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Modern Food Processing

September 2012


Of legacies and legends


ood processing as an industry in India has come a long way indeed and how? Rightly recognised as a ‘sunrise industry’, this sector has made its mark under the Sun in a short span of time. Along with boosting the nation’s agrarian output and reducing feedstock wastage, it has vastly aided direct & indirect employment generation as well as export earnings by means of processed food manufacturing units spread across the food chain. More significantly, the foreseeable future seems even brighter. The Indian food industry is projected to touch $ 280 billion by 2015 and generate an additional employment for more than 8 million people. As food consumption in India continues to rise at a healthy Compounded Annual Growth Rate (CAGR) based on numerous macro and micro trends, the processed food output (in value terms) is expected to surge at a strong 7 per cent CAGR from $ 55.6 billion in 2005 to $ 95.6 billion in 2013. Amid such evolving market dynamics, welcome to the 7th Anniversary Edition of Modern Food Processing! With a toast to this milestone, we thank our internal and external stakeholders, who have made this journey so enriching. In fact, it is also the right occasion to recognise and appreciate the exemplary excellence of Indian entrepreneurs in propelling the food & beverage industry to its present position. As it is said, there are no shortcuts to success. Despite several stumbling blocks on the way, their sheer determination accompanied by clarity in vision and consistent endeavour towards the goal have enabled them to traverse the journey from legwork to a legacy to the legend, as they are today. Truly inspirational, as they are, their success stories are however as diverse as the segment of food industry they operate in. Suffice to say, it takes a great deal of guts to get to the glory. This Anniversary Edition delves deeper into the above and more such insightful aspects of 20 entrepreneurs of exceptional eminence. Turn to the Anniversary Special section to discern their recipe for growth as well as their drive to make it happen and in the process, contribute to the larger picture.

Editorial Advisory Board

We salute the spirit of this extraordinary entrepreneurial excellence and believe that you will benefit from exploring this unique edition as much as we enjoyed chronicling the several amazing feats of these indigenous entrepreneurs. Have a great read and share with us your valuable feedback. Cheers!

Dr A S Abhiraman Former Executive Director - Research, Hindustan Lever Ltd

Prof M Y Kamat Former Head, Food Engg & Technology Dept, UICT, Mumbai

Manas R Bastia

September 2012 | Modern Food Processing


Family Business Balaji Wafers Pvt Ltd ......................................................... 36 Desai Brothers Ltd ............................................................. 38 Gits Food Products Pvt Ltd ............................................... 42 Gujarat Tea Processors and Packers Ltd ............................... 44 Kohinoor Foods Ltd ................................................................ 46 Monginis Foods Pvt Ltd .................................................... 50 Rasna Pvt Ltd..................................................................... 52 Suguna Foods Ltd .............................................................. 56

Cover photo: Joshua Navalkar; Cover illustration: Sachin Pandit

Vadilal Industries Ltd ......................................................... 58 Weikfield Foods Pvt Ltd ................................................... 60

Enterprising Entrepreneurs

Guest Editorial Rupinder Singh Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation Ltd....................................................12

Sanjay Bhatia, MD, Hindustan Tin Works Ltd ................... 64 Sirajuddin Qureshi, CMD, Hind Agro Industries Ltd ........ 66 R S Kamath, CMD, Kamath’s Ourtimes Ice Creams ........... 68 Devendra Shah, Chairman, Parag Milk Foods Pvt Ltd ........... 72 Ajay Talwar, Jt MD, Signature International Foods ................. 76

In Conversation With

Women Entrepreneurs C K Ranganathan, Chairman & Managing Director, CavinKare Pvt Ltd ..........................32

Dr Deepa Bhajekar, MD, MicroChem Laboratory Pvt Ltd... 80 Swatantra Chhabra-Kalra, CEO, Truly Natural ................. 84 Geeta Bector, Chief Taste Officer, Cremica Foods ................ 86 Seema Jindal-Jajodia, Founder, Nourish Organic Foods ............ 88

Regular Sections Editorial ............................................................................ 7 News, Views & Analysis .................................................. 14 Technology & Innovation ................................................ 24 Technology Transfer ........................................................ 26 Projects ............................................................................ 94 Tenders ............................................................................ 95 Event List ........................................................................ 97 Book Review .................................................................. 100 Products ........................................................................ 101 List of Products ............................................................ 118 List of Advertisers ........................................................ 122

Highlights of Next Edition

Automation Trends Intelligent motor management: Integrating safety, preventing downtime in process industries ........................ 90

Strategy Agri-commodities marketing: Food services spurring institutional sales ................................................................ 92

Tips & Tricks Rotating equipment: Tips to use right bearing system for better performance ........................................................ 93

Event Preview

Special Focus: Food Safety Insight & Outlook: Alcoholic Beverages Details on page no. 97

International FoodTec India 2012: The all-in-one technology show for food processors .................................. 99

Note: ` stands for Indian rupee, $ stands for US dollar and ÂŁ stands for UK pound, unless mentioned otherwise

September 2012 | Modern Food Processing


FOUNDER & EDITOR, NETWORK 18 Raghav Bahl PRESIDENT & EDITORIAL DIRECTOR, TV 18 Senthil Chengalvarayan SENIOR EDITOR Manas R Bastia ASSISTANT EDITOR Rakesh Rao EDITORIAL TEAM Prasenjit Chakraborty, Mahua Roy, Marcilin Madathil, Avani Jain (Ahmedabad) ASSISTANT ART DIRECTOR Varuna Naik DESIGN Mahendra Varpe CHIEF PHOTOGRAPHER Mexy Xavier PHOTOGRAPHY Neha Mithbawkar, Joshua Navalkar BUSINESS CONTROLLERS Lovey Fernandes, Akshata Rane, Deepak Bhatia, Ashish Kukreti, Shwetha ME, Jayashree N, Israr Shaikh, Shefali Mahant


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Views and opinions expressed in this magazine are not necessarily those of Network18 Media & Investments Ltd (Network18)*, its publisher and/or editors. We at Network18 do our best to verify the information published but do not take any responsibility for the absolute accuracy of the information. Network18 does not accept the responsibility for any investment or other decision taken by readers on the basis of information provided herein. Network18 does not take responsibility for returning unsolicited material sent without due postal stamps for return postage. No part of this magazine can be reproduced without the prior written permission of the publisher. Network18 reserves the right to use the information published herein in any manner whatsoever. Printed by Mohan Gajria and published by Lakshmi Narasimhan on behalf of Network18. Senior Editor: Manas R Bastia Printed at Infomedia 18 Ltd, Plot no.3, Sector 7, off Sion-Panvel Road, Nerul, Navi Mumbai 400 706, and published at Network18, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai - 400 028. Modern Food Processing is registered with the Registrar of Newspapers of India under No. MAHENG / 2008 / 25262. Network18 does not take any responsibility for loss or damage incurred or suffered by any subscriber of this magazine as a result of his/her accepting any invitation/offer published in this edition. *Ownership of this magazine stands transferred from Infomedia18 Ltd (Infomedia18) to Network18 Media & Investments Ltd (Network18) in pursuance of the scheme of arrangement between Network18 and Infomedia18 and their respective shareholders and creditors, as approved by the Hon’ble High Court of Delhi and the necessary approval of Ministry of Information and Broadcasting is being obtained.

September 2012 | Modern Food Processing


GUEST EDITORIAL Rupinder Singh Sodhi


Rupinder Singh Sodhi Managing Director, Gujarat Cooperative Milk Marketing Federation Ltd

Food processing sector provides a platform to significantly transform the face of rural India


Modern Food Processing | September 2012

ood being the largest consumption category in India, food processing naturally gets into the league of largest industries. With huge supply advantage due to diverse agro-climatic conditions and wide ranging raw material availability, we have the potential to become the global sourcing hub. This is being supported by government policies in improving food trade and providing a conducive atmosphere for agriculture. The food market in India is estimated at over ` 9,100 billion and accounts for about two-third of the total Indian retail market. Demand for health foods, functional foods, and increasing penetration of organised retail would continue to drive growth in the processed food industry. Increasing demand is causing improvement in industrial infrastructure with growing number of mega food parks and integrated cold chains, technology upgradation, increasing assistance to food research centres and better quality control. Packaged processed food that had earlier been the forte of multinationals in India is now receiving enthusiastic participation from Indian companies too. There are several regional brands in India that are home grown and cater to specific tastes of a region. Indian players are not only building their brand equity but also gaining increasing sales in regular foods as well as emerging functional/health food segments. India is the largest producer of milk in the world and I would give all credit to the ‘operation flood’ and the co-operatives, who have worked relentlessly to increase milk production and improve efficiency. In dairy sector, unlike food processing industry, all the major players are home-grown co-operatives and not MNCs. This is worth appreciation as we are now able to meet the standards set by WHO for per capita availability of milk. Also, growth of milk production in India is higher than the world average, poising dairy as the biggest contributor in the food processing industry. Food processing sector provides a platform to significantly transform the face of rural India. A developed food processing sector will help overcome biggest challenges that India is facing such as low farmer income and high subsidy, high wastage along value chain, and poor hygiene & safety standards. As a part of food processing industry, it is our responsibility to promote nutrition foods, support backward integration, help producers get better returns, use upgraded technology to improve efficiency, and invest in infrastructure to take this industry to new heights. Magazines like Modern Food Processing can help us in all these endeavours by spreading awareness about issues, technology solutions, etc, and thus create synergy among various players.



Bosch Packaging Technology inaugurates new plant in Goa

Coca-Cola to invest $ 3 billion in India Coca-Cola India has announced that it will invest an additional $ 3 billion (approximately ` 1,65,000 million) in India through 2020 to further capture growth opportunities in the country’s fast-growing non-alcoholic ready-to-drink (NARTD) beverage market. With the new investment, Coca-Cola now plans to invest $ 5 billion in India from 2012 to 2020. Muhtar Kent, Chairman and CEO, The Coca-Cola Company, said, “Achieving continued sustainable, responsible growth in India is core to achieving our 2020 Vision of doubling system revenues in this decade. Our ongoing investment in India is focussed on delivering innovation, partnerships and a portfolio that enhances the consumer experience, ensures product affordability and builds brand loyalty to deliver longterm growth.” The company has already invested more than $ 2 billion in India since it re-entered the country in 1993. The new announcement brings the total investment number to $ 7 billion since re-entry into India.

Manohar Parrikar, CM, Goa, inaugurating the Bosch Packaging facility Bosch Packaging Technology India inaugurated the new manufacturing facility at Verna, Goa. The plant is built on 33,000 sq m land with an investment of ` 34 crore. The new plant will fulfill capacity expansion and meet the increasing demand of India’s fast-growing packaging market as well as international markets. With the state-of-the-art technology, the new plant will aim at increased localisation of new packaging machine production and make worldclass German technology affordable and available to the Indian market. It was inaugurated at an event presided over by Manohar Parrikar, Chief Minister of Goa, and Mahadev Naik, Minister of Industries, Government of Goa, in the presence of V K Viswanathan, Managing Director, Bosch Ltd & President, Bosch Group in India, and Friedbert Klefenz,

President, Bosch Packaging Technology, Germany. Speaking on the development, Viswanathan said, “Bosch sees India and the South Asia region as high potential markets for packaging technology particularly in the pharmaceuticals and food segments. This state-of-the-art manufacturing facility in Goa will meet the growing needs of the region through appropriate products and packaging solutions. The new facility will also generate good growth and employment opportunities for the people of Goa.” From a modest turnover of ` 2.5 crore in 2000, Bosch Packaging Technology, a division of Bosch Ltd, has grown with a 33.6 per cent CAGR and registered sales of ` 60.5 crore in 2011. It is poised to reach the landmark figure of ` 100 crore in the next few years. Today, Bosch Packaging Technology in India designs, develops, manufactures and markets form, fill and seal machines for flexible bag packaging, flow wrapping machines for confectionery and food applications. The subsidiary in India brings the global expertise to the Indian market. Till date, Bosch Packaging Technology India has sold over 1,200 packaging machines to leading names in the food, confectionery and pharmaceutical industries in India and international markets.


Nichrome opens R&D centre and office building Nichrome, a reputed name in packaging industry, has opened an R&D centre and office building. It covers a total area of 12,000 sq ft, having capacity to house 150 persons. The new R&D centre houses the complete engineering and design facility with hi-tech 3D modelling software, parametric design and product data management facility. The new facility has a training centre for conducting customer training programmes, a pouch and brand gallery. It is also equipped with a product and pouch testing laboratory. The new R&D Centre & the office building was inaugurated by E K Kumar, General Manager, Asia-Pacific, Tata Global Beverages Ltd. While inaugurating the new office, Kumar said, “The association of Tata Global Beverages Ltd dates back to 1985 when Tata Tea launched the first pouched tea in India using Nichrome machines. Nichrome first developed an electronic weighing system on its packaging machines for Tata Tea then; 17 years on and more than 70 machines later, Nichrome


Modern Food Processing | September 2012

L-R: S V Joshi, Chairman, Nichrome India; E K Kumar; and Harish Joshi, MD, Nichrome India is still a preferred packaging partner of Tata Global Beverages.” Established in 1948 in Pune, Nichrome ventured into the world of packaging in 1977 and since then has achieved a distinguished repute in the industry. With over 35 years of experience in design, development and manufacturing, and 5,000 installations across 40 countries, Nichrome has evolved as a leading brand for the packaging needs of the market.



Bühler launches UltraLine series of machines for rice milling

Anil Group forays into gelato parlour format

Bühler recently launched its new UltraLine series of machines for rice milling industry. The company calls UltraLine a technological triumph in the area of rice processing, which has brought about a revolution in the industry, achieving unprecedented levels of processing capacity and product quality. Some of the salient features of Ultraline series machine are high capacity, excellent polishing, performance at high capacity, energy-efficient operation, extremely low processing cost per tonne; and high head rice yield. The industry has already seen a trend towards the consolidation of milling capacities to improve cost efficiency. The highly competitive global environment demands high capacity paddy processing

Anil Group’s multi-cuisine restaurant brand Amazo will now serve gelato in a new format called Amazo Gelateria Parlour. The company has launched its parlours at Maninagar, Bopal and Café Cabana (Kensville Golf Academy) in addition to its existing chain of gelaterias in Ahmedabad. Apart from the existing offerings of gelato and sorbets, Amazo has recently launched new flavours of mango cheese cake, mango vanilla and Alphonso mango (sorbet). According to the company, “Our objective of venturing into gelato parlours is to serve gelatos to the premium taste lovers and connoisseurs of this recipe – people who know the difference between an ordinary ice cream and a gelato.” Avani Jain

lines with low processing cost. Bühler’s latest innovation UltraLine series machines consisting of UltraWhite whitener and UltraPoly polisher is the answer to these challenges. With the introduction of the UltraLine, Bühler has taken a step into the future. Energy efficiency, sustainabilit y and profitability are the challenges that Bühler’s customers are currently facing. Bühler’s rice R&D division aims at finding an integral approach to optimise energy use and increase the value added to the food chain. Ultraline brings new standards of quality to rice polishing. The technology, under continual improvement from Bühler, delivers important new features to improve processing capacity and product quality.



TÜV SÜD South Asia certified as ‘Type A’ inspection body

Monginis launches Verrines range of cakes

The National Accreditation Board for Certification Bodies (NABCB), a constituent of the Quality Council of India (QCI), has awarded TÜV SÜD South Asia with ISO 17020:1998 accreditation, which specifies requirements for the competence of bodies performing inspection and for the impartiality and consistency of their inspection activities. Under the new accreditation, TÜV SÜD South Asia will be commissioning inspections across the seafood sector, along with textile, leather, gas pipeline and infrastructure sectors. The company would also be issuing related inspection reports and/or certificates that would reflect if products/project activities are meeting the various customer and/or legal requirements. “We are delighted to have been awarded the ISO 17020:1998 accreditation by the NABCB. The

accreditation is a clear indication of the fact that our inspectors across India are technically competent to inspect products made by various manufacturers and projects carried in infrastructure industry,” said Niranjan Nadkarni, CEO, TÜV SÜD South Asia. Commenting on future plans of TÜV SÜD in India, Pankaj Jaiminy, AVP, Food Safety, TÜV SÜD South Asia Pvt Ltd, said, “We offer onestop food safety services ranging from testing, certification, inspections & training designed specifically for food industry, approved by FSSAI, Export Inspection Council etc and accredited by NABL, NABCB. We have food testing laboratories in New Delhi, Bengaluru and Mumbai. To scale up our operations in India, we will soon be inaugurating a food residue analytical laboratory in Delhi.” Mahua Roy

Monginis has come out with a new range of modern era cakes called Verrines (multiple layer cake) using new French style garnish, priced at

` 450. It comes in two variants – Fruit Harmony and Triple Choco Florentine. Zoher Khorakiwala, Chairman & Managing Director, Monginis Foods Pvt Ltd, said, “The target audience of Monginis is the middle-class. But we have been seeing a huge demand for aspirational products from this audience, who want ‘something different’. As a result, we have now gone up the value chain. This way we have been successful in presenting our products in an exclusive look to our customers.” Mahua Roy

September 2012 | Modern Food Processing





Hector Beverages enters the energy drinks segment

Organic Haus introduces natural sweetener

Hector Beverages recently launched Tzinga brand of energy drinks in three flavours – Mango-Strawberry, Lemon Mint and Tropical Trip. Priced at ` 25, the brand leverages its innovative packaging to deliver value to the consumer. The company flagged off the product in Mumbai, after a successful stint in Delhi and Bengaluru. Suhas Misra, Director and Head - Marketing, Hector Beverages, said, “Mumbai is the biggest energy drink market in the country and people here consume energy drinks not just as mixers but for functional reasons. We wanted to be absolutely sure that we get everything right here.” Tzinga has a combination of caffeine and guarana, a naturally occurring herb that helps in the process of body getting

energy without the crash that follows the high with most energy drinks. Also, Tzinga has ginseng, which has anticarcinogenic and anti-oxidant properties. It is presently available in 1,200 outlets in Mumbai. The company’s state-ofthe-art greenfield plant at Manesar Industrial Area is geared to deliver beverages in the innovative packaging, adhering to the highest quality standards. As per the founders, the idea of Hector Beverages was born seeing the visible difference between the beverage landscape in the developed world and that in India. Conceived in the US, with a vision of changing the beverage market in the developing world, the idea found root in the minds of the founding team – a set of individuals from Wharton, IIM Calcutta and MDI.

Organic Haus, one of the premier retail outlets stocking organic foods, recently introduced healthy sweetener Agave syrup, which is made from the extract of the wild agave plant. As opposed to refined sweeteners with high glycemic load that raise blood sugar quickly, this syrup is low on glycemic index, low on calorific content and high in fructose levels. These carbohydrates provides sweetness without the unpleasant sugar rush and unhealthy blood sugar spike caused by many other sugars. The unfiltered organic agave syrup contains many minerals and retains a natural and unique flavour, with a slight hint of a vanilla-like aroma. Mahua Roy


Blackmer offers energy-efficient sliding vane pump

New Chairman of GCMMF elected

Blackmer, a global leader in positive displacement and centrifugal pump and reciprocating compressor technologies, announced that the features of its XL series sliding vane pumps can improve overall efficiency and performance in lube oil applications. The design advantages of the XL series have resulted in improved performance, longer ser vice life and reduced maintenance requirements, while providing significantly reduced energy consumption in numerous transfer applications within a lube oil plant. XL series pumps are constructed of ductile iron that will withstand sudden thermal shock and stress well beyond the capabilities of cast iron pumps. All models are fitted with replaceable casing liners and end discs that allow easy

Vipul Chaudhary, 46, has been unanimously elected as the Chairman of Gujarat Cooperative Milk Marketing Federation (GCMMF). His nomination was proposed by the outgoing Chairman, Parthibhai Bhatol. The election was conducted by the Collector of Anand, in presence of 16 members who are Chairmen representing their district milk unions in the state. Chaudhary is the Chairman of Mehsana District Cooperative Milk Producers Union Ltd, Mehsana, popularly known as Dudhsagar Dairy since 2005. Chaudhary said, “It is an honour to lead an institution like the federation, which was founded by Dr Verghese Kurien. I would endeavour to ensure that the federation deployed the highest quality of professional management to achieve growth plans.”


Modern Food Processing | September 2012

rebuilding of the pump without the need to remove the pump from the piping. The XL models are available in 1.25-, 1.5-, 2-, 3- and 4-inch port sizes with capacities from 5 to 345 gpm (19 to 1,305 lpm). The 1.25- and 1.5-inch models have NPT-tapped ports and are capable of running at motor speeds up to 1,750 rpm. The 2-, 3- and 4-inch models have flanged ports. S t a n d a r d elastomers including FKM O-rings with optional Buna-N or PTFE elastomers are also available. A wide variety of mechanical seal components and vane materials are optional as well. Mounting options include base-mounting with helical gear reducers for all sizes or an integral bracket for direct mounting to a NEMA C-face motor for the XL1.25 and XL1.5 models.



Dinnissen facilitates production of convenience foods

Beam Global launches Teacher’s Origin value-added pack

Working in close collaboration with Coperion GmbH, Germany, the Dutch company, Dinnissen BV, has developed a new production line for the food industry. Going by the name of Magi-N.ext, this new production line permits the production of a wide range of preserved and particularly wholesome and healthy convenience foods. What is quite special about these new, crispy products is their high content of fresh fruits or vegetables. Performing a key function in this production line is the ZSK MEGAvolume PLUS twin-screw extruder featuring 54 mm diameter screws. It has been custom-made for this application. The starch components of the various recipes are gelatinised by means of an extrusion cooking process. The extruder produces a homogeneous mixture of all the constituents of the recipe and to reduce the moisture entrained by the fresh

Beam Global is offering exclusive Value-Added Pack (VAP) to its consumers for its premium Scotch whisky Teacher’s Origin. With this promotion, consumers can avail of an exclusive traditional malt glass on purchase of Teacher’s Origin. Harish Moolchandani, CEO & Managing Director, Beam India & ISC, said, “Beam is crafting spirits that stir the world. Teacher’s Origin is one of our finest Scotch whisky blend in our portfolio and with the new introduction, we have made the Scotch whisky enthusiast closer to the malt experience. We are confident; the new promotion pack will further strengthen Teacher’s Origin demand and the Teacher’s portfolio.” Teacher’s Origin VAP comes in an elegant style black box containing a traditional imported malt glass and is priced at ` 1,810 for a 750 ml bottle in Delhi; ` 2,400 in Mumbai ` 1927 in Bangalore and ` 2,250 in Kolkata.

products such that directly expanded, easily manageable products can be obtained at the pelletising stage by a centric pelletiser ZGF 70. To this end, Coperion’s ZSK MEGAvolume PLUS is equipped with a newly configured process section having an overall length of 10 barrels and featuring two processing zones. The extrusion cooking process takes place in the first zone, while in the second zone the moisture content is reduced with the aid of degassing in conjunction with expansion at the nozzle. Like the entire production line, both the ZSK itself and the downstream ZGF-centric pelletiser meet all food processing standards. The ZSK is first fed with a separately produced premix of the powdered ingredients of the convenience food – eg flour from maize, wheat, rye etc. The desired free-flowing fresh food components – eg finely grated carrots or nuts – may also be added to this premix.



Global aseptic packaging to grow 24 per cent in next 5 years

Leonidas promotes its range for International Chocolate Day

The world market for aseptically packed products amounted to 123 billion litre in 269 billion packs during 2011, according to the new ‘Global Aseptic Packaging’ report from food and drinks consultancy Zenith International and packaging experts Warrick Research. Volumes have grown by just over 5 per cent a year since 2008, with South/South East Asia achieving the fastest rise at 22 per cent a year. White milk accounts for 39 per cent of aseptically packed products, with beverages responsible for 37 per cent and other dairy or food products making up the remainder. Aseptic filling has yet to make a significant impact in food markets, but there are some established niche applications – sauces, tomato products and baby food – that are important new areas of development. “The market for aseptic packaging developed in Europe and the industry supplying it has been centred on Europe. This report shows the market shift to Asia in the past four years and raises the prospect of this continuing in the next few years,” commented David Warrick, Director, Warrick Research Ltd. “At a time of economic recession in much of the world, the aseptic packaging market has grown at over 5 per cent a year in the past four years as the technology is well-positioned to supply the needs of new markets and applications,” added Esther Renfrew, Market Intelligence Director, Zenith International Ltd.


Modern Food Processing | September 2012

With International Chocolate day festivities, Leonidas is promoting its wide array of products. Ho t C h oc o l a te Pyramides – Caramel flavour, Gianduja Collection and Dark Chocolate Spread – are some of the premium products offered by this Belgian chocolate maker. The company iterates that chocolates have their own benefits; the dark chocolates are considered good for health, as they help to balance cholesterol levels, are high in antioxidants, anti-depressant and act as a mild stimulant as well as enhance one’s mood.



Wrigley launches mints in new packaging Wrigley recently launched sugar-free mint range – Doublemint Mints. With this launch, Wrigley’s Doublemint brand now includes both chewing gum and mints in its portfolio that appeal to a wider range of consumers across all age groups. The packaging is attractive in a tin pack and priced at

` 60 for 35 mints. According to the company, the new product is targeted at people whose on-the-go lifestyle demands a breath-freshening product that truly delivers and is perfect for those who prefer to be stylish and image-conscious. Wm Wrigley Jr Company is a recognised leader in confections with a wide range of product offerings.

Waitrose world-first HFO chillers in South London store land national award for Klima-Therm and Frascold Recently, a world-first in refrigeration technology, which harnesses the latest generation low global warming Hydrofluoroolefins (HFO) refrigerants in a working store in London, has won Klima-Therm and Frascold a national UK award. The Italian-made Geoclima chillers are based on Frascold reciprocating compressors and operate on refrigerant HFO R1234ze (Solstice L13) from Honeywell. The compressors were tested on the HFO refrigerant in Frascold’s research and development centre at Rescaldina, near Milan, before being supplied to chiller manufacturer Geoclima, and then onto Klima-Therm for installation and commissioning at Waitrose’ store in

Bromley, south-east London. R Selvaraj, Director, Frascold India Pvt Ltd, said, “This award is the proof for Frascold’s ability to invent and develop new technology compressors to suit new generation refrigerant, which will substantially reduce global warming effect. In future, we plan to keep on developing new compressor for better energy efficiency to suit zero global warming effect refrigerant.” Frascold believes that performance with HFOs can be significantly improved with further optimisation, including refinements to the compressor valve plate design, motor sizing and reducing pressure losses through the compressor. Avani Jain


Barista introduces Calzones at its outlets Laying out new additions in the menu, Barista recently introduced Calzones to complement the monsoons. Calzones are hallmark of Italian cuisine and gel well with hot brews like coffee and other soothing beverages. Barista is presenting them in two variants. Chilli Cottage Cheese Carne Calzone is a crisp and soft baked Calzone filled with cottage cheese and chilli con carne. It is available for ` 89. And Chilli Chicken Cheese Carne Calzone is filled with cheese and chicken chilli con carne, and available for ` 95.



Innovative probiotic combos released by Chr Hansen

Bacardi names new Regional President of Asia-Pacific

A new and extensive technology platform by Chr Hansen makes it possible to combine probiotics with other natural ingredients. It has developed two biotechnological breakthroughs to address gut health by way of innovation in food science. Its new probiotic chewable tablet combines Lactobacillus L casei 431 and vitamin C and, which forms an ideal dual action combination for immune support. “In another development, with the combination of the probiotic strain LGG and ORS, we have created a triple action product for tackling diarrhoea. Not only is the duration of diarrhoea reduced, but the product also helps recovery from dehydration and supports to restore a healthy intestinal flora,” explained Charlotte Beyerholm, Marketing Director, Human Health & Nutrition Division, Chr Hansen. The company had earlier launched a combination of BB-12 and carefully selected fibre, to create a 2-in-1 concept to tackle constipation. “Vitamins, minerals and natural extracts are a perfect fit with the well-established health areas of probiotics. We offer full support in helping our customers select the ingredient, which fits their product portfolio best,” she adds. Chr Hansen is a global bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. Mahua Roy


Modern Food Processing | September 2012

Bacardi Ltd, one of the largest privatelyheld spirits companies in the world, announced the appointment of Siddik Tetík as Regional President of AsiaPacific. Based in Hong Kong, Tetík will manage the execution of the overall commercial strategy for the Asia-Pacific region, as well as the general management of the diverse business comprising 19 countries including India, Australia, New Zealand, Greater China, and countries within North and South East Asia. Tetík succeeds Harold Dyrvik who is retiring after more than seven years leading the commercial operations of Bacardi in Asia-Pacific to double-digit annual top-line growth.


