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• TABLE OF CONTENTS: •

• Introduction..........................................................................2 • Accomplishments..................................................................3-4 • Gallery....................................................................................5-6 • Sponsorship Overview.......................................................7 • Full Draw Film Tour......................................................8 • Total Exposure....................................................................9 • Presenting Sponsor...........................................................10 • Official Sponsor.................................................................11 • Equipment Sponsor............................................................12 • Fan Mail.................................................................................13-14 • Meet BRO Crew...................................................................15-16 • • • •


• • • • “Born and Raised Outdoors" (BRO) is an adventure film company, located in Southwest Oregon. BRO is a crew of five passionate hunters who will stop at nothing to get the perfect shot, often venturing into unfamiliar territory to do so. They are a diverse group of guys with a broad range of personalities that all steer toward the same ultimate goal; bow hunting adventure.    • • Our films focus on action, exploration, excitement, humor, and lifestyle.  We are taking people on a journey to see the reality of our hunts captured on film. • • Our mission: to elevate hunting films to a new era of entertainment by capturing the roller coaster of emotions while pursing the journey we face each and every time we step into the outdoors. • • If you bow hunt, you are going to be blown away; if you don’t you will be inspired to pick up a bow. • • •

BORN AND RAISED OUTDOORS, LLC CONFIDENTIAL

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• Accomplishments • 2009 • Premier Release of the film, “Tagged Out" -Bowhunting Elk in Oregon the hard way, DIY. • Produced theatre debut in Coos Bay, OR • -225 Attendees at the Egyptian Theatre

• 2010

• -Promoted BRO through Archery Pro Shops at Sportsmen Shows across the state of Oregon. • -Eugene Sportsmen Show “The Bow Rack" Wayne Endicott. -24,547 Attendees • -Portland Sportsmen Show • “xXx Archery" Cory Miller. -118,940 Attendees • -Roseburg Sportsmen Show • “Waldrons Outdoor Sports" Tom Kress -18,262 Attendees • -Central Oregon Sportsmen Show • “The Bow Rack" Wayne Endicott. -32,810 Attendees • -Oregon Hunters Association • -Guest Speakers at (6) Chapter Meetings • -Coos Bay, Bend, Portland, Salem, Medford, & Tillamook • • Premier Release of the film, “The Reason: Bulls Off the July 10th at The Bow Rack's annual event, “Bownanza" •

Hosted by - Cameron Hanes Special Guests included:

• • • •

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Beaten Path"

-Dwight

Schu - Bowhunter Magazine -Lisa Endicott - Eastmans Hunting TV -Mike Slinkard - Winners Choice Strings & HECS -Born And Raised Outdoors -Release of our DVD, -685 Attendees

BORN AND RAISED OUTDOORS, LLC CONFIDENTIAL

“The Reason"


• Accomplishments • 2010

• Produced “Full Draw Film Tour" • -First bowhunting film tour on the West Coast • -Event highlighted four independent filmmakers • -Born And Raised Outdoors • -On Foot Films • -Green Gate Pursuits • -Angry Spike Productions • -Coos Bay, OR - Egyptian Theatre • -374 Attendees • -Winston, OR - Discovery Theatre • -296 Attendees • -Bend, OR - Tower Theatre • -440 Attendees

• 2011

Co-Produced “Full Draw Film Tour" • -Second annual bowhunting film tour on the West Coast • -Event highlighted eight independent filmmakers • -Born And Raised Outdoors -Pure Elevations • -On Foot Films -Backland Outdoors • -Green Gate Pursuits -Outback Outdoors • -Phisemero Pictures -Fencepost Films • • -Grants Pass, OR -Boise, ID -Eugene, OR • -Portland, OR -Bend, OR • -Total Attendance - 2125 • Guest Speakers at several events across the state: • • • •

-Oregon Bow Hunters - State Banquet - Hosted by: Fred Eichler - 385 Attendees -Oregon Hunters Association - State Banquet - Hosted by: Ty Stubblefield -The Bow Rack’s Annual event, “Bownanza" - Hosted by: Cameron Hanes & South Cox - 705 Attendees

• Facebook Fan Page - Over 2500 active fans • -Weekly interactions and updates BORN AND RAISED OUTDOORS, LLC CONFIDENTIAL

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BORN AND RAISED OUTDOORS, LLC CONFIDENTIAL


BORN AND RAISED OUTDOORS, LLC CONFIDENTIAL

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Sponsorship Overview • -• Minimum 1 year commitment -• Sponsorship fees based on cost of print advertising placement in consumer sports publications as researched by the Advertising Agency Association of America (AAAA) -• Audience reach guaranteed

DVD Sales

- Total Viewership

2009 TAGGED OUT 874 THE REASON 30 DAYS BRO 4

2010 750 1,215

2011 2012 750 750 2,550 2,000 3,000

2013 750 2,000 3,000 5,000

2.5 2.5 2.5 2.5 Pass Along 2.5 Total Views 2,185 4,912 8,250 14,375 19,375 7

BORN AND RAISED OUTDOORS, LLC CONFIDENTIAL


Full Draw Film Tour A new-age film tour that captures audiences by bringing them up & coming filmmakers with a new perspective to the sport that we all love. Launched in the summer of 2010, the grass roots tour stopped in (3) Oregon towns. In 2011 the tour grew to (5) locations across Oregon & Idaho. 2012 looks to add additional venues reaching into Utah, Washington, and Montana. See more at www.fulldrawfilmtour.org

2010 2011 2012 2013 Event Viewers 370 425 425 425 # of Events 3 5 10 20 Total Viewers 1,110 2,125 4,250 8,500

