MAR/APR 2020 ISSUE 2
WITH A LICK FROM THE HEART
Contributors The Human Experience Doug and Cate share their inspirational story of working together and looking after each other.
A Coffee with Brodie talks through the benefits of chiropractic care
Editor's Letter Who can believe Issue 2 is already here!! What a journey it has been since Issue 1. We simply feel overwhelmed by all the support and positive response
for your pets. since we launched .
Thank you to each and everyone
Chasing Your Tail
friends . We loved creating the wall of love over on our instagram page.
Rebecca introduces us to Wellsprings holiday cottage, the ideal holiday getaway.
We have been busy behind the scenes working on some fun new projects...We launched our Brand Ambassador search
enjoying looking through all the accounts and falling in love with everyones photos (to the point where we got
Unleash Your Potential
Katie guides us through business with Business Wonderland.
We have some amazing Pawlaborations coming over the next few months starting with a chance to win a PAWtraite
discount codes to share with you all.
Contributing Graphic Designer & Content Creator
It was such a pleasure meeting so many of you at
Safy Abecasis from Grandphics
stories were shared that we can't wait to bring your
We got licks gallor, and even more amazing
We hope you enjoy issue 2. If you have a story you'd like to share please email our team at firstname.lastname@example.org
Rivka & Libi WWW.PUPPYPOST.CO.UK
Licks Of Love
Archie & Otis Mini Dachshund @mini_otis_
Minnie Jack Russsel Terrrier
Sonny - Toy Poodle @montyandsonnypoodlepack
Monty - Toy P oodle @monty andso nnypo odlep ack
Ollie Shihtz u
Charlie _ Toy Cavap oo @that. cavap oo.life
ter h Poin - Englis Charlie _pup ealing @the_
og ch Bulld - Fren Charlie e y_rosi ie_bo @Charl
o ckapo y - Co Whiske y iske poowh @cocka
To be featured please email your pictures to email@example.com Follow us on instagram @puppy.post.co.uk
A Closer Look
What's Happening & Where
22 Barking About
The human Experience
Advertising, Promotions & Reader Offers To request a media pack please email: firstname.lastname@example.org
Editorial opinions expressed in this magazine are not necessarily those of Puppy Post. All prices and information are correct at the time of going to press but subject to change. Puppy Post The Magazine may not be reprinted or distributed without prior written consent. ÂŠPuppy Post The Magazine 2020
A CLOSER LOOK AS TOLD BY : NATALIE COOK OWNER OF THE URBAN PET STORE
THE URBAN PET STORE
That's when my pipe dream of opening a pet store really began. It had always been a dream of mine to open a pet store after I worked in the one down the street when I was younger.
Almost 3 years after my accident, the 'old bed shop' on the Main Street closed for good and I immediately told the landlord Iâ€™d rent it. From there it all began!
The story behind why we decided to venture into opening a pet store is something that few (if
continues to get busier day by day. We now
any) of our customers actually know about.
get people from all over coming to visit us, as
Just under four years ago at the age of 19, I was
well as getting online orders from people as
swept down a waterfall and almost lost my life. I
far at the tip of Scotland. My new pipe dream
is to become the biggest natural pet store in
the UK... although that may take a while!
We stock a range of products for all pets that we have personally tried and tested with our own animals and German Shepherd, Tara.
anything and everything. The products that we do stock are products that we have faith in, which come from manufacturers whose ethics match our own.
We sell a range of everything for dogs, cats, birds
website where people can shop our products online as well as in store.
customersâ€™ online orders too. love
able to offer the same to our customers.
The Urban Pet Store is
located in Garforth,
Leeds. We are a family-run business owned by Natalie
What makes our store unique is the wide array of
100% natural pet food and treats, along with other
mattress dog beds, Tresspass dog coats and high
things we pride ourselves on is being able to offer
customers free samples when they
consider switching to a new food, as well as frequently giving our customers free samples of new treats to try.
We are one of the few raw food stockists in our
expanding to create a 'raw store' in the empty shop next door.
Our German Shepherd Tara is the life and soul
If you've visited us before you'll have noticed
of the pet store. She comes along to work with
me 3-4 days a week and will usually eat triple
bring your dog to work day most days at The
her weight in treats while she's here.
Urban Pet Store, making it a very happy and
laid back place to be! Customers will often ask if they can purchase a treat just so they can give it to Tara. She
We welcome all dogs into the shop, whether
certainly gets a LOT of love and fuss from our
they are muddy, kinda grumpy or unbelievably
customers. Everybody around Garforth knows
and recognises her as 'that dog from the pet shop' whenever we go out walking.
With all of the long lasting dog treats that we consider stocking, Tara gets to try them first so we can gauge how long they will last with a big dog!
VISIT US 127-129 Main Street
She's super friendly and loves meeting other doggos too. Depsite being 12 years old, she loves initiating play in the shop and causing the products to fly off the shelves when she
Garforth Leeds, LS25 1AF E: email@example.com T: 0113 287 0460M: 07903 304 442
hits them with her tail.
Website: www.theurbanpetstore.co.uk Facebook: facebook.com/theurbanpetstore Instagram: instagram.com/theurbanpetstore
RECOMMENDS Albie was two-three weeks old when he was found in front of a supermarket next to a very busy road in Bosnia. He was alone and scared. Despite being underweight he was in good condition and had no injuries.
Since arriving in
the UK Albie has well and truly jumped paw first into our home and hearts.
