/ Capdis FMa maintains a completely aseptic filling environment without the need for cleaning for a non-stop production of up to 120 hr. Only a three-hour cleaning and sterilisation time is required between two bottle-to-bottle productions. It delivers quick & easy format and liquid changeovers.


In a sea of look-alikes, the challenge is to bring to the market new and improved product concepts where the packaging does more than simply contain and protect the contents. Packaging innovation is crucial to the future of packaged goods, with user convenience being a key driver. As smart packaging concepts are predicted to be commonplace features in the future, this column is a tribute to the latest innovations in packaging designs. Colourful designs for Smirnoff This promotional packaging for Smirnoff Caipiroska by JWT Brasil looks vibrant and eye catching. The bottles are sealed in a diagonally perforated foil that resembles the texture of the three fruit flavours – passion fruit, strawberry and lemon. To a select mailing list, JWT sent the peelable bottles inside wooden produce crates. The packaging did the rounds on design blogs for a considerable time and was then approved. The concept remains simple – differentiate your product according to the customers’ perception. Smirnoff is globally known to provide a host of flavour options to consumers, and the bottles are the key brand identity for the product. Besides, the wooden crates lent a touch of class to the packaging as wood is considered synonymous with elegance. Manufacturer: Smirnoff

Handmade delight in attractive packaging Specialist food and drink branding consultancy Simmer has launched a new brand identity for artisan preserver Claire’s Handmade. Claire’s Handmade makes delicious award-winning preserves, chutney, piccalilli, ketchup, jam, marmalade and lemon curd. Recipes are created by Claire Kent and her chef husband, ingredients are locally sourced where possible and products are handmade in Cumbria. The range is served extensively in fine restaurants, tea rooms and food service outlets. Simmer has redesigned the brand identity, packaging, even their website and marketing materials. The new logo reinforces the communication of ‘handmade’ in the brand name and brings alive the creativity and excitement in the unique and traditional recipes through the use of lively background patterns. The aim was to provide a distinct identity to the brand that would stand out among other products. Manufacturer: Claire’s Handmade


Modern Packaging & Design May-June 2013

Prism eyewear Taking inspiration from prisms and glass reflections, SabotagePKG has created a unique glasses case that looks like it has been carved from glass or crystal. The case is as eye catching as the glasses themselves, perfectly complementing the Prism brand’s positioning towards people for whom glasses are an important aesthetic accessory. The transparent two-piece, injection-moulded case stands upright and reflects the core idea that glasses are all about light and vision. The case design also stands apart from anything else on the market, giving the Prism brand real standout at point of sale. Manufacturer: Prism


Simple yet attractive! Marchon3D, the leading designer and supplier of premier food, has won a 2012 American Package Design Award for its innovative in-theatre launch. This packaging for honey by Maryland is handcrafted with wood, and the display and graphics ooze classic styling. Marchon3D won for their in-theatre launch of EX3D. The launch included the sleek, user-friendly packaging concept where moviegoers can purchase the most high-tech, fashionable bottles before their shows. Manufacturer: Maryland

A touch of elegance

Dual wall airless bottle Sunrise Pumps has introduced a new series of stylish dual wall airless bottles named DA. These Sunrise 30 ml and 50 ml bottles feature a dual wall – the white plastic inner wall can be seen through the transparent outer one, providing two surfaces for decoration and branding. Made of SAN, the opaque wall on the bottle offers a prestigious look that is perfect for upgrading an existing brand image, while the protective polypropylene inner bottle ensures perfect compatibility with all kinds of formulas. The opaque wall structure also offers designers decorating and finishing options such as hot stamping, metallisation and screen printing in order to differentiate the product. Similar to other airless bottles from Sunrise Pumps, the DA series also has the metal spring designed to avoid contact between the product and the formula, eluding any possible chemical reaction. In addition, the airless system reduces residual ingredients and ensures hygiene.

Basil Hayden’s whiskey allures the eyes with a glass concept that is sure to win hearts. The goal of the project was to develop the next-generation packaging and point-of-purchase display for Basil Hayden’s Kentucky Straight Bourbon Whiskey. The redesign preserves the values and personality characteristics of Basil Hayden’s brand identity while encouraging an increase in sale and popularity. The redesign not only does justice to the heritage of bourbon as a drink but also celebrates the delicate, refined characteristics that are unique to Basil Hayden’s. The form of the bottle hints at that of a flask, and the swing tag allows the emboss on the glass to be the only label after purchase. The display requires consumers to open a cabinet to purchase a bottle, presenting consumers with the sensations of the ideal bourbon experience. Manufacturer: Basil Hayden’s

Manufacturer: Sunrise Pumps

Modern Packaging & Design May-June 2013



Technology Offered As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies. We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration. Air bubble packaging film A Korean company is offerring its existing plant manufacturing air bubble film. This plant (model: YS1200, YS1000, YS1400) is equipped with modern and up-to-date facilities in accordance with excellent quality goods that this plant now produces. The consumption of air bubble sheet in India is increasing rapidly and this is a profitable business at present. It is a good chance to catch the low-cost plants at globally competent standards.

Areas of application Packaging industry: It can also be used for agricultural applications instead of LDPE if additional thermal insulation is required.

would help a firm improve its prospects in the long term.

Areas of application Printing industry, bar code auto ID section

Forms of transfer Consultancy, turnkey

Coir Atlas An Indian firm is offering a green innovative technology – Coir Atlas. It is an eco-friendly and biodegradable substitute of wooden logs used by steel industry for shipment of flat products viz sheets/plates and coils.

Areas of application Packaging and transportation

technology, which provides a method for preparing ready-to-serve fish curry in a retortable pouch, with excellent storage stability and quality and a shelflife of more than one year at ambient temperature. The ready-to-serve fish curry is thermal processed and does not require further processing before consumption. The thermal processing conditions have been standardised for this product to make it safe for consumers.

Areas of application Food, meat, fish processing

Forms of transfer Consultancy, technical technology licensing

ser vices,

Forms of transfer Joint Venture, technology licensing

Sensor for detecting air leakage in packed items and storage plants

Equipment supply, turnkey

Expanded polystyrene packaging without moulds

Aseptic fillers for bags

An Indian firm offers an effective and low-cost technology to generate three-dimensional profiles in styrofoamexpanded polystyrene with reproducible results. This technology does not involve electronics or automation but yields results that are reproducible and capable of capacities suitable for industrial supplies. It has the advantage of being easy to assimilate and requires less capital investment. We have been successfully using this technology to serve large industrial houses and multinationals.

An India-based firm provides a sensor for detecting oxygen leakage in packed items and storage plants. This invention provides a process for preparing the sensor by ion-pairing of Methylene Blue (MB) with Dodecyl Sulphate (DS) to produce a water insoluble form of dye (solvent soluble and compatible with food items), which can be used to create an Ultraviolet (UV )-activated, oxygen-sensitive indicator that can be printed on various hydrophobic polymers. The sensitiser in the indicator solution is TiO2. The present invention also provides a method of detecting air leakage using the sensor, with high sensitivity and reproducibility.

Forms of transfer

An India-based firm offers aseptic and non-aseptic bags of capacity 2-1,400 Ltr. We also manufacture aseptic fillers for these bags. These bags are used for aseptic packaging of various fruit pulps and dairy products as well as for various industrial liquid products.

Areas of application Bulk aseptic and non aseptic packaging for food and chemical products

Forms of transfer Others

Bar code generating and printing

Areas of application

A Thailand-based firm seeks to offer their services in bar code generation and printing. They use highly professional methods and their expertise will be useful depending on the clients’ requirements. Other than consultancy they provide training for barcode generation, which

Packaging, pattern making, decorations and model making


Modern Packaging & Design May-June 2013

Forms of transfer Consultancy, technical services, turnkey

Areas of application Food packaging industry, medical devices, other such industries using vacuum packaging

Forms of transfer

Retort pouch tech An India-based firm has developed this

Consultancy, technology research partnerships



Technology Requested Adhesives, specialty additives and their intermediates

of water, sorting of all kinds of plastic materials after cleaning in a closed system, and a maximum processing capacity of 10,000 tonne of waste per annum.

A leading UK-based company is seeking innovative investment opportunities in organic chemistry, chemical formulations or processes including manufacturing, technology licensing, acquisition, joint venture and distribution. The company has a reputation for technical innovation, and high-quality performance products. The company seeks to acquire rights to novel chemistry products, innovative technologies, formulations, compounds and applications that are synergistic to its current range of activities, and that will increase the diversity of its manufacturing base. Patents or knowhow would be desirable.

Areas of application Plastics packaging industry, waste management, recycling operations

Forms of transfer Others

For its process of food packaging by thermo-sealing, the company needs a roll of Polypropylene (PP)/Ethyl Vinyl Alcohol (EVOH) film that should be able to bear a temperature of 120ºC and be microwave-resistant.

Areas of application Materials, plastics, polymers, food packaging/handling

Forms of transfer Recycled PET bottle machinery A Poland-based company specialising in recycled PET polyester polyols manufacturing is looking for an alternative proposal of design and engineering of bigger (about 25 ktpa) production plant. It plans to start with good-quality recycled PET flakes being delivered in big bags. Hence, the company requires a complete package offer for this service.

Areas of application Plastics rigid and flexible packaging, laminate printing and processing, etc

Areas of application

Forms of transfer

Forms of transfer

Manufacturing, technology licensing, acquisition, joint venture and distribution


Disposal and recycling of plastic waste

A Spanish company works in high-technolog y packaging for regional pre-cooked and fresh food. For the highest possible safety and quality, equipment and materials with the latest technology are needed. During the process and handling, the lowest possible loss of food quality, guarantee and safety is sought, as well as the lowest possible quantity of (or null) by-products and emission generation.

Beverage packaging industry

Roll of PP/EVOH film to seal food trays

A Polish firm seeks the technology for dry processing of all kinds of plastics waste or a magnetic processing method in the electrostatic field. The technology should allow sorting of all kinds of plastic materials, haysilage foils, PET, HDPE, PVC, etc, by excluding dangerous waste. Specific technical requirements include initial cleaning without the use

Commercial agreement with technical assistance

Stearic acid for PVC chemicals An Indian company is engaged in the manufacture of Polyvinyl Chloride (PVC) chemicals that are used in manufacturing all PVC products like pipes, profiles, etc, and also cable compounds. The major raw materials used are lead and stearic acid. The consumption of stearic acid is 120-150 MT per month. The company is, thus, planning to set up a stearic acid plant in order to cater to its own requirement and also market to others. It would like to acquire the technology for production of stearic acid, which is palm-based or rice bran-based, with iodine value less than two and acid value in the range of 205-210.

Areas of application Industrail packaging, bulk packagingg applications

Forms of transfer Know-how, technical equipment, turnkey plant


Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, Asian and Pacific Centre for Transfer of Technology (APCTT) of United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), APCTT Building, C-2, Qutab Institutional Area, New Delhi 110 016, Tel: 011-3097 3758 (Direct), 011-3097 3710 (Board), Fax: 011 - 2685 6274, Email:, Website: For more information on technology offers and requests, please log on to and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interaction between buyers and seekers of technologies across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer/seeker through this website, before contacting APCTT for further assistance.

Share and Solicit Technology The mission of Modern Packaging & Design is to spread the technology culture. Here is an opportunity to be a part of this endeavour by sending your technology on offer or technology requirements. If you belong to any of these two categories, you are invited to furnish the techno-commercial details for publication. The write-up needs to be as per the format of this section with information about the particular technology offered or requested, its areas of application and forms of transfer. Contact: Modern Packaging & Design Network18 Media & Investments Ltd, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai 400 028. Tel: 022-3003 4671 • Fax: 022-3003 4499 • Email:


Modern Packaging & Design May-June 2013




PACKAGING INDUSTRY” …believes A V P S Chakravarthi, Managing Director, Ecobliss India Pvt Ltd. In an interaction with Anwesh Koley, he explains the various trends in the high-visibility packaging segment and the challenges faced by the industry in India.


Modern Packaging & Design May-June May-Jun 2013 2013

A V P S Chakravar thi

Brief us about the pharma packaging industry in India. Generally, there is no line of separation for general packaging industries that they belong to pharma packaging exclusively or otherwise. However, many packaging industries maintain their exclusivity while contributing towards the pharmaceutical sector. These can be individual or a combination of two more in segments such as blister packs, vials, tubes, caps and closures, flow fill seals, bottles for suspensions, tubes, blow moulded containers, thermoforming blisters, bulk drug containers in addition to the regular printed boxes, labels, flexible laminates and so on. Although many of the above segments cater to non-pharma industries such as fast moving consumer goods, electrical/ electronics etc, the packaging industries supplying to the pharma industries maintain their uniqueness because of the high standards they need to maintain. The pharma packaging industry in India is growing at about 15 per cent against an annual growth rate of about 5 to 6 per cent in western countries.

What are the various technological innovations that you have witnessed through the years in this segment? While there has been a tremendous improvement in developing new drugs and new molecules, the packaging industry in India is still to catch up the pace of innovations that have happened in the very products they need to contain. However, there have been significant initiatives of late in packaging too. The use of heavy drums, which contribute to massive transport costs when they are shipped empty to the manufacture industry, is minimised abroad. Polypropylene collapsible bags with corrugated board lining have been extensively used outside India for carrying bulk drugs or intermediates. This trend is now slowly being adopted in India as well. Similarly, packaging supplied to formulation industries has seen a dramatic development in the recent past to catch up with the global requirements. Smart packaging using radio-frequency

identification technologies is set to grow in the coming years with demand from the user industry. India has also witnessed a radical change in the past one decade that is nothing but a dramatic improvement in consumer awareness and the quest to know more about the product. This has paved a new era in the primary packaging industry for pharmaceuticals to produce a better patient interactive packaging, unlike in the past.

As a prominent player in this field, what research and development initiatives have you undertaken over the years? We understand that packaging is essential to capture that ‘first moment of truth’. It only takes seconds for a consumer to notice a product on the store shelf. That moment presents an incredible marketing and selling opportunity. Nearly 70 per cent of all purchase decisions are made at the shelf. Nearly half of all packaged goods are sold without any additional marketing support. Although this statement may not be exactly true when it comes to pharmaceuticals, looking at the way the traditional medical shops have transformed into organised pharmacies, the above statement holds true for pharma packaging as well. Innovation and providing solutions are the key for success in the blister packaging industry as well as to stay successful in the demanding and ever-changing market of blister and high-visibility packaging. It is our mission to stay up-to-date on key packaging developments related to blister and high-visibility packaging and share this knowledge with our customers in order to achieve breakthrough packaging solutions. Keeping in view the demand from the industry, Ecobliss has made considerable steps in developing seniorfriendly, child-resistant, tamper-evident, patient-interactive packs and so on. All of these are at par with global standard requirements.

What are the key challenges faced by you in India? Cost






challenge for Indian pharma packaging producers. While the standards must not be compromised below global levels, pharma industries in general are not really prepared to spend at the same level in India. So it is always a regular challenge to balance both the factors. Second, like in the very industry (pharma) it is catering to, packaging is also witnessing imitations popping up. The pharmaceutical field is highly demanding as compared to other sectors. One needs to be on his toes to constantly meet customer satisfaction. We need to update technologies on a real-time basis. In addition, we need to supply packaging for a highly complex US and regulatory market sales at affordable prices, not compromising on quality.

What is your idea of staying ahead in the pharma packaging market? The development of new pharmaceutical products requires huge efforts and large investments. Therefore, it is of the utmost importance that the right packaging is designed around the product or drug in order to achieve sales targets, create brand awareness, improve patient compliance, defeat counterfeiting and make the packaging interesting so as to engage patients. We are a specialist in this field and offer a large variety of secondary consumer packaging.

What is your message to young entrepreneurs? The initial stepping stone of success is always generating a great idea and having confidence and passion to transform the same into a reality. The current generation of entrepreneurs are far more clever and innovative than their predecessors. What we need is not to lose confidence in any kind of difficulty, and success will follow automatically. Initiating a new desire and working on it will always lead to success. However, being happy and having satisfaction in a position can be attributed to being successful. Email:

Modern Packaging & Design May-Jun 2013



Business Insights •Technologies•Opportunities

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Dear Reader, ‘Modern Packaging & Design’ solicits original, well-written, application-oriented, unpublished articles that reflect your valuable experience and expertise in the packaging industry. You can send us Technical Articles, Case Studies and Product Write-ups. The length of the article should not exceed 1500 words, while that of a product write-up should not exceed 100 words. The articles should preferably reach us in soft copy (either E-mail or a CD). The text should be in MS Word format and images in 300 DPI resolution & JPG format. The final decision regarding the selection and publication of the articles shall rest solely with ‘Modern Packaging & Design’. Authors whose articles are published will be sent a complimentary copy of that particular edition. Published by Network18 Media & Investments Ltd, ‘Modern Packaging & Design’ is one of the leading bi-monthly magazines exclusively for manufacturer and user fraternities of the packaging industry. Well supported by a pan-India readership of over 80,000 and our strong network of 26 branch offices across the subcontinent, this magazine reaches out to key decision makers among the manufacturers of products, machinery and allied segments. Brought out in association with Hong Kong-based Ringier Trade Media Ltd (one of the world’s largest trade publishing houses with more than 200 special interest titles and offices in every major country), it ensures that advertisers are able to promote their products and services across the globe at no extra cost. So get going and rush your articles, write-ups, etc… Look forward to hearing from you, soon! Yours sincerely,

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Metal Packaging Metal packaging: A functionally fresh option ............................................................................................. 26

Metal recyclability in India: Gauging the sustainability status .................................................................................... 28

Metal strength: Enhancing product appeal ............................................................................................... 30

Interface Vinod Moogi, Head of Packaging Machinery, Highspeed Technology, Schuler India Pvt Ltd ....................................................... 32 Darshan R Shah, Director, Gujarat Tin Manufacturing Company ..................... 34

Roundtable Do weight reduction techniques hamper the barrier properties in metal packaging? ... 36

Modern Packaging & Design May-June 2013


SPECIAL FOCUS: Metal packaging



nhancements in consumer living standards, changing preferences, impulse purchases and convenience are factors that drive the demand for good packaging products in India. In such a scenario, innovative product packaging can help maximise the sales potential by creating an arresting, magnetic impact on the shelf, encouraging shoppers to pick up and interact with the product. This holds true for all packaging segments including the metal packaging industry. There is an increase in demand for metal packaging in India, and it is growing at five per cent every year. The main reason for this growth in demand is the advantages offered by metal over other packaging materials.

Advantages over others Metal packaging, in particular, can convey a premium look and feel while ensuring durability and good value. To jazz up packaging, brand owners can incorporate metal packaging with advanced decorative and shaping techniques for visual appeal. Beverage packs and confectionery products in


Modern Packaging & Design May-June 2013

innovative and alluring packages, such as beautifully decorated and shaped metal containers, can draw the attention of customers. Attractive metal containers not only perform a functional task but also entice consumers to buy. Today’s metal box design also shows a colourful pattern as manufacturers have moved from the traditional square box to rectangular, round and heart-shaped, special-shaped, half-cartridge, cartridge and complex boxes. Even tins and containers now come in cylindrical and oval shapes apart from the conventional round shape. These days, it is also a trend for hi-end products to use square or rectangular tins as these have high visibility due to their difference in shape. Further, because square and rectangular tins cannot be stacked one on top of the other and need to be kept separately, it easily catches the attention of customers. Some of

Courtesy: HUBER Packaging Group

Changes in consumer lifestyles bring about a change in their demands as well, and the metal packaging industry is not untouched by this fact. Attractive product packaging, along with value-added solutions, has helped the industry to rise from the current level. Avani Jain looks at the benefits offered by metal packaging over other forms of packaging and the steps that can be taken to provide a further boost to the industry.

the finest metal packaging not only have beautiful shapes but also sophisticated design.

Challenges faced Despite the benefits offered by metal packaging, the industry is faced with certain challenges when comparing metal with other materials. The demand for metal packaging is presumed to grow owing to innovations in the overall packaging business as well as the emergence of lucrative markets in the country. However, poor availability of

Metal packaging

raw materials is the major concern in the country. Rashmin Prajapati, Senior Manager – Sales Specialty, Bericap India Pvt Ltd, says, “Metal packaging is very simple in design and also there are huge costs involved due to rising raw material prices. Thus, the metal packaging business can be profitable if such issues are resolved at the earliest.” Further, the Indian tinplate packaging market is highly fragmented, with only few manufactures; therefore, the raw materials have to be imported. Innovation in alternative packaging such as high-density polyethylene and polyethylene poses a threat to the industry as customers are lured towards these, and not many customers are motivated to invest in metal packaging. Rajesh K Pandya, Vice President – Operations, Parikh Packaging Pvt Ltd, avers, “Both metal and plastic packaging have different benefits to offer. Metal definitely offers certain advantages over plastics such as easy reusability, recyclability, high temperature resistance etc. However, even plastics have various benefits to offer. It therefore depends on what is being packed and what is the storage life required of the product being packaged. Thus, both metal and plastics can be used for various packaging applications depending on what is suitable for the product being packed.” Companies face challenges not only from external factors but also from within the organisation. Because manufacturing of metal cans involves high cost of raw materials, companies in the segment are always faced with the question of why not shift to another medium of packaging. Further, huge costs are involved in research and development activities.

Addressing the issues Although the demand for metal packaging is increasing, it is much less due to the factors mentioned above. Hence, initiatives should be taken by the government and industry for promoting

the industry, which is undoubtedly eco-friendly as compared with plastics, and subsidies should be provided to manufacturers in the segment. Further, crucial to the effectiveness of metal packaging is its flexible yet robust natural qualities. By employing the talents of innovative design teams, brands can conceive and then introduce various packaging shapes and decorations. These metal solutions can make use of aesthetic and tactile developments such as embossing and de-bossing, perforation, soft-touch, marble finishing or even holographic foil technology. The latest decorative techniques used in metal packaging combine the sensual, natural feel of metal with unusual, eye-catching finishes. Using these techniques, the final package can echo the true essence of the brand.

Metal packaging is very simple in design and also there are huge costs involved due to rising raw material prices. Thus, the metal packaging business can be profitable if such issues are resolved at the earliest. Rashmin Prajapati Senior Manager – Sales Specialty, Bericap India Pvt Ltd

Growth opportunities The growth of metal packaging is directly linked to the growth trend of the fast moving consumer goods segment, which is highly influenced by the choices of consumers. In the retail segment, companies look at new means of displaying their products such that these can easily be distinguished and offer a better shelf-life. Here, the metal packaging industry has a chance to grow. In addition, companies and associations, such as Tinplate Promotion Council and Metal Container Manufacturers Association of India, are undertaking several steps for making consumers aware of the advantages of metal packaging. Thus, metal packaging, together with the increasing environmental consciousness and availability of decoration techniques, can give brands the twin benefits of dazzling impact and environment-friendly appeal. Metal packaging can also provide superior appearance and a premium look and finish to the product while ensuring durability and good value.

Both metal and plastic packaging have different benefits to offer. It therefore depends on what is being packed and what is the storage life required of the product being packaged. Rajesh K Pandya Vice President – Operations, Parikh Packaging Pvt Ltd


Modern Packaging & Design May-June 2013


SPECIAL FOCUS: Metal recyclability in India




The demand for metal packaging is growing in the country owing to several factors. The major one is the high recyclability of metal packaging. Metal packaging, whether of steel or aluminium, fulfils all the aspects of sustainability. Avani Jain highlights the benefits offered by metal packaging and how metals help in saving energy through recycling.

last long, and the future of the industry looks bright.�

High recycling rate


he metal packaging market worldwide is making rapid strides because of the shelf appeal, design aspects, durability, handling, distribution ease and above all eco-friendliness. Recently, Visiongain, a UK-based research company, has released a comprehensive report (2011–2021) on the metal packaging market. According to this report, the global value of the metal packaging market will reach $ 165.4 billion by 2021 as demand continues to grow in emerging markets such as India. Metal packaging market leaders in India are increasingly producing a plethora of products to meet the growing demands,


Modern Packaging & Design May-June 2013

such as single-serve, aesthetically pleasing, convenient, re-sealable and most importantly recyclable and sustainable metal packaging. Moiz Chunawala, Director, Deccan Cans & Printers Pvt Ltd, says, “With the global pressure on India to strengthen its environmental laws, the government has also started taking initiatives for promoting more environment-friendly products, and metal packaging falls in that arena. Even consumers are becoming conscious and prefer products that are environment-friendly and easily recyclable. Thus, although the growth of the metal packaging industry seems slow today, it is sustainable growth that will

Today, recycling has become a definite necessity in our society as it has a direct impact on the environment, our wellbeing and that of future generations. Metal cans are recyclable, which not only help save energy but also natural resources while reducing the amount of waste we send to landfill. The high intrinsic value of used metal packaging, such as food and drink cans and foil trays, is a key incentive and major economic impetus for increasing recycling, adding significant value to kerbside collections. Moreover, the endless recyclability of metal packaging makes it a valuable resource for industry, and the recycling process itself delivers significant

Metal recyclability in India

environmental and economic benefits. Every time metal is recycled, it cuts the carbon footprint of the next product made, so the benefits keep adding up. Metal has the best recovery and recycling rates among all key competing packaging materials and is improving year on year. Metal can be recycled an infinite number of times without loss of its essential properties. Metal packaging collection for recycling is simple and cost efficient. Each year, the metal packaging industry does more with less. Recycling saves 70 per cent of the energy required for the production of steel from raw materials and 95 per cent of the energy required for primary aluminium production. Aluminium and iron are the 3rd and 4th most abundant elements in the earth’s crust. While 75 per cent of all primary aluminium is still in use and available through recycling, 19 billion tonne of steel is still in use and available through recycling. High recycling rates significantly contribute to the efficient and economic use of primary materials, thus further enhancing the long-term viability of metal.

Ease and benefits of recycling Steel is 100 per cent recyclable. Being a monomaterial, it is easy to recycle. Because steel is magnetic, it can be easily recovered from waste streams. There is no need for separate waste collection, which means easier recycling. Even if steel packaging ends up being incinerated, steel can be recovered from the bottom ash. Recycling of steel saves resources such as iron ore, coal and limestone and reduces carbon dioxide emissions. Each item of recycled steel packaging saves over one and a half times its weight in carbon dioxide. In fact, recycling one tonne of steel cans saves 1.5 tonne of iron ore, 0.5 tonne of coking coal, 1.3 tonne of mining waste and 1,800 kg of carbon dioxide emissions. Overall, steel packaging recycling saves 4 million tonne of carbon dioxide each year. Moreover, using recycled steel to make new steel saves energy and resources. When melted, steel can be reused for various applications, thanks to its closed material, open product loop properties.

Steel that is recycled into new steel can be used in cars, trains, buildings and packaging. Further, life cycle analysis of tinplate from cradle to gate showed significant environmental gains. Recycling of tinplate brings 30 per cent energy savings and 42 per cent less carbon dioxide emissions.

Growth opportunities Metal packaging offers the highest shelflife and barrier properties to oxygen and moisture. It is tamperproof, leakproof, stackable, eco-friendly, shelf stable (ie can be stored in ambient temperatures) and no cold chain is required, possesses excellent printability and shapeability and is recyclable. Considering these advantages, metal packaging would play an important role in providing new horizons and defining the sustainable future of the packaging industry in the country. Lightweighting can also help the industry in gaining a large market share. S Venkat, Manager – Sales, Zenith Tins Pvt Ltd, notes, “In order to reduce the weight of packaging, we are using double reduced tinplate sheets. Double reduced material is normally thinner but stronger than conventional single reduced material. Thus, we are continuously analysing the possibility of downgauging the thickness and have come out with some successful products. Thus, sustainable solutions will drive the future of the metal packaging industry.”

With the global pressure on India to strengthen its environmental laws, the government has also started taking initiatives for promoting more environment-friendly products, and metal packaging falls in that arena. Moiz Chunawala Director, Deccan Cans & Printers Pvt Ltd

Future prospects Competition is bound to grow among various packaging materials. Preferences will be governed by myriad factors such as convenience, eco-friendliness and recyclability. Venkat concludes, “The future of the metal packaging industry will be healthy if companies pay heed to design aesthetics and recyclability of metal packaging, as these will be major factors in deciding the success of the industry. Further, these elements can help packaging companies fight the competition with alternative packaging solutions available in the market.”

The future of the metal packaging industry will be healthy if companies pay heed to design aesthetics and recyclability of metal packaging, as these will be major factors in deciding the success of the industry. S Venkat Manager – Sales, Zenith Tins Pvt Ltd


Modern Packaging & Design May-June 2013


SPECIAL FOCUS: Metal strength


appeal Courtesy: Canned Fresh


etal packaging for industrial products, particularly in the paint and coatings market, must be designed to ensure an airtight seal that prevents accidental spilling during transport, distribution and storage. In order to maintain this level of integrity, industrial product packaging has usually required more effort in opening, resulting in the use of extra tooling, such as screwdrivers and knives, to remove package lids and dispense the product. As consumers demand more convenience attributes, brand marketers are striving to adopt technologies that can provide more user-friendly features without compromising on package integrity.

Retaining product integrity Strength and reliability are necessary attributes for packaging paints, coatings and other chemically complex industrial products that are often stored in lessthan-ideal conditions, such as warehouses and household basements where drastic humidity and temperature fluctuations are common. Metal packaging provides several features that are essential to


Modern Packaging & Design May-June 2013

Packaging is an essential element in the sale of products such as paints, coatings, varnishes, lacquers, inks and adhesives. It has to be durable enough to withstand aggressive chemical formulations and protect products from outside influences and also serve as a marketing vehicle for building brand recognition and loyalty. Anwesh Koley looks into the various advantages offered by metal packaging.

protecting these delicate, and potentially hazardous, products from the harsh conditions encountered during product life cycles. Saranjit Singh, Proprietor, Bamra Engineering Works, says, “Metal is inherently robust, offering a superior oxygen barrier compared to other packaging alternatives. Combined with advanced seaming technologies, this property allows metal containers to provide a tighter seal that protects packaged contents more effectively from exposure to light, air and humidity.” The composition of metal is also highly stable and provides maximum resistance to temperature changes. As a result, sensitive chemical products such as paints and coatings that are packaged in metal often exhibit considerably longer shelf-lives than products packaged in alternative materials. This is a key advantage for industrial products, which are often stored for extensive periods of time before they are used. Newly standardised internal coatings have also enhanced metal packaging’s resistance to corrosion and oxidation. These coatings make metal highly compatible with both water-borne and solvent-borne products,

allowing a wide variety of formulations to be packaged in metal without the risks of product contamination. This property is especially important for industrial brands in Europe and North America that have diversified their product range to comply with new regulations that aim to reduce volatile organic compounds.

A case for steel Steel is a unique material with exceptional performance capabilities. Its outstanding characteristics such as strength, formability and durability offer numerous benefits for the packaging of a wide variety of products. “Steel is the packaging material which best protects and preserves its contents from oxygen, light and other external elements, preventing waste and spoilage,” adds Singh. It is 100 per cent recyclable without any loss in quality, and its unique magnetic properties make it the easiest and most economical packaging material to sort and recover. With a recycling rate of more than 72 per cent, it is the most recycled packaging material in Europe. Steel’s portion-sized packaging, long shelf-life and ambient storage reduce food waste and energy consumption.

Metal strength

Steel is a cost-effective and reliable material throughout the supply chain, enabling high-speed operations and providing exceptional resistance to severe transport and handling conditions. Recent innovations have made steel lighter and more formable than ever before, and it has an ideal surface for high-quality print and decoration, providing numerous possibilities for brand differentiation. These qualities make steel an excellent packaging material, not only for food and drink but also for aerosols, paint cans, industrial products, decorative cans and bottle tops and caps.

Enhancing shelf-life of a product The outward appearance of a package takes on special importance for paints, coatings and other industrial products in the ‘do-it-yourself ’ and decorative markets, where consumers directly associate shelf appearance with product quality. Metal conveys a prestigious brand image to consumers, and recent developments in decorating technology further enhance this impression. “Brand owners can now incorporate a wide range of creative decorative finishes such as embossing, crackle, mirror, colourchange, matte, sparkling, soft-touch and holographic effects that enable metal packaging to take on the precise look or feel a brand is trying to capture. These novelty finishes serve to create motion, differentiation and shelf appeal in retail outlets and consumer homes without impeding the core structural benefits that metal packaging offers,” avers Singh.

Ensuring product safety From food products to chemical products, metal packaging containers offer an unsurpassed measure of safety due to their robust material properties. During transport and handling, high packaging strength, total barrier and sealing properties mean that metal is invulnerable to severe transportation conditions and is resistant to gas and light. Metal packaging offers storage for products at ambient temperatures and delivers best shelf-life performance to consumers. For food products, metal cans offer 100 per cent protection as well as protection from moisture, oxygen, light or odours that can impair the quality of foods. In terms of beverage products, steel cans are available in various sizes to match specific requirements. Steel aerosol cans are airtight, secure and hygienic, and due to their specific dispensing function, they are convenient and easy to use and will perform consistently from the first spray to the very last. Steel paint cans not only protect the contents from the environment but also the environment from the contents, which is very important in the case of dangerous chemical products. Reliable packaging is essential for industrial products companies seeking to maximise production efficiencies and contribute to bottom-line gains. Metal packaging offers many benefits, such as impact resistance, stackability and machinery compatibility, which

Metal is inherently robust, offering a superior oxygen barrier compared to other packaging alternatives. This property allows metal containers to provide a tighter seal that protects packaged contents more effectively from exposure to light, air and humidity. Saranjit Singh Proprietor, Bamra Engineering Works

contribute to supply chain efficiency and cost effectiveness. Metal’s durability and strength are two well-known advantages for supply chain optimisation. With its robust seaming strength, metal guarantees that packaged paint and coating products are protected throughout all steps of the supply chain, without the risk of accidental leakage or spilling. In addition, metal containers are highly stackable, which facilitates warehouse storage and point-of-sale display.

Areas of concern The main constraints of the metal packaging market are the stilllingering effects of the global financial crisis and the doubts created by the current Euro-zone crisis. Reduced consumer and producer confidence restricts metal packaging growth to some extent. Fluctuating raw material and energy prices are also factors that potentially constrain growth, making metal packaging more expensive and less competitive. Courtesy: Metal Packaging International


Modern Packaging & Design May-June 2013


SPECIAL FOCUS: Inter face – Vinod Moogi

“The global market size of the aerosol can business is about 12.8 billion units” …states Vinod Moogi, Head of Packaging Machinery, Highspeed Technology, Schuler India Pvt Ltd. In a market-oriented conversation with Sweta M Nair, he affirms that the growth of this segment lies in personal care products, where cutting-edge technology will optimise aerosol can production. market, which do ask for large quantity of quality containers.

What is driving the demand for aerosol cans in India? Demographic changes in the country are drivers. For instance, there will be 60 million additional middle-income households by 2015, incomes will triple over the next 20 years, 50 per cent of the Indian population will be below 30 years in 2015 and India will become the world’s 5th largest consumer market by 2025. In the aerosol business, personal care products (eg deodorants, pain reliever sprays, hair care etc) are undergoing visible growth. In addition, the entry of major global aerosol can makers in the Indian market is changing the business scenario. Multi-national Companies (MNCs) and existing companies are expanding their can-filling facilities. Growth in new segments, such as medical paint, food, refrigerants etc, is increasing the demand base. However, there are complexities in the market place where government policies allow only refrigerants up to 500 ml in aerosol cans, and underdeveloped retailing networks are creating problems.

What are the market opportunities in the aerosol can segment in India? The growth in personal care products, deodorants, hair sprays and pain reliever sprays has been tremendous. Lately, replacement or conversion of products (eg shaving gels, repellents, room fresheners etc) packed in 3-piece tin cans to 2-piece cans has become rampant. The engines of growth however rest on the possibility of MNCs investing in highspeed filling lines for the local and export


Modern Packaging & Design May-June 2013

What are the clean production technologies and best practices when manufacturing aerosol cans? Our present technology consists of the impact extrusion press where a 2-piece can is extruded from the aluminium slug. With an output capacity of 250 cans/min, cans are also trimmed, brushed & coated with lacquer inside & outside along with base coating and followed by printing & necking. One of our latest innovations is the ‘Disc to Can technology’. Called ICON V-DRIVE, this vertical machine forms can bodies that boast of compact dimensions. The intelligent design and efficient drive system mean that the machine only uses energy where really required. The two-inone machine concept (cupping and ironing presses in one) cuts the installation space required, thereby enabling optimum use of one’s production area. The machine is only affected by vertical forces in the production process. It has a wear-free slide guiding system, since the vertical construction stops negative gravitation influences. The ICON V-DRIVE has a user-friendly setup and has recently won the Reddot Design, Metpack Innovation and German Packaging Awards.

How does this technology optimise materials and energy in the production of aerosol cans? This innovative production system enables cupping and ironing in a single machine for the first time. The vertical machine boasts of extremely low material consumption and the possibility to process recycled materials. This generates 40 to 50 per cent more material savings than extruded cans. Additionally, in this era of volatility, this

setup allows the use of recyclable aluminium alloy by replacing pure aluminium as the raw material. The machine’s drawing and ironing dies have a maximum can height (untrimmed) of 290 mm and diameter of 74 mm. What makes the ICON V-DRIVE innovative is that the servo-driven machine can be fed with polyethylene terephthalatecoated tin discs, so converters can eliminate the separate process of coating with lacquer, as PET is food grade and helps in better registration of printing.

Again, how does this technology meet market criteria for performance and cost? When referring to visual appearance, a 2-piece aerosol can resembles that of a mono block can. The proven Draw Wall Ironed (DWI) process results in a light, sustainable can, which is at the same time appealing to consumers. Dry DWI process offers less energy consumption and no water consumption at all in comparison to conventional technology. Moreover, the use of polyethylene terephthalate-coated steel allows for compact line design, which is modular for output figures of 250, 500 or 750 cans/min. It is also easy to handle and decorate with flexo-printing, using ultraviolet inks.

How important and big is the aerosol can market in India? The global market size of the aerosol can business is about 12.8 billion units, where aluminium constitutes 6.1 billion and the remaining is of steel. In this figure, India’s approximate share of steel, aluminium and imports is 0.5 billion units. The men’s deodorant segment in India is a growing market, and much is expected from it in the near future. Email:

SPECIAL FOCUS: Inter face – Darshan R Shah

“Metal packaging is environment-friendly and can be disposed and recycled easily” …opines Darshan R Shah, Director, Gujarat Tin Manufacturing Co. In an exclusive conversation with Avani Jain, he states the challenges and opportunity areas for the metal packaging industry in India. How is the demand for metal packaging in India?

What are the technologies available in India vis-à-vis the foreign market?

The demand is growing steadily and the future of the industry looks bright. The government is taking good steps by lowering the usage of low-grade plastics, which is a direct plus point for the metal packaging industry and can help in its growth. The second important fact is that the demand for canned food items is low in the Indian market, but with the increasing awareness, their demand is also increasing. Thus, the market for metal packaging is witnessing an upward trend.

In countries outside India, the metal packaging industry is fully automated, and this makes the quality superior. Further, most industries opt for metal containers for packing their products. Among all industries, the food industry sees the maximum usage of metal packaging. In accordance with this demand, these countries use efficient, fast technology, which can save time and cost to a large extent. Their machines can produce 900 cans/min. This technology will take a long time to come to India as the demand is still very low.

What advantages does metal packaging offer? The use of metal packaging has various advantages. First, metal packaging is environment-friendly and can be disposed and recycled easily. Second, it has a longer shelf-life as against plastic and paper packaging. At humid temperatures, paper packets can dissolve and result in product damage. It is for the same reason that it finds limited usage. Plastic packaging also does not last as long as metal packaging.

What are the challenges faced by the industry? First, there are costs involved in research and development activities. Innovation in this industry is difficult, as metal is hard to mould into different shapes and sizes. Second, one of the major challenges is the rising prices of raw materials. The metal rate is directly related to the Dollar rate, as we mainly import the material from other countries. Third, the manufacturing costs are high in metal packaging, and it is difficult to lower the cost because of limited parameters. This cost can only be reduced by increasing the production.


Modern Packaging & Design May-June 2013

What is the future of the metal packaging industry?

Fourth, it is difficult for companies in the segment to automate their systems as no technology is available and funds are limited.

How does metal packaging compete with plastic and paper packaging? Metal packaging is facing tough competition from plastic and paper packaging because, in India, very few (only one or two) companies manufacture low-thickness metal. Most companies import the raw material from other countries and that adds to the price. As for plastics and paper, we have good raw material providers in the country, which makes them less costly. Thus, the metal packaging industry is currently overlooked, but as awareness about ecofriendly products will grow, people will divert to metal packaging as it is an eco-friendly product.

The future of the metal packaging industry looks bright as the agro and food industries are growing at a fast pace. These industries account for the maximum share in the metal packaging industry. Further, if more action is taken to ban the usage of plastics, it will directly impact the metal packaging industry. Some actions have already been taken in this regard and further steps can be seen on the part of the government.

What are the growth plans for the company? We want to move towards automation as much time goes in loading and unloading material from one place to another and this affects the quality as well. Automation can help solve these problems. Further, we are continuously working towards developing new shapes and improving the look and feel of metal packaging. At present, we make tins of different shapes – round, oval and square – and sizes. Email:



weight reduction techniques hamper the barrier properties in

metal packaging? Metal packaging was once the preferred choice because of its durability, safety and design options. However, as years passed, alternatives such as plastics and glass are also considered. Packagers are now making metal as affordable and reliable as the competition. What remains to be seen is whether the quest for lightweighting metal results in compromised barrier properties, a key consideration for various segments. Anwesh Koley interacts with industry experts to gauge their reaction on this crucial concern. Girish Bansal CEO, Bans Aerosol Pvt Ltd

Ajay Bansal

The Indian market has been averse to the use of metal as a form of packaging as contamination is a concern, especially for food products. The metal can has made nutritious, high-quality, shelfstable food available to people around the world for over 200 years. Epoxy can coatings used in the metal packaging process are an essential enabling technology that provides consumers with safe food and beverage packaging. Through continuous innovation, metal packaging has changed the way food is produced, preserved and consumed worldwide. This includes technologies in lightweighting as well. Tinned products today are as safe as other options and constant R&D ensures safety and quality without compromising on cost factors. Today, over 1,500 varieties of food are packed in metal packaging, making seasonal foods available globally year round. Thanks to the superior performance attributes of metal food packaging with epoxy resin coatings, consumers can have the utmost confidence in the canned foods and beverages they enjoy.

Director, Avi International Packaging

Current technology and global expertise enable us to ensure high quality and durability for metal packaging. The food and beverage sector has been sceptical for long regarding the use of metal. However, with fresh investments in the sector, coupled with increased awareness among consumers, metal packaging is gaining lost ground. Canned fruits and vegetables are cleaned, packed and thermally processed within hours of being harvested at their peak of flavour, freshness and nutritional content. Metal packaging enables hightemperature food sterilisation and long-term preservation in a durable, tamper-resistant package. The sterilisation process eliminates the dangers of food poisoning from microbial contaminants such as Escherichia coli and Listeria. To put this in perspective, metal packaging reduces the potential for serious illness. Also, tamper-proof and tamper-resistant metal packaging provides a high level of confidence for consumers that their canned products are safe. Recyclability of metal packaging is another advantage.

Mohammad Azeem Manager, M K International

Inertness, non-permeability and the non-reactive nature of metals have made them an important component in the global packaging market. Aluminium and steel are used for packaging applications in end-use markets such as food, beverages, healthcare, personal care, paint or industrial chemicals. For consumer goods, packaging is also an essential way of differentiating products to attract consumers. The feel and the recyclability of metal have made it a popular choice. Consumer trends drive the metal packaging demand. Increasing time pressures and an ageing population also increase the demand for convenient metal packaging for food. Growing environmental concerns move consumers and producers towards recyclable packaging materials. Rising health awareness also benefits nutrient-retaining packaging. Canned foods help bring nutritional diversity to the diet, without compromising on nutritional quality. All these consumerdriven trends increase the demand for lightweight metal packaging.

Editorial take: Email:

Metal packaging has evolved with the times and its barrier properties have improved considerably over the years. With packaging companies adopting global standards in lightweighting, metal is as safe as any other alternative.


Modern Packaging & Design May-June 2013


Manufacture of ampoules

Vial production

Quality inspection of vials in the cleanroom


Increasing competition and changing consumer demand are pushing Indian pharmaceutical companies to put greater emphasis on the quality and consistency of their primary packaging material. This has created an excellent opportunity for companies such as SCHOTT KAISHA Pvt Ltd, one of the leading players in primary packaging. The company specialises in glass packaging for the pharmaceutical industry. Avani Jain sheds light on the company’s new state-of-the-art facility and technology.

Benchmarking quality for the packaging world


harmaceutical packaging occupies a substantial share of the overall pharmaceutical market in India, and it plays a crucial role as a growth enabler. The sub-sector is expanding steadily, at the same pace as the overall industry. Factors such as a growing middle class, affordability by patients, increased awareness on healthcare, improved health infrastructure and new challenges faced in drug production are giving the industry a major boost. All the segments of pharmaceutical packaging, ie primary, secondary and


Modern Packaging & Design May-June 2013

tertiary, are growing at a fast pace. If we talk about primary packaging in particular, then it has an impact on processing costs, and thus, there is definitely a financial advantage to using high-quality primary packaging by pharmaceutical companies. This presents a good growth opportunity to companies such as SCHOTT KAISHA Pvt Ltd offering a complete range of primary tubular glass packaging. Kairus Dadachanji, Managing Director, SCHOT T KAISHA Pvt Ltd, says, “In India, the pharmaceutical packaging market

is expected to grow by about 11 per cent annually. India’s current market for healthcare packaging is worth $ 3.3 billion. Further, the industry is expected to grow at a compounded annual growth rate of 11.3 per cent (USD) from 2013 to 2023.”

The new venture Tapping on the market trends, SCHOTT KAISHA inaugurated its new pharmaceutical packaging plant in Jambusar, Gujarat, in February 2013. This plant manufactures ampoules and vials from glass. This greenfield investment of ` 136 crore has increased the company’s production capacity in India by 50 per cent to about 2 billion ampoules and vials per year. It is India’s first fully automated pharmaceutical packaging plant and complements an existing production facility in Daman, Gujarat. Besides marking a significant milestone in SCHOTT KAISHA’s expansion, the plant enhances competitive advantage substantially. Dadachanji avers, “Increasing stringent regulations and demand from Indian companies led us to start this new facility. In the long term, this facility will be the benchmark for its quality of primary packaging products, ie injectables. In fact, we have brought international quality at Indian prices.”


He adds further, “The basic purpose of starting the plant in Jambusar is that there was enough land available here so as to support future growth. Further, the basic raw material is tubing, and we have the tubing plant right here in Baroda, so it makes sense to set up a production site near the raw material production area so as to cut on the transportation cost. Also, Daman is quite near from this place. Further, we are strategically located in a way such that we can cater to every part of India. Also, Gujarat was receptive in terms of permission, so things went quite fast.”

as base material. The fully automated production process at the plant uses high-end robotic feeding technology for tube-loading as well as high-precision camera inspection systems. Dadachanji avers, “There is a cleanroom inspection at the plant and the ampoules and vials are sent to dispatch from here. Such technology guarantees an extremely efficient and reliable production process. Here, nothing is a stand-alone process and everything is interconnected. At present, the manufacturing capacity is about 90,000 ampoules per line per day, depending on the size of the ampoules, and nearly 50,000 vials per line per day.”

State-of-the-art facility The facility is housed on a 20-acre area with ample room to construct further production modules in parallel with the increasing demand of customers. At present, as part of the first phase, the new plant in Jambusar has 10 production lines for ampoules and vials each. Dadachanji notes, “Seeing the increasing client base, the company would soon be completing its first module by the end of this year, which was scheduled to be after two years. So, 10 more production lines for ampoules and 6 for vials would be added by this year-end, making it 20 production lines for ampoules and 16 for vials. These have already been ordered. Further expansion and investment would be based on the demand in the market. This plant will mainly cater to the domestic demand and after that is fulfilled, only then, we will export. So, the country would definitely benefit from such an investment.” The manufacturing area is divided into vial production, ampoule production, c leanroom, utility, dispatch and quality control sections. SCHOTT FIOLEX tubes are used

Ensuring quality The company is highly committed to international standards and is ISO 9001:2000, ISO 14001, British Occupational Health Standard (OHSAS) 18001 certified. In fact, this plant is India’s first pharmaceutical packaging plant that meets global standards with an ISO 15378 certification. This underlines the company’s commitment to the international Good Manufacturing Practice (GMP) standard. Thus, the company firmly believes in delivering quality products to its customers. Dadachanji affirms, “The types of controls that we have on our machine ensure certain basic quality levels. Further, the quality control department employs high-end machines to check the quality of products. Every four hours, a sample is taken and checked for chemical testing, ceramic colours, annealing and snap breaking of ampoules. Thus, the quality systems present at our plant are not seen in any company in India. In fact, it is the quality of our products which makes us different from others.”

Increasing stringent regulations and demand from Indian companies led us to start this new facility. In the long term, this facility will be the benchmark for its quality of primary packaging products, ie injectables. Kairus Dadachanji Managing Director

Envisioning growth and future plans The demand for glass as primary packaging material in pharmaceutical packaging is continuously increasing. This is one of the reasons for the growth of the company. SCHOTT KAISHA is growing at about 25 per cent per year since its inception in 2008, when KAISHA Manufacturers joined hands with the international technology group SCHOTT. Dadachanji concludes, “The company is confident of exceeding the overall market growth in the future. Further, we plan a turnover of ` 300 crore in the next year. Our vision statement is to always be one step ahead of the others and provide value for money to all our customers, including internal and external. For us, customer satisfaction is of utmost importance, and thus, we believe in delivering quality products at all times.” Email:

Modern Packaging & Design May-June 2013



Printing and Graphics in Packaging Attractive printing and graphics: Linking quality packaging with freshness .................................................................................................. 42

Consumer goods packaging: Beyond mere brand differentiation ............................................................................................................. 44

R&D initiatives in packaging: Combining safety with elegance ................................................................................................................. 46

Interface: Guy Yogev, Director of Marketing, Advance Vision Technologies (AVT)............................................... 48

Protective control measures: Fighting corrosion in packaging P V Narayanan, Member of Board, APEDA (Ministry of Commerce)........................................................... 50

Establishing critical control points: Key to effective product inspection Neil Giles, Marketing Communications Manager, Product Inspection Division, Mettler-Toledo, Safeline, UK........................................................................................................................... 52

Brand protection: Smart and safe solutions .............................................................................................................................. 54

Beverage packaging: Meeting global quality standards ................................................................................................................ 56

Modern Packaging & Design May-June 2013


INSIGHT & OUTLOOK: Attractive printing and graphics


Quality packaging with freshness

While ambling down aisles of a supermarket, consumers are bombarded with the sheer variety in sizes, shapes and colours of different brands all selling the same product. With an intense range of product categories, how can a product stand out and actually make its way to the checkout counter? Sweta M Nair scrutinises the role played by attractive graphics and latest printing techniques to discern whether these enhance a product’s commercial relevance.


raphics on packaging distinguishes your favourite food item. Before you even hold the product, it is the first visual glance that substantiates its familiarity. In this competitive eco-system, business owners often under-estimate the impact that the package design of a product plays in a brand’s marketing and merchandising. Package design is more than just designing ‘a pretty face’. Although the main purpose of package design is to make the product more attractive, it involves a combination of several items that come into play to increase marketability.

Attractive face value There are no qualms in accepting the fact the Indian packaging market is growing faster than most of the other markets worldwide. With the thriving demand for packed products, increase in gross domestic product and growth in consumption, the need for more packaging is continuing to rise. The mushrooming of stores and more supermarkets, especially in the bigger cities, will be another driver. On the other hand, companies are physically


Modern Packaging & Design May-June 2013

Courtesy: Thought Blurb Pvt Ltd

expanding their capabilities with more equipment. The entrance of more international brands will be visible to serve specific markets or geographical needs maintaining high quality standards. Market growth and competitiveness will drive for enhanced technologies, starting from faster and more efficient presses, more automation and better control over the process. Print and package quality is going to be enhanced and more quality-related equipment is going to be adopted. Amid these developments, graphics still retains its number one position in the package design value chain. “Attractive graphics helps the products to retain their newness through the use of fresh colours and smart composition. The human mind links quality and freshness with what is visible,” says Anuj Prasad, Founder & CEO, Desmania Design Pvt Ltd.

Colours, logo or swirls are some of the graphic elements in design that are used in a product’s package design. The choice of colour or colours will determine whether a product stands out or gets lost in a sea of other similarly designed packaging. In the scheme of things, prominence of some elements in the design is played up. Although the logo is usually prominently highlighted, brands could even highlight a particular ingredient. Further, a package design is usually placed on a three dimensional product, so the challenges of this canvas are different from flat print media advertising. The content on the package design too, such as the typography, imbibes on a graphic feel. Whether it is a tiny simple typography or bold 3D modelling of the product’s name, the choice used will ultimately reflect the flavour of the overall branding.

Attractive printing and graphics

Relevance to shelf-life The relevance of packaging in today’s age has gone beyond the parameters of protecting, preserving and containing the product for easy transport. Packaging now contains nuggets of crucial information that differentiates a product from a competing brand. This is vital in the marketing world. Attractive graphics have much relevance on enhancing the shelf-throw of a product. Nidha Luthra, Vice President, Thought Blurb Pvt Ltd, talks about one of their recent projects on how they went about creating a brand for an organic range of products. She adds, “We were entrusted with the task of coming up with a name and a logo that captured the essence of the organic movement. This was followed by packaging design for the entire range of 400 products. Designing the packaging architecture was challenging since it spanned diverse categories of products from rice to pasta to breakfast cereals to cookies. Add to that, the challenge of ‘organic food’ being an entirely new category. At the onset, we set out to create packaging that unifies these 400 products. Keeping in mind the individual category codes because the purchasing behaviour of every category is distinct, we decided to create storied products where every product tells a story. The design team came up with a theme that reflected the individuality and narrative of each product. Care was also taken to retain the ‘Indianess’ of the brand even as we catered to audiences around the world because the organic consumer is sensitive to the place of origin of the product among other things.” Package design has an impact on the minds of the consumers concerning a product before even opening it. This makes it mandatory to have an engaging package design, which is alluring, legible and full of facts because if consumers are disenchanted by a product’s package design, they are not going to spend money on it and will not check the benefits of that particular product. “Since a good looking product mostly does not remain on the shelf, manufacturers are busy innovating differentiation on the shelf and for creating

a better shelf-throw. For instance, any fast moving consumer goods product that sits with hundreds of brethren on a retail shelf needs to shout out for its presence. Through innovation in packaging, the product can achieve many business objectives, like creating a progressive refresh of the brand, prominence on the shelf and depiction of quality,” affirms Prasad.

Composition in the works Achieving a flawless package design to make an impression in the market is also a result of an efficient printing execution. Some of the basic printing techniques are by and large the same as they have been in the past. In order to catch a consumer’s eye, the use of techniques such as ultraviolet, hot foil stamping and embossing are used frequently to enhance a package design’s aesthetics. The use of metallic colours and foils such as gold and silver help in creating a larger impact on the packaging graphics. Also, the use of special colours for printing is more prevalent now as it helps in increasing the depth of the graphics. Packaging is the first real experience that the consumer has with a brand. In advanced countries, experimentation with design treatments, print techniques and innovative finishes to enhance the experience for the consumer is still on. Giving an Indian perspective on the latest printing techniques, Prasad adds, “Mostly all the techniques that are practised internationally are available in India. In-mould labelling was the only one that was missing for a while, but now there are a few manufacturers in India who are providing this. In the past few years, we have seen a spurt of activities where the development of printing on laminates and paperboard has developed a lot, and it is now accessible to most manufacturers. Also, the availability of right substrate to get the best results of printing techniques is obtainable. What is lacking is the spirit of innovation. Manufacturers and printers now have a huge opportunity to create synergy by the fusion of various techniques.”

We were entrusted with the task of coming up with a name and a logo that captured the essence of the organic movement. This was followed by packaging design for the entire range of 400 products. Nidha Luthra Vice President, Thought Blurb Pvt Ltd

Attractive graphics helps the products to retain their newness through the use of fresh colours and smart composition. The human mind links quality and freshness with what is visible. Anuj Prasad Founder & CEO, Desmania Design Pvt Ltd


Modern Packaging & Design May-June 2013


INSIGHT & OUTLOOK: Consumer goods packaging

BEYOND MERE BRAND DIFFERENTIATION Since many potential customers first notice a new product after it has arrived on the shelves of a store, it is vital that the packaging provides consumers with the required information and motivates them to make a purchase. Anwesh Koley looks into the role of good package design in expanding the retail business in India.

Courtesy: LINPAC Packaging


roduct packaging has a lot to prove in the current market. The customer might not always sit back and appreciate the intricacies of packaging design, as it has become too common a sight, be it in the market or in households. However, if there is an industry sector that has dynamically evolved along with the food sector, it is none other than the packaging industry. It is undergoing transformation almost every day with new technologies replacing old ones. Consumer goods packaging serves to contain and communicate. A product’s ‘packaging mix’ is the result of several requirements that determine how a package accomplishes these two basic functions. George Mathews, Founder Director, Icarus Design Pvt Ltd, says, “A package must protect the product, be adaptable to production line speeds, promote or sell the item, increase the product’s density, help the consumer use the product, provide reusable value to the user, satisfy legal requirements and keep packaging-related expenses low. If


Modern Packaging & Design May-June 2013

all these activities are in place, packaging will become the primary tool in enabling retail expansion across any country.” The packaging industry in developing countries derives its strength from the large volume of agricultural production, the steady growth in food commodities and the continually increasing food demand fuelled by rising incomes. Kalpesh Sharma, Senior Manager – Marketing, Parikh Packaging Pvt Ltd, says, “Industry limitations that beset the packaging sector across developing regions include limited packaging solutions to meet international market requirements, and the small size of the domestic demand for packaging materials consequently leads to low investment by the packaging industry. This, in turn, limits the developing countries’ ability to enhance product quality to meet standards of increasingly discriminating consumers, both in domestic and international markets.”

Packaging opportunities As many products exported to developed countries are already processed at the

point of origin, the demand for these to be packaged in a retail-friendly form is on the rise. This opportunity can be an advantage for developing economies. Of the three subsectors of the packaging industry – manufacturing, machinery and service, there appears the greatest potential to develop package manufacturing in developing countries, given the tendency to process nearer to the production source and the availability of paper and paperboard packaging materials. “With regard to packaging machinery, creativity in making locally designed equipment suited to local needs and conditions will help propel packaging industry development. While this strategy is in its infancy, developing countries will mainly have to rely on second-hand machines with their lower cost offsetting the cost of maintenance,” believes Sharma. This is also because of the prohibitive cost of brand new machines. Developing the packaging service provision subsector, specifically prepacking of food products for export, and outsourcing the packaging of food

Consumer goods packaging

products to specialised companies will provide a much-needed boost to the packaging industry in developing countries. They will not only lend affordability to packages and packing but also enhance handling and distribution efficiencies to exporters, specifically to small and medium enterprises.

