INDIA’S FIRST MAGAZINE FOR THE AUTOMOTIVE AFTERMARKET
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Vol. 1 No. 11 May 2012
SPECIAL REPORT Mahindra First Choice
Hitesh Mehta, AkzoNobel
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EDITORIAL Energise The Value Chain ONE of the popular adages in the country goes like this—three wells were dug for water but in vain, as two did not come up well, and one did not have water. So the purpose of getting water could not be addressed. You may wonder what I am trying to say through this adage! This is what majority of customers, irrespective of the products, experience in the country as they do not get their due satisfaction in aftersales service from either the authorised service centres, third party service centres or the unorganised service centres, barring a few. The situation is the same across all segments, be it white goods, be it gadgets or vehicles. The dissatisfaction levels vary depending up on the technical features of the products. And it is exactly the same way that the vehicle owners feel about servicing their vehicles. The dissatisfaction levels are high among customers of passenger cars and two-wheelers, while it is at a ‘reasonable’ level with the customers of commercial vehicles. The differential is because of the awareness levels of the users on the vehicles and its mechanisms. Nevertheless, although the authorised service centres and third party garages offer genuine parts, the servicing part of the game plays spoil sport. The risk of using counterfeit products is high in the unorganised garages, though some users prefer them. The sale of a vehicle is just one aspect in the life of the vehicle, with very limited time spent during the process. It is just one instance. However, it is the aftersales service that continues to stay connected with the customers till the end of the life of the vehicle. Though the third-party multi-brand service centres and the vehicle manufactures strive to retain customers through the authorised service centres, the intent takes a beating with poor service. And this is due to lack of training among other things, to employees of these organisations. Unless every element of the service is tweaked and every employee of the service centre is made responsible, the customer satisfaction index will not soar. The going will be good as long as there is demand. Offering quality service and value for money will help these organisations to retain customers well. In this issue, the cover story is on CNG, the preferred fuel, though not available across the country. We spoke to few players to give you a perspective. We have introduced a new ‘Product Enquiry and Sourcing’ service for our readers. You can search and source products flashed in our magazine or email communications easily. All you need to do is to send us an SMS at 51818 stating your requirement or write to us at b2b@ infomedia18.in. On doing so, your query will be processed instantaneously and you can expect a response on priority. Wishing you much pleasure reading. Do send us your feedback.
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MAY 2012 AFTERMARKET
10 Sony Xplods market with AV receivers 12 JK Tyre’s strategic initiative to provide tyre care solutions 13 Audi India to expand dealer network 14 VW steps-up national network expansion 17 Volvo initiative lends edge to Chennai showroom 26
COVER STORY 20 Recharging The Drive Aftermarket examines wider adoption of CNG/LPG that may kick-start technology and distribution related innovations for alternative fuels
IN CONVERSATION 26 On-time delivery and uninterrupted material availability are the key INDIA’S FIRST MAGAZINE FOR THE AUTOMOTIVE AFTERMARKET
25 48 Pages `50
Vol. 1 No. 11 May 2012
SPECIAL FOCUS Mahindra First Choice
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TECHNOLOGY 25 Innovation proves jammer to vehicle theft crimes
SPECIAL REPORT 31 Wurth has planned capacity expansion and a training programme with IGTC
Hitesh Mehta, AkzoNobel
Cover Design Varuna Naik Mahesh Talkar
MAY 2012 AFTERMARKET
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MAY 2012 AFTERMARKET
Sony Xplods market with AV receivers Our Bureau
SONY recently launched four new Xplod AV receivers for in-car entertainment aimed at greater connect ivity to drivers with enhanced iPod/iPhone control, with wide range of smart phone and USB connect ivity options. The new passenger application control allows users to connect an iPod or iPhone via USB to display their favourite TV shows, movies, and compatible applications onscreen. Bluetooth connectivity on the XAV-701BT, XAV-601BT and XAV-64BT with an external microphone completes the package, enabling hands-free calling while driving. The XAV-701BT/601BT audiovisual receivers feature WVGA panel display with touchscreen capability and allow passengers to share their favourite multimedia when on the road. Meanwhile, dual USB connectivity allows for simultaneous connect ion to USB mass ﬆorage devices such as the Walkman digital music player for music playback and control over the display of album artwork and playliﬆs. The XAV-701BT and 601BT receivers also oﬀer universal smart phone connectivity to any MirrorLink certiﬁed
The new passenger application control allows users to connect an iPod or iPhone via USB . Also, dual USB connectivity enables simultaneous connection to USB mass storage devices such as the Walkman digital music player for music playback and better control over the playlists Model No XAV-701BT XAV-601BT XAV-64BT XAV-63
`33,990 `29,990 `24,990 `19,990
June ‘12 June ‘12 May ‘12 April ‘12
smart phone. Drivers can play music, make and take phone calls, as well as control smart phone-based navigation services and applications, all from the receiver’s 6.1-inch or seven-inch touchscreen. Not only is full smart phone integration achieved, but driving safety is maintained as well.
MirrorLink is a technology ﬆandard developed by the Car Connect ivity Consortium that enables the ﬆ reaming of smartphone content to in-dash receivers, facilitating control of applications and music on the receiver’s touchscreen. Each receiver uses Sony’s proprietary Advanced Sound Engine with digital processing and virtual 5.1 ch to deliver surround sound. For added theft protect ion, the 601BT includes a fully detachable faceplate, rendering the receiver useless without it. Delivering well-rounded functionality at an entry-level price, the XAV-63 and XAV-64BT oﬀer a number of improvements typically found only in more expensive audiovisual receivers. The two receivers come with 6.1 inch WVGA displays, enhanced faﬆ-response GUI design, iPod/iPhone Passenger App Control, and Sony’s own Advanced Sound Engine with full digital processing for ultimate sound versatility. Currently, the company’s diﬆribution network comprises 47 diﬆributors, 1,000 car showrooms and 1,000 accessories shops. Its service presence comprises around 255 service outlets.
(L) XAV-63 (R) XAV-701BT Display Modes
AFTERMARKET MAY 2012
JK Tyre’s strategic initiative to provide
tyre care solutions Our Bureau
IN order to capture the market in and around Gurgaon, JK Tyre and Induﬆ ries Limited, the four-wheeler tyre manufact urer, inaugurated its ﬁrﬆ Steel Wheels showroom in the city. The move is a part of the company’s plans to expand its network throughout the country. According to General Manager (Sales), JK Tyre and Induﬆ ries, SK Agarwal said, “Gurgaon is the hub of the automobile manufact uring industry. An eight-lane expressway that runs between Delhi and Gurgaon connects to NH8 (Delhi-Jaipur-Mumbai national highway), leads to a major amount of vehicle inﬂow in the city and neighbouring ﬆates. It is a big market. Gurgaon is considered the metropolitan area encompassing every settlement around the city and the capital region. With the ever growing vehicle population, JK Tyre’s cuﬆomers will avail the exclusive facilities (L) SK Agarwal, GM (Sales), JK Tyre & Induﬆ ries at the inauguration of the Gurgaon showroom
Gurgaon is considered the metropolitan area encompassing every settlement around the city and the capital region. With the ever growing vehicle population, JK Tyre’s customers will avail the exclusive facilities which will provide tyre care and sales to them—SK Agarwal, GM (Sales), JK Tyre and Industries
AFTERMARKET MAY 2012
which will provide tyre care and sales to them.” The Steel Wheels centres of JK Tyre guarantee cutting edge services to the cuﬆomers. The centres are equipped with modern wheel servicing equipment, computerised wheel alignment and wheel balancing, automated tyre changing, nitrogen inﬂ ation and air care facilities. The well trained ﬆ aﬀ of the centres also provide guidance on tyre care and maintenance and tyre rotation. JK Tyre Steel Wheels is a ﬆ rategic marketing initiative from JK Tyre to
provide world class tyre care solutions to its cuﬆomers. “The unique facilities provided to our cuﬆomers at the Steel Wheels showrooms have redeﬁned the technology used for tyre servicing in the country. The customers of JK Tyre Steel Wheels have been benefiting tremendously with the opening of the exclusive outlet in the city,” added Deputy General Manager, Passenger Car Tyres, JK Tyre and Industries, Ajoy Shah. The company currently has over 130 such outlets in the country spread across 75 cities. It has plans to add many more in the coming future.
Audi India to expand dealer network Our Bureau
GERMAN luxury car manufact urer Audi, recently opened its second showroom in Tamil Nadu and ﬁfth in South India. The new Audi showroom in Coimbatore will also facilitate Audi service centre, which is located in Avinashi Road, spread over an area of 13,250 sq ft and has a capacity to service ten cars per day in one shift across a total of ﬁve bays. After inaugurating the showroom, Audi India Head, Michael Perschke said, “Audi already has a ﬆ rong presence in the southern market with showrooms in key markets like Bengaluru, Chennai, Hyderabad and Kochi. The opening of the showroom in Coimbatore reﬂects our commitment to oﬀer our cuﬆomers with an unparalleled luxury experience of class deﬁning products and world-class services that truly emphasise our core brand values of progressiveness, sophiﬆ ication and sportiness.” The new showroom is spread over a total area of 6,102 sq ft; Audi Coimbatore showroom has a honeycomb aluminium facade on the exterior. The showroom has a display area, which
Michael Perschke, Head, Audi India & Anandakrishnan CR, MD, Audi Coimbatore (Jahnvi Motors)
can accommodate six Audi cars. Audi Coimbatore will also house an Audi Shop and the Audi Exclusive elements, where cuﬆomers can order cuﬆomised products and purchase a variety of Audi branded merchandise. The entire Audi India Model range will be available for sale in Coimbatore. “We have been ﬆeadfaﬆ in expanding our network so as to achieve the target of selling at leaﬆ 8,000 cars by the end of this year. It is this ability to identify potential markets and tap them with right products that has helped us maintain our position as the faﬆeﬆ growing luxury car brand in India. Audi has bagged 27 awards for our class deﬁ ning products such as the A8, A7 and the A6 and this not only reinforces our brand’s appeal but also the prominent position that we have taken in India’s luxury car market. I am conﬁdent that our impressive sales performance where we achieved the number two position in the ﬁ rﬆ quarter coupled with the recent launch of the Audi TT and imminent arrival of the new Audi A4 and our faﬆ expanding dealer network will ensure that Audi maintains its position as the faﬆeﬆ growing luxury car brand in India”, he said. Managing Director, Audi Coimbatore (Jahnvi Motors Pvt. Ltd), Anandakrishnan CR, said, “It is a matter of great pride for us to be appointed as an Audi dealer and we hope the opening of this new showroom in Coimbatore announces the beginning of a longﬆanding association with Audi. At Audi Coimbatore, we will
Audi Coimbatore showroom
ensure that cuﬆomers are provided with a diﬆ inct luxury experience that the brand with the four rings is known for globally.” Audi India plans to expand its dealer network to 25 by the end of 2012 from its exiﬆ ing 18 centres. Audi opened new showrooms in weﬆ Delhi in April and in Nagpur in March. Laﬆ year, the luxury carmaker opened new showrooms in Delhi South, Chennai, Ludhiana, Surat and Indore. Audi recorded a ﬆ rong ﬁ rﬆ quarter with 2,269 cars delivered in India between January to March 2012—an impressive growth of 41 percent over the same period laﬆ year (1,611 cars: Jan- Mar 2011). Powering ahead with its positive outlook for 2012, the brand with the four rings continued its growth trajectory with a sale of 1,002 cars in March 2012—a growth of 47 percent over the same period laﬆ year (681 cars: March 2011), which nearly equals Audi India’s annual sales ﬁ gure of 2008 (1,050 cars).
MAY 2012 AFTERMARKET
VW steps-up national network expansion Our Bureau
GERMAN car manufact urer, Volkswagen recently opened its second dealership in Gurgaon and 13th dealership in the NCR. This marked a ﬆep forward in the countrywide network expansion to reach out to a larger customer base.
Network expansion is strategic to our business and we would continue focusing on it. Opening of this dealership is not just a number, but it reafrms our faith in the India growth story—Neeraj Garg, Member of Board & Director, VW Passenger Cars, Volkswagen Group Sales India Pvt Ltd Showcase All Models The new dealership named Volkswagen Gurgaon Millennium, will retail all Volkswagen passenger car models currently available in the country. It will have a capacity to display 10 cars in its showroom, 12 bays each for service and body shop including ﬆate of the art accidental repair and body paint workshop. The company’s product portfolio in India currently includes Polo, Vento, Jetta and Passat and the manufact uring plant at Chakan has a capacity to produce 1.3 lakh units per annum.
