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The Horticulturalist Final Major Project - Ines Davidson


Content Research

Branding

This research and development follows on from the Major Project Proposal, where I felt my responsibility as a designer referred to creating something that would be of social reality. The design process was to contribute to improving human wellbeing and livelihood, with a cornerstone of sustainability. People are changing the world and not always in the right way, our influence on nature transforms it. Man and nature interact dialectically in such a way that, as society develops, man tends to become less dependent on nature directly, while indirectly his dependence grows.

Development

This project tackles the issue of plants and their environment, how people live and how society develops. People, progress, economic development and the environment are closely linked and ultimately determines the nature of our survival. I am taking part in this experience, which will influence my thoughts and actions throughout the project, adapting to my surroundings and motivating new behaviour.

Outcomes

Feedback

This project communicates in visuals and explores the idea that a visual message accompanying text has a great power to inform, educate or persuade a person or audience with enough research.


“I used to garden with my mum in an allotment as she loves plants. We also had a garden. I get excited by the flowers blossom, planting herbs and food. I feel at one with nature and its refreshing.”

“I garden with my parents and I get inspired by the gardens on Assassins Creed. I generally, grow on the windowsill. I like learning and designing things. Growing helps with stress and boredom.”

“I’ve started this year and usually I tell my mum to plant things to eat. We do it in my back yard and have a vegetable box. I like people and items. Growing your own is cheaper, easier and you have better food.”

“I’m not interested in gardening and I’m not involved in any way. If I were to, it would be on the patio. I enjoy design and I would read a gardening magazine, if it varied between text and image.”

“I’m not interested in gardening, nor am I involved. I like fashion, music, school, friends and family. I wouldn’t read a magazine about gardening. I think the benefit is probably a nice way to be creative.”

Market Segmentation I decided that I would need young people to tell me what they thought about gardening and what their interests were. This would help me to move in the right direction and get the audience to tell me what they want.

“I’m not interested, but keeping veg sounds appealing. Hay-fever prevents me having time with plants. I love nature and gardens, just not the process of gardening. I think it’s fantastic if you have time and energy.”

“I love nature and I’ve gardened for years as it gives me a connection to nature and gives life. I do it in the patio and garden. I would love to read a good gardening magazine, seeing what’s new.”

Would read a magazine

“I’ve begun this years garden already and I like the thought to being a parent to plants. I do it in my back yard on a farm. I get excited by life in general and I like to get in touch with nature and be active.”

“I garden with my father and grandfather as we built a garden and got creative. I love plants flowering and pre-events of it. I love the zen experience and the experiences vary with each person.”

15-20 Y/O

Wouldn’t read a magazine

“I only garden when it needs doing and I don’t really enjoy. I do it in the garden decorating plant pots. I enjoy music and people. I wouldn’t read a magazine on it, but I would be interested in making things.”


20-25 Y/O “I would like to start at some point, at the moment I live in a student house and have limited time. I enjoy good films, food, people, views and learning. I do believe gardening gives satisfaction.”

“I’ve already started gardening and I grow Bonsai for me to learn more. I grow in my backyard in hangers and make some areas creative. I’m into digital design and computers, but I would be open to a magazine.”

“I started a few weeks ago with my father on the balcony and in the garden. I get inspired by creative images. I love nature, natural space and my ‘garden of my own’. I like doing it because I can relax and bond with my father.”

“I’m interested in gardening but I’m too busy with work with no access to a garden. I generally like friends, family, music and films. I would read a magazine if it were urban living with a modern twist.”

“I’m not interested in gardening and I’m not involved in any way. I only garden on Farmville on the App. I like Tumblr, TV, games friends and satan. I can imagine gardening is a good hobby and peaceful.”

“I like having something living in the house, I have herbs in the kitchen and Bonsais in the bedroom. I like motivation, TED talks fashion and design. Growing your own herbs is better quality. I would love to read a good magazine.”

“I’m not interested and I’m not involved in any way. I like travelling and seeing new places. I wouldn’t read a magazine about gardening. If I were to grow anything it would be fruits and veg, it can save you money.”

