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Modern Food Processing

July 2011


EDITORIAL

Riding high on health

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ould anyone have imagined a few years ago that packaged and branded lime juice or coconut water would be readily available across the length and breadth of India? Well, as they say, times have changed and so has the fruit-based beverages segment. Riding high on the preventive health and wellness platform, packaged fruit juices are experiencing a much faster growth curve in the country compared to the carbonated soft drinks segment. Given the expanding consumer base and immense scope for innovations in functional juice formulations, the fruit juices segment is poised for a sustained double-digit growth in the near future. Moreover, Indian functional juices such as jamun, amla, brahmi, pomegranate, etc promise huge prospects in the global markets as well. Going forward, distinct product benefits and categorisation will drive further growth. At the same time, there is an ardent need to ensure adequate availability of processable, high quality fruits as well as rationalise the current high import and excise tariffs. For further insights into the fast evolving fruit juices and energy drinks segments, turn to ‘Sector Watch’ and ‘Trend Analysis’, respectively. Treading on the health platform, there has been a slow yet steady shift towards using

Published in association with Editor: Manas R Bastia Assistant Editor: Rakesh Rao Senior Features Writer: Prasenjit Chakraborty Features Writer: Mahua Roy Correspondent: Avani Jain (Ahmedabad) Copy Editor: Marcilin Madathil Edit Associate - Products: Abha Mishra Assistant Art Director: Varuna Naik Chief Photographer: Mexy Xavier Photographer: Neha Mithbawkar, Joshua Navalkar Design: Mahendra Varpe Production: Pravin Koyande, Vikas Bobhate, Dnyaneshwar Goythale, Ravikumar Potdar, Ravi Salian, Sanjay Shelar, Lovey Fernandes, Pukha Dhawan, Varsha Nawathe, Akshata Rane, Abhay Borkar Marketing & Branding: Jagruti Shah, Ganesh Mahale CEO-Publishing: Sandeep Khosla Associate Vice President: Sudhanva Jategaonkar Circulation/Subscription: Sunil Nair, Distribution Head Email: sunil.nair@network18online.com, customercare@infomedia18.in Tel: 91-22-3003 4631/4633

healthy cooking media such as olive oil, rice bran oil, canola oil, etc in India. Although there have been a few attempts made by some states to grow olive trees, much success has not been achieved when compared with the quality of olive oil produced in the Mediterranean region. However, in the backdrop of rising demand for olive oil in the country and prevailing high price brackets due to imports, this segment is certainly on the way for more action in terms of domestic production and better value proposition, among others. ‘Industry Update’ analyses some of the latest related trends. Last but not the least, the ambitious Mega Food Parks (MFPs) programme is not making much headway. In line with the 11th Five-Year Plan (ending 2011-12), the country was supposed to have at least 30 MFPs, but only 1-2 seem to be operational so far. And the reasons attributed to this sorry state of affair are too many, ranging from location, funding, planning to monitoring etc. ‘Roundtable’ brings forth several experts’ perspectives on this issue.

Editorial Advisory Board Dr A S Abhiraman Former Executive Director - Research, Hindustan Lever Ltd Prof M Y Kamat Former Head, Food Engg & Technology Deptt., UICT, Mumbai

Manas R Bastia Editor manas@infomedia18.in

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Printed by Mohan Gajria and published by Lakshmi Narasimhan on behalf of Infomedia 18 Limited and printed at Infomedia 18 Ltd, Plot no.3, Sector 7, off Sion-Panvel Road, Nerul, Navi Mumbai 400 706, and published at Infomedia 18 Ltd, ‘A’ Wing, Ruby House, J.K.Sawant Marg, Dadar (W), Mumbai - 400 028. Modern Food Processing is registered with the Registrar of Newspapers of India under No. 14798/2005. Views and opinions expressed in this publication are not necessarily those of Infomedia 18 Limited. Infomedia 18 Limited reserves the right to use the information published herein in any manner whatsoever. While every effort has been made to ensure accuracy of the information published in this edition, neither Infomedia 18 Ltd nor any of its employees accept any responsibility for any errors or omission. Further, Infomedia 18 Ltd does not take any responsibility for loss or damage incurred or suffered by any subscriber of this magazine as a result of his/her accepting any invitation/offer published in this edition. No part of this publication may be reproduced in any form without the written permission of the publisher. All rights reserved. Editor: Manas R Bastia

July 2011 | Modern Food Processing

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CONTENTS

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LEADERS SPEAK “Olive oil is likely to penetrate larger sections of the market in the future” ...says V N Dalmia, Chairman, Dalmia Continental, and President, Indian Olive Association

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ROUNDTABLE Mega food parks: Can it work in India?

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FACILITY VISIT Spraying Systems Co: Adding novelty in spray technology

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SECTOR WATCH Fruit juices: A splash of health and refreshment

24

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TREND ANALYSIS Energy drinks: Liquid power for the beverage market

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INDUSTRY UPDATE Olive oils: Boosting the wellbeing quotient

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MARKET INSIGHTS Baby foods: Formulae for the formative years

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BRANDING CORNER Infant foods: Decoding the 4As of rural marketing

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QUALITY MANTRA

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Best practices in retailing: Shaping the future of fresh food Courtesy: Coca-Cola Retailing Research Council Asia

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TECH TRACK Mobile safety tool: Guaranteeing quality on the move Kalpesh Agarwal and Sovan Mohapatra, Cognizant Technology Solutions

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SAFETY TIPS Microorganisms containment in F&B: Detection systems for food safety Deepak Kumar, Division Manager - Food Safety Business, 3M India Ltd

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CASE STUDY Peristaltic pump: A smart solution for effective fluid handling Courtesy: Cole-Parmer India

Cover photo shoot: Mexy Xavier, Neha Mithbawkar and Joshua Navalkar

RE G GU U L A R S E C TI TIO ON NS S Editorial ...................................................... 7 National News ......................................... 10 National News - Report .......................... 13 World News............................................. 14 Tech Updates ........................................... 18 Events Calendar ....................................... 66 Technology Transfer ................................. 70 Book Shelf ............................................... 72 Product Update........................................ 74 Product Index........................................... 86 Advertisers’ List ....................................... 88

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64

46

Highlights of Next Edition Sector Watch

:

Industry Update :

Food Safety Agri-commodities

Note: ` stands for Indian rupee, $ stands for US dollar and £ stands for UK pound, unless mentioned otherwise

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Modern Food Processing | July 2011

Details on page no. 66, 87


NATIONAL NEWS

ACQUISITION

PRODUCT LAUNCH

HSIL to acquire Garden Polymers

PepsiCo and HUL launch ice tea This year marks the coming together of two FMCG giants, PepsiCo India and Hindustan Unilever Ltd (HUL), with the recent launch of Lipton Ice Tea. It is made of tea leaves, real sugar and natural fruity flavours, targeted at the 16–29 year urban, affluent, healthy audience. According to Geetu Verma, Executive Director – Innovation, PepsiCo India, “Today’s urban young adults are looking for a drink that is delicious and also healthy. Tea is a familiar & preferred beverage option in India and ice tea is fast gaining popularity a m o n g the young consumers. Lipton Ice Tea is a global product that offers a combination of great taste and refreshment on the go. We are confident that the product will resonate strongly with our target audience.” Arun Srinivas, General Manager – Beverages, HUL, said, “While tea drinking is an entrenched habit among the Indian consumers, the youth in

HSIL Ltd, one of India’s leading building product and container glass companies, has recently announced its decision to acquire 60 per cent stake in Garden Polymers Pvt Ltd. Total deal size agreed for 100 per cent stake is ` 89 crore. Garden Polymer Pvt Ltd manufactures PET bottles, caps and closures with two strategically located plants in Dharwad (Karnataka) and Selaqui (Uttrakhand). The plants are equipped with imported stateof-the-art machines and moulds. This acquisition has synergies with container glass division of HSIL, which has same set of customers and, with this acquisition, HSIL will be able to offer wider range of packaging solutions to these customers. The rigid plastic packaging industry in India is around ` 16,000 crore and Garden is the 4th largest player in organised PET bottles segment. PET bottle market is expected to grow at a CAGR of 14-15 per cent per annum over the next 5 years. Besides liquor, pharma and FMCG, other major users of PET bottles are food & beverages, edible oil, milk, mineral water and carbonated drinks which are yet not explored by Garden, so growth avenues are plenty.

India are looking at more contemporary formats and healthy offerings. Ice tea ticks both the boxes and it can get the youth into the tea category. Lipton’s tea expertise coupled with its strong equity places it is in the pole position to service this emerging consumer need. We strongly believe that PepsiCo’s strengths in QSRs and HUL’s strengths in modern retail outlets & family grocer channels will help grow this nascent category.” PepsiCo India has launched the product in the PET format in the Delhi NCR Region and the company plans to introduce the product in other markets across India in a phased manner. Priced at ` 25 for a 350 mL PET bottle, Lipton Ice Tea will be available in two variants: green tea in mint & lemon flavour and black tea in lemon flavour. PACKAGING

JOINT VENTURE

McCormick to invest $ 115 million in India Basmati rice distributor Kohinoor Foods Ltd (KFL) recently announced that it has formed a joint venture with US based food and seasonings maker McCormick and Company, to market and sell its Kohinoor basmati rice & food products in India. McCormick will hold 85 per cent stake in the joint venture and it will invest a total of $ 115 million. Kohinoor Foods makes and distributes rice as well as cooking pastes, spices, seasonings and frozen foods in India, while McCormick is into manufacturing, marketing and

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distribution of spices, seasonings, specialty foods and flavourings. “The deal will add immense value to our business. It will improve our cash flow, reduce our bank debt and increase shareholder value,” said Satnam Arora, Managing Director, KFL. The ` 907-crore KFL also exports its products to markets like the US and Canada. McCormick said it expects emerging markets to contribute 12 per cent of its sales by 2015, up from 9 per cent last year. The spicemaker hoped to generate about $ 85 million from the JV.

Modern Food Processing | July 2011

Uflex joins European packaging association Uflex, one of the leading names in the Indian flexible packaging industry, has joined the UK-based environmental packaging body Industrial Council for Packaging & Environment (Incpen). Askoh Chaturvedi, Chairman and MD, Uflex said, “Incpen can be instrumental on behalf of the producers and users of packaging material in addressing the growing environmental concerns of the public and environmental authorities worldwide from a clear perspective”


NATIONAL NEWS NEW FLAVOUR LAUNCH

Britannia launches Tiger Krunch Chocochip Cookies After rigorous market research and consumer analysis, Britannia has come up with few observations. Understanding a child’s eating habits and promoting a healthy attitude can reap benefits for a lifetime. Children snack almost three times a day in between meals and it has become a challenge for every mother to provide her child with an enjoyable snack that is not just wholesome & tasty but also economical. Cashing in on these interpretations, Britannia has launched Tiger Krunch Chocochips. Besides being delicious, it is wholesome & healthy and is fortified with iron, giving children the delight of eating the cookies along with the feeling of satiation.

Anuradha Narsimhan, Category Director, Health and Wellness, Britannia Industries Ltd, said, “Tiger as a brand supports an ally of mothers who are constantly looking to provide tasty, healthy and affordable in-between meal snacking options to their kids. Britannia’s Tiger Krunch Chocochips is the first real chocochip cookie and it is available at an affordable price of ` 5 only.” With the increasing cookie consumption, the cookie market in India is estimated at around $ 2 billion and growing by 20 per cent per year. With Tiger Krunch Chocochip, Britannia Tiger, which currently operates in the glucose, creams and coconut biscuit category, has now entered the affordable cookie space. As per the company, Britannia is constantly looking to innovate and delight consumersby providing them with exactly what they want.

COLD CHAIN DEVELOPMENT

Carrier Transicold orients Indian delegation for cold chain logistics Looking to increase opportunities in cold chain development, a delegation of 13 executives representing India’s public and private sector launched a trade mission to the US aimed at

India Cold Chain delegation in Athens (USA)

improving the country’s quality & safety of transporting perishables. India has become one of the largest producers of fruits and vegetables in the world. Yet a lack of infrastructure, capacity, technical experience and standards in handling & storage, result in approximately 30 per cent of produce wasted each year. The delegation was hosted by the US Trade & Development Agency (USTDA), the Global Cold Chain Alliance (GCCA), and Carrier Transicold, a unit of Carrier Corp.

The delegation toured Carrier Transicold’s Athens refrigeration manufacturing facility, learnt about the latest in Carrier’s truck and trailer refrigeration innovation and participated in a workshop on proper loading practices for refrigerated trucks & trailers. “We were honoured to share best practices in transport refrigeration with this important delegation from India to help them develop safety standards and reliable methods of transporting perishables & frozen foods for both domestic & export consumption,” said David Appel, President, Carrier Transicold. “The benefits to the Indian cold chain executives to see firsthand and learn from experienced leaders in the US are invaluable, as they will be able to apply this knowledge to hasten the pace of development of India’s cold chain,” said Richard Tracy, Director - International Programs, Global Cold Chain Alliance. Indian public sector participants included representatives from National Horticulture Board, Ministry of Food Processing Industries and private sector attendees included cold chain logistics providers.

NEW FACILITY

Priya Biscuits sets up soya factory in West Bengal Priya Biscuits has set up a fully automated soya factory with an investment ` 10 crore in Dhulagarh food park in West Bengal to manufacture soya chunks. The factory will roll out 3,000 tonne of soya chunks annually. Production at the factory will kick off from July. The company is all set to launch packaged soyabean chunks in eastern India. According to the company’s plan, Priya Soya will be available in 1 lakh FMCG stores across West Bengal within six months of the launch. By March 2012, Priya will take the product to 4 lakh FMCG stores. The size of the soya chunk market in eastern India is nearly to the tune of ` 100 crore. G P Aggarwal, Managing Director, Priya Biscuits, said, “We plan to achieve 25 per cent marketshare in eastern India in the first year itself taking the turnover of the new unit to ` 25 crore by the end of FY12. West Bengal does not have a local soya brand with manufacturing facility.” West Bengal meets its demand for soya chunks by importing from other states. “Our product cost will be lesser simply due to the savings on freight,” Aggarwal added.

July 2011 | Modern Food Processing

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NATIONAL NEWS

BRANDING STRATEGY

NEW BUSINESS MODEL

Beam Global Spirits launches Teacher’s scotch in new look

Sresta Natural Bioproducts to open outlets at IT parks

One of the premier Scotch whisky brands in the world - Teacher’s will now be available in a new contemporary look. The new look forms part of a global refresh exercise to add new consumers into the brand franchise. As per the company, Teacher’s is a destination brand for consumers looking for fine taste. Over its 181-year history, Teacher’s has maintained innovation and has changed its packaging over the years with an objective to keep the brand relevant to the ever-evolving Scotch consumer. Harish Moolchandani, CEO & Managing Director - India and Indian Sub Continent, Beam Global Spirits & Wine, said, “Teacher’s has grown to its preeminent position by staying true to its heritage & quality; equally importantly, by embracing change and remaining relevant to successive generation of Scotch connoisseurs who appreciate a fine drink. The same uncompromising spirit, is now in a bold, confident, more premium look that refreshes our brand and brings us closer to the high standards set by William Teachers.” The new Teacher’s Highland Cream bottle now has broader shoulders, an enhanced bulbous neck adding to style, with William Teacher’s WT insignia embossed, adding to quality. Both the bottle label & the packaging moves away from the traditional all beige look to a new black, white & burnished gold look which shows more liquid and looks elegant. Teacher’s 50, the 12-year old blend from the house of Teacher’s retains its old all black & gold look but adapting to the new packaging style and bottle. Alistair Longwell, Distillery Manager, Beam Global UK Ltd, Ardmore Distillery, said, “The stylish new packaging for Teacher’s accentuates all that is good about this iconic brand.”

Sresta Natural Bioproducts, one of the leading organic food companies in the country, is planning to partner with IT companies to expand its reach. It has already inaugurated a store on Infosys campus, Hyderabad as part of this new business model. The company will also tie up with kirana stores to increase market penetration. “As `eat healthy’ way of life is catching up with the IT employees, we see major opportunities in tying up with companies in this segment and opening organic stores on their campuses,’’ said N Balasubramanian, CEO, Sresta Natural Bioproducts. Sresta, which has a retail store in Hyderabad, operates mainly through a shop-in-shop business model. It has tied up with major retailers in the country including Spencer’s, Future Group, Spar, Food World, Heritage and Godrej Nature’s Basket. “We have presence in 35 towns across the country including Tier I and Tier II areas. Our products are available in 350 stores last year. This year we expand our reach to 1,000 stores,’’ said Rajashekar Reddy Seelam, Founder & Managing Director, Sresta Natural Bioproducts.

FOOD MACHINERY

ICE CREAM RETAIL

Major contract for Alfa Laval

Global Franchise Architects launches Cream and Fudge in Chennai

Alfa Laval India, one of the leading providers of specialised products and engineering solutions, has won a ` 45.5 crore million food order in India. The company has received an order for a complete solution to a vegetable oil plant in India, as per the company press release. The delivery is scheduled for early 2012. Products of Alfa Laval, such as separators, mixers and heat exchangers will be used for refining different types of crude oils, eg soyabean & palm, into high quality oils.

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Modern Food Processing | July 2011

Global Franchise Architects (GFA) – builder, operator and franchiser of specialty food brands – recently announced the launch of its third brand in Chennai. Cream and Fudge is an international smooth & creamy ice-cream brand and is being launched under master franchisee agreement with Chennai Deserts, in Chennai. Cream and Fudge which offers a mix-in concept of hand folding ice creams on a frozen marble stone with a choice of mix-ins like candied fruits,

crunchy cookies, pie fillings, nuts, fudge, brownies and more. Joseph Cherian, CEO – GFA Global, said, “Customer experience is at the forefront of everything we do for each of our brands. We are excited to bring this popular, international brand to Chennai.” Speaking on growth plans, he added, “The launch of Cream and Fudge is part of our continued strategy to make India the largest market for GFA Global by 2011.”


Report NATIONAL NEWS

Food certification

Intertek forays into Halal Certification for packaged foods in India The food safety and certification solutions provider, Intertek, will now be extending services for Halal Certification. This is bound to find an optimistic acceptance in India, which is opening up to the positives of Halal Certification. Also, since India is a major strategic port, Halal Certification will aid quality & safety standards of the trade network in Middle East.

Mahua Roy

the ports of India before reaching their final destination,” states Tiwari. ntertek, one of the global leaders in quality As the trade gains momentum in the & safety solutions serving a wide range of domestic market, Intertek is poised to lend its industries, recently announced its extension expertise to ensure that the products featuring of its food certification expertise to include the Halal Certification match the standards Halal Certification in India. The certification is in accordance with Shariah (Islamic) Board aimed at creating an opportunity for servicing Guidelines and other quality standards. the vast Muslim market in India. “Intertek is Halal products are prepared in accordance actively involved in certifications for almost every with Islamic teachings and, contrary to general food safety standard imaginable. Considering belief, extend beyond food into products like the recent rise in demand from global food beverages, confectionery, pharmaceuticals, suppliers for Halal Certification, cosmetics and skincare products. Intertek wanted to proactively When asked what will certification provide a solution that will satisfy of Halal mean for the packaged food this growing need. Halal Certification industry, Tiwari said, “Halal-certified is a combination of Shariah Law and packaged food products will give food safety requirements. Intertek confidence to the followers that has a strategic partnership with Halal the food from country of origin is India for Halal Certifications where processed in an ethical way, meeting they perform audits as per Shariah the religious as well as food safety requirements,” said Siyaram Tiwari, requirement.” Siyaram Tiwari Head - Food Services, Auditing & Spearheaded by the West, the Certification, Intertek India. Halal trade is now gaining immense Despite having the third largest Muslim momentum globally with non-Muslim countries population in world, India lags behind significantly accounting to than 80 per cent of the Halal in the Halal food market. “Understanding Halal trade. Industry estimates put the size of the foods are preferred by the Muslim communities. global Halal market somewhere between Countries like Indonesia, Malaysia, Thailand and $ 1.2 trillion to $ 2 trillion per annum. “I can a vast majority of countries in Middle East have say with certainty that there will continue to a high demand for Halal-certified food and be an increase in the demand of Halal-certified food related products. Furthermore, the market food in such countries identified earlier for Halal certification in India, in particular, is above for the next decade to come as both quite high since a bulk amount of food trade to populations and religious preferences emerge,” these identified countries flows directly through concludes Tiwari.

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July 2011 | Modern Food Processing

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WORLD NEWS

WASTE TREATMENT

MEGA DEAL

Sealed Air to acquire Diversey for $ 4.3 billion Sealed Air Corporation and Diversey Holdings Inc have entered into a definitive agreement under which Sealed Air will acquire Diversey, a leading solutions provider to the global cleaning and sanitisation market, in a transaction valued at $ 4.3 billion. The transaction is expected to be completed in 2011 and is expected to be accretive to earnings in the first full year following completion. “This transaction represents a strategic growth opportunity that leverages Sealed Air’s core competencies and positions our company to further capitalise on the megatrends that drive both businesses,” said William V Hickey, President & Chief Executive Officer, Sealed Air. Diversey provides cleaning, sanitisation & hygiene solutions to industrial and retail customers in the food & beverage, food service, healthcare and lodging sectors, as well as to building service contractors worldwide. In 2010, Diversey generated net sales of $ 3.1 billion. It employs more than 10,000 people worldwide and operates in more than 60 countries. Sealed Air is a leading provider of food and industrial system solutions. It focuses on pioneering a differentiated, proprietary range of offerings in material science, automation technology and service-based solutions in order to provide comprehensive solutions to its customers.