AFTERMARKET MAY 2012
(L) Neeraj Garg, Director, VW Passenger Cars, VW Group Sales India Pvt Ltd ﬆ resses on the India growth ﬆory
Speaking on the occasion, Member of Board & Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt Ltd, Neeraj Garg said, “Network expansion is ﬆ rategic to our business and we would continue focusing on it. Opening of this dealership is not juﬆ a number, but it reaﬃ rms our faith in the India growth ﬆory. It demonﬆ rates our conﬆ ant eﬀorts and endeavours to reach out to cuﬆomers.”
Better Aftersales Services The company will work on fulﬁ lling the cuﬆomer’s expectations and provide better aftersales services. VW currently have 103 dealerships across
84 cities. The car maker further plans to have deeper penetration in Tier III cities this year. The company after recording more than 100 percent growth in calendar year 2011 over the previous year, has seen the sales easing in 2012. In the calendar year 2010, VW sold around 33,000 cars which grew to touch around 78,000 in 2011. This year, sales grew two percent and between January and March, it sold only 20,644 cars. Also this year, the company is trying to consolidate and observe the market trend. It is not planning any price cuts in its products. However, the carmaker has already ﬆarted oﬀering discounts and freebies to scale up sales.
MyTVS to expand to 300 Our Bureau
MYTVS, a unit of TVS Automobile Solutions is aiming to open 100 outlets in another couple of years. The multibrand service provider MyTVS, which provides various solutions to the poﬆ warranty cars, will also open about 300 service franchisees across the country. At present there are 17 ‘MyTVS’ owned outlets and 49 service franchisee outlets in Tamil Nadu, Kerala, Andhra Pradesh and Karnataka. As per the expansion programme, the company has recently inaugurated a new outlet in Tirupur, which is its eighth facility of MyTVS in Tamil Nadu. The workshop will undertake all repair work for all brands of cars with TVS Quality
service at aﬀordable prices. To commemorate the occasion, MyTVS has also announced special promotional packages to its cuﬆomers. The promotional oﬀer includes `199 and `999 packages for passenger car owners. The `199 package includes a water wash and brake cleaning, while the `999 packages includes a complete car care package, which includes oil and oil ﬁlter replacement, complete car wash, brake cleaning, wheel alignment, clutch plate adjuﬆment, AC and electrical check-up. TVS Automobile Solutions President, R Srivatchan said, “In line with our growth ﬆ rategy, we are happy to inaugurate this ﬆate-of-the-art facility with many special and world class equipment in Tirupur. Our well trained
SBI slashes auto loan rates Our Bureau
SBI has slashed its auto loan rates by 75 basis points to 11.25 percent. Th is move will compel other big lenders in the auto ﬁnance induﬆ ry to also review and cut rates to keep abreaﬆ with SBI. Cuﬆomers now taking advantage of SBI’s new loan rate cut will be able to save `40 on every lakh. EMIs on a `one lakh-seven-year loan will now be reduced from `1,765 to `1,725. In such a highly sensitive market, other banks and ﬁnance companies will also have to follow suit to ﬆay ahead in the competition. This reduction in lending and deposit rates are due to a fall out of the RBI to signal cheaper funds by reducing its repo rate by 50 basis points in the monetary policy dated 17 April, 2012. The Chairman of SBI, Pratip
AFTERMARKET MAY 2012
Chaudhuri, indicated that the bank would lower rates on select segments, particularly in those where the mark-up to base rate was high. The reduction in rates followed a 50 basis point reduction in policy rate by the RBI and moral persuasion by the Indian Finance Miniﬆry to PSU banks. Furthermore, SBI had slashed its base rate by 15 bps to 10.45 percent, while Kotak Mahindra Bank reduced it by 25 bps to 9.75 percent. Also, the report ﬆates that SBI’s base rates are the loweﬆ at ten percent. This ﬆep will not only improve the credit worthiness of Indian banks. Also, the reduction of intereﬆ rates will thereby trigger a car loan rate war while it will come as a relief to buyers and auto manufacturing companies who have been suﬀering due to both inﬂation and the recent tax increases which came along with the Union Budget 2012-13.
technicians are specialised in handling multi-brand car services and repairs, which will ensure quality service and on-time delivery schedule to cuﬆomers with complete value for their money. Th is is our eighth facility in Tamil Nadu and we are conﬁdent that our service ﬆandards will meet the requirements of our cuﬆomers.” The facility will have 16 advanced mechanical bays with facilities for engine and vehicle scanner, exclusive six body shop work bays, paint booth, wheel alignment, hydraulic water wash ramp, emission check and nitrogen inﬂator. The cuﬆomer-centric service centre will thus provide passenger car owners the complete servicing solutions under one roof at its facility.
Gulf Oil to support budding talent Our Bureau
GULF OIL and Mahendra Singh Dhoni (MSD) announced a slew of new marketing initiatives as the brand celebrates its achievement of being one of India’s faﬆeﬆ growing brands in the Lubricants sector for the paﬆ three years. Gulf Oil India along with MS Dhoni recently announced the launch of a range of limited edition ‘Signature MSD packs’ and two new advertising campaigns featuring MSD. These campaigns would be supported by new retail signages as well as new packaging featuring MSD. Gulf Oil will sponsor talent in this grass root initiative by providing scholarships through the MSD Charitable Foundation for select sportspersons every year.
Volvo initiative lends edge to
new Chennai showroom Bhargav TS
VOLVO AUTO India inaugurated a new showroom sprawling over 3,500 sq ft in Luxury Atrium, Express Avenue Mall in Chennai. The new showroom supports the company’s ‘Designed Around You’ initiative, in which, every element in a Volvo is designed around the driver and passengers. “With the opening of this brand-new showroom in Chennai, Volvo Auto India has booﬆed the retail oﬀering for its valued customers here,” said Managing Director, Volvo Auto India, Thomas Ernberg. “We have received tremendously encouraging cuﬆomer response in India and this showroom only adds to our promise of taking a ﬆep further in serving cuﬆomers better.” The ‘designed around you’ showroom will complete the luxury experience for Volvo car buyers. “We are fortunate to be associated with Volvo Auto India in this venture. Together, our endeavour will be to provide cuﬆomers with a global Volvo experience,” said Executive Director, Artemis Cars, RB Sivaganesh. At present, German majors BMW, Audi and Mercedes-Benz have a ﬆranglehold on the luxury car market in India. They are followed by Tata-owned Jaguar Land Rover and then Volvo. The March-quarter numbers show Audi overtaking Mercedes to grab the number two slot, which Mercedes had held since 2009. Mercedes was leading the pack till BMW displaced it in 2009. Ernberg said, “We will be having lot more presence in the markets in the coming months to achieve our targets and there is intense competition for
Volvo’s new showroom in Chennai
the top position. The recent trend shows that there is space for everyone to grow and give us the conﬁdence to ﬁght for a bigger market share.” He added that Volvo’s ﬆ udy found that there is a huge demand for luxury cars in Chennai after Delhi and Mumbai and the company is targeting to sell 500 units in Chennai by the next ﬁnancial year. Volvo forayed into the Indian market three years ago and has since then, worked intensively to market the Swedish brand. With its corporate oﬃce being located at Gurgaon, Volvo opened its ﬁ rﬆ dealership in March 2008 and presently markets its products through its dealerships in New Delhi, Mumbai, Chandigarh, Coimbatore, Hyderabad and Pune. Volvo currently sells four premium models in the country: luxury SUVs Volvo XC90 and XC60 and luxury sedan Volvo S80 and Volvo S60. The car makers' neweﬆ oﬀering is Volvo D3 diesel variant rolled out earlier this year and has already captured signiﬁcant intereﬆ of the Indian luxury car buyers.
The luxury car segment in India accounts for juﬆ one percent of the overall volume of 2.5 million cars. By 2020, the car volume will touch ﬁve million—the luxury market will be three percent of that at 1.5 lakh units. Volvo is gunning for 15 percent of the segment by then. It has eight showrooms and seven dealerships in India, and will be doubling its showrooms and dealerships by 2013. The luxury car maker’s current model line-up in India comprises the XC90, XC60, S80 and S60. The company recently launched S60, S80 and XC60 models with a two-litre, ﬁve-cylinder, turbo-diesel engine option that delivers 165PS of power and an impressive 400 nm of torque at a ﬆarting price of `23.99 lakh, `31.99 lakh and `33.99 lakh (exshowroom, Delhi). The S60, S80 and XC60 had come into the market at an introductory price of `23.20 lakh, `31.20 lakh and `33.20 lakh respectively (ex-showroom Delhi), however, the prices went up by `one lakh across all models after the 2012 Union Budget.
MAY 2012 AFTERMARKET
Tracking Dreams From a wage earning labourer to an entrepreneur, Saurabh Juneja continues to believe in hardwork and dedication. Computer Application) at the time. After two years, Juneja WHILE ﬆ ill an undergraduate, and Khandelwal had Saurabh Juneja initially worked as already put together their a wage earning labourer at a small future plans and were component manufact uring unit in an set to give ﬁ nal shape to induﬆ rial suburb of Gurgaon (near their dreams. The duo New Delhi). He earned a monthly income of around `2,500 to make ends formed a company, Beta Soft Technology that meet. It was during these days that oﬀered web designing Juneja sowed the seed of his entrepreand software development neurial venture. solutions. The business Being a keen learner coupled with Manish Khandelwal, Founding Partner, Bajrang Auto was eﬆ ablished and the the enthusiasm, zeal and determinanology. They ventured into automobile partners raised the initial capital of tion to succeed, Juneja developed an component exports via e-commerce, `two lakh. intereﬆ in software and computers. In and thus Bajrang Auto Parts was born. Though their business concept was the process, he came into close contact Their endeavours did not go in vain. not unique, it was their sincerity, grit with his cousin—Manish Khandelwal, “Today, though both our business and hard work that helped the busiwho was pursuing MCA (Maﬆers in units are doing well, it is the automoness peak very faﬆ and bile part exports venture that gives expansion followed—in us a better margin, while the softless than two years they ware and web designing business help had a team of 20 peous with the top line,” Saurabh told ple working for them. Aftermarket. The joint turnover of both The company’s turnothe companies has reached around ver reached around `25 `one crore today. lakh by 2005 and is ﬆ ill What appeared to have worked going ﬆ rong today. in thier favour is that they have carPowered with the ried forward the humble ﬆ ruct ure and foresight and acumen of outlook for both ventures and kept mature entrepreneurs, themselves as lean as possible. They they discovered the need continue to operate from bunkerto diversify to secure shaped building on a narrow alleyway their future. For them, in the bylanes of New Delhi that is the beﬆ possible course not easy to access. of act ion was to comWhile walking up the ﬆ airs envelbine their learnings from oped in darkness, it is unlikely for their experience in the anyone to guess that the building automotive induﬆ ry, the Saurabh Juneja, Founding Partner, Bajrang Auto premises holds a ﬆory that would internet and web techNabeel A Khan
AFTERMARKET MAY 2012
For the duo, the best course of action was to combine their learnings from their experience in the automotive industry, the internet and web technology. They ventured into automobile component exports via e-commerce, and Bajrang Auto Parts was born inspire many young dreamers. Th e duo ﬆ ill share the same cabin and table. The new automobile venture was eﬆ ablished with a minimum inveﬆment, as they rented only a warehouse in a remote area to support their exports. And they have not opted to recruit additional manpower. The marketing is done primarily through the company website, and up until now, the entire business was run via the demands and inquiries through the site. “We do visit international markets, especially automotive aftermarket exhibitions to build contacts. We are not yet ready to inveﬆ money in putting up ﬆalls. The key ﬆ rategy is to communicate and reachout through the internet and search engine optimisation,” Khandelwal said. They follow-up on the leads generated by the website regularly and ensure that the majority of inquiries are converted into sales. Currently, they are exporting aftermarket products of Maruti Suzuki, Tata Motor and Hyundai to more than a dozen countries. The major export markets for Bajrang Auto are Malta in the European region and some countries in the southern Africa. The company
The savvy partners-cum-cousins still share the spartan resources such as a cabin and table, and have rented a warehouse that keeps their overhead expenses in control
bagged its ﬁ rﬆ order for Maruti Swift car from Cyprus in June 2005 and today, the segment generates a business of over `35 lakh a year. They moﬆ ly deal with the unorganised workshops in these countries. The moﬆ sought after products are body parts, fenders, bonnets, sheet metal component and plaﬆ ic components. “I think we provide a better price and that’s why we are surviving despite the authorised diﬆ ributors and dealerships,” Saurabh said. For Bajrang Auto, the proﬁt margins in sheet metal components is slightly lower when compared with body parts and plaﬆ ic components, as the sheet metal parts require addi-
tional packaging to protect from damage, while the plaﬆ ic parts and body component require very basic packaging. The partners do not work to get any credit from the OEMs from where it sources the genuine product s. However, it does get an advance from the some clients before delivering the consignment. It takes around 20 days to deliver the consignment once the booking is done and the choice routes (sea/air), depending on the kind of order. “We will continue to focus on export business only; so far we don’t have any plans to explore the domeﬆ ic business,” Juneja sums up.