Mayfield Lavender Farm Talking of Instaworthy, the infamous Mayfield Lavender Field is well worth a visit. You’ll need to wait until summer for the fields to be in full bloom but be patient, this place is pawesome. It’s a short drive from the City and you have to arrive early if you want to get the money shot but once you’re there, you’re sure to fall in love.
Don’t forget to get a snap by the red telephone box buried amongst the flowers!
few times and I love getting out of
my humans had just bought me a
WHAT'S HAPPENING & WHERE
totally worth it. Make
avoid the crowds!
PETWORTH PARK This
To keep up with Albert
follow him at:
because I’m scared of water but it looks good!) and once you get to the top of the park the views are great. Beware of the deer!
BATTERSEA PARK I come here everyday and it’s definitely my favourite park in London. I’m always bumping into my furiends and at the end of of the walk sometimes I get to go to my local, The Prince Albert. They bring you biscuits, water and they are human friendly too!
Cornwall This has been my favourite trip so far. In the day I walked my humans for miles and then in the evenings we curled up by the
My favourite beach was Watergate Bay and I would definitely recommend the breakfast at the Watergate Bay Hotel. I got to sit in the window seat and watch the world go by - it was pawfect!
Photo Credit: @river_staffsky
Photo Credit: @cheddarandchester
KIARA's STORY Iâ€™m an Italian freelance translator & creative designer with a passion for dogs.
I started some years ago creating a keychain of my Bolognese dog Toffee, such
requesting models of their dogs.
polymer clay with love and strict attention to detail.
My favourite collection is the dog Nativity Sets. walnut
I begin with
Collection and the Easter Collection .
In 2017 I opened my Etsy shop "Kiara Kreations Design" and since then I never stopped creating! To Visit Kiara's Kreations: People
very my my
creations, which is a tremendous source of happiness to me! The joy I am able to bring to others through my work is what inspires me to continue creating!
Etsy Shop: kiarakreationsdesign.etsy.com. Instagram: @therealtoffeegram
CONTACT: Instagram: @beautifuljoesdogtreats Website: www.beautifuljoes.com
Beautiful Joe’s ‘Perfectly Behaved’ Liver Treats are hand-made from British (you can tell this because they stand up when the National Anthem is played), free-range, ox liver and dogs go crazy for them. Nothing is added – all we do is slowly dry the liver to lock in the flavour.
Most rescue homes can’t afford to buy any treats for the dogs they look after, let alone air-dried, pure liver treats. So, every time someone buys a packet of Beautiful Joe’s ‘Perfectly Behaved’ Liver Treats we give the same quantity of treats away to canine rescue homes nominated by our customers.
Why Beautiful Joe’s?
Beautiful Joe was a real-life dog who lived in Canada in the
1890s. He was rescued from a brutal farmer and became the subject of a best selling book. Its author, Margaret Saunders, devoted her life to championing the rights of animals. As, in our small way, we also aim to champion the rights of animals, we decided to name our dog treats after Beautiful Joe.
THE ADVENTURES OF: REGGIE THE COCKAPOO Reggie lives in Liverpool and was born in Market Drayton Shropshire in September 2017 alongside 9 of his siblings. He is a Cocker Spaniel cross Toy poodle, hence his small size compared to normal-sized Cockapoo’s.
people’s dog and just loves constant human affection.
He spends most of his time testing out different dog products for blog reviews on his website www.reggiethecockapoo.com and enjoying the outdoors with his favourite
exploring the British countryside, stand up paddle boarding, walking with his Instagram buddies & meeting up each month with his favourite group - The Cheshire Doodles Club.
Although he looks all cute and innocent he can be a little naughty and will take every opportunity to roll in mud...or even fox poo!
“Reggie is always off exploring new places and thoroughly enjoys all of his crazy outdoor adventures”
Being a sup pup (stand up paddle dog) Reggie travels around the UK looking for different lakes, canals & rivers to go on.
Derwent Water in the Lake District has been the favourite so far with its stunning scenery, but this is one of many as each paddle is different.
REGGIE’S ADVENTURE ESSENTIALS:
If anyone is interested in paddle boarding with their dog, you must ensure that even if your dog is a strong swimmer to have a buoyancy aid with you, as you never know when the weather is going to turn or when the current is going to change. Having tried a few life jackets, Reggie recommends Red originals dog buoyancy
Lead & collar or harness
Travel water bottle
Coat in case temperature drops
Bed in the car for comfort of long journeys
Dog drying towel
Dog buoyancy aid
Light up collar (incase it get darks)
Paw balm for after long walks
Last year Reggie enjoyed a VIP day out at Crufts with Furminator
Reggie is always off exploring new places.
UK and was also a VIP in the Hound Hub at Dog Fest North. He was involved in a charity event for Clatterbridge Cancer Charity & took part in the Muddy dog Challenge in Manchester raising
head over to his Instagram page:
money for Battersea.
To follow all of his crazy outdoor adventures
yappy.com, Nyla bone and Gladiator paddleboards. He is also a model & Pet influencer over at Urban Paws and is available to hire for film, tv and media.
TOP Favourite places to visit
MOEL FAMAU Situated in the Clwydian Range in North Wales, this
follow on this walk, with its breathtaking views even a walk in the rain never disappoints. With a local pub nearby there is nothing better than going for some tasty grub after his long walk.
LAKE DISTRICT This place must be on everyone’s list of places to go; With most places being dogfriendly. Reggie has camped, stayed in a glamping pod and even stayed in a hotel. There is so much to do and see, Most favourite of Reggie’s being paddle boarding on the lakes and the endless list of places to hike. Reggie will be heading back here again this year.