“I’m starting now, I used to when I was a child, but my college and apartment life interrupted it. I had raised beds in the backyard. I love reading, the outdoors and software development..”

“I’m interested, but I might when I have my own home. I love music, sound technology, food and nights out. I would only read a magazine if I were bored..”

Would read a magazine

“Yeah I’ve already started, because I had a gardening assignment as I study herbal medicine. I have a small garden and use a lot of recycled materials. I want to be a Naturopath in the future.”

“I’ve started already as we have farmers in the family. My final project was about growing vegetables. I have indoor plants and planters, including hydropnics. I like sustainability and designing for good..”

“I’m interested, but I’ve just moved house and I can’t afford tools. Otherwise I would plant on the terrace. I would read a magazine about it though. If I had the money to buy seeds I would grow herbs.”

Wouldn’t read a magazine

“I would like to become involved, because when I was young I enjoyed it. I used to use my grandparents farm. I like learning about sustainability, learning and travelling.”

“I’m a bit interested, but I live in an apartment. The plants do brighten up the living room though, I enjoy it. I just use simple pots. I would read a magazine if it had a good balance of image and text.”


People who are involved

20-25 Y/O

“I already have a garden, I started in September 2012 and I really love it. I find it really rewarding and I learn to be patient. I have in-ground garden beds and patio pots. I like studying, research, knitting and relaxing.”

“I now have a garden after moving house. I used to garden whilst living at home. I smoke weed to get creative and I’m pretty hard to excite. I would buy a magazine with a nice ratio. Healthy fresh food is the best to eat.”

Would read a magazine

“I grow plants in my studio, as I don’t own a garden and I find it really peaceful. It saves me money and plants make me happy. I don’t have any in my flat. I would read a well balanced image/text ratio.”

People who are interested

“I’m interested and involved, just not this year yet. I garden in the backyard with basic tools. I like production of getting produce. I have a lot of pride and engagement with it. I wouldn’t read a magazine for fun.”

People who aaren’t interested

“I started a long time ago as I was raised and live on a farm, which I love. I plant in the field at the front and behind the house. It’s self sufficient. I love music, art, machinery, seeing new things.”

People who aren’t involved

“I’m interested in it, but I haven’t started gardening yet. I would do it on my balcony and in the garden. It’s a good source of food and helps to relax. I like helping the young get what they want..”

This method is the easiest and best way to summarise my findings from different people. Based on my research, I have decided to target those who are interested in gardening, but who are not yet involved in the process.

Wouldn’t read a magazine

I am deciding to target 15 to 25 year olds as they claim they are interested in sustainability, learning, food, people, helping people get what they want, doing something that wouldn’t be expected of them, great views and travelling.


PLANTS

TECHNOLOGY

SUSTAINABLE

Mind Map

READING

KEW GARDENS

OUTDOORS

BEGINNERS

It was important to find a few focus areas, with the help of my audience. To move forward, I needed to find out where I could buy all my equipment, and what I would need as a beginner. All I would start with was seeds, soil, a seed tray and my hands. When doing the planting

SW LONDON

Self Ethnography

SEEDING

Asset Map

HOMEBASE

GROWING

SEEDS

SEED TRAY

myself, I found the seed instructions hard to read for a beginner. Soon after, I spent some time with my father in the garden, where I asked as many questions as I could. The seed instructions needed to be simpler. The feeling I got from seeing seedlings was great.

SOIL


Perception Horticulture is an ideal career for the young, if only they knew about it. Almost half of under 25’s don’t think gardening is a skilled career and nearly 70% of 18 year olds think gardening should be a career only for those who have failed academically. They all too readily associate gardening with a guy driving endlessly mowing a local park. The problem is even referring to it as ‘gardening’. Instead it needs to point out that, for example, the Olympic Park is a horticultural achievement. A survey found that 70% of adults reported that no one mentioned even the possibility of horticulture as a career when they were leaving education.