MAY 2012 AFTERMARKET
Wider adoption of CNG/LPG may kick-start technology and distribution related innovations for alternative fuels. Aftermarket evaluates the changing scenario in the CNG/LPG retrotment and what it could mean for the customers and dealers in the months ahead.
AFTERMARKET MAY 2012
Nabeel A Khan & Abhishek Parekh
EVEN as the steep rise in petrol prices over the last two to three years has provided a major boost to Compressed Natural Gas (CNG) retroﬁtment market, the phenomenon has also led to much wider adoption of CNG in higher vehicle segments and proliferation of kit manufacturers, leading to drop in kit prices. Until a few years ago, CNG/LPG retroﬁtment was considered to be a stopgap arrangement to prolong the life of an ageing car and largely restricted to the compact car segment. The scenario has undergone a major change in the last couple of years with increasing number of premium cars and utility vehicles too opting for CNG retroﬁtments. Rising petrol prices and falling upfront installation charges for CNG kit installation has spelt a boom for retroﬁtters. “There are more than 20 to 22 diﬀerent CNG kit manufacturers in the market today with the average ﬁtment or installation price having fallen from around `35,000 to `38,000 per kit/unit around three years back to less than `25,000 currently (excluding RTO registration costing around `2,500 to `3,000). Moreover, potential customers are much more comfortable with the
technologies and we seem to have cleared the learning phase of customers and moved to the technology evolution stage where a customer is in a position to choose an appropriate solution for his/ her vehicle after considering parameters like age of the vehicle, expected vehicle run and running conditions,” said Bindra CNG’s Aman Bindra, one of the leading CNG installation service providers in Mumbai. He added that premium segment cars opt for sequential technology and bigger kits, which oﬀers even better fuel economy as compared to smaller kits for compact cars. Like many of his peers in the business, Bindra provides a ready reckoner of average fuel costs in a petrol car and the diﬀerence in fuel costs after CNG installation and the indicative quantum of savings in fuel related expenses. He added that a growing number of premium cars are opting for retroﬁtment solutions due to favourable economics of operating and maintaining a CNG vehicle. “Preference of opting either for CNG or LPG retroﬁtment kits is majorly dependent on fuel availability. CNG is preferred option in Western region and National Capital Region (NCR). Liquid Petroleum Gas (LPG) is preferred in South India,” said Chairman, Minda Group, NK Minda.
Shashank Srivastava, Chief GM, Maruti Suzuki India
Since 2001, NK Minda Group has been manufacturing and developing alternate fuel systems—CNG and LPG kits for OEMs and the aftermarket requirements in India. In addition to being an OEM supplier to Maruti for CNG kits and having a major presence in the aftermarket, it has also handled major commercial vehicle projects with Tata Motors and Ashok Leyland with respect to CNG Systems for buses in Delhi and Mumbai. The company has over ﬁfty AFS retroﬁtment centres across India and also manufactures for OEMs like Maruti Suzuki, Tata Motors, Toyota Kirloskar Motors, TVS and Honda Power.
OEMs have been increasingly looking to offer CNG or LPG as factory ﬁtted options for growing number of customers. Maruti, Hyundai and GM offer CNG options on their compact car models and plan to extend their lineup of cars with factory Sandeep SP, Director, Sagas Auto Tec
MAY 2012 AFTERMARKET
A CV powered by a CNG cylinder
Minda added that sequential injection technology, popular in premium segment cars, is a relatively newer technology option available with the OEM and the aftermarket segment. It is based on injection module system, while the existing technology is based on the carburettor system. Sequential technology is beneﬁcial for end customers as it oﬀers higher fuel eﬃciency compared to existing technology as fuel can be regulated in sequential technology, whereas carburettor module is vacuumbased. Moreover, the injection module system was introduced in the market because it met the BSIV regulations. But cost diﬀerence of around `20,000 to `25,000 between lamda-based solutions
AFTERMARKET MAY 2012
and sequential injection technology for CNG has been a major deterrent for wider adoption of the later. OEMs have been increasingly looking to oﬀer CNG or LPG as factory ﬁtted options for growing number of customers. Maruti, Hyundai and GM oﬀer CNG options on their compact car models and plan to extend their line-up of cars with factory ﬁtted CNG/LPG. “We will have to think about CNG variants. It will be a part of our discussions internally... we have to device a strategy to pace up the growth according to the industry benchmarks,” Volkswagen Group Sales India member of board, Neeraj Garg said. In the calendar year 2010, VW sold
around 33,000 cars, which grew to touch around 78,000 in 2011. This year sales grew two percent and between January and March it sold only 20,644 cars. “Sales of CNG-run vehicles has been increasing in the last couple of years and the main reason is that it is a cheaper fuel even when compared to diesel. Yet the problem is that there are not enough cities with retail points of CNG. The dispensing stations are important and for all practical purposes, the reﬁlling infrastructure is available only in the three cities: Mumbai, Ahmedabad and Delhi-NCR. In fact, there are many places, which oﬀera enourmous vehicle potential but don’t have CNG stations,” said Chief General Manager, Maruti Suzuki India, Shashank Srivastava. Mysore-based Sagas Auto Tec has in-house R&D centre for CNG kits and it has evolved into a leading player in the retroﬁtment market. In an earlier interaction, Director, Sagas Auto Tec, Sandeep SP had pointed out that the conversion kits of the company had to be redesigned for optimisation of performance and reduction of emissions in line with evolving emission norms. For ensuring suitability of the conversion kits in the aftermarket, homologation is undertaken every three years by ARAI. According to Sandeep, this exercise is
Major issues that plague the growth of CNG powered vehicles include availability of retail points and availability of CNG itself in the required quantity. Customers also face issues like lack of pressure or quantity for effective and quick reﬁlling
both expensive and more stringent than for a petrol vehicle. Additionally, supply of spare parts and service had to be pursued through their channel of dealers. The company is in the process of expanding its dealer network globally from the current 400 to 2,500 over the next three years. At present, about 70 percent of the dealers are clustered in the domestic market, but this equation is expected to change in favour of 60 percent dealers being located overseas. Currently, Sagas has two manufacturing facilities for producing conversion kits at Parwanoo in Himachal Pradesh with 2,000 kits being produced together in a single shift per day. CNG/LPG kits ecosystem in the domestic market is largely dominated by the unorganised segment. Some of the major players in the organised space include Lovato SpA, Landi Renzo SpA and BRC Gas Equipment Company. Vanaz Engineers and Sagas Auto Tec are the two major Indian participants in this market, according to a report from Frost & Sullivan. Market estimates suggest that these organised segment players hold around a quarter of the total market volume for CNG/LPG kits across major cities like Mumbai, NCR, Chennai and Ahmedabad. Though the total size or volumes of CNG aftermarket is diﬃcult
The running cost of LPG does not differ signiﬁcantly from petrol on a per kilometre basis for most cars and hence the option has not taken off in a big way. Moreover, CNG infrastructure and technology has evolved much faster making it a more preferred option
to establish, Mumbai market alone accounts for around 2,500 to 3,000 retro ﬁtments of CNG every month. According to Maruti’s Srivastava, major issues that continue to plague growth of CNG powered vehicles include the availability of retail point and the availability of CNG itself in required quantity. Despite availability of suﬃcient number of dispensing stations, customers face issues like lack of pressure or quantity for eﬀective and quick reﬁlling. Market players point out that CNG is a preferred option in the aftermarket due to its wider availability and perceived safety compared to LPG. LPG is heavier than air and settles down in case of leakage, whereas CNG escapes away as it
is lighter than air. The problem with LPG gets compounded when many people use the domestic LPG cylinder to run their car due to its subsidised cost. Mumbai-based Bindra CNG’s Aman Bindra pointed out that the running cost of LPG does not diﬀer signiﬁcantly from petrol on a per kilometre basis for most cars and hence the option has not taken oﬀ in a big way. Moreover, CNG infrastructure and technology has evolved much faster compared to LPG making the former a more preferred option. Having already created a place for itself as a viable and practical option, the growth story for CNG may have just begun and is looking more compelling than ever before.
MAY 2012 AFTERMARKET
Premium used cars on Mahindra Firstchoice’s radar Our Bureau
MAHINDRA FIRSTCHOICE is looking to step-up its presence in the premium pre-owned car segment. It is in the process of evaluating exclusive showrooms for premium or D segment and above cars, as the segment is growing faster than the overall used car market and have diﬀerent dynamics compared to cars in the lower segment. “Given the growth potential and customer interest for pre-owned premium cars, it is imperative for us to evaluate the segment and look for ways of increasing our customer engagement in the segment,” said Vice PresidentOperations & Network, Mahindra First Choice Wheels, Yatin Chadha. He added that the dealership network of Mahindra’s used car venture would be expanded to around 600 from current 180 odd over the next couple of years. “It is imperative for customers to realise the beneﬁt of opting for a used car. For the price of a hatchback, a potential customer could get a premium sedan without compromising on warranties and quality that comes with a new car,” he added. He said that one of the biggest challenges for any used car dealer is establishing his/her credibility and ‘diﬀerentiation’ factor in a competitive market. Though there has been a major distortion in the used car market in recent months due to growing preference for diesel powered cars, Chadha is of the opinion that older diesel cars require more maintenance compared to similar aged petrol cars and hence the price diﬀerential may not grow beyond a point.
AFTERMARKET MAY 2012
Mahindra First Choice is in the process of evaluating exclusive showrooms for premium cars, as the segment is growing faster than the overall used car market and have different dynamics compared to cars in the lower segment OEMs have been focussing on expanding their respective brands in the organised used car business in the recent years. Most premium car manufacturers including Mercedes, BMW and Audi are keen to tap the growing interest among customers for pre-owned brands and have already launched their respective brands in the used car market. In addition to limited period warranties,
organised used car brands like Mahindra First Choice Wheels oﬀer services that enable customers to sell old cars based on a scientiﬁcally determined valuation with options for quick payment, park & sell, ﬁnance on used cars, assistance for correctness & legal validation of documents, insurance on used cars and supply & ﬁtment of a wide range of car accessories. Mahindra FirstChoice oﬀers 24x7 road side assistance that, subject to speciﬁc terms and conditions, assures the certiﬁed used car buyer that should the car breakdown, he will be provided assistance. It also has retail ﬁnance relationships with major banks and NBFCs in the country. It has been looking to expand its network of superstores with wider vehicle displays with choice of accessories and ﬁnancing available on a broader range of cars from various manufacturers.
Innovation proves jammer to vehicle theft crimes Our Bureau
NEW RESEARCH from the Sentinel consortium reveals a rise in vehicle thieves using jammers in an attempt to outsmart the police. Criminal gangs can easily import cheap GPS jammers from overseas and use them to ﬆeal expensive cars and lorries with valuable loads. Stolen Vehicle Recovery (SVR) syﬆems specialiﬆ, Tracker, combines GSM, GPS and VHF technology to create the moﬆ robuﬆ tracking device available. Unlike any other ﬆolen vehicle tracking device, Tracker is resilient to GPS jamming, oﬀering vehicle owners the beﬆ protect ion from this growing threat. According to the BBC, the Sentinel ﬆ udy recorded more than 60 GPS jamming incidents in one location over six months. And in a separate case, police in Kent have arreﬆed and jailed a criminal gang in connect ion with the theft of 26 vans. Over an eight-month period, 150 Mercedes Sprinter vans were reported ﬆolen in the Heathrow Airport area where the gang operated. The highly organised thieves used jammers to disable tracking syﬆems in the vehicles, leaving the criminals free to break-up the vans for parts or drive them to Europe. In response to these new ﬁgures and the rise in car thieves using jammers, Tracker reminds motoriﬆs that its SVR solutions do not rely on GPS alone, unlike many other syﬆems available on the market. “The Sentinel ﬆ udy conﬁ rms fears that GPS syﬆems are susceptible to
Stolen Vehicle Recovery (SVR) syﬆems specialiﬆ, Tracker, combines GSM, GPS and VHF technology to create the moﬆ robuﬆ tracking device available
jamming, highlighting the potential weakness of moﬆ tracking devices
Tracker’s SVR systems use a unique VHF technology, offering motorists effective safeguards against theft, even if the GPS does fail. The systems work like an electronic homing device using VHF technology and currently recover an average of £two million worth of stolen vehicles each month available today,” said Head of Tracker’s Police Relationship Team, Stuart Chapman. “And the arreﬆs in Kent show the real coﬆ of jammers, which are exploited by criminal gangs. Moﬆ of the vans Kent police discovered, were ﬆolen from workmen, who suﬀered a loss of business, on top of having their van and tools ﬆolen. The current over-reliance on GPS as
a security and recovery syﬆem increases the threat of jammers. Although GPS has a part to play, current UK ﬆandards do not recognise the impact of its vulnerability, while more and more UK motoriﬆs fall vict im to attack from jamming devices. It is recommended to choose a syﬆem that provides a more resilient solution and, better ﬆ ill, one that deliver multiple means of location and communication. Tracker’s SVR syﬆems use a unique VHF technology, oﬀering motoriﬆs eﬀect ive safeguards againﬆ theft, even if the GPS does fail. The syﬆems work like an elect ronic homing device using VHF technology and currently recover an average of £two million worth of ﬆolen vehicles each month. The syﬆem places a covert transmitter on the owner’s vehicle, providing no visible evidence for the thief to suspect any security device. The signal is then tracked by any UK police force, directing them to the exact location of the ﬆolen vehicle.
MAY 2012 AFTERMARKET
On-time delivery and uninterrupted material availability are the key AkzoNobel Automotive & Aerospace Coatings is one of the world’s leading suppliers of paints and services for car repairs, commercial vehicles, automotive plastics and aerospace coatings markets. It sells coatings for original equipment and reﬁnishing applications to body shops, aircraft manufacturers, ﬂeet owners, automotive suppliers and major bus and truck manufacturers. Its key brands include Sikkens, Lesonal, Dynacoat, Wanda, Sikkens Autocoat BT, Aerowave, Aerobase and Aerodur. Operating in more than 60 countries, Automotive & Aerospace Coatings has specialists around the world who understand local markets and can serve local needs. In an interview with Aftermarket, General Manager-Marketing, Automotive & Aerospace Coating-India & South Asia, AkzoNobel, Hitesh Mehta elaborates on new generation reﬁnish technologies for commercial vehicle segment.
AFTERMARKET MAY 2012
What are the key requirements from coating or paint suppliers for the bus or commercial vehicle segments? We can broadly classify key requirements in three basic categories. These would include product requirements, service requirements and supply requirements. Original Equipment Manufact urers (OEMs) and independent bus manufact urers (bus body builders) are increasingly demanding high on quality & consiﬆent gloss ﬁnish, diﬆ inctness of image, Volatile Organic Compound (VOC) compliance, extended warranty on the paint life of as much as 10 to 12 years. We have been manufact uring such benchmark quality products meeting global ﬆandards for Indian roads.
Our future plans for CVs include meeting our customer needs better by way of offering more
Photograph: Joshua Navalkar
On-time delivery and uninterrupted material availability are the key aspects for bus manufact urers. Maintenance of expected inventory close to manufacturer’s location is another supply related requirement.
cost effective, high quality products by improving the value offering and broadening our product range. This in turn will increase our reach in premium as well as other bus segments Our ﬆ rength lies in colour science and research, colour craft that leads to exact formulations and ﬆate-of-the-art colour tools to meet the needs of the advanced automotive coatings market and professional body-shops. Large commercial vehicle manufacturers expect value addition in terms of enhanced participation like supply & application on a turnkey basis. AkzoNobel is a pioneer in delivering the expectations in terms of high quality ﬆandards.
What are the prospects or scope of developing the aftermarket or reﬁnishing business? India is a growing market for commercial vehicles. We are conﬁdent that apart from meeting the increased quality expectations of cuﬆomers, it will also be necessary to introduce more technologically advanced products which meet global norms. What is the size of AkzoNobel automotive coating business? What are the future plans for automotive segment? We would not like to put any speciﬁc numbers in terms of revenues, but we are market leaders in commercial vehicles segment with a signiﬁcant market share. Our future plans for commercial vehicles include meeting our customer needs even better by way of
oﬀering more coﬆ eﬀect ive, high quality product s by improving the value oﬀering and broadening our product range. Th is in turn will increase our reach in both, premium as well as other bus segments in commercial vehicle market. There is a signiﬁcant increase in the number of multinational commercial vehicle manufact urers entering Indian market. Backed by our global presence and relations with these manufacturers, we intend to leverage an accelerated penetration in these cuﬆomers. What are the newer technologies that could be oﬀered to bus body or bus manufact urers? Some of the global automotive majors are evaluating environment-friendly waterborne paints that meet tough international VOC norms. Bus manufact urers who have traditionally used paints that are low on performance and coﬆ, are now increasingly switching over to PU (PolyUrethane)-based paints for better value additions. PU provides more durability, increased weather resiﬆance and aeﬆhetics ie higher gloss.
MAY 2012 AFTERMARKET
Market sentiments to boost sales Increasing vehicle parc to spur aftermarket growth Nabeel A Khan
better than the previous year.”
THE apex body of carmakers, Society of Indian Automobile Manufacturers (SIAM) has recently projected that compared to the previous ﬁnancial year, car sales in India are likely to grow between 10-12 percent in this ﬁnancial year (FY 2012-13). The sales had recorded a year-on-year (YoY ) growth of 4.66 percent in FY11-12 compared to the corresponding year. While SIAM projected that sales of the total automobile will also grow by the same percent in this ﬁnancial year. President SIAM, S Sandilya said, “The projection is based on the stable interest rates for sometime and RBI’s remark about the current interest rates being at the peak and can only come down from here. We hope that a positive sentiment will emerge and industry will do a little
CV Segment Bullish
Range Of Vehicles Categories
carrier, the growth will be because of the likely shift from railways to transports due to increase in the rail freight.
The commercial vehicle segment, which was very much bullish in the just concluded ﬁscal is expected to moderate slightly in this ﬁscal due to the cyclic change. The segment is likely to grow between 9 -11 percent in this ﬁnancial year compared to over 18 percent growth seen in the previous year. For the M&HCV segment (passenger carriers) and M&HCV (goods carrier), the growth is likely to be between ﬁve and seven percent. The growth M&HCV (passenger carrier) was 3.03 percent in FY 11-12 and the current growth project is subject to the government’s announcement under JNNURM ( Jawaharlal Nehru National Urban Renewal Mission) scheme. However, the analysts feel that in terms of the goods
Three-Wheeler Segment Reverses Previous FY Losses The three-wheeler segment, which de-grew last ﬁscal by 2.43 percent, will return with a bang this ﬁscal with a growth between ﬁve and seven percent, SIAM predicted. “We are trying to ﬁnd out the reason as to why this segment has experienced a negative growth. However, I think one of the reasons could be the increase in the less-than-one-tonne fourwheelers,” Sandilya added. The growth projection for the three-wheeler goods carrier and three-wheeler passenger carriers lies between three-ﬁve percent and ﬁve-seven percent respectively. In the last ﬁscal, the three-wheeler goods carrier grew by 6.31 percent, while passenger
YoY Growth in 2011-2012 (%)
SIAM YoY Growth Project ions 2012-2013 (%)
Grand Total (%)
AFTERMARKET MAY 2012
segment de-grew by 4.5 percent. The YoY growth in the sales of twowheeler will be marginally low at 1113 percent compared to 14.16 percent growth last year. The scooter segment, which had registered the highest growth of 24.55 percent last year, is expected to experience the continued rally this year with a growth between 15-17 percent. Motorcycles, which recorded a YoY growth of 12.01 percent is expected to grow between 10-12 percent.
Car Sales Crossed Two Million in Mar’12 The month of March was quite happening for the automobile industry in India as for the ﬁrst time in history, car sales crossed two million in a ﬁnancial year. The sales growth of total passenger vehicle in the month of March 2012 was at 20.59 percent as compared to the corresponding month, a year ago. The growth rate for overall domestic sales for 2011-12 was 12.24 percent amounting to 17,376,624 vehicles. In March 2012, domestic sales grew at a rate of 10.11 percent as compared to March 2011. Passenger Vehicles segment grew at 4.66 percent during April-March 2012 over same period last year. Passenger cars grew by 2.19 percent, utility vehicles grew by 16.47 percent and vans by 10.01 percent during this period. In March 2012, domestic sales of passenger cars grew by 19.66 percent over the same month last year. The overall commercial vehicles segment registered growth of 18.20 percent during April-March 2012 as compared to the same period last year. While Medium & Heavy Commercial Vehicles (M&HCVs) registered a growth of 7.94 percent, light commercial vehicles grew at 27.36 percent. In March 2012, commercial vehicle sales registered a growth of 14.82 percent over March 2011.
The growth projection is based on the stable
For the ﬁrst time in history, car exports crossed half a million in a ﬁnancial year. In March 2012 compared to March 2011, overall automobile exports registered a growth of 17.81 percent.
interest rates for sometime and RBI’s remark about the current interest rates being at the peak. “We hope that a positive sentiment will emerge and industry will do a little better than the previous year”— S Sandilya, President, SIAM
Total two-wheelers sales registered a growth of 14.16 percent during AprilMarch 2012. Mopeds, motorcycles and scooters grew by 11.39 percent, 12.01 percent and 24.55 percent respectively. If we compare sales ﬁgures of March 2012 to March 2011, the growth for twowheelers was 8.27 percent. Three-wheelers sales recorded a decline of (-) 2.43 percent in April-March 2012 over same period last year. While goods carriers grew by 6.31 percent during April-March 2012, passenger carriers registered decline by (-) 4.5 percent. In March 2012, total three-Wheelers sales declined by (-) 9.11 percent over March 2011.
Exports Crossed Half A Million During April-March 2012, the industry exported 2,910,055 automobiles registering a growth of 25.44 percent. Passenger vehicles registered growth at 14.18 percent in this period. Commercial vehicles, three-wheelers and two-wheelers segments recorded growth of 25.15 percent, 34.41 percent and 27.13 percent respectively during April-March 2012.
Demand To Decontrol Diesel The car makers recently demanded that the government should decontrol diesel also to narrow the vast gap between the price of diesel and petrol. “The gap between the prices of two fuels in the country is creating pressure on the automobile industry and the government should decontrol diesel or at least should prepare a road map for it,” President SIAM, S Sandilya said. The representative body of the automobile industry emphasised that it does understand that the issue is politically sensitive. The government may not completely de-control diesel immediately but it can look for decontrolling it in a phased manner, the SIAM suggested. It further argues that of the total consumption of diesel, only 12 to 14 percent is consumed by farmers. SIAM is also working on framing ‘voluntary’ recall policy, which will help the carmakers sort out if any issue detected in the vehicle which might aﬀect the customers. “The recall policy is expected to be applicable to all manufacturers within the next few months,” said S Sandilya. The industry body also demanded that the government should bring scrap policy for specially M&HCVs. The vehicles older than 10 to 15 years should be scrapped and government should give incentive for this. The formulation of scraping policy will help environment and also give impetus to the automobile industry. “The vehicle manufactured 10 years ago does not match the emission norms of today. The pollution level is higher because of the older technology; the government should think positively in this direction,” Sandilya concluded.
MAY 2012 AFTERMARKET
PAINT & REFINISH
Refinish segment set to ride
the premium wave ASIAN PPG is planning to oﬀer premium reﬁnished products to OEM authorised, as well as third party service networks. Though the automotive reﬁnish segment has been rather ﬆatic over the laﬆ 12 to 16 months, induﬆry players point out that there is higher demand for premium reﬁnish solutions as vehicle owners are looking to lengthen the vehicle lifecycle and enable the product expectations to evolve. “The quality and service delivery requirements for the reﬁnish segment are diﬀerent from the OE segment. Reﬁnish coatings are mainly polyurethane (PU)-based paints in the economy range, whereas market for premium PU based coatings is growing faﬆer,” said Chief Executive, Asian PPG Induﬆ ries, Jagdish Acharya. Reﬁnish coatings need to be approved by OEMs for regulatory purposes but products are supplied from coating manufact urers’ dealers to the authorised and third party service ﬆations. Moﬆ coating suppliers prefer to enter long term contracts with body shops in order to help them make inveﬆments in toolings and spray guns. Though the demand for reﬁnishing is not signiﬁcantly dependent on the OEM sales, there is a major time lag between new cars getting sold and demand for reﬁnishing. “Reﬁnish market has been growing faﬆer than the automobile OE market but both the segments have been lackluﬆ re since laﬆ year,” Acharya added. The cuﬆomers’ expectations in terms of quality, even in the economy range, has been growing and the challenge is
AFTERMARKET MAY 2012
Photograph: Joshua navalkar
The challenge is to offer quality products on parameters like durability, finish and surface gloss, after coating at affordable prices in the refinish segment
to oﬀer quality products on parameters like durability, ﬁnish and surface gloss, after coating at aﬀordable prices in the reﬁnish segment. Major players operating in the reﬁnish segment include DuPont, Akzo Nobel and Asian PPG but the market is fragmented with numerous players oﬀering economy range reﬁnish coatings for body shops at service ﬆations. Acharya pointed out that fragmentation may be in the economy coating segment, but key players who can oﬀer a range of solutions and who supply to OEMs have an advantage in the reﬁnish segment. Asian Paints recently reﬆ ruct ured its joint venture arrangement with its partner PPG by bringing performance, powder and protect ive coating solutions under a new JV entity with automotive and marine coating solutions to be oﬀered by exiﬆ ing JV Asian PPG in order to enhance product lines in each of these segments and its grow market share. The implication of the formation of new JV is that PPG would have control of the exiﬆ ing JV ‘Asian PPG’ thus allowing it more leeway to introduce products and expand the market for non-decorative paints business.
“Large commercial vehicle manufacturers expect value addition in terms of enhanced participation like apply and supply on a turnkey basis. We are leaders in cuﬆomer service, top-notch training, full technical and logiﬆical support, and detailed local knowledge. On time delivery and uninterrupted material availability is one of the key aspects for bus manufact urers. Maintenance of expected inventory close to manufacturer’s location is another supply related requirement,” said General ManagerMarketing Automotive & Aerospace Coating-India & South Asia, Akzo Nobel, Hitesh Mehta. AkzoNobel Automotive & Aerospace Coatings is one of the leading suppliers of paints and services for car repairs, commercial vehicles, automotive plaﬆics and aerospace coatings markets. The company sells coatings for original equipment and reﬁnishing applications to body shops, aircraft manufact urers, ﬂeet owners, automotive suppliers and major bus and truck manufact urers. Its portfolio includes Sikkens, Lesonal, Dynacoat, Wanda, Sikkens Autocoat BT, Aerowave, Aerobase and Aerodur.
Chennai warehouse to be gateway to Asia Wurth Group has a series of expansion plans in the pipeline, including launching a training programme in alliance with IGTC. Our Bureau
WURTH GROUP is in the process of ﬁnalising space for building a large warehouse in Chennai in order to export Wurth products from Chennai to South East Asian countries including Thailand and Philippines. The company, which is engaged in ﬁve diversiﬁed business of auto, metal, wood, construction and industry and having a presence in 84 countries, manufactures a wide range of products for automotive maintenance service, technology, chemicals, engine oils, adhesives/ abrasives, cutting devices, fasteners, furniture and construction ﬁttings and industrial safety. According to the Head of Business Development Asia, Wurth Group, Benjamin Wurth, though the major part of the Group’s business is in Germany, the company sees growth in Asia. The Euro 9.7 billion company is oﬀering a host of value added services including total corrosion protection, exterior enrichments, paint protection programmes, sound prooﬁng systems, engine performance boosters and interior beautiﬁcation. Under the brand Wurth Oil, it makes lubricants for fourstroke two-wheelers. It makes electrical, battery operated and pneumatic power tools for several applications including mechanical workshops, body repair shops, industrial maintenance, production and R&D. Besides, it also makes corrosion
prevention and protection, rust removers, maintenance chemicals, motor additives, greases, cleaners, de-greasers, RTVsealents, glues, epoxy resin, special adhesives, PU and silicone sealants, ﬁlters, synthetic and wax polishers, varnishes, hand cleaners and skin protection.
Globally, Wurth is offering a host of value added services including total corrosion protection, exterior enrichments, paint
Vision 2020 Wurth group’s vision 2020 for India is to achieve Euro one billion sales with about 11,000 to 14,000 people. The company expects to cross Euro 38 million during the current year with about 1,400 employees. Founded in 1945 by Adolf Wurth at Kunzelsau in Germany, the Group was initially involved in the business of screws and fasteners. At present, it has over 140,000 products. The group started its operations in India through Wurth India Private
protection programmes, sound prooﬁng systems, engine performance boosters and interior beautiﬁcation. Under the brand Wurth Oil, it makes lubricants for four-stroke two-wheelers Ltd in 1996 in Mumbai with just three employees. Currently, it has four legally A Range Of Wurth Products
MAY 2012 AFTERMARKET
Wurth makes electrical, battery operated and pneumatic power tools for several applications including mechanical workshops, body repair shops, industrial maintenance, production and R&D
independent companies: Wurth India in Mumbai, Reinhold Wurth India in Chennai, Marion Wurth India in Delhi and Bettina Wurth India in Kolkatta. The Group has about 40 regional oﬃces with over 1,400 employees, and a turnover of approximately `140 crore. It also has three other allied companies, namely Hahn & Kolb and Wurth Industry in Pune and Wurth Elektroniks in Bangalore.
Asia Training Programme Recently,it has entered into an agreement with the Indo-German Training Centre, Chennai for a Professional Management Training programme based on the German dual education system. This is for the ﬁrst time that the company is associating for a training programme in Asia. It has similar
AFTERMARKET MAY 2012
tie-ups in many European countries. “India is the ﬁrst country in Asia and we have plans to extend this to other countries in the continent,” he said. The objective of this strategic alliance is to dynamically developing the employees of Reinhold Würth India Private Ltd to enable them to face the constant challenges of managing business and contribute their ideas and creativity to the organisation in promoting achievements as a part of the corporate culture. According to Regional Director, IndoGerman Chamber of Commerce (IGCC), S Raj, under this agreement, IGTC, which is a training and education initiative of IGCC, will oﬀer a Postgraduate Programme in Business Administration, a two-year course with a specialisation in
‘Wholesale and Foreign Trade.’ Upon the successful completion of this programme, trainees of the company shall be awarded a Postgraduate Programme in Business Administration Certiﬁcate by IGTC. During the programme, classes will be held at IGTC every alternate month and practical training during the other months at Reinhold Wurth India. A total of 40 subjects will be covered in the programme. The ﬁrst batch of the programme will commence in August 2012. The Group is optimistic about IGCC and looked forward to collaborate with IGTC. There was mutual understanding and respect for each other and the ﬂexibility oﬀered by IGTC was the deciding factor. The experience with the chamber network in Germany is also extremely satisfactory. “While we are starting with 15 trainees to begin with, this would lead to similar arrangements with other centres over the next three to ﬁve years,” Benjamin Wurth said. According to the Managing Director of Reinhold Wurth India Private Ltd, Sai Prasad, the company in joint eﬀort with IGTC will craft ﬁne men and women to walk into the future. This is a part of taking responsibility of shaping a better future for some. In a country with a population of over 1.2 billion, India oﬀers the best opportunity for growth. A small step for education and business for achieving larger things, he said.
BSE launches exchange to leverage SMEs Shambhavi Anand
SME EXCHANGE, a new platform to support the SME segment has recently been launched on the Bombay Stock Exchange and the National Stock Exchange. With this, the automotive component manufact urers, many of whom belong to the category of Small and Medium Enterprises (SMEs), have a new option to raise funds. “The BSE has recently ﬆarted a platform for the SMEs and inveﬆors to come together and raise equity capital,“ said CEO, BSE SME Exchange, Lakshman Gugulothu. In the same accord, Executive Director, ACMA, Vinnie Mehta iterated, “Access to funds has always been an issue for auto component manufact urers and therefore a major bottleneck in the growth path. As a concept, the idea of the SME Exchange sounds great. Companies should try to leverage the advantage and liﬆ themselves.” Gugulothu added, “The main objective of the Exchange is to enable the companies in the SME category for growth and expansion. Such an exchange will bring forth the valuation of a company and hence will help it in attracting inveﬆors and in the process create wealth for themselves and other ﬆake holders. The funds can be utilised for expansion and other areas to drive growth.” Talking about the other advantages of the liﬆing on the exchange, Gugulothu felt, “It is not very easy for SMEs to leverage debt capital as moﬆ of them ﬁnd it diﬃcult with the banks. In such
The main objective of the Exchange is to enable the SMEs to grow and expand. Such an exchange will bring forth the valuation of a company and hence will help it in attracting investors situations the beﬆ way to raise fund is through equity. This will also help in reducing the debt equity ratios and make the balance sheet look healthier.” He added that another advantage of going public will improve transparency and corporate governance manifold. Liﬆed companies can also have easy access to alternate funding options. Also, the ownership of a liﬆed com-
pany is shared and so is the risk. Going public also reduces the liability of the owner to return equity as ownership is shared. All inveﬆors become owners. However, some induﬆry insiders are also wary that reasons like increased transparency and shared ownership might act as a deterrent for automotive component manufacturers in going public. The BSE SME is expect ing around ten companies to liﬆ themselves on the exchange within two months of its launch. “One needs to have a vision and patience for at leaﬆ ten to ﬁfteen years if they are liﬆed on the exchange. With patience and vision, they can help in wealth creation, for themselves as well as other ﬆakeholders,” Gugulothu signed oﬀ.
MAY 2012 AFTERMARKET
INSIGHT & OUTLOOK
ICRA’s short to medium term view on the auto sector
ON expected lines, the Union Budget for 2012-13 proposes to hike the Central Excise Duty on manufactured goods from 10 percent to 12 percent. This has increased the prices of automobiles. With various automotive segments,particularly passenger vehicle and M&HCV segments, already facing demand-side sluggishness, the increase in vehicle prices is likely to weigh on demand recovery. However, the fact that despite industry apprehensions, no increase in duty on diesel cars has been proposed, this should continue to drive faster growth of diesel-engine vehicles vis-àvis petrol-powered ones till such time as the large diﬀerential between petrol and diesel prices persists. Notwithstanding the above, the government’s continued thrust on rural development remains a key positive as the proportion of automobile sales in the rural markets is steady growth momentum. This apart, the increased budgetary allocations towards the infrastructure sector is also likely to partially mitigate the muted level of industrial activity as step-up in expenditure of on roads & highway
AFTERMARKET MAY 2012
infrastructure will not only increase demand for M&HCVs (for construction) but also improve connectivity enabling easier freight movement. From the OEMs’ standpoint, the hike in excise duty has not come at the best of times. To facilitate demand recovery, OEMs may have to absorb a part of the excise duty hike which is likely to exert pressure on their proﬁtability. Overall, while the duty changes can have a short term impact, the long
Steadily rising interest rates, contracting industrial output and a considerable increase in vehicle prices along with high base of previous years have been the main factors constraining growth in the CV segment term demand in the sector will be driven by macro parameters like overall health of the economy, employment and demographic trends, interest rates, inﬂation and fuel costs etc. Amongst the various automobile segments in India, the PV segment is the largest by value and accounts for nearly half the size of the ~`2,300 billion auto OEM segment, followed
by the commercial vehicle segment and the two-wheeler (2W ) segment that together account for the balance half in an almost equal proportion. Thus, given the large size of the PV segment, its pace of growth has a relatively higher inﬂuence on the growth prospects of the overall automobile sector in India. PV segment: After recording a robust 20 percent+ volume growth in 200910 and 2010-11, the domestic PV segment volumes grew at a slow pace of 3.0percent in 2011-12 marred both by circumspect consumer sentiment that impacted demand as well as supply constraints caused ﬁrst by the tsunami in Japan (in March 2011), then by production disruption at the country’s largest PV manufacturer Maruti Suzuki (intermittently over the June-October 2011 period) and then by ﬂoods in Thailand (disrupting production output of select OEMs during the NovemberJanuary 2012 period). Assuming there are no additional supply shocks and as consumers adjust to the new normal characterized by relatively higher vehicle prices and high fuel costs; demand sentiment is likely to get some relief on the interest rate front during 2012-13. Over the medium term, ICRA expects the PV industry to record a volume CAGR of ~11 percent (domestic + export) over 2011-16E (inclusive of 2011-12E, a year in which volume growth is likely to be low at around three percent).
INSIGHT & OUTLOOK
Despite industry apprehensions, no increase in duty on diesel cars has been proposed. This should continue to drive faster growth of dieselengine vehicles vis-à-vis petrol-powered ones has gradually declined and freight rates continue to remain stagnant despite rise in operating expenditure for operators. On the ﬁnancing front, some of the ﬁnanciers have also tightened lending norms in addition to the rise in interest rates. Overall, the near term risks against M&HCV demand have increased signiﬁcantly, though structurally, the demand drivers over a longer period remain intact. Given the current environment where
ICRA Growth Projections Across Sectors (approx) 14 12 % Growth
10 8 6 4
the growth in industrial activity remains low and the operating environment for ﬂeet operators remains weak, ICRA expects the industry to defer capacity addition. As a result, the outlook over the near term appears subdued which may result in a slowdown in new vehicle sales. Amongst segments, M&HCV segment which tends to be inﬂuenced more by macro-economic indicators is likely to register a weaker performance over the near term as against the steadily growing LCV segment. The proliferation of the hub-and-spoke model, improving last mile connectivity and strong demand originating from rural segment is likely to drive demand in the LCV segment over the medium term. Over the medium term, ICRA expects the M&HCV segment to grow at a volume CAGR of 9.5-11.5 percent and the LCV to grow at a volume CAGR of 11-13 percent (domestic + exports) over the next ﬁve years. Two-Wheeler segment: The domestic 2W industry recorded a volume growth of 14.8 percent (YoY) in 11m, 2011-12;
Commercial Vehicles segment: After registering a strong 30 percent+ volume growth over 2009-10 and 2010-11, the growth in the CV industry has somewhat slowed down during the current ﬁscal. In 11m, 2011-12, the domestic CV industry posted a volume growth of 18.6 percent YoY supported by 26.9 percent growth in the LCV segment and a fairly muted 9.2percent growth in the M&HCV segment. Steadily rising interest rates, contracting industrial output and a considerable increase in vehicle prices along with high base of previous years have been the main factors constraining growth. The sharp rise in overall cost of ownership combined with almost stagnant freight rates are exerting pressure on the proﬁtability and cash ﬂows of ﬂeet operators. ICRA’s channel check suggests that several operators have postponed their expansion plans in view of the prevailing high interest rates and slower industrial output. Capacity utilisation
CAGR (2011-16) which although healthy, was signiﬁcantly lower than the 25percent+ volume growth rates seen in 2009-10 and 2010-11. In an environment where the northward movement of inﬂation, fuel prices and interest rates has been the nemesis of the Indian automobile industry at large, the 2W industry has been the most resilient so far. The growth has been supported by various structural positives associated with the domestic 2W industry including favourable demographic proﬁle, moderate 2W penetration levels (in relation to several other emerging markets), under developed public transport system, growing urbanization and expected strong replacement demand, besides moderate share of ﬁnanced purchases. ICRA expects these strengths, coupled with the OEMs’ thrust on exports, to aid the 2W industry to report a volume CAGR of 10-12 percent over the medium term to reach a size of 21-23 million units (domestic + exports) by 2015-16e. (Courtesy: ICRA)
MAY 2012 AFTERMARKET
INSIGHT & OUTLOOK
Low penetration to fuel growth ahead… Buoyancy in economic growth to propel aftermarket too Revati Kasture Head, Industry Research Vishal Srivastav Deputy Manager Kunal Maheshwari Analyst
THE automotive industry globally is among the key sectors of any economy and the growth in the sector mirrors the overall buoyancy in the economy. The last one decade was encouraging for India as the country’s GDP clocked growth of over eight percent for most
of the periods. Buoyancy in economic growth has fuelled growth in income levels and consequently pushed the demand especially for products like consumer durables and automobiles. Owning a car, which was considered to be a status symbol for rich income group, gradually became a utility for middle and upper middle income class population. This gradual transformation was on the back of rise in the number of target household, which was estimated to have increased by around 15-17 per cent on CAGR basis during FY02-10 period combined with wide product oﬀerings in aﬀordable price bands. Rising on these favourable factors,
In spite of PV industry witnessing a strong growth over last one decade, the penetration levels lag behind to some of the emerging auto markets like Russia, China, Malaysia and South Korea. Despite that, the PV industry is expected to grow in the range of nine10 percent during next ﬁve year period the domestic Passenger Vehicle (PV ) witnessed a healthy growth of around 15 percent during the FY02-12, barring marginal blips in FY09 and FY12 when industry growth was impacted due to economic uncertainties.
Urbanisation and constraints in public transport infrastructure fuelled growth in personal vehicle category The passenger vehicle category has witnessed a surge over the last decade primarily on the account of robust growth witnessed in Indian economy. The economic growth was primarily driven by high growth in services and manufacturing sectors. As these sectors
AFTERMARKET MAY 2012
INSIGHT & OUTLOOK
were majorly located in urban areas, high level of population migrated from rural and semi-urban areas in search of attractive employment opportunities. Further, inability of public transport infrastructure to support the growing demand cropped up the need for personal vehicles in a big way. In addition to this, rise in the income levels owing to growth in employment coupled with favourable ﬁnancing options swelled the target consumer segment for PV industry, which increased by almost three folds during FY02-FY10 period as per CARE Research estimates, leading to spurt in the demand for PVs. Wide product oﬀerings at aﬀordable price also prompted growth in the demand. The Indian car market is highly price sensitive. Over the last one decade Indian car market has witnessed innumerable new launches mainly in the aﬀordable small and mid-size car segment. The potential customers for these segments have been primarily the middle class population which has witnessed strong surge during last one decade. Further, growing demand has also prompted highest number of model launches in these two segments
at aﬀordable prices, which in turn led to strong competitive scenario in the industry. CARE Research observed that stiﬀ competition has restricted manufacturers in adopting aggressive price hikes, and the average prices have remained more or less stable in last eight-10 years.
India still trails behind global counterpart in PV penetration Inspite of PV industry witnessing a strong growth over last one decade, the penetration levels lag behind to some of the emerging auto markets like Russia, China, Malaysia and South Korea. During 2010, the penetration of PVs in India were around 15 per thousand, which was much lower than the identical markets, indicating that healthy growth prospects still persist for the manufacturers in medium to long term period. PV industry is expected to grow in the range of nine-10 percent during next ﬁve year period. CARE Research believes, the short term uncertainty hovering over the industry owing to economic scenario would fade away in medium term period and industry is estimated to post a growth of around 9-10 per cent on a CAGR basis during next ﬁve year period ie FY12-FY17 period.
MAY 2012 AFTERMARKET
Volkswagen Commercial Vehicles offers
restoration services TODAY, 65 years after its ﬁ rﬆ appearance, Volkswagen vans ﬆ ars in ﬁ lms and commercials, and ﬆ ands—more than any other vehicle–for freedom, travel and fun. At Volkswagen Commercial Vehicles, the legendary van has its own department dedicated to preserving its heritage: Volkswagen Commercial Vehicles Oldtimers. Formed in 2007, the team has expanded quickly since then. Not only has the team purchased and reﬆored about 100 vehicles for its own collect ion—from now on, it is oﬀering reﬆoration of hiﬆoric Volkswagen Commercial Vehicles for cuﬆomers, inclusive of detailed documentation. To be able to do this, Volkswagen Commercial Vehicles Oldtimers moved to a new building in Hanover
For each customer, the Oldtimers team provides comprehensive documentation of the restoration of the vehicle, with every step photographically documented and described in detail. Thus the work performed by the specialists from Hanover, is recorded for posterity at the beginning of this year. An area of approximately 7,000 sq mt now not only accommodates hiﬆorical
AFTERMARKET MAY 2012
The facility has a everything to restore the vehicles—from a sheet metal bending bench to milling machines and paint shop
treasures, but also houses a workshop, which includes everything from a sheet metal bending bench, lathes and milling machines to a paint shop. The department has a ﬆ aﬀ of 13, from mechanics to a technology historian and an event planner. Owners of an hiﬆoric Volkswagen Commercial Vehicles, can now have it reﬆored here, at its place of origin. No matter whether a full or partial reﬆoration is required, or a van is simply to be made roadworthy, the ‘Bulli' workshop team will undertake any assignment. The ﬆ aﬀ gets their briefs through all personal reﬆoration requeﬆ s with the cuﬆomer before preparing an
individually tailored oﬀer. Uniquely, only here does the cuﬆ omer receive certiﬁcated works reﬆoration. In addition, for each cuﬆomer, the team of Volkswagen Commercial Vehicles Oldtimers provides comprehensive documentation of the reﬆoration of the vehicle, with every ﬆep photographically documented and described in detail. Thus the work performed by the specialiﬆ s from Hanover, is recorded for poﬆerity. Some of the replacement parts needed when working on classics are even taken from Volkswagen's original ﬆock, with support from Volkswagen Classic Parts.
Hyundai secures major fleet deal
with Enterprise PLC The new ﬂeet will comprise a mixture of Hyundai i40 and New Generation i30, which feature the lowest costs in their respective classes. The 110ps variant of the New Generation i30 emits just 97g/ km CO2—18g/km less than the outgoing model ENTERPRISE PLC, one of the UK's largeﬆ providers of maintenance and front-line services to the public sector and utility induﬆ ry, chose Hyundai as its preferred ﬂeet supplier following an extensive evaluation process to ﬁnd alternatives to help optimise its ﬂeet eﬃciency. The new ﬂeet will comprise a mixture of Hyundai i40 and New Generation i30, which both feature the loweﬆ coﬆs in their respect ive classes. The 110ps variant of the New Generation i30 emits juﬆ 97g/km CO2—18g/km less than the outgoing model. The new i40 meanwhile delivers class-leading fuel economy from 65.7mpg on the combined cycle, which equates to emissions from juﬆ 113g/km for a D-segment car. In addition to maintaining key infraﬆ ruct ure assets for utility companies, Enterprise PLC also provides frontline services to Local Authorities and Central Government organisations in the UK. Its 11,000 employees work
across 170 locations in the UK and are collect ively responsible for delivering local services and maintenance at ﬆ ringent national ﬆandards. Hyundai has continuously highlighted its desire to lead the way in terms of long-term environmental sustainability for the auto induﬆ ry, and models like the New Generation i30 and the i40 furthers the company's commitment to delivering models with class-leading eco-performance. National Fleet Sales Manager at Hyundai Motor UK, Martin Wilson said, "At Hyundai, we are continually growing and improving our entire ﬂeet oﬀering from the products that we sell to the support services we oﬀer to cuﬆomers. We are delighted that a blue chip company such as Enterprise PLC has chosen Hyundai and this further conﬁrms that our products tick all the boxes for large ﬂeet operators. We are looking forward to partnering with Enterprise PLC in helping them achieve greater ﬂeet optimisation and eﬃciency."
Commercial Director Operations at Enterprise PLC, Philip Preﬆon said, "We conducted an in-depth investigation into whole life coﬆs of our ﬂeet, looking at vehicle emissions, tax beneﬁts and vehicle performance. Hyundai came out on top and oﬀered the beﬆ overall package for us and our ﬂeet operation. As a Group, we are conﬆantly ﬆ riving to reduce energy consumption and emissions from our ﬂeet and Hyundai's current ﬂeet products help us do that. In addition, we are also looking at a long-term ﬂeet partner that can deliver alternative fuelled vehicles in future, and Hyundai's ix35 FCEV is an exciting prospect for our future ﬂeet." The ix35 FCEV is Hyundai's third-generation fuel cell vehicle and showcases the brand's development on cutting-edge alternative fuels such as hydrogen. It features a ﬆandard petrol internal combuﬆion engine and a hydrogen fuel cell ﬆack to provide a driving range of 360 miles between ﬁll-ups.
MAY 2012 AFTERMARKET
Delphi restructures aftermarket team
Malcolm Sissmor will become Country Director for DPSS Canada
DELPHI AUTOMOTIVE announced changes to its aftermarket sales leadership team. Ray Swetman will join Delphi Product & Service Solutions (DPSS) as Vice President, Sales, Independent Aftermarket, North America. In this role, Swetman will be responsible for direct ing Delphi's aftermarket sales eﬀorts, and driving cuﬆomer and channel expansion. In
addition, Delphi announced Malcolm Sissmore, moﬆ recently Vice President of Independent Aftermarket Sales for North America, will take over as Country Director for DPSS Canada, leading the company's eﬀort to accelerate growth and expand Delphi's share of the automotive aftermarket in Canada. "Ray brings a wealth of expertise to Delphi that will help further grow the business by leveraging our OE heritage and oﬀering an extended range of products to the aftermarket," said Vice President, Global Independent Aftermarket, DPSS, Mark A Shaﬆeen. "His sales and marketing leadership experiences will further ﬆrengthen our ‘go to market' ﬆrategies with a focus on enhancing our cuﬆomers' experience with Delphi." Swetman brings more than 30 years of aftermarket experience to Delphi. He was moﬆ recently Vice President, Sales, National Accounts at
UCI/FRAM Group and was previously Senior VP, Sales & Marketing for Airtex, LP. Other prior experience includes 14 years with Federal Mogul in various sales and marketing positions and marketing manager for R.E. Dietz Company. "Canada represents a large market opportunity for Delphi and we are making a concentrated, ﬆ rategic eﬀort on building our presence. Malcolm's 30 years of aftermarket experience in Canada and ﬆ rong cuﬆomer relationships puts him in an excellent position to help bring that market to its full potential for Delphi," said Shaﬆeen. Delphi is a leading global supplier of electronics and technologies for automotive, commercial vehicle and other market segments. Operating major technical centres, manufacturing sites and cuﬆomer support facilities in 30 countries, Delphi delivers real-world innovations that make products smarter and safer as well as more powerful and eﬃcient.