Beach is within walking distance from the village and
bar/restaurant being ‘The Oyster Catcher’. It has a
selection of drinks & water bowls available.
ABBEY FARM IN LLANGOLLEN Reggie
great place for camping in a tent or staying in a glamping pod. There are also plenty of walks nearby.
the road and is dog-Friendly. Reggie loves to take a walk up Castell Dinas Bran to check out the amazing views from the top & walk along the Pontcysyllte Aqueduct in Llangollen before heading into the town.
PHEASANT INN CHESHIRE After
Reggie just can’t go home without heading to his favourite pub. Dogs are allowed inside this cosy pub, but Reggie and his humans prefer to sit
views. Reggie Suzanne
formulated energetic Reggie
day With this
food has been perfect.
Liverpool as a place to visit as there is plenty to do and see. The Baltic Triangle in Cains brewery has
centre. With take
feeling adventurous you can learn to have a go at
Liverpool Sup Co.
Formby and Crosby Beach are
also popular places to visit. Reggie is a lover of the
Photo credit: @Daphnedalmation
Photo Credit: @dougthepugtherapydog
Etchable Laser Sausage Dog Necklace
CANAGAN Canagan Puppy Feast
ECO Dog Designs Charm Bracelet
Le Hound Shy Away
Happy Tails Treats
Mutneys Calming Lavender Dog Shampoo
Nuts For Pets Poochbutter
The Dog & Bone Co O & O Personalised
Martingale Collar From
Collar Tags From
The Dog House Bedtime Biscuits Tin
The Labrador Company
The Wholesome Hound
BARKING ABOUT... By JoeJoe WWW.PUPPYPOST.CO.UK
By Cate Archer
THE HUMAN EXPERIENCE
rewarding. We’ve met, and forged friendships, with such interesting people with whom our paths would never have otherwise crossed.
Having a dog that genuinely enjoys and welcomes attention, and would never react negatively to any sounds, actions or behaviours coming his way, made us feel that Doug would make a good therapy dog.
Cate Archer shares life with her husband, two dogs and a cat. Children have long since flown the nest! Life is split between London and Northumberland, creating a beautiful balance of city vibrancy and wild coastal walks. Formerly a teacher of those with learning differences, Cate now works voluntarily with Pets As Therapy and as a mentor with Family Action.
Doug is a wonderfully snuggly little pooch - but, through the variety of dogs that become therapy dogs, we can see that it doesn’t matter how big or small we are, where we come from, or what colour we are, our love always shines from within.
Dogs show no judgment Dogs hold no stigma
dogs! Anyone with a predictable soppy dog could
worries home. Doug and I then take time out to go
do what we do.
The time we give to others is a
If a prospective volunteer is able to share just
somewhere lovely. I fear that if we hadn’t regularly
one hour a month, it is still time shared that the
done this that we may have unknowingly burnt out
recipient of their care would not otherwise have
a long time ago and deprived many people of the
love that we still share.
Doug and I volunteer through the UK charity Pets As
advocate. I chose to share my time with Pets As
through their website www.petsastherapy.org and, after
Therapy – Doug didn’t!
registration. We’ve been with this charity for nine
limiting mental health challenges, so I have to be
acutely aware of the environment we share. I must
governing body to guide us through the values of
foresee any difficulties before they arise.
companion animal therapy. Pets As Therapy dogs don’t work for more than two We share our care with those we see as in greater
hours at a time - being emotionally engaged can
need than ourselves. But, one can never pour from
be incredibly tiring.
an empty pot! Working with a therapy dog is lovely and
heartwarming. But, occasionally, we find that we arrive to see someone who has died, or is towards the end of their life, and then there are times when someone shares something with us that gives us a cause for concern.
We never know when these times will hit us, so we always give ourselves a margin for recovery, after each visit, before heading back to our family.
"Our dogs are not puppets They are living sentient beings "
Doug has his own book, “Doug the Pug – A Working Dog’s Tale”, is a work of creative non fiction.
It’s for children and those who enjoy
being with them. All royalties go to Pets As Therapy.
encourages children to believe that we all have something wonderful to offer and helps children embrace the differences we all hold. We hear
Doug and I have worked for many years on the Pets As Therapy “Read2Dogs”
interrupts, or corrects, helping the child to believe they have a voice worth
across the curriculum. They then become more confident and socially able in the playground.
Helping children in this way will enable them to grow towards feeling worthy adults and significant members of society.
Hercabella is a British born brand, based in Yorkshire, that specialises in Luxury Tailor Lined Apparel for Dogs. The Cofounders, a former Interior Super Yacht Chief Stewardess, with over 16 yearsâ€™ experience working at the top end of the industry, and a Creative Fashion Designer have come together to create a practical lifestyle wardrobe for dogs. The brand is inspired by two little Maltese Dogs named Hercules and Monabella, combining their names Herc, being strong and Bella being Beautiful, which is the foundation of their products, beautiful and refined, yet remaining strong and robust.
Our Brand Ambassadors: @gina_monaco @prince_louis_113th @hercie_perkie
Hercabella prides itself being designed in Britain, all their fabrics are sourced in England from textile mills who supply fabric to some of the
top leading fashion houses of the world. Their signature 'Mayfair' fabric has been designed
exclusively for Hercabella woven in Yorkshire with Northern Soul.