Mastersizer 3000 enhances dry powder particle sizing process New experimental data published by Malvern Instruments illustrates the realworld capability and flexibility of the Mastersizer 3000 laser diffraction system for the particle size measurement of dry powders. Equipped with the unique Aero S dry dispersion unit, the Mastersizer 3000 breaks new grounds in dry powder particle sizing. This summarises a series of studies that demonstrate how Mastersizer 3000 deals equally efficiently with materials ranging from pigments to milk powder and coffee, delivering effective dispersion without particle damage, even for fragile materials. Compared with other laser diffraction systems it significantly broadens the range of materials and applications to which this convenient measurement technique can be applied. Dry particle size measurement is efficient and especially useful for moisture-sensitive materials. And since it requires no dispersants it is environment-friendly. However, it relies on efficient dry dispersion of the sample, requiring sufficient dispersive energy to completely deagglomerate the sample but without inflicting particle damage. The modular design of Mastersizer 3000’s Aero S dispersion unit provides options for controlling dispersion that include an adjustable hopper, different feed tray designs and a choice of two different venturis. The standard venturi has no impaction surfaces and uses shear forces to disperse the sample, while the high energy venturi uses impaction to achieve more aggressive dispersion. The new data illustrate the suitability of different configurations of the Aero S for widely differing materials.


Modern Food Processing | September 2012

Bosch’s new case packer protects fragile and easily breakable glass jars Bosch Packaging Technology presents a new application of its Elematic 3000 S case packer, which is engineered to handle and place glass jars into tray and hood secondary packaging. This version of the machine was designed by Bosch to meet the needs of Rapunzel Naturkost, the German manufacturer and supplier of organic products. It suits manufacturers’ needs for an efficient and reliable secondary packaging system for their glass products. Designed to protect fragile and easily breakable glass jars, and reduce the risk of downtime, the machine parts that come into contact with product are made of plastic. In addition, the machine’s infeed is surrounded with protective covers, eliminating the risk of jars falling to the floor and breaking. Thanks to the wrap around technology, jars are gently but tightly packed, minimising the risk of product damage as they are transported to retailers. The case packer Elematic 3000 S can be easily adjusted to match the preceding filling machine’s speed, without affecting efficiency on the production line. Jars are transported from the filling machine to the Elematic 3000 S via two lanes, with each lane carrying a maximum of 95 jars per minute. The machine also features a special grouping system, which includes an accumulation area to help regulate the delivery of products to the machine, and ensure that product flow is consistent. The modular design of the Elematic 3000 S combines a packaging tray with lid and a full wrap around system, enabling the operator to switch quickly between the two formats and speeding up changeovers. The machine is capable of packaging a variety of different sizes, including 250, 400, 500 and 750 gm jars. The design of the machine is transparent, allowing operators to quickly identify any issues. To facilitate repairs when necessary, all parts of the machine can be easily reached.

Omron’s NJ-Series MAC integrates multiple controls Omron Industrial Automation has released a new class of controller, Machine Automation Controller (MAC), supported by Sysmac Studio machine automation software. Omron’s NJ-Series MAC is created to integrate multiple, specialised controllers - motion, logic, sequence, vision, operator safety and RFID tracking – with exacting system synchronisation to deliver high performance throughput on a single controller. Different from conventional controllers and platforms, Omron’s NJ-Series MAC takes a fresh approach to resolve the integration of control technologies without degrading performance. At its simplest, the NJ-Series provides one controller for motion, logic and vision. Sysmac Studio software with a true Integrated Development Environment (IDE) supporting programming, configuration, simulation and monitoring; all accessed by one connection to networks optimised for factory automation information (EtherNet/IP) and real-time scheduler to manage motion, network, and the user application updates at the same time to ensure perfect synchronisation. Updating all three in the same scan is unique to NJ-Series MAC.


ClamPAC reduces food processors’ integration complexity Adept Technology, a leading provider of intelligent robots and autonomous mobile solutions, has introduced of the Adept ClamPAC. This robotic Packaging Automation Cell (PAC), which gently packs clamshells into cases at high speeds, is designed to reduce the total cost of ownership by delivering a standardised, fullyintegrated solution that can be dropped into any line. ClamPAC reduces food processors’ integration complexity and deployment time while providing the flexibility, dexterity and speed of a world-class robotic solution.

New metal detector aids flexibility and line efficiency Mettler-Toledo Safeline has launched the new ASN 9000 metal detection system utilising its Profile search head technology. The ASN 9000 range incorporates multi, ultra-high and tuned frequency technology to deliver the highest levels of detection to ensure optimum inspection of all product types including high moisture content and metallised film packaging. Compliant with Global Food Safety Initiative (GFSI) standards, including British Retail Consortium (BRC), International Food Standards (IFS) and Food Safety System Certification (FSSC) 22000, the ASN 9000 enables food manufacturers meet and exceed regulations, reducing the risk of product recalls and enabling exports. To increase detection sensitivity, the ASN 9000 incorporates a powerful dual-level sensitivity boosting software algorithm. The advanced system segregates small signals generated from metal contaminants from those generated by the product itself and amplifies these signals to a level where they become detectable. This increased amplification allows detection of all metal types including ferrous, non-ferrous and stainless steel in products that are dry or with high moisture content. Products with these characteristics are often described as having a ‘product effect’ as they can influence the sensitivity of a metal detector in the same way as a piece of metal. The ASN 9000 software features a single pass automatic set-up routine which allows products to be programmed in a matter of seconds. A product-memory facility with the capability to store up to 100 settings enables users with multiple products to easily inspect their entire product range with the one metal detector. Users can also programme the ASN 9000 to specifically detect one type of metal in preference to other metal types.

Inspection process in production line made easy by In-Sight 7010 The launch of ClamPAC marks the first product to be released by Adept’s new packaging solutions group. The group is focussed on delivering standard pre-engineered cells that perform specific application tasks. Each model of PAC, including the Adept ClamPAC, is built upon Adept’s intelligent robotic products. ClamPAC is a standardised modular system that Adept Packaging Solutions adapts to each customer’s production line. Before delivery, customer-specific modifications are made based on the size and design of the clamshells, the case sizes and the speed of the line. This approach makes it faster and more cost-effective for customers to deploy a robotic solution for case packing clamshells.

Cognex Corporation, the world’s leading supplier of machine vision systems, has introduced the In-Sight 7010, an entry level vision system developed specifically for inspection tasks where vision sensors are too limited and a standard vision system may not be cost-effective. In-Sight 7010 has been designed to make deploying a vision system easier than ever before. It is a completely self contained vision system that includes autofocus optics and integrated lighting in a compact IP67 rated industrial housing. Applications can be configured quickly using the intuitive EasyBuilder user interface. The vision library on the In-Sight 7010 has been simplified to focus on the tools most frequently used in straightforward vision applications. “We are excited about the In-Sight 7010. We believe it will open up a new range of applications where vision systems can be applied,” said Bhaskar Banerjee, Business Unit Manager, Vision Systems. He also added, “The In-Sight 7010 can be taken right out of the box and put straight on the production line with minimum time, cost and effort.” The built-in autofocus capability of the In-Sight 7010 makes it ideal for production situations requiring regular part changes, or applications that require the vision system to be placed in hard-to-reach spaces where manual focus adjustment would be difficult.

September 2012 | Modern Food Processing



TECHNOLOGY OFFERED As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies. We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration.

Beverage maker An Indian firm is offering ‘three-in-one’ beverage maker, which is a portable kit that allows the user to simultaneously make three functional beverages as per requirement. Using this, the consumer can set up three different types of fermentation simultaneously at one particular temperature. Areas of application Beverage industry Forms of transfer Technology licensing

Chocolate manufacturing technology An Indian firm provides chocolate manufacturing and snack extrusion technolog y with machiner y. The firm supplies chocolate machines like chocolate conches, chocolate enrobers with cooling tunnel, one shot chocolate moulding machines, chocolate storage tanks, etc. The machines are manufactured using European technology. Areas of application Chocolate manufacturing Forms of transfer Consultancy, technical services and equipment supply

Food-paste moulding machine A Thailand-based firm offers a food-paste moulding machine that produces cylindrical-shaped food paste with both ends sealed. This machine enables faster production of food paste with consistent size and hygiene, which increases business potential in bigger markets both locally and abroad.


Areas of application It is useful in food processing industry where the food products of cylindrical shape are required Forms of transfer Technology licensing

Food processing machinery An Indian firm offers all machinery for processing fruits, vegetables, poultry, meat and fish. Manufactured in Europe, the machinery is easy to use and makes high-quality food products. It also offers ice-making machines. Areas of application Food processing, agro-based industries Forms of transfer Consultancy, equipment supply, turnkey

Liquid glucose An Indian firm offers a novel bio-process technology for liquid glucose production. The company has made a significant progress in technical advancement of the process. Area of application Only for food and confectionery Forms of transfer Consultancy, technology licensing

Sugarcane juice powder (dried) An Indian firm offers technology for making sugarcane juice powder using spray drying technique. It is a natural, healthy, safe and nutritious product from sugarcane. Areas of application Food & beverages sector Forms of transfer Consultancy, technology licensing

Modern Food Processing | September 2012

Technology for milk, fruit and cereal-based products An Indian firm offers technology for processing milk products, fruit & vegetable products and ready-to-eat & ready-to-cook food products Areas of application Food processing industry Forms of transfer Consultancy, subcontracting, joint venture, technical services, capacity building, technology licensing, equipment supply, turnkey, others

Technology for natural dyes/oleoresins An Indian firm provides assistance in the manufacture of oleoresins/natural colour extracts using latest technology. Area of application Food colours/natural dyes Forms of transfer Consultancy, technical services, turnkey

Vacuum sealer and gas injection machine A Thailand-based company is providing technology for preserving and extending shelf-life of food products. Proper packaging is critical for avoiding food spoilage. The vacuum sealing and gas injection technique prevents contaminating microbes to enter the container, thereby increasing the shelf-life of the product. Areas of application Fo o d processing and agro-based industries Forms of transfer Technology licensing


TECHNOLOGY REQUESTED Coconut milk beverage An Indian entrepreneur is interested in acquiring the technology for producing & processing coconut milk beverage. Areas of application Food processing industry Forms of transfer Consultancy

Corn processing An Indian company is looking for a complete proposal/project report to set up a dry milling corn processing plant in Andhra Pradesh. Targeted finished product is tinned corn, pop corn, corn flakes etc. It is also interested to import similar kind of plant & machinery to set up the same in India. Areas of application Corn processing industry Forms of transfer Others

Extruder pilot plant An Indian company is seeking the extruder pilot plant for manufacturing processed cereal-based weaning food. Areas of application Infant food, supplementary food, weaning food Forms of transfer Others

Food processing equipment An Indian company is seeking technology and equipment for processing of fruits, vegetables and other related products.

Area of application Food processing industry Forms of transfer Others

Areas of application Food processing industry Forms of transfer Others

Food preservation

Rice husk ash to silica precipitates

A Thailand-based food and fruit preserved trading firm is looking for efficient technology to extend the shelflife and preserve food and fruit. Areas of application Food processing industr y, confectionery industry, pastry industry Forms of transfer Others

An Indian company is seeking the technology to convert rice husk ash into some useful matter like silica precipitate, as the rice husk is rich in silica content. Areas of application Agro-based mills, which burn rice husk for internal purposes Forms of transfer Others

Fruit drinks-doy pack

Spice grinding and processing plant

A firm from UAE is interested in acquiring the technology for manufacturing fruit juices and drinks using optimum formulation technology. The firm needs technology providers, consultants and price quotes for the project based on turnkey & know-how. Areas of applications Food processing industry Forms of transfer Others

Juice and food processing A company based in the UAE proposes to establish a food processing plant that would help process fruit juices, jam/jelly, juice concentrates & pulp. Through this plant, the company also wishes to obtain valuable by-products like cattle feed, fertiliser and raw materials for plywood.

An Indian firm is seeking to set up a spice plant and requires turnkey project consultants for the same. Areas of application Food processing industry Forms of transfer Others

Virgin coconut oil production A Thai entrepreneur is interested in acquiring the technology for production of virgin coconut oil. He plans to set up a coconut oil production line with technical co-operation from technology providers. Areas of application Food processing industry Forms of transfer Others

Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, Asian and Pacific Centre for Transfer of Technology (APCTT) of United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), APCTT Building, C-2, Qutab Institutional Area, New Delhi - 110 016, Tel: 011-3097 3758 (Direct), 3097 3710 (Board), Fax: 011-2685 6274, E-mail:, Web:, For more information on technology offers and requests, please log on to and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interaction between buyers and seekers of technologies across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.

Share and Solicit Technology The mission of Modern Food Processing is to spread the technology culture. Here is an opportunity to be a part of this endeavour by sending your technology on offer or technology requirements. If you belong to any of these two categories, you are invited to furnish the techno-commercial details for publication. The write-up needs to be as per the format of this section with information about the particular technology offered or requested, its areas of application and forms of transfer. Contact us: Modern Food Processing, Network18 Media & Investments Ltd, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai 400 028.Tel: 022-3024 5000, 3003 4672 l Fax: 022-3003 4499 l Email:


Modern Food Processing | September 2012

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A strong desire to succeed and ability to take risk are qualities an entrepreneur should be armed with

Courtesy: CavinKare Pvt Ltd

…says C K Ranganathan, Chairman & Managing Director, CavinKare Pvt Ltd. In an interaction with Prasenjit Chakraborty, he opines that it should be the endeavour of the younger generation to make the organisation better than what it is now.


Modern Food Processing | September 2012

C K Ranganathan

Personal care and food products are two different entities. Interestingly, CavinKare excels in both the fields. How did you achieve this? I believe a product is a product no matter what it is. And if one has the competency to build an excellent product, it does not matter what category that product falls under. We have a great team that has two sets of technical understanding, one for personal care and the other for food products. Essentially, it is business. There are a lot of other leading FMCG companies, which are also dealing in both these segments. I do not think it is difficult as long as one focusses on the production capabilities.

Tell us about one decision that you took in the recent past, which is helping your business to grow. Initially, when we started the dairy division, we only played with the usual product, ie regular milk. Some years into the business, we decided to innovate and make something different. It was a challenge to the whole team and we came up with the UHT milk product, Cavin’s Pure + UHT Milk available in pouch format with a shelf-life of up to 120 days. The product has been a revolutionary one as many outlets can stock or store the products without having to worry about refrigeration. Consumers certainly benefit from this because milk is available at any time of the day and it is also a boon to retailers who want to sell milk without bearing costs for refrigeration. This, I think, is a big contribution in the food processing industry. I would like to call this a company decision more than a personal decision to help the company grow.

Did you face any failure that you took as a lesson and ultimately helped you to emerge as a successful businessman? Yes, there certainly have been challenges during which we had to take strong decisions. In 1993, Manmohan Singh, the then Finance Minister of India

announced that small-scale companies had to pay excise duty on par with large-scale companies. This meant there would be no more differentiation between small-scale companies and the industry biggies, and we had to compete with the giants. Many small players sank during this time, not being able to alter their pricing strategies efficiently. This was a blow to us as well. However, we took this as a challenge and decided to improve our quality instead of changing price points. We hired some good professionals from leading institutions in our team to strengthen the organisation from within. This decision certainly paid off, and I think, we are the lone survivor of that period.

What were the initial difficulties you faced and how did you overcome those? Initial difficulties we faced were fundamentally about how to survive during our formative years. There was a time (for about 4-5 years) when we were literally surviving hand to mouth and paying salaries to people we had hired was getting difficult. We faced pressure to do something immediately as sales of our initial shampoo product were dwindling per month. We received feedback from retailers that other companies were diluting their quality and passing on products to retailers to gain more margins in the market. But we decided not to compromise on our quality. Instead, we introduced a consumer scheme wherein every consumer who returned a used Chik shampoo sachet would get a shampoo sachet free. This scheme garnered great response for us in the market. The demand picked up soon, and in three months we were back to making profits.

What is your plan to contribute more to the food processing industry? India’s economy is certainly developing and we believe that there is significant requirement and opportunities to grow and provide more to this economy. We

What is your expectation from the next generation? My expectation from the next generation is that they should understand the responsibility of building an organisation that revolves around its stakeholders – consumers, shareholders, vendors and everyone involved in the process. If this is understood, it would be an asset for future leaders. It is important that everybody has to make it better than what it is today, and always aim to perform better in the market.

According to you what are the essential qualities required to become an entrepreneur? According to me, the most essential quality an entrepreneur should possess is powerful commitment; commitment not only to oneself, but to all the stakeholders. A strong desire to succeed and the ability to take risk are also excellent qualities an entrepreneur should be armed with.

What makes you to take a route, which was less travelled? The road more travelled has more traffic and congestion, so I decided to take the road less travelled. It is a difficult decision but you can succeed by carving your own path. I am happy that I chose this path.

are looking at product opportunities in the agricultural sector as there is going to be considerable growth in the rural markets. We will continue providing excellent quality products to our consumers as we have always done. Email:

September 2012 | Modern Food Processing


An invite that rewards as well... Dear Reader, ‘Modern Food Processing’ solicits original, well-written, application-oriented, unpublished articles that reflect your valuable experience and expertise in the food processing industry. You can send us Technical Articles, Case Studies and Product Write-ups. The length of the article should not exceed 1500 words, while that of a product write-up should not exceed 100 words. The articles should preferably reach us in soft copy (either E-mail or a CD). The text should be in MS Word format and images in 300 DPI resolution & JPG format. The final decision regarding the selection and publication of the articles shall rest solely with ‘Modern Food Processing’. Authors whose articles are published will be sent a complimentary copy of that particular edition. Published by Network18 Media & Investments Ltd, ‘Modern Food Processing’ one of the leading monthly magazines exclusively meant for producers and user fraternities of the food processing industry. Well supported by a national readership of over 80,000 and our strong network of 26 branch offices across India, this magazine reaches out to key decision makers among the Indian manufacturers of food processing products, machinery and allied sectors. Brought out in association with Hong Kong-based Ringier Trade Publishing Ltd (one of the world’s largest trade publishing houses with more than 200 special interest titles and offices in every major country), it ensures that advertisers are able to promote their products and services across the globe at no extra cost. So get going and rush your articles, write-ups, etc… Thanking you, Yours sincerely,

Business Insights •Technologies•Opportunities

Manas R Bastia Senior Editor Network18 Media & Investments Ltd ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W) Mumbai 400 028 India

D +91 22 3003 4669 T +91 22 3024 5000 F +91 22 3003 4499 E W


BALAJI WAFERS PVT LTD The wafer sultans


DESAI BROTHERS LTD Celebrating ethnic flavours


GITS FOOD PRODUCTS PVT LTD Offering quick fix meals


GUJARAT TEA PROCESSORS AND PACKERS LTD Brewing success for over a century


KOHINOOR FOODS LTD Spreading a distinct aroma of possibilities


MONGINIS FOODS PVT LTD Baking a success story


RASNA PVT LTD Of flavours, colours and more


SUGUNA FOODS LTD Breeding growth through integration


VADILAL INDUSTRIES LTD Variety and value in one scoop


WEIKFIELD FOODS PVT LTD ‘Mushroom’ing growth prospects



DR DEEPA BHAJEKAR MD, MicroChem Laboratory Pvt Ltd Striking the right balance in ‘testing’ times SWATANTRA CHHABRA-KALRA CEO, Truly Natural Epitomising ‘never give up’ approach

ENTERPRISING ENTREPRENEURS SANJAY BHATIA MD, Hindustan Tin Works Ltd Nurturing the ‘can’ do spirit


SIRAJUDDIN QURESHI CMD, Hind Agro Industries Ltd Setting a benchmark in meat processing


R S KAMATH CMD, Kamath’s Ourtimes Ice Creams A man of ‘fresh’ ideas


DEVENDRA SHAH Chairman, Parag Milk Foods Pvt Ltd Milking profits with a prudent approach


AJAY TALWAR Jt MD, Signature International Foods Giving a modern touch to kneaded products


GEETA BECTOR Chief Taste Officer, Cremica Foods “India, besides being democratic, offers supportive environment to women entrepreneurs”


SEEMA JINDAL-JAJODIA Founder, Nourish Organic Foods “We work towards providing gainful employment to women from surrounding villages”


September 2012 | Modern Food Processing


FAMILY BUSINESS Balaji Wafers Pvt Ltd

The wafer sultans Do the names ‘Balaji’, ‘Virani family’ sound too familiar? Well, if you believe this is about a TV serial, think again. Here we are referring to the fascinating journey of a more than 30-year old company, Balaji Wafers Pvt Ltd, which switched from the cafeteria business to that of potato chips and namkeen products. In the diverse Indian market for packaged potato chips and snacks, Balaji Wafers has been way ahead of its competitors with its quality and variety of products. Photo: Nikhil Patel

Avani Jain


n the diverse market for packaged snacks, every region has its speciality and local favourite, which result in entry barriers. However, companies such as Balaji Wafers Pvt Ltd have successfully dealt with all the challenges to emerge as a clear winner. The company has created a brand name for itself not only in its home state Gujarat but also all over India by becoming a household name for potato chips and namkeen products in the country. Commenting on the demand for snack food products in the country,

Chandubhai V irani, Managing Director, Balaji Wafers Pvt Ltd, says, “The total demand for snack foods in the food processing segment is 10 per cent. This demand is increasing tremendously due to rising income levels and travelling time of consumers. Also, the affordable rates and good quality of ready-to-eat products drive customers to buy such products. The company’s share in the snack food industry is nearly 70 per cent.”

The success story Now, a wafer giant, Balaji Wafers had a humble beginning. Virani avers, “We

HUMBLE BEGINNING In 1974, when Chandubhai Virani was 17 years old, he was meeting ends by working as a canteen boy at Rajkot’s Astron Cinema for ` 90 a month. Virani’s then employer outsourced the canteen business to him and his brother. From the ramshackle canteen, Balaji has grown to a group that boasts of three plants – two in Rajkot and one in Valsad – with a turnover of more than ` 600 crore. Though one of the most successful businessmen himself, he still calls his former employer as Seth. This simple yet hardworking entrepreneur along with the other members of Virani family brought Balaji to the position where it is today.


Modern Food Processing | September 2012

came to Rajkot from Jamnagar in 1974 to run a canteen in Astron Cinema hall on a contract basis. Then we opened a canteen in Kotecha High School, and after realising the immense potential the business offered, we started processing potatoes at a small level at our house. That time, we used to process 80-100 kg of potatoes every day. In 1989, we invested nearly ` 10 lakh for setting up a small unit, with an area of 1,000 metre in Aji GIDC. Later, we shifted to the present plant located at the outskirts of Rajkot, spread over an area of 85,000 sq m. Today, the turnover of the company is more than ` 600 crore as against ` 4 crore in 1992 and it boasts of three plants, with 17 products in its portfolio.” Talking about the turning point in business, Virani says, “The major turning point for the company was the establishment of semiautomatic processing line during 1992. We also focussed on reducing the oil content in the chips. Further, with new generation joining the business, vital changes in products became the norm.”

Balaji Wafers Pvt Ltd

Overcoming the challenges The road to success is fraught with challenges and success never comes easily. Virani notes, “When we started initially, no one supported us. I did not have the required capital to run the business. I had a decision to make as to whether to continue or leave the business, and I decided to continue. There was a time when I handled the whole business on my own without any family support. I did everything from choosing potatoes and dal to making chips and selling it.” He adds further, “During the period 1989-1992, we also faced hostile conditions from the raw material suppliers and retailers. If we approached the suppliers saying that the raw material was not good, they asked us to throw it. Then in order to make quality products, we bought a semi-automatic plant in 1992 for ` 50 lakh. But unfortunately, the machine did not work even for six months. So again, we faced a major crisis situation.” On difficulties faced by family-run businesses, Virani says, “It is difficult to get the consent of all the family members on one matter. You can control your staff but not your family members.” Thus, the company, which is now a leader in its space, also had its share of ups and downs. Believing in the saying ‘When the going gets tough, the tough gets going,’ Virani avers, “It is only after facing tough situations and committing mistakes, that a person learns to find solutions. So, when I came across hostile suppliers and retailers, I tried to find new ones and spoke to

UP CLOSE AND PERSONAL Chandubhai Virani, Managing Director, Balaji Wafers Pvt Ltd, describes how he tackles tough times and the business values that he wants the young generation to adhere to. Motivational source: I always believe that team work is important for the success of the business. So, team work has always motivated me. Tough decision: In my life, there is no place for words like ‘tough or difficult’. This is because, I believe that if you want to become successful, you have to successfully deal with all the small and big problems Business etiquette that you value the most: Honesty; I always tell the consumers, especially kids, that they should eat our products as snacks and not as food supplement. One thing you like the most: I love animals and have gaushala at the manufacturing facility in Rajkot. Message for young entrepreneurs: Do more than what others expect from you and live in the present, without worrying about the future.

them for hours to find a solution. For almost 15 years, I ran the business at bare minimum profits. When the semiautomatic plant failed in 1992, I studied the various machines available and made new machines in-house. Later, the entry of new generation also helped in solving most of the problems. The younger generation had education and we had practical experience. Together, we climbed the ladder of success.” Thus, difficulties indeed played an important role in the growth of the business. “Taking right decisions at the right time can be regarded as a major factor in our success. Our main motto is not only to earn money but serve quality products to our customers,” adds Virani. Winning

Photo: Nikhil Patel

the heart by quality and great taste is the success mantra for the Balaji Group.

Nurturing family values Being the first generation entrepreneur himself, Virani notes, “I want the new generation to be passionate about the business as even today, I come to factory when it is closed. I make sure that I visit the manufacturing area more than once during the whole day. The younger ones in the family also need to understand the importance of team work as business is not a one-man show and demands everyone’s support.”

Defining the future Crisp, crunchy and irresistible – the company was in the quest of these features when it set out to search for the perfect potato chip. At present, the company is faring well, and has finally reached its goal. Virani concludes, “The demand for wafers and namkeen is huge. This business has bright future and can scale new heights, if the young generation shows the desire and passion. By generating confidence among the suppliers and retailers, and consistently delivering quality products, this business can undoubtedly grow.” Email:

September 2012 | Modern Food Processing


FAMILY BUSINESS Desai Brothers Ltd

Celebrating ethnic flavours

Courtesy: Desai Brothers

Offering the goodness and splendour of traditional Indian cuisines with delicious varieties of processed ethnic foods, Mother’s Recipe has been true to its tagline, ‘Discover the taste of tradition’. Desai Brothers Ltd (DBL), the owners of the brand, ventured into ethnic food business with the sole objective of becoming a national leader in this sector. Strong emphasis on networking with growers, and equally strong distribution network have made Mother’s Recipe one of the leading brands in India. Papad-making process

Rakesh Rao


ickle-making no longer remains the forte of grannies in Indian households, and few households devote time for it nowadays. However, the mere thought of this spicy treat is enough to tickle one’s taste buds. Sensing the potential of this market, Desai Brothers – the makers of the ubiquitous Mother’s Recipe brand of food products – embarked on a mission in 2001. The company’s subsequent extension into other ethnic food categories has made it a wellrecognised brand and it now finds a place of pride among the leading national brands in the ethnic food segment.

