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INDIA’S FIRST MAGAZINE FOR THE AUTOMOTIVE AFTERMARKET

70 Pages `50

Vol. 1 No. 7 January 2012

The

Pursuit of

EXTRA MILE Autovikas

Anand

CUTTING EDGE

KPIT’s Hybrid Solution

INTERVIEW

Nikunj Sanghi,President, FADA

Brought to you by

Auto Monitor


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EDITORIAL Show Time! IT is that time again, when the world’s largest auto exhibition, in terms of maximum number of footfalls, is happening in Delhi. And the country is witnessing about 50 launches, again, the largest ever in 27 years / 11 editions of the Auto Expo. More than 1,500 participants from 25 countries are participating at the expo, which is yet another milestone in the annals of the Expo. Despite the sentiments being low, especially in the passenger vehicle segment, the exhibitors have tried their best to make the show successful. While every edition of the expo turns out to be yet another starting point for increased action in the following two years with new models flooding the market, it calls for an equal or more action in the aftersales service and aftermarket products. This is due to shrinking lifecycles of new products, which in turn expands the used vehicles market significantly. Also, the authorised service centres are not able to cater to the increasing demand for aftersales service, primarily due to diversity of vehicle population. Increased focus on aftermarket will help address the consumers’ demands in terms of service in addition to containing the counterfeit components. The vehicle manufacturers from all the segments can look at setting up more ‘quick service centres’ in major towns and cities and full-fledged service centres on the outskirts and smaller towns. This will help the end-user to have routine checks done at the quick service centres and major services done at the outskirts. Though this method of service has been prevalent for sometime in a few cities, the numbers are not matching the demand. According to a report released by ACMA, currently, only a small percentage of vehicles are serviced by OEMs’ authorised service centres, while the rest are serviced by unorganised segments, followed by organised and semi-organised segments. The multi-brand third-party service centres can even double up as authorised service centres, if they meet the quality and service requirements of the OEMs, and offer regular services— right from free service to paid service to accidental repairs. This will enable the end customers access quality services at competitive costs as the OEMs’ authorised service centres and the multi-brand third-party service centres will complement each other. It will address the issues relating to the spread of service centres, given the country’s diversity. Wishing you much pleasure reading. Do send us your feedback.

T. Murrali t.murrali@infomedia18.in

JANUARY 2012 AFTERMARKET

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CONTENTS NEWS

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12 SKF evaluating stop-start system for two-wheelers 14 TVS & Sons plans slew of announcements at Expo ‘12 16 Metro invests `50 crore in capacity expansion 19 Endurance plans aggressive growth in aftermarket

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COVER STORY 26 The Pursuit of ‘Anand’ Anand Group is looking to establish a distribution compnay for selling spare parts manufactured by its group entities as well as other manufacturers

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IN CONVERSATION 36 President, FADA, Nikunj Sanghi says that the OEMs should either hold on to current prices or roll back price hikes, to address the current uncertainity... INDIA’S FIRST MAGAZINE FOR THE AUTOMOTIVE AFTERMARKET

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32 Vol. 1 No. 7 January 2012

70 Pages `50

The

Pursuit of

EXTRA MILE Autovikas

Anand

CUTTING EDGE KPIT’s Hybrid Solution

FOCUS 38 Skoda inaugurates advanced service training centre in Czech Republic

CUTTING EDGE

INTERVIEW

Nikunj Sanghi,President, FADA

Brought to you by

Auto Monitor

Cover Design Mahesh Talkar

32 Hybrid solution awaits position in aftermarket ecosystem

DECEMBER 2011 AFTERMARKET

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JANUARY 2012 AFTERMARKET

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NEWS

SKF evaluating stop-start system for two-wheeler aftermarket Abhishek Parekh

SKF is looking to offer ‘StopGo’ sensor-bearing solution, an automatic stop-start system for motorcycles and scooters in the aftermarket. Th is solution lowers CO2 emissions, and improves fuel economy by an est imated six-10 percent, depending on driving conditions. “We are looking to have a major penetration for this solution in the aftermarket. But it is not a st rict ly plug and play system and requires some degree of calibration effort during the fitment process and hence we are looking for a suitable dist ribution model to offer this in the aftermarket,” said Director, Global, Two-Wheeler business, SKF India, Harsha Kadam. He added that such a system is likely to have a major market for exist ing two-wheeler population though he did not elaborate the volume target for this system in OEM or the aftermarket segments. SKF’s ‘StopGo’ design concept allows it to be customised as a readyto-fit unit which can be assembled quite easily for both OEMs and as a retrofit for a wide range of makes of two-wheelers already on the road. The system can be applied to a wide variety of motorcycles, independent of engine size. Kadam added that the system is a technically advanced and sustainable product from SKF for the two-wheeler segment. It is aimed at conservation of fuel and reduct ion of carbon emissions from two-wheelers. The two-wheeler manufact urers, end user and in turn,

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AFTERMARKET JAUNUARY 2012

The StopGo System

the environment is going to derive huge benefit from this solution. When the vehicle has stopped, i.e at traffic lights, ‘StopGo’ senses this and, after a predetermined, but programmable short time shuts off the engine. It restarts the engine when the throttle is turned. SKF StopGo is a three-in-one integrated sensor-bearing solution that performs a bearing funct ion, speed sensing and stop-start function. The unit fits into the hub of the front wheel, like a standard bearing, and is connected by a plug-and-play connector

to a mating connector attached to the engine stop-start elect ronics. As well as sensing the speed for the stop-start function, the speed sensing in the SKF StopGo provides normal speed data for digital tachometers, which are becoming more preferred than analogue systems in new two-wheeler models. In addition, this new single-unit solution offers advantages of weight saving of up to 60 percent compared to the many current separate mechanical components needed for the front wheel bearing and speed sensing. „


NEWS

TVS & Sons plans announcements at Expo ’12 T Murrali

IT’S going to be a slew of announcements by TV Sundram Iyengar & Sons (TVS & Sons), the holding company of the TVS Group and is also in dealership, parts dist ribution business. With the intent to double its dist ribution business by 2015, the company is currently at its drawing board to formulate plans to achieve this objective. Speaking to Auto Monitor, the Joint Managing Director of TVS & Sons, R Dinesh said to accomplish this target the company will be present all over India, which is now predominantly present in south. “A big portion of the new ventures will come from areas other than south India. We will be showcasing this intent at the Auto Expo. In addition, we will announce joint ventures with three to four companies,” he said. As part of its intent, the company will be expanding this business beyond geographical boundaries of India. Already it has its presence in few countries including Bangladesh and Sri Lanka with about 15 percent of the revenue coming from these two countries. The company will expand the dist ribution business to more markets, he said.

R Dinesh, Jt Managing Director, TVS & Sons

A big portion of the new ventures will come from areas other than south India. We will be showcasing this intent at the Auto Expo. In addition, we will announce joint ventures with three to four companies —R Dinesh, Joint Managing Director, TVS & Sons

Projects In Pipeline Speaking on the aftersales service business that operates under the division—TVS Automobile Solutions, he said the company will have similar approach—expanding its base in places other than south India, where

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JANUARY 2012

it has st rong presence. Since availability of requisite manpower and skill development is challenging, the company hopes to st rive hard to make the service business as a lucrative one so that it can attract invest ments from

different quarters. The company is planning to est ablish a couple of partnerships with organisations to impart skills on general as well as specific to TVS. It will be looking at Madhya Pradesh and western India for skill development. The exhibits will showcase the company’s plans at the Auto Expo, he said.

Logistics With regard to TVS Logist ics he said, “In this line of business we will showcase TVS as an ideal partner for any Indian company going global and vice versa.” The company is likely to get another fresh round of funding and an announcement will be made towards at the expo, he said. Utilising this opportunity it will project the need to get indust ry st atus for logist ics and service segments, he concluded. „


NEWS

Shambhavi Anand

PARTH Motors made a humble beginning in the small city of Dahod approximately 200 km away from Ahmedabad in Gujarat and so did its owner, Rakeshbhai. He did not have a balance sheet to prove his worth neither did he have a degree from a reputed university. All Rakeshbhai had with him was his practical knowledge of the market and the skill to build customer relations when he first thought of having his own dealership for a three-wheeler. The journey of this dealership for Atul Auto, the three-wheeler manufacturer based in Rajkot (Gujarat), Parth Motors, officially started in 2009 but the foundation was laid as early as 2003. Rakesh-bhai was a driver for three-wheelers and dreamt of starting a dealership. As a driver he used to drive three-wheelers manufactured by Atul Auto and was impressed by the quality products that hardly required any maintenance. So the obvious choice of company for “his own dealership” was Atul Auto. “That was the year when autorickshaws of Atul were being promoted aggressively. I took up a job as a driver of one of their autos. “It hardly needed any maintenance. The autorickshaws were so sturdy that it went on for miles on badly maintained roads without any visits to the garage,” he told Aftermarket. Equipped with little knowledge of business, Rakesh wanted to hone his skills in the area before taking a plunge into his own venture. He took up a job of a sales executive with an existing dealership of the same company. And it goes without saying that he excelled at his job. But his dream did not end here. His aspiration was to set-up a dealership of his own. In 2009, it turned into a reality. Today, Parth Motors sells upto 40 vehicles in a month and services upto 15 of them every day. Spread across an area of 2,500 sq ft, it is one of the leading dealer-

Living Aspirations

ships in the region. “Our efforts have been recognised by the company in the form of awards like ‘Best dealer Performance Award’,” he said. However, his journey towards his dream was not smooth. It was not easy to get a dealership for Rakesh, who is a school drop-out and had no ways to fund his business proposal. “I did not have a balancesheet that could help in getting a loan and no one wanted to risk their money. But at the end honesty and hard work paid well and with God’s grace I could start my business,” he recalled. While walking an extra mile for the manufacturer the key to succeed is “customer relations”. “It is not just about buying selling or buying, it is about building relations with each and every customer in the market. A simple way to do this is to wish your customers on the days that are important to them. When one wishes them on their birthdays or other occasions like weddings, even two years after they have made a purchase, it helps in building a very strong bond. When they think of buying a second autorickshaw they will always think of the same dealer.

