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Contents Banks












Dream Makers



Marine Resources



Medical Tourism






Te a



P C Chambers, Ashirbhavan Lane Kacheripady, Kochi - 682 018 00 91 484 2391023, 4051532 Managing Editor Prasanth Valamkudiyil Editor Biju Mathew Associate Editors Maya Menon N. Sreekumar Sunil P. Jacob R. Siva Prasad K.C. Ramesh Craft Sijoy Fernandez Reji Kothamangalam Photos Jeny Ambooken Lakeshore Hospital & Research Centre Medical Trust Hospital Kerala Tourism Department Coir Board Marine Products Export Development Authority Technical Directors George Koroth Business Associates Cyriac Antony 4/32 Thomas Street, St. Albans, VIC 3021 Australia, 00 61 393107506 Aju Mathew 9/192 St SW, Bothell, WA - 98012 United States, 001 425 939 0929 Fifth Edition 2012, Precious Kerala, Printed & Published by Prasanth Kumar V.T. on behalf of Info Kerala Communications Pvt. Ltd. Editor: P.M. Biju, Printed at Viany Printers Ernakulam. Vol No. 1, March 2012, Reg No. M6 / 31925 / 06, Issue No. 5 Price Rs. 299/- Overseas US $ 30 Information has been obtained from sources belived to be reliable, but its accuracy, completeness and the opinions based thereon are not guaranteed. As every effort is made to provide accurate information in this publication, we would appreciate it if readers would call our attention to any errors that may occur by communicating with Info Kerala Communications Pvt. Ltd. to this number 0484 2391023 or at our address.

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Preface Kerala, the most beautiful state in the South West corner of the Indian peninsula, is chosen by God as His own country and therefore, transpires incredibly precious. Virgin beaches, romantic backwaters, invigorating hill stations, enthralling waterfalls and great historical monuments craft Kerala one of the ten paradises in the world. It is the land of everlasting festivals and the yearround festivals extend golden opportunities to explore the tradition and cultural heritage of this tiny state. In the modern age, man wanted to move around as he wanted to see places which had been alien to him hitherto. Kerala is one of the prime places to fulfill the natural instinct of man to move from one place to another and get unperturbed. Now, he is exploring places not only for satiating his thirst for seeing newer lands alone but people travel across the globe in search of health destinations as well. With the most sought after professionals and excellent network of hospitals Kerala is becoming the very hot medical tourism destination in the world. This great historical soil turns out to be an abode of investment. The prime place is specified to real estate. Real estate is akin to a gold mine. In times of misery, it will yield gold, may be the only thing that would be capable to wipe away a lot hardship. The financial institutions are playing an important role in the growth of the country. As in the magnificent past, nowadays Kerala is extremely renowned for its spices, coir, coconut, tea and coffee. And, we are equipped for you with some elucidations which increase her significance in the world map. We propose some valuable information about medical tourism, space making and space makers, banks, spices, coir, coconut, coffee, tea, marine resources along with amazing tourism maturity of God’s own country.


Advisory Board Padmashri Dr. Philip Augustine The Managing Director & CEO, Lakeshore Hospital & Research Centre George Paul The Director, Synthite Industrial Chemicals Pvt. Ltd. N. Asokan The Executive Director and CEO, Mather Group M.C. Balachandradas Managing Director, Sree Sankara Group Leagal Advisors Adv. Tony Chacko Adv. S. Renjith Adv. Binu Zacharia Adv. Haridas P. Nair

sincere thanks to our associates and benefactors who guided and encouraged us for this venture

People across the world from time immemorial are victims of the travel bug. This has resulted in explorations of distant shores, tracing new travel routes, massive cross cultural migrations, development of international tourism and finally the advent of globalization. The dimensions of international travel have assumed unimaginable dimensions 014 medical tourism

with the advent of globalization which has made international travel easier and economical compared to yesteryear. Tourism is traveling predominantly for recreational or leisure purposes or the provision of services to support this leisure travel. The World Tourism Organization defines tourists as people who “travel to

and stay in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes�. In the medieval age, it was the search for agricultural land that forced man to move around while it was journeys in search of treasures that marked the travels of the colonial era. Now he is touring across the globe not only for satiating his thirst for seeing newer lands alone but also in search of the best and cost effective health destinations. 016 medical tourism

The Evolution of Medical Tourism Medical tourism can be broadly defined as provision of ‘cost effective’ private medical care in collaboration with the tourism industry for patients needing surgical and other forms of specialized treatment. This process is being facilitated by the corporate sector involved in medical care as well as the tourism industry - both private and public across the world. One of the oldest historical records of medical tourism were the journeys of Greek pilgrims who

used to travel all the way from the Mediterranean to the small territory in the Saronic Gulf called Epidauria which according to mythology was the sanctuary of the healing God Asklepios. History also has records of eighteenth century British patients visiting natural health spas which 018 medical tourism

were supposed to offer health-giving mineral waters, treating diseases from gout to liver disorders and bronchitis. Travels having almost the same characteristics are today termed as medical travels or medical tours, thanks to the advent of globalization. In fact medical

tourism has become a common form of vacationing, and covers a broad spectrum of medical services. It mixes leisure, fun and relaxation together with wellness and healthcare. The very idea of the health holiday is to offer you an opportunity to get away from your daily routine and come into a different relaxing surrounding. Here you can 020 medical tourism

enjoy being close to the beach and the mountains. At the same time you are able to receive an orientation that will help you improve your life in terms of your health and general well being. It is like rejuvenation and cleansing process on all levels - physical, mental and emotional. Medical Tourism, also called medical travel or health

tourism is a term initially coined by travel agencies and the mass media to describe the rapidly-growing practice of traveling to another country to obtain health care. According to an expert, Health Tourism is any kind of travel to make yourself or a member of your family healthier. More recently the phrase “Global Healthcare� has emerged, and may replace the earlier terms. Such services typically include elective procedures as well as complex specialized surgeries such as joint replacement (knee/hip), cardiac surgery, dental surgery and cosmetic surgeries. However, virtually every type of health care, including psychiatry and alternative treatments are available. Factors that have led to the increasing popularity of medical travel include the high cost of health care in developed countries, long wait for going through certain procedures, the ease and affordability of international travel and improvements in both technology and standards of care in many countries. It is mainly Europe, the Middle East, Japan, the United States and Canada that provide customers for health tourism. This is because of their large populations, comparatively high wealth and the high expense of health care in their home countries. The Indian Scenario While a majority of the people from the developed world comes to India for the rejuvenation promised by yoga and Ayurvedic therapy, there are others who consider it an ideal destination for hip replacement and other sophisticated surgeries. However, a nice blend of top-class medical expertise at attractive prices is helping a growing number of Indian corporate hospitals lure foreign patients, including patients from developed nations. As more and more patients from Europe, the US and other affluent nations with high medicare costs look for cost effective options, India is pitted against Thailand, Singapore and some other Asian countries, which have good hospitals, salubrious climate and tourist destinations. While Thailand and Singapore with their advanced medical

facilities and built-in medical tourism options have been drawing foreign patients of the order of a couple of lakhs per annum, the rapidly expanding Indian corporate hospital sector is also not far behind in attracting foreign patients thanks to the high quality expertise of medical professionals, backed by the fast improving equipment and nursing facilities, and above all, the costeffectiveness of the packages. Indian Medical Tourism 024 medical tourism

industry according to Confederation of Indian Industry (CII) is expected to be worth US$ 4billion by 2017 and India has a potential to attract one million health tourists per annum which will contribute US$ 5 billion to the economy. In India, Medical Tourists undergo a variety of health restorative treatments which are combinations of Ayurveda, Yoga, Acupuncture, Nature therapies and some ancient Indian healthcare methods such as Vedic Care. Cost Advantage is

the major attractive element. In fact, the cost of Indian modern medicine and therapies are 10-15 times lower than anywhere in the world. The CII-McKinsey report suggests that medical tourism could fetch as much as $2 billion by 2012, compared to an estimated $ 333 million in 2006-07. 026 medical tourism

Kerala, the Land where God Heals Kerala is the most beautiful state in the South West corner of the Indian peninsula. With the high ranges of Western Ghats in the east and the Arabian Sea in the West, Kerala enjoys unique geographical features. Virgin beaches,

romantic backwaters, invigorating hill stations, enthralling waterfalls and great historical monuments craft Kerala breathtakingly incredible. Kerala is also called The Spice Garden of India. It is the land of everlasting festivals and vibrant art forms. The multicultural land with peoples from

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diverse religions, communities and sects is an abode of prosperous legacy. The year-round festivals proffer golden opportunities to explore the tradition and cultural heritage of this great historical soil. These entire offers a heavenly experience of Kerala, one of the must seen destinations

in the world. The tiny state which secured 100 percent literacy in 1991 is up to international standards in many areas. The state famous as ‘God’s Own Country’ is gifted with moderate climate and civilized and hardworking people. When the states were reorganized after 030 medical tourism

independence, Kerala was formed amalgamating erstwhile princely states of Travancore and Cochin with Malabar and a province in the then Madras state. The total area of 38,863 sq km is divided into 14 districts and the total population is 31,838,619 and Malayalam is used as the

mother tongue. According to the geographical peculiarities, the state can be divided into three regions such as the High lands, Midlands and the Lowlands. The Highlands slant from the meandering Western Ghats with a height of 900 metres and peaks well above 1,800 metres in height. This is the area of major plantations like tea, coffee, rubber, cardamom and other spices. The mist-clad mountain areas are renowned for tourism as well. The Midlands, lying 032 medical tourism

between the mountains and the lowlands, is made up of hills and valleys. This is an area where almost all crops in the state like cashew, coconut, areca nut, tapioca, banana, rice, ginger, pepper, sugarcane and vegetables of innumerable varieties are grown. Lowlands are mainly coastal areas. The Lowlands, like Alappuzha are identified as the land of beaches, lakes and canals. Beaches and voyages in the backwaters are prime tourist attractions.

Kerala’s Strides in Medical Tourism Over the years, the South Indian state of Kerala has established itself as a prominent destination of world leisure tourism mainly on account of its natural beauty and cultural assets. Ayurveda sector took some collective effort to convert Kerala as a global destination for healthcare. Then Dentistry and Modern Medicine sectors also followed the suit. A recent study has found that the choice of treatment of Medical Tourists is different. While Medical Tourists from Germany, France, Switzerland and USA etc. give more importance to Ayurveda, those from Middle East, UK, Germany and Canada etc. give more importance to Modern Medicine. There are many factors which attract medical tourists to God’s Own Country. Meliorating Technology Better medical facility in the state was found to be a highly significant factor in foreign patients visiting Kerala hospitals. This is undoubtedly a reflection of the quality of the medical service offered by the service providers in the Medical Tourism Industry in the state. During the post liberalization era, India has outsmarted many other countries so far as the advancement of science and technology are concerned. Medical science and healthcare services in the country have reached new peaks in the last decade. Earlier, the advanced healthcare was the monopoly of the developed countries. So, many a people who could afford the expenses went abroad high quality medical treatment. Now the scenario has changed drastically. If someone can afford to the increased cost of latest healthcare services, he or she will not have to go abroad for the purpose. Though the cost of treatment is low compared many other countries which provide world class healthcare, the cost of quality treatment is high for an average Indian. Kerala has been known as state which could travel in tandem with the ever increasing pace of science and technology. Whether it is the penetration of mobile phones or the life expectancy of the people, Kerala

is the number one state in the country. It can boast of a rich culture and literature. In healthcare, Kerala is often compared with the developed countries rather with other states in the country. This fact proves the mettle of the service provided in Kerala. 036 medical tourism

World-class Hospitals Kerala has more private institutions participating in Medical Tourism. CII has been attempting to bring several medical institutions under one umbrella. They have already succeeded in bringing more hospitals under the umbrella

of medical tourism. CII started medical tourism promotion in Kerala with several hospitals. The state has a number of hospitals which can compete with those in the developed countries and these hospitals are in a position to offer many consultancies under one roof with eco friendly environment. Many hospitals in the state are already accredited by National Accreditation Board for Hospitals and Health Care Providers (NABH). NABH is an institutional member of International Society for Quality in Health Care (ISQua) as well as member of its Board and Accreditation Council. NABH standards for hospitals have been approved by ISQua. International Society for Quality in Health Care (ISQua) is an international body which grants approval to Accreditation Bodies in the area of healthcare as mark of equivalence of accreditation programme of member countries. The accreditation of NABH standard for hospitals authenticates that NABH standards are in consonance with the global benchmarks set by ISQua and thus hospitals accredited by NABH will have international recognition. NABH is also one of the founder members of newly emerging Asian Society for Quality in Healthcare (ASQua). This initiative aims at strengthening the Asian representation at international level and improves the quality structure in healthcare. The NABH standards for hospitals have been drafted by the technical committee of NABH and contain a complete set of standards for evaluation of facilities for granting accreditation. The standards provide a framework for quality assurance in treatment offered. The standards, which are equally applicable to facilities in the government as well as the private institutions, focus on patient safety and quality of care. Adept Doctors and Nurses Kerala enjoys premier positions in health and education. In these areas, Kerala has been keeping up with the international standards for decades. The state which has a proven track record is the first to catch up with the developed countries in advancements in the health sector.

Internationally, the medical fraternity from Kerala is among the most sought after professionals. The ever growing number of doctors, nurses and paramedical staff working abroad testify to their calibre. According to reports, around 35 percent of doctors working in the United States are either Indians or those with Indian origins. Of them, 040 medical tourism

Keralites constitute a great chunk. In Britain, around 80 percent of the doctors working in hospitals under National Health Service (NHS), the network of hospitals run by the Government for the welfare of their citizens, is from India. The number of Keralites among these Indian doctors is high. Middle-East also portrays a similar picture. Nurses

and paramedical staff from Kerala also outnumber other overseas groups in many countries. These doctors get an opportunity to have hands-on experience in most modern techniques and innovations in the medical world. When such doctors return home and join a hospital in Kerala after years of service in such countries, they also carry a treasure of experience with them. Besides the much needed expertise, they are familiar with the attitudes and behavioural patterns of the people from across the globe. This comes handy for these doctors while treating patients from abroad. Being the backbone of the health care system in the state, those devoting their lives to services in the health sector here also have vast experience and calibre. Many of the doctors in the state do have international stature. Kerala is internationally renowned not only for a low birth-rate and a high life-span of people but also for the surgeons and physicians who carried out complex surgeries and other treatments elegantly. Healthcare is Expensive in Developed Countries Higher expense in developed countries and the comparative cost advantage that Kerala hospitals offer is another factor. One reason for steady arrivals of Foreign Patients from UK to India/Kerala is that the British NHS (National Health Service) for poor citizens is heavily burdened and in disarray. The very fact that the Indian costs being only 1/6th of UK attract the lower and middle income groups to India. Meanwhile in the US the cost of medical treatment is so high that only 10% can afford the costs, while Indian costs are only 1/10th. The global economic meltdown also has been helpful for turning the attention of medical tourists to India. According to the economists, the world is off the hooks of recession to some extent. Yet, the countries like India are Bangaloring many of the developed countries so far as health services are concerned. The economic slowdown provided an opportunity for the foreigners to have a find hand experience on Indian healthcare system. They got medical

services on a par with international standards at affordable cost. Even though the economic system of many of the developed countries are back on track now, their citizens who enjoyed the healthcare service offered in India at least once continue to stick on to it. The number of foreigners arriving in Kerala for availing healthcare 044 medical tourism

services also has increased significantly. Many of the branches in healthcare including othopaedics, gynaecology, cardiology and dentistry have found a place in the list of most sought after medical services by foreigners. Cosmetic treatment which stands as separate category lures many to the state.

Trust in the Healthcare System Great confidence that foreign patients have in the treatments available in the state is a testimonial of the high quality of Kerala’s holistic healthcare system. Though number of medical tourists from across the globe visiting Kerala has been surging for the last few years, it is those from the Gulf countries who have outnumbered others in this regard. Trade links between Kerala and many of the 046 medical tourism

Gulf countries which dates back thousands of years coupled with the large number migration from the state to these countries in search of job has provided them a better knowledge of the God’s Own Country. This comes handy for Kerala to beat many other competitors. While advising their patients for better medical aid, the most of the medical practitioners in Gulf countries ask them to go to Kerala, thanks to their faith in the healthcare system here.

Comfy and Economical International Travel The state has three international airports so as to facilitate the arrival of health tourists from abroad to the Kochi, Malabar and Travancore regions. Karippur international airport covers the whole of Malabar area, while Kochi and Thiruvananthapuram international airports take care of the central and southern regions 048 medical tourism

respectively. A tourist arriving here by air can reach any of the locations in the state with just a couple of hours drive from the nearest international airport. The work of the proposed international airport at Kannur, the northern most district of the state after Kasaragod, will add to the existing infrastructure. Easy accessibility is the most important factor for the growth of tourism. Earlier, the costs to cities

in the state from other Indian cities like Delhi were as high as the fares to destinations in South-East and MiddleEast. But the situation has changed for the good thanks to the Open Sky Policy and the emergence of budget airlines in the country. 050 medical tourism

Cozy atmosphere The health sector in the United Kingdom conducted a survey to find the reasons for the English seeking medical assistance from other countries. Most of the hospitals in the UK come under the government department of National

Health Service (NHS). The network of hospitals under NHS provides most advanced health care to the citizens of the UK. Yet, the number of citizens seeking medical aid in other countries is on the rise. The questionnaire given to those who took part in the survey had been prepared in a manner that gets at even the minutest reasons which have forced the health tourists from the country to seek other destinations. Around 90 percent of the participants gave prime importance to accommodation facilities, cleanliness and communication facilities in the hospital. Aspects like expertise of the doctors took a back seat. They want not only proper medication but cozy atmosphere as well. Rising to the expectations, many of the hospitals in Kerala which are up to the mark in offering medical services are now catching up with international standards in hospitality facilities in their institutions. Interpreters of Indian Medical Services Some of the other plus points of Kerala’s Medical Tourism are related to the fact that doctors and nurses from the state are accepted all over the world, the people of the state are known for their compassion and NRIs all over the world function as ambassadors for Kerala. In fact some US NRIs function as entrepreneurs facilitating Medical Tourism to Kerala and many NRI Travel Agents operate in Medical tourism arranging to and fro travel, treatments and sightseeing. With globalization more countries have started to pump in money into Indian market paving way for an opportunity for India to showcase its potentials before them. On the other hand, the workforce and experts of the country have started to long for a job abroad in an unprecedented manner in the post globalization era. They, mainly the doctors and nurses working abroad, also act as ambassadors of Indian medical services. This has started to draw more medical tourists to the country from abroad. Domestic Health Tourism Most of the hospitals in metros in the country offer two types of treatment. One is with high quality and high cost.

The other offers the services with lesser quality and low cost. As a result only the elite class is able to go for quality treatment. But in Kerala the foundation of which is equality, there isn’t any double standard in healthcare. The hospitals in Kerala offer world class treatment at a low cost. So the number of patients from other states started to seek the service in Kerala. This has given birth to a new branch in medical tourism - domestic health tourism. People from other states come to the hospitals in Kerala 054 medical tourism

for availing better treatment at an affordable cost. Given the one billion plus population in India, the domestic health tourism is going to be an important branch in medical tourism. Giants in healthcare services in Kerala have already started moves to tap the potentials of domestic medical tourism. Kerala government has been organizing road shows to showcase the ability of the state in healthcare services. And such efforts have started to pay back.

Alternative Medicine Sector The traditional systems of medicine like Ayurveda, Siddha and Naturopathy are the main attractions of Kerala as far as medical tourists are concerned. When it comes to serious marketing efforts abroad, Kerala’s alternate Medicine sector is much ahead of Modern Medicine. The 056 medical tourism

fact is that the Alternate Medicine sector is in the forefront of exploiting the tourism potential involved in medical tourism and takes serious efforts for its promotion. Till recently, it was mainly the Europeans who come to Kerala seeking alternative treatments. But the trend is slowly changing with those from the middle-east also started to

flock to Kerala for taking Ayurveda and other alternative treatments. According to Suresh an ayurveda massager and Kalari Asan who works with the premier hotel group in South India, tourists once taken the treatment come back in next season. ‘’Around 80 percent of the tourists who once undergone ayurvedic treatment with us come back in

the next season,’’ Suresh says. Besides, many of the tourists who visit the state choose ayurvedic massage and treatment on hearing about it. According to the hoteliers, it is unprecedented thing which testifying to the fact the Ayuveda and other alternative medicines are attracting more and more people across the globe. medical tourism 057

Impact of Media and Social Networks The advent of new trends in internet also had its positive impact in the growth of medical tourism in Kerala. Most of the hospitals have own websites and social network groups providing latest information on the facilities and service packages. Word of mouth from those who have already undergone treatment also plays a major role in bringing in more foreign medical tourists to the state. Other tools by which Health care tourism is getting promoted are the websites of Tourism Department and informative portals, foreign tie ups, promotional books, advertising and fairs. NRIs Flocking The latest trend in health tourism in Kerala is of NRIs flocking the state in large numbers seeking medical aid. According to the official records, India is having 18 million NRI population and Kerala is a state which has one of the highest NRI population in the country. People working abroad come to their home state whenever they are to undergo treatment for all diseases except for simple nuisances. A few years back, the destinations selected by such NRIs were Delhi or Mumbai. Back then, it was the lack of proper awareness about many of the hospitals in the state that had forced the NRIs to go for other states and cities. Now, many of the hospitals have been keen on providing proper awareness to those seeking such services about their institutions and the services rendered by them. Of late, the situation has changed a lot with the authorities of more hospitals recognizing the need for showcasing their institutions’ specialties. As a result, the number of NRIs availing the healthcare services has touched new heights. Now they have become a category of their own among the health tourists coming to Kerala. Major Specialities in Health Tourism The state could grow both horizontally and vertically in healthcare. One can see hospitals equipped with eminent

doctors, skilled nurses and paramedical staff and stateof-the-art devices in every nook and corner of the state. Quality treatment in any branch of medical science can be availed in Kerala. Modern Medicine Neuro Surgery: Rectifying damage to brain or spinal cord as a result of an accident, conditions such as epilepsy, removal of tumours of the brain or spinal cord, treatment for stroke and aneurysm are some of the cases which normally require neurosurgery. Surgery on the spine includes micro-discectomy, laminectomy, corpectomy and spinal fusion. Congenital diseases of the brain and spine, tumours of the brain, spine and the spinal cord, vascular diseases such as aneurysms and vascular malformations, regenerative disc and other spinal diseases, instrumentation of the spine and the cranio-vertebral junction, diseases of the pituitary gland, stereotactic surgery, surgery for epilepsy and movement disorders, stroke and haemorrhage in the brain and spinal cord, cortical basal ganglionic degeneration, epilepsy in adults with mental retardation, epilepsy in children with mental retardation are some other cases for which neurosurgery is being recommended. The surgery is being performed after conducting various tests for diagnosing the disease properly. EMG (Electormylogram) which tests the functioning of muscles and nerves, Nerve Conduction Velocity (NCV) which monitors the carriage of impulses through a nerve, Computerised Tomography Scan, Magnetic Resonance Imaging (MRI) Scan, Single Photon Emission Computed Tomography (SPECT), Interventional NeuroRadiology and Digital Substraction Angiography are the major tests done for diagnosing diseases related to the nervous system. Transplant Surgery: Transplant surgeries are done for replacing an organ that is no longer functioning, with another organ in good condition. Organs are being donated by living and deceased donors. Renal transplant surgery 060 medical tourism

where a kidney is transplanted into a recipient, liver transplant surgery, where part of a liver from a donor organ is transplanted into a recipient, corneal transplant for eye donation and bone marrow transplant used for treating leukemia are the important transplant cases. As transplant surgeries are done when an organ of the patient fails, getting the surgeries done at the earliest is all the more important. So, the patients from western countries like the United Kingdom where they will have to wait long for undergoing the surgery come to Kerala. The hospitals in Kerala where there are highly qualified and experienced doctors, trained supporting staff and most modern equipment offer treatment on a par with international standards at an affordable cost. The success rate of the transplant surgeries conducted in Kerala is another factor which attracts even foreigners to the hospitals in the state. Cardiac Care: It is one of the branches of medical services which attract many health tourists to Kerala. The doctors who have proven track records add to the reputation of the hospitals here. Aortic stent grafting, angiography, angioplasty with contrast, angioplasty, angioplasty with medicated stent, carotid, coronary artery by-pass surgery, double heart valve replacement, electrophysiology complex study (EPS), heart transplant (subject to brain dead donor availability, I.C.D. (Single, double, combo chamber) implantation, pacemaker (single, double chamber, biventricular), paediatric interventional cardiology, RF ablation, paediatric cardiac surgery (ASD,VSD), single heart valve replacement and thoracic aortic aneurysm are some of the cardiac treatments offered by the hospitals in Kerala. In the case of coronary artery disease, diseases affecting the valves of the heart, diseases present from birth like holes in the heart or blocks in the valves, mixing of blood inside the heart keyhole bypass surgery will be done. To minimise the risk factor, minimal invasive cardiac surgery is being preferred over normal keyhole bypass surgery. This method minimise the risks like excess bleeding, possible brain problems like stroke, kidney disfunction

and increased chances of infection. Cardiac rehabilitation is another important healthcare service offered in the hospitals in Kerala. Cardiac rehabilitation programme help increases the functional ability of the person. The first of the four phase programme is for those with the chances of cardiac problems. It is preventive cardiology program in which normal persons are assessed for the risk factors of

cardiac illness and they are prescribed an exercise program to keep their heart healthy. The acute cardiac rehabilitation program will take care of the patient admitted in the hospital for a cardiac illness. Post acute cardiac rehabilitation program is the most important phase of any cardiac illness. It is an exercise programme for a period of 8 weeks. medical tourism 061

Ophthalmology: It is one of the branches of treatment that has attracted medical tourists from across the world to Kerala in an unprecedented manner. Specialised Eye Hospitals equipped with latest technology and expertise can be seen in the main cities in Kerala. In cities, like Kochi such centres have mushroomed. Many patients from neighbouring countries and the Middle East travel to Kerala for ophthalmology treatment. The health tourists who are not ready to compromise on the quality of treatment are satisfied with the cost factor as well. In the case of ophthalmology treatment, there needs little follow up treatment. This is another positive factor for Kerala for attracting foreigners from far away countries. If they had to come frequently to a foreign country for follow up treatment, a health tourist will have a second thought over selecting the destinations. The tendency will be to select neighbouring countries. Surgeries for correcting vision, Lasik - Laser assisted eye surgery for myopia, cataract surgery, corneal transplant surgery and retinopathy are offered by the hospitals in Kerala. Cosmetic Treatment: If we had any say in designing our own body shape, almost all of us would have been debonairs or miss worlds. But unfortunately, the physical appearance of us depends upon a lot of factors including heredity, time and place of birth. It was as a result of the experiments by many experts from across the world that gave birth to cosmetics treatment. Here an individual gets an opportunity to have a remake on the physical appearance of oneself according to his or her wish. Cosmetic surgeries can enhance one’s looks, persona, sensuality, physical appeal and thereby helping giving a boost to selfconfidence. Once underwent a cosmetic surgery, a person will certainly feel more presentable and confident. Cosmetic surgery changes one’s appearance by altering parts of his or her body that function normally but make you unhappy. Some people make physical changes through diet, exercise, and other lifestyle changes. Some prefer to undergo cosmetic surgery. The number of people resorting

to cosmetic surgery for correcting the’ wrong design’ of the body is growing world wide. Sometimes the correction of even a minor cosmetic defect can make a major positive change, substantially increasing feelings of well-being and self-worth. Surveys conducted among those underwent cosmetic surgeries show that it brought in wholesome change in the person in a positive manner. Cosmetic surgery is the most sought after treatment by the medical tourists across the world. Kerala hosts a lot of institutions which cater to the needs of those go for cosmetic surgeries. Face lift, forehead lift, fat injection/grafting, contour thread lift, double chin liposuction, cheek or chin implants, mole removal, scar revisions, facial laser resurfacing, facial rejuvenation, botox rejuvenation, filler injections, upper eyelids, lower eyelids , rhinoplasty or nose job, nasal septum corrections, lip reduction, lip augmentation, prominent ear reshaping, split ear lobe repair, liposuction, laser hair removal, breast implants, breast lift/mastopexy, breast reduction, male breast/ gynecomastia, breast reconstruction with flap, body contouring, abdominoplasty, liposuction- arms, waist, hips, thighs, legs and flanks, penile lengthening and penile thickening are some of the cosmetic treatments offered by the hospitals in Kerala. As in the case of other treatments, the cost for cosmetic surgeries are less in India compared to other countries, especially the developed countries. In Kerala, the cost of cosmetic surgeries is even lesser. Gynaecology: These departments in most of the hospitals in Kerala offer world class services. The hospitals have doctors, nurses and staff who are having lot of experience and expertise. They have proven records in handling any even complicated cases. They have the advantage of advanced technology and state-of-the-art equipment. People from all across the world, especially from the Gulf countries come to Kerala seeking the services of gynaecologists. The facilities to detect gynaecological disorders at an early stage and to prevent it are there in 064 medical tourism

most of the hospitals. Those from the Gulf countries make a beeline to gynaecology departments in the hospitals Kerala. Though the citizens of the rich Gulf countries can afford the cost of treatment in the Western countries, they come to Kerala as the quality of treatment in the West and in Kerala is same. Just like in other cases, low cost is the key factor which comes in favour of Kerala hospitals while a medical tourist chooses the hospital. The hospitals in Kerala have women check-up programmes designed to detect the earliest signs of disorders of the breast and the organs. Mammogram and a pap-smear of the cervix and an ultrasound of the pelvis are part of medical checkup for women. Most modern treatment for disorders like menstrual abnormalities, prolapse, fibroids and other tumours of the uterus and ovaries are available in these hospitals recanalisation by microsurgery. Infertility Treatment: Reproduction is one of the main objectives of life- not for man alone but for the entire creations. That’s why the reports that infertility cases are on the increase globally shock the mankind. If the infertility cases were few and far between a decade ago, now it has touched an alarming level. Medical sciences and its supportive mechanism have risen to the occasion. Giving a ray of hope for millions, infertility treatment has gone much ahead. Kerala also could catch up with the world standards in the branch. Assisted Reproductive Technology (ART) is provided at specialized hospitals that offer Fertility Treatment in Kerala. The treatment programme includes medical check ups of the couple, to determine the physiological causes of infertility. Once ascertained the cause, the appropriate assisted reproductive technique is prescribed. Advanced techniques such as GIFT (Gamete Intra Fallopian Transfer) and ZIFT (Zygote Intra Fallopian Transfer) are offered at well-equipped hospitals. It is the success saga of many of the infertility clinics in Kerala that attract more couples to seek the service in Kerala. The flow of domestic and international health tourists has been another reason for infertility clinics mushrooming in

the state. Laparoscopic surgeries for ectopic pregnancies, ovarian cysts and tumours, tubal blocks and even hysterectomies are available. Disorders of ovulation, controlled ovarian stimulation, controlled ovarian stimulation, Intra-Uterine Insemination (IUI), IntraFallopian Tubal Insemination (IFI), In Vitro Fertilization (IVF) and Gamete Intra-Fallopian Transfer (GIFT), Embryo Transfer (ET), Zygote Intra-Fallopian Transfer (ZIFT), sperm donation, freezing egg/oocyte donation, replacement of frozen embryos, full range of treatment of male infertility including micro-manipulation technology and- Intra Cytoplasmic Sperm Injection are the areas where infertility treatment focus on. Ear, Nose and Throat: Hospitals in the state are placed among the number one ENT hospitals in the world. This has helped hospitals in Kerala in drawing many a health tourists from many foreign countries. Cochlear Implant for severely deaf children and adults, sinus endoscopy and paediatric otorhinolaryngology are some of the cases to which treatment is offered by hospitals in Kerala. The diagnosis facilities like complete audiometric set-up, electronystagmography testing, Brain Stem Evoked Response Audiometry (BSERA) and Oto-Aciostic Emission (OAE) are available in these hospitals. Endoscopy used for reconstructive middle-ear surgery, surgery of the facial nerve, congenital ear anomalies, microlaryngeal surgery, surgery for snoring and sleep disorders, thyroplasty, septoplasty and septorhinoplasty, functional endoscopic sinus surgery, head and neck cancer surgeries, revision ear surgeries and phonosurgery. Orthopaedics: Orthopedic treatment involves the diagnosis and treatment of medical conditions affecting the skeletal system. The treatment for disorders of the bones and joints, and conditions of the spine comes under orthopaedics. Surgeries for hip-replacement and knee replacement, spinal surgery and treatment for fractures are offered by hospitals in Kerala.

Urology: With the change in life style, change in climate and long working hours have resulted in the increased number of urologic diseases. Hospitals in Kerala offer treatment for wide range of diseases associated with the urinary tract. Treatment is offered to cases like Laser Lithotripsy, Nephrectomy or Kidney Removal Surgery, Bladder Cancer Treatment, Endopyelotomy, Endoscopic Prostate Surgery, Endoscopic Ureterolithotomy, Enlarged Prostate Treatment , Erectile Dysfunction Treatment , Extracorporeal Shock Wave Lithotripsy, Glomerulonephritis Treatment, Hydrocele Treatment, Kidney Stones Removal, Penis Enlargement, Percutaneous Nephrolithotomy, Peyronie’s Disease Treatment, Prostate Cancer Treatment, Prostatectomy, Renal Artery Stenosis Treatment, TURP Surgery, Urinary Incontinence Treatment, Urinary Retention Treatment, Uterine Cancer Treatment, Vasectomy and Vasectomy Reversal. Dental Treatments: Kerala, the divine destination for tourists for rejuvenation and retreat is becoming more and more a tourist attraction. Not only do they carry back wonderful memoirs, but also a long lasting presentable and natural smile, and lots of confidence. Dental specialist clinics in Kerala are equipped with state-of-the-art technology and competent doctors and supporting staff. Most of the dental tourism providers in the state offer worthwhile dental packages. Low cost and high quality, as in the case of other treatments, are the motive force for the dental tourists for selecting Kerala as their destination. These specialty centres focus on all areas of dentistry like bleaching, prosthesis on the implant, dental implants, vertical and horizontal bone grafting, gum grafting, gums treatment, palatal orthodontics, intra mouth dental scanning, smile designing, root canal, teeth whitening, extraction of normal or fractured teeth under local anaesthesia, extraction of impacted wisdom teeth, ceramic caps without gold under microscopic control, maxillary surgery, dental bridges, porcelain, ceramic crowns, fluoride treatments for children, cosmetic dentistry, tooth contouring and reshaping and 068 medical tourism

dental fillings. Dental tourism providers in Kerala offer cosmetic dentistry package to enhance the looks of a person. Under cosmetic dentistry dental bonding, dental veneers, these custom-made moldings made of porcelain or ceramic are perfect for spaces, chips, fractures, rotated or maligned teeth, distorted, or discoloured teeth. Thanks to the modern technology and skills of the dentists in Kerala both the tourists and the Non Resident Indians have made Kerala their favourite dental rehabilitation destination. Established in 1965 by Dr. K.T. Paulose Nechupadam, Nechupadam Dental Clinic has a global vision of improving smiles and dental health and has been in the forefront delivering high quality dental treatments since it’s inception. The team of doctors headed by Dr. K.T. Paulose and his children (all dentists) is well known throughout the country, for their skills and expertise in the dental arena, especially in cosmetic dentistry. Keeping in mind the global perspective, Nechupadam Dental Clinic started its city centre in 1991 which is now headed by Dr. Thomas Paulose Nechupadam, a well-known appearance expert catering to corporate and modeling industry for their dental and facial appearance improvements. State of the art centres at Marine drive, Cochin Ramada Resorts, Kumbalam, Kochi and Kolenchery, Ernakulam provide world- class facilities for dental treatment. The global standards for sterilisation monitored by University Louisville USA AND ISO 9001-2000 standardisation in management, helps the clinics to improve upon their quality of treatments. Equipped to provide Single visit Endodontics (root canal therapy) Prosthodontics (Replacements of missing teeth permanently) Periodontics (treatment for gums and supporting tissues) Orthodontics (Treatment for forwardly and irregularly placed teeth) Implantology, Crown and bridge, Oral radiology and diagnosis the Centre is top amongst the leaders in dentistry. The Nechupadam Dental Spa offers package to tourists that does not hinder their relaxation and travel schedules. Dental treatment is no

more painful or scary, but personalised and comfortable that can be part of a holiday. The packages is customised to the need of the guests which may include travel, accommodation, cruises on houseboats, taste of the Kerala hospitality while availing the best dental treatment. The innovative web- based appointments and counseling 070 medical tourism

via video conferencing and live email conversations have been a boon to many which helps them understand the treatment procedures and plan their vacation in advance. Catering to the dental needs of both young and old, Nechupadam dentists have become the smile factory, for the global family .The One Stop Shop for a Smile.

Alternative Medicines Ayurveda: Ayurveda is a synonym for Medical Tourism in Kerala. There has been a spontaneous growth in Kerala for Ayurveda, which has no competition in the whole world. By collective effort the name Ayurveda got branded all over the world. In ancient India every branch of science was developed abiding nature’s rules. So ancient Indian science and knowledge are extremely befitting for this age. Though they pursued the spiritual world, the saints in India longed for finding solutions to all the issues related to material world as well. It was because they wanted to redress the grievances of the general public. They well knew that anybody who works for the common well being can’t neglect the health of the public. When the Rishis or sages in India put their heads together to find out a system for solving the health problems, the result was Ayurveda. As the term Ayurveda denotes to the knowledge of life it ’s not only a system to cure disease but the regimen teaching us ways to achieve Perfect Health from diseased or abnormal conditions and guidelines to lead a life, both physical and mental, to attain the bliss of real life. Keen observation and study of nature including all kinds of life in the world for hundreds of years could only have formulated such a life science which has a concrete basis in Indian philosophy and wide reaching applicability in life of all sorts. Since it is holistic, it approaches man as a whole and cares man’s physical mental and spiritual health. It’s almost as old as mankind and at the same time as new as modern man that no disease is there which is incurable or uncontrollable unless misled too much. According to ayurveda human body is composed of three fundamental elements called Doshas which represent the physicochemical and physiological activities of the body, Dhatu which denotes the materials entering in to the formation of a basic structure of the body cell, thereby performing some basic actions and Malas the substance which are partly used in the body and partly

excreted in yet another from after serving their physiological activities. The dynamic equilibrium of these leads to perfect health and imbalance of any of these leads to disease. To attain perfect health we have to maintain the original, natural balance of these. The role 072 medical tourism

of a physician is to understand the imbalance happened to this dynamic equilibrium and to correct or give advice as how can it be brought to the original state, whether with medicine or with changes in life style. He studies the patient; not only the disease, with some special techniques

and gives you some medicines and lot of advice, after which you may feel healthier and no system upset. Though Doshas, Dhatus and Malas are equally important, Doshas have added dominance; because human body and everything in it are influenced by doshas and maintenance

of their balance will correct the defects of the other. Doshas are three - vata, pitta, and kapha and they may not be equal and same in all. According to the dominance of each dosha every man is categorised to different types. There is abundant means to find out body types and it is medical tourism 073

easy for an ayurvedic doctor to comprehend anyone’s body type. Ayurveda gives special emphasis on prevention on disease. Treatment of making you healthy: The treatment in ayurveda is classified mainly into two Samana and Sodhana. Samana is the pacifying way of treatment and sodhana roots out the disease from the body. Oral therapy and easier means of treatment are prescribed under Samana 074 medical tourism

treatment. But Sodhana treatment is extensive, time consuming procedures to change a diseased man to the original healthy man. These are widely used all over India for patients with chronic illnesses. If done with special precautions, regular checkups and extra care Sodhana treatments can work wonders and this is what happens in India, especially in Kerala, which attracts a lot of foreigners from all over the world to this small state.