With a distinctive branding and purple signature lining,
your canine companion will certainly mark their territory.
Our waistcoat harnesses are our own unique design that weâ€™ve created in house providing comfort luxury and style.
concept has the practicality and durability of a regular harness with webbing incorporated in the design for extra support while still remaining elegant and stylish. Durable for everyday walks or with the option of wearing a detachable skirt or tail.
COFFEE WITH ...
BRODIE MARRIOT It is common for pedigree breeds to have various malformations within their spines as they are heavily interbred, for example dachshunds and pugs are very prone to wedge-shaped vertebrae. This means that
Brodie is a Chiropractor who loves working with a
the ageing process of the spine will accelerate and
the dog will feel a lot more stiffness and tension in
treating not only human patients but animals too.
these joints thereby developing compensatory movements.
Most people know it is important to look after their own spinal health and posture but never think about it
Another example is hip dysplasia which is a very
when it comes to their pets.
common condition found in altercations resulting in a lot of stiffness and pain in the hind limbs from a very
Brodie mainly treats dogs and horses and works on restrictions
system function. This eases any areas of pain and
Chiropractic care can really benefit these types of
tension and promotes the good general overall health
cases and will enable the dog to move with reduced
of the animal.Â
pain and stiffness.
Just as humans all dogs can benefit from getting their
Since dogs are very active they encounter micro
spines regularly checked and adjusted. Many dogs
traumaâ€™s that accumulate resulting in areas of spinal
are prone to joint restriction and arthritic joints due to
tension/dysfunction.Â Chiropractic is a very holistic
breed deposition and ageing.
therapy which looks at the body as a whole.
A typical session would involve a gait assessment to check for any faulty/restricted movement patterns, a postural observation and a series of specific gentle spinal manipulations to the areas of the spine that aren’t moving appropriately.
“I love treating dogs so much because you can often see results instantly. It is amazing to be able to make such a significant change in the way that the dog moves" Often owners will report that the treatment gives their ‘grumpy old
Chiropractic care helps with:
dogs’ a new lease of life by being able to run and catch the ball or jump into the car without any hesitancy. Its also very funny as often the dogs will have a mad run around after the treatment because they feel so much better!
Chiropractic care does not replace traditional veterinary care, it
Hesitancy when jumping
musculoskeletal and biomechanical problems in animals.
If you wish to book a consultation please contact Brodie with the details provided. Contact Details:
Balances compensations movements patterns from
Email:firstname.lastname@example.org Tel: 07599 648486
hip and elbow dysplasia Uneven weight bearing when walking
Abnormal posture such as holding tail to one side
You can also follow Brodie on social media via: Good to help with joint tension pre and postsurgery.
Instagram: @animalsaligned Facebook: https://www.facebook.com/animalsaligned
Congratulations to @brave_little_barney, Puppy PostÂ winner ofÂ @lolathemaltipoo_x 10K giveaway!
JoeJoe's Discount Directory! Pawtrait by: @flyteink
The Dog House @thedoghouseuk
Nuts For Pets
www.thedoghousetrading.com FREE BEDTIME BISCUITS 250g TIN worth
£14.99 with any purchase (while stocks last!)
The Dog & Bone Company
The Eco Dog Design Company
Etchable Laser Design @etchable_laserone https://www.etsy.com/uk/shop/EtchableLaserDesign
The Wholesome Hound@the_wholesome_hound www.thewholesomehound.co.uk
Percy And Co
O & O Personalised
To offer our readers a discount code please email us at: email@example.com
THE PUPPY'S GUIDE TO BUSINESS N E W S ,
I N S I G H T S , T H E
G U I D A N C E B U S I N E S S
A N D
S T O R I E S
F R O M
W O R L D
A day in the life of
Pick Of The Litter
With Lucy of
of HKA Ceramics
Bear & Boo
A day in the life of... HARRIET WOOD Of HKA Ceramics I
Contemporary Crafts so that is where my initial interest in ceramics was sparked!
became obsessed with throwing videos and just had to have a try.
I only started
throwing about a year ago and had a couple of lessons at the start of last year and absolutely loved the entire process. I then took an evening course at a local studio and was hooked, and so in June I bought my own wheel and transformed my
The first pet bowl I made was actually for my friends
I took on a part-time role within a new company and
cats. They were the first pieces I put up for sale on
now I get to spend 3 wonderful days a week making
Etsy and after a couple of orders the business really
took off. A typical day can vary quite a bit as ceramics have a Iâ€™ve always loved dogs and seeing how excited
lot of different stages (some quite slow!) and waiting
people are to treat their dogs to my bowls is so
for things to dry in order to progress can be painful
lovely! I also receive lots of lovely customer photos
especially in a British winter!
which is great.
The designs have developed quite a bit since the first few bowls and I enjoy adding more styles and colours to the collection.
After 6 months of throwing and improving, I decided to leave my full-time job.
Some days will be throwing, some turning. Others will be spent glazing or working on other aspects of the business such as website updating and photography.
The pottery process can be quite tedious yet the result is always worth the effort and time.
The first step in the process is to weigh and wedge the clay. Wedging is a bit like kneading dough however you’re aiming to remove air bubbles not add them.
Once wedged the clay is ready to use. The next step is throwing your form on the wheel.
Next, it’s back in the kiln for another 24 hour cycle, this time to 1235 degrees. Once this process has finished the pots are ready to use.