Also, one can benefit from the word-ofmouth marketing, which is the primary source of marketing in case of a product like a three-wheeler,” he reveals.Providing good service is another important factor. Elaborating, he said, “Whether it is a Sunday or festival, our service centre is always open. Whenever a customer is free or encounters a problem they can walk in, our mechanics will be there to provide service.” In case, a customer is not able to reach the service centre, a mechanic is sent to the spot to help them. A world class service can only be provided if there is a team of motivated employees to back-up an entrepreneur’s vision. Thus it is crucial to build relations with his employees as with his customers. “One needs to know about the developments happening on the personal front of their employees. It is important to be a part of their fest ivals, joys and sorrows,” he suggested. It is the knack of being able to connect with people, be it customers or employees, which has made Parth Motors walk an extra mile for Atul Auto. Rakesh-bhai dreams of doing better. „

JANUARY 2012 AFTERMARKET

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NEWS

Metro Tyres banks on volume for growth

T Murrali

THE pressure is mounting on tyre manufact urers due to factors like the relentless increase in rubber prices and interest rates, but Metro Tyres is confident and in a state of ‘business as usual’. The core mantra for the company to overcome st ress has been increased volumes, high exports, efficient manufact uring and effect ive manpower. The company is planning to invest around `50 crore at its Manesar plant, to have a monthly additional capac-

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AFTERMARKET JANUARY 2012

ity of three lakh tyres. Th is facility is expected to be operational within 18 to 24 months. The tyre maker had earlier invested around `40 crore in Ludhiana to build an extra capacity of two lakh tyres a month for motorcycles. “If you are not in the volume game, then you are not in the business.” Managing Director, Metro Tyres, Rummy Chhabra announced. “High rubber prices is an area of concern but somehow the indust ry is managing with the high growth and increased product ivity and operational efficien-


NEWS

cies. We are trying to pass on some cost to the market but not to the extent of the rubber price rise,” he added. Chhabra feels that the increase in rubber price is due to the prices at the international level and the way ahead has to be a mix of increasing efficiency and passing on some cost to the customers. Metro Tyres, mainly catering to two-wheelers and HCVs, has a technical agreement with Continental Tyres, which helps in innovation and maintaining technological demand from the customers. The company has recently launched tubeless tyres for motorcycles. The choice of the segment of business has also been lucky for the company as the CV and two-wheelers have been doing fairly well despite the slack. The company has no plans to diversify into passenger vehicle segment. By efficiency, it means the plant capacity should be utilised to the maxi-

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AFTERMARKET JANUARY 2012

mum while being lean in terms of labour and keeping the quality level high. The volume should be high and price competitiveness will bring the demand. “Automation has been an ongoing process, and our technology partner helps us keep improving. Our technicians keep in the touch with our partner and make improvement on day-to-day basis.” Chhabra said Today quality control is important and the customers are very demanding. For OEM business, it needs to act very fast and for this, a st rong R&D support is required. In the replacement market, products should perform but OEMs seek a lot of innovation. Apart from paying a substantial royalty to Continental, it has its own R&D. Export is a key factor nowdays, as the rupee is weakening and Metro Tyres keeps focus on it. Its contribution from exports in FY11 was `100 crore and this year, it is expected to touch `140 crore. Last year, it witnessed 22 percent growth at `525 crore and a profit margin of around three percent and this year it is expecting around `600 crore. In the next three to four years it will strike a top line of `1,000 crore. The company has two types of arrangement for exports—one in countries like US and Europe, where its sells the products in association with its technical collaborator Continental; secondly, it goes independently in some of the countries. The other countries where it sees the potential are Latin America, Middle East and African countries.

Metro Tyres mainly produces for two-wheeler and HCV and has a technical agreement with Continental Tyres, which helps in innovation and maintaining technological demand from the customers. The company has recently launched tubeless tyres for motorcycles The company has few agreements with Continental and it is the largest outsourcing partner mainly for bicycle tyres. It makes all the high-end tyres for the consumption of European and US market. Th is is not the fi rst time the indust ry is facing a volatile situation, earlier also it faced the similar situation. Hopefully this time also, the indust ry will come back on track, felt Chhabra. The current annually capacity of company from its seven plants is three crore bicycle tyres, four crore bicycle tubes, 24 lakh automobile tyres and 2,400 tonne of automobile tubes—from motorcycles to HCVs. All the seven plants are being utilised up to 90 percent. It has tremendous demand from the OEMs. All the leading OEMs are its customers; however, the company is committed to few only because of the capacity const raints. “The tyre indust ry is a combination of both, aftermarket and OEM. As there is a lot of pressure on the OEM business, it’s important to have the right mix of the aftermarket; only then can you survive. Something like 60 percent in aftermarket and 40 percent in OEMs is a good mix. Our ratio is 80 percent aftermarket and 20 percent OEMs.” Chhabra opined. „


NEWS

Endurance plans aggressive growth for its aftermarket sales

Endurance Products: (L) Wheel Clutch (R) Fork Oil

T Murrali

THE aftermarket division of the Aurangabad headquartered auto component major, Endurance Technologies has evolved a st rategy that will help it grow significantly in the next five years. Since its inception about ten years ago, the division has been continuously increasing the part numbers in its portfolio and expanding its spread. In addition to selling products manufact ured by Endurance, the aftermarket division of the company also outsources a few synergist ic products. The Vice President, Aftermarket

& Exports of the company, Biswajit Choudhury said, “We plan to outsource certain specific synergist ic products within our chosen product portfolio of suspension, braking, transmission and aluminium cast ings that are meant for Hero Honda, TVS and Suzuki, Yamaha Motorcycles and Scooters. ” The company was established in 2001, with handling just 10 part numbers including shock absorbers and front fork assemblies, the division gradually enlarged its product base to reach more than 450 now. It has also increased the manpower from two to 36 now. It plans to add about 100 new part num-

JANUARY 2012 AFTERMARKET

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NEWS

Endurance Products: (L) Hub Clutch (R) Housing Clutch

bers in a span of about three to four years. Exports, which began in 200203 with consignments to Sri Lanka is now exporting to about ten countries including ASEAN, African and Latin American countries. The current share of exports from the revenue is 15 percent and it hopes to increase it to 20 percent in the next five years. It currently has about 270 dealers across the country. Elaborating on the roadmap for the division, Choudhury said, “We plan to enter in parts where we are not present as of now. In the organisation part we plan to divide operations in to manageable areas for better focus.” As part of this plan, the company will segregate the business based on two-wheelers and four-wheelers products. Initiated in metros in a small way, this concept will be extended to all other centers soon. This initiative will help enhance focus besides, building up on its st rengths in individual segments. In addition, it will also enhance its focus on four wheelers. “Entry in to four-wheeler segment will help it enhance top line growth due to shear value of components,” he said.

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AFTERMARKET JANUARY 2012

The company is also working on tweaking secondary sales as it would help propel the demand. “We will work with mechanics in order to create demand at the grassroots level,” he said. As part of the st rategy the company has been conduct ing workshops for mechanics on several on several issues including product cleaning and others. It has also been organising van campaigns and door-todoor campaign to educate mechanics on new products and handling existing products. Recently it adopted two workshops in Aurangabad and refurbished it besides, providing uniforms to the people. While it helped the company in enhancing its branding exercise, it also gave the workshop a new look and the confidence further. According to Choudhury, the company is keen to extend this concept to other cities perhaps Tier II and Tier III cities since the dependence of vehicle end users on third-party service stations in these places are comparatively higher than larger cities. The company will further strengthen its ‘Endurance Crore Club’, which is not only a loyalty programme but also helps motivate the dealers to enhance

their business. All the dealers who cross `one crore sales are enrolled in the club and they are also assessed for adopting and following key responsible areas stipulated by Endurance, to get felicitated. Nine dealers became the members of the club in 2009-10 and in the following year it increased to 21, he said. Talking about exports, Choudhury said the focus for the company will be Africa, Latin America and South American countries. To start with the export consignments have already shipped to countries Mexico and El Salvador. In few years the company plans to have its representative in each country it exports. Currently, it exports around 120 part numbers and plans to increase to over 300 in two to three years, primarily focusing on spare parts for two and three wheelers, he added. The division which started off in 2001 has reached a landmark figures of `100 crore sales in 2010-11—within 10 years. Endurance Technologies is a `3,200 crore group involved in the business of aluminium die casting, braking, suspension and transmission. It has 16 plants in India and three in Europe. „


EXTRA MILE

Inheritance of a trade to a successful venture

Praveen Agarwal, Chairman, Vikas Group

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AFTERMARKET JANUARY 2012


EXTRA MILE

Nabeel A Khan

HAVING entered auto retailing business as a GM dealer (Opel-GM’s European car brand) in New Delhi in 2003, Autovikas has evolved into a key dealer for the US car maker. Learning from GM and growing with them has given them a lot of insight into the business. Autovikas is a part of Vikas Group, which is one of the leading automotive component manufact uring companies in the country. Chairman, Vikas Group, Praveen Agarwal said that the US car maker has helped him defi ne and nurture a successful automotive dealership business. Currently, it has four outlets and five workshops in Delhi covering south, east , west and north and has grown from selling an average of 35 cars per month in the early 2000s to

more than 450 cars a month currently. As an automobile dealer, the story of Autovikas goes back to when the car manufact uring had just started in India with Hindustan Motors. Parveen Agarwal’s father—AK Agarwal setup one of the fi rst dealerships of HM ‘Vikas Motors’ and continued in the business until 1984 operating from Bareilly, Uttar Pradesh and New Delhi. In those days, the investment required was relatively large though it may appear to be modest by today’s standards. With the advent of Maruti Suzuki, the Agarwals saw change coming and realised that this manufacturer is going to provide better business opportunities for the future. Despite of the long association with the Birla Group, they considered it apt to change from being the oldest HM dealer to

becoming a Maruti Suzuki dealer in Delhi in 1984.

Sales Is The Beginning According to P Agarwal, the core reason to hold top position in dealership was due to the understanding of the customers. Their business philosophy has been to try and understand the customers better than the others in the business and fulfilling the need of the customers to the best of their capability. “Every business that you est ablish, you should know that only st arting it is not the end. Selling a car is a beginning of a relationship. We always thought if we have sold someone a product today we have added him to our customer list forever. Word of mouth has been the biggest selling point that we had,” Agarwal added. He made his independent entry into this business after a change over in the

JANUARY 2012 AFTERMARKET

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EXTRA MILE

The Autovikas Showroom

family in 2002 with his father having passed away. Agarwal’s father was also a FADA president in 1970s and a well known personality in the indust ry. Eventually, Maruti dealerships passed over to his uncle. Though Agarwal had entrenched himself well in the automotive indust rial act ivity, he was not direct ly involved in the dealership business. He had inherited the old dealership premises, thus he thought it would be apt to carry forward the dealership business more as a tribute to him due to his deep passion for dealership indust ry. Although Agarwal had started his career in automobile indust ry as a trainee in his father’s dealership, he had very limited knowledge about the trade as he did not spend much time there. In 2003, the opportunity of being the 4th GM dealer in Delhi came along and he took it up. Though GM was not a very popular car maker in those days, it had aggressive plans. Agarwal thought, being a global company it would give him a great opportunity to learn good pract ices following which, Autovikas Sales and Services was formed with its first outlet at Shivaji Marg, New Delhi, which is a 3S service facility. “Learning from GM and growing with them gave me great insight into the business and I could teach myself what it meant to be a successful automobile dealer,”

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AFTERMARKET JANUARY 2012

Agarwal confided. Th is year the company expects a turnover of `250 crore in FY12, while last year it stood at `180 crore. As competition has increased so has the knowledge and demand of the customers, and in this situation, the company wants to rely on two aspects: fi rst educate your customer about your product so that he takes care of it and demands the service that is required while the second one is to be prepared to provide that to them.

The Pillars Autovikas asserts that it takes human resources seriously and has a separate training centre for sales people. The dealer considers that even though factories, showrooms may be good but at the end, the person who communicates to the customers at each dealership is the most important person between making and breaking a sale. Thus the choice of personnel is very important. It screens employees very carefully and has ongoing training programmes. “Primarily as far as the customer attract ion is concerned, I feel that this responsibility is 60:40 ratio affair, 60 percent is by the brand and the product and 40 percent is the dealerships. In our 40 percent, we segmentise the society into different customer ranges. We have

a feel of which product in which kind of segment would be more wanted. Both by direct and indirect ways of marketing and reaching to these customers, we try to see how best we can have our customer base.” Agarwal explained. If the aim is to sell 100 cars, Agarwal and his team thinks about how many good customers are needed to build and nurtured. Then it executes the plan keeping in mind various const raints. He also felt that a test drive plays a good role in convincing the customer. So far the experience has been that the more test drives it provides to the customers, the better is the conversion towards the car. „

Inside The Showroom


COVER STORY

The

Pursuit of

Nabeel A Khan

ONE of the leading component makers in India, Anand Group is at the final stage of signing a joint venture with a foreign partner to form a dist ribution company for marketing of all automobile spare parts produced across its subsidiaries as well as outside the group. The effort of st rengthening this segment of business comes after the group had partially lost focus in the aftermarket because of the huge demand from the car manufact urers at the beginning of the decade. Recently, the company has re-aligned focus on the opportunity in this segment. In the last two to three years, it had notched substantial revenue from the aftermarket and hopes to double its earnings in the coming three years. The

26

AFTERMARKET JANUARY 2012

component maker took the decision after experiencing inconsistencies in the OEM business in terms of profit margins since the 2008-09 meltdown, even as the aftermarket has remained a stable option during the mentioned period.