Medicine: According to ayurvedic principle you are what you eat. So much significance is given to the food habits and life style. Natural herbs are widely used as medicines. In fundamental principles of Ayurveda 5 basic elements are very important. The universe and anything in the universe is believed to be made of these 5 elements- air, water, earth, fire and space. Quality and nature of everything varies according to difference in the proportion of these

elements. According to the dominance of these elements each plant or each mineral exhibits its own physical and chemical characters. This basic principle is made use of in the formulation of medicines in Ayurveda. Panchakarma and Kerala Treatments: Panchakarma is a term most mistaken among people. It is really 5 main treatments, by which vitiated doshas are expelled from the body. They include Vamana (induced vomiting), medical tourism 075

Virechanam (Purgation), Asthapanam (enema with decoction), Anuvasanam (enema with oil) and Nasyam (Nasal application of oil). According to another school, both the enemas are included under common title Vasti and fifth one is Raktamoksham (Blood letting). The vitiated doshas, waste materials and toxins are expelled by panchakarma. But for the convenience of the complete expulsion they are collected at particular sites by these pre-panchakarma process called Snehapanam (oleation) and Swedanam (Steam bath). There are particular, prescribed procedures and steps by which these are carried out. Apart from all over India, Kerala has a special method of treatment. Though the lessons and texts studied are same, the system of treatment is entirely different and far more effective as well. These special methods of treatments which can be included in the pre and post panchakarma procedures are Sarvanga snehadhara/ Pizhichil (oil bath), Shashtikapindaswedam (rice bundle massage), Patrapodalaswedam (leaf bundle massage) Sirodhara (head bath) etc. Siddha: Originated from the Dravidian culture Siddha system of medicine is the oldest traditional treatment system in the world. The Siddha which flourished in the period of Indus Valley Civilization is older than the treatment systems like acupuncture. The word Siddha comes from the word Siddhi which means an attainment of a rare feat. According to the preachers of Siddha medicine, it focuses on the techniques to attain Ashtamahasiddhi, the power to tame the eight supernatural powers. Those who achieved such powers are known as Siddhars. There were 18 important Siddhars in olden days and they developed this system of medicine. Hence, it is called Siddha Medicine. It uses herbal remedies, alchemy and pressure point massages to alleviate sickness and pain. It emphasises on the use of the remedial properties inherent in the natural environment. It has still deep roots in India, especially in the southern states. There are many Siddha Centres in Kerala.

Naturopathy and Yoga: For healing all types of diseases, nature has its own remedies. This concept is the foundation stone of Naturopathy treatment. According to the method, the patient will have to follow a nature-friendly lifestyle. From food habits to sleeping, the patient will have to move in tandem with the nature. Alcohol, smoking, chewing tobacco and the consumption of tea, coffee, and nonvegetarian foods are forbidden in all the centers. Children below fifteen years of age are not allowed inside these centers nor are pregnant women. According to naturopathy system, all healing powers are within one’s body. A person falls ill when he or she goes against Nature. Toxins, the cause of diseases are to be taken out from the body to cure the disease. A thorough rest, which includes fasting, is the most favourable condition in which an ailing body can purify and recoup itself. Yoga the medication programme acclaimed by the world is part of naturopathy. Yoga is the main attraction for medical tourists. New-fangled Theme Housepital The major players in the state’s healthcare sector have been putting their heads together to bring in innovative concepts. The hospitality aspect associated with the healthcare institution is being given a lot of importance now. Many of them have come up with collective or individual contributions. ‘Housepital’ is the most prominent concept which marks a new beginning in the healthcare service in the country. Housepital is a mix of house and hospital. It will be providing the most modern health services in the ambience of a house. It is for the first time that such a concept is being introduced in the world. The housepital will have standard and deluxe rooms and suites for inpatients. Just like in the case of other tourism projects, the endeavour also eyes public participation and investment from the public for raising capital for it. The public can buy rooms or suites in the housepital. The company will register the rooms or suites in their names once the deal is closed. Then the company

will buy it back from the owners offering them rentals. Single window clearance system will be introduced to help the patients to the maximum in availing the services. There will be public relation officers in each floor. A patient or bystander will have to contact the public relations officer for getting all sorts of services. The official will solve the issue within minutes whether it is the lack of water in the bathrooms or regarding availing the services of doctors. They can contact the public relations officer by just dialing the officials’ number from the phones in the room. A patient who is discharged will be able to settle all the bills and get out of the hospital within half an hour of the doctor discharging him or her. Legal Cognisance The growth in the global tourism has necessitated the need for exploring the legal aspects associated with it in detail. A medical tourist who comes to the country should keep legal aspects in mind. The Government of India has recently authorized a new category of visas for prospective medical tourists. This Medical Visa will enable patients who wish to travel to India for medical reasons, to enter India on this specialized visa and stay for the duration of their treatment. The health tourists should give a thought on the legal aspects associated with the medial insurance as well. Kerala Beckons Kerala, the lush green state situated on the tropical Malabar Coast of southwestern India, is one of the most popular tourist destinations in the country. It is named as one of the ten paradises of the world by the National Geographic Traveler. Its unique culture and traditions, coupled with its varied demography, has made Kerala one of the most popular tourist destinations in the world. Immensely blessed by Mother Nature, the state has everything that a tourist looks forward to. The enchanting greenery, long stretches of palm fringed shores, serpentine

back waters, crystal clear rivers, lakes and jungle streams and picturesque forest ranges and valleys are some of the state’s coveted assets in respect of tourism. In the decades that followed, Kerala Tourism was able to transform itself into one of the niche holiday destinations in India. The tag line Kerala- God’s Own Country was adopted in its tourism promotions and became a global super brand. 080 medical tourism

Kerala is regarded as one of the destinations with the highest brand recall. The state’s tourism agenda promotes ecologically sustained tourism, which focuses on the local culture, wilderness adventures, volunteering and personal growth of the local population. Efforts are taken to minimise the adverse effects of traditional tourism on the natural environment, and enhance the cultural integrity.

Sandy Beaches: Flanked on the western coast by the Arabian Sea, Kerala has a long coastline of 580 km; all of which is virtually dotted with sandy beaches. These sandy beaches and sea shores are ideal for sunbathing while the shallow coastal waters are extremely safe for swimming and a refreshing sea bath. The cool breeze that blows on the beaches will be soothing for both the body and soul. The

most popular beach in the state is Kovalam, one of India’s internationally acclaimed beaches. A cluster of three crescent shaped beaches, Kovalam is ideal for an adventurous water sports like wind surfing swimming and thrilling boat ride either in catamaran or a wooden craft. The Varkala beach flanked by the brick red cliffs is an ideal sea side resort and spa. It is also a pilgrim centre medical tourism 081

due to the presence of the 2000 year-old Sree Janardhana Swamy Temple and the Nature care centre. Alleppey is another spectacular beach where you can venture safely into the sea to enjoy the massaging touch of the gentle waves or sit on sand dune hearing the song of the sea. Kappad beach in northern Kerala is where history comes alive. It is on these shores Vasco da Gama, the Portuguese mariner set his foot in 1498 tracing an easiest maritime 082 medical tourism

trade route to India. Bekal is another serene beach set in the backdrop of and array of swaying palms and the elegant Bekal Fort. Cherai Beach, Chowara Beach and Poovar Beach are also tourists’ paradises with golden sand and surf. Black rocks protected Muzhappilangad beach, the only drive in beach in Kerala makes its shallow water a swimmer ’s paradise. Nattika, the hidden treasure of Malabar Coast is a beautiful beach with panoramic views.

Enchanting Backwaters: The backwaters in Kerala are a labyrinthine chain of brackish lagoons and lakes lying parallel to the Arabian Sea coast. The backwater network includes five large lakes linked by 1500 km of canals, both manmade and natural, fed by 38 rivers, and extending virtually the entire length of Kerala state. The backwaters were formed by the action of waves and shore currents creating low barrier islands across the mouths of the many

rivers flowing down from the Western Ghats range. Forty one west flowing and 3 east-flowing rivers along with its tributaries are the lifeline of evergreen Kerala. The river banks which are rich in flora fauna are ideal spots for a rejuvenating sojourn. A tourist coming to Kerala will not like miss a cruise along the backwaters here. A cruise along the backwaters gives the tourist the taste of the culture, history, lifestyle and the scenic beauty of Kerala. medical tourism 083

In Alappuzha, not only the tourists but the locals too enjoy the cruise along the backwaters. Many of the carnivals here are associated with backwaters. The Nehru Trophy Snake Boat race held here every year is one of such carnival. The unique feature of Kuttanad, the rice bowl of Kerala is that the fields are below sea level. Kumarakom is another location for backwater tourism. A journey in the house084 medical tourism

boat will be an unforgettable experience. The cruise from Kollam to Alappuzha which lasts eight hours is the main attraction for tourists visiting the area. Kochi which consists of a cluster of islands is the apt place to start backwater cruise. Kappil, Kozhikode, Thiruvallam, Valapattanam and Valiyaparamba are also major backwater destinations in Kerala.

Evergreen Hill Stations and Jungle Tourism: Eastern Kerala, housing the majestic Western Ghats; the region thus includes high mountains, gorges, and deep-cut valleys. The wildest lands are covered with dense forests, while other regions lie under tea and coffee plantations or other forms of cultivation. One of the most exciting hill stations in Kerala is Ponmudi perched on the Western Ghats at an

altitude of 1100 ft. above sea level. Lush green woods, lazily meandering streams and countless varieties of butterflies and birds make this hill station unique. Another jungle abode is Nelliampathy, a forest range of 75 km sq km in Palakkad district. It comprises a chain of ridges cut off from one another by valleys of dense evergreen forests and orange plantations. The entire area is a perfect medical tourism 085

paradise of nature lovers. Nestled in the green and serene Kannan Devan Hills, lies the pristine hill station of Munnar, at an altitude of 1524 mtrs from sea level and 136 km off Kochi. The misty mountains, the green carpet of tea gardens and long stretches of grass lands makes this hill station a virtual paradise on earth. Tourists throng Munnar round the year for a retreat in the very bosom of nature. Nearby is Eravikulam National Park, the home of the endangered Nilgiri Tahrs that roam on the sprawling stretches of grasslands. In the high ranges there are a number of other picturesque jungle abodes like Idukki, Kumaly, Devikulam, Vagamon, Peerumedu which are surrounded by a spread of beautiful, wooden valleys and fresh water streams. Idukki is also the home of the state’s hydel power thanks to the giant arch dam built across river Periyar. Vagamon in the high range Idukki district is yet another Hill station ideal for trekking. It is an ideal tourist spot surrounded by the greenery of tea gardens, beautiful meadows, valleys and dales. Thekkady is one of India’s most exciting natural wildlife sanctuaries which offer opportunity to watch wildlife at close range. The vegetation, the flora and fauna and the birds of Thekkady are uniquely rich, vast and varied. Notable among wild life population in this sanctuary which attracts a steady stream of visitors round the year is the majestic Asiatic wild elephants, Nilgiri langur, wild boar, wild dog, bison, bear tigers and leopards. The birds that can be sighted here include herons, egrets, darters, kingfishers and the great Malabar grey hornbill. The greatest attraction in Thekkady is a leisurely cruise across the expanse of the fresh water lake in the midst of the sanctuary. Lakkidi in Wayanad district is another hill station of great scenic beauty with its picturesque hills, streams and luxuriant vegetation, one of the highest locations in Wayanad, and registers the second highest degree of rainfall in the world. Wayanad district also offers a variety of other tourist attractions like the Kuruva Islands dotted by jungle streams and a rich assortment of birds and butter flies.

Ever Vibrant Festivals and Cultural Diversity: It is the land of colourful and beautiful art forms and festivals. The major festival in Kerala is Onam. Kerala has a number of religious festivals. Thrissur Pooram is the major temple festival in Kerala. It is conducted at the Vadakumnathan temple, 088 medical tourism

Thrissur. The tradition of classical arts in God’s own country dates back over a thousand years. The UNESCO has recognised some of the art forms as the part of world heritage. Kerala’s culture is mainly Dravidian in origin, deriving from a greater Tamil-heritage region known as

Tamilakam. Later, Kerala’s culture was elaborated on through centuries of contact with overseas cultures. Native performing arts include koodiyattom, kathakali and its offshoot Kerala natanam, koothu, mohiniaattam ottamthullal, padayani, and theyyam. Apart from these

there are several religion related art forms such as chavittu nadakom and oppana. Pulikkali, performed during Onam festival has a spectacular view. There are also several ancient ritualised arts including the martial art form of kalaripayattu. Other ritual arts include theyyam, poorakkali medical tourism 089

and Kuthiyottam. Kuthiyottam is a ritualistic symbolic representation of human bali. Folklore exponents see this art form, with enchanting well structured choreography and songs, as one among the rare Adi Dravida folklore traditions still preserved and practiced in Central Kerala in accordance to the true tradition and environment. In respect of Fine Arts, the State has an abounding tradition of both ancient and contemporary art and artists. The traditional Kerala murals are found in ancient temples, churches and palaces across the State. These paintings, mostly dating back between the 9th to 12th centuries AD, display a distinct style and a colour code which is predominantly ochre and green. Like the rest of India, religious diversity is very prominent in Kerala. The principal religions are Hinduism, Christianity and Islam. Jainism, Judaism, Sikhism, and Buddhism have smaller followings. The state’s historic ties with the rest of the world have resulted in the state having many famous temples, churches, and mosques. The Paradesi Synagogue of the Jews in Kochi is the oldest Jewish place of worship in the Commonwealth of Nations. Recognising the potential of tourism in the diversity of religious faiths, related festivals and structures, the tourism department launched a Pilgrimage tourism project. Bird Sanctuaries: Birds have always evoked the curiosity of man. Maybe the wish to fly is prime reason. The beauty, the way in which they make its nest, its ability to sense even the subtle changes in the nature and the nature of migration and their mating- all associated with birds are keenly watched by man. Bird sanctuaries are major attraction for tourists. Dr Salim Ali Bird Sanctuary is the most renowned bird sanctuary in the state. Started in 1983, the bird sanctuary located in Thattekkad in Ernakulam district was the first bird sanctuary of Kerala. Spread over an area of 25 sq km in the forests surrounded by the tributaries of the Periyar River. One can see a variety of migratory and resident bird species, including the rare Ceylon frogmouth and the rose-billed roller. Kumarakom

Bird Sanctuary is another important one. The Siberian storks migrate to Kumarakom every year. Pakshipathalam, situated 1740 mts above sea level, can be accessed only by trekking. Rare species of birds can be sighted from the watch tower of this bird sanctuary. Kadalundi Bird sanctuary is spread 092 medical tourism

over a cluster of islands in a scenic area surrounded by hillocks where the Kadalundi River flows into the Arabian Sea. The estuary at Kadalundi is a heaven for migratory birds. Over a hundered varieties of native birds and over 60 varieties of migratory birds flock here in large numbers.

Wildlife, Flora and Fauna: Most of Kerala, whose native habitat consists of wet evergreen rainforests at lower elevations and highland deciduous and semi-evergreen forests in the east, is subject to a humid tropical climate. However, significant variations in terrain and elevation

have resulted in a land whose biodiversity registers as among the world’s most significant. Most of Kerala’s biodiversity tracts of wilderness lie in the evergreen forests of its easternmost districts. There are also numerous protected conservation areas, including 1455.4 sq km of medical tourism 093

the vast Nilgiri Biosphere Reserve. In turn, the forests play host to such major fauna as Asian Elephant, Bengal Tiger, Leopard, Nilgiri Tahr and Grizzled Giant Squirrel. More remote preserves, including Silent Valley National Park in the Kundali Hills, harbor endangered species such

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as Lion-tailed Macaque, Indian Sloth Bear and Gaur. More common species include Indian Porcupine, Chital, Sambar, Gray Langur, Flying Squirrel, Swamp Lynx, Boar, a variety of catarrhine Old World monkey species, Gray Wolf, Common Palm Civet. Many reptiles, such as king cobra,

viper, python, various turtles and crocodiles are to be found in Kerala. Kerala’s avifauna include endemics like the Sri Lanka Frogmouth, Oriental Bay Owl, large frugivores like the Great Hornbill and Indian Grey Hornbill, as well as the more widespread birds such as Peafowl, Indian

Cormorant, Jungle and Hill Myna, Oriental Darter, Blackhooded Oriole, Greater Racket-tailed and Black Drongoes, bulbul, species of Kingfisher and Woodpecker, Jungle Fowl, Alexandrine Parakeet, and assorted ducks and migratory birds.

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Monsoon Tourism: The four month-long, copious monsoon and recurrent flurry make this land a perfect nursery for all living being. On account of this monsoon tourism is now being promoted in a big way in the state. The word monsoon imparts a festive spirit to the whole world. The smell of 096 medical tourism

the dry earth getting soaked elates you to an exotic experience. It becomes the best time to explore the virgin nature intact. A land which is very precious to God with a vast network of 44 rivers and its tributaries welcomes monsoon with much exuberance. Yes, Kerala eagerly

expects the sound of splashing waters after a long summer. The farmers exult in the drops of prosperity that shower a new beginning. It is the queer season which can refresh you completely. The God’s own country is blessed with a great season of monsoon that lasts for three months. You

will find the leaves get washed and they will smile with you. The aplomb air cools your body and mind. It is the season of great fun. Get wet in the dribs of rain and sail the paper boats in the water. Walk through drenched beaches and find merriment of getting wet. medical tourism 097

Plantation Tourism: The Western Ghats at an average altitude of 900 mtrs from the sea level, with a number of peaks well over 1,800 m in height and their slopes and valleys are known for its exotic spices like cardamom, pepper, cinnamon, and cash crops like tea, coffee and rubber. The 098 medical tourism

Midlands, lying between the mountains and the lowlands, is made up of undulating hills and valleys which are rich in cashew, areca nut, tapioca, banana, rice, sugarcane and vegetables of myriad varieties. These areas have now become hotspot of plantation tourism. Many of the

plantation estates are in the scenic locales of the Western Ghats. The breathtaking panoramas bring one to a world of wonder. Though plantations are the lands of leisure, it also imparts cognition about the cultivation and processing of these great crops. Idukki, Wayanad and

Kottayam are the major plantation centres in Kerala. The exotic smell of the spices elates to a heavenly ecstasy. Sense the spirit of eco-tourism and adventure tourism through the green plantations. Stay with nature, dine with nature and rejoice with nature. medical tourism 099

Things to be Kept in Mind Having the knowledge of the etiquette and the law of land will certainly be helpful for the tourists to enjoy the trip without facing any hardship. According to the law of the land, there will be heavy penalties including jail term for possessing or using narcotic drugs. To visit a wildlife sanctuary, prior permission has to be taken from the authority concerned before visiting a wildlife sanctuary. There is no limit to the amount of foreign currency that visitors can bring. Banks are open for transaction from 10:00 - 14:00 hrs on weekdays and from 10:00 - 12:00 hrs on Saturdays. Main hotels, restaurants and shopping centres honour major credit cards. Normally the tourist season begins in September and ends in May. But in the case those come to monsoon rejuvenation programmes, the preferred time is June to August. While travelling in the state, wearing cotton outfits is advisable. In the case of foreign tourists, it will be useful for them to keep things like hats, sunglasses and sunscreen lotion while touring the state. All standard restaurants in the state have varieties including Continental, Chinese, Indian and typical Kerala in their menu. Tap water is purified and safe to drink. Bottled water is also available. It is not advisable to drink water from slow moving streams, lakes or dams. Normally visitors to Kerala houses leave their footwear outside before entering the house. Demonstrating affection in public like hugging or kissing is not an accepted practice in Kerala. While going to temples the tourists should keep some of the main points in mind. Some temples do not permit entry to non-Hindus. Strict dress codes are followed in most of the temples. Footwear is banned inside the temple premises. Knowing the deference with the standard times of various countries with IST will also be helpful: (Hours fast (+), slow (-) on IST) USA: -10.30, Germany: - 4.30, Canada: - 10.30, France: 4.30, Australia: + 4.30, Spain: - 4.30, UAE: - 1.30, UK: - 5:30. In case of any emergency, a tourist can seek the help of various agencies by dialing the specific toll-free numbers.

find your hospitals

smooth functioning of the hospital is a team of highly dedicated personnel manning the various departments, thus fulfilling the hospital’s mission of providing service with sincerity and solicitude. AHRI, the first tertiary hospital project of Ananthapuri Hospitals Private Limited, is conceived and being implemented with the vision to create a better world where people can lead a healthier life in the new millennium. Founded and promoted by a team of Medical Professionals who are all rated quite eminent in their respective disciplines, AHRI aims to play a predominant role in the development of healthcare services in the world by setting new trends and bringing about changes cherished and earnestly sought by the society. With the kind of features they already have and are to have by its inception they are confident of achieving this avowed goal.

Ananthapuri Hospitals and Research Institute Chacka, NH Bypass Thiruvananthapuram - 695 024 Kerala, India Ph: +91 471 2579900, 2506565 Fax: +91 471 2506969 Email: Web:

Azeezia Group P.O. Meeyannoor, Kollam - 691 537 Kerala, India, Ph: +91 4743069200 Fax: +91 474 3069397 Email: Web:

Ananthapuri Hospitals and Research Institute (AHRI) at Kazhakuttam-Kovalam Bypass Road, about 3 km from Thiruvananthapuram Railway Station/ Thampanoor Bus Stand, 2 km from Thiruvananthapuram Airport, is a 500 bedded Tertiary care Hospital with an investment of 100 crores. The first phase of the Hospital with all major Departments has become functional from 1st July 2005. Combined with a state-of-the-art infrastructure Ananthapuri Hospitals & Research Institute has some of the most eminent doctors in the country - highly experienced, skilled and distinguished in their respective fields of expertise. Your healthcare needs are safe in their hands. Complementing them and paving the way for the

The Azeezia Group of Institutions, run by Podikunju Musaliar Memorial Charitable and Educational Trust is located in a picturesque environment at Kollam. The group includes the Azeezia Medical College Hospital, the Azeezia Institute of Medical Science and Research, the Azeezia College of Dental Science and Research and the Azeezia College of Nursing. There is also the Azeezia Ayurvedic and Panchakarma Centre. The Azeezia medical college Hospital is a 500 bedded tertiary care teaching hospital with multi specialty and super specialty disciplines including infectious diseases clinic, palliative clinic and super specialty dental clinic in addition to all the major disciplines. The emergency wing is well equipped with cardiac and Neuro Surgical Emergencies and Life Support Ambulance service. The hospital offers modern packages medical tourism 101

Baby Memorial Hospital Limited Kozhikode - 673 004 Kerala, India, Ph: +91 495 2777777 2723272, Fax: +91 495 2723484 Email: Web:

for comprehensive medical checkups. In a bid to offer community service apart from medical care the hospital undertakes camps and community based health literacy programmes to provide health information to people in the area. Excellence in academics, provided by highly qualified and committed faculty members, is provided in all these educational institutions. The latest technological developments are utilized in providing the e-library and multimedia theatre facilities. A programme is being implemented to provide special coaching for students of the 1st year MBBS class for developing an effective learning process. Training is also given to students who wish to appear for competitive examinations as well as for higher education. Faculty development is an important activity of the Medical Education Unit. The faculty and the students are encouraged to undertake research and development as well as consultancy work. Besides regular classes, the academic programme includes workshops, seminars, interactive sessions and hands on exercises. The teacher-as-a-guardian counseling scheme ensures a healthy teacher student relationship. There is tie-up with world class institutions that is eminently advantageous to the students. The links with prominent medical sciences generate valuable synergy between students and the corporate world. 102 medical tourism

Baby Memorial Hospital (BMH) Calicut was established in the year 1987 by Dr. K G Alexander in memory of his father Late K C Varghese fondly referred to as ‘Baby’, the eldest among the founders of Baby Marine Group of Companies. BMH made a modest beginning at Calicut, with a 52 bed hospital. The hospital was driven by a mission to meet the ever growing healthcare needs of the people in the region and provide world class healthcare to the masses at affordable cost. With the inauguration of the new super speciality block, on 17th September 2011 by our Honourable Chief Minister Sri Oommen Chandy, BMH is now an 800 bedded hospital with facilities matching international standards. The new super speciality block houses the BMH Heart Centre, BMH Institute of Oncology, BMH Institute of Neuro Sciences and state-of-the-art Radio Diagnosis & Imaging Dept. The infrastructure now boasts of 21 world class operation theatres, 18 ICUs with 210 critical care beds. The hospital’s over 40 medical and surgical departments is supported efficiently by a team of 200 doctors and over 1500 nursing, paramedical and admin staff. BMH’s relentless passion for upholding the best and highest standards in healthcare has earned it the NABH accreditation. And also as a testimony to its uncompromising quality management system and also genuine concern for the environment, BMH has been awarded with both ISO 9001:2008 and ISO 14001:2004 Certificates, thus making it the only hospital in India to obtain all these three recognitions. Honouring its commitment to the younger generation and with a purpose of fostering young talents, Post Graduate DNB courses for doctors was started in the year 2006 for six specialities under the National Board of

Exams. The Baby Memorial School of Nursing and the College of Nursing were established in 1995 & 2002 respectively. CIMAR Thykkavu Stop, NH 17, Cheranallore Edappally, Cochin - 682 034 Kerala, India, Ph: +91 484 4134444 Fax: +91 484 4134455 Email: Web: The biggest desire in the world is, perhaps, to have a child. However, not all are fortunate enough to be blessed with such an experience. At a time when infertility rates are on the rise in India, the need for effective treatment becomes all the more significant. Hospitals like CIMAR (Centre for Infertility Management and Assisted Reproduction) stand out in fulfilling this greatest desire. Dr. K.K. Gopinathan, Head of Department of OBG and Unit Director at CIMAR, Edappal and Cochin, worked in various government hospitals for around 13 years, before starting Edappal Hospitals as a 25-bed hospital in 1990 at Edappal in Malappuram District. In 1996, his dream of a centre exclusively for infertility treatment turned into reality in the

form of CIMAR hospital. CIMAR is the first IVF centre of northern Kerala Dr. K.K. Gopinathan’s years of experience, and a great team of doctors, gradually lead CIMAR to new heights. Dr. Gopinathan and his son Dr. Parasuram Gopinath, emphasize that efficient team work plays a vital role in the success story of CIMAR. Within a year of its launch, CIMAR was successful in producing the first ICSI (Intra Cytoplasmic Sperm Injection) baby of Kerala and the first recombinant FSH baby in India. For the first time in South India and the second time in the country, a healthy baby boy was born to a couple from Palakkad on 26th June 2001, with the help of PGD, which was available only in very few countries around the world at that time. Another milestone in the history of CIMAR was the conception and delivery of a baby by a 48 year old, postmenopausal woman, through the ICSI treatment, using her husband’s sperm and donor oocyte. CIMAR has always made an effort to bring all the latest developments in the world in the field of infertility and in December 2010, the first IMSI Baby of South India was born here. It is the second centre in India to have the equipment for IMSI. Its achievements and excellence have put CIMAR on the global map today. At present CIMAR has an advanced genetic laboratory with computerised automated medical tourism 103

Karyotyping and FISH facilities, which have further enhanced the Fetal Medicine Department. Dr. Gopinathan believes that his job is not done even after a baby is born and continues with total healthcare for the baby and the mother for a few months. Today, doctors from different hospitals seek assistance from CIMAR hospital for infertility treatment. Dr. Gopinathan has also trained many others in the field. For More Information: CIMAR, A Unit of Edappal Hospitals Pvt. Ltd., Edappal, Malappuram - 679 576, Ph: +91 494 2680755, 2680788, Email:, Web: Dr. Nair’s Hospital Asramam, Kollam - 691 002 Ph: +91 474 2766180 - 185 Email: Web: Dr.Nair ’s Hospital-one of the leading private Hospitals in Kollam is situated at Asramam, very close to the town and easily accessible from all over the district. This is a 300 bed ISO 9001-2008 certified Multi Speciality Hospital, started in 1968. The Hospital was started by Late Dr.K.P.Nair and late Smt.Lekshmikutty Amma and presently their son Dr.P.Mohan Nair, M.S is the Director and he is assisted by Mrs.Usha Mohan , Chief Executive officer. Dr.K.P.Nair was a famous surgeon, writer and a social reformer . Over the years the Hospital grew to include the departments of Aneasthesiology, Dermatology, Dentistry, ENT, Gastroenterology, Gyneacology,General Medicine, Neonatology Level-III, Nephrology, Dialysis, Orthopaedics, Ophthalmology, Paediatrics, Psychiatry, Plastic & Recostructive Surgery, Surgery & Urology. Each department is having one or more specialists of the respective field. In 2002 we started the Dr.Nair ’s Speciality Hospital, with the departments of Cardiology, Medical & Surgical Gasteroenterology, Neonatology Level – III, Neurology, Nephrology, Plastic & Reconstructive Surgery and Urology. Dr.Nair’s Hospital now holds a reputable position in providing better treatment 104 medical tourism

to the public while protecting the environment .As a part of our social commitment to the public and to follow the thoughts and social activities of Dr.K.P.Nair, a trust was formed in 1994 named Dr.K.P.Nair Foundation and takes care of educational needs of meritorious, economically backward students by providing scholarships. Dr.Nair ’s School of Nursing was started in 1994 with an intake of 40 students. The Nursing School is maintaining a good academic discipline and appreciable results all the years. Elite Mission Hospital P.O. Koorkenchery, Thrissur - 680 007 Kerala, India, Ph: +91 487 2436100 Fax: +91 487 2436167 Email: Web: Since 1979, Elite Mission Hospital has made quality healthcare more convenient for communities throughout Thrissur and central Kerala. Today, they continue to take pride in their commitment to you - bringing the latest medical advances closer to home. The hospital is a 350-beded community-owned hospital offering a wide range of both inpatient and outpatient care. Look around to find out more about taking care of yourself and your family - and how they can help. Elite Mission Hospital always put their Patients

Thrissur and second in Kerala. Its full complement of medical staff members represents a wide range of specialists, with many consultants being leaders in their fields. Elite is designed to provide state-of-the-art inpatient medical care with maximum efficiency in a patient-andvisitor-friendly environment. The Institution pursues excellence in providing quality medical treatment and service with state of the art facilities, by the teamwork of reputed health care specialists and dedicated staff.

First. The hospital understands that patients require appropriate specialized care and support during their time of treatment and Elite wants to ensure that their road to recovery is as smooth as possible. From its humble beginning as Elite Arogya Bhavan in 1979, with a 20-bed inpatient facility and just 2 departments, it zoomed to envious heights of eminence and growth and now looms large over the skyline of Thrissur with an imposing and magnificent edifice providing inpatient facility of 350 beds with 60 doctors and more than 300 paramedical and non-medical staff. Today, Elite mission Hospital is a reputed health care centre encompassing 350 beds with Hi-tech facilities. It ranks among the largest hospitals in Kerala and is widely recognized for the excellence in health consultants. Now the hospital has all departments with super specialty services. They pride themselves on tertiary patient care, and are well known in various clinical disciplines including Anesthesiology, Audiology, Cardiology, Dental surgery, Dermatology, ENT, Gastroenterology, Gastrointestinal surgery, General Medicine, General Surgery, Gynecology and Obstetrics, Microbiology, Nephrology, Neurology, Neurosurgery, Ophthalmology, Orthopedics, Pediatrics, Pathology, Physiotherapy, Plastic surgery, Psychiatry, Psychology, Radiology and Urology. They are the first ISO 9001-2008 certification hospital in allopathic medicine in

Ernakulam Medical Centre NH Bypass, P.O. Vennala Palarivattom, Kochi - 682 028 Kerala, India Ph: +91 484 2807101-109 Fax: +91 484 2805011 Email: Web: When it comes to emergencies, trauma care, severe burns or even an ambulance on call, one hospital comes to mind. The Ernakulam Medical Centre situated at Vennala, on the Ernakulam Bypass. A humble clinic that opened its doors to the public in 1985, today EMC has completed 25 years of exemplary existence and dedicated service. The intervening years have been a wonderful chronicle of humanitarian service and medical excellence rendered by EMC. Today, Ernakulam Medical Centre is a 300 bed multi specialty hospital that ranks among the premier medical institutions in the entire state. Since its inception, Ernakulam Medical Centre has maintained unswerving focus on evolving into a monument of pioneering medical treatment and practice. A highly specialized trauma center complete with a trauma ICU and nurse patient ratio of 1:1 and a super-specialized burns unit with state of the art machinery and advanced technical know-how are just some of the features of the hospital that bear witness to EMC’s commitment to provide superior medical facilities to every unfortunate victim of unforeseen tragedy. EMC is no medical tourism 105

stranger to path breaking medical advancements and has on its panel several eminent physicians and highly specialized surgeons, along with imported equipment and competent technical support. EMC has spearheaded innumerable intricate surgeries and pioneered several path breaking medical procedures including Hip ReSurfacing Arthroplasty for Arthritic patients below the age of 55. With over 15 full fledged and highly specialized departments including Gastroenterology, Orthopedics, Gynaecology, Pulmonology, Advanced Neonatal and Tertiary care, Accident and Trauma Care, Burns, Neurology and many more, Ernakulam Medical Centre has become an edifice of healing and hope for the people of Kochi. Indo-American Hospital ‘Brain & Spine Centre’ Chemmanakary Vaikom - 686 143, Kerala, India Ph: +91 4829 273281,273282,273283 9446083281, 9747553281 Email: Web: “I was born with nothing; I was educated by the people of Chemmanakary Village, and this is what I owe to them” - Dr. Kumar Bahuleyan. Once, Chemmanakary was a fishing hamlet swampy in the hinterland. In Vaikom thaluk unemployment 106 medical tourism

was high. There was no sanitation, potable drinking water or healthcare. Majority of the underprivileged inhabitants were caught in a vortex of poverty, starvation and deprivation. Survival was tough and escape from the quagmire was an impossible dream. Emotionally aroused Dr K Bahuleyan, MBBS (Madras), MD (USA), FACS, FRCS (Edinburgh), FRCS (Glasgow) was determined to ‘clean up the mess’ and in 1989 established a ‘Not-for-Profit’ charitable organization named “Bahuleyan Charitable Foundation” to bring the basic needs of healthcare and education to the village. The Bahuleyan Charitable Foundation, inspired by Dr Bahuleyan, built a small clinic at Chemmanakary for women and children in 1993. That clinic has now grown to the stature of Indo-American Hospital, Brain and Spine Centre which besides being a super specialty hospital also houses a general hospital with Physiotherapy, General medicine, Paediatrics, and ENT departments. A ‘Community Health Centre’ also provides free treatment to the locals. Indo-American Hospital, Brain and Spine Centre is a supreme blend of American Technology coupled with Indian Tradition of selfless service to Humanity. This Super Specialty Hospital provides all facilities as available in any of the finest hospitals in Europe or USA. The Hospital proffers world class diagnostic and curative facilities in Neurosurgery (Brain, Spine and Thoracic), Neurology, Neuro-Radiology, Physical Medicine and Rehabilitation, Neuro-Anaesthesiology, Head and Neck

Surgery, Clinical/Neuro Pathology and Orthopaedics. Some special services offered round the clock are admission of head / spinal injury patients, admission of stroke and emergency neuro cases, registration of medico-legal cases, 24-hours CT scan (spiral) facility, Blood-Bank facility and readily available ambulance at hospital campus. A Panel of eminent consultants in various specialities are available on call to attend to poly trauma cases. The Indo-American Hospital has launched its ‘City Health Centre’ at Ferry Road, Thevara, Kochi where all consultants of Brain and Spine Centre are available for consultation. The centre has state-of-the-art physiotherapy and rehabilitation centre, a modern multi-gymnasium and a wellness centre. The City Health Centre also has yoga, meditation and pranayama programmes to take care of the holistic wellness requirements of their patients and guests. The City Health Centre has recently added a state of the art Dental Care Centre and an Ayurvedic Centre to its facilities at Thevara. For more information: Indo-American Hospital City Health Centre, Dr. Gopinath Kartha Memorial building, Ferry Road, Behind Riviera Suites, Thevara, Kochi - 682 013, Kerala, India, Ph: +91 484 2663573, 9446565170, 9895673031, Email: Kerala Institute of Medical Sciences PB No.1, P.O. Anayara Trivandrum - 695 029 Ph: 0471 3041000, 2447575 Fax: 0471 2446535 Email: Web: KIMS is a 450-bed multi-specialty tertiary care hospital where a competent team of specialists and sophisticated technology come together to deliver high-quality medical aid. Launched in January 2002, KIMS has emerged as one of the leading centers of pioneering medical work, research and academics in South India with a global outreach. To reach out to the community and beyond. To make quality, world-class healthcare affordable and accessible. This is the commitment that defines every aspect of

the clinical care, research and education at the Kerala Institute of Medical Sciences (KIMS), Thiruvananthapuram. KIMS has invested immensely in the area of quality and safe patient care. KIMS in 2006 successfully completed both National Accreditation Board for Hospitals (NABH) and Australian Council on Healthcare Standards International (ACHSI) accreditation thus becoming the first hospital in India with both National & International accreditations. KIMS has been reaccredited by NABH and ACHSI in the year 2010. KIMS laboratory is accredited by National Accreditation Board for Testing and Calibration of Laboratories (NABL) and the blood bank accredited by NABH. KIMS International Patient Relations Department offers its patients from overseas world-class treatment, personalised attention and a comfortable stay. Air-conditioned deluxe rooms and suites with telephone, television and internet are available to the guests. The plush designer rooms on the Executive Floor offer luxury to their discerning patients. Some of their unique features are: a) Over 40 specialities backed by comprehensive, best-in-class technology and well-trained para-medical staff. b) Hi - end cardiac catheterization laboratory. c) Nine state-of the- art operation theatres. d) Advanced facilities for conducting open heart surgeries, cardiac bypass, valve replacement surgery and correction of Congenital Cardiac malformations. e) Dedicated intensive care units. f) Specially designed preventive health check up packages. g) NABL accredited laboratory services medical tourism 107

with state-of the art technology to ensure accurate and prompt reports. h) NABH Accredited Blood Bank facility. i) 64 slice CT scan and 1.5 Tesla MRI Scan System that provides outstanding image quality for precise diagnosis of various disorders. j) Round the clock emergency, laboratory, diagnostic and pharmacy services. k) Full fledged Ayurveda services offering rejuvenation therapy, massage and slimming program etc. Some of the Advanced Facilities provided are KIMS Pinnacle Comprehensive Cancer Centre, Nuclear Medicine with Gama Camera, Cardiology and Cardiovascular surgery, Orthopaedics and Joint Replacements, Neurology and Neuro surgery, Cosmetic Surgery, Cochlear Implant, Phonosurgery, Perinatology, Keyhole surgery, Sleep Lab facility etc. KJK Hospital Fertility Research and Gynaec Centre Nalanchira, Trivandrum, Kerala, India Ph: +91 471 2544080, 2544706 Fax: +91 471 2543926 Email: Web: KJK Hospital carried forward the mission to help infertile couples and to offer endoscopic surgical procedures, assisted conception and other modalities in infertility management. Highly qualified and experienced physicians and nurses lead our service. The earnest desire of our team is to improve the chances of the many childless couples to fulfill their dream of having a family. This by combining the best scientific and medical practices with highest level of care and consideration for each couple. The hospital is situated in Trivandrum, the capital city of Kerala, in a very quiet and relaxing atmosphere at Nalanchira, sufficiently away from the heart of the city and 3 miles from the railway station. Dr. K. Jayakrishnan MD, DGO, DNB, the pioneer in establishing the fertility centre has more than 5000 laparoscopy and hysteroscopy surgeries and more than 29 years of experience in treating infertile couples. The hospital combines research training and the very latest scientific development with the highest levels of patient care. It aims to set standards for the management of infertile couples all over the world. Provide the 108 medical tourism

highest quality treatment for infertile couples. Also provide the latest in medical science including hysteroscopic and laparoscopic surgery. Highly qualified and experienced physicians and nurses lead our service. High Patient Care, Treatment Overview, Treatment of Ovulation Disorders, IntraUterine Insemination, In-Vitro Fertilisation (IVF), Intracytoplasmic Sperm Injection (ICSI) , Sperm and Embryo Donation, Sperm Cryopreservation, Embryo Cryopreservation, Laboratory, Ultrasonography and Interventional Sonography, Laparos-copic and Hysteroscopic Surgery, Early Pregnancy Clinic & Color Doppler US Scan, Commitment to Teaching and Training etc. are some of the facilities offered by the hospital. Krishnendu Ayurveda Hospital Chingoli P.O, Karthikappally, Alappuzha Ph: +91 479 2486337, 2485588, 2485577 Email: Web: Ayurveda, the holistic healing system is divine with its age-old history. Down the centuries, this science of life has proved beyond doubts that it is pure and effective in bringing glory to life, beating diseases and other body disorders. This art of healing boosts up your energy level stamina and alleviates your stress and anxiety, thereby giving you a healthy mind in a

healthy body. Following the hallowed mantra of ayurveda, krishnendu is completely dedicated to propagate this authentic healing system and comes as a clear choice for treatment and rejuvenation programmes. Established in 1908 by late M.C.Kunjuraman vaidyan and developed by Vaidya Kala Nidhi R.Krishnan Vaidyan, Krishnendu has been rich in possessing wisdom of four generations with the grace of ayurveda to cure and refresh Nestled at picturesque and refreshing ambience, Krishnendu brings exclusive, holistic and personalized treatment programme for a host of diseases including Arthritis and spine disorders to restore optimal health and well being. In Krishnendu various combinations of ayurvedic therapies are advised after a detailed examination of the patient medical history at the initial consultation. Then the patients will receive an individualized module consisting of therapeutic massage, dietary counseling, body detoxification and rejuvenating treatment. All therapies are conducted under the supervision of professional ayurvedic physicians. As part of extended rejuvenation programme, Krishnendu’s packages include the five fold body purification or detoxification programme known as panchakarma and the renowned ayurvedic way of rejuvenation known as Kayakalpa.

