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DENVER -- In an e-mail to members, the National Association of RV Parks and Campgrounds clarified its position on its acceptance of public parks as non-voting members. During a special board meeting that took place June 7, permission was granted to pursue a

marketing campaign targeted at all non-member parks, explained Paul Bambei, ARVC president, who sent the e-mail. The motion that was approved, as excerpted from the minutes of this June 7 board meeting that was shared with all board of director members

afterwards, reads as follows: “5. Request board approval for remainder of monies from Virginia building sale (after $300,000 investment sic,PB) to be allocated with excom approval for two-phase direct mail Continued

Paul Bambei membership drive: 1. In states with no formal campground membership organization; 2. Will also work with existing state partnerships on a second direct mail piece to increase memberships in affiliated states and co-operating states or in non affiliated states that may have a formal campground membership organization.

Bambei. There was no distinction between publics and privates, because ARVC bylaws have for many years welcomed public parks. That was authorized under Section 2, Subsection D -- Non Voting Membership, which states, “Public sector member shall be a public agency operating a campground, RV park or cabin facility on the federal, state or local level.” This was further reinforced in a 1994 memorandum of agreement between ARVC and the National Association of State Park Directors (NASPD), the same organization ARVC engaged with this past summer when NASPD wanted to take part in ARVC's non-member free trial.

"A motion was made to approve the remainder of the monies from the Virginia building sale to be used as operational funds for the association for 2011. It was seconded and passed.”

"Clearly, the former chairman of ARVC, Conrad Dumke from Florida, understood the importance of collaboration over dissention back in 1994 and acted to solidify the two organizations," Bambei wrote.

In essence, permission was granted to market to all non member parks, said

Given all the above, ARVC has a bound duty to accept public parks as non-voting

members and for the good of the camping consumer, and wants to live by the principles established in that agreement written 17 years ago, the ARVC bylaws, and the board approval granted June 7, said Bambei.

respect that wish. We will not interfere by inviting public parks as direct members if you are an affiliated state and do not wish to accept public parks, then we will stay out of your business on this sensitive issue."

Today, there are several states enjoying the fruits of collaboration, he noted. California, Colorado, Maine, Virginia, and Maryland are among them. Just this past weekend, Mari Garland, copresident of the Colorado Association (CCLOA) and owner of Junction West Campground, enjoyed wonderful overflow business referred by her nearby state parks during a huge wine festival in her home city of Grand Junction, Colo., because she decided to work with, not against, the public parks in her state, said Bambei.

To date, Bambei noted ARVC has received such requests from Missouri, Iowa, Kansas, South Dakota, New York, and Florida. If you wish to be added to this list, please let us know and we will respect your decision totally.

"However, we know 50 years of poor relations in other states might take time to heal and doesn’t happen overnight, if ever," he added. "For this reason, we have stated over and over, if your state chooses not to collaborate with public parks, we at ARVC will

"I hope this clarifies ARVC’s long standing position. Regardless of your state’s provincial position, what matters most is that we continue to have clear and positive communication on this, and all issues facing our industry," said Bambei. "I look forward to a continued working relationship, communicating always, so that our industry and our association moves forward for the benefit of all its members." ARVC Chairman David L. Berg supported the board's decision. Continued


David L. Berg "The private park just up the street that belongs to your state association and/or ARVC is also in direct competition with you, yet there are no issues of them paying dues to your state or national association. Why?" he asked. "Because we are all in the same business, camping. "Some private parks have lots of amenities, and some have few, but there is a customer for every type of park," said Berg. "Because you do what you have to do to make your park the very best it can be, and advertise wisely and promote camping and your park. Your goal is filling your sites with happy campers. "If we ignore public parks, they are not going to go away, you can be certain of that," said Berg. "Yet, if we continue to allow them in our national association as we have for so many years, we can work together whenever possible, and not only collaborate on promotion of camping, but we can show