The Industry British horticulture is an industry with a turnover of more than £5 billion a year and offers a huge range of careers. There are lots of learning opportunities which provide intellectual challenges way beyond what people would expect. At a time of massive youth unemployment and with the British horticultural industry lamenting the increasing lack of skilled home-grown job applicants, it’s about showing horticulture from a new angle. Horticulture is a life-style choice, made usually when you have gone through the mill and realise there is more to life.

Moving Forward One must simply get across the message that working with plants is healthy, rewarding and fun, so why wouldn’t you want to get to paid for it as a living. The magazine and idea should aim as an investment in getting young people thinking about the possibility of a career choice in horticulture. Science and innovation should create a new world that will make plants give a sense of place and a sense of escape. Young people generally care about the future of the environment, both in a local and global context.

Defined Brief & MUSCOW Schema My client is the Royal Horticultural Society working with the Department for Education to make more young people aware of Horticulture. The problem is getting young people to recognise Horticulture as a career choice. The message should be that working in Horticulture has endless possibilities, is incredibly rewarding and fun. My recommended communication travel is through Magazine, App, Website and Seeds. It MUST engage users in an innovating way, be effective in design and be very imagebased. It SHOULD encourage them to have an interest in horticulture and planting, opening their eyes to a new way of viewing the industry. It COULD give them new interest in new things to discover within our world. It WOULDN’T be formal and undermine the user, as it should change their perception and be easy to understand.


Gardeners’ World is a British gardening magazine owned by BBC Worldwide containing tips for gardening from past and current presenters of the television series Gardeners’ World. This magazine is quite glossy, so the paper glares a bit. There are a lot of double page images with lots of colour. This magazine also has a variety of articles.

Magazine Research

The Plant Journal is a magazine that provides botanical contents in a simple, personal and cozy way. It offers plant lovers a new look at greenery by featuring the works of many creative people. This magazine in general is far more creative and the matt paper is a lot nicer.

Grow Your Own magazine is UK kitchen garden magazine which features regular articles, from top stories for May and what you need to do in your growing space at the time of year. The layout is quite scatty. I found it hard to focus on what article to read next.


Aware How are users finding out about your service?

Use How are users accessing and using your service?

Social media will target the audience and a website will allow users to buy the product.

Once bought or received, users will read the magazine, and there is also an available App, that will be informational and allow the user to engage with different plants. The app also has a service where users can request more information.

With the RHS, users will be made aware of this service at through learning programms.

Develop How are users using your service to develop their relationhip with you or help you improve your services? I will test some of the prototypes on the users to see if it speaks for itself. I will also ask users their immediate perception on the service to make sure it evokes the right feelings.

Join What is influencing their decision to engage with the service? How are they joinging? They can join via educational institutions for free and online, where users can purchase the service. The magazine and seeds aims to engage users to find out more about the industry with handson experience.

User Journey Mapping

Exit/Continue How are users exiting your services? If they are continuing, what is motivating them to stay? If they enjoyed the process of planting and reading about the vast amounts of horticultural career paths, then they will be motivated to continue growing or atleast be interested in the industry. Something they never thought of doing.


Visual Research I started to look at online services where you can get sent things based on your interests, in these cases food and seeds. I thought about those users, who wouldn’t just want a magazine, but how they would get started as well. Allotinabox and Crunchd are similar in that they allow users to choose which seeds they would like to be sent and also offer other services, such as seeds and

advice from locals, keen to swap fruit and veg on a downloadable app. Graze and Abel & Cole both sell food over the internet, where you can rate stuff and pick and choose. All these services have a biodegradable look and feel. All the visual elements make the boxes feel very personal as they are based on your interest.


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MOST EFFECTIVE (AIM)

MOST CONVINCING (RESEARCH)

MOST INNOVATIVE (CREATIVE)

MOST ATTRACTIVE (AUDIENCE)

During a tutorial we took a voting session based on some prototypes that we created from ideas. I made a starter kit that received all colours, followed by the magazine and the webpage, where you can buy the kit online. The starter kit seemed effective in that it will determine if they have an interest when they start growing from the purchasable seeds. Either they will be engaged or they will forget. The magazine will hold the message and get across to the user that horticulture is a great career choice. A lot of young people don’t know their niche, so this could potentially change their perception of the industry.


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Chaparral Pro

Courier

I bought some woodblock leaf stamps that I found in Camden. I scanned in the stamps and edited them on Illustrater into a vector, so that I could use the logo for some stickers. I had also bought a letter stamp set as I wanted the type to by like a typewriter, which was meant to symbolize travel.

Calvert MT Std Bold

Rockwell

I thought it would be a nice idea to print the logo in different colours onto some stickers, to use as box-closers. I realised soon that this wasn’t heading in an innovative science direction and I would need to develop a brand that tackled horticulture in a new way.


As a first prototype, I felt I had nothing to go by and was just testing packaging ideas as this was an area I had never tried before. I was spending more time on the packaging than even touching the magazine. I used thick brown card and kraft paper to assemble my outcomes.


Angel Feedback

Devil Feedback

“The project is visually appealing, well presented and you have a lot of information for each seed. I really like the photography.” “Recipe cards, content works. Layout not sure.” “The idea is really exciting and works with the green theme. “ “Recipe cards are really nice.”

“Current cut seems primitive.” “Messages can be improved. You can say what you need to in a format more concise to the booklet.” “Layout is a bit basic and needs more personality.” Talks sustainability and not horticulture. The brand needs to be defined a little bit better.”

“Infographic format to give details of plants? More science and less gardener.” “How about a paper bag for soil rather than a box? No need for two seed boxes.” “Have you thought about an App or website? You could have all the information there. Reminders of when things are done...”

“It’s easy to understand and it is nice that everything fits perfectly into a box. I’m not sure I like the introduction booklet. That could be more interesting.” “Everything is clearly labelled and is easy to navigate. I like how it tells you where things are from.”

Genius Feedback

User Feedback


Visual Research I had previously stated that I wanted my outcome to be different. Instead, I designed something that I was trying to avoid. I wanted to get away from the hand-craft feel from the visual research that I looked at. Nevertheless, it helped me form a basis of what it shouldn’t look like. I went back to research some more visuals that would inspire me to go in a

new direction. I found visual research that looked at science branding and techniques, such as infographics and strong visual styles. This meant I would look at new packaging techniques, including the materials that go with it and develop a new style of branding that suited horticulture and science.


Kew Gardens

Science Museum

To get some inspiration, I went to Kew Gardens to look inside their shop to see what their style of packaging looked like. It was all styles I was trying to avoid, as it hand the hand-crafted feel which I wanted to get away from. I also went around the Botanic houses to photograph plants so that later, I could use my own images. This also gave me a new idea to use the latin names, as this was also done in Kew. It would also make them a bit more scientific. At the Science Museum, all the visuals had this glow to them and everything was in theme. I looked at the way the explanations used the tone of voice, as it talked to the user and interacted with them as an experience. I needed to focus on horticulture with a science twist.


FOUND IN... Prism

FOUND IN... Plamo

FOUND IN... Quick Argani

The Horticulturalist Tw Cen MT Regular

The Horticulturalist Tw Cen MT Italic

The Horticulturalist Orator Std

I was focusing on a new direction and was testing appropriate fonts that would go with the brand. I was cutting out the plants in Photoshop and reapplying them to the packaging against a dark background. The brand would consistently have the name of the plant and a fact around the box.


Packaging Ideas I found a book, Structural Packaging - Design Your Own Boxes and 3-D Forms which gave me some innovative packaging ideas. The boxes are forms that are more specific for their needs rather than based on an existing design. The book gave me insight into simple ‘net’ construction systems that enabled me to re-think some of the strong 3-D packaging forms that seemed both practical and imaginative.

The book gave me an understanding into the principles of packaging construction and technical knowledge to confidently try them out. The above ‘net’ was fun, but fiddly to put together and with the below ‘net’, I changed the lids into something more appropriate. I spent too much time developing the bottom idea, that I didn’t even get to design the above.