Lakeshore Hospital & Research Centre Maradu, P.O. Nettoor, Kochi - 682 040 Ph: +91 484 2703951, Fax: +91 484 2701996 Email: Web: Initiated by a group of medical professionals as a new business model in advanced healthcare delivery, The Lakeshore Hospital & Research Centre Ltd., in Kochi, Kerala seems to have set a model for several such initiatives in India. In the short span of its existence Lakeshore has achieved much more than its original mission of bringing world class health care to the people of Kerala at affordable cost. The impact of Lakeshore was so much that people from the rest of the country and the non-resident Indian communities also have accepted this institution as a centre of excellence in healthcare. With its extremely talented medical staff and world class infrastructure it was no surprise to see overseas patients from several countries frequenting them to avail high end treatments like cardiac surgeries, joint replacements, keyhole abdominal surgeries, pinhole neuro surgeries, advanced endoscopic treatments and even transplant surgeries. For the aspiring medical medical tourism 109

value travelers, Lakeshore Hospital & Research Centre offers the best eco-friendly experience of high end treatments at possibly the lowest rates anywhere in the world. To add to this, the celebrated Kerala hospitality and the humane touch of the Nightingales of Kerala gives you an unparalleled experience of “Medical Tourism” here. Experiences of numerous patients from around the globe bear the testimony to this fact. This NABH accredited institution is already a landmark in the fast improving healthcare scenario of Kerala. Malabar Hospitals Eranhipalam, Calicut-20, Kerala, India Tel: 0495 2376822, 2376823 Fax: 0495 2375347 Malabar Hospitals had its inception as a Urology centre in 1992 under the leadership of Dr PA Lalitha, Dr.V.N.Moni along with the valuable participation of Dr.Sreedharanunni and T.K Unnikrishnan. Today it has grown into a full fledged multi speciality hospital with the capacity for 100 inpatient beds. Malabar Hospitals is well-equipped with most modern set up, technology and equipments. They have a strong work ethics inside their organisation where they work on the Moto- ‘Care Concern Commitment’. They do extensive marketing on social networking sites like Facebook, Twitter etc. for the promotional activities of the hospital. The hospital is famous for its Urology and Gynecology divisions. But all other major departments also function here. A franchise unit of the hospital will soon start functioning at Pantheerikkara village in Perambra near Calicut district which will be a satellite clinic concept. As a first step in the field of medical education, the hospital has started 1 year courses in Genito Urinary Surgical Care and Panchakarma Therapy in collaboration with IGNOU & OLEENA, a community college. The hospital undertakes many charitable services and has started ‘Angel Charitable Trust’ for doing free treatment for patients who can’t afford

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to pay. Mr Basanth, CEO & Executive Director of Malabar Hospitals is giving big importance to IT within the running of the hospital. The popularity and acceptance of Dr.V.N Moni and Dr. P.A Lalitha among public is the success behind the hospital. Dr.Mili Moni, wife of Mr Basanth is a leading Urogynecologist and laparoscopic surgeon in Calicut working in the department of Gynecology. Dr Mili and Mr Basanth who have taken over the management from Dr Lalitha and Dr Moni are in the process of taking Malabar Hospitals to greater heights. Malabar Institute of Medical Sciences Ltd. Mini By-pass Road, P.O. Govindapuram Calicut - 673 016, Kerala, India Ph: +91 495 2744000 Fax: +91 495 2741329 Email: Web: The region of Malabar, south west India, has now secured a prominent position in the healthcare landscape of the world, thanks to Malabar Institute of Medical Sciences

Ltd. (MIMS), offering the finest referral tertiary healthcare in North Kerala. Tucked away from the noisy busy city, MIMS combines the advantage of serene environment, world class secondary and tertiary healthcare facilities at affordable costs. MIMS has set world class standards in medical expertise, nursing care and diagnostic services, with over 40 disciplines supported by highly experienced healthcare professionals with most modern medical equipments. The hospital continuously updates clinical and other programmes in line with the challenges posed by ever-evolving technology, meeting the changing needs of the society. The MIMS Hospitals at Calicut and Kottakkal under the Chairmanship of Dr. Azad Moopen, a doctor turned entrepreneur from Kerala, is also the founder of Dr. Moopen’s Group which is a leading healthcare conglomerate in the Middle East and India. His endeavours brought quality healthcare at an affordable cost closer to the people, delivered with care and compassion. MIMS

has set up an exclusive International Desk that offers a single window arrangement for foreign national patients. This includes pre hospital pre operative screening at the country of residence, visa liaising, flight ticket, proposed management cost to the whole package etc. Some of the salient features of this programme are Exclusive Floor for International patients, Multi linguistic Guest Relation Executives, Wi-Fi internet connection, Individual patient attention by the Guest Assistants, Transportation assistance in Calicut, Sight seeing programmes on request, Assistance for VISA registration and other formalities, High quality food with hygienic environment etc. The other Support Facilities are 14 well equipped Operation Theatres, State-of-the-art medical equipments (helical CT scanner, Two Cardiac Catheterization labs with latest facilities like IVUS and FFR), Fully automatic biochemistry analyzer, Video endoscopes, SECT CT & GAMMA Camera, Linear Accelerator, Excellent facility for providing emergency and trauma care of level 4 status for various emergencies (heart attack, road traffic accidents, snake bites, burn injuries, internal bleeding etc), One among the few IT enabled hospitals in India which maintains 100% electronic medical records, Blood bank with component separation facility, 24 hours Pharmacy facility, World standard CSSD department that assures zero rate nosocomial infection, MIMS has one of the best and most effective programs in disposal and treatment of hospital waste with state-of-the-art Sewage Treatment Plant, Well-designed and well-organized Clinical Laboratory with state-of-the-art equipments with a team of highly competent doctors and technologists, Other clinical supporting departments (Internal Medicine, Pediatrics, General Surgery, Ophthalmology, Dental etc), MIMS Quality Assurance Department etc. MIMS Kottakkal: MIMS corporate philosophy makes it imperative to share knowledge and expertise for the benefit of neighbourhood communities. As a step in the direction MIMS setup its first of the many satellite hospitals at Kottakkal, Malappuram.

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Medical Trust Hospital M.G. Road, Kochi - 682 016 Kerala, India Ph: +91 484 2358001, Fax: +91 484 2358031 Email: Web: Kerala has always been a choice for wellness seekers, traders, tourists and travelers from across the globe. And more often than not, the gateway has been Kochi, today a preferred healthcare destination. Medical Trust Hospital situated in Ernakulam (Kochi), the business hub of Kerala, is one of the most respected multi-specialty hospitals in the region. Pioneer in providing specialized medical care to the people of Kerala, Medical Trust Hospital is synonymous with excellent medical expertise and compassionate care. It has been one of the most ‘referred to’ tertiary care hospitals since 1973. Founded by Late Dr. P. A. Verghese, Medical Trust Hospital now is a 750-bed NABH accredited integrated health care referral centre offering services in primary, secondary and tertiary fields of medical sciences. The hospital has pioneered the healthcare for Cardiac Transplantation, Multi Organ Transplantation, Cadaver Kidney Transplantation and Reimplantation of severed limbs. It is known for its expertise in Plastic Cosmetic & Micro vascular Surgery and Oral, Maxillofacial & Dental Surgery. It is widely recognized to be one of the best centers for poly trauma care. Victims of accidents, natural disasters and manmade disasters often find their way to the hospital from all over the State. Many public and private sector concerns also utilize the exemplary facilities at the hospital to ensure health for their employees and families. Established to provide specialized treatment hitherto unavailable in the region to the populace at a lesser cost, the hospital today has grown in size, specializations provided and standards maintained. It has evolved to become a centre that meets 112 medical tourism

global standards and caters to International Patients from as far as United States of America, Canada, United Kingdom, Germany, Switzerland, Netherlands, Poland, Italy, Belgium, United Arab Emirates, Israel, South Africa, Maldives, Sri Lanka, Philippines and Australia. An extension of this service is the Help Desk at Cochin International Airport which guarantees timely care for the travelers. The hospital has been the authorized medical care provider catering to the health care needs of travelers of the luxury cruise liners visiting Cochin for over two decades. With many firsts to its credit, Medical Trust Hospital is the trusted centre for sports medicine providing support to all the sporting events in and around Cochin. The hospital was chosen to be the Official healthcare provider for prestigious sporting events like International cricket matches at Kochi and Volvo Ocean Race- stopover Kochi. In all these events the services provided by the hospital were highly appreciated by organizers and the sports persons, according to whom the facilities were at par with the best centers across the world. Some of the available Value Added Patient Services in the Hospital are International quality healthcare at affordable costs,

World-class ambience and hospitable people, Personalized treatment & care, Single-point contact facility, Total care (medical and non-medical) from the time you arrive till the time you leave, Travel & stay assistance (to/ fro travel, accommodation, local sightseeing etc), Customized F&B options, Multi-lingual assistance, All major credit cards / currencies accepted etc. As part of continually evolving as a premier healthcare provider, the hospital gives impetus to education and research. It is recognized for Post Graduate Medical courses and other paramedical courses. Future sees Medical Trust Hospital expanding further with a World-class Healthcare Complex envisaged to have a holistic approach to health. Medical Trust Hospital remains committed to its vision of compassionate patient centered care. Providing better healthcare and ensuring medical excellence to a growing Kochi is a mammoth job. But the city is prepared to take this challenge head on with Medical Trust Hospital. Mother Hospital P.O. Pullazhi, Olari Thrissur - 680 012 Ph: +91 487 2434100 Fax: +91 487 2361097 Email: Web: Mother Hospital - Twenty Years of Noble Service The motto and basic philosophy of the Founder Directors, the NRI couple, Dr M Ali and Dr Aysha Ali was to have a super speciality hospital which should be a centre of Medical excellence with all modern amenities and equipments and at the same time it should serve the basic needs of the common people at affordable cost. The hospital was inaugurated on the 19th December 1991 by the then Chief Minister Sri K Karunakaran. Built in 10 acres of Land at Olarikara in a quiet picturesque location around 3 Kms away from the dust and din of the busy Thrissur town, the hospital offers the full range and sophistication

of modern medicine. From its humble beginning in 1991 with 15 doctors, 7 departments, 70 Para-Medical personnel and 100 beds, we have now 70 doctors, 30 departments and over 400 staff members with 350 beds, work in total cohesion to cater for every need of the patients. Under the formidable spirit of entrepreneurship and commitment of the director, Dr Abdul Hakkim, Mother Hospital is on the fast track for modernization. All departments are replete with state-of-the- art sophisticated equipments with constant updating keeps them abreast of the latest technological advances in this field. The Mother Hospital has Super Speciality facility in Cardiology, Neurology, Nephrology, Gastroenterology, Urology, Gynecology, Maternal foetal medicine, Reproductive medicine, Rheumatology, Pediatric Surgery & Neonatology Services. The hospital also has a very active Toxicology unit taking care of poisoning, offering comprehensive care by department of medicine/nephrology and psychiatry. The hospital offer quality medical treatment in Anesthesiology and critical care, Dental, Dermatology, Clinical Psychology, Medicine, Microbiology, Ophthalmology, Orthopedics, Pediatrics, Physical Medicine and Rehabilitation, medical tourism 113

Psychiatry, Radiology and Urology. An Ayurvedic medicine wing and Panchakarma theatre & Homeopathy unit support the rendering of complete health care to patients under one roof. Mother Hospital improves their full-fledged healthcare related service to the community with the help of specialized clinics, emergency support systems, pharmacies and professional educational institutions. The Mother Hospital Academy was instituted with a clear vision of taking the Multispeciality hospital into the field of Academics. Mother College of Nursing, affiliated to University of Calicut, offers B.Sc/ M Sc Nursing Courses, A school of Nursing approved by INC for Diploma in GNM (Nursing), School of Paramedical Sciences offers DMLT studies approved by the Government of India. Mother Hospital is an accredited centre for Dip.NB programme in Obst & Gynaec, Pediatric. In their mission to the service of the poor, the Hospital conducts regular Free General Medical Camps at rural and urban areas giving free treatment and medicine. They extend maximum effort and cooperation for all the Health promotion activities introduced by various Government agencies. Moulana Hospital PB No. 31, Ootty Road Perinthalmanna - 679 322 Kerala, India Ph: +91 4933 300600 Fax: +91 4933 228011 Email: Web: An emerging city Perinthalmanna, located in Coimbatore Calicut National Highway is easily accessible either by rail or road. The city is enveloped by Palakkad in the East, Calicut in the West, Thrissur in the South and Gudallore in the North and these places are equally 70-80 kilometers away from Perinthalmanna. Situated in the heart of the city Moulana Hospital was blessed by the holy hands of Panakkad Shihab Thangal on 31st August 1990. From a 114 medical tourism

humble beginning of 150 beds in a 2 storied building Moulana Hospital comes forth as a super multi-specialty referral center with 500 beds with most modern facilities for better treatment with highly skilled physicians. With 2 decades of charitable activities Moulana achieved remarkable place among the premier medical institutions in the Northern Kerala and is committed to provide a patient-centered healthcare. Their Cardiology, Cardio Thoracic Surgery, Neurology, Neuro Surgery, Nephrology, Urology, Gastroenterology, Pulmonology, Endocrinology departments are recognized as centers of excellence and the hospital is furnished with highly skilled and experienced specialists, many of whom are renowned in their fields of specialization. The fully equipped cardiology department performed more than 1000 cardiac surgeries within last 4 years at very low cost. The Infertility Center offers low cost IVF/ICSI infertility treatment services with high success rate. Moulana Hospital is recognized as the top institute in Kerala where most key-hole surgeries are done and the only institute where laparoscopic bariatric surgery is performed for morbid obesity and diabetes under the guidance of Dr Mohammed Ismail, pioneer laparoscopic and bariatric surgeon in the country. Effective treatment to patients with visual disabilities by devoid of

specs using Lasik Lazer technology is done in Moulana. The Orthopaedic Surgery Department regularly performs special orthopaedic procedures such as knee replacement, hip replacement, arthroscopic and sports surgeries, spine surgery etc. The fully equipped state-of-the-art technology and world class medical team provide a quality Neuro Surgery Trauma Care Center. A full time dialysis center, a renal transplant center, the only center in Malabar with the facility of balloon treatment for excess hemorrhage in women without removing the uterus, an institute where stapler treatment for piles is done with utmost skill, one of the rare institutes where cancer affected breasts are removed and reconstructed, ESWL facility to crush kidney stone without surgery, full fledged Endocrine Laboratory to cater the supportive diagnosis in the field of Endocrinology etc are the most attractive features of Moulana. Besides the charity treatment, Moulana also conducts awareness classes regarding prevention of different diseases. Free consultation clinic for poor people conducted every Friday in the Hospital testifies the dedication to social obligation. Moulana grows day by the prayers of those who were treated freely at this center and those who got their eye sight back by the free eye treatment camps. Muthoot HealthCare College Road, Kozhencherry Pathanamthitta - 689 641 Kerala, India Ph: +91 468 2314000, 2312491 Fax: +91 468 2214427 Email: Web: “Pursuit of Excellence� is not just a motto but a practice that is strictly adhered to in everything undertaken by those who are behind Muthoot Healthcare. It was in 1988 that Late Dr. George Kurien MRCP founded the Muthoot Medical Centre, Kozhencherry with a vision of providing the very

best healthcare to a rural community in a financially responsible manner. From this noble seed grew the ever widening network of healthcare provided under the name Muthoot Healthcare. Two multispecialty hospitals, a primary healthcare clinic, 14 diagnostic centres, an education unit with colleges and schools of nursing and allied health sciences, a management college and the Muthoot M George Memorial Foundation are heralding a new era in medical care under the dynamic leadership of the Executive Director, Dr.Georgie Kurien Muthoot, MRCGP. Today Muthoot Medical Centre, Kozhencherry has grown far beyond the vision of its founder of catering to the medical needs of Central Travancore. It is now an ISO 9001:2008 certified multispecialty hospital with 300 beds. All important specialty and super specialty medical services are available here. NABH accreditation will soon be accorded to this hospital which will make it the first to get this in the rural sector. The best and the most advanced equipments and the most dedicated team of doctors and para medical staff is the secret behind this success and acceptance. Muthoot Medical Centre, Pathanamthitta was opened in 2003. Within a short span of time this institution has come to be respected and accepted by the people here. The Department of Orthopaedics is the first to medical tourism 115

become a centre of excellence. Muthoot Heart Care with a new Cathlab adds to the efficiency of the department of Cardiology. MMA Hospital, Chittar is the peripheral primary healthcare centre, attached to it to enhance the healthcare provided to the rural community. Muthoot Diagnostics has 14 laboratories and scanning centres offering all diagnostic services in the most reliable manner. External QA Programme of CMC Vellore assures the dependability of service. The Muthoot Schools of Nursing at Kozhencherry and Pathanamthitta have been recognized by Kerala Nursing Council and Indian Nursing Council. The College of nursing is affiliated to the Mahathma Gandhi University. Major allied healthcare courses like MLT, MIT and MBA through Sikkim Manipal University, IGNOU and BSS are offered at the Muthoot College of Allied Health Sciences and Management. Charitable services like medical treatment for the underprivileged and help for the marriage of the daughters of widows make the Muthoot M George Memorial Foundation a beacon of hope in a competitive world of healthcare services. National Hospital Indira Gandhi Road Calicut - 673 001 Kerala, India Ph: +91 495 2723061-66 Fax: +91 495 2720466 Email: Web: National Hospital, being in the path of compassionate and excellent patient care for the past four Decades has put new benchmarks in professional healthcare by extending its uncomparable service delivery to the public of all classes. The legacy of Nurturing Health stems from pillars of National Philosophy Experience, Expertise, Excellence and Commitments. By consistently investing in Technology, infrastructure and quality manpower at par with global standards, National Hospital has today, 116 medical tourism

transformed into one of the best healthcare centres in South India. National Hospital, with its state-of-the-art infrastructure and dedicated team of medical professionals, provides super specialty care in Cardiology/ Cardiac Surgery, Orthopeadics, Paediatrics/ Neonatology, Gastro Intestinal Sciences, Neurology, Minimal Access Surgery and Women’s health by passionately following and maintaining quality systems, international standards in areas of clinical care, safe environment, medication safety, respect for patient rights and privacy. National Hospital has been synonymous to world class health care delivered at affordable cost of the masses. On its thrust to provide the complete and best standards of patient care, we pride trying constantly to be on the cutting edge and going extra miles to stay relevant and revolutionary. NIMS Medicity Aralumloodu, Neyyattinkara Thiruvananthapuram - 695 123 Kerala, India Ph: +91 471 2223544, 2223542 Fax: +91 471 2225154 Email: Web: Spread across a vast strip of 24 acres of scenic green land in Trivandrum with a peaceful ambience congenial to

Prasanthi Hi-Tech Hospital Court Road, Manjeri- 676 121 Malappuram, Kerala Ph: +91 483 2769500 (12 Lines) Fax: +91 483 2769513 Email: Web:

healing, Noorul Islam Institute of Medical Sciences (NIMS) Medicity is the first venture of Noorul Islam Educational Trust in the healthcare sector. With the mission of imparting healthcare to all, irrespective of wealth, NIMS has been introducing various projects and schemes to make treatments accessible even to the poorest in the society. Under the astute guidance of its Chairman Dr. Majeed Khan and the vibrant leadership of its Managing Director Mr. Faizal Khan, NIMS is aiming more laurels in the healthcare sector. With the invaluable services of 40 speciality departments and 140 consultants, it offers full fledged and round the clock healthcare assistance to the patients. Cardiology, Nephrology, Neurology, Gynaecology, Paediatrics, ENT, Ophthalmology, Urology, Pain and Palliative, General Medicine, Orthopedic, General Surgery, Paediatric Surgery, Radiology, Gastroenterology, Diabetology, Neuro Surgery, Anesthesia, Dermatology, Cardio Vascular Surgery etc. are some of the main departments. Realizing the potential of health tourism, the hospital has made tie-ups with various reputed resorts in Kerala to offer the patients and the bystanders a chance to enjoy the beauty of Kerala once they complete the treatment. The speciality pay ward in the hospital, Andreas Gruentzig Memorial Block - (AG block), is delicately built to meet the comfort needs of international patients.

The corporate hospital sector in India now facilitates Medical Tourism, which can be broadly defined as provision of ‘cost effective’ private medical care in collaboration with the tourism industry for patients needing surgical and other forms of specialized treatment. It is a joint venture by the medical and tourism sector. Fun and relaxation are mixed together with wellness and healthcare. Get away from your daily routine and come into a varied peaceful surrounding! Enjoy being close to the beach and the mountains at the same time receive medical attention that will help you improve your life in terms of health and general well being. Many people from the developed world come to India for the rejuvenation promised by yoga and Ayurvedic massage, but few consider it a destination for hip replacement or brain surgery. But now, a nice mix of top-class medical expertise at attractive prices is helping a growing number of foreign patients to consider India as a world-class center for health and well being. The rapidly expanding Indian corporate hospital sector, high quality expertise of medical professionals, backed by the fast improving equipment and nursing facilities, and above all, the cost-effectiveness of the packages have led to India becoming a preferred medical destination. Prasanthi hospital is well-equipped with the following facilities with reasonable rate including full body check up, Dental check up, Eye checkup and Diet consultation. Special features like Spirometry, Stress & Lifestyle management (obesity clinic, diabetes, foot care clinic) are also equipped in one roof. Advanced dental care with well equipped dental surgery department like Oral Maxillofacial trauma & fracture management and medical tourism 117

Orthognathic Surgery is also one among the specialties. Our Orthopedic Center for management of musculoskeletal disorders, Joint replacements, trauma, ACL reconstruction, Total Knee & Hip, Arthroscopic surgeries and Spine surgeries is headed by experienced ortho surgeons. The dialysis unit is equipped with state of the art Fresenious make machines. Other specialties include Gynecology and Obstetrics, Laparoscopic Surgeries, Plastic Surgeries Etc. The Laboratory services include Biochemistry, Hematology, Microbiology, and Pathology and transfusion medicine. All medical investigations are conducted on the latest, technologically advance diagnostic equipment; stringent quality assurance exercises ensure reliable and high quality test results. Samad IVF Hospital Pattoor, Trivandrum - 695 035 Ph: +91 471 2451926, 2474203 Fax: +91 471 2574045 Clinics also at Attingal, Kollam & Kochi Email: Web: International Telemedicine Connectivity IP: (TVM), (Kochi) Every married couple desires to fulfill their dream of a family. All are not successful in their endeavors. It is for those childless couples who feel they need help and support in their journey for a family that Samad IVF 118 medical tourism

Hospitals are set up. Dr. Sathy Pillai’s Samad IVF Hospitals is a chain of super specialty hospitals for infertility and Assisted Reproductive Technology Centre (ART) in Kerala. Samad IVF Hospital services are available at Attingal, Kollam, Kochi and Trivandrum. Samad IVF Hospital is the first IVF Hospital in South Kerala. It is the first ISO 90012000 certified IVF Hospital in Kerala. It is also India’s first NABH Certified IVF Hospital. Dr. Sathy M Pillai, MD, DGO is the Chief Medical Officer and an infertility specialist with more than thirty years experience to her credit. Samad IVF Hospital has been setup so as to give all treatments for male and female infertility under one roof. Among the sophisticated state of art techniques and equipments manned by qualified, trained and experienced infertility specialist and embryologists the following is worth mentioning: Andrology Lab, Genetic Lab, Hormone Estimation Lab, IVF/ART Lab and OT, Video endoscopy surgery, 3D/4D Colour Doppler Sonography, Cryobanking & Donor programme and Clean lab set up. Samad IVF Hospital also has a separate section for Telemedicine and traditional treatment under Ayurveda for infertility rejuvenation and post partum recuperation. Among the thousands of IVF/ICSI births in their hospitals the following are Land Mark Achievements: South Kerala’s First Test tube baby in 2000, South Kerala’s First Blastocyst Test tube baby in 2001, South India’s oldest post menopausal delivery (at 56 years) through IVF/ICSI in 2002, Primary Amenorrhea/ ovum donation test tube baby in 2002, World’s third oldest post menopausal delivery (at 62 yrs) in 2004, Kerala’s first baby through surrogacy in 2005. Among the other notable features of Samad IVF Hospital, Trivandrum are: Federation of Obstetrics and Gynecologists Society of India (FOGSI) recognized training center in Kerala, Indian Society for Assisted Reproduction (ISAR) recognized Hospital for implementing good medical practice recommendations, Research in Human Reproduction (in collaboration with) Rajiv Gandhi Center for Biotechnology and Sree Chitra Tirunal Institute of Medical Sciences and Technology, Stem

cell Therapy & Umbilical Cord Blood Banking, Corporate Social Responsibility activities in Health Care awareness, Health Education, Health Counseling and Community Research services through Samad Medical and Allied Research Trust. In short Samad IVF Hospitals is known for Reproductive Technology with Care at all their centers which have resulted in thousands of Childless Couples emerging in happy parents. For more information: Attingal - Samad IVF Hospital, Near KSRTC Bus Stand, Attingal - 695 101, Ph: +91 470 2624611. Kollam - Samad IVF Hospital, Kaval, Thangassery, Kollam - 691 007, Ph: +91 474 2798706. Kochi Samad IVF Telemedicine Centre, 2nd Floor, Mariyam Tower, Kathrukadavu Jn, Kochi - 682 017, Ph: +91 9349440111, International Telemedicine Connectivity IP:, Email:,, SUT Group of Hospitals Admin Office: SUT Hospital Pattom, Trivandrum - 695 004 Ph: +91 471 4077777 Fax: +91 471 2444304 Email: Web: Sree Uthradom Thirunal (SUT) Hospital, founded in the year 1987, has gained reputation for its outstanding services in the field of healthcare. The first multi-speciality hospital in Kerala, SUT offers dedicated medical and

surgical treatments with 24 X 7 emergency services. Furnished with state-of-the-art facilities, SUT Hospital provides quality medical care in a warm and responsive environment. The consultants and the staff in every department are well-trained and experienced to offer the patients world-class services. The hospitals functioning under the group include: SUT Hospital - Pattom, Thiruvananthapuram, SUT Royal Hospital - Kochulloor, Thiruvananthapuram and SUT Airport Clinic - International Airport, Thiruvananthapuram. The contributions of SUT Hospital in various fields of specialisation especially Cardiology, Cardiac Surgery, Orthopaedics, Neuro Surgery and ENT are many. The first private hospital in Kerala to perform Open Heart Surgery and start a Cardiac Catheterization Lab, SUT Hospital has been credited with introducing many advanced techniques and procedures in the medical history of Kerala such as Balloon Mitral Valvuloplasty and Bypass Surgery on beating heart. The hospital retains the longest and the best safety record in Elective Open Heart Surgery including Coronary Bypass Surgery. The latest venture of the Group, SUT Royal Hospital is named after Sree Uthram Thirunal Maharaja, the younger brother of the well-known Swathi Thirunal Maharaja. The hospital has been set up with the latest in diagnostic and treatment facilities and well-equipped inpatient accommodation and operation theatres. This hospital offers Super Speciality Services and world class diagnostic and therapeutic facilities in Interventional Cardiology, Cardiac Surgery, Complex Vascular Surgery, Minimally Invasive Surgery, Surgical Oncology, Gastroenterology Surgery, Neuro Surgery, Advanced Orthopaedics, Radiation Oncology, Plastic Surgery and ENT Laser Surgery. Each of these departments is backed by the expertise and long track record of SUT Hospital, making it a facility of International standards. The diagnostic facilities here are of cutting edge technology, making diagnosis easier and reliable. The SUT Group also manages the Institutions namely SUT Institute of Oncology, Dr. K.N. Pai Heart medical tourism 119

Foundation (Charitable Trust), SUT School of Nursing and SUT Preventive Clinics. For more information: SUT Hospital, Pattom, Trivandrum, Kerala, India (For all Medical and Surgical Emergencies), Ph: 0471 4077777, Fax: 0471 2444304. SUT Royal Hospital, Kochulloor, Trivandrum, Kerala, India (For all Complex Super Speciality Procedures), Ph: 0471 4177777, Fax: 4177741, Email:, Web: The Arya Vaidya Pharmacy (Coimbatore)Ltd. Corporate Office 42, Perumal Koil Street Ramanathapuram P.O Coimbatore – 641 045 Ph: +91 422 2315412, 4322999 Email: Web: The World Health Organization points at dramatic changes in the health needs of the world community. One significant reason for the same is the threat of noncommunicable diseases like diabetes and other life style disorders. The inability of any medical science to singularly resolve such chronic ailments is an accepted fact. There comes the relevance of authentic ayurveda care. In the wake of current global demand there is a phenomenal increase in the number of ayurveda centers offering quality treatments for the needy. Among them are the few centers 120 medical tourism

set up the Arya Vaidya Pharmacy in various parts of the country as temples of Healing. The Arya Vaidya Pharmacy (AVP) is a pioneer traditional institution with its activities spread in the production, education, research and clinical services in the field of Ayurveda. Established in the year 1943, this institution has become the hub of many national and international programs, all serving as milestones in the history of Ayurveda. The main clinical wing of The Arya Vaidya Pharmacy (AVP) was started in the year 1957 and is now known as The Arya Vaidya Chikitsalayam & Research Institute (AVC). It is the main hospital campus of AVP. This Chikitsalayam situated in the heart of Coimbatore City, in Tamilnadu, South India is at present a 120 bed ayurveda hospital. AVC offers classical Ayurvedic treatments for wide range ailments. This Chikitsalayam is one of the first Ayurvedic hospitals to become ISO 9001:2008 certified for its compliance with international quality standards. The first ever clinical research project to scientifically evaluate Ayurveda outside the US, funded by the National Institutes of Health, USA was conducted in this hospital. This was in recognition of the first ever clinical research in collaboration with World Health Organisation (WHO) and Indian Council of Medical Research (ICMR) conducted here in the late 70s, on efficacy of ayurvedic treatment in rheumatoid arthritis. It was acclaimed as the ‘Mayo Clinic of Ayurveda’ by the Washington Post. The Ayurveda hospital

has different categories of accommodation including executive cottage, deluxe cottages, deluxe suites, deluxe rooms and regular rooms and can accommodate up to 120 patients. Preferred accommodation should be booked in advance to ensure availability. The hospital provides classical Panchakarma and traditional Kerala Treatments based on the assessment by the Physician. The campus is a green patch located within Coimbatore city and has a unique Dhanwantari Temple as the center focus. Patients come from world over for authentic Ayurveda care. Specialized ayurveda care is offered for ano – rectal diseases like piles and fistula and for eye diseases. There are two more hospital campuses under AVP, in Coimbatore. Arya Vaidyan P.V. Ramavarier Birth Centennial Ayurveda Hospital and Training Academy, is one among them located at the foot hills of Western Ghats in a serene, unpolluted and picturesque environment. Saranya Ayurveda Hospital, the third one, is located off the National Highway to Kerala. This is yet another effort of AVP to provide quality Ayurveda care for the body and mind in a unique setting and can accommodate 50 patients now. AVP Majlis Ayurvedic Health Park, located in Thrissur Kerala, is a state-of-the-art Ayurvedic Health center at Majlis Ayurvedic Health Park. The Rejuvenation packages offered here are in tune with the uniqueness of your body and mind, prevent ailments, improve overall health and invigorate your senses for a better life. Feel ‘home away from home’ at the cottages in our resort. The posh cottages are at par with international standards with a well balanced architecture and an aesthetic design. AVP has provided in-patient facilities in other places inside and outside kerala. In each of these places patients can avail expert medical attention, quality products manufactured at the GMP certified factory located at Kanjikode and genuine treatments. These centers can be called as “temples” because of the holism in practice and are sought after by those look for physical well-being and beyond. Walk in to any one of these centers…today.

find your hospitals alappuzha Ahalia Foundation Eye Hospital Park Junction, Kayamkulam - 690 502 Ph: 0479 2449715 Email: Web: Central Travancore Specialist Hospital Chengannur, Alappuzha - 689 121 Ph: 0479 2453125 Century Hospital Mulakuzha, Chengannur Alappuzha - 689 505 Ph: 0479 2469469, 2468710 Web: Deepa Hospital Haripad, Alappuzha - 690 514 Ph: 0479 2413054 Ebenzeer Hospital Kayamkulam Alappuzha, Ph: 0479 2442102 Huda Trust Hospital Kumarapuram P.O Haripad - 690 514 Ph: 0479 2412005 Josco Multi-Speciality Hospital Edappon, Josco Jn Pandalam - 689 501 Ph: 0479 2374982 Kinder Wimen’s Hospital & Fertility Centre Pvt. Ltd Maruthorvattom Temple Road Cherthala-688 539 Tel: 0478 2821555 Email: Web: 122 medical tourism

Krishnendu Ayurveda Hospital Chingoli P.O, Karthikappally, Alappuzha Ph: +91 479 2486337, 2485588, 2485577 Email: Web: Lourdes Matha Hospital Edathua, Alappuzha - 689 573 Ph: 0477 2212305 Madhava Medical Mission Haripad, Alappuzha - 690 514 Ph: 0479 2412282 Mammen Memorial Hospital Chengannur, Alappuzha Ph: 0479 2452823 Monash IVF KVM Kinder Hospital P.B. No. 30, Cherthala - 688 524 Ph: 0478 2821555 Email: Web: PM Hospilal Mavelikkara, Alappuzha Ph: 0479 2304322 Pushpagiri Medical Society Pushpagiri Buildings Tiruvalla - 689 101, Ph: 0469 2700755 Fax: 0469 2701045 Web: S.H.G. Hospital Green Gardens Cherthala, Alappuzha Ph: 0478 2811337 Sree Narayana Medical Mission Hospital Cherthala, Alappuzha Ph: 0478 2822506

Sreevenkateswara Hospital Cherthala Ph: 0478 2812451 St. Thomas Hospital Chengannur, Alappuzha - 689 121 Ph: 0479 2452860 Vrindavan Ayurveda Hospital Mavelikkara, Alappuzha Ph: 0477 2302607 find your hospitals ernakulam Ahalia Foundation Eye Hospital Puthiya Road Junction NH Bypass, Palarivattam Kochi - 682 025 Ph: 0484 2346555 Email: Web: Amrita Institute of Medical Sciences and Research Centre Amrita Lane, Ponekkara, Kochi - 682 041 Ph: 0484 280 1234, 285 1234, 400 1234 Fax: 0484 280 2020 Email: Web: Arogiylam Hospital Bye-Pass Junction Bridge Road, Aluva-683 101 Ph: 0484 2625252, 2625226 Bourn Hall Clinic 27/ 3218 A, M. G Road Opp. Kochi Shipyard Atlantis, Kochi – 682 015 Ph: 0484 3983302 Email: Web:

Chaithanya Eye Hospital Ravipuram, Kochi - 682 016 Ph: 0484 2357135 Fax: +91 484 2357098 Email: Web: CIMAR Cochin Thykkavu Stop, NH 17 Cheranallore, Edappally Cochin - 682 034 Ph: +91 484 4134444 Fax: +91 484 4134455 Email: Web: City Hospital M.G.Road, Padma Junction Kochi - 682 035, Ph: 0484 2361809 Devamatha Hospital Koothattukulam, Ernakulam - 686 662 Ph: 0485 2252271, 2251341, 2253371 Fax: 0485 2252571 Email:, Web: Dr.Promodu’s Institute of Sexual and Marital Health Pathadipalam, Edapally, Kochi - 682 024 Ph: 0484 2555301, 2555302 Ernakulam Medical Centre NH Bypass, P.O. Vennala Palarivattom, Kochi - 682 028 Ph: 0484 2807101 - 109, Fax: 0484 2805011 Email: Web: Goutham Hospital Panayappally Kochi - 682 005, Ph: 0484 2210510 medical tourism 123

Indo-American Hospital City Health Centre Dr. Gopinath Kartha Memorial building Ferry Road, Thevara, Kochi - 682 013 Ph: 0484 2663573, 09446565170 Email: Web:

Lakeshore Hospital & Research Centre NH 47 Bypass, Maradu P.O. Nettoor, Kochi - 682 040 Ph: 0484 2703951, Fax: 0484 2701996 Email: Web:

JNM Lakshmi Hospital Eloor, Udhyogmandal - 683 501 Ph: 0484 2547201, 2547202 Email: Web:

Lakshmi Hospital Diwan’s Road, Kochi - 682 016 Ph: 0484 2382111, Fax: 0484 2374067 Email:

Karothukuzhi Hospital Pvt Ltd Market Road, Aluva Ph: 0484 2625228, 2621001 KIMS Hospital & Surgical Center Pathadipalam, P.O. Changampuzha Nagar Edappally, Kochi - 682 033 Ph: 0484 3041000, 2543420 Fax: 0484 3961222 Email: Web: Krishna Nursing Home Chittor Road, Kochi - 682 011 Ph: 0484 2368230 Email:

Lakshmi Hospital SN Junction, Thripunithura - 682 301 Ph: 0484 2776981, 2776982, 2776983 Fax: 0484 2776981 Email: Web: Lakshmi Hospital Mezhukkattil Building Sub Jail Road, Aluva - 683 301 Ph: 0484 2631481, Fax: 0484 2623721 Email: Web:

Kurias Earth Ayurveda Hospital Thykoodam, Vyttila Kochi - 682 019 Ph: 0484 3194481, 3194482 Web:

Lakshmi Hospital A.M Road, Perumbavoor Ernakulam - 683 542 Ph: 0484 2594453, 2594344, 2593493, 2596214 Fax: 0484 2521157 Web:

Kusumagiri Mental Health Centre Kusumagiri, Kakkanad - 682 030 Ph: 0484 2422215, 2422160 Email: Web:

Lisie Hospital Ernakulam North, Kochi - 682 018 Ph: 0484 2400812 - 14 Email: Web:

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Little Flower Hospital & Research Centre P B No. 23, Angamaly Ph: 0484 2452546-48 Fax: 0484 2452646 Email: Web: Lotus Eye Care Hospital S.A. Road, Kadavanthra Kochi - 682 020 Ph: 0484 2322333,444,555 Fax: 0484 4070670 Email: Web: Lourdes Hospital Vaduthla, Kochi - 682 012 Ph: 0484 4123456, 4125555 Fax: 0484 2393720 Email: Web:

Najath Super Speciality Hospital Bank Junction, Aluva - 683101 Ph: 0484 2623693, 2631157 Nechupadam Dental Clinic No.29, IIIrd Floor GCDA Commercial Complex Marine Drive, Kochi - 31 Ph: 0484 2350502, 09387277213 Email: Web: Nechupadam Dental Clinic Nechupadam Building P.O. Kolenchery Ernakulam Dt - 682 331 Ph: 0484 2760355, 09387277213 Email: Web:

Luke Memorial Hospital Perumbavoor, Kochi - 683 542 Ph: 0484 2522123, 2523507, 2525232

PNVM Hospital & Research Centre Banerji Road, Kochi - 682 018 Ph: 0484 2390097 Email: Web:

Macare International Dental Hospital 36/2322 A & B, Chammany Chambers Kaloor-Kadavanthra Road Cochin - 682 017 Ph: 0484 3195616 Email: Web:

Polakulath Narayanan Renai Medicity PB No.2310, Palarivattom Kochi - 682 025 Ph: 0484 2344463, 3919000 Fax: 0484 2331561 Email: Web:

Medical Trust Hospital M.G. Road, Kochi - 682 016 Ph: 0484 2358001, 2358032, 2358034 Fax: 0484 2358031 Email: Web:

Punarnava Ayurveda Hospital P.O. Edappally North, Kochi - 682024 Ph: 0484 2801415, 2801416 Fax: 0484 2801424 Email: Web:

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PVS Memorial Hospital Ltd. Kaloor, Cochin - 682017 Ph: 0484 2345451, 2345471. E-mail: Web:

Vasan Eye Care Hospital A-1, Opp. India Vision Palarivattom, NH Bypass Road Kochi - 682 024, Ph: 0484 4189000 Fax: 0484 4189010, Web:

Ranjini Eye Hospital Near Power House, Tripunithua Road Vytilla, Kochi - 682 019 Ph: 0484 2301922, 2301955, Email: Web:

VG Saraf Memorial Hospital Ravipuram, Kochi - 682 016 Ph: 0484 2380452, 2362882 Fax: 0484 2370595 Email: Web:

Samad IVF Telemedicine Centre IInd Floor, Mariyam Tower Kathrukadavu Jn, Kochi - 682 017 Ph: 09349440111 Email: Web:

Vijaya Institute of Medical Sciences Kadavanthra - Kaloor Road Kadavanthra, Kochi - 682 020 Ph: 0484 2205261, 2205290 Fax: 0484 2206072 Web:

Specialist’s Hospital Opp. North Railway Station, Kochi - 18 Ph: 0484 2395952, 066, Fax: 0484 2392945 Email: Web: Sree Sudheendra Medical Mission Hospital Chittoor Road, Kochi - 682 018 Ph: 0484 2354139, 2382390, 2382457 Email: Web: Sunrise Hospital Kakkanad, Kochi - 682 030 Ph: 0484 2428913 - 16, Fax: 0484 2428917 Email: Web: Vasan Eye Care Hospital 27/3215, M.G. Road, Opp. Cochin Shipyard Kochi - 682 015, Ph: 0484 4089000 Fax: 0484 2357777, Web: 126 medical tourism

find your hospitals idukki Archana Hospital Vannappuram, Idukki Ph: 0486 2222824 Arpana Hospital Thookupalam, Idukki Ph: 0486 8236340 Bishop Vayalil Medical Centre Moolamattom Moolamattom, Idukki - 685 589 Ph: 04862 252304, 252305, 252306 Fax: 04862 252304 Email: Central Hospital Kumily, Idukki, Ph: 0486 9322045 Chazhikkatu Hospital Thodupuzha, Idukki, Ph: 0486 2222445

Devamatha Hospital Rajakumary, Idukki Ph: 0486 8243225 District Hospital Cheruthoni, Idukki, Ph: 04862 232444 Excelsior Hospital Thodupuzha, Idukki Ph: 0486 2300500 Holy Family Hospital Muthalakkodam, Idukki Ph: 0486 2222234 Karuna Hospital Thodupuzha, Idukki Ph: 0486 2226120 Medical Trust Hospital Nedumkandam, Idukki Ph: 0486 8232056 Email: Morning Star Medical Centre Nazareth Hill, Adimali Idukki - 685 561, Ph: 0486 4222114 Periyar Hospital Kumily, Idukki Ph: 0486 9222088 Sahayagiri Hospital Kovilkadavu, Marayoor, Idukki Ph: 0486 5252245 St. John’s Hospital Kattappana, Idukki Ph: 0486 8274158, 8272230 St. Mary’s Hospital Thodupuzha, Ph: 0486 222525 Taluk Hospital Thodupuzha, Idukki, Ph: 0486 2222630

find your hospitals kannur AKG Memorial Cooperative Hospital Thalap, Kannur, Ph: 0497 2762500 Email: Web: Ashirvad Hospital South Bazzar, Kannur Ph: 0497 2704688 Ashoka Hospital S.Bazar, Kannur - 670 002 Ph: 0497 2704580, 2706740 Fax: 0497 2768070 Email: Web: Christhuraj Hospital Kannur, Ph: 0490 2365636 Web: Dhanalakshmi Hospitals Pvt. Ltd. Kannur - 670 002 Ph: 0497 2714200, 2701524 Fax: 0497 27065272 Web: Koyili Hospital Talap, P.O. Pallikkunnu Kannur - 670 004, Ph: 0497 2704371 Web: Lourde Hospital Kannur, Kannur Ph: 0460 2204937 M.K Ummerkoya Memorial Hospital Prasyanikadavu, Kannur Ph: 0497 2781745 medical tourism 127

Mukunda Hospital Payyanur, Kannur - 670 307 Ph: 0498 5205119, 5202939 Email: Pariyaram Medical College Pariyaram, Kannur - 670502 Ph: 0497 2808080, Fax: 0497 2808125 Santosh Hospital Thalassery, Kannur - 670 101 Ph: 0490 2342702 Speciality Hospital Kannur, Ph: 0497 2712770 Vasan Eye Care Hospital Nethra Builbing, Near SBI Bank Fort Road, Kannur - 01 Ph: 0497 2702650, Fax: 0497 276167 Web: find your hospitals kasaragod Ahalia Foundation Eye Hospital Opp District Hospital P.O. Bella, Kanhangad Ph: 0467 2200844 Email: Web: Carewell Hospital Kasaragod, Ph: 04994 230180 Fathima Hospital Kasaragod Ph: 04994 230524 Kamath Medical Centre Kasaragod Ph: 04994 230004 128 medical tourism

Kasaragod Institute of Medical Sciences Ashwini Nagar, Kasaragod - 671 121 Ph: 04994 219402, 219401 Web: Mansoor Hospital Kanhangad, Kasaragod, Ph: 0467 2202070 find your hospitals kollam Assisi Hospital Kollam, Ph: 0474 3069200 Azeezia Group P.O. Meeyannoor, Kollam - 691 537 Ph: 0474 3069200, Fax: 0474 3069397 Email: Web: Bishop Benziger Hospital Beach Road, Kollam - 691 001 Ph: 0474 2768201, Fax: 0474 2741762 Email: Web: C.S.I. Hospital Kalayapuram, Puttoor Mukku Kottarakkara, Kollam, Ph: 0474 2741501 Christuraj Hospital Kottarakkara, Kollam, Ph: 0474 2452512 Dr. Nair’s Hospital Asramam, Kollam - 691 002 Ph: 0474 2766180 - 185 Email: Web: Holy Cross Super Speciality Hospital Kottiyam, Kollam - 691 571 Ph: 0474 2530121, 2530122, Fax: 0474 2530531 Email: Web:

Mohans Hospital Edayadi, Poothakulam S.Paravur - 691302, Ph: 0474-2513679 Padmavathy Medical Foundation Manakkara, Sasthamkotta Kollam - 690 521, Ph: 0476 2831408 Email: Web:

Caritas Hospital P.O. Thellakom, Kottayam - 686 016 Ph: 0481 2790025-29, Fax: 0481 2790164 Web: CNK Multi Speciality Hospital IE Nager, Madukkummoodu Changanacherry - 686 106 Ph: 0481 2722888

Samad IVF Hospital Kaval, Thangassery Kollam - 691 007, Ph: 0474 2798706 Email: Web:

Indo-American Hospital ‘Brain & Spine Centre’ Chemmanakary, Vaikom - 686 143 Ph: 04829 273281,273282,273283 Email: Web:

Sanker’s Hospital Q.S.Road , Kollam, Ph: 0474 2743847

Mary Queens Mission Hospital Palampra, Kanjirapally, Kottaym - 686 518 Ph: 04828 201301, 204065 Fax: 04828 205504 Web:

Travancore Medical College Medicity, Near NH Bypass, Mylapore P.O. Umayanalloor, Kollam - 691 589 Ph: 0474 2729393, 2726161, Fax: 0474 2724411 Email: Web: Upasana Hospital Q.S. Road, Kollam, Ph: 0474 2762888 find your hospitals kottayam Abraham’s Infertility Treatment Centre Athakkatt Chamers, Changanacherry Ph: 0481 2410356, 2421049 Fax: 0481 2421049 Email: Web: Bharath Hospital Azad Lane, Kottayam - 686 001 Ph: + 91 481 2582947, 2581974 Web:

Matha Hospital Thellakom, Kottayam - 686 016 Ph: 0481 2790921, 2790930 S.J. Eye Hospital & Research Institute Karukachal, Kottayam - 686 540 Ph: 0481 2487164 Email:, Web: Web: Vasan Eye Care Hospital Anugraha House Union Club Road Karapuzha, Kottayam - 03 Ph: 0481 2302830 Fax: 0481 2303930 Web: medical tourism 129

find your hospitals kozhikode Ahalia Foundation Eye Hospital West Nadakkavu Calicut, Ph: 0495 2762800 Email: Web: Baby Memorial Hospital Limited Indira Gandhi Road, Kozhikode - 673 004 Ph: 0495 2777777, 2723272 Fax: 0495 2723484 Email: Web: Calicut Medical College Medical College P.O, Kozhikode - 673 008 Ph: 0495 2356531,Fax: 0495 2355331 Email: Web: Chest Hospital Kozhikode, Ph: 0495 2359645, 2721644 Fathima Hospital Bank Road, Kozhikode - 673 001 Ph: 0495 2766630, 2766340, Fax: 0495 2766610 Email: Web:

Malabar Institute of Medical Sciences Ltd. Mini By-pass Road, P.O. Govindapuram Kozhikode - 673 016 Ph: 0495 2744000, Fax: 0495 2741329 Email: Web: National Hospital Indira Gandhi Road, Calicut - 673 001 Ph: 0495 2723061-66, Fax: 0495 2720466 Email: Web: Poonoor Hospital & Research Centre Madheethunoor, Poonoor, P.O.Unnikulam, Kozikode Ph: 0496 - 2648231, 2648232 PVS Hospital Pvt. Ltd. Railway Station Road, Kozhikode - 673 002 Ph: 0495 2302541, 2301212, Fax: 0495 2702044 Email: Web: Vasan Eye Care Hospital No. 825-C, Bypass Road Arayadathupalam Junction Calicut - 673 004, Ph: 0495 2727480, 4089000 Fax: 0495 2727400, Web:

KMCT Medical College Hospital West Mampetta, P.O. Manassery Mukkam, Calicut - 673 602 Ph: 0495 2293500, Fax: 0495 2294753 Email: Web:

find your hospitals malappuram

Malabar Hospitals Eranhipalam, Calicut-673020, Kerala Ph: 0495 2376822, 2376823 Fax: 0495 2375347 Web:

Al-Shifa Hospital Pvt. Ltd. Ootty Road, Perinthalmanna - 679 322 Ph: 04933 227616, Fax: 04933 229818 Email: Web:

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Ahalia Foundation Eye Hospital Changuvetty, Kottakkal, Malappuram Ph: 0483 2751228, Email: Web:

Arya Vaidyasala Kottakal, Malappuram, Ph: 0483 2742216 Chaliyar Hospitals Pvt. Ltd. Nilambur, Malappuram, Ph: 04931 220178 Edappal Hospitals Pvt. Ltd. P.O. Edappal, Malappuram - 679 576 Ph: 0494 2680755, 2680788, Fax: 0494 2680755 Email: Web: K.P.M. Hospital Malappuram Ph: 0483 2734969 Korambayil Hospital & Diagnostic Centre Pvt. Ltd. Manjeri, Malappuram - 676 122 Ph: 0483 2764555, 3003000, Fax: 0483 2762555 E-mail: Web: Malabar Ayurvedic Hospitaland Research Centre (MAHAR) Salafi Gramam, Pulikkal Malappuram - 673 637 Ph: 0483 2790521, 2793754 Fax: 0483 2793760 Email: Web: Malabar Institute of Medical Sciences Ltd. P.O. Kottakkal, Malappuram - 676 503 Ph: 0483 2807000, Fax: 0483 2807888 Email: Web: Moulana Hospital PB No. 31, Ootty Road Perinthalmanna - 679 322 Ph: 04933 300600, Fax: 04933 228011 Email: Web:

Prasanthi Hi-Tech Hospital Court Road, Manjeri- 676 121 Malappuram, Kerala Ph: 0483 2769500 (12 Lines) Fax: 0483 2769513 Email: Web: find your hospitals palakkad Ahalia Ayurvedic Hospital Elippara, P.O. Kozhippara Palakkad - 678 557 Ph: 04923 235888, Fax: 04923 235900 Email: Web: Ahalia Foundation Eye Hospital PB No. 120, Kanal Piruvu Palakkad, Ph: 04923 225000 Fax: 04923 235888 Email: Web: Balaji Hospital Palakkad, Ph: 0491 2522879 Crescent Medical Centre P.O. Alathur, Palakkad - 678 541 Ph: 04922 224411 Email: Web: Lakshmi Nursing Home Palakkad Ph: 0491 2539999 Malabar Hospital Palakkad Ph: 0491 2528200 medical tourism 131

Paalana Institute of Medical Sciences P.O. Kannadi,Palakkad - 678 701 Ph: 0491 2520901 Email: Web: Thangam Hospital West Yakkara, Palakkad - 678 004 Ph: 0491 2515717 Web: Vasan Eye Care Hospital Chittur Road, Near East Fort Maidan P.O. Kunnathur Medu, Palakkad - 678 013 Ph: 0491 3989000, Fax: 0491 2500033 Web: find your hospitals pathanamthitta Ahalia Foundation Eye Hospital College Road, Pathanamthitta - 689 645 Ph: 0468 2224240, Email: Web: Holy Cross Hospital Adoor, Pathanamthitta, Ph: 04734 228246 Lifeline Hospital 14th Mile, P.O. Melood, Adoor - 691 523 Ph: 04734 223377, 228373 Email: Web: Mary Queens Hospital Kurishukavala, Thiruvalla-689 101 Ph: 0469 2730594, 2738175 Email: Web: Matha Hospital Adoor, Pathanamthitta, Ph: 0473 4228046 132 medical tourism

MGM Muthoot Medical Centre College Road, Kozhencherry Pathanamthitta - 41 Ph: 0468 2314000, 2312491 Fax: 0468 2214427 Email: Web: MGM Muthoot Medical Centre Ring Road, Pathanamthitta - 689 653 Ph: 0468 2324000 Fax: 0468 2225533 Email: Web: NSS Medical Mission Hospital Pathalam, Pathanamthitta Ph: 0473 4252237, 2522302 Poyanil Hospitals Kozhencherry, Pathanamthitta - 689 641 Ph: 0468 2310600 Fax: 0468 2214360 Email: Pushpagiri Medical College Hospital Thiruvalla - 689 101, Ph: 0469 2700755 Fax: 0469 2701045 Web: St. Luke Hospital Pathanamthitta, Ph: 0468 2222298, 2222045 Sudarshanam Netra Chikitsalayam Manjadi, Thiruvalla, Pathanamthitta - 689 105 Ph: 0469 2630718, 3290630 Email: Web: Thiruvalla Medical Mission Hospital Thiruvalla, Pathanamthitta Ph: 0469 2630145, 2630146

find your hospitals thrissur Ahalia Foundation Eye Hospital Kuruppam Road, Thrissur Ph: 0487 2428740, Email: Web: Amala Cancer Hospital & Research Centre P.O. Amalanagar, Thrissur - 680 553 Ph: 0487 2304000 Email: Web: Ansar Hospital Perumpilavu, P.O. Karikakd, Thrissur Ph: 04885 281320, 281638 Email:, Web: Aswini Hospital Pvt. Ltd. Karuanakaran Nambiar Thrissur - 680 020, Ph: 0487 2335752

Irinjalakuda Co-operative Hospital Ltd. Kolothumpady, P.O. Nadavarmbu, Thrissur - 61 Ph: 0480 2822779, Fax: 0480 2831300 Email: Web: Jubilee Mission Medical College & Research Institute PB No. 737, Thrissur - 680 005 Ph: 487 2432200, 2421650, Fax: 0487 2421864 Email: Web: Lal Memorial Hospital Mapranam, Irinjalakuda Ph: 0480 2826799, 2826570 Modern Hospital Ltd Kodungallur, Irinjalakuda, Ph: 0480 2802922

Avp Majlis Ayurvedic Health Park Peringannur, Peramangalam, Thrissur Ph: 0487 2212845, 2211902 Email: Web:

Mother Hospital P.O. Pullazhi, Olari Thrissur - 680 012 Ph: 0487 2434100 Fax: 0487 2361097 Email: Web:

CAM Hospital Olarikkara, P.O. Pullazhi Thrissur - 680 012, Ph: 0487 2361340

Okay Mission Hospital Ltd. Kodungallur, Irinjalakuda Ph: 0480 2802644

CRAFT Hospital & Research Centre Chanthappura, Kodungalloor-680 664 Ph: 0480 2808808, 2800200 Web: Email:

Prasanthi Medical Centre Potta, Chalakudy, Irinjalakuda, Ph: 0480 2700920

Elite Mission Hospital P.O. Koorkenchery, Thrissur - 680 007 Ph: 0487 2436100, Fax: 0487 2436167 Email: Web:

Rajah Hospital Muthuvattoor, Chavakkad, Thrissur - 680 506 Ph: 0487 2502429, 2502430, 2502884, 2556996 E-mail: Web: St. Joseph’s Hospitals Velupadam, Varandarapilly, Irinjalakuda Ph: 04885 236589 medical tourism 133

Sun Medical and Research Centre A Unit of Trichur Heart Hospital Ltd ST Nagar, Thrissur - 01 Ph: 0487 2433101, Fax: 0487 2442025 Email: Web:

Ananthapuri Hospitals and Research Institute Chacka, NH Bypass Thiruvananthapuram - 695 024 Ph: 0471 2579900, 2506565, Fax: 0471 2506969 Email: Web:

Trichur Institute of Head and Neck Surgery Shornur Road, Thrissur - 680 001 Ph: 0487 2335145, 2335185 Email:

BNV Hospital Pvt Ltd Thiruvallam, Thiruvananthapuram - 695 027 Ph: 0471 2381508, 2380736, 2380737

Vasan Eye Care Hospital T.B. Road, Opp. IMA Office Near Sakthan Stand, Thrissur - 01 Ph: 0487 2442451, Fax: 0487 2442453 Web: Westfort Hi-Tech Hospital Ltd. Guruayoor Road, Poonkunnam, Thrissur - 02 Ph: 0487 2388999, Fax: 0487 2381051 EMail: Web: Westfort Hospital Westfort, Thrissur - 680 004 Ph: 0487 2382130, Fax: 0487 2380039 Email: Web: find your hospitals thiruvananthapuram Ahalia Foundation Eye Hospital Near Uloor Bridge, Medical College Post Trivandrum - 695 011, Ph: 0471 2449970 Email: Web: Anadiyil Hospital Thekkumoodu, Vanchiyoor P.O Trivandrum-35, Ph: 0471 2304086 134 medical tourism

Chaithanya Eye Hospital Kesavadasapuram Trivandrum - 695 004 Ph: 0471 2447183, Fax: 0471 2443985 Email: Web: Cosmopolitan Hospitals Pvt. Ltd. Murinjapalam, Pattom Thiruvananthapuram - 695 004 Ph: 0471 2521252, Fax: 0471 2449188 Email: Web: Credence Hospital Near Ulloor Bridge Thiruvananthapuram - 695 011 Ph: 0471 2554343, 4033333 Fax: 0471 2554344, 403 3334 Email: Web: GG Hospital Medical Collage P.O Thiruvananthapuram - 695 011 Ph: 0471 2557744, 2445832 Jubilee Memorial Hospital Palayam, Thiruvananthapuram - 695 034 Ph: 0471 2334561, 6452020

Kerala Institute of Medical Sciences PB No.1, P.O. Anayara Trivandrum - 695 029 Ph: 0471 3041000, 2447575 Fax: 0471 2446535 Email: Web:

P N M Hospital Kulathummal, Kattakada P.O. Thiruvananthapuram - 695 572 Ph: 0471 2290251

KJK Hospital Fertility Research and Gynaec Centre Nalanchira, Trivandrum, Kerala, India Ph: 0471 2544080, 2544706 Fax: 0471 2543926 Email: Web:

PRS Hospital Killipalam, Thiruvananthapuram - 02 Ph: 0471 2344442, 2344443, Fax: 0471 2345358 Email: Web:

Lords Hospital Chackai, P.O. Anayara, Thiruvananthapuram - 29 Ph: 0471 3045111, 2741111 Fax: 0471 2742424 Email: Web: Meditrina Hospitals TC 2 / 2367-1, Pattom Thiruvananthapuram - 695 004 Ph: 0471 3063000, 2550003 Email: Web: NIMS Medicity Aralumloodu, Neyyattinkara Thiruvananthapuram - 695 123 Ph: 0471 2223544, 2223542, Fax: 0471 2225154 Email: Web: Pankaj kasturi Herbals India Pvt. Ltd Level-4, Aikkara Arbour P.O. Thycaud, Thiruvananthapuram-14 Ph: 0471 2337348, 2320487 Web:

Palpu Memorial Hospital Murinjapalam, Pattom, Thiruvananthapuram - 04 Ph: 0471 2445832

Regional Cancer Center Medical College Campus, Thiruvananthapuram - 11 Ph: 0471 2442541, Fax: 0471 2447454 Email: Web: Samad IVF Hospital V.V.Road, Pattoor, Thiruvananthapuram - 35 Ph: 0471 2451926, 2474203, Fax: 0471 2574045 Email: Web: Samad IVF Hospital Near KSRTC Bus Stand Attingal - 695 101, Ph: 0470 2624611 Email: Web: Santhigiri Ayurveda Hospital Santhigiri P O, Pothencode, Thiruvananthapuram Ph: 0471 6454571, 6615300 Web: Santhwana ENT Hospital N. C. C. Road, Ambalam Mukku, Thiruvananthapuram Ph: 0471 2433030, 2432121, 2435490 medical tourism 135

SP Fort Hospital Fort, Thiruvananthapuram - 695 023 Ph: 0471 2450540, 2466664, Fax: 0471 2465746 Email: Web: Sree Chitra Tirunal Institute for Medical Sciences & Technology P.O. Medical College Thiruvananthapuram - 695 011 Ph: 0471 2443152, Fax: 0471 2446433 Email: Web: Sri Ramakrishna Ashrama Charitable Hospital Sasthamangalam Thiruvananthapuram - 695 010 Ph: 0471 2722125, 2722453, 2726603 Fax: 0471 2313502 Email: Web: SUT Hospital Pattom, Trivandrum - 04 Ph: 0471 4077777, Fax: 0471 2444304 Email: Web: SUT Royal Hospital Kochulloor, Trivandrum Ph: 0471 4177777, Fax: 0471 4177741 Email: Web:

find your hospitals wayand Ahalia Foundation Eye Hospital New Bus Stand, Kalpetta Wayanad - 673 121 Ph: 04936 206032 Email: Web: Assumption Hospital S.Bathery, Wayanad Ph: 04936 223120 Fathima Hospital Kalpetta Wayanad Ph: 04936 202413 Jyothi Hospital Mananthavady, Wayanad Ph: 04935 240371 Leo Hospital Kalpetta, Wayanad Ph: 04936 202550 M.E.S Hospital S.Bathery, Wayanad Ph: 04936 220285

The India Hospital Trust Melethampanoor, Thiruvananthapuram - 695 023 Ph: 0471 2333193

Swami Vivekananda Medical Mission Vivekananda Nagar, Muttil Kalpetta North, Wayanad - 673 122 Ph: 04936 202528, 204360 Fax: 04936 204360 E-mail: Web:

Vasan Eye Care Hospital Pattom, Trivandrum – 695 004 Ph: 0471 4089000, Fax: 0471 2554001 Web:

Victory Hospital Chelode, Vythiri Wayanad Ph: 04936 220586

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Indian Banking Industry-Amazing Strides The pace of development for the Indian banking industry has been tremendous over the past decade. Even when the world reeled under the global financial meltdown, India’s banking sector, which has an eventful history managed to maintain resilience while continuing to provide growth opportunities, a feat unlikely to be matched by the banking sectors in developed countries. Over the last three decades, there has been a remarkable increase in the size, spread and scope of activities of banks in India. The business profile of banks has transformed dramatically to include non-traditional activities like merchant banking, mutual funds, new financial services and products and the human resource development. The advent of internet and other developments in communication technology has revolutionized the Indian banking sector beyond imagination in recent times. Eventful history The genesis of banking in India dates back to the last decades of the 18th century. The first banks were The General Bank of India which started in 1786, and the Bank of Hindustan, both of which are now defunct. The oldest bank in existence in India is the State Bank of India, which originated in the Bank of Calcutta in June 1806, which almost immediately became the Bank of Bengal. This was one of the three presidency banks, the other two being the Bank of Bombay and the Bank of Madras, all three of which were established under charters from the British East India Company. For many years the Presidency banks acted as quasi-central banks, as did their successors. The three banks merged in 1925 to form the Imperial Bank of India, which, upon India’s independence, became the State Bank of India (SBI). The period between 1906 and 1911, saw the establishment of banks inspired by the Swadeshi movement. The Swadeshi movement inspired local businessmen and political figures to found banks of and for the Indian community. A number of banks established

then have survived to the present such as Bank of India, Corporation Bank, Indian Bank, Bank of Baroda, Canara Bank and Central Bank of India. Between 1906 and 1913, Bank of India, Central Bank of India, Bank of Baroda, Canara Bank, Indian Bank, and Bank of Mysore were set up. Reserve Bank of India was established in 1935. During the first phase of the Indian banking industry, the growth was very slow and banks also experienced periodic failures between 1913 and 1948. There were approximately 1100 banks, mostly small. To streamline the functioning and

140 banks

activities of commercial banks, the Government of India came up with The Banking Companies Act, 1949 which was later changed to Banking Regulation Act 1949. Reserve Bank of India was vested with extensive powers for the supervision of banking in India as the Central Banking Authority. Nationalization and its Aftermath In 1955, the Government nationalised Imperial Bank of India with extensive banking facilities on a large scale

especially in rural and semi-urban areas. State Bank of India acted as the principal agent of RBI handling banking transactions of the Union and State Governments all over the country. Seven banks forming subsidiary of State Bank of India was nationalised in 1960. In another drastic measure at the initiative of the then Prime Minister Mrs Indira Gandhi, fourteen major commercial banks in the country were nationalized in 1969. After the second phase of nationalization in 1980, as much as 80% of the banking segment in India came under Government ownership. In the third phase of the history of the Indian banking sector products and facilities offered by the banks rose to greater levels. In 1991, under the chairmanship of M Narasimham, a committee was set up by his name which worked for the liberalisation of banking practices. Today the country is also flooded with several foreign banks and their ATM stations. Phone banking and net banking is introduced. The entire system became more convenient and swift. Time is given more importance than money. Nationalization of banks paved way for retail banking and as a result there has been an all round growth in the branch network, the deposit mobilization, credit disposals and of course employment. The first year after nationalization witnessed the total growth in the agricultural loans and the loans made to SSI by 87% and 48% respectively. The overall growth in the deposits and the advances indicates the improvement that has taken place in the banking habits of the people in the rural and semi-urban areas where the branch network has spread. Such credit expansion enabled the banks to achieve the goals of nationalization, it was however, achieved at the coast of profitability of the banks. The Spate of Reforms The recommendations made by a high level committee on financial sector, chaired by Mr M. Narasimham, laid the foundation for the banking sector reforms during the post liberalization era. These reforms tried to enhance the viability and efficiency of the banking sector. The

Narasimham Committee suggested that there should be functional autonomy, flexibility in operations, dilution of banking strangulations, reduction in reserve requirements and adequate financial infrastructure in terms of supervision, audit and technology. The committee further advocated introduction of prudential forms, transparency in operations and improvement in productivity, only aimed at liberalizing the regulatory framework, but also to keep them in time with international standards. The emphasis 144 banks

shifted to efficient and prudential banking linked to better customer care and customer services. It was in the early 1990s, the then Narasimha Rao government embarked on a policy of liberalization, licensing a small number of private banks. These came to be known as New Generation tech-savvy banks, and included Global Trust Bank which later amalgamated with Oriental Bank of Commerce, Axis Bank, ICICI Bank and HDFC Bank. This move, along with the rapid growth in the economy of India, revitalized the

banking sector in India, which has seen rapid growth with strong contribution from all the three sectors of banks, namely, government banks, private banks and foreign banks. The next stage for the Indian banking has been set up with the proposed relaxation in the norms for Foreign Direct Investment, where all Foreign Investors in banks may be given voting rights which could exceed the present cap of 10%, at present it has gone up to 74% with some restrictions. The new wave ushered in a modern outlook and tech-savvy methods of working for traditional banks. People started not just demanding more from their banks but also received more. As of today, banking in India is generally fairly mature in terms of supply, product range and reach, even though reach in rural India still remains a challenge for the private sector and foreign banks. In terms of quality of assets and capital adequacy, Indian banks are considered to have clean, strong and transparent balance sheets relative to other banks in comparable economies in its region. With the growth in the Indian economy expected to be strong for quite some time, especially in its services sector, the demand for banking services, especially retail banking, mortgages and investment services are expected to be strong. The period is also likely to witness more mergers, takeovers and asset sales. Technological Revolution Information Technology has basically been used under two different avenues in Banking. One is Communication and Connectivity and other is Business Process Reengineering. Information technology enables sophisticated product development, better market infrastructure, implementation of reliable techniques for control of risks and helps the financial intermediaries to reach geographically distant and diversified markets. In view of this, technology has changed the contours of three major functions performed by banks. They are access to liquidity, transformation of assets and monitoring of risks. Further, Information technology and the communication networking

systems have a crucial bearing on the efficiency of money, capital and foreign exchange markets. The Software Packages for Banking Applications in India had their beginnings in the middle of 80s, when the Banks started computerising the branches in a limited manner. The early 90s saw the plummeting hardware prices and advent of cheap and inexpensive but high-powered PCs and servers and banks went in for what was called Total Branch Automation (TBA) Packages. The middle and late 90s witnessed rapid revolution in communication technologies and evolution of novel concept of ‘convergence’ of computer and communication techno-logies, like Internet and phones. Internet has significantly influenced delivery channels of the banks. Internet has emerged as an important medium for delivery of banking products and services. Rapid strides in information technology have, in fact, redefined the role and structure of banking in India. Banks are also coping and adapting with time and are trying to become one-stop financial supermarkets. The market focus is shifting from mass banking products to class banking with the introduction of value added and customised products. Customised banking products, such as Investment Advisory Services; photo-credit cards; cash Management services; Investment products and Tax Advisory services have already been introduced by a few foreign and private sector banks. A few banks have also gone in to market mutual fund schemes. New distribution channels are being widely used by banks. More and more banks are introducing services like disbursement and servicing of consumer loans and credit card business. Direct Selling Agents (DSAs) of various Banks go out and sell their products. They make house calls to get the application form filled in properly and also take your passport-sized photo. Home banking has already become common. Now, you can order a draft or cash over the phone or internet and have it delivered home. User can now access account information over a secure line, request cheque books and stop payment, and even transfer funds between Bank accounts.

Central Bank of India Corporate Office, Chander Mukhi Nariman Point, Mumbai - 400 021 Ph: 022 66387777 Web: The year 1911 was a landmark year in Indian history for two reasons. In December of that year, New Delhi was formally declared the new capital of India. And secondly, India got its first ever truly Swadeshi bank. Central Bank of India was born. It marked the realization of a dream of its founder Sir Sorabji Pochkhanawala. A dream to set up a bank that was by Indians, for Indians. In fact, such was the extent of pride felt by Sir Sorabji Pochkhanawala, that he proclaimed Central Bank of India as the ‘property of the nation and the country’s asset.’ Now more than a hundred years have passed since December 21, that red letter day in 1911. And over these years, Central Bank of India has successfully transformed every challenge into a business opportunity. From offering the first ever home savings safe deposit, having an exclusive ladies department, safe deposit locker, deposit insurance, recurring deposits, Central Bank of India has blazed many a trail in the banking space. And that was before nationalization. Post nationalization, Central Bank’s pioneering efforts remained unabated. Be it the Green Revolution or the Industrial Revolution, the bank was in the forefront to implement all the steps proposed by the Indian Government for Nation Building. Each effort demonstrated the Bank’s customer centric focus, with a nationwide vision. Today with around 4130 branches countrywide, the Bank has over 25 million customers. The entire network is covered under Core Banking Solutions. Keeping in tune with the times and expectations of younger generation, the Bank is leveraging technology to the maximum possible extent and has provides Net banking, Mobile banking, SMS alerts, ATM/Debit cards, Online transactions etc. Recently the Bank has concluded its centenary year and it was a fitting recognition of the services

of the Bank to the country when a stamp was released in honour of Central Bank of India by the Government of India. The stamp was released by the President of the country in a scintillating function at Mumbai. Over the years, the awards too have come in plenty. Like National Award for Excellence, Banking Excellence Award, Best Education Loan Provider, Best rated bank for loyal customers, the first National Award for financing to MSME sector, Skoch Award for Jeevika project of Govt. of Bihar, to name a few. But it is sure that the Bank always considers the smile of its satisfied customers as its best award. IDBI Bank Ltd. IDBI Tower, WTC Complex Cuffe Parade, Mumbai-400 005 Tel: 022 66553355, Web: IDBI Bank Limited had an illustrious beginning as India’s Apex Developmental Financial Institute (DFI) when it was constituted by the Government of India in 1964 under an act of Indian Parliament called the IDBI Act. Today IDBI Bank has become a universal commercial bank offering a full spectrum of financial products and services to the corporate sector and creating a space for itself in retail banking, rural, agricultural and MSME banking, all under one roof. Through its subsidiary operations and joint ventures the group now provides the entire gamut of financial products and services including bond trading, broking, primary dealership, merchant banking, depository services, insurance products and mutual funds. Headquartered in Mumbai, IDBI Bank Limited straddles two business domains. It links both with an enviably robust business strategy, employs a highly competent and dedicated workforce and uses a state of the art information technology platform to structure and deliver personalized and innovative banking services thus placing IDBI Bank amongst India’s largest, most respected commercial banks. It has taken up the task of promoting industrial development and widening entrepreneurial base in the country as well as meeting the expectations of banks 149

an increasingly savvy retail customer. Its success in this is evidenced by the compelling financial strength achieved by the bank. At the end of the 2010-2011 financial year deposits of the bank stood at Rs. 180,486 crore and advances at Rs. 157,098 crore. IDBI’s delivery channels comprises of 943 branch offices, 1 international office and 1525 ATMs spread across 637 centres. The bank operates through two business groups; corporate and retail. Every banking need of the corporate clients, including cash management, foreign exchange, trade finance, vendor payments and merchant services are handled by a well qualified team of experts. The retail arm serves the customers through the extensive branch network and alternative delivery channels like ATMs and phone, Internet and mobile banking. The bank raises retail deposits, advance loans and provides investment advisory services for NRIs and residents. Value added products include locker facilities, gift cards, account alerts, world currency cards, statements through e-mail, on-line utility bill and tax payment, electronic remittances and card-tocard transfer. IDBI Bank is the first in the world to offer 24X7 Premier Locker Facility at its Cuffe Parade, Colaba Branch in Mumbai. As a special initiative to give the financially weaker sections of society an access to banking facilities, the bank has started the Urban Financial Inclusion programme which offers services at the doorsteps of customers with the help of biometric smart cards and hand held devices. IDBI Bank has been the recipient of several industry awards. Dun and Bradstreet (D&B) award for Overall Best Bank and Best Public Sector Bank in 2011. CNBC TV18 Special Jury Award in the Large Bank category. Best Public Sector Bank in SME Financing by Dun & Bradstreet. Most Admired Debt Financier in Infrastructure Sector by KPMG and Infrastructure. Best STP Payments Bank in South Asia Region by Wells Fargo Bank N.A. Asian Banker Technology Implementation Award 2011 for Best Data and Analytics Project. The bank also has to its credit the coveted international certification ISO 9001:2008 for its Customer Care Centre. 150 banks

Indian Overseas Bank Regional Office, Vettukattil Buildings Jos Jn, MG Road, Kochi-682 016 Ph: 0484 2376949, 2377804 Email: Web: Established in 1937, Indian Overseas Bank is celebrating its Platinum Jubilee Year from 10.02.2011 to 10.02.2012. The Bank was founded by the great Visionary late Shri. M. Ct. M. Chidambaram Chettiyar, by opening simultaneously 2 branches one at Rangoon (Burma) and another at Esplanade (Chennai) the very first day itself and christening the Bank aptly as Indian Overseas Bank. The horizon of Banking in India has expanded over the years. So also IOB. IOB has spread its wings through the length and breadth of the Country. As on 31.12.2011, the Bank has 2379 branches inclusive of 6 overseas branches with a total business of Rs 299555 crores. In Kerala, the Bank has 153 branches and 81 ATMs, with a total business of Rs. 9900 crores. To suit the present needs of the Public, especially the younger generation, IOB has got a host of value additions both in Deposits and Advances, empowered with all modern technology, like internet banking, mobile banking, online bill payment etc. IOB continues its efforts to play a bigger role in the socio-economic development of the Country. Bank’s focus on Micro, Small and Medium Enterprises, Agriculture, Retail Banking and Financial Inclusion is well recognized by awarding with the ‘Skotch Financial Inclusion Award’, last year. On this 75th year, IOB is bound to provide the best services to its customers, true to its slogan, ‘Touching Hearts, Spreading Smiles’. Lulu International Exchange LLC Y. Tower, M.K.K Nair Road Padamukal, Vazhakkala P.O Cochin, Kerala-682 030 Ph: 0484 6677884, 6677886 Web: Lulu International Exchange L.L.C. is a financial establishment, which has commenced operations in the year 2008

with its registered office in Abu Dhabi, UAE. The firm is owned by H. H. Sheikh Saeed Bin Zayed Al Nahyan and leading Indian businessman of Abu Dhabi, Mr. Yusuff Ali MA. LuLu International Exchange has operational bases in many GCC nations with full fledged branches across UAE, Kuwait and Sultanate of Oman delivering prompt financial services. The liaison offices are located in Philippines, Bangladesh and India. Our core financial services include Instant money transfer, Bank transfers, Demand Draft issuance, Retail and Wholesale Bank notes, Western Union and so on. We have strong FOREX operations in India, catering to the needs of local customers by offering them the best service. Lulu Forex Pvt Ltd., a wing of Lulu International Exchange commenced operations in Kerala by 2010 with the chairmanship of Mr.Yusuff Ali and under the prodigious leadership of Mr.Adeeb Ahamed. Lulu Forex has already expanded its operations to the southern region of Kerala state with branch offices at Trivandrum, Kollam, Thiruvalla and Ernakulam. New branches are coming up in other parts of Kerala viz. Kottayam, Alapuzha, Idukki, Ernakulammenaka, Ernakulam-Lulu shopping Mall,Thrichur, Palakkad, Malappuram, Calicut, Wayanad, Kannur and Kasargod along with collection hubs at Nedumbassery Airport. Branches are also planned to be opened in Metros like Mumbai,Chennai and Bangalore during this year with a vision to be the number one service provider in money exchange industry in the country. LuLu International Exchange upholds strong principles of corporate governance to execute its operations. With well trained personnels, we ensure 100% customer satisfaction making the customers constantly rely on us for availing efficient financial services. Lulu International Exchange has become a major player in the money transfer business, with 35 global branches and in the coming years, we plan to take across continents which include strong operations in every GCC country, consolidation of operations in India and a presence in Africa, Far East and Europe.