Realigning Focus “The aftermarket is going to be a very important segment, which we must address even better than what we are doing right now because this is one of the options which helps the group in the times of gloom,” CEO, Anand Group, Deepak Chopra told Aftermarket. Presently all the companies of the group are selling their products through individual marketing and a network of dist ributors. “We do plan to have a central Anand company for which we are going to have a

Anand

joint venture with one of our foreign partners; we can sell multiple products under one central company which will include Anand products and also our JV partners’ products in the aftermarket,” Chopra said. The proposed company, dedicated to aftersales will also buy products from other manufact urers and sell them under its own brand so that the total market share in the replacement market increases. “In the last two to three years, the aftermarket has grown by over 20 percent and during the recession, this segment of business has helped the group,” Vice President, Corporate Aftermarket, Anand Group, Sachin Puri said. At a time, when the manufact urers are wrest ling at every point to maximise savings, aftermarket offers Anand a


COVER STORY

higher profitability due to freedom to decide the price of any product, unlike in case of supplying to the OEMs. In the replacement markets, if there is a demand for a product, the increasing cost of manufact uring can be passed on to the customers. Presently, the aftermarket is contributing around 10 percent of the total revenue of the group but the margins in this sector are attractive. Currently, the segment fetches revenue of `400 crore at the group level. The component maker has already established itself in the country in the aftermarket for a number of products. One of the company’s subsidiaries— Gabriel, which manufact urers shock absorbers, has captured around 40 percent of the total organised aftermarket in the country. However, as the product is relatively expensive, there are a number of players selling re-conditioned shock absorbers. Similarly, in the fi lter segment, Mahle Filter Systems commands 25 percent of the overall organised aftermarket share. It sees enough potential to increase its market share further.

New Products In Pipeline Apart from the existing products (shock absorbers, piston rings, gaskets, fi lters and axle components) of the group in the replacement market,

Gabriel Shock Absorbers

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AFTERMARKET JANUARY 2012

Anand will include a new range of products. The emerging components that will be added from its own stable are brake parts— growing at a very high pace—and air-conditioning components. With all this, the group anticipates that the aftermarket would be worth around $six billion in the next five years. And the Anand Group has been relentlessly pursuing its goal to achieve this. It was amongst first organisations to have introduced a multi-product marketing company in the 1970s, called Asia Automotives. The component manufact urer is once again gearing up to pursue the target in the aftermarket. It will be invest ing heavily in developing infrast ruct ure, IT and supply chain to make the organisation much more modernised and exert a benchmarking for the best pract ices in the world. It will be putting emphasis on twowheelers and passenger vehicles and small commercial vehicles. And as far as the specific products are concerned, cooling products like radiators, condensers and some other products for CVs like intake manifold will be among the priority products. For the two-wheeler segment, the aftermarket is expected to grow between 12 to 14 percent. While CVs could be around eight percent, tractors will be around six percent and the fastest growing will be the small commercial vehicles (three-wheelers and other last mile connect ing vehicles), which are likely to grow at around 20 percent. The usage of such vehicles for the last mile connect ivity is increasing and always overloaded so from the aftermarket prospect ive its an attractive segment.

Spicer India Axles

The group has around 800 stockists and dist ributors across the country, which is common for selling products manufact ured at various companies of the group. While there are some separate dist ributors of individual companies of the group. The group currently forms the st rategy for marketing at its corporate office, which is executed by the individual company independently. Each company of Anand has separate marketing and sales team for the aftermarket.

The Game Plan Anand, on the verge of making a big leap in the aftermarket, thinks that the GST (Goods & Service Tax) is going to be a game changer, if it is able to align things well. Earlier, the market was concentrated in a few cities, but now the business has spread across to the smaller towns. The major challenges which it sees are—first ly—to reach the markets which are spread out to even smaller locations, secondly, the supply chain management. Looking at the increasing capital costs in India due to the rising interest rates, the profit margins are not going to be as good as they used to be. Also, an inefficient supply chain can lead to over-stocking, which will fur-


COVER STORY

ther impact the profit margins, thus the importance of a secure supply chain becomes high. If the network is st rong and the delivery time is less then the company can certainly take a lead position. The entire supply chain, which used to be an area of concern, will go through a sea change.

Strengthening Weaker Links “We have been invest ing in the warehouses in the past couple of years and now in 2012, we will invest in the upgradation of these warehouses. We will introduce the modern warehouse techniques. Earlier, these warehouses had come up to legally avoid the higher taxes. The group never thought of these as supply-chain management tools to get an edge over our competition,” Puri confided. Now these warehouses are going to be powering the supply chain of the manufact urer. The target for the group is to deliver the supply within 24 hours anywhere in the country. According to an AMCA st udy, a truck would move around 300 km a day, so in the fi rst phase, it will achieve around 48 hours target to make the delivery as it will have a warehouse at a distance of 600 km. Once the infrast ruct ure is set up and GST is implemented, there is going to be more concentration of these hubs, which in turn will create specialised transports moving faster and it will be possible to make the delivery within 24 hours. While for a shorter distance, the object ive would be to make multiple deliveries in a day. With modernisation, the storage capacity of the warehouses will be doubled as they will have multi-level racking. Th is way, even if it runs a warehouse in 10,000 sq ft and once the multi-racking is complete, the capacity could be doubled. After the expansion in terms of space, it will start increasing the volume through horizontal

expansion. It will have also software to support the warehouse management. A wi-fi scanner will be used so that from wherever someone picks a product, the data will direct ly be reflected in the database.

faster delivery,” he explained. While for the marketing it will go direct ly to the garage people, because they are the people who recommend products to the vehicle owner.

Customer Is King

The component manufact urer has identified a number of drivers for aftermarket st rategy, which will help double the sales in three years. In Gabriel, the flagship company of Anand Group, a CAGR of over 20 percent is being achieved in replacement segment. A couple of years ago, the segment was written off as stagnant. The two segments: scooters and cars where the company had a st rong aftermarket presence was not growing due to general migration from scooters to motorcycles and sale rest rict ion by OEMs for the car segment in particular. However, Anand Group’s aftermarket division has sought to execute its st rategy and put in place fast development of more than 150 SKUs, which covered over 90 percent of the entire aftermarket range in less than two years. The non-OE range design and offering of the widest range in this segment gave Gabriel a leading position in shock absorbers segment. Coming to the heavy commercial vehicle filter market, which has been traditionally dominated by duplicates, the unorganised sector has started becoming organised, especially after introduction of Cummins Engines by Tata Motors. Historically, a neglected area by Mahle,

The company swears by the mantra ‘The customer is king’, as an overall effort at the consolidated group level—a seamless automated supply chain is on the offering, wherein the entire aftermarket supply chain including the plant, mother warehouse, CFA (warehouse) and the end customer are all seamlessly linked without any human intervention. The project code named “WWW-(What the customer Wants, When the customer Wants) will ensure availability of product to the customer during uncertain market conditions and with fluct uating demand without shortages. “We believe that competitive advantage is not about beating rivals; it’s about creating unique value for customers. We will further invest more than 50 million in upgrading the logistics in 2012. Seamless automated supply chain and world class logist ics infrast ructure will bring our aftermarket supply chain pract ices on par with world class standards offering unique value for our customers,” Puri asserted. Utilising the manpower is going to be very crucial factor for the group and it will put emphasis on trimming off unproduct ive areas with the help of information technology. “Like our executives go to a stockist, who has many queries and wants the status of his stocks, pending orders, credit limits among other information. This way, if we can map those things and can provide that information on email, through web-portal or by SMS alerts, it would save lots of time. So they will have more time to fight competition and manage

The ‘Anand’ Metre

JANUARY 2012 AFTERMARKET

29


COVER STORY

in this segment is being rewritten,” said Puri. Since it is a strategy in execution at this moment, Puri could not divulge more information, but the results have been tremendous. According to him, the strategy execution is showing 50 percent growth in this area in last two months and the team is excited about the future.

New Launches Planned Across Group

Victor Gaskets

another Anand Group company, this area of the aftermarket saw big gains from competitors like Fleetguard after introduction of Cummins engines. Undeterred by the late entry, Anand Aftermarket decided to take competition head-on and is currently executing a strategy, wherein “the role of competition

30

AFTERMARKET JANUARY 2012

Victor Gaskets (VGIL), an Anand Group company introduced gaskets that are suitable for technical capabilities of the Indian garage and deliver better performance for reconditioned engines. A patent for this technology code named ‘RCS’ has been applied. The strategy is indeed helping the VGIL Aftermarket team delivering “Better than the Best”. In the past too, VGIL has successfully introduced products like MLG—graphite gaskets, which was probably for the first time in India. While niche product range is on the

pipeline, by upgrading the OEM design. Another subsidiary of the group Perfect Circle (PCIL) is successfully offering niche products. In the past, chrome scraper rings were introduced as a niche product, which became one of the best sellers. According to the company, in 2010, PCIL was the first to introduce PVD (Physical Vapour Deposition) rings. And along the same lines and over time, a number of application designs have been upgraded with the latest technology. Perfect Circle PVD rings are the largest selling latest technology product with more than 90 percent share of this high technology segment. While Spicer India is planning to introduce a new brand not only to fight unorganised/lower end of the aftermarket sector but also to expand portfolio to heavy duty axles in 2012. And it has aggressive plans to capture market share with this new brand. „


CUTTING EDGE

Hybrid solution awaits position in

Aftermarket ecosystem

Ravi Pandit, MD, KPIT Systems receiving the Technology Innovations Award 2011

Abhishek Parekh

WOULD a vehicle owner be receptive to the idea of converting his/her car into a hybrid drive? Even as many professionals in the automotive sector ponder over this question, KPIT Cummins is reasonably certain that a sizeable demand could exist for retrofitting a hybrid convertor into vehicles. Such a solution could be combination of solution or a 'plug-and-play' model depending on various factors. “We are working on a hybrid con-

32

AFTERMARKET JANUARY 2012

version option 'Revolo' that we feel can be suitable for in the Indian condition. Moreover, Indian market requires an inexpensive and easy to use solution rather than existing ones offered by OEMs, which are beyond the reach of a large segment of customers and not suitable in the Indian conditions. We are targeting around 35 percent reduct ion in fuel consumption,” said Manager-Strategic Relations, Hybrid Solutions, KPIT Cummins, Chinmay


CUTTING EDGE

The Revolo Architect ure

Pandit. He added that hybrid cars or potential hybrid solutions currently offered do not adequately take into account the realities in India including unreliable power supply and bad roads. Moreover the acceptability of a hybrid solution could greatly increase if such a system is designed for an exist ing vehicle and not the other way—vehicle designed around the hybrid solutions— as most OEM hybrid programmes are developed and executed. KPIT Cummins has formed an equal joint venture with Bharat Forge for manufact uring and marketing the technology to OEMs and in the aftermarket. It is also working with an OEM in China for hybrid solution but commercial launch of the solution in any market is st ill some time away. It has conducted trials or test runs on four different passenger car models adding up to more than 40,000 km till date. The price could range from `65,000 to `1.5 lakh. One major area where additional work is required to be done is choosing a battery. The JV could offer kits with different battery combination (including lithium ion or lead acid) or have an exclusive tie-up with one supplier. Moreover the test run on the solution shows adequate harness-

34

AFTERMARKET JANUARY 2012

ing of waste energy during braking and downhill descent or other scenarios, according to company officials. “We are aiming to have better performance from the exist ing petrol or diesel engines in a vehicle. We are not looking at a scenario where the hybrid system should take over the drive train at any point during the driving cycle,” said Managing Director, KPIT Systems, Ravi Pandit.

