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IN S O C I E T Y

Facebook Fit panel members of local Austin, TX companies express their successes and lessons learned on Facebook. Pictured left to right: Jae Kim of Chi’Lantro, Tylee Suarez and Kristen King of Allen Boots, and Harrison Lindsey of YETI Coolers. Not pictured Lara Schmieding of Kendra Scott Jewelry.

SOCIAL MEDIA FOR BUSINESS BY C H L O E S C H E L L E R , C O M M U N I C AT I O N S C O O R D I N AT O R F O R I N F L U E N T I A L M A G A Z I N E

T

he music grows louder, and the crowd begins to cheer as notable digital lifestyle expert Mario Armstrong takes the stage. He is dancing and taking "selfies" with phone. It's a Thursday, but the weekend feels like it rolled in early. This couldn't really be work, though, could it? But it is work for the lucky small business owners who snagged tickets to this sold out event.

Facebook's small business boot camp, Facebook Fit, made

Abrams and comprised of local small businesses who have

an appearance this summer in five leading cities across

found success utilizing Facebook Ads. Owners attended

the US: New York, Miami, Chicago, Austin and Menlo Park.

Facebook trainings and workshops from event partners

Over four thousand small business owners came together

Intuit, LegalZoom and Square. Small businesses also had

with the goal of streamlining their business Facebook

the opportunity during the event to meet one-on-one with

page. Here they learned about tools to boost posts

experts, Armstrong and Abrams.

and advertisements in order to build brand awareness, encourage customer dialogue and ultimately, increase

Eric Johnston, a realtor at Keller Williams in Austin, attended

their business sales.

Facebook Fit to discover how to leverage Facebook in his industry. "I have realized that many people use social

Facebook Fit included a panel moderated by best-selling

networks to learn who the best service providers are in the

author, entrepreneur and USA Today columnist, Rhonda

area," said Johnston. "I needed to learn how to effectively

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IN FLUENTIAL

September / October 2014 InFluential Magazine  
September / October 2014 InFluential Magazine