Today, the company has gained a foothold not just in India but also in the overseas markets. “Mother’s Recipe brand was fully acquired by us in 2002. Since then, we have grown in the Indian and export markets & expanded our product portfolio. We have successfully created a strong and vast network of distributors, suppliers and loyal retailers. We are present in over 35 countries in the world and in certain geographies we are market leaders in our food categories. In India, we have a national distribution footprint and our product range is available in over 150 towns nationwide. We received the status of ‘Superbrand’ this year in India, which is indeed an achievement,” says

FORAY INTO THE WORLD OF SPICES Although Desai Brothers Ltd was established by Haribhai V Desai way back in 1901, it diversified into the food business only in 2001. The company embarked upon this new venture on the advice of McKinsey and Co. After understanding the strengths and weaknesses, the company decided to diversify and get into the ethnic food business segment. To get a headstart in this venture, it acquired Mother’s Recipe, a well-known brand in pickles from American Dry Fruits in July 2002. Research also showed that Mother’s Recipe as a brand name had a great scope to launch other Indian ethnic products under its banner.


Modern Food Processing | September 2012

Sanjay Desai, Executive Director, Desai Brothers Ltd.

The transition Mother’s Recipe was known as a pickle brand. Desai Brothers also realised that it had the potential to become a dominant national player and the most favoured brand in every region, if it could come up with an authentic regional product. Consequently, the Food Division introduced a number of products, keeping in mind the regional taste. It also ramped up its distribution activities and unleashed a new advertisement campaign. “Initially, Mother’s Recipe was only a pickles brand; however with the launch of our condiments paste, papads and ready-to-cook (RTC) range in India, it has leveraged the trust of taste and quality and established itself among consumers as a credible brand, known for quality and consistency. Mother’s Recipe has transformed from a pickle brand to DBL – Food Division’s (DBL-FD) corporate brand. Mother’s Recipe as a corporate brand is most relevant for our current range and our future range of food products that we plan to launch,” opines Desai.

Desai Brothers Ltd

UP CLOSE AND PERSONAL Sanjay Desai, Executive Director, Desai Brothers Ltd, talks about the challenges faced by him and important lessons learnt. Kindly share with us some of the big bets taken by you. What did you learn from them? I have taken many big bets during my business years. The biggest bet I feel was the diversification into foods without any prior experience or knowledge about the food industry in India; however the agricultural knowledge did help. I learnt that there is really no substitute for hard work. Create a positive-minded team that believe in quick learning and execution, and work well together. Have an open and honest communication and focus on growth & learning.

One advice you received from your father that you would like to pass on to next generation… My father and uncle were business visionaries. I cherish my working years with both these visionaries. My father’s one advice is scripted on my mind and heart, which is ‘Allow every member of your organisation and workforce to grow with you; and business will only truly grow if your stakeholders grow’.

How do you describe Nitin Desai (CMD, Desai Brothers) as a businessman? He is the family visionary and is a reservoir of rich and diversified experience. Nitin bhai is my guiding factor; whenever I am at crossroads, I rely on him for guidance and the way forward. His opinion is most valuable to me.

Realising that ready-to-eat (RTE)/ RTC segment is highly competitive with low profit margins, the company has been concentrating on its pastes business. He reveals, “RTE food is not a focus range for us at present since it is an overcrowded category wherein we do not see profits in the future. Our ginger-garlic paste range has a huge potential that we are focussing on. This range is made from pure minced ginger and garlic and is free from chemical preservatives. We have big plans for this range. We are working on certain convenience food products aimed to make work in the kitchen easier, faster and fuss-free without compromising on quality and taste.”

Ethnic authenticity, the USP The USP of DBL’s food business is its quality, consistency and research


for authentic flavours and taste. “Our focus is on foods that add convenience and help reduce the kitchen chores,” adds Desai. For example, Mother’s Recipe condiments paste range is made from pure ginger and garlic, and do not contain any chemical preser vatives. Similarly, its RTC range is spicing up kitchen in a convenient way. “Many Indian housewives are shying away from making traditional Indian curries, as it can be time-consuming and involve a lot of work. Our RTC – authentic Indian spice mixes have made housewives’ life simpler and fuss-free. These spice mixes are made from local region spices, thus extending the authentic flavour and aroma in a modern format without chemical preservatives,” adds Desai.

Modern Food Processing | September 2012

Professional approach Competition is driving family businesses to induct a larger number of professionals in top management. Desai Brothers has been one of the few familyowned businesses to recruit professionals to run the day-to-day business. Desai avers, “The Desai family took a decision years back during my father and uncle’s time that the promoter family cannot meaningfully manage all the aspects of business. We believed in growth, therefore have professionalised our organisation for the last three decades. All our businesses are professionally managed right now. Professional managers bring in specialisation and are qualified and experienced to leverage on growth opportunities. Our experience with professionalisation has been excellent. The family is focussed on strategic direction, policy decisionmaking and future businesses.” According to him, most businesses around the world start as an entrepreneurial venture or as a family business & over the time get professionalised. Professionals are inducted as the business grows and complexities increase. However, the shareholding, majority or complete is retained by the family. Therefore, over the years, a healthy combination of family and professionals is created to grow the business. He feels that advantages of a family-managed business are stability, strong commitment and loyalty.

Nurturing the future The ethnic food market is showing encouraging growth as demand is increasing not just in India but also the global market. With its quality products and strong distribution network, Desai Brothers is gearing up to corner a larger pie of this growing market. “Growth is our DNA. Expansion of capacity and product expansions are natural ingredients of our DNA. The long-term vision is to position Mother’s Recipe as a globally recognised agri-produce brand,” concludes Desai. Email:

FAMILY BUSINESS Gits Food Products Pvt Ltd

Offering quick fix meals Founded as a small family enterprise in 1963, Gits is now at the forefront of the ‘instant food’ revolution in India. Pioneering the ready-to-cook concept, Gits brought on diverse traditional Indian foods from halwais (sweet makers) and bawarchis (chefs) to homes. The company has captured India’s fast growing processed food market through its quality products, formidable distribution network and aggressive marketing strategy.

Courtesy: Gits Food Products

Rakesh Rao


hink gulab jamun (a popular Indian dessert), and a name that invariably conjures up in your mind is Gits. Gits Food Products Pvt Ltd has been instrumental in introducing Indian cuisines – the most popular and unique dishes from different regions of the country – to the world on a single platter. In fact, it was one of the early Indian companies to enter the processed food industry. Gits was established in 1963 by two intrepid visionaries – the late H Z Gilani and A K Tejani with nothing

more than the vision and determination. “Paucity of resources only allowed the setting up of a small factory in Pune. After suffering the growing pains that beset every new business, the company finally found its feet,” states M A Tejani, the second generation entrepreneur and Managing Director of the company.

Initial journey The initial growth for the company came from export because the concept of convenience food was already established overseas whereas in India of the 60s and 70s, it was yet to take hold. Seventies was also the time when the second generation

GENERATION OF EXCELLENCE Gits was founded in 1963 by H Z Gilani and A K Tejani. Gits ventured into market with dehydrated soup mixes and further into popular Indian food mixes such as gulab jamun, idli, dosa, etc. In the second decade of its establishment, the second generation (R H Gilani & M A Tejani) took over the business, which led to series of changes in terms of packaging, product mix, distribution network, exports, etc. In 1996, it diversified into dairy business with the setting up of mini-dairy plant near Pune. This helped the company in backward integration as many of the ingredients for Gits products were derived from dairy industry. With next generation now into the business, Gits is gearing up to scale new heights in the processed food segment.


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namely M A Tejani and R H Gilani entered the business. Both young directors – R H Gilani and M A Tejani – travelled extensively to various countries to establish the Gits range. “Today, Gits products can be found in Middle East, Africa, South East Asia, Australia, New Zealand, the US, Canada, the UK, Japan, Italy, France, Germany and so on. Gits is now looking to enter South American countries, CIS countries, China and Russia,” says Tejani. The arrival of television had great impact on consumers, lifestyles and aspirations. “It also offered the best means of communicating information about products and services,” opines Tejani.

Backward integration Exploring new tracks, Gits diversified into the dairy products segment in 1996. To set a dairy plant was part of its backward integration strategy. One of the key ingredients for most of Gits products is milk powder. Earlier, the quality of the milk powder procured by the company was not reliable. The supply was also erratic and the company had to deal with price fluctuations as well. Therefore, the

Gits Food Products Pvt Ltd

company decided to set up its own dairy plant. “In the 1990s, Gits diversified into a backward integration project by setting up a composite mini-dairy plant supplied, installed and commissioned by Alfa Laval, the Swedish MNC, on a turnkey basis,” recollects Tejani. It gave Gits multiple advantages as it was able to make various types of milk powders, which it was not able to make earlier. Today, it produces paneer, pure ghee, butter, etc, which are inputs for its new ready-to-eat (RTE) range of foods. Hence, the company can produce most of the raw materials required for its products. “With this (setting up of dairy plant), a host of new ready-to-cook (RTC) mixes based on dairy ingredients were developed and introduced. Dairy products such as pure ghee and different varieties of milk powders were also produced,” adds Tejani.

Extending the product line The next step was a foray into the namkeen segment, which was exclusively targeted towards the export market. He elaborates, “Namkeens are now well-accepted overseas. Popular varieties like moong dal, chana dal, chiwda, bhujia, etc are going to more and more countries.” Gits then thought of the next logical addition, ie RTE foods. A manufacturing facility was established in the same campus as the dairy plant and the RTE products were rolled out for the consumers worldwide. “During the new millennium, RTE capacity was doubled and RTC mixes capacity was tripled with the launches of regional specialities such as Sandwich Dhokla mix (Gujarathi), Dhoka mix and Kachori mix (both Bengali), moong dal vada etc,” discloses Tejani. The company has been witnessing steady growth – both in domestic and export markets – in the last few years. Emergence of modern trade in India has further helped build volume and brand awareness. Tejani elaborates, “The growth of Indian economy, urbanisation and emergence of modern trade have all spurred continued growth. Gits products can be found in Big Bazaar, More (owned

UP CLOSE AND PERSONAL M A Tejani, Managing Director, Gits Food Products Pvt Ltd, on what it takes to become a successful entrepreneur. How do you deal with failures? All businesses learn to take ups and downs in their stride and constantly strive to meet the challenges successfully. Success and failure are part of every business. Those who learn from failures without being disheartened and go forward with perseverance, determination, honesty and sincerity will eventually achieve success.

One advice you received from your father that you would like to pass on to next generation… Honesty and sincerity above all – those are the values to be passed onto the next generation. Perseverance and determination, honesty and sincerity have sustained Gits and enabled growth.

What are your future plans to further consolidate your business? Gits is already into major modern trade outlets throughout India. Retail exposure in traditional outlets is being increased so as to make Gits products widely available to consumers.

by Aditya Birla Retail), Tesco, BhartiWalmart, Future Value Retail, Reliance Fresh, etc.” Along the way, Gits also picked up ISO 9000-2008 quality certification, ISO 22000 certification and approval of Export Inspection Council of India.

Quality first, the family motto In the case of Gits, the most important factor that has contributed to its success is the founders’ guiding principle ‘We shall not sell what we are not willing to eat ourselves’. “Gits was one of the first companies in India to provide a product guarantee to consumers, which was printed on every pack. This was introduced in 1970 or thereabout after the second generation – me and R H Gilani – had entered the business. In those days there were no computers, mobile phones, faxes or other speedy communication methods. Therefore, responding to customers had to be done through mail or postal service. Other manufacturers followed much later,

when it was made mandatory for all FMCG producers to provide ‘customers helpline’ on the labels,” claims Tejani. He feels that the key to success of the company is the complete and total trust among all family members involved in the business, coupled with unity. “Prudence, carefulness and quick decision-making are the strengths of family-owned business,” he adds. Though the business is still being managed by R H Gilani and M A Tejani, the third generation (Aasiya Tejani, Sahil Gilani and Samana Tejani) has stepped into the business. All have acquired higher education in the US in different disciplines, which will strengthen the company’s managerial skill and competence, believes Tejani. In addition, the gen-next has brought new energy to take the company to the next level as Gits gears up to achieve its long-term vision of becoming a multinational and expanding into allied verticals. Email:

September 2012 | Modern Food Processing


FAMILY BUSINESS Gujarat Tea Processors and Packers Ltd

Brewing success for over a century Despite the fact that people belong to diverse cultures the world over, with different food habits, tastes etc, they generally unite when it comes to their liking for tea. This is not just a belief but a reality. And who can know it better than Gujarat Tea Processors and Packers Ltd, best known as Wagh Bakri Tea Group, a company renowned for serving this beverage for more than a century.

Courtesy: Wagh Bakri Tea Group

Avani Jain


ea flows in our body instead of blood, says the young fourth generation entrepreneur, Parag Desai, Executive Director, Wagh Bakri Tea Group. If you look at the history of the company, you will definitely agree with him. Traversing back in time to over a century ago, the Wagh Bakri Group was

the fruition of the dream of a devout Gandhian, Narandas Desai (great grandfather of Parag Desai). An entrepreneur at heart, he started out in 1892 with 500 acres of tea estate in South Africa. By getting engrossed in the fine task of nurturing tea, passionately and single-handedly, he learnt the intricacies of cultivating and producing tea, along with the aesthetics and norms of the business. Eventually,

FROM PAST TO PRESENT o Year 1892: On call from Mahatma Gandhi, Narandas Desai left India for South Africa. He procured a tea estate in that country. But facing racial discrimination in South Africa, he came back to India with nothing but a few valuables and a certificate from Mahatma Gandhi for being the most honest and experienced tea estate owner in South Africa. o Year 1919: Narandas established tea business in Ahmedabad. The firm was named The Gujarat Tea Depot Company, with first retail outlet for wholesale tea at Gandhi Road, Ahmedabad. o Year 1925: Wagh Bakri brand was born. o Year 1980: The first to recognise the need for packaged teas, the group established Gujarat Tea Processors & Packers Ltd. o Year 2004: Company received ISO: 9001 : 2000 and HACCP certification. o Year 2008: Opened a Wagh Bakri Tea Lounge in Mumbai. o Year 2011: Launched a second Wagh Bakri Tea Lounge in Delhi.


Modern Food Processing | September 2012

racial discrimination led to his return to India where he started the Gujarat Tea Depot Company in 1919. Desai avers, “My great grandfather started the business; my grandfather expanded it. And then recognising the need for packaged teas, the third generation launched Gujarat Tea Processors and Packers Ltd in 1980 to meet the growing demand for quality blends of branded teas. This gave a new face to the business.� Today, Wagh Bakri Tea Group is one of the largest packaged tea companies in India, with a turnover of more than ` 600 crore. The company enjoys undisputed market presence in Gujarat, Rajasthan, Madhya Pradesh, Maharashtra, Goa, Delhi, Hyderabad and Chattisgarh. It also has a strong presence in countries like the US, Canada, Africa etc. The logo, featuring a tiger and goat sharing a cup of tea, stands for harmony and equality.

Sipping quality One of the distinctive features uniting all the Wagh Bakri blends is consistent quality. An outcome of stringent quality control in a state-of-the-art tea blending

Gujarat Tea Processors and Packers Ltd

plant, it is also the hallmark, which distinguishes all Wagh Bakri brand from other tea products. Desai avers, “We strongly believe in quality, and we ourselves taste the tea before it comes into the market. We are passionate about our product and want the same quality to be maintained always. Over a period, we have become experts in tea testing.”

Overcoming the challenges During its long journey, the company faced many challenges. Desai notes, “The most challenging time for us was when we started selling packaged teas, as the market was not ready for it. This was because until then tea was sold in loose packets. So you could say that we were ahead of our times and for few years, ie till 1990s, we did not attract much business. But our hard work and consistency paid. Gradually, things changed and the results are here for all to see.” Another challenge faced by a familyrun business is getting consensus of all the family members over a matter. This is due to the fact that each person thinks differently and this serves as a major roadblock in the path of success of any big family-run business. On this, Desai notes, “We have also faced such problems, but the only way to deal with it is effective communication. You need

UP CLOSE AND PERSONAL Parag Desai, Executive Director, Wagh Bakri Tea Group, comments on his likes & dislikes and offers a piece of advice to young entrepreneurs. Turning point in career: Going abroad for studies and setting up distribution network there Motivational source: Good work, as he believes that after such humble beginnings, it is their duty to give it back to the society. Disabled yet successful people in life also act as an inspirational force for him. One thing you like the most: Tea One thing you dislike the most: Sugar in any form, be it plain sugar in tea or flattery Business etiquette that you value the most: Honesty; and one should always be to the point and straight to talk to each other and find a solution; and only then the family-run business will succeed.” He adds further, “For us, professionalising the business was also a major challenge. It was difficult to find professional talent with passion for business, who could act as entrepreneurs without slowing down the growth momentum. I dealt with this challenge personally and handpicked professionals and worked closely with each of them.” There were many challenges faced by the company but the entrepreneurs dealt with them courageously and kept on climbing the ladder of success. Desai claims, “This could be easily gauged from the fact that the area of our first plant was 10,000 square yards, which has now increased tremendously, with the company setting up four manufacturing plants to cater to the growing needs of the consumers. Even the per day capacity has increased from nearly 10,000 kg to 1,00,000 kg per day.”

Courtesy: Wagh Bakri Tea Group

Family values inherited over generations

Tea being packed

The company has a legacy of strong hearted, hardworking and honest entrepreneurs. Desai says, “One thing that I have learnt from my family is honesty and integrity in whatever you do. Moreover, one should believe in hard work, if he or she wants to climb

the ladder of success. Consistency also matters in the long run.” He adds, “Another principle that we as a family firmly believe in is that one should not digress from the core business. This can be seen in the fact that we have been dealing with only tea for all these years and will continue to do so in future as well.”

Future outlook There is no doubt that the future of the Wagh Bakri Tea Group is bright. Desai avers, “In order to launch worldclass products in India, we have set up an extensive R&D laboratory. Recently, we have launched new products like ice tea etc. Further, we are also closely working with our scientists to launch new products in the country. Our main motive is to live up to customers’ expectations. We are also planning to increase our exports. In the next five years, we will have 20 per cent of the total sales revenue coming from exports; but for that we need support from the government by way of allowing tea imports.” He concludes, “Overall, the market for tea in India is growing and with spending power of people increasing & youth demanding more tea, the demand is likely to increase in the future as well.” Email:

September 2012 | Modern Food Processing


FAMILY BUSINESS Kohinoor Foods Ltd

Spreading a distinct aroma of possibilities It all began as a trading business by three brothers. After sometime, when they realised the importance of quality and brand image in the business, immediate steps were taken in this direction. The setting up of a rice plant is considered to be one of the cornerstones in their success. After that there was no looking back for Kohinoor Foods Ltd; today it has emerged as one of the best food companies in India. No wonder, there are many ‘firsts’ associated with the company. Courtesy: Kohinoor Foods

Prasenjit Chakraborty


he journey of Kohinoor started as a small rice trading business. Three brothers, based in Amritsar – Jugal Kishore Arora, Satnam Arora and Gurnam Arora – joined hands to bring the best variety of basmati rice to the people of India. It was all outsourced until a point they realised the importance of maintaining consistency in quality. Soon they swung into action and set up

MANY FIRSTS TO ITS CREDIT o First to introduce 1 kg and 5 kg packs in the rice category – changing the way India buys rice o First to start building brand in a traditionally commoditised market o First to advertise rice in the Indian market o First to bring automated packaging machines and colour Z series Sortex machines to the country


their own rice plant in Amritsar. To make their product distinctly different from others they named it Kohinoor. According to Gurnam Arora, Joint Managing Director, Kohinoor Foods Ltd, “Shifting from private label business to our own brand Kohinoor was the turning point of our business.” Besides, opening of rice plant also provided strong foothold in the industry and consumers started recognising and appreciating the product. Gradually, Kohinoor became a premium brand in the basmati rice segment. Around this time, with the wave of liberalisation, came opportunities of interaction with overseas clientele. Such opportunities played an important role in taking the business to the next level.

The ball starts rolling As the business grew bigger, this small rice trading business started becoming a part of the mainstream rice exports from India. Over a period, the business grew even bigger and that was the time when the business got converted into a big enterprise. More people joined hands with the Arora brothers and around the same time, this enterprise was named

Modern Food Processing | September 2012

Satnam Overseas Ltd. As the company grew, it was later renamed as Kohinoor Foods Ltd. In 1989, the company established its second and India’s largest rice processing plant at Murthal, which is located at the outskirts of Delhi. This gave the company and its product an even better foothold, not only in the Indian market but also in international market. What prompted you to enter the business of basmati rice? Replies Arora, “Since we belong to Amritsar, which is basmati growing area, we thought this is the right business to get in. So, we brought Amritsar on the global map as a top quality basmati growing area. Competition is fierce now, but we are sailing smoothly, thanks to our strength of brand and quality.” As the company grew bigger, the disadvantages of operating in an unorganised industry started cropping up. To protect itself from such environments, the company started firming its back-end. First measure among all was resetting the entire distribution network. For the first time in the history of rice industry, it introduced a concept of ‘exclusive distribution’. Under this programme, all



Kohinoor Foods Ltd

The younger generation is not averse to risk-taking while the older generation is more conservative in its approach. With the new generation being more tech-savvy, there is a new influx of information and decisionmaking is based more on information and research rather than gut feel. Gurnam Arora Joint Managing Director, Kohinoor Foods Ltd

the distributors committed their network solely to the company and promised not to sell any other products available in the market. This move strengthened the company’s distribution network. Second step involved import of state-of-the-art plant machineries. Through revamping the machineries, Kohinoor started maintaining a benchmark of quality at the plant level and ultimately at the industry level as well. The third important step the company took was in 1991 when for the first time it introduced basmati rice in 1 kg & 5 kg packs to make it possible for consumers to buy the Kohinoor products directly from shops. It happened for the first time in the history of a commodity product in India that sealed and packed basmati rice was also available to consumers. Till then, rice was sold loose in the market. This changed the way consumers used to buy rice in India. However, everything was not smooth; the brand-building exercise

Courtesy: Kohinoor Foods

Courtesy: Kohinoor Foods

to important countries was not much of a success. “A decision to build our own brand probably in all major countries without having appropriate investments did not work, which ultimately, we remedied by infusing enough investments,” says Arora. As the company grew, its brand Kohinoor firmly established in the market and it was time to diversify into other categories.

Mission diversification Kohinoor Foods Ltd diversified into branded packaged convenience foods and took authentic Indian flavour abroad with ready-to-eat Indian curries and authentic Indian ready-meal preparations. In their endeavour to provide quality food, it also established a modern and sophisticated food processing plant at Bahalgarh in the outskirts of Delhi. Soon, it started entering the international markets and became part of the thriving packaged convenience Indian food portfolio in renowned international retail chains. Besides basmati rice business, the company offers readyto-eat Indian curries and frozen foods. Clearly, deft handling is the key to run a business successfully when product categories are different. “We have created a division, which caters to all processed foods, and is headed by the strategic business unit head along with a dedicated team for independent decision-making,” says Arora. It also tried to diversify its

business into areas other than food, but it was not completely successful. “Whenever, we decided to go beyond our core business, we faced several hurdles. So, we decided to stay in our core business, which is food,” he reveals.

Challenges in family business According to Arora, the major challenge in family-run enterprises is to professionalise the business set-up. It is because there are emotions involved while working with family members. “However, the biggest challenge is the difference in opinions between first and second generation entrepreneurs on how to run the business,” he points out. On the importance of family constitution, Arora says, “Today, in India, family business is gaining prominence, but it is difficult to manage family constitution for long, but that is the way to grow. It is seen that young generation bring in many changes after joining family business across the industries and is instrumental in introducing latest technologies to their family business. “The younger generation is not averse to risk-taking while the older generation is more conservative in its approach. With the new generation being more tech-savvy, there is a new influx of information and decision-making is based more on information and research rather than gut feel,” concludes Arora. Email:

September 2012 | Modern Food Processing


FAMILY BUSINESS Monginis Foods Pvt Ltd

Baking a success story Nothing can be more exciting than running a family business comprising cakes! From a small counter at a departmental store, to a pan-India expansion, Monginis has come a long way. Having introduced pioneering products and exemplary business models in the bakery industry in India, it is interesting to note how this company has maintained its sophisticated, yet simplistic image.

Courtesy: Monginis Foods

Mahua Roy


his flourishing business started out as a restaurant in a posh South Mumbai locality. It was then called Mongini’s, after the family name of two Italian brothers who founded it. The Khorakiwalas bought out this business when the Italian brothers were forced to leave India post-World War II. A member of the first generation of the Khorakiwala entrepreneurial string, Fakhruddin T Khorakiwala, then converted this restaurant into a departmental store, Akbarallys in 1956. The bakery unit was maintained as a small counter at Akbarallys.

FACTS AND FIGURES o o o o m m m


Initial seed capital: ` 30,000 Instituted in: 1956 No of outlets in Mumbai: 229 Andheri factory: Pastries per day: 30,000 Gateaux (small cakes 0.5-5 kg) per day: 7,000 During Christmas: 3,00,000 pastries & 40,000 gateaux a day

Expansion from humble beginnings It retained the brand name Monginis, dropping the apostrophe. Gauging its popularity among people even from Mumbai’s suburban areas, Monginis decided to expand its presence. It started to position itself as an exclusive cake shop, a new and unique concept in those days. In 1970, the first Monginis Cake Shop was inaugurated in the Chembur suburb of Mumbai. Monginis decided to adopt the franchise model for quick growth. Monginis is responsible for baking, quality management and distribution, whereas the franchise owner is in charge of dayto-day operations. “We operate under the franchise mode of business. This has helped us in better management of the business. Undoubtedly, a local person will have a better idea of the dynamics of customers with regard to taste, preferences, etc. He will know the audience better than us, operating out of our Mumbai Head Office. Also, since we are present in residential areas, the person behind the counter strikes a chord with the customers,” says Zoher Khorakiwala, Chairman & Managing

Modern Food Processing | September 2012

Director, Monginis Foods Pvt Ltd. To keep a check on quality and maintain competitiveness, Monginis deploys its own executives to be part of the franchise team. In 1986, the fully-equipped modernised bakery was set up in the Andheri suburb of Mumbai. By early 1990s, it expanded to other cities like Pune, Ahmedabad, Kolkata and Goa. “Catering to local tastes and preferences is our priority. Keeping in mind the inclinations of our customers, we introduce new flavours and varieties. Our local franchises also have the liberty to tweak the product locally so as to serve our customers with special variants,” adds Khorakiwala. He explains how, in certain areas Monginis formulates its savouries of a spicier flavour to suit the taste buds of customers. “In Kolkata, where the population is known to have a sweet tooth, we ensure our cakes are sweeter. We also have pricing flexibility to suit a particular geographical location,” he adds. Today, Monginis has 13 production facilities, of which four are company-owned.

The enviable logistics model One of the prime reasons behind the success and quick growth of Monginis

Monginis Foods Pvt Ltd

is its logistics network. The backbone of any business is logistics. The central bakery receives orders from various retail shops in the night, a day in advance. The popular products are manufactured in anticipation anyway. “The owner of each outlet has a fairly good idea about the customer dynamics and sales of particular bakery items. The production process is carried out through the night. The shops are supplied with the goods through company vans, by early morning. All our vans are insulated and have insulated shippers. Some of the vans that ply on long routes are refrigerated. We have a set of standardised guidelines for logistics handling. We also conduct surprise audits, just to ensure that the quality of the supply chain is maintained,” says Khorakiwala. In the bakery business, one has to agree that ‘freshness’ sells. The growth of the company can be attributed to the consistent quality it is delivering to its loyal patrons since its inception.

Widening the product basket The company forayed into manufacture and widespread distribution of packaged cakes since 1986. Khorakiwala calls this business decision as one of the toughest ones in his life. “Monginis thrives on the franchise business model. However, we soon saw opportunities in the packaged cakes segment. This was aimed at boosting the brand name and reach of Monginis. It meant distributing Monginis products (packaged, not fresh) through other models than the franchises. I was skeptical as to how my franchisees would

Catering to local tastes and preferences is our priority. Keeping in mind the inclinations of our customers, we introduce new flavours and varieties. Our local franchises also have the liberty to tweak the product locally so as to serve our customers with special variants. Zoher Khorakiwala Chairman & Managing Director, Monginis Foods Pvt Ltd

Courtesy: Monginis Foods

view this business decision.” Today, this business model called ‘Long Shelf Life’ products is a successful one. It has around 360 distributors for this product, and plans to increase this figure to 500 by 2014. Currently, this vertical of packaged cakes accounts for around 20 per cent of the company’s turnover. However, Monginis is targeting to achieve 40 per cent revenue contribution from this business in five years’ time. Monginis also happens to be one of the first bakeries in India to introduce the concept of vegetarian variants of cakes. “When we first launched the concept of eggless cakes using imported protein as an egg substitute, we never expected that this will account for such a large proportion of sales,” reminisces Khorakiwala.

