Page 1

INDIA’S FIRST MAGAZINE FOR THE AUTOMOTIVE AFTERMARKET

52 Pages `50

Vol. 1 No. 11 May 2012

SPECIAL REPORT

Wurth Group

SPECIAL REPORT Mahindra First Choice

INTERVIEW

Hitesh Mehta, AkzoNobel

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EDITORIAL Energise The Value Chain ONE of the popular adages in the country goes like this—three wells were dug for water but in vain, as two did not come up well, and one did not have water. So the purpose of getting water could not be addressed. You may wonder what I am trying to say through this adage! This is what majority of customers, irrespective of the products, experience in the country as they do not get their due satisfaction in aftersales service from either the authorised service centres, third party service centres or the unorganised service centres, barring a few. The situation is the same across all segments, be it white goods, be it gadgets or vehicles. The dissatisfaction levels vary depending up on the technical features of the products. And it is exactly the same way that the vehicle owners feel about servicing their vehicles. The dissatisfaction levels are high among customers of passenger cars and two-wheelers, while it is at a ‘reasonable’ level with the customers of commercial vehicles. The differential is because of the awareness levels of the users on the vehicles and its mechanisms. Nevertheless, although the authorised service centres and third party garages offer genuine parts, the servicing part of the game plays spoil sport. The risk of using counterfeit products is high in the unorganised garages, though some users prefer them. The sale of a vehicle is just one aspect in the life of the vehicle, with very limited time spent during the process. It is just one instance. However, it is the aftersales service that continues to stay connected with the customers till the end of the life of the vehicle. Though the third-party multi-brand service centres and the vehicle manufactures strive to retain customers through the authorised service centres, the intent takes a beating with poor service. And this is due to lack of training among other things, to employees of these organisations. Unless every element of the service is tweaked and every employee of the service centre is made responsible, the customer satisfaction index will not soar. The going will be good as long as there is demand. Offering quality service and value for money will help these organisations to retain customers well. In this issue, the cover story is on CNG, the preferred fuel, though not available across the country. We spoke to few players to give you a perspective. We have introduced a new ‘Product Enquiry and Sourcing’ service for our readers. You can search and source products flashed in our magazine or email communications easily. All you need to do is to send us an SMS at 51818 stating your requirement or write to us at b2b@ infomedia18.in. On doing so, your query will be processed instantaneously and you can expect a response on priority. Wishing you much pleasure reading. Do send us your feedback.

T. Murrali t.murrali@infomedia18.in

MAY 2012 AFTERMARKET

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NEWS

CONTENTS NEWS

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13

14

17

10 Sony Xplods market with AV receivers 12 JK Tyre’s strategic initiative to provide tyre care solutions 13 Audi India to expand dealer network 14 VW steps-up national network expansion 17 Volvo initiative lends edge to Chennai showroom 26

COVER STORY 20 Recharging The Drive Aftermarket examines wider adoption of CNG/LPG that may kick-start technology and distribution related innovations for alternative fuels

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IN CONVERSATION 26 On-time delivery and uninterrupted material availability are the key INDIA’S FIRST MAGAZINE FOR THE AUTOMOTIVE AFTERMARKET

25 48 Pages `50

Vol. 1 No. 11 May 2012

31

SPECIAL REPORT

Wurth Group

SPECIAL FOCUS Mahindra First Choice

Brought to you by

TECHNOLOGY 25 Innovation proves jammer to vehicle theft crimes

SPECIAL REPORT 31 Wurth has planned capacity expansion and a training programme with IGTC

INTERVIEW

Hitesh Mehta, AkzoNobel

Auto Monitor

Cover Design Varuna Naik Mahesh Talkar

MAY 2012 AFTERMARKET

7


FOUNDER & EDITOR, NETWORK 18 Raghav Bahl PRESIDENT & EDITORIAL DIRECTOR, TV 18 Senthil Chengalvarayan EDITOR T. Murrali EDITORIAL ADVISORY BOARD Vishnu Mathur, Director General, SIAM Vinnie Mehta, Executive Director, ACMA SP Shah, Director General, FADA EDITORIAL TEAM Abhishek Parekh, Features Editor Nandita Rohit Kapadia, Senior Copy Editor SENIOR CORRESPONDENT Nabeel A Khan CORRESPONDENTS Bhargav TS ASSISTANT ART DIRECTOR Varuna Naik SENIOR DESIGNER Mahesh Talkar CHIEF PHOTOGRAPHER Mexy Xavier PHOTOGRAPHERS Neha Mithbawkar, Senior Photographer Joshua Navalkar BUSINESS CONTROLLERS Akshata Rane, Pukha Dhawan, Lovey Fernandes

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Printed by Mohan Gajria and published & edited by Lakshmi Narasimhan on behalf of Infomedia 18 Limited Editor: T. Murrali Printed at Infomedia 18 Ltd, Plot no.3, Sector 7, off Sion-Panvel Road, Nerul, Navi Mumbai 400 706, and published at Infomedia 18 Ltd, ‘A’ Wing, Ruby House, J. K. Sawant Marg, Dadar (W), Mumbai - 400 028. AUTO MONITOR is registered with the Registrar of Newspapers of India under No. 67827/98. Views and opinions expressed in this publication are not necessarily those of Infomedia 18 Limited. Infomedia 18 Limited reserves the right to use the information published herein in any manner whatsoever. While every effort has been made to ensure accuracy of the information published in this edition, neither Infomedia 18 Ltd nor any of its employees accept any responsibility for any errors or omission. Further, Infomedia 18 Ltd does not take any responsibility for loss or damage incurred or suffered by any subscriber of this magazine as a result of his/her accepting any invitation/offer published in this edition. No part of this publication may be reproduced in any form without the written permission of the publisher. All rights reserved.

MAY 2012 AFTERMARKET

9


NEWS

Sony Xplods market with AV receivers Our Bureau

SONY recently launched four new Xplod AV receivers for in-car entertainment aimed at greater connect ivity to drivers with enhanced iPod/iPhone control, with wide range of smart phone and USB connect ivity options. The new passenger application control allows users to connect an iPod or iPhone via USB to display their favourite TV shows, movies, and compatible applications onscreen. Bluetooth connectivity on the XAV-701BT, XAV-601BT and XAV-64BT with an external microphone completes the package, enabling hands-free calling while driving. The XAV-701BT/601BT audiovisual receivers feature WVGA panel display with touchscreen capability and allow passengers to share their favourite multimedia when on the road. Meanwhile, dual USB connectivity allows for simultaneous connect ion to USB mass storage devices such as the Walkman digital music player for music playback and control over the display of album artwork and playlists. The XAV-701BT and 601BT receivers also offer universal smart phone connectivity to any MirrorLink certified

The new passenger application control allows users to connect an iPod or iPhone via USB . Also, dual USB connectivity enables simultaneous connection to USB mass storage devices such as the Walkman digital music player for music playback and better control over the playlists Model No XAV-701BT XAV-601BT XAV-64BT XAV-63

Price

Launch timing

`33,990 `29,990 `24,990 `19,990

June ‘12 June ‘12 May ‘12 April ‘12

smart phone. Drivers can play music, make and take phone calls, as well as control smart phone-based navigation services and applications, all from the receiver’s 6.1-inch or seven-inch touchscreen. Not only is full smart phone integration achieved, but driving safety is maintained as well.

MirrorLink is a technology standard developed by the Car Connect ivity Consortium that enables the st reaming of smartphone content to in-dash receivers, facilitating control of applications and music on the receiver’s touchscreen. Each receiver uses Sony’s proprietary Advanced Sound Engine with digital processing and virtual 5.1 ch to deliver surround sound. For added theft protect ion, the 601BT includes a fully detachable faceplate, rendering the receiver useless without it. Delivering well-rounded functionality at an entry-level price, the XAV-63 and XAV-64BT offer a number of improvements typically found only in more expensive audiovisual receivers. The two receivers come with 6.1 inch WVGA displays, enhanced fast-response GUI design, iPod/iPhone Passenger App Control, and Sony’s own Advanced Sound Engine with full digital processing for ultimate sound versatility. Currently, the company’s distribution network comprises 47 distributors, 1,000 car showrooms and 1,000 accessories shops. Its service presence comprises around 255 service outlets. „

(L) XAV-63 (R) XAV-701BT Display Modes

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AFTERMARKET MAY 2012


NEWS

JK Tyre’s strategic initiative to provide

tyre care solutions Our Bureau

IN order to capture the market in and around Gurgaon, JK Tyre and Indust ries Limited, the four-wheeler tyre manufact urer, inaugurated its first Steel Wheels showroom in the city. The move is a part of the company’s plans to expand its network throughout the country. According to General Manager (Sales), JK Tyre and Indust ries, SK Agarwal said, “Gurgaon is the hub of the automobile manufact uring industry. An eight-lane expressway that runs between Delhi and Gurgaon connects to NH8 (Delhi-Jaipur-Mumbai national highway), leads to a major amount of vehicle inflow in the city and neighbouring states. It is a big market. Gurgaon is considered the metropolitan area encompassing every settlement around the city and the capital region. With the ever growing vehicle population, JK Tyre’s customers will avail the exclusive facilities (L) SK Agarwal, GM (Sales), JK Tyre & Indust ries at the inauguration of the Gurgaon showroom

Gurgaon is considered the metropolitan area encompassing every settlement around the city and the capital region. With the ever growing vehicle population, JK Tyre’s customers will avail the exclusive facilities which will provide tyre care and sales to them—SK Agarwal, GM (Sales), JK Tyre and Industries

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AFTERMARKET MAY 2012

which will provide tyre care and sales to them.” The Steel Wheels centres of JK Tyre guarantee cutting edge services to the customers. The centres are equipped with modern wheel servicing equipment, computerised wheel alignment and wheel balancing, automated tyre changing, nitrogen infl ation and air care facilities. The well trained st aff of the centres also provide guidance on tyre care and maintenance and tyre rotation. JK Tyre Steel Wheels is a st rategic marketing initiative from JK Tyre to

provide world class tyre care solutions to its customers. “The unique facilities provided to our customers at the Steel Wheels showrooms have redefined the technology used for tyre servicing in the country. The customers of JK Tyre Steel Wheels have been benefiting tremendously with the opening of the exclusive outlet in the city,” added Deputy General Manager, Passenger Car Tyres, JK Tyre and Industries, Ajoy Shah. The company currently has over 130 such outlets in the country spread across 75 cities. It has plans to add many more in the coming future. „


NEWS

Audi India to expand dealer network Our Bureau

GERMAN luxury car manufact urer Audi, recently opened its second showroom in Tamil Nadu and fifth in South India. The new Audi showroom in Coimbatore will also facilitate Audi service centre, which is located in Avinashi Road, spread over an area of 13,250 sq ft and has a capacity to service ten cars per day in one shift across a total of five bays. After inaugurating the showroom, Audi India Head, Michael Perschke said, “Audi already has a st rong presence in the southern market with showrooms in key markets like Bengaluru, Chennai, Hyderabad and Kochi. The opening of the showroom in Coimbatore reflects our commitment to offer our customers with an unparalleled luxury experience of class defining products and world-class services that truly emphasise our core brand values of progressiveness, sophist ication and sportiness.” The new showroom is spread over a total area of 6,102 sq ft; Audi Coimbatore showroom has a honeycomb aluminium facade on the exterior. The showroom has a display area, which

Michael Perschke, Head, Audi India & Anandakrishnan CR, MD, Audi Coimbatore (Jahnvi Motors)

can accommodate six Audi cars. Audi Coimbatore will also house an Audi Shop and the Audi Exclusive elements, where customers can order customised products and purchase a variety of Audi branded merchandise. The entire Audi India Model range will be available for sale in Coimbatore. “We have been steadfast in expanding our network so as to achieve the target of selling at least 8,000 cars by the end of this year. It is this ability to identify potential markets and tap them with right products that has helped us maintain our position as the fastest growing luxury car brand in India. Audi has bagged 27 awards for our class defi ning products such as the A8, A7 and the A6 and this not only reinforces our brand’s appeal but also the prominent position that we have taken in India’s luxury car market. I am confident that our impressive sales performance where we achieved the number two position in the fi rst quarter coupled with the recent launch of the Audi TT and imminent arrival of the new Audi A4 and our fast expanding dealer network will ensure that Audi maintains its position as the fastest growing luxury car brand in India”, he said. Managing Director, Audi Coimbatore (Jahnvi Motors Pvt. Ltd), Anandakrishnan CR, said, “It is a matter of great pride for us to be appointed as an Audi dealer and we hope the opening of this new showroom in Coimbatore announces the beginning of a longstanding association with Audi. At Audi Coimbatore, we will

Audi Coimbatore showroom

ensure that customers are provided with a dist inct luxury experience that the brand with the four rings is known for globally.” Audi India plans to expand its dealer network to 25 by the end of 2012 from its exist ing 18 centres. Audi opened new showrooms in west Delhi in April and in Nagpur in March. Last year, the luxury carmaker opened new showrooms in Delhi South, Chennai, Ludhiana, Surat and Indore. Audi recorded a st rong fi rst quarter with 2,269 cars delivered in India between January to March 2012—an impressive growth of 41 percent over the same period last year (1,611 cars: Jan- Mar 2011). Powering ahead with its positive outlook for 2012, the brand with the four rings continued its growth trajectory with a sale of 1,002 cars in March 2012—a growth of 47 percent over the same period last year (681 cars: March 2011), which nearly equals Audi India’s annual sales fi gure of 2008 (1,050 cars). „

MAY 2012 AFTERMARKET

13


NEWS

VW steps-up national network expansion Our Bureau

GERMAN car manufact urer, Volkswagen recently opened its second dealership in Gurgaon and 13th dealership in the NCR. This marked a step forward in the countrywide network expansion to reach out to a larger customer base.