UK’s first ‘super’ food waste plant opens Leading UK waste specialist, Biffa, launched the UK’s first ‘super’ anaerobic digestion (AD) plant dealing with food waste near Cannock, Staffordshire. The new facility, which is the biggest in the UK, will process up to 1,20,000 tonnes of food waste from homes and businesses every year to produce enough renewable energy to power 6,000 homes and a soil improver that can be used in the same way as compost. Speaking at the plant launch, Ian Wakelin, Chief Executive, Biffa, said, “This is the future of waste. It is taking food that could once only be sent to landfill and turning it into something of value on a truly industrial scale. It is a key milestone in society’s drive to reduce waste, cut emissions and recover the inherent value in our waste.”

PACKAGING ZONE

FOOD INGREDIENTS

Rexam to sell closures business for $ 360 million

Tate & Lyle’s innovative ingredient enhances the creaminess of ice cream

Rexam PLC, the global consumer packaging company, has agreed to sell its beverage and speciality closures business to Berry Plastics for $ 360 million in cash, subject to certain asset adjustments. Completion is expected in Q3 2011 and is conditional on regulatory approvals. The closures business employs about 1,500 people and is focused on the North American market. In 2010, the business was reported as discontinued with sales of £ 343 million and underlying operating profit of £ 22 million (loss before tax of £ 177million including exceptional and other items). As at 31 December 2010, it had gross assets of £ 280 million and liabilities of £ 50 million. Rexam plans to right-size its plastic packaging operations as a result of this transaction. This is expected to give rise to an exceptional charge of around £ 25 million of which £ 15 million will be cash costs. The net proceeds will be used to reduce net debt.

Tate & Lyle, the global ingredients and food solutions provider, has created two new prototypes, which demonstrate how ice cream manufacturers can boost the creamy taste of their products with CREAMIZ™. In summer, consumers are turning to ice cream for an indulgent treat to enjoy in the hot weather, but still remain aware of the importance of eating healthily. Ingredients which can boost an ice cream’s indulgent appeal and taste profile, without adding to their fat content, are therefore proving more popular than ever. Using CREAMIZ™ as its foundation, it has developed premium ice cream CREATE™. With an enhanced creamy texture, this prototype illustrates how CREAMIZ™ can supplement the indulgent mouthfeel of traditional ice creams, without increasing the levels of fat, and at a low cost in use. CREAMIZ™ has already been used with success in a wide range of yoghurt and dessert applications. Clotilde Feuillade, Product Manager Texturants, Tate & Lyle Speciality Food Ingredients, said, “Our research shows that indulgence is crucial for success in the ice cream market. This is especially true of the premium segment, where people are looking for a smooth, creamy, dense tasting experience. CREAMIZ™ helps to make the mouthfeel smoother and richer, without adding fat.” Although dairy is key to the mouthfeel of ice cream, using CREAMIZ™ as a fat replacement ingredient can help manufacturers reduce an ice cream’s fat content by 20 per cent and deliver significant cost savings, while retaining the product’s original creaminess and texture.

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Modern Food Processing | July 2011


WORLD NEWS

WATER MANAGEMENT

MARKET EXPANSION

Nestlé awarded with prestigious Stockholm Industry Water Award

Barry Callebaut launches stevia-based chocolate

Nestlé was announced as the winner of the 2011 Stockholm Industry Water Award for its leadership, performance and efforts to improve the water management in its supply chain. Awarded by the Stockholm International Water Institute (SIWI), the honour recognises Nestlé’s aim to improve the water management and efficiency of its operations. To illustrate, the company’s water consumption has decreased from more than five litre of water per $ of sales ten years ago, to less than 1.4 litre as of now. It also praised the company’s work with suppliers, particularly farmers. Nestlé employs 1,000 agronomists and water experts who work directly with farmers to help them reduce their water requirements, increase crop yields, and minimise pollution. Water has been an issue of concern and constructive action for Nestlé for nearly 80 years – the first waste water treatment plant of the Group was built in the early 1930s, and it is one of the three pillars of Nestlé’s concept of ‘Creating Shared Value’.

To help food manufacturers meet growing consumer demand for healthier, all-natural products that offer great taste with fewer calories, Barry Callebaut – the world’s leading manufacturer of high-quality cocoa and chocolate products –has rolled out its innovative dark chocolate made with stevia extract in the North, Central and South American markets. The company is the first manufacturer to offer a stevia-based chocolate for all food manufacturers in the American region. In developing the new chocolate, Barry Callebaut replaced sugar with an all-natural sweetener solution comprised of dietary fibres, the natural sugar alcohol erythritol and stevia extract, which alone offers zero calories per serving. The new product offers the same great taste, texture and aroma as fine, traditional chocolate. “With obesity and obesity-related illnesses on the rise in the Americas, food manufacturers are continually evaluating the sugar and sweetener levels in their finished products in order to meet consumer demand for healthier options,” said Laura Bergan, Marketing Manager, Barry Callebaut, Food Manufacturing Division, North America. She further added, “Barry Callebaut’s unique sweetening solution is based on a blend of ingredients from a natural source, offering the perfect balance of indulgence and nutrition.” The new chocolate can be used in a variety of applications, including moulding, enrobing and inclusions, or customised for a specific application to provide food manufacturers a one-of-a-kind chocolate solution. CSR INITIATIVES

FLAVOURING AGENT

Lanxess launches innovative flavour for beverages Specialty chemicals company LANXESS AG launched Natural Choice an innovative flavour that also increases the shelf life of beverages. Typical applications include soft drinks containing fruit juice such as lemonade and isotonic sports drinks. Philipp Borgs, Product Manager, Beverage Technology, Material Protection Products (MPP), LANXESS, said, “We are now launching our new product in the US, which is the world’s biggest market for soft drinks, with annual sales amounting to $ 38 billion. Following a successful launch, other countries will follow.”

Natural Choice is a fruity, lemontasting formulation, consisting entirely of natural ingredients. The main constituents are citrus fruit peel oil, lecithin and beeswax. Ingo Broda, Head, Beverage Technology, MPP, said, “With Natural Choice, we are giving the industry an innovative product that helps them produce soft, fruitcontaining drinks in a natural and sustainable manner. Natural Choice is only the beginning. We are continuing to carry out active research in natural, bio-identical products for the food & beverage industry, and this will be our mission for the next few years.”

The Coca-Cola Foundation awards $ 27 million for sustainable projects The Coca-Cola Foundation, the philanthropic arm of The Coca-Cola Company, announced the grants totaling $ 20 million to support 65 organisations in the US and around the world. These grants support the company’s global sustainability initiatives, including water stewardship, recycling and other essential sustainable community initiatives. “At The CocaCola Company, we are committed to supporting global programmes that improve lives and sustain communities. Our goal is to make a positive difference around the world, and we are making a difference through programmes that create access to clean water, recycling, fitness and nutrition, and education,” said Ingrid Saunders Jones, Senior Vice President, Global Community Connections, Coca-Cola Company & Chair of The Coca-Cola Foundation.

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WORLD NEWS ACQUISITION

Rockwell Automation acquires Lektronix Rockwell Automation Inc has announced the purchase of the UK based Lektronix, a leading independent industrial automation repairs and service provider in Europe and Asia. Lektronix provides automation repairs, spares and other maintenance services for most industrial automation products, including programmable logic controllers, electric motor drives, industrial computers, and computerised numerical control equipment. Customers include a broad range of manufacturers from food & beverage to heavy process industries. Lektronix’s management team will join the Rockwell Automation Control Products and Solutions operating segment. “This acquisition accelerates the growth of the Rockwell Automation service business in Europe and further expands our customer presence in emerging economies,” said Hedwig Maes, President, Rockwell Automation, Europe, Middle East and Africa region. Throwing light on this, Tony Jones, Managing Director & CEO, Lektronix, said, “Lektronix customers will continue to receive the high level of technical excellence and customer support they currently enjoy, and gain significant advantages using the global network of Rockwell Automation products, services and solutions.” Lektronix has approximately 290 employees across 11 facilities and 8 repair centers in Europe, the Middle East, and Asia.

VALUE ADDITION

Baker Perkins adds value to TruClean wirecut machine

Baker Perkins’ TruClean wirecut machine can now produce a variety of bars, in addition to soft dough cookies. This broadening of capability means that soft filled bars, and unfilled cereal & energy bars, can all be produced with high levels of flexibility and weight accuracy. Changeover between cookie and bar modes is simple & rapid, achieved by fitting a product specific die and filler block, plus a divider plate in the hopper for filled bars - fruit paste is the standard filling. TruClean is the latest version of North America’s best selling wirecut, which is becoming increasingly popular worldwide as consumer tastes widen, claimed the company. Its unique die and filler block technology, used successfully on the previous generation of wirecut, ensures weight accuracy by strict control of extrusion parameters.

HEALTH INGREDIENTS

BENEO’s food ingredients may have prebiotic effects in newborns The results of a new study demonstrate, that the supplementation of an infant formula with BENEO’s Orafti®Synergy1 (oligofructose-enriched inulin) has a favourable prebiotic effect and is well tolerated by babies. This study was led by Prof Gigi Veereman, Wauters Pediatric Gastroenterology and Nutrition, UZ Brussels, Belgium, and conducted at the Queen Paola and Middelheim Hospitals ZNA Antwerp, Belgium, in cooperation with BENEO-Institute. The study demonstrates that BENEO’s Orafti®Synergy1 supplementation in infant formulae designated for neonates is modifying the microflora composition by increasing bifidobacteria, which resulted in a flora composition that resembled that of breast-fed babies.

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PRODUCT LAUNCH

Cargill launches novel canola oil At the recently held Institute of Food Technologists (IFT) Food Expo, Cargill introduced its new healthier oil – Clear Valley® 80 High Oleic Canola Oil – a natural, high oleic oil that delivers the same nutritional benefits featured in earlier generations of Clear Valley products. It is a first-of-its-kind product because it has low levels of saturated fat, zero grams trans fat (per 14 gm serving), and a cost-saving solution due to its exceptional shelf life. Today, many consumers are seeking snacks and baked goods with less saturated fat. In fact, according to Natural Marketing Institute’s ‘2010

Health & Wellness Trends Report’, 56 per cent of consumers said that they would like to have less saturated fats in their foods, and 41 per cent indicated that they check saturated fat most often on packaged food and beverage labels. With low levels of saturated fat and zero grams trans fat (per 14 gm serving), Clear Valley® 80 High Oleic Canola Oil provides consumer-friendly label of any vegetable oil currently available. “For more than 15 years, Cargill has been developing high oleic canola oils with increased heat and oxidative stability,” said Willie Loh, Vice President, Marketing, Cargill Oils & Shortenings.


TECH UPDATES

Krones’ new packer receives environment seal

New lollipop wrapper prolongs shelf life in hot climates

Krones’ newly developed Evolite packer, comprising a container infeed and strapping module, provides the technology required for handling the new LitePac packaging design. The new Evolite strapping machine also satisfies criteria with regard to media/energy-efficiency & eco-compatibility, and has accordingly received the enviro seal. In the infeed module, the containers are divided into two continuous lane flows. Four strapping units then create the LitePac packs in the container strapping module. LitePac addresses market trends for the secondary packaging of PET containers – not least with regards to eco-compatibility, resource-economy, reduced energy consumption and cost savings – and signposts a pack concept of the future. It reduces energy consumption, due to its optimised, fine-tuned motor dimension for minimising power usage. In addition, Evolite reduces compressed-air consumption due to its optimised piping configuration and use of the best possible cross-sectional areas. It can lead to almost complete elimination of lubricant consumption, as it uses lifetime-lubricated bearings and special brush The Evolite packer plus the entire technology for lubricating new LitePac strapping concept conveyor chains.

CFS Aquarius, the Netherlands, has developed a tear-slit for easier opening of its hermetically sealed OverlapSeal double-twist wrappers. This unique wrapping format runs on the CFS Aquarius TwistWrapper, which has a double twist wrapping capacity of up to 1,000 ball lollipops per minute. The OverlapSeal double-twist wrapper significantly extends the lollipop’s shelf life. In the execution with OverlapSeal the maximum output is 600 lollipops per minute. Unlike regular double-twist wrappers for lollipops, which allow moisture to reach the sugar, the patented OverlapSeal double-twist wrapper from CFS Aquarius is hermetically sealed. Kees Le Loux, Segment Sales Manager - Lollipops, CFS Aquarius, said, “In countries and regions where the atmospheric humidity is high, the lollipop’s shelf life is significantly extended. The new tear slit feature makes the OverlapSeal double-twist even easier to open than a regular double-twist.” It is available as an option on new machines. The TwistWrapper is a continuous wrapping machine that handles lollipop diameters from 18 to 35 mm and accommodates film reels up to 440 mm diameter. It achieves its high speed through smooth film handling, precise cutting and automatic feeding.

Cold atmospheric plasma can tackle Salmonella challenge

Novel microwave technology can speed up baking time

According to a recent study, use of cold atmospheric plasmas, (CAP) to tackle Salmonella in fresh or minimallyprocessed foods, shows great promise. But, key questions remain to be answered before the technology can be integrated into the supply chain, cautioned scientists. In a recent review of CAP, researchers from the Institute of Food Research (IFR) hailed its potential in meeting the consumer demands for fresh food that is free from microbials and also minimally processed. But scientists still do not fully understand how the treatment works and found that the uneven distribution of Salmonella cells can form a shield-like structure that can be CAP resistant, said experts from the Institute. Dr Arthur Thompson and Dr Ana Fernandez explained that plasmas are created when gases are excited by externally applied energy sources. They consist of a variety of highly energetic particles, which when joined together are able to inactivate microorganisms. Their overall conclusion was that CAP treatment could be a highly efficient way of combating Salmonella, eliminating cells very quickly. But, the reasons for this bacterial inactivation are not yet fully understood. The IFR scientists cautioned that this understanding is the key to ensuring no harmful by-products are generated, and that the process does not adversely affect quality and shelf-life of the product.

A new study evaluating the technology with bread, made from chestnut flour has found that bakers could gain in terms of time and energy savings by opting for an infrared–microwave combination oven to bake gluten-free breads. Turkish food engineers have reported that the addition of chestnut flour up to a certain concentration improved the quality of gluten-free breads significantly. They also commented that breads baked in infrared–microwave combination oven at the optimum conditions had statistically similar quality with conventionally baked ones in terms of colour, specific volume and firmness, while baking time of was cut by 64 per cent. The use of microwave over conventional ovens can bring energy efficiency & food with high nutritional quality, but the authors stress that there are associated quality problems including high moisture loss, firm structure, rapid staling & lack of surface browning, flavour & crust formation. To overcome these problems, the combination of microwave with infrared heating has been recently used by several researchers. Using this method, the food engineers found that breads, baked using 40 per cent infrared & 30 per cent microwave power, had ‘statistically comparable quality with conventionally baked ones’.

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TECH UPDATES

DNA techniques may be used to detect fish fraud

New pressure-sensitive labeling reduces production cost

According to scientists from the European Commission, molecular technologies can now be used to foil fishing fraud and boost traceability by determining the origin of even processed products like canned fish. A report from the body’s Joint Research Council (JRC) said advances in DNA-based techniques combined with its falling costs may make it realistic to roll out the technology across Europe’s inspectional and enforcement agencies. Introduction of the technology would ensure traceability from ‘ocean to fork’ and lead to more intense scrutiny along the entire supply chain – including for fish processing outfits. The JRC said it would help answer questions such as ‘what species does this fish product come from….where was this fish caught….is it wild or farmed?’. The study, Deterring illegal activities in the fisheries sector, describes how methods such as genetics, genomics & forensics make it possible to identify species and the region in which they were caught – including in processed products - without the need for expert knowledge. The work was undertaken as a response to common fraudulent techniques of labelling fish products with a wrong species name or declaring false geographic origins.

Avery Dennison has developed a new pressuresensitive labeling solution for meat and dairy packaging applications that can improve labeling flexibility and lower costs. The company’s Shrink PS is designed to survive the vacuum shrink process without wrinkling. “Compared with traditional shrink-bag labeling, the Shrink PS solution offers enhanced labeling flexibility and the opportunity to differentiate products at a later stage in the packaging process. As a result, helping food processors to reduce or eliminate multiple sets of preprinted bags in inventory, cutting overall costs,” according to a company statement. The labels are said to exhibit superior aesthetic appeal due to their exceptional shrinking behaviour. Submerged in hot water following vacuum sealing, the shrinkable bags and attached Shrink PS labels shrink. The labels are said to conform to the shape of the bags containing the packaged product without the wrinkling that is sometimes associated with the labels applied by hand to the packaging after it has been vacuum packed and shrunk. The labels can be attached to the bags using automatic label applicators, cutting the need for manual labour. Applications include the labeling of processed meat, fresh red meat, poultry and cheese products.

Virent’s new plant-based PET feedstock may produce green bottle

Pulsed UV light can reduce peanut allergens

A US-based company has reportedly developed a PET feedstock from plant sugars, thus opening up the door to 100 per cent renewable PET drinks bottles. Virent has created the feedstock - paraxylene (PX) - entirely from plant based sugars using its own catalytic process. The manufacturer has claimed that the end result, which has been trademarked BioFormPX, is made up of PX molecules identical to those made from petroleum. The feedstock can be used to create petroleum-free products in bottling, packaging and a variety of fibers and materials. Lee Edwards, CEO, Virent, said, “ Our plant-based PX paves the way for 100 per cent sustainable, recyclable products and packaging with complete freedom from crude oil. Its catalytic process allows for the creation of PX from different raw material sources. It can also be blended to suit different customer requirements. Our PX can be blended at any ratio the customer desires, and made from a wide variety of feedstocks, including sugar cane, corn, and woody biomass. Our catalytic process is tunable to customer specs, and situated to meet the entire spectrum of fossil fuel replacement.” Virent, which has received investment from companies including Shell, Cargill and Honda, is working with potential partners and customers on expansion options for its 10,000 gallon a year demonstration plant in Madison, Wisconsin.

According to a study published in the journal, Food and Bioprocess Technology, exposing peanuts to bursts of pulsed ultraviolet light (PUV) can reduce their allergenic potential by up to 90 per cent. Wade Yang, from the University of Florida, said the new technique could be used at the processing stage to diminish the allergy-causing proteins in peanuts before they reach supermarket shelves. Future research by the Assistant Professor at the University’s Food Science and Human Nutrition department will focus on developing a one-step roasting and allergen reduction process by PUV to produce hypoallergenic whole peanuts. More than three million people suffer from peanut and tree nut allergies in the US alone. The research found that releasing the concentrated bursts of PUV actually transforms the peanut allergens. This means human antibodies are unable to recognise them – thus preventing the release of histamines, substances which are responsible for allergy symptoms such as itching and wheezing. “We believe the allergen can be controlled at the processing stage, before the product even goes to the shelf,” Yang said.

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LEADERS SPEAK

“Olive oil is likely to penetrate larger sections of the market in the future” …believes V N Dalmia, Chairman, Dalmia Continental Pvt Ltd (DCPL) and President, Indian Olive Association. He was conferred the Italian knighthood titled ‘Order of the Star of Italian Solidarity’ in recognition of his pioneering work in promoting the use and popularity of Italian olive oil on a commercial scale, in India. In an interview with Rakesh Rao, Dalmia offers valuable insights on the types of olive oil, their health benefits and the market scenario in India.

Edible olive oil variants and their demand scenario in India There are mainly three types of edible olive oil available in India: Extra Virgin (EV) olive oil; olive oils (also known as pure olive oils); and olive pomace oil (OPO). DCPL pioneered product segmentation in the Indian olive oil market by introducing three different grades of olive oil. Leonardo Gold and Leonardo Extra Virgin Olive Oil comprise the highest grade virgin oils with perfect aroma and flavour. They are best suited for dressing, flavouring, condiments and dips. Leonardo Olive Oil is the intermediate grade oil most suitable for western cuisines and Leonardo Olive Pomace Oil is the main cooking grade oil. Also, since it is flavourless, it is most suited for Indian cuisines. EV olive oil is the raw juice of the fruit resulting from the first press of the olive fruit and is the only oil in the world that is extracted from fresh fruit. Olive oil is a combination of refined olive oil and EV. OPO is obtained by solvent extraction, refining and then blending with EV. The total demand for olive oil in India grew from about 3,000 MT in 2009 to 4,500 MT in 2010. Currently, Spain is the leading exporter of olive oil to India, followed closely by Italy.

Performance of Dalmia Continental’s olive oil business Leonardo Olive Oil is the flagship product of DCPL and is the first Indian brand of olive oil. Ever since the product was launched in 2003, it has grown at 100 per cent compounded

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LEADERS SPEAK

The consumer needs to be made aware that there are different grades of olive oil available at different prices and that the most economical grade – OPO – which is half the price or less of EV is perfectly suitable for use as a cooking medium.

annual growth rate. Today, Leonardo is a pioneer in establishing the popularity, image and use of olive oil in India. As the owners of the brand and not simply importers, DCPL invests, educates, advertises, promotes, distributes and sells olive oils.

Healthy offerings of olive oil Though olive oil is not widely used as a cooking medium, given the backdrop of the national health situation, I expect olive oil to penetrate larger sections of the market in the future. Heart disease, to a large extent, is a lifestyle disease as are diabetes and hypertension. As the national health situation is deteriorating, the need of the hour is to a promote preventive lifestyle, which includes healthy diet and exercise. Among all oils, olive oil has the highest content of monounsaturated fat (MUFA), which reduce bad cholesterol (LDL) and triglycerides. Olive oil is thus the healthiest edible oil for the prevention of heart diseases. Most importantly, virgin olive oil has a range of protective features against cancer. It is rich in antioxidants, which fight cancer and increase life expectancy. It also assists in preventing diabetes and high blood pressure. Olive oil improves metabolic functions & digestion, reduces constipation, prevents diabetes & formation of gallstones, reduces dementia, relieves pain, reduces inflammation and protects skin & hair, among other health benefits. As the top-end of the population has already adopted olive oil as a cooking medium, we expect to see a trickledown effect. There are largescale promotions of olive oil in India right now. Awareness will definitely

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increase as a result. The upper middle income segment is beginning to adopt it now. As affluence, living standards and awareness improve, its adoption will increase. The consumer needs to be made aware that there are different grades of olive oil available at different prices and that the most economical grade – OPO – which is half the price or less of EV is perfectly suitable for use as a cooking medium.

Steps taken by Indian Olive Association (IOA) to popularise olive oil in India The IOA is the national umbrella organisation of table olive and olive oil producers, growers, distributors, importers, users & consumers. It is a signatory to the Quality Control Agreement of the International Olive Council (IOC). The Association is aiming to devise a suitable, costeffective campaign to further promote and popularise olive oil in India. The aim of IOA includes: R To promote the consumption of olives & olive oil and expand the market R To increase awareness about olives & olive oil among the general population, especially its nutritional and health aspects R To introduce standardisation in the industry and the market. Specifications and definitions for olive oil, under the Indian law, are not the same as those of the IOC or the EU. We have already taken up the matter of updating the law with the government. An inspection and enforcement mechanism will thereafter need to be established to check the

Modern Food Processing | July 2011

products available in the market to make sure that they abide by the new specifications R To establish procedures to ensure accurate labelling for the various grades & types of olives & olive oil and to lay down quality standards, thus encouraging their adoption R To obtain, analyse, compile and circulate statistical information on the consumption, import, production & other aspects of olives & olive oil in India As a result of the IOA’s efforts, import duties were reduced from 45 per cent to 7.5 per cent on olive oil and OPO; and from 40 per cent to 0 per cent on EV olive oil. Earlier, the government did not think of olive oil as an edible oil, but as a luxury, cosmetic product. IOA has been successful in creating awareness about olive oil as edible oil with many health benefits. The trade standards of olive oil under Indian law are not aligned with the trade standards of IOC, CODEX or the EU. India’s trade standards are old, outdated and create problems for importers & producers, as the products do not match with the Indian law. IOA began pursuing this matter actively with the government in 2009 and has submitted draft amendments to the Food Safety & Standards Authority of India (FSSAI). The FSSAI is in an advanced stage of consideration for amending India’s Olive Oil Trade Standards.

Measures to promote olive oil The IOC, a UNDP promoted organisation, conducted two major campaigns to promote the use of olive oil during 2007 and 2009. During 2010-11, three major campaigns to promote olive oil are underway in India, funded by the European Union along with partner-state Italy. Members of the IOA have also been promoting the consumption of olive oil through the promotion of their individual brands.


LEADERS SPEAK

The Consortium of Guarantee of Quality Extra Virgin Olive Oil has, this year, launched a three-year campaign financed by the EU and Italy, with a budget of Euro 2 million. Two other campaigns financed by the EU and Italy are currently running in India – one sponsored by the Italian association UNAPROL and the other titled European Art of Taste (EAT). .

Efficient use balances high price The basic cost of olive oil is not likely to come down in the near future, as it is dependent on producer prices in the Mediterranean countries, production quantities in those countries, demand-supply scenario in the world, the rupee’s exchange rate and duty rates. In the long term, increased production is expected in several countries, but these may be matched by a demand rise, especially in China and India. Even when olive oil is produced in India, we do not know if the oil will be cheaper as we may not be able to match the vast economies of scale in the Mediterranean countries. Olive oil is viscous at room temperature and loosens up considerably when heated. Hence, it only needs to be used in 1/3rd the quantity of a regular cooking oil. Further, olive pomace oil has a high smoking point (238°C) and can hence be reused 3-4 times when frying. Hence, the effective cost of olive oil is 1/9th of its actual MRP. Thus, with sufficient education on the efficient usage of olive oil and its cost-effectiveness, we expect its price to be less of a deterrent to consumers.

Scope of olive cultivation in India There is one project ongoing in Rajasthan with Israeli collaboration, which commenced in 2008. At present, it is only a pilot project on 180 hectare of land where the State Government of Rajasthan has provided the land; the Israelis have provided the technical expertise and an Indian firm has provided the seed capital. So far the project is successful. Flowering has taken place this year and fruiting is expected. Planting has taken place under the intensive cultivation method. Olive cultivation is now slowly catching attention with a few enterprising entrepreneurs investing in it. It will be 2013 or later that their investments will begin to provide returns. Previous projects in Himachal Pradesh and Jammu & Kashmir with Italian collaboration were not commercially successful. The Rajasthan project is a pioneering project and the firstof-its-kind in India. The high and low temperatures of Rajasthan are conducive to olive growing; the soil is suitable and sufficient water is provided through drip irrigation. Recently, there has been an announcement about a similar project in Gujarat, again with Israeli collaboration.

July 2011 | Modern Food Processing

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ROUNDTABLE

Mega food parks

Can it work in India? The Ministry of Food Processing Industries’ flagship Mega Food Park (MFP) scheme came into existence three years ago, with major incentives to lure companies. During these years, the scheme has seen lot of experimentation. However, it has so far attracted little investment. The concept itself has been questioned on more than one occasion and companies seem to be dissatisfied with the government on this front. In conversation with industry experts, Avani Jain finds out the reasons for the slow progress on the MFP scheme.

S S Aggarwal Managing Director, Bikanervala Foods Pvt Ltd Looking into the present scenario, mega food parks should be planned near metro cities to make it a success, as these regions witness more demand for

Parveen Dang Director - South Asia, Orana India Pvt Ltd MFPs hold huge potential in the country as India boasts of huge production of agriculture commodities. However, there are some significant constraints, which, if not addressed sooner, can impede the growth prospects of the MFPs. As per the 11th Five-Year Plan (ending 2011-12), it was proposed to set up at least 30 MFPs in the country by the Ministry of Food Processing. But, only one project – Patanjali Food & Herbal Park Ltd, Haridwar – is currently operational. Another MFP, which is emerging as a leader, is at Mogili near Chitoor (Andhra Pradesh) by Sirni Food Park Ltd. The remaining

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the packaged food products than that in rural areas. They should be planned within 50 km from metro cities, so that product handling & logistics can be planned effectively. In addition, the mega food parks should include cluster of industrialists from a particular industry to plan the supply chain management. Moreover, the concept of training should be included in the food parks .

food parks have failed to take off due to bad planning and worse monitoring mechanisms. Another biggest constraint is that this industry is capital-intensive. In order to encourage the growth of MFPs in India, the government can encourage foreign investors to join hands with Indian entrepreneurs, as lack of capital investment is one of the biggest setbacks. Moreover, government should launch more subsidy schemes for the development of MFPs across the country. This would help in the establishment of more food parks in the country. Government should also allow 100 per cent foreign direct investment and income tax benefits for the establishment of MFPs, so that big leaders and foreign capital can be attracted towards such projects. These parks would enable the industry to invite global partners to invest in the food processing industry.


ROUNDTABLE

G V S Mani Head - Marketing & Business Development, CCCL Infrastructure Ltd The concept by itself is indeed a laudable one, but when it comes to the implementation mechanism, it seems to be faltering. While the earlier grant of ` 4 crore was small, the current allocation of ` 50 crore is huge, indicating a manifold increase. It was earlier felt that most of the parks did not take off because the amount was small & unviable, and despite increasing the grant manifold, the desired results have not been seen. A number of aspects make or mar such projects including location, promoters’ background, raw material availability and linkages to front end, among others. Moreover, in India, the food processing industry is mostly in unorganised/SSI sector, and at the other end of the spectrum, there are large MNCs. We do not have too

Anil Jain Managing Director, Jain Irrigation Systems Ltd India is not adequately ready for the MFP scheme, as the supply chain and infrastructure issues are yet to be tackled. This is particularly true for the supply chain in the area of fruits and vegetables required for processing. There are no processing varieties available; the raw material prices are not competitive, and these are highly seasonal. There is no integrated planning. The current development on the MFP scheme also does not match the proposed plan at all. There

Arvind Sinha CEO & Chief Advisor, Business Advisors Group Whenever we plan, some criteria should always be fulfilled, of which, the basic one is related to availability of raw materials and good location. India ranks second when it comes to producing food & vegetables, but it is a fact that we consume more than other countries too. If the prices of raw materials go up, it will affect MFP’s success. Though the government has made the scheme, it has failed on the logistics management front and is unable to guarantee proper availability of raw materials. Therefore, the current growth on MFP scheme is not really matching the proposed plan. The government

many mid-sized companies. The food parks are cluster type initiatives but unfortunately not much efforts seem to have been made to reach out to the industry in general, and unorganised/SSI sector in particular, to consider the food park format for upgrading themselves. It is imperative that the industry is constantly engaged in discussions & taken to confidence, and their inputs are incorporated in terms of location, choice of facilities at these parks, etc. Lastly, it would be good if Ministry of Food Processing Industries conducts awareness campaigns about MFPs detailing the benefits for new units to explore the business opportunity.

needs to be rational allocation of funds and systematic planning is essential for the MFP to be a success. Manya-time, the location is decided not based on feasibility but the approaches made by influential parties. Therefore, in order to encourage the MFPs, the government should first develop infrastructure and also crop clusters for processing.

should also ensure that the related units like packaging plants are developed in the nearby areas, as it will not be feasible to procure raw materials from some part of the country, produce it somewhere else and package it entirely at a new place. This will not be cost-effective. Not only the government should ensure support to the MFPs, but the entire food processing industry should come together and work towards the success of MFPs.

July 2011 | Modern Food Processing

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FACILITY VISIT

Spraying Systems Co

Adding novelty in spray technology From uniform flavour delivery to quick & effective Clean-In-Place (CIP) systems, Spraying Systems Co’s innovative product line is designed for turnkey solutions for spray technology in the food processing industry. The company’s state-of-the-art manufacturing facility in Bengaluru is aimed at offering the industry with customised solutions to help grow their business. Mahua Roy

W

ith the spurt in the acceptance of processed and packaged food these days, maintenance of quality, hygiene standards and consistency of product integrity are synonymous with the brand equity of the product. Aiding this aspiration of most food processing companies, Spraying Systems India offers a wide range of products to help cope with these demands. The Bengaluru facility of Spraying Systems commenced commercial operations in 2003 from a 12,000 sq ft facility, to a facility that today is five times bigger (65,000 sq ft). This company enjoys lions share in this niche area of spray technology provision. “The new facility spanning 65,000 sq ft was established recently, in 2009. Through this facility, we

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serve the entire SAARC region, handling the manufacturing of few thousand different types of spray nozzles. These are multi-disciplinary and can find applications across almost all industries,” says Shridhar Bhat, Managing Director, Spraying Systems India.

Turnkey solution providers Apart from manufacturing, the company also handles the provision of turnkey solutions for automation of sprays. “These days, the emphasis on hygiene acquires great importance. This is the reason why more and more companies are turning towards automated systems for spraying technology. Automation ensures that the product quality, consistency & reliability are maintained and there are minimum instances of contamination, which can be a possibility by manual application methods,” observes Bhat. Nozzles and spray technology systems provided


FACILITY VISIT

These days, due to the emphasis on hygiene, more and more companies are turning towards automated systems for spraying technology. Automation ensures that the product quality, consistency & reliability are maintained and there are minimum instances of contamination, which can be a possibility by manual application methods.

Shridhar Bhat Managing Director

by Spraying Systems India are efficiently designed to reduce operational costs and also improve product quality effectively. The applications are wide and varied, ranging from pasteurisation, cooling, spray drying, humidification, packaging, coating, etc.

Customised for food processing Highly precise spray control, minimised coating overspray, compact nozzles are product attributes, which aid the food processing industry in delivering cost-efficient operations. “Spraying of flavours, ranging from waterbased to viscous ones, our systems warrant the highest quality of output. Apart from that, stress is also laid on the reduction in waste, cycle time, set-up time, as well as, increase in productivity. This is how we engineer our products for the food processing industry,” says Bhat. The spray systems are designed to have an impact on sustainability as well, encouraging water conservation with minimum use. With increasing emphasis on food safety, it becomes imperative to verify the integrity of packaging quality. The systems designed by Spraying Systems India ensure food safety by efficient spraying of mould inhibitors and antimicrobials before packaging. Automatic nozzles apply a light and even coating of such chemicals, prior to packaging, thus improving product quality and customer satisfaction. As highlighted by the company, upgrading the spray system of a meat processor with a dedicated spray controller can help it save a sizable amount annually in antimicrobials cost.

Initiatives in R&D Spraying Systems India is a wholly-owned subsidiary of Spraying Systems Co, USA. It is a 74-year old company, headquartered in Chicago. Being the pioneer in this niche technology, it is evident that the company lays much emphasis on R&D towards providing better products continuously and consistently. “Our R&D vision and

July 2011 | Modern Food Processing

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FACILITY VISIT

CIP system in action

CNC machines used for manufacturing nozzles

mission revolves around quality. We emphasise on technology development to provide the same. Our full-fledged R&D in Bengaluru has more than 20 qualified engineers who are working towards in-depth research for improvements in designing and manufacturing,” asserts Bhat. The outcome of this R&D team has led to the indigenous design and production of around 25,000 out of the 87,000 types of nozzles manufactured by this company. “This customisation for the Indian markets serves around 80-90 per cent of our Indian customers,” says an elated Bhat.

In addition, the compressed air spray systems were fully developed in India, at the Bengaluru facility. This system takes care of the blowing off of the residual water, cooling etc, as part of pretreatment/cleaning procedures before food processing. Ongoing research activities are focussed towards newer application areas. “Our R&D activities undergo continuous improvement to provide more effective, efficient products. We also concentrate on serving new areas of application, which are relevant to the food processing industry thus enabling us to meet the exact requirements

A view of the factory shopfloor

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Packaging and despatch unit

of our customers. Currently, we are working towards developing heated sprays that can handle highly viscous materials,” states Bhat.

Transformation to a market leader Being operational in India since 1999 as a sales and marketing division, Spraying Systems India today has come a long way, pioneering spray technology solutions for the food industry. Our vision is to become a ` 200-crore company by 2015. The capacity installed in the Bengaluru facility is in line with our vision. New products are lined up for the market, which I am sure will elicit a positive response from the industry,” says Bhat. Incidentally, Bhat has been the very first employee of the company, since 1999. Reminiscing on the transformation this company has gone through, he concludes, “In the late 90s, it was a challenge to develop a market for such niche and technologicallyadvanced products, which never existed in the country. Then we witnessed the proud moment when the commercial operations commenced at Bengaluru and the first invoice from manufacturing unit was received.” (Photo by: Shrikanth S Y)


SECTOR WATCH

Photo by: Mexy Xavier, Neha Mithbawkar and Joshua Navalkar

Addressing health issues coupled with innovative product offerings in terms of taste and convenience that fit into the lifestyles of consumer form the cornerstones of rapid growth in the fruit juice sector in India. The advent of foreign brands and affinity of young generation towards refreshing juices have further accelerated the growth. Today, fruit juice finds a place in regular shopping lists of many. However, players need to create brand image for their products and also intensify focus on rural markets.

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SECTOR WATCH

Prasenjit Chakraborty

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n every segment, the market has witnessed several changes in terms of new products, innovative offerings or value-addition of the existing products, customers’ affinity to spend on new products, etc, during the last few years. This has percolated down to fruit juice segment as well. Today, unlike earlier, no product enjoys a monopoly in the market. This has become possible due to a plethora of products available across the category. However, this scenario results in fierce competition in the market. “The fruit juice market has witnessed tremendous growth in recent years and has been surpassing that of the carbonated soft drink (CSD) segment, in terms of yearon-year growth, with CSD segment growing at 6.2 per cent since 2004 and fruit-based beverages growing at a healthy 16 per cent,” observes Yogesh Bellani, Business Head-Del Monte Foods Business, FieldFresh Foods Pvt Ltd. While mango as a flavour still dominates, the demand for other flavours like mixed fruit, apple, etc, are spurring and offering more choices to the consumer. “Our innovative flavours like pineapple orange and pineapple with real pulp & green apple are finding many takers,” claims Bellani. In recent years, traditional Indian beverages like lime juice or even coconut water have seen a foray into the packaged variants of the same from larger and regional brands. The first and foremost reason for the growth of fruit juice sector is that it focusses on the issues pertaining to health. People are more aware & have become conscious of their health, and hence want to live a healthier life. “With people turning more health-conscious, the fruitbased/non-carbonated segment has become one of the fastest growing businesses at the moment,” points out A Nandaa Kumar, Chairman,

The fruit juice market has witnessed tremendous growth in recent years and has been surpassing that of the carbonated soft drink (CSD) segment, in terms of yearon-year growth, with CSD segment growing at 6.2 per cent since 2004 and fruit-based beverages growing at a healthy 16 per cent.

Yogesh Bellani Business Head-Del Monte Foods Business, FieldFresh Foods Pvt Ltd Balan Natural Food Pvt Ltd. In addition, the consumers are looking for better tastes and options. “Functional juices like jamun, amla, brahmi, pomegranate are in high demand, and several juice manufacturers make these products available in the marketplace,” he adds. The research by Del Monte indicates that fruit juices are frequently consumed by people in the age group of 15-25 years and 26-35 years, when they are travelling. They often look for new taste experiences and dimensions. “Consumers look for innovative offerings that fit into their lifestyle aspirations wherein fruit drinks are perceived as image drivers,” points out Bellani. The current juice market is obviously dynamic and undergoing rapid evolution. Today, juice is a part of the homemaker’s regular shopping basket, especially with the growth of modern trade. Juice consumption, when at home, is also on the rise. Fruit juices are regarded as healthy choices in comparison to alternative soft drinks that are carbonated. Many established brands have created awareness among customers, and as a result, many have started switching over to fruit juice-based beverages from aerated beverages. According to Frost & Sullivan Food Practice, South Asia & Middle East, “In 2009, 63.6 per cent of all innovations in juices happened in their formulations. Health and well-being continued to be the key growth drivers for innovation in functional juice formulations, primarily owing to a rise in consumer focus on preventive healthcare. The

market is expected to grow by about 20-25 per cent in the near future, owing to the wide consumer base that it enjoys.”

Type of fruit juice in demand The fruit nectar is the most preferred fruit juice variety. It contains a pulp content of about 20-40 per cent with added sugars and preservatives. The

Courtesy: Del Monte

July 2011 | Modern Food Processing

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SECTOR WATCH

With people turning more health- conscious, the fruitbased/non-carbonated segment has become one of the fastest growing businesses at the moment. Functional juices like jamun, amla, brahmi, pomegranate are in high demand, and several juice manufacturers make these products available in the marketplace.

Nandaa Kumar Chairman, Balan Natural Food Pvt Ltd key reason for this is the shelf-life of the product and product saturation in the market. Fruit juice market has been popular since the last two to three years after Dabur launched its Real and Activ juice brands, and PepsiCo joined in with its Tropicana brand. The fruit juices are considered as a healthy alternative for fruit drinks and nectars by consumers; however, the fruit juices have not penetrated rural areas like the nectars and fruit drinks. The other key reason is the price difference between the nectar and fruit juice. Fruit juices are obviously priced high for their extraction process and aseptic packaging. According to Bellani, the Indian market for packaged fruit-based beverages is divided into fruit drinks (10-40 per cent fruit content), nectars (40 per cent to below 100 per cent), and 100 per cent juices. “Any drink that does not fit into the classification (eg less than 10 per cent fruit content) is a readyto-drink beverage. Out of the ` 2,700 crore fruit-based beverage market in India, the fruit drinks category is the largest. Nectars and

15% 85%

Fruit drinks and nectars

Fruit juices

Source: Frost & Sullivan

Figure 1: Demand split based on product type

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juices constitute ` 500-600 crore approximately. The fruit drinks are comparatively cheaper than the 100 per cent juice variants available in the market. People are able to make an easier choice when it comes to fruit drinks,” explains Bellani. It is also interesting to note that while ‘fresh lime’ accounts for 49 per cent of the unpackaged category, 75 per cent of the packaged fruit beverages are dominated by the mango flavour, which is perceived as a filling and indulgent beverage, as found in a study by Datamonitor. Piruz Khambatta, Chairman and Managing Director, Rasna Pvt Ltd, strongly believes that fruit juices that are low on calorie but high on nutrition are in maximum demand, as the people in India have become more health-conscious now.

generally influenced by flavour and price when purchasing fruit-based beverages. The brand stature is definitely a strong influencing factor when making the choice. According to Frost & Sullivan Food Practice, South Asia & Middle East, “The brands available are limited in the Indian market. Customers are quite brand loyal in India. Once the consumers make up their mind with the taste of a particular brand, it is difficult to change their taste. However, the case is vice versa in the case of the young population in the age group of 19-25 years.” People belonging to the age group of 19-25 years are ready to try new and novel products. Brand reputation is also one of the reasons behind it.

Brand-building exercise Anticipating a huge growth in the years to come, various companies are engaged in promoting their brands and undertaking brand-building exercises. A closer look indicates that the fruit drink market is primarily targeted at consumers in metros and major Indian

Brand loyalty A majority of the Indian population falls under the youth category. While choosing a product, consumers today look at various factors like brand name, packaging aesthetics, pricing, flavour, taste and quality. These parameters help in building brand loyalty. According to Khambatta, in juice segment in India, the percentage of brand loyalty is low. “However, a few customers who belong to A & A+ categories maintain brand loyalty. They do not switch to other brands, even if attractive offers are made,” he points out. Switching to other brands is common, as several brands are available in the market, offering a variety of flavours. Consumers are

Modern Food Processing | July 2011

Courtesy: Balan Natural Food


SECTOR WATCH

Fruit juices that are low on calorie but high on nutrition are in maximum demand, as the people in India have become more health-conscious now. A few customers who belong to A & A+ categories maintain brand loyalty. They do not switch to other brands, even if attractive offers are made.

Piruz Khambatta Chairman and Managing Director, Rasna Pvt Ltd cities. The target consumers consist of young consumers in their late teens or early twenties. Taste and innovation are the key motivators when it comes to consumers’ purchase habits. In its endeavour to create brand image, Del Monte has been focussing organically. “We work with B2B clients to make fruit drinks available in cafes and low-cost airlines. And in the B2C space, our products find place in modern and traditional retail stores,” says Bellani. It also wants to consolidate base with distribution expansion and reach around 65,000 outlets in 90 big and small cities by the end of this financial year.

For Rasna, the reach is quite wide, which in itself is a major strength claims the company. Rasna products are available through 1.8 million retail outlets in India and uninterrupted supply is ensured, even in the remotest areas of the country. “Rasna has been the market leader in concentrate soft drink category. It is also the only low cost branded soft drink available in India, costing just two rupees a glass,” says Khambatta. Unlike the people in developed countries, consumers in the Indian market are traditional when it comes to taste and are skeptic about health beverages & foods. Therefore, when choosing a juice or beverage, the first preference is given to the taste of the product, health ingredients, look or appearance of the product and finally the packaging. In contrast, preference is different in rural areas. The first preference is given to price, followed by taste, longevity and shelf-life of the product, since people in rural areas expect value for what they spend on the product.

Areas of improvement

Courtesy: Del Monte

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The scenario of food processing industry in India is changing rapidly. Advent of many international players in the food processing industry has the capability to become gamechangers. But as an industry, there has to be sufficient investment in modern equipment and manufacturing practices. Currently, in our country, such investments are the lowest in the world. However, the current problem

Modern Food Processing | July 2011

areas of food processing industry may turn into its biggest opportunities. The low penetration of processed food into Indian households automatically paves the way for substantial growth in the years to come. According to Bellani, the current market for packaged fruit-based beverages is about ` 2,700 crore. “However, the entire unpackaged and packaged juice market stands at ` 10,000 crore, which indicates that there is so large scope for growth of current brands as well as potential for new brands to enter,” he points out. The unpackaged juices sold through carts and roadside stalls also form a part of this market, as do local and regional brands. “This is a hallmark of the FMCG market where regional brands occupy significant shares. So it is a challenge to enter the unpackaged segment, which dominates the marketshare as of now,” Bellani adds. Moreover, product differentiation and categorising it are essential. Availability of processable, high quality fruits should be continuously ensured. On the policy front, high import and excise duties are throwing spanner in the work. “The import duty on fruit juice concentrates is high in India, which is close to 40 per cent as compared to 5-15 per cent in other countries. Second is the excise duty levied on fruit juices in this year’s Union Budget is an area of concern,” points out Kumar. Another cause of worry is the escalating packaging cost. “The packaging cost has to come down as it comprises around 3035 per cent on the total cost of the product,” laments Kumar.

Juicy prospects If the ongoing activities are any indication then the fruit juice sector is all set to take a significant share in the Indian beverage industry. It is imperative for the players to concentrate more on the rural market and by doing so they can increase the volume of sale significantly.


TREND ANALYSIS

Energy drinks

POWER MARKET

Liquid for the beverage

Energy drink is becoming a fad in India and its growing popularity clearly indicates that it is going to have a significant share in the beverage market in the years to come. What is imperative in this direction is to give thrust on promotional activities and clear the wrong notions about the drink, which is at this stage a low-key affair.

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Prasenjit Chakraborty

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nergy drink is relatively a new phenomenon in the Indian market, when compared with the developed world. However, its growing acceptance in the country certainly has energised the ‘energy drink’ players. Of late, the market has seen the advent of many foreign players. The demand for energy drink, especially from the young generation, is primarily responsible for the growth of this market. Natasha Telles D’Costa, Industry Analyst - Food Practice, South Asia and Middle East, Frost & Sullivan, explains, “The energy drink market is currently

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Modern Food Processing | July 2011

growing at a rate of about 20-25 per cent year-on-year in India. This double-digit growth rate could be attributed to factors like health-consciousness, consumers’ willingness to try new products with health & wellness label, rising living standards and increase in the spending capacity, etc. Besides, rise in new retail outlets, supermarkets, hypermarkets and others, results in exposure to imported brands and foodstuffs.

Addressing fatigue The word ‘energy’ itself indicates the purpose of the drink or what the drink


TREND ANALYSIS

is all about. The key ingredients present in energy drinks include guarana, ginseng, taurine, ginkgo biloba extracts, caffeine, sugar, amino acids, antioxidants, vitamins, essential minerals and flavours among others. When consumed under moderation, it is a source of quick relief to fatigue and tiredness, especially for people with fastpaced lifestyles – people with long work hours, athletes with strenuous practice, those who need to travel a lot on a daily basis, etc. “The key ingredient that helps in fighting fatigue is caffeine, which stimulates the central nervous system, enabling a state of both physical and mental alertness. It also improves the blood circulation,” says D’Costa. This helps a person to stay fresh and energetic. Ginseng and ginkgo biloba are herbal extracts that help in stressbusting. Ginseng increases stamina and endurance by toning

the adrenal glands, thus helping the body to deal with stress. Ginkgo biloba increases blood circulation in the brain that improves the mental functioning. Other constituents like vitamins, minerals, amino acids satiate daily energy requirements.

Crossing the price barriers The total market size of energy drinks in India is about ` 1,766.4 million. The prices of the energy drinks range from ` 75-95. Such drinks are generally priced high owing to the premium ingredients added to it. Red Bull is the first energy drink brand in India that was initially priced at ` 95. Later, with increase in the demand, the price was decreased to ` 80. The key reasons behind the exorbitant prices are high import duties, as these products are mainly imported and the cost of ingredients added to it. Shock from Coca Cola Co is different from other energy drinks in the sense that

it is produced domestically and was priced at ` 30 per 250 ml. “However, it has been taken off the market, since the manufacturing cost could not be balanced with the selling price. Thus, price is considered as one of the deterring factors for the growth of energy drink market,” points out D’Costa. It seems that Red Bull India is not much perturbed with the pricing issue. As per Red Bull India, its pricing strategy is determined globally.

Energy drinks vs noncarbonated drinks Energy drinks are often confused with sports drinks, which are meant for rehydrating and replenishing the lost minerals due to vigorous exercise. Unlike the non-carbonated drinks such as juices and flavoured milks, energy drinks are devised to energise the body cells. As mentioned earlier, sugar and caffeine are the key energising agents, and they contain a mixture of methylxanthines,

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TREND ANALYSIS

Table 1: Key ingredients of energy drink and their functions Key ingredients in the energy drinks Functions Caffeine Stimulate the central nervous system Ginseng Increases stamina and endurance Ginkgo biloba Increases blood circulation in brain Ramps up proteins and aids Taurine photoreceptors in the eyes Vitamins and essential minerals Satiate daily energy requirements Antioxidants Delays ageing process

the

Source: Frost & Sullivan

vitamin B complex, certain herbal extracts (mostly guarana and ginseng) along with a small concentration of taurine, an amino acid. The functionality of a product’s offering differentiates it from other drinks. According to Red Bull India “An energy drink serves a different purpose than the other categories of drinks. In terms of marketing strategy, the company uses the same marketing mix around the world to position the brand, build awareness and a strong image.”

the undisputed leader during the next few years. According to Red Bull India, “The company has always been exposed to tremendous competition. Meanwhile, there are a large number of competitors, the world over; most of them come and go, very few stay. Our strategy has always been to focus on the Red

7%

5% 88%

Market players There are around five to six active companies in the energy drinks market in India. “The market is solely dominated by Red Bull, with 88 per cent marketshare, and the moderate energy drink brands constituting the rest,” informs D’costa. Red Bull has been dominating the market since its launch in 2003. In 2007, the energy drinks market witnessed the entry of many imported brands; one among them that pose a strong competition for Red Bull is the Power Horse brand from Austria. The other smaller brands in the market are Effect, Phantom, etc. Albeit, the increasing number of new market participants, Red Bull is expected to be

Red Bull

Power Horse

Others

Source: Frost & Sullivan

Figure 1: Marketshares of energy drinks market (2010)

Bull brand and do what is right for enhancing its market growth.” On a different note, energy drinks are perceived to be something just meant for the young generation. But, this is a wrong notion. The energy drinks are particularly targeted at athletes, night clubbers, shift workers, executives, long-distance drivers and the hip-hop crowd, as it provides instant

The energy drink market is currently growing at a rate of about 20-25 per cent year-on-year in India. This doubledigit growth rate could be attributed to factors like health-consciousness, consumers’ willingness to try new products with health and wellness label, rising living standards and increase in the spending capacity, etc.

Natasha Telles D’Costa Industry Analyst - Food Practice, South Asia and Middle East, F&S

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energy & stamina as well as improves the consumers’ physical and mental alertness. It needs to be noted here that the young generation is more open to try and accept new products being launched in the market. “It has become popular among the youngsters such that the sales of energy drinks are surpassing that of carbonated beverages and other soft drinks. However, the acceptance of the drink among the middle-class and lower middle-class population is less owing to the high cost and the traditional mindset of the masses,” observes D’Costa. So, it is the responsibility of the players to provide the right information so that the perception of people about energy drink is changed. By doing this, they will be able to increase their customer base, and at the same time, volume of sales manifolds. Currently, the exercise seems to be lacklustre. But all is not well for energy drink; many doctors are apprehensive about the consumption of energy drinks, especially for people with heart ailments and hypertension. This is mainly because caffeine increases blood pressure, which is detrimental to people suffering from these ailments.

Energised outlook The Indian market for energy drinks is still in its infancy and witnessing a slow growth, unlike the global market that is seeing a colossal growth. “Even though it is difficult to arrive at a specific consumption demand figure, it can be estimated that the Indian energy drinks market contributes 12 per cent of the total market for carbonated soft drinks,” points out D’Costa. Considering the fact that this market holds high growth potential and could witness several probable new entrants, it is projected to experience a fast but stable growth. Most energy drinks are yet to receive authorisations, and with too many doubts, it might be a few years before the energy drink market gets the right booster dose in India.


INDUSTRY UPDATE

Olive oils

BOOSTING the wellbeing QUOTIENT With the number of heart patients rising steadily, consumers are switching over to healthier alternatives of edible oil, a significant component of any Indian diet. Hence, demand for olive oil, which is considered to be one of the healthiest edible oils, is increasing. However, high-price and limited usage in traditional Indian cuisine are acting as deterrents for this market. Courtesy: Dhanya Associates

Rakesh Rao

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onsumption habits of the consumers are changing with increase in international exposure, growing affluence, willingness to experiment with a variety of cuisines and awareness & acceptability of functional foods. At the same time, the Indian middle class has turned extremely health conscious in their food habits, in the recent times. As a result, healthy cooking media such as olive oil, rice bran oil, canola oil, etc are increasingly gaining acceptance among various sections of society. As Indian consumers evolve, they are gaining awareness of the global trends and aspire to adopt brands that provide the right value. “Active health is on the top of

their agenda and are increasingly concerned about the health of the family members & continuously look for changes/ improvements in the lifestyle that can make them healthy. Olive oil is one of the healthiest cooking media available and is a highly aspirational product for the health conscious consumers,� opines Rajneesh Bhasin, Managing Director, Borges India Pvt Ltd.

Variants of olive oil Globally, the main producers of olive oil are Spain, Italy, Greece, Tunisia, Syria, Turkey, and Morocco. Olive oil is obtained solely from the fruit of the olive tree (Olea europaea L.). According to Jean-Louis Barjol, Executive Director, International Olive Council (IOC), olive oil can be classified into:

Table 1: Imports of olive oil into India from Italy and Spain (amounts from other countries are negligible)

Year Import MT

40

2005 1204

Modern Food Processing | July 2011

2006 1404

2007 2107

2008 2009 2010 2634 2617 4187 Source: Business Standard and Olive Oil Times


INDUSTRY UPDATE

o

Virgin olive oil: It accounts for about 68 per cent of the global demand and is obtained from the fruit of the olive tree, solely by mechanical or other physical means under conditions, particularly thermal, that do not lead to alterations in the oil, and which have not undergone any treatment other than washing, decantation, centrifugation and filtration. o Olive oil: It consists of a blend of refined olive oil and virgin olive oils fit for consumption, and accounts for about 27 per cent of the demand. Refined olive oil is obtained from virgin olive oils by refining methods which do not lead to alterations in the initial glyceridic structure. o Olive pomace oil: Accounting for about 5 per cent of the global demand, this oil is obtained by treating olive pomace with solvents or other physical treatments, to the exclusion of oils obtained by re-esterification processes and of any mixture with oils of other kinds.

The evolving Indian consumer Pomace oil, which is considered to be a low grade of olive oil, is manufactured by applying heat, solvents or hot water to the paste that is left after higher grades of oil have been extracted. “All that processing not only diminishes taste but removes many of the hearthealthy antioxidants found in higher grades, and it can add potentially cancer-causing compounds called polycyclic aromatic hydrocarbons. While pomace may be a cheaper option, it is actually not a real alternative,” says Farhat Saxena, Chief Executive Officer, R R Oomerbhoy Pvt Ltd. She further adds, “Demand for pomace tends to be higher due to the lack of awareness of the benefits and uses of extra virgin/refined. Given the trends in the evolving Indian consumer, we expect the demand for pomace to severely decrease over time. Indians are becoming increasingly health-conscious

Active health is on the top of their agenda and are increasingly concerned about the health of the family members & continuously look for changes/ improvements in the lifestyle that can make them healthy. Olive oil is one of the healthiest cooking media available and is a highly aspirational product for the health conscious consumers.

Rajneesh Bhasin Managing Director, Borges India Pvt Ltd and are open to the idea of exploring new tastes & flavours.” Refined olive oil is ideal for individuals searching for the variant suitable for the Indian way of cooking. It provides the goodness of olive oil without the strong/overpowering aroma and flavour associated with it. Spanish firms control about 60 per cent of marketshare in India, followed by Italy. “Our estimate is that olive oil market in India will be approximately ` 115 crore for 2011-12. The market is growing at 38 per cent CAGR over the last 6 years. Olive oil can only be sourced from select countries, mainly Italy & Spain and to a lesser extent Greece. Smaller quantities do come in from Argentina, Belgium, etc. Many importers operate within the space and distribute international brands,” says Yogesh Bellani, Business Head, Del Monte Foods Business, FieldFresh Foods Pvt Ltd, which offers extra virgin olive oil from Italy.

Oilve oil acceptance While health benefits of olive oil are well documented, the real question is can it becoming one of the main cooking media? Suku Shah, CMD, Olivetree

Trading Pvt Ltd, believes that olive oil can penetrate all strata of the Indian market as health awareness is gaining. “In addition, the government has recently decided to reduce the import duty on edible oils. So the prices of olive oil are expected to come down in near future, thus making it more affordable to the consumers. Further, to boost the consumption of olive oil, there is need to educate consumers about olive oils & their benefits. Majority of the consumers have limited knowledge about olive oil. While pomace oil is mostly used for frying, extra virgin olive oil is used for seasoning.” Seconding his thoughts, Murali R Parthasarathy, Proprietor, Dhanya Associates, promoter of Athena brand of extra virgin pure and olive pomace oil, says, “Still lot of awareness has to be created and Indian consumer who values quality & is more health conscious will definitely prefer olive oil.” As an edible oil alternative, olive oil can make deep inroads into the traditional Indian kitchens because it is a healthier alternative. “The extra virgin grade of olive oil can be consumed directly, applied on parathas and other food items. Olive oil has a subtle rather

For the time being, olive oil seems to be used more as a cosmetic in India. This situation requires specific efforts to promote its use as an edible oil. The IOC promotion campaign in India ended some months ago, while it is still underway in China. Results have been very positive in both markets.

Jean-Louis Barjol Executive Director, International Olive Council

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INDUSTRY UPDATE

Demand for pomace tends to be higher due to the lack of awareness of the benefits and uses of extra virgin/refined. Given the trends in the evolving Indian consumer, we expect the demand for pomace to severely decrease over time. Indians are becoming increasingly health-conscious and are open to the idea of exploring new tastes & flavours.

Farhat Saxena Chief Executive Officer, R R Oomerbhoy Pvt Ltd than overpowering taste and augments the flavours of Indian ingredients beautifully,” opines Bellani. In spite of offering many health benefits, olive oil usage is limited to topend of the market. Saxena comments, “Yes, high quality olive oil commands a significant premium. To that extent, it is a luxury product compared to other edible oils. Top-end of the market travels globally and is more exposed to the uses/benefits of olive oil. But with our consumer database, we do see that olive oil is gradually making in-roads in the middle-level of consumers too.” Parthasarathy opines, “If the usage is limited to top end consumers, the market growth would not have been possible. It is heartening to note, consumption of olive oil is picking up among the upper middle and middle class market, which constitutes a bigger market, than the so called top end. And this is reflected clearly by the increasing imports. Instead of targeting the top end, which most of the campaigns by the exporting countries attempt, awareness has to be created among the middle & upper middle, especially in the non-metros. Our attempts in these towns show that there is a big scope.”

Promotional activity Although the demand for olive oils is increasing, the volume of imports into India remains modest. “For the time being, olive oil seems to be used more as a cosmetic in India. This situation requires specific efforts to promote its use as an edible oil,” states Barjol.

26% 23% 51%

Virgin

Olive

Pomace

Source: Indian Olive Association

Figure 1: Break-up of the total imports of olive oils

He further explains, “Since its inception, the IOC has centred promotion on broadcasting information about the health-related benefits and gastronomic versatility of olive oil, a staple of the Mediterranean diet. The IOC promotion campaign in India ended some months

It is heartening to note, consumption of olive oil is picking up among the upper middle and middle class market, which constitutes a bigger market. Instead of targeting the top end, which most of the campaigns by the exporting countries attempt, awareness has to be created among the middle & upper middle.

Murali R Parthasarathy Proprietor, Dhanya Associates

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Modern Food Processing | July 2011

ago, while it is still underway in China. Results have been very positive in both markets. We have also set up websites packed with information and have attended several major food fairs. Our overall impression is that the campaigns have gone very well, but this has to be confirmed. So, we have decided to carry out a post-campaign evaluation in India and we may conduct a midterm audit of the China campaign to gauge the effectiveness of IOC promotional strategy.” While olive oil is already popular in urban India, there is an increasing amount of awareness as to its health benefits, promoted by various brands and associations. Bellani says, “Brand Del Monte also has done considerable amount of PR to communicate the benefits and usage of olive oil in India. In addition, Del Monte has set up live pasta counters to showcase the usage of olive oil and other Italian products to shoppers in leading modern retail stores. These promotions have helped the shoppers see for themselves how easy it is to prepare pasta and other Italian dishes using olive oil.”

Expanding market Burgeoning market for healthy oil has attracted a number of overseas players. While majority of them market their products through distributors, some have opened their own subsidiaries. “Borges India, a 100% subsidiary of Borges Spain, started market operations in June 2010 with an initial focus on top 6 cities. Now, with about 12 months of presence in the country and a footprint across 18 cities, we have a healthy double digit growth in marketshare in most of the markets. This is commendable for any new company in the very first year of its operations,” says Bhasin. Borges has a wide range of olive oils in India with three variants (extra virgin, extra light and pure olive oil) in multiple pack sizes within each of those to serve every consumer need. Similarly, Cargill made its foray in the Indian olive oils market in 2008


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INDUSTRY UPDATE

by launching NatureFresh Oliante, manufactured & bottled in Spain. “NatureFresh Oliante is targeted at the retail consumers and is predominantly used for edible purposes like cooking and table usage. Since the launch, it has been growing at double digit growth. In India, NatureFresh Oliante operates in the upper spectrum of olive oil with two variants - extra virgin and pure olive oil,” says Vikram Anand, Head – Marketing, Cargill Foods India. According to Anand, to find a place in middle class household kitchen, olive oils will have to overcome two key barriers. “First, olive oil is priced high - 5 to 6 times as compared to other cooking oils, thereby limiting its usage to affluent households. The second, and equally important barrier to overcome, is

Since Olive oils are imported mainly from European countries, the prices are subject to the global demand & supply equations, and hence are difficult to predict. However, considering the increased demand in India and high competition, players will continue offering value benefits by way of either marginal price reduction or discounting.

Vikram Anand Head – Marketing, Cargill Foods India relevance to the Indian way of cooking. Even among the affluent households, olive oil is seldom a primary cooking medium; its usage is limited to exotic Italian/European cuisines. Due to lack of product and usage awareness, olive oils are yet to find acceptance for cooking traditional/day to day Indian cuisines,” Anand states. He feels that a collaborative effort in educating consumers about the benefits of olive oil will expand this category in India. Anand adds, “The education should not be limited only to the health quotient of the oils but also must focus at removing the conventional inhibitions such as suitability to Indian recipes and the way of cooking. While the entry to the Indian household will be through exotic dishes, the efforts must be focused at increasing the regular occasions of consumption among the households using olive oils.”

Exploring potential

Courtesy: Dhanya Associates

Olive and Olive oil supplies to India are dependant on imports as there is no significant indigenous source of the product. Bellani says, “Prices are, therefore, a factor of the sourcing cost. For prominent brands in the olive oil market in India having strong partners and associates in the origin, eg Italy, etc is a key determinant of success. Without robust sourcing capabilities, continuity of supply and sourcing cost will be affected & these costs may be passed onto the consumer by the brand.” Parthasarathy adds, “Considering the global scenario, the present market

prices are not very high. Unless and until the international prices soften, there is no chance of prices coming down as the customs duty is already at its lowest levels.” Experts believe that cultivation of olives on a large scale in India is essential for prices to come down in the near future. “There are experiments which are being carried out in certain regions in the country for growing olives but there is still some time that the results of the same would be available,” avers Bhasin. Olive oil is a key feature of the Mediterranean diet. The climate and crops within this region are ideal for cultivation of premium olive oil. “While governments in Rajasthan and Gujarat have funded projects to grow olive trees in its respective state, we do not foresee any major olive oil cultivation within India in the near future. As of now, India does not seem to have the experience or terrain to cultivate olive oil to the same standard and quality as that within the Mediterranean region,” opines Saxena. While the MRP of the olive oils are very high, discounting has become the way of selling in this category. To this extent effective price to the consumers are much lower than MRP. “Since Olive oils are imported mainly from European countries, the prices are subject to the global demand & supply equations, and hence are difficult to predict. However, considering the increased demand in India and high competition, players will continue offering value benefits by way of either marginal price reduction or discounting,” concludes Anand.

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MARKET INSIGHTS

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Baby foods

ormulae for the ormative YEARS

Newer, healthier ingredients are finding inclusion into the product portfolio of baby foods, thus ensuring that the first cognisance of taste for a baby is a pleasant experience.

Mahua Roy

P

robably one of the most sensitive categories of processed food, the baby foods segment is seeing high penetration. The primary reason for this is the ‘no compromise’ attitude when it comes to choosing food for babies. The evident figures of marketshare prove the growing acceptance of baby food; it constituted ` 1500-crore market in 2009. According to Euromonitor reports, growth in baby food category, including infant formula, is quite strong, with a total value of ` 17,421 million, which is projected to grow 11.8 per cent in 2011.

Consumer behaviour influencing growth The past few years have seen a rise in the proportion of nuclear families. Due to the absence of senior, elderly members, who are instrumental towards provision of home-made

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Modern Food Processing | July 2011

baby food, new parents are now increasingly accepting processed baby foods. This, coupled with rising disposable incomes and an educated, growing middle-class segment, the baby foods category is poised for an upward tread. “Globally, cultures are getting more focussed on child nutrition as an opportunity and priority. In many countries, including India, there are child nutrition opportunities on both ends of the spectrum, where proteincalorie malnutrition and increasing incidence of childhood obesity co-exist among the population. There is also the trend towards smaller households, working women and rising family incomes, creating a middle-class section that is willing to pay for premium nutrition products, which are convenient & affordable, for their children. Consumers too are becoming more educated on the value of good nutrition to support their children’s mental and physical development,” says Jean M Heggie, Director Marketing, Solae LLC.


MARKET INSIGHTS

Targeting the youngest consumer “New parents do not think twice before choosing a product for their baby. Baby foods are still considered a premium segment, with most product variants highly priced. However, their promising benefits urge parents to choose the best for their baby,” says Pankaj Jaiminy, Assistant Vice President (Food & Agri Services) - Testing, Certification & Inspection, TUV SUD South Asia. Global launches in this category include milkbased and organic products fortified with essential ingredients like key omega oils, DHA and iron, which aid the overall development of the baby. While infant formulae dominate this category, newer & upcoming products include yoghurts, tasty malted beverages, special cereals, soft chews, etc. Yoghurt brands YoBaby and YoKids, by Stonyfield Farm successfully pioneered prebiotic yoghurt category for babies. Closer home, we have seen the launches of malted beverages, which are variants of established flagship brands, eg, Cadbury’s (Bournvita Li’l Champs) and GSK (Junior Horlicks), among others, aiming to target toddlers. Also, a crucial ingredient for foetal and infant brain cell growth & function, is phosphatidyl serine (PS), which is naturally found in breast milk. Lipogen Ltd provided this nutrient from soy lecithin for use in infant formulae. Other fortifications include multi-vitamins and calcium. Another ingredient making inroads into this category in India is soy. “When it comes to soy penetration, 64 per cent of all households in India indicate they use soy products, placing India among the top five countries in soy

There can be absolutely no lax when it comes to ensuring safety of baby foods. The immune system of an infant is weak, and thus one has to lay utmost emphasis on the quality and safety of the food being administered, as well as its packaging material.

Pankaj Jaiminy Asst VP - South Asia (Food & Agri Services), TUV SUD penetration, according to Health Focus International. Household usage of soy has increased 64 per cent since 2003. This penetration is also quite strong & increasing among households with children under 12 years of age, with 41 per cent indicating that they consumed soymilk or soy drinks once a week or more, and 30 per cent indicating

As incidence of childhood obesity and diabetes grows, there will be opportunities to explore how proteins can be effectively used in the management & prevention of these conditions. that they used soy or soy products that often in 2010,” adds Heggie. Soy is a high-quality protein that delivers essential amino acids in the right ratios to meet the protein needs of growing children. It offers satiety benefits, which is of importance in order to address the growing concerns around childhood obesity. “Soy is lactose- and dairy-free,

The trend towards smaller households, working women and rising family incomes is creating a middle-class section that is willing to pay for premium nutrition products, which are convenient & affordable, for their children.

Jean M Heggie Director - Marketing, Solae LLC

thus appropriate in products that are designed to meet the special needs of children who are allergic to dairy or are lactose intolerant,” says Heggie.

Building blocks for babies One way of looking into further research in this category is exploration of the benefits of the building blocks of the body – proteins. “Child nutrition offers a wealth of opportunities to further explore the value of protein in a child’s diet, its effect on growth & development, and mental & physical performance. As childhood obesity and the incidence of childhood diabetes grows, there will also be opportunities to explore how proteins can be used more effectively in the management & prevention of these conditions,” says Heggie. Research needs to be done, considering the monetary angle as well. Making available the most useful ingredients at an affordable price remains a challenge. If this is achieved, then marketshare automatically increases, with the inclusion of a broader customer base.

Safety first! Introducing and harnessing innovative ingredients is not the end. Aligning them with the safety standards is the real task. “Apart from the food, the packaging material as well has to be tested to ensure the highest level of purity. There can be absolutely no lax when it comes to ensuring safety of baby foods. The immune system of an infant is weak, and thus one has to lay utmost emphasis on the quality & safety of the food being administered to the infant,” concludes Jaiminy.

July 2011 | Modern Food Processing

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BRANDING CORNER

Infant foods

Decoding the

4As of rural marketing

Seventy per cent of Indian population resides in the rural areas, which are plagued with rampant malnutrition cases. Doesn’t this translate into an opportunity area for infantnutrition foods? Unfortunately, banning of advertising in this segment has made it difficult to create product awareness. But with innovative and integrated strategies, the true potential of this market can be realised.

Mahua Roy

E

verything changes when it comes to the rural markets. It is a totally different ecosystem when compared to the urban counterparts. It follows unique consumer psyches and behaviours. Even the conventional 4Ps (product, price, place and promotion) of marketing have to be altered to 4As (affordability, awareness, availability and acceptability) thereby presenting a flawless ensemble for the rural markets. This strategy can be extended to infant foods, which are in dire need of acceptance in the rural markets. Not-so-appealing figures released by the World Bank ranks India in the second position (after Bangladesh), when it comes to cases of malnutrition. According to the National Family Health Survey of India, 55 per cent of children living in rural areas suffer

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Modern Food Processing | July 2011

from malnutrition. The situation is particularly grave in states like Bihar, Madhya Pradesh, Rajasthan and Uttar Pradesh. “Owing to its vast size and demand base, the Indian rural market presents great opportunities for the baby food companies. Almost 50 per cent of the national income is generated here. Hence, the rural belt is an important part of this market. However, the ground reality is that this market is highly underpenetrated due to low awareness and cost-conscious approach among the rural population,� says Shushmul Maheshwari, CEO, RNCOS E-Services, a market research & information analysis company.

The robust rural recipe Extrapolating on the 4As of marketing, specially designed for the rural markets, one needs to lay strong emphasis on each to ensure successful marketing strategies.


BRANDING CORNER

Affordability: It is not an unknown fact that the rural population has lesser disposable income when compared to the urban counterpart. Making the same baby food affordable to the rural consumer, without compromising on its quality, poses a big challenge. The tried and tested solution to this is introduction of the product in smaller price points. The added advantage of this strategy is, offering the product to the rural consumer for trials. Another way out is to use refillable/reusable packaging of baby foods. Awareness: Promotional activities for baby foods are limited, due to banning of advertising on grounds of ethical issues. However, K V Sridhar, National Creative Director, Leo Burnett, one of the leading adagencies, puts forward a solution. “Using the brand-value associated with local celebrities, doctors and other such influential people to generate word of mouth is the biggest strategy a marketer can adopt. There is a lot of suspicion on the nutrient claims, therefore reassurance form someone respectable and honest is a given must,” he suggests. Apart from this, presence in local fairs and other areas of mass congregation can be explored. “The infant food companies can conduct regular health and nutrition awareness programmes in government schools in rural areas,” quips Maheshwari. Availability: More than 6 lakh villages in the country are spread over 3.2 million sq km. With poor road infrastructure and logistics,

Using the brand-value associated with local celebrities, doctors and other such influential people to generate word of mouth is the biggest strategy a marketer can adopt. There is a lot of suspicion on the nutrient claims, therefore reassurance form someone respectable and honest is a given must.

K V Sridhar National Creative Director, Leo Burnett responding to this ‘A’ is the biggest hurdle. The rural population lays a lot of stress on brand loyalty, once it starts connecting to the trust factor associated with the brand. Regular availability of the product contributes greatly to brand loyalty. Acceptability: The rural consumer exhibits certain behavioural characteristics which are unique to rural settings. The marketer needs to

Regular availability of the product for the rural population, contributes greatly to brand loyalty. recognise these through proper prior research. Re-engineering products to suit the rural needs is a way out to address the challenge of acceptability.

Getting the math right The segment of baby foods is a difficult and sensitive market. The consumer is the baby, but the target audience are mothers. Presenting the product attributes of the baby foods

Owing to its vast size and demand base, the Indian rural market presents great opportunities for the baby food companies. Almost 50 per cent of the national income is generated here, making it an important part of this market. However, this market is highly underpenetrated due to low awareness and cost-conscious approach.

Shushmul Maheshwari CEO, RNCOS E-Services

to the influencer (mother) needs to be flawless. “It is quite challenging to promote baby foods as traditional communication has very little impact in rural areas, compared to personal products, which are driven by aspiration and affordability. What you feed your baby is usually what you have been fed by your mother; it is a part of maternal inheritance, and therefore a shift of opinion is impossible, even by a paediatrician. It calls for acts to change the behaviour,” opines Sridhar. A shining outlook is foreseen for the baby foods market, as per Maheshwari. “Since, the rural consumer is very cost-conscious and seldom brand-conscious, unlike the urban counterparts; therefore, the private label baby products have huge opportunities. Moreover, with declining prices of baby food products and increasing disposable incomes, the preference for branded products over the unbranded ones is anticipated to experience a stupendous upsurge. We expect that the baby food and nutrition, as a category in India will grow around 10-12 per cent in the coming years,” concludes Maheshwari. The future is bright for those marketers who understand and act upon the intricacies of the rural consumer’s psyche. The rural population tends to feel a pride in getting a good deal rather than paying premium prices for products. Once this mathematics is taken care of, the marketer will undisputedly crack the success formula for excelling in this category.

July 2011 | Modern Food Processing

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QUALITY MANTRA

Best practices in retailing

Shaping the future of fresh food Just like charity begins from home, food safety begins from the starting point of the food chain and ends only after safe products get delivered to the end-consumers. Retailers, one of the significant links in the food chain, can influence industry participants to achieve better long-term food safety. They can generate significant changes in store operations and supply chains, and ensure food safety standards existing in their respective countries.

T

he challenge in assuring food safety lies not in designing systems or identifying the best practices to apply, but in how those systems or practices are embedded. Retailers can apply proven practices that could still lead to insufficient outcomes, if the mindset and behaviour of those working on the shopfloor remain unchanged. Many retailers are implementing programmes to educate and train employees who are dispersed across multiple locations. A case in point is Tesco Lotus, wherein three levels of training programmes, together with food safety manuals by category, reinforce employee shifts in mindset and behaviour. Upon entering the company, new employees receive a food safety and health orientation. After 30 working days, they join a training programme, which furnish them with more detailed knowledge and actions on food safety operation in each fresh food category. Department managers also receive training on what they need to know to manage fresh

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food departments, which enables them, in turn, to train their staff on a daily basis.

Winning in store Embedding everyday processes and practices helps raise employee awareness on food safety. For instance, in Aeon stores, every day at specified times (11 am and 3 pm) all employees stop what they are working on and start cleaning the store. It is a strict rule called ‘clean time’, and it is applied throughout their network. The practice literally forces employees to recognise, at least twice daily, that ensuring food safety and cleanliness is a priority. Establishing leadership role modelling in food safety is yet another factor that drives change in mindsets and behaviour. Aeon assigns a dedicated resource, called the ‘quality keeper’ in each store. The mission of the quality keeper is to protect customers by ensuring hygiene, shelf-life, quality and employee healthcare management in the store. Quality keepers not only audit and check the level of implementation of Aeon food safety


QUALITY MANTRA

standards but also provide education and training on food safety to employees and act as the focal point of food safety in stores. Some retailers use regular surprise inspections by headquarters teams as another way to raise food safety consciousness. FamilyMart Korea, which owns approximately 4,000 stores, relies heavily on well-trained store owners. FamilyMart’s sales staff conducts regular visits (three times per week for each store) as a way of increasing and maintaining store owners’ awareness on food safety. Store owners leverage regular re-training opportunities and daily morning courses to ensure strict implementation of store regulations. Implementing the proven practices is crucial to improving and ensuring food safety, to be sure. But the changed mindsets and behaviours instilled in the employees and those of supply chain partners are just

as important for changes sustainable.

making

the

Support mechanism Apart from retailers, the main participants in the fresh food sector include producers, suppliers, logistics support providers, regulatory & government bodies, and consumers. Deciding whom to influence depends largely on where improvement is needed the most – where the hot spots are. The questions to ask include, ‘What is my biggest food safety problem?’ ‘What causes it?’ and ‘Who can help me eliminate that cause?’ Given below are some guidelines as to how to go about the whole process. Governments and regulators: The hot spots in emerging and developing markets arise from poor standards and enforcement, lack of knowledge and weak cold chain infrastructure. Retailers can confront these challenges by collectively lobbying

governments and regulatory bodies to set or strengthen the standards, penalise violators, incorporate food safety in primary education, and create tax incentives to accelerate cold chain evolution. Retailers in developed markets can also enlist government support to help them contend with end-toend product traceability and producer overuse of pesticides. Here too, the solutions include improved regulations, standards and enforcement. Specifically, retailers could lobby to the government to ensure end-to-end traceability and promote an enabling mechanism, and establish a means of efficiently disseminating information about proper pesticide usage to farmers. Producers, suppliers and logistics support providers: In addition to actively pushing the government, retailers in emerging and developing markets also have the means to directly influence

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QUALITY MANTRA

Increase retail leadership with producers, suppliers, transporters and regulators Who to influence

Major hot spots Temperature control during transport

Producer misuse of chemicals/pesticides Regulators

• Lobby to enact regulations/penalties • Lobby to incorporate food safety curricula

Producers

• Educate on proper methods for using

in primary education

• Lobby to launch regulations and boost tax incentives

chemicals and pesticides

• Promote proper chemical/pesticide usage – Help with global standard certification – Purchase safe product at higher prices

Suppliers

• Promote sense of urgency

for introducing cold chain infrastructure • Offer incentives to install cold chain Logistics

Consumers

Source: McKinsey analysis

Figure 1: Key actions to be taken by retailers (emerging and developing markets)

Retail leaders in developed markets have much to gain by promoting regional food safety Five country total

(

) CAGR 2003-07

Import Export

378 (19.1%)

+6% 15.5 16.3 16.7 13.0 14.4

7,662 (6.4%)

Import China

939 (23.3%) +8% 12.4

16.3 16.6 14.2 15.2

India

Japan

458 (24.4%)

48 (20.2%)

Hong Kong Thailand

Export

605 (13.9%)

595 (13.6%) 2003 04

05

06 2007

2 (18.9%) Source: Personal Trade Analysis System (PC-TAS), International Trade Centre (ITC)

Figure 2: Value of trade in food and live animals in Asia ($ million); 2007

upstream players. Retailers can jointly hold information-sharing events or send experts into the field to offer education on proper use of chemicals and pesticides. Incentives such as, global certification or regularly paying a premium for safer products, can also motivate producers and suppliers to change their ways. Similarly, retailers could restrict contracts to suppliers and distributors equipped with refrigeration & other cold storage units. In developed markets, retailers could promote traceability by cooperating with producers, suppliers

52

and distributors to sell traceable product at a higher price, offer incentives when traceability is guaranteed, and also limit contracts to players who can trace product back to its source. Direct education may prove effective in ensuring that producers understand how to properly handle pesticides, but promoting a collaborative information infrastructure could also prove useful. Consumers: They matter a lot. Their opinions can and do drive changes at the government level, and their misconceptions can be disastrous. Retailers in developed

Modern Food Processing | July 2011

markets could take great strides in further promoting traceability and improving producer knowledge by directly influencing consumers. A campaign to eliminate consumers’ wrong notions about food safety could also encourage consumer groups to ‘make some noise’ and further drive change, particularly among regulators.

Asian retailers can lead the way Countries are now becoming more dependent on one another. In 2007, total import and export of food and live animals for five major Asian countries was worth $ 33 billion, with nearly 7 per cent CAGR for the five years prior. At this scale of cross-border trading, there is an urgent need for food safety to improve regionally. Retailers, especially in developed markets, can support and lead initiatives that shape the course of fresh food safety improvement across Asia. Retail leaders in markets, at each stage of development, can encourage producers, processers & transporters to adopt proven practices and improve fresh food safety standards throughout their supply chains. And because regional interdependence is on the rise, retailers in developed markets can also lead cross-border initiatives to enhance food safety throughout the region. Retail leaders need to take more active roles and guide & influence other participants in the fresh food supply chain to shape the future of food safety in Asia. Courtesy: Coca-Cola Council Asia (CCRRCA)

Retailing

Research

This article is based on a study commissioned by retail industry think tank CCRRCA and conducted by McKinsey & Company to encourage retailers to focus more on improving food safety standards. CCRRCA is a research body dedicated to in-depth investigation of food retailing issues in a cooperative, non-competitive environment. For details, email: gwalsha@apac.ko.com


TECH TRACK

Mobile safety tool

Guaranteeing QUALITY on the

MOVE

The success of Quality Management System (QMS) in an organisation is entirely dependent on how quality is perceived. IT systems and mobile solutions can play a vital role in fulfilling QMS requirements. Mobile QMS solution can be enabled to meet the specific requirements of the food industry. Accurate design of IT systems is vital for an organisation to effectively execute and manage quality management system for continual improvement. Courtesy: Cognizant Technology Solutions

Kalpesh Agarwal and Sovan Mohapatra

A

ccording to Datamonitor, total revenue generated by the global food, beverage and tobacco industry in 2009 amounted to $ 6319.2 billion, which represented a CAGR of 3.4 per cent for the period 2005-2009. The food sales segment formed a major part of the pie and generated revenue of $ 4,235.4 billion, equivalent to 67.1 per cent of the industry’s total revenues. In comparison, sales of beverages generated revenues worth $ 1,581.7 billion in

Mobile QMS solution features R Specially designed for F&B industry R

Manages processes and procedures used to ensure that organisations consistently execute all tasks to fulfill the requirement of QMS R At the heart of an effective Mobile Platform solution is a task management, data collection and performance monitoring system R Provides integration between enterprise applications (for example, SAP), and field works to provide actionable tools enabling reliable operations. It also provides seamless integration with MS office tools R Bi-directional data transfer between shopfloor and top floor enabling streamlined information flow & better decision-making support

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Modern Food Processing | July 2011

2009, equating to 25 per cent of the industry’s aggregate revenues. However, the food and beverage (F&B) industry has also faced several problems, which resulted in product recalls from the market. Such product recalls not only raise severe health concerns but also are a grave threat to a brand, and can lead to losses worth millions of dollars. Product quality & food safety are of utmost importance to the F&B industry and it is the prime responsibility of the industry (companies) to deliver products of the highest quality and safety to the market. Any deviation from quality & safety standards is not acceptable and companies face the risk of product recall, loss of credibility, brand equity and revenue. F&B manufacturers face many challenges in ensuring that only best quality products meeting stringent quality and food safety standards reach store shelves & consumers’ tables. Increased consumer awareness and media scrutiny, along with rapidly changing regulatory landscape & evolving standards, have placed a greater emphasis on quality management in the industry.


TECH TRACK

Quality matters Quality, as we know, can be defined as ‘conformance to standard’. In short, quality of any food product depends on a set of inherent characteristics and consumer requirements, and how well the inherent characteristics comply with customer requirements. It is the people within the organisation who ensure optimal product and process quality. To achieve this, there needs to be a strong culture of encouraging a constant search for innovative methods or techniques to improve quality, within the organisation. The key lies in embedding quality in each and every activity/process/operation that is done within the manufacturing environment. From the supply chain perspective, it starts with the supplier and ends with the end-customer. Varying consumer preferences, rising expectations, increasing competition, evolving standards, stringent government regulations

and shorter product lifecycles have led to an increase in production and compliance costs. Maintaining and continually improving QMS is a challenging task.

QMS concept QMS emphasises a process-based approach, continual improvement and management responsibility across the lifecycle of food products. QMS aims to continually improve its effectiveness in accordance with various standards. For a successful QMS implementation, it is necessary that proper information and benefits about the system is effectively communicated to all the employees. A successful QMS implementation helps in improving performance, achieving results and giving the organisation a robust competitive edge.

Challenges in implementation The key challenges faced by the F&B industry in successfully

implementing, maintaining and improving QMS are: Conformance to evolving standards: Continuous evolution of standards and introduction of new systems & standards have led to a plethora of standards. To keep pace with them is a herculean task. Effective communication of QMS: Promoting effective communication on QMS within the whole organisation is essential for its efficient implementation. Huge amount of documentation: Any QMS implementation requires creation of numerous work instructions, standard operating procedures and forms & records. Manual collection of data: Data collection involves considerable amount of human effort and is prone to inconsistency and inaccuracy. Duplication in data entry: Most of the data is manually collected and

July 2011 | Modern Food Processing

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TECH TRACK

RPaper based data collection

RPaper / file management

RUse MS Excel to analyse field data

RNo history

RNo historisation of data

RMultiple disconnected data repository

R No best practices

R No alerts

R No workflow component for

R Limited continuous improvement

R Limitation in taking

continuous improvement

preventive action

Executive does data aggregation and preliminary analysis

Operator/Supervisor collects the field level data

Sr Executive / Manager does the analysis for business

Source: Cognizant Technology Solutions

Figure 1: Traditional process of quality management

RNo paper based data collection

RData historised on servers

RData historisation possible

REasily retrievable data

RGuided information ensure

RProcess alerts for

accurate data flow

Operator/Supervisor collects the field level data through handheld device

better control

Supervisor gets alerts/information of filed data

R Information transferred directly

to Management dash board R Real time visibility and analysis R Faster and accurate information flow

Sr Executive / Manager gets real time information and analysis

Source: Cognizant Technology Solutions

Figure 2: Leveraging mobile solution to maintain quality

further entered into the system for analysis, tracking, tracing and corrective & preventive action. Inconsistent and unusable data: Often bad data results from human data entry errors, poorly structured processes, lack of data standards across functional units. Moreover, ensuring quality data can become extremely difficult when one needs to integrate data from multiple sources. Lack of real time data: Many-atime, there is no real-time visibility of information and analysis. Continual improvement: Analysing and interpreting measures are pivotal for successful implementation and improvement of QMS.

Mobile QMS Solution Today’s enterprises are not isolated; they span across geographies. With the advent of IT and mobile tools, sharing knowledge & information across an organisation has become faster and more efficient.

56

With respect to QMS, the ability to collaborate and transfer shopfloor and field data (like housekeeping checklist, calibration status, CAPA tracking, pest control and monitoring, GMP checks, cleaning & sanitation checks) rapidly & accurately has a significant implication on product quality and/or corrective & preventive action. Lack of real-time visibility due to delay in data transfer, translation and analysis can have an adverse effect on product quality & effective implementation of QMS. The Mobile QMS solution specifically addresses the challenges faced in implementing and maintaining effective QMS across the F&B industry. It addresses key pain points like daily housekeeping checks, effective Current Good Manufacturing Practice (cGMP) implementation at the shopfloor, quality audits, corrective and preventive action tracking. This system also provides the users with contextual information and guidance to help

Modern Food Processing | July 2011

them detect abnormal operations and improve the QMS. Mobile QMS solution can be used in various areas, such as, Hazard Analysis Critical Control Point (HACCP), quality audits, cleaning and sanitation, cGMP and housekeeping, pest control, and calibration among others. Its value proposition includes: R Electronic record-keeping R Effective implementation of the Quality assurance programme and accurate execution of process R Paperless data collection through hand-held computer R Fast, accurate and reliable flow of information R Real-time analysis of data with trends, updates and monitoring R Easier and faster extraction of historical data R Substantial reduction in action time As concerns over food safety continue to grow in the minds of consumers, enterprises need to have a system in place to monitor the quality and processes in order to verify that the operations have been properly executed. To address these challenges in QMS, one needs to implement automation & IT tools to maintain and improve the quality of the product & continually improve QMS. Kalpesh Agarwal is a Consultant - Engineering and Manufacturing Practice at Cognizant Technology Solutions. He has around seven years of experience in manufacturing consulting and extensive shop-floor execution experience in the F&B industry. Email: kalpesh. agarwal@cognizant.com Sovan Mohapatra is a Senior Consultant - Engineering and Manufacturing Practice at Cognizant Technology Solutions. He is a graduate in Dairy Technology and has around 16 years of extensive experience in manufacturing consulting and shopfloor execution. Email: sovan.mohapatra2@cognizant.com


SAFETY TIPS

Microorganisms containment in F&B

Detection systems for food safety Food-borne diseases and threats to food safety constitute a growing public health problem. The detection of microorganisms in food products is important and critical for food safety; hence there is always a continuous demand for advanced methods. The sooner the food product is certified by the quality assurance department, the sooner that product will be released into the market, thereby enhancing the shelf-life of the product.

Food safety standards

Deepak Kumar

U

nsafe food causes many acute and lifelong illnesses ranging from diarrhoeal diseases to various forms of cancer. This is because the food may be contaminated with disease-causing micro-organisms and their toxins, or hazardous chemicals. The World Health Organization (WHO) estimates that food-borne and water-borne diarrhoeal diseases taken together cause the death of about 2.2 million people annually, 1.9 million of them being children. In the US, the Food and Drug Administration (FDA) regulates about 80 per cent of food consumed to prevent outbreaks of food-borne illnesses like those caused by Salmonella. That is no small matter, since nearly 1 in 6 Americans – 48 million people – contract a food-borne illness each year, resulting in the death of 3,000.

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Modern Food Processing | July 2011

Courtesy: 3M India

Food safety refers to the conditions & practices that preserve the quality of food to prevent contamination and food-borne diseases. All kinds of food contain microorganisms; some of these are harmful, while some are beneficial. The interactions between the microbes and the food may deteriorate or enhance the quality of food. By addition to their numbers, production of enzymatic changes, contributing off-flavours by breakdown of a product or synthesis of new compounds, the microorganisms can spoil the food. If the microorganisms involved are pathogenic, then the consequences are critical from public health point of view. Consumption of the contaminated or spoilt food leads to food poisoning, thereby creating severe health problems and a host of diseases. Infants and children are more vulnerable than adults to the toxic effects of microbial contamination in food. Food may become unsuitable for consumption due to the use of contaminated raw materials, improper handling, insufficient cooking, unhygienic conditions during processing or transit or storage. The common harmful/ pathogenic microorganisms, which are associated with food-borne diseases are Escherichia coli, Staphylococcus aureus, Salmonella, Listeria, yeast & molds, Campylobacter, Clostridium, etc. In India, the Food Safety and Standards Authority of India (FSSAI), Agricultural Marketing (AGMARK), Prevention of Food Adulteration Act (PFA), Bureau of Indian Standards (BIS) have framed various guidelines, laying down scientific standards for food products and regulating manufacturing, processing, distribution, sale & import of food in order to ensure safe


SAFETY TIPS

and wholesome food for human consumption. The FSSAI has been established under the Food Safety and Standards Act, 2006, as a statutory body for laying down scientific standards for food items. PFA extends to the whole of India, and clearly defines the word ‘adulterant’ as any material, which is or could be added to food for the purpose of adulteration. It specifies guidelines to prevent adulteration – adding of cheap or any other substance that can injuriously affect the nature or quality of the article or food. It also condemns the unsanitary conditions during preparation/storage of food, causing it to get contaminated, and hence, are injurious to health. Despite all these, food safety is still a major concern in India. The widespread diseases caused by food contamination due to lack of proper safety measures are still not well- documented in the country.

Control measures A safe food is described as the food, which is free from harmful microorganisms and its toxic substances. Hazard Analysis Critical Control Point (HACCP) is a systematic preventive approach to food and pharmaceutical safety that addresses physical, chemical and biological hazards as a means of prevention rather than focussing on finished product inspection. HACCP is used in the food industry to identify potential food safety hazards, so that key actions can be taken to reduce or eliminate the risk of the hazards being realised. Some of the detection methods used for identifying the presence of various micro-organisms are as follows: Traditional agar methods: These involve series of enrichment media, selective enrichment media and differential media. These are the conventional methods, which are proven & tested, and are approved

by all regulatory organisations – Association of Official Analytical Chemists (AOAC), International Organization for Standardization (ISO), Bacteriological Analytical Manual (BAM), etc. In traditional agar category, today one can find many brands having wide range dehydrated media to offer. The microbiologists have to prepare the media, sterilise it before using. These methods involve several exhaustive steps – media preparation, inoculations, isolation, identification and confirmation; hence they are time-consuming. The time to report the results is also long, usually 3-7 days for positive results, which include confirmatory tests. The data and documentation is to be managed manually, therefore intensive training is required for the microbiologists so as to yield consistent results. Also available in the market are pre-made agar plates, which are already sterilised and are ready to use, thereby eliminating the steps

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SAFETY TIPS

of media preparation and sterilisation activities. But, due to a short shelf-life, laboratories have to face the burden of managing the expired material. Chromogenic agar methods: These are selective and differential media have chromogenic substrates that allow differentiation of the target organisms, which help the microbiologists to clearly identify the micro-organisms. 3MTM PetrifilmTM plates are sampleready media that contain water-soluble gelling agents, nutrients and indicators in a dry, shelf stable format. They are chromogenic, selective and differential having a long shelf-life period of around 18 months. Immunoassays: These are the analytical methods combining the principles of chemistry and immunology. They are highly specific ‘lock and key’ system that are based on the highly sensitive antibody-antigen reactions, which can detect low levels of antigens such as bacterial and viral proteins. The steps involved are simple and precise. These are as follows: R Lateral flow tests: They are a form of immunoassay in which the

test sample flows along a solid substrate via capillary action. After the sample is applied to the test, it encounters a coloured reagent, which mixes with the sample and transits the substrate encountering lines or zones that have been pretreated with an antibody or antigen. Courtesy: 3M India Depending upon the analytes present in the sample, the coloured reagent can become bound at the test line or zone. R Enzyme-linked immunosorbent assay (ELISA): Also known as an enzyme immunoassay (EIA), it is a biochemical technique used mainly in immunology to detect the presence of an antibody or an antigen in a sample. In ELISA, an unknown amount of antigen is immobilised on a solid surface, and then a specific antibody is applied over the surface, so that it can bind to the antigen and form a complex. This antibody is linked to an enzyme, and between each step the plate is typically washed with a mild detergent solution to remove any proteins or antibodies that are not specifically bound. In the final step, an enzymatic substrate is added, so that the enzyme can convert to some detectable signal, most commonly a colour change in a chemical substrate. R Enzyme-Linked Fluorescent Assay (ELFA): ELISA has proven to be a useful assay system for

the direct detection of infectious agents. However, when the usual colour-producing substrates are employed, relatively large amounts of substrate must be hydrolysed by the bound enzyme before detection can be achieved. So by utilising a substrate that yields a fluorescent product on enzyme action, the sensitivity of ELISA can be improved. Molecular detection systems: These are based on Polymerase Chain Reactions (PCR). PCR is a molecular technique for making multiple copies of a gene, which includes process of denaturing, annealing and elongation, repeated multiple times (30-40 cycles), thereby increasing exponentially the number of copies of the desired gene. Primers (short DNA fragments) containing sequences complementary to the target region along with a DNA polymerase enzyme (after which the method is named) are key components to enable selective and repeated amplification. As PCR progresses, the DNA generated is used as a template for replication, setting in motion a chain reaction in which the DNA template is exponentially amplified.

Surging demand With the advent of advanced technologies, attaining food safety is not an impossible mission. However, it is critical to adopt the required technologies and make adequate investments on various systems, including microorganism detection systems, which is one of the most effective methods to prevent food-borne illnesses on account of contamination.

Tips for buying micro-organism detection systems Based on the sensitivity, criticality, volume and time factor of the microbiological testing required for the concerned food product (perishable ones), the food microbiologists should go for the detection system, which has fewer steps, provide faster, consistent & accurate results. The detection system should involve less consumable media or reagents with longer shelf-life. The efficient service supports by the manufacturers that include product training/technical support and timely availability of the consumables are the key factors to check on while buying the microbial detection systems.

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Deepak Kumar is the Division Manager-Food Safety Business at 3M India Ltd and is keenly involved in developing and launching new products in the Indian market. He has close to 17 years of experience in healthcare industry. For more details contact Kavitha Kulkarni on email: kkulkarni@mmm.com


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CASE STUDY

Peristaltic pump

A smart solution for effective fluid handling A reputed sugar manufacturing company was faced with problems pertaining to fluid transfer. The company experienced leakage and blockage in its pump system. Diaphragm metering pumps did not work for small amounts of liquid and also could not deliver the required flow rate. As a replacement, the operators chose a peristaltic pump, which enabled to successfully overcome these problems, while also reducing the downtime.

Enzyme dosing in grain distillery liquefaction using Masterflex® peristaltic pump Courtesy: Saswad Mali Sugar Factory Ltd

T

he distillery and beverage industry in India today faces conflicting challenges. One of the biggest issues is related to achieving efficient fluid handling and flow control. Many fluid handling problems arise because the pumps in use are not designed or are unsuitable for certain applications and conditions. Pump selection can often be a critical determining factor for ensuring process performance and product quality. Saswad Mali Sugar Factory Ltd is one of the largest sugar manufacturers in India. In addition to the manufacturing of sugar, the company uses molasses (the byproduct generated from sugar production) in its distillery. The molasses are used as raw material in the preparation of industrial-grade alcohol/ethanol. The company has set up a 30 kilolitre per day (kLPD) molasses-based distillery at Malinagar. The unit manufactures 900 kilolitre per month (kLPM) of rectified spirit, 846 kLPM of ethanol, 90 kLPM of impure spirit and 15 kLPM of fusel oil.

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Modern Food Processing | July 2011

One of the key applications in the manufacturing process is enzyme dosing in grain distillery liquefaction. The role of the enzyme is to break the starch into glucose. The enzyme is added to the liquefaction tank 24 hours a day. A precise volume is required to be delivered at very low but variable rates, depending on the process and size of the tank.

Challenge faced Saswad Mali Sugar Factory was initially using diaphragm metering pumps to deliver the enzymes but experienced leakage and blockages in the metering pump system. Rahul Tilekar, Laboratory Incharge, Saswad Mali Sugar, said, “We started experiencing leakage and blockage in the system within just two months of installation.” Transferring and dispensing highly viscous products or high-solid concentrated products can create problems, while handling shearsensitive products can result in a different set of problems. Food processors must also maintain


CASE STUDY

contamination-free flow and meet stringent product quality & safety requirements while simultaneously maintaining high production rates. Efficient fluid handling and flow control with minimal downtime is of paramount importance.

Resolving the crisis Cole-Parmer came up with the muchneeded solution, specifically customised to the application by leveraging its knowledge of pumps, gained on similar applications. It thus offered Saswad Mali Sugar a smart solution: the Masterflex® peristaltic pump. The company introduced the L/S® Economy Variable-Speed Pump with Easy-Load® II pump head, and also brought in PharMed® BPT thermoplastic elastomer tubing, which provided comparatively longer pump life. The pump is designed to handle the toughest process applications and achieve high flow rates of up to 9.8 gallons per minute (37.1 LPM). Saswad Mali Sugar deployed the pump and thereby could improve its process exponentially. “The design of the pump works wonderfully,” said Tilekar. With the customised solution and trustworthy products, Cole-Parmer ensured a precise repeatable accuracy. The solution also delivered a high degree of durability, which reduced maintenance costs, downtime, and improved the overall operating efficiency – further reducing the worries of the operator. Masterflex® pumps offer a smart solution for virtually all food & beverage processing applications. They provide a well-balanced range of capacities and flexibility combined with repeatability. They also work with a wide tubing

selection to provide precise, reliable and long-term operation. The Masterflex® pumps are designed to efficiently handle a wide range of applications – from pumping shearsensitive products to highly viscous material transfer – while continuously providing accurate and contaminationfree flow control. These pumps do not need to be cleaned or serviced between production change-outs because the material is contained within the pump’s flexible tubing. Changing out the tubing is a simple procedure that takes less than a minute.

Whether it is the transfer of thick molasses or the precise dispensing of additives, peristaltic pumps stand up to the challenge.

Courtesy: Cole-Parmer India

pump has more than measured up to expectations. The sugar manufacturing company experienced substantial reduction in service and maintenance costs; user-friendly operation and convenient batch-to-batch changeover; reduced downtime. Instead of replacing complete pump units, only the tubing requires changes. This further reduces downtime for maintenance. Some other benefits include noncontamination, simple operation, multimedia pumping capabilities, greater economical value, and more efficiency.

Pumping profits Benefits to offer The consequences of wrong pump selection can go beyond frequent downtime, maintenance costs and high demand for spares. Yet with Masterflex® peristaltic pumps – which provide accuracy, reliability, durability and flexibility over a wide range of flows and products – manufacturers can maintain superior product integrity. These pumps are compatible with various types of tubing materials for commercial food processing applications to meet USP, FDA, NSF, and 3A requirements. After significant time, the performance of Masterflex® peristaltic

Peristaltic pumps can be a superior alternative technology to diaphragm metering pumps in many applications. Whether it is the transfer of thick molasses or the precise dispensing of additives, peristaltic pumps stand up to the challenge. This is evident from the benefits reaped by Saswad Mali Sugar Factory Ltd. Once the Masterflex ® pump was installed in the unit, improved efficiencies were noticeable. “The Masterflex ® L/S ® pump has marvellously improved the operations in the factory,” asserted Tilekar. Courtesy: Cole-Parmer India

Applications for Masterflex® peristaltic pumps R R R R R

Pumping pizza/pasta sauce Pumping syrups to cooker Transferring potato chip waste slurry Pumping sucrose gradient Transferring raw fruit pieces

R R R R R

Dispensing of flavourings with pulp Pumping icing for pastries Cooking oil recovery Pumping preservatives Pumping concentrated salt slurry

Cole-Parmer is a worldwide leader in delivering solutions to the scientific community, with 50 years of global expertise in fluid handling, life science, general laboratory and process instrumentation. For more information, contact on email: response@coleparmer.in

July 2011 | Modern Food Processing

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EVENTS CALENDAR

National RUDRAPUR: Uttarakhand, Sept 23-26, 2011, Gandhi Park AHMEDABAD: Gujarat, Nov 14-17, 2011, Gujarat University Exhibition Hall PUNE: Maharashtra, Nov 18-21, 2011, Auto Cluster Exhibition Centre

International Infotech Park Vashi, Navi Mumbai 400 705 Tel: 022-2781 2093, Fax: 022-2781 2578 Email: info@indiapackagingshow.com

CHENNAI : Tamil Nadu, Dec 8-11, 2011, Chennai Trade Centre INDORE: Madhya Pradesh, Jan 6-9, 2012, Poddar Plaza, Nr Gandhi Hall AURANGABAD: Maharashtra, Feb 17-20, 2012, Garware Stadium India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical & Electronics, Material Handling and Safety Equipment.

For details Infomedia 18 Ltd Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028. • Tel: 022 3003 4651 • Fax: 022 3003 4499 • Email: engexpo@infomedia18.in

FoodCon 2011 A conference on technologies for valueadded food products; July 29, 2011; at Hotel Park Sheraton, Chennai For details contact: K Samuel Johnson Tamil Nadu Technology Development and Promotion Center, CII 98/1, Velachery Main Road, Chennai 600 032 Tel: 044 4244 4555, Fax: 044-4244 4510 Email: k.s.johnson@cii.in

Food & Technology Expo 2011 An international exhibition focussing on food processing & packaging machines & technologies; July 29-31, 2011; at Pragati Maidan, New Delhi For details contact: Anil Rana NNS Events & Exhibitions Pvt Ltd Meri Delhi House, New Delhi 110 026 Mob: 098102 13597 Email: anilrana_ars@yahoo.co.in

India Foodex 2011 An exhibition on food processing & packaging technology, and food & beverage products to be held concurrently with DairyTech India, GrainTech and AgriTech India; September 09-11, 2011; at Gayathri Vihar, Palace Ground, Bengaluru For details contact: Media Today Group (Exhibition Div) T-30, 1st Floor, Khirki Extension Malviya Nagar, New Delhi 110 017 Tel: 011-6565 6553/2668 2045 Fax: 011-2668 1671 Email: dti@dairytechindia.in

Summit on Food Processing, Agribusiness & Dairy An event for agro and

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processed food, dairy market;

September 14, 2011; Le-Meridien, New Delhi

at

Hotel

For details contact: Dr O S Tyagi, Director ASSOCHAM Corporate House, 1 Community Centre Zamrudpur, New Delhi 110 048 Tel: 011-4655 0555, Fax: 011-4655 0596 Email: ombeer.tyagi@assocham.com

Fi India 2011 An event featuring new and innovative food ingredients from India and abroad; October 3-4, 2011; at Bombay Exhibition Centre, Mumbai For details contact: Bipin Sinha UBM India Pvt Ltd 611-617, Sagar Tech Plaza - A Saki Naka, Andheri-Kurla Road Andheri (East), Mumbai 400 072 Tel: 022-6612 2600 Fax: 022-6612 2626 Email: bipin.sinha@ubm.com

Annapoorna - World of Food India 2011 An international exhibition and conference for the food and beverage industry; November 16-18, 2011; at Bombay Exhibition Centre, Mumbai For details contact: Trade Fair Secretariat, FICCI Federation House, Tansen Marg New Delhi 110 001 Tel: 011-2373 8760-70, Fax: 011-3091 0411 Email: ficciexhibition@ficci.com

India Converting Show 2011 Exhibition aimed at package converters, will showcase latest trends in packaging technologies; November 23-26, 2011; at Bombay Exhibition Centre, Mumbai For details contact: Print-Packaging.com Pvt Ltd

Modern Food Processing | July 2011

IFDE India 2011 A food & drink international exhibition; December 01-03, 2011; at Pragati Maidan, New Delhi For details contact: Tarsus Group Plc Metro Building, 1 Butterwick London, W6 8DL, The UK Tel: +44 (0) 20 8846 2700 Fax: +44 (0) 20 8846 2801 Email: info@tarsus.co.uk

Sweet & SnackTec India 2011 A specialised event for sweet, snack and confectionery processing industry will be held concurrently with Dairy Universe India (an expo for the dairy industry); December 06-08, 2011; at Bombay Exhibition Centre, Mumbai For details contact: Koelnmesse YA Tradefair Pvt Ltd 501/502, Kemp Plaza, Mind Space Chincholi Bunder Ext, Off. Link Road Malad (W), Mumbai 400 064 Tel: 022-4210 7801-11, Fax: 022-4003 4433 Email: info@koelnmesse-india.com

India Packaging Show 2011 The show aims to bring together the worldwide manufacturers and providers of machinery, materials and services for food, pharma and packaging industry from India and neighbouring countries; December 07-10, 2011; at NSIC Exhibition Centre, Okhla Industrial Estate, Delhi For details contact: Print-Packaging.com Pvt Ltd International Infotech Park Vashi, Navi Mumbai 400 705 Tel: 022-2781 2093, Fax: 022-2781 2578 Email: info@indiapackagingshow.com

Food & Bev Tech 2012 International exhibition & conference for the food and beverage processing industry; April 25-27, 2012; at Bombay Exhibition Centre, Mumbai For details contact: Saurabh Rajurkar CII (WR) 105, Kakad Chambers 1st Floor, 132, Dr A B Road, Worli, Mumbai 400 018 Tel: 022-2493 1790, Extn 440 Fax: 022-2493 9463, 2494 5831 Email: saurabh.rajurkar@cii.in


EVENTS CALENDAR

Summer Fancy Food Show 2011 One of the leading North America’s specialty food & beverage events; July 10-12, 2011, Washington DC, USA For details contact: NASFT (National Association for the Specialty Food Trade Inc) 120 Wall St., 27/F New York NY 10005-4001 The US Tel: +1 (212) 482-6440 Fax: +1 (212) 482-6459 Email: customerservice@nasft.org

FOODPRO 2011 A trade fair showcasing latest trend and technology in food manufacturing; July 10-13, 2011; at Sydney Convention & Exhibition Centre, Australia For details contact: Dmg World Media (UK) Ltd Westgate House 120/130 Station Road Redhill, Surrey RH1 1ET The UK Tel: +44 (0)1737 855000 Fax: +44 (0)1737 855475 Email: webmaster@ca.dmgworldmedia.com

International Tel: +66 (02) 617 1475 Fax: +66 (02) 617 1406 Email: info@besmontnet.com

SIMEI 2011 DISF 2011 The Dubai International Seafood Expo (DISF) 2011; September 27-29, 2011; at Jumeirah International, Dubai For details contact: Orange Fairs & Events P O Box 111164 Dubai, UAE Tel: +971 4 2988144 Fax: +971 4 2987886 Email: orangex@emirates.net.ae

Bakery Indonesia 2011 Exhibition for bakery and confectionery machinery, equipment & ingredients; September 29-October 02, 2011; at Jakarta International Expo For details contact: Gedung Pusat Niaga Lt. 1 Arena PRJ Kemayoran, Jakarta 10620 Indonesia Tel: +62 (21) 266 45 000/131 Fax: +62 (21) 657 000 10 Email: marketing@jiexpo.co.id

HI South America Summit 2011

ANUGA 2011

Conference and exhibition on Health Ingredients (HI); August 09-10, 2011; at Expo Center Norte, São Paulo, Brazil

One of the leading exhibitions for processed foods and technology; October 08-12, 2011; at Exhibition Centre Cologne, Germany

For details contact: CMP Information P O Box 200 3600 AE Maarssen, The Netherlands Tel: +31 346 559444 Fax: +31 346 573811 Email: fi@cmpinformation.com

Food & Hotel Thailand 2011

Fax: +86 10 8460 0325 Email: wangbaoliang@ciec.com.cn

For details contact: Koelnmesse GmbH Messeplatz 1, 50679 Köln Germany Tel: +49 221 821-0 Fax: +49 221 821-2574 Email: info@koelnmesse.de

Exhibition for food & drink, hotel, restaurant, bakery and foodservice; August 31 - September 03, 2011; at Royal Paragon Hall Exhibition & Convention Centre, Bangkok, Thailand

China Foodtech 2011

For details contact: Bangkok Exhibition Services Ltd 62 Rama VI Soi 30 Rama VI Road, Samsennai Phiyathai, Bangkok 10400 Thailand

For details contact: CIEC 6 East Beisanhuan Road Chaoyang District Beijing, 100028, China Tel: +86 10 8460 0335

Exhibition for the food processing and packaging machinery; November 02-04, 2011; at China International Exhibition Centre (CIEC), Beijing

An enological and bottling equipment exhibition; November 22-26, 2011; at Fiera Milano City, Milan, Italy For details contact: Ente Mostre Enologiche (EME) Via San Vittore al Teatro 3 20123 Milano, Italy Tel: +39 02 7222281 Fax: +39 02 866226 Email: info@simei.it

DDTE 2011 The Dubai Drink Technology Expo (DDTE) will showcase latest processing & packaging systems, light machinery, equipment and technology for beverages; November 29 - December 01, 2011; at Dubai International Exhibition Centre, UAE For details contact: Index (Conferences and Exhibitions Organisation Est) P O Box 13636, Dubai, The UAE Tel: +971 4 3624717 Fax: +971 4 3624718 Email: index@emirates.net.ae

SIFSE 2011 The Shanghai International Fisheries & Seafood Expo (SIFSE) for fish processing industry; December 08-10, 2011; at Shanghai Everbright Convention & Exhibition Center, China For details contact: Shanghai Gehua Exhibition Service Rm.1206-1208, Xin’an Building No. 99 Tianzhou Rd Shanghai, 200233, China Tel: +86-21-54451166 Fax: +86-21-54451968 Email: info@gehuaexpo.com

ISM International sweets and biscuits fair; January 29 - February 01, 2012; at Exhibition Centre Cologne, Germany For details contact: Koelnmesse GmbH Messeplatz 1, 50679 Köln, Germany Tel: +49 221 821-0 Fax: +49 221 821-2574 Email: info@koelnmesse.de

The information published in this section is as per the details furnished by the respective organiser. In any case, it does not represent the views of Modern Food Processing

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Modern Food Processing | July 2011


TECHNOLOGY TRANSFER

Technology Offered As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies. We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration.

Beverage maker An Indian firm is offering ‘threein-one’ beverage maker, which is a portable kit that allows the user to simultaneously make three functional beverages as per requirement. Using this, the consumer can set up three different types of fermentation simultaneously at one particular temperature. Areas of application Beverage industry Forms of transfer Technology licensing

Chocolate manufacturing technology An India firm provides chocolate manufacturing and snack extrusion technology with machinery. The firm supplies chocolate machines like chocolate conches, chocolate enrobers with cooling tunnel, one shot chocolate moulding machines, chocolate storage tanks, etc. The machines are manufactured using European technology. Areas of application Chocolate manufacturing Forms of transfer Consultancy, technical services and equipment supply

Food-paste moulding machine A Thailand-based firm offers a food-paste moulding machine

that produces cylindrical-shaped food paste with both ends sealed. This machine enables faster production of food-paste with consistent size and hygiene, which increase business potential in bigger markets both locally and abroad. Areas of application It is useful in food processing industries where the food products of cylindrical shape are required Forms of transfer Technology licensing

Food processing machinery An Indian firm offers all machinery for processing fruits, vegetables, poultry, meat and fish. Manufactured in Europe, the machinery is very easyto-use and makes high quality food products. It also offers ice making machines. Areas of application Food processing, agro-based industries Forms of transfer Consultancy, Equipment Supply, Turnkey

Sugarcane juice powder (dried) An Indian firm offers technology for making sugarcane juice powder using spray drying technique. It is a natural, healthy, safe and nutritious product from sugarcane.

Areas of application Food & beverages sector Forms of transfer Consultancy, technology licensing

Technology for milk, fruit and cereal-based products An Indian firm offers technology for processing milk products, fruit & vegetable products and ready-to-eat & ready-to-cook food products Areas of application Food processing industries Forms of transfer Consultancy, subcontracting, joint venture, technical services, capacity building, technology licensing, equipment supply, turnkey, others

Vacuum sealer and gas injection machine A Thailand-based company is providing technology for preserving and extending shelf life of food products. Proper packaging is critical for avoiding food spoilage. The vacuum sealing and gas injection technique prevents contaminating microbes to enter the container, thereby increasing the shelf life of the product. Areas of application Food processing industry, agro-based industry Forms of transfer Technology licensing

Share Your Technology Propositions The mission of Modern Food Processing is to spread the technology culture. We offer you an opportunity to participate in this endeavour by publishing the best technology ideas. Technology developers/sellers are invited to furnish the techno-commercial details (with environmental benefits, if any) for publication in the Technology Transfer column of Modern Food Processing. R&D organisations, technical consultancy organisations and individuals assisting small and medium enterprises may send the relevant literature, indicating the scope & services and the areas of specification. Contact: Modern Food Processing Infomedia 18 Limited, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai 400 028. Tel: 022-3024 5000, 3003 4672 z Fax: 022-3003 4499 z Email: spedit@infomedia18.in

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Modern Food Processing | July 2011


TECHNOLOGY TRANSFER

Technology Requested Coconut milk beverage

Food preservation

An Indian entrepreneur is interested in acquiring the technology for producing & processing coconut milk beverage. Areas of application Food processing industry Forms of transfer Consultancy

A Thailand-based food and fruit preserved trading firm is looking for efficient technology to extend the shelf-life and preserve food and fruit. Areas of application Food processing industry, confectionary industry, pastry industry Forms of transfer Others

Corn processing An Indian company is looking for a complete proposal/project report to set up a dry milling corn processing plant in Andhra Pradesh. Targeted finished product is tinned corn, pop corn, corn flakes etc. It is also interested to import similar kind of plant & machinery to set up the same in India. Areas of application Corn processing industry Forms of transfer Others

Extruder pilot plant An Indian company is seeking the extruder pilot plant for manufacturing processed cereal-based weaning food. Areas of Application Infant food, supplementary food, weaning food Forms of transfer Others

Food processing equipment An Indian company is seeking technology and equipment for processing of fruits, vegetables and other related products. Area of application Food processing industry Forms of transfer Others

Fruit drinks-doy pack A firm from UAE is interested in acquiring the technology for manufacturing fruit juices and drinks using optimum formulation technology. The firm needs technology providers, consultants and price quotes for the project based on turnkey & know-how. Areas of applications Food processing industry Forms of transfer Others

Juice and food processing A company based in the UAE proposes to establish a food processing plant that would help process fruit juices, jam/jelly, juice concentrates & pulp. Through this plant, the company also wishes to obtain valuable by-products like cattle feed, fertiliser and raw materials for plywood. Areas of application Food processing industry Forms of transfer Others

Rice husk ash to silica precipitates An Indian company is seeking the technology to convert rice husk ash

into some useful matter like silica precipitate, as the rice husk is rich in silica content. Areas of application Agro-based mills, which burn rice husk for internal purposes Forms of transfer Others

Spice grinding and processing plant An Indian firm is seeking to set up a spice plant and requires turnkey project consultants for the same. Areas of application Food processing industry Forms of transfer Others

Virgin coconut oil production A Thai entrepreneur is interested in acquiring the technology for production of virgin coconut oil. He has an abundant supply of coconuts and plans to set up a coconut oil production line with technical cooperation from technology providers. Areas of application Food processing industry Forms of transfer Others

Xylitol technology A company based in Thailand is seeking the technology for producing gum by utilising maize-waste. Areas of application Food industry Forms of transfer Others

Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, United Nations - Asian and Pacific Centre for Transfer of Technology (APCTT), APCTT Building , C-2, Qutab Institutional Area, New Delhi 110 016 Tel: 011 - 2696 6509, Fax: 011 - 2685 6274, Email: krishnan@apctt.org, Website: www.apctt.org For more information on technology offers and requests, please log on to www.technology4sme.net and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interaction between buyers and seekers of technologies across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.

July 2011 | Modern Food Processing

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BOOK SHELF

Frying of food Edited by: Dimitrios Boskou and Ibrahim Elmadfa Price : ` 7,600

This reference book elaborates the changes that occur in biologically active constituents while frying of food. It also covers the effects of such changes on the stability, performance and nutritive value of frying oil. Apart from this, it has new, updated information on the presence of oxidation retardants and the stabilisation of frying oils by novel antioxidants obtained from natural sources. Relevant research data on oxidation, natural antioxidants & antioxidant vitamins, oxidative stress, reactive species and healthier frying oils is provided. This second edition draws on contributions from pioneers in their fields that explore questions thereby compiling information in a concise manner, regarding frying of food.

Encylopedia of dietary supplements This book is a compilation of peer reviewed, objective entries which includes exhaustive information regarding basic chemical, preclinical and clinical data of many over-the-counter supplements such as the major vitamin & mineral micronutrients, single herbs & botanicals, phytochemicals and other bioactive preparations. Each entry is elaborated with regard to its nomenclature, general description, biochemistry, synthesis, physiological effects, deficiency disorders, usage and also a paragraph on its brief history & discovery. This book will be of utmost importance for healthcare professionals, researchers as well as educated, well-informed, healthconscious consumers.

Edited by : Paul M Coates, Marc R Blackman, Gordon M Cragg, Mark Levine, Joel Moss, Jeffrey D White Price : ` 24, 000

Wisdom Book Distributors, Hornby Building, 1st floor, 174, D N Road, Mumbai 400 001 Tel: 022-2207 4484/6631 8958, Telefax: 022-2203 4058, Email: thadam@vsnl.com

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Modern Food Processing | July 2011


PRODUCT UPDATE

Handy coder/marker

Screw blancher

Process Instrumentation & Controls offers handy coder/marker. This is a hand operated coder that can be used to mark/code on corrugated cartons, plywood, wooden crates, paper bags, cement, fertiliser bags, leather, cloth, etc. This is a light weight & hand-held coder reliable for continuous & prolonged use and is extremely sturdy. The handy coder comes in various sizes and has the springreturn arrangement. This has separate rollers (which hold the ink) and the type of ink the rollers has, depends on the coding requirement (non-porous/porous). The stereo sets are grooved types and come in various sizes. Each set of stereo (types) contains a set of letters, alphabets and special characters for marking. This is a reliable and versatile coding/stamping machine and is a very innovative system designed with criteria of hand operated system used for a variety of applications in secondary packaging. It is easy to operate, durable and economical.

Filtron Engineers offers screw blancher with discharge screw. The blancher handles the product very gently, conveys and improves the product yield. Blanching is done by hot water at required temperature and accordingly controls are provided. Hot water circulation is done by a pump and is distributed at several points for uniform temperature. A filter is provided at the suction of the pump. The blancher has removable cover along the full length at the top. The drives of screw shaft and the discharge screw are driven by geared motor with variable frequency drive. Its speed can be adjusted to balance the time. The screw also has false cover of perforated sheet to ensure that floating mangoes are held down. Besides, it has temperature control system and its heat transfer system optimises product quality. It also offers easy access for cleaning.

Process Instrumentation & Controls Vadodara - Gujarat Tel: 0265-235 7228, Fax: 0265-235 5429 Mob: 098251 39846 Email: batchprinting@yahoo.com

Axial flow fan Vacunair Engineering offers an axial flow fan. To achieve high efficiency this axial flow fan has a defined hub ratio of 71 to 25 for a given capacity, pressure and speed. This is available in 22 sizes from 225 to 2500 mm in each type. Drive available for direct mounting/vee belt drive. The impeller blades are adjustable type and rest at designed angle to suit capacity & in series for higher pressure. The impellers are made or aerofoil profile from cast aluminium alloy. Bifurcated type fan is available for handling corrosive gases. The range covers fans in capacity up to 3,00,000 m3/hr and pressure up to 100 mm of WG. Vacunair Engineering Co Pvt Ltd Ahmedabad - Gujarat Tel: 079-2291 0771, Fax: 079-2291 0770 Mob: 098240 36375 Email: info@vacunair.com

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Filtron Engineers Ltd Pune - Maharashtra Tel: 020-2433 8642, Fax: 020-2433 7913 Email: filtron@pn3.vsnl.net.in

Coffee maker Fresh & Honest CafĂŠ offers sleek, portable, sophisticated and easyto-use coffee machine Blue LB 850 Lavazza from Italy. The machine is ideal in rooms & hotel suites and works on the patented capsule technology. These capsules contain ground coffee powder, packed in inert atmosphere and sealed to lock the freshness & aroma. The coffee maker is a classical gift for every coffee connoisseur as one can surely brew the finest Italian espressos, lattes and cappuccinos. Consumers just need to pop in a coffee capsule & press a button, and have the favourite cup of authentic espresso ready. The Lavazza LB 850 is not only perfect for hot coffee but one can beat the heat this summer with variety of cold coffees by chilling the cup of espresso and blending it with scoops of ice cream/ milk/ whipped cream. Fresh & Honest CafĂŠ Ltd Chennai - Tamil Nadu Tel: 044-2462 2595, Fax: 044-2462 2596 Email: info@lavazza.co.in


PRODUCT UPDATE

Can seamer Shini-I Machinery Works offers S-M446 automatic irregular can seamer with clincher, which is specially designed for irregular can closing. Filled can is fed forward through a timing screw and a turret to meet with end. Clinching chuck and two clinching rollers push food down and clip end & can body together. Then, clinched can is carried by a turret and chain to enter seaming station. Four seaming rollers undertake seaming operation. A concise seaming head with adjustable chuck set makes seaming quality meet international standards. Each seaming arm is controlled by an individual seaming cam and a copy disc is used to guide rollers turn accordingly. This has simple structure and multiple safety devices, is easy to operate and maintain. SHIN-I Machinery Works Co Ltd Taichung - Taiwan Tel: +886-4-2623 8181 Fax: +884-4-2623 2129 Email: shinican@ms15.hinet.net

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PRODUCT UPDATE

Chocolate moulding machine

Food slicing machine

Varsha Engineering offers automatic chocolate moulding machines with the latest technologies. It is most suitable to produce solid chocolate bars, with or without centre cream and nuts filling. These machines offer excellent performance and have high durability. The moulding machine is user friendly with three-shift operation, low maintenance cost, modular design, compact size with attractive body, easy to operate, cost-effective with high efficiency with speed of 15 moulds per minute. These ‘VEC’ chocolate moulding machines are available in two models : ‘VEC-M-300’ and ‘VEC-M-450’. These two models are accommodated with the mould size of 300 mm X220 mm X30 mm and 450 mm X220mm X30mm. ‘VEC’ Chocolate moulding machine works with the pneumatically operated suction and injection method. The machine consists of mould pre-heaters, one shot depositor, vibration section, multitier cooling tunnel with suitable chiller unit for freezing the moulded chocolate, inbuilt hot water circulation system, and automatic chocolate de-moulding station.

Global Technology offers food slicing machine manufactured by Weber, Germany. It processes sausage, ham, meat and cheese. This slicing machine can be extended to form automatic processing line that includes feeding, scanning, cutting, portioning, weighing, sorting, buffering and automatic transport in packaging machine. It slices up to 2.5 tonne of sausage or cheese per hour, which is the equivalent of 8,000 slices per minute. The ‘Slicer 904 MCS’ with overlapper joins the portions cut next to each other and places them on top of each other. The portions are then fed into the packing machine on a fully automatic basis. The machine is

Varsha Engineering Co Hyderabad - Andhra Pradesh Mob: 093965 27204, Fax: 040-27267888 Email: vecsystems@gmail.com

equipped with the ‘Pac-Drives C400’ and ‘C600’ for all motion control, logic and technology functions in the slicer. Up to 17 frequency inverters, 100 digital inputs & 100 digital outputs, the check weigher and the optical weigher are networked via a CAN network over approximately 50-m length. It is provided with 20 seven-digit weight displays, which indicate the package weight and are located above the packaging machine, where the machine operator can check whether to add or take off slices. Global Technology Mumbai - Maharashtra Tel: 022-6699 5218, Fax: 022-2822 6570 Email: info@globaltechnology.org.in

Fluid bed dryer Aerotherm Systems offers fluid bed dryer. This has a batch capacity of 15 kg to 500 kg. The digital temperature indicator controller gives accurate temperature control. Control action can be on-off or PID as per control accuracy required. Container of fluid bed dryer is made out of MS / SS304 / SS316 / aluminium as per requirement. The perforated sheet & fine wire mesh screen is provided at the bottom for proper air distribution. Flame-proof & spark-proof version is also available. Heating can be electrical/thermic fluid or steam radiator/oil fired hot air generator. Aero Therm Systems Pvt Ltd Ahmedabad - Gujarat Tel: 079-2589 0158, Fax: 079-2583 4987 Mob: 098250 08720 Email: contact@aerothermsystems.com

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PRODUCT UPDATE

Sweet (mithai) making machine

Cooking mixer

Solar Arks offers sweet (mithai) making machine. This machine is equipped with a continuously rotating vessel. A scrapper attached with a Teflon blade scrapes the bottom of the vessel, while the burners provide heat from beneath. The colour, taste and heat of the sweets can be controlled by control valves fixed in the machine. It is possible to adjust the rotation speed of the vessel, which allows the user to carry out the process as per the requirement. The product can be easily removed by tilting the vessel manually or automatically. These machines are also provided with digital temperature indicators and controllers, which could give a precise control over the product quality. This machine is used to make products such as khoa, rabadi/ basundi, malai pedha/malai burfi, kaju katali/kaju roll, besan laddoo, etc.

Tricon offers cooking mixers from Stephan, Germany. These mixers perform automated processes via PLC, which include mixing, dispersion, de-aerating (vacuum), indirect steam cooking and jacket cooling. Significantly shorter batch times are possible resulting in tremendous savings in energy and time. The advantages offered by the mixers are minimum space, the tilted vessel design ensures easy filling & emptying of vessel, the rotating scraper optimises mixing, prevention of oxidation, retention of flavours & colours, easy operation & cleaning . These cookers are ideal for cold & hot process – frying of onions/spice pastes, currys, meat, poultry, ketchup, pizza sauces, dressing, mayonnaise, marinades, baby food, hommus, saag/spinach pastes, chilly sauces, soups, rice and vegetables. These are available in 400, 800, 1,200 ltr sizes corresponding capacities 800,1,600 and 2,400 litrs/hr. The company also offers cookers in models KM, UM/SK and VMC with emulsion process.

Solar Arks Kolhapur - Maharashtra Tel: 0231-267 2486 Mob: 098222 06545 Email: info@solararks.com

Tricon Pune - Maharashtra Tel: 020 -2565 2205/2451, Mob: 098901 92832 Email: triconfood@gmail.com

Pasteurising dosing system JohnsonDiversey India offers intelligent programmable dosing system called pasteurising dosing system. This system is designed to feed both the chemicals (diver guard B810 - corrosion inhibitor and diver guard B400 – biocide gel for controlling microbes) with five tanks dosing system in the pasteurising machine. It is capable to handle toxic and highly corrosive chemicals in a safe way. This system comes with fully automated programmable system with secured inbuilt system, which allows the operator to operate using a password code. Daily dosing of the chemicals can be done at fixed intervals. It is provided with reverse chemical pumps mechanism that ensures safe handling during maintenance. This system is safe to handle due to better water flushing technique and low voltage usage. One of the features include predefined quantity for each tank. Manual priming, flushing and dosing options allow checking the system status. This system helps save water wastage by increasing the life of the water from 7 days to 21 days. JohnsonDiversey India Pvt Ltd Mumbai - Maharashtra Tel: 022-5644 4222/4267, Fax: 022-5644 4223 Mob: 098205 38478 Email: boshudhara.m@johnsondiversey.com

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Product Inquiry Card

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PRODUCT UPDATE

Fried type extruder Malik Engineers offers fried type extruder (medium shear type) suitable for producing fried type corn collets or curls from de-germinated corn meal or grits. The extruder consists of a horizontal auger screw driven through a geared motor to transport the moisturised corn raw-material. Due to its special design it is suited for producing only kurkure type product or curls. The screw continuously feeds between a stator (fixed) brass plate and rotating brass plate spinning at high speed by a separate high power motor. The shear applied to the material is determined by the speed of rotation of feed screw, the rotor spinning speed and the gap between the two brass plates. Due to friction and mechanical working of corn material, high shear is applied to raw materials which cooks them around 120째C and converts the rawmaterial to plasticised mass or dough. The length of product can be controlled by varying the knife speed. The width (thickness) of product can be varied by adjusting the gap between the two bronze plates. The rotor is driven through high power AC motor of 30 HP and feed screw is driven through geared motor with 5 HP power. A large capacity hopper is provided above the feed screw to hold the moisturised corn meal/grits. The wet product is transported via elevators/conveyors through downstream equipment, viz, sifter (separator) to separate crushing and small pieces/incomplete expanded material from properly sized collets. The fryer helps in removing the excess moisture and final expansion. Malik Engineers Thane - Maharashtra Tel: 0250-239 0839 Fax: 022-2883 0751 Email: info@malikengg.com

Vibratory separator Guan Yu offers a wide range of separators / sifters. These are widely used in industries such as foodstuff, ceramics, pharmaceuticals, chemicals, bio-chemicals, electronics, plastics, grinding, water-treatment, recycling, etc. The company also offers specialised machinery and technical solutions that meet specified demands of the customers. Guan Yu Machinery Factory Co Ltd Chang-Hua Hsien - Taiwan Tel: +886-4-896 5198 Fax: +886-4-896 3598 Email: tracy.yen@guan-yu.net

July 2011 | Modern Food Processing

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An invite that rewards as well...

Dear Reader, ‘Modern Food Processing’ solicits original, well-written, application-oriented, unpublished articles that reflect your valuable experience and expertise in the food processing industry. You can send us Technical Articles, Case Studies and Product Write-ups. The length of the article should not exceed 3000 words, while that of a product write-up should not exceed 200 words. The articles should preferably reach us in soft copy (either E-mail or a CD). The text should be in MS Word format and images in 300 DPI resolution & JPG format. The final decision regarding the selection and publication of the articles shall rest solely with ‘Modern Food Processing’. Authors whose articles are published will receive a complimentary copy of that particular issue and an honorarium cheque. Published by Infomedia 18 Limited , ‘Modern Food Processing’ is the leading monthly magazine exclusively meant for producers and user fraternities of the food processing industry. Well supported by a national readership of over 80,000 and our strong network of 26 branch offices across India, this magazine reaches out to key decision makers among the Indian manufacturers of food processing products, machinery and allied sectors. Brought out in association with Hong Kong-based Ringier Trade Publishing Ltd (one of the world’s largest trade publishing houses with more than 200 special interest titles and offices in every major country), it ensures that advertisers are able to promote their products and services across the globe at no extra cost. So get going and rush your articles, write-ups, etc… Thanking you, Yours sincerely,

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PRODUCT UPDATE

Wrapping machine Pacwel Equipments offers Model PE 108 pillow pack wrapping machine for hard-boiled candy. It is used for packing foodstuff, and can pack up to 1,000 packs per minute depending on the product and its packing material. It can be connected to a single phase or three-phase power supply. It is provided with a vibratory feeder, which takes the candies from the SS hopper, then the chute removes the dust & broken pieces and feeds the desired candies to the detachable disc, which has the precise shape of candies and goes to the lug conveyor. The wrapping material released from the feed unit, passes through the rollers where the photocell mark is constantly monitored. The film makes a continuous tube in which the lug conveyor positions the candies. This continuous tube is sealed and guided by pairs of pulling and sealing rollers. After this process, the cross-sealer seals the individual packs and a zigzag knife (fixed inside the cross-sealer) separates the individual pack or gives perforation as desired. Pacwel Equipments Mumbai - Maharashtra Tel: 022-2560 3491, Fax: 022-2568 8916 Email: pacwel@bom7.vsnl.net.in

Powder mixing equipment Toshniwal System and Instruments offers powder mixing equipment to handle solid, powder, flaky materials, etc. Low-power consumption and short time operation with reduced maintenance cost are the main advantages of this mixing equipment. Since it can handle solid, powder and flaky materials, it is widely used in applications like food, animal feed, construction, chemical, refractory industry, etc. Apart from homogenous mixing, it also helps in achieving the desired technical performance in the final product and its subsequent application. Other products of the company include measurement instruments, vacuum pumps, oil purification plants, turbo molecular pumps, etc. Toshniwal Systems & Instruments (P) Ltd Chennai - Tamil Nadu Tel: 044-2644 5626/8983, Fax: 044-2644 1820 Email: sales@toshniwal.net The information published in this section is as per the details furnished by the respective manufacturer/distributor. In any case, it does not represent the views of

Modern Food Processing

July 2011 | Modern Food Processing

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PRODUCT INDEX Sl. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 22 21 23 24 25 26 99 27 28 29 30 31 32 33 34 35 94 36 37 38 39 40 41 42 43 44 45 46 48 47 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66

Product

Pg. No.

Accelerated ageing test ....................... 27 Acoustic enclosure..................................... 44 Air cooler .................................................... 5 Almond cutting machine........................... 23 Ammonia liquid chiller ................................ 6 Animal feed technology .............................. 9 Automatic scrubber drier........................... 33 Axial flow fan...................................... 74, 85 Biodiesel ............................................... 27 Blower....................................................... 85 Boiler......................................................... 81 Brewing....................................................... 9 Brine chiller ............................................... 81 Bulk milk cooler........................................... 6 Burner ....................................................... 81 Butterfly valve.............................................. 6 Can seamer .......................................... 75 Carpet cleaning machine ........................... 33 Centrifugal air blower................................ 85 Chapati machine ....................................... 23 Chocolate moulding machine .................... 76 Chocolate/cocoa machine............................ 9 Chorafali making machine......................... 23 Chow making machine.............................. 23 Cleaning section equipment ........................ 9 Coffee maker............................................. 74 Cold dried fruits & vegetables ................... 21 Colour masterbatch ................................... 37 Colour sorting machine ............................... 9 Compositional & trace metal analysis ........ 27 Compressor ............................................... 85 Conveyer belt ...................................... 29, 78 Conveying blower...................................... 85 Cooking mixer ........................................... 78 Corrugated tube heat exchanger .............. BIC Counters & power supplies........................FIC Coupling ................................................... 51 Dairy machinery ..................................... 6 Dairy plant ................................................ 43 Daliya making machine ............................. 23 Door.......................................................... 75 Drawer magnet ................................... 23, 85 Dry vane pump ......................................... 44 Dust collector system................................. 85 Dust control door...................................... 75 Electromagnetic feeder........................ 85 Encoder.....................................................FIC Evaporating unit.......................................... 5 Exhibition - Analytica Anacon India ........... 69 Exhibition - Engineering Expo.................... 87 Exhibition - FI India 2011 .......................... 83 Exhibition - Food & Bev Tech 2012 ........... 67 Exhibition - India FoodEx 2011.................. 77 Extruded product ........................................ 9 Extruder for papad machine ...................... 23 Failure analysis..................................... 27 Filler compositional analysis....................... 27 Filter............................................................ 4 Filteration separation solution ..................... 4 Filtration equipment .................................. BC Filtration system ........................................ BC Fire tube type package IBR steam boiler .... 81 Flexible transparent PVC strip door............ 75 Flour milling ................................................ 9 Fluid bed dryer .......................................... 76 Food analysing & testing machine............. BC Food slicing machine................................. 76 Forced convection unit air cooler ................ 5

Sl. No. 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 95 96 97 98 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 123 121 122 124 125 126 127 128 129 130 131 132 133 134 135 136

Product

Pg. No.

Fried type extruder .................................... 81 Fuel burner................................................ 85 Fuels - diesel ............................................. 27 Gas chromatography/mass spectrometer ...... 73 Gases ........................................................ 27 Gear oil ..................................................... 27 Gear pump................................................ 59 Grain handling system................................. 9 Gravy making machine .............................. 23 Grill magnet .............................................. 85 Grinding & dispersion.................................. 9 Gyratory screen ......................................... 85 Hammer machine................................. 23 Handy coder/marker .................................. 74 Heat resistant door.................................... 75 High pressure cleaner ................................ 33 High speed servo driven machine .............. 53 Hopper magnet......................................... 85 Hot air & water generator ......................... 81 Impact pulveriser ................................. 23 Industrial control & sensing device ............FIC Industrial cooling system ........................... 81 Industrial door........................................... 75 Industrial pump......................................... 51 Industrial type unit air coller........................ 5 Inverter/variable frequency drive ................FIC Juicer .................................................... 23 Level controller ................................... FIC Liquid food processing .............................. BC Liquid ring vacuum pump ......................... 85 Loading arm system .................................. 51 Lubes (engine oil) ...................................... 27 Magnetic equipment ........................... 85 Magnetic plate .......................................... 85 Magnetic trap ........................................... 85 Masala mill................................................ 23 Material identification ............................... 27 Mathiya making machine .......................... 23 Measuring & monitoring relay for 1 PH/3 PH ... FIC Metal separation system............................ 63 Metallography ........................................... 27 Mini dal mill.............................................. 23 Mini pulveriser with circulating system ...... 23 Mixer grinder............................................. 23 Mixture for papad machine ....................... 23 Motion control ..........................................FIC Multi axis motion controller ...................... 53 Multi chamber pulveriser ........................... 23 Multi fuel fired IBR steam boiler ................ 81 Multistage centrifugal air blower............... 85 Noodle making machine...................... 23 Nozzle ....................................................... 51 Oil milling............................................... 9 Oil/coolant cooler ...................................... 81 Oil/gas firing equipment............................ 85 Packaging machine .............................. 39 Packaging solution ...................................... 3 Pallet ......................................................... 76 Panel air-conditioner ................................. 81 Panipuri machine....................................... 23 Papad making machine ............................. 23 Pasta making machine................................. 9 Pasteurising dosing system ........................ 78 Petrol & fuel oil ......................................... 27 Photo electric sensor .................................FIC Piston pump............................................. BIC Plastic pellet ................................................ 9 Plate heat exchanger ................................... 6

Sl. No. 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 191 190 192 193 194 195 196 197 198 199 200 201 202 203 204 205

Product

Pg. No.

Plug valve.................................................... 6 Pneumatic conveying system ..................... 85 Pneumatic valve........................................... 6 Polymer characterisation............................ 27 Portable loader.......................................... 85 Pounding machine .................................... 23 Powder mixing equipment......................... 85 Pressure sensitive paper & film label............ 3 Process tank ................................................ 6 Programmable logic controller...................FIC Programmable terminal .............................FIC Proximity sensor ........................................FIC Pump ......................................44, 55, 59, 85 Pumping filtering unit ............................... 85 PVC strip door........................................... 75 Rail tanker .............................................. 6 Rapid food testing kit................................ 57 Rare earth tube ......................................... 85 Receptacles................................................ 51 Refrigerant pump ........................................ 6 Refrigeration................................................ 6 RFID ..........................................................FIC Rice milling equipment................................ 9 Roots blower ....................................... 44, 55 Rotary gear pump ..................................... 59 Safety door .......................................... 75 Safety light curtain ....................................FIC Screw blancher.......................................... 74 Screw compressor ....................................... 6 Self adhesive tape ..................................... 75 Side channel blower .................................. 85 Sight flow meter ....................................... 51 Silent operation......................................... 53 Single disc machine................................... 33 Special refrigeration equipment................. 81 Spice mill .................................................. 23 Steam boiler.............................................. 81 Stirrer ........................................................ 23 Sweeper .................................................... 33 Sweet (mithai) making machine ................ 78 Switching relay ..........................................FIC Tanks & silos .......................................... 6 Temperature controller ..............................FIC Testing ...................................................... 27 Thermal processes ....................................... 9 Thermic fluid heater .................................. 81 Timer.........................................................FIC TPU masterbatch ....................................... 37 Transmission fluid...................................... 27 Trim handling system ................................ 85 Twin lobe root blower............................... 55 Two stage vacuum pump.......................... 55 Universal type unit air cooler ................ 5 Vacuum booster pump ........................ 44 Vacuum cleaner......................................... 33 Vacuum system ......................................... 44 Vane damper ............................................ 85 Vegetable cutting machine........................ 23 Ventilator .................................................. 75 Vermicelli making machine........................ 23 Vertical non-IBR oil fired steam boiler ....... 81 Vibration motor......................................... 85 Vibratory separator.................................... 81 Vision sensor .............................................FIC Water chiller......................................... 81 Water ring vacuum pump ...........................55, 85 Water wall membrane panel IBR steam boiler ... 81 Wood fire four pass thermic fluid heater... 81 Wood fire thermic fluid heater .................. 81

BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover

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Modern Food Processing | July 2011


ADVERTISERS’ LIST

Advertiser’s Name & Contact Details

Alok Masterba`tches Ltd

Pg No

37

59

3

81

Jas Enterprises

9

Jaykrishna Magnetics Pvt Ltd

T: +91-80-22890000 E: mallikarjuna.s@buhlergroup.com W: www.buhlergroup.com

Confederation of Indian Industry 67

Mech-Air Industries

T: +91-22-24931790 E: saurabh.rajurkar@cii.in W: www.foodbev.in

33

T: +91-22-66444222 W: www.diversey.com

Engineering Expo

87

T: +91-9819552270 E: engexpo@infomedia18.in W: www.engg-expo.com

Everest Blower Systems

44

51

P.P.I. Pumps Pvt Ltd

5

Pall India Pvt Ltd T: +91-22-67995550 E: vikram.mahapatra@pall.com W: www.pall.com

Guan Yu Machinery Factory Co., Ltd. BC

Perkinelmer India Ltd

T: +886-4-896-5198 E: guanyeu@ms39.hinet.net W: www.guan-yu.net

T: +91-22-33261750 E: Jayant.dharma@perkinelmer.com W: www.perkinelmer.com

29

T: +91-422-2627879 E: habasit.iakoka@habasit.com W: www.habasitiakoka.com

Plast World T: +91-9376128372 E: plastworld1@rediffmail.com W: www.stripdoor.co.in

63

T: +91-20-26741012 E: makarand.mandke@se-so-tec.com W: www.se-so-tec,com T: +91-124-3940400 E: babita.rawat@schneider-electric.com W: www.schneider-electric.co.in

57

T: 91-22-43560400 E: foodkit@shahbros.com W: www.shahbros.com T: +91-80-27971322 E: gupta@shivatec-india.com W: www.shivatec-india.com

Siemens Ltd

35

W: www.siemens.com/sensorsystems

21

77

39

FIC

55

T: +91-79-25832273 E: sales@ppipumps.com W: www.ppipumps.com

T: +91-79-27910993 E: fxmultitech@gmail.com W: www.fxmultitech.com

Habasit Iakoka

85

T: +91-80-40726400 E: in_enquiry@ap.omron.com W: www.omron-ap.com

T: +91-44-42083536 E: sales@fecindia.com W: www.fecindia.com

FX Multitech Pvt Ltd

Omron Automation Pvt Ltd

Pg No

Shiva Analyticals (India) Limited 27

T: +91-20-66011001 E: marketing@nichrome.com W: www.nichrome.com

T: +91-11-45457777 E: info@everestblowers.com W: www.everestblowers.com

Fluid Energy Controls Inc

23

T: +91-22-26682045 E: info@indiafoodex.com W: www.indiafoodex.com

Nichrome India Ltd

S+S Separation And Sorting Technology Gmbh

Shah Brothers

T: +91-265-2280017 E: info@freshnpure.net W: www.freshnpure.net

Media Today Pvt Ltd

Advertiser’s Name & Contact Details

Schneider Electric India Pvt Ltd 17

Indo-German Chamber Of Commerce 69

T: +91-79-22970452 E: info@jkmagnetics.com W: www.jkmagnetics.com

Diversey India Pvt Ltd

6

T: +91-79-22743454 E: info@jasenterprise.com W: www.jasenterprise.com

T: +91-79-25894701 E: info@balkrishn.com W: www.balkrishn.com

Buhler (India) Pvt Ltd

IDMC Limited

T: +91-11-47168888 E: tanu@indo-german.com W: www.analyticaindia.com

T: +91-124-2215581 E: lpm.in@ap.averydennison.com W: www.enhanceyourbrand.com

Balkrishna Boilers Pvt Ltd

BIC

T: +91-2692-225399 E: idmc@idmc.coop W: www.idmc.coop

T: +91-2752-241479 E: anivarya@sancharnet.in W: www.anivaryapumps.com

Avery Dennison India Pvt

HRS Process Systems Ltd

Pg No

T: +91-20-66047894 E: info@hrsasia.co.in W: www.hrsasia.co.in

T: +91-11-41612244 E: sales@alokindustries.com W: www.alokmasterbatches.com

ANI Engineers

Advertiser’s Name & Contact Details

4

73

Sintex Industries Ltd

76

T: +91-2764-253500 E: pallets@sintex.co.in W: www.sintex-plastics.com

Sreelakshmi Traders

75

T: +91-44-24343343 E: sreelakshmitraders@gmail.com W: www.sreelakshmitraders.com

SSP Pvt Limited

43

T: +91-129-4183700 E: info@sspindia.com W: www.sspindia.com

UBM India Private Limited

83

T: +91-22-66122600 E: fiindia@ubm.com W: www.ingredientsnetwork.com/india

Ultraplast Chainbelts Pvt Ltd

78

T: +91-129-4113187 E: info@ultraplast.in W: www.ultraplastindia.com

V S International

53

T: +91-129-2254165 E: info@vspackit.com W: www.vspackit.com

Vacunair Engineering Co Pvt Ltd 85 T: +91-79-22910771 E: info@vacunair.com W: www.vacunair.com

75

Werner Finley Pvt Ltd

81

T: +91-80-23289889 E: info@wernerfinley.com W: www.wernerfinley.com Our consistent advertisers

88

Modern Food Processing | July 2011


Registration No: MH / MR / WEST / 232 / 2009-2011; RNI No: MAHENG / 2008 / 25262 WPP LICENCE No: MR / Tech / WPP – 356 / West / 2011 Allowed To Post At Patrika Channel Sorting Office, G.P.O., Mumbai 400 001. rd th Date of Mailing 3 & 4 of Every Month Issue. Date Of Publication: 28th of Every Month

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Modern Food Processing - July 2011