At this point I was heading in a better direction, but the packaging was still taking up so much of my time. In the second round of prototypes for the lecture, I had nothing to show on the magazine. I felt I rushed to get at least some spreads done. The packaging was different, and worked, but felt a bit clumsy when you were putting it together and taking it apart. I wanted the box to be perforatable so that you could take it apart and use each side as a postcard. Due to working on the box so much I couldn’t look for new materials to use. The only thing I thought worked really well, were the seed packs designed like little flower hexagons. Unlike the first box prototype, the contents didn’t fit in properly as it was an odd shape.


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The App and Website worked well and were in style with the branding. These mediums can be created last as they will follow the rest of the style. Visually they are quite dark and I wanted to work away from something this dark.


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“You are working on something that you are not very used to, but I still think you are going in the right direction. The App really works”

“You have come across problems and you have solved them with the box. You have managed your time well.”

“I think you’ve come really far and its working well. The box is great and looks really good.”

“Pull out text and make it easy to navigate.”

“Promising packaging, but feels a bit clunky. “

“Include experts opinions.”

“Use hyphenation on the text.”

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“Good brand development The layout and type setting could be a lot more interesting. The same with the illustrations on the inside.”

“The style is really strong and I like the idea of the box folding out, but it’s not east to put together. The box doesn’t really say what it’s about.”

“Outcomes need a little bit more work. Think about how you are going to print it, etc.” “Not sure triangles and curves work together.”

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“Do you really need a box for so little things to go inside it? People can get soil from anywhere.” Based on this feedback and the way my project was heading, I decided to fully focus on a magazine and include the seeds inside. With very little going inside the box and compromising time for the magazine, this was the best way forward. I needed to apply my layout skills and make sure that at this point, my design focused on a horticulture personality with a science twist. I needed to do more visual research for inspiration.

“The magazine is really small, it would be better if it was bigger.”


Visual Research I needed to get this next outcome right and I decided to look for some inspiration from Eureka and National Geographic. Both magazines focus on the science world and have lots of visual elements with bold type. If this magazine is to going to be successful, it needs to engage the user with the feeling that they want to read it.

What worked well from the last outcome were the seed packets. This inspired me to think about some elements that would work with the pages, prodiving a strong visual style. I like the hexagon shape, because it can respresent molecules, bees and the work ethic of ‘let’s all work together’, which in theme of this magazine, is what my message is portraying.


FOUND IN... Eurostile

FOUND IN... Eurostile Bold

FOUND IN... Planet

The Horticulturalist Data Control

I decided to go with Eurostile and Eurostile Bold as they could be used as a header, subheader and base font and still be clear enough to read. I also designed some graphics that would highlight text and work with the style of each spread.

The molecule above is effectively a brand graphic that will work in a variety of ways on the spreads. I will use hexagons when describing an image and I have used different styles of strokes to change it up.


Now that the magazine is about plants and horticulture with a science twist, I wanted to make sure that the content was relevant and sections worked well together. I created a Table of Contents, which focused on giving the user an insight into the Industry and why people need plants.

I wanted the user to get a connection with each image, so I used a hexagon with text explaining what the image was about and where it’s found in the world (Found In...). This will give users a sense of place and exactly how many horticultural career opportunities that there are.

Table of ContentsIntroduction & Contents Cultivating Wisdom British Horticulture & the Industry Why People Need Plants Careers & Opportunities Food & Environment Plants & the Future

The content is displayed as the Table of Contents along with a short description of what the content is about. I have also included some sections that stand out, where it contains information about where the seeds will be in the magazine, some features with experts and some articles.


I am utilising the image captions to engage the user in the midst of imagery. I am also using graphic elements in a playful way to address the content.


A lot of the layouts are different and change with the content. These spreads are about careers and opportunities in the industry and also feature some experts opinions.


I have included sub headers in some on some of the spreads, as it gives a quick insight into the text. I used a lot of bold imagery that should engage the user.


The last section of the magazine talks about plants and the future. I wanted to use insightful images that show horticulture as a great way to explore the world.