Pleasing every consumer Cakes, unlike chocolates, fall in the category of a planned purchase. Due to the changing habits of consumers, globalisation and Westernisation, as well as media-savvy generation, people symbolise cakes with happy occasions. This situation is not different even in tier II and tier III cities. Keeping this in mind, Monginis frequently comes up with innovative launches like Inspiration range, 3D cakes, photo cakes, etc for those who wish to upgrade their consumption trend of cakes, but wish to stick with brand Monginis.

Monginis plans to address lifestyle diseases, which deter people from consuming indulgent foods. “India is the diabetic capital of the world. But the population here favours indulgent food and sweet savouries. There lies a huge opportunity to cater to this section of society, which is looking for ‘healthy indulgence’. We have decided to expand our offerings on the health platform in a big way. We had earlier launched cookies for catering to the diabetic audience. And very soon, we plan to launch diabeticfriendly pastry,” says Khorakiwala.

Budding business models Monginis was way ahead of its competitors in introducing the online portal model for ordering cakes and allied gifts. This business has not picked up pace yet. But Qusai Khorakiwala, Director, Monginis Foods Pvt Ltd, and son of Zoher, is confident that this business model will boom soon, as it is in line with the demands and convenience of the younger generation. He is also the brain behind the fourth business model, called ‘Bake-shop’, which will be up and functional soon in smaller cities, which do not need a fullfledged manufacturing unit. “This concept will make Monginis’ presence stronger in smaller towns like Raipur, Aurangabad, and the likes,” says Qusai Khorakiwala, who is an alumnus of the prestigious American School of Baking. Email:

September 2012 | Modern Food Processing



Of flavours, colours and more Be it scorching heat of dry summers, or for that matter even in cool weathers, a refreshing and energising drink is always welcome. Although there are many varieties of soft drinks available in the market and several players in the segment, one that has the highest recall value is Rasna and its well-known flavours. The family-owned company Rasna Pvt Ltd has indeed created a niche for itself in the country and the drink is especially loved by kids. Courtesy: Rasna Pvt Ltd

Avani Jain


love you Rasna...remember the bubbly girl holding a glass of Rasna, who made the drink popular among kids and elders alike. Today, Rasna, regarded as the ‘Summer drink of the country’ has become a household name in the segment. It entered the market at a time when the carbonated soft drinks such as Limca, Gold Spot and Thums Up dominated the scene and there was a space for a drink specifically for children. However, today it is not only loved by children but the adults are fond of it too.

The changing times

says, “Earlier, the colour of drinks like mango drink used to be bright; but now people prefer natural colours, so we have moved to light colours. People also look for value-additions such as vitamins, so we have included vitamins in our products to make it healthier. Earlier, people wanted colourful packets, but now owing to the changes, we have moved to light colour packs. So we keep on making new changes; but only one thing that has remained constant is the fact that we have been growing over the years.”

The company and the brand have highly evolved over a period of time. Khambatta

Overcoming bottlenecks

Piruz Khambatta, Chairman & Managing Director, Rasna Pvt Ltd, says, “We are ruling the soft drinks market for many years now and have almost 97 per cent marketshare. Many companies have tried to enter this segment but have not been able to fare well. We are a 100 per cent family-owned company and I am glad to say that family-owned companies are growing faster than the multinationals in the country.”

TRACKING THE JOURNEY After retiring from the army, my great grandfather started flavour business at a small scale in partnership with some Britishers. He started a small factory named Soda Imperial Factory in Ahmedabad in 1920, where he used to make carbonated soft drinks. Then he moved to making flavours and after that it was my father who first invented the concept of soft drink concentrate in the country. He started selling it in Gujarat by the name Jaffey during 1970s. When Jaffey became a success in Gujarat, we moved outside the state and spread all over India. Then the name was changed from Jaffey to Rasna in the 1980s. Later in 1990, Piruz Khambatta, the third generation entrepreneur joined the business and added new chapters to Rasna’s success story.


Modern Food Processing | September 2012

Rasna as a company has faced many ups and downs during its long journey. Khambatta notes, “Funds is an issue as we have no godfather sitting abroad to support us and acquaint us with the new technologies. Everything is home-grown and managed by us. Lot of corporates work with two mindsets – one is their wealth and other is company’s wealth. But we believe that we are the company and the company is us. So, we only invest and we only gain or lose. In the past, there were times, when we launched certain products like blue drink etc, but they did not do well

Rasna Pvt Ltd

in the market. However, this did not make much difference to us as we believed that success only comes when you try thousand times. If you do not take risks, there can be no growth. So, we are happy that we failed and there were good lessons learnt.”

UP CLOSE AND PERSONAL Piruz Khambatta, Chairman & Managing Director, Rasna Pvt Ltd, gives insights into how he goes about resolving a problem and the values cherished by him. The way to deal with tough situation: I study a problem in great depth because often answers lie within the problem itself. But this calls for lot of concentration and hard work.

The current trends The soft drinks industry in India is growing at a fast pace owing to a number of factors. The biggest trend is people moving towards fruit-based products and healthy foods. Khambatta observes, “In keeping with this trend, companies such as Rasna focus on making products that are more fruity, natural and healthier. We have added 21 minerals to our products. There is also a trend toward less sugar or no sugar products, so we have ventured into these as well. We are trying to adapt in accordance with the consumers’ choices.”

Success mantra Several factors determine a company’s success. Khambatta says, “We believe that every individual needs to put in maximum efforts to attain success for himself/herself as well as the company. We also focus on team work and believe that it is the key to success.” The positioning of the company has helped it to attain success to a large extent. Khambatta avers, “We have positioned our products as mass products and work towards fulfilling the demands of our

Motivational source: I like my work and that motivates me the most. I am handling multiple things attached with the business. One thing you dislike the most: Dishonest people. Business etiquette that you value the most: Being frank and bold. I speak straight and often people do not like it; but this is the way I am. Message for young entrepreneurs: A boss can be a boss only if he/she can do the manager’s job; otherwise he/she is not fit for the role. Family businesses fail if they appoint CEOs just because they are a part of the family but do not understand business. customers. We cover all the segments of the population and sell our products as a family drink. Our product price ranges from 50 paisa per glass to ` 5 per glass. Thus, we aim to offer value-for-money for products. It is for the same reason that I have not changed my product price during the last eight years. Further, we believe that consistency in quality is equally important.” He adds further, “I am glad to say that we have created a market for ourselves and not taken it from anyone. To be able to

devise products for the masses, you need to have a different mindset and we are proud that we have done that.”

Family values inherited over generations The company follows high value system. Khambatta says, “We believe that whatever money we earn, at the end, it has no value if not used for the betterment of the society. So my father spends half of his time and money for the development of the community. We never compromise on certain basic values like honesty and delivering the promises we make.” He adds, “One thing that I have learnt from my father is importance of hard work. He works more than me even at the age of 74.”

Expansion plans The beverage industry, especially the soft drink segment, is growing at a fast pace. Keeping this in mind, Rasna is constantly working towards increasing its reach. Khambatta states, “We will be launching new products in future without losing the focus on the core products. We are also expanding in new countries by way of franchises and distributors.” Courtesy: Rasna Pvt Ltd


Modern Food Processing | September 2012



Breeding growth through integration

Courtesy: Suguna Foods

Since its inception in 1984, Suguna Foods Ltd (formerly known as Suguna Poultry Farm Ltd) has emerged as one of the leading poultry companies in India, with steadily increasing global footprint. What makes Suguna Foods special is its pioneering efforts in contract farming, which have helped thousands of small farmers to grow along with the company. It is also considered to be the pioneers in integrated poultry farming.

L-R: G B Sundararajan and B Soundararajan

Rakesh Rao


stablished in 1984 with a paltry investment of ` 5,000 in the forlorn town of Udumalpet near Coimbatore, Suguna Foods Ltd has today become one of the leading players in the poultry processing industry not just in India, but also globally, with a turnover of ` 4,200 crore. Founded by Coimbatorebased brothers B Soundararajan and

SUGUNA FOODS FACTSHEET o No 1 in Indian broiler production o 10th largest poultry enterprise in the world o 15,000 + farmers & 74,000 channel partners o First company in the poultry industry to implement Oracle E Business Suite Integrated ERP System o Commissioned India’s largest automated feed mill in Hoskote near Bengaluru


G B Sundararajan, growth of Suguna can be considered a rags-to-riches story of entrepreneurs. “My brother and I were fresh out of school when we started the poultry business. This was our first entrepreneurial attempt, and one that we have never looked back from. In 1984, we just started as a poultry trading company, with a start-up of ` 5000, and now we have grown to become the largest poultry integrator in the country,” says B Soundararajan, Chairman, Suguna Foods Ltd.

Integrated growth Suguna is considered to be the first company to promote integrated farming in poultry. It has been successful in the integration of tens of thousands of farmers, thereby enhancing their lifestyles. It has steadily and positively grown on its core ideals of total quality management, constant innovation, impeccable hygiene and understanding customer needs. “I would attribute this (the success of Suguna) to having created a sustainable model of farming, and having been able to carry that out

Modern Food Processing | September 2012

with a good team of people. We believe in long-term associations and growing together, and hence we have had a strong team of people and farmers who have believed in us since the beginning and who have grown with us over the years,” observes Soundararajan. Suguna today ranks among the top ten poultry companies worldwide. With operations in 13 states across India, it offers a range of poultry products and services. The tremendous growth that the company has witnessed can be attributed to the introduction of contract farming in poultry. Soundararajan adds, “When we ventured into this business, we started out as a trading firm, and we anticipated success in that, but at that stage, we did not hope for anything at this magnitude. After we introduced the concept of ‘contract farming’, new windows opened for us, and this model became the root cause of our success.”

Opportunity in adversity Success for Suguna has not come easy. In every challenge the entrepreneurs saw opportunity. For example, in 1989-90, when there was a sudden crash in the

Suguna Foods Ltd

poultry prices, the concept of contract farming took shape. “Due to this (falling poultry prices), the farmers were unable to repay their debts to us and other parties. In this adversity, we came up with a solution that would benefit all parties involved, and we introduced the concept of contract farming,” discloses Soundararajan. In this, the company would supply the farmers with chicks, feed, and technical & medical support, and the farmers had to have their own sheds and manpower. At the end of the growing period, the company would lift the birds from the farms, and the farmers will be paid a stipulated ‘growing charge’. “This was beneficial to everyone as the farmers are protected from price fluctuations; this being a highly volatile industry, and the company was able to reduce the traditional 14 cost centres to just 4 cost centres with this model. The customers were also assured of quality and uniformity through this model, apart from price effectiveness,” he adds. Suguna Foods has been quite active on the exports front as well. The company exports processed chicken and hatching eggs to some of the Middle East countries, Bhutan etc. Soundararajan adds, “We have been able to meet the export requirements due to the stringent quality controls that we have in place, and our expertise in this industry. Apart from this, we also export hatching eggs. In future, we are planning to start exporting table eggs.”

FACE-TO-FACE B Soundararajan, Chairman, Suguna Foods Ltd, shares his views on his business and key lessons learnt from challenges faced. Did you set any milestone/goal when you started your journey? We always set new goals and milestones at each stage of our journey. One such personal milestone that I set in the early days was that I would buy my first Mercedes Benz when the company attained a turnover of ` 500 crore, and I still have that car.

Kindly share with us some of challenges faced by you and your brother when you started your business. When we started the business, we faced several challenges. There were many who discouraged us from this business, but we turned a deaf ear to the discouragements. We always look for the positive in each challenge. For example, when we were challenged with a particular difficulty of farmers being unable to pay back their debts because of the crash in poultry prices, we were encouraged to introduce a model of business, which would be beneficial for the farmers as well as to us, and that is the sustainable model of contract farming that you see today.

How do you and your brother complement each other in the business? Sundararajan and I have always shared a good rapport and we have always believed in the same ideologies when it came to business, and hence we complement each other well in business. Earlier, when I was Managing Director of Suguna Poultry, I took care of the administration and he headed the production and technical side of the business. Now, I have moved to chair the Holding company, while he takes care of the entire poultry business.

According to you, what it takes to be an entrepreneur? To be a good entrepreneur, you need to be strong headed, yet accommodating new ideas. You will have to learn the difference between good and bad counsel, and always turn a deaf ear to discouragements. You have to evolve with the industry, with technology and always keep your business updated. Try new things, but never lose your prime focus.

Bright prospects Increased awareness about health and hygiene is driving the demand for branded chicken. Definitely, agrees Soundararajan, adding, “It is only in India that the practice of live chicken exists. Elsewhere, processed chicken is the norm, as it is more hygienic and also more convenient to use. With more and more people becoming aware of this fact, the market for branded chicken is growing at an accelerated pace.” In order to tap this opportunity, integrated poultry production and contract

farming are two key ingredients to lower the cost of production of chicken and be competitive. “The growth driver for the poultry business in India is that there is a large scope for backward as well as forward integration in this sector. Also, with branded chicken and value-added chicken products gaining more marketshare, expertise in these will also drive the growth of companies,” opines Soundararajan. Experts feel that chicken consumption will double over the next

five years, signalling further growth. Suguna is gearing up to meet the emerging consumer demands through its diversification plans and has set an ambitious target for future. “For this fiscal year, our target is ` 5,500 crore. In future, we are going to venture into various food products such as milk, pet foods, value-added products, ready-toeat and ready-to-cook products etc,” concludes Soundararajan. Email:

September 2012 | Modern Food Processing


FAMILY BUSINESS Vadilal Industries Ltd

Variety and value in one scoop Think of ice creams and Vadilal is one name that instantly comes to one’s mind. Such is the popularity of this nearly a century-old company, which offers various delights – lip-smacking ice creams in a whole gamut of flavours. With a humble beginning, Vadilal has crossed several milestones of success in all these years. And its journey continues, with a new quest to add more variety to people’s lives.

Photo: Vijaykumar Soneji; Location Courtesy: Vadilal Industries, Gandhinagar

Avani Jain


ith ice cream industry growing at a rate of 15 per cent per annum, India is seeing a major revolution in terms of flavours and varieties. Leading the segment, the name Vadilal has become synonymous with ice creams in the country. From a small outlet in Ahmedabad set up nearly a century back, Vadilal Industries Ltd has today emerged as India’s second-largest ice cream player. Vadilal brand spells quality, availability, variety and value for money. It has, however, been a long journey for the group, which traces

its origins way back to 1907, when a certain unassuming gentleman, by the name of Vadilal Gandhi started a soda fountain. He passed on this business to his son, Ranchod Lal, who ran a oneman show, and, with a hand-cranked machine, started a small retail outlet in 1926. Eventually, Ranchod Lal’s sons, Ramchandra and Lakshman, inherited the business and they were instrumental in giving a new direction to the company. The duo imparted a new vision to the venture and infused a spirit of calculated risk-taking into the company. As a result, by the 1970s, Vadilal had already evolved into a modern corporate entity. In 1972-73, the company had 8-10 outlets in Ahmedabad. Gradually,

TAKING A BOLD STEP When Ramchandra and Lakshman Gandhi started the first factory in 1972, people mocked at them for setting up such a venture. At that time, they invested ` 25 lakh in the business. Everybody was shocked as earlier there were only batch productions in small shops and this was the first time that any company started commercial production of ice creams. The two gentlemen were aware of the problems pertaining to the sale of product and other related aspects, yet they went ahead with their venture and the results are here to see for ourselves.


Modern Food Processing | September 2012

it moved from one city to other parts of Gujarat. By 1985, the company moved into neighbouring states like Rajasthan and Madhya Pradesh. Then the fourth generation entrepreneurs, Rajesh Gandhi and Devanshu Gandhi, took over the business and added new chapter of success to the company. Under the guidance of the two, the company moved outside India in 1995. Now, their fifth generation is also slowly getting a hold on the company. Rajesh Gandhi, Managing Director, Vadilal Industries Ltd, says, “It is a thrilling experience to see the growth of the company and brand. We have seen several changes over the years and many lessons were learnt during this long journey. When I joined in 1979, I saw the transition from a small manufacturing set-up to an automated system of producing commercial ice cream. At that time, it was a small activity; but now it has grown along with a professional touch in every field.” The major turning point that changed the face of the company was the establishment of the first factory in 1972. He adds, “When we started to sell

Vadilal Industries Ltd

ice cream in Maharashtra, we decided to expand the market. Thus, the Bareilly factory came into being in 1992, which was another milestone for the company.

UP CLOSE AND PERSONAL Rajesh Gandhi & Devanshu Gandhi, Managing Directors, Vadilal Industries Ltd, talk about their common values in life and business.

Hurdles on the way

How do you motivate each other in times of crisis? Most of the times, better communication solves the problem. We look at what is in the interest of the business.

Courtesy: Vadilal Industries

Every decade brought new challenges for the company. Rajesh Gandhi avers, “Spreading wings in the initial years was a major challenge as consumers were not aware of the company and the brand. Then there were other problems such as delivering the ice creams in different parts of the country on time. At that time, it was a challenge to get a refrigerated vehicle, but now that is not the case. Further, import duty was high during 1970s and 1980s. Ice cream manufacturing was reserved for smallscale industry, so one could not think of expansion. Also getting the appropriate machinery was a difficult task.” Devanshu Gandhi, Managing Director, Vadilal Industries Ltd, adds, “At one point of time, availability of deep freezer at every counter was a big issue as excise duty on deep freezer was high. So we started small proprietorship firm for manufacturing deep freezers. When the Bareilly plant in Uttar Pradesh was established, there was only one telephone line in entire region. I had to stand in the line till midnight to get a chance to make a phone call and talk to my colleagues in Gujarat.” “In 1990, when I joined the company, it was undergoing expansion and was facing some major problems like sudden separation of my cousin brother from the business. Thereafter, we started the Bareilly factory and later ventured into

What have you learnt from each other?

Which business etiquette you both value the most? Discipline and passion towards work as half-hearted efforts do not yield desired results. the food processing segment also. Thus, dealing with these things at the same time was a daunting task,” he says.

Challenges in a family-run business The ice cream industry is majorly dominated by family-run businesses. Almost 70 per cent of the business is owned by various families and Vadilal’s share is almost 30 per cent out of that. Talking about the challenges associated typically with a family-run business, Devanshu Gandhi notes, “In a family business, it is important to take everybody together. When we work with the family, there are two interests – ie family interest and business interest – hence availability of funds is also not a big problem, thus ensuring success in the business.” The company faced many problems and tackling those taught them valuable lessons. Rajesh Gandhi states, “We

A QUICK TAKE Rajesh Gandhi on Devanshu Gandhi on Devanshu Gandhi Rajesh Gandhi

o One thing that he likes the most: Growth and profits o His motivational source: He plays cricket o He firmly believes in: Branding and profits

Good communication skills and fulfilling the commitment at any cost.

L-R: Rajesh & Devanshu Gandhi

o One thing that he likes the most: Business administration o His motivational source: Growth of the business o He firmly believes in: Go for volumes and branding

performed various experiments and failed many-a-time. The main lesson learnt was to stick to the core business and focus on improving the quality every time.” The company believes that honesty is the key to success. Devanshu Gandhi observes, “Being honest in business and sticking to the commitments are important. Further, one should always think positively and focus on the core business. These are few things that I have learnt from my elders.”

Future plans The industry is growing at a fast pace. Every company is aiming at capitalising on the health trends. Rajesh Gandhi says, “Rising income levels, young population, growth in retail markets, etc, are driving the demand for ice creams in the country. In future, there will be more demand for quality and healthy products. And the companies will focus more on developing better infrastructure and cold chain.” On a positive note, Devanshu Gandhi, concludes, “We are trying to focus on health foods – ice creams with less or no sugar. In order to meet the growing demand, we also want to open manufacturing facilities in other parts of the country and have strong presence in all the states.” Email:

September 2012 | Modern Food Processing


FAMILY BUSINESS Weikfield Foods Pvt Ltd

‘Mushroom’ing growth prospects Learning from a mistake and then taking corrective measures for any future endeavour could propel a company to a new orbit. Ashwini Malhotra, Managing Director, Weikfield Foods Pvt Ltd, learnt a lesson from his mushroom project, which he started in mid 90s. The project made him pragmatic in his approach and since then all his new initiatives have been sailing smooth.

Courtesy: Weikfield Foods

Prasenjit Chakraborty


eikfield set up operations in Pune, Maharashtra, with two products – custard and corn flour. Today, the network spans 1,00,000 retail outlets across India and 5 continents globally. Ashwini Malhotra gives full credit to Satpal Malhotra, the Founder Chairman, for meteoric rise of the company. “The credit goes to Satpal Malhotra for creating a culture of innovations in the company way back in the 50s. For example, keeping in mind the products, which are Western-oriented, he coined the brand name – Weikfield back in 1956, which sounds Western,” says Malhotra.

I think the biggest turning point was when we consolidated all our different food units in 2007. As soon as we took the professional path, our growth doubled. Ashwini Malhotra Managing Director, Weikfield Foods Pvt Ltd


There are few important decisions taken over a period, which proved to be important turning points for the company; for instance, introducing smaller pack sizes for customers to try the product. However, the decision to consolidate all food units has been the most important in the history of Weikfield. “In my tenure as the Managing Director of the company, I think the biggest turning point was when we consolidated all our different food units in 2007. When the separate mushroom, honey and custard/jelly units became part of one holistic model, we started getting attention from professional managers, which was not easy earlier. As soon as we took the professional path, our growth doubled,” says Malhotra.

Lesson learnt from the mushroom business The mushroom unit, which Malhotra started in mid 90s, taught him an important lesson that rather proved to be a blessing in disguise. The incident taught him to be pragmatic while venturing into any new project. He

Modern Food Processing | September 2012

says, “In the mid 1990s, I started the mushroom unit with a much larger outlay than I could handle, financially as well as operationally. That led to initial problems and failures but taught me a big lesson that any start-up business should be taken up gradually and in phases.” This is a lesson, which made him a mature businessman. Today, he applies it to all his new ventures and this has helped put him on the path of success. “Applying this lesson has ensured that all my subsequent initiatives have succeeded without the problems we faced with the mushroom unit,” he admits. Setting up of mushroom

THE INSIDE STORY o Started with two products o Valuable lesson learnt from mushroom business o Consolidated different food units in 2007 o The products are available in 1,00,000 retail outlets across India and five continents

Weikfield Foods Pvt Ltd

business indeed was a risky decision. “It involved high capital expenditure as well as working capital, which in the mid 90s we could ill-afford. The result was huge problems in the initial years resulting in a negative spiral. But we came out of it through perseverance, business acumen, and the fact that the growing domestic mushroom market rendered us pioneers in the field,” he recalls.

Managing wide array of products When the mushroom unit was started, it was a sunrise industry. Internationally, there was a demand-supply gap, where demand was outweighing supply. Initially, it started as an export-oriented unit. “The idea was to get in early as we knew that over a period the domestic market for fresh and processed mushrooms would grow because mushrooms are high-protein and low-calorie products. Competition is growing and more people are entering the market, both small-scale and large-scale like us,” points out Malhotra. Similarly, the company launched organic tea as an exportoriented product and has recently introduced it in the domestic market. The point here is managing the business aptly when there is a wide array of products. And how does he do it? Malhotra replies, “By maintaining organic tea as a separate unit operationally while having the same people looking after the sales and marketing. We are managing it in a balanced and successful manner. In a similar vein, Weikfield has opened an Organic Products Division under the brand name Eco Valley Organics where it will produce and outsource organic fresh fruits & vegetables, brown rice, cereals and pulses. This too is operationally separate.”

Family constitution, a necessity? When asked how important it is for a family enterprise to have a family constitution, Malhotra replies, “This depends on the size of the family. So far, for us, the need for a family constitution has not arisen as it is only my brother and his son, my daughter and me, besides my father & uncle, who are involved in it. But I have seen this concept work well in many family businesses. I have also seen it being flouted by others.” Speaking on management philosophy of a family enterprise in perspective of younger generation taking over the reins, Malhotra says, “While the vision should definitely change with the generations – I have a different vision from my father – what should not change are the value systems.” He also adds, as long as subsequent generations respect and maintain those basic values of a family enterprise, it is bound to succeed. “The minute these values are disregarded, in my opinion, that is the beginning of the end,” he cautions. Email:

September 2012 | Modern Food Processing


ENTERPRISING ENTREPRENEURS Sanjay Bhatia, MD, Hindustan Tin Works Ltd

Nurturing the ‘can’ do spirit Sanjay Bhatia, Managing Director, Hindustan Tin Works Ltd (HTW), has been in the can business since 35 years. Initially, he faced difficulties in terms of understanding the dynamics of business. But nothing could deter him. Some of his decisions like shifting the plant to Murthal (Haryana), going for initial public offering, setting up of two-piece beverage can line, etc helped HTW make rapid strides in business. Today, the company offers food cans of varied sizes and shapes that are available internationally. Photo: Dileep Prakash

Prasenjit Chakraborty


ince 1948, the Bhatia family was traditionally engaged in the trading of various tin mill products like tinplate, black plate, tin-free steel, etc, required by the can-making industry. Due to their engagement in the tinplate business and realisation that acquisition of a canmaking company will help the family to forward integrate the business, it was decided to acquire HTW in 1977. “We believed that the company, which was sick at that time, can be turned around

PROVING THE ‘METTLE’ o Pioneered 2-piece can beverage making in India o Products exported to 21 countries o Business witnessed 50 per cent growth since investment in technology in 2007 o Penetrated new markets after younger generation joined the business


and brought back on the growth path,” says Bhatia.

Initial difficulties For Bhatia, it took about a year to understand the business in terms of competition, market scenario, technical specifications of cans, etc. However, he was fortunate enough to have qualified and experienced team who were well-versed with the business dynamics and helped him in overcoming such difficulties. Another challenge he faced was in understanding the industrial relations. He recalls, “The initial three years posed various difficulties; one of them being labour strikes. But this gave an opportunity for the management to understand the employees and soon the environment became positive; since then both employees and management had been working for the growth of the business for almost the last three decades.”

The business decision-maker Despite the fact that metal packaging involves high costs as compared to other forms of packaging, it became the chosen business since it is an excellent packaging media, with good growth

Modern Food Processing | September 2012

prospects. HTW’s expertise in dealing with the major raw material – tinplate – was an added advantage that aided in the decision-making process. Over the years, the company has been focussing on food packaging, and currently almost close to 90 per cent of its products are being used by the food segment. “We now have significant presence in the non-food segment too such as paints, pesticides, aerosol, shoe polish, etc, and hence the company is continuously working on both the segments,” says Bhatia.

Strategy that pays Bhatia has spent 35 years in this business and his journey has witnessed several ups and downs. HTW, which was started at Ghaziabad, moved to Sahibabad and then finally to Murthal (Haryana). These changes over a period have been made keeping in mind various factors like growth opportunities, proximity to customers and availability of infrastructure. “In addition, I feel that the decision in 1995 to go public opened new avenues for HTW as it could set up new unit with state-of-the-art technology. The company is now one of the leading can makers in India,” he exults.

Further, the decision to set up twopiece beverage can line in 2007 enabled that business to grow from 70 million cans to close to 1 billion cans in 2012. “HTW was the first company in India to take this initiative and hence can be considered a pioneer in the area of twopiece beverage can-making in India,” says a jubilant Bhatia. Today, HTW can offer food cans of any size and shape available internationally. The company endeavours to cater to the diverse needs of customers. It had been so far focussing only on round cans as there is major demand for such cans. “But within round cans, there are number of diameters, different heights, specifications, decorations, etc, and we have been trying our best to service these requirements. We have also been offering easy open ends for such cans to ensure consumer convenience while using the product,” explains Bhatia. HTW had made huge investments in acquiring the latest technology for decoration and can-making in order to manufacture cans of international standard. “I feel that it is important for any manufacturing company to keep abreast of the developments taking place globally by way of participation in exhibitions, conferences, interaction with domestic and international customers and suppliers,” he opines.