Throughout all the various stages there is a chance the pots may get ruined due to lots of different factors. This can include breaking, cracks forming, glazes blistering, so there is the risk that when making one of a kind or personalised pieces, that you may need to start all over again.
Opening the kiln and seeing finished pieces is worth the risk. This is definitely why I enjoy it so much as it never feels repetitive as there are so many elements involved! Each piece can take up to around 10/15 minutes depending on the form and how complex it is. At this stage, the clay is very wet and so once you’ve thrown your pot it has to be left to dry until it’s leather hard. The initial drying can take around 3/4 days in the winter as the weather tends to be damp and cold.
Once the pot is leather hard its time for turning. This process involves putting the piece back on the wheel upside down to finish the bottom.
Every potter will have different preferences on the finish of their pots but I like to put a foot ring into most of my pieces. This then gets stamped with my makers’ mark. At this point, if you’re attaching handles or anything decorative to the piece this is the time to do it. Then the piece is left to dry again. The next drying stage can take another 3/4 days to
become dry thoroughly. During this time the pots are incredibly fragile and would need to be handled
made in Petersfield,
The first firing is called a bisque fire and is a 24 hour
cycle in the kiln up to 1000 degrees. Once the pots cool and are removed they are very robust and a lot easier to handle. They then get sanded, rinsed and
Contact Harriet at: firstname.lastname@example.org
glazed by hand. Instagram: @hkaceramics
WIRES (NSW Wildlife Information, Rescue and Education Service inc.) authorises CatwalkDog to raise funds for WIRES throughÂ sales of koala toy with 100% of the profits to be donated to provide support and relief for the animals impacted by the devastating NSW bushfires in Australia
Photo Credit: @winnie_the-slinker
Photo Credit: @freddieposingcockapoo
BUSINESS BITES BY ALICE RATH
S E A R C H
E N G I N E
O P T I M I Z A T I O N
SEO (Search Engine Optimisation), is a buzzword for small businesses at the moment. But what
does it actually mean? SEO is the process of getting more traffic to your site through organic
(or free) search listings.
Have you heard the popular phrase: ‘the best place to hide a dead body is page 2 of Google.’
This really helps put things into perspective, because as a business owner you’ll want to get more
traffic to your website, and a good way to achieve this is through improving your website ranking.
S O C I A L A B O U T
A L I C E
M E D I A
S E O
R A T H So now that you know what SEO is,
Hi! I’m Alice, a 23 year old Digital Marketer based in Bushey
it’s time to think about social media
I’ve been working in Digital Marketing for just
over 4 years now, and I’ve loved every minute of it!
media is not a direct SEO ranking
from Assistant to Manager in two years!
In January, I decided to leave my full-time job to
Thankfully I fell into a role that was a perfect fit
for me, and I progressed in my career, going
become a Freelance Digital Marketing Consultant. I now work with charities and
brands on their digital strategies and marketing campaigns.
Social media profiles are often in the
I named my business after Pippin my childhood dog who was a huge part of my life.
top results in search listings for brand
This suggests social profiles influence the content of search results. Google will pick up
content from Facebook, LinkedIn and Twitter, so make sure you add keywords to your bio and
page description to improve your visibility. Social might impact search rankings in the future,
so it would be wise to continue building authority in key social channels.
SEO can be tricky, there’s no ‘one size fits all’ solution, however there’s lots of things you can do on your website to improve your website’s ranking. Here’s some of my recommendations for you:
- you want to have your keywords used frequently on your website. For example, if
you’re a Hertfordshire Dog Bakery, you’ll want to have keywords that will allow your website to appear for users searching for ‘Hertfordshire dog bakery’.
- this is a fancy word for the page description on your website. You’ll want
to ensure this contains your keyword (product, service and/or business name), and also should detail what’s on your page.
- Google wants to push website’s that have a higher authority. To improve your
website’s authority you should improve backlinks to your website, which means getting other websites to link to yours. You can do this by reaching out to bloggers, local magazines or listing your company on free online directories.
- try to have at least 300 words on each webpage, pages with less than 300-
word count are considered 'thin' by Google's standards and won't rank as highly.
Image Description -
add ‘alt text’ to your image. This improves your website’s accessibility as
users with screen readers can pick up what the image is. But this will also give you an opportunity to appear on Google Images search results.
Contact Details: Mobile - 07530890641 Email - email@example.com Instagram - @PippinsDigitalMarketing LinkedIn - Alice Rath | Pippins Digital Ma
MEET REBECCA & RIC THE TEAM BEHIND
Well Springs Cottage How, when and why did you come up with the idea to start your holiday cottage? Last year I realised a lifelong dream of owning a holiday cottage by the sea. Forget ye not - Well Springs Cottage Whitby.
I was always creative and as a child experimented with making interesting spaces which were den like and hidden - houses for me and my many pets. In these places I collated and displayed treasures which I had found whilst out on adventures with my pet dog Ruby, a beautiful Collie Cross and later on, my lovely black and white spotted puppy Meg. I would find natural items; fossils, crystals, pebbles and beach treasures; sea glass, driftwood, patterned pieces of pottery as well as gifted treasures from relatives and neighbours - all with a history and story to tell. These spaces and finds somehow took me back to the feelings I enjoyed whilst collecting them. Seaside magic, curiosity and possibilities, they also fed into my rather vivid imagination!
TAIL ADVENTURES OF A STARTUP
Fast forward a few decades and more than a few bags full of sea glass, seashells and sea splintered pottery (of which my husband curses me for every time he empties the boot of his car!) and the time had arrived for me to build a new house in real life, one which other people and their pets could enjoy together.
