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Whereas the original forms were closer to a size 6 with 36-26-36 bust-waist-hip measurements, David’s Bridal’s Von Plato says the new torso has less of a difference in measurements between the bust and the hip. The breasts are now flatter on top and rounder underneath. And the plus-size mannequins will now show the imperfections of getting heavier, with bulges in places like the belly and back. American Apparel, the teen apparel retailer known for its racy ads, this month has mannequins in its store in New York’s trendy SoHo shopping district that are wearing see-through lingerie that reveal pubic hair and nipples. Ryan Holiday, an American Apparel spokesman, says the number of customers in the store has increased 30 percent since the debut of the mannequins. “We created it to invite passersby to explore the idea of what is sexy and consider their comfort with the natural female form,” the company said in a statement. The windows were attention grabbing, with most people on a recent Friday stopping, pointing and laughing. “It’s a brilliant idea,” said Ali Mohammed, who works in construction in the area. But Allison Berman thought the realism went
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too far. “I see this as sexual,” she said. *she february 2014 // she magazine
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