State Bank of Travancore Head Office, Poojapura Trivandrum-695 012 Tel: 0471 2351244 Web: State Bank of Travancore (SBT) was originally established as the Travancore Bank Ltd. on 12th September 1945 in the erstwhile Princely State of Travancore with a paid up capital of Rs.1 crore. The Bank became a Scheduled Commercial Bank in 1946 and in 1960 it became a subsidiary of the State Bank of India and assumed its present name. SBT has its corporate office in Thiruvananthapuram and has five Zonal Offices, four of which are in the state of Kerala and one at Chennai and 12 other Regional Offices - The Corporate Data Centre of the Bank is at Belapur, Navi Mumbai, along with all Banks of the State Bank group. As at the end of December 2011, SBT has a network of 818 branches. 635 branches of SBT are in the State of Kerala. SBT has its presence in all metros with 183 branches outside Kerala. All the branches of the Bank are fully computerized and networked under Core Banking Solutions with Internet Banking and Mobile Banking facilities. The Bank has installed 911 ATMs for improving customer convenience. These ATMs are part of the 25000+ ATM network of State Bank Group, the largest ATM network in India. International ATM-cum-Debit Cards are available to customers to make withdrawals throughout the world. Bank provides remittance facility from US and UK through Xpress Remit Product. The unique remittance product ‘Money Trans’ provides speedy remittance facility from Gulf to the domestic client having account with any Bank. Online Share Trading facility ‘eZ-Trade’ gives 3 in 1 advantage with Savings, Demat and Trading facilities. The Bank also provides other financial products like Life Insurance [in tie-up with SBI Life], Mutual Fund Investments [in tie-up with five Mutual Funds] and General and Accident Insurance [in tie-up with United India Insurance Co Ltd]. Thus the Bank has become a Financial Super Market banks 151

offering full spectrum of products under one roof. The Bank has excelled in the areas of Rural Housing, Educational Loans to needy students, finance to Self-Help Groups and retail banking. Bank has tailor-made products to service the customers in all segments. Bank sells pure 999.9 assay certified gold coins in various denominations through select branches in tie up with State Bank of India. The Bank has a representative office in Dubai. The Bank manages two Exchange Houses - City Exchange LLC, Dubai and M/s Global Money Exchange Company, Oman. As at the end of 31st December 2011, the bank has a market share of 1.13% in deposits and 1.17% in advances of the All India ASCB level. SBT has a very large clientele base of Non Resident Indians. 22% share of deposits of the Bank is contributed by NRI segment. The Bank has correspondent banking arrangements with 17 Banks worldwide. The Bank offers a wide spectrum of services to its NRI customers. In order to facilitate smooth transfer of funds from the Gulf, the Bank has entered into rupee drawing arrangements with 28 Exchange Houses and one Bank in the Gulf. SyndicateBank Corporate Office Gandhinagar, Bangalore-560 009 Ph: 080 22267545, 22267548 Web: Formerly known as ‘Canara Industrial and Banking Syndicate Ltd’, SyndicateBank was established in 1925 in Udupi, the abode of Lord Krishna in coastal Karnataka with an initial capital base of Rs.8000/- by three visionaries-Sri Upendra Ananth Pai, a businessman, Sri Vaman Kudva, an engineer and Dr.T M A Pai, a physician-who shared a strong commitment to social welfare. Three years later, in 1928, the bank came up with Pigmy Deposit Scheme, in which it collected as little as 2 annas per day, at the doorsteps of the depositors through its agents which is testimony for bank practicing financial inclusion long before the idea took birth. It was the first Bank to venture into agriculture financing long back in 1964. In yet another affirmation of 152 banks

its commitment to the development of the rural sector, in 1975, the Bank sponsored Prathama Bank, the country’s first Regional Rural Bank. Further in 1982, Bank sponsored first Rural Development and Self Employment Training Institute (RUDSETI) in the country. The Bank is successfully managing two exchange houses: M/s. National Exchange Co., WLL, Doha, Qatar & M/s. Musandam Exchange Co., Sultanate of Oman and also having fruitful Rupee Drawing Arrangement with over 11 exchange houses in the Gulf. The Bank is always the front runner in implementing new technology. SyndicateBank is first amongst the PSBs which has introduced Centralised Banking Solution, way back in 2001. The Bank has implemented Mobile Banking Solution through M/s Paymate India Pvt Ltd. for providing Mobile Payments and m-Commerce facilities. Payment Gateway with M/s CCAvenue and with BillDesk has been successfully implemented. A Customer Facilitation Centre has been established at the Bank’s newly designated office at Mumbai called ‘Electronic Payment & Settlement Office’ (EPSO) for all electronic payments. The Bank has entered into tie-up with Technology Service Providers (TSPs), namely, M/s. Integra Micro Systems Pvt. Ltd., M/s. Bartronics India Ltd., M/s. HCL Ltd., M/s. Indian Grameen Service and M/s. Smart Chips Technology for providing end-to-end solution for implementation of the Financial Inclusion project. Spanning over 85 years of pioneering expertise, the Bank today placed in the league of large and leading Public Sector Banks catering to the diverse banking needs of over 26 million customers through 2590 branches across the country and an overseas branch in London. The Bank has total number of 1238 ATMs as at Dec 31, 2011, spread across the country. The Bank offers a wide array of products and services for all segment of the society and is well equipped to meet the challenges of the 21st century. The Bank received the National Award for outstanding performance in lending to Micro Enterprises from the Ministry of Micro, Small and Medium Enterprises, GOI, New Delhi in recognition of its performance in financing Micro Enterprises.

The Federal Bank Ltd Federal Towers, Corporate Office P.B No: 103, Aluva - 683 101 Ph: 0484 2623620, 2622263 Fax: 0484 2622672 Email: Web: Federal Bank, leading private sector bank in the country, has a net worth of over Rs.5600 Cr, with more than 5 million customers across the world. As on 31.12.2011, the Bank has 835 branches and 891 ATMs, 8 Zonal Offices and 31 Regional Offices. All the branches are operating under Core Banking Solution and are fully networked. The Bank has three variants of VISA International Debit Cards, viz. Platinum, Gold and Shop-n-Save. Bank provides master cards also. The Bank also issues pre-paid Gift Cards and International Foreign Currency Travel cards. The Bank is using technology to leverage its operations and is among the first banks in India to computerize all its branches. The Bank offers services such as Internet banking, Mobile banking, online bill payment, on-line fee collection, depository services, Cash Management Services, merchant banking services, RTGS / NEFT facility, etc. Federal Bank took over Ganesh Bank of Kurundawad, in 2006. This enabled Federal Bank to get 32 more branches. Federal Bank is also in Life Insurance business through IDBI Federal Life Insurance Company Limited in association with Ageas. The Bank also distributes Mutual Fund products of 15 Asset Management Companies and non-life products of Bajaj Allianz General Insurance Company Limited. The Bank is also into bullion sales, offering 999.9 pure Imported Suisse Gold coins, under ‘Federal Bank Pure Gold’. As on 31 st December 2011, the Bank’s total business was around Rs.80, 000 Crore and the net profit for the quarter was Rs.202 Cr. The net worth of Federal Bank is Rs.5647 Cr. The Bank has a Capital Adequacy Ratio of 15.91 %, which is one among the highest in the industry. A wide range of liability and asset products and services are offered exclusively to NRIs.

The Bank opened its first overseas representative office in Abu Dhabi, UAE. The Bank has correspondent banking arrangements with several Exchange Houses and banks all over the world, for speedy transfer of money. The Bank launched Portfolio Investment Scheme (PIS) for the NRIs, in association with M/s. Geojit BNP Paribas Financial Services Ltd. Federal Bank has many firsts among the traditional Banks. Some among them are to introduce Internet Banking Service, to have all its branches automated, to have all its branches inter-connected, to offer Electronic Telephone Bill Payment, e-shopping payment gateway, Mobile Alerts and Mobile Banking service, Express Remittance Facility from Abroad, RTGS facility across all its branches, to issue GDR and get listed in London Stock Exchange etc. Federal Bank won the KMA Excellence Award for 2011, in two categories- ‘Best In House Magazine’ and ‘Best Cost Management Measures’. The Bank has won Web awards for the ‘Bank Standard of Excellence (2010)’ declared by the Web Marketing Association on 15th Sept 2010 for its content rich, innovative and ease of use corporate website. The Banking Technology Excellence Award for the year 2010-11 in the category ‘IT for Internal Effectiveness’ among small banks was conferred on Federal Bank by the IDRBT. Federal Bank has won Global CSR Awards on 18.02.2012 for ‘Best Corporate Social Responsibility Practice Overall’. Union Bank of India Nodal Regional Office Union Bank Buildings M.G Road, Kochi - 682 035 Tel: +91 484 2385200, 2385202 Web: Email: It was established on 11th November 1919 with its headquarters in Mumbai. Bank’s Registered Office at Mumbai inaugurated by Mahatma Gandhi, the father of the Nation during the year 1921. The Bank was nationalized banks 153

in the year 1969. The Bank now operates through a network of over 3087 branches, 47 extension counters and 3193 ATMs spread across the country. Union Bank has shown uninterrupted profit right through its 92 years of operations. The Bank has a large clientele base of over 24 million customers. The well-distributed branch network of the Bank makes it a truly national bank with its presence across different states and Union Territories. The Bank is technosavvy, with 100% anytime anywhere banking facility. The Bank introduced Core Banking Solution with connectivity between branches covering all branches. The bank has attained a significant milestone by crossing total Business of more than Rs. 3,55,000 crores (Rs.Three lakh fifty five thousand crores) as of March 2011. The Bank has a strong team of more than 29000 dedicated staff who have contributed in building up the strong edifice of the Bank. As part of its plan to go Global, Bank has opened its Branch at Hongkong and representative Offices in Shanghai in China & Abu Dhabi in UAE. Bank in association with Bank of India and Dia-Ichi Insurance Company is selling insurance products by floating a new Company. Bank has also tie up with KBC for selling mutual funds. Bank has tailor made Deposit Scheme to cater to different Sections of the Society. Also, its Retail Lending Schemes includes loans for House, Education, Vehicle etc. For the convenience of its customers, it has Internet Banking, ebanking, Mobile banking, International Debit Card, and Credit Card etc. Some of the Bank’s achievements in the recent past are as under: Union Bank of India wins best user of Business Intelligence Award. Bank bags ABCI award for Marketing and Brand Communication. Dale Carnegie Leadership Award conferred on Union Bank. Banks training college at Bangalore has won the Golden Peacock National Training Award four times in 1998, 2005, 2007 and 2011. Union Bank of India opened its 2800 th Branch at Vytilla, Ernakulam. Bank opened India’s highest altitude ATM at 14300 feet in Serethang, Nathulla, Sikkim. 154 banks

Andhra Bank No. 4-5-1 - 23, Bank Street Koti, Hyderabad -500195 Tel: 040 24761440, 24761677 Web: AXIS Bank Ltd. 131, Maker Tower - F Cuffe Parade, Colaba Mumbai - 400 005 Tel: 022 67074407, Fax: 022 22186944 Web: Bank of Baroda Baroda House, PB No - 506 Mandvi, Baroda - 390 006 Tel: 0265 2518715 Web: Bank of India Star House, C-5, G Block Bandra Kurla Complex Bandra East, Mumbai-400 051 Tel: 022 66684444 Web: Bank of Maharashtra Head Office, ‘Lokmangal’, 1501, Shivajinagar, Pune-411005 Tel: 020 - 25532731, 25532733 Web: Canara Bank Head.Office, JC Road Bangalore - 560 001, Tel: 080 22221581 Web: Catholic Syrian Bank St. Mary’s College Road Trisuur, Kerala - 680020 Tel: 0487 2333020, Fax: 0487 2333170 Web:

Central Bank of India Corporate Office, Chander Mukhi Nariman Point, Mumbai - 400 021 Ph: 022 66387777 Web: City Bank N.A, mail Desk No: 2, Club House Road Annasalai, Chennai-2 Web: City Union Bank Ltd., No.149, T.S.R Big Stree Kumbakonam-612001 Tel: 0435-2402322, 2401622 Web: Corporation Bank Mangaladevi Temple Road, Pandeshwar Mangalore 575 001, Karnataka Tel: 0824 2426416 to 420 Fax: 0824 2440964 Web: Dena Bank Bandra Kurla Complex Banrda East, Mumbai - 400 051 Web: Dhanalakshmi Bank Ltd. Dhanalakshmi Building, PB No : 9 Nayakanal, Thrissur - 680 001 Tel: 0487 2335177, Fax: 0487 2335580 Web: HDFC bank Ltd Chandivali, Off Sakivihar Road Sakinaka, Andheri East Mumbai - 400 072 Tel: 022 28569009 Web:

ICICI Bank ICICI Bank Towers, Bandra Kurla Complex Mumbai - 400 051, Tel: 022 28307777 Web: IDBI Bank Ltd. IDBI Tower, WTC Complex Cuffe Parade, Mumbai-400 005 Tel: 022 66553355, Web: Indian Bank PB No : 1384, 66, Rajajisalai Chennai - 600 001, Tel: 044 25233231 Web: Indian Overseas Bank Regional Office Vettukattil Buildings Jos Jn, MG Road, Kochi-682 016 Ph: 0484 2376949, 2377804 Web: Indusind Bank Indusind House, Lamington Road 425 Dada Saheb, Bhadkamkar Marg Mumbai - 400 004 Web: ING Vysya Bank ING Vysya House, No : 22 M.G. Road, Bangalore - 560 001 Tel: 080 5005000 Web: Jammu and Kashmir Bank Moulana Asad Road, Sreenagar Kashmir - 190 001, Tel: 0194 2481930 Web: Karnataka Bank Limited Mahaveera Circle, Kankanady,, Mangalore-575 002. Karnataka State., Tel: 0824-2228222 Web: banks 155

Kotak Mahindra Bank 9th floor, Godrej Coliseum Behind Everard Nagar, Sion East, Mumbai - 400 022 Tel: 022 66215999 Web: Lakshmi Vilas Bank Ltd Salem Main Road Kathaparai Karur - 639006 Tel: 04324 220051, 220052 Email: Web: Oriental Bank of Commerce Harsha Bhavan E-Block Connaught Place New Delhi-01 Tel: 011 23417121, 23416691 Web: Punjab National Bank Head Office, 5 Sansad Marg New Delhi-110001. Tel: + 91-11-2371 4562 Web: Punjab & Sind Bank Press Club Building Sector 27, Madhya Marg Chandigarh, CH 160019 0172 2656325, 0172 2781785 Web: State Bank of India Central Office, Madamcama Road Mumbai - 400 021 Tel: 022 22022426 Web: 156 banks

State Bank of Travancore Head Office, Poojapura Trivandrum-695 012, Tel: 0471 2351244 Web: SyndicateBank Corporate Office, Gandhinagar Bangalore-560 009 Ph: 080 22267545, 22267548 Web: The Federal Bank Ltd Federal Towers, Corporate Office P.B No: 103, Aluva - 683 101 Ph: 0484 2623620, 2622263 Fax: 0484 2622672 Web: The South Indian Bank SIB House, Mission Quarters Trissur, Kerala - 680001 Tel: 0487 2420020, Fax: 0487 2442021 Web : Union Bank of India Nodal Regional Office Union Bank Buildings M.G Road, Kochi - 682 035 Tel: +91 484 2385200, 2385202 Web: Uco Bank Lal Darwaja Bhadr Ahamedabad - 380 001 Tel: 079 25501825 Web: Vijaya Bank 23/24, Infantry Road Shivaji Nagar, Bangalore - 560 001 Tel: 080 22869180, 22865415 Web:

Ever Blooming God’s Own Country The lush green State of Kerala, perched on the Southern tip of the Indian peninsula is immensely blessed by Mother Nature. Universally acclaimed as the God’s Own Country, the State is a tourists’ delight round the year, thanks to its 158 dream makers

scenic charms, labyrinthine backwaters, refreshing climate, evergreen forests and valleys and a vibrant cultural legacy. The State is also fast developing as a major IT hub. Not surprisingly the State has of late emerged as a real estate hot spot. Demand for property for residential and commercial

purposes is steadily growing making land dearer and dearer every day. The large chunk of NRIs and their remittances is a major strength of the State’s economy and as such their interest is buying a property in the home state is mounting. When the recent financial crisis began to unfold, many of the NRI population who were mainly Middle East workers began to realize that real estate an easy and safe bet. Strong influx of foreign currencies made the market hot. Also, high density of population makes the properties, especially real estate, hotter for speculators and investors. NRIs are adding over 20% of SDP through their remittance. Lion share of this amount is invested in the real estate business and it has resulted in a total revival of the economy. This investment goes mainly on construction of houses and few spend it as a long term investment. Nowadays real estate investment is the most profitable with stability and security. Kerala is also one among the third worlds longest-lived, healthiest, gender equitable literate region. Its human development index and standard of living are the best in the nation. Factors Driving the Real Estate Business Kerala has also attained a unique status on account of making it to the list of the top must-see global destinations. Over the last few years, tourism has been peaking in Kerala which has had a direct bearing on its economy and other related industries like the hospitality and real estate sectors. The large scale tourism-enhancing activities that are being undertaken in Kerala, have been attracting the attention and interest of many real estate companies to invest in the State in order to cater to the accommodation needs of the tourists on a larger scale. Owing to its world renowned status, Kerala is expected to provide the best of real estate services to the prospective clients. Several well-reckoned as well as upcoming real estate firms in Kerala have been vying with one another to offer their clients the best of properties comprising luxury/ budget hotels, resorts and home stays as well as apartments,

villas and independent houses in ideal locations, and the most feasible land transactions along with a host of other quality services. In a similar manner, the IT boom in the State especially in the rapidly expanding Kochi and Thiruvananthapuram cities and their suburbs has also paved way for the setting up of IT parks with state-of-the162 dream makers

art buildings and hi-tech campuses, thus enhancing the scope of the real estate scenario in Kerala. In what is billed as the biggest land deal in the history of Kerala’s infotech sector, Tata Consultancy Services (TCS) signed a lease deed for 82 acres of land worth Rs.1,500 crore last year in the Technocity project coming up near the

Technopark campus in Thiruvananthapuram. The new campus will be a learning hub of the organization and will be connected with its other training facilities across the globe. Besides, developments such as the commissioning of the Kochi international airport at Nedumbasserry and the International Container Transshipment Terminal (ICTT) at the sea port at Kochi have brightened the prospects of the real estate scene in the emerging metropolis of Kochi. The Smart city project which is progressing in the suburbs of Kochi has also added to the real estate boom of central Kerala. As part of the latest trends in the industry, religious tourism has also been a motivating factor in the realty boom seen in the State’s famous holy centres like Guruvayoor. Kerala’s strategically advantageous geographical location and its multi-cultural ambience have gained a lot of importance among the masses from outside the State and the country. The real estate clientele has been building up in the last decade, with numerous clients both domestic and multi national, pouring in to make investments in the State. With the State Government also implementing new ways to attract more FDI’s in the form of real estate investments, the realtors of Kerala are playing a pivotal role in mobilizing the movements of potential clients across Kerala. The facilitation of such a move has encouraged a lot of other realtors outside Kerala to take a keen interest in unleashing the State’s potential in terms of real estate. Latest Trends According to some international surveys, over 45% of the surveyed people would like to own a property in Kerala. As Kerala is increasingly gaining popularity regarding investment in the real estate sector, the realtors are also keeping in mind the economical as well as ecological concerns. Nowadays, the architects and civil engineers of Kerala are coming up with new strategies and methods of planning and construction with the idea of retaining the charm of the serene locales of the State. In the backdrop

of the climate change causing concern at the global level, the fuel-efficient ‘green building concept’ using available resources has been catching on in the State of late, as both builders and customers have realized the value of preserving the natural environs for sustainable growth. With easy access to home loans and other beneficial 166 dream makers

schemes offered by banks and private institutions, the budgets and expectations of the masses are rising. The real estate companies are driven by a common motive of providing excellent and affordable residential, commercial and industrial properties to the public. They are found to be taking effective measures so as to retain their existing

clientele as well as to increase the number of customers. The real estate firms and developers have understood the importance of offering exclusive, valuable services in this field, as the competition is getting tougher. With the spreading of a global culture due to the arrival of joint venture companies and multi national firms bringing with them their high technology standards in construction and infrastructure, Keralites have become more aware of quality and cost effectiveness. The Indian Scenario Indian real estate industry is growing with a CAGR of more than 30% on the back of robust economic performance of the country. After a little downturn in 2008-09, it has revived rapidly and shown tremendous growth. The market value of under construction projects has increased from $70 bn at end-2006 to $102 bn in by 2011. Besides, the Government initiatives like liberalization of foreign direct investment norms in real estate, introduction of the SEZ Act, and allowing private equity funds into real estate were the key factors that contributed to this tremendous growth. In addition to that, aggressive launching of new projects by builders had further improved this positive sentiment which paved the way for rapid growth of the real estate market. According to market researchers, Indian real estate industry may see some down turn in 2011. It may start from 1st quarter of 2011 and last up to 3rd quarter of 2012. However it will be not too intense as it was during recession period. It is expected that price may slash by 10-15% during this phase of correction but under certain situation it may last up to end of 2013 with price correction of 30% specifically in Tier-I cities. There are more than 400 million Indians waiting to hit the middle class group which will require more than 75 lakhs housing units by 2013. Whether the present bubble will burst or see a bit trouble in shortterm, growth story will remain intact for Indian real estate industry. However affordability is the most important factor when it comes to housing prices and middle class housing 168 dream makers

is much levels of affordability in most of the major cities in India. All eyes are on Indian property market due to a variety of factors including the following: a) It’s ever growing economy which is on a continuous rise with seven plus annual increase. The boom in economy increases purchasing power of its people and creates demand for real estate sector. b) India is going to produce an estimated 2 million and over new graduates from various Indian universities every year, creating demand for 100 million square feet of office and industrial space. c) Presence of a large number of Fortune 500 and other reputed companies will attract more companies to initiate their operational bases in India thus creating more demand for corporate space. d) Real Estate Investment in India yields huge dividends. 70 percent of foreign investors in India are making profits and another 12 percent are breaking even. e) Apart from IT, ITES and Business Process Outsourcing (BPO) India has shown its expertise in sectors like autocomponents, chemicals, apparels, pharmaceuticals and jewelery where it can match the best in the world. These positive attributes of India is definitely going to attract more foreign investors in the near future. Favourite Investment Option The important factors affecting demand for land in Kerala are growth of population, changes in inheritance system, development of commercial cultivation, income and tastes, migration of workers, inflow of remittance from abroad etc. The main sources of income for purchase of land are own savings. Sale of inherited non-land resources and bank finance are other important sources of funds to buy property. The importance of bank finance for purchase of land is increasing day by day. Most people buy land as an investment asset and to earn high income through resale. The land price hike in Kerala is mainly due to the limited supply of land and an increase in the demand for land for developmental purposes. The specific policy of the Kerala Government to fix the fair value of land is sufficient to

reduce the practice of under pricing to some extent. The general progress and wake up in the overall economic front in the State, an increase in the intensity of investment in land in Kerala by NRIs, large scale buying of land by high wage earning groups like IT professionals and others, an increase in the price of rubber, a wake up in the tourism sector and the entrance of big retail monopolies in to the retail sector of Kerala are cited as factors that contributed to the surge in real estate business in the State. Other factors include the establishment of large scale professional colleges and multi speciality hospitals in sub urban and rural areas of Kerala, availability of housing loans at a low rate of interest, large scale increase in the availability of loans with simple and liberalized procedures especially with the entering of new generation banks, the coming of builders and developers of real estate from other states, widening the gap between the demand and supply of land, the presence of real estate speculators and corporates in the realty sector and the establishment of Real Estate Investment Trusts (REITs). Land owning class benefits from the rise in land value directly by the consequential increase in rental income and indirectly through additional security and ability to borrow. The global economic meltdown has of course put breaks on this Bull Run. However the real estate industry is back on track and blossoming in full swing. The recession had resulted only in some sort of a cooling down of the industry and a kind of correction. It is heartening that the realty market has been able to gradually switch back to the path of progress. The economy of Kerala is hugely dependent on travel and tourism besides transportation, banking and finance, information technology and communication, agriculture and fishing industries. With the fast changing lifestyle of the people due to growth in health and family welfare schemes, Kerala’s real estate is still on a boom. As part of the socio economic development of the state, the people have now started building their houses at quite an early stage by availing loans. The on going and upcoming 170 dream makers

real estate projects have already started transforming the once barren skyline of the state, especially in areas like Thiruvananthapuram, Kochi, Kottayam, Thrissur and Kozhikode, the major urban centres of the state which, has already been dotted with an array of vertical residential and commercial constructions, apart from villas and resorts complexes in the hinterlands. The income levels are rising and attitude of having own home is picking up. Being a state of youth population the approach has also been changed. The youth are thinking of buying and repaying. It was not the same a decade ago; they had approach of first save the money and buy the property. Real estate businessmen have chalked out their strategies much in advance. There are firms which deal properties and provide plots, small houses, apartments, pent houses, bungalows, commercial places and agricultural lands as required to customers. Various companies which have name and fame in real estate sector have their presence in Kerala. You name the city and you would get the places as per choice and budget. To organize the real estate sector the Government of Kerala has distributed various roles to several organizations such as The Kerala State Housing Board, Kerala State Co-operative Housing Federation, Rural Development Department, Agricultural Bank and Kerala State Development Corporation. All indications are that the boom in property sector, specifically housing is here to stay for a long period of time. The building up of independent houses, duplexes, multi-storied apartments, villas and the upcoming bed and breakfast facilities is going to bloom further. Residential sector is an absolutely safe bet for investments in short term as well as long term, according to analysts. There is a growing realization among the people that investment in the stock market, with its ups and downs has its own related problems whereas bank deposits and mutual funds are restrictive in returns. On the other hand, investing in real estate is a guarantee that the returns at the time of disposal will definitely be higher making it is a very safe mode of investment.

The Passion of Living in Kerala Kerala is fast emerging as one of the progressive states that offer heavenly abodes not only in the cities and townships but also in their suburbs and villages which are blessed with clean air and water as well as good road connectivity. The quality living assured across residential and commercial space amidst the scenic beauty of the state remains the primary puller for property buyers. Living in Kerala continues to be a passion for not only those who are born here but also those who have at least once experienced the charm of the state at least once during one of their visits to the state. This is also what helps its realty sector grow by leaps and bounds. The multi cultural ambience of the strategically located place has gained a lot of significance in terms of real estate developments. Kerala presents enough avenues to create a living in the very bosom of nature in quite contrast to the dull urbanized locations elsewhere, where land prices are skyrocketing and land shortage is acute. Changing Lifestyle A major chunk of today’s Kerala population is more comfortable with the idea of living in apartments than at any time in the last 50 years. Demand for quality flats are growing. Many are ready to pay more for better quality. And most of them buy apartments only once, so instead of going for second grade apartments, they want only the best. Preference for flats is growing especially in the wake of the spurt in nucleus families even in a state like Kerala which was once known for its well knit joint family system under which many units of a single family live in one house under the guidance and leadership of the eldest member. Interestingly the flat culture in Kerala offers a somewhat similar ambience with the building society concerned playing the role of looking after the interests of the entire families living in respective flat complexes. Flats have also become popular due to the safety and security available. In addition to security, the tenant need not worry 172 dream makers

about payment of electricity, water or other maintenance bills which are taken care of by the society. All external maintenance is also done by the society. Many of the builders provide utilities like centralized gas, health club, waste chutes and driver’s rooms which are value additions. The paper work involved during the purchase is also minimal and the biggest boon is that one need not worry about the problems of construction-labour, purchase of material, permits and licenses etc. Independent villas and houses are more expensive but if one can afford it, there is nothing like it. There are many builders who carry out construction on contract basis and with totally transparent terms and conditions. Leading property developers have come out with the choicest offerings like budget, luxury, and premium residential premises, whether it is villas or flats. Budget Homes “Ready to Occupy” The latest rush is for affordable housing or budget homes which are “ready to occupy”. They are in great demand these days and most of the builders are out to capitalize this potential. In fact the customer profile has changed of late. Even big builders have repositioned themselves to provide affordable housing. As land costs in cities make it impossible to provide houses on a lower price, most builders and concentrating on suburbs to construct budget housing complexes. Affordability is achieved by mainly by cutting down common spaces and luxuries, quite comfortable enough for modern living. Compared to the budget homes available in other metros like Mumbai and Delhi, the ones offered in Kochi are far better. However all the builders are quite conscious about quality, realizing that quality matters much. The Emerging Metropolis of Kochi Kochi is considered as the Queen of the Arabian Sea and the Gateway to South India. Originally built by the Portuguese, Kochi, also known as Cochin has a natural harbor, canals, and fishing villages along the backwaters.

Situated in the west coast region, Kochi can be regarded as the commercial and industrial capital of Kerala. The real estate market in Kochi is a fast developing one. This is because of the boom in the industrial field. The latest catalyst to the real estate boom in this emerging metropolis is the ongoing Smart City project. The boom in the processing sector influenced the growth of factories, commercial estates, buildings and offices. Kochi property especially occupies a special place in the heart of the tourists largely because the scenic beauty of the place is the major attraction to foreigners who often buy vacation homes, guest houses and retirement homes either within the city limits or within the Ernakulam town. On the residential front, the real estate market in Kochi can easily be defined as being affordable. There are few over-priced homes and they are mostly owned by the IT professionals and ex-army men. Also traditionally acclaimed as the spice trading center that was originally started by the North Indians, still have large communities of Gujrati, Punjabi, and Bengali people settled in colonies. These communities have their own schools, hospitals and charitable units all over the city. These residential societies in Kochi are also an important part of the Kochi realty. The important places in Kochi that have a large population centered are Mattancherry, Old Dutch cemetery area, Cheena Vila are old settlements. The prices of homes in Kochi are particularly high in the Mattancherry region that once had the Jewish communities prospering in trade and business in Kochi. The ethnicity of the place is what makes this place an important tourist attraction as well. It is also a great commercial district in Kochi. Rents in this area are high compared to other parts of the city. Other expensive areas are around Fort Kochi, the Kochi airport areas, and the railway station. The emerging metropolis of is undoubtedly is the most happening city in respect of real estate industry mainly because of the fact that this port city is the hub of industrial business developments in the state. Due to this very reason 174 dream makers

the maximum number of reality players is most active in Kochi and its suburbs exploring and exploiting the realty prospects of the region. Kochi has opened a new market for property developers to be tapped, boosting the economy of the state in return. In the housing sector- flats, apartments, villas, residential complexes etc. with array of amenities like modular kitchen, granite flooring, exclusive parking, landscaped garden, health club, highspeed lifts, swimming pool and others are being developed in the state. A host of most modern malls are also fast coming up in Kochi besides the existing one like the Bay Pride Mall, Oberon Mall, Gold Souk Grande and Nucleus Mall. Lulu shopping mall with a basement and G-3 configurations is spread over 15 lakh square feet is located at Edappally in an area of 16.5 acres is fast nearing completion. Retail Chains and hotel groups which are all se to enter the city are McDonalds, Intercontinental and Marriot group of Hotels. The work on the 25 km long Metro Rail Project starting from Aluva, Kalamassery and ending at Petta, Tripunithura is expected to commence with active participation of the Delhi Metro Rail Corporation (DMRC). The travel demand on the metro rail according to the consultants will be 0.24 million passenger trips per peak hour. About 0.7 million people are expected to use the metro rail daily. As such, Kochi is spilling over to the neighbouring towns and villages where land prices have made impressive gains. The growing demand for housing units and the constraints on space have induced city builders to focus on building apartments in the suburbs. Local builders are offering top-of-the line fittings and lifestyle add-ons like clubs and swimming pools to apartment complexes to woo prospective customers. Satellite townships are being absorbed into the city as better connectivity gives them easy access to the new IT locations. The suburban Tripunithura, Kakkanad and Aluva are stated to be safe bets for investment in property in Kochi. Business establishments have started relocating their showrooms and outlets on the sides of the pass

road between Edapally and Vyttila. The construction of the Gosree Bridge has opened up new areas for residential and commercial construction as Kochi has become easily accessible from Kochi. Panampilly Nagar, Kakkanad, Gandhi Nagar, Giri Nagar, Kumaranasan Nagar are residential localities which have come up during the past few decades while Palarivattom, Kaloor and Edapally are even older. Today, Kakkanad is fast becoming one of the most favoured spots for villas and flats while in Kathrikadavu area with its two new flyovers land value has touched new highs. The State of the Art Mobility Hub in Vytilla has facilitated better connectivity to the city while a host of flyover proposed at the presently congested junctions like Vytilla will also add to the connectivity to this emerging metropolis. The port-based special economic zone, a special enclave at Puthuvype, is expected to attract major industrial investments and throw up large-scale employment. The project will offer opportunities in various associated ventures such as an international ship repair complex, a gas-based power project and a desalination plant. A free trade warehousing zone has already been sanctioned as part of the port-based activity. This would be another attraction for the investors opting for real estate investments in Cochin. It is expected that Cochin needs additional accommodation facilities for more than 25,000 people within a five-year period. It will create a major demand-supply gap in commercial and residential properties and also help people to get quality at very lower price. The Fever is Spreading The real estate fever is spreading to other parts of the state also. The real estate boom is at its peak. With the coming up of Techno park and a host of ayurvedic and other holiday resorts has already made the Capital city and suburbs a favourite investment destination of builders. Moreover the proposed Vizhinjam international container terminal project also has its stimulating impact 176 dream makers

on the real estate scenario of the State capital. In Thrissur town, the cultural capital of Kerala, the real estate scenario continues to be bright with some corrections in land prices. In Palakkad district the boom is still evident mainly in Ottappalam, Pattambi and Mannarkkad areas. The Malabar region is also now all set to become one of the most happening regions of the state thanks to a host of developmental initiatives like the Kannur Airport, the Cyberpark project and an assortment of tourism related ventures. The most ambitious among these is of course the Greenfield airport project named Kannur International Airport coming up close to Mattannur in Kannur district. It is certain that the airport will go a long way in promoting a wide range of commercial, trade and industrial activities that can add fuel to the real estate boom in the region. It is also expected that the project will help the transformation of the North Malabar region into a highly developed growth centre for travel, tourism and industries. The airport is expected to have an annual traffic of more than 1 million international passengers and above 0.3 million domestic passengers as per 2009-2010 estimate. Yet another ambitious project that will give a major facelift to the region is the UL CyberPark, coming up at a 25-acre site. This will be the first IT special economic zone in the Malabar region with an estimated investment of Rs 600 crore. As per Government’s plans, the entire development of IT infrastructure in the Malabar region will be under the Cyberpark umbrella. With jungle tourism continues to be popular, the forest rich Wayanad district is also has its own due share of the real estate boom. In the back water rich Alappuzha district, the boom is fast spreading in the water front areas of Thuravoor, Chemmanadu and Cherthala lying on the side of the National Highway. In the rubber rich Kottyam district the boom is mainly centered on plantations. With the rubber prices have started touching dizzy heights of late the real estate deals of rubber plantations are also in full swing.