A place which relaxes, restores and reacquaints people with the simple seaside pleasures and memories.
Tell us about what inspired you to start your holiday cottage? An antique book of the Sea, an old quote "...with the sharp clean smell of the sea filling my nostrils, the roaring of the breakers in my ears and the astringent caress of fine spray on my cheeks I was content to wander for hours." (Lillian Beckwith p57 The Sea For Breakfast. Hutchinson of London 1961) and a vintage postcard which says more about the good old days at the sea than any words I could put together.
What makes your place unique? Forget ye not - Well Springs Cottage began as an ideal, as a concept and as a dream well before any property was purchased. This way of creatively letting an idea unfold and seeing where it takes you is whilst liberating, is definitely a lesson in trust - in yourself and those who understand your aims and vision. But building a business this way is what truly makes for a unique experience for the customer. Hopefully they can feel the connection with history, the coast and feel the magic of this place whilst staying within the walls.
What attractions are there for guests to do in and around your area with their dogs? We have, I believe, the perfect combination of things that both people and their pets will love - tried and tested pursuits to please both in equal measure. SAND & SEA - The beach and sea, just a 7 minute walk from Well Springs Cottage. WALKS & STICKS - Walks straight from the doorstep; The Cinder Track (a lovely old railway track, Where will it take you?), Whitby to Sandsend (4 miles return), Coastal walk to Robin Hoods Bay - part of the Cleveland Way (7 miles) and Whitby Abbey and The 199 Steps (a shorter walk but very energentic! with dramatic views and a wealth of history).FOOD & DRINK - Whitby is well know as being a dog friendly place and the range of pubs and eateries which are dog friendly is growing all the time. So many places lovely places to rest, recover and restore vital fluid and energy supplies!SHOPS & GOODIES - Well Springs Cottage is 1 minute away from Boothams, serving delicious goodies to eat straight away, save for your breakfast or to take home and share with family and friends. We are also only a short walk away from a unique bakery, full of treats designed to delight your dog, imagine a whole bakery just for them! Whitby is fortunate to attract many dog friendly businesses. Many shops welcome you with open arms and allow you to browse with your dog so no family member gets left outside. The range of goods on offer is so vast and there is literally something for everyone in this town.
What does a typical working day look like? I think it is fair to say that since embarking on this journey there are no typical working days. However, there are lots of aspects to running the holiday cottage which occur on a cyclical basis and the freedom to be governed by when people wish to holiday and the things that are important to them varies greatly between customers. It is lovely to start conversing with new customers, who usually find me through friends and family, my website or a Facebook post about something or someone interesting that I have discovered. Everyone has a history with family trips to the seaside and its lovely to hear their stories unfold. I feel very proud to become part of their story through their stay at Well Springs Cottage. Helping to create treasured memories is of great importance to me and one of my greatest aims - hence the 'Forget ye not' aspect of my company.
Changeover days are busy. I set off from home early and make the 70 minute journey across hills and moorland passing Rose berry Topping - an ancient and distinctive hill and a favourite walk of the young James Cook and his father. One of my favourite parts of the journey is when dropping down from the moorland when Whitby and the sea beyond come into view. Somehow it has this affect on you like nothing else matters and you have returned. The first thing I do is check my lovely gold embossed, deep blue, visitor book to see what my guests enjoyed on their stay and then I set to work making Well Springs sparkle for the next guests. I have a wander around Whitby once I have finished and enjoy the magic of Whitby as daytime turns to teatime and I buy biscuits and supplies ready for the next guests, before heading back to my normal life laying at the other side of the Moors.
Where/ How do you see your holiday cottage and services in the next few years?
Who helps run it, tell us more about the team? Well Springs Cottage would not exist without my husband Ric
Within the first month from launching, we took over a quarter of
who believed in my ideas and abilities and spent many days and
our years bookings and we are still filling up fast, I would love to
nights transferring my mood board of colours onto the walls of
fill as many weeks as we can, so that more people can
the cottage. Edd an illustrator and graphic designer with his
experience what we have to offer. Friends and family keep
understanding flexible approach to working with my creatively
asking me when I am going to buy my next property but I think I
quirky ideas which rarely occur in linear order. Family and
will enjoy running Well Springs Cottage for a while before
friends with their knowledge and expertise in a range of areas
looking to add to my collection. I have thoroughly enjoyed the
from electrical, marketing, social media and dog behaviour and
process and would love to share my set up experience with
others. Having met my husband 23 years ago whilst studying for an Interior Design course - finding and renovating and designing cottages is definitely something we will no doubt continue to do.
What do you enjoy most about running your holiday cottage?
My career to date has revolved around supporting people with life planning, problem solving and setting and achieving goals so helping others to realise their own holiday cottage dreams would be very rewarding too.
What involvement do your dogs have in the company? Just in the initial design, interior additions and in my inclusive ethos of dogs being part of the family and my desire for families
It has to be the contact with the different types of people, getting to know their seaside stories and providing people with a lovely base to explore from and relax in.
What do the visiting dogs like most about your place? The fact that they can holiday with their lovely owners by the sea rather than being left behind.
to holiday together.