Role of younger generation According to Bhatia, the young generation (Saket Bhatia, Atit Bhatia and Paras Bhatia) are instrumental in penetrating new markets and usage of latest IT and other technologies that have helped the business grow immensely. They have brought with them new ideas, energy, and zeal to take the company to new heights. “One of the initiatives taken by them ‘Canvironment Week’ in 2010 had been successful in terms of positioning the metal packaging as an environmentfriendly and sustainable packaging option and also helped in uplifting the life of rag pickers. This has become a global movement; and last year, 11 countries participated under this banner with

Photo: Dileep Prakash; Location courtesy: HTW ’s Murthal plant, Haryana

Sanjay Bhatia, MD, Hindustan Tin Works Ltd

Can body welding

support from Ministry of Environment and Ministry of Food Processing Industries,” he says. When it comes to expectations (from younger generation), Bhatia states, “They should work as a team in order to maintain and sustain the leadership position and capture all possible and viable opportunities available in metal packaging as well as packaging sector in general,” he says.

Qualities of a good entrepreneur An entrepreneur has to foresee the opportunities before the competition and build his/her business around the same. “S/he should have risk-taking capability and be a leader rather than a follower,” opines Bhatia. It is important for an entrepreneur to build a team and delegate responsibilities to team members so that s/he can continue focussing on the new opportunities. Bhatia was instrumental in taking the decision to upgrade and invest in technology since 2007 and that has helped the business to grow by approximately 50 per cent in the last five years. “Investment is successful when the market accepts the same. Our customers appreciated the technological developments, which HTW has embraced, as they reaped the benefits, particularly in dairy and food processing sector,” says Bhatia.

Lessons learnt “Although we take pride in taking the bold initiative of setting up two-piece steel beverage can facility for the first time in India, probably we realised that aluminium could have been a better option to start,” admits Bhatia. However, this does not mean that steel cans were not acceptable to customers. There is substantial raw material price difference between steel and aluminium. Here aluminium has an advantage. “As the market has grown to reach 1-billion can mark, it has become clear that it would be difficult for steel cans to compete with their aluminium counterparts. And I am glad to mention that HTW and Rexam – joint venture partners – have decided to invest in the latest aluminium beverage can plant by using state-of-the-art technology, which would be commissioned very soon,” he reveals. Bhatia wants to contribute more to the metal can industry. “As an individual, I had been engaged with various trade associations, chambers of commerce and am working closely with the policy makers in the government, regulatory bodies and both the can-making and the userindustry. I shall continue to devote my time and energy for ensuring the growth of the metal can industry and positioning it appropriately in the domestic as well as overseas markets,” concludes Bhatia. Email:

September 2012 | Modern Food Processing


ENTERPRISING ENTREPRENEURS Sirajuddin Qureshi, CMD, Hind Agro Industries Ltd

Setting a benchmark in meat processing In meat business, safety and quality are important as meat is a highly perishable commodity. From the very beginning, Sirajuddin Qureshi, Chairman and Managing Director, Hind Agro Industries Ltd, ensured that the fundamentals of his business are strong by inducting sophisticated technology. Today, the company has one of the most modern abattoir-cum-meat processing plants in the country.

Courtesy: Hind Agro Industries

Prasenjit Chakraborty


eat quality and safety form the primary fundamentals of meat production. Consequently, the biosecurity approach was introduced in the Hind Agro Industries Ltd’s (HAIL) plant in CDF complex, Aligarh. To maintain quality and safety issues, technology was brought from countries most advanced in meat production. “Meat is a highly perishable commodity. It must be processed in eco-friendly hygienic environment and the animals must be reared scientifically in disease-free conditions,” says Qureshi. Hence, while planning the setting up of the most modern abattoir-cum-meat processing plant in Aligarh in 1994, he

‘MEATY’ FACTS o Transparency is key in business o Successful entrepreneur converts challenges into opportunities o Ego has no place in business o Success and failure are unavoidable in business


simultaneously took the conscious step of starting Hind Livestock Development Foundation (HLDF) and the Animal Rearing Project (ARP) involving 1,70,000 farmers owning 7,00,000 animals under backward integration concept. With the passage of time, HAIL emerged as a pioneering organisation, thus revolutionising the meat industry. “Our contribution by way of foreign exchange earnings through export of meat is worth $ 150 million out of the total export of meat worth $ 2.2 billion in 2011-12,” says Qureshi.

Role of younger generation Qureshi’s son is actively assisting him in promoting the business further. “My son is my right hand and is assisting me in diversifying the multifarious activities of the Hind Group, including meat processing,” he says. His son is running a Quick Service Restaurant (QSR) business under the brand name Fast Trax. “Fast Trax has already opened its outlets in the capital. The chain offers Indian snacks and desserts at highly affordable and competitive prices with retail outlets in NCR of Delhi and adjoining states of UP,

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Haryana and Rajasthan to realise the ‘take away’ dream,” he says.

Quality of an entrepreneur According to Qureshi, transparency is the hallmark of all businesses and entrepreneurship, where profit making cannot be the sole motive. “I have an entirely different concept of entrepreneurship vis-à-vis profit making. Whatever profit

SAFETY DYNAMICS HAIL is the only company in India to have a unique facility to procure animals – buffalo, sheep and goat – for processing confirming to the strict guidelines of hygiene and sanitation. Farmers are encouraged to rear buffaloes and lambs especially for supplying to the company. The company, in turn, extends assistance to them by providing door-to-door veterinary services by experts. HAIL has also set up veterinary hospitals. The animals sourced are examined by in-house veterinary doctors before being taken to the abattoir.

Sirajuddin Qureshi, CMD, Hind Agro Industries Ltd

is earned, it should be proportionately distributed among the employees according to a set protocol. I strive to keep apart a chunk of the profit earned for the old and destitute, poor and disabled. Besides, I also give donations to schools, charitable institutions, old minority schools, and provide scholarships for deserving students, as they play a major role in the progress and prosperity of the society,” he says. The tiny tree, which he planted 26 years ago, has started bearing fruit. “Today, we are nurturing candidates for All India Civil and Allied Services through the network of Noble Foundation Trust. With this mission of my life, I work towards sustaining my family values,” explains Qureshi. In his professional life, he provides vocational training to people involved in the meat and allied industries by way of sharing knowledge about modern techniques of processing, utilisation of slaughter house by-products, tannery etc, with a holistic approach to buffalo rearing. “I am also involved in the areas

of education of minorities and opening of schools & institutions of higher learning; hospitals and diversifying business in pharmaceuticals, and infrastructure development and modernisation of abattoirs,” he says.

The business idea Qureshi strongly believes that the secret of success of any business enterprise is the dignity of labour. He narrates an anecdote. “I candidly admit that the moment I got my first earning, however modest it was, it was no less than a treasure trove. Herein I learnt the meaning of dignity of labour as that moment opened floodgates of opportunities for attainment of higher and better traits,” he explains. He believes that successes and failures come in a chain and are unavoidable. “One who cannot translate a challenge into an opportunity can never be successful,” he asserts. Most important aspect of his personality is that he has never been ashamed of doing any work and is a

firm believer in the dignity of labour. “For me work is worship, be it selling small consumer items on pavements, or personally taking orders from clients. Certainly, I owe a major part of my success to the realisation at an early age and the instinct towards hard work and labour that grew with time,” Qureshi explains. Since meat is a highly perishable commodity, it is imperative to conduct research on a continuous basis. “There is a constant need for R&D in the meat industry so as to add value and increase the shelf-life. The municipal antiquated abattoirs across the country must be upgraded so that hygienic meat is supplied to the general consumers throughout the country. As far as export-oriented units are concerned, they should conform to WTO/ WHO/OIE norms and the guidelines set by the Food Safety and Standards Authority of India. Once all these are materialised, the segment will be able to scale new heights,” he opines. Email:

September 2012 | Modern Food Processing


ENTERPRISING ENTREPRENEURS R S Kamath, CMD, Kamath’s Ourtimes Ice Creams

A man of ‘fresh’ ideas From being the son of a fruit dealer to being the force behind one of Mumbai’s favourite ice cream brands, Mulky Raghunandana Srinivas Kamath, Founder and Chairman & Managing Director, Kamath’s Ourtimes Ice Creams, has come a long way. Out of his passion for fruits and a simple idea to offer innovative desserts to consumers, was born Naturals’ Ice Creams. And within a short span of time, it is already a ` 75-crore company.

Courtesy: Kamath’s Ourtimes Ice Creams

Mahua Roy


hen it comes to food, Indian consumers are the toughest to please. The trick lies in getting the product right, the branding perfect and the distribution unmatched. And in a multi-cultural city like Mumbai, this is even tougher. Entrepreneurial ventures in the food industry usually fail due to extensive competition from established Indian brands and increasing penetration of foreign brands. But R S Kamath hit the

FACTS AND FIGURES o Age of R S Kamath while starting business: 37 o Seed capital: ` 4 lakh (friends & family) o Turnover in first year: ` 1 lakh o Turnover today: ` 75 crore o Projections: Becoming a ` 100crore company in two years o Manufacturing facility: Kandivali, Mumbai o Output: 10-12 tonne per day


jackpot when he integrated two difficultto-integrate attributes: mass production of ice creams and ethnic flavours.

The ‘fruitful’ history “My father was a fruit dealer and I assisted him right since my school days. I was not an exceptionally bright student and I somehow barely managed to clear the 10th standard from a Kannada-medium school in Mumbai. When I turned 19, it was decided that I help my elder brother who ran a chain of eateries, which also served ice creams, in Santacruz suburb of Mumbai,” says Kamath. He was the youngest son and his ideas about entrepreneurship were usually turned down. But as it is said, once the

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seed of entrepreneurship is sowed in one’s mind, it is difficult to uproot it. He started his own outlet that served pav bhaji, strategically located in Juhu area of Mumbai, where the rich and famous reside. “In the 80s, the concept of an ice-cream parlour was unknown. Not everyone frequented an outlet just to have ice creams. So I decided to start a pav bhaji eatery, and offer fruit blended ice creams as desserts. This served as an immense opportunity to test-market my future products,” reminisces Kamath.

Naturals’ was not the first business venture Kamath started out as an entrepreneur but the ice cream business was not his

QUICK BITES WITH SRINIVAS KAMATH o Favourite Naturals’ Ice Cream flavour: Mango o Business that you admire, other than your own: McDonalds, for perfecting franchise model o First advice you received from your father: Always be punctual o One thing that you have taught your father: Importance of social media

R S Kamath, CMD, Kamath’s Ourtimes Ice Creams

first venture. However, he was still close to fruits and vegetables processing. “I had my own business of ketchups and was involved in B2B institutional sales. Though I made only losses in this business, I learnt a lot. Everything about licensing, laws, equipment, machinery, etc became clearer due to this venture,” he says. He remembers standing outside SMEs producing food processing equipment and observing intently. This led him to design his own customised equipment for traditional flavours. “I can say, it took me 25 years to complete engineering!” He experienced hardships too, as he talks about an incident where scathing milk was spilled on him due to a technical glitch with an experimental machine. After the ketchup venture, Kamath set up the pav bhaji outlet, which also served ice creams. However, his dream venture was that of ice creams only, which was getting overshadowed due to the pav bhaji sales. Then one day, he abruptly stopped selling pav bhaji, much to the disappointment of his clientele, which included notable Bollywood stars like Amol Palekar.

Quarter of a century later The first outlet of Naturals’ Ice Creams was opened in 1984. And today, its turnover is ` 75 crore. This brand saw the entry (and few exits too) of established

Courtesy: Kamath’s Ourtimes Ice Creams

dairy brands foraying into ice creams, multinational brands, altogether new brands, but Kamath was undeterred to competition. “Our USP lies in our product mix. We use traditional methods to make ice creams. Also, all the ingredients used are from natural sources. We do not use any artificial flavours, colours, additives, stabilisers or any other chemicals, which may affect the naturalness of our product,” he says. The ice cream thus contains less air, which makes it creamier. In the early days of inception of this company, sourcing of equipment was a challenge. Sticking to ethnic products combined with mass production were two diametrically opposite deliverables. Automation was catching up and

turning to mechanisation seemed imperative. So Kamath took it upon himself to address this issue. Travelling across continents and understanding machine engineering out of various global trade fairs, he himself designed equipment to mass produce ice cream using the traditional method. There still lie various kinks in the chain as logistics is a big issue to tackle, as also filling & sealing technologies, which limit the extent of mass production. Kamath is a self-proclaimed lover of nature. In his office he has an organically grown garden of rare fruits grown in tubs. Latest in this addition is that of cocoa, which he will soon experiment with.

Gen-Next Srinivas Kamath, the elder son of R S Kamath has now joined the family business after obtaining a law degree and management degree from Mumbai. He mainly concentrates on retail and marketing. “The biggest challenge is to maintain the integrity of the product right up to the retail store. The customer needs to be aware that what he is consuming is a unique product, which is not available anywhere in the world.” His target is to expand the presence of Naturals’ Ice Creams from the current 106 stores. His younger brother is studying hospitality management from a prestigious institute in India.

Courtesy: Kamath’s Ourtimes Ice Creams


Modern Food Processing | September 2012


ENTERPRISING ENTREPRENEURS Devendra Shah, Chairman, Parag Milk Foods Pvt Ltd

Milking profits with a prudent approach Wastage and surplus could provide a new direction to a business, if the person is foresighted and confident enough. This was proven by Devendra Shah, Chairman, Parag Milk Foods Pvt Ltd, who successfully capitalised on these two elements and firmly established himself in the dairy and dairy products business. Today, his cheese plant, located in Maharashtra, finds a place among the best in the world.

Courtesy: Parag Milk Foods

Prasenjit Chakraborty


an anyone believe that there was a time when milk used to flow in the drains of Manchar village in Maharashtra? Yes, it is true. In the early nineties, farmers at Manchar used to produce more milk than the government co-operatives. And the co-operatives were the only customers who would buy milk from the farmers. Since the co-operatives belonged to the government, there were two holidays in a week (dubbed as Milk Holidays) and on those two days

THE HISTORY BEHIND THE CHEESE PLANT Due to lack of storage facility, milk used to be disposed of in the drains of Manchar village. The loss amounted to ` 3.6 crore in a year. A farmer’s suggestion played an important role in shaping the business. The result: One of the best cheese plants in the world was set up in India.


there was no business transacted. In the absence of refrigeration and storage facilities, farmers were left with no other alternative but to dispose of the milk in the drain. This resulted in a huge loss.

Getting started with the milk venture “The wastage of an estimated 1,12,000 litre of milk a week resulted in a farmer revenue loss of ` 3.6 crore a year,” points out Shah. This would not have been of much concern to him but for one detail – till then he was in the cattle feed business. “I began to experience a slowdown in farmer payments for my cattle feed. They told me that the weekly wastage (milk) had eaten into their revenues. Then one of them requested to do something about the milk wastage,” he recalls. As he had a reasonable insight on refrigeration facilities due to the family’s cold storage business, he made a suggestion to them. He asked the farmers to send milk in metal cans, and informed them that he would refrigerate the milk and transport it to Mumbai for sale. The farmers obliged. Shah took all the milk he could get on those two days, and gave the farmers

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20 paise per litre more than what the co-operatives paid them. “Soon, there were people using all kinds of influence so that I would buy milk from them as well. So, I made a deal with them. Whoever would want me to buy milk from them would have to buy cattle feed from me. I did not make any money on the sale of milk; I more than made it up through the sale of cattle feed,” he says. Interestingly, Shah would have continued with the same business had a suggestion not come from a farmer. “Why don’t you buy our milk for all the seven days?” a farmer had asked. For Shah, acting on that suggestion at that point of time seemed impossible. But over a period, collection of milk increased as farmers started selling milk to him for three or four days in a week. He wanted to go for value-addition with the surplus milk and this is how he entered the dairy business. Today, Parag Milk is one of the most reputed dairy companies in Asia. Its cheese plant at Awasari Phata, near Manchar village in Pune district, Maharashtra, boasts of advanced technology and produces 40

Photo: Joshua Navalkar; Location courtesy: Parag Milk Foods’ cheese plant located in Awasari Phata, near Manchar, Pune

Devendra Shah, Chairman, Parag Milk Foods Pvt Ltd

Mozzarella cheese brine tunnel

metric tonne of cheese everyday. Recently, the company launched paneer (under Gowardhan brand name), which is unique in the sense that its shelf-life is claimed to be higher than what is available in the market. This has been achieved without using any preservative, clearly reflecting a strong in-house R&D. “Paneer is used on a large scale in Indian households. This inspired us to launch paneer. Our R&D team researched on improving the shelflife, and the desired result was achieved. We have not added any preservative in it and the product is well-accepted by consumers,” says an elated Shah.

Expectations from younger generation Shah strongly believes that the younger generation can play an important role in uplifting the image of the company further by using their knowledge. One of his daughters is pursuing MBA in Family Managed Business (FMB) and at the same time handling one of the dream projects of Parag Milk called Pride of Cow’s (POC) Milk, a world-class facility that meticulously follows specialised farming, nurturing, breeding, coupled with a milking programme. “Along with her education, she is working as head of POC and managing day-to-day activities of POC Milk,” says Shah. He further


adds, “They (younger generation) should realise the requirement of the present generation and come with innovative concepts, new products & ideas, and new innovations in packaging.”

Spirit of entrepreneurship According to him, an entrepreneur should have transparent business policy. Next comes trust and faith, which one should have in his/her employees, right from workers to senior management; also same applies to consumers, suppliers, transporters and of course, farmers. “This is possible if each one thinks as if he/she is working for his/her own company and not just working as an employee somewhere,” he exhorts. Shah as an entrepreneur has many successful projects to his credit. “In 2005, I set up India first largest and fully automatic cow farm. And in 2009, Asia’s largest cheese plant was established,” he claims. The two projects are instrumental for the growth of the company. “Due to the company’s efforts, it is able to offer a variety of products, especially cheese in various flavours, forms, taste, varieties, and packs,” he points out. One of the latest decisions to launch natural fruit yoghurt also met with success. “I launched natural fruit yoghurt concept for the first time in India and now this category is growing fast,” he claims.

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Cheese wedges packing in outer cartons

Lessons learnt the hard way He strongly believes that depending on one product and a particular market is always a risky proposition. “We were exporting skimmed milk powder (SMP) in huge volumes; but the government imposed a ban on exporting SMP products and introduced some new policies. At that point of time, it was difficult for us to change or go for another product. Moreover, there was no huge demand for SMP products in India. However, we came out of this situation soon,” he recalls. The incident was a lesson to him and since then he strongly believes that heavily depending on one product even if it is successful and a particular market are not the right strategies for a good businessman. With India witnessing continuous growth, the purchasing power of Indian consumers is on a high. The consumers are focussing on dairy products in their purchase. “So my plan is to educate the consumers about the importance and benefits of dairy food in their diet. Keeping this in mind, my endeavour would be to offer best products in terms of quality, packaging, and innovations to meet all the needs of consumers,” he concludes. Email:

ENTERPRISING ENTREPRENEURS Ajay Talwar, Jt MD, Signature International Foods

Giving a modern touch to kneaded products From a chef at the Taj to being the Joint Managing Director of Signature International Foods, Ajay Talwar has stayed close to the food industry. Today, he is spinning a business out of ambient chapattis, naans, parathas and pizza bases, a novel idea that has distinguished this entrepreneur. After all, it all begins with getting the product right.

Photo: Joshua Navalkar

Mahua Roy


ntrepreneurship is a talent and some people are born with it. Talwar maintains that business was always on his mind, right since the days he began his career. “Before my entrepreneurial venture, I was employed as a chef with Taj from 1982-92 and then I joined a small food processing company where I stayed till 2003. I remember telling the company’s

FACTS & FIGURES o Total investment towards the manufacturing facility: ` 60 crore o Total area: 80,000 sq ft o Turnover of the company today: $ 8 million o Turnover in the first year: $ 0.11 million o Age at which you started the first business venture: Part-time business catering – 22 years; Fulltime business venture – 38 years o Seed capital: ` 20,000 (personal savings)


MD at my previous job that this will be my last job and I would like to start my own business in future,” states Talwar.

Novel, yet familiar product He was associated with his last employer, which was a food processing company, dealing mainly with export products, for 10 years. This is where he learnt the intricacies of the food business, which led to the development of markets for more than 100 new products. “Having such a kind of wide trade exposure, I realised that there were many gaps in the market, which cannot be filled while working with the current company. I was determined to start a venture of my own. However, it was a great challenge to start my own business at that time without any financial backup and capital. Says Talwar, “There is a huge gap in the Indian market when it comes to the promotion of our own traditional products. We decided to address this, and thereby launched a strategic mix of products, totally customised towards Indian taste buds and preferences.” Being a first mover in the market has its own advantages. One gets to explore

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a new market wherein there is virtually no competition. And most importantly, the category altogether instantly gets identified with your brand. Interestingly, it also has drawbacks. One is faced with the encumbrance of introducing an entirely new category to the consumers. There is excitement of a new launch and also nervousness about consumer acceptance. By zeroing in products such as packaged chappatis, flavoured naans, pizza bases, he hit the jackpot. Thus was born Signature International Foods out of a simplistic idea of offering the consumers something novel, yet familiar. The B2B segment has massive growth opportunities for ambient chapattis. “Indian Railway Catering and Tourism Corporation (IRCTC) itself requires 50 lakh chapattis per day. Besides, there are corporate canteens, defence areas, which are equally lucrative,” he adds.

When the going gets tough Adversity tests the patience and grit of risk-takers. Talwar admits that the first three months of his business were the most difficult as it was a self-motivated move. “However, I never thought of giving up

Ajay Talwar, Jt MD, Signature International Foods

anytime as I was enjoying every challenge on the way. The bigger the challenge the better motivated I turned. I never looked back till date and always had a vision ahead to innovate in terms of products, brands, marketing ideas etc and that has been the major driving force of our company in the past nine years. Innovation has been the strength and still continues to be so. We have developed more than 350 new products in-house and continue to standardise & improve products,” he says.

Breaking even The initial personal investment towards his business was around ` 20,000, which was for the application of export-import licenses and permissions for exports. The business was managed well as he was on excellent terms with the suppliers and ensured advance payments from buyers. “I have been fortunate with the initial set-up of my business. I started out with zero financing in the first year. We managed to break even right from the first order shipped,” he says.

Developing the work culture “While hiring someone, I judge the candidates based on tenure of continuous employment and performance. Secondly, technical knowledge and experience they have vis-à-vis the exposure to the business are equally important. Drive, motivation and dedication are also essential for selfgrowth of the employee as also mutually

benefiting the company,” says Talwar. At Signature International Foods, there is strong communication with all employees regarding policies and company issues. The company invests significantly in learning, training and employee knowledge-building. Talwar adds, “Being part of the organisation here implies longterm association. Our employee retention ratio has been more than 90 per cent.” Having worked from a lower level to middle management and top management in an organisation and being part of the process upwards with every step, it has been easier for Talwar to understand the approach at every level and thus this culture was adopted. “I feel that corporate culture in large MNCs mostly look at numbers and possibly lack human touch. We have been successful due to the human touch factor with every employee of the organisation who in turn have been loyal to the business and have worked towards achieving the goal & vision of the company,” he says. With great businesses come big responsibilities. As the founder, the development of a work culture and business strategies rests on him. “Consciously, I avoided emphasising on horizontal growth, as it would only end up spreading us thin without focus. I vociferously studied current affairs & market trends and strategised to fill the apparent gaps in the market,” says Talwar. He adds that the most crucial part of his strategy was to gain a deep

RAPID FIRE If you were to start another business, what might it be? Film-making, as that too has all the right ‘ingredients’.

Excluding yours, which companies do you admire the most? McIlhenny Company, the makers of tabasco sauces; Heinz Tomato Ketchup; Cadbury Kraft. These are companies, which have transcended the brand as synonyms to their products.

If I spoke to five people who have worked with you, how would they describe you? Go-getter attitude, quick decisionmaker but not impulsive, encyclopaedia of food products with in-depth knowledge on food, committed and hard working with never-say die attitude, positive in crisis.

Which was the most difficult business decision of yours? To get into a JV collaboration with a foreign established firm.

understanding of the customers, markets and their requirements. He took one market at a time and serviced completely for vertical growth alone.

The experience so far Photo: Joshua Navalkar; Location courtesy: Signature International Foods’ Nashik facility

Talwar distinctly remembers his most memorable day in his entrepreneurial experience - the establishment of the first manufacturing plant at Nashik. He is described as being a complete family person. “In fact, I have more time for the family now after becoming an entrepreneur,” he adds. He advises young entrepreneurs to believe that “whatever you have done is not good enough; try to excel. Always look for challenges, work with passion in whatever you do and follow a dream. These are pillars for successful business notwithstanding unparallel hard work.” Freshly-made chapattis ready to get packed


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WOMEN ENTREPRENEURS Dr Deepa Bhajekar, MD, MicroChem Laboratory Pvt Ltd

Striking the right balance in ‘testing’ times It was a humble beginning with just a chair and table, and a sum of ` 20,000 for Dr Deepa Bhajekar, Managing Director, MicroChem Laboratory Pvt Ltd. She had to travel all over Mumbai to collect food samples for testing. Today, the organisation MicroChem Laboratory, which she nurtured over the years, has become one of the reputed food testing laboratories in India. Catering to the exact needs of the customers has been the cornerstone of success.

Courtesy: MicroChem Laboratory

Prasenjit Chakraborty


f late, India has witnessed significant rise in women entrepreneurs who have been successful in different arenas of business. The word multi-tasking is quite appropriate for women as they have to take care of two diametrically opposite issues – family and business. Maintaining a right balance between the two speaks volumes about their skills. The recent developments provide ample scope to

SMALL STEPS TO GAIN BIG o Started with a chair, table and ` 20,000 cash o Excelled in the business mainly due to clear understanding of customers’ psyche o Established the company at a time when reputed players were already dominating the field o Technical knowledge helped her scale new heights


debate whether the term ‘glass ceiling’ is any more appropriate or not? The Mumbai-based Dr Bhajekar is one such woman heading a premier food testing laboratory in India. She strongly believes that women entrepreneurs, who initiate, organise and run a business enterprise, are skilled professionals. “They excel at multi-tasking and are extremely organised in their day-to-day activities, which reflect in their work culture too. This meticulousness makes them efficient leaders,” she says. Women know how to balance work & family and enjoy the best of both worlds. “This calls for an internal balance mechanism, which in my opinion exists naturally in all women. Social networking in today’s business environment is a key quality towards successful business growth – one of the major advantages of a women entrepreneur,” adds Dr Bhajekar.

Successful business strategy Exact understanding of the needs of customers has been the cornerstone of success for MicroChem. “The main perspective that helped my organisation grow has always been the ability to understand

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the needs of the customer and go that extra mile. I have always driven excellence and perfection in my work environment,” she says. She believes there are five key qualities – knowledge, hard work, initiative, diligence and commitment that infuse growth at a workplace. A good blend of such qualities combined with an inexhaustible energy will always keep an organisation on the ascending path. “Being a doctorate in industrial microbiology specialising in food, the core technical knowledge is a strong base adding to the above required qualities,” Dr Bhajekar notes.