Resurgence of Vaasthu Vaasthu sasthra, the ancient Indian science of construction has of late become highly popular among builders, architects and the general public. In fact this ancient science claims the wisdom of ages. The ancient architectural marvels like temples, churches and other monuments which have survived the time and tides were all built according to prescriptions of Vaasthu. Vaasthu sasthra deals with the architectural and engineering needs of any structure. The word Vaasthu according to experts has its origin in the vedic period. In a more elaborate sense, Vaasthu sasthra means the science of all matter and energy and time and space in the universe and its use of creating dwellings, temples, forts, monumental structures and even vehicles. Ignoring the principles of Vaasthu is stated to cause serious adverse consequences for the health and wealth and even lives of the occupants of the particular structure while a building built perfectly according to Vaasthu is stated to bring good fortune, well being and good health to the occupants. It is claimed that the science of Vaasthu is not superstitious, but is rational and scientific. The Beginning: It is said that the science was developed and compiled by sages and saints who have taken much pain to observe and investigate the meteorological and astronomical data of several hundred years. But those who modified Vaasthu in later years and systematically presented it in the current form were Varahamahira, Sanathkumara, Bhoja Raja and Manasara. The Resurgence: In a state like Kerala where real estate industry is witnessing an unprecedented boom and massive residential and other constructions are progressing Vaasthu Sathra is gaining a renewed prominence. With the growing public awareness of this ancient science, the builders and architects are now more concerned about the same. This also led to the emergence of a new generation of Vaasthu consultants in the state. Whatever it is, good days are here now for this revered ancient science.

find your dream makers AC City Projects Pvt. Ltd. Sana Complex, M.V. Road Palarivattom, Kochi - 682 025 Ph: +91 484 2341719, 3296647 Fax: +91 484 2347592 Email: Web: It is a success saga for AC City. They had completed five Years as builders in Kochi. In this short span of time 18 Projects completed, delivered and occupied. Seven Projects are going on under different levels of construction in different parts of the Kochi City. On a closer look you can read some peculiarities that differentiate AC City from other builders. Their projects are on the main stream of the City or very close to the main stream. This is indeed a definite advantage to customers. Even in the midnight they can come on a bus and just walk into their apartment. Another notable difference is that they are keen on delivering their projects on time as per schedule. Customers are saving a lot on interest on Loan and rental income. You can see all of the residential projects of AC City are located in posh residential localities. This adds value to your address. Quality is an obsession for AC City. May be AC City is one of the very few builders using red bricks walls. Like, other materials like steel and cement to paint and finish, AC City uses premium brands like Johnson, Marbonite vitrified tiles, Kajaria, Hindware and Jaquar for toilets, Finolex, ABB, Legrand for Electrics, Otis, Kone or Johnson for lifts and Asian paints for finish and so on. AC City builds more than homes. They build values and relationships. They take pride in establishing close relationship with their customers and in working closely with them to achieve the best possible results. They are committed to providing quality in workmanship and materials that is environmentally responsible. You can experience the transparency in transactions and relationships

in AC City. Dedicated employees and their consistent attention to details allow them to guarantee all of their work. From their Front Office Personnel through their Project Architects and Project Managers in the field, their seasoned professionals focus on taking the anxiety out of the home construction process. The Promoters of the company has got more than 2 decades of experience in construction industry. They are still working for other builders in both piling and civil construction areas. The reason for their acceptance among major builders is their commitment to quality, time and cost. AC City claims that their customers are their brand ambassadors. Their customers, around 400 in numbers contribute about 40% of their sales in the new projects. These satisfied customers are the proof of their claim on Quality, T ime, Workmanship and Transparent Relationship. The Ongoing Projects of the company are AC Opulenz - 4BHK Luxury Apartments - Kadavanthara, AC Lotus - 3BHK Premium Apartments - Vyttila, AC Geeyem Enclave 1,2&3BHK Premium Apartments - Vyttila, AC Kurians - 2&3 BHK Premium Apartments - Kaloor, AC Grace - Studio Apartments - Pulleppady, AC Sreeramam - 2&3BHK Premium Apartments - Kacherippady, AC Sedona - 1,2&3 BHK Premium Apartments - Panampilly Nagar. Mather Projects and Constructions Ltd. Rajaji Road, Cochin - 682 035 Kerala, India Ph: +91 484 2352074, 4114444 Fax: +91 484 2352488 Email: Web: Mather Projects is the realty wing of the Mather Group, which was incorporated in 1942. The Group has interests in housing, hospitality, engineering and education. Mather Projects began in a modest way undertaking individual projects. Today, it is a full-fledged housing company, synonymous with lifestyle housing in the state. With 15 projects completed and many more ongoing in under a dream makers 179

decade, Mather today has cemented its position as the leading builder in Cochin, creating the homes customers most aspire to own. Mather, which has a customer base of over 2000, has built over 30 lakh sq.ft to date. Projects are usually located in the elitest residential areas, central locations or in scenic settings such as the waterfront. Luxury and aesthetics are Mather’s forte. With each project, it reinvents design. Clean, minimalistic and contemporary finishes are given preference. The result is understated elegance that is trendy without being ostentatious. Mather focuses on beautiful finishes; be it for the interiors of an apartment, or for its common areas. By using international designer brands and design concepts Mather has quietly effected a lifestyle revolution in Kerala. Common areas are beautifully laid out, landscaped and lit. Homes are spacious and airy, displaying the quality that comes from using only the best materials. Mather homes are all about luxury. In fact, the company recently launched its Platinum Range of homes which offers apartments and villas where no luxury will be spared. It has been created exclusively for the well traveled home owner, who appreciates the quality of a well made product and the effort that goes into creating something rare and signature. With numerous celebrities buying Mather homes, and sold out projects continuing to appreciate in value, there is no doubt that Mather has managed to capture the imagination of the people.

cents of land is just 500 meters from the new Angamaly bus terminal project , well connected with road, railway and waterway systems. It is the place to settle in for those who love nature. Its Proximity to the Cochin International Airport, IT Parks and important Educational and Commercial Centers makes it a perfect setting for family living. With the widening of the National Highway and the implementation of the Metro rail Project, Angamaly will register huge growth in the coming years. ‘Meera Dream’ is in Marampally-Aluva, in Aluva-Munnar road. Marampally is the end of Sea Port Airport Road and there is an easy access to airport through the new bridge. This project is having 82 dwelling units of 2 and 3 bedroom apartments facing to Periyar River with G+17 Building in 72 cents of land. Meera Homes also had completed projects near Info Park Kakkanad and at Edappally. They are dealing villa plots in different parts also. Excellent team work and innovative construction ideas have helped Meera Homes to reach heights in a very short span of time. It is the team effort, they have a team of dedicated professionals working hard to deliver unparalleled service and quality with a transparency in Business. Meera Homes, an ISO Certified company is very eager in quality and customer satisfaction. They are free to express their desires and emotions in the dream homes of ‘Meera Homes’.

Meera Homes 19/44, First & Second Floor Hill Road, Aluva-683 101 Ph: +91 484 4058808, 4058809 Email: Web:

MIR Realtors Pvt. Ltd. FS1, North Avenue, Paramara Road Cochin-682 018, Kerala Ph: 0484 2391616, 2392524 Fax: 0484 2393636 Email: Web:

Meera Homes-one of the most reputed names in the construction industry is all set to convert the dream of many people to settle in a peaceful and calm location into a reality with its luxury projects ‘Meera Signature’ And ‘Meera Dream’.‘Meera Signature’ coming upon 87

Mir Realtors is the construction vertical of Mir Group-one of the fastest growing, multifaceted business house. Mir Realtors is an ISO certified, eco-friendly builder that pioneered the concept of self-contained, ‘Green’ townships in Kerala. The company’s signature township ‘Green

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Metropolis’ designed on 6 acres of green expanse at Kakkanad, Cochin is the first eco-friendly self-contained township in Kerala. Located in close proximity to Smart City, the project comprises of 400 dwelling units and a 32storeyed twin tower apartment complex, the tallest in South India. Mir Realtors is also constructing the largest township in Trivandrum ‘ The Greens’ on 11 acres of lush greenery at Karakulam near Peroorkada. Located on the state highway to Nedumangad, the proposed project features 364 dwelling units and exclusive Pool Villas. The third project is an exclusive beach township at Kannur, the mystic land of looms and lores. Christened as ‘Sailors Cove’, this township is the first and largest in the city and features the tallest 27-storeyed twin towers in Kannur. Living in a township built by Mir Realtors ensures all the joys of gated community living. World-class amenities are a part and parcel of Mir Realtors’ townships. Club houses, jogging tracks, pools, crèches, amphitheatre, cafeterias, supermarket, guest suites, drivers’ accommodation, medical clinics, bank ATMs, conference hall and business centre, among many others enhance the lifestyle of residents. A lifestyle that would have required time, effort, costs and travel has all been made available within the township. All Mir townships have unique features such as green pollution free surroundings, ambient air quality, rain water harvesting, waste management, sewage treatment plants and energy conservation system. Nikunjam Constructions Pvt Ltd Indraprastham, T.C.4/2554 (3) Pattom-Kowdiar Road Thiruvananthapuram- 695004 Tel: +91 471 2436175, 2436173 Email: Web: Nikunjam Constructions Pvt. Ltd, incorporated in 1999 as a Private Limited Company, is rated as one of the leading builders of Apartments, Villas and Commercial properties in Trivandrum. The company has completed more that 1200

apartments and independent villas in more than a dozen projects. Nikunjam Projects are rated best in apartment lay out, uncompromising quality on materials and construction, quality fittings, superior finishes etc. The company was promoted by Mr.S.Krishna Kumar, Managing Director who is an Engineer by profession and has served ISRO for more than 15 years. The company’s operation is managed by professionals with vast experience in Construction/Building industry. The company is accredited with ISO-9001-2008 Certification by Moody International Certifications Ltd. Nikunjam’s recently completed Apartment projects include ‘Fortune’ at Jawahar Nager, ‘Harmony’ at Vellayambalam, ‘Orient’ at Kumarapuram, ‘ Estate’ and ‘Nxt’ at Jagathy, ‘Rhapsody’ at Vanchiyoor and ‘Nikunjam Enclave’ at Pongummood . The completed commercial properties include Nikunjam City Square at M.G. Road, the biggest mall in Trivandrum (Occupied by Pothys) and ‘Nikunjam Sarass’ at Pattom Junction. The ongoing projects include ‘Nikunjam I Park’ located at Kazhakuttam, a 36 storied apartment project, housing 130 Nos 2/3 Bed Apartments and 8 duplexes with facilities like Swimming Pool, Health Club, Covered Car Park, Play Area, Sewage Treatment Plant etc. The ‘Imperial Court ’ an apartment project with luxury apartments in the most sought after residential area at Kuravankonam in PattomKowdiar Road is fast progressing and is expected to be completed in December 2012. Nikunjam will be foraying into a different sector by offering ‘Luxury Suites’ with 1 and 2 Bed Rooms to be launched soon at Thampanoor in the heart of Trivandrum City, close to Railway Station and the M.G. Road. The Company has several projects under planning and has land at strategic locations in Trivandrum City limits for the launch of Apartments, Villas and Commercial complexes. Nikunjam Constructions Pvt. Ltd. is a multifaceted organization endeavoring in developing affordable residential and commercial facilities in a modern and healthy environment. What sets Nikunjam Constructions apart from other builders is their commitment to quality and customer satisfaction. dream makers 181

Sobha Developers Ltd. Sobha City, Puzhakkal Thrissur-680 553 Tel: +91 487 2389770, 2389771 Fax: +91 487 2389773 Email: Web: Sobha City-Promoted by Sobha Developers Ltd, one of India’s leading construction conglomerates with a prestigious spread across the country, the truly amazing thing about Sobha City in Thrissur is the number of records it has set when it comes to offering world class living options in Kerala. It’s one of India’s most unique, innovative and meticulously planned, self contained residential enclaves. It’s also Kerala’s largest, spread over 55 acres. It has a manmade 6.5 acre lake-the first of its kind in the country for harvesting rainwater and providing potable water. Over 1000 trees have been planted to ensure nature is in perfect fusion with technology in this green and eco-friendly township. It has 4.7 acres of land exclusively for play area and open greenery-one of the largest anywhere. The 4 BHK apartments is again one of the biggest on offer in Kerala. Along with food courts, restaurants, multiplexes, entertainment centers, hyper market and shopping outlets, the word class Sobha Mall will be among the largest one stop destination for shopping as well as entertainment. The club house is modeled on the latest international trends for maximum entertainment, relaxation and comfort. All these have made Sobha one of the favourite living options of NRIs as well as residents of Kerala, a reason perhaps why all the 25 Lake side Villas were sold out within the first few hours of the launch. The premium luxury apartment complex Sobha Topaz has been completely booked. The villas have been handed over. Sobha Topaz is in the process of being handed over. Bookings are now open for the second phase - Sobha Sapphire and Sobha Global Mall. 182 dream makers

find your dream makers ernakulam Aakriti Complete Home Solutions Pvt. Ltd. 40/9779, Third Floor Kalangot Towers M.G. Road North End Kochi - 682 035 Tel: +91 484 2372323 3294001, 3919015 Email: Web: Abad Builders Abad Plaza Complex M.G. Road, Cochin - 682 035 Tel: +91 484 3294953, 2381122 Fax: +91 484 2384378 Email: Web: AC City Projects Pvt. Ltd. Sana Complex, M.V. Road Palarivattom, Kochi - 682 025 Tel: +91 484 2341719, 3296647 Fax: +91 484 2347592 Email: Web: ACE Homes 1/B, Nimbus Apartments Nivya Nagar, Kaloor, Kochi - 682 017 Tel: +91 484 6452009 Email: Almark Housing Co. Pvt. Ltd. Santhi Homes, IInd Floor, Main Avenue Panampilly Nagar, Kochi - 682 036 Tel: +91 484 2312903, 3237876 Email:

Ambady Constructions Ambady’s Panthyil Towers Warriam Road, Kochi - 682 016 Tel: +91 484 2372331, 2361870 Email:, Web: Anna Properties Appasserry Buildings, INTUC Junction Nettur, Kochi, Tel: +91 484 6465843 Email: Web: Ansal Buildwell Ltd. Ansals, Riverdale, Eroor.P.O, Kochi - 682 306 Tel: +91 484 6517340, 6510340, Fax: +91 484 2774586 Email:, Web:

Chakolas Habitat Pvt Ltd Willingdon Enclave, Thevara Ferry Road, Kochi – 682 013 Tel: +91 484 2663113, Fax: +91 484 4044056 Email: Web: Cherian Varkey Construction Co. Pvt. Ltd. 5th Floor, Alpha Plaza K.P. Vallon Road, Kadavanthara Cochin - 682 020 Tel: +91 484 2319845, 2313628 Fax: +91 484 2312461 Email: Web:

AP Group 5C - Malabar Gate, N.H. Bye Pass, Edappally Kochi - 24, Tel: +91 484 2805669, 3260657 E-mail: Web:

Clearway Builders Pvt. Ltd. Seema One Bldg., Sreekandath Road Ravipuram, Kochi - 682 016 Tel: +91 484 2366554, 2366774 Fax: +91 484 2366554, 2366774 Email: Web:

Asset Homes Pvt. Ltd. No: 4, Anchorage, Palliyil Lane Off. Fore Shore Road, Kochi-682 016 Tel: +91 484 6456474 Email: Web:

Confident Group 868/2, S.A Road, Vyttila Kochi-682 019 Tel: +91 484 4093333 E-mail: Web:

Bavasons Constructions Pvt. Ltd. VBM Bava Chambers, Paramara Road, Kochi - 682 018. Tel: +91 484 2390407, 2393163, Fax: +91 484 2391193 Email: Web:

Desai Homes 40/7669, C40, Market Road,Kochi - 682 011 Tel: +91 484 2365595, 2365746, 2363786 Email: Web:

BCG Builders BCG Estates,NH-Bypass, Kochi – 682 025 Tel: +91 484 2535085, 2535086 Email: Web:

DLF Home Developers PDR Bhavan, Palliyil Lane Foreshore Road, Kochi - 682 016 Tel: +91 484 4042100, 4042111 Web: dream makers 183

Divine Real Estates and Developers Pvt. Ltd. XI / 735 - C, Civil Station, Kunnumpuram Road Kakkanad, Kochi - 682 030 Tel: +91 484 2425605, 4069605 Email: Web: Earthspace 40/406 E, 4th Floor, Beejay Towers Rajaji Road, Kochi - 35 Tel: +91 484 4031550 / 551 E-mail: Web: Galaxy Homes Pvt. Ltd. Kaloor, Cochin, Kerala - 682 017 Ph: + 91 484 2539311, 2530344 Email: Web: Geotech Constructions Co (P) Ltd 8th Floor, KSHB Building Panambilly Nagar Cochin - 36 Tel: +91 484 2322711, 2322712 Email: Gokulam Engineers India Pvt. Ltd. Anjam Apartment, Chittoor Road Kochi - 682 011 Tel: +91 484 2352666, 2351603 Fax: +91 484 2384084 Email: Web: Green Gate Project Pvt. Ltd. Mepurath Complex, N.H. Bye pass Aluva -683 101, Tel: +91 484 2630310 Email: Web: 184 dream makers

Green Vistas Infrastructure Projects G-159, Maya, Panampilly Nagar, Kochi - 682 036 Tel: +91 484 3227007, 2317318 Email: Web: Heavenly Homes Pvt. Ltd. 5D, 5th Floor, Oxford Business Centre Sreekandath Road, Ravipuram, Kochi - 682 016 Tel: +91 484 2368075, 4028301 Email: Web: Heera Construction Company Pvt. Ltd. National Residency, Bank Junction Edapally, Kochi-25, Tel: +91 484 2346484, 2346485 E-mail: Web: Holiday Projects Kerala Pvt. Ltd. Holiday House, 32/2379 B, NH Bypass, Kochi-32 Tel: +91 484 2808885, 3294447 E-mail: Web: Holy Faith Builders & Developers Pvt. Ltd. 34/2353, Mamangalam, Kochi - 682 025 Tel: + 91 484 2340330, 2340411 Email: Web: Infra Housing Pvt. Ltd. I st Floor, C.L.S. Building, M.G. Road , Kochi - 682 011 Tel: +91 484 2363333, Fax: +91 484 2370261 Email: Web: Jain Housing Constructions Ltd. G - 361, Panampilly Nagar, Kochi - 682 036 Tel: +91 484 2316111, 2320333 Email: Web:

Jairaj Projects XXXIV/138E, Knowell Jairaj NH By-pass, Edappally, Kochi - 24 Tel: +91 484 2807400 Email: Web:

KGL Builders Pvt. Ltd. 5th Floor, Lalan Towers Banerjee Road, Kochi-682 031 Tel: +91 484 3919333, 3919444 Email: Web:

Jewel Homes Pvt. Ltd. Casagrante Building, Deshabhimani Jn, Kochi - 17 Tel: +91 484 2335315, 2348856 Email: Web:

KP Varkey & VS Builders Golden Heaven Apartments Moolepadam Road, Vazhakala Cochin-682030, Tel: +91 484 4011018 Email: Web:

Jomer Properties & Investments Pvt. Ltd. Jomer Arcade, Chittoor Road Kochi - 682 016 Tel: +91 484 2376027, 2376028 Email: Web: Julphar Builders Pvt. Ltd. Geethanjali Juction, Vyttila, Kochi - 682 032 Tel: +91 484 2335344, 3296138 Email: Web: Kalpaka Builders Pvt. Ltd. Casagrante Building Deshabhimani Junction Kaloor, Kochi - 682 017 Tel: +91 484 4074444 Fax: +91 484 2338474 Email: Web: Kent Homes Lily’s Towers, Palarivattom, Kochi - 682 025 Ph: +91 484 3298787, 3268787 Email: Web:

Kristal Group Chimney Buildings Opp: IBP Petrol Pump Toll Junction, Edapally-24 Tel: +91 484 2544607, 2544608 Email: Web: Kunnel Engineers and Contractors Pvt. Ltd. Mareena Buildings Ravipuram, Kochi- 682 016 Tel: +91 484 2359680 Email: Web: Lotus Properties No.30, Sreevas, Mangayil Lane Petta, Tripunithura, Kochi Tel: +91 484 2305118 E-mail: Web: Madhurya Builders Pvt Ltd Shiva Temple Road, Thottakkattukara Aluva-683 108, Tel: +91 484 6450164, 9249576760 Email: Web: dream makers 185

Manadath Homes Pvt Ltd Rail Road, Near Bank Junction Aluva-683 101, Tel:+91 484 4063638, 6504076 Email: Web: www.

MIR Realtors Pvt. Ltd. FS1, North Avenue, Paramara Road, Cochin-682 018, Kerala Ph: 0484 2391616, 2392524, Fax: 0484 2393636 Email: Web:

Manjooran Housing Pvt. Ltd. Mamangalam, Kochi - 682 025 Tel: +91 484 2345617, Fax: +91 484 4054865 Email: Web:

Moopan Builders Company Pady Junction, Thaikkattukara P.O Aluva - 683 106, Tel:+91 484 2633812 Email: Web:

Mather Projects and Constructions Ltd. Rajaji Road, Cochin - 682 035 Kerala, India Ph: +91 484 2352074, 4114444 Fax: +91 484 2352488 Email: Web:

Moorthy Builders 3rd Floor, Ram Towers, M.G. Road, Kochi - 35 Tel: + 91 484 2367368, 2360817 Email: Web:

Mayura Homes & Developers 35/1769, Megha, South Janatha Palarivattom, Kochi - 682 025 Tel: +91 484 2345613, 6506887 Email: Meera Homes 19/44, First & Second Floor Hill Road, Aluva-683 101 Ph: +91 484 4058808, 4058809 Email: Web: Meridian Homes 3 rd Floor, Vallamattam Estate Ravipuram, M.G. Road Kochi-682 015 Tel: +91 484 2383795 Email: Web: 186 dream makers

Motif Builders & Developers Pvt Ltd Hayath Tower, Near Juma Masjid Padamukal, Kakkanad, Tel: +91 484 4052777 Email: Web: Nagarjuna Constructions Company Ltd. G-183, Panampilly Nagar, Kochi - 682 036 Tel: +91 484 2324721, 2319214 Email: Web: Nagpal Builders NH Bypass, Palarivattom, Kochi - 682 028 Tel: +91 484 6599550, 2803330 Email: Web: National Builders and Developers Sunny Housing (India) Pvt. Ltd. Mamangalam , Kochi - 682 024 Tel: +91 484 2340781, Fax: +91 484 2330047 Email: Web:

Oceanus Infrastructure Pvt Ltd Thomson Buildings, Cheruparambathu Road Kadavanthara, Kochi-20 Tel: +91 484 2324881, 2324882 Email: Web: Olive Builders Olive House, Edappally, Kochi - 682 024 Tel: +91 484 2332190, 2332890 Email: Web: Orange Properties Pvt Ltd 1st Floor, Kallinkal Towers Muvattupuzha Road, Thodupuzha Tel: +91 94477 97593 Email: Web: Orchid Builders F - 4th Floor, Apple Tower, Edappally, Kochi -24 Tel: +91 484 2349922, 4055975 Email: Oxoniya Builders Pvt Ltd Elizabeth Enclave, Desabhimani Road Kaloor, Kochi-17, Tel: +91 484 4060501 Email: Web: Panjos Builders Pvt. Ltd. International Stadium, Kaloor, Kochi - 682 017 Tel: +91 484 2340101, Fax: +91 484 2340133 Email: Web: Platinum Superstructures Pvt Ltd Platinum House, Kaloor-Kadavantra Road Kochi - 17, Tel: +91 484 2340881, 2334846 E-mail: Web:

Puravankara Projects Ltd. Panampilly Avenue, Kochi - 682 036. Tel: +91 484 2310055, Fax: +91 484 2319904 Email: Web: Raj Builders Palmlands Complex, Temple Road, Bank Junction Aluva - 683 101 , Tel: +91 484 4063077, 4063322 Email: Web: RDS Project Ltd. Alpha Plaza, KP Vallon Road, Kadavanthra Kochi - 682 020, Fax: +91 484 2323012 Email: Web: Relcon Properties Pvt. Ltd. Pukalakkattu Complex, Palarivattom Kochi - 682 025, Tel: +91 484 2348420, 2336188 Email: Web: RM Homes 39/5940, Parambithara Cross Road, Panampilly Nagar Kochi - 682 036, Tel: +91 484 4012909 Email: Web: Royal Projects Group Statue Junction, Tripunithura, Kochi - 682 301 Tel: +91 484 2775897, 2781177 Email: Web: Shwas Homes Pvt. Ltd Second Floor, Shawas Mystic Heights - 1 Kaniyampuzha Road, Eroor P.O., Vyttila Kochi - 682 306, Tel: +91 484 4166000 Email: Web: dream makers 187

SK Constructions Second Floor, Palmland Complex Temple Road, Bank Jn, Alwaye Tel: +91 484 4063522, 4063523 Email: Web: Skyline Builders Rajaji Road, Kochi - 682 035 Tel: +91 484 2363695, Fax: +91 484 2374176 Email: Web: Souparnika Group Opp. Taluk Hospital, Thripunithura, Kochi - 682 301 Tel: +91 484 2780011, 3257744, Fax: +91 484 2537854 Email: Web: SRK Shelters Pvt. Ltd Sky Wings, Near Marthoma School, Thengod P.O Edachira, Kakkanad-682030, Tel: 93495 82233 Email: Web: www. SR Properties Silver Castle, Statue Jn, Kalikkotta Road, Tripunithura - 01 Tel: +91 484 3194004, Fax: +91 484 2780484 E-mail: Web: Sudhir Gopi Developers Pvt Ltd Mosque Lane, SRM Road, Kochi-682 018 Tel: +91 484 4060906, 4060907 E-mail: Web: Synergy Homes Ltd. Diwan’s Road, Kochi - 682 016 Tel: +91 484 236 3073, 4028822, 23, 24 Email: Web:

188 dream makers

Tanzeel Builders II Floor, HHYS Building Rajaji Road, Kochi - 682 035 Tel: +91 484 6593473, 6520544 Fax: +91 484 2380052 Email: Web: Tiknar Homes Pvt. Ltd. 1st Floor, Profnet Plaza, Mamangalam Palarivattom, Kochi - 682 025 Tel: +91 484 2333507, 2333508 Email: Web: Travancore Builders Travancore House MG Road North End, Kochi - 35 Tel: +91 484 2383366, 4021400 E-mail: info@ Web: Trinity Builders & Developers Opp. Changampuzha Park, Edappally, Kochi - 24 Tel: +91 484 2339916, 2339917 Fax: +91 484 2339918 Email: Web: Ultima Builders & Developers Pvt Ltd HHYS Buildings, Rajaji Road, Kochi - 682 035 Tel: +91 484 2370614, 4041500 Email: Web: Yasoram Builders Convent Road, Kochi - 682 035 Tel: +91 484 2366726, 2352271, 2352437 Fax: +91 484 2373830 Email: Web:

find your dream makers kozhikode Ace Structures Pvt. Ltd. Leela Towers, Kallai Road, Calicut - 673 002 Tel: +91 495 2304848 Email: Web: Apollo Build-Tec (India) Pvt Ltd Kottooli, Calicut-16, Tel: +91 495 2743001 Email: Web: Calicut Landmark Builders & Developers India (P) Ltd Third Floor, CD Tower Mini Bye-Pass Road, Calicut Tel: +91 495 2721950, 3919100 Email: Web: Corporate Homes (P) Ltd TPM Flats, 5/1474, 1st Floor Malayala Manorama Junction Calicut – 6 Tel: +91 495 3292768, 2761040 Email: Web:

Galaxy Builders Red Cross Road, Calicut, - 673 032 Tel: +91 495 2369422 Fax: +91 495 2366830 Email: Web: Hi-lite Builders Pvt. Ltd. Hi-lite House, Metromax Junction Thondayad Bypass Rd, Calicut - 673 016 Tel: +91 495 2352500 Email: Web: Malabar Builders India Ltd. 29/909 B, Kottooly, Mavoor Road Calicut - 673 016 Tel: +91 495 4040916, 3240916 Email: Web: Pentium Construction Pvt. Ltd 2nd Floor, Mananchira Tower, AG Rd Calicut - 01, Tel: +91 495 2768946 Email: Web:

Cubix Builders Ragam Apartment, Pipeline Road Patteri, Calicut - 16 Tel: +91 495 3243731 E-mail: Web:

Prisunic Builders Pvt. Ltd. 27/97 D 4, First Floor, FCC Building Arayadethpalam, Mavoor Road Kozhikode - 673 016 Tel: +91 495 3042776, 2744776, 99954 11668 Email: Web:

Express Housing Complex Pvt. Ltd. 2nd Floor, Express House Kallai Road, Calicut - 673 002 Tel: +91 495 2701272, 2702914 Email: Web:

PVS Apartments KTC Building, Y M CA Road Calicut - 673 001 Tel: +91 495 2766244, 2766362 Email: Web: dream makers 189

Seiken Property Developers Pvt. Ltd. Seiken Chambers, Kannur Road, Calicut - 673 001 Tel: +91 495 2761555, 3264555, Fax: +91 495 2367778 Email: Web:

Jayaprakash & Prakash Constructions Pvt. Ltd. Sreekumara Samajam Buildings, West Nada Kodungallur, Tel: +91 480 2808618 Email: Web:

Soubhagya builders Koyenco Centre, Chevayur, Calicut - 673 017 Tel : +91 495 2357402, 2357375 Email: Web:

Kaizen Projects & Constructions Vigneswara Apartments, Ground A, Block 3 Ayyappa Nagar, Punkunnam, Thrissur - 02 Tel: +91 487 2388522 Email: Web:

Sreerosh Properties Pvt. Ltd. P.K.Commercial Complex, Cherooty Road Calicut - 673 032, Tel: +91 495 3269600 Email:, Web: Sree Viswa Builders Ist Floor,E K complex, Palatuthazham, Erahnipalam Kozhikode - 20, Tel: +91 495 237 2910, 329 3999 E-mail: Web: find your dream makers thrissur Cheloor Property Development Projects Ltd. Cheloor Residency, Shankarankulangara Pookunnam, Thrissur - 680 002 Tel: + 91 487 2388168, 2388180 Email: Web: Emmatty Towers St Thomas College Road, East Fort, Thrissur - 680 005 Tel: +91 487 2426293, 2427355 Email: Web: Iskcon Builders and Developers Iskcon Gardens, Cheroor, Thrissur - 680 008 Tel: +91 487 3251456, Email: Web: 190 dream makers

Kalyan Developers Sitaram Mill Lane Road, Punkunnam, Thrissur Tel: +91 487 2382555, Fax: +91 487 2381666 Email: Web: Lord Krishna Builders IVth Floor, Centre Point, M.G.Road, Thrissur - 680 004 Tel: +91 487 3200000, 2388840, Fax: +91 487 2382266 Email: Web: Mookambika Builders 20/343, Poothole Lane, M.G Road, Thrissur - 680 004 Tel: +91 487 2385099, 3292101 Email: Web: Mulberry Homes Avenue Road, Thrissur - 680 005 Tel: +91 487 2251192, 9847034390 Email: Web: Parappilly, The Builders Bishop Palace Junction East Fort, Thrissur - 05 Tel: +91 487 2333949, Fax: +91 487 2333949 Email: Web:

Sobha Developers Ltd. Sobha City, Puzhakkal, Thrissur-680 553 Tel: +91 487 2389770, 2389771 Fax: +91 487 2389773 Email: Web: Thrissur Builders Pvt. Ltd. 25/1160/1, Machingal Lane, Thrissur-680 001 Tel: +91 487 2336652, 2336653 Email: Web: Unidesign Builders & Developers Pvt. Ltd. EL 51/74, Sathi, Civil Lane Road Ayyanthole, Thrissur -680 003 Tel: +91 99959 91111, Fax: +91 487 2382944 Email: Web: find your dream makers thiruvananthapuram Arjun & Associates Viswam Towers, Adarsh Nagar, Pattom Thiruvananthapuram - 695 004 Tel: +91 471 2553735, 2555533 Email: Web: Favourite constructions Pvt. Ltd. Statue - Gen. Hospital Road, Trivandrum - 01 Tel: +91 471 3918877 Email: Web: Heera Construction Company Pvt. Ltd. M.P.Appan Road, Vazhutacaud Thiruvananthapuram - 695 014 Tel: +91 471 2331980, 2321562, 2338859 Email: Web:

Muthoot Builders Peral Heaven Muthoot, Vazhuthacaud Trivandrum - 14, Tel: +91 471 2323790, 2334865 Email: Web: Nikunjam Constructions Pvt Ltd Indraprastham, T.C.4/2554 (3) Pattom-Kowdiar Road Thiruvananthapuram- 695004 Tel: +91 471 2436175, 2436173 Email: Web: Prime Property Developers B2, Jawahar Nagar, Trivndrum - 41, Tel: +91 471 2722817 Email: Web: PRS Builders Soundarya Building, M G Road, Trivandrum- 01 Tel: +91 471 2328745, Fax: +91 471 2330990 Email: Web: Si Property Pvt. Ltd. Silver Oaks, Golf Links Road, Kowdiar Trivandrum - 03 Tel: +91 471 2430177, 2430277, Fax: +91-471-2539022 Email: Web: Sivaji Builders Pvt. Ltd. Sivaji Saphire, E-Street, Jawahar Nagar Trivandrum - 03, Tel: +91 471 2722096, 2722097 Fax: +91 471 2722099, Email: Web: Skyline Foundations & Structures Pvt. Ltd. Skyline Plaza, Vellayambalam, Trivandrum - 10 Tel: +91 471 2726992,2721803, 2729467 Fax: +91 471 2726978, Email: Web: dream makers 191

find your service providers

Expert Equipments Pvt. Ltd. 6, Punjani Indl. Complex Off Eastern Express Highway Khopat, Thane (W), Mumbai - 601 Tel: +91 22 25475153, 25474885 Email: Web: Expert levitator, a hydraulic elevator with a lifting range to ascend 2-3 floors, is ideal as an indoor installation in new as well as old low-rise buildings, hospitals, shopping complexes, show rooms and corporate offices, apartments, bungalows and duplex villas and amphitheaters. Nursing a new concept for hydraulic home lift with utmost dedication, years of research and development efforts by expert engineers and exposure availed in this new era of liberalization of economy was pooled-in to bring about the design marvel - the expert levitator, a prestigious product of Expert Equipments Pvt. Ltd. manufacturers of hydraulic lifting equipment since 1980. The basic construction, systems and safety levels conform to ISI standards. Way ahead in the field of hydraulic elevators, Expert Equipments Pvt. Ltd. takes pride in being the pioneers in bringing the expert levitator to your door step and further up to the realms of your personal comfort. Expert levitator demands no modification or alteration of 192 dream makers

the existing building interiors or aesthetics. The lift can be lowered by a battery back-up in case of power failure. Expert levitator is specially suited as a personal lift and to the aged and handicapped with wheel chairs in lowrise buildings, duplex villas and bungalows. The safety features are: hydraulic system with imported German seals, special imported Italian load holding valve, control valves and hose break safety valves facilitating blocking of oil from cylinder in case of leakage in the piping, over-load relief valve to return the oil to the tank without effecting the lifting, in case of over-loading due to increase in car load or any mechanical over-loading, over-load pressure switch to cut off the motor supply in case of increase in hydraulic pressure, highly efficient electrical safety system cuts off supply in case of any emergency and all controls are 24v dc for electrical safety. Primarily intended as an indoor installation, the salient features of the expert levitator scoring distinct advantages over traction lift are: it comprehensively does away with the need to construct; the substantial saving achieved in the valuable space by eliminating the need to make major structural provisions makes the system highly economical, the expert levitator operated by a highly efficient hydraulic system uses less power to move the car up and a little to move it down - its power consumption is less than 20% of that of any conventional system of mechanically driven traction lift with a much higher power consumption ratio, its precision controls and leveling scope at any type of building is in stark contrast with the uneven leveling found in the traction lift- up to + 75mm in low rise buildings, while the speed control of expert levitator delivers uniformly smooth and silent acceleration and deceleration, the expert levitator is almost maintenance free having very few mechanical components and records much lower down time and the expert levitator unit, can be easily assembled at site without disturbing the existing civil structure and interior aesthetics. Installation of the traction lift involves cumbersome civil jobs and structural interference.

India is blessed with more than 2 million square kilometers of sea with the potential of catching around 5 million tons of sea food. With 8129 kilometers long coastline and tropical climate, India is home to rich and varied fish. Our estimated fishery potential is 3.9 million

tons from the marine sector, but only 2.6 million tons are tapped. Fishing efforts are mostly done by the artisanal, traditional, and mechanised sectors. About 90% of the present marine production from a depth range of 50 to 60 meters of the sea and the remaining 10% is from depths marine resources 195

extending upto 200 meters. 93% of the marine production is contributed by artisanal, mechanized and motorized sector, while 7% of it is contributed by deep sea fishing fleets confining their operation mainly to the shrimp grounds of the upper east coast. Marine products are of great demand in the world market solely because of their high health attributes. Seafood is claimed to be one of the fastest moving commodity in the world market. Within the last decade, the world market for seafood has doubled reaching US$ 49.32 billion. India’s share in this market is about 2.4% depending on shrimp as a product, and giving increased attention to other fishery resources like squid, cuttlefish etc and penetrating into western European and south East Asian markets. With shrimp farming and introduction of several resource specific vessels to increase marine fish landings, India anticipates a steady growth in exports of marine products. India exported only dried marine products like dried fish and dried shrimp till the end of 1960. Since 1961, export of dried marine products was overtaken by export of frozen marine items, leading to a steady growth export earnings. Export of frozen and canned items registered a significant rise with the devaluation of Indian currency in 1966. Thus from the traditional buyers in neighboring countries, Indian market in frozen marine products spread to other developed countries. Before 1960, when our exports were dominated by dried items, markets of our marine products largely confined to neighboring countries like Sri Lanka, Myanmar, Singapore etc. With the development of technology and modernization, these dried marine products gave way to canned and frozen items. Thus, as the product changed, market also was changed. As a result, more affluent developed countries like Japan, USA, Europe, Australlia etc became our buyers. Several units of seafood processing with modern machinery were set up across the country for freezing and production of marine products. Till 1977, USA was our principal buyer of shrimp, but later Japan emerged

196 marine resources

as the principal buyer of the product followed by the west European countries. Till 2001-02, Japan remained the single largest buyer of our marine products, accounting about 31% of the total export value. In the year 2002-03 and 200304, USA emerged as the single largest buyer of our marine products. In the year 2004-05, European Union emerged as the largest importer of Indian marine products and remained in this position till 2005-06. During 2010-11 European Union (EU) continued as the largest market with a percentage share of 26.78% in $ realization followed by South East Asia 16.43%, China 15.41%, USA 15.35%, Japan 13.06%, Middle East 5.19% and Other Countries 7.79%. Quality Control Processed products in sea food industry are highly heterogeneous and perishable in nature, especially in tropical conditions. Therefore, quality control of sea food is very vital in seafood industry. Taking this into consideration, the industry has adopted modern methods of processing sea food with stringent quality control methods. Safety has become a matter of great concern over the past few years, especially in developed countries where food safety offences are considered in government level. With the advancement of technology and public awareness, consumers are becoming increasingly demanding in terms of quality, freshness, nutritional value and microbiological safety of food. Ornamental Fish Trade Developed countries are getting more and more interested in ornamental fish keeping, which is the second most popular hobby after photography. There is a steady growth in aquarium fish trade with the growing interest in aquarium fishes. The retail value of the global ornamental fish trade is US$ 6 billion whereas wholesale value is US$ 1 billion. The entire industry including accessories and fish feed, is estimated to be worth around US$ 18-20 billion.

