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c) Planning d) All of these V.Operating cost for new system is added into implementation cost and is then divided by gains by improvements in productivity is called (1) a) Economic Value Added b) Analysis Of Benefits c) Return On Investment d) Return On Public Offering VI. Pricing strategy used to set prices of products that are must be used with main product is called (1) a) Optional Product Pricing b) Product Line Pricing c) Competitive Pricing d) Captive Product Pricing e

VII. New product pricing strategy through which companies set lower prices to gain large market share is classified as (1) a. Optional Product Pricing b. Skimming Pricing c. Penetration Pricing d. Captive Product Pricing VIII. Company marketing mix that target market segments very broadly is called (1) a. Mass Marketing b. Segmented Marketing c. Niche Marketing d. Micromarketing IX. What does the term PLC stands for? (1) a) Product life cycle b) Production life cycle

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MIB IIBM CASE STUDY ANSWER SHEETS - New product pricing strategy through which companies set lower p  

For Assignment Solution Contact info.casestudyhelp@gmail.com +91 9422028822 Marketing Management Part one: Multiple choice: I.“Image bu...

MIB IIBM CASE STUDY ANSWER SHEETS - New product pricing strategy through which companies set lower p  

For Assignment Solution Contact info.casestudyhelp@gmail.com +91 9422028822 Marketing Management Part one: Multiple choice: I.“Image bu...

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