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Banff Mountain Film Festival World Tour 2012 Coverage Report


Scope of work •Prepare press release and diary listing copy for the 2012 Banff Mountain Film Festival World Tour •Prepare media lists for pitching and the media launch event •Pitch to Cape Town, Johannesburg, Durban and Pretoria media and secure coverage •Invite media and handle RSVPs and follow-up calls for the media launch in Cape Town •Co-ordinate media queries and requests for content to secure coverage •Prepare evaluation report What was achieved •There was a great response to the film festival and significant coverage was achieved across print, online and social media platforms •Most of the traditional and online media also made mention of the event on their social media channels – predominantly Facebook and Twitter •Cape Union Mart was mentioned in every piece of coverage achieved •AVE of R261 440,17


Recommendations for 2013 • Gauteng coverage was relatively limited; most media indicated that they would prefer reviewing it • Influence suggests offering media in Jhb and Pretoria tickets to opening night so they can review the film • Promote the local film competition with a separate campaign to secure more entries • For Banff 2013, start contacting magazines in July to secure coverage for Oct issues • Consider planning for reader ticket giveaways in advance so that it can be managed more effectively • Consider broadening media target list for media premiere to ensure a ‘full house’ • Part of 2013 campaign, profile winner of the local filmmaking competition • Consider making two international filmmakers available for media interviews (these can be email Q&As or Skype calls which can be managed by Influence) • Consider including ‘non-traditional’ guests and influencers for next year’s premiere, e.g. head of CT Tourism, MD of FutureCapeTown, etc as this will ensure live tweeting on the evening


Online Coverage


Print Coverage


The New Age


Highway Mail


S UNDAY ARGUS THE GOOD W EEKEND

2012/ 10/ 21

Sunday Argus

P age: 7

AVE: R 756


Cape Times


Die Burger


AVE: R 16465. 09

The Ridge Magazine


The Crest Magazine


Social Media


Banff Mountain Film Festival Coverage Report  

Banff 2012 coverage report

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