A brand builder The market viability of packaging in recent years has a lot to do with the aesthetic appeal of the product. “The first thing to recognise is that packaging as a form of expression is closely connected to branding as a discipline. Over the past years, the challenges that Fast Moving Consumer Goods (FMCG) brands are facing have completely changed from what they were earlier. Every FMCG brand has understood the role of packaging in being a ‘virtual salesman’, which recommends the values that a brand stands for and persuades the consumer into buying or checking that particular brand out,” believes Mathews. In addition, the choice available in virtually every category has exploded, and packaging becomes both a clear identifier and differentiator for the brand; the development of the modern retail format is another big driver for package design. From an earlier scenario where much of the choice of a brand was driven by the individual behind the counter, the consumer is being placed directly in front of brands, and the package becomes the most important stimulus for choice and new introductions.

Functional requirements of packaging In-home requirements usually dictate that packaging be convenient to use and store, remind users when and what to repurchase, reinforce consumers’ expectations of the product and also tell them how to safely and effectively use the product. In addition, increasing numbers of consumers expect packaging to be recyclable and environmentally sensitive. In-store criteria require that the packaging attracts attention on the shelf, instils confidence in the buyer, identifies

the product or brand and differentiates it from the competition, communicates benefits and uses as well as entices customers to actually purchase the item. The product must be easy for retailers to store and stock on the shelves or floor and simple to process at a checkout counter or other final point of distribution. For instance, packaging that is oddly shaped and takes up a large amount of space may draw attention, but it may also be shunned by mail-order sellers concerned about shipping costs or by space-conscious store retailers. Production demands are primarily based on cost. “A designer may create a fantastic package that would perform excellently in the marketplace, but if the company cannot find a way to produce the package cost-effectively, the design is useless. Among the most important considerations in this realm is production line speed. If a container is too long, wide or short, it could significantly decline the speed of production machines,” opines Mathews. Similarly, if the top or spout of a container is too small or is oddly shaped, the product may not flow easily into the package.

A designer may create a fantastic package that would perform excellently in the marketplace, but if the company cannot find a way to produce the package costeffectively, the design is useless. George Mathews Founder Director, Icarus Design Pvt Ltd

Relevance of redesigning Redesign of packaging for existing products may be prompted by several factors. “Many times, a company may simply want to breathe new life into a maturing product by updating its image or adding a new feature to the package, eg an easy-pour spout. Or a company may redesign the package to respond to a competitive threat, such as a new product that is more visible on the shelf,” says Sharma. Other strategic reasons for package redesign are changes in the product; economics, which may require less or more expensive packaging; product line restructuring; alterations in market strategy, such as aiming the product at a different age group; trying to promote new uses for a product; or legal or environmental factors that lead to new materials or technology.

Creativity in making locally designed equipment suited to local needs and conditions will help propel packaging industry development. While this strategy is in its infancy, developing countries will mainly have to rely on second-hand machines. Kalpesh Sharma Senior Manager – Marketing, Parikh Packaging Pvt Ltd


Modern Packaging & Design May-June 2013


INSIGHT & OUTLOOK: R&D initiatives in packaging

COMBINING SAFETY WITH ELEGANCE Innovative design concepts have revolutionised the way packaging is perceived in the minds of consumers. Although the content might be good, it needs to be asserted with how it is seen from the outside. This coupled with the need to ensure security of products has initiated numerous measures that are adopted by packaging companies to create a memorable buying experience. Anwesh Koley looks into the various design and security aspects of packaging and their evolution over the years.


he Indian packaging industry has benefitted from global exposure. The increased presence of global multinational companies in India has resulted in high and sustained growth for the sector. This has resulted in increased awareness among customers about not only the importance of having highquality packaging for the products they buy but also about the growing concern regarding environmental impacts and security. This has compelled packaging companies to invest heavily into designs and forms that grab attention and have a high shelf value. Binay Sharma, Manager, Client Servicing & BD, Desmania Designs, says, “With every passing year, many things in our world change. As technology advances rapidly, the push for sustainability is expected to grow. The possibilities for the packaging industry are endless with innovations coming out every day.”

Need for security

Courtesy: Wunderlich


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While innovations in the field of packaging design have seen a rapid development, so has the requirement for packaging security. Sameer Prakash, General Manager & Head, Automation Business, Siemens Ltd, says, “With uniform line supervision

and a standardised operating concept for fault diagnosis and maintenance, one can achieve higher machine availability, greater transparency, more precise control and improved quality. This enables users to have a complete overview of the state, production and energy data of the packaging machine/line at all times.” Today, customers ask for product differentiation at the shelf level itself. This gives them a sense of individuality even before buying the product. However, pharmaceutical and food products need to have a quality assurance without which attractive design holds no intrinsic value. “Companies are looking at various ways to differentiate themselves from others. That is where customisation comes into play. Packaging is the first thing a customer sees when buying a product. Unique packaging with innovative security options allows a business to grasp the attention of customers,” adds Sharma. “Tracking and tracing help in documentation of product history, production history and process data during production. This helps companies against counterfeit products that are becoming prevalent these days. For the pharmaceuticals and food & beverage sectors, it is essential to have the production facility with full tracing and tracking possibilities as per US FDA norms,” says Prakash.

R&D initiatives in packaging

Automotives, aerospace and high-value lifestyle products, including personal care products, are also opting for this feature as it would enhance their brand and make their produce ‘export ready’.

Adopting technology Packaging design solutions are based on research and development by manufacturers and differ according to regional specifications. “We keep getting design ideas from our buyers, and the trend can be seen towards flexible packaging and user-friendly designs. While rigid packaging was in vogue a few years back, polyethylene terephthalate and other plastic materials have the advantage of being lightweight and are also recyclable, so consumer demand shifts towards that direction,” says Sharma. With the changing tastes of consumers, it becomes mandatory for packaging machinery manufacturers to respond accordingly. The latest machines in the packaging industry are quite different in terms of the final products produced visà-vis the machines used about a decade ago. We have to produce according to customer specifications and often find it a challenge. “As far as differentiation is concerned, customers look for a variety of formats, such as a box type pouch that is five panelled. It can be termed as an innovation as the people who manufacture these machines are few and the machines are very expensive,” adds Sharma. This is popular with people who own the brand as they would like to have their products advertised on the shelf. Technology also aids in the design of packaging. “In tracking and tracing, all packaging elements are identified automatically and the packaging process is documented in detail. The accuracy of the packaging and package inserts must be documented, as also the accuracy and legibility of the product codes printed on the package. This is because the individual products are identified on the basis of their codes and therefore serve as a key component of the required proof of quality,” adds Prakash. With automation, the quality status and position of every

product on the packaging line can be traced at any time, and master track and trace systems on the IT level are supplied directly with quality data. Based on the industry’s requirement to incorporate tracking and tracing, one can implement one or more of the following: radio-frequency identification, intelligent machine vision systems and bar code systems. However, the industry is cautious about technology investments. While the best technologies can be seen with producers of primary packaging, many producers still prefer to work with old technologies, sometimes resorting to lowcost automation techniques. The latest packaging technologies are expensive and the demand often does not warrant the investment undertaken. In the food sector, packaging assumes even greater importance as the manufacturer has to keep the packaging attractive as well as ensure safety of the content inside.

Companies are looking at various ways to differentiate themselves from others. That is where customisation comes into play. Packaging is the first thing a customer sees when buying a product. Binay Sharma Manager, Client Servicing & BD, Desmania Designs

The road ahead for design innovation Design is one area where India has shown rapid progress, through the sheer quality and number of professionals generated every year with an eye for quality and receptivity towards innovation. Many multi-national companies have their global packaging development teams based in India, which is an acknowledgement of the fact that India, a price-conscious and price-sensitive country, has encouraged ‘out-of-the-box’ thinking and come up with several successful packaging innovations that can be adopted in other parts of the globe. The progression of demand in the packaging industry is influenced by a wide range of factors. Like any other industry, there is a multitude of other factors that can be seen as having a direct or at least an indirect influence on the demand in the packaging industry, irrespective of the performance of the economy. Design innovation needs to ensure customer satisfaction from the time consumers spot the product on the shelf to the time the content of the product is finished.

With uniform line supervision and a standardised operating concept for fault diagnosis and maintenance, one can achieve higher machine availability, greater transparency, more precise control and improved quality. Sameer Prakash General Manager & Head, Automation Business, Siemens Ltd


Modern Packaging & Design May-June 2013


INSIGHT & OUTLOOK: Inter face – Guy Yogev

“Indian companies are up to date with technological development” …affirms Guy Yogev, Director of Marketing, Advance Vision Technologies (AVT) when buoyantly talking about the demand for print inspection in the Indian packaging market. In an interaction with Sweta M Nair, he lists reasons that drive companies to look for auto inspection and sophisticated colour control solutions. What are the trends in India with regard to print inspection and colour control solutions? The market demand is growing fast. Several reasons that drive companies to look for auto inspection solutions include: Need to control workflow process, reduce the amount of waste and improvise the production workflow that contribute directly to the printer’s profits in a competitive market Working with international brands that are concerned about their brand image and quality standards Entry of multi-national packaging companies in the Indian market and setting new standards in the market in competing for the same customers and brands As for colour measurement and control, the packaging market is starting to opt for in-line colour measurement tools in addition to the current offline methods used to approve job colours and to control the colour process all along the printing process of the job. The usage of In-line Delta E measurement in the early stage is an add-on ability of high-end inspection solutions. New and more costly in-line colour spectrophotometers are gradually being adopted by Indian printers to make sure that they are printing the required numbers and according to the brand owner standards.

How evolved is the Indian market in terms of adopting sophisticated solutions? What are the typical challenges that you face? Due to globalisation, Indian companies are up to date with technological development. We can see that even midrange companies, which used video viewers


Modern Packaging & Design May-June 2013

in the past as the most advanced vision solution for their presses, are starting to adopt automatic inspection systems as a basic tool. The main challenge faced is market awareness on ways to improve quality and reduce waste. Some challenges are with budget restrictions of the local market and their ability to pay for more sophisticated solutions. Sometimes, the challenges are low skills of operators or frequent changing of operators (making on-going process understanding a challenge) and investment in training.

What are the latest technologies available for increasing volume and value of output by benchmarking consistent quality throughout print run for packaging? Complete inspection is replacing area-based cameras, providing full auto web inspection with high resolution. The systems provide more data, better control and the ability to track & trace the defective sections downstream in order to clean the rolls before shipment. An easy-to-use

workflow solution enables identifying the specific rolls and controlling the rewinders and doctor machines automatically based on the defective segments detected on the press and increasing efficiency & output. Waste is reduced by detecting the print defects at an early stage, enabling printers to correct and detect the source of defect. Job verification is automatically performed on press using the digital PDF file to verify the content of the currently printed job before production begins. Colour can be monitored by various tools, from detection of colour variations to measuring colours in-line at high speed all along the printing process. A new module in the inspection system enables monitoring the trend of repeat length and produces an alert on deviations.

What amendments have been incorporated in AVT’s technology? AVT has introduced faster and shorter inspection setups, enabling connectivity to MIS systems and helping in making sure that the right amount of good product has been produced. Because the jobs being printed on wider packaging digital presses are extremely short, AVT introduced a system without manual setup that enables continuous job changing and inspection. This is done by getting all the information directly from the Esko pre-press system via JDF communication format. Digital printing technology is used in order to add variable data to packages and labels in various applications such as pharma, security, wines & spirits and electronics. Our inspection products have the capability to inspect and verify the variable data printed by checking its quality and authenticity. Email:

INSIGHT & OUTLOOK: Protective control measures

P V Narayanan

Corrosion and consequences The following points may raise eyebrows, especially where consumers are affected. A tinplate container where the external vertical seam and top/base lid area are corroded An eye ointment tube that has lost its sheen and appearing whitish The label on the liquor glass container smudged and looking brownish A cough syrup bottle with its cap appearing reddish A coffee tin with its press-on lid all patchy white and no more uniformly silver


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he term ‘corrosion’ is not exclusively applied to iron, wherein iron reacts with moisture and oxygen to form an oxide layer on its surface. Corrosion of metals could also be due to the following reactions: metal with acid, metal with salt water and metal with metal – a bimetallic reaction. In addition, corrosion is influenced by humidity, temperature variations, atmospheric pollution and other environmental conditions. The packaging industry also uses a variety of metals that are sensitive to corrosion and could affect the quality of product (internal) and print (external) and hence shelf appeal. When set in, corrosion can spread fast, thus accelerating the rate of deterioration. Galvanised Iron (GI), Mild Steel (MS), Tinplate (TP), tin-free steel and aluminium are some of the metals commonly used in packaging. Few typical examples where corrosion can be a sensitive issue are iron forming iron oxide, tin forming tin oxide, copper forming copper sulphide and aluminium forming aluminium oxide. These metals are converted and available in different forms such as keys, pails, drums, cans, canisters, tubes, caps, closures, wad substrates and even wraps and labels. Packaging applications of these metals also vary and cover a wide range of products.

Corrosion, a major menace accountable for industrial losses, is not normally associated with problems in packaging. In so far as metals, bimetals, alloys and corrosive chemicals are used in processing and converted product containers, packaging cannot be an exemption. Corrosion aspects need to be seriously viewed and demand proper treatment to avoid product spoilage and damage. An expensive pen set with patches on its golden coloured case Cigars in a silver metallic container with patches The reality is that any surface blemish psychologically conveys a sense of impurity and product spoilage; however, any such external blemish may not have penetrated deep internally. Yet the possibility cannot be overlooked. What is worse is if such blemishes

have occurred inside and are not visible. This demands not only the use of appropriately cleaned and dried surfaces but also the requirement of providing the right lacquer/coating for product– package compatibility.

Surface preparation It is essential to make sure that a sheet or coil is completely cleaned of any grease, oil, dirt, dust or other

Protective control measures

contaminants. Any further treatment will become ineffective if the basic surface is not absolutely clean and dry. Cleaning methods can be degreasing and derusting/descaling; the latter can be mechanical and chemical. The third method is electrochemical. The selective cleaning method will be governed by nature and depth of contamination, material and complexity of construction, nature of surface, cleaning process and availability, hazards of cleaning materials, stage of cleaning and number of articles to be cleaned. When the surface is cleaned and fully dried, the next step is to provide the protective coating.

Protective coating This can be either permanent or temporary. The permanent measures are achieved through metallic coating, enamel or glaze coating, plastic resin emulsion, surface conversion coating and paint. With few exceptions, permanent coating is not adopted for packaging applications.

Temporary protectives The selection of the measure depends on the part to be preserved, the nature and function of the component, construction, the type of exposure and preservation required, availability and cost, the method of application and likely problems and tertiary packaging. The methods of application adopted are dipping, spraying, hand brushing, sand smearing and flow coating. Temporary preventives include soft film, hard film, oils and greases, desiccants and Volatile Chemical Inhibitors/Vapour Phase Inhibitors (VCIs/VPIs). A strippable plastic coat is a relatively long-term type within the family of temporary preventives. Coating with lanolin, hydrocarbon, grease with a soft film and plasticised resin and bitumen provides a hard film. Desiccants and VCI/VPI are used in isolation in the transport pack as a measure to prevent moisture and keep the product relatively dry. Usage of VCI/VPI results

in the creation of cocooning around the product, thus keeping away moisture, gases and other contaminants from the surface of the product. With regard to desiccants and VCI/VPI, process requirement calculations are established to decide the quantity needed. These are essentially based on the type of secondary/tertiary pack, internal barrier liners used, transport conditions, storage/ warehousing conditions and period and desired shelf life.

Need for corrosion protection There are various reasons why products need to be protected from corrosion: a) To ensure and improve product aesthetics and function b) To reduce customer complaints c) To reduce rejection and consequent replenishment cost and time d) Effective preventive measures enhance product image with better appeal and market acceptability e) To create confidence through customer word of mouth With regard to the packaging industry, the three primary players who come into focus are the raw/basic material supplier, the package converter and the package user. These should have a complete understanding of the supply chain. Because most of these essentially refer to metal-based packaging, manufacturers/suppliers of GI/MS/TP sheets/coils should ensure that the basic metal or coated metal is absolutely clean and free of contaminants. Converters of drums or cans should store these in a well-ventilated, clean storehouse and, when shifting products on site, they should ensure that the packaging is clean and dry and the processing system and surrounding are free of contaminants. The converted container should be given temporary or permanent protective measures depending on the proposed use, product processed to be packed and shelf life desired. Generally, external lacquer is to protect the surface graphics as well as to protect from external atmospheric influences, whereas internal coating is for product–

package compatibility and shelf life. The converter should also ensure proper storage and packaging of these containers. Here, the use of appropriate barrier liners and properly specified tertiary packs, such as corrugated board/ boxes, becomes significant. Even a mechanical abrasion on a coated/printed surface can expose the inner portion and lead to corrosion problems. Internal movement of containers, production line operations and further packing and despatch normally involve a number of operations that can affect the container and its subsequent performance. The result is poor appeal, poor sales and consumer dissatisfaction that could affect the brand as well as the image and reputation of the company. Even if all these are fine, there are problems and complaints from the user market. This is where the packer comes in with rightly made packaging material for a well-made product. However, when the product reaches the market, interesting problems arise – surface erosions and splits of materials in the product. The packaging and the product are not compatible, and this affects the material causing its deterioration. A specific case could be that of a metal foil being incompatible with the product resulting in material corrosion. Problems related to corrosion can begin from any stage – at raw/intermediate material supply source, converter or packer end (probably due to negligence), inadequate information or lack of time to establish the scientific completeness required. One cannot blame the material or product, a human error or an unimagined reason for corrosion. The packaging industry needs to be judicious to be scientifically sound. P V Narayanan is a Member of Board in APEDA (Ministry of Commerce). He is also Secretary General - IPMMI and Chief Executive - PFFCA. He is a recognised UNIDO, ITC and CFTC (UK) expert consultant in the field of packaging. Email:

Modern Packaging & Design May-June 2013


INSIGHT & OUTLOOK: Establishing critical control points

Key to

effective product inspection

Product inspection is necessary for compliance with international standards and global food safety legislation. Identification and elimination of contaminants in production and packaging are critical to ensure safety of packaged food products. The key is to establish Critical Control Points (CCPs) on the production line for inspection. Neil Giles


eveloped in the 1960s by National Aeronautics and Space Administration (NASA) as a comprehensive means to ensure food safety for astronauts, the Hazard Analysis and Critical Control Points (HACCP) programme is today an international standard in the food industry and the basis for global food safety legislation. Key to complying with HACCP is to establish CCPs on the production line. These are points


Modern Packaging & Design May-June 2013

where products are inspected and where product defects are most likely to be caught. The position of points can vary depending on the type of product and its processing technique. Each product and process brings with it the risk of a specific contamination.

Identifying CCPs The beginning of the production line is a common potential CCP. The production line receives raw products from various sources that can contain numerous contaminants such as bones in meat or

stones in grain. It is important to identify unwanted matter early in the process to prevent further problems down the line, as contaminants can fragment into smaller particles, thus making detection more difficult. Undetected contaminants can also damage processing machinery. Processing of raw ingredients can contaminate the product, and damaged machinery can leave metal shavings in food, which are difficult to detect further down the production line due to their irregular shapes and the changing properties of the processed product.

Establishing critical control points

X-ray inspection machine for uninterrupted detection of defects

The packaging stage is often identified as a CCP, as contamination could have occurred during processing, allowing, for instance, shards of glass or metal slivers to enter the product. At this point, there is also an opportunity to perform several quality checks, including monitoring fill levels. In order to ensure product integrity and eliminate unnecessary costs, it is important to identify any defects and product giveaway; hence, a non-conforming product can be appropriately rejected. Detecting defects and contamination prior to sealing & shipping allows one to rework the products to reduce waste. After the products are completely sealed, there is little opportunity for contamination to occur. Many manufacturers place their inspection systems at the end of their production line as a final check immediately prior to despatching the product to their customers. For any company, identifying the CCPs on its production line is the first step in developing the product inspection programme. A well-designed programme is not only about checking for quality or complying with international food safety legislation but is also vital for combating contamination, thus reducing waste and boosting productivity.

Overcoming inspection challenges While designing a product inspection process, one of the most important decisions

is locating the inspection technology. Inspecting a product prior to the packaging process brings in economic gains, as contaminated products can be rejected without wasting packaging materials. However, many food manufacturers prefer to locate their systems at the end of the production line perceiving it to be safer since the product is sealed in its packaging at this point. When packaged, though products can be difficult to inspect, one can consider three ways in which technology can overcome the challenges of contaminant detection in packaged products.

Multilayer packaging and bulk products Historically, multilayered packaging has been a challenge for conventional X-ray technologies. The multiple surfaces of varying density levels have made it difficult for conventional X-ray inspection machines to distinguish and detect contaminants. Product inspection was difficult for contaminants and packaging of similar density, such as glass in glass. Bulk products were also difficult to inspect with conventional X-ray and metal detection technologies. The thicker the product, the further away it was from the search heads of the product inspection machine, and the harder it was for the detection fields of X-rays or metal detectors to penetrate. Today, many X-ray inspection machines are designed to overcome these

challenges. Using several search heads, mounted diagonally instead of horizontally, it is now possible to take advantage of the thinner package walls at the base of the pack to check for contaminants, providing 360째 inspection of the product. By using new metal detectors and X-ray machines for bulk flow products, with shallow, rectangular pipelines & larger apertures, manufacturers can overcome the difficulties in inspection associated with thick & dense products. Products packaged in metallic films and foils can present limitations or difficulties for metal detection technologies. This is because the packaging material creates a signal that can obscure metal contamination signals and result in false rejects. Metal detectors must compensate by reducing their operating frequency, which can limit sensitivity and ability of the machine to detect non-ferrous metals. The challenges with contaminant detection in metal packaging, including foil and cans, can be overcome with the use of X-ray technology. X-rays can penetrate the walls of the pack to inspect the product inside with little interference. Modern X-ray machines that use a split dual-beam arrangement can inspect each product twice from different angles, increasing the probability of detection.

Complete food safety Each packaging format and product presents unique challenges to the designers of product inspection systems, but these can be overcome by using correct technology. The use of customised solutions can further optimise contaminant detection, ensuring complete food safety, and offer economic benefits to manufacturers by guaranteeing early detection. Neil Giles is Marketing Communications Manager for Product Inspection Division at MettlerToledo, based in the UK. He specialises in all four main product inspection technologies - X-ray, metal detection, vision inspection and checkweighing. Email:

Modern Packaging & Design May-June 2013


INSIGHT & OUTLOOK: Brand protection


SAFE SOLUTIONS The packaging industry is well aware that brand value may be attacked by product counterfeiting, parallel trading, product tampering and product theft. Anwesh Koley looks into the various measures that protect the brand image of a company by employing the right checks and procedures.


n a fast evolving and populous country such as India, packaging security plays a pivotal role in the purchasing decision of a consumer. The Indian consumer is a smart buyer, is well versed with global trends and market information, has immense product knowledge and is highly alert about product offerings. Indian consumers are also ever-demanding and are aware of the ever-increasing counterfeiting nuances operating across the globe.

Packaging security Consumers look for a well-packaged product worth the money they spend and, at the same time, they seek the assurance and authenticity of the product purchased without incurring additional costs. In addition, customers expect security features from the packaging, including those that provide freshness, safety and authenticity of the purchased product. Packaging has become innovative, and consumers’ needs have prompted more dynamic packaging. Security benefits such as anti-counterfeiting, tamper evidence track & trace and brand protection


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features as seen today and in the future will be inevitable. At the same time, the trend has thrown open numerous opportunities for brand owners who are increasingly looking to leverage packaging as a differentiator. Jitesh Mehta, Director Marketing, Label and Packaging Materials – South Asia, Avery Dennison (India) Pvt Ltd, avers, “The needs of customers have led brand owners in segments such as pharmaceuticals, food, home & personal care, white goods and automobiles to leverage packaging as a tool to offer security and brand protection features along with functional advantages.” Further, brand custodians operating in key segments are actively looking to serve the rural market for better growth momentum. Counterfeiting becomes a major challenge for these custodians in the rural market. Brand awareness is trivial, and customers tend to purchase products relying more on visual appeal. Here packaging security ensures that counterfeit products do not reach vulnerable rural consumers. Fraudulent products easily sold in the market lead to loss in revenue to

manufacturers while causing potential product safety issues to consumers. Satyadeep Ray, Director, Holostik India Ltd, says, “Such products have the capacity to destroy brands by impacting the credibility and brand equity in the market and, with counterfeiters constantly on the lookout for new products and industries, it is becoming a major threat for authentic companies. Indeed, the list of counterfeit products today is absolutely extensive.” Growing faster than the actual products, the global counterfeiting trade has doubled in size in just five years. Among all the industries, the pharmaceutical, medical and cosmetics industries pose a particular high risk to the public. The International Commerce Commission (ICC) and Business Action to Stop Counterfeiting and Piracy (BASCAP) also estimated that by 2015, piracy will grow to become a $ 960 billion problem. “Brand protection is no longer a luxury. It is an everyday business necessity. In today’s market, we come face to face with escalating brand piracy, counterfeit goods, market diversion and infringement

Brand protection

of intellectual property/trademark assets,” believes Mehta. Confidentiality, speed, flexibility, chain of custody control, secured site assurance and a good range of security options are essential to any business.

Anti-counterfeiting solutions Security labelling is an essential tool for combating counterfeiting. At present, consumers look for overt security labelling to guarantee that they are buying the genuine product, while covert and forensic solutions deliver an extra layer of protection by ensuring product integrity from the producer to the user. In the light of the current challenges, brand owners have a critical need to find new and effective ways to protect their brand, their customers, their revenues and their reputation. Fragmentation within the label and security technology supply channel is in direct conflict with the brand owner’s need for increased confidentiality, speed, flexibility, chain of custody control and secured site assurances coupled with a wide range of security options. “Security is not an option. Brand owners and packagers cannot be too careful these days. In times of tampering, counterfeiting and shoplifting, no area is immune from these brand-damaging, sales-sapping activities. Fortunately, there are spectrums of safeguard options to protect products from harm, keep brand equity intact and put brand control back into brand owners’ hands,” adds Mehta.

Security challenges While government rules and regulations on brand protection/anti-counterfeiting have been defined, they are not as effective as a brand owner would like to be. This puts the onus on the brand owner to incorporate packaging security features to ensure product or brand safety. In an intensely competitive and complex market such as India, the brand custodian needs to provide for effective security solutions to ensure the authenticity of products and see that it reaches the right hands without any tampering. This need may not be completely met as the organisation is bound by cost implications.

“Packaging development managers face stiff resistance in terms of upgrading and investing in latest security solutions and are content by incremental improvements made in the conventional security solutions,” adds Ray. Packaging companies also face similar challenges to upgrade in terms of technology and new product development with regard to conventional security solutions. At the same time, typically, it has been observed that an effective security solution is a combination of security products and processes. “Highly specialised materials with a complex printing process can provide for an excellent solution, which meets the brand owner’s requirement completely. The situation thus is such of an opportunity for packaging companies to work as a team in unison and meet the performance requirements of the brand owners in terms of identifying unmet needs, being price competitive and offering commercially viable solutions,” opines Mehta.

Brand protection is no longer a luxury. It is an everyday business necessity. In today’s market, we come face to face with escalating brand piracy, counterfeit goods, market diversion and infringement of intellectual property/trademark assets. Jitesh Mehta Director Marketing, Label and Packaging Materials – South Asia, Avery Dennison (India) Pvt Ltd

Indian companies vis-à-vis global counterparts Global packaging companies are far ahead in terms of technology compared to their Indian counterparts. The packaging companies serving the developed markets are at a matured stage in their learning curve, and this is through their sheer exposure and experience. For example, Radio-Frequency Identification (RFID) solutions for track and trace are rapidly accepted in the western markets at the carton & unit level, but such measures are at a nascent stage in emerging markets such as India. To sum up, emerging markets are fast catching up with their global peers in terms of packaging security solutions.

Future security technologies In context of the Indian market, as organised retail rapidly evolves, the need for brand owners to differentiate and ensure security of their brand and products becomes key focus. Consequently, anticounterfeit and tamper-evident solutions are going to evolve faster.

Packaging development managers face stiff resistance in terms of upgrading and investing in latest security solutions and are content by incremental improvements made in the conventional security solutions. Satyadeep Ray Director, Holostik India Ltd


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INSIGHT & OUTLOOK: Beverage packaging

MEETING GLOBAL QUALITY STANDARDS The global beverage packaging industry is witnessing a trend towards more consumerfriendly packaging solutions. India is on the path towards a similar progress as it acknowledges the paradigm shift in the packaging segment, where packaging has gone beyond merely keeping the contents in place. Anwesh Koley analyses the changing market dynamics for higher standards in quality, where the consumer is the ultimate beneficiary.


ndia is the world’s second largest producer of food next only to China. It has the potential of being the first with an expanding food and agricultural sector. With the gradual increase in awareness among consumers, beverage packaging also plays an important role in increasing the market for edible products. The packaging industry in India is showing commendable year-on-year improvement in business and is slated to attain global recognition in the years to come. Atit Bhatia, Senior Vice President, Hindustan Tin Works Ltd, says, “The Indian packaging industry is growing at 15 per cent annually and is expected to grow further with the rise in demand f ro m international customers. Within this, the processed food packaging sector is the major demand driver.” The growth rate was expected to double between 2008 and 2010, but it has remained steady. The industr y believes it is the rapid growth of the unorganised sector that has hampered g r o w t h f i g u r e s .


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“While the shift from the unorganised sector to the organised sector is a welcome move, the truth remains that the organised sector accounts for only 5 per cent of the total numbers,” adds Bhatia. Beverage markets continue to become more competitive and sophisticated as manufacturers and marketers increasingly look to develop products to satisfy regional preferences rather than adopting a ‘one size fits all’ approach. The industry also addresses the specific needs of identified target segments based on a range of criteria including age, gender, lifestyle and purchasing power. Packaging innovation is required to meet the various and changing needs of all sections of the supply chain – from the manufacturer to the consumer – within an increasingly demanding regulatory environment.

Choice of machinery Another important factor in the packaging industry is the level and type of work involved. With India boasting of a large population and the industry being primarily unorganised, labourintensive methods and machinery find prevalence. Neeraj Garg, Partner, Suruchi Industries, feels, “The machine used in packaging industries depends on its level of work. Some companies use more labour and some use machinery and labour for production. While some use fully automatic equipment with less labour, it finally depends on the level of infrastructure within a company.” When we talk of machinery, the Chinese factor cannot be ignored. Chinese equipment has taken the world by storm and struck new heights in terms of affordability. However, the packaging industry does not see Chinese machinery as a great threat. “While Chinese equipment is good

Beverage packaging

to look at, Indian machinery is superior in terms of quality and that is what the customer values today,” says Garg. “Although some of their products are even a quarter of the price at which we sell, our machines are renowned globally for their quality,” he adds. The consistency offered by Indian packaging companies attracts attention from around the globe. “We make products that are far ahead in terms of quality compared to Chinese products, and the customer does not mind spending more for a more durable product that also offers excellent after-sales service back-up,” feels Bhatia.

Requirements of machinery In the current market scenario, quality and type of packaging machinery determine the level of food value retained, and eventually, the increase in market share. “Machinery needs certain features in order to keep customers happy. These are high-speed output, faster throughput, easy setup of machinery and flexible solutions. The customer requires regular support at every level of operation and, especially in the flexible packaging segment, the requirements are always changing as it is a growing market,” opines Garg. The reason for optimism within the flexible food packaging industry is the constant interaction of the Indian manufacturers with their global counterparts. Markets such as those in Europe and the US are dominated by flexible packaging for food products, and the Indian packaging industry is gearing up to the advantages of such a form of packaging. The demand for flexible packaging was initially seen in the tier-1 cities only, but gradually, customers in the tier-2 cities are also waking up to the benefits of such packaging, and thus the order books of machinery companies are witnessing growth. Notwithstanding the benefits of plastic as a means of packaging, the usage of paper and paperboard still remain steady. The food packaging industry does not find wide usage of paper, but diary and a few liquid products do use this form of packaging. India currently ranks 15th in the usage of paper, which is increasing by 5–7 per cent every year. However,

plastics have also shown a high growth as Polyethylene (PE) imports in the first eight months of this fiscal year increased by 10–12 per cent. PE imports totalled 600,000 tonne for the April-to-November period. This surpasses the expectations of the industry, which had envisaged a growth of less than 10 per cent for PE in the financial year ending March 2011. While advance beverage packaging solutions exist in India, they have yet to become widely implemented. India is currently at the middle as far as packaging evolution is concerned compared to the more evolved markets of the West. The level of advancement in food packaging varies across sectors and products, and it is gradually being driven by innovation from Western manufacturers to develop opportunities to differentiate their merchandise from the competitors through packaging. This can also be attributed to the fact that consumers are demanding more variety in food packaging, which increases the aesthetic value of the product.

The Indian packaging industry is growing at 15 per cent annually and is expected to grow further with the rise in demand from international customers. Within this, the processed food packaging sector is the major demand driver. Atit Bhatia Senior Vice President, Hindustan Tin Works Ltd

Towards a much required change The food habits of Indians are changing. People have less time to spend in the kitchen and even lesser time to ensure longevity of purchased food products. In such circumstances, the packaging of products assumes paramount importance. Thus, with the variety in the packaging of food products, the requirement for differentiated packaging machinery also becomes important. Indian machines have evolved over the years, and one can see the impact of changing customer demands for packaging products. A gradual change in the Indian beverage packaging industry can be seen in the change in preferences of consumers. The conventional ways and means of packaging are giving way to more userfriendly products. Because packaging is as important as the food item itself, awareness on retaining food value through convenient packaging gradually gains favour. This, coupled with the global trend towards flexible packaging, is finally lending a fresh outlook to the Indian food industry, of which food packaging is an integral part.

Machinery needs certain features in order to keep customers happy. These are high-speed output, faster throughput, easy setup of machinery and flexible solutions. Neeraj Garg Partner, Suruchi Industries


Modern Packaging & Design May-June 2013


ENERGY MANAGEMENT: Glass packaging


SUSTAINABILITY With growing environmental consciousness, packaging companies are turning to glass packaging because it is highly eco-friendly and sustainable. Avani Jain explores the world of glass to find out the emerging trends in the industry with regard to improving sustainability.


in India has seen a period of consolidation in recent years. Investment in new furnaces and technologies for improving sustainability through weight reduction and recycling has been the prime focus. At present, India has a well-developed container glass industry that has evolved from a cottage industry to a highly automated, state-of-the-art manufacturing process. The glass industry has also passed through diverse technological advancements. The Indian glass industry has finally succeeded in the production of lightweight bottles that will result in strengthening of its competitive position in the Indian packaging industry. The Indian container glass industry in the present context is comparable with the world’s best. A V P S Chakravarthi, Chairman, Indian Institute of Packaging – Hyderabad & Managing Director, Ecobliss India Pvt Ltd, avers, “Glass provides wonderful benefits such as being recyclable and reusable. It is one of the materials that can be easily recycled with a simple process. Even the structure of the material will not deteriorate when reprocessed.”

Ability to recycle Recyclability is one of the major advantages of glass. Recycling glass reduces consumption of raw materials, reduces carbon dioxide emissions and saves energy. New glass containers in the US are made of up to 90 per cent recycled glass. The glass container manufacturers in the country and worldwide are responding positively to consumer’s demand for reduced packaging that is also fully recyclable. They are expanding their capacity to use less to create the same top-quality, 100 per cent pure and recyclable glass bottles and jars.


ur t es y



sP a ck





tut e

t present, consumers are increasingly demanding pure, ‘green’ and sustainable packaging solutions. With recent reports on chemicals associated with alternative packaging materials raising questions about the purity, health and environmental consequences of certain food and beverage packaging material, the spotlight is back on glass, a packaging material that remains as pure today as it was 4,000 years ago. Glass has emerged as the material of choice for many industries owing to its unique properties such as the ability to preserve taste, aesthetic qualities, cleanliness, recyclability and opportunities for weight reduction. India is among the top 15 markets for glass packaging globally and the third fastest growing market after Turkey and Brazil. India’s per capita glass consumption is 1.40 kg as compared with 5.9 kg in China, 4.8 kg in Brazil and 27.5 kg in the developed countries. The turnover of the Indian container glass industry, presently dominated by ten big players is estimated at nearly ` 4,500 crore. With major revenue streams such as beer & spirits (55 per cent), food & beverage (15 per cent) and pharmaceuticals (15 per cent) growing rapidly, the market is all set to grow at a rate of more than 15 per cent annually. The container glass industr y


Modern Packaging & Design May-June 2013

Reusing option Glass bottles can be carefully treated and reused, thereby improving sustainability. Unlike other packaging material, glass can be used over and over again for packaging. This makes glass a more environment-friendly packaging choice. The container

Glass packaging

glass industry continues to push the envelope of innovation and design to keep glass at the forefront of quality and sustainable packaging options.

Unburdening the weight Manufacturers are also investing technologies to improve the weight and strength of glass containers to compete with alternative packaging materials. The glass industry can now produce lightweight bottles with similar strength as the heavier bottles. This innovation will not only reduce the cost of glass bottles but also lower freight costs. Chakravarthi says, “The changes in technologies have seen glass containers become lighter in weight yet stronger and more durable. Such lightweight packaging adds to the consumer’s convenience, lowers carbon footprint and reduces distribution costs for the manufacturers. For example, a famous beverage processing company introduced the ultra glass contour bottle in the year 2000. This was designed to improve impact resistance and reduce weight and cost. These bottles were actually 40 per cent stronger and 20 per cent lighter than traditional contour bottles. Further, technologies such as advanced Narrow Neck Press & Blow (NNPB), blow-blow technologies and internal embossing have really helped in reducing the overall weight of glass packaging.” The adoption of NNPB technology in the production of glass containers has brought a revolution in the Indian glass packaging industry. It has resulted in decreasing the weight of glass containers by 25–30 per cent. This technology also offers benefits such as better control over glass distribution and increased productivity, thus making glass packaging more cost-effective and convenient for consumers. Thus, lightweight glass containers represent a major trend in the global glass packaging market. Yatindra R Sharma, Managing Director, KHS Machinery Pvt Ltd, notes, “Manufacturers are coming out with better sustainable solutions of glass bottles for packaging of a variety

of products. The new trend in glass packaging is to provide lightweight containers with a long life cycle. Today, glass is being positioned as more efficient in sustainability in comparison with plastic containers.” The growing demand for lightweight glass containers is intended to not only reduce transportation costs but also improve the environmental profile. Leading glass container makers are devising technologies and products to address the customer demand for lighter containers made of glass.

