media last year, and because of this, marketers are feeling the pressure to produce more content. What can you do as a social media marketer to avoid burnout and focus on mental health? Get in the habit of doing activities to help avoid burnout.
1. Disconnect after work. Take time for yourself
away from your phone. Read a book, cook, take a walk, or anything else that will bring joy.
2. Set app timers. It’s easy to grab your phone
and scroll through social platforms even after working with them all day. Setting timers on your phone for your apps lets you check in without overdoing it.
3. Connect with coworkers or friends about social
media burnout. One of the most comforting things is knowing you’re not alone. Reach out to your coworkers or friends to chat about some of the struggles you’re experiencing and swap tips on keeping mental health top of mind.
Brands Are People, Too Since the start of the pandemic, there’s been a surge in brands on social media breaking away from the professional norm to form “personalities.” With users having spent so much time indoors and longing for human connection, brands have responded with authentic, humanized voices—some even characterized as sassy and unhinged.
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Duolingo is one of the brands on TikTok shocking the internet with a terrifying oversized mascot costume and a Dua Lipa obsession. On Twitter, some brands seem to have no filter: Wendy’s and Burger King stay on top of trends and current events to stay relatable while adding a little bit of sass. While your brand probably doesn’t need to run and purchase an oversized mascot costume, these results show that users are increasingly interested in seeing more genuine, off-the-cuff content from brands. Depending on your audience, here are a few activities your brand could try:
• Incorporating “day in the life” content about employees.
• Utilizing relevant TikTok or Reel trends that relate to your company.
• Quoting popular sound bites or trends as captions.
• Monopolizing on trending meme formats
(things like Astrology, Spiderman Meme, etc.).
Have questions about your social media strategy? Give me a call at 515.508.1313 or email me at cindyf@ineda.com.