I created my front cover and used an image that I had taken at Kew. The brand is Found In..., and the magazine includes the title The Horticulturalist, so that users can quickly engage with what the magazine is about. I also included some highlights from the content so that users can get an insight into the content. I had emailed lots of related services asking to interview experts for the magazine, but I never got any replies. I utilised my Facebook pages and sent out a request asking experts to give me a quick description of what they do within horticulture and if they enjoy it. This was an easier way to collect an answer. On occasions I broke down the text for reading. The back image is of the App that I created alongside the magazine. I decided to put it at the back, similar to an advert, but actually has relevance. When users get the magazine they can scan the QR code on their phone to be directed to the free app. I used the snapshot of My Plants as they can collect data with the plants they grow. Because my magazine is 220mm wide and 295mm in height (slightly bigger than A4), while I was printing to proof check at home my printer was condensing all the information smaller than A4. This made the magazine look strange and was difficult to notice any changes. The text didn’t look right and I decided to put the magazine up on Issuu and make it digital to view. This was also a great way of sending the magazine to users online to view over and give me feedback.


“The magazine looks like it comes from a shop. Visually it’s very appealing and makes me want to read the content.”

“I like that it’s really playful and itsn’t boring visually. I would definitely buy a magazine like this and picking and planting sounds like a lot of fun!”

“Even though I’m not entirely interested in horticulture, it still makes me want to read it as the images are really cool and engaging.”

“It’s really visual and you’ve kept a consistent theme through the whole thing which engages me as a reader.”

“This magazine makes us realise how much humans actually need plants. It is easy to read and full of useful content that I love reading about.”

Based on this user feedback, I decided to go into printing as there wasn’t much time left until the deadline. I was happy with feedback that I had received and also that I turned the outcome around in such little amount of time. On the pdf and on Issue, everything looked fine. The paper I chose at the printers was Starfine 330gsm for the cover and Starfine 130gsm for the inside. This is a nice paper as its not glossy and glaring, and very nice to touch.

“It’s a magazine that draws you to look inside it. It would be good if it were pocket size as well, so it’s transportable.”


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Found In... Loves Science. Plants. The Planet.

The Horticulturalist

Found In... The Horticulturalist is for people enthralled by science and the growing world. We’re looking to inspire you with an experience, as well as providing real value in the plant, outdoor and science world. Discover the horticulture industry and beyond.

Start Now

Found In... is for this generation and the next. Enjoy. Browse through our seeds and pick three that you like. The forth will be a surprise. The magazine is included in the total price of ÂŁ10.

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Get In Touch

While my magazine was in print, I could focus on the other formats that worked alongside it. Now that I had a brand style, the other formats would be easier to work with. This website would host an introduction on the Homepage and features a Start Now button. This would take users to the About page, where they can read about the idea behind the magazine and how it works in the shop, for example what you need to do when picking seeds. The magazine has a total price and users can pick three seeds and receive one as a surprise. If users got the magazine via school education programms, then seeds would already be included in the magazine and could swap them with their peers to encourage trading and collecting based on their interests.


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Clerodendrum thomsoniae Found In... Tropical West Africa Clerodendrum thomsoniae is a species of flowering plant in the genus Clerodendrum of the family Lamiaceae. An unambiguous common name is bleeding glory-bower; terms like ‘glory-bower’, ‘bagflower’ or ‘bleeding-heart vine’. Clerodendrum thomsoniae is an excellent tub or hanging basket plant. Sow seeds 5mm deep in a sterile quality peat based seed compost. It needs sand to improve drainage. Keep moist but not wet at 25’C to 30’C. Germination is up to 6 or 8 weeks. In the winter a minimum temperature of 10’C is required. Blooming time is July to October.

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Purchase

The shop is where the seeds can be picked out. In the Shop, there’s rows of images of the seeds of plants that users can purchase. The idea is to click on a plant, which will take you to a new page to tell you about it before you buy it. Once the user clicks on a plant of interest, they can read about it to find out what it involves in seeding and if they have the resources. From there on the user can click the purchase button to order the seed, which will take them to the checkout. This is just a guide to how the website would look and fits the visual style of the magazine. The website also features elements such as a shopping basket, where they can amend their order and also the Facebook social media button.