Future trends Despite facing intense competition from competitive packaging materials, specifically in the soft drinks sector, there exists enormous potential for growth of the glass packaging market owing to the prospects in the wine, beer and spirits markets. Going forward, growth of the glass packaging industry will be primarily driven by the relentless efforts in recycling and reducing the weight of glass containers. Further, increasing demand from developing countries such as India and China, increasing sales of cosmetic products, rising consumption of packaged food & beverages especially in developing nations, increasing importance of health awareness, safety & food issues, changing lifestyles, technological developments such as improvement in existing recycling & production processes, introduction of new processes & products and greater emphasis on reducing the weight of glass containers are expected to provide excellent growth opportunities for the glass packaging industry in the years to come. Chakravarthi concludes, “Simply, glass packaging today is 40 per cent lighter than it was 20 years ago and, at the same time, it is much stronger than before. Today, glass can be moulded into any shape, decorated, coloured in numerous ways for better shelf appeal and utility value.” Email:

Glass provides wonderful benefits such as being recyclable and reusable. It is one of the materials that can be easily recycled with a simple process. Even the structure of the material will not deteriorate when reprocessed. A V P S Chakravarthi Chairman, Indian Institute of Packaging – Hyderabad & Managing Director, Ecobliss India Pvt Ltd

The new trend in glass packaging is to provide lightweight containers with a long life cycle. Today, glass is being positioned as more efficient in sustainability in comparison with plastic containers. Yatindra R Sharma Managing Director, KHS Machinery Pvt Ltd

Modern Packaging & Design May-June 2013


STRATEGY: Lightweight flexible packaging



Courtesy: Clondalkin Flexible Packaging Division, Europe


he Indian packaging industry is one of the fastest growing industries in the country and influences all industries directly or indirectly. It has a growth rate of more than 15 per cent per annum. This growth is expected to double in the coming years as India’s per capita packaging consumption is less than the world average, thus offering substantial business opportunities to the Indian packaging industry. Rajiv Trivedi, Chairman, IPI – Ahmedabad Chapter, says, “The plastic packaging (flexible and rigid) industry in India is growing at a fast pace. At present, the total Indian packaging industry is valued at $ 13 billion, and of this, the plastic packaging industry’s share is about $ 6.5 billion. Innovations in the segment are driven by lightweighting, corrosion resistance, attractive design etc. Additionally, increasing disposable income, changing lifestyle patterns and


With the growing retail sector and changing customer expectations, the packaging industry is experiencing new trends and developments. A major development is a shift from rigid to flexible packaging. Avani Jain highlights the reasons for this change and focusses on the benefits offered by flexible packaging.

Modern Packaging & Design May-June 2013

health consciousness are key factors that are driving the growth and innovation in the segment. Further, this industry has seen major changes in the recent years, and the major one being a shift from rigid packaging to flexible packaging.”

Rigid versus flexible packaging The huge packaging industry can be broadly divided into flexible and rigid packaging. The existing market for flexible packaging in India is estimated at about $ 2.8 billion and is growing by 14–15 per cent annually, with the rapidly increasing demand for packaged consumer goods from India’s growing middle class. Key advantages of flexible packaging over rigid packaging include lightweight, small pack size, energy savings, ease of storage & transportation and convenient disposal. Further, the utility of flexible packaging arises from properties of aroma retention, heat insulation, sealing, barrier

against moisture and strength. The demand for small packs has also given impetus to the flexible pouch segment, which allows small quantity packaging. Also, flexible bags are used for carrying bulk goods such as food grains and cement. Ease of printing has also made flexible packaging a tool for branding of retail goods.

Favourable Life Cycle Analysis (LCA) of flexible packaging Other than the benefits stated above, it is also observed that flexible packaging rate favourably as compared to rigid packaging when evaluated in this way. The life cycle attributes of flexible packaging demonstrate many advantages across numerous packaging applications and alternatives. LCA of flexible packaging shows that by using lightweight packaging, such as flexible pouches, companies can reduce the amount of fuel used as

Lightweight flexible packaging

well as greenhouse gases emitted during transportation. It generates less waste, reducing landfill discards. In addition, innovation and technology have enabled flexible packaging manufacturers to use fewer natural resources in their packaging. Lightweight flexible packaging results in less transportation-related energy and fossil fuel consumption and environmental pollution. In fact, flexible packaging offers large energy savings per year in manufacturing and transportation. The potential for reducing actual petroleum usage by reducing package weight in transport is impressive. LCA also shows that recycling and reuse of flexible packaging can result in good amount of energy savings. Further, it is seen that in keeping with environmental concerns, the flexible packaging industry has taken into account all aspects of the triple bottom line – financial, social and environmental – and each stage of a product’s life cycle, including raw materials, production processes, transportation, functionality, end-of-use options and sustainability of the product being packed. Thus, it is obvious for the industry to shift towards flexible packaging, and the growth of the flexible packaging market is imperative.

Booming flexible packaging market Growing use of flexible packaging can be gauged from changing packaging trends. Over the last ten years, conventional packaging materials such as glass, tin, plate, paper, aluminium and jute have been replaced with flexible packaging materials in several applications. Further, plastics dominate the flexible packaging market because of their properties. Avra Mitra, Senior Manager – Key Accounts, Business Unit – Web Fed, Bobst India Pvt Ltd, says, “The demand for flexible packaging is increasing among all segments of the population. Due to various government schemes that enhance the purchasing power of people, customers are moving to buying from retail outlets demanding small sachets of oil & ghee (clarified butter), biscuit packets etc. These sachets, pouches and packets are part of flexible packaging. This is one of the factors indirectly driving the demand for flexible packaging in India.

The increasing disposable income of the rising middle class has also increased the demand for flexible packaging.” Overall, the food and fast moving consumer goods industries are the largest consumers of flexible packaging products. Food accounts for 38 per cent of the flexible packaging market. Other key user segments are beverages, pharmaceuticals, snacks & confectionery, dairy products and shopping bags. While departmental retail is a key driver of flexible packaging in the urban foods markets, rural demand is being generated because of unit packaging needs.

Growth opportunities Looking at the current trends, ie low per capita consumption of flexible packaging, consistent growth of the processed food industry and the fact that flexible packaging is the cheapest and convenient form of packaging, the demand for flexible packaging will definitely increase. The growth will continue to be in double digits. With the entry of Foreign Direct Investment (FDI) in retail, the demand for flexible packaging will further increase. Thus, flexible packaging is useful and valuable for business, consumers, the environment and future generations as compared to rigid packaging. Innovations in flexible packaging have increased product protection and consumer convenience, enhanced retail shelf impact and improved manufacturing efficiencies, while ensuring lesser use of natural resources and reducing energy consumption and waste generation.

Future trends As per the study ‘The Flexible (Converted) Plastic Packaging Market 2012–2022’ by Visiongain, “The global flexible plastic packaging market reached a value of $ 137 billion in 2012, as the trend of convenience and low cost drives global demand. Further, the flexible plastic packaging market will record strong growth over the next decade, with a significant portion of the growth derived from the emerging markets.” Thus, the future of the flexible packaging market in the country is very bright.

The Indian packaging industry is valued at $ 13 billion, and of this, the plastic packaging industry’s share is about $ 6.5 billion. Innovations in the segment are driven by lightweighting, corrosion resistance, attractive design etc. Rajiv Trivedi Chairman, IPI – Ahmedabad Chapter

Due to various government schemes that enhance the purchasing power of people, customers are moving to buying from retail outlets demanding small sachets of oil & ghee, biscuit packets etc. These sachets, pouches and packets are part of flexible packaging. Avra Mitra Senior Manager – Key Accounts, Business Unit – Web Fed, Bobst India Pvt Ltd


Modern Packaging & Design May-June 2013


TIPS & TRICKS: Secure pharma packaging

Pointers to ensure

HYGIENE and SAFETY The current trend witnessed by pharmaceutical packaging companies is the increasing reliance on enabling technologies to achieve higher levels of productivity and efficiency. Anwesh Koley looks into the various pointers that should be kept in mind for effective packaging of pharmaceutical products.


he current pharma packaging industry places special attention on hygiene, and while safety has always been the key element, cleanliness within the manufacturing premises as well as for individual products has gained ground of late. This is a challenge as time and distance are factors

that often negate the efforts by companies to ensure packaging quality and product safety. Overcoming these challenges necessarily implies extensive use of technologies, which not only sense but also anticipate variables and provide actionable real-time information. Such collaborative manufacturing IT solutions play a

major role in tracking the ever-dynamic production and business processes and in generating the required information. (With inputs from Rajabahadur V Arcot, Vice President and General Manager – South and South East Asian Operations, ARC Advisory Group) Email:

Follow these tips for secure pharmaceutical packaging:


Incor porating more sustainable design at the beginning of package development creates the opportunity to determine ways to reduce consumption. It involves understanding the exact needs of consumers and developing a solution that meets safety standards surrounding manufacturing efficiency, consumer usage and product hygiene.

Advancements in technology and research create more effective and sustainable packaging. These developments include smart packaging applications that record and transmit realtime data or use sound and light to communicate with the consumer. They support consumers’ adherence to their medication regimen, improve patient outcomes and lead to long-term wellness.

Efficient transportation contributes to lower carbon footprint. This increased efficiency can be achieved by reducing the weight of the overall package, eliminating tertiary packaging and optimising shipping routes and loads. Blister packages, for example, are shipped as fully loaded packages, ready for immediate distribution by pharmacists. The safety of a pharma product depends heavily on logistics.

It is important to create the most efficient form of packaging that minimises environmental impact and maximises each step in the supply chain. Pre-filled medication packages have benefits to pharmacists, consumers and the environment. This packaging helps expedite pharmacist handling and ensures consumers receive accurate and safe medication.

Packaging should be well-designed through state-of-the-art technology. Equipment can be recalibrated or enhanced to run more efficiently and with increased precision towards safety and cleanliness of the finished product. The data that collaborative manufacturing IT solutions capture and the information they generate help companies gain sustainable competitiveness.

Smart Manufacturing (SM) refers to an ecosystem that leverages collaborative IT solutions and responds to demand constraints efficiently and effectively on a real-time basis. SM ensures sourcing, making and delivering goods of high quality all the time with zero defects at lowest cost and reduced risks. SM brings continuous improvements across the manufacturing value chain.

Modern Packaging & Design May-June 2013


New projects and expansion activities are the barometers of industrial growth. These also present business opportunities to service providers such as consultants, raw material suppliers, plant & equipment manufacturers and others down the value chain. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the packaging, printing and converting industries.

Automatic wrap around labelling and rinsing-filling-capping machine Indian Railway Catering and Tourism Corporation Ltd Project type New facility

Project news Design, supply, installation and commissioning of 200 bpm polyethylene terephthalate bottle packaging line consisting of automatic rinsingfilling-capping, wrap around labelling, shrink film packaging and carton taping machines along with air and mechanical conveyers at Rail Neer Plant, Ambernath, Mumbai.

Contact details: Radon Ply Pvt Ltd C/o Hareshwar Saw Mill N H No 8, Near Galaxy Cinema Opposite Rajchandra Temple Naroda, Ahmedabad – 382 330 Gujarat

Expansion of packaging product unit Maris Associates Pvt Ltd Project type Capacity expansion

Project news

Implementation stage Planning Contact details: University of Agricultural Sciences GKVK, Bangalore – 560 065 Karnataka Tel: 080-23330153/23330984 Email:

Kraft paper SR International Paper Mills Project type New facility

Project location

Maris Associates Pvt Ltd is planning expansion of its packaging product unit (increasing capacity from 600 TPM to 1,000 TPM).

Mumbai, Maharashtra

Project location

Project location

Project cost

Thoothukudi, Tamil Nadu

West Bengal


Project cost

Project cost

Implementation stage




Implementation stage

Implementation stage



Contact details: Maris Associates Pvt Ltd 168, North Cotton Road Tuticorin – 628 001, Tamil Nadu Tel: 0461 2326709, 0461 2326809 Fax: 0461 2326446, 0461 2326581

Contact details: SR International Paper Mills Unit No. 2, Bhatpukur Dist. North 24 Parganas West Bengal

Contact details: Indian Railway Catering and Tourism Corporation Ltd 9th Floor, Bank of Baroda Building 16 Parliament Street New Delhi – 110 001 Tel: 011-23311263/64, 23314752, 23314784 Fax: 011-23311259

Corrugated paper and corrugated board Radon Ply Pvt Ltd

Grain packaging machine University of Agricultural Sciences Project type

` 300 million


Implementation stage

Project cost



Project location


Modern Packaging & Design May-June 2013

New facility Construction, supply, installation and commissioning of packaged/bottled drinking water plant of capacity 7,500 lph on EPCM contract basis.

Project location

Radon Ply Pvt Ltd is planning to set up a corrugated paper and corrugated board manufacturing unit.

Project type Project news

Project cost

Project news

Packaged/bottled drinking water Kerala Water Authority

Project news

Ahmedabad, Gujarat

New facility

SR International Paper Mills is planning to set up a Kraft paper manufacturing unit.

New facility University of Agricultural Sciences is planning to install a grain packaging machine for packaging of free flowing cereal grains, spices and seeds in different laminated pouches. The type of packing system is fully automatic form-fill-seal type (electro-mechanical or pneumatic system) with adjustable telescopic disc.

Project type

Project news

Project location Aruvikkara, Kerala

Project cost NA

Implementation stage Planning Contact details: Kerala Water Authority


Jalabhavan Vellayambalam Thiruvananthapuram – 695 033 Kerala

Project type

Project news

New facility

Project type

The H P State Co-operative Milk Producers Federation Ltd is planning to install and commission a pouch filling machine (mechanical type).

New facility

Project location

Project news

Shimla, HP

HRA Paper Mills Pvt Ltd is planning to set up a paper manufacturing unit.

Project cost

Delta Papers Ltd is planning to set up a pulp and paper unit in village Vendra in Palakoderu Mandal in West Godavari district of Andhra Pradesh. The project involves setting up of a 80 TPD pulp and paper unit using Casurina, Subabul, Eucalyptus etc in addition to bagasse and recycled waste paper.


Project location

Project location

Implementation stage

West Godavari, Andhra Pradesh

Himachal Pradesh


Project cost

Paper HRA Paper Mills Pvt Ltd

Project news

Project cost


` 300 million

Implementation stage Planning Contact details: HRA Paper Mills Pvt Ltd Village Tibbi, Kangra Himachal Pradesh

Contact details: The H P State Co-operative Milk Producers Federation Ltd Totu (Shimla) 171 011 Himachal Pradesh

Printed labels Ajanta Packaging

Implementation stage Planning Contact details: Delta Paper Mills Ltd Vendra – 534 210, Palakoderu Manda W G District, Andhra Pradesh Email:

Project type

Paper board/straw board Sankalp Paper Mills Pvt Ltd

New facility

Project type

Ajanta Packaging is planning to set up a new miscellaneous project at Daman in Daman & Diu. The project involves manufacturing of printed labels (selfadhesive supported and unsupported).

New facility

Project news Sankalp Paper Mills Pvt Ltd is planning to set up a new paper project at Bharuch in Gujarat. The project involves manufacturing of paper board/straw board.

Project news

Project location

Vacuum sealing machine Mysore Chamarajanagar District Co-operative Milk Producers Societies Union Ltd Project type New facility

Project news

Daman, Daman & Diu

Installation and commissioning of vacuum sealing machine.

Project location

Project cost

Project location

Bharuch, Gujarat



Project cost

Implementation stage

Project cost




Implementation stage Planning Contact details: Sankalp Paper Mills Pvt Ltd Anupam Market, Ring Road Surat, Choriyasi Surat – 395 002 Gujarat

Pouch filling machine (mechanical type) The H P State Co-operative Milk Producers Federation Ltd

Implementation stage Contact details: Ajanta Packaging Airmail Pen House, 3rd Floor Tejpal Scheme Road No. 5 Vile Parle (East) Mumbai – 400 057 Tel: 93210 00222 Email:

Pulp and paper Delta Paper Mills Ltd Project type New facility

Planning Contact details: Mysore Chamarajanagar District Co-operative Milk Producers Societies Union Ltd Mysore Dairy Complex Male Mahadeshwara Road T Narasipura Road, Siddarthanagar Mysore – 570 011 Tel: 0821-2474475, 2473933, 2473923, 2473837 Fax: 0821-2472797

Information courtesy: 1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India Tel: 022 28666134 • Fax: 022 28013817 • Email:

Modern Packaging & Design May-June 2013



Latest Popular Tenders brought to you by Sanitary bags and plastic trash

Plastic bags



: Complejo Hospitalario Universitario de Canarias

: Gulf Air Co

TRN : 15779892

TRN : 15670094

Desc : Supply of sanitary bags and plastic trash.

Desc : Supply of plastic bags.

BOD : 20 May 2013

BOD : 22 May 2013


: Spain


: Manama


: Global (ICB)


: Global (ICB)

Garbage bags

Waste bins



: Kumamoto City

: Communauté d’Agglomération du Val de Fensch

TRN : 15706460

TRN : 15517476

Desc : Production of household garbage bags.

Desc : Provision of bins for the collection of

BOD : 21 May 2013

garbage and recyclable waste.


: Japan

BOD : 22 May 2013


: Global (ICB)


: France


: Global (ICB)

Plastic bags Org

: Chambéry Métropole

TRN : 15711675

Bagger online Org

Filiale Du Groupe Smide Constantine

Desc : Supplying plastic bags for curbside collection of household waste in residential area. BOD : 21 May 2013

: Epe-Spa Les Moulins De Sidi Rached Constantine,

TRN : 15625781 Desc : Supply and installation of a bagger online for


: France

packaging flours of 25 kg and 50 kg,


: Global (ICB)

Plansifter Safety. BOD : 23 May 2013

Plastic boxes and pallets


: Aouati Mostefa, Algeria



: Global (ICB)

: Egypt Air Company for Flight Services

TRN : 15724879 Desc : Supply of plastic boxes and pallets.

Cap seals assembling machine

BOD : 21 May 2013



: Cairo, Egypt

TRN : 15775083


: Domestic (NCB)

Desc : Supply of cap seals assembling machine.

: Midland Refineries Company (MRC)

BOD : 23 May 2013

Blood bags


: Baghdad, Iraq



: Global (ICB)

: National and Kapodistrian University of Athens - Areteio Hospital

TRN : 15347274

Labelling machine

Desc : Supply of blood bags to meet the


: Midland Refineries Company (MRC)

needs of the hospital for one year and

TRN : 15775084

two months (unilateral automatic extension).

Desc : Supply of labelling machine.

BOD : 22 May 2013

BOD : 23 May 2013


: Athens, Greece


: Baghdad, Iraq


: Global (ICB)


: Global (ICB)


Modern Packaging & Design May-June 2013


Latest Popular Tenders brought to you by Poly bag

BOD : 29 May 2013



: Falkenberg, Sweden


: Global (ICB)

: Directorate of Agriculture

TRN : 15710398 Desc : Purchase of poly bag, pond-lining sheet, grow bags, high-density polyethylene bags (50 kg) capacity.

Blood bags

BOD : 24 May 2013


: Hospital do Espirito Santo de Évora, Epe


: Andaman and Nicobar Islands (UT)

TRN : 15798730


: Domestic (NCB)

Desc : Provision of blood bags. BOD : 3 Jun 2013

Waste collection bags


: Portugal



: Global (ICB)

: Communauté Urbaine d’Alençon

TRN : 15780267 Desc : Supply of bags for collection of household waste.

Plastic trash bags

BOD : 27 May 2013



: France

TRN : 15798242


: Global (ICB)

Desc : Supply of plastic trash bags for garbage.

: Communauté d’Agglomération Caen la Mer

BOD : 3 Jun 2013

Polyethylene bags


: France



: Global (ICB)

: Chru de Lille

TRN : 15780444 Desc : Supply of polyethylene bags.

Paper bags and wrapping paper production machinery

BOD : 28 May 2013



: France

TRN : 15780336


: Global (ICB)

Desc : Supply of new machinery for the enterprise

: Delnan Spol. S.R.O.

authority designated for the production of

Polythene bags

paper bags and wrapping paper, including


installation and commissioning.

: Sm Du Bergeracois Gestion Déchets

TRN : 15798303

BOD : 10 Jun 2013

Desc : Supply of polythene waste and


: Czech Republic

refuse sacks and bags.