them where they need to raise their rates to cover all expenses. "This is becoming much easier with the times we are in, in fact, in Rhode Island, they have raised their rates twice in the last two years and are now above that of many private parks due to state budgets being slashed," he added. "A site in Rhode Island public parks is now $35 a night plus the $10 booking fee for the first night total cost of $45 for a non resident, and $35 for every night thereafter, and that is for a site with no services. Now that is good for private campgrounds! "States like Maine and others have had all of their state parks as members of their state association for many years," said Berg. "Those parks pay the same exact dues as all of the private parks do. That has provided a great boost for our dues income as well as improving our working relationship. We have partnered on projects and have even had free passes to state park recreations areas (non camping areas) given to all of our private member parks to give to our customers to save them entrance fees. "This working relationship has been a win-win situation for us both," he explained. "We got past the days of old, set aside our differences, and realized that working together for the common goal of promoting camping was good for everybody involved."

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I read with interest the article reporting on the disaffiliation of CONY and was taken back with the comments of David Berg and Paul Bambi which were made on behalf of ARVC.

I commend the ARVC leadership for their efforts to promote collaboration between public and private parks.

part of a recession resilient outdoor recreation industry that is critical to our struggling economy.

This is simply a clear and brilliant vision for promoting an industry important to America. The public doesn’t care or frankly differentiate much between public and private campgrounds.

I personally believe that it is essential that public and private campgrounds work collaboratively to promote their mutual goals and the value of camping.

I believe they simply want and expect a good experience from any camping provider. Where they camp is more likely based on where they are going and what they want to see and do. Camping is a great way to connect people with the outdoors and it provides therapy for the hard working American looking for some relaxation and recreation. Campgrounds are base camps for life enhancing outdoor experiences and they contribute to good mental, physical and spiritual health. Camping is

As a youngster, camping was what my family did as we explored our country. We probably camped half time in private parks and half time in public campgrounds. Even if public parks are not invited to join state associations, they should certainly be collaborating with their state’s private campground owners to promote this great activity and industry.

Their comments seemed tactless to say the least and may well have served to drive the wedge in even further between the two organizations. They attacked the CONY board’s decision and (in what appears’ to be a knee-jerk reaction) they’re going behind the CONY boards back by appealing directly to their members to pressure the CONY board to reverse their decision, and then in the same breath are espousing the need to ‘Work Together’. Just seems to be a fair amount of arrogance in all this, at least that’s how I read it! Whether or not you agree with the CONY decision, you have to respect their resolve in sticking up for their principals. The Mission Statement and the Constitution together are the cornerstone of any association and cannot be just overlooked at will. Maybe ARVC should have had the foresight to foresee the possible dilemma that some associations would face with Constitutional or Mission Statement issues when trying to accommodate their own National policy decisions. To me it seems that both Boards have a legitimate point of view and both want to act in the best interest of

their members, it would seem obvious that the Campground Owners of New York would have a far better grasp of what is good for their Industry in NY than a couple of paid employees of ARVC whose combined experience in running a campground in NY would probably be nil. As a concerned onlooker I just hope that ARVC find a more productive way to bridge the gap with the CONY and together they come to an amicable solution – one thing is for sure, it won’t be done by disrespecting the others point of view or by either of them holding a gun at the others head.

It seems that ARVC has once again made a huge misstep with its membership. I have been seriously considering joining the organization as a supplier but am now wondering if that would be the best use of funds. Membership in ARVC as a supplier is not an inexpensive venture and with the latest news of CONY dropping their membership, the poor PR from ARVC and the general sense of unrest I am no longer sure that this would be the best use of my funds. While I am not affected by the inclusion of state parks in the membership, the fact that a state organization as large as CONY has decided that the national Continued

Continued organization is not meeting its needs and the subsequent press releases from ARVC that have seemed to only inflame the subject have given me a bit of insight into the organization as a whole. My immediate recommendation to ARVC would be to get a good PR person to help you craft your message. Obviously, not everyone met the board of directors’ decision with an agreement that attracting state parks was the most beneficial use of funds. Could this have been avoided by a better presentation of the message?