Mercedes-Benz launches chauffeur website MERCEDESBENZ UK has launched its ﬁrﬆ chauﬀeur website—www.mercedes-benz.co.uk/chauﬀeur—as part of a new campaign with support and speciﬁc oﬀers, designed for the professional driver market.
Easy-To-Use Tool The new dedicated chauﬀeur section, which sits within the Mercedes-Benz Fleet site is designed to be an easy-touse tool to highlight useful information on vehicle and ﬁnance oﬀers, service packages, accessories and even a photo service option that enables chauﬀeur companies to source high quality images of Mercedes-Benz models for their websites and brochures.
AFTERMARKET MAY 2012
Mercedes-Benz has also launched a special oﬀer on a three-year S-Class S 350 BlueTEC L model Contract Hire rate of juﬆ £639 for chauﬀeur ﬁrms (six months’ advance rental plus 35 further payments). The package also includes complementary products and services including a welcome pack, Tracker vehicle recovery unit, and enhanced mobility support, highlighting the Mercedes-Benz’ commitment to the market. Head of Fleet at Mercedes-Benz, Nick Andrews, “Th is new website highlights our commitment to make
Mercedes-Benz UK much easier to deal with for the chauﬀeur market. We are working hard to create dedicated oﬀers and give focused support to the professional drivers, all of which have been designed with our cuﬆomers’ business in mind.”
Mondial Assistance UK and HSBC
renew partnership AFTER three years of providing roadside assiﬆance to HSBC cuﬆomers, Mondial Assiﬆance UK has renewed its partnership with one of the largeﬆ banking and ﬁnancial services organisations in the world. Under the new three-year contract, Mondial Assiﬆance will continue to provide roadside assiﬆance cover to HSBC Advance and ﬁ rﬆ directory cuﬆomers, delivering a high quality service, designed to enhance the cuﬆomer experience. The former has been working closely with the bank since 2008, oﬀering roadside assiﬆance to the bank current account holders. Over this time, the roadside assiﬆance cover has been expanded and the service continually reviewed to ensure cuﬆomers continue to receive the high ﬆandard of
care they have come to expect from all HSBC services. Its technicians are trained to high ﬆandards of both cuﬆomer service and vehicle technology. Technicians’ vehicles are equipped with specially selected tools and equipment including those for vehicle diagnoﬆ ics, to ensure each member receives the beﬆ possible assiﬆance - a permanent repair at the roadside rather than a short-term ﬁ x, wherever possible. Travel and Health Sales Director at Mondial Assiﬆance UK, Corporate, Ben Smart, ﬆated, “This new deal is conﬁrmation of the value we bring to HSBC’s cuﬆomer oﬀering. Over the next three years we aim to build on our growing relationship with HSBC, working together to develop and maintain the higheﬆ levels of cuﬆomer service.
Under the new three-year contract, Mondial Assistance will continue to provide roadside assistance cover to HSBC Advance and ﬁrst directory customers, delivering a quality service, designed to enhance the customer experience
Our highly trained roadside assiﬆance technicians and call centre ﬆaﬀ ensure we can deliver excellent service, helping HSBC booﬆ cuﬆomer loyalty and retention in a competitive market.”
Mondial Assistance UK: A member of Allianz Global Assistance
Ben Smart, Travel and Health Sales Director at Mondial Assistance UK, Corporate Mondial Assistance
In 2010, Mondial Assiﬆance began its transition to become Allianz Global Assiﬆance, which is the international leader in assiﬆance, travel insurance and health, life & home care services. Today, Allianz Global Assiﬆance counts more than 10,783 employees who speak 40 diﬀerent languages and work throughout the world with a network of 400,000 service providers and 180 correspondents. About 250 million people, or four percent of the world’s total population, beneﬁt from its services, which are provided on all ﬁve continents. Mondial Assiﬆance in the UK is to become Allianz Global Assiﬆance by the end of 2012.
MAY 2012 AFTERMARKET
Bentley and Starwood announce a global partnership BENTLEY MOTORS has announced a global partnership with St Regis and The Luxury Collect ion Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide. The partnership underpins the heritage and world-class excellence of both brands, creating signature experiences for gueﬆs, residents and cuﬆomers with driving programmes, special events, brand initiatives and house ﬂeets at ﬂagship hotels around the world. "Starwood's luxury brands continue to grow globally and so does the global nature of our gueﬆs," said Global Brand Leader for St Regis Hotels & Resorts, Paul James. "This partnership with Bentley enables our gueﬆs to explore muﬆ-see deﬆ inations in ﬆ yle." Bentley Continental Flying Spur models have been chosen as the house ﬂeet for a new generation of luxury travellers at St. Regis hotels and resorts around the world, from The St Regis Singapore and The St Regis Saadiyat Island Resort in Abu Dhabi to the brand's ﬂagship in New York. In October 2011, St Regis hoﬆed a bespoke Italian driving tour for Bentley model owners and gueﬆs of The St. Regis Rome and the newly opened St Regis Florence. The Continental Flying Spur combines the design and craftsmanship for which, Bentley is renowned with the dynamics and power of the Continental GT to provide a luxurious motoring experience that has attracted a new breed of cuﬆomers to the marque. The ability to undertake long journeys in comfort has been the hallmark
AFTERMARKET MAY 2012
of every Bentley, and never has that been better demonﬆ rated than in the R-Type Continental from 1952 and its fourdoor descendant, the Continental Flying Spur. The model has continued the Bentley Continental Flying Spur outside The St Regis, Singapore Bentley bloodline of sporting Grand Tourers derived GT and GTC V8 models at the awardfrom the original elegant yet powerful winning Marques de Riscal, a Luxury 1957 Continental Flying Spur. Collect ion Hotel in Ilciego, Spain. "At Bentley, we are committed to Recently, The Luxury Collect ion maintaining our position as the deﬁniand Bentley have extended their parttive British luxury car company" said nership to Auﬆ ria with an inaugural Head of Cuﬆomer Relations at Bentley drive. The Springtime Bentley Grand Motors, Joe Ashworth. "It is thereTour from Vienna to Salzburg is for fore important that we partner with two days and allows gueﬆs to expea pinnacle brand that underpins our rience the country. The journey has own values of craftsmanship, ﬆ yle been reported to showcase four iconic and sophiﬆ ication. Our current and Luxury Collect ion Hotels including prospect ive cuﬆomers recognise the the Hotel Imperial in Vienna and the heritage of both brands, and with Schloss Fuschl in Salzburg. The parStarwood's Luxury Brands we aim to ticipants of the exclusive drive will broaden the appeal and experience have two options to explore the route of Bentley." through Auﬆ ria. Both the Continental The Luxury Collect ion Hotels & W12 and the Continental V8 have disResorts, a portfolio of 80 hotels and tinct ive drive characteriﬆ ics. resorts in over 35 countries, oﬀers Th rough programmes such as St unparalleled engagement with some Regis Aﬁcionado, Journeys by The of the world's leading deﬆinations. Luxury Collect ion and SPG Moments, Th rough this partnership, Bentley has Starwood will continue to create ﬆaged its global media drive of the opportunities for its gueﬆs to expeContinental Flying Spur in 2005 at rience similar driving programmes the Gritti Palace, a Luxury Collect ion around the world with Bentley and Hotel in Venice. In February this year, oﬀer insider access to St Regis and Bentley unveiled its neweﬆ Continental Luxury Collect ion experiences.
Petrol Injector Cleaners
THE petrol injector cleaners are easy and quick to inﬆall. No attendant is required while the injectors are being cleaned, as these can do other jobs in the meantime. Automatic presettable timer is provided for setting the time for cleaning the injectors, de-pressurising the rail and switching oﬀ after the cycle is over. Switchable time setting for cleaning and measuring mode is also provided. The petrol injector cleaners have graduated glass burettes with ﬆopcock to see the spray pattern and measure discharge of each injector before or after cleaning. These kits have adaptors and harnesses to cater to injectors of petrol driven passenger cars of all makes using MPFI (Mult-Point Fuel Injection) syﬆems.
Sahney Tools, Delhi
AN extensive range of cylinder liners are oﬀered. Designed with accurate precision for induﬆ rial purposes, the liner is made from centrifugally-caﬆed, shellcaﬆed with close grained caﬆ iron. The liner is duly heat-treated and appreciated for its durable and resiﬆant quality. Also oﬀered are customisation services to clients depending upon the speciﬁc requirements.
Cosmo Teck Mumbai - Maharashtra Tel: 022-26403687 Mob: 09833811406 Email: firstname.lastname@example.org Website: www.cosmoteck.in
Tel: 011-2006 4918,09811306948 Email: email@example.com Website: No website
Multi Drawers Tool Trolley
Quick Service Trolley
Quick Service Trolley
Oil Filtration Unit
Waste Oil Disposer Injector Cleaner & Tester
Filter Cleaning Unit Heavy Duty Bike Lift
Heavy Duty Work Table
Dual Scissor Lift for Cars
Mobile Service Van
Dealers / Distributors Enquiries are solicited for : NE Guwahati, East Patna, South Chennai, Central - Nagpur -Lube System
OIL LUBE SYSTEMS (AN ISO 9001 : 2008 CERTIFIED CO.)
Office : Badkhal Pali Road, Badkhal (Opp. Delhi Masjid) N.I.T. FARIDABAD - 121001 Works : Plot No. 32, Badkhal Enclave, N.I.T. FARIDABAD - 121001 (Haryana) INDIA Ph. : 0129-2430786, 2461646 Mob. : 09911244531, 09810460773 Fax : 0129-2430786 E-mail : firstname.lastname@example.org; email@example.com;
MAY 2012 AFTERMARKET
Automotive Parts A wide range of automotive parts is oﬀered. These are used for forced-induction of an internal combuﬆ ion engine. A form of supercharger increases the density of air entering the engine to create more power.
Agromach Spares Corporation Mumbai - Maharashtra Tel: 022-23826211 Mob: 09892560798 Email: firstname.lastname@example.org
Sanders and Polishers
Automatic Battery Chargers THE automatic battery chargers meet the charging speciﬁcations of a wide range of VRLA and RG sealed batteries. These may be connected indeﬁnitely to a fully-charged battery. Models AC-01 to AC-04, voltages range from 12 V to 24 V; current ranges from 5 A to 15A; & weight ranges from 6.5 kgs to 11 kgs.
Elak Pvt Ltd Chandigarh Tel: 0172-5078112 Mob: 09815017415 Email: email@example.com Website: www.elakindia.com
A complete range of sanders and polishers to suit users’ ﬁnishing surface applications from heavy material removal to ﬁne ﬁnishing is oﬀered. These tools are designed to bring better comfort and increase product ivity. The range provides random orbital sanders, rotary sanders, piﬆol sander & polishers, and belt sanders.
A wide range of heavy helical compression springs is oﬀered. These compression springs are widely used in elevated temperatures high load applications in a corrosive environment. The helical compression springs are available in the diﬀerent dimensions. These ﬁnd applications in automobile and agricultural induﬆ ries. Hot coiled springs up to 92 mm or 3.62 inch wire diameter and OD 450 mm or 17 inches are also manufact ured.
Chicago Pneumatic Thane - Maharashtra
Asco Engineering & Enterprise Howrah - West Bengal
Tel: 022-39982731 Mob: 09967047733 Email: firstname.lastname@example.org Website: www.cp.com
Tel: 033-32454568 Mob: 09831341577 Email: email@example.com Website: www.ascospring.com
AFTERMARKET MAY 2012
Absolute Rotary Encoders
THE ENP series Ø60 mm shaft-type absolute rotary encoder newly adds 12-24 V DC power supply type for 360 division models in order to increase user convenience. Th is series, which not only measures absolute variable angle with BCD code, but also realise high accuracy by maintaining absolute position in case of sudden power failure. The series is mainly used for induﬆ rial machine tools. The encoder is ﬆ rong againﬆ external impact. The ENP series is used for automobile in-out control in parking towers.