Out of nearly 8000 marine ornamental, only 25 are bred in captivity and more than 90% of freshwater fish are captive bred. Ornamental fish are imported by more than 120 countries, among them the EU is the major importer, followed by North America, and Japan. In the EU, UK holds 19% of the trade share whereas Germany holds 18% of it. France, the Netherlands, Belgium, Spain and Italy are also major importers of ornamental fish. In North America, USA plays the role of largest importer with 85% share. Singapore is the largest exporter of ornamental fishes with exports doubles that of other exporters. India has most suitable climate, bio diversity, manpower and abundant water resources. But India’s share in ornamental fish trade is very less as India dominates in wild caught species. Also, the unit value of ornamental fish is higher than the food fish. Shrimps More than 85 species of shrimps are known to exist in Indian waters and 55 among them are reported to be commercially more important and having considerable demand in international market. Among these species, Penaeus Indicus, P.monodon, P.merguiensis are having high demand, and can be used for cultivation. Among these, the post larvae and juveniles get into the estuarine waters, grow and then migrate back to the sea for reproduction. These species breed at different depths of the sea and among them Adult P.indicus are found in deep waters ranging from 50-69 meters; Gravid P.Monodon in 50-100 meters and merguiensis in muddy bottom in the range of 20-40 meters. MPEDA The Marine Products Export Development Authority (MPEDA) is a statutory body set up by the Government of India under the MPEDA Act 1972. The MPEDA functions under the Ministry of Commerce & Industry, Govt. of India. The role of 198 marine resources

MPEDA as per the statute is, promotion of raw material production by capture & culture fisheries, processing, marketing, extension, export standards and training in various aspects of the industry. The MPEDA has various activities in its fold, ranging from regulatory function to operating financial assistance schemes for the stakeholders of the seafood producing and processing sector, registration of fishing vessels, pre-processing units, processing units, cold storages, marine product exporters and ornamental fish breeding units through its field offices in all the maritime states of India. The MPEDA has two Trade Promotion Offices functioning at Tokyo, Japan & New York, USA. During 2010-11, India exported marine products to 98 countries achieving the all-time record of Rs. 12,901.47 crore equivalent to US$ 2,856.92 million through the export of 8, 13, 091 tons of fish and fishery products. Major commercial items of exports are shrimp and scampi, fin fishes, cuttlefish, squid, lobster, crabs etc. The major markets are EU, South East Asia, China, USA, Japan and Middle East. Frozen Shrimp is the major export item accounting 44.17% of the total export earnings. Export of Frozen Shrimp to USA has registered a tremendous growth of about 140.47% in value. Fish, is the principal export item in quantity terms and the second largest export item in value term, with a share of about 20.42% in value. The provisional exports figures indicate that 3,12,904 tonnes of fish and fishery products, worth Rs. 6679.57crore equivalent to US Dollar 1496.34 million was exported during for April to September 2011, a growth of 19.91% in rupee earning and 23.01% growth in US$ earning compared to the same period in previous year. Presently, India is the 2nd largest supplier of shrimp to Japan, 4th largest supplier of shrimp to USA and the 5th largest supplier of shrimp to Europe. India is blessed with a coastline of over 8,129 Kms, 2.02 million sq. km. of EEZ, 0.5 million sq. km. continental shelf estimated to have exploitable fishery resources to the tune of 3.9 million tons of which above

3.02 million tons are presently exploited. The estimated potential brackish water area suitable for shrimp farming is about 1.2 million hectare of which around 15% is utilized for farming, producing about 1.46 lakh tons of shrimp and scampi which is going to the export basket. India’s total fishery production is about 7.6 million tons from both capture and aquaculture sources. During the year 2010-11, shrimp aquaculture production has increased to 1,45,600 MT and contributed significantly to the seafood exports from the country. The Black Tiger shrimp production was around 1,18,575 MT from an area of 113852.39 ha. The production of vannamei shrimp was 18,247 MT from 2930.32.ha area. The production of scampi during the year was 8,778 MT. Diversification in aquaculture practices are promoted through trials on cage culture of Asian Seabass, grouper and tilapia, demonstration of mud crab culture and soft shell crab production. Simultaneously, MPEDA is actively pursuing its organic aquaculture programme launched in 2007. It has also achieved production of organic scampi first time in the world. MPEDA supports ornamental fish production and export in various states to increase production base and quality. It has also brought in Green Certification guidelines for the first time in the world for Freshwater ornamental fish with an aim to inculcate sustainable development of the sector. India is one among the biggest seafood processing hub in Asia with 421 processing units, of which 237 units have been approved by EU with a freezing capacity of over 16,202 MT/day. The MPEDA has a system in place to ensure quality control regime that comply International standards for seafood and hygiene. MPEDA implements pre-harvest screening of antibiotics in farmed shrimps through its 16 ELISA labs and other residues under a regular monitoring plan through its three NABL accredited labs. Besides, MPEDA has also set up three societies, viz., NETFISH, NaCSA and RGCA to provide adequate attention in the fields of capacity

200 marine resources

building and applied research. Network for Fish Quality Management and Sustainable Fishing (NETFISH), is established for capacity building of both fishing and fish processing sectors at the grass root level in order to improve the quality of fishery products, and works in close coordination with international and national institutions of excellence in the field of extension and training. National Center for Sustainable Aquaculture (NaCSA), organizes small farmers to form primary aquaculture societies, provides technical support to build their capacity to produce quality shrimps in a sustainable manner. It also facilitates linkages between aquaculture stake holders, implement voluntary guidelines on Best Management Practices, and formulate strategies that benefit the entire shrimp farming community. Rajiv Gandhi Centre for Aquaculture (RGCA) is the Research & Development arm of MPEDA that has evolved as a Centre of Excellence in Aquaculture. RGCA is actively involved in the development of various sustainable aquaculture technologies for different aquatic species having export potential. It has a state-of-the-art technology transfer and training centre to disseminate the technologies developed to the interested stakeholders. RGCA is developing SPF brood stock of Black Tiger Shrimp in its research facility situated in the A&N islands. RGCA has also set up a central quarantine facility for the first time in India at Chennai to check the imported Specific Pathogen Free L. vannamei shrimp brood stock. As a part of promotional activities MPEDA participates in various national and international trade fairs wherein the activities and strength of the sector is showcased. MPEDA has a vision to make India a leading player in seafood production and processing. For more information: The Marine Products Export Development Authority, MPEDA House, Panampilly Nagar, Kochi-682 036, Kerala, India, Tel: +91 484 2311979, Fax: 2313361, Email:, Web:

Fishery Resources Group Name - Butter Fishes

Group Name - Carangids

Silver pomfret

Horse mackerel

Trade name: Silver pomfret Scientific Name: Pampus argenteus French: Castagnole, Japanese: Managatsuo Spanish: Pampano Gear used: Gill net, Dol net and Trawl net Peak season: September to January Distribution: Middle-West and North-East coasts of India Areas of abundance: Maharashtra, Gujarat and Orissa coasts

Trade Name: Scad Scientific Name: Alepes mate French: Carangue, Japanese: Hiraaji Gear used: Trawl net and Gill net Peak season: January to June and Sept to November Distribution: West and East coasts of India Areas of abundance: Coasts of Kerala, Tamil Nadu and Andamans

Trade Name: Chinese pomfret Scientific Name: Pampus chinensis French: Castagnole, Japanese: Managatsuo Spanish: pampano, Gear used: Gill net and Dol net Peak season: August to December and March Distribution: East and West coasts of India Areas of abundance: Maharashtra and Gujarat coasts

Trade Name: Horse mackerel Scientific Name: Megalaspis cordyla French: Chinchard Japanese: Muroaji Spanish: Jurel, Gear used: Gill net and Purse seine Peak season: September to November Distribution: South-East coast and West coast of india Area of abundance: Kerala and Tamil Nadu coasts

Trade Name: Black pomfret Scientific Name: Formio niger French: Castagnole, Japanese: managatsuo Spanish: Pampano, Gear used: Gill net and Trawl net Peak season: August to December Distribution: West and East coasts of India Areas of abundance: Maharashtra and Gujarat coasts 202 marine resources

Trade Name: Leatherskin Scientific Name: Scomberoides lysan Gear used: Gill net Peak season: September to January Distribution: East and West coasts of India Areas of abundance: Andhra, Tamil nadu and Kerala coasts

Trade Name: Naked breast trevally Scientific Name: Decapterus ruselli French: Carangue Japanese: Hiraaji Gear used: Trawl net and Gill net Peak season: October to February Distribution: West and East coasts of India Areas of abundance: Along the coasts of Maharashtra, Kerala and Tamil Nadu

Trade Name: Giant marine cat fish Scientific Name: Arius thalassinus French: Loup, Spanish: Lobo Gear used: Trawl net and Gill net Peak season: March to June and September to October Distribution: East to West coasts of India Areas of abundance: Maharashtra coast Group Name - Cephalopods

Trade Name: Malabar trevally Scientific Name: Carangoides malabaricus Gear used: Trawl net and shore seine Peak season: October to February Distribution: East and West coasts of India Areas of abundance: Tamil nadu and Kerala coasts Group Name - Cat Fish

Cuttle Fish

Cat fish

Trade Name: Cat fish Scientific Name: Arius maculatus French: Loup, Spanish: Lobo Gear used: Trawl net and Gill net Peak season: September to March Distribution: West coasts of India Areas of abundance: Karnataka, Goa and Maharashtra coasts

Trade Name: Cuttle Fish Scientific Name: Sepia spp. French: Seche, Japanese: Ko-ika Spanish: Jibia, Gear Used: Trawl Net Peak Season: September to January Distribution: West and East coast of India Areas of abundance: Palk Bay, Gulf of Mannar and coasts of Maharastra and Kerala Trade Name: Squid Scientific Name: Loligo duvaucelii French: Calmar, Japanese: Ika Spanish: Calamar, Gear Used: Trawl net Peak Season: January to March Distribution: East coast and west coast of India Areas of abundance: Gujarat, Maharashtra, Karnataka, Kerala, Tamil Nadu and Andhra Pradesh coasts marine resources 203

Trade Name: Squid Scientific Name: Doryteuthis sibogae French: Calmar, Japanese: Ika Spanish: Calamar, Gear Used: Trawl net Peak Season: April to May and August to December Distribution: East and west coasts of India Areas of abundance: Kerala Coast Trade Name: Octopus Scientific Name: Octopus spp. French: Poulpe, Japanese: Ma-dako tako Spanish: Pulpo Gear Used: Octopus pot and Trawl net Peak Season: September to January Distribution: West and East coasts of India and off Lakshadweep Areas of abundance: West coast of India Group Name - Bivalves

Trade Name: Clam Scientific Name: Meretrix meretrix French: Clam, Japanese: Nimaigai Spanish: Almeja Gear Used: Hand picking Peak Season: July to November Distribution: West and East coasts of India Areas of abundance: Along the coasts of Kerala, Karnataka, Goa, Maharashtra and Kakinada Bay Trade Name: Indian Black Clam Scientific Name: Villorita cyprinoides French: clam Japanese: Nimaigai Spanish: Almeja Gear Used: Hand picking Peak Season: July to November Distribution: West coast of India Areas of abundance: Kerala, Karnataka and Goa coasts Trade Name: Baby Clam Scientific Name: Marcia opima French: Clam Japanese: Nimaigai Spanish: Almeja Gear Used: Hand picking Peak Season: July to November Distribution: West and South-East coasts of India Areas of abundance: Coasts of Kerala, Karnataka, Goa and Maharashtra

Green mussel

Trade Name: Green mussel Scientific Name: Perna viridis Japanese: Igai, Spanish: Mejillon Gear Used: Hand picking, Peak Season: July to November Distribution: East and West coasts of India and off Port Blair Areas of abundance: Coasts of Kerala , Karnataka, Ratnagiri, Gulf of Kutch and Kakinada Bay 204 marine resources

Trade Name: Blood clam Scientific Name: Anadara granosa French: Arche, Japanese: Akagai Spanish: Pepitona Gear Used: Hand picking. Peak Season: July to October Distribution: South-East coasts of India Areas of abundance: Kakinada Bay in Andhra Pradesh

Trade Name: Oyster Scientific Name: Crassostrea madrasensis French: Huitre, Japanese: Kaki Spanish: Ostra, Gear Used: Hand picking Peak Season: August to February Distribution: South-West and South-East coasts of India Areas of abundance: Along Tamil Nadu coast Trade Name: Pearl oyster Scientific Name: Pinctada spp. Japanese: Akoyagai, Spanish: Madreperla Gear Used: Hand picking Peak Season: Throughout the year except monsoon season Distribution: South-East coasts of India Areas of abundance: Gulf of Mannar Group Name - Crustaceans

Trade Name: Three Spot Swimming Crab Scientific Name: Portunus sanguinolentus French: Crabe, Japanese: Kani , Spanish: Cangrejo Gear Used: Trawl net and Shore seines Peak Season: July to December Distribution: West and East coasts of India Areas of abundance: Off the coasts of Andhra Pradesh, Kerala, Karnataka and Gujarat Trade Name: Blue Swimming crab Scientific Name: Portunus pelagicus French: Crabe, Japanese: Kani, Spanish: Cangrejo Gear Used: Trawl net, Drag net and shore seines Peak Season: July to December Distribution: West and East coasts of India Areas of abundance: Off the coasts of W.Bengal, Andhra Pradesh, tamil Nadu, Kerala, Karnataka and Maharashtra Group Name - Prawns

Mud crab

Trade Name: Mud crab Scientific Name: Scylla serrata French: Crabe, Japanese: Kani, Spanish: Cangrejo Gear Used: Crab traps, Trawl net and Drag nets Peak Season: July to October Distribution: West and East coasts of India Areas of abundance: Coasts of Kerala, Tamil Nadu, West Bengal and Orissa

Tiger prawn

Trade Name: Indian White Prawn Scientific Name: Fenneropenaeus indicus French: Crevette, Japanese: Ebi Spanish: Camaron, Gear Used: Trawl net and Gill net Peak Season: Throughout the year except Monsoon season Distribution: Entire west coast and south-east coast of India Areas of abundance: Kerala and Karnataka coasts marine resources 205

Trade Name: Black Tiger prawn Scientific Name: Penaeus monodon French: Crevette, Japanese: Ebi, Spanish: Camaron Gear Used: Trawl net, gill net and Traps Peak Season: November to May Distribution: East coast and South-west coast of India Areas of abundance: West Bengal and Orissa coasts

Trade Name: Pacific White Leg Shrimp Scientific Name: Litopenaeus vannamei French: Crevette pattes blanches Japanese: vannamei, Spanish: Camaron pattblaco Production method: Scientific farming Production areas: Gujarat, Maharashtra, Tamil Nadu & Andhra Pradesh

Trade Name: Flower prawn Scientific Name: Penaeus semisulcatus French: Crevette, Japanese: Ebi, Spanish: Camaron Gear Used: Trawl net, Peak Season: October to February Distribution: East and west coasts of India Areas of abundance: Karnataka, Goa, Maharashtra and Gujarat

Group Name - Lobster

Trade Name: Pink shrimp Scientific Name: Metapenaeus dobsoni French: Crevette, Japanese: Ebi, Spanish: Camaron Gear Used: Trawl net Peak Season: July to October Distribution: West and East coasts of India Areas of abundance: Kerala and Karnataka coasts Trade Name: Brown shrimp Scientific Name: Metapenaeus monoceros French: Crevette, Japanese: Ebi Spanish: Camaron, Gear Used: Trawl net Peak Season: November to May Distribution: West and East coasts of India Areas of abundance: Coasts of Andhra pradesh and Orissa Trade Name: Kiddi prawn Scientific Name: Parapenaeopsis stylifera French: Crevette, Japanese: Ebi Spanish: Camaron, Gear Used: Trawl net Peak Season: May to October Distribution: Throughout the west coast and certain parts of East coast Areas of abundance: West coast 206 marine resources

Spiny lobster

Trade Name: Sand lobster Scientific Name: Thenus orientalis French: Homard, Japanese: Iseebi Spanish: Bogavante Lubrigante Gear Used: Lobster pots, trawl net etc. Peak Season: Throughout the year Distribution: West and South-East coasts of India Areas of abundance: Karnataka, Maharashtra, Gulf of Mannar and Orissa coasts. Trade Name: Mud Spiny lobster Scientific Name: Panulirus polyphagus French: Langouste, Japanese: Iseebi Spanish: Langosta, Gear Used: Lobster trap Trawl net and Scoop net, Peak Season: Throughout the year Distribution: West and South-East coasts of India Areas of abundance: Gujarat and Maharashtra coasts

Trade Name: Scalloped Spiny lobster Scientific Name: Panulirus homarus French: Langouste, Japanese: Iseebi Spanish: Langosta, Gear Used: Lobster trap Trawl net and Scoop net Peak Season: Throughout the year Distribution: West and South-East coasts of India Areas of abundance: Gulf of Mannar and Maharashtra coast Trade Name: Ornate Spiny lobster Scientific Name: Panulirus orantus French: Langouste, Japanese: Iseebi Spanish: Langosta Gear Used: Lobster trap, Trawl net and Scoop net Peak Season: Throughout the year Distribution: West and South-East coasts of India Areas of abundance: Gulf of Mannar and Maharashtra coast Group Name - Elasmobranchs

Hammer head shark

Trade Name: Indian dog shark Scientific Name: Scoliodon laticaudus French: Requin, Japanese: Same Fuka, Spanish: Tiburone, Gear used: Long line Peak Season: September to April Distribution: West and South-East coasts of India Areas of abundance: Gujarat and Maharashtra coasts

Trade Name: White cheeked shark Scientific Name: Carcharhinus dussumieri French: Requin, Japanese: Same Fuka Spanish: Tiburone, Gear used: long line Peak season: September to April Distribution: West and South-East coasts of India Areas of abundance: Gujarat and Maharashtra coasts Trade Name: Black tip shark Scientific Name: Carcharhinus limbatus French: Requin, Japanese: Same, Fuka, Spanish: Tiburone Gear used: Hook and Long line, and Trawl net Peak season: Throughout the year Distribution: West and East coasts of India Areas of abundance: Coasts of Tamil Nadu Trade Name: Smooth Hammer head shark Scientific: Sphyrna zygaena French: Requin-marteau, Japanese: Shiroshumoko Spanish: Pez martillo Gear used: Hook and line, and Trawl net Peak season: January to May Distribution: South-East coast of India Areas of abundance: Port Novo (Tamil Nadu coast) Trade Name: Whip tail sting ray Scientific: Himantura bleekeri French: Raie, Japanese: Ei, Kasube, Spanish: Raya Gear used: Hook and line, and Trawl net Peak season: December to May Distribution: East coast of India Areas of abundance: Gulf of Mannar Trade Name: Javanese cow ray Scientific: Rhinoptera javanica French: Raie, Japanese: Ei, Kasube, Spanish: Raya Gear used: Hook and line, Trawl net and shore seine Peak season: January to May Distribution: South-East coast of India Areas of abundance: Cape comorin (Tamil Nadu coast) marine resources 207

Over the years, man’s desire for decorating his place of living with natural and sustainable methods has been on the rise. The latest fashion accessory is coir. Being natural and eco-friendly, Coir comes in an exquisite range of colours and combines elements of good designs with

functional value for the home or office. What distinguishes coir from other alternate products is the unique comfort it provides regardless of the climate, that perfect warmth during winter and a cool feeling during summer.Coir it saves earth, adds life and beauty to our interiors. Coir, one of coir 211

the most versatile materials man had ever extracted from Mother nature, has travelled a long way since its humble beginnings in Kerala centuries back. Today, in its multifold manifestations coir touches every facet of man’s life and activities from door mats to rugs, rubberised coir mattresses, decorative rugs, tufted carpets, geotextiles, garden atricles and wood substitutes. Through centuries the Indian Coir has carved a niche for itself and created a genre of its own, only because of its superior quality and the excellent craftsmanship this sector have. The Indian Coir is unique for its rich golden colour and texture. Now coir is not just a door mat. The green movement has launched coir into a hot commodity globally. Coir is available in a mindboggling range, from live-in-style products to geotextiles and garden articles.With the green waves riding high, definitely coir is making a lifestyle fashion statement as it is ecofriendly, durable and affordable. Coir is a bi-product of coconut. Coconut rooted its presence from the Vedic period itself in India. Valmiki had given references about coconut in Ramayana. Marcopolo the famous traveler called coconut as ‘Indian nut’. As per studies historians argues coconut cultivation started in Kerala after the arrival of Portuguese. Ropes and cordages made from coconut fibres were in use from centuries ago. Indian navigators used coir as ship’s cables and for riggers even during ancient times. The first coir industry was recorded to be in U.K, and first coir factory in India, in Alleppey of Kerala. As per records 1859 is the year when an Alleppey factory started producing coir, coir mats, mattresses, floor matting etc. The wide sandy beaches of Kerala on the west to the Western Ghats are glorified with the presence of coconut. This tree which belongs to the Palmacea family with long slender pinnate leaves is known as ‘Kalpavriksha’. From the top to bottom this tree is used for various purposes. Name of the state Kerala itself means the Land of Keras (coconut trees). Husk of the coconut is used to make coir. In olden days this

husk was thrown away as a waste or used as a fuel. Later this waste husk became the hero of Kerala economy. Total world coir production is approximately 250,000 tons. Developing world gives more importance to this Industry and 90% of the production is shared by India and Sri Lanka. Out of this 60 % of the production is mainly from Kerala especially Alleppey district. Costal districts of Alleppey and Quilon are the major producers of coir among which Alleppey can be considered as the nerve of coir industry. Over millions of people are employed in this cottage industry which is the largest traditional Industry of Kerala. Both men and women are employed in this industry. Women are mainly involved in the yarn spinning sector and the men in the product weaving sector. Most of the families in Alleppey District earn their livelihood through the coir industry. A journey through the Alleppey district will explain the power of coir in this area. This district itself is blessed with a mind blowing natural scenic beauty with a lot of lakes, ponds, inter-linked canals. All this environmental blessings expresses that this coir industry is especially meant for the Alleppey people, though they promote tourism also to maximize the exploration of the natural treasures blessed by the God. Presence of coir products can be seen every where with great importance. Coir ropes to coir mattress, various ranges of products are now produced by coir industry. Coir ropes are used in agricultural sector to industrial sector, ranging from different strength to measures, thickness to length. Lot of families in Alleppey earns their livelihood by producing hand made coir. Government gives full support to this sector by helping to form societies and marketing federations etc. Coir mats are made very beautifully and used in houses, vehicles and commercial concerns etc. Various designed door mats are available in the market. Car mats for all types of vehicles are produced at par with the production of new generation vehicles. Coir mattresses are supposed to be the best for health conditions if we

214 coir

sleep in this. Coir net cots were used in Kerala from very ancient period onwards. These mattresses compete even with the latest sponge mattresses in quality and price wise very competent. So many handicraft products are also made by coir. Colorful, attractive antique looking products made of coir attract not only Indians but also tourists from foreign countries. Attraction for coir products also started many years back. Coir products attract export business in its new fashion than from the olden style. Now all the coir products are exported and our country earns a good amount of revenue from this. The traditional values of our state also are connected with every functions and festivals we celebrate. The bio-factor in this industry is very important as the waste has been converted to such an economically valuable product. The pith and dust removed after taking the fibres for coir production are biodegradable and believed to be useless. Now this also is used for mulching, soil treatment and as a hydroponics growth medium. Researches and new innovations are donated from the coir field in many ways. Rubberized coir products also now get an attraction and importance in the market. Small to big emporiums, highway side shops to coir show rooms in the state shows the importance of coir in the minds of Kerala. The Coir Industry Coir industry is a traditional, labour intensive, export oriented, agro based cottage industry. The industry originated in the State of Kerala centuries ago and over the years it has spread over to other coconut growing States like Tamil Nadu, Karnataka, Andhra Pradesh, Orissa, West Bengal, etc. Coconut husk which was considered as a throw away material of the coconut is the basic raw material of this industry. The industry therefore generates wealth from waste. The industry employs more than half a million people and majority of them are from rural areas and belonging to economically weaker sections of the Society.

80% of the workforces are women. The industry is of great significance to the coconut producing States of India as coconut husk, the raw material for Coir industry, is available in abundance in regions of concentrated cultivation and this can be used for generation of income to a sizeable amount of population with relatively low investment. Coir industry is an export oriented industry and coir and coir products are exported to more than eighty countries all over the world. Coir fiber is extracted from the outer cover of coconut known as Coconut husk either by a process known as retting, practiced in the State of Kerala or by mechanical decortications in vogue in States other than Kerala. The fiber extracted from green coconut husks by the process of retting is known as ‘white fiber ’ and the fiber extracted from dry husks/green husks through machineries is known as ‘brown fiber ’. The fiber is spun into coir yarn and a wide range of coir products are produced out of coir yarn. In Kerala, the coir manufacturing and its export is generally concentrated in some major areas. Ernakulam, Cherthala, Alappuzha, Kayamkulam and Kollam are the important among them. The Coir Board The Coir Board was set up under the Coir Industry Act, 1953 by the Government of India, for the overall sustainable development of the Coir industry in India. The functions of the Board as laid down under the Act include undertaking, assisting and encouraging scientific, technological and economic research, modernization, quality improvement, human resource development, market promotion and welfare of all those who are engaged in this industry. With the concerted efforts of the Coir Board and the State Governments concerned, the production of coir fiber in the major coconut producing States have been making a steady progress during the past three decades. In the wake of globalization and liberalization, the Board has assumed the role of a

216 coir

promoter and facilitator rather than that of a regulator. The Coir Board, the apex body for promotion of coir in the country, has completed fifty years of its service to the Indian Coir Industry. For the coming years the Board has lined up a host of promotional activities. Product based marketing missions will be sent to selected potential markets abroad besides undertaking generic publicity through selected trade magazines. Participation in more international exhibitions is another area for pushing exports. Efforts are also under way to encourage exporters for better utilization of provisions under the Market Development Assistance Scheme. This can boost existing markets as well as explore new ones. The results of the effort made by the Board had seen record achievements in export and domestic markets during 2010-11. The Board has entered a contract with DGS & D, Government of India in order to promote domestic market. On receipt of the contract, the Board is looking forward for a leap jump in the domestic market avenue. Government of India has sanctioned a new scheme with a total outlay of Rs 243 crores. The scheme is called Rejuvenation, Modernization and Technology Upgradation of the Coir Industry (REMOT). The project will get a government grant of Rs 99 crores during the XIth Plan period. The scheme aims at the integration and development of units which are in the small and medium sector. The scheme would provide more employment opportunities for women in the rural sector for gender empowerment. Individual outlay for the spinning and tiny/household sector is Rs 2 lakh and Rs 5 lakh respectively. This scheme envisages covering 4000 spinning units and 3200 house hold units during the XI plan period, all over India. Government also aims at more profitable and sustained employment for traditional industry artisans and rural entrepreneurs through the Scheme of Fund for Regeneration of Traditional Industries (SFURTI). The sole aim is to make traditional industries

more competitive with more market driven, productive and profitable. Twenty six clusters have been identified for the Coir Sector for the implementation of the project. These clusters are from various coir producing states viz. Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, Orissa, Gujrath, Goa, West Bangal, North East Region, A&N

218 coir

Islands and Lakshadweep. The scheme started its implementation during the year 2005-06 for a period of five years. For more information : Coir Board, Government of India, Coir House, M G Road, Kochi-682 016, Tel: +91 484 2351807, 2351788,Fax: 2370034, Web:,

Coffee Genus of plant : Coffea, Family : Rubiaceae Class of plant : Dicotyledoneae Coffee is the most widely used beverage worldwide. Coffee with its caffeine content has a stimulating effect in humans. It is a widely consumed stimulant beverage

prepared from roasted seeds, commonly called beans, of the coffee plant. Coffee is a black color beverage, which consumers take in the morning itself as bed coffee. It is coffee 221

useful against numerous illnesses, particularly those of the stomach. Coffee was first consumed in the 9th century, when it was discovered in the highlands of Ethiopia. Today, coffee is one of the most popular beverages worldwide. Coffee berries, which contain the coffee bean, are produced by several species of small evergreen bush of the genus Coffea. The two most commonly grown species are Coffea canephora and Coffea arabica. Once ripe, coffee berries are picked, processed, and dried. The seeds are then roasted, undergoing several physical and chemical changes. They are roasted to various degrees, depending on the desired flavor. They are then ground and brewed to create coffee. Coffee can be prepared and presented by a variety of methods. During roasting, aromatic oils, acids changing the flavor; at 205 °C (400 °F), other oils start to develop. One of these oils is caffeol, created at about 200 °C (392 °F), which is largely responsible for coffee’s aroma and flavor. Coffee has played an important role in many societies throughout modern history. In Africa and Yemen, it was used in religious ceremonies. Many studies have examined the relationship between coffee consumption and certain medical conditions. Coffee appears to reduce the risk of Alzheimer ’s disease, Parkinson’s disease, heart disease, cirrhosis of the liver etc. From ninth century, from the highlands of Ethiopia, it spread to Egypt and Yemen, and by the 15th century, had reached Azerbaijan, Persia, Turkey, and northern Africa, then to Italy, and the rest of Europe, Indonesia, and to the Americas. Even though Coffee is an everyday word, it also has got certain qualifications to claim, unlike any other plant species. The modern Green House concept was first tried with Coffee plants by King Louis XIV of France who was an avid Coffee drinker. Coffee was also the first plant to be grafted, and that apart it was the first plant to spread the whole planet as an agricultural crop. It is believed that Coffee beans first originated in Ethiopia in a region called Kaffa. Historical

books mention that roasting of Coffee began around Damascus, because of the availability of a special kind of iron, which could handle the thermal characteristics required for roasting Coffee seeds. It also says that Coffee beans were being chewed raw for many centuries. Originally Coffee drinking became popular because of Ottoman Sultan who ruled Istanbul. He noticed that Coffee is getting recognition more than he wanted so he banned the trade of Coffee in 1543, but it is a fact that the first Coffee house was established in Istanbul during 1544. Coffee houses started to spread everywhere, and people used to hang out in these pubs to spend their leisure time listening to music, play some games, and also for discussions. Coffee came to India through a man called Baba Budan who smuggled a few Coffee seeds from Arabia, by hiding it onto his belly. He then planted it in the jungles near Chickmangalur in Karnataka state in south India, where he belongs. Now, this variety officially known as Old Chick supplies one third of India’s Coffee needs, the rest is being imported. India stands 7 th among the top coffee producing country in the world. Brazil and Columbia are the topers. In India coffee is mostly grown in Chikkamangalore of Karnataka 3/4th of Indian market need is fulfilled from Chikkamangalore coffee. Coffee berries and their seeds undergo several processes before they become the familiar roasted coffee. First, coffee berries are picked, generally by hand. Then they are sorted by ripeness and color and the flesh of the berry is removed, usually by machine, and the seeds - usually called beans - are fermented to remove the slimy layer of mucilage still present on the bean. When the fermentation is finished, the beans are washed with large quantities of fresh water to remove the fermentation residue, which generates massive amounts of highly polluted coffee wastewater. Finally, the seeds are dried; the best, but least utilized method of drying coffee is by using drying tables. In this

method the pulped and fermented coffee is spread thinly on raised beds, which allows the air to pass on all sides of the coffee. The next step in the process is the roasting of the green coffee. Coffee may be brewed by several methods: boiled, steeped, or pressured. Brewing coffee by boiling was the earliest method, and Turkish coffee is an example. It is prepared by powdering the beans with a mortar and pestle, then adding the powder to water and bringing it to a boil in a pot. This produces a strong coffee with a layer of foam on the surface. Machines such as percolators or automatic coffeemakers brew coffee by gravity. Ground coffee and hot water are combined in a coffee press and left to brew for a few minutes. A plunger is then depressed to separate the coffee grounds, which remain at the bottom of the container. Because the coffee grounds are in direct contact with the water, all the coffee oils remain in the beverage, making it stronger and leaving more sediment than in coffee made by an automatic coffee machine.

kept at a height of about15 feet, for easy picking of the Coffee berries. While Robusta is a shrub and grows like a bush spread out with several trunks, the Arabica plant is of a smaller variety. Coffee plant produces white flowers at the axils of the leaves in thick clusters. A ripe Coffee berry is red in colour and when it starts maturing it turns to bright red and then to reddish brown and finally falls down to the ground. As a normal harvesting practice, many planters pick it up from the ground, but most of them pluck it when it turns red in colour. Coffee plants are best grown in higher altitudes in tropical 25 degree latitude on either sides of the equator. To escape the infection of various parasites, Coffee plants are grown at an elevation of 3000 to 6000 feet MSL. Coffee plants does not agree to too much of sunlight, so when it grows on mountain slopes it gets the natural advantage of getting only half a days sunlight. They best suits to filtered or moderate sunlight which peeps though overhead shady trees. Coffee yields for more than 50 years.

Botanical description of Coffee

Coffee Board

Coffee has become a vital cash crop for many Third World countries. Coffee is from the family Rubiaceae and an evergreen shrub or small tree that may grow 5 meters tall. The leaves are dark green and glossy, usually 100–150 millimeters long and 60 millimeters wide. It produces clusters of fragrant white flowers that bloom simultaneously. The fruit berry is oval, about 15 millimeters long and green when immature, but ripens to yellow, then crimson, becoming black on drying. Each berry usually contains two seeds. Coffee is usually propagated by seeds. The traditional method of planting coffee is to put 20 seeds in each hole at the beginning of the rainy season; half are eliminated naturally. The first Coffee plants grew wild to a height of 30 feet in the African tropical forests. But in systematic plantation practices the plant is pruned and

Coffee Board is a statutory organization under the Ministry of Commerce & Industry, Govt. of India, constituted under the Coffee Act VII of 1942. The Board consists of a Chairman appointed by the Govt. of India and 32 members representing the various interests like members of Parliament, representatives from Governments of principal coffee growing states viz. Karnataka, Kerala Tamil Nadu and A.P., representatives of large coffee growers, small coffee growers, coffee trade interests, coffee curing establishments, labour interests, coffee growing states other than principal coffee growing states, consumer interests, instant coffee manufacturers, eminent personality in the filed of Research/Marketing/ Management/Promotion of coffee. The Mission of the Board is to function as the leader in conducting research,

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providing extension support to improve production, productivity and quality; undertaking promotional efforts to boost exports and domestic consumption; gathering statistical and other relevant data concerning the industry and disseminate the information to various segments of the industry; to act as the recognized spokesperson on behalf of the coffee industry to the Government, media, trade and general public; and to guide the overall growth and development of the coffee industry in the country. Coffee Board represents the Indian Coffee Industry in various international forums like International Coffee Organization (ICO), International Science Organizations, Specialty Coffee Associations etc and associate with them for the overall benefit of the coffee industry. Conduct focused research on coffee to achieve improved production, productivity and quality. Transfer of technology from lab to land and implement various development programmes like replanting, new planting, water augmentation, quality up-gradation etc. through the extension network spread all over the country. Carry out various export promotion activities like participation in overseas trade fairs, organizing Buyer-Seller Meets, Coffee Tasting sessions, visits of Roaster delegations from abroad to Indian Coffee tracts etc. Take up domestic promotion efforts to increase domestic consumption. Regular dissemination of market information. To provide policy formulation advice to Government relating to coffee. Provide necessary support to the planters in crisis and carry out necessary Labour Welfare Measures. Help upgradation of quality of coffee produced in India. Various other coffee industry related issues coming up from time to time. For more information: Coffee Board, Ministry of Commerce and Industry, No.1, Dr. B.R. Ambedkar Veedhi, Bangalore - 01, Tel: +91 80 222669916994, Fax : +91 80 22255557, Email:, Web:

Tea Botanical Name : Camellia sinensis Family : Theaceae Tea known as Cha, Chai in India and in Sri Lanka is a very common drink, sipped regularly during the mornings and evenings. Courtesy demands most of us to offer Tea to our guests both at homes and in our offices. During conferences and business meetings an interval is set apart known as Tea

break. It is a common phenomenon to find Tea shops particularly in India and in most Asian countries. In Kerala it is called Chaya Kada in Tamilnadu it is called Tea Kada and in northern parts of India it is called Chai Ki Dukhan. It is a pleasure to watch the tea makers making tea for their customers.

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Botanical description of tea Botanists call Tea as Camellia sinensis, which belong to the Theaceae family, a Tea family member. They have recognized that tea come in two varieties. One is Camellia sinenses var. sinenses which has come from China and the other is Camellis sinensis var. assamica from Assam or can be called as Indian Tea. Even though Tea is an evergreen shrub who can grow up to a height of 17 meters, it is pruned and kept at a height of 2 meters for easy harvesting of the buds and shoots. They have bright shiny greenish leaves with a hairy underside. Its flowers are aromatic and will be single or in clusters of 2 to 4. The brownish-green fruits contain 1 to 4 of spherical shaped or flattened seeds. History of Tea Tea has a history dating back to 4500 years. Chinese mythology says that in 2737 BC, the then emperor, Shen Nung, who was a Scholar as well as an herbalist had the first cup of Tea in the world, and that too as an accident. The story goes like this. The Emperor’s servant was boiling water while they were out in the forest; suddenly a leaf fell into the bubbling water, but the Emperor instead of removing the leaf decided to try the brew. This is how the first cup of Tea originated in the world. Later, tea was researched out for its properties as a healthy refreshing drink. The benefits of Tea drinking derives from the many stories which were told as well as written, mainly during the third century AD, and from the Tang Dynasty (618 AD – 906 AD) Tea was declared as China’s national drink, and also the word Ch’a was used as the term to describe tea. Chinese author Lu Yu was the first person to write a book about Tea, which was titled Ch’a Ching. It comprises of three volumes, and explains in detail about its growth, making and also about it’s drinking. It also had illustrations of many utensils, historical notes, names of ancient famous tea plantations etc. There was also a mention about the Japanese Tea Ceremony and how it inspired the Buddhist priests. For more information: Tea Board, 14, B.T.M. Sarani, Kolkata 700 001, Tel: +91 33 22351411 (11 Lines), Fax: +91 33 22215715, Web:

Coconut is one of the ten most useful trees in the world, providing food for millions of people, especially in the tropics. Regardless of is origin, the coconut has spread across much of the tropics and coastal areas. India is one

of the leading producers of coconut in the world. Lord Vishnu in his incarnation as Parasurama, thrown his divine axe to the sea and the Sea Goddess retreated up to the place where the axe landed, giving a beautifull and rich

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land. This blessed land also gifted with coconut palms (Keras) donating the name “Keralam�. This tree has become the backbone of the people of this place by sacrificing its whole body for the welfare of the people. Roots to trunk and leaves to fruit are utilized in one way or other. Coconut palm leaves are used to thatch the roof of the laymen houses. Trunk is used to make furniture, supporting rafters for homes and even as firewood. This god given tree and the beautiful backwaters of Kerala helps it to become the major producers of coir in the world. In all the cultural and social activities, rituals and ceremonies of Kerala a coconut touch can be seen which is an inevitable part of the Keralites. A normal yielding coconut palm produces inflorescence at approxi-mately monthly intervals. A period of 12 months elapses between the emergence of the inflorescence and complete maturity of the fruit. At any one time therefore the palm will be carrying twelve or more bunches of coconut at successive stages of development, each representing growth interval of about a month. The cavity inside the nut differentiates itself in the second month and increases considerably reaching its maximum size normally in the sixth month and is full with nut water throughout this period. The meat starts forming as a thin and soft layer in the 6th month and increases its hardness and quantity to the very end though the rate of increase declines as the nuts ripen. With the increase in thickness of kernel the internal cavity gets reduced in size. There is also a progressive decrease in the quantityof nut water as the nuts ripen. The chemical composition and volume of nut water change during maturation. Coconut water has important vital functions in the biosynthesis of fat in the kernel as well as in the development of the germination of the nut. The water of tender coconut, technically the liquid endosperm, is the most nutritious beverage that the nature has provided for the people of the tropics to fight the sultry heat. It has calorific value of 17.4 per 100gm. The normal pH of tender coconut water varies between 4.9 and 5.2.

