inspired and connected to the collective. The perfume industry can be sort of a boy’s club. I value who has come before, but I also need to tap into my own muse here and find inspiration to suit. Forever, alchemy is at the very base of my knowledge and interest in perfume. Therein, Carl Jung is my teacher.
integral to a small-batch business. In each case I’m interacting humanistically. Who is gathering these materials, who am I selling the product to, via whose shop or the post. A livelihood or human is always involved; so even in the frustrating or slow moments, I try to remember the human scale of it all.
William: How do you manage effectively the business aspect of what you do? Ash:At some point I hope to outsource some of this, growth will require it. Currently, one of my eight octopus arms takes care of it. I’m more right-brained than left, so it’s the aspect of the business that consumes more time than I’d like it to, yet that is the nature of numbers. In terms of sourcing and vendors and shipping, I also see those aspects as arms, very
William: With your brand Fray Ardens, what is fragrance about for you and how has your love of it evolved? Ash: My love of it began as art and alchemy in general. I’ve always been drawn to scent, and the sum is greater than its parts aspect. Much like color blending in painting or combining ingredients in cooking - mixing and adding certain elements or compounds can wildly and quickly change a working scent. It keeps me on my toes and the journey is very much steeped in reverie, like dreamwork is.
JANUARY / FEBRUARY 2019
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