The Indian market requires an inexpensive & easy-touse solution rather than existing ones offered by OEMs, which are beyond the reach of a large segment of customers and not suitable in the Indian conditions Fellow hybrid solution providers to the automotive sector like Eaton greatly differ on their approach to the market. Most are of the opinion that a hybrid solution cannot be commercially feasible for supplier or end customers without adequate user subsidy. Moreover, it has not proven to be a competitive personal transportation

Ravi Pandit, MD, KPIT Systems

solution anywhere in the world. “Globally, hybrid programmes are being undertaken by OEMs with major incentives and/or subsidies available from government. It is difficult for an OEM to offer a good commercial offering to customers without the government support,” said Executive Director, Eaton India, Ramchandra Rao. Additionally, the price range considered for the hybrid solution is much higher compared to Compressed Natural Gas (CNG) kits currently available in the aftermarket. “Conversion to CNG or even factory fitted kit may be suitable solution in some parts of the country for some segment of the market. Hybrid solution could be preferred in certain scenario. Both could coexist and not necessarily at the cost of each other,” said Pandit. He added that the JV (KPIT Bharat Forge) is looking to offer a cost effective solution with architect ural differences compared to existing OEM or retrofitment solutions for hybridisation available globally. However, any concession available from national hybrid/electric mission or any other specific programmes from central or state governments would be a positive step and could lead to lower the cost of the product itself. „


IN CONVERSATION

“Worst feared for automobile retail” The relentless rise of inflation, fuel prices and interest rates are the major reasons that would make the next two years difficult for automobile retail. Fearing the worst, President, FADA, Nikunj Sanghi told Nabeel A Khan that the OEMs should either hold on to current prices or roll back price hikes. He insisted that the government should offer incentives to those scraping their old cars and introduce infrastructural projects to increase vehicle demand. Could you provide an update on the act ivities of FADA? Currently, around 65 percent of the total dealers are members of the association. Being the only apex body of the automobile dealers in the country, we aim to attain 100 percent membership in the near future. There are a number of dealerships in the hinterland and Tier II and III cities where the awareness level of what FADA can do is limited. FADA is about sharing knowledge and best pract ices and it is also about what st rategies are to be implemented to sustain the growth and success.

36 36

AFTERMARKET JANUARY 2012


IN CONVERSATION

Do you think that the services are matching the expectations of the customers? The dealers are not failing to deliver on the quality of service. The biggest bottleneck that dealers are facing is availability of skilled manpower. With the kind of technology coming in the industry, unless you don’t have the skilled manpower it is difficult not only for dealers but also for manufactures to deliver the services required. Realising the gap in the demand and supply of the skilled manpower, the government constituted the skill development council and one of the first trades taken up there was autotechnician training. And going by that, SIAM, ACMA and FADA have joined hands and formed a skill development council and we are in the process of rolling out auto technician courses across the county soon and that is being supported by the central government. What is FADA doing to bring common transport law in country? FADA did take a very important step in this direction by conducting a transport commissioners’ workshop in Delhi a couple of years back. We plan to continue that practice of getting all the transport commissioners of all states on a single common platform. What we do is take the best practice of one state and share it with the transport commissioners of other states. Moreover, the government has also created inter-state transport council where it is trying to make all the transport laws common including the road tax struct ure. What is the roadmap for automobile retailing? The festival period has not lived upto expectations. Usually, a festival period sees a 20-30 percent increase in sales as against the rest of the months, but this cycle has not happened this time. Postfestival, most dealers are experiencing

lower footfalls and enquiries. As a result, this is a challenging period and it could get worse. There are a number of reasons for this: Inflation has impacted the commodity prices, that has resulted in increased prices of vehicles in the last six months. The second blow is that the increased interest rates imposed to control the inflation have led to higher EMIs. Finally, the relentless hike of fuel prices. These three factors have severely impacted the demand of automobiles. Now with inflation not being under control and the government tightening the noose further, the automobile demand is going to be affected. Do you foresee a threat for dealership business? Immediately, I don’t see dealerships shutting down, but it is going to be difficult for them to be profitable. What happens when demand goes down, is that there is an increased pressure on sales due to which, the cost of sales also goes up as you need to hire more people and offer bigger discounts. Thus profitability is going to dip. Where are the automotive sector and dealership business heading? If you look at the SIAM’s projection for vehicle demand, there is a downward revision of the growth projection from 12 to 16 percent to two to three percent. And they are saying that they could revise it further; obviously the manufacturers are also in the same mode as the demand recession is going to continue. It is too early to foresee anythings as the cost of the existing dealership business is very high. Thus the decision to close is not easy for any dealer to make. Hence there is a tendency to try and prolong any closure in the hope of revival. So I don’t see an immediate reason for shutting down of the dealerships. What kind of indicators would

you like to see for revival? A majority of the vehicles are financed. Thus interest rates have a major impact on the purchase decision of the vehicles. Hence the immediate thing required is roll back of interest rates so that the EMI becomes easier to be paid. The manufact urers will have to look at the prices; probably they should hold on to the current prices or roll back the prices. There has been a price increase by the OEMs in the last two years and I am not saying that it was not just ified because there was an increase in the commodity prices too. We don’t see any revival in the near future; the next 18 to 24 months are going to be difficult. What should be done to boost sentiments at all levels? The government needs to take similar steps that they took when the recession hit the industry back in 2008-09. They should take measures like giving incentives to scrap old or inefficient cars and buy new vehicles, giving impetus to government undertakings like state road transport corporations to introduce new fleets and boost new infrastructure that can actually put money into the market and increase the demand for vehicles. Do you think the performance of the CV and two-wheeler segments will continue in the same fashion? I think that even these two segments, which have to date sustained recessionary pressures, are being hit. And I understand that there is a demand recession coming from CV segment. From the point of being a sellers’ market, the CV segment has become a buyers’ market. Discounting has started in CV segment also and you will see the inventory levels have started to rise in these dealerships. I don’t think any segment of the automobile industry has been left untouched by the slowdown. „

JANUARY 2012 AFTERMARKET

37


FOCUS

Skoda inaugurated advanced service training centre in Czech Republic SKODA recently kicked off its new service training centre in the Czech town of Kosmonosy. The building, located near Skoda’s headquarters, is one of the most advanced training centres for the Czech Republic based car maker. It now combines the technical and business training for the brand's importers and dealers from all over the world. The new centre was built in fourteen months. The company has invested some Euro six million in the facility. The EU Struct ural Fund subsidised the project with an additional Euro 2.5 million. During the commissioning ceremony, Skoda’s Chairman of the Board, Prof Dr Winfried Vahland, emphasised the great significance of a qualified dealership network for the Growth Strategy 2018. The fi ve floors accommodate various learning facilities, all equipped with the latest training and presentation technology. In addition to the numerous training rooms, there is also a video conference room, an archive, and a library. A body shop is available for training bodywork const ructors. A presentation hall, seating 100 people, provides a great environment to comprehensively explain vehicles. The top floor is essentially one large conference hall. The partially open basement serves as a parking area for training vehicles, as a storage area, and the technical back-office of the building. “Following our sales record in 2011, we would like to continue to

38

AFTERMARKET JANUARY 2012

Skoda’s Service Training Centre

accelerate our expansion in the coming years. Competent and qualified partners are a key factor in sust ained growth. Therefore, a growth campaign also requires a service campaign. Our new service training centre marks an important turning point for a permanently st rong and competent dealership network and another clear sign of the Skoda’s emergence,” said Dr Vahland. Dealerships and workshops with the Skoda logo currently employ around 15 thousand employees worldwide.

In just over a year of const ruct ion, a modern, a multi-purpose, five-story building had been completed in Kosmonosy. “This centre is the central base for the service campaign for the coming years,” emphasises Jurgen Stackmann, the board member for Sales and Marketing. The training program is focused in the areas of technology and processes, management and organization, as well as IT and car body const ruct ion. Up to 200 people per day can be trained in theoretical knowledge and pract ical skills. „


STUDY

Auto Components Sector: Mixed performance; uncertain future

MACRO-ECONOMIC concerns in the domestic market and base effect impede revenue growth in Q2 FY12. The Indian auto components indust ry witnessed a moderation in revenue growth in Q2, FY12 (based on our sample of 36 select listed entities), with growth being flat on QoQ basis; although revenue growth continued to be in double digits on YoY basis. Within our sample universe, however, there was a wide variance in the performance of individual companies with revenue growth being relatively higher for companies dependent on the domestic two-wheeler (2W) and Light Commercial Vehicle (LCV) segments; and growth being lower/ negative for companies dependent on the Medium & Heavy Commercial Vehicle (M&HCV) and Passenger

vehicle (PV) segments. Th is broadly mirrors the trend in sales volumes seen in the respect ive automobile segments in Q2, FY12 . Further, despite macro-economic challenges currently being faced by the automotive indust ry— PV and M&HCV segments in particular—due to inflation, hardening interest rates and rising fuel prices, many of the auto component manufact urers continued to reported st rong double digit revenue growth in Q2 FY12 supported by (i) component exports to Europe for CV applications and (ii) rising share of revenues from the non-automotive segment. Also, several entities in our sample have been displaying significantly higher revenue growth than average over the last several quarters by

JANUARY 2012 AFTERMARKET

39


STUDY

virtue of their success in improving market share, expanding product portfolio and changing product mix in favour of higher realisation components. The above initiatives sailed such companies through in Q2 FY12, like they did in earlier quarters, allowing them to report healthy topline growth, overall demand side pressures notwithstanding. In the past , component suppliers whose business has been concentrated on a few customers, geographies or automotive segments have been able to maintain a rather healthy fi nancial profi le, while the performance of their more diversified peers has experienced st ress. This peculiarity is not unusual in the Indian context as a relatively small set of OEMs enjoy a significantly high market share in each of the automotive segments; plus, most Indian ancillaries lack adequate scale to enjoy the full benefits of geographical or product diversity as compared to their global counterparts. Thus, while the revenue growth of auto component manufact urers dependent entirely on the 2W segment remained healthy in H1 FY12 due to continued resilience shown by this segment, the performance of companies dependent on the PV segment was in stark contrast as volumes suffered due to both demand side as well as supply side concerns. Notwithstanding the above, adequacy of diversification—in terms of customer base, segment mix, product portfolio and geographical footprint—remains a desirable metric as it enhances a company’s ability to overcome cash flow variability across business cycles and makes it better equipped to endure cyclical shocks. In our sample too, entities which score high on the diversification parameter, have been able to demonstrate steady revenue growth in H1 FY12 and in prior periods. While our short term outlook on the auto component indust ry’s revenue growth as a whole is sombre, the performance of individual companies may continue to vary depending on their revenue mix (OEMs/ Replacement Market), segment leaning (PV/CV/2W) and geographical diversification (domest ic/ exports). Overall, auto component manufact urers who have (a) st ronger presence in the replacement market, (b) lower dependence on interest rate sensitive automobile segments, and (c) geographically dispersed customer base, are likely to be better equipped to offset the expected moderation in business with domest ic OEMs in FY12. However, as these short term pressures recede, the auto and auto components industry is expected to revert to a healthy growth trajectory supported by the several st ruct ural positives associated with the Indian economy including low automobile penetration, growing replacement demand, rising disposable incomes and demographic advantage. Although commodity price cycle turned favourable, mar-

JANUARY 2012 AFTERMARKET

41


STUDY

gin erosion continued in Q2 FY12 due to lower product ion and forex losses. The prices of key raw materials including steel, aluminium, copper, plast ic and rubber used in automobiles had risen sharply in the beginning of CY2009. However, considering that average raw material prices in 200910 were lower than those prevailing in 2008-09, the profit margins of the auto and auto components industry had witnessed a healthy expansion in 2009-10, supported also by st rong surge in sales volumes resulting in operating leverage benefits. Although the buoyancy in automotive demand persisted in 2010-11, the profit margins of the indust ry could not hold up to the 2009-10 levels in the wake of continued firming up of raw material prices. Consequently, profit margins of both auto OEMs as well as auto component manufact urers had generally declined during each quarter of 2010-11 on both YoY as well as QoQ basis. Since the beginning of this fiscal, however, the prices of key commodi-