Coconut Oil Beauty Tips It’s no accident that people living in regions where coconut oil is used both in the diet and for body care have beautiful skin and hair. The healthful properties of coconut oil are not only apparent internally but help promote a radiant glow all over. Protecting yourself from free radical damage, both externally and internally, will help you avoid lines and wrinkles and extend potential life expectancy. Free radicals are unstable molecules that cause unwanted chemical reactions in the body. They can damage proteins, fats, cell membranes and vital DNA, and contribute to the acceleration of the aging process. Because of their chemical structure, unsaturated oils are more prone to free radical damage. In their natural state as part of whole nuts, seeds, and grains, they come packaged with protective antioxidants that limit free radical damage. When unsaturated oils are removed from their plant sources, they become susceptible to a chemical chain reaction that degrades their quality. Because it is a stable saturated fat, coconut oil is not broken down by free radicals. When you use it to replace unsaturated fats in your foods or apply it to your skin can reduce the opportunity for free radical damage and enjoy its anti-aging benefits. The antimicrobial properties of coconut oil extend to skin, helps to look more healthy and beautiful. Skin Care We experience dry skin more often after being out in the sun or during the winter months when the air inside and outside our homes is much lower in humidity than other times of the year. Dry skin also can be more of a problem as we age. Even people who have had very oily skin for much of their lives can experience dry skin on their legs and arms in their later years. Coconut oil can be a wonderful, natural alternative to expensive (and often ineffective) skin creams and lotions. Many commercial lotions contain unwanted chemicals and unsaturated oils. Water-based lotions are so readily absorbed by the skin, 234 coconut

they leave the skin feeling as dry as it was before they were applied. Because the coconut is covered by several protective layers (the husk, shell and testa ) even nonorganic coconut oils are fairly free of chemicals, pesticides and herbicides. Just a little coconut oil can go a long way. One of the best times to rehydrate the skin is right after a bath or shower. Don’t dry the skin completely. Leave it slightly damp and then apply a thin layer of coconut oil on the legs, arms, and any other problem areas. After you start using coconut oil on a daily basis, you’ll notice how water beads on the skin more than it had previously. This is a result of the coconut oil forming a more permanent protective layer on your skin. If you have trouble with dry skin on the feet, especially cracks around the heels, massage coconut oil into the clean feet before bedtime, then cover them with a pair of clean socks. You’ll notice the difference in just a few nights. You also can repair damaged, dry hands the same way using coconut oil and an old pair of white cotton gloves. Finally, coconut oil is much safer for delicate tissues than petroleum based products, making it an ideal choice as a natural vaginal lubricant. Organic coconut oil is worth the investment for the skin as it will be free of processing chemicals like solvents. The addition of your favorite aromatherapy oil is an especially nice enhancement. Use about fifteen drops for every cup of coconut oil. The exact amount of oil depends on the strength of the fragrance and your preference, so add few drops at a time to the coconut oil and rub it the oil on the skin to test. For easy application, combine the coconut oil and aromatherapy oil in a clean squeeze bottle, such as the small, travel-size containers sold in pharmacies and supermarkets. Prepare a small amount at a time to ensure that the oil essences remain fresh. During the colder months, place the bottle of coconut oil under running hot water if it becomes too thick to use. If you like, cut open and empty out capsules of vitamin E to add to your coconut oil, using about a tablespoon per cup of oil. Vitamin E is

an excellent antioxidant and skin healer. Try this simple exfoliating body rub that moisturizes as it removes dead skin cells and rejuvenates your skin: 2/3 cup brown sugar, 1/3 cup warm coconut milk and 1 tablespoon coconut oil (optional, for drier skin) Mix the ingredients in a bowl and allow cooling. Massage into you skin for several minutes before rinsing. For an invigorating foot rub, try adding 1 to 2 teaspoons of peppermint exact. For a gentle, safe make up remover, apply coconut oil with a cotton ball or wash cloth.

the garden or yard, letting the warmth of the sun help with the absorption of the oil. It’s hard to beat the feel of a soothing, cleansing shower after working outdoors and having a coconut oil hair treatment. Take extra precautions against slipping on the shower floor as you rinse out the oil. Ultimately, coconut oil should be used in cooking to feed the skin from the inside out. A nutritious diet that includes high quality unrefined coconut oil can improve the appearance of hair and skin and give new meaning to the term beauty from within.

Massage Oil Massaging with coconut oil is a wonderful way to incorporate this healthful oil into the skin while gaining the benefits of relaxation and touch. Seek out a professional massage therapist or a partner or friend whose touch is soothing to you. If you are able to control the setting for the massage, pick a room that is warm and quiet. Soothing instrumental music will add to the relaxing experience. Although professional massage tables are nice, some thick blankets or several towels on an exercise mat on the floor also can provide a comfortable surface without too much give. A tablespoon or two of coconut oil is all you’ll need for an effective massage. Hair Care Coconut oil is frequently an ingredient in shampoos and hair conditioners. It can apply directly to the hair about thirty to sixty minutes before you shampoo. Use a few tablespoons to one half cup depending on the thickness and length of the hair. Begin by massaging the oil into your scalp and letting it drip down. Add more oil if necessary so you can stroke it down the length of the hair with both hands. If you have the time, wrap the hair in a towel, or catch any drips by covering your scalp with a plastic shopping bag, tucking it behind the ears and gathering the ends at the nape your neck. Let the hair soak up the oil for up to an hour before washing it out. In the summer you can wrap up the hair like this before go out to work in

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Chemical constituents of Tender Coconut Sugars form an important constituent of the tender nut water. The concentration of sugars in the nut water steadily increases from about 1.5 per cent to about 5 - 5.5 per cent in the early months of maturation and then slowly falls reaching about 2 per cent at the stage of the full maturity of the nut. In the early stages of maturity sugars are in the forms of glucose and fructose (reducing sugars) and sucrose (non-reducing sugar) appears only in later stages, which increases with the maturity while the reducing sugars fall. In the fully mature nut approximately 50 per cent of the total sugars is sucrose. The quantity of total sugars, reducing sugars and non-reducing sugars in tender coconut water is found to vary from variety to variety and from place to place even at same maturity. Minerals : The tender coconut water contains most of the minerals such as potassium, sodium, calcium, phosphorous, iron, copper, sulphur and chlorine. Among the minerals more than half is potassium the concentration of which is markedly by influenced by potash manuring. Tender coconut water being rich in potassium and other minerals plays a major role in increasing the urinary output. The beneficial effect of diets high in potassium and magnesium contents in reducing stroke especially in individuals with high blood pressure has been reported by Dr.Alberto, M.D.Associate Professor of Nutrition and Epidemiology at Harvard Medical School of Public Heath. Proteins : Coconut water contains small amounts of protein. The nitrogen and total protein content

of coconut water increased gradually with maturation. The percentages of arginine, alanine, cystine and serene in the protein of tender coconut water are reported to be higher than those in cow’s milk. Vitamins :Tender coconut water contains both ascorbic acid and vitamins of B group. The conc-entration of ascorbic acid ranges from 2.2 to 3.7mg per

ml, which gradually diminishes as the kernel surrounding the water begins to harden. Fat : Water of unripe nut contains 0.12% fat and the water of ripe nut contains 0.15% fat; the fat content in the kernel of the unripe nut being 1.4% . The reduction in sugar content is also associated with an increase in the oil percentage of the kernel.

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Medicinal properties It is unctuous, sweet, increasing semen, promoting digestion and clearing the urinary path, says Ayurveda on tender coconut water. Numerous medicinal properties reported are : Good for feeding infants suffering from intestinal disturbances.Oral rehydration medium contains organic compounds possessing growth promoting properties. Keeps body cool and prevents prickly heat and summer boils and subsides the rashes caused by small pox, chicken pox, measles, etc. Kills intestinal worms. Presence of saline and albumen makes it a good drink in cholera cases. Checks urinary infections. Excellent tonic for the old and sick. Cures malnourishment. Can be injected intravenously in emergency case. Found as blood plasma substitute because it is sterile, does not produce heat, does not destroy red blood cells and is readily accepted by the body. Aids the quick absorption of the drugs and makes their peak concentration in the blood easier by its electrolytic effect. Urinary antiseptic and eliminates poisons in case of mineral poisoning. An antidote to ward off the ill effects of tobacco and alcohol etc. Tender coconuts in ceremonies Tender coconut is used in ceremonies and rituals. Abhisheka (pouring over deity) using tender coconut water is an important offering in temples dedicated to Lord Siva and Lord Subramania in Kerala. In this function water collected from thousands of tender coconuts is poured over the deity, Lord Siva. Thousands of devotees from different parts of the village bring tender coconuts in procession for this purpose. Thulabharam (weighing a person against some material) using tender coconuts is also popular in temples. For Sanchayanam ceremony (collecting the bones of the dead and immersing in holy waters) conducted by Nair community in Kerala, tender coconut water is required. Tender coconut water is one of the five solutions required for washing the bones before collecting in a pot. The death ceremonies start with rituals 238 coconut

performed in front of a tender coconut. Drinking tender coconut water on Thiruvathira day (a festival of women) by the women is popular in Kerala. Now a days it is becoming popular in cities and towns to drink water from a single tender nut with the help of two straws by the couples immediately after the marriage ceremony. Snake worship is popular in Kerala and for ceremonies to propitiate snake also tender coconut water is essential (coconuts and other coconut palm products are also used in the rituals). ‘Nurum Palum’ which contains milk and coconut water is a popular offering to the snake deity. Coconut Development Board Exports have been increased as a result of various export promotion activities undertaken by the Coconut Development Board. Export Products are directed at around 84 countries of the world. The Board is planning to undertake export promotion activities in overseas markets by sending trade delegations to potential markets, organizing participation in the important trade fairs/ exhibitions etc. so as to penetrate into new potential markets and to consolidate in the already explored export markets. With an eye on the export market the Board has developed different value added products in association with the leading research institutions in the country viz. DFRL, CFTRI etc. It is expected that many of these products could find export markets. The Board is also exploring the possibility of exporting particleboards made from the softwood waste of coconut trees and coconut oil based herbal formulations. In order to help coconut products exporters the Board is in the process of setting up a web portal, which would provide export trade lead, and business trade leads generation. For more information: Coconut Development Board (Ministry of Agriculture, Government of India), Kera Bhavan, Kochi - 682 011, India. Tel: +91 484 2377266, 2377267 Fax: +91 484 2377902, E-mail:, Visit: Courtesy: CDB, Journal- Coconut oil for health and beauty

Saffron Botanical Name : Crocus sativus, Family : Iridaceae It is a very expensive spice, since it is made from the dried stigmas of saffron crocus. It is the three stigmas of the saffron crocus plant. They are bright orange-red in colour.

It has a strong perfume smells almost like honey. Just a pinch of saffron is enough to give a strong flavour to dishes and add colour also. The plant grows in warm climate. It has long thin leaves and the orange stigmas of the flowers are very precious. It is always best to use saffron threads instead of the powdered saffron. The powder can be added spices 241

directly to the dish but the threads need to be soaked in hot water. It is said that over two hundred thousand sitgmas from the crocus flowers are required to make one pound of saffron. The plant was first spotted in Kashmir and is aesthetic, exotic, expensive and a spice to be reckoned with. It has a peculiar aromatic odor and a bitter, pungent taste. It is stimulant, aphrodisiac, slightly anodyne and antispasmodic; it has also emmenagogue virtues. The valley of Kashmir is famous for its Saffron fields located on the Karewas of Pampore. Saffron is a low growing plant with an under ground globular corm, it is cultivated for scented flowers. The flowers have orange coloured stigmas. Saffron is used generally as a condiment for its aromatic odor and beautiful coloring matter. It is also used extremely because of its medicinal properties. Other Names: Spanish: Azafran. French: Safran. German: Safran. Swedish: Saffran. Arabic: Zafran. Dutch: Saffraan. Italian: Zafferano. Portuguese: Acofrao. Russian: Shafran. Japanese: Safuran. Chinese: Fan Hung-Hua. Hindi: Zaffran. Bengali: Jafran. Gujarati: Keshar. Kannada: Kumnkuma kesari. Kashmiri: Kong. Malayalam: Kunkumapoovu. Marathi: Keshar, Kesara. Punjabi: Kesar, Zafran. Sanskrit: Keshara, Kunkuma, Aruna, Asra, Asrika. Tamil: Kungumapoo. Urdu: Zafran, Jafranekar.

Clove Botanical Name: Eugenia caryophyllus, Family: Myrtaceae Cloves are nail-shaped dried flower buds that have a sweet, penetrating flavor. They can be ground and used to flavour baked goods or sauces or left whole and poked into roasted hams or pork. Use cloves sparingly. A little of it goes a long way too. The essential oil and oleoresin from the buds possess strong aromatic odour and hot pungent taste and are used in baked goods, confections, tomato catsup, chilli sauce, preserves, chewing gums, ice cream mixes, alcoholic and non-alcoholic beverages, desserts, pudding mixes and pultry dressings. Oil of clove has antiseptic qualities and is recommended by dentists as a dental analgesic. It is used in toothpastes and mouthwashes. It is an evergreen 242 spices

tree which grows to great heights and leaves are dark green. The clusters of clove are plucked before the buds open and then dried. Other Names - Thai: Gahn plu. Chinese: Ding heung. French: Clou de girofle. German: Gewuzenelke. Italian: Chiodo di garofano. Spanish: Clavo de especial. Hindi: Lung. Bengali: Lawang. Gujarati: Lavang. Kannada: Lavanga. Malayalam: Grambu. Marathi: Luvang. Oriya: Labang. Punjabi: Laung. Sanskrit: Lavanga. Tamil: Kirambu, Lavangam. Telugu: Lavangalu. Urdu: Laung.

Pepper Black, White, Green Pepper - Botanical Name: Piper nigrum, Family: Piperaceae, Pink Pepper - Botanical Name: Schinus terebinthifolius, Family: Anacardiaceae It’s called the ‘king of spices’ and accounts for the lion’s share of spice exports from India. Pepper tastes just spicy hot. Its penetrating and tantalising aroma is good enough to get your gastric juices flowing and rustle up a healthy appetite. The most common pepper is round, black, shrivelled and hard. White peppercorns are sharper and less pungent but they are smooth and creamy. Fresh peppercorns look like garlands of plump, green berries. In India, pepper is used in every type of regional cookery. Meat in the north. It’s also used in herbal tea. Green pepper is pickled. Black pepper is a stimulant, digestive and diuretic. It is said to relieve flatulence, colds, amnesia and even impotency. There are varieties of pepper like black, white green and pink pepper. Black pepper is more popular than the other varieties. Pepper is used for improving digestion and also as a treatment for fever and chills. India holds second position among the global production of Black Pepper. Black pepper is a long time crop yielding up to 25 to 30 years continuously. Other Names: Black - French: Poivre, German: Pfeffer, Italian: Pepe nero, Spanish: Pimienta negra, White - French: Poivre blanc, German: Weisser pfeffer, Italian: Pepe bianco, Spanish: Pimienta blanca, Green - French: Poivre vert, German: Gruner pfeffer, Italian: Pepe verde, Spanish: Pimienta verde

Fenugreek Botanical Name: Trigonella foenum-graecum, Family: Leguminosae This adds an earthy flavour to the curries, chutneys, and sauces. It’s available as seeds or powder. It is useful in inflammatory disorders, joint pains and in diabetes. It was grown wild but now cultivated extensively in India. Main use of this plant is medicinal and also as a dye stuff. A yellow dye is prepared from this plant. This plant is used as a cattle fodder, soil renovator and in cooking. The seeds are used for the treatment of cows and horses. The plant emits a spicy odor which persists on hands on touching. Other Names - Spanish: Alholva. French: Fenugrec. German: Bockshorklee. Swedish: Bockshornklee. Arabic: Hulba. Dutch: Fenegriek. Italian: Fieno Greco. Portuguese: Alforva. Russian: Pazhitnik. Japanese: Koroha. Chinese: K'u - Tou. Malay: Alba. Hindi: Methe . Bengali: Methe. Gujarati: Methe.

Cardamom Botanical Name: Elettaria cardamomum, Family: Zingiberaceae Cardamom figures pro minently in various types of Indian cuisines. Cardamom bestows exotically aromatic, spicy flavour to food products. It is best to buy cardamom seeds still encased in their natural flavour-protecting pods, which you can discard after you remove the seeds. Brown cardamom is a similar spice that Indians use in savory dishes. Cardamom oil and oleoresin are used in ice cream favourings, confections, baked goods, pastries, liqueurs, alcoholic and non-alcoholic beverages, chewing gums and pharmaceuitcal syrups. Cardamom is aromatic, stimulating and refreshing. It rekindles digestive fire, refreshes the mind and is a heart stimulant. It also relieves gas. Cardamom is famous not only in India but also in many other countries. It is a very ancient spice well known in the east and prevalent in Southern India in the western ghats. It grows wild in these forests. Cardamom is also available in other parts of the world like Sri Lanka, Greece, Rome,

Egypt an Tanzania though they are used for different purposes in different countries. Other Names - Spanish: Cardamomo. French: Cardamome. German: Kardamom. Swedish: Kardemumma. Dutch: Kardemom. Italian: Cardamomo. Portuguese: Cardamomo. Russian: Kardamon. Japanese: Karudamon. Chinese: Pai-tou-k’ou.

Vanilla Botanical Name: Vanilla fragrans, Family: Orchidaceae The plant is parasitic creeper which cling to trees. It was used for flavouring royal drink. In modern times it is used for aromatising perfumes, cigars and drinks in the form of vanilla essence. Its also used in cakes, puddings and other bakery items. The seed pod of the plant that is the bean is used for preparing the flavour. The beans are dark brown when dried long and slender in shape. The pods are called fine Vanilla that produces the fragrance. The beans contain tiny black seeds. Vanilla plant is native to Mexico, it is also grown in countries like Indonesia. Vanilla is usually used in sweet dishes specially in ice-creams. It is used as a flavouring in certain medicines. The plant grows well in tropical climates. The plant is supported by using posts and trees since it is a creeper. Vanilla is used in a variety of sweet foods and beverages, particularly chocolate, confections, ice cream, and bakery goods, and especially in perfumery. Vanilla extract is prepared by crushing the cured, dried vanilla beans and extracting with alcohol. Vanilla flavour is made from oleoresin vanilla, a dark, semisolid concentration of vanilla extract, and alcohol and water. Imitation vanilla is made from commercially synthesized vanillin. Other Names - Spanish: Vainilla. French: Vanille. German: Vanille. Swedish: Vanilj. Arabic: Wanilla. Dutch: Vanille. Italian: Vaniglia. Portuguese: Baunilia. Russian: Vanil. Japanese: Banira. Chinese: Hsiang-Tsao.

Ajowan Botanical Name: Trachyspermum ammi, Family: Umbelliferae With most of the same but slight difference in qualities it appears like Dill, caraway and cumin. Ajowan seed are used

as a spice which bears pungent thyme. The cumin like fragrances gives a pleasant mild taste even though it gives first a bit of kick. The seeds are chewed as such for stomach frustrations. The plant of ajowan grows to a height of 1-2 ft. the leaves are feathery and flowers are red in color. In kitchen ajowan is used as such or ground. It is used in curry powders, parathas, pastries and breads. The oil content in ajowan is thymol. Medicinally used as a strong germicide, anti spasmodic and fungicide. Ajowan is a country medicine for indigestion and relieves asthma. Ajowan is also good for arthritis and is believed to stimulate sexual capabilities. Other Names - French: Ajowan, German: Ajowan. Italian: Ajowan, Spanish: Ajowan. Indian: Ajvini, Ajwain, Javane.

Nigella Botanical Name : Nigella sativa, Family : Ranunculaceae It has a subtle flavour that’s often used to enhance vegetable dishes. To bring out the flavour, it helps to toast the seeds briefly before using them. It helps to relief from painful menstruation. Plant grows wild, cultivated as well as grown as garden plant. In India Nigella is cultivated. The word Nigella came from Latin which means black. There will be a spike above the purple fruit with five compartments. Triangulate mat black and small seeds of nigella have a rough surface and oily white interior. Seeds are crunchy and give an aroma like Oregano, slightly bitter in taste. Other Names - Italian: Nigella. French: Cheveux de venus. German: Scharzkummel. Spanish: Neguilla. Indian: Kala zeera, Krishnajiraka.

Nutmeg Botanical Name: Myristica

fragrans, Family: Myristicaceae

The nutmeg tree is an evergreen tree which belongs to the spice Islands (Moluccas). The seed of the nutmeg fruit and the lacy covering on it known as mace, both are used as spices. In the Middle Ages people believed that the nutmeg had magical powers and they carried it with them every where. The nutmeg fruit is yellow in colour and when 246 spices

the fruit splits in half, the seed inside has a bright red lace like covering. This is dried and sold as mace. The seed inside, which is oval shaped, is the numeg. Usually the hard shell is removed and only the seed is sold. They are available whole or in powder form. Whole nuts can be stored for a longer period whereas the powder loses its flavour quickly. It has certain medicinal properties like it helps digestion but an overdose can be poisonous, it is a treatment for diarrhea. It is a tropical, evergreen tree which grows tall. It has several branches and dense foliage. It has small yellow flowers. The seed and mace are separated and dried and stored for future use. Other Names - Hindi: Jaiphal. Bengali: Jaiphal. Gujarati: Jaiphal. Kannada: Jayikai. Kashmiri: Zaaphal. Malayalam: Jathikka. Marathi: Jaiphal. Oriya: Jaiphala. Punjabi: Jaiphal. Sanskrit: Jatiphala. Tamil: Jathikai. Telugu: Jajikai. Urdu: Jaiphal.

Mace Botanical Name: Myristica fragarans, Family: Myristicaceae Mace is the main spice part which is surrounding the fruit nutmeg. Dried mace is having a characteristic aroma. It is used as such or ground. The oil content in mace is 7 to 14%. Trimyristin, is the component in mace oil. The flavor is warm, aromative, sharp and slightly sweet. It adds the fragrance of the dish. It is used in cakes, pastries, custards, sauces, creamed soups, casseroles, chicken pies, tropical punches and chocolate drinks for enhancing the taste & flavor. Medicinally it is known to be good for rheumatism, a good carminative and good for stomach disorders. It is also used to scent soaps and perfumes. Other Names - French: Macis. German: Muskatlute. Italian: Mace, Macis. Spanish: Macia. Indian: Jaffatry, Javatri. Malayalam: Jathipathri.

Cassia Botanical Name : Cinnamomum cassia, Family : Lauraceae The aromatic bark is the spice part, when dried rolled towards the centre from both sides. Dried bark is sold as

such or powdered. There are so many varieties from different countries. Cassia is an evergreen plant grows to a height of 7 meters with oblong leaves and small yellow flowers. The buds look like cloves. The taste of bark is pungent warm and sweet with an aroma like cinnamon. The bark is removed from the trunk in short length and dried. This is used as flavouring agent in cooking and liquors. Other Names - Spanish: Canela de la China. French: Cannelle de cochinchine. German: Z Limtkassie. Swedish: Kassia. Arabic: Darasini. Dutch: Kassia. Italian: Cassia. Japanese: Bokei. Chinese: Kuei/Kwei. Hindi: Kashash.

Turmeric Botanical Name: Curcuma domestica, Family: Zingiberaceae Turmeric is a very ancient spice found in South East Asia and cultivated in countries like India, China and Srilanka. It has great significance in Hindu religion and is used for colouring holy robes. In the Vedic Age it was used in various dishes and also had religious significance. Even to day it is used in religious functions like marriages and poojas. Turmeric has been traditionally used as a culinary spice, a food colourant, a medicine and a general cosmetic. Turmeric is usually available in the form of powder, bright yellow in colour. The powder will maintain its colour for a long time but it will lose its flavour if stored indefinitely. Turmeric powder is used to add colour to various dishes. It is also said to have medicinal properties because it is antiseptic and helps in digestion also. It is used in certain ointments because of its antiseptic qualities. It is helpful in adding colour to complexion and so it is considered to be a cosmetic in certain Asian countries. Turmeric is grown in hot, moist climate. The roots of the plant are boiled and dried before they are ready for sale. There are two types of Turmeric: Curcuma Domestica is used to produce curcumin and for cooking purpose. Curcuma Aromatica ( Kasthuri manjal) is used for medicinal purpose. Other Names - Spanish: Curcuma. French: Curcuma. German: Kurkuma Gelbwurzel. Swedish: Gurkmeja. Arabic: Kurkum. Dutch: Geelwortel. Ital-

ian: Curcuma. Portuguese: Acafrao-da-India. Russian: Zholty Imbir. Japanese: Ukon. Chinese: Yu.Chin. Burmese: Fanwin. Sinhalese: Kaha. Hindi: Haldi. Bengali: Halud, Pitras. Gujarati: Haldhar, Haldi. Kannada: Arishia.

Ginger Botanical Name: Zingiber officinale, Family: Zingiberaceae Ginger is popular in India and China where it grows in plenty. It is used in medicines in both these countries for centuries. Ginger was well known in Arab countries as well as in Western Europe. Ginger powder was sprinkled in beer by English bar keepers which later led to the drink known as ginger ale. Raw roots are generally called fresh ginger. It is pale yellow interior and the skin varies in colour from brown to darker shade or even off - white. Ginger is preserved either by pickling in vinegar or by cooking in sugar syrup. In Asian countries especially in India fresh ginger is used in chutney and other dishes and dried ginger is used in curry powder and sweet dishes, it is used in cakes and biscuits. Ginger beer and ginger tea is also very popular. It is said to be effective in stomach problems, indigestion etc. The plants are small in size with long leaves. Plants grow from thick tubers and require tropical climate. Other Names - Spanish: Jengibre. French: Gingembre. German: Ingwer. Swedish: Ingefara. Italian: Zenzero. Russian: Imbir. Portuguese: Gengibre. Arabic: Zanjabil. Dutch: Gember. Japanese: Shoga. Chinese: Chiang. Hindi: Adrak. Bengali: Ada. Gujarati: Adu. Kannada: Shunti, Ardraka.

Cinnamon Botanical Name: Cinnamomum zeylanicum, Family : Lauracae With its warm, sweet flavor, cinnamon is one of the big ges t workhorses on the spice shelf. Cooks often use it to flavour baked goods and drinks but cinnamon also works wonders in stews and sauces. Useful for those suffering from acid peptic disease. There are 2 main varities of Cinnamon. These are called Cinnamomum cassia and Cinna-momum zeylanicum. Zeylanicum is the ceylo n cinnamion it is lighter in

colour, sweeter and has a more delicate flavour than the other variety, Cassia. In ancient times Cinnamon was used in Egypt for embalming bodies along with other preservatives. Cinnamon was considered to be very precious in Egypt as well as in Rome. This spice was considered to be more precious than gold in certain places. The tree grows in hot, wet, tropical climate. Other Names - Urdu: Dalchini. French : C a n n e l l e . German : Ceylonzimt. Sinhalese : Kurundu. Italian: Cannella. Spanish: Canela. Chinese: Yook gway. Hindi: Dalchini, Darchini. Bengali: Dalchini. Gujarati: Dalchini.

Cumin Botanical Name: Cuminum cyminum, Family: Umbelliferae Apart from Indian cuisine, cumin is a key ingredient in Southwestern chilli recipes too. Freshly roasted and ground cumin seeds are far superior to packaged ground cumin. Helpful during obstetrics. The cumin seeds are very popular in India. It grows in hot countries like China, Africa and India. Its medicinal properties are well known to the Indians. Cumin is the seed of a small plant with clusters of flowers. The seeds are brown in colour and boat shaped with minute bristles unlike caraway. Though it is spicy, it has a sweet aroma. The smell can be brought out only when heated. Cumin is used mainly in countries where spices are preferred like in India, Middle East, Spain etc. The spice is mainly used to flavour Non-vegetarian meals like fish, meat etc and also jeera water, an Indian drink made of jeera and tamarind. The people of the East use cumin as a remedy for stomach problems and as a good appetiser. South Indians boil the seeds in water and use it regularly to stimulate appetite and prevent various problems related to indigestion. Other Names - Spanish: Comino. French: Cumin. German: Romischer Kummel. Swedish: Spiskummin. Arabic : Kammun. Dutch: Komijn. Italian: Comino. Portuguese: Cominho. Russian: Kmin. Chinese: Machin. Hindi: Jira, Jeera, Zira, Safaid jeera, Zeera. Bengali: Safaid jira, Zeera.

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Coriander Botanical Name : Coriandrum sativum, Family : Umbelliferae Coriander is well known in India, Asia, North Africa, South America and other countries in the Middle East. It was brought to Britain by the Romans and was used both in cookery and medicine. The coriander seeds grow on a small plant and it is brown in colour when dried. Both the fresh leaves of the plant as well as the seeds are used in various forms in cookery The seeds may be brought whole or in powdered form, though the powder loses its flavour quickly. The whole seeds may be stored and used as and when required. The coriander leaves as well as crushed or powdered seeds form an important part of dishes. The seeds are used along with other spices in making Garam Masala. The fresh leaves are cut and sprinkled on cooked dishes and salads to add flavour. The coriander seed oil has many medicinal properties. It is antibacterial, an appetizer and stimulates digestion. The seed is used as a remedy for conjunctivitis, piles etc. The coriander plant is small in size and grows in warm, dry climate, does not require great care or maintenance. Other Names - Spanish: Cilantro. French: Corriandre. German: Koriander. Swedish: Koriander. Arabic: Kuzhbare. Dutch: Koriander. Portuguese: Coentro. Russian: Koriandr. Japanese: Koendoro. Chinese: Hu-sui. Italian: Coriandolo. Indonesian: Ketumbar, Lao: Phak hom pom.

Mustard Botanical Name: Brassica alba., B. nigra, Family: Cruciferae This spice is well known all over the world and has been in use for centuries. The seed was called mustard and the plant was known as senvy plant. The mustard seed was used as a medicine for the relief of muscular pain. There are different varieties of mustard, white, black and brown. Since the white mustard has preservative qualities it is mostly used for pickling. The black and brown mustard seeds are smaller in size. Indian cooks prefer black mustard seeds over the larger yellow mustard seeds that are more common in the west. White mustard seeds are

smaller and hotter than the yellow mustard seeds that most western cooks are familiar with. Other Names: Black - Spanish: Mostaza negra. French: Moutarde noire. German: Schwarzer senf. Swedish: Senap. Arabic: Khardal. Dutch: Mosterd. Italian: Senape nera. Portuguese: Mostarda. Russian: Gorchitsa. Japanese: Shiro Karashi. Chinese: Chieh. Hindi: Rai, Banarasi rai, Kalee sarson. Gujarati: Rai. Kannada: Sasave. Kashmiri: Aasur, Sorisa.

Bay leaf Botanical Name: Laurus nobilis, Family: Lauraceae Bay leaf tree is considered as a sacred tree and the wreath, crown etc made with bay leaves are given in honor of several designations. Bay leaf tree grows to a height of 20- 60 ft bearing oval, leathery leaves having a length of 1 to 3 inches. Flowers are in clusters and fruits are small. Propagation is by stem cutting. The main part is the leaf which is used in perfumery and preparation of bay rum. The aromatic oil in the leaf is used in flavoring the vegetarian and non-vegetarian dishes. Other Names - Spanish: Laurel. French: Laurier. German: Lorbeer. Swedish: Lager. Arabic: Ghar. Dutch: Laurier. Italian: Alloro. Portuguese: Loureiro. Russian: Laur. Japanese: Gekkeiju. Chinese: Yuch-kuei.

Asafoetida Botanical Name: Ferula assafoetida, Family: Umbelliferae Asa is a Persian word means resin and foetida is a Latin word means stinking. This is a gum resin taken from the sap of the roots and stems of the Ferula species. Plants as such have a fetid smell. In India it is cultivated mainly in Kashmir. This gum resin is grayish white in color which will change depending on the age of the resin ultimately to black. Other Names - Persian: Angustha-Gandha. French: Ferule Asafoetida. German: Stinkendes steckenkraut. Arabic: Tyib, Haltheeth. Sindhi: Vaghakkyani,Vagharni. Afghan: Kama-i-anguza. Hindi: Hing.

Zedoary Botanical Name: Cucuma zedoaria, Family: Zingiberaceae This underground stem is large and tuberous with many 252 spices

branches. The leaf shoots have fragrance and long in size. The plant grows to 3 feet height. The flowers are yellow with red and green bracts. It takes two years to mature the rhizome formed underneath after planting the rhizome pieces. Zedoary rhizomes are dried and preserved. It is also powdered and used. In cooking fresh rhizome as well as powder is used. Fresh rhizomes are usually used in pickling. In Indian kitchens zedoary enhances the taste of the curries. It flavors a warm, ginger like, and slightly camphorous, with bitter after taste. Locally it is used to heal cuts and wounds. It has got ability to purify blood. It aids digestion, relieves flatulence and colic. It also has many other medicinal properties. Other Names - French: Zedoaire. German: Zitwer. Italian: Zedoairea. Spanish: Cedoaria. Indian: Amb halad, Garndhmul, Indonesian: Kentjur.

Chilli Botanical Name : Capsicum annuum, Family : Solanaceae They are deceptively beautiful. Their taste ranges from mild to dynamite. While they scorch your taste buds, they also blend a little heat and a whole lot of fragrance and flavour to Indian cuisine. They add the zing to Indian cooking. Chillies are available fresh, dried, powdered, flaked in oil, in sauce, bottled and pickled. The fresh ones (when unripe) come in various shades of green. The ripe ones are red. When dried, they look like crumpled rubies. Chillies are high in Vitamin A & C. They are also added to medicines to relieve sore throat. Capsicum preparations are used as counterirritants for lumbago and rheumatic disorders. Chilli contributes varying degree of pungency and colour to food products. Other Names - Spanish: Pimenton. French: Puvre de Guinee. German: Paprika. Arabic: Filfil Ahmar. Dutch: Spaanse Peper. Italian: Peperone. Portuguese: Pimento. Russian: Struchkovy pyeret. Japanese: Togarashi. Chinese: Hesiung Yali chiao. Hindi: Lal mirch. Bengali: Lanka, Lankamorich. Gujarati: Marcha. Kannada: Mensina kai. Malayalam: Mulaku. Marathi: Mirchi.

Onion Botanical Name: Allium cepa, Family: Alliaceae This underground tuber is grown from seeds or transplanting small bulbs. In India onion is cultivated and used widely in

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cooking. The taste of onion is pungent due to the oil content in it, which is rich in sulphur. Onion is even eaten row. Depends on the size of the onion tastes also deffers. The small onion is very rare and big size are used in common.

Garlic Botanical Name : Allium sativum, Family : Alliaceae Resemblence of garlic is like small onion but white in colour and carries a pungent flavour and biting taste than onion.

Cultivation and plant features are like onion. The bulb of garlic contains upto 20 numbers of small bulblets. Garlic is used in many vegetarian and non-vegetarian dishes to enhance the flavour. It is added as such or ground.

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Other Names - Spanish: Ajo. French: Ail. German: Knoblanch. Swedish: Vitlok. Arabic: Thum. Dutch: Knoflook. Italian: Agilio. Portuguese: Alho. Russian: Chesnok. Japanese: Ninniku. Chinese: Suan. Assamese: Naharu.

Tamarind Botanical Name: Tamarindus indica, Family: Leguminosae The tamarind tree grows to a height of 80 feet with dark brown strong trunk and pinnate compound leaves. Flowers are small and clustered seeds are brown curved pods which are irregular and bulbous. One fruit pod bears 1 to 12 seeds. The outer skin of the fruit becomes separate to the pulpy inner portion and brittle when dried. Removing the brittle skin is the fleshy pulp, brown in color and inside that is the seed which are flat, hard and dark brown in color. The fleshy pulp is widely used in cooking. This Indian Date has got its own name in the Hindu mythology connected with the wedding of Lord Sree Krishna. Tamarind is very excellent fro polishing the brass and copper. Fleshy part of the tamarind with salt when rubbed gives brand new brass and copper utensils. The fleshy tamarind contains a fibrous husk which can be removed by sieving, after making a pulp of tamarind with water. In south India especially Kerala and Tamil Nadu tamarind is preserved by removing the seeds from the pods and dried. The dried fruits are mixed with salt and crushed to mix uniformly and made ball like and preserved. The fleshy portion of the fruit is used as a flavoring agent for sweet, sour and taste. The flavor is more authentic than vinegar or lemon. It is used in most of all vegetarian and non- vegetarian dishes. Tamarind is medicinally used for treating bronchial disorders, sore throat etc. Other Names - French: Tamarin. German: Tamarine. Italian: Tamarindo. Spanish: Tamarindo. Indian: Imlee, Amyli. Sinhalese: Syambala, Tamil: Puli.

Star Anise Botanical Name: Illicium verum, Family: Magnoliaceae The carpels of the fruits form star shape around the seed and hence the name came star anise. This ever green

plant is from magn-oliaceae family. It is the dried fruit of lilliciumverum. Fruits are of 1-2 inches in size and used for flavouring vegetarian and meat dishes. The seeds are dark brown in colour. The main content of the oil extracted from star anise seed is anathole. Other Name - Hindi: Anasphal. Malayalam: Takkolam. Marathi: Badian. Tamil: Anashuppu. Telugu: Anaspuvu.

Cambodge Botanical Name: Garcinia cambogia, Family: Clusiaceae The apple size fruit is a berry which is yellow or red in color. One fruit bears 6 to 8 seeds in blunt lobes. The very fleshy outer part, pericarplobes are used for cooking purposes. This fleshy part is dried and preserved. It enhances the taste of the curries especially fish menus. The dried rind contains hydroxyl citric acid.

Fennel Botanical Name: Foeniculum vulgare, Family: Ulmblliferae Plant grows to a height of 3 feet and bears small yellow flowers. The fruits are greenish brown to yellowish brown in color. The greenish seeds are superior in quality having a sweet aroma taste. The seeds and essential oil are used for scenting soaps perfumes and for flavoring in cooking. Usually Fennel is preserved away from light in air tight containers. The seeds are used as such or ground in cooking for flavoring candies, liquors, medicines, pastries, cakes, pickles and confectioneries etc. All the parts of the plant are edible, aromatic and used in flavoring. The shoots used as vegetables. Other Names - Spanish: Hinojo. French: Fenouil. German: Fenchel. Swedish: Fankal. Arabic: Shamar. Dutch: Venkel. Italian: Finocchio. Portuguese: Funcho. Russian: Fyenkhel. Japanese: Uikyo. Chinese: Hui-Hsiang.

Kokum Botanical Name : Garcinia indica, Family : Guttiferae

Plant grows to a height of 3 feet and bears small yellow 258 spices

flowers. The fruits are greenish brown to yellowish brown in color. The greenish seeds are superior in quality having a sweet aroma taste. Fennel’s medical qualities are believed o be like a fairy tale. It is believed that snakes use to eat fennel to improve their eyesight. Traditionally it is being used to improve the eyesight. Fennel stimulates lactation and is used as a carminative and purgative. Other Names - French: Cocum. German: Kokam. Italian: Cocum. Spanish: Cocum. Hindi: Kokam. Bengali: Kokam. Gujarati: Kokan. Kannada: Murgala. Malayalam: Punampulli. Marathi: Amsol, Katambi, Kokam, Ratamba. Punjabi: Kokam. Tamil: Murgal.

Amchur Botanical Name: Mangifera indica, Family: Anacardiaceae Amchoor/amchur/umchoor/green mango powder/ aamchur/amchor. Made from sun-dried mangoes, it’s used as a souring agent or to tenderize meats. Mango is liked by old and young from the very ancient period. It belongs to Anacardiaceae family and the botanical name is Mangifera indica. The name itself resembles the origin of the plant which is India. Mango trees are seen widely in India, Burma and Malaysia. The plant has been known in India for over 4000 years. Mango is known ‘am’ in Hindi, ‘ Manga’ in Malayalam and ‘Mangai’ in Tamil. May be from the tamil word which derived from Mangay or Man-kay the Portuguese adopted the name Manga. Amchur is a Hindi word and considered as a spices in India. Mango fruit are sliced and dried in sun to make amchur. Normally green unripe mango is taken to make amchur. Mango fruits are consumed unripe as well as ripe. The fruits are fleshy; sweet with a seed in middle covered with fleshy portion and over that a thick skinny portion which color is green, yellow or orange. Unripe fruits are used to make chutneys and pickles. Fleshy portion of the fruit is juiced and is a common drink in India. This is eaten as such and also used to make shakes. The spice part Amchur is beige in color and used even powdered. It bears a flavor which is

sweet and acidic. In curries, soups, chutneys, marinades and in condiments amchur has got its own presence and importance. It is used as acid flavoring ingredient. The curries get an enhanced taste by adding amchur. In kerala mango pickles are prime and essential for all feasts and stands foremost among other pickles. There are various types of mango pickles. dried amchur pickles, cut mango pickles, tender mango pickles and traditionally mango as

such stored in salt solution to make salt mango ( Uppu manga). Mango plants are ever green tropical trees leaving more than 100 years. It grows to a height of 30-130 ft. As there are so many branches it forms an over hanging canopy. The tree trunk is rough and grayish brown in color. The long leaves are dark green with a length up to12 inches. Mango fruit bears a rich source of vitamin A, C and D, and the unripe fruits are acidic.

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Precious Kerala 2012  
Precious Kerala 2012  

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