: Global (ICB)

BOD : 29 May 2013 Loc

: Paris, France

Plastic wrapping reels, gloves and bags


: Global (ICB)


: Egypt Air Company for Flight Services

TRN : 15724900

Waste collection bags Org

Desc : Supply of plastic wrapping reels, plastic gloves and plastic bags for ice and blankets.

: Vatten och Miljö i Väst Ab, VIVAB

TRN : 15712544

BOD : 11 Jun 2013

Desc : Purchase and delivery of bags and bag


: Cairo, Egypt


: Domestic (NCB)

holders for food waste collection.

Org: Organisation’s name, TRN: Tendersinfo Ref No, Desc: Description, BOD: Bid Opening Date, Loc: Location, BT: Bidding Type. Information courtesy: 1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India Tel: 022 28666134 • Fax: 022 28013817 • Email:

Modern Packaging & Design May-June 2013




Hyderabad Andhra Pradesh May 31-Jun 3, 2013 India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical & Electronics, Material Handling and Safety Equipment.

For details contact: Network18 Media & Investments Ltd, Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028. Tel: 022 3003 4651 • Fax: 022 3003 4499 Email: Web:



PrintExpo has achieved a positive reaction from the printing, labelling and publishing sectors as this event is titled to be the largest exhibition where equipment and machinery are displayed. The organisers have promised that this 5th edition is going to be 70 per cent better and larger than the past editions. Company owners, consultants, directors, art directors, graphic designers and others can scrutinise all the items; June 21–23; 2013; at Chennai Trade & Convention Centre, Chennai, India

Intelpack is known for its highly defined and advanced form of packaging materials and equipment that it displays to global visitors who represent the packaging and printing sector. Machineries showcased here are from the finest engineering companies, and complete security and assurance are maintained during transaction; September 12–14, 2013; at Bombay Exhibition Center (BEC), Mumbai

For details contact: Intel Trade Fairs & Expositions Pvt Ltd 113, New Sonal Link Industrial Estate Building No. 2, Link Road Malad (W ), Mumbai Tel: 022-28803977, Fax: 022-28819008 Email: Website:

For details contact: Intel Trade Fairs & Expositions Pvt Ltd 113, New Sonal Link Industrial Estate Building No. 2 Link Road Malad (W ) Mumbai – 400 064 Tel: 022-28803977 Fax: 022-28819008

Pharmapack Expo PackPlus South Compack Chennai Compack 2013 displays one of the most impressive and efficient collection of packaging equipment and materials which are of advanced technology. This event will demonstrate the most important packaging and processing solutions. Visitors coming to Compack 2013 will comprise high profile executives from the packaging and transportation sectors; June 7–9, 2013; at Chennai Trade & Convention Centre, Chennai, Tamil Nadu For details contact: Narendar Bafna Smart Expos New No. 116, Manickam Lane Mount Road, Guindy Chennai 600 032, Tamil Nadu Tel: 044-22501986/1987 Mob: 09952966752 Email: Website:


Modern Packaging & Design May-June 2013

PackPlus South is known as one of the most important shows to offer a wide range of packaging, processing, converting and supplying equipment and products that are widely appreciated and recommended by professionals related to packaging. With an array of innovative and effective range of packaging materials and equipment, this show strives to bring in a new turning point to the packaging department; July 5–8, 2013; at Hyderabad International Trade Exposition Centre (HITEX), Hyderabad For details contact: Maruti Srimanth Print-Packaging.Com Pvt Ltd F 101, Tower No. 7, First Floor International Infotech Park Vashi Railway Station, Vashi Navi Mumbai Tel: 022-27812093/27812619 Fax: 022-11-41722130

Pharmapack Expo is a cost-effective marketing opportunity and an opportunity to meet senior buyers and decision makers from all facets of the user industry. The exhibits will include packaging materials & products, glass & plastic jars and bottles, aluminium & plastic tubes, corrugated & cardboard boxes, dosing machines for liquids & powders, filling machines, blister packing machines, strip packing machines, labels & labelling equipment, form-fill-seal machines etc; September 12–14, 2013; at Bombay Exhibition Center (BEC), Mumbai For details contact: Intel Trade Fairs & Expositions Pvt Ltd 113, New Sonal Link Industrial Estate Building No. 2 Link Road Malad (W ) Mumbai – 400 064 Tel: 022-26003977 Email: Website:


International North Print & Pack North Print & Pack is going to take place at Harrogate for three days. This event will provide an opportunity for exhibitors to commercialise their products and services. It is designed for emphasising on the technological advances and developments made in packaging, printing and finishing of products; May 14–16, 2013; at Harrogate International Centre, Harrogate, UK For details contact: Mary Buck Informa Exhibitions 4th Floor, Maple House 149 Tottenham Court Road London,W1T 7AD, UK Tel: +44 (0)20 7017 7000 Fax: +44 (0)20 7017 7818 Website:

Packex Toronto Packex Toronto is one of the most costeffective marketing opportunities and a chance to meet senior buyers and decision makers from the user industry. The show is dedicated to packaging, material handling, logistic technologies and materials. The profile for exhibit includes packaging materials & devices, packaging machines & equipment, packaging systems, readymade packaging, measuring tools & devices, material handling, handling machines & equipment etc; May 14–16, 2013; at Toronto Congress Centre, Toronto, Canada For details contact: UBM Canon 2901 28th Street, Suite 100 Santa Monica, CA 90405, USA Tel: 310-445-4200 Email: Website: packex13

Luxe Pack-New York Luxe Pack-New York is one of the best shows where attendees will come across a wide range of packaging equipment and materials that are widely applied by professionals. Products displayed in

this show are of superior quality and professionals are completely satisfied with what the show offers. Leading packaging companies will participate and provide better packs for the different genres of products such as cosmetics, decoration items and others; May 15–16, 2013; at Metropolitan Pavilion, New York, US

For details contact: Lisa Milburn Tarsus Group Plc 4th Floor, Metro Building, 1 Butterwick, Hammersmith, London, England, UK Tel: +44-20-88462740 Website:

Total Processing & Packaging For details contact: Annik Klein KX Associates Inc 525 Broadway, Suite New York, USA Tel: +(1)-(212)-9252507 Fax: +(1)-(212)-9252869 Email: Website:

Organised at National Exhibition Centre, UK, Total Processing & Packaging is one of the foremost processing and packaging shows. For four days, the fair will be hosted by Reed Exhibitions and will prove to be one of the largest hubs of professionals from processing, packaging, manufacturing etc; June 4–6, 2013; at National Exhibition Centre (NEC), Birmingham, UK


For details contact: Graham Earl Reed Exhibitions UK, Gateway House 28, The Quadrant, Richmond Surrey, TW9 1DN, UK Tel: +44-20-89107890, Fax: +44-20-89107877 Email: Website:

Modernpak is the meeting spot of producers and consumers/users of packing materials and a place where experts and businessmen can exchange their knowledge and experience in the field of packing production and application, product distribution, product presentation at the sales point, as well as get to know the latest technological solutions for ecologically acceptable packing; May 22–25, 2013; at Zagreb Fairground, Zagreb, Croatia For details contact: Modern-Pak (Pte) Ltd 02-01 Yi Guang Factory Building 180 Paya Lebar Road Singapore 409032 Tel: 67471721 Fax: 67421296 Email: Website:

Label Summit Indonesia Label Summit Indonesia is a remarkable trade show to be held in Bali for two days. This trade show is intended to promote the upcoming trends in the label packaging industry. This trade event also develops the national and global market of label and package printing industrial sectors; May 29–30, 2013; at The Westin Resort Nusa Dua, Bali, Indonesia

Cosmetic Business Cosmetic Business serves as the biggest market place for cosmetic suppliers and dealers. It provides a versatile platform where exhibitors can exhibit an assortment of cosmetic products with an emphasis on recent trends. Some of the well known exhibitors will be from manufacturing, filling, labelling, packaging, designing etc; June 13–14, 2013; at Espace Gruyere Halles, Munich, Germany For details contact: Leipziger Messe GmbH Projektteam Cosmetic Business (M 1-5) Postfach 10 07 20, D-04007 Leipzig Tel: +49 341 678-86 50, Fax: +49 341 678-86 52 Email: Website:

The information published in this section is as per the details furnished by the respective organiser. In any case, it does not represent the views of Business Insights •Technologies•Opportunities

Modern Packaging & Design May-June 2013



Polylactic Acid PLA Biopolymer Technology and Applications Authors : Lee Tin Sin, Abdul Razak Rahmat and Wan Aizan Wan Abdul Rahman Price : ` 14,293 This book is a practical guide for teachers, students, engineers and research personnel involved in the area of biopolymers, particularly on polylactic acid. Well structured in its various chapters, the book covers an overview of polylactic acid synthesis & production, discusses the thermal, chemical, mechanical & rheological properties of the first viable plant-based thermoplastic, examines degradation & stability and concludes with the applications. The chapter on synthesis and production covers the required information very well, while that on applications satisfactorily covers the areas of packaging, food packaging, engineering and biomedicine. This book makes good reference material for students of sustainable packaging and green packaging technology. Although the treatise on barrier properties is detailed, more information on packaging would have made it more useful for research students.

Innovations in Food Packaging Editor : Jung H Han Price : ` 4,995 This book is a superb reference book for food packaging. The contributing authors have done a fine job of concisely gathering the required data on food packaging. The book contains five parts that cover fundamentals, active packaging, MAP, edible & biodegradable films and finally the commercialisation of new technologies. Each of the parts mentioned has chapters dealing with specific topics that provide detailed technical information. On going through the book, it is difficult to pin point any particular chapter as superior, as all of them are found to be wholesome. Because the topics are written by various authors, the style of presentation offers an interesting read. The work of the Editor Jung H Han is also excellent as indicated by the topics selected and the structuring of the book. The book is an excellent reference for teachers, students and research personnel. Although it is a reference book, its price makes it an affordable textbook for students. This book is a sure recommendation in multiple copies for college libraries, as it will find a great demand among students and teachers for continual reading and reference. A must read for every student of food packaging. Reviewer: Prof C S Purushothaman, Former Chair Professor Director, SIES School of Packaging, Mumbai

Available at: SCI-TECH Books & Periodicals, 414, Janki Centre, Veera Desai Road, Andheri (W), Mumbai 400 053 Tel: 022-2673 5260/6697 0507 • Telefax: 022-2673 5424/5260 • Email:


Modern Packaging & Design May-June 2013


Looking For A Specific Product? Searching and sourcing products were never so easy. Just type MPD (space) Product Name and send it to 51818

eg. MPD Wrapper and send it to 51818 Digital paper moisture meter Operator panel To satisfy the stringent standards required in the automation market, especially packaging, label slitting and motion-based robot dispensing, The WebOP-2000T series with 200 MHz ARM9-based RISC CPU and 128 MB flash memory for application software is available. This series also support a variety of LCD sizes from 4.3" to 15" for different applications involving the use of PLCs, motion/thermal controllers, inverters and sensors. It is bundled with WebOP Designer, a software development kit, which helps create application solutions for labour-saving, improved efficiency of manufacturing and easy control of every machine in the factory. Advantech India Bengaluru - Karnataka Tel: 080-23374567 Email: Website:

Flexible packaging material A wide range of flexible packaging materials and applications to a variety of industries and markets is offered, which increase the shelf life and barrier properties. This includes food packaging (dry foods, frozen foods, liquids & viscous, snack foods, nutritional & health foods, pet foods and other agricultural products) and specialty consumer & FMCG (tea & coffee, confectionary & candy, pharmaceuticals, engineering products & garments). Shako Flexipack Pvt Ltd Mumbai - Maharashtra Tel: 022-40638002 Email: Website:

Cole-Parmer India offers the ‘Delmhorst P-2000’ digital paper moisture meter. This electrical resistance-type moisture meter comes with three separate scales: paper, baled scrap paper and reference. The moisture scale range for paper is 4.3 to 18 per cent, for baled paper the range is 5 to 40 per cent, and for the reference scale it is 0 to 100 per cent. The meter measures through built-in pins and optional pin electrodes. The contact pins mounted on top of the meter provide 0.8 cm (5/16’’) penetration for testing paper tubes or corrugated stock. The meter also features an audible out-of-range alarm, internal calibration check, 100 data point memory, and average/maximum readings. This meter is provided with a 9V battery and hard plastic carry case. Optional and replacement electrodes & accessories are also available. The paper moisture meter is ideal for testing paper materials such as paperboard, corrugated stock and paper tubes. It finds applications in the print & paper, packaging, food & beverage and manufacturing industries. Cole-Parmer India Mumbai - Maharashtra Tel: 022-6716 2222, Fax: 022-6716 2211 Email:

Packaging machine This automated packaging machine is used for processed cheese, butter and soft soup cubes. This machine is versatile for a wide range of applications, for products in any required shapes having delicate consistency and requiring high-speed dosing, wrapping and cartoning, eg processed cheese, fresh & cream cheese, dosed hot or cold. The machine has greater sealing coverage with patented tear tape offering far superior protection of the product. Tricon Pune - Maharashtra Tel: 020-25652205, Mob: 09890192832 Email:

Modern Packaging & Design May-June 2013



Pillow pack machine

Labelling and sticker machine

The model HPPM-150 horizontal pillow pack machine has speed ranging from 30 to 150 packets/min (according to the size of product). The 2-m-long infeed conveyor is provided for easy feeding of the product Cross-sealing heaters operate on 110 V. The machine is noiseless and trouble-free. Machines for other products with higher dimensions are also fabricated on order. Design registration is done mechanically or with photocell.

The model LBL-100 FB automatic labelling and sticker machine is userfriendly, vertical linear sticker labelling machine, suitable for applying front and back labels on flat/oval/square shape containers with output of 100 labels per minute depending on products and label size. Product alignment system is synchronised with top holding belt mechanism, with necessary changes in respect to product samples. It meets the needs of major users of modern packaging lines, which requires high efficiency, speed, accuracy and durability. All adjustments are userfriendly and require minimal tools and change parts.

New Indo International New Delhi Tel: 011-26693289, Mob: 09810061605 Email: Website:

Fibreglass adhesive tape The Unito PTFE/Tefloncoated fibreglass adhesive tapes have advantages such as non-stick, selflubricating, friction-free, non-toxic, non-flammable, non-wettable, non-brittle and resistance to atmospheric condition. Silicone pressure sensitive adhesives used for making these tapes withstand wider temperature range of –200°C to +300°C. The adhesive tapes ensure permanent heat-sealing, thus making sure that heat-sealed packet is pilfer-proof. These tapes give excellent performance for expected life on any heat-sealer. The tapes are available in size from 6 mm to 1,000 mm width. Urja Products Pvt Ltd Ahmedabad - Gujarat Tel: 079-22872277, Mob: 09825688244 Email: Website:

Laxmi Pharma Equipment Ahmedabad - Gujarat Tel: 079-25831600, Mob: 09426406754 Email: Website:

Cap sealing machine In model SCVM-4 cap sealing machine, the bunged vials are fed by a turntable or a conveyor to the in-feed slotted wheel. The sealing turret consists of eight sealing heads, which are identical. The output is 300 vials per minute, the processing is in the range of 2-100 ml and main drive is 1.5 hp. The cap sealing machine finds application in pharmaceutical and packaging industries.

Blister machine The blister packaging machine has in-built steel trolley to mobilise blisters for aseptic storage and eliminating large waste capacity. This is a stainless steel and wider blister guide plate with adjustable path space. This has fully enclosed SS tray for product collection in 450 mm x 250 mm size. Autopack Industries Ahmedabad - Gujarat Tel: 079-22774668, Mob: 09825614181 Email: Website:


Modern Packaging & Design May-June 2013

Snowbell Machines Pvt Ltd Dist Thane - Maharashtra Tel: 0250-6456130 Email: Website:

Tube filling and closing machine Tube diameter can be up to 45 mm and tube length up to 200 mm. Standard features include: automatic tube infeed, automatic tube orientation, tail-free filling system, smooth operation by using Ferguson drive, automatic coding on the tubes, machine cladded with SS


304, inbuilt centralised lubrication, no tube-no fill device and variable frequency drive. Wimco Ltd Dist Thane - Maharashtra Tel: 0251-2682281 Email: Website:

Cartoning machine The VP 120 is a versatile cartoning machine that handles any product (flexible or rigid), shape and combination, and has a wide size range for cartons. This machine is ideal for multi-product and combination packing. With output as high as up to 120 cartons/ min, the machine can handle carton sizes from 20 mm (W) x 20 mm (H) x 55 mm (L) to 135 mm (W) x 90 mm (H) x 320 mm (L). The machine has the advantage of automated batch code printing, embossing, barcode/ pharmacode reader and inkjet printing operations. Pam-Pac Machines Pvt Ltd Mumbai - Maharashtra

Tel: 022-64558440, Mob: 09923587005 Email: Website:

Horizontal form-fill-seal machine The model PK 90-DRY horizontal form-fill-seal machine has roll width of 520 mm, power consumption of 4.5 kW and packaging film as allheat sealable laminated film. This machine has attachments such as dual product filling system, swab/tissue filling system, zipper sealing system and batch printing device. It is used is food and packaging industry. The form-fill-seal machine is used for filling of instant milk powder, spice powder, coffee powder, insecticide powder, malt beverage powder, seeds, sugar, salt, pepper, namkeen, etc. Attachments are dual product filling system, swab/tissue filling system, zipper sealing system, batch printing device, etc. Pakona Engineers (India) Pvt Ltd Mumbai - Maharashtra Tel: 022-22854138 Email: Website:

Modern Packaging & Design May-June 2013



High-speed shrink wrapper It is a continuous operating high-speed shrink wrapper with single- or twin-lane tray packer module. It has an all servo-driven machine capable for speeds up to 100 cycles/min. It is available in various configurations (Film only, Pad+Film or Tray +Film). The machine can handle different types of containers, eg, bottles, cans, cups, jars, cartons etc. The solid construction, the almost wear-and-tear free and easily accessible design, ensures a low maintenance cost. Invospeed requires no change of parts when moving from one size to another. Clearpack India Pvt Ltd Mumbai - Maharashtra Tel: 022-28596422 Email: Website:

Table-top coder The table-top coder is a batch coding machine suitable for all manual and automatic coding on various packing. This easyto-operate coder is compact in design, which makes it easy to install, where space is limited. It operates on a microprocessor-based system and is equipped with motorised intermittent reciprocal contact coder. The coder is for manufacturers/packers of packaged goods to print batch number, date of manufacturing, expiry date, prices and other statutory information’s on various packaging, containers, labels, cartons, pouches, etc. Process Instrumentation & Controls Vadodara - Gujarat Tel: 0265-2357228 Email: Website:

Sleever machine The newly developed next generation “two head DSVC-450PII sleever machine” has features of flexible operation and completed function. Moreover, its simplicity and convenience provides customer with exactly suitable applications, not needing to pay extra money for unneeded functions. This unique design for two head high-speed sleever provides environmental energy saving and carbon reduction and can be used for long-term. The machine can produce different labels for body and cap sleeve applications in the same production line to help


Modern Packaging & Design May-June 2013

customer to decrease conveyor cost, and save costs of one tunnel’s steam consumption, which means decreasing line operation cost and equipment space allocation, as well as increasing production efficiency. Dase-Sing Packaging Technology Co Ltd Taiwan Tel: +886-3-5686478, Fax: +886-3-5686375 Email: Website:

Connection system Connection systems mainly comprise of Pre-assembled connectors with cables of specified length in the form of Cord sets, Patch cords and Screw type connectors. Distribution box provides the flexibility in wiring the different sensors and actuators to the controllers or interfaces. It features High grade cables for industrial applications, firm connection with gold plated contacts, screw type or Plug in options etc. Wireless communication options which are under development will reduce the wiring cost and facilitates remote sensing applications. Mikrosen Control Devices Pvt Ltd Coimbatore – Tamil Nadu Tel: 0422-4520335/336 Extn 24 Mob: 09750029355 Email: Website:

PVC/PET/PLA shrink label/sleeve Along with the manufacture of PVC/PET/PLA shrink film for printing shrink label/sleeve, both calendared and blown shrink film with high quality, transparent, flat and stable shrinkable are also available which helps in smooth printing. Benefiting by shrink film’s shape-hugging and shrink on characteristic, the sleeve could not only protect packaging components during transport but also assume a shatter protection function or be used as an indicator in technical application. Other products available are variety of sleeve materials and finishing technologies, with a wide range of options for effective decoration of various products made from plastic, glass and metal. Allen Plastic Industries Co Ltd Kaohsiung, Taiwan Tel: +886-7-7425708 Fax: +886-7-7427754 Email: Website:

`` 1200/` 1800/-

``450/`` 600/-

` 450/-

Subscription Department, Network18 Media & Investments Ltd, Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028.