42

AFTERMARKET JANUARY 2012

ties have softened to a certain extent, providing partial relief to the industry participants. Yet, profitability pressures from other sources surfaced in Q2 FY12: (i) higher overheads on lower than budgeted sales (ii) forex losses (on both imports as well as restatement of foreign currency loans) due to sharp appreciation of USD against INR and (iii) rising competition in select product categories impairing pricing power. While companies whose profit margins contracted in Q2 FY12 due to the first two reasons could still expect their P&L to return to its usual colour as the business cycle and currency cycle correct; companies whose margins declined due to the third reason, may experience greater difficulty in maintaining their historical margins. Also, several auto component manufacturers had incurred sizeable investments over the last several quarters to meet the rising production schedules of OEMs and towards establishing production infrastruct ure to supply parts for new models launched by OEMs. With slowdown in sales, particularly in the PV segment, and relatively

lower volume growth of new models (Honda’s Brio and Toyota’s Liva and Etios are currently facing production issues due to the recent floods in Thailand; product ion ramp-up of Maruti Suzuki’s new Swift had got caught-up in labour issues till October 2011), the utilisation of vendors’ capacities has been sub-optimal. Further, since a part of the above capex was debt-funded, the rising interest rates and declining profits have created pressure on the interest coverage ratio of several companies. In the likely scenario of further moderation in revenue growth in 201112, companies having the following characterist ics may feel greater st ress on their financials: • Companies engaged in capital intensive business and having an asset-heavy business model with limited proportion of outsourced manufact uring • Companies having high financial leverage and large debt repayment obligations which may face refinancing difficulties in the current environment. The higher interest burden on such companies may also pull down net profits • Companies holding large short term unhedged foreign currency loans; or FCCBs due for redemption soon • Companies having high import dependence, with payables not covered through forward contracts The rising scepticism amongst auto ancillaries about the ongoing down cycle, is also forcing them to reconsider their capex plans over the near term. In any case, in the current scenario, companies that have cash balances and do eventually decide to invest for organic or inorganic growth, may find the same more valuable, not because of liquidity concerns in the banking system, but due to their effectively lower cost of funds. „ (Courtesy: ICRA)


ANALYSIS

Evolution in preferences of Indian car owners Trends in Domestic Demand for Fuel Variants in Passenger Vehicles

Source: Frost & Sullivan

INNOVATION has become a necessity and is one of the most important success factors to maintain an edge in a strong competitive environment, especially in the automotive industry. The changing preferences of customers for advanced technology and features in cars drive vehicle manufact urers to innovate. With increasing awareness, customers are now looking for more fuel-efficient cars that encompass a series of features including safety, security, comfort, and infotainment, with enhanced value for money. However, the cost of ownership of the car remains the most important purchase factor for an Indian customer, which in turn becomes a limiting factor for the vehicle manufact urers’ innovations.

Changing Preferences Towards Alternate Fuels Recently, there has been a paradigm shift in customer preferences towards

44

AFTERMARKET JANUARY 2012

diesel cars. Prices of diesel cars have remained quite high due to the heavy government subsidies and inflation. Even so, customers are not hesitating to opt for the more expensive diesel variant against petrol. Customers are willing to wait for around eight to 10 months when it comes to buying a diesel car since the ratio of petrol vs. diesel production is rather steep. Diesel being fuel-efficient has led to higher take rates, as the monthly running cost is much lower when compared to a petrol variant. Diesel engines, today, are built with superior technology and their maintenance costs are at par with petrol variants. The compact segment cars, which have the highest sales volume compared to other segments, are always expected to be launched in both the fuel variants by the customers. There is a heavy shift in demand for diesel variants, which has gone up by 75-80 percent

with the launch of models such as Maruti Suzuki Swift, General Motors’ Chevrolet Beat, and Ford Figo, considering the above mentioned benefits. However, there may be a setback in the demand if the government’s proposal to increase the excise duty on diesel cars in the Union Budget 2012-13 gets implemented. The ownership benefits enjoyed by the customers on diesel cars are going to be dissolved if this proposal comes into effect. This would derail the growth of vehicle manufact urers who have invested heavily in their in-house diesel technology plant in India. In this milieu, Compressed Natural Gas (CNG) variants are gaining prominence as the running costs of petrol vs CNG variants are in the ratio of 3:1. Eyeing the forthcoming demand for CNG cars, vehicle manufact urers are launching the existing models with CNG options. Maruti Suzuki has launched five of its best-selling models—Alto, Estilo, WagonR, SX4, and Eeco with CNG variants. The other alternate fuels that are expected to see higher preference in the Indian market are electric vehicles and plug-in hybrid cars with the government’s increasing interest to boost their penetration.

Changing preferences towards health, wellness, and wellbeing features Over the years, the automotive industry has been experiencing significant changes in customers’ purchase preferences. A car that used to be looked at merely as a means of transportation has now evolved to become the means for a comfortable and convenient driving experience. Customers are attributing their best buy not just to the engine technology, body design, and the car brand, but with more emphasis on the added features being offered by the vehicle manufact urers.


ANALYSIS

Features Beneficial for Health, Wellness, and Wellbeing of Customers

Source: Frost & Sullivan

Driver Assistance Features Beneficial for Health, Wellness, and Wellbeing of Customers

Source: Frost & Sullivan

Frost & Sullivan’s Survey on Voice of Customer Analysis of Passenger Vehicle Owners found that comfortable driving, reduced stress while driving in uncomfortable external conditions, adjustable seating systems, and in-car climate control are preferred by today’s customers, which are called Health, Wellness, and Well-being (HWW) features. The two major factors associated with stressful driving are toggling between too many features in the car, and psychological and physical stress, which includes driving through congested traffic conditions and over-speeding. Customers give more importance to the car’s internal environment features rather than its physical features, as they look for a peaceful and comfortable driving experience. Having made the air-conditioner and heater a stand-

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ard fitment in all cars moving forward from the compact segment, and with increasing importance being accorded to eco-friendly features, customers look for advanced features such as outside temperature display, automatic climate control, and good sound proofing to ensure a peaceful drive. Customers place a high level of emphasis on safety features such as antilock braking system (ABS), brake assist system, airbags, child safety locks, seat belt warning, and tyre pressure monitoring system. Currently ABS and driver airbags are being provided as a standard fitment in high-end variants of compact and mid-size segment cars. Driver assistance features such as real-time car diagnostics, automatic crash notification, emergency assist-

ance, and satellite navigation system have gained awareness and prominence. Customers are willing to pay the required premium to get these safety features as part of their new car purchase. Safe options of staying connected on the go offers several benefits. Customers/ Self-Driven vehicle owners prefer to attend phone calls while driving with reduced distraction via Bluetooth handsfree devices. Customers also look for satellite navigation devices with updated maps to locate the desired destination and as well to get real-time traffic updates to plan their route accordingly. The Indian customer predominantly tends to listen to music through satellite radio, MP3 connection, or access digital music while driving the car in congested traffic conditions. In-car entertainment features become mandatory to keep the passengers entertained on the go, thereby leading to less stress and a relaxed feeling while driving. With increasing awareness among the customers for such infotainment features, there is an increasing demand for safety-related connectivity. In future, customers will demand that their vehicles are connected to computers, mobile phones, and workstations to carry out tasks from anywhere and anytime. In 2011, customers have started showing willingness to pay an extra premium for infotainment features. Although the cost involved to develop and manufact ure these technologies is relatively high for an OEM, in the long run, the take rates for these features are expected to be high. With an increasing number of global brands entering the Indian market, the awareness about such advanced features is growing, which leads to customers opting for the features if provided as a standard fitment by vehicle manufact urers. „ (Courtesy: Automotive & Transportation Practice, Frost & Sullivan, South Asia, Middle East and North Africa)


Diesel Fuel Injection Pump Test Bench

Since 1974

INDIA’S TOP MOST LEADING DIESEL FUEL INJECTION TEST BENCHES WITH LATEST TECHONOLOGY BEST CHOICE OF DIESEL ENGINEERS

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Mobile +91-9810536591, +91- 9810536592, Ph. : 23824467, 23821548 Tele Fax : 23820592 Work : HSIDC IND. Complex, Phase-1, Kundli-131028 Ph. 0130-2370491, 2219591 Email: calibrata@calibrata.com Website : www.calibrata.com


TECHNOLOGY

Process efficiency

lessons from

aerospace segment

Outside and Inside view of the AeroCision facility

THE history of the development of Numerical Control (NC) is closely linked to the rise of the aerospace sector in the US and the technical challenges faced by engineers as they designed and made craft and power plants fly faster, higher, further and with greater safety. The aircraft builders pushed their suppliers, and for a while, the technical challenges outstripped manufacturing capability. Then, in the 1970s, due to the availability and proliferation of low cost microprocessors, NC evolved to become CNC, and manufacturing technology

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and airplane design accelerated into the future, with one or the other alternately setting the pace. For aircraft passengers, the golden age of aviation might have been the 1950s and 60s, but for aircraft manufact urers and their suppliers, the new golden age is now. Air travel is burgeoning; aircraft and engines are becoming more efficient and reliable, and airlines are buying them in greater numbers. Parts manufact urers willing to invest in the right technology, people and processes, can find themselves working for some of the renowned


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Project Management

SAMTEL MACHINES is a key player in the domain of Industrial Automation and Special Purpose Machine manufacturing in India. Samtel Machines provides its clients with support and flexibility to create customized solutions to match their specific needs -- ranging from feasibility study, building prototypes, to adding a modification. Samtel Machines is a part of the Samtel Group, India's largest integrated manufacturer of a wide range of displays for television, avionics, industrial, medical and professional applications, glass, components for displays, machinery and engineering services.

www.samtel-machines.com


TECHNOLOGY

(Top) Andrew Gibson, CEO, AeroCision (R) The biggest challenges are scheduling, controlling and reducing set-up and cycle times

names in the sector. Take Connect icutbased AeroCision, for example.

AeroCision Founded fifty years ago, AeroCision’s original owners relied most ly on local business for their livelihoods. It’s unlikely, that back in those relatively dark ages of manufact uring technology, they could have imagined that one day they’d be making parts for the latest passenger jet engines, let alone for a customer more than 3,000 miles away. AeroCision specialises in turned ‘ring’ parts for turbofan engines: typically, parts between 150 mm and 750 mm. Its workshop is spotless, as one would expect for a company with aerospace standards. Towards the back of the current floor space is 15,000 sq ft available for expansion, but in the foreground are two manufact uring cells, one with CNC vertical machining centres and the other with CNC lathes.

Timely Deliveries Two of the most important things for the company and its customers are on-

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time delivery and zero defects. There are strictly applied penalties for not delivering on time, even if it delivers too early. So, the biggest challenges are scheduling, controlling and reducing set-up and cycle times. Speeds and feeds are critical because there’s a lot of material removal. “Our runs are 20 to 25 pieces, so we need to be quick when we’re changing set-ups. The larger parts necessitate well-designed set-up and shuttle plates and our latest Haas machines have tool setters. We’re also moving towards SPC and certifying our operators as inspectors, which will help us enormously. The SPC will allow us to gather the data, and we’ll be able to chart out trends live on the shop-floor screens. On-machine probing will allow us to measure the parts and send those measurement to our database, so the operators will be able to move the parts through the shop that much more efficiently,” according to a company official. AeroCision has a continuous, live link to its UK customer, whose system downloads a schedule to Chester every Monday morning, where it is imported into the company’s ERP system. People, machines and other resources

can be scheduled for the week. During the development phase of one particular, complex ring-part, the company managed to have the process resolved and the first-off component made, well ahead of schedule. It had all four Haas mills running but needed more turning capacity, so it bought the ST30s. When OEMs rationalise their supplier bases, there’s usually only a brief and single opportunity for a company to be included.