I’m not sure but I do believe that it could have taken the adversarial roles out of the equation. This dustup along with the rescission of the purchase of a floor of an office building last year does make me question whether ARVC is truly in touch with its customer (the members of the organization) and is willing to listen to all. For the time being, I will take a wait and see approach before I decide to invest my marketing funds in an organization that seems to be in a wobbly position.

With probably 4,000, 5,000, 6,000 commercial non-member parks ripe for membership, I don't quite understand the rush to bring in public parks, especially in such a loud, public and aggressive way. The issue of government competition has always

been a very sensitive subject among many park owners and to tackle that as ARVC has when there's such a large commercial membership opportunity is puzzling.

Improve Office Teamwork, We all desire recognition for a job well done, especially as members of a team. As a team, each person works together toward a common goal. Now instead of working together, imagine a team where each person was only interested in their own, separate little interests. Would you be able to get anything done? Of course not! When you’re working within a team you have to put personal interests aside and focus on the collective. If you don’t, tempers flare and trouble ensues. Teams composed of members who can’t put differences aside don’t win. Put simply: you won’t achieve the success you want if you aren’t focused on the common goal. United We Stand – Teamwork Tips The key strategy to boost office morale and team

productivity is to stand strong behind your common goal. By creating a unified front, you will be able to work together, instead of pulling apart. Here are some teamwork tips: • Appoint a team leader to oversee the progress and to keep everyone motivated to finish the project on time. • Assign jobs according to the strengths of each team member. People naturally procrastinate when faced with a daunting task they’re uncomfortable with, so divide the work accordingly. • Praise team members for a job well done. Acknowledge each person’s hard work and dedication and be sure to pass along any positive feedback from clients or upper level management. • Set up a team reward upon successful completion of a project. Money doesn’t have to be the only motivating factor to spur your team. Maybe it’s time-off, a gift basket, or a trophy. Get an Attitude of Gratitude in Your Office How can tension within the office be turned around? Gratitude. Yes, it really is that simple! Each member needs to felt appreciated

for his or her contributions and value added to the team. • Imagine a football team. If the quarterback isn’t grateful for the offensive line who blocks for him, the wide receivers who catch his passes, and the running backs who he can hand off the ball to, he will not have confidence in his teammates. This lack of confidence will show up as miscommunications, blown plays and lost games. The same things happen in the office! In reality, an office setting is very much like being on a football team. You have to show gratitude to the: • Administrative assistants

who keep things organized and flowing • Salesmen who bring in new profits for the company • Human resources representatives who bring in new talent for you to work with • Marketers who make the company known • Managers who coach, inspire, and lead • Staff who tackle the finer details and makes things happen Everyone plays an important part of the team, which is why we all need to appreciate one another in order to get things done! Continued

Continued After all, without each other, where would you be? Gratitude Leads to Effective Teamwork Once you’re grateful for the skills and talents of your team members, you’ll begin to appreciate how each part of the puzzle is important for the overall success of the team. You may even discover a renewed excitement about your job and all the projects your team can accomplish. • Let others in the office know how you appreciate their time, talents, and hard work. Send out emails or mention specific names in

the company newsletter. Let your team know you care about them as people and not just as workers. • Encourage your workers to start up office clubs or activities that everyone can enjoy as a group. Doing so will help you get to know each other on a more casual basis. Remember: it all starts with acknowledging how grateful you are for the talents of those around you. So take a moment today to say “Thank You!”

MINDEN, Nev. -- Fire officials in Nevada are reporting 50 percent containment of a lightningsparked wildfire that has charred nearly 2 square miles of steep terrain near the eastern Sierra Nevada town of Bridgeport, