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GDF PDF Ines Stuart-Davidson http://id-london.co.uk

SMALL COMPANY - APPRECIATE CULTURE- STYLE CONSCIOUS 20-30 YEAR OLDS

Introduction Client: Research Visual Examples Ideas Final Idea

Message:

Target Audience:


GDF PDF Ines Stuart-Davidson http://id-london.co.uk

SMALL COMPANY - APPRECIATE CULTURE- STYLE CONSCIOUS 20-30 YEAR OLDS

Introduction Research Visual Examples Ideas Final Idea

T

hese 3 slides were based on style conscious 20-30 year olds and the visual examples that target what they are into. For the presentation I focused on the web, as online advertising is • • • • •

A popular method for promoting a business It’s affordable for small companies One can use banner ads dispayed on the web page Google Adwords matches an ad to an Internet user’s search inquiry Social Networking Marketing- Using sites like Facebook to promote a product or service


GDF PDF Ines Stuart-Davidson http://id-london.co.uk

SMALL COMPANY - APPRECIATE CULTURE- STYLE CONSCIOUS 20-30 YEAR OLDS

Introduction Research Visual Examples Ideas Final Idea

D

ominant ideas within culture are entertainment, music, arts, food and literature.

All these visual examples of websites aim to inform and guide about the arts, culture and going out. A few examples include Time Out and Ents24, being “round-the-clock guides”.


GDF PDF Ines Stuart-Davidson http://id-london.co.uk Introduction Research Visual Examples Ideas Final Idea

SMALL COMPANY - APPRECIATE CULTURE- STYLE CONSCIOUS 20-30 YEAR OLDS

What to remember when designing for a small company:

Keep the design simple. Do not use complicated/detailed pictures as a small company cannot afford large advertising space and it wont survive in small-space adverts. Do not use complicated themes, if you are an unknown company you don’t want the customer to have to take time to interpret or decode a complicated subject. It has to be bold and eye catching!

Advantages

Low cost. Adapt to change easily. Intimate with their customers. Independence. Make their own decisions within economic and other factors.

Disadvantages

Undercapitalisation. Bankruptcy. Finding new customers. Not reaching as many groups. Affording marketing.


GDF PDF Ines Stuart-Davidson http://id-london.co.uk

SMALL COMPANY - APPRECIATE CULTURE- STYLE CONSCIOUS 20-30 YEAR OLDS

Introduction Research Visual Examples Ideas Final Idea

As I researched into formats online, I also focused on finding other visual examples, such as;

Print, Word of Mouth, Billboards/Transport advertising, Radio and In-store


GDF PDF Ines Stuart-Davidson http://id-london.co.uk

SMALL COMPANY - APPRECIATE CULTURE- STYLE CONSCIOUS 20-30 YEAR OLDS

Introduction

Magazine

Event Company

Research Visual Examples Ideas Final Idea

• • •

size, quality, quantity, text use communicates places/culture to see easy for small companies to produce on a budget and can be seen by the target audience within cities

Poster/ Flyer/ Billboard • • • •

size, quality, quantity, colours where?- mode of transport/ pubs/ universities/ clubs/ bars- to target the audience all over the city/country affordable for small companies to produce om budget informs what’s going on at the time- events/ film/ etc

Website • • • • •

domain name, hosting, browser, HTML/ CSS logo, branding, navigation, pages, links blog, shop capability content world-wide- can be seen by specific target audience

• •

website- to inform/ communicate culture through different events following- blog size, logo, branding, style, colour


GDF PDF Ines Stuart-Davidson http://id-london.co.uk Introduction Research Visual Examples Ideas Final Idea

SMALL COMPANY - APPRECIATE CULTURE- STYLE CONSCIOUS 20-30 YEAR OLDS

I

found this article to the right very helpful in giving me a direction to start in, as it’s about misunderstanding and stereotyping. People seem to think that it’s the only option that they have.

“What is culture? Culture is obiquitous. Culture is a description of society, not a judgement on it.” Stereotyping Stereotype: “a person or thing that conforms to an unjustifiably fixed, standarized, mental picture. Such an impression or attitude.” The Concise Oxford Dictionary

*Stereotyping is a commonly held public belief about specific opinions, social groups, or types and individuals. *The concepts of “stereotype” and “prejudice” are often confused with other things.. Racial stereotyping Mainsteam stereotyping Sexual stereotyping Gay stereotyping Ethnic stereotyping Media stereotyping Something that stands out to me quite a lot is the stereotyping of younger generations, which can work well with my target audience.

http://aleatory.clientsideweb.net/2010/07/17/misrepresenting-culture/


GDF PDF Ines Stuart-Davidson http://id-london.co.uk Introduction Research Visual Examples Ideas Final Idea

SMALL COMPANY - APPRECIATE CULTURE- STYLE CONSCIOUS 20-30 YEAR OLDS Media stereotypes are inevitable especially in advertising, entertainment, and news industries, which need as wide an audience as possible to quickly understand information.

Stereotypes can be problematicReduce a wide range of differences in people to simplistic categorisations. Transform assumptions about particular groups of people into “realities”. Be used to justify the position of those in power. Perpetuate social prejudice and inequality. More often that not, the groups being stereotyped have little to say about how they are being misrepresented. Every young person has been a victim of unfair judgements by others. Many claim it is the fault of the media and how it portrays young people. This has led some people to view younger generations in terms of stereotypes and gross generalisations.