Contact Us: Email: Rebecca@wellspringscottagewhitby.co.uk Website: www.wellspringscottagewhitby.co.uk Facebook: @WellSpringsHolidayCottageWhitby Instagram: @wellspringscottage
Pippin the name behind the brand
"Teach your dog to relieve themselves on the grass and not on the rugs" Piddle Patch is the UK’s only fresh grass dog toilet solution. Our soilfree
instead of soil, to ensure no muddy paw prints are tracked through the house and to extend the life of the grass. Our grass is grown without pesticides
Piddle Patch is the product for you if: You are house-training your dog and want to teach them to relieve themselves on grass only. Your dog has a small bladder and urinates frequently throughout the day. You’ve ever returned home to find your dog has had an accident in the house while you were away. Your
result. You live in an apartment building and do not have easy access to a grassy area. Your
during inclement weather such as heavy rain, snow, ice or frost.You live on a boat and require an onboard dog litter solution.
The Pound Let's Talk Money
Daily Tasks Check account balance Clear receipts from your purse File digital receipts Open financial mail & take action Enter time worked Invoice clients Log business mileage Log postage costs
Weekly Tasks Log & categorise payments Log & categories expenses Deposit cash or cheques Update invoice tracking sheet Update inventory Send invoice reminders
Photo Credit: @cookiesdogbakery
Monthly Tasks Reconcile all accounts Run & review profit & loss report
Compare profit & loss report to previous month Run a year to date profit & loss report
Review businesses budget Pay yourself Calculate tax savings Transfer tax savings Check for business expenses in
Most small businesses tend to forget to plan their
bookkeeping into their schedule. We all need to keep
Update home office expenses
records and track our income and expenses. Here is a
Update auto expenses
handy guide to help you break down your task and create
Quarterly Tasks Run a review of profit & Loss reports Compare profit and Loss to the previous quarter Review tracking sheets Check-in on financial goals
a routine that suits you and your business.
Has this helped you let us know? We love answering your questions! Do you have a business question you would like us to answer! Write to us at firstname.lastname@example.org WWW.PUPPYPOST.CO.UK
UNLEASH YOUR POTENTIAL What social media can do for your pet business Social media tasks can often slip to the bottom of the daily to-do list. That’s where many business owners go wrong!
Social media is a money making activity for your business, that allows your pet business to be seen by potential clients.
If social media isn’t part of your marketing strategy for your business, you're missing out on huge exposure, an inexpensive and effective way to reach almost half of the world population.
Here are 9 reasons how social media can help your business
1. Generate Leads
2. Increase Website Traffic
Gone are the days that you have to cold
Social media posts, blog and ads are an
call people to drum up business, instead
effective way to get more traffic back to
you can target potential customers with
your website so your audience can find
your social media content.
out more about your business and buy from you.
Action point: Who is your ideal client? The answer isn’t pet owners. Think about
Action point: Create consistent content
who do you love working with? How do they
that allows you to direct people back to
feel about their pet?Post content that you
your website such as blogs that your ideal
know they will love, find helpful or resonate
client will find helpful or entertaining.
Action point: Action point: Be sure to share
Reasons To Use Social Media
your content multiple times and not just once. Look at how you can share the same piece of content but in different ways. Can you turn the content into a graphic? Take tips from a blog and post them one at a time.
3. Increase Brand Awareness
6. Connect With Clients
Social media is an inexpensive (or free) way to market your business to potential clients. Facebook reported that 60% of Instagram users say that they discover new brands and products on the platform. That could be your business!
Action point: Ensure your business has a strong brand identity so people know before seeing who the post is by, that itâ€™s your content. Does your brand use the same colours across your website and social media platforms? Does your brand
If you want customers and followers to be engaged, you have to be engaged yourself. It is called SOCIAL media. Be consistent on your social media accounts and respond to all comments.
Action point: Respond to any comments that people leave on your posts. Can you create any further conversation from the comments left on a post? For example? Iâ€™m glad you found that blog helpful, what was your favourite tip?
have the same feel with photos or the same filter?
4. Boost Sales Social media enables you make sales
7. Learn About Your Customers
directly from a platform. No website, no worries. Advertise your business directly on your social media platform and ask potential clients to message you for more information.
Action point: Do you regularly let people know about your products or services that you have available to your audience? Ideally, 20% of your posts on social media should be advertising your products/services.
5. Promote Content You can share your blog posts, tips, videos, case studies, photos etc for free on social
Ask your audience questions to learn more about what they would like to see from your business, what they like and dislike etc. A really fun way to build engagement which helps to get your posts seen by more people.
Action point: These posts can be really fun and posts like this really help to boost your engagement and will get your future posts seen by a wider audience. Ensure the questions are really easy to answer.The questions you ask, can be all about their dogs, for example: dogs on the sofa? Yes or no.
media. Letting your audience know that you are the expert in your industry, showcase your products or services.
8. Provide Support
9. Save On Advertising
A great way to support your clients.
Traditional media ads like TV, Radio and
Whether it's customer support, or creating a
Magazines are now becoming outdated.
They can also be very expensive. With
It's quick, easy and inexpensive.
social media advertising you can choose your budget (as low as
Action point: Do you get asked the same
£1) and target who
you want to attract to your business.
questions over and over again? Create posts on your social media account to
Action point: You can boost a post on
answer these questions on a regular basis.
Facebook for as little as
Facebook allow you to set these up as
trick with boosting a post is that you must
frequently asked questions in messenger on
set up your target audience inside of
your Facebook Page. Ensure that you reply
Facebook ads manager before. You’ll need
to all messages that you receive. If you only
to know the location you are targeting, the
answer questions during working hours, you
age range you are targeting (try to keep
can set up an auto response on your
this as small as possible), are your targeting
Facebook Page messenger so people know
pet mums or pet dads? What other pages
when they can expect a response. It good
do they like on Facebook? This is why is
to have clear boundaries from the start
super important to know who your ideal
when you are available.