Crossing the hurdles It was a humble beginning for Dr Bhajekar. “I started this business venture with a single table and chair, and just ` 20,000. With a train pass and a cap over my head, this journey humbly began by collecting food samples from all over Mumbai. My day would start at 6.30 am in my office where the mind struggled to find ways and ideas on how to make a place in the testing domain. Eventually home by 9 pm was a daily routine for the first year,” she recalls. There were plethora of challenges such as lack of funds and manpower, limited

MFP_Sept_2012_AG Engg._Tab-3_81


Dr Deepa Bhajekar, MD, MicroChem Laboratory Pvt Ltd

infrastructure and no brand image. “Solving problems of my customers earned a good reputation for the organisation. And that is what I have built upon over the years,” says Dr Bhajekar. She adds, “We were the last to enter the fray, and established players in the laboratory business were already dominating the market. To create a niche for ourselves without having a brand name or advanced infrastructural facilities was the key challenge faced initially.” However, her technical knowledge, persistence, optimism and hard work helped her grow from initial phase to what her organisation is today. “I am fortunate to have found my ‘calling’ and 12 years down the line, I still await sunrise to come back to work with the same energy with which I started,” she beams.

Leveraging opportunities MicroChem Silliker, a joint venture of MicroChem with Silliker in 2010, has opened its new 22,000 sq ft, state-ofthe-art nutritional chemistry and food

safety laboratory at Mahape, Mumbai. As part of the Institute Mérieux, Silliker is a leading internationally accredited provider of food safety and quality services with more than 50+ locations in 17 countries. “This new investment reflects our strategic ambition to expand our services, meet clients’ demand locally and internationally while delivering the high level quality service Silliker is recognised for worldwide. Today, we are a one-stop shop for all food, quality and safety requirements and look to support the Ministry of Food Processing Industries’ Vision 2015,” says Dr Bhajekar.

Maintaining a balance According to Dr Bhajekar, maintaining a balance between family and corporate life is a juggling act. “My role as a boss, mother, wife, daughter, daughter-inlaw, and a loyal friend requires equal amounts of commitment and high level of enthusiasm. An ever-smiling attitude is the best one to have. Nerves of steel to

run a business; a soft compassion when it comes to family and friends; and a good blend of perspective always help,” she maintains. She feels that key role as a home-maker will always be a priority and handling all fronts can at times be challenging. “There is no point in having an attitude full of complaints, rather it is best to just concentrate on finding viable solutions for all problems. Patience and tolerance that come more easily with age are important elements,” she exhorts. For a successful business venture, clarity in one’s vision and belief in one’s dream along with an effort to back that dream are must for any young entrepreneur. “Tireless consistency, high levels of energy, and a compassionate & understanding behaviour in every situation coupled with time management skills will go a long way. Support from family and friends is one of the strong pillars that help shape your success,” she concludes. Email:

September 2012 | Modern Food Processing


WOMEN ENTREPRENEURS Swatantra Chhabra-Kalra, CEO, Truly Natural

Epitomising ‘never give up’ approach Success in a career is often measured by the height of hierarchy achieved. In that logic, what can be more fulfilling than being offered a comfortable position in the Board of Directors? Swatantra Chhabra-Kalra, CEO, Truly Natural, gave up the attractive offer from a leading ingredient firm to start her entrepreneurial venture from scratch.

Courtesy: Truly Natural

Mahua Roy


s the oft-quoted saying goes, an eventful journey of a thousand miles starts with one small step. And everything depends upon that step, which needs to be ‘right’. Risk takers go a long way, and this journey is not devoid of questionable strategies, impulsive decisions and an enormous amount of juggling between several roles. Some say men have it simpler in this. But women have an edge. Strategising, decisionmaking and juggling between tasks are

inherent qualities among women. “In my view, the thought processes or business decisions taken by men are different from those of women. I believe that women put their heart into everything whereas men think from the head. A woman takes a more systematic and organised approach towards decision-making. Being feminine gives the woman an edge over the soft skills,” says Swatantra.

Beginning of the journey Being a graduate in food technology, she started her career in R&D, and spent a decade in several prestigious food

AN EVENTFUL JOURNEY o She was transferred to the Food Engineering Department in spite of obtaining a seat in the Mechanical branch, just because she was a woman, and thus was ‘more suited’ to study food processing. o At PepsiCo, she was mistaken to be a male candidate, and therefore called for the interview for a shop floor position. She proved her excellence in the company and till date, at PepsiCo, her position is held by a woman o She has been part of important projects like: Shelf-life extensions of Uncle Chips, Lays, Cheetos, and Lehar Namkeen. She pioneered nutritional labelling when it became mandatory. Besides, at Dumex, she was part of reformulation project of Farex and Proteinex.


Modern Food Processing | September 2012

processing companies, which included names like Nestle, PepsiCo’s Frito Lay, Amway India, Dumex India, and Kanegrade Flavours and Ingredients. She attributes her learnings to her corporate days. To her credit, she has been the name behind formulation of diet snacks, dietary health supplements, protein supplements and infant foods in the firms she was associated with. Apart from R&D, she also has tremendous experience in process scaling right from laboratory experimentation to production, shelflife evaluation, system synchronisation and vendor development. “My journey at PepsiCo had been one with most in-depth experiences. I was fortunate to join the world’s fastest growing FMCG as my first company. PepsiCo is a system- and process-driven company. I learnt a methodical way to approach any problem and find solution at PepsiCo, which helped me to bring the best out of me at other companies as well. Keeping a positive attitude and instilling excellent vendor relations are the lessons learnt at Nestle during my training at its Moga plant,” she adds.

Swatantra Chhabra-Kalra, CEO, Truly Natural

Maintaining a fair balance Maintaining balance between family and corporate life is always an ongoing challenge for a professional woman. “I wanted to balance my family and work; this was one of the drivers to start my own business, so that I can have better control over my time. I am doing well at this job; and this would not have been possible without the support of my husband and parents in the initial stage of my career. In my family, we try to spend time together as much as we can,” she explains. She usually plans a long holiday once a year in locations like Goa or Kerala, and once in two years, an international destination. “Long weekends are spent at our boutique hotel resort in the foothill of Himalayas. Sometimes, if I am out on a business tour, my family joins me there,” she quips.

Most difficult decision The toughest decision she says was to become an entrepreneur. “Coming from a background of a non-business family,

I never had any prior knowledge about setting up a business. It was the toughest call to make as I was leaving at a time when I was offered a position in the board of directors in the company I was previously employed in. It was a call between a mother and a career woman. I always had this urge in me, a fire inside me to start my own venture. Initially, I was not clear as to which direction to take. The day I was clear, I moved on,” Swatantra elaborates.

Memorable moments “The one value I practise heartily is ‘never give up on anything’. I always believe a calm sea never makes skilful sailors,” she says. She grew up in a small place called Sangrur in Punjab. She had never been exposed to the corporate culture, nor was fluent in spoken English. When she moved to Gurgaon after her wedding, everyone in her office at PepsiCo used to communicate in English. “I took this as a challenge and started reading English books and

newspapers. I used to mark the words I could not understand and then check their meaning in dictionary. I always feel proud of the day when I wrote ten lines in English for a presentation to the Managing Director of PepsiCo. Today, when I write for the leading newspapers such as The Economic Times, I thank my parents for instilling this value of never giving up; it is their upbringing that I could conquer this hurdle victoriously,” she says confidently. Her most cherished moment is the one when her company first touched the ` 10-million sales figure in the business. She advises young women in this industry to be confident in everything they do. “I believe that women have many hidden strengths. Whatever the circumstances, they should overcome them and emerge winners. I will advise young women that it is important to know yourself well; nothing can stop you from achieving what you dream of and what you want,” she concludes. Email:

September 2012 | Modern Food Processing


WOMEN ENTREPRENEURS Geeta Bector, Chief Taste Officer, Cremica Foods

How is the food processing segment faring in India? With rising consumer prosperity, the overall development of the food processing sector is interestingly lined with new opportunities for diversification in the sector. With increasing mobility, urbanisation, changing lifestyles and food habits, demand for processed & convenience food is increasing,

this segment. Besides, there has been immense support from my husband, along with a perfect mentor like my mother-in-law Rajni Bector (Founder of Cremica Group) to guide me in this line of business.

What were the challenges faced and the strategies adopted to turn the tide in your favour? One of the strongest reasons for our success is underwritten rule of unwavering quality. Times became difficult with the rise in prices of

about the business. Today, my focus is on marketing activities of Cremica Foods and strengthening brand recall. Our line of business has innumerable players, making the competition stiff. But it was my self-belief, which kept me going. To give an example, the launch of Veg Mayonnaise, a product with different combinations and a complete new product for the Indian market, was a huge success. Also, it was the support and faith of our partners, which helped us launch various other products. My strong instinct has been something that I follow to face all the challenges.

Courtesy: Cremica Foods

India, besides being democratic, offers supportive environment to women entrepreneurs ...says Geeta Bector, Chief Taste Officer, Cremica Foods. In conversation with Avani Jain, she gives insights into her approach to business and how she handled various challenges. Her motherin-law has been instrumental in her success; she always showed her the right direction to maintain a perfect balance between work and family life.

tomatoes, oil, etc but we never have nor ever would cut corners with respect to quality, deliveries or commitments. I have had an uphill journey as an entrepreneur at Cremica. I joined the business at a time when there were no specific designations or role plays and literally had to look into all the departments, which helped in laying the foundation for my knowledge

indicating a bright future for the industry. The recent trends reveal that Indian consumers are becoming adventurous and showing a readiness to experiment, wherein the tendency is to try a fusion of Western and Indian, but high quality food.

What prompted you to enter into food processing segment? My passion in the food industry and my love for food prompted me to enter into


Modern Food Processing | September 2012

What is your future outlook for the food processing industry in India? The Indian food processing industry is one of the largest in the world in terms of production, consumption, export and growth prospects. Earlier, food processing was largely confined to food preservation, packaging and transportation, which mainly involved

UP CLOSE AND PERSONAL How do you deal with a tough situation? I deal with tough situations in the tough way. If it gets tougher, I ask for advice and support from my husband and others having high expertise in the family.

What motivates you the most? My mother-in-law is the personality who has always inspired me to strive for the best. And Tale of Two Cities is the book that I completely associate to, with regard to constant travelling between Delhi and Ludhiana.

What is the business etiquette you value the most? The passion to serve high-quality products is something I respect the most.

What would be one advice to women entrepreneurs in the country? It is great to see a lot of women becoming corporate leaders and entrepreneurs. It is the self-belief that has been my strength. Self-belief is what makes you a great leader or entrepreneur.

Geeta Bector, Chief Taste Officer, Cremica Foods

salting, curdling, drying, pickling, etc. However, over the years, with increasing urbanisation, emerging new markets and technologies, the sector has widened its scope and has started producing many new items like ready-to-eat foods, beverages, processed and frozen fruit and vegetable products, etc. There now exist a huge market for food products as there is high rate of consumption. And with these emerging markets, Cremica Foods intends to offer a fusion of Western and Indian food products, while keeping their heritage intact.

What was the one business idea suggested by you that proved successful? Being a food enthusiast myself, I always wanted to create a recipe that was a ready & an easy food product, which also enhanced the flavour of the meal. After months of research and number of trials, we came out with our bread spreads and chutneys, which was a success among consumers.

How has been your journey in this business? There has been immense learning, working in a field where I had deep interest and passion. The dealers and suppliers I have worked with have been supportive and I have never experienced discrimination from any end for being a woman entrepreneur. India, besides being democratic, offers supportive environment to women entrepreneurs. The journey has been smooth, keeping me abreast with several details that go into a home-grown food business.

How difficult was it to find a right balance between family and corporate life? I consider myself fortunate enough to be back in the line of work that I enjoy the most. I took a break from work when I realised that my family needed me more than my work; and it was also getting difficult to pay equal attention to both at a point of time. But my husband and motherin-law who were my pillars of strength asked me to re-join the business later.

Did you face any failures on this long journey and what were the lessons learnt? Failures, like in all businesses, make you stronger and more cautious.

What were the few useful tips received from family members? My mother-in-law always stood by me and guided me through thick and thin and various other business challenges. She was just the perfect mentor to teach me the right skills, but emphasised that for a woman, ‘family should come first’. So, though I had faith in myself, it was my mother-in-law who showed me the right direction to maintain a perfect balance between work and family life. Email:

September 2012 | Modern Food Processing


WOMEN ENTREPRENEURS Seema Jindal-Jajodia, Founder, Nourish Organic Foods

Why did you choose the business of organic foods? I have been in this industry since 2008, and my first step was participating at the International Yoga Festival at Rishikesh. Being a health-food enthusiast, it was my

How have you made CSR an integral part of your business?

ensuring quality and safe food products every time.

My aim with Nourish Organic Foods is to promote indigenous procurement of raw materials to reduce carbon footprints and support self-sufficiency among farmer groups. At Nourish Organics, we understand and appreciate our duty towards the society, of which we are an integral part. A socially responsible and sustainable approach is the bedrock of our corporate vision. We demonstrate this commitment by adopting an inclusive outlook in our operations.

What are the unique features of Indian consumers that you make most out of ? Indian consumers like to snack, and are getting health-conscious. We used this insight to design our product mix, thus integrating taste with health.

What has been the most memorable day in your life? When we received our first batch of

Courtesy: Nourish Organic Foods

We work towards providing gainful employment to women from surrounding villages …says Seema Jindal-Jajodia, Founder, Nourish Organic Foods, and sister of steel barons Naveen and Sajjan Jindal. Few companies manage to successfully integrate social values like giving back to the society and offering premium products in the market. Nourish Organic Foods is one of them. In conversation with Mahua Roy, she talks about entrepreneurship brimming out of her upbringing. dedication and zeal that encouraged me to start an organic health food company. My ulterior goal with Nourish Organic Foods is to educate people with regard to eating right. Besides, I consult as a Wellness & Health Coach to people who are seeking a healthy lifestyle. Also, I am currently pursuing a course in health and nutrition from The Institute for Integrative Nutrition at New York.


We connect with farmers’ co-operatives at grass roots level and procure our raw materials from several women self-help groups, in turn providing them ample opportunities to expand. For example, the brown rice that we use in our snack is processed by a group of women who work in the rice fields near Ponta Sahib. We also work towards providing gainful employment to women from surrounding villages by engaging them in our factory activities.

What makes Nourish Organic Foods so different? O ur products are made from wholesome ingredients that have been grown organically, and are thus free from harmful chemicals and pesticides. They are suffused with healthier oils, natural antioxidants and wholesome fibre, thereby creating a multitude of positive effects on the body ranging from a healthy heart to weight control. Our state-of-the-art manufacturing unit is located at IMT - Manesar. We follow stringent Organic and Food Quality & Safety Standards at our factory,

Modern Food Processing | September 2012

repeat order from esteemed customers like Nature’s Basket, FabIndia etc; we consider it a huge accomplishment.

UP CLOSE AND PERSONAL o If not Nourish Organics, what other alternative career excites you? Painting o Your favourite fitness food? My mother’s carrot halwa and avocado salads. o How do you balance family and corporate life? I juggle between it all. I give priority according to what is more demanding at the moment. o How often do you plan a holiday with family? I try to take short but frequent holidays. o How does your family describe you? They respect my views on healthy eating and are usually scared about adding sugar in their tea or coffee in front of me!

Seema Jindal-Jajodia, Founder, Nourish Organic Foods

How did you go about knowing the Indian market? I conducted a lot of tasting sessions in my yoga class. We also roped in several experienced consultants in this field to guide us about the Indian market and took feedback from friends. In the beginning, expat communities were our main consumers. We worked on instinct and it paid off brilliantly.

Are business decisions taken by men different from those of women? I would say both yes and no. I think the HR skills are inherent in a woman, and some strong decisions can also be taken by a woman.

Can you mention one value imbibed from your family upbringing that you apply in day-to-day business dealings? My inspiration comes from my family that has always been driven towards

SEEMA’S VENTURE: NOURISH ORGANICS An organic packaged food brand, Nourish Organics has a wide range of products – cereals, high fibre and ready-to-eat snacks. Flavoured snacks in Amla, Apple Cinnamon, Lime Date, Rose Anise variants; brown rice snacks, sprouted flax seeds, peppercorn chana and oatmeal cookies are few of the products. It also offers a range of super foods, ie high-fibre, minerals, vitamins and phytochemical content-based products like Anjeer Amarnath Bars and Omega Seed Mixes. Nourish Organic Foods is currently partnered with Nature’s Basket, FabIndia, Le Marche & Park Group of Hotels.

staying fit. My uncle runs a successful naturopathy centre, known as the Jindal Health Farm, which has been a testimony to the lineage of promoting health naturally in my family. Coming from a family of successful businessmen, I understood the nuances of business dealings. My team and I worked hard in making sure Nourish Organic Foods are available to the healthconscious population in and outside the country. About values, I have learnt the importance of honesty and

integrity from my upbringing. Also, spiritually I believe that there is a divine plan in everything that happens in one’s life.

What is your advice to young women in the corporate world? Stay true to yourself. Do not believe those who try to put you down because you are a woman. With the right attitude and hard work, anyone can become successful. Email:

September 2012 | Modern Food Processing


AUTOMATION TRENDS Intelligent motor management

Integrating safety, preventing downtime in process industries

Courtesy: Siemens Ltd

Safety of working personnel and health of equipment are of paramount importance to food & beverage processors. Generally, automation systems and components are responsible for safety-related tasks in many applications (process industry, machines, conveyor systems etc). In this context, the advent of intelligent motor management systems has come as a boon to process industries due to its significant advantages.

Mayank Nigam


he operations in process industries such as power, cement, steel, oil & gas, food & beverage etc, are increasingly getting more complex where various small processes are closely linked with each other. In a process industry, each motor is a critical part in the production chain and its tripping, failure or sudden shutdown can lead to a huge monetary loss. In conventional Motor Control Centres (MCC), these failures are caused due to limited motor protections like overload and short-circuit, massive control wiring from MCC to control room, no alarm or diagnostics and so on. In order to prevent these failures, there is need for more sophisticated control and protection system. At the same time, plant operators should have more information, early


warnings and enhanced data transparency from the individual motor feeders. Above requirements are nowadays achieved by Intelligent Motor Control Centre (iMCC), which has become popular since last few years and is now a standard for process industry.

Intelligent systems In iMCC, intelligent motor management relays are used on which a communication port is available. This communication port is directly connected to a Distributed Control System (DCS) by a single communication cable. The communication cable replaces numerous control and signalling cables of a conventional MCC. Features such as multiple protection, monitoring and logical functions are integrated into a compact communication capable intelligent relays.

Modern Food Processing | September 2012

The motor management relay is the main component of iMCC and it comprises various essential functionalities in a single device such as standalone motor protection; motor control logic (DOL, R-DOL, Star-Delta etc); monitoring of motor feeder data; data measurement, evaluation and storage; and communication with a DCS system. Since the volume of data from MCC to DCS and back from DCS to MCC is high and a fast response is required, the most preferred communication protocol followed in process industry is Profibus. Intelligent motor management offers multiple protections like overload, over& under-current, over- & under-voltage, stalled rotor – almost all protection needed for a LT motor. In addition, it provides data transparency, low maintenance cost, Profibus communication, low downtime etc. The known benefits of iMCC are

Intelligent motor management

numerous; but at the same time one should ensure that basic requirements that were considered in conventional MCC are also met in iMCC. One of these key requirements is Type-2 co-ordinated feeder.

Type 2 co-ordination in iMCC Two protections are necessary in all conventional MCC. One is overload protection by overload relay and another is short circuit protection by a circuit breaker. Overload relay (OLR) is used to save motor from burning due to overload and short circuit protection device (SCPD) from short-circuit. Since both the faults are a form of over-current, it is important to ensure that OLR operates in overload zone and SCPD operates in short circuit zone. In iMCC, intelligent relay replaces OLR, which provides overload protection whereas SCPD remains the same. Like conventional MCC, it is also recommended to use tested Type-2 co-ordinated feeder in iMCC. Recommended and tested Type-2 charts are published by the manufacturers of intelligent motor management relay, which provides tested combination of SCPD, intelligent relay and contactor. These charts should be adhered to for complete motor protection and safety of plant & personnel.

Safety integrated in iMCC Today, the proper functioning of systems and components is covered by the term ‘functional safety’. This is especially documented in Standard IEC 61508 ‘Functional safety of electrical, electronic and programmable electronic safetyrelated systems’ and IEC 62061 ‘Safety of machinery - Functional safety of safety-related electrical, electronic and programmable electronic control systems’. Functional safety relates to the principles of machine or plant safety that depends on the control and protective equipment functioning properly. The health and safety of personnel as well as protecting equipment and the environment depends on the correct

functioning of the relevant systems and components. Every person who comes into contact with the system must be protected against the hazards emanating from the machine. But the machine must be protected against hazards to avoid damage and production losses. The safety system implies use of safety relays or safety automation systems, which monitor critical components of a machine or plant. Some of these critical devices are E-stop, pull-cord switch, limit switch, etc, and if these malfunction, it may lead to accidents. Monitoring of these devices will help in safe disconnection of feeder during accidents. Depending on the application, the component of safety system can vary widely. Safety system always comprises a chain of sensors, evaluation devices and actuators. In safety technology, the requirements regarding cost-saving potential can be especially fulfilled by selecting the appropriate installation system. In standard technology, the move to distributed concepts and the use of modern Fieldbuses have already resulted in significant cost savings. Further, cost savings in the future will be achieved by transferring additional safety-related signals alongwith existing standard Fieldbuses, eg PROFIsafe.

Flexibility of integrating safety system in iMCC is now possible and the same can be followed to ensure personnel and plant safety. In iMCC, an intelligent device is integrated with safety circuit by using Digital Expansion Failsafe Module (DMF) of an intelligent relay. The critical inputs of field are taken to DMF inputs and the failsafe DMF outputs are used to disconnect control supply of the switching device (contactors). The safety signals are taken from iMCC to PLC or DCS through Profibus or if required PROFIsafe. These failsafe signals sent from DMF through intelligent device are then processed at automation level. It goes without saying that iMCC is already influencing today’s automation environment; new trends in this field will soon be found with Type-2 co-ordinated feeders and safety integration. Mayank Nigam is the Senior Marketing Executive, Business Development - Control Products at Siemens Ltd. He has been instrumental in promoting new technologies from the house of Siemens for process plants. For more details, contact Punit Karnik on email:

September 2012 | Modern Food Processing


STRATEGY Agri-commodities marketing

Photo: Joshua Navalkar; Assisted by: Hemal Patel; Location courtesy: HyperCITY Retail India Ltd (Malad outlet, Mumbai)

Food services spurring institutional sales

Institutional or direct B2B sales of agri-products have been rising due to a spurt in food services and ready-to-cook meals. The business environment through this channel heavily decides customisation of product development and operational strategies. Mahua Roy


ccording to a recent report by Technopak Analysis, the market size of the food service sector is estimated to rise to $ 8.1 billion by 2013 and $ 9.6 billion by 2018. It is steadily growing at 5-6 per cent per annum. The organised sector, which comprises fine & casual dining, cafes, kiosks, bars & lounges, etc, produces a heavy demand for agri-products, with rice and wheat flour dominating the sales. Another report released by the consulting firm McKinsey & Co, the retail food sector in India is likely to grow from $ 70 billion now to $ 150 billion by 2025, with 60 per cent of this market belonging to the convenience food category. This category requires higher quality of agri-products as such items highlight safety and longer shelflife. Becoming a preferred vendor to cater to these two industries requires fulfillment of few essential strategies that are described here.


Managing a broader portfolio Accommodating a wider mix of agriproducts will definitely work. Also, one needs to be updated with the trends and dynamics of the food industry, which is wide, deep and conspicuously differentiated with a variety of products. “A vendor who keeps up with the changing trends and stocks products accordingly will be preferred. Also, maintaining a portfolio comprising premium products works in favour of the vendor; for example, offering organic, sustainable variants of an agri-commodity,” opines Ajay Talwar, Managing Director, Signature International Foods.

Availability factor The food services industry relies heavily on freshness of the stock. Thus, availability and timely deliveries are important aspects of expected deliverables. “Most big hotel and restaurant chains have a central sourcing model for food and beverages. However, local sourcing is preferred as well because freshness is guaranteed. Logistics model of vendors is audited by chefs as also their warehouses to ensure a

Modern Food Processing | September 2012

high-quality supply chain,” says Subhash Sinha, Executive Chef, Pune Marriott Hotel and Convention Centre.

Competitive pricing There is no dearth of vendors dealing with agri-commodities in India. In fact, as per data available with the Ministry of Food Processing Industries, almost 80 per cent of agri-produce is distributed via vendors. “Pricing is a point of contention. However, compromising on quality is a strict no-no. With changing outlook and increasing emphasis on food safety, processors are ready to pay a premium or higher price, if assured of quality,” adds Talwar. Interestingly, pricing is not given priority over quality compliance. So as a vendor, if you strategise to compromise quality over an ‘attractive’ cost, the sourcing manager will certainly not be impressed. Food services and processing industries rely heavily on brand loyalties. As a vendor, one can contribute equally towards building a strong relationship between the consumer and the food industry. Email:

Rotating equipment TIPS & TRICKS

Tips to use right bearing system for better performance With industries, including food & beverages, struggling to become more cost-efficient, a preventative maintenance programme can save valuable time and hard-earned money. Extending the life of costly equipment, especially rotating, with proper bearing selection and maintenance is a sure way to increase cost-efficiency.


otating equipment such as pumps, mixers, centrifuges, compressors, etc are used widely across food and beverage industry. Well-functioning rotating equipment is important for better performance of food processing plants. The bearing is considered to be at the heart of all rotating equipment. As the key interface between moving parts, the condition of the bearing often reflects how well a machine is running. Hence, for enhancing the efficiency of rotating equipment, selection of right bearing systems and their maintenance play a big role. Here are some useful tips on how to increase the performance of rotating equipment. Misalignment is one of the major causes of machine component failure. Comprehensive engineering services – combined with the application of products that quickly and correctly accomplish critical alignment and machinery mounting – can contribute significantly to the reduction of machine failure.


Unbalanced components in machinery cause an increase in load on bearings and on the entire machine structure – all evidenced by high vibration levels. Precision balancing will reduce vibration, lower maintenance costs and optimise machine running time.



The process of bearing analysis offers an important mechanism for identifying and addressing machine performance issues.


A concentrated effort to evaluate and improve lubrication issues in food processing plant will improve returns on plant assets and lower consumption & supply costs. Hence, it is imperative to have a complete management process that will focus on improving lubrication conditions in the plant, and lower the associated supply and logistics costs.


High-pressure washdowns can wash away bearing lubrication for rotating equipment. This often leads to corrosion that severely limits bearing life, increases maintenance costs and creates flakingrelated hygiene problems. Maintaining proper machine hygiene is key to product safety compliance.


Bearings support loads and must, at the same time, rotate – conditions that cause fatigue of critical components. Fatigue, or spalling, of rolling elements and raceways is the normal mode of bearing failure, but can be accelerated by a number of faults.


the grease throughout, with enough grease added to purge the old grease out through the seals. This procedure helps to clean out contamination. Grease should be introduced at least every six months, whether the equipment is operating or idle.


Most large bearings incorporate gear teeth and the gear lubrication requirements are not the same as for the bearing. Because the meshing action of the teeth tends to squeeze out lubricant, the gears should be lubricated every eight hours on slow or intermittently rotating equipment, and more often on rapidly or continuously rotating equipment.


A check of bolt torque should be part of any routine maintenance procedure. Vibration and shock tend to loosen bolts, so periodic torque checks will ensure that the proper preload level is maintained.

1 10

Seals on the bearing should be visually inspected periodically to be sure that they are fully intact. Insignificant as these seals may seem, they aid considerably in the prevention of bearing raceway contamination.