Looking Ahead The aerospace industry is pushing its suppliers more than ever to come up with new technology, processes and quality control—just like in the early years of NC. These days, however, manufact uring technology may act ually be setting the pace on some fronts, as CNC machine tools in particular become more affordable and precise. Expect to see engine and aircraft development getting faster and more cost-efficient and precision part suppliers like AeroCision getting a bigger piece of the action. „ (Courtesy: Haas. View expressed are personal)


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PADMINI VNA

Regd. Office : 5, Padmini Enclave, Haus Khas, New Delhi -110016 Factory : Jal Vihar, Basai - Garhi Road, Dhankot, Distt. Gurgaon, Haryana (India) Ph.: +91-124-3207398/99 Mobile : +91 9818610607, +91 9810384215 E-mail : sales@padminiengg.com, Website : www.padminivna.com


TECHNOLOGY

Touch-free innovation lights up Federal-Mogul’s portfolio

Ultra-thin lighting with NovaLens

GLOBAL supplier of automotive technologies and innovation, Federal-Mogul Corporation, has developed an innovation that makes vehicle interior lighting systems slimmer, cooler, more efficient and st ylish. The company’s new ultrathin lighting combines LEDs and a specially designed lamp lens to reduce the profile of interior lamps by up to 60 percent.

How It Works The company’s touch-free light provides increased lighting functions and eliminates the driver’s search for the correct mechanical switch in increasingly crowded consoles and instrument panels, enabling more attention

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to remain focused on the road. The utilisation of this innovative technology provides for improved durability and reduced energy use while eliminating the design constraints of mechanical switches. The touch-free dome lamp integrates a capacitive sensor into the vehicle’s overhead console. The capacitive proximity sensor functions by detecting the hand’s conductivity as it enters a field. The field sensitivity range can be set to function from 0 mm to 80 mm. As the hand enters the field, the switch is triggered by a change in capacitance caused by the conductivity of iron in the blood. The system continually monitors the environment


TECHNOLOGY

to calibrate and optimise performance and range. Federal-Mogul’s system works even when the operator is wearing gloves, unlike competing technologies, such as infrared proximity sensors.

Evolving Tastes The need to make vehicles more energy efficient coupled with the demand from consumers for premium interiors and personalisation is driving growth in the use of LEDs for functional interior and exterior lighting. What’s more, the growing demand for vehicles with higher seating positions and lower rooflines means vehicle manufact urers operate within tightening constraints to create sufficient headroom for occupants. Increasing headroom is a contributing factor in improving the safety of occupants during a rollover event. “With interior lamp profi les typically of 30 mm or more, the size of interior lighting modules has been a limiting

factor for vehicle manufact urers. Our new lamp is just 12 mm thick, giving vehicle designers an extra 18 mm of space and increased st yling design opportunities.” said Federal-Mogul’s Senior Vice President, Vehicle Safety and Protect ion, Ramzi Hermiz. NovaLens is a specially designed lens that incorporates unique geometric features, which reflect and refract the light from LEDs positioned at opposite sides of the lamp to produce visually uniform illumination from the entire lens. The inner surface of NovaLens incorporates optical features that vary in shape, depth and position, depending on their distance from the nearest LED. The outer surface of NovaLens contains several parallel optical flutes.

Reduced Emissions “The consistent, homogeneous appearance of our new ultra-thin lamp with NovaLens is unrivalled in the

industry,” Hermiz said. “It provides new opportunities for interior designers and a competitive advantage for FederalMogul’s customers.” LED technology can draw less than 2 W, depending on customer requirements, compared to 10 W for the equivalent incandescent bulbs. This reduced electrical demand cuts CO emissions, which is especially important in electric vehicles. LEDs also last more than ten times as long as incandescent bulbs and operate 95 degrees Celsius cooler, improving thermal management, installation and st yling options. Federal-Mogul is in discussion with vehicle manufacturers on several continents regarding its new ultra-thin lamp with NovaLens. The company’s first production applications will reach the market during 2012. The technology was developed at Federal-Mogul’s Lighting Technical Centre in Ann Arbor, Mich, US, one of the company’s 18 globally networked technical centres. „ 2

Products Range •Fuel Injection Pipes •Fuel Pipes & Hoses •Power Steering Hoses •Brake Pipes & Hoses •Air Brake Pipes & Hoses •Heater /Water Pipes •Air Compressor Pipes & Hoses •Teflon Hoses •Hydraulic Hoses •Dip Sticks

Complete Hydraulic Hose Solutions for JCB, Komatsu, Caterpillar, Tractor Trolley and other Hydraulic Machinery Customized Development of Tubular Components as per Drawings, Samples & Specifications Complete Range of Pipes & Hoses for vehicles such as TATA, Ashok Leyland, Eicher, Mahindra, Swaraj Tractor etc.

Distributors, Dealers & Exporters Enquiry Solicited 54

AFTERMARKET JANUARY 2012


TECHNOLOGY

Cutting-edge paint-shop technology Redefining adaptability in the paint process

The paint supply system is designed to provide for eight different paints

All spray booths can be retrofitted with additional robots. As coats can be applied to parts from both sides simultaneously, the system throughput can easily be doubled

TO meet General Motors’ exacting quality standards, Russian-based ZAO Vlankas invested in a new system for painting bumpers. Eisenmann designed the system to accommodate not only a doubling of output, but also a changeover to a water-based paint system with minimum disruption to product ion. ZAO Vlankas of St Petersburg, a subsidiary of Krista Group, is the first Russian automotive supplier to produce plastic auto body parts for a western OEM—and very proud of the fact. Vlankas manufact ures and paints bumpers for General Motors. In the

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AFTERMARKET JANUARY 2012

wake of securing this contract, the supplier invested in a new paint system that enables the implementation of GM’s high environmental and quality standards.

Future-Proof Design The major advantage of Eisenmann’s proposal—which gave it the edge over three competing bids—lay in the highly flexible paint-shop design. Vlankas needed a facility that was not only equipped to handle the current output of 240,000 bumpers per year, but could be extended quickly and easily to manage double that capacity as produc-


TECHNOLOGY

tion grew. The supplier’s project leaders were equally interested in the option of moving to water-based paints without the need for time-consuming conversions. With this capability, Vlankas would be well placed to fulfi l future requirements. Eisenmann made the paint shop readily extensible by incorporating a skid conveyor system that could be loaded from both sides. For this purpose, both the loading and unloading stations are equipped with rotating devices, which make it easy for a single employee to load both sides of the skids. A further benefit of the skid conveyor is that it requires less space than a conventional chain conveyor. Moreover, the design of the spray booths provides for additional robots to be retrofitted for fl ame treatment and the application of primer, base coat and clear coat. Parts can be coated from both sides of the skids without changing the cycle time, effect ively doubling the achievable throughput. At present, Vlankas uses solventbased paints in a wet-in-wet process. To allow the automotive supplier to switch to water-based paints with minimum disruption to product ion, the system design can accommodate the inclusion of drying and cooling zones after prim-

er and base coat application—both in terms of floor space and in terms of the process sequence.

Process Across Multiple Levels The facility was to be installed in an exist ing space with a width and height of only about 12 metres. Eisenmann mastered this challenge on the one hand through a very compact design, and on the other hand by means of a multi-level paint system. The levels are linked by lifting devices. Vlankas produces the bumpers by injection moulding, then transports them directly to the paint shop. After being fed-in manually at level zero, the parts move through the entire paint process automatically. Stage one is pretreatment, comprising four zones on the next level up. An interesting feature is the tilting and jogging station, which ensures that fluid from the rinsing zone is removed from the concave geometries of the parts prior to blow-off and the drying process, which takes around 20 minutes. This prevents carry-over of water into the paint process and helps ensure a high-quality finish. On the “treatment level” are the zones for flame treatment, masking and ionising the bumpers, and the spray booths for applying primer, base

In accordance with conditions on site, the new paint shop was designed to be very compact and comprised multiple levels linked by lifting devices

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AFTERMARKET JANUARY 2012

coat and clear coat, with a flash-off zone between each. The system layout provides for eight different paints to be used at the base coat stage. Paint changeovers are automatic. The oven used in the 45-minute drying process, which takes place at 90°C, is installed on the next level up. After the cooling zone the parts descend once more to level zero, where the bumpers are transported to dispatching via a de-masking and inspect ion station.

An Energy-Efficient Plant To minimise heat losses during the drying process, the facility utilises a camel-back oven, in which inlet and outlet are located underneath the main oven unit. This special design takes account of the physical behaviour of heat. As a result, very little heat escapes when the parts are moved in and out, minimising energy loss in comparison to conventionally designed dryers. In addition, the spray booths are air-conditioned using an air recirculation system, which contributes to energy efficiency. The heat produced by the cooling condenser is utilised for the process. The exhaust air, which contains solvent, is purified in a regenerative thermal oxidiser by an autothermal process. „ (Courtesy: Eisenmann. Views expressed are personal)

Condensers are used to cool the cooling zones and air-condition the spray booths. The heat this produces is utilised in the process


PRODUCTS

Turbochargers

Radiators

TEL manufact ures turbochargers of various sizes suitable for engines from 700 cc to 23,000 cc capacity. TEL is certified for ISO / TS 16949: 2002 and ISO 14001.It also has network of dist ributor branches and authorised service centres across the country.r

Alkraft’s radiators have cores with special dimple tubes that enable superior heat transfer performance. They are made using super-long-life alloys that give them enhanced corrosion resist ance, while the patented ‘SRX’ syst em offers enhanced st ruct ural durability. All of these factors have given the product s long life expect ancy in the indust ry.

Turbo Energy Phone: 044 27425613 / 717 /714 Email: telparts@turboenergy.co.in

Neck Rest Autokame neck rest s are manufact ured with very high quality fabric, which provides highly durable and long life. These neck rest s are available at very cost effect ive prices. There are various types of neck rest are available like neck rest 101, neck rest 103, neck rest 102 to name a few.

Choudhry Enterprises Telephone: + (91)-(11)-23910142/ 65159723 Mobile: + (91)-9717032558/ 9313208022 Email: autokame_choudhry@yahoo.com, autokamecarseatcovers@ yahoo.co.in

Power Probe 3

Radiators Applications: • Automotive • Indust rial • Const ruct ion and Mining • Road Machinery • Tractors and Agricultural Equipment • Power Generation Equipment

Alkraft Thermotechnologies Phone: 91-44-26258750/90 Fax: 91-44-26258770 Email: info@alkraft.com

Vanjax Hydraulic Scissor Truck

Power Probe 3 has built-in voltmeter, voltage drop detector with relay and component tester. The device can be use to power up components like fan motor, wiper motor or horn right in hand. It also has peak-to-peak voltage detector (up to 70VAC, 50VDC). It can identify negative, positive, and open circuits without re-polarising hook-up clips. The locate shorts without wasting fuse and has two white LEDs that flood the work area with bright light. It also has audible monitoring with 20ft lead wire allows bumper to bumper testing without jumper leads.

For safe, easy transporting and lifting of materials to work position. The scissor table can be raised by pumping the foot pedal. Available in the types VXLT-500 / 800 (cap. 500 kg., maximum height 880 mm with a closed height of 285 mm) and VXLT - 750 / 900 (cap 750 kg., maximum height 900 mm with a closed height of 420 mm). The scissor lift trucks can perform variety of lifting jobs in auto servicing garage workshops, die shops, two wheeler assembly lines, and printing presses to feed paper sheets in offset presses.