£1 per day. The
Social media really is a fantastic tool for reaching your ideal audience and allows you to get your business out to people around the world. There are currently over 3 billion people using social media across the world and your customers are waiting to find you.
Don’t leave your social media marketing the last thing on your to do list! Katie is an award winning social media consultant who helps business owners get unstuck and feel confident with their social media marketing and content creation.
Katie started her entrepreneurial journey with a pet services business and soon realised the power of social media to attract customers. She ran the popular Twitter chat hour woofwoofwednesday© for over five years creating a wonderful community of pet brands and pet owners. A self confessed crazy dog lady, Katie has three dogs, Bertie, Toby and Betty.
www.businesswonderland.co.uk www.instagram.com/business_wonderland www.facebook.com/businesswonderland
PICK OF THE LITTER Junior Puppreneurs
Puppy Post are proud to be championing aspiring junior puppreneurs! Meet Lucy the 14 year old CEO behind Bear & Boo
Hi, My name is Lucy & I am 14 years old and still in full time education, I am passionate about becoming a pilot when I am older. I have two dogs, my older dog is called Alfie and he is a cocker spaniel. He has just turned 6, he’s a very intelligent boy and he enjoys lots of cuddles and fusses. My second dog is Bailey, he is a 9 month old golden retriever. He has the funniest character and makes me laugh everyday. For a puppy he has always been well behaved.
School inspired me to start my own business, they encourage us to get a job or volunteer in any way. Unfortunately I couldn’t get a job in the places I wanted, for an example Cheshire dogs home, as you have to be over 18 years old.
So I decided to start my own and I call my business Bear and Boo because we call my oldest dog Alfie Bear and my puppy, Bailey Boo.
I sell dog gifts for any occasion with a wide range of products, from treat cones to selection trays (presented with paw print bows), I also do standard treat boxes which contain a variety of treats and toys. I am excited to soon be launching Easter, luxury and birthday treat boxes.
I have a checklist that I work through. When I come home from school, I reply to any messages from Instagram or Etsy, I then do my homework and devote the rest of my time to the business. I work from home in my spare room but I’m hoping my business expands as I enjoy doing this.
"My mum suggested I open an Etsy account so customers can see the products and reviews as it will look more professional than messaging someone through Instagram and it’s safer" So far my business is going well and luckily I haven’t made any mistakes yet, as I did a lot of research into the business before I launched. I think its so important to Research, research, research! Take your time and make a business plan so you can keep records of things. I use Instagram to connect with people.
Social media is great for marketing and engaging with people. My top tip for social media would be, to post fun things on your story so people engage.
As this is something I enjoy doing and is more like a hobby to me, I get my schoolwork done and in my free time and on the weekends I spend time on the business.
You can easily find me on Instagram: @bearandboox Or you can purchase my products through my Etsy Store: www.etsy.com/bearandboodoggifts WWW.PUPPYPOST.CO.UK
AFOS EHT NO
With Gaynor & Archie Of
Four Legged Foodies Blogger, Instagramer & Chief Treat Taster
when I decided to quit the corporate world, I retrained as a dog groomer and I have been working with dogs ever
since. I opened my own dog spa and boutique in South West London a year later, which was a great success and through the business I made great contacts in the dog world and became an integral part of the local community. As of 2015 I have continued to groom, walk and board the gorgeous doggies of Putney with Archie my 9 year old Norfolk Terrier by my side.
Dogs have always brought me great joy but when I took Archie along to a dog event in a London restaurant in 2018, I saw just how much joy he brought to everyone, not only dog owners, but to other diners and staff members. Around that time, I noticed in the press and on social media, there was talk of an increase in loneliness and social anxiety in the UK, especially in larger cities like London.
As a sufferer of anxiety myself in the past, I knew how much dogs could help alleviate those
feelings . Not only do dogs help relieve loneliness but they also open up the opportunity to meet and start a conversation with other people, whether that be in the park on a walk or at a restaurant.
“ If you have a dog, you can guarantee someone will come over to say hello ”
This realisation inspired me to start Four Legged Socials
We know how important it is for dog owners to be able
and organise fun dog events across London.
to dine out with their dogs by their side. In October 2019
we launched our website www.fourleggedfoodies.com
Wonderland in January 2018 which a huge success and
which is an ever growing list of dog friendly places to
every event since then has been a sell out.
eat in London.
We have hosted a city brunch, a doggie picnic in Hyde
Archie is THE original Four Legged Foodie and visits as
Park, drinks and canapés to name a few. We also hosted
many of these places as possible to give a dog’s eye
two doggie markets last year, where small independent
view of how friendly they are! (Hint - the more treats, the
pet businesses were able to introduce their products to
hundreds of London dog owners. We have lots of exciting events coming up this year and The one thing all the events have in common is that all the
can’t wait to meet more dogs and get more London dog
dogs and their owners have a fabulous time and many
firm friendships are made. Gaynor and Archie
To Hear about upcoming events: www.instagram.com/fourleggedsocials/ For dog friendly London recommendations: www.instagram.com/the4leggedfoodie/ To find out about Archies daily antics: www.facebook.com/fourleggedsocials/Gaynor Four Legged Foodies
Photo Credit: @busbythebrave
Photo Credit: treacle_the_sausage_dog
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