Reference While adding grease, the bearings should be rotated to spread

o o

SKF Group Bearings Division, Kaydon Corporation Inc Email:

September 2012 | Modern Food Processing



New projects and expansion activities are the barometers of industrial growth. These also present business opportunities to service providers like consultants, contractors, plant & equipment suppliers and others down the value chain. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the food & beverages industry. Dairy

Pran Dairy Ltd Project type Expansion and modernisation Project News The proposed investment (one of the group companies of RFL) includes expansion and modernisation of its existing milk processing operations, by upgrading some of the machinery and installing some new modern processing and packaging lines. Pran is the leading food processing company in Bangladesh. Project location Ghorashal, Bangladesh Project cost NA Implementation stage Planning Contact details Uzma Chowdhury, Pran RFL Group 105/1, Ga, Middle Badda Dhaka - 1212, Bangladesh Tel: 880-2-9890345 Fax: 880-2-8829533, 880-2-8837464 Email: ---------------------------------------Dairy

Modern Dairies Ltd Project type Facility expansion Project news Modern Dairies, based in Haryana (Northern India), is undertaking a $ 46.4 million expansion plan to expand its milk sourcing directly from farmers and increase processing capacity for value-added dairy products. As part of this expansion, the company has already successfully increased its milk processing capacity at its plant near Karnal, Haryana from 0.5 million to 1.5 million ltr of milk per day. Project location Chandigarh, Haryana Project cost $ 46.4 million

Implementation stage Ongoing Contact details Modern Dairies Ltd SCO 98-99, Sub-City Centre Sector 34, Chandigarh 160022 Tel: 0172-2609001/03 Fax: 0172-2609000 Email: ---------------------------------------Edible oil

Agro Tech Foods Ltd Project type New facility Project news Agro Tech Foods Ltd, the Indian subsidiary of global food major ConAgra, proposes to set up four more manufacturing units including one in Bangladesh over the next three years at a cost of around ` 100 crore. Of the proposed four units, the peanut butter manufacturing facility coming up in Gujarat would be the first to commence operations. Project locations Gujarat (India) and Bangladesh Project cost ` 100 crore Implementation stage Ongoing Contact details Agro Tech Foods Ltd 31, Sarojini Devi Road Secunderabad 500003, Andhra Pradesh Tel: 1800 425 2903 Email: ---------------------------------------Edible oil

plans to expand to 500 tpd by constructing a new plant in Khopoli, Khalapur District, Maharashtra. The company produces various vegetable oils and fats for food industry and consumers. Project location Khopoli, Maharashtra Project cost NA Implementation stage Planning Contact details Kamani Oil Industries Pvt Ltd Chandivali Estate, Saki-vihar Road Sakinaka, Mumbai 400 072 Tel: 022-28478811/2, Fax: 022-28478805 Email: ---------------------------------------Sugar

Indian Potash Ltd Project type Capacity expansion Project news The project involves construction of a sugar plant with a total capacity of 3,500 tonnes of crushed cane per day. It also includes construction of storage tanks, installation of air cooled vacuum steam condensers, heating vessels, settling tanks and boiling vessels. The company intends to increase the capacity of the new plant to 6,000-8,000 tonne of cane per day (TCD) over a period of time. Project location Bihar Project cost $ 67 million Implementation stage Ongoing

Kamani Oil Industries Pvt Ltd Project type New facility Project News Kamani Oil Industries, an edible oil refinery based in Mumbai, has installed capacity of 225 tonne per day (tpd) and

Contact details Indian Potash Ltd Pragati Tower, 3rd floor Rajendra Palace, New Delhi-8 Tel : 011-25761540, Fax : 011-25755313 E-mail :

Information courtesy: 1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India Tel: 022 28666134 • Fax: 022 28013817 • Email:


Modern Food Processing | September 2012


Latest Popular Tenders brought to you by Milk collection vehicle

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Animal feed production line Org TRN Desc BOD Loc BT

: Gazelle Feed Company Ltd : 12053314 : Supply, delivery, installation and testing of animal feed production line equipment : September 10, 2012 : Jordan : ICB


Deep freezer Org : Indian Council of Agricultural Research TRN : 11927992 Desc : Supply of Deep Freezer (-4˚C) BOD : September 11, 2012 Loc : Medziphema, Nagaland BT : Domestic _______________________________________________

Deep freezer Org : Indian Council of Agricultural Research TRN : 11927991 Desc : Supply of deep freezer (-8˚C) BOD : September 11, 2012 Loc : Medziphema, Nagaland BT : Domestic _______________________________________________

Cold cabinet Org : Indian Council of Agricultural Research TRN : 11927990 Desc : Supply of cold cabinet BOD : September 11, 2012 Loc : Medziphema, Nagaland BT : Domestic _______________________________________________

Equipment for cheese Org TRN Desc

: Ministry of Agriculture and Sea Fishing : 12070959 : Supply of technical equipment for cheese made from goat milk BOD : September 11, 2012 Loc : Morocco BT : ICB _______________________________________________

Food distribution system Org

: Burgenland Krankenanstalten Ges. M B H

September 2012 | Modern Food Processing



Latest Popular Tenders brought to you by TRN : 11938824 Desc : Supply of food distribution system BOD : September 11, 2012 Loc : Austria BT : ICB _______________________________________________

Deep freeze chamber

: National Research Centre on Mithun : 11958450 : Supply of computer-aided semen analyser, particle/cell counter, qPCR, cold cabinet BOD : September 11, 2012 Loc : Medziphema, Nagaland BT : Domestic _______________________________________________

: The Tamil Nadu Cooperative Milk Producers Federation Ltd TRN : 12054146 Desc : Supply, erection and commissioning of refrigeration equipment and its accessories for the 200 MT capacity butter deep freeze chamber with ante cold room for Salem dairy, 300 MT capacity butter deep freeze chamber with ante cold, 300 MT capacity butter deep freeze chamber BOD : September 14, 2012 Loc : Chennai, Tamil Nadu BT : Domestic _______________________________________________

Automatic dal mill

Deep freeze chamber


Org TRN Desc

Cold cabinet Org TRN Desc

: Madneshwar Anusuchit Jati Shetimal Prakriya Sahakari Sanstha TRN : 12190286 Desc : Supply of plant and machinery of fully automatic dal mill of capacity of 5 MT per hr with all accessories BOD : September 12, 2012 Loc : Nanded, Maharashtra BT : Domestic _______________________________________________

Sortex machine


: Tamil Nadu Coop Milk Producers Union Ltd : 12068921 : Supply erection and commissioning of refrigeration equipment and its accessories for 200 MT and 300 MT capacity butter deep freeze chamber for metro and district union dairies BOD : September 14, 2012 Loc : Chennai, Tamil Nadu BT : Domestic _______________________________________________

: Madneshwar Anusuchit Jati Shetimal Prakriya Sahakari Sanstha TRN : 12190235 Desc : Supply of Sortex machine BOD : September 12, 2012 Loc : Nanded, Maharashtra BT : Domestic _______________________________________________

Refrigerated chambers

Food processors


Org TRN Desc BOD Loc BT

Org TRN Desc BOD Loc BT


: : : : : :

University of Aveiro 11979621 Supply of food processors September 13, 2012 Portugal ICB

Org : All India Institute of Medical Sciences TRN : 12089529 Desc : Supply of refrigerated chambers BOD : September 20, 2012 Loc : Ansari Nagar, New Delhi BT : Domestic _______________________________________________ : : : : : :

All India Institute of Medical Sciences 12089514 Supply of chiller (closed loop water cooling system) September 20, 2012 Ansari Nagar, New Delhi Domestic (NCB)

Org: Organisation’s name, TRN: Tendersinfo Ref No, Desc: Description, BOD: Bid Opening Date, Loc: Location, BT: Bidding Type.

Information courtesy: 1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India Tel: 022 28666134 • Fax: 022 28013817 • Email:


Modern Food Processing | September 2012


NATIONAL International PackTech India and drink technology India





Gujarat, Oct 5-8, 2012

Maharashtra, Nov 2-5, 2012

Tamil Nadu, Nov 22-25, 2012

Punjab, Dec 21-24, 2012





Madhya Pradesh, Jan 11-14, 2013

Maharashtra, Feb 1-4, 2013

Uttarakhand, Feb 23-26, 2013

Andhra Pradesh, May 31- June 3, 2013

India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical & Electronics, Material Handling and Safety Equipment.

For details Network18 Media & Investments Ltd

Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028. • Tel: 022 3003 4651 • Fax: 022 3003 4499 • Email:

Fi India 2012 Exhibition with concurrent conference showcasing latest trends in food ingredient technologies; September 06-07, 2012; at Bombay Exhibition Centre, Mumbai For details contact: UBM India Pvt Ltd Sagar Tech Plaza, A 615-617, 6th Floor Andheri Kurla Road, Saki Naka Junction Andheri (E), Mumbai 400 072 Tel: 022-6612 2600 Fax: 022-6612 2626/27 Email:

For details contact: Manish Sharma Federation of Indian Chambers of Commerce & Industry (FICCI) Federation House, 1, Tansen Marg, New Delhi Tel: 011-2373 8760/8770 Fax: 011-2332 0714/1504 Email:

Food Fest Event showcasing the food processing, agri-business and allied sectors, along with concurrent show – Dairy Fest, for the latest advances in dairy technology; October 18-20, 2012; at Lucknow, Uttar Pradesh

International Foodtec India 2012 An international exhibition on food processing and packaging technology to be held concurrently with Dairy Universe India, Sweet & SnackTec India, and PackEx India; September 11-13, 2012; at Bombay Exhibition Centre, Mumbai For details contact: G Vamshidhar Koelnmesse YA Tradefair Pvt Ltd 1st Floor, 6-3-885/7/B, Somajiguda Circle Hyderabad 500 082 Tel: 040-6559 4411 Fax: 040-6668 4433 Email:

Annapoorna - World of Food India Event showcasing the latest technologies and investment opportunities in the food processing sector in India; September 26-28, 2012; at Bombay Exhibition Centre, Mumbai

For details contact: Key2Green Pvt Ltd E-58, Ground Floor, Behind PNB ATM Old Jasola, New Delhi 110025 Tel: 011-6551 5433, Fax: 011-2694 0127 Email:

International PackTech India, along with drink technology India (dti), will showcase latest trends in packaging, packaging printing, processing, beverage and liquid food industries; November 06-08, 2012; at Bombay Exhibition Centre, Mumbai For details contact: Messe Düsseldorf India Pvt Ltd Centre Point Building, 7th floor Junction of S V Road & Juhu Tara Road Santacruz (W) Mumbai 400 054 Tel: 022-6678 9933 Email:

Poultry India International exhibition cum tradeshow dedicated to the poultry processing business and technology; November 28-30, 2012; at Hyderabad International Trade Exposition Centre (HITEX), Hyderabad For details contact: Indian Poultry Equipment Manufacturers’ Association D No 11-7-188 Huda Complex Saroornagar, Hyderabad Tel: 040-2414 2413 Email:

Food Technology Show

International Summit-cumExhibition on Food Processing, Agri-business and Cold Chain The event is one of the best platforms for exhibitors to showcase latest innovations and products associated with the food processing and cold chain sectors; November 5, 2012; at Lalit, New Delhi

Concurrent with Packplus 2012, this holistic show will feature the latest in food & beverage technologies, from processing, pac kaging, research, quality assurance, hygiene, among others; December 07-10, 2012; at India Expo Centre and Mart, Greater Noida

For details contact: The Associated Chambers of Commerce and Industry Of India (Assocham) Assocham Corporate Office 1, Community Centre Zamrudpur Kailash Colony, New Delhi Tel: 011-4655 0555, Fax: 011-4653 6481 Email:

For details contact: Print Packaging.Com Pvt Ltd F 101, Tower No 7 International Infotech Park Vashi Railway Station Navi Mumbai Tel: 022-2781 2619 Email:

September 2012 | Modern Food Processing




Food Week

For details contact: INDEX Conferences & Exhibitions Organisation Dubai Health Care City Block B Office 203, 2nd Floor Dubai, the UAE Tel: +971-4-3624717/149 Fax:+(971)-(4)-3624718 Email:

The 16 th edition of one of the leading exhibitions for food & beverage processing and allied technologies, November 06-09, 2012; at COEX Korea Exhibition Center, Seoul, Korea For details contact: Coex Center (Convention & Exhibition) 135-731, Samsung-dong, Gangnam-gu Seoul, Seoul-T’Ukpyolsi, Korea Tel: +(82)-(2)-60008160/60008126 Fax: +(82)-(2)-60008177 Email:

Bangladesh IPF-Foodtech Tradeshow and conference for the food processing industry to explore opportunities in Bangladesh; January 23-26, 2013; at Bangabandhu International Conference Centre, Dhaka, Bangladesh

China Fisheries & Seafood Expo Event showcasing the latest in marine technology and trends in seafood business; November 06-08, 2012; at Dalian World Expo Center, Dalian, China For details contact: Sea Fare Expositions, Inc 4250, 8th Avenue NW, Suite, Seattle, USA Tel: +(1)-(206)-7895741 Fax: +(1)-(206)-7890504 Email:

Health Ingredients Europe One of the major tradeshows in Europe focussing on health ingredients for the growing functional foods industry; November 13-15, 2012; at Messe Frankfurt, Germany For details contact: CMP Information Industrieweg 54, PO Box 200, 3600 AE Maarsen, The Netherlands Tel:+(31)-(346)-559444 Fax:+(31)-(346)-573811 Email:

Dubai Drink Technology Expo Specialised event featuring the latest in technologies & trends for the beverage industry; December 04-06, 2012; at Dubai International Convention & Exhibition Centre, Dubai, the UAE

For details contact: Chan Chao International Co Ltd 3-F, No. 185, Kangchien Road Nei Hu District Taipei, Taiwan Tel: +(886)-(2)-26596000 Fax: +(886)-(2)-26597000 Email:

PO Box No: 9292 Dubai, United Arab Emirates Tel: +(971)-(4)-3321000 Fax: +(971)-(4)-3322866 Email:

Ingredients Middle East Tradeshow and conference on food & beverage ingredients; February 25-28, 2013; at Dubai International Convention & Exhibition Centre, The UAE For details contact: Dubai World Trade Centre P.O. Box. No: 9292 Dubai, The UAE Tel: +(971)-(4)-3321000 Fax: +(971)-(4)-3322866 Email:

China Drinktec International tradeshow on the beverages industry; March 04-06, 2013; at China Import & Export Fair Pazhou Complex, Guangzhou, China

ISM Cologne One of the leading events in the niche area of confectionery processing; January 27-30, 2013; Cologne Exhibition Centre, Germany For details contact: Koelnmesse GmbH Messeplatz 1 Koeln Deutschland, Germany Tel: +(49)-(221)-8212313 Fax: +(49)-(221)-8212105 Email:

Gulfood Exhibition One of the biggest tradeshows for the food industry showcasing latest equipment for processing & packaging; February 25-28, 2012; at Dubai International Convention & Exhibition Centre, Dubai, UAE For details contact: Dubai World Trade Centre

For details contact: Adsale Exhibition Services Ltd 6th Floor, 321 Java Road North Point Hong Kong, China Tel: +(852)-(2)-8118897 Fax: +(852)-(2)-5165024 Email:

Foodex Japan Tradeshow and conference for the food processing industry, with a special emphasis on organic foods; March 05-08, 2013; at Makuhari Messe International Convention Complex, Chiba, Japan For details contact: Japan Management Association 3-1-22 Shiba Koen, Minato-ku Tokyo, Japan Tel: +(81)-(3)-34340998 Fax: +(81)-(3)-34348076 Email: foodexinternational@convention.jma

The information published in this section is as per the details furnished by the respective organiser. In any case, it does not represent the views of Modern Food Processing


Modern Food Processing | September 2012

International FoodTec India 2012 EVENT PREVIEW

The all-in-one technology show for food processors International FoodTec India 2012 along with concurrent exhibitions is all set to display technological developments for various segments of the food processing industry. The event will act as a one-stop solution provider for those engaged in food processing and packaging business.

Confirmed participation Several reputed companies have already confirmed their participation at the show. Some of the prominent companies, which are going to showcase latest developments on the technological front, include ACG Worldwide, Bosch Packaging, Heat & Control, Veripack, IMA Industries, Siemens, Beckhoff, Nichrome, IDMC, Buhler, Multivac, Diversey India, Sealed Air, GIMA, Sacmi Filling Spa, Sapal SA, Visys NV, Domino Printech, Ecobliss, Wraptech Machines, Kris Flexipack, Parksons Packaging, and many more. According to organisers, the exhibition will serve as one-stop solution provider for all processing and packaging needs with live demonstrations of machines from over 100 companies the world over.

Concurrent trade fairs

Prasenjit Chakraborty he 8 th edition of International FoodTec India is slated to be held from September 11–13, 2012, at Bombay Exhibition Centre, Mumbai. The event will display the latest technological advancements in food processing and packaging along with its concurrent show PackEx India – international exhibition on packaging material, technology, equipment and supplies. Both the events – PackEx India & International FoodTec India – are getting bigger and better. There will be pavilions from Germany, Italy, France, Europe, China and Taiwan. With over 40 per cent international participation, the exhibition is expected to be the meeting place for who’s who


of packaging user-industries and food & beverage processing industry. The event assumes immense significance as India has begun to play a bigger role on the global stage. As an emerging economy, the country has experienced unprecedented levels of economic expansion, alongside China, Russia, Mexico and Brazil. India is a costeffective and labour-intensive economy with a strong manufacturing and exportoriented industrial framework. India has the second-largest GDP among emerging economies based on purchasing power parity (PPP), which is $ 4.19 trillion, and is the fourth-largest economy in terms of PPP. The event will be organised by Koelnmesse YA Tradefair Pvt Ltd, an Indian subsidiary of one of the world’s leading trade fair organisations Koelnmesse GmbH, Germany.

Sweet & SnackTec India 2012 – the specialised exhibition in India for the sweet, snack and confectionery processing industry; and Dairy Universe India 2012 – focussing on the needs of the dairy industry covering all the aspects of processing, packaging and distribution technology, equipment and supplies will also be organised during September 11-13, 2012, as concurrent trade fairs. This quadrangular event promises to offer a plethora of opportunities and options to those looking for diverse technologies for specific needs. “International FoodTec India along with its concurrent trade fairs, PackEx India, Sweet & SnackTec India and Dairy Universe India is garnering good response in terms of participation from India and abroad. The visitors will witness exhibits from over 300 exhibitors including pavilions from Germany, Italy, France, Europe, China and Taiwan,” says Ashwani Pande, Managing Director, Koelnmesse YA Tradefair Pvt Ltd. There will be seminars, which will focus on emerging trends in the ice cream industry, cheese processing and packaging, among other interesting topics. Email:

September 2012 | Modern Food Processing



The science of ice cream Author: C Clarke Price: ` 2,280 One of the most endearing products in the food processing industry – ice cream, is a tough product to deal with. Since it incorporates ingredients that have a short shelf-life, this product is open to a lot of research. The second edition of this book begins with the history of ice cream, subsequent chapters looking at the link between the microscopic and macroscopic properties and how these relate to the ultimate texture of the product. Information on nutritional aspects and developments in new products and processes for making ice cream has been included. The book also provides some suggestions for experiments relating to ice cream. The USP of this book is the inclusion of a special unit on scaling up of operations for industrial manufacture of ice creams. The book is ideal for undergraduate food science students as well as those working in the food industry. It is also accessible to the general reader who has studied science to A-level, and provides teachers with ideas for using ice cream to illustrate scientific principles.

An exhaustive collection of laws pertaining to the latest FSSAI regulations makes this book an important resource. The revised 9th edition explains all the laws in great detail with additional lucidity like comments and detailed explanations. As Food Safety and Standards (FSS) is a topic of increasing emphasis in the food & beverage processing industry, understanding of all laws and regulations has become imperative. This book has 6 parts: FSS Licensing and Registration of Food businesses Regulations, 2011; FSS Packaging and Labelling Regulations, 2011; FSS Food Products Standards and Food Additives Regulations, 2011; FSS Prohibition and Restriction on Sales Regulations, 2011; FSS Contaminants, Toxins and Residues Regulations, 2011; and FSS Laboratory and Sample Analysis Regulations, 2011. Latest case laws relevant to food safety are duly incorporated. It also contains a list of auditing bodies, NABL labs, FSSAI regional offices & FSSAI offices at airport & seaport; ad-hoc instructions for imported food clearance; applications for approval of new product/ingredient; procedure for review of standards; and procedure for approval of proprietary products. This book is a valuable resource for all professionals dealing with product development and food laws.

Food Safety and Standards Act 2006, Rules 2011, Regulations 2011 Publisher: International Law Book Company Price: ` 500

Reviewer: Rini Ravindran, Lecturer, Department of Biochemistry and Food Science & Quality Control, Ramnarain Ruia College, Mumbai

Available at: Wisdom Book Distributors, Hornby Building, 1st floor, 174, D N Road, Mumbai 400 001 Tel: 022-2207 4484/6631 8958, Telefax: 022-2203 4058, Email:

100 Modern Food Processing | September 2012


Looking For A Specific Product? Searching and sourcing products were never so easy. Just type MFP (space) Product Name and send it to 51818

eg. MFP Fryer and send it to 51818 This section provides information about the national and international products available in the market

Portable thermometers

Cooling tunnel

The microcontroller-based precision industrial portable thermometer (model DTM-22) is designed using the latest low power, highspeed microcontroller for accurate measurements of a wide range of temperature. The single instrument can accept multiple types of sensors, such as Pt-100 or J, K, R, S, or B-type of thermocouples. Various types of interchangeable probes can be used to measure the temperature of hot or cold flat/rotating/ vibrating surfaces, powder, liquid and gas, in furnaces, ovens, cold storages, etc.

New 3 & 5 Tier cooling tunnels are available in either full stainless steel with food grade polypropylene belts and UHMWPE wear strips or mild steel frame with stainless steel contact parts also with food grade polypropylene belts and UHMWPE wear strips. Both the 3 & 5 Tier cooling tunnel come in 1,000 mm belt width and each belt is individually driven from its own invertor drive allowing maximum operating flexibility. The units can be supplied with or without air handling units, with or without refrigeration.

Libratherm Instruments Pvt Ltd Mumbai - Maharashtra Tel: 022-2896 3823 Email:

A M P Rose (P) Ltd Bengaluru – Karnataka Tel: 080-28473611 Email: Website:

September 2012 | Modern Food Processing




Hot beverage vending machine

With its 8 mm measuring area, CR-400 colorimeter (developed by Konica Minolta) is suitable for measuring reflected colour and colour difference in a wide range of application in food industries. It is able to meet the needs of various measurements from all sorts of ingredients, foods, raw materials and finished products. The Chroma Meters CR-400/410 have full measurement data compatibility to earlier CR series. It offers a huge number of added value features and improved versatility, while fully maintaining all optical properties and therefore, guarantees full data compatibility with the previous series. The CR-410 has large aperture of 50 mm and is perfectly suited for powder and samples of structured or uneven surface, and thus avoids averaging of several measurements. For even more user flexibility the measuring head, equipped with display, function keys and power supply, can now be used in a standalone manner without the data processor or as an additional option can be directly interfaced to the PC to run with the optional Windows QC software SpectraMagic NX.

This fully-automatic vending machine is used for dispensing hot beverages from instant soluble premix powders. The state-of-the-art brewing system features precise ingredient control system to ensure quality and satisfaction. This machine is ideal for both big and small organisations. Alphanumeric display on the front panel displays the machine status, counters and also presents a userfriendly menu for programming the premix gram mage and water flow adjustment at the touch of a button. This has an in-built two litre storage tank and also has the option for using the 20 litre purified water bottle.

Jay Instruments & Systems Pvt Ltd Mumbai - Maharashtra Mob: 0-9004279992 Email: Website:

102 Modern Food Processing | September 2012

Jas Enterprises Ahmedabad - Gujarat Tel: 079-22743454, Mob: 09427417384 Email:


Paper moisture meter The Delmhorst P-2000 digital paper moisture meter comes with three separate scales: paper, baled scrap paper and reference. The moisture scale range for paper is 4.3-18 per cent, for baled paper the range is 5-40 per cent, and for the reference scale it is 0-100. The meter measures through built-in pins and optional pin electrodes. Contact pins mounted on top of the meter provide 0.8 cm (5/16’’) penetration for testing paper tubes or corrugated stock. Cole-Parmer India Mumbai - Maharashtra Tel: 022-6716 2222 Email:

Temperature controller The E5-Z series temperature controller comes with a faster sampling rate of up to 250 mS (formerly 500 mS), and allows analogue input, which widens the acceptance of measuring from any kind of sensors, be it a direct thermocouple, PT-100 or even from any form of sensor transmitters that transmit current output. The optional transfer/retransmission output (current, mA), also allows easy connection to recorders or data acquisition systems. Omron Automation Pvt Ltd Bengaluru - Karnataka Tel: 080-40726422, Mob:09980943045 Email:

Table-top coder The table-top coder is a batch coding machine suitable for all manual and automatic coding on various packing. This easy-to-operate coder is compact in design, which makes it easy to install, where space is limited. It operates on a microprocessor-based system and is equipped with motorised intermittent reciprocal contact coder. The coder is used by manufacturers/packers of packaged goods to print batch number, date of manufacturing, expiry date, prices and other statutory information on various packaging, containers, labels, cartons, pouches, etc. Process Instrumentation & Controls Vadodara - Gujarat Tel: 0265-2357228 Email:

September 2012 | Modern Food Processing



Horizontal batch freezer This robust horizontal batch freezer (model Gelato 25) is a perfect blend of advance technology and excellent performance. It produces premium quality ice cream and sorbet with natural fruit base. Features are user-friendly functions and easy operation & maintenance, fully automatic floor standing machine with a capacity of more than 25 lph, stylish & compact look, ideal for restaurants, ice cream parlours, bars, etc. VCS India Ahmedabad - Gujarat Tel: 079-25892957 Email: Website:

Shrinkable label inserting machine The shrinkable label inserting machine is provided with an infeed conveyor, feeding device and accurate detection mechanism by fibreoptic sensor. It has an adjustable knife plate/brush and shrink tunnel mechanism. It is useful for cap sealing, overall bottle sealing and full body and middle body sealing. It is suitable for PVC/PET/

104 Modern Food Processing | September 2012

OPS material with minimum thickness of film required is 35 micron. It has an output speed of up to 250 bottles/minute. Harikrushna Technocrates Engg Co Ahmedabad - Gujarat Tel: 079-25840112 Email: Website:

Pouch packing machine The fully-automatic pouch packing machine is used for powder and granules. It is used to pack various granules and powders, like tea, sugar, spices, milk powder, detergent powder, tobacco, mouth freshener, etc. This machine has a packing range of 1,200 to 6,000 pouches per hour. Types of seals offered are centre seal and side seal. The filling system is volumetric sup filler and auger filler. It is simple and compact in design and easy to operate and maintain. Labh Machines Pvt Ltd Ahmedabad - Gujarat Tel: 079-26569261 Email: Website:


Gravity filling machine The semi-automatic gravity filling machine can fill both glass and PET bottles up to top lip. This is highly useful for batch production up to 8,500 bottles of 500 ml, 6000 to 7500 bottles of 1000 ml per shift. There is no requirement of power and any kind of major setting for different size and capacity of bottles. It works un-interruptedly for long run. The machine is used to fill water, fruit juice, oil, or any free-flowing liquid. The Royal Scientif ic Industries Chennai - Tamil Nadu Tel: 044-2225 4749 Email:

Dryer and parboiling plant A complete solution for producing parboiled rice is offered. Some of the advantages of this plant include: unique process ensuring uniform cooking, increased head rice yield, reduced energy consumption, reduced process time, lower operating cost, most flexible system of parboiling process to suit to various working conditions, and automatic control system for easy operation. Milltec Machinery Pvt Ltd Bengaluru - Karnataka Tel: 080-28016666, Mob: 09663331603 Email: Website:

Hammer mill The hammer mill is a multi-purpose mill, which handles soft, medium, hard, lumpy and irregular sized materials to produce coarse to medium fine powder. The mill is used for processing of spices, chillies, coriander, mix masala, ayurvedic herbal, food stuff, maize, cattle & poultry feed, tea, coffee, paper, fish meal, etc. Features include simple & sturdy construction, improved grinding efficiency, low specific power consumption, almost dust-free operation, easy and economical maintenance, consistent and dependable performance, low temperature rise for heat sensitive materials, among others. It also retains flavour, taste and colour to optimum level. Hind Pulverizer Works Ahmedabad - Gujarat Tel: 079-22744018 Email: Website:

September 2012 | Modern Food Processing



Planetary mixer The planetary mixer is a modern heavyduty mixer designed specially for uniform mixing by planetary movement of beater (agitator). Detachable cylindrical bowl with flat/hemispherical bottom of suitable dimension and batter/dough hook/wire whip cage-type blade is constructed out of SS-316/304/MS material. The bowl is jacketed for heating or cooling. Mixer is designed to operate under vacuum to avoid air entrapment in the product during mixing. The planetary mixer is used in mixing of liquid-liquid, liquid-solid, solid-solid blending, like wet mass, ointments, creams, toothpastes, lotions, cosmetics, pesticides and insecticide formulations, adhesives, colours and pigments, food and confectioneries, ceramics, rubber compounds, resins, etc. Paresh Engineering Co Mumbai - Maharashtra Tel: 022-28501794 Email: Website:

Automatic flow wrapping machine The automatic flow wrapping machine, Model JET-FW-02 , is suitable for wrapping of products in centre-sealed pouch with maximum speed up to 60 packs per minute depending on product size. The key features of this machine include compact design, latest technology, versatile with multiple change over using changed part, etc. It is suitable for wrapping biscuit, chocolate, toothpaste tubes, dates, cake, noodles, etc. There are several distinct advantages of flow wrapping machine. It is suitable for single/multiple products and accommodates wide range of sizes. It has the capability for film roll feeding from top or bottom depending on the weight, size and shape of the product. Other features include: low power consumption, minimum labour requirement, capability to handle a wide range of products & pack sizes, owing to its unique design features. Jet Pack Machines Pvt Ltd Mumbai – Maharashtra Tel: 022-33071100 Email: Website:

Raw mango cutting machine The raw mango cutting machine is indigenously manufactured. It is a maintenance-free unit that has SS-304 grade to reach FPO Standards. Salient features include: less scraps, maximum square pieces, built-in conveyors at output end, compact in size & easy for working, 70 per cent saving of manpower, long life SS cutting blades, choice

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in size of pieces, various models are available, etc. The machine is effective for cutting with hard battha of any season. Varada Engineers Pune - Maharashtra Tel: 020-26989087 Mob: 09823076601 Email: Website:

Spices grinding plant The spices grinding plant is offered in various capacities as per customers’ requirements. This plant is used for high capacity and single spice product line exclusively like, dry red chillies, coriander, blended spices (masalas), turmeric, etc. The plant comprises pulveriser, conveyor, sieve, holding bin, blender, dust collector, etc, synchronised to give the desired output and quality. Depending on the process requirement the equipment selection and process layout is done by experienced designers. Different capacity machines are available and manufactured as per customers’ requirements, eg 250 kg/hr, 500 kg/hr, 1000 kg/hr, etc. Able Manufacturers Hyderabad - Andhra Pradesh Tel: 040-65974111 Mob: 09849271975 Email: Website:

Food processors The high-pressure food processor is available as laboratory high pressure food processor and industrial high pressure food processor. The working pressure of laboratory food processor is in excess of 1,000 MPa. Besides, it ranges from the basic unit, up to sophisticated, fully computerised pressure and temperature controlled system. The food processor finds application in diverse areas, like food preservation, food texturisation and food safety. Some of the advantages include capability to retain natural flavour, to enhance texture & taste of food and use of minimum amount of fresh water. Batliboi Ltd Mumbai - Maharashtra Tel: 022-66378200 Email: Website:


Bunch wrapping machine The AMP-Rose 26DM bunch wrapping machine is capable or wrapping round, rectangular, oval or heart-shaped pieces of moulded or enrobed chocolates in aluminium foil. It is designed for ease-of-operation, low running costs and versatility. This machine is simple-to-operate and maintain. The machine controls are simple and easily accessible to the operator. Mechanisms are designed in such a way that these can be understood by non-technical personnel, saving time and money on maintenance. The bunch wrapping machine is extremely versatile and wraps solid or centre-filled products of various sizes and shapes. A M P Rose (P) Ltd Bengaluru - Karnataka Tel: 080-28473611 Email: Website:

Valve stem packing The valve stem packing is made from 100 per cent virgin PTFE. Its unique fibril, structure and highly pliable material conform to worn stems and packing boxes, thus eliminating the needs for costly downtime and repair. The construction enables products to get squeezed in all directions and fill in the voids. It is used in a number of industries, such as chemical manufacturing, pharmaceutical plants, petrochemical production, steel manufacturing, power generation, marine, distilling, food equipment manufacturing, food & beverages processing, etc. MAS Sealing Systems (P) Ltd Mumbai - Maharashtra Tel: 022-28501805 Email: Website:

Compressed refrigerated air dryer The 2KD series compressed refrigerated air dryer is compact in design with low pressure drop and consistent dew point. It has features like low power saving, high quality finishing, non-cyclic system, more reliability, ease of installation, environmentfriendliness, reduced maintenance, etc. Gem Equipments Ltd Coimbatore - Tamil Nadu Tel: 0422-2363800, Mob: 09366631697 Email: Website:

September 2012 | Modern Food Processing



Wiped film evaporator The wiped film evaporator is ideally suited to meet objectives such as vacuum distillation of heat-sensitive materials and viscous materials, evaporation of organic compounds, decolourising and de-odourising of materials of medium and high molecule weights, concentrating solids in solution and purification of drugs. It is designed to meet applications, specially catering to the needs of chemicals, drugs and pharmaceuticals, food processing (including oil extraction), plastics, etc. Its application also includes vacuum distilling of wazes, oils, fatty acids and vitamins at pressures in the region of 0.05 to 0.2 torr. Alpha Process Engineers Chennai - Tamil Nadu Tel: 044-28111351 Email: Website:

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Dairy homogeniser The dairy homogeniser is fabricated using highgrade raw material and is known for high-performance, efficiency, ease-of-use and durability. This homogeniser requires low maintenance. The high-pressure homogenisation is a process of increasing the consistency of a product by means of dispersion. Products displaced under the generation of high-pressure are forced through homogensing valve gap. Cavitation turbulence and sheer force break the product into particles of size less than 1 micron. The dairy homogeniser finds application in industries like dairy & ice-cream, food & beverage, pharmaceutical, cosmetics, and chemical. Goma Engineering Pvt Ltd Mumbai - Maharashtra Tel: 022-41614161 Mob: 09322654236 Email: Website:


Milk collection system The automatic milk collection system measures accurately the parameters of milk and its quantity. The milk analyser analyses fat, SNF and water percentage in milk using ultrasonic technology. The ultrasonic stirrer’s function is to stir the milk sample and remove air bubbles from the sample to get

a perfect reading. The data processing unit, an integrated unit with the inbuilt printer accepts data from the electronic weighing balance and milk analyser. The milk analyser comes equipped with battery, inverter with battery and solar power system, depending upon the requirements. The electronic weighing balance’s main function is to electronically weigh and digitally display the milk quantity in litres. IDMC Ltd Anand - Gujarat Tel: 02692-236375 Email: Website:

Automatic pre-mix carton overwrapping Automatic pre-mix carton overwrapping machine, Model JET-OWR, is suitable for wrapping various sizes of cartons with maximum speed up to 40 cartons per minute depending on carton size. It is mostly used to over wrap cartons with BOPP film. It is compact in design and is versatile with multiple change over using change part. This machine is suitable for overwrapping premix cartons, masala/spice cartons & rectangular shaped cartons for products such as chocolate, biscuit, tea, dates, etc. There are several distinct advantages of overwrapping. It gives enhanced look to the packaged product. In addition, it offers features such as high gloss and clarity of pack value and visual appeal, plastic to prevent moisture damage, only three surfaces come into contact of heat for few seconds, low power consumption, durable and tear-resistant with tough seals, strong and flexible packing, perfect shapes due to high shrinkage, minimum labour requirement, highspeed packing, etc. Jet Pack Machines Pvt Ltd Mumbai – Maharashtra Tel: 022-33071100 Email: Website:

September 2012 | Modern Food Processing



Photoelectric sensor The photoelectric sensor detects presence or absence of water in transparent and translucent glass and plastic containers. This sensor provides reliable quality control for bottling and filling of water-based liquids. It has many applications in food, beverage, packaging, pharmaceutical and cosmetic industries. The sensor also verifies liquid being emitted from nozzles to assure proper operation of spraying systems for washing, cooling, package glueing and other applications. It also detects the presence or absence of a water coating on the outside of containers. Banner Engineering India Pvt Ltd Pune - Maharashtra Tel: 020-66405624, Mob:09322339208 Email: Website:

Drum sieve machine As a pre-cleaner machine, the drum sieve machine is versatile, and used in the intake. This machine serves to separate coarse impurities, such as straw particles, string, paper, pieces of wood, maize, leaves and cobs, etc, in order to relieve downstream machine and conveyors, and to protect them against operating faults and damage. Moreover, it is suitable for performing certain cleaning operation. Sifter International Faridabad - Haryana Tel: 0129-4060039, Mob: 09910097560 Email:, Website:

Dispensing machine This dispensing machine is mostly used for dispensing, counting of empty pouch, filled flat pouch, paper, paper bags, carton poly bags, etc. The speed of the machine ranges from 0 to 400 per/min. Range of the product is minimum of 50 mm x 70 mm and maximum 210 mm x 350 mm. Thickness of the dispensing unit is 70 GSM paper to 10 mm thickness size (which should be flat). Counter and printer are available (as extra provision) if required. Jacsons Engineers Ahmedabad - Gujarat Tel: 079-25841814 Email:, Website: www.

110 Modern Food Processing | September 2012


Progressive cavity pump The progressive cavity pump is used for chemical and process industry. This pump also finds application in paint, petrochemical, environment, ink, food and pharma industry to convey almost all kinds of chemicals, solvents, slurry viscous fluids. Special features are pulsation-free pumping, metering accuracy, low NPSH requirement, high solid handling capability, and viscosity up to 1 million mPas. Stators are available in PTFE, EPDM, Viton and metal, besides standard elastomer and metal parts in CI, SS316, duplex and special alloys. Ceramic rotors for handling chemically and mechanically aggressive slurries are also offered. The pump is used for pumping cakes after filter press/centrifuges, abrasive slurry, and viscous pastes. Netzsch Technologies India Pvt Ltd Chennai - Tamil Nadu Tel: 044-42965100 Email: Website:

September 2012 | Modern Food Processing



Block ice plant The standard block ice-making plant is available in 9 sizes with a capacity range of 3 to 65 tonne of ice per 24 hours. Depending upon the size and customers’ specifications, the plant is designed for either 100 lb (45 kg) or 300 lb (135 kg) capacity cans. Manual or electric hoist for removing cans from the freezing tank is furnished depending upon the can dump system employed. Can fillers are suitable for large ice plants using can grid system. Grid system (optional) is provided for unloading up to 20 cans at a time. A sprinkler type can dump is provided for plants arranged to harvest 1 or 2 cans at a time. Industrial Refrigeration Pvt Ltd Mumbai - Maharashtra Tel: 022-22041185 Email:, Website:

Drain trap The ball float drain trap is used for removing accumulated condensate automatically from compressed air systems. This is a reliable auto drain that works on the principle of buoyancy and hence does not depend on electrical power. Features include cast steel/CI housing, stainless steel internal, heavyduty and rugged construction suitable for rough and dusty conditions with a high pressure rating up to 16 kg/cm² (g) and discharge rate of maximum 1600 kg/hr. Typical applications are in air receivers, air dryers, aftercoolers, heat exchangers, etc. Pennant Engineering Pvt Ltd Pune - Maharashtra Tel: 020-26989709 Email:, Website:

Vacuum packaging and gas flushing machine The vacuum packaging and gas flushing machines are used to enhance the shelf-life of perishable food products without the loss of aroma and weight. These machines are available in different versions, like tabletop, trolley type, double chamber & vertical model to suit required production and quantity to be packed. Also manufactured and tailor-made are models with special chamber size and seal length as per customer’s requirement. Packmech Engineers Ahmedabad - Gujarat Tel: 079-22876181 Email:, Website:

112 Modern Food Processing | September 2012


Portable combustion analyser This portable combustion analyser is used for easy combustion testing and boiler assessment. It is provided with standard rechargeable Ni-MH batteries and instant one-button printout to 30 ppm carbon monoxide danger warning. This instrument is compliant with BS7967, with splash proof, and easy-touse menu. It also has facilities such as backlit display, highquality stainless steel probe and durable carry case. The portable combustion analyser removes the need to carry multiple instruments by combining a flue gas analyser, manometer, thermometer, gas leak detector and carbon monoxide monitor in one, hand-held unit. Detection Instruments (I) Pvt Ltd Navi Mumbai - Maharashtra Tel: 022-27617663 Email: Website:

September 2012 | Modern Food Processing



Cable management system Aeron FRP corrosion-free cable tray management system is developed for long-lasting performance in challenging environments where corrosion and chemical resistance and lasting mechanical performance are key requirements. Ladder type as well as perforated cable trays with wide range of sizes to select from is also offered. Aeron Composite Pvt Ltd Ahmedabad - Gujarat Tel: 079-26565731, Mob: 09909988266 Email: Website:

Pipe/tube and U-tubes The stainless steel seamless and welded pipe, tube & U-tubes and large diameter welded pipes are available in various sizes, grades and specifications as per customers’ requirements. MOC is all austenitic, ferritic, duplex & super duplex stainless steel. Specification is as per ASTM, ASME, DIN, NFA, JIS standards. Size range is (welded) 6.0 mm OD to 1016 mm OD and (seamless) 6.0 mm OD to 323.9 mm OD. Thickness range is

114 Modern Food Processing | September 2012

(welded) 0.6 mm to 25 mm and (seamless) 0.8 mm to 25 mm. Length is up to 30 metre long. Applications are in refinery, petrochemical, food, pharmaceutical, fertiliser, oil & gas, breweries, sugar, ship building, etc. Suraj Ltd Ahmedabad - Gujarat Tel: 079-27540720/21 Email: Website:

Double-twist wrapping machine The model CW-300 double-twist wrapping machine has auto feeding system with vibrator. It has quick and easy changeable size. Two wrapper reels are provided for inner and outer requirements. Other features include no sweets – no wrapper system, low maintenance and easy to clean, product feed flow controlled by sensor, etc. Makson Export Dist Surendranagar - Gujarat Tel: 02752-285991, Mob: 09825224488 Email: Website:

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Syrup pump The trolley-mounted gear pump comes in SS-316 material of construction and is used for handling different liquids in pharmaceutical industry, food processing industry and bulk drug manufacturing units. The pump is directly coupled with suitable rating/speed electrical motor through flexible coupling and is mounted on SS-304 sheet covered moveable trolley with four castor wheels. The trolley can be moved effortlessly to different places in the shop floor. The pump is self-priming type and handles liquid up to 10,000 CST and gives maximum pressure of 10 kg/cm². It is available in different capacities of 5 LPM to 350 LPM with 0.5 HP electrical motor. Ani Engineers Dist Surendranagar - Gujarat Tel: 02752-241479 Mob: 09426203018 Email: Website: The information published in this section is as per the details furnished by the respective manufacturer/distributor. In any case, it does not represent the views of

Modern Food Processing

September 2012 | Modern Food Processing



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Acoustic enclosure ..................................... 47

Consumables ................................................... 10

Food parameter ............................................... 67

Agitator .................................................. 21, FIC

Continuous sealer .......................................... 113

Food pathogen detection system .................... 69

Air audits blower............................................. 53

Conventional phase failure relay ................... 119

Food processing & packaging machinery ....... 41

Analog timer ................................................. 119

Conveyor belt .................................................. 73

Food processing equipment ................22, 81, 82

Analytical instrumentation ................................ 5

Cooling tunnel .............................................. 101

Food processor .............................................. 106

Animal feed technology .................................BC

Counter ......................................................... 119

Forberg mixer ................................................ 117

Automatic flow wrapping machine ............... 106

Dairy homogeniser....................................108

Fuelling system................................................ 53

Automatic pre-mix carton over wrapping..... 109

Dairy plant ........................................... 123, BIC

Functional ingredient ...................................... 27

Batch disperser .......................................... 21

Debacterisation plant ...................................... 61

Gear pump ...............................................114

Bag filter.......................................................... 75

Dehumidifier ................................................. 111

Grain handling ...............................................BC

Beverages & juices processing plant ............. 123

Diagnostic ....................................................... 10

Gravity filling machine ................................. 105

Block ice plant............................................... 112

Dispensing machine ...................................... 110

Grinding & dispersion ...................................BC

Blowers .......................................................... 104

Disperser ......................................................... 21

Hammer mill ............................................105

Box strapping machine.................................. 113

Doors ............................................................. 112

Hand machine ............................................... 113

Brewery plants ............................................... 123

Double-twist wrapping machine ................... 114

Heat exchanger .............................................FIC

Brewing ..........................................................BC

Drain trap...................................................... 112

Heat resistant door........................................ 112

Bunch wrapping machine ............................. 107

Drum sieve machine ..................................... 110

Heating bath ................................................... 21

Cable management system ........................114

Dry ink coding machine ............................... 113

High pressure homogeniser ............................ 21

Calorimeter ..................................................... 21

Dry vacuum pumps ....................................... 111

Horizontal batch freezer ............................... 104

Centrifugal fan ................................................ 75

Dry vane pump ............................................... 47

Hot beverage vending machine..................... 102

Chiller ............................................................. 13

Dry-break coupling ......................................... 53

Hot plate ......................................................... 21

Chilling centres ............................................. 123

Dryer and parboiling plant............................ 105

HPLC ............................................................... 5

Chocolate/cocoa .............................................BC

Dust control door.......................................... 112

Idexx water microbiology .............................. 6

Cleaning section equipment...........................BC

Dust extraction system .................................... 75

Industrial door............................................... 112

Coding and marking labelling machine ...... 9, 29

Ejector....................................................... 53

Industrial hoses ............................................. 102

Cold stores .................................................... 123

Empower chromatography data software ......... 5

Industrial refrigeration plant ......................... 123

Colour masterbatches ...................................... 85

Equipment....................................................... 10

Informatics ........................................................ 5

Colour sorting ................................................BC

Evaporation ...................................... 19; 31, FIC

Inline disperser ................................................ 21

Colorimeter ................................................... 102

Exhauster....................................................... 104

Instant milk chilling unit .............................. 123

Column & chemistry ........................................ 5

Extruded product ...........................................BC

Instrumentation ............................................... 71

Compressed refrigerated air dryer ................. 107

Flexible transparent PVC strip door ..........112

Kneading machine ..................................... 21

Compressor ..................................................... 53

Flour milling ..................................................BC

Laboratory reactor ..................................... 21

Confectionery machine ................................... 83

Food & agricultural product ........................... 67

Laboratory software......................................... 21

BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover

Looking For A Specific Product? Searching and sourcing products were never so easy. Just type MFP (space) Product Name and send it to 51818

eg. MFP Fryer and send it to 51818 | September 2012 Proce 118 Modern Foodd Processing


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Large diameter welded pipe .......................... 113

Portable combustion analyser........................ 113

Spray dryer ............................................. 75, FIC

Loading arm .................................................... 53

Portable induction sealer ............................... 113

Stainless steel pipe......................................... 113

Machines and plants for dry and wet preparation ......77

Portable thermometer ................................... 101

Storage tank equipment .................................. 53

Magnetic stirrer ............................................... 21

Pouch packing machine ................................ 104

Sugar herb ......................................................... 8

Mechanical vacuum booster .......................... 104

Power distribution ............................................. 4

Syrup pump ................................................... 117

Metal detector ............................................... 108

Power management software ............................ 4

Table-top coder ........................................103

Milk by-product plant................................... 123

Priming valve................................................... 53

Tank truck equipment .................................... 53

Milk collection system .................................. 109

Process automation ....................................... 123

Temperature controller ......................... 103, 119

Milk processing & packaging plant .............. 123

Process piping system ................................... 123

Mill ................................................................ 21

Processing & testing application..................... 39

Mixing & drying ....................................... 19; 31

Progressive cavity pump ................................ 111

Modern Pharma magazine ............................ 121

Pump .................................47, 53, 111, 112, 114

Monoblock high vacuum pump .................... 111

PVC strip door.............................................. 112

Natural herbal sweetener................................... 8

Raw mango cutting machine .....................106

Oil cooler .................................................. 13

Relay .............................................................. 119

Oil milling ......................................................BC

Rice milling equipment ..................................BC

Oil seal high vacuum pump .......................... 111

Roots blower ........................................... 47, 112

Online auction of food processing equipment .....89

Roots vacuum pump ..................................... 111

Overhead stirrer .............................................. 21

Rotary evaporator ............................................ 21

Packaging line ............................................. 3

Rotary gear pump.......................................... 114

Packaging solution & oil packaging solution .......... 55

Rotary pump ................................................. 111

Pallets ............................................................ 117

Rubber blower ............................................... 110

Panel cooler ..................................................... 13

Safety access equipment ............................. 53

Panel meter ................................................... 119

Safety door .................................................... 112

Paper moisture meter .................................... 103

Screw conveyor ................................................ 75

Pasta making machine ...................................BC

Scrubber .......................................................... 75

PCR diagnostic technology............................. 69

Sealing specialist............................................ 110

Peristaltic pumps ........................................... 110

Seals .............................................................. 110

Vacuum drying cabinet ................................... 61

Phase failure relay ......................................... 119

Seamless pipe ................................................ 113

Vacuum packaging and gas flushing machine ...112

Photoelectric sensor ...................................... 110

Shaker.............................................................. 21

Vacuum pump ............................................... 111

Pilot plant........................................................ 21

Shrinkable label inserting machine ............... 104

Vacuum pumps & system ............................... 53

Pipe/tube and U-tube ................................... 114

Single stage monoblock vacuum pump......... 111

Vacuum system ............................................... 47

Planetary mixer ............................................. 106

Single stage vacuum pump............................ 111

Valve stem packing ....................................... 107

Plastic masterbatches....................................... 87

Sludge drainage presses ................................... 61

Water jetting ............................................. 53

Plastic pellet ...................................................BC

Software........................................................... 10

Water ring vacuum pump ............................. 112

Plastic sheet ................................................... 124

Solid-liquid mixer ........................................... 21

Welded pipe .................................................. 113

Pollution control equipment .........................FIC

Spices grinding plant..................................... 106

Wiped film evaporator .................................. 108

Polystyrene product ....................................... 124

Spray collar ...................................................... 75

Zeodration plant ........................................ 61

Temperature indicator................................... 119 Thermal process .............................................BC Thermoform fill seal machine......................... 17 Thermostat & vacuum dryer/mixer ................ 21 Total water management ................................ 30 TPU masterbatches ......................................... 85 Transmission .................................................. 53 Tray sealer ................48;62;101;103;105;107;109 Tri-lobe roots blower .................................... 104 Tube .............................................................. 113 Twin lobe roots blower ......................... 104, 112 Two stage vacuum pump ...................... 111, 112 ‘U’ tube .....................................................113 Ultra filtration system ..................................... 79 UPLC ................................................................ 5 UPS .................................................................. 4 Vacuum belt dryer ...................................... 61 Vacuum booster pump .................................... 47

BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover

120 Modern Food Processing | September 2012


Advertiser’s Name & Contact Details

Pg No

Advertiser’s Name & Contact Details

Pg No

Advertiser’s Name & Contact Details

Pg No

A G Engineers T: +91-120-4159660 E: W:


Cole Parmer T: +91-22-67162222 E: W:


Jay Instrument T: +91-22-23526205/6/7/8 E: W:


A.M.P. Rose T: +91-80-28473611 E: W:


Dr. Froeb (India) Pvt. Ltd. T: +91-120-4283840 E: W:


JH Bio Innovations Pvt Ltd T: +91-80-23418944 E: W:



Joyam Engineers & Consultants Pvt Ltd T: +91-79-26569533 E: W:


Eisenacher Median T: +31-0-4999872510 E: W:


Markem-Image India Private Limited T: +91-120-4099500 E: W:

9; 29

Essen Speciality Films Pvt. Ltd T: +91-2827-252021 E: W:


Aakanksha Technologies 82 T: +91-09810193422 E: W:

Eaton Power Quality Pvt Ltd T: +91-11-42232329 E: W:

Acme Air Equipment Co Pvt Ltd T: +91-79-25831985 E: W:



Alok Masterbatches Ltd T: +91-11-41612244 E: W: Ani Engineers T: +91-2752-241479 E: W:


Beneo Asia Pacific Pte. Ltd., T: +65-6778-8604 E: W:


Bry Air (Asia) Pvt Ltd T: +91-11-23906777 E: W:


Bucher Unipektin Ag 61 T: +41-44-857-2300 E: W: Buhler (India) Pvt Ltd T: +91-80-22890000 E: W:


Chennai Testing Laboratory T: +91-44-22501757 E:


Chethan Engineering Services T: +91-44-24866290 E: W: Clear Pack India T: +91-22-61134224 E: W:



Everest Transmission T: +91-11-45457777 E: W:


Flexibles T: +91-129-2232542 E: W:


Food & Pharma Specialities T: +91-120-4236204 E: W:

19; 31

Mech-Air Industries T: +91-265-2280017 E: W: Network 18 Media & Investments Ltd T: +91-22-30034650 E: W:



Netzsch Technologies India Pvt Ltd 77 T: +91-44-42965121 E: W: Nichrome India Ltd T: +91-20-6601101 E: W:


P P I Pumps Pvt Ltd T: +91-79-25832273 E: W:


Gardner Denver Engineered Pro. (I) Ltd 53 T: +91-79-40089312 E: W:

Plast World T: +91-09376128372 E: W:


Gelco Electronics Pvt Ltd T: +91-79-22200902 E: W:


Prayag Polytech Pvt Ltd T: +91-11-47262000 E: W:

IKA India Private Limited T: +91-80-26253900 E: W:


Rac Equipment India (P) Ltd 48;62;101; 103;105;107;109 T: +91-09311198333 E:

Ion Exchange (India) Ltd T: +91-22-39890909 E: W:


Raj Process Eqpts & Systems(P) Ltd FIC T: +91-20-40710010 E: W:

Freeze Tech Equipments Pvt Ltd T: +91-44-42152387 E: W:

Our consistent advertisers

122 Modern Food Processing | September 2012



BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover


Advertiser’s Name & Contact Details

Pg No

Advertiser’s Name & Contact Details

Pg No

Ravel Hiteks Pvt Ltd T: +91-44-24961004 E: W:


SMMS Engineering Systems Pvt Ltd 108 T: +91-22-28715902 E: W:

Sevana Trades & Services P Ltd T: +91-484-4217100 E: W:


SSP Pvt Limited T: +91-129-4183700 E: W:

Shah Brothers T: +91-22-24118874 E: W:



Supreet Engineers Pvt Ltd T: +91-09225628902 E: W:


Shende Sales Corporation T: +91-20-24488005 E: W:


Suraj Limited T: +91-79-27540720 E: W:

Sintex Industries Ltd T: +91-2764-253500 E: W:


Thermo Fisher Scientific SID Div T: +91-22-67429494 E: W: Our consistent advertisers



Advertiser’s Name & Contact Details

Pg No

Toshniwal Instruments (Madras) Pvt Ltd 117 T: +91-44-26445626 E: W: TSA Process Equipment Pvt Ltd 79 T: +91-22-61177000 E: W: Ultraplast Chainbelts Pvt. Ltd 73 T: +91-129-4113187 E: W: VDMA 41 T: +91-33-23217073 E: W: Veripack Solutions India Pvt Ltd 17 T: +91-22-66971133 E: W: Waters (India) Private Limited 5 T: +91-80-28371900 E: W:

BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover

September 2012 | Modern Food Processing


Registration No: MH / MR / WEST / 232 / 2012-2014; RNI No: MAHENG / 2008 / 25262; Licence to Post at Mumbai Patrika Channel Sorting Office, Mumbai GPO., Mumbai 400 001 Date of Mailing 3rd & 4th of Every Month Issue. Date Of Publication: 28th of Every Month



'MODERN FOOD PROCESSING’ is the leading monthly business magazine in India exclusively for the food processing industry. It covers the lates...


'MODERN FOOD PROCESSING’ is the leading monthly business magazine in India exclusively for the food processing industry. It covers the lates...