Misconceptions• • • • •

Young people take drugs Young people steal Young people are rude and articulate Young people don’t contribute to the community Young people are lazy

Examples of negative media spinMedia coverage of the student protests against rising fees focused purely on the few individuals who damaged property or became violent. Lost was the fact that most young people staged a peaceful protest. Also, in most articles, the issue of rising fees was forgotten or only briefly mentioned.


GDF PDF Ines Stuart-Davidson http://id-london.co.uk Introduction Research Visual Examples Ideas Final Idea

SMALL COMPANY - APPRECIATE CULTURE- STYLE CONSCIOUS 20-30 YEAR OLDS Stereotyping young people Students• • •

Student protests- some students even think its just alright to higher creative student fees...TARGETS US! Lazy- Going to University, because there’s the student life and a “3 year holiday” Creative students- get misunderstood to not “work as hard”

Through Music• •

“You are what you listen to” Expressing themselves

Through Fashion•

Links to music interests

Through Crime Through Attitudes Drinking & Drugs Promiscuous Sex •

High pregnancy levels of a younger generation

Unhealthy Laziness and Selfish


GDF PDF Ines Stuart-Davidson http://id-london.co.uk

SMALL COMPANY - APPRECIATE CULTURE- STYLE CONSCIOUS 20-30 YEAR OLDS

Introduction Research Visual Examples Ideas Final Idea

I got asked by some friends in Sheffield doing an Events Management course to help with their Laser Tournament that they have organised to raise money for two charities. I would design two posters and a ticket to help them advertise their event for their university. The two charities are Mencap and Barnardos that they will raise the money for. They are a charity events company through the university.


GDF PDF Ines Stuart-Davidson http://id-london.co.uk

SMALL COMPANY - APPRECIATE CULTURE- STYLE CONSCIOUS 20-30 YEAR OLDS

Introduction Research Visual Examples Ideas Final Idea

Whatever the issue from drug misuse to disability; youth crime to mental health; sexual abuse to domestic violence; child poverty to homelessness; Barnardo’s believes they can bring out the best in every child. The charity runs 415 projects across the UK

Mencap is the voice of learning disability. Everything we do is about valuing and supporting people with a learning disability and their families and carers.


GDF PDF Ines Stuart-Davidson http://id-london.co.uk

SMALL COMPANY - APPRECIATE CULTURE- STYLE CONSCIOUS 20-30 YEAR OLDS

Introduction Research Visual Examples Ideas Final Idea

For their event they need to pitch their ideas to the charities which is what this poster is above. I designed a roll-out poster and painted it with Uv body paint. During the pitch they used a UV light to communicate their idea to the charities. I used a digitalised text to make it look a bit like Pacman. I also tried to make it look a bit futuristic. I have managed to get the poster back that they used to pitch their idea and i will also submit that.


GDF PDF Ines Stuart-Davidson http://id-london.co.uk Introduction Research Visual Examples Ideas Final Idea

SMALL COMPANY - APPRECIATE CULTURE- STYLE CONSCIOUS 20-30 YEAR OLDS They asked me to make it look quite futuristic and maybe something illustrated. I looked at some posters with them and narrowed down the posters that they thought stood out.


GDF PDF Ines Stuart-Davidson http://id-london.co.uk Introduction Research Visual Examples Ideas Final Idea

SMALL COMPANY - APPRECIATE CULTURE- STYLE CONSCIOUS 20-30 YEAR OLDS


GDF PDF Ines Stuart-Davidson http://id-london.co.uk

SMALL COMPANY - APPRECIATE CULTURE- STYLE CONSCIOUS 20-30 YEAR OLDS

Introduction Research Visual Examples Ideas Final Idea

I found all these Metropolis images while I was looking for visual examples on the internet. These really stand out to me as they look really futuristic yet I like the old style, it does’nt have bright colours, which I really like. I like the letters over the buildings it works really well visually and it would like good blown up as a poster.


GDF PDF Ines Stuart-Davidson http://id-london.co.uk

SMALL COMPANY - APPRECIATE CULTURE- STYLE CONSCIOUS 20-30 YEAR OLDS

Introduction Research Visual Examples Ideas Final Idea

I used a graphics tablet to draw the rocketship and then placed a filter over the top. I added a black background and drew some stars and smoke clouds. I drew the Quasar logo to advertise where the event was held and important information about the event. This is the first poster they used to advertise their event.


GDF PDF Ines Stuart-Davidson http://id-london.co.uk

SMALL COMPANY - APPRECIATE CULTURE- STYLE CONSCIOUS 20-30 YEAR OLDS

Introduction Research Visual Examples Ideas Final Idea

I used a lot of layers to get a futuristic and space effect for the background. I started finding objects that would make a space martian as the main background focus. I then added the information for people to know what is going on.


GDF PDF Ines Stuart-Davidson http://id-london.co.uk

SMALL COMPANY - APPRECIATE CULTURE- STYLE CONSCIOUS 20-30 YEAR OLDS

Introduction Research Visual Examples Ideas Final Idea

I used the same image as one of the posters and just fitted it onto a different size. I added the charities logos on the ticket along with the address.


GDF PDF Ines Stuart-Davidson http://id-london.co.uk

SMALL COMPANY - APPRECIATE CULTURE- STYLE CONSCIOUS 20-30 YEAR OLDS

Introduction Research Visual Examples Ideas Final Idea

These are the two final posters that I designed for their event. They were pleased with the outcome of both posters and they had a successful event. They raised the amount of money they aimed to get for Bernardos and Mencap.


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