BORN AND RAISED OUTDOORS, LLC CONFIDENTIAL

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Total Exposure

- Core Audience

DVD SALES

2010 4,912

2011 8,250

2012 2013 14,375 19,375

Film Tour

1,110

2,125

4,250

Website & Social Media

12,150 25,000

50,000 75,000

TOTAL 18,172 35,375 $ 636 $ 1,238 Reach Value* 5 Core Multiplier** 5 Advertising Value $ 3,180 $ 6,190

68,625 102,875

Total Viewership

Attendance at all Shows

Unique Visits

8,500

$2,401 $ 3,600 5 5 $ 12,005 $ 18,000

*CPM: (2010 TOTALS)/ 1000 x $35, AAAA Sports Industry Average General Placement Cost for Print Media **AAAA Advertising Agency Association of America Target Audience Multiplier

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BORN AND RAISED OUTDOORS, LLC CONFIDENTIAL


Sponsorship Opportunities Presenting Sponsor - Presenting Sponsor $5,000: • • Duration of Current Project: “30 Days" • Exclusivity as the Presenting Sponsor

• - DVD Sales: •

• • • • • • • • • • • • • • •

Exclusive Company Commercial Feature to play at beginning on all DVD Logo prominently displayed on cover of DVD Company mention and logo on DVD credits All printed materials promoting DVD sales in shops to include company logo All “Presenting Sponsorship" DVD opportunity benefits where applicable All “Presenting Sponsorship" Seminar opportunity benefits where applicable Logo featured prominently on Film Tour short film credits Donation of items as requested by BRO and approved Sponsor for use in promotional activities. Items to include clothing, and related items in conjunction with BRO filming. Vehicle and trailer to prominently display feature company logo

- Social Media and Website: • •

• • • • • • • •

Exclusive company Commercial Feature to play on BRO Homepage of website Company Logo featured on website banner on all pages Company product to be raffled to Facebook Fans All media advertising and print material to feature company as Presenting Sponsor All printed materials supporting seminars and film promotions to include company logo

BORN AND RAISED OUTDOORS, LLC CONFIDENTIAL

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Sponsorship Opportunities Official Sponsor -• Official

Sponsor $2,500 • Duration of Current Project: “30 Days" -• DVD Sales: • • • • • •

Logo prominently displayed on back cover of DVD Company mention and logo on DVD credits Exclusive use of sponsor gear in filming Film editing to capture company gear in use during filming Donation of items as requested by BRO and approved Sponsor for use in promotional activities. -Items to include clothing, and related items in conjunction

with BRO filming

• -• Social Media and Website:

Company Logo featured on website of Sponsor Page • Company product to be raffled to Facebook Fans • All printed materials supporting seminars and film promotions to include company logo •

Exclusivity: General Product Category, 5 Product Categories (Equipment is category)

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BORN AND RAISED OUTDOORS, LLC CONFIDENTIAL


Sponsorship Opportunities Equipment Sponsor -• Equipment

Sponsor: Equipment for BRO Crew • Duration of Current Project: “30 Days" -• DVD Sales: •

Company mention and logo on DVD credits

• -• Social Media and Website:

Company Logo featured on website of Sponsor Page • Company product to be raffled to Facebook Fans • •

BORN AND RAISED OUTDOORS, LLC CONFIDENTIAL

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Fan Mail • “I bought “The Reason" at the show. I just wanted to tell you “Thank You." I have almost 300 videos and I absolutely love yours. I am 60 years old now and I grew up hunting Rosies. I still ride my bike behind the gates on the North Coast, call the elk, and pull myself around by devilsclub and vineys. You guys captured everything I know and feel about elk hunting. I got on my exercise bike in front of my big screen and found myself pedaling when the credits came on. I had a diaphragm in my mouth and my bugle in my hand and I called right along with you. Man that is a good video. Thank you so much! You did it right and it was real."

• Tom Lawler Portland, OR •

• “I just wanted to say the I got “The Reason" and it is the best movie that I own. Seriously some of the best cinematography out there in the hunting world. I have been watching this video over and over trying to glean some pointers on how to tag out myself this year on the coast range. Thanks for the inspiration and thanks for being real and real entertaining. Look forward to next years DVD already.

Russ Bird Vancouver, WA

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BORN AND RAISED OUTDOORS, LLC CONFIDENTIAL


Fan Mail • “Hello, I met you at the Sportsmen Show in Portland and I just watched your video, “The Reason", actually I watched it several times, and I just wanted to comment on it. To say that I was impressed would be a huge understatement. I own around 100 elk hunting videos and yours has quickly become my favorite. I feel like I am right beside you in the hunt, and you guys hunt the same type of terrain for Roosevelts the same way I do. I love how you show the hardships you face as well as the funny times, and the celebrations of the animals and the hunt. You guys are obviously having an awesome time and it shows. I hope you continue to make more videos. I will definitely buy them."

• •

• “Wow, then have Area

Leonard Bathke Oregon City, OR

bought “The Reason" in Sisters, OR a couple weeks ago, watched, re-watched the next night (I NEVER do that). I love what you done, my brother is an award winning videographer in the Bay and I know what you had to do to get that video, congrats.

Thanks again for producing the best hunting video on the market.

Kenny Graton Eugene, OR

BORN AND RAISED OUTDOORS, LLC CONFIDENTIAL

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To us, bow hunting is more than a recreational sport. We live and breathe it. Whether we are training for our next triathlon or pounding the weight room, we have one driving force... bow season! We would like to thank you for your time and consideration in supporting our continuing journey. Sincerely, Born And Raised Outdoors

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2011 Sponsorship