ITC

Vanjax

Model No: ITCPROBE34 Phone: 96204 63364 Email: indiasales@international-tool.com Website: www.international-tools.com

Model: WUP-VXLTRK Phone: 0091- 44 - 4282 1000, 2625 5300, 2625 4875 Fax: 0091- 44 - 4598 5700 Email: info@vanjax.com, gmsales@vanjax.com

JANUARY 2012 AFTERMARKET

59


PRODUCTS

Hexagonal Head (Screw/Bolts)

Base Loadrunner (TwoWheeler Conventional)

Hexagonal head (screws/ bolts) are available in various thread size, key size and length. It is made of stainless steel, which ensures the durability and corrosion resistance. Further, some of the specifications of hexagonal head (screws/bolts) are: • DIN: 931/933(8.8/10.9) • Range: Dia - M3 to 24 : Dia - 1/8”to 1” • Length : Up to 200 mm • SCM 435/ High tensile • Also available in stainless steel.

Base Loadrunner batteries come with a strong grid design ensuring long life, vast availability and fantastic after-sales service. The batteries have been design to suit all new generation vehicles and are adapted for Indian road conditions.

Rajendra Kumar And Company Phone: 011 - 23274410, 65433131, 32904859, 23285420 Fax: 011-23285421 Email: rkc@rkct rades.com, rkc3131@gmail.com Website: http://www.rkct rades.com/

Flap Wheels

Features • Engineered and adapted to suit Indian road conditions. • These batteries are equipped with special separators with glass matt (Glass • Fibres), which prevents shedding. • The sulphate arrest technology extends the life of the battery and assures greater value for money. • These batteries are factory dry charged.

Base Batteries Phone: 080-40621900 Fax: 080-41104555 E-mail: support@basecorporation.com Website: www.basebatteries.com

Air Hose Reel

Manufact ures from specially processed resin bonded cloth to maintain uniform flap wear, which gives chatter free and nonloading and rubbing operation resulting in uniform cutting with consistent finish. Applications: Finishing and grinding of metals, removal of scales and scratches, polishing and surface preparations of sheet metals, automotive components like rims, silencers, sadi guards, leg guards, handle bar, etc. prior to electroplating and / or powder coating, removal of fine burrs, press flashes, punching burrs, solder layers, finishing of pipes to remove drawing defects and welding flash removal.

Swajit Abrasives Tel: + 91- 240- 2553787 / 2553916 E-mail: abracut@swajit.com Website: www.abracutindia.com

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AFTERMARKET JANUARY 2012

Hose reel are the most practice, fast, reliable and economic way to use flexible hose for material such as air, oil, grease, water etc. They can rewind flexible of ¼”, 1/8”, ½” and are used in all workshop garages, industry, gas station etc. They are very easy to install. The hose rewind is assured by a special steel spring tested for many thousands of operations. The latching of the hose to the required length and hose rewind are automatically operated. There are different types of hose reel 1. Air Hose Reel 2. Oil Hose Reel 3. Grease Hose Reel 4. Water Hose Reel

SP Air Tools Phone: + 91 22 - 26852541, 26852243 Fax: + 91 22 - 26852540 E-mail: info@spairtoolsindia.com Website: www.hosereel.co.in


PRODUCTS

Hydraulic Lifting Table

Vanjax Floor Crane

Vanjax hydraulic lifting tables (platforms) with scissor lifting Mechanism are ideal for lifting loads to the required height Levels on the machines, ramps, storage racks. Load should be evenly balance on the table. Strong steel base and upper frames are free from torsion; scissors arms are self-guide on rollers with ball or taper roller bearings. Manual pumps or power packs with either AC or DC supply can act uate hydraulic cylinders. Hydraulics is designed for continuous operation. Lifting moreover, lowering can be done at a constant speed. The overload protection valve is in-built in the hydraulic circuit. Other safety features can be incorporated as per customer’s requirements. These lifting tables have all steel fabricated struct ures with wheels of suitable size. They are available in standard capacities ranging from 500 kgs to 5000 kgs and special purpose non-standard tailor made to individual customer’s requirements up to 25 tones.

Hydraulic floor cranes are portable (manually towable) cranes in light and heavy-duty types. They have all steel fabricated frames, and are available in st andard capacities ranging from 1000 Kgs to 2000 kgs, or tailor made to individual customer’s requirement upto 5000 kgs. Highly suited for automobile garages and tool rooms, these portable Hydraulic floor cranes are capable of versatile uses in almost all indust rial est ablishments small, medium or large.

Vanjax REF: WUP-VXLT-BJJ Phones: 0091- 44 - 4282 1000, 2625 5300, 2625 4875 Fax: 0091- 44 - 4598 5700 Email: info@vanjax.com, gmsales@vanjax.com

Vanjax Model: WUP-VXFC Phones: 0091- 44 - 4282 1000, 2625 5300, 2625 4875 Fax: 0091- 44 - 4598 5700 E-mail:info@vanjax.com, gmsales@vanjax.com

Belts

Alkraft’s aluminium oil cooler was the very fi rst aluminium heat exchanger made in India. Being the pioneer in this field, Alkraf continue to make best-in-class oil coolers that are the choice of prest igious projects like the Tata Motors Prima World Truck programme. The oil cooler designs include tube and fin, plate and bar, and drawn cup type const ruct ions. Product Applications: • Power Steering Oil Coolers • Hydraulic Oil Coolers • Lube Oil Coolers • Transmission Oil Coolers • Oil Coolers for indust rial, earthmoving, and road const ruct ion equipment

Manufact ured by using specially treated aluminum oxide and silicon carbide grains and bonded in resin over resin and resin over glue bonds backed with premium polyester cotton and heavy weight cotton backings suitable to withstand severe applications. Available in wide size ranges suitable from portable sanders to drum sanders in varied indust rial operations right from heavy stock removal to fine finish. Applications: Grinding, finishing and polishing of hand tool, ferrous and non-ferrous cast ing, high pressure aluminum die casting and gravity die casting items, automotive drop forged components, sanitary fitting, medium and light stock removal applications in general engineering and applications like deburring, grinding, surface leveling and polishing etc. In ductile and less hardened materials, wood, plast ics, paper, etc hard glass grinding and polishing, edge beveling decorative glass finishing and polishing, plywood, particleboard and beveling, decorative glass finishing, plywood, particleboard and laminates sanding, woodworking and wooden furniture manufact uring.

Alkraft Thermotechnologies

Swajit Abrasives

Phone: 91-44-26258750/90 Fax: 91-44-26258770 Email: info@alkraft.com

Tel: + 91- 240- 2553787 / 2553916 E-mail: abracut@swajit.com Website: www.abracutindia.com

Oil Coolers

JANUARY 2012 AFTERMARKET

61


PRODUCTS

Base Dynamo (Truck)

BTMF (Maintenance free)

Base Dynamo truck batteries stand for proven toughness and reliability. They also come with an excellent pan India after sales service and it can be serviced anywhere across the country.

Maintenance free car batteries is manufact ured keeping India’s harsh weather and road conditions. Having the ability to withstand any sort of abuse, this battery will perform, even after the car gives up. This small change in the hood of the car will give BIG Performance, BIG Life, BIG Power and BIG Satisfaction.

Features: • Designed and constructed to achieve heavy-duty outputs and to meet the demands of varied Indian conditions. • Low resistance PE envelope with glass mat separators to improve vibration durability and prevent internal shorting assuring maximum conductivity. • Low maintenance const ruction ensures maximum battery performance and life. • Special alloy grid for low maintenance, low corrosion and excellent performance in all terrain conditions. • Aesthetically designed container and cover made of PP co-polymer have a special toughness, enabling the battery container to resist flexing under extreme vibration. • Special paste formulation for long life and high cranking performance.

Base Batteries Phone: 080-40621900 Fax: 080-41104555 E-mail: support@basecorporation.com Website: www.basebatteries.com

Steering Cover Steering covers are manufact ured with very high quality fabric, which is highly durable and long life and cost effect ive. Th ese steering cover are also available in genuine leather, 900 series, 800 series and ruby.

Features: • Designed with a special vibration proof element, keeping the battery at top performance even on harsh Indian road conditions. • High quality PP plast ic containers designed to sustain highest and lowest temperatures. • Long lasting life. • Reliable cranking power - Dynamic Power. • Excellent electrical performance. • New Calcium-Tin alloy: Prevents grids surface from corrosion, and reduces self discharge. • Enveloped PE separators for low electrical resistance : Prevents internal short circuit between positive and negative plates. • Magic Eye Indicator : Easy to check battery’s charge state. • Plates reinforced with Ultra Micro Fibre and special tissue : Increases the durability of the plate by reduced aging rate of active material and strong adhesion of active material.

Base Batteries Phone: 080-40621900 Fax: 080-41104555 E-mail: support@basecorporation.com Website: www.basebatteries.com

Impact Socket and Quick Release Coupling SP Air Tools manufactures Impact socket and accessories and quick release coupling for pneumatic and hydraulic.

Choudhry Enterprises

SP Air Tools

Telephone: + (91)-(11)-23910142/ 65159723 Mobile: + (91)-9717032558/ 9313208022 Email: autokame_choudhry@yahoo.com, autokamecarseatcovers@ yahoo.co.in

Phone: + 91 22 - 26852541, 26852243 Fax: + 91 22 - 26852540 E-mail: info@spairtoolsindia.com Website: www.hosereel.co.in

62

AFTERMARKET JANUARY 2012


PRODUCTS

Button Head Sockets Screws

Sockets Flat Head Cap Screws

The range of button head socket screws is incorporated with deep sockets for easy wrenching. It is available in different length, size and diameter. In addition, the button head socket screws have the following specifications: • ISO: 7380 • Range: Dia - M 3 to M 12 • Also available in stainless steel

The range of socket flat head cap screws is incorporated with deep sockets for easy wrenching. It is available in different length, size and diameter. Some of the specifications of socket flat head cap screws are: • DIN: 7991 (10.9/12.9) • Range: Dia - M2 to 24 : Dia - 3/16”to 1” • Length : Up to 100 mm • Also available in stainless steel.

Rajendra Kumar and Company

Rajendra Kumar and Company

Phone: 011 - 23274410, 65433131, 32904859, 23285420 Fax: 011-23285421 Email: rkc@rkct rades.com, rkc3131@gmail.com Website: http://www.rkct rades.com/

Phone: 011 - 23274410, 65433131, 32904859, 23285420 Fax: 011-23285421 Email: rkc@rkct rades.com, rkc3131@gmail.com Website: http://www.rkct rades.com/

INDIA’S FIRST MAGAZINE FOR THE AUTOMOTIVE AFTERMARKET

Vol. 1 No. 6 December 2011

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JANUARY 2012 AFTERMARKET

63


PRODUCTS

Tyre Changers

Rolls

The side swinging mounting arm enables the user to install it near the wall occupying very less space. The specially designed bead breaker handles rims very gently and safely. • Suitable for Car and LCV Tyres • Side swing mounting arm • Pneumatic Twin Cylinders for firm clamping • Four jaw self centering chuck • Alloy wheel plastic protector • Bead breaking by pneumatically operated cylinders • Clockwise and Anticlockwise rotation of turn table usin Electric Motor • Built-in FRL (Filter, Regulator and Lubricator) • Motorcycle adopter (Optional)

Manufact ured by using specially treated aluminum oxide grains and bonded in resin and resin over glue bonds backed with light and heavy weight cotton backings suitable to withstand severe applications. Applications: Rolls have majority usage in hand sanding operations required in wall surface preparation prior to painting. Earlier primer and paint removing was also useful in wool working and furniture industries for finishing. In automotive industries for finishing, lapping and polishing of crankshafts, camshafts and other machined and ground components grinding. It is also used for finishing and polishing of stainless steel surface in SS fabrication and industries like manufact urers of dairy equipments, chemical and pharmaceuticals processing equipments, petrochemicals and oil refineries manufact urers etc where the surface finish is the prime requirement.