` 1200/-


Temperature controller

Sleeve wrapping machine

Procon Technologies offers PXR series temperature controller from Fuji Electric. This 1/16 DIN temperature controller comes with a LED display that is 1.6 times larger than other previous models with dust-proof front display and operational section that is waterproof and conforms to NEMA-4X (IP66). It is available in 24 x 48 mm, 48 x 48 mm, 48 x 96 mm and 96 x 96 mm sizes. Fuzzy control is a standard feature suppressing overshoot without lengthy start-up time and improving the response to external disturbances by quickly reverting to set points. It is provided with 16-segment ramp/soak & menu driven auto/manual mode of operation. By using the digital input option, the operator can change between two set points using a remote, start/stop the control action, start/reset the ramp/soak, start/stop the auto tuning, cancel the alarm latch or start the incorporated timer.

L a n t e c h revolutionary SW series high-speed sleeve wrapping machine eliminates many of the common shrink wrapping problems that result in poor package quality. The machine significantly improves productivity levels by reducing rework as a result of poor package quality and reduces downtime due to time consuming changeovers. The SW series is available in SW-1000, SW-2000, SW-3000 and SW-5000 models. Features include simple, intuitive mechanical adjustments that make it easy for operators to set up systems, extra large operating sweet spot for time, speed and temperature control significantly improves quality, etc.

Procon Technologies Pvt Ltd Ahmedabad - Gujarat Tel: 079-2749 2566, Fax: 079-2743 2871 Email:

Durapak Chennai - Tamil Nadu Tel: 044-43033533 Mob: 09840050066 Email: Website:

Oxygen and CO2 analyser The Pack Check model 325 is a singlehanded oxygen and carbon dioxide analyser for checking modified atmosphere inside packages. It is an ideal instrument for portable, fast and accurate headspace tests on the packaging line in warehouses or in laboratories. This analyser has the ability to store 400 readings, stored by operator and product name. It is ideal for sample tests with only minimum amount of gas required for the smallest of packs in a modified atmosphere package. Hemetek Techno Instruments P Ltd Mumbai - Maharashtra Tel: 022-26860692, Mob: 09029308058 Email: Website:

Shrink tunnel This shrink tunnel which is used in shrink packaging is available in different sizes with conveyor belt and roller conveyors. Rollerdriven conveyors offer trouble-free performance, with additional features such as speed control and temperature control. The shrink tunnel offers an economical solution for shrink packaging. It is available with bottom heating. The specialised roller movement helps achieve wrinkle-free covering even at the bottom. The tunnel provides heat savings for economical production. Supreme Marketing Enterprises Mumbai - Maharashtra Tel: 022-24452607 Email: Website:

Modern Packaging & Design May-June 2013



Mini-offset printing machine The Autoprint 1520 Colt (single-colour) is a new generation mini-offset printing machine designed especially for entry level printing entrepreneurs, letter press houses, DTP units, large Xerox and screen printing units as well as small enterprises. This machine is Ideal for short run jobs. It has all the features of a mini-offset printing machine. The machine takes maximum paper size of 380 x 254 mm; minimum paper size is 125 x 175 mm and paper thickness is 3-300 gsm. The blanket size is 430 x 500 mm, gripper margin is 8-10 mm and plate size is 400 x 500 mm. Autoprint Machinery Manufacturers Pvt Ltd Coimbatore - Tamil Nadu Tel: 0422-2212416 Email: Website:

Continuous inkjet printer Flexible code options, offering up to five lines of text, barcodes and graphics meet traceability coding requirements. This has compact design with plug-in connectors for easy set-up and movement between production lines. Automatic print-head cleaning and printer shutdown minimises the need for manual print-head maintenance and provides error-free power down. Versatile connectivity options, including Ethernet and parallel input/ output provide centralised code management and easy integration with production control equipment. Codeinx New Delhi Tel: 09873926230 Email: Website:

Vacuum packing machine The vacuum packing machine keeps food fresh, ensures no loss of weight retention of aroma and protects from dust, moisture, humidity, etc, thus increasing the shelf-life of products and saves space. Products that are vacuum packed by this machine include namkeen, khakhra, spices, instant food, bakery product, chemicals, pharmaceutical & dairy products, peanuts, dry fruits, seafoods, etc. This machine is available in different models, such as single-chamber and double-chamber.


Modern Packaging & Design May-June 2013

Monarch Appliances Rajkot - Gujarat Tel: 0281-2461826, Mob: 09825215733 Email: Website:

Sleeve applicator (Cap) The machine helps in avoiding adulteration and duplication of Products. Compact Auto Sleeve Applicator does the job of pilfer proofing very well, which operates upto 240 upm speed. Moreover this machine can be easily integrated with existing Production Lines. Aurum’s 25 years of rich experience of more than 150 installations all over the India and abroad comes in bundled package with the machine. This is the reason why most of the FMCG’s, Pharma Companies and Distilleries rely on Aurum for their Shrink Sleeving needs. Aurum Packaging Systems Pvt Ltd Thane, Maharashtra Tel: 022-25415807 Fax: 022-25425782 Website:

Air bubble film A wide range of air bubble films are offered. These films are lightweight, chemically neutral, transparent and attractive, nonhygroscopic sealable and weldable, strong and firm, flexible and tenacious. Large size air bubble films are ideal for heavy and mid-sized items, test equipment, motors, receivers, machineries, spares, furniture, carton lining, void fill, etc. Medium-sized air bubble films and smaller diameter air bubble films are also available. Tender Care International Mumbai - Maharashtra Tel: 022-26854908 Email:

Plastic packing boxes These plastic packaging boxes for cutting tools are used for industrial packaging. These boxes are also used for packing carbide tools, end mills, reamers, tips, insert, tap set, tool holder, etc. Also offered are foam, stickers, screen printing, emboss and designing of logo of company on the boxes.


Om Manufacturer Rajkot - Gujarat Tel: 0281-2384444, Mob: 09978500100 Email: Website:

Plastic packaging tube Etain is a fully recyclable plastic packaging tube made from a combination of virgin and recycled plastic materials. This tube contains up to 40 per cent PCR HDPE plastic material. The plastic packaging tube is typically used by FMCG companies for packaging various types of hair care, skin care, pharmaceutical and food products, besides cosmetics. This is made from recycled plastic material and is fully recyclable for the same recycling stream. Etain is highly customisable and the amount of PCR can be varied depending on customer requirements and the nature of the product that is contained within the package. Essel Propack Mumbai - Maharashtra Tel: 022-24819000, Mob: 09769410851 Email: Website:

One must consider the cost of the product before ed purchasing so as to secure deďŹ nite and assur time. of period returns over the

Manisha Kadam (Assistant Manager) Ashok Industry

Modern Packaging & Design May-June 2013



Water-soluble film These water-soluble films are used for handling and dispensing hazardous chemicals and formulations. By using these films, the infection caused by toxic or stimulating materials can be reduced. The films prevent contamination, are fully biodegradable, environmentfriendly and widely used in packaging. The films are water-soluble, transparent and lustrous. These films have good gas barrier property, anti-static property, printability, strength and weathering resistance. The water-soluble films are used in packaging of liquid & powder detergents, all-purpose cleaners, disinfectants, agrochemicals, fertilisers, watertreatment chemicals, pigments/dyes, concrete additives etc. Arrow Coated Products Ltd Mumbai - Maharashtra Tel: 022-26352500 Email:

Label inserting machine The model DSV-600P sleeve machine runs at a high speed of 600 BPM while using 180-mm height label and is set up online with the production line. This machine is chosen by beverage manufacturers for huge production capacity. The machine also uses colourful human/machine interface controller, which ensures user-friendly operation. Double-label holders are also adopted, which ensures easy operation in changing labels. Users can choose optional parts, eg label unwind, label accumulator etc. Specially designed knife plate is change-free within the rated specifications. If needed, the knife plate can be changed in just three minutes. Shanghai Dase-Sing Packaging Technology Co Ltd Shanghai - China Tel: +86-21-33658333 Email: Website:

Pouch making machine A combination of centre seal and threeside seal pouch making machine to make centre seal, centre seal with side gusset, two/ three-side seal pouches, agarbatti pouches with perforation, off centre, centre seal and pouches with side flap insertion is offered. This multi-function pouch making machine is used for making stand up and zipper pouches.


Modern Packaging & Design May-June 2013

The machine converts laminated film to empty pouches and is suitable for companies having their own lamination and printing facilities. Primo Pack Machines Pvt Ltd Ahmedabad - Gujarat Tel: 079-22841684 Email: Website:

Converter Launched by Baum端ller, b maXX 5000 is a new generation of converters. Highperformance power modules with air and cold plate cooling, a flexible expansion capacity and connection to a universal communication concept are some of the impressive features of stacking technology resulting from the consistent further development of the successful b maXX series. These new converters and controllers with an output power ranging from 1 to 35 kW can be used to implement both standard and complex automation solutions. Machine and system requirements for future compatibility, flexible expansion capacity and simple adaptation to modified production processes have already been taken into consideration during the b maXX 5000 development process. Baum端ller India Pvt Ltd Pune - Maharashtra Tel: 020-40160303, 09850834273 Email: Website:

Ultrasonic sensor The model U-GAGE M25U ultrasonic sensor is designed for use in sanitary environments. The sensor is rated at IP69K, IP67 (NEMA 6) and constructed of heavy-duty 316 stainless steel, allowing it to withstand recurring highpressure washdowns, severe temperatures and aggressive cleaning chemicals common in food and beverage applications. With smooth barrel housing, free of threads, gaps or seams that could accumulate debris, the sensor allows for thorough cleanup with minimal effort. Additionally, IP68-rated wash-down cord sets and FDA-compliant brackets are available to further ensure reliable, long lasting performance in harsh environments. Banner Engineering India Pvt Ltd Pune - Maharashtra Tel: 020-66405624, Mob: 09322339208 Email: Website:


Automatic paper cone plant Automatic paper cone plant offers production of textile paper cones for yarn spinning. Depending on quality of raw materials, the plants production line can produce a maximum rated capacity of 55 cones per minute. The machine is equipped with unique gripper winding system to prevent slippage of cone patterns. It is versatile enough to produce cones of various tapers viz, 3 deg 30', 4 deg 20', 5 deg 57' and 9 deg 15' using Kraft board, grey board and mill board reels with minimum changeover time. Programmable controllers facilitate setting up of the machine to desired speeds depending on the quality of paper. An optional conveyor system is also offered to fully automate material handling to link the winding station to the electric drier to save substantial labour cost. The plant includes an automatic cone finishing machine. K.U. Sodalamuthu Pvt Ltd Coimbatore - Tamil Nadu Tel: 0422-2441223, 0422-2438346 Fax: 0422-2431279 Email: Website:

Vertical label inserting machine The model DSL-110 vertical label inserting machine offers easy change over of material reel to save time and enhance safety. The machine consists of single driving and double driving wheels and ensures the mandrel is in proper position during feeding. This offers stable label feeding performance. Precise label inserting position is achieved with the use of compact adjustable high-speed sensors. Solid structured machine provides stable label inserting operation. Linear sliding changeover designs ensure quick change to other products. The machine also comes with optional equipment and accessories for customer to choose. The knife plate and mandrel can be easily changed within 3 minutes, and the touch screen interface ensures user-friendly operation. Dase-Sing Packaging Technology Co Ltd Taiwan Tel: +886-3-5686478 Fax: +886-3-5686375 Email: Website:

ct Self sustainability: One must look for a produ in that has the potential ability to sustain itself ct’s tough times. This will help determine the produ ing its capability when the market boosts, reduc risk factor.

Dwaipayan Mandal (Managing Director) Divine Automation Pvt Ltd

The information published in this section is as per the details furnished by the respective manufacturer/ distributor. In any case, it does not represent the views of Business Insights •Technologies•Opportunities

Modern Packaging & Design May-June 2013



Looking For A Specific Product? Searching and sourcing products were never so easy. Just type MPD (space) Product Name and send it to 51818

eg. MPD Wrapper and send it to 51818


Pg No


Pg No


Pg No

Air circuit breaker ...................................................FIC

Electric actuator & gripper ........................................21

Packaging machine ..................................................... 9

Air bubble film ................................................................. 78

Exhibiiton - packplus south 2013.................................... 63

Packaging machine ........................................................... 71

Alternatives ........................................................................ 9

Exhibiiton - plastivision 2013 ............................................ 6

Packing and palletising technology .................................. 15

Aluminium linear guide ................................................... 49

Fastback revolution seasoning system .........................79

Pillow pack machine ........................................................ 72

Aseptic filling ................................................................... 15

Fibreglass adhesive tape ................................................... 72

Plastic masterbatches .................................................... BIC

Auto sealer series.............................................................. 81

Filler ................................................................................. 13

Plastic packaging tube ...................................................... 79

Automatic paper cone plant ............................................. 81

Filling & packaging machine........................................... 13

Plastic packing boxes........................................................ 78

Automatic pet blow moulding machine .......................... 84

Filling and closing technology ......................................... 15

PLC............................................................................... FIC

Automatic sp – pristine machine ..................................... 84

Filling machine ................................................................ 37

Positioning system............................................................ 49

Bar code verification ..................................................11

Filter ................................................................................... 9

Pouch making machine .................................................... 80

Batteries.............................................................................. 9

Flexible packaging material.............................................. 71

Press control ..................................................................... 11

Bearing ......................................................................... 4, 49

Gasoline system .......................................................... 9

Product handling equipment............................................ 79

Blister machine................................................................. 72

Gear pump ......................................................................... 9

PVC/PET/PLA shrink label/sleeve................................. 74

Brake pad ........................................................................... 9

Guided compact pneumatic cylinder ............................... 21

Quality data management ..........................................11

Cable carrier ............................................................... 4

Hand type impulse sealer ...........................................81

Refrigrated compressed air dryer ................................21

Cable connector ................................................................. 4

High-speed shrink wrapper ............................................. 74

Relay ................................................................................... 9

Cam indexers.................................................................... 19

HMI .............................................................................. FIC

Rinsers and pasteuriser..................................................... 15

Cap sealing machine ........................................................ 72

Hopper elevator................................................................ 33

Rotary table ...................................................................... 49

Capping machine ............................................................. 37

Horizontal form-fill-seal machine ................................... 73

Sensor .......................................................................73

Capping system ................................................................ 33

Horn ................................................................................... 9

Servo.............................................................................. FIC

Cartoning machine........................................................... 73

Human-machine interface ............................................ FIC

Shrink film ..................................................................... BC

Chain.................................................................................. 4

Industrial automation sensors .......................................... 73

Shrink tunnel ................................................................... 77

Cleaning technology ........................................................ 15

Inspection and monitoring technology ............................ 15

Shrink warp sealer series .................................................. 81

Clutch plates & cover assemblies....................................... 9

Label inserting machine .............................................80

Skin wrapping ................................................................ BC

Cold seal monitoring ....................................................... 11

Labeling.......................................................................... BC

Sleeve applicator (Cap) .................................................... 78

Color measurement .......................................................... 11

Labelling and dressing technology................................... 15

Sleeve wrapping machine ................................................. 77

Compact pneumatic cylinder ........................................... 21

Labelling and sticker machine ......................................... 72

Sleever machine................................................................ 74

Complete packaging system ............................................... 9

Lighting.............................................................................. 9

Sleeving system ................................................................ 33

Connection system ........................................................... 74

Long bar sealer................................................................. 81

Spark plug .......................................................................... 9

Connector........................................................................... 4

Loniser ............................................................................. 21

Starter motor ...................................................................... 9

Contactor & motor starter ............................................ FIC

Lubricant ............................................................................ 9

Stretch blow-moulding technology.................................. 15

Continuous inkjet printer................................................. 78

LVS ............................................................................... FIC

Table-top coder .........................................................74

Converter.......................................................................... 80

Mini-offset printing machine .....................................78

Temperature controller ..................................................... 77

Conveyers belts................................................................. 35

Nitrogen extrusion sealer ...........................................81

Tube filling and closing machine ..................................... 72

Conveyor systems ............................................................. 79

Non nozzle type vacuum sealer........................................ 81

Ultrasonic sensor .......................................................80

Conveyor technology........................................................ 15

Nozzle type vacuum sealer ............................................... 81

Vacuum packing machine ...........................................78

Conveyorised system ........................................................ 33

Operator panel ..........................................................71

Vertical label inserting machine ....................................... 81

Digital paper moisture meter......................................71

Orientator......................................................................... 33

Water-soluble film .....................................................80

Drives / invertor ............................................................ FIC

Oxygen and CO2 analyser ............................................... 77

Wiper blade........................................................................ 9

FIC - Front Inside Cover, BIC - Back Inside Cover, BC - Back Cover


Modern Packaging & Design May-June 2013

LIST OF ADVERTISERS Advertiser’s Name & Contact Details

Pg No

All India Plastics Mfrs Association ................. 6 T: +91-22-28217324

Advertiser’s Name & Contact Details

Pg No

Mikrosen Control Devices Pvt Ltd ............... 73 T: +91-422-4520335/336

E: W: Aurum Packaging Systems Pvt Ltd ............... 33

Pg No

Reynders Label Printing India Pvt Ltd.......... 21 T: +91-149-3305400 E:



Mitsubishi Electrical India Pvt Ltd .............FIC

T: +91-22-25415807

T: +91-20-27102000




Advertiser’s Name & Contact Details

Shanghai Dase-Sing Pkg Technology Co., Ltd.................................... .BC

W: Neelkamal Agency Pvt Ltd ........................... 49

T: +86-21-3365-8333 E:

Bosch Limited ................................................ 9 T: +91-80-26624006 T: +91-09158881018 E:



Shyam Plastic Machinery ............................. 84

W: T: +91-79-25841417

W: Packam Controls Pvt Ltd.............................. 19


Heat And Control ........................................ 79 T: +91-22-61206600 T: +91-44-42103950 E:

W: E: SS Packaging Industries ............................... 37


W: Prayag Polytech Pvt Ltd ........................... .BIC Igus India Pvt Ltd .......................................... 4 T: +91-80-39127800 E:

T: +91-11-47262000





W: KHS Gmbh .................................................. 13 T: +49-231-569-1423 E: W:

T: +91-11-45072942

Print Packaging.Com Pvt Ltd ....................... 63 T: +91-22-27812093

Ultraplast Chainbelts Pvt. Ltd ...................... 35 T: +91-129-4113187 E:



W: Wu Hsing Electronics Co. Ltd. ..................... 81

Krones Ag .................................................... 15

Reifenhauser India Marketing Ltd ................ 11 T: +886-4-2271-1498

T: +49-9401-700

T: +91-22-26862711





Our consistent advertisers

E: W:

FIC - Front Inside Cover, BIC - Back Inside Cover, BC - Back Cover


Modern Packaging & Design May-June 2013


Modern Packaging & Design - May-June 2013  

‘MODERN PACKAGING & DESIGN’, India’s premier bi-monthly magazine for the packaging and allied industries is a popular source of business inf...

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