Network expansion is strategic to our business and we would continue focusing on it. Opening of this dealership is not just a number, but it reafrms our faith in the India growth story—Neeraj Garg, Member of Board & Director, VW Passenger Cars, Volkswagen Group Sales India Pvt Ltd Showcase All Models The new dealership named Volkswagen Gurgaon Millennium, will retail all Volkswagen passenger car models currently available in the country. It will have a capacity to display 10 cars in its showroom, 12 bays each for service and body shop including state of the art accidental repair and body paint workshop. The company’s product portfolio in India currently includes Polo, Vento, Jetta and Passat and the manufact uring plant at Chakan has a capacity to produce 1.3 lakh units per annum.

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AFTERMARKET MAY 2012

(L) Neeraj Garg, Director, VW Passenger Cars, VW Group Sales India Pvt Ltd st resses on the India growth story

Speaking on the occasion, Member of Board & Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt Ltd, Neeraj Garg said, “Network expansion is st rategic to our business and we would continue focusing on it. Opening of this dealership is not just a number, but it reaffi rms our faith in the India growth story. It demonst rates our const ant efforts and endeavours to reach out to customers.”

Better Aftersales Services The company will work on fulfi lling the customer’s expectations and provide better aftersales services. VW currently have 103 dealerships across

84 cities. The car maker further plans to have deeper penetration in Tier III cities this year. The company after recording more than 100 percent growth in calendar year 2011 over the previous year, has seen the sales easing in 2012. In the calendar year 2010, VW sold around 33,000 cars which grew to touch around 78,000 in 2011. This year, sales grew two percent and between January and March, it sold only 20,644 cars. Also this year, the company is trying to consolidate and observe the market trend. It is not planning any price cuts in its products. However, the carmaker has already started offering discounts and freebies to scale up sales. „


NEWS

MyTVS to expand to 300 Our Bureau

MYTVS, a unit of TVS Automobile Solutions is aiming to open 100 outlets in another couple of years. The multibrand service provider MyTVS, which provides various solutions to the post warranty cars, will also open about 300 service franchisees across the country. At present there are 17 ‘MyTVS’ owned outlets and 49 service franchisee outlets in Tamil Nadu, Kerala, Andhra Pradesh and Karnataka. As per the expansion programme, the company has recently inaugurated a new outlet in Tirupur, which is its eighth facility of MyTVS in Tamil Nadu. The workshop will undertake all repair work for all brands of cars with TVS Quality

service at affordable prices. To commemorate the occasion, MyTVS has also announced special promotional packages to its customers. The promotional offer includes `199 and `999 packages for passenger car owners. The `199 package includes a water wash and brake cleaning, while the `999 packages includes a complete car care package, which includes oil and oil filter replacement, complete car wash, brake cleaning, wheel alignment, clutch plate adjustment, AC and electrical check-up. TVS Automobile Solutions President, R Srivatchan said, “In line with our growth st rategy, we are happy to inaugurate this state-of-the-art facility with many special and world class equipment in Tirupur. Our well trained

SBI slashes auto loan rates Our Bureau

SBI has slashed its auto loan rates by 75 basis points to 11.25 percent. Th is move will compel other big lenders in the auto finance indust ry to also review and cut rates to keep abreast with SBI. Customers now taking advantage of SBI’s new loan rate cut will be able to save `40 on every lakh. EMIs on a `one lakh-seven-year loan will now be reduced from `1,765 to `1,725. In such a highly sensitive market, other banks and finance companies will also have to follow suit to stay ahead in the competition. This reduction in lending and deposit rates are due to a fall out of the RBI to signal cheaper funds by reducing its repo rate by 50 basis points in the monetary policy dated 17 April, 2012. The Chairman of SBI, Pratip

16

AFTERMARKET MAY 2012

Chaudhuri, indicated that the bank would lower rates on select segments, particularly in those where the mark-up to base rate was high. The reduction in rates followed a 50 basis point reduction in policy rate by the RBI and moral persuasion by the Indian Finance Ministry to PSU banks. Furthermore, SBI had slashed its base rate by 15 bps to 10.45 percent, while Kotak Mahindra Bank reduced it by 25 bps to 9.75 percent. Also, the report states that SBI’s base rates are the lowest at ten percent. This step will not only improve the credit worthiness of Indian banks. Also, the reduction of interest rates will thereby trigger a car loan rate war while it will come as a relief to buyers and auto manufacturing companies who have been suffering due to both inflation and the recent tax increases which came along with the Union Budget 2012-13. „

technicians are specialised in handling multi-brand car services and repairs, which will ensure quality service and on-time delivery schedule to customers with complete value for their money. Th is is our eighth facility in Tamil Nadu and we are confident that our service standards will meet the requirements of our customers.” The facility will have 16 advanced mechanical bays with facilities for engine and vehicle scanner, exclusive six body shop work bays, paint booth, wheel alignment, hydraulic water wash ramp, emission check and nitrogen inflator. The customer-centric service centre will thus provide passenger car owners the complete servicing solutions under one roof at its facility. „

Gulf Oil to support budding talent Our Bureau

GULF OIL and Mahendra Singh Dhoni (MSD) announced a slew of new marketing initiatives as the brand celebrates its achievement of being one of India’s fastest growing brands in the Lubricants sector for the past three years. Gulf Oil India along with MS Dhoni recently announced the launch of a range of limited edition ‘Signature MSD packs’ and two new advertising campaigns featuring MSD. These campaigns would be supported by new retail signages as well as new packaging featuring MSD. Gulf Oil will sponsor talent in this grass root initiative by providing scholarships through the MSD Charitable Foundation for select sportspersons every year. „


NEWS

Volvo initiative lends edge to

new Chennai showroom Bhargav TS

VOLVO AUTO India inaugurated a new showroom sprawling over 3,500 sq ft in Luxury Atrium, Express Avenue Mall in Chennai. The new showroom supports the company’s ‘Designed Around You’ initiative, in which, every element in a Volvo is designed around the driver and passengers. “With the opening of this brand-new showroom in Chennai, Volvo Auto India has boosted the retail offering for its valued customers here,” said Managing Director, Volvo Auto India, Thomas Ernberg. “We have received tremendously encouraging customer response in India and this showroom only adds to our promise of taking a step further in serving customers better.” The ‘designed around you’ showroom will complete the luxury experience for Volvo car buyers. “We are fortunate to be associated with Volvo Auto India in this venture. Together, our endeavour will be to provide customers with a global Volvo experience,” said Executive Director, Artemis Cars, RB Sivaganesh. At present, German majors BMW, Audi and Mercedes-Benz have a stranglehold on the luxury car market in India. They are followed by Tata-owned Jaguar Land Rover and then Volvo. The March-quarter numbers show Audi overtaking Mercedes to grab the number two slot, which Mercedes had held since 2009. Mercedes was leading the pack till BMW displaced it in 2009. Ernberg said, “We will be having lot more presence in the markets in the coming months to achieve our targets and there is intense competition for

Volvo’s new showroom in Chennai

the top position. The recent trend shows that there is space for everyone to grow and give us the confidence to fight for a bigger market share.” He added that Volvo’s st udy found that there is a huge demand for luxury cars in Chennai after Delhi and Mumbai and the company is targeting to sell 500 units in Chennai by the next financial year. Volvo forayed into the Indian market three years ago and has since then, worked intensively to market the Swedish brand. With its corporate office being located at Gurgaon, Volvo opened its fi rst dealership in March 2008 and presently markets its products through its dealerships in New Delhi, Mumbai, Chandigarh, Coimbatore, Hyderabad and Pune. Volvo currently sells four premium models in the country: luxury SUVs Volvo XC90 and XC60 and luxury sedan Volvo S80 and Volvo S60. The car makers' newest offering is Volvo D3 diesel variant rolled out earlier this year and has already captured significant interest of the Indian luxury car buyers.

The luxury car segment in India accounts for just one percent of the overall volume of 2.5 million cars. By 2020, the car volume will touch five million—the luxury market will be three percent of that at 1.5 lakh units. Volvo is gunning for 15 percent of the segment by then. It has eight showrooms and seven dealerships in India, and will be doubling its showrooms and dealerships by 2013. The luxury car maker’s current model line-up in India comprises the XC90, XC60, S80 and S60. The company recently launched S60, S80 and XC60 models with a two-litre, five-cylinder, turbo-diesel engine option that delivers 165PS of power and an impressive 400 nm of torque at a starting price of `23.99 lakh, `31.99 lakh and `33.99 lakh (exshowroom, Delhi). The S60, S80 and XC60 had come into the market at an introductory price of `23.20 lakh, `31.20 lakh and `33.20 lakh respectively (ex-showroom Delhi), however, the prices went up by `one lakh across all models after the 2012 Union Budget. „

MAY 2012 AFTERMARKET

17


FACILITY VISIT

Tracking Dreams From a wage earning labourer to an entrepreneur, Saurabh Juneja continues to believe in hardwork and dedication. Computer Application) at the time. After two years, Juneja WHILE st ill an undergraduate, and Khandelwal had Saurabh Juneja initially worked as already put together their a wage earning labourer at a small future plans and were component manufact uring unit in an set to give fi nal shape to indust rial suburb of Gurgaon (near their dreams. The duo New Delhi). He earned a monthly income of around `2,500 to make ends formed a company, Beta Soft Technology that meet. It was during these days that offered web designing Juneja sowed the seed of his entrepreand software development neurial venture. solutions. The business Being a keen learner coupled with Manish Khandelwal, Founding Partner, Bajrang Auto was est ablished and the the enthusiasm, zeal and determinanology. They ventured into automobile partners raised the initial capital of tion to succeed, Juneja developed an component exports via e-commerce, `two lakh. interest in software and computers. In and thus Bajrang Auto Parts was born. Though their business concept was the process, he came into close contact Their endeavours did not go in vain. not unique, it was their sincerity, grit with his cousin—Manish Khandelwal, “Today, though both our business and hard work that helped the busiwho was pursuing MCA (Masters in units are doing well, it is the automoness peak very fast and bile part exports venture that gives expansion followed—in us a better margin, while the softless than two years they ware and web designing business help had a team of 20 peous with the top line,” Saurabh told ple working for them. Aftermarket. The joint turnover of both The company’s turnothe companies has reached around ver reached around `25 `one crore today. lakh by 2005 and is st ill What appeared to have worked going st rong today. in thier favour is that they have carPowered with the ried forward the humble st ruct ure and foresight and acumen of outlook for both ventures and kept mature entrepreneurs, themselves as lean as possible. They they discovered the need continue to operate from bunkerto diversify to secure shaped building on a narrow alleyway their future. For them, in the bylanes of New Delhi that is the best possible course not easy to access. of act ion was to comWhile walking up the st airs envelbine their learnings from oped in darkness, it is unlikely for their experience in the anyone to guess that the building automotive indust ry, the Saurabh Juneja, Founding Partner, Bajrang Auto premises holds a story that would internet and web techNabeel A Khan

18

AFTERMARKET MAY 2012


FACILITY VISIT

For the duo, the best course of action was to combine their learnings from their experience in the automotive industry, the internet and web technology. They ventured into automobile component exports via e-commerce, and Bajrang Auto Parts was born inspire many young dreamers. Th e duo st ill share the same cabin and table. The new automobile venture was est ablished with a minimum investment, as they rented only a warehouse in a remote area to support their exports. And they have not opted to recruit additional manpower. The marketing is done primarily through the company website, and up until now, the entire business was run via the demands and inquiries through the site. “We do visit international markets, especially automotive aftermarket exhibitions to build contacts. We are not yet ready to invest money in putting up stalls. The key st rategy is to communicate and reachout through the internet and search engine optimisation,” Khandelwal said. They follow-up on the leads generated by the website regularly and ensure that the majority of inquiries are converted into sales. Currently, they are exporting aftermarket products of Maruti Suzuki, Tata Motor and Hyundai to more than a dozen countries. The major export markets for Bajrang Auto are Malta in the European region and some countries in the southern Africa. The company

MARCH 2012

The savvy partners-cum-cousins still share the spartan resources such as a cabin and table, and have rented a warehouse that keeps their overhead expenses in control

bagged its fi rst order for Maruti Swift car from Cyprus in June 2005 and today, the segment generates a business of over `35 lakh a year. They most ly deal with the unorganised workshops in these countries. The most sought after products are body parts, fenders, bonnets, sheet metal component and plast ic components. “I think we provide a better price and that’s why we are surviving despite the authorised dist ributors and dealerships,” Saurabh said. For Bajrang Auto, the profit margins in sheet metal components is slightly lower when compared with body parts and plast ic components, as the sheet metal parts require addi-

tional packaging to protect from damage, while the plast ic parts and body component require very basic packaging. The partners do not work to get any credit from the OEMs from where it sources the genuine product s. However, it does get an advance from the some clients before delivering the consignment. It takes around 20 days to deliver the consignment once the booking is done and the choice routes (sea/air), depending on the kind of order. “We will continue to focus on export business only; so far we don’t have any plans to explore the domest ic business,” Juneja sums up. „

MAY 2012 AFTERMARKET

19


COVER STORY

Wider adoption of CNG/LPG may kick-start technology and distribution related innovations for alternative fuels. Aftermarket evaluates the changing scenario in the CNG/LPG retrotment and what it could mean for the customers and dealers in the months ahead.

20 20

AFTERMARKET MAY 2012


COVER STORY

Nabeel A Khan & Abhishek Parekh

EVEN as the steep rise in petrol prices over the last two to three years has provided a major boost to Compressed Natural Gas (CNG) retrofitment market, the phenomenon has also led to much wider adoption of CNG in higher vehicle segments and proliferation of kit manufacturers, leading to drop in kit prices. Until a few years ago, CNG/LPG retrofitment was considered to be a stopgap arrangement to prolong the life of an ageing car and largely restricted to the compact car segment. The scenario has undergone a major change in the last couple of years with increasing number of premium cars and utility vehicles too opting for CNG retrofitments. Rising petrol prices and falling upfront installation charges for CNG kit installation has spelt a boom for retrofitters. “There are more than 20 to 22 different CNG kit manufacturers in the market today with the average fitment or installation price having fallen from around `35,000 to `38,000 per kit/unit around three years back to less than `25,000 currently (excluding RTO registration costing around `2,500 to `3,000). Moreover, potential customers are much more comfortable with the

technologies and we seem to have cleared the learning phase of customers and moved to the technology evolution stage where a customer is in a position to choose an appropriate solution for his/ her vehicle after considering parameters like age of the vehicle, expected vehicle run and running conditions,” said Bindra CNG’s Aman Bindra, one of the leading CNG installation service providers in Mumbai. He added that premium segment cars opt for sequential technology and bigger kits, which offers even better fuel economy as compared to smaller kits for compact cars. Like many of his peers in the business, Bindra provides a ready reckoner of average fuel costs in a petrol car and the difference in fuel costs after CNG installation and the indicative quantum of savings in fuel related expenses. He added that a growing number of premium cars are opting for retrofitment solutions due to favourable economics of operating and maintaining a CNG vehicle. “Preference of opting either for CNG or LPG retrofitment kits is majorly dependent on fuel availability. CNG is preferred option in Western region and National Capital Region (NCR). Liquid Petroleum Gas (LPG) is preferred in South India,” said Chairman, Minda Group, NK Minda.

Shashank Srivastava, Chief GM, Maruti Suzuki India

Since 2001, NK Minda Group has been manufacturing and developing alternate fuel systems—CNG and LPG kits for OEMs and the aftermarket requirements in India. In addition to being an OEM supplier to Maruti for CNG kits and having a major presence in the aftermarket, it has also handled major commercial vehicle projects with Tata Motors and Ashok Leyland with respect to CNG Systems for buses in Delhi and Mumbai. The company has over fifty AFS retrofitment centres across India and also manufactures for OEMs like Maruti Suzuki, Tata Motors, Toyota Kirloskar Motors, TVS and Honda Power.

OEMs have been increasingly looking to offer CNG or LPG as factory fitted options for growing number of customers. Maruti, Hyundai and GM offer CNG options on their compact car models and plan to extend their lineup of cars with factory Sandeep SP, Director, Sagas Auto Tec

fitted CNG/LPG

MAY 2012 AFTERMARKET

21


COVER STORY

A CV powered by a CNG cylinder

Minda added that sequential injection technology, popular in premium segment cars, is a relatively newer technology option available with the OEM and the aftermarket segment. It is based on injection module system, while the existing technology is based on the carburettor system. Sequential technology is beneficial for end customers as it offers higher fuel efficiency compared to existing technology as fuel can be regulated in sequential technology, whereas carburettor module is vacuumbased. Moreover, the injection module system was introduced in the market because it met the BSIV regulations. But cost difference of around `20,000 to `25,000 between lamda-based solutions

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AFTERMARKET MAY 2012

and sequential injection technology for CNG has been a major deterrent for wider adoption of the later. OEMs have been increasingly looking to offer CNG or LPG as factory fitted options for growing number of customers. Maruti, Hyundai and GM offer CNG options on their compact car models and plan to extend their line-up of cars with factory fitted CNG/LPG. “We will have to think about CNG variants. It will be a part of our discussions internally... we have to device a strategy to pace up the growth according to the industry benchmarks,” Volkswagen Group Sales India member of board, Neeraj Garg said. In the calendar year 2010, VW sold

around 33,000 cars, which grew to touch around 78,000 in 2011. This year sales grew two percent and between January and March it sold only 20,644 cars. “Sales of CNG-run vehicles has been increasing in the last couple of years and the main reason is that it is a cheaper fuel even when compared to diesel. Yet the problem is that there are not enough cities with retail points of CNG. The dispensing stations are important and for all practical purposes, the refilling infrastructure is available only in the three cities: Mumbai, Ahmedabad and Delhi-NCR. In fact, there are many places, which offera enourmous vehicle potential but don’t have CNG stations,” said Chief General Manager, Maruti Suzuki India, Shashank Srivastava. Mysore-based Sagas Auto Tec has in-house R&D centre for CNG kits and it has evolved into a leading player in the retrofitment market. In an earlier interaction, Director, Sagas Auto Tec, Sandeep SP had pointed out that the conversion kits of the company had to be redesigned for optimisation of performance and reduction of emissions in line with evolving emission norms. For ensuring suitability of the conversion kits in the aftermarket, homologation is undertaken every three years by ARAI. According to Sandeep, this exercise is

Major issues that plague the growth of CNG powered vehicles include availability of retail points and availability of CNG itself in the required quantity. Customers also face issues like lack of pressure or quantity for effective and quick refilling


COVER STORY

both expensive and more stringent than for a petrol vehicle. Additionally, supply of spare parts and service had to be pursued through their channel of dealers. The company is in the process of expanding its dealer network globally from the current 400 to 2,500 over the next three years. At present, about 70 percent of the dealers are clustered in the domestic market, but this equation is expected to change in favour of 60 percent dealers being located overseas. Currently, Sagas has two manufacturing facilities for producing conversion kits at Parwanoo in Himachal Pradesh with 2,000 kits being produced together in a single shift per day. CNG/LPG kits ecosystem in the domestic market is largely dominated by the unorganised segment. Some of the major players in the organised space include Lovato SpA, Landi Renzo SpA and BRC Gas Equipment Company. Vanaz Engineers and Sagas Auto Tec are the two major Indian participants in this market, according to a report from Frost & Sullivan. Market estimates suggest that these organised segment players hold around a quarter of the total market volume for CNG/LPG kits across major cities like Mumbai, NCR, Chennai and Ahmedabad. Though the total size or volumes of CNG aftermarket is difficult

The running cost of LPG does not differ significantly from petrol on a per kilometre basis for most cars and hence the option has not taken off in a big way. Moreover, CNG infrastructure and technology has evolved much faster making it a more preferred option

to establish, Mumbai market alone accounts for around 2,500 to 3,000 retro fitments of CNG every month. According to Maruti’s Srivastava, major issues that continue to plague growth of CNG powered vehicles include the availability of retail point and the availability of CNG itself in required quantity. Despite availability of sufficient number of dispensing stations, customers face issues like lack of pressure or quantity for effective and quick refilling. Market players point out that CNG is a preferred option in the aftermarket due to its wider availability and perceived safety compared to LPG. LPG is heavier than air and settles down in case of leakage, whereas CNG escapes away as it

is lighter than air. The problem with LPG gets compounded when many people use the domestic LPG cylinder to run their car due to its subsidised cost. Mumbai-based Bindra CNG’s Aman Bindra pointed out that the running cost of LPG does not differ significantly from petrol on a per kilometre basis for most cars and hence the option has not taken off in a big way. Moreover, CNG infrastructure and technology has evolved much faster compared to LPG making the former a more preferred option. Having already created a place for itself as a viable and practical option, the growth story for CNG may have just begun and is looking more compelling than ever before. „

MAY 2012 AFTERMARKET

23


SPECIAL FOCUS

Premium used cars on Mahindra Firstchoice’s radar Our Bureau

MAHINDRA FIRSTCHOICE is looking to step-up its presence in the premium pre-owned car segment. It is in the process of evaluating exclusive showrooms for premium or D segment and above cars, as the segment is growing faster than the overall used car market and have different dynamics compared to cars in the lower segment. “Given the growth potential and customer interest for pre-owned premium cars, it is imperative for us to evaluate the segment and look for ways of increasing our customer engagement in the segment,” said Vice PresidentOperations & Network, Mahindra First Choice Wheels, Yatin Chadha. He added that the dealership network of Mahindra’s used car venture would be expanded to around 600 from current 180 odd over the next couple of years. “It is imperative for customers to realise the benefit of opting for a used car. For the price of a hatchback, a potential customer could get a premium sedan without compromising on warranties and quality that comes with a new car,” he added. He said that one of the biggest challenges for any used car dealer is establishing his/her credibility and ‘differentiation’ factor in a competitive market. Though there has been a major distortion in the used car market in recent months due to growing preference for diesel powered cars, Chadha is of the opinion that older diesel cars require more maintenance compared to similar aged petrol cars and hence the price differential may not grow beyond a point.

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AFTERMARKET MAY 2012

Mahindra First Choice is in the process of evaluating exclusive showrooms for premium cars, as the segment is growing faster than the overall used car market and have different dynamics compared to cars in the lower segment OEMs have been focussing on expanding their respective brands in the organised used car business in the recent years. Most premium car manufacturers including Mercedes, BMW and Audi are keen to tap the growing interest among customers for pre-owned brands and have already launched their respective brands in the used car market. In addition to limited period warranties,

organised used car brands like Mahindra First Choice Wheels offer services that enable customers to sell old cars based on a scientifically determined valuation with options for quick payment, park & sell, finance on used cars, assistance for correctness & legal validation of documents, insurance on used cars and supply & fitment of a wide range of car accessories. Mahindra FirstChoice offers 24x7 road side assistance that, subject to specific terms and conditions, assures the certified used car buyer that should the car breakdown, he will be provided assistance. It also has retail finance relationships with major banks and NBFCs in the country. It has been looking to expand its network of superstores with wider vehicle displays with choice of accessories and financing available on a broader range of cars from various manufacturers. „


TECHNOLOGY

Innovation proves jammer to vehicle theft crimes Our Bureau

NEW RESEARCH from the Sentinel consortium reveals a rise in vehicle thieves using jammers in an attempt to outsmart the police. Criminal gangs can easily import cheap GPS jammers from overseas and use them to steal expensive cars and lorries with valuable loads. Stolen Vehicle Recovery (SVR) systems specialist, Tracker, combines GSM, GPS and VHF technology to create the most robust tracking device available. Unlike any other stolen vehicle tracking device, Tracker is resilient to GPS jamming, offering vehicle owners the best protect ion from this growing threat. According to the BBC, the Sentinel st udy recorded more than 60 GPS jamming incidents in one location over six months. And in a separate case, police in Kent have arrested and jailed a criminal gang in connect ion with the theft of 26 vans. Over an eight-month period, 150 Mercedes Sprinter vans were reported stolen in the Heathrow Airport area where the gang operated. The highly organised thieves used jammers to disable tracking systems in the vehicles, leaving the criminals free to break-up the vans for parts or drive them to Europe. In response to these new figures and the rise in car thieves using jammers, Tracker reminds motorists that its SVR solutions do not rely on GPS alone, unlike many other systems available on the market. “The Sentinel st udy confi rms fears that GPS systems are susceptible to

Stolen Vehicle Recovery (SVR) systems specialist, Tracker, combines GSM, GPS and VHF technology to create the most robust tracking device available

jamming, highlighting the potential weakness of most tracking devices

Tracker’s SVR systems use a unique VHF technology, offering motorists effective safeguards against theft, even if the GPS does fail. The systems work like an electronic homing device using VHF technology and currently recover an average of £two million worth of stolen vehicles each month available today,” said Head of Tracker’s Police Relationship Team, Stuart Chapman. “And the arrests in Kent show the real cost of jammers, which are exploited by criminal gangs. Most of the vans Kent police discovered, were stolen from workmen, who suffered a loss of business, on top of having their van and tools stolen. The current over-reliance on GPS as

a security and recovery system increases the threat of jammers. Although GPS has a part to play, current UK standards do not recognise the impact of its vulnerability, while more and more UK motorists fall vict im to attack from jamming devices. It is recommended to choose a system that provides a more resilient solution and, better st ill, one that deliver multiple means of location and communication. Tracker’s SVR systems use a unique VHF technology, offering motorists effect ive safeguards against theft, even if the GPS does fail. The systems work like an elect ronic homing device using VHF technology and currently recover an average of £two million worth of stolen vehicles each month. The system places a covert transmitter on the owner’s vehicle, providing no visible evidence for the thief to suspect any security device. The signal is then tracked by any UK police force, directing them to the exact location of the stolen vehicle. „

MAY 2012 AFTERMARKET

25


IN CONVERSATION

On-time delivery and uninterrupted material availability are the key AkzoNobel Automotive & Aerospace Coatings is one of the world’s leading suppliers of paints and services for car repairs, commercial vehicles, automotive plastics and aerospace coatings markets. It sells coatings for original equipment and refinishing applications to body shops, aircraft manufacturers, fleet owners, automotive suppliers and major bus and truck manufacturers. Its key brands include Sikkens, Lesonal, Dynacoat, Wanda, Sikkens Autocoat BT, Aerowave, Aerobase and Aerodur. Operating in more than 60 countries, Automotive & Aerospace Coatings has specialists around the world who understand local markets and can serve local needs. In an interview with Aftermarket, General Manager-Marketing, Automotive & Aerospace Coating-India & South Asia, AkzoNobel, Hitesh Mehta elaborates on new generation refinish technologies for commercial vehicle segment.

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AFTERMARKET MAY 2012


What are the key requirements from coating or paint suppliers for the bus or commercial vehicle segments? We can broadly classify key requirements in three basic categories. These would include product requirements, service requirements and supply requirements. Original Equipment Manufact urers (OEMs) and independent bus manufact urers (bus body builders) are increasingly demanding high on quality & consistent gloss finish, dist inctness of image, Volatile Organic Compound (VOC) compliance, extended warranty on the paint life of as much as 10 to 12 years. We have been manufact uring such benchmark quality products meeting global standards for Indian roads.

Our future plans for CVs include meeting our customer needs better by way of offering more

Photograph: Joshua Navalkar

IN CONVERSATION

On-time delivery and uninterrupted material availability are the key aspects for bus manufact urers. Maintenance of expected inventory close to manufacturer’s location is another supply related requirement.

cost effective, high quality products by improving the value offering and broadening our product range. This in turn will increase our reach in premium as well as other bus segments Our st rength lies in colour science and research, colour craft that leads to exact formulations and state-of-the-art colour tools to meet the needs of the advanced automotive coatings market and professional body-shops. Large commercial vehicle manufacturers expect value addition in terms of enhanced participation like supply & application on a turnkey basis. AkzoNobel is a pioneer in delivering the expectations in terms of high quality standards.

What are the prospects or scope of developing the aftermarket or refinishing business? India is a growing market for commercial vehicles. We are confident that apart from meeting the increased quality expectations of customers, it will also be necessary to introduce more technologically advanced products which meet global norms. What is the size of AkzoNobel automotive coating business? What are the future plans for automotive segment? We would not like to put any specific numbers in terms of revenues, but we are market leaders in commercial vehicles segment with a significant market share. Our future plans for commercial vehicles include meeting our customer needs even better by way of

offering more cost effect ive, high quality product s by improving the value offering and broadening our product range. Th is in turn will increase our reach in both, premium as well as other bus segments in commercial vehicle market. There is a significant increase in the number of multinational commercial vehicle manufact urers entering Indian market. Backed by our global presence and relations with these manufacturers, we intend to leverage an accelerated penetration in these customers. What are the newer technologies that could be offered to bus body or bus manufact urers? Some of the global automotive majors are evaluating environment-friendly waterborne paints that meet tough international VOC norms. Bus manufact urers who have traditionally used paints that are low on performance and cost, are now increasingly switching over to PU (PolyUrethane)-based paints for better value additions. PU provides more durability, increased weather resistance and aesthetics ie higher gloss. „

MAY 2012 AFTERMARKET

27


SPECIAL REPORT

Market sentiments to boost sales Increasing vehicle parc to spur aftermarket growth Nabeel A Khan

better than the previous year.”

THE apex body of carmakers, Society of Indian Automobile Manufacturers (SIAM) has recently projected that compared to the previous financial year, car sales in India are likely to grow between 10-12 percent in this financial year (FY 2012-13). The sales had recorded a year-on-year (YoY ) growth of 4.66 percent in FY11-12 compared to the corresponding year. While SIAM projected that sales of the total automobile will also grow by the same percent in this financial year. President SIAM, S Sandilya said, “The projection is based on the stable interest rates for sometime and RBI’s remark about the current interest rates being at the peak and can only come down from here. We hope that a positive sentiment will emerge and industry will do a little

CV Segment Bullish

Range Of Vehicles Categories

carrier, the growth will be because of the likely shift from railways to transports due to increase in the rail freight.

The commercial vehicle segment, which was very much bullish in the just concluded fiscal is expected to moderate slightly in this fiscal due to the cyclic change. The segment is likely to grow between 9 -11 percent in this financial year compared to over 18 percent growth seen in the previous year. For the M&HCV segment (passenger carriers) and M&HCV (goods carrier), the growth is likely to be between five and seven percent. The growth M&HCV (passenger carrier) was 3.03 percent in FY 11-12 and the current growth project is subject to the government’s announcement under JNNURM ( Jawaharlal Nehru National Urban Renewal Mission) scheme. However, the analysts feel that in terms of the goods

Three-Wheeler Segment Reverses Previous FY Losses The three-wheeler segment, which de-grew last fiscal by 2.43 percent, will return with a bang this fiscal with a growth between five and seven percent, SIAM predicted. “We are trying to find out the reason as to why this segment has experienced a negative growth. However, I think one of the reasons could be the increase in the less-than-one-tonne fourwheelers,” Sandilya added. The growth projection for the three-wheeler goods carrier and three-wheeler passenger carriers lies between three-five percent and five-seven percent respectively. In the last fiscal, the three-wheeler goods carrier grew by 6.31 percent, while passenger

YoY Growth in 2011-2012 (%)

SIAM YoY Growth Project ions 2012-2013 (%)

Total PVs

4.66

10-12

Total CV

18.2

9-11

Three-Wheelers (Passenger)

-4.5

5-7

Three-Wheelers(Goods)

6.31

3-5

Total Three-Wheelers

-2.43

5-7

Scooters

24.55

15-17

Motorcycles

12.01

10-12

Mopeds

11.39

10-12

Total Two-Wheelers

14.16

11-13

Grand Total (%)

12.24

10-12

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AFTERMARKET MAY 2012


SPECIAL REPORT

segment de-grew by 4.5 percent. The YoY growth in the sales of twowheeler will be marginally low at 1113 percent compared to 14.16 percent growth last year. The scooter segment, which had registered the highest growth of 24.55 percent last year, is expected to experience the continued rally this year with a growth between 15-17 percent. Motorcycles, which recorded a YoY growth of 12.01 percent is expected to grow between 10-12 percent.

Car Sales Crossed Two Million in Mar’12 The month of March was quite happening for the automobile industry in India as for the first time in history, car sales crossed two million in a financial year. The sales growth of total passenger vehicle in the month of March 2012 was at 20.59 percent as compared to the corresponding month, a year ago. The growth rate for overall domestic sales for 2011-12 was 12.24 percent amounting to 17,376,624 vehicles. In March 2012, domestic sales grew at a rate of 10.11 percent as compared to March 2011. Passenger Vehicles segment grew at 4.66 percent during April-March 2012 over same period last year. Passenger cars grew by 2.19 percent, utility vehicles grew by 16.47 percent and vans by 10.01 percent during this period. In March 2012, domestic sales of passenger cars grew by 19.66 percent over the same month last year. The overall commercial vehicles segment registered growth of 18.20 percent during April-March 2012 as compared to the same period last year. While Medium & Heavy Commercial Vehicles (M&HCVs) registered a growth of 7.94 percent, light commercial vehicles grew at 27.36 percent. In March 2012, commercial vehicle sales registered a growth of 14.82 percent over March 2011.

The growth projection is based on the stable

For the first time in history, car exports crossed half a million in a financial year. In March 2012 compared to March 2011, overall automobile exports registered a growth of 17.81 percent.

interest rates for sometime and RBI’s remark about the current interest rates being at the peak. “We hope that a positive sentiment will emerge and industry will do a little better than the previous year”— S Sandilya, President, SIAM

Total two-wheelers sales registered a growth of 14.16 percent during AprilMarch 2012. Mopeds, motorcycles and scooters grew by 11.39 percent, 12.01 percent and 24.55 percent respectively. If we compare sales figures of March 2012 to March 2011, the growth for twowheelers was 8.27 percent. Three-wheelers sales recorded a decline of (-) 2.43 percent in April-March 2012 over same period last year. While goods carriers grew by 6.31 percent during April-March 2012, passenger carriers registered decline by (-) 4.5 percent. In March 2012, total three-Wheelers sales declined by (-) 9.11 percent over March 2011.

Exports Crossed Half A Million During April-March 2012, the industry exported 2,910,055 automobiles registering a growth of 25.44 percent. Passenger vehicles registered growth at 14.18 percent in this period. Commercial vehicles, three-wheelers and two-wheelers segments recorded growth of 25.15 percent, 34.41 percent and 27.13 percent respectively during April-March 2012.

Demand To Decontrol Diesel The car makers recently demanded that the government should decontrol diesel also to narrow the vast gap between the price of diesel and petrol. “The gap between the prices of two fuels in the country is creating pressure on the automobile industry and the government should decontrol diesel or at least should prepare a road map for it,” President SIAM, S Sandilya said. The representative body of the automobile industry emphasised that it does understand that the issue is politically sensitive. The government may not completely de-control diesel immediately but it can look for decontrolling it in a phased manner, the SIAM suggested. It further argues that of the total consumption of diesel, only 12 to 14 percent is consumed by farmers. SIAM is also working on framing ‘voluntary’ recall policy, which will help the carmakers sort out if any issue detected in the vehicle which might affect the customers. “The recall policy is expected to be applicable to all manufacturers within the next few months,” said S Sandilya. The industry body also demanded that the government should bring scrap policy for specially M&HCVs. The vehicles older than 10 to 15 years should be scrapped and government should give incentive for this. The formulation of scraping policy will help environment and also give impetus to the automobile industry. “The vehicle manufactured 10 years ago does not match the emission norms of today. The pollution level is higher because of the older technology; the government should think positively in this direction,” Sandilya concluded. „

MAY 2012 AFTERMARKET

29


PAINT & REFINISH

Refinish segment set to ride

the premium wave ASIAN PPG is planning to offer premium refinished products to OEM authorised, as well as third party service networks. Though the automotive refinish segment has been rather static over the last 12 to 16 months, industry players point out that there is higher demand for premium refinish solutions as vehicle owners are looking to lengthen the vehicle lifecycle and enable the product expectations to evolve. “The quality and service delivery requirements for the refinish segment are different from the OE segment. Refinish coatings are mainly polyurethane (PU)-based paints in the economy range, whereas market for premium PU based coatings is growing faster,” said Chief Executive, Asian PPG Indust ries, Jagdish Acharya. Refinish coatings need to be approved by OEMs for regulatory purposes but products are supplied from coating manufact urers’ dealers to the authorised and third party service stations. Most coating suppliers prefer to enter long term contracts with body shops in order to help them make investments in toolings and spray guns. Though the demand for refinishing is not significantly dependent on the OEM sales, there is a major time lag between new cars getting sold and demand for refinishing. “Refinish market has been growing faster than the automobile OE market but both the segments have been lacklust re since last year,” Acharya added. The customers’ expectations in terms of quality, even in the economy range, has been growing and the challenge is

30

AFTERMARKET MAY 2012

Photograph: Joshua navalkar

Our Bureau

The challenge is to offer quality products on parameters like durability, finish and surface gloss, after coating at affordable prices in the refinish segment

to offer quality products on parameters like durability, finish and surface gloss, after coating at affordable prices in the refinish segment. Major players operating in the refinish segment include DuPont, Akzo Nobel and Asian PPG but the market is fragmented with numerous players offering economy range refinish coatings for body shops at service stations. Acharya pointed out that fragmentation may be in the economy coating segment, but key players who can offer a range of solutions and who supply to OEMs have an advantage in the refinish segment. Asian Paints recently rest ruct ured its joint venture arrangement with its partner PPG by bringing performance, powder and protect ive coating solutions under a new JV entity with automotive and marine coating solutions to be offered by exist ing JV Asian PPG in order to enhance product lines in each of these segments and its grow market share. The implication of the formation of new JV is that PPG would have control of the exist ing JV ‘Asian PPG’ thus allowing it more leeway to introduce products and expand the market for non-decorative paints business.

“Large commercial vehicle manufacturers expect value addition in terms of enhanced participation like apply and supply on a turnkey basis. We are leaders in customer service, top-notch training, full technical and logistical support, and detailed local knowledge. On time delivery and uninterrupted material availability is one of the key aspects for bus manufact urers. Maintenance of expected inventory close to manufacturer’s location is another supply related requirement,” said General ManagerMarketing Automotive & Aerospace Coating-India & South Asia, Akzo Nobel, Hitesh Mehta. AkzoNobel Automotive & Aerospace Coatings is one of the leading suppliers of paints and services for car repairs, commercial vehicles, automotive plastics and aerospace coatings markets. The company sells coatings for original equipment and refinishing applications to body shops, aircraft manufact urers, fleet owners, automotive suppliers and major bus and truck manufact urers. Its portfolio includes Sikkens, Lesonal, Dynacoat, Wanda, Sikkens Autocoat BT, Aerowave, Aerobase and Aerodur. „


SPECIAL REPORT

Chennai warehouse to be gateway to Asia Wurth Group has a series of expansion plans in the pipeline, including launching a training programme in alliance with IGTC. Our Bureau

WURTH GROUP is in the process of finalising space for building a large warehouse in Chennai in order to export Wurth products from Chennai to South East Asian countries including Thailand and Philippines. The company, which is engaged in five diversified business of auto, metal, wood, construction and industry and having a presence in 84 countries, manufactures a wide range of products for automotive maintenance service, technology, chemicals, engine oils, adhesives/ abrasives, cutting devices, fasteners, furniture and construction fittings and industrial safety. According to the Head of Business Development Asia, Wurth Group, Benjamin Wurth, though the major part of the Group’s business is in Germany, the company sees growth in Asia. The Euro 9.7 billion company is offering a host of value added services including total corrosion protection, exterior enrichments, paint protection programmes, sound proofing systems, engine performance boosters and interior beautification. Under the brand Wurth Oil, it makes lubricants for fourstroke two-wheelers. It makes electrical, battery operated and pneumatic power tools for several applications including mechanical workshops, body repair shops, industrial maintenance, production and R&D. Besides, it also makes corrosion

prevention and protection, rust removers, maintenance chemicals, motor additives, greases, cleaners, de-greasers, RTVsealents, glues, epoxy resin, special adhesives, PU and silicone sealants, filters, synthetic and wax polishers, varnishes, hand cleaners and skin protection.

Globally, Wurth is offering a host of value added services including total corrosion protection, exterior enrichments, paint

Vision 2020 Wurth group’s vision 2020 for India is to achieve Euro one billion sales with about 11,000 to 14,000 people. The company expects to cross Euro 38 million during the current year with about 1,400 employees. Founded in 1945 by Adolf Wurth at Kunzelsau in Germany, the Group was initially involved in the business of screws and fasteners. At present, it has over 140,000 products. The group started its operations in India through Wurth India Private

protection programmes, sound proofing systems, engine performance boosters and interior beautification. Under the brand Wurth Oil, it makes lubricants for four-stroke two-wheelers Ltd in 1996 in Mumbai with just three employees. Currently, it has four legally A Range Of Wurth Products

MAY 2012 AFTERMARKET

31


SPECIAL REPORT

Wurth makes electrical, battery operated and pneumatic power tools for several applications including mechanical workshops, body repair shops, industrial maintenance, production and R&D

independent companies: Wurth India in Mumbai, Reinhold Wurth India in Chennai, Marion Wurth India in Delhi and Bettina Wurth India in Kolkatta. The Group has about 40 regional offices with over 1,400 employees, and a turnover of approximately `140 crore. It also has three other allied companies, namely Hahn & Kolb and Wurth Industry in Pune and Wurth Elektroniks in Bangalore.

Asia Training Programme Recently,it has entered into an agreement with the Indo-German Training Centre, Chennai for a Professional Management Training programme based on the German dual education system. This is for the first time that the company is associating for a training programme in Asia. It has similar

32

AFTERMARKET MAY 2012

tie-ups in many European countries. “India is the first country in Asia and we have plans to extend this to other countries in the continent,” he said. The objective of this strategic alliance is to dynamically developing the employees of Reinhold Würth India Private Ltd to enable them to face the constant challenges of managing business and contribute their ideas and creativity to the organisation in promoting achievements as a part of the corporate culture. According to Regional Director, IndoGerman Chamber of Commerce (IGCC), S Raj, under this agreement, IGTC, which is a training and education initiative of IGCC, will offer a Postgraduate Programme in Business Administration, a two-year course with a specialisation in

‘Wholesale and Foreign Trade.’ Upon the successful completion of this programme, trainees of the company shall be awarded a Postgraduate Programme in Business Administration Certificate by IGTC. During the programme, classes will be held at IGTC every alternate month and practical training during the other months at Reinhold Wurth India. A total of 40 subjects will be covered in the programme. The first batch of the programme will commence in August 2012. The Group is optimistic about IGCC and looked forward to collaborate with IGTC. There was mutual understanding and respect for each other and the flexibility offered by IGTC was the deciding factor. The experience with the chamber network in Germany is also extremely satisfactory. “While we are starting with 15 trainees to begin with, this would lead to similar arrangements with other centres over the next three to five years,” Benjamin Wurth said. According to the Managing Director of Reinhold Wurth India Private Ltd, Sai Prasad, the company in joint effort with IGTC will craft fine men and women to walk into the future. This is a part of taking responsibility of shaping a better future for some. In a country with a population of over 1.2 billion, India offers the best opportunity for growth. A small step for education and business for achieving larger things, he said. „


SPECIAL REPORT

BSE launches exchange to leverage SMEs Shambhavi Anand

SME EXCHANGE, a new platform to support the SME segment has recently been launched on the Bombay Stock Exchange and the National Stock Exchange. With this, the automotive component manufact urers, many of whom belong to the category of Small and Medium Enterprises (SMEs), have a new option to raise funds. “The BSE has recently started a platform for the SMEs and investors to come together and raise equity capital,“ said CEO, BSE SME Exchange, Lakshman Gugulothu. In the same accord, Executive Director, ACMA, Vinnie Mehta iterated, “Access to funds has always been an issue for auto component manufact urers and therefore a major bottleneck in the growth path. As a concept, the idea of the SME Exchange sounds great. Companies should try to leverage the advantage and list themselves.” Gugulothu added, “The main objective of the Exchange is to enable the companies in the SME category for growth and expansion. Such an exchange will bring forth the valuation of a company and hence will help it in attracting investors and in the process create wealth for themselves and other stake holders. The funds can be utilised for expansion and other areas to drive growth.” Talking about the other advantages of the listing on the exchange, Gugulothu felt, “It is not very easy for SMEs to leverage debt capital as most of them find it difficult with the banks. In such

The main objective of the Exchange is to enable the SMEs to grow and expand. Such an exchange will bring forth the valuation of a company and hence will help it in attracting investors situations the best way to raise fund is through equity. This will also help in reducing the debt equity ratios and make the balance sheet look healthier.” He added that another advantage of going public will improve transparency and corporate governance manifold. Listed companies can also have easy access to alternate funding options. Also, the ownership of a listed com-

pany is shared and so is the risk. Going public also reduces the liability of the owner to return equity as ownership is shared. All investors become owners. However, some industry insiders are also wary that reasons like increased transparency and shared ownership might act as a deterrent for automotive component manufacturers in going public. The BSE SME is expect ing around ten companies to list themselves on the exchange within two months of its launch. “One needs to have a vision and patience for at least ten to fifteen years if they are listed on the exchange. With patience and vision, they can help in wealth creation, for themselves as well as other stakeholders,” Gugulothu signed off. „

MAY 2012 AFTERMARKET

33


INSIGHT & OUTLOOK

ICRA’s short to medium term view on the auto sector

ON expected lines, the Union Budget for 2012-13 proposes to hike the Central Excise Duty on manufactured goods from 10 percent to 12 percent. This has increased the prices of automobiles. With various automotive segments,particularly passenger vehicle and M&HCV segments, already facing demand-side sluggishness, the increase in vehicle prices is likely to weigh on demand recovery. However, the fact that despite industry apprehensions, no increase in duty on diesel cars has been proposed, this should continue to drive faster growth of diesel-engine vehicles vis-àvis petrol-powered ones till such time as the large differential between petrol and diesel prices persists. Notwithstanding the above, the government’s continued thrust on rural development remains a key positive as the proportion of automobile sales in the rural markets is steady growth momentum. This apart, the increased budgetary allocations towards the infrastructure sector is also likely to partially mitigate the muted level of industrial activity as step-up in expenditure of on roads & highway

34

AFTERMARKET MAY 2012

infrastructure will not only increase demand for M&HCVs (for construction) but also improve connectivity enabling easier freight movement. From the OEMs’ standpoint, the hike in excise duty has not come at the best of times. To facilitate demand recovery, OEMs may have to absorb a part of the excise duty hike which is likely to exert pressure on their profitability. Overall, while the duty changes can have a short term impact, the long

Steadily rising interest rates, contracting industrial output and a considerable increase in vehicle prices along with high base of previous years have been the main factors constraining growth in the CV segment term demand in the sector will be driven by macro parameters like overall health of the economy, employment and demographic trends, interest rates, inflation and fuel costs etc. Amongst the various automobile segments in India, the PV segment is the largest by value and accounts for nearly half the size of the ~`2,300 billion auto OEM segment, followed

by the commercial vehicle segment and the two-wheeler (2W ) segment that together account for the balance half in an almost equal proportion. Thus, given the large size of the PV segment, its pace of growth has a relatively higher influence on the growth prospects of the overall automobile sector in India. PV segment: After recording a robust 20 percent+ volume growth in 200910 and 2010-11, the domestic PV segment volumes grew at a slow pace of 3.0percent in 2011-12 marred both by circumspect consumer sentiment that impacted demand as well as supply constraints caused first by the tsunami in Japan (in March 2011), then by production disruption at the country’s largest PV manufacturer Maruti Suzuki (intermittently over the June-October 2011 period) and then by floods in Thailand (disrupting production output of select OEMs during the NovemberJanuary 2012 period). Assuming there are no additional supply shocks and as consumers adjust to the new normal characterized by relatively higher vehicle prices and high fuel costs; demand sentiment is likely to get some relief on the interest rate front during 2012-13. Over the medium term, ICRA expects the PV industry to record a volume CAGR of ~11 percent (domestic + export) over 2011-16E (inclusive of 2011-12E, a year in which volume growth is likely to be low at around three percent).


INSIGHT & OUTLOOK

Despite industry apprehensions, no increase in duty on diesel cars has been proposed. This should continue to drive faster growth of dieselengine vehicles vis-à-vis petrol-powered ones has gradually declined and freight rates continue to remain stagnant despite rise in operating expenditure for operators. On the financing front, some of the financiers have also tightened lending norms in addition to the rise in interest rates. Overall, the near term risks against M&HCV demand have increased significantly, though structurally, the demand drivers over a longer period remain intact. Given the current environment where

ICRA Growth Projections Across Sectors (approx) 14 12 % Growth

10 8 6 4

the growth in industrial activity remains low and the operating environment for fleet operators remains weak, ICRA expects the industry to defer capacity addition. As a result, the outlook over the near term appears subdued which may result in a slowdown in new vehicle sales. Amongst segments, M&HCV segment which tends to be influenced more by macro-economic indicators is likely to register a weaker performance over the near term as against the steadily growing LCV segment. The proliferation of the hub-and-spoke model, improving last mile connectivity and strong demand originating from rural segment is likely to drive demand in the LCV segment over the medium term. Over the medium term, ICRA expects the M&HCV segment to grow at a volume CAGR of 9.5-11.5 percent and the LCV to grow at a volume CAGR of 11-13 percent (domestic + exports) over the next five years. Two-Wheeler segment: The domestic 2W industry recorded a volume growth of 14.8 percent (YoY) in 11m, 2011-12;

2W

LCV

M&HCV

2 PV

Commercial Vehicles segment: After registering a strong 30 percent+ volume growth over 2009-10 and 2010-11, the growth in the CV industry has somewhat slowed down during the current fiscal. In 11m, 2011-12, the domestic CV industry posted a volume growth of 18.6 percent YoY supported by 26.9 percent growth in the LCV segment and a fairly muted 9.2percent growth in the M&HCV segment. Steadily rising interest rates, contracting industrial output and a considerable increase in vehicle prices along with high base of previous years have been the main factors constraining growth. The sharp rise in overall cost of ownership combined with almost stagnant freight rates are exerting pressure on the profitability and cash flows of fleet operators. ICRA’s channel check suggests that several operators have postponed their expansion plans in view of the prevailing high interest rates and slower industrial output. Capacity utilisation

CAGR (2011-16) which although healthy, was significantly lower than the 25percent+ volume growth rates seen in 2009-10 and 2010-11. In an environment where the northward movement of inflation, fuel prices and interest rates has been the nemesis of the Indian automobile industry at large, the 2W industry has been the most resilient so far. The growth has been supported by various structural positives associated with the domestic 2W industry including favourable demographic profile, moderate 2W penetration levels (in relation to several other emerging markets), under developed public transport system, growing urbanization and expected strong replacement demand, besides moderate share of financed purchases. ICRA expects these strengths, coupled with the OEMs’ thrust on exports, to aid the 2W industry to report a volume CAGR of 10-12 percent over the medium term to reach a size of 21-23 million units (domestic + exports) by 2015-16e. „ (Courtesy: ICRA)

MAY 2012 AFTERMARKET

35


INSIGHT & OUTLOOK

Low penetration to fuel growth ahead… Buoyancy in economic growth to propel aftermarket too Revati Kasture Head, Industry Research Vishal Srivastav Deputy Manager Kunal Maheshwari Analyst

THE automotive industry globally is among the key sectors of any economy and the growth in the sector mirrors the overall buoyancy in the economy. The last one decade was encouraging for India as the country’s GDP clocked growth of over eight percent for most

of the periods. Buoyancy in economic growth has fuelled growth in income levels and consequently pushed the demand especially for products like consumer durables and automobiles. Owning a car, which was considered to be a status symbol for rich income group, gradually became a utility for middle and upper middle income class population. This gradual transformation was on the back of rise in the number of target household, which was estimated to have increased by around 15-17 per cent on CAGR basis during FY02-10 period combined with wide product offerings in affordable price bands. Rising on these favourable factors,

In spite of PV industry witnessing a strong growth over last one decade, the penetration levels lag behind to some of the emerging auto markets like Russia, China, Malaysia and South Korea. Despite that, the PV industry is expected to grow in the range of nine10 percent during next five year period the domestic Passenger Vehicle (PV ) witnessed a healthy growth of around 15 percent during the FY02-12, barring marginal blips in FY09 and FY12 when industry growth was impacted due to economic uncertainties.

Urbanisation and constraints in public transport infrastructure fuelled growth in personal vehicle category The passenger vehicle category has witnessed a surge over the last decade primarily on the account of robust growth witnessed in Indian economy. The economic growth was primarily driven by high growth in services and manufacturing sectors. As these sectors

36

AFTERMARKET MAY 2012


INSIGHT & OUTLOOK

were majorly located in urban areas, high level of population migrated from rural and semi-urban areas in search of attractive employment opportunities. Further, inability of public transport infrastructure to support the growing demand cropped up the need for personal vehicles in a big way. In addition to this, rise in the income levels owing to growth in employment coupled with favourable financing options swelled the target consumer segment for PV industry, which increased by almost three folds during FY02-FY10 period as per CARE Research estimates, leading to spurt in the demand for PVs. Wide product offerings at affordable price also prompted growth in the demand. The Indian car market is highly price sensitive. Over the last one decade Indian car market has witnessed innumerable new launches mainly in the affordable small and mid-size car segment. The potential customers for these segments have been primarily the middle class population which has witnessed strong surge during last one decade. Further, growing demand has also prompted highest number of model launches in these two segments

at affordable prices, which in turn led to strong competitive scenario in the industry. CARE Research observed that stiff competition has restricted manufacturers in adopting aggressive price hikes, and the average prices have remained more or less stable in last eight-10 years.

India still trails behind global counterpart in PV penetration Inspite of PV industry witnessing a strong growth over last one decade, the penetration levels lag behind to some of the emerging auto markets like Russia, China, Malaysia and South Korea. During 2010, the penetration of PVs in India were around 15 per thousand, which was much lower than the identical markets, indicating that healthy growth prospects still persist for the manufacturers in medium to long term period. PV industry is expected to grow in the range of nine-10 percent during next five year period. CARE Research believes, the short term uncertainty hovering over the industry owing to economic scenario would fade away in medium term period and industry is estimated to post a growth of around 9-10 per cent on a CAGR basis during next five year period ie FY12-FY17 period. „

MAY 2012 AFTERMARKET

37


GLOBAL

Volkswagen Commercial Vehicles offers

restoration services TODAY, 65 years after its fi rst appearance, Volkswagen vans st ars in fi lms and commercials, and st ands—more than any other vehicle–for freedom, travel and fun. At Volkswagen Commercial Vehicles, the legendary van has its own department dedicated to preserving its heritage: Volkswagen Commercial Vehicles Oldtimers. Formed in 2007, the team has expanded quickly since then. Not only has the team purchased and restored about 100 vehicles for its own collect ion—from now on, it is offering restoration of historic Volkswagen Commercial Vehicles for customers, inclusive of detailed documentation. To be able to do this, Volkswagen Commercial Vehicles Oldtimers moved to a new building in Hanover

For each customer, the Oldtimers team provides comprehensive documentation of the restoration of the vehicle, with every step photographically documented and described in detail. Thus the work performed by the specialists from Hanover, is recorded for posterity at the beginning of this year. An area of approximately 7,000 sq mt now not only accommodates historical

38

AFTERMARKET MAY 2012

The facility has a everything to restore the vehicles—from a sheet metal bending bench to milling machines and paint shop

treasures, but also houses a workshop, which includes everything from a sheet metal bending bench, lathes and milling machines to a paint shop. The department has a st aff of 13, from mechanics to a technology historian and an event planner. Owners of an historic Volkswagen Commercial Vehicles, can now have it restored here, at its place of origin. No matter whether a full or partial restoration is required, or a van is simply to be made roadworthy, the ‘Bulli' workshop team will undertake any assignment. The st aff gets their briefs through all personal restoration request s with the customer before preparing an

individually tailored offer. Uniquely, only here does the cust omer receive certificated works restoration. In addition, for each customer, the team of Volkswagen Commercial Vehicles Oldtimers provides comprehensive documentation of the restoration of the vehicle, with every step photographically documented and described in detail. Thus the work performed by the specialist s from Hanover, is recorded for posterity. Some of the replacement parts needed when working on classics are even taken from Volkswagen's original stock, with support from Volkswagen Classic Parts. „


GLOBAL

Hyundai secures major fleet deal

with Enterprise PLC The new fleet will comprise a mixture of Hyundai i40 and New Generation i30, which feature the lowest costs in their respective classes. The 110ps variant of the New Generation i30 emits just 97g/ km CO2—18g/km less than the outgoing model ENTERPRISE PLC, one of the UK's largest providers of maintenance and front-line services to the public sector and utility indust ry, chose Hyundai as its preferred fleet supplier following an extensive evaluation process to find alternatives to help optimise its fleet efficiency. The new fleet will comprise a mixture of Hyundai i40 and New Generation i30, which both feature the lowest costs in their respect ive classes. The 110ps variant of the New Generation i30 emits just 97g/km CO2—18g/km less than the outgoing model. The new i40 meanwhile delivers class-leading fuel economy from 65.7mpg on the combined cycle, which equates to emissions from just 113g/km for a D-segment car. In addition to maintaining key infrast ruct ure assets for utility companies, Enterprise PLC also provides frontline services to Local Authorities and Central Government organisations in the UK. Its 11,000 employees work

across 170 locations in the UK and are collect ively responsible for delivering local services and maintenance at st ringent national standards. Hyundai has continuously highlighted its desire to lead the way in terms of long-term environmental sustainability for the auto indust ry, and models like the New Generation i30 and the i40 furthers the company's commitment to delivering models with class-leading eco-performance. National Fleet Sales Manager at Hyundai Motor UK, Martin Wilson said, "At Hyundai, we are continually growing and improving our entire fleet offering from the products that we sell to the support services we offer to customers. We are delighted that a blue chip company such as Enterprise PLC has chosen Hyundai and this further confirms that our products tick all the boxes for large fleet operators. We are looking forward to partnering with Enterprise PLC in helping them achieve greater fleet optimisation and efficiency."

Commercial Director Operations at Enterprise PLC, Philip Preston said, "We conducted an in-depth investigation into whole life costs of our fleet, looking at vehicle emissions, tax benefits and vehicle performance. Hyundai came out on top and offered the best overall package for us and our fleet operation. As a Group, we are constantly st riving to reduce energy consumption and emissions from our fleet and Hyundai's current fleet products help us do that. In addition, we are also looking at a long-term fleet partner that can deliver alternative fuelled vehicles in future, and Hyundai's ix35 FCEV is an exciting prospect for our future fleet." The ix35 FCEV is Hyundai's third-generation fuel cell vehicle and showcases the brand's development on cutting-edge alternative fuels such as hydrogen. It features a standard petrol internal combustion engine and a hydrogen fuel cell stack to provide a driving range of 360 miles between fill-ups. „

MAY 2012 AFTERMARKET

39


GLOBAL

Delphi restructures aftermarket team

Malcolm Sissmor will become Country Director for DPSS Canada

DELPHI AUTOMOTIVE announced changes to its aftermarket sales leadership team. Ray Swetman will join Delphi Product & Service Solutions (DPSS) as Vice President, Sales, Independent Aftermarket, North America. In this role, Swetman will be responsible for direct ing Delphi's aftermarket sales efforts, and driving customer and channel expansion. In

addition, Delphi announced Malcolm Sissmore, most recently Vice President of Independent Aftermarket Sales for North America, will take over as Country Director for DPSS Canada, leading the company's effort to accelerate growth and expand Delphi's share of the automotive aftermarket in Canada. "Ray brings a wealth of expertise to Delphi that will help further grow the business by leveraging our OE heritage and offering an extended range of products to the aftermarket," said Vice President, Global Independent Aftermarket, DPSS, Mark A Shasteen. "His sales and marketing leadership experiences will further strengthen our ‘go to market' strategies with a focus on enhancing our customers' experience with Delphi." Swetman brings more than 30 years of aftermarket experience to Delphi. He was most recently Vice President, Sales, National Accounts at

UCI/FRAM Group and was previously Senior VP, Sales & Marketing for Airtex, LP. Other prior experience includes 14 years with Federal Mogul in various sales and marketing positions and marketing manager for R.E. Dietz Company. "Canada represents a large market opportunity for Delphi and we are making a concentrated, st rategic effort on building our presence. Malcolm's 30 years of aftermarket experience in Canada and st rong customer relationships puts him in an excellent position to help bring that market to its full potential for Delphi," said Shasteen. Delphi is a leading global supplier of electronics and technologies for automotive, commercial vehicle and other market segments. Operating major technical centres, manufacturing sites and customer support facilities in 30 countries, Delphi delivers real-world innovations that make products smarter and safer as well as more powerful and efficient. „

Mercedes-Benz launches chauffeur website MERCEDESBENZ UK has launched its first chauffeur website—www.mercedes-benz.co.uk/chauffeur—as part of a new campaign with support and specific offers, designed for the professional driver market.

Easy-To-Use Tool The new dedicated chauffeur section, which sits within the Mercedes-Benz Fleet site is designed to be an easy-touse tool to highlight useful information on vehicle and finance offers, service packages, accessories and even a photo service option that enables chauffeur companies to source high quality images of Mercedes-Benz models for their websites and brochures.

40

AFTERMARKET MAY 2012

Mercedes-Benz has also launched a special offer on a three-year S-Class S 350 BlueTEC L model Contract Hire rate of just £639 for chauffeur firms (six months’ advance rental plus 35 further payments). The package also includes complementary products and services including a welcome pack, Tracker vehicle recovery unit, and enhanced mobility support, highlighting the Mercedes-Benz’ commitment to the market. Head of Fleet at Mercedes-Benz, Nick Andrews, “Th is new website highlights our commitment to make

Mercedes-Benz UK much easier to deal with for the chauffeur market. We are working hard to create dedicated offers and give focused support to the professional drivers, all of which have been designed with our customers’ business in mind.” „


GLOBAL

Mondial Assistance UK and HSBC

renew partnership AFTER three years of providing roadside assistance to HSBC customers, Mondial Assistance UK has renewed its partnership with one of the largest banking and financial services organisations in the world. Under the new three-year contract, Mondial Assistance will continue to provide roadside assistance cover to HSBC Advance and fi rst directory customers, delivering a high quality service, designed to enhance the customer experience. The former has been working closely with the bank since 2008, offering roadside assistance to the bank current account holders. Over this time, the roadside assistance cover has been expanded and the service continually reviewed to ensure customers continue to receive the high standard of

care they have come to expect from all HSBC services. Its technicians are trained to high standards of both customer service and vehicle technology. Technicians’ vehicles are equipped with specially selected tools and equipment including those for vehicle diagnost ics, to ensure each member receives the best possible assistance - a permanent repair at the roadside rather than a short-term fi x, wherever possible. Travel and Health Sales Director at Mondial Assistance UK, Corporate, Ben Smart, stated, “This new deal is confirmation of the value we bring to HSBC’s customer offering. Over the next three years we aim to build on our growing relationship with HSBC, working together to develop and maintain the highest levels of customer service.

Under the new three-year contract, Mondial Assistance will continue to provide roadside assistance cover to HSBC Advance and first directory customers, delivering a quality service, designed to enhance the customer experience

Our highly trained roadside assistance technicians and call centre staff ensure we can deliver excellent service, helping HSBC boost customer loyalty and retention in a competitive market.”

Mondial Assistance UK: A member of Allianz Global Assistance

Ben Smart, Travel and Health Sales Director at Mondial Assistance UK, Corporate Mondial Assistance

In 2010, Mondial Assistance began its transition to become Allianz Global Assistance, which is the international leader in assistance, travel insurance and health, life & home care services. Today, Allianz Global Assistance counts more than 10,783 employees who speak 40 different languages and work throughout the world with a network of 400,000 service providers and 180 correspondents. About 250 million people, or four percent of the world’s total population, benefit from its services, which are provided on all five continents. Mondial Assistance in the UK is to become Allianz Global Assistance by the end of 2012. „

MAY 2012 AFTERMARKET

41


GLOBAL

Bentley and Starwood announce a global partnership BENTLEY MOTORS has announced a global partnership with St Regis and The Luxury Collect ion Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide. The partnership underpins the heritage and world-class excellence of both brands, creating signature experiences for guests, residents and customers with driving programmes, special events, brand initiatives and house fleets at flagship hotels around the world. "Starwood's luxury brands continue to grow globally and so does the global nature of our guests," said Global Brand Leader for St Regis Hotels & Resorts, Paul James. "This partnership with Bentley enables our guests to explore must-see dest inations in st yle." Bentley Continental Flying Spur models have been chosen as the house fleet for a new generation of luxury travellers at St. Regis hotels and resorts around the world, from The St Regis Singapore and The St Regis Saadiyat Island Resort in Abu Dhabi to the brand's flagship in New York. In October 2011, St Regis hosted a bespoke Italian driving tour for Bentley model owners and guests of The St. Regis Rome and the newly opened St Regis Florence. The Continental Flying Spur combines the design and craftsmanship for which, Bentley is renowned with the dynamics and power of the Continental GT to provide a luxurious motoring experience that has attracted a new breed of customers to the marque. The ability to undertake long journeys in comfort has been the hallmark

42

AFTERMARKET MAY 2012

of every Bentley, and never has that been better demonst rated than in the R-Type Continental from 1952 and its fourdoor descendant, the Continental Flying Spur. The model has continued the Bentley Continental Flying Spur outside The St Regis, Singapore Bentley bloodline of sporting Grand Tourers derived GT and GTC V8 models at the awardfrom the original elegant yet powerful winning Marques de Riscal, a Luxury 1957 Continental Flying Spur. Collect ion Hotel in Ilciego, Spain. "At Bentley, we are committed to Recently, The Luxury Collect ion maintaining our position as the definiand Bentley have extended their parttive British luxury car company" said nership to Aust ria with an inaugural Head of Customer Relations at Bentley drive. The Springtime Bentley Grand Motors, Joe Ashworth. "It is thereTour from Vienna to Salzburg is for fore important that we partner with two days and allows guests to expea pinnacle brand that underpins our rience the country. The journey has own values of craftsmanship, st yle been reported to showcase four iconic and sophist ication. Our current and Luxury Collect ion Hotels including prospect ive customers recognise the the Hotel Imperial in Vienna and the heritage of both brands, and with Schloss Fuschl in Salzburg. The parStarwood's Luxury Brands we aim to ticipants of the exclusive drive will broaden the appeal and experience have two options to explore the route of Bentley." through Aust ria. Both the Continental The Luxury Collect ion Hotels & W12 and the Continental V8 have disResorts, a portfolio of 80 hotels and tinct ive drive characterist ics. resorts in over 35 countries, offers Th rough programmes such as St unparalleled engagement with some Regis Aficionado, Journeys by The of the world's leading destinations. Luxury Collect ion and SPG Moments, Th rough this partnership, Bentley has Starwood will continue to create staged its global media drive of the opportunities for its guests to expeContinental Flying Spur in 2005 at rience similar driving programmes the Gritti Palace, a Luxury Collect ion around the world with Bentley and Hotel in Venice. In February this year, offer insider access to St Regis and Bentley unveiled its newest Continental Luxury Collect ion experiences. „


PRODUCTS

Petrol Injector Cleaners

Cylinder Liners

THE petrol injector cleaners are easy and quick to install. No attendant is required while the injectors are being cleaned, as these can do other jobs in the meantime. Automatic presettable timer is provided for setting the time for cleaning the injectors, de-pressurising the rail and switching off after the cycle is over. Switchable time setting for cleaning and measuring mode is also provided. The petrol injector cleaners have graduated glass burettes with stopcock to see the spray pattern and measure discharge of each injector before or after cleaning. These kits have adaptors and harnesses to cater to injectors of petrol driven passenger cars of all makes using MPFI (Mult-Point Fuel Injection) systems.

Sahney Tools, Delhi

AN extensive range of cylinder liners are offered. Designed with accurate precision for indust rial purposes, the liner is made from centrifugally-casted, shellcasted with close grained cast iron. The liner is duly heat-treated and appreciated for its durable and resistant quality. Also offered are customisation services to clients depending upon the specific requirements.

Cosmo Teck Mumbai - Maharashtra Tel: 022-26403687 Mob: 09833811406 Email: asif_fakih@yahoo.com Website: www.cosmoteck.in

Tel: 011-2006 4918,09811306948 Email: rssahney@gmail.com Website: No website

www.oillubesystems.com

Quality Product

Tool Trolley

Tool Trolley

Multi Drawers Tool Trolley

Quick Service Trolley

Cost Effective

Quick Service Trolley

Oil Filtration Unit

Waste Oil Disposer Injector Cleaner & Tester

Oil Disposer

Oil Dispenser

Quick Service

Filter Cleaning Unit Heavy Duty Bike Lift

Heavy Duty Work Table

Parts Washer

Go- Jack

Transmission Jack

Dual Scissor Lift for Cars

Mobile Service Van

Dealers / Distributors Enquiries are solicited for : NE Guwahati, East Patna, South Chennai, Central - Nagpur -Lube System

s

O il

OIL LUBE SYSTEMS (AN ISO 9001 : 2008 CERTIFIED CO.)

Office : Badkhal Pali Road, Badkhal (Opp. Delhi Masjid) N.I.T. FARIDABAD - 121001 Works : Plot No. 32, Badkhal Enclave, N.I.T. FARIDABAD - 121001 (Haryana) INDIA Ph. : 0129-2430786, 2461646 Mob. : 09911244531, 09810460773 Fax : 0129-2430786 E-mail : marketing@oillubesystems.com; bnpandey.ols@gmail.com;

MAY 2012 AFTERMARKET

43


PRODUCTS

Automotive Parts A wide range of automotive parts is offered. These are used for forced-induction of an internal combust ion engine. A form of supercharger increases the density of air entering the engine to create more power.

Agromach Spares Corporation Mumbai - Maharashtra Tel: 022-23826211 Mob: 09892560798 Email: dieselsc@bom5.vsnl.net.in

Sanders and Polishers

Automatic Battery Chargers THE automatic battery chargers meet the charging specifications of a wide range of VRLA and RG sealed batteries. These may be connected indefinitely to a fully-charged battery. Models AC-01 to AC-04, voltages range from 12 V to 24 V; current ranges from 5 A to 15A; & weight ranges from 6.5 kgs to 11 kgs.

Elak Pvt Ltd Chandigarh Tel: 0172-5078112 Mob: 09815017415 Email: info@elak.co.in Website: www.elakindia.com

Compression Springs

A complete range of sanders and polishers to suit users’ finishing surface applications from heavy material removal to fine finishing is offered. These tools are designed to bring better comfort and increase product ivity. The range provides random orbital sanders, rotary sanders, pistol sander & polishers, and belt sanders.

A wide range of heavy helical compression springs is offered. These compression springs are widely used in elevated temperatures high load applications in a corrosive environment. The helical compression springs are available in the different dimensions. These find applications in automobile and agricultural indust ries. Hot coiled springs up to 92 mm or 3.62 inch wire diameter and OD 450 mm or 17 inches are also manufact ured.

Chicago Pneumatic Thane - Maharashtra

Asco Engineering & Enterprise Howrah - West Bengal

Tel: 022-39982731 Mob: 09967047733 Email: ashish.malhotra@cp.com Website: www.cp.com

Tel: 033-32454568 Mob: 09831341577 Email: kakanghosh@gmail.com Website: www.ascospring.com

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AFTERMARKET MAY 2012


PRODUCTS

Absolute Rotary Encoders

Tyre Changers

THE ENP series Ø60 mm shaft-type absolute rotary encoder newly adds 12-24 V DC power supply type for 360 division models in order to increase user convenience. Th is series, which not only measures absolute variable angle with BCD code, but also realise high accuracy by maintaining absolute position in case of sudden power failure. The series is mainly used for indust rial machine tools. The encoder is st rong against external impact. The ENP series is used for automobile in-out control in parking towers.

THE side swinging mounting arm of the tyre changer enables users to install it near the wall occupying very less space. Specially designed bead breaker handles rims very gently and safely. Features include suitable for car and LCV tyres, side swing mounting arm, pneumatic twin cylinders for fi rm clamping, four-jaw self-centering chuck, alloy wheel plast ic protector, bead breaking by pneumatically operated cylinders, clockwise and anti-clockwise rotation of turn table using elect ric motor, built-in FRLs and a motorcycle adopter (optional).

Autonics Automation India Pvt Ltd Navi Mumbai - Maharashtra

Manatec Electronics Pvt Ltd Puducherry

Tel: 022-27814305 Mob: 09322902192 Email: india@autonics.com Website: www.autonic.in

Tel: 0413-2248926 Mob: 09344643104 Email: sales@manatec.net Website: www.manatec.net

Digital Tyre Inators THE automotive digital tyre inflators and deflators are double display microprocessor-based systems, using latest embedded technology, with inflation and deflation funct ion. These are fully automatic and safe devices to inflate tyres accurately to a preset pressure. The units are designed to use minimal compressed air thereby avoiding wastage of compressed air. These are absolutely weather-proof, robust and elegant in design. As most of the modern vehicles are fitted with state-of-the-art suspension systems, accurate tyre pressure is important to get excellent performance. The automatic tyre inflators give required accuracy.

Protech (Progressive Technologies) Hyderabad - Andhra Pradesh Tel: 040-23554836 Email: protech@cityonlines.com Website: www.protech-india.com

MAY 2012 AFTERMARKET

45


PRODUCTS

Vehicle Tracking Systems

THE vehicle tracking system is an end-to-end solution for vehicle management. Th is unit contains a GPS (global positioning system) receiver and GSM (cellular) Interface with GPRS, to measure, record and transmit parameters, like date, time, speed and location to the command center using the local GSM/GPRS network. The system automatically switches over to SMS wherever GPRS coverage is not available. Alarm buttons act ivated on the vehicle by the driver or the passengers alert the command centre to possible emergencies and a voice option even permits verbal communication with the driver. Right from locating the vehicle in real time, to keeping a record of various parameters, like vehicle speed total distance travelled, date and time and number of speed violations, the system helps to prevent theft of the vehicle by immobilising the vehicle and sounding the horn/sending an SMS to the command center or the owner on his cell phone.

Transworld Compressor Technologies Ltd Pune - Maharashtra

Fifth Wheel Components A wide range of industrial components and machined industrial components are offered, which includes fifth wheel components, forged components, machining components, profile cut components, profile cutters, forged automotive components, ground components, machined components, precision turned components. The product range widely caters to the application requirements of various industries, such as automobile, electrical, earthmoving sector and power generation. A comprehensive range of fifth wheel components (forged & machined components) are also available. The range of fifth wheel components is also customised as per specifications provided by clients.

Super Industries Nashik - Maharashtra Tel: 0253-2382934 Mob: 09822178681 Email: superindust ries@gmail.com

Automotive Batteries A wide range of automotive batteries (DIN 44) are manufact ured from high-grade quality raw materials. These batteries are also customised as per customers’ specifications. The automotive batteries are widely known for their durability and quality. These are availaible at an indust rial leading price.

Tel: 020-26131676 Email: marketing@transworld-compressor.com Website: www.transworld-compressor.com

Crankshafts THESE crankshafts are normally forged in alloy steel to appropriate st rength for various applications. Spheroid graphite iron is also used for smaller crankshafts. The crankshafts are normalised and induction hardened.

Garima Global Pvt Ltd Mumbai - Maharashtra

R R Industries Bengaluru - Karnataka

Tel: 022-40378888 Mob: 09821606439 Email: email@garimaglobal.com Website: www.garimaglobal.com

Tel: 080-23126827 Mob: 09448437845 Email: info@rrmicrobatteries.com Website: www.rrmicrobatteries.com

46

AFTERMARKET MAY 2012


PRODUCTS

Distance Loggers

THESE distance loggers are used for monitoring the average speed of vehicles during the test drive. The instruments are suitable for both two- and four-wheelers. These have to be preset for the lap distance (1 to 99 km) and the no of laps (1 to 99). The distance loggers record the time taken per lap in their non-volatile memory. Upon completion of the preset no of laps the loggers beep an audible signal and stop further recording, thus signifying the end of the test circuit. The loggers work on 12 V DC (external battery) with only a lead coming from the speedo sensor, which is built into the existing analog speedometer. Data stored in the logger is downloaded into a PC through the parallel port and a report generated along with the display of the data in tabular and as a bargraph.

Dadmatrac Electronics Pvt Ltd Gurgaon - Haryana Tel: 01274-6341459 Mob: 098104 94100 Email: admin@dadmatrac.com Website: www.dadmatrac.com

Die-Mounted Cam Units THESE die-mounted cam units are used in A-class automotive forming dies for side piercing and sole forming application. The cam units are designed for easy and instant installation and do not require modification in the die sets. They are also used in sliding surfaces. Return springs ensure positive return of side cam at the end of cycle. A new slender design reduces mounting high strength. Most importantly these cam units are available in a wide range of design (horizontal, inclined, aerial and reverse types) to suit user’s application.

Sumo Engineers Bengaluru - Karnataka

Gas Converter Kits THESE LPG gas kits are offered for all makes of motorcycles, such as Rajdoot, Bullet, Honda, Yamaha, Suzuki, Boxer, Pulsar, Freedom Caliber, etc. This retro fitment system is simple and quick to install on old/new motorcycles. Motorcycles fitted with these revolutionary gas systems enjoy fuel saving up to 70 per cent, with no pollution and reduced maintenance cost. Unlike conventional car LPG kits, which are high-pressure kits, Klockner gas kits work on low pressure, hence are 100 per cent safe and specially designed for 2-stroke and 4-stroke motorcycle engines.

Gas Tech Electronic Products (P) Ltd Dehradun - Uttaranchal Tel: 011-2672540 Email: mailinfo@gastechproducts.com Website: www.gastechproducts.com

Automobile Fuses THE Maxi series automobile fuses are available in a higher range of amperage rating of 20 A to 80 A in 32 V AC/DC. These fuses are physically larger in size as compared to other ATO and Mini series automobile fuses. Colour code is provided in each fuse for easy ampere identification. Larger fuses are widely used in automobile circuits for protect ion of wiring harness by replacing the fusible wire or fusible link, which is often a plain piece of small wire. The ATO series fuses are suitable for automobiles, trucks; whereas the Mini series fuses are suitable for buses, cars, etc.

Sahil International New Delhi Tel: 011-22464894, Mob: 09899153952 Email: sahil2001@yahoo.com Website: www.sahil-india.com The information published in this section is as per the details furnished by the respective manufacturer/ distributor. In any case, it does not represent the views of

Tel: 080-26647529 Mob: 09341250892 Email: sumoengineers@vsnl.net

MAY 2012 AFTERMARKET

47


48

AFTERMARKET MAY 2012

1266265

Feb. 2011

Over Apr.-Feb. (10-11)

Apr.-Feb. (11-12)

% Change

2011-12 Apr.-Feb.

(11 Months) in F.Y.

Avg. Mthly. Prdn.

(11 Months) in F.Y. 2011-12 Apr.-Feb.

Avg. Mthly. Prdn.

Feb. 11 (Prodn.)

Feb. 12 over

3%

1296593

1334797

6%

1346913

Feb. 2012

% Change

Truck/Bus

Category

4%

2162976

2240219

5%

2082128

2187245

Passenger Car

5%

125367

131398

18%

110010

129861

Jeep

12%

497484

555936

2%

520969

533513

L.C.V.

7%

214663

229109

9%

212351

231840

Front

7%

146780

157144

3%

140490

144760

Tractor Rear

(-)1%

85847

85198

(-)5%

97850

92552

Trailer

(-)2%

25883

25368

(-)7%

25565

23778

Adv

3%

15790

16217

(-)1%

15694

15576

Otr

9%

1031187

1123579

1%

1090203

1102514

Scooter (2 Wheeler/Moped)

17%

615733

717455

(-)1%

693392

685015

Scooter (3 Wheeler)

5%

3558423

3733866

2%

3465260

3525128

Motor Cycle

9%

51049

55426

27%

47934

61070

Industrial

FEBRUARY 2012 AND COMPARISONS

6%

9827775

10405712

3%

9768111

10079765

Total

CATEGORY WISE TYRE PRODUCTION

DATA


193417

Feb. 2011

Over Apr.-Feb. (10-11)

Apr.-Feb. (11-12)

% Change

2010-11 Apr.-Feb.

(11 Months) in F.Y.

Avg. Mthly. Export

(11 Months) in F.Y. 2011-12 Apr.-Feb.

Avg. Mthly. Export

Feb. 2011 (Exports)

Feb. 2012 over

15%

162670

186649

(-)12%

170830

Feb. 2012

% Change

Truck/Bus

Category

41%

93108

131108

34%

74341

99649

Passenger Car

30%

7601

9862

78%

8691

15485

Jeep

17%

118743

138516

4%

134825

139549

LCV

77%

850

1505

344%

472

2097

Front

(-)22%

3378

2648

(-)34%

4383

2882

Tractor Rear

124%

120

269

100%

0

135

Trailer

84%

8848

16283

(-)61%

10768

4221

Otr

235%

3940

13211

2523%

1219

31975

Scooter (2 Wheeler /Moped)

FEBRUARY 2012 AND COMPARISONS

34%

46226

62127

18%

50310

59530

Scooter (3 Wheeler)

CATEGORY WISE TYRE PRODUCTION

24%

62378

77540

7%

67159

71532

Motor Cycle

(-)22%

8597

6741

(-)82%

9725

1721

Implement

(-)29%

10710

7593

218%

8153

25946

Industrial

24%

527169

654052

11%

563463

625552

Total

DATA

MAY 2012 AFTERMARKET

49


LIST OF PRODUCTS & ADVERTISERS’

‘O’ rings ................................................................................ 45 A/C service equipment.......................................................... 3 ABS sensor cable/grommet ................................................... 4 Absolute rotary encoders .................................................... 45 Automatic battery chargers .................................................. 44 Automobile fuses .................................................................. 47 Automotive batteries ............................................................ 46 Automotive dealership excellence award ............................. 6 Automotive parts .................................................................. 44 Brake testing equipment ...................................................... 3 Braking ................................................................................. fic CNC/VMC machines .............................................................. bc Collision repair system ......................................................... 3 Compression springs............................................................. 44 Crankshafts........................................................................... 46 Cylinder liners ....................................................................... 43 Die-mounted cam units........................................................ 47 Digital tyre infl ators............................................................. 45 Distance loggers ................................................................... 47 Dust cover............................................................................. 4 Exhibition - Automach 2013 ................................................. 15 Exhibition - Engineering Expo .............................................. 8 Fifth wheel components ....................................................... 46 Filter cleaning unit ............................................................... 43 Fluid seals ............................................................................. 45 Fuel bowl .............................................................................. 4

Gas analyser.......................................................................... 3 Gas converter kits ................................................................. 47 Go-jack ................................................................................. 43 Heating solutions.................................................................. bic Heavy duty bike lift .............................................................. 43 Hydraulic press ..................................................................... 43 Instant drying & curing technology ...................................... bic Laptop trolley ....................................................................... 43 Mobile service van ................................................................ 43 Paint protection film ............................................................ 4 Parts washer ......................................................................... 43 Petrol injector cleaners ........................................................ 43 Pistons .................................................................................. 11 Sanders and polishers .......................................................... 44 Shift lever screen .................................................................. 4 Spot welding equipment ...................................................... 3 Suspension Machine ............................................................. fic Tool trolley ........................................................................... 43 Transmission......................................................................... fic Transmission jack ................................................................. 43 Tyre changer ......................................................................... 3, 45 Tyre inflation equipment ...................................................... 3 Vehicle tracking systems....................................................... 46 Waste oil disposer ................................................................. 43 Wheel aligner ....................................................................... 3 Wheel balancer ..................................................................... 3

FIC : Front Inside Cover BIC : Back Inside Cover BC: Back cover

Pg No. Advertiser...........................................Tel................................. E-mail ............................................Website 6......... ADEA ..................................................... .............................................................................................. www.adea.in 15 ....... Confederation Of Indian Industry .......+91-124-4014060 ...........rachna.jindal@cii.in ....................... www.jetfindia.in FIC ...... Endurance Technologies Ltd ................................................................................................................ www.endurancegroup.com 8......... Engineering Expo .................................+91-09819552270..........engexpo@infomedia18.in .............. www.engg-expo.com 11 ....... Federal Mogul ......................................+91-124-4784530 ........customercare.india@federalmogul.com ..... www.federalmogul.com BIC ..... Litel Infrared Systems Pvt Ltd ..............+91-20-66300636 ..........sales@litelir.com ............................ www.litelir.com 4......... Lubrizol Advanced Materials India P ...+91-22-66027800 ..........santosh.mishra@lubrizol.com ....... www.lubrizol.com 3......... Madhus Garage Eqpts ..........................+91-80-26660656 ..........madhus@madhusindia.com .......... www.madhusindia.com 43 ....... Oil Lube Systems ..................................+91-129-2430786 ...........marketing@oillubesystems.com ..... 45 ....... Puja Fluid Seals ....................................+91-20-27112016 ...........sales@pujaseals.com ..................... www.pujaseals.com BC ...... Yamazaki Mazak India Pvt Ltd ............+91-2137-668800...........sudhir_patankar@mazakindia.com ............ www.mazak.com Q Our consistent advertisers

50

AFTERMARKET MAY 2012


Aftermarket - May 2012  

Aftermarket is India's first business magazine for the automotive aftermarket . Brought to you by Auto Monitor, it acts as a vital link betw...

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