Manatec

Swajit Abrasives

Phone: +91 413 2248926, Fax: +91 413 2243222 e-mail: sales@manatec.net | exports@manatec.net

Tel: + 91- 240- 2553787 / 2553916 E-mail: abracut@swajit.com, Website: www.abracutindia.com

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64

AFTERMARKET JANUARY 2012


ADVERTISERS’ LIST

PgN o. Advertiser...........................................Tel................................. E-mail ............................................Website 13 ....... Anand Automotive Ltd .........................+91-11-26564542 ...........arpita.bhatia@anandgroupindia.com ... www.@anandgroupindia.com 17 ....... Aro Equipments Pvt Ltd .......................+91-124-4585400...........vmalik@aroequipments.com......... www.aroequipments.com 9,30 .... Avery Dennison India Pvt Ltd ..............+91-124-2215581 ...........lpm.in@ap.averydennison.com ..... www.enhanceyourbrand.com 55 ....... Chem-Verse Consultats ........................+91-22-24095503 ...........sales@chemverse.com ................... www.chemverse.com 57 ....... Confederation Of Indian Industry .......+91-124-4013871 ........... rachna.jindal@cii.in ..................... www.autoexpo.in 41 ....... Eastman Cast & Forge Ltd ....................+91-161-2511440............efcl@eastmanhandtools.com 43 ....... Elofic Industries ...................................+91-129-4281000...........pawans@elofic.com ....................... www.elofic.com 31 ....... Endurance Technologies Ltd ................................................................................................................ www.endurancegroup.com 8......... Engineering Expo .................................+91-9819552270 ............engexpo@infomedia18.in .............. www.engg-expo.com 21 ....... Federal Mogul ......................................+91-124-4784530 ........customercare.india@federalmogul.com ..... www.federalmogul.com 45 ....... Fiem Industries Ltd ..............................+91-9991702453 ............s.narayanan@fiemindustries.com . www.fiemindustries.com 47 ....... Friendsco Engg Works (Regd) ...............+91-9810536591 ............calibrata@calibrata.com................ www.calibrata.com 53 ....... Hoec Bardahl India Ltd ........................+91-22-26044549...........customer.care@hoecbardahl.com . www.hoecbardahl.com 40....... Inventa Cleantec Pvt Ltd ......................+91-120-4727272...........enquiry@inventa.in ....................... www.inventa.in BC ...... Litel Infrared Systems Pvt Ltd ..............+91-20-66300636 ..........sales@litelir.com ............................ www.litelir.com BIC ..... Lubrizol Advanced Materials India Pvt Ltd. ..+91-22-66027800 ..........santosh.mishra@lubrizol.com ....... www.lubrizol.com 5......... Madhus Garage Eqpts ..........................+91-80-26660656 ..........madhus@madhusindia.com .......... www.madhusindia.com 23....... Manatec Electronics .............................+91-413-2248926 ...........sales@manatec.net ........................ www.manatec.net 35 ....... M-Tek Engineers ...................................+91-20-66301028 ..........m_tekengineers@yahoo.co.in ....... www.mtekengineers.com 51 ....... Padmini VNA Mechatronics Pvt. Ltd....+91-124-3207398 ...........sales@padminiengg.com ............... www.padminivna.com 27 ....... Protech Progressive Technologies .......+91-40-23792888 ..........sales@protech-india.com .............. www.protech-india.com 54....... Rajan Auto Industries ..........................+91-9810031116 ............rajanautoindustries@gmail.com ... www.raisimcon.com 49 ....... Samtel Machines ..................................+91-9990546700 ...........soumya@samtelgroup.com ........... www.samtelgroup.com 33 ....... Seamless Autotech Pvt Ltd...................+91-2135-662431 ...........info@seamlessautotech.com ......... www.seamlessautotech.com 25 ....... Shriram Pistons & Rings Ltd ................+91-11-23315941............aarti.anandan@shrirampistons.com 6......... Sigma Freudenberg Nok Pvt Ltd ..........+91-11-42411600 ...........sigma@sigmacorporation.com ...... www.sigmacorpoaration.com 10 ....... Sigma Vibracoustic India Pvt Ltd .........+91-11-42411600 ...........sigma@sigmacorporation.com ...... www.sigmacorpoaration.com FIC ...... Sushma Industries ...............................+91-80-28397463...........marketing@sushmaindustries.com www.sushmaindustries.com FGF ..... Tata Motors Ltd. ...................................+91-22-66561866...........charu.gulati@tatamotors.com ....... www.tatamotors.com Q Our consistent advertisers

JANUARY 2012 AFTERMARKET

65


66

AFTERMARKET JANUARY 2012

1419430

Oct. 2010

Over Apr.-Oct. (10-11)

Apr.-Oct. (11-12)

% Change

2010-11 Apr.-Oct.

(7 Months) in F.Y.

Avg. Mthly. Prdn.

(7 Months) in F.Y. 2011-12 Apr.-Oct.

Avg. Mthly. Prdn.

Oct. 10 (Prodn.)

Oct. 11 over

0.01%

1289654

1289835

(-)13%

1229616

Oct. 2011

% Change

Truck/Bus

Category

3%

2118658

2185194

(-)18%

2284344

1877848

Passenger Car

(-)4%

127757

123212

(-)12%

131186

115049

Jeep

16%

480293

555103

(-)7%

522295

485605

L.C.V.

1%

228951

232320

(-)4%

214386

206869

Front

5%

152152

159016

(-)5%

147241

140176

Tractor Rear

(-)3%

78578

76160

(-)15%

86509

73504

Trailer

(-)2%

23249

22822

(-)13%

33138

28940

Adv

4%

15202

15828

(-)16%

15787

13177

Otr

14%

973979

1111425

(-)3%

1056123

1029645

Scooter (2 Wheeler/Moped)

23%

576305

708404

15%

634940

729202

Scooter (3 Wheeler)

6%

3535582

3749681

(-)12%

3757765

3316593

Motor Cycle

CATEGORYWISE TYRE PRODUCTION OCTOBER 2011 AND COMPARISONS

3%

50443

52093

(-)45%

53059

29054

Industrial

7%

9650803

10281093

(-)10%

10356203

9275278

Total

DATA


163068

Oct. 2010

Over Apr.-Oct. (10-11)

Apr.-Oct. (11-12)

% Change

23%

40%

87719

148366

Avg. Mthly. Prdn. (7 Months) in F.Y.

2010-11 Apr.-Oct.

122900

181765

39%

92540

128630

Passenger Car

Avg. Mthly. Export (7 Months) in F.Y. 2011-12 Apr.-Oct.

Oct. 2010 (Exports)

Oct. 2011 over

1%

164497

Oct. 2011

% Change

Truck/Bus

Category

(-)10%

7644

6860

(-)30%

9652

6749

Jeep

23%

109273

133939

(-)15%

117952

100658

LCV

102%

674

1361

221%

600

1929

Front

(-)13%

2965

2576

16%

3404

3938

Tractor Rear

63%

122

199

100%

0

493

Trailer

113%

8604

18292

385%

3745

18166

Otr

118%

2857

6215

21%

1400

1700

Scooter (2 Wheeler /Moped)

37%

45338

62168

34%

56052

74946

Scooter (3 Wheeler)

19%

60184

71633

63%

50664

82394

Motor Cycle

19%

7726

9180

(-)67%

6477

2129

Implement

CATEGORYWISE TYRE EXPORTS OCTOBER 2011 AND COMPARISONS

(-)30%

10967

7729

(-)94%

21863

1320

Industrial

27%

492439

624817

11%

527417

587549

Total

DATA

JANUARY 2012 AFTERMARKET

67


PRODUCT INDEX

Product ................................................................................Pg N o.

Product ................................................................................Pg No.

3D wheel alignment systems ................................................ 23

Heatings olutions.................................................................. BC

ABS sensor cables/grommets ................................................ BIC

Industrial a erosols ................................................................ 55

AC service equipment ........................................................... 5

Industrial p roducts ............................................................... 41

Acc padel sensor assy ........................................................... 51

Instant drying & curing technology ...................................... BC

Aftermarket components ..................................................... 41

Ladders ................................................................................. 35

Air-conditioning e quipment ................................................. 17

Liftinge quipment................................................................. 17

Auto Expo-2012 exhibition ................................................... 57

Lube dispensing systems ...................................................... 27

Automatic sparomatik dispenser systems............................. 27

Luggage c arriers ................................................................... 35

Automotive components ...................................................... 54

Motor testing systems ........................................................... FIC

Automotive labelling machines ............................................ 9, 30

Mounts ................................................................................. 6, 10

Automotive lighting machines .............................................. 45

Oil management systems...................................................... 27

Automotive p roducts ............................................................ 13

Oil ......................................................................................... 43

Bardahl additives & lubricants ............................................. 53

Paint protection films ........................................................... BIC

Belt conveyors ...................................................................... 49

Pistons & pistons rings ......................................................... 25

Bottle cap torque testing systems......................................... FIC

Pistons .................................................................................. 21

Brake testing equipment ...................................................... 5

Pressure sensors & indicators ............................................... FIC

Braking s ystems .................................................................... 31

Rear nude guards ................................................................. 35

Buses .................................................................................... FGF

Robotic MIG welding machines ............................................ 49

Bushes .................................................................................. 6, 10

Seats ..................................................................................... 35

Chassis assembly lines .......................................................... 49

Shift lever screens................................................................. BIC

Chassis c arriers ..................................................................... 33

Speciality chemicals ............................................................. 55

Cleaning e quipment ............................................................. 40

Spot welding equipment ...................................................... 5

Collision repair systems ........................................................ 5

Spring t esters ........................................................................ FIC

Commercial v ehicles ............................................................. FGF

Suspension ........................................................................... 31

Computerised integrated modular network

Synthetic l ubricants .............................................................. 55

based oil dispensing systems ................................................ 27

Tensile testing machines....................................................... FIC

Crimp testers ........................................................................ FIC

Torque tool testers................................................................ FIC

Diesel fuel injection pump test benches .............................. 47

Torque .................................................................................. FIC

Diesel fuel management systems ......................................... 27

Trailers & truck bodies ......................................................... 33

Differential case assembly leak testing

Transmission......................................................................... 6,10, 31

machine drilling and notching spm...................................... 49

Tyre care equipment ............................................................ 17

Dust co vers ........................................................................... BIC

Tyre changers ....................................................................... 5

EGR valves............................................................................. 51

Tyre inflation e quipment ...................................................... 5

Electronic control units ........................................................ 51

Ultra-shield car care & workshop consumables ................... 53

Engineering Expo ................................................................. 53

Used oil management systems ............................................. 27

Filter dispenser systems........................................................ 27

Vacuum pumps..................................................................... 51

Force & torque gauges.......................................................... FIC

Wheel a ligners ...................................................................... 5

Force ..................................................................................... FIC

Wheel balancers ................................................................... 5

Force/pressure calibration & testing equipment .................. FIC

Wireless fuel management systems for commercial generator .. 27

Front nudge guards .............................................................. 35

Work shop efficiency management systems ......................... 27

Fuel bowls ............................................................................ BIC

Work shop productivity improvement systems .................... 27

Gas a nalysers ........................................................................ 5 FIC : Front Inside Cover BIC : Back Inside Cover BC: Back cover

68

AFTERMARKET JANUARY 2012


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Applications ABS Sensor Cable/Grommet Shift Lever Skin Fuel Bowl Paint Protection Film C Dust Cover/Driveshaft Boot Co-extruded Interior Parts Co-e Sealing Material Rail Pad

Estane速 TPUs provide: Estan Abrasion Resistance Elongation Superior Tear Strength Excellent Tensile Strength Ease of Processing

From boats to planes to passenger cars, Estane TPUs will offer you solutions to keep your business moving. In the transportation industry, Estane速 Thermoplastic Polyurethanes are widely used for their excellent properties such as flexibility over a wide temperature range, optical clarity, flame retardancy, adhesion to various substrates, superior abrasion resistance and extreme durability. For more information email us at Estane-SA@lubrizol.com or visit our web site.

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息 The Lubrizol Corporation 2011, all rights reserved. 速 Estane is a registered trademark of The Lubrizol Corporation.



Aftermarket - January 2012