THE side swinging mounting arm of the tyre changer enables users to inﬆall it near the wall occupying very less space. Specially designed bead breaker handles rims very gently and safely. Features include suitable for car and LCV tyres, side swing mounting arm, pneumatic twin cylinders for ﬁ rm clamping, four-jaw self-centering chuck, alloy wheel plaﬆ ic protector, bead breaking by pneumatically operated cylinders, clockwise and anti-clockwise rotation of turn table using elect ric motor, built-in FRLs and a motorcycle adopter (optional).
Autonics Automation India Pvt Ltd Navi Mumbai - Maharashtra
Manatec Electronics Pvt Ltd Puducherry
Tel: 022-27814305 Mob: 09322902192 Email: firstname.lastname@example.org Website: www.autonic.in
Tel: 0413-2248926 Mob: 09344643104 Email: email@example.com Website: www.manatec.net
Digital Tyre Inators THE automotive digital tyre inﬂators and deﬂators are double display microprocessor-based syﬆems, using lateﬆ embedded technology, with inﬂation and deﬂation funct ion. These are fully automatic and safe devices to inﬂate tyres accurately to a preset pressure. The units are designed to use minimal compressed air thereby avoiding waﬆage of compressed air. These are absolutely weather-proof, robuﬆ and elegant in design. As moﬆ of the modern vehicles are ﬁtted with ﬆate-of-the-art suspension syﬆems, accurate tyre pressure is important to get excellent performance. The automatic tyre inﬂators give required accuracy.
Protech (Progressive Technologies) Hyderabad - Andhra Pradesh Tel: 040-23554836 Email: firstname.lastname@example.org Website: www.protech-india.com
MAY 2012 AFTERMARKET
Vehicle Tracking Systems
THE vehicle tracking syﬆem is an end-to-end solution for vehicle management. Th is unit contains a GPS (global positioning syﬆem) receiver and GSM (cellular) Interface with GPRS, to measure, record and transmit parameters, like date, time, speed and location to the command center using the local GSM/GPRS network. The syﬆem automatically switches over to SMS wherever GPRS coverage is not available. Alarm buttons act ivated on the vehicle by the driver or the passengers alert the command centre to possible emergencies and a voice option even permits verbal communication with the driver. Right from locating the vehicle in real time, to keeping a record of various parameters, like vehicle speed total diﬆance travelled, date and time and number of speed violations, the syﬆem helps to prevent theft of the vehicle by immobilising the vehicle and sounding the horn/sending an SMS to the command center or the owner on his cell phone.
Transworld Compressor Technologies Ltd Pune - Maharashtra
Fifth Wheel Components A wide range of induﬆrial components and machined induﬆrial components are oﬀered, which includes ﬁfth wheel components, forged components, machining components, proﬁle cut components, proﬁle cutters, forged automotive components, ground components, machined components, precision turned components. The product range widely caters to the application requirements of various induﬆries, such as automobile, electrical, earthmoving sector and power generation. A comprehensive range of ﬁfth wheel components (forged & machined components) are also available. The range of ﬁfth wheel components is also cuﬆomised as per speciﬁcations provided by clients.
Super Industries Nashik - Maharashtra Tel: 0253-2382934 Mob: 09822178681 Email: superinduﬆ email@example.com
Automotive Batteries A wide range of automotive batteries (DIN 44) are manufact ured from high-grade quality raw materials. These batteries are also cuﬆomised as per cuﬆomers’ speciﬁcations. The automotive batteries are widely known for their durability and quality. These are availaible at an induﬆ rial leading price.
Tel: 020-26131676 Email: firstname.lastname@example.org Website: www.transworld-compressor.com
Crankshafts THESE crankshafts are normally forged in alloy ﬆeel to appropriate ﬆ rength for various applications. Spheroid graphite iron is also used for smaller crankshafts. The crankshafts are normalised and induction hardened.
Garima Global Pvt Ltd Mumbai - Maharashtra
R R Industries Bengaluru - Karnataka
Tel: 022-40378888 Mob: 09821606439 Email: email@example.com Website: www.garimaglobal.com
Tel: 080-23126827 Mob: 09448437845 Email: firstname.lastname@example.org Website: www.rrmicrobatteries.com
AFTERMARKET MAY 2012
THESE diﬆance loggers are used for monitoring the average speed of vehicles during the teﬆ drive. The inﬆruments are suitable for both two- and four-wheelers. These have to be preset for the lap diﬆance (1 to 99 km) and the no of laps (1 to 99). The diﬆance loggers record the time taken per lap in their non-volatile memory. Upon completion of the preset no of laps the loggers beep an audible signal and ﬆop further recording, thus signifying the end of the teﬆ circuit. The loggers work on 12 V DC (external battery) with only a lead coming from the speedo sensor, which is built into the exiﬆing analog speedometer. Data ﬆored in the logger is downloaded into a PC through the parallel port and a report generated along with the display of the data in tabular and as a bargraph.
Dadmatrac Electronics Pvt Ltd Gurgaon - Haryana Tel: 01274-6341459 Mob: 098104 94100 Email: email@example.com Website: www.dadmatrac.com
Die-Mounted Cam Units THESE die-mounted cam units are used in A-class automotive forming dies for side piercing and sole forming application. The cam units are designed for easy and inﬆant inﬆallation and do not require modiﬁcation in the die sets. They are also used in sliding surfaces. Return springs ensure positive return of side cam at the end of cycle. A new slender design reduces mounting high ﬆrength. Moﬆ importantly these cam units are available in a wide range of design (horizontal, inclined, aerial and reverse types) to suit user’s application.
Sumo Engineers Bengaluru - Karnataka
Gas Converter Kits THESE LPG gas kits are oﬀered for all makes of motorcycles, such as Rajdoot, Bullet, Honda, Yamaha, Suzuki, Boxer, Pulsar, Freedom Caliber, etc. This retro ﬁtment syﬆem is simple and quick to inﬆall on old/new motorcycles. Motorcycles ﬁtted with these revolutionary gas syﬆems enjoy fuel saving up to 70 per cent, with no pollution and reduced maintenance coﬆ. Unlike conventional car LPG kits, which are high-pressure kits, Klockner gas kits work on low pressure, hence are 100 per cent safe and specially designed for 2-ﬆroke and 4-ﬆroke motorcycle engines.
Gas Tech Electronic Products (P) Ltd Dehradun - Uttaranchal Tel: 011-2672540 Email: mailinfo@gaﬆechproducts.com Website: www.gaﬆechproducts.com
Automobile Fuses THE Maxi series automobile fuses are available in a higher range of amperage rating of 20 A to 80 A in 32 V AC/DC. These fuses are physically larger in size as compared to other ATO and Mini series automobile fuses. Colour code is provided in each fuse for easy ampere identiﬁcation. Larger fuses are widely used in automobile circuits for protect ion of wiring harness by replacing the fusible wire or fusible link, which is often a plain piece of small wire. The ATO series fuses are suitable for automobiles, trucks; whereas the Mini series fuses are suitable for buses, cars, etc.
Sahil International New Delhi Tel: 011-22464894, Mob: 09899153952 Email: firstname.lastname@example.org Website: www.sahil-india.com The information published in this section is as per the details furnished by the respective manufacturer/ distributor. In any case, it does not represent the views of
Tel: 080-26647529 Mob: 09341250892 Email: email@example.com
MAY 2012 AFTERMARKET
AFTERMARKET MAY 2012
Over Apr.-Feb. (10-11)
(11 Months) in F.Y.
Avg. Mthly. Prdn.
(11 Months) in F.Y. 2011-12 Apr.-Feb.
Avg. Mthly. Prdn.
Feb. 11 (Prodn.)
Feb. 12 over
Scooter (2 Wheeler/Moped)
Scooter (3 Wheeler)
FEBRUARY 2012 AND COMPARISONS
CATEGORY WISE TYRE PRODUCTION
Over Apr.-Feb. (10-11)
(11 Months) in F.Y.
Avg. Mthly. Export
(11 Months) in F.Y. 2011-12 Apr.-Feb.
Avg. Mthly. Export
Feb. 2011 (Exports)
Feb. 2012 over
Scooter (2 Wheeler /Moped)
FEBRUARY 2012 AND COMPARISONS
Scooter (3 Wheeler)
CATEGORY WISE TYRE PRODUCTION
MAY 2012 AFTERMARKET
LIST OF PRODUCTS & ADVERTISERS’
‘O’ rings ................................................................................ 45 A/C service equipment.......................................................... 3 ABS sensor cable/grommet ................................................... 4 Absolute rotary encoders .................................................... 45 Automatic battery chargers .................................................. 44 Automobile fuses .................................................................. 47 Automotive batteries ............................................................ 46 Automotive dealership excellence award ............................. 6 Automotive parts .................................................................. 44 Brake testing equipment ...................................................... 3 Braking ................................................................................. ﬁc CNC/VMC machines .............................................................. bc Collision repair system ......................................................... 3 Compression springs............................................................. 44 Crankshafts........................................................................... 46 Cylinder liners ....................................................................... 43 Die-mounted cam units........................................................ 47 Digital tyre inﬂ ators............................................................. 45 Distance loggers ................................................................... 47 Dust cover............................................................................. 4 Exhibition - Automach 2013 ................................................. 15 Exhibition - Engineering Expo .............................................. 8 Fifth wheel components ....................................................... 46 Filter cleaning unit ............................................................... 43 Fluid seals ............................................................................. 45 Fuel bowl .............................................................................. 4
Gas analyser.......................................................................... 3 Gas converter kits ................................................................. 47 Go-jack ................................................................................. 43 Heating solutions.................................................................. bic Heavy duty bike lift .............................................................. 43 Hydraulic press ..................................................................... 43 Instant drying & curing technology ...................................... bic Laptop trolley ....................................................................... 43 Mobile service van ................................................................ 43 Paint protection ﬁlm ............................................................ 4 Parts washer ......................................................................... 43 Petrol injector cleaners ........................................................ 43 Pistons .................................................................................. 11 Sanders and polishers .......................................................... 44 Shift lever screen .................................................................. 4 Spot welding equipment ...................................................... 3 Suspension Machine ............................................................. ﬁc Tool trolley ........................................................................... 43 Transmission......................................................................... ﬁc Transmission jack ................................................................. 43 Tyre changer ......................................................................... 3, 45 Tyre inﬂation equipment ...................................................... 3 Vehicle tracking systems....................................................... 46 Waste oil disposer ................................................................. 43 Wheel aligner ....................................................................... 3 Wheel balancer ..................................................................... 3
FIC : Front Inside Cover BIC : Back Inside Cover BC: Back cover
Pg No. Advertiser...........................................Tel................................. E-mail ............................................Website 6......... ADEA ..................................................... .............................................................................................. www.adea.in 15 ....... Confederation Of Indian Industry .......+91-124-4014060 ...........firstname.lastname@example.org ....................... www.jetﬁndia.in FIC ...... Endurance Technologies Ltd ................................................................................................................ www.endurancegroup.com 8......... Engineering Expo .................................+91-09819552270..........email@example.com .............. www.engg-expo.com 11 ....... Federal Mogul ......................................+91-124-4784530 ........firstname.lastname@example.org ..... www.federalmogul.com BIC ..... Litel Infrared Systems Pvt Ltd ..............+91-20-66300636 ..........email@example.com ............................ www.litelir.com 4......... Lubrizol Advanced Materials India P ...+91-22-66027800 ..........firstname.lastname@example.org ....... www.lubrizol.com 3......... Madhus Garage Eqpts ..........................+91-80-26660656 ..........email@example.com .......... www.madhusindia.com 43 ....... Oil Lube Systems ..................................+91-129-2430786 ...........firstname.lastname@example.org ..... 45 ....... Puja Fluid Seals ....................................+91-20-27112016 ...........email@example.com ..................... www.pujaseals.com BC ...... Yamazaki Mazak India Pvt Ltd ............+91-2137-668800...........firstname.lastname@example.org ............ www.mazak.com Q Our consistent advertisers
AFTERMARKET MAY 2012
Published on Apr 30, 2012
Published on Apr 30, 2012
Aftermarket is India's first business magazine for the automotive aftermarket . Brought to you by Auto Monitor, it acts as a vital link betw...