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Clerodendrum thomsoniae Found In... Tropical West Africa Clerodendrum thomsoniae is an excellent tub or hanging basket plant. Sow seeds 5mm deep in a sterile quality peat based seed compost. It needs sand to improve drainage. Keep moist but not wet at 25’C to 30’C. Germination is up to 6 or 8 weeks. In the winter a minimum temperature of 10’C is required. Blooming time is July - October

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Log In

The pages can be navigated in order from the Homepage, where it will ask users to sign up to save their details so it is personalised to them. This is the Menu where the user can navigate their way through the options. In Getting Started the user can enter the plants name, from the seeds that has been provided with the magazine, with the purpose of finding out how to plant it. There are also instructions in the seed packet, but if lose the instructions they can still find them on the app. My Plants allows users to add the plants that they’ve collected together. I have kept the same style as the magazine as this would go hand-in-hand with the magazine. When users are keen, the app may prove useful for continuous use even after they’ve finished with the magazine. The My Plant images currently show which plant seeds I have purchased (minus the last one).


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Akebia quinata (Chocolate Vine) is a shrub which is clustered in flowers and are chocolate scented. The fruits are sausage-shaped pods which contain edible pulp. The gelatinous placentation are littered with seeds but have a sweet flavour. The rind is slightly bitter and is used as a vegetable.

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The user can go from the Menu to the Set Up Reminder page, where they can set up alarms on their phone to feed the plants or to water them. They have the choice to put in a ToDo list if they want a reminder to do a swift daily check on the plants. When the user sets up an alarm, the app doesnâ&#x20AC;&#x2122;t need to be open for the alarm to go off. It will simply work as popping up on the screen over what they may be doing. The Plant Search allows users to enter the scientific or common name into the finder, to be able to retrieve information about the plant wherever they are on the go. Finally, the last page is Get More Info, where users can click on a button of interest and through the email they provided at log-in, get sent more information based on their request. This will ensure that users have all the information they need, if they wish to continue learning in this field.


This is the seed packet I created for the magazine that was inspired by the second round of prototypes. In the center, there is a card with seeding instructions and along with the seeds, is kept in a transparent card. This little card with instructions will germinate if placed in a pot of compost or soil in a sunny spot. If watered, this embedded paper will grow into various British wildflowers and meadow grass, which

allows it to be reusable and plantable. I have kept the seeds that I bought in a little bag as some of them discolour the paper. I also included a layer in the packet that tells users a little about what the plant is used for and where itâ&#x20AC;&#x2122;s found. I closed the seed packet like a flower to make it compact in the magazine, but it kept opening up, as to which I sealed it off with a sticker I made highlighting what plant the packet contains. Each outer layer is the same to keep a consistent style, and therefor you would only have to change the inside content to match the seed inside.


I am really happy with the outcome, I would never have thought I could produce this in such little time. Unfortunately, I noticed a hyphenation mistake in the contents (the only one).


A lot of my research throughout this project is in the magazine as articles. I have also stuck in the seed packets in the space provided in the magazine, which is effective.


Generally, I remained playful with the visual elements which on paper, stand out effectively. This also creates a variety in the way you read the content.


I consistently used real life images to relate to the content and this has an effective style throughout. The hexagons with image explanation engage the user with the images.


Overall, I am happy with my outcome and development throughout the project. Iâ&#x20AC;&#x2122;ve noticed a few images are a little pixelated up close, whilst on screen (pdf and Issuu) they looked fine. This is something I will amend for the future as I aim to use this piece of work in my portfolio. This project has tested my skills and patience with prototyping, and I have learnt a lot in such little time. I have managed my time with a to-do list, which has allowed me to keep on top of things everyday. I have a new interest within horticulture and an outcome that I look forward to presenting within my portfolio in the future. This last project has been beneficial in pushing my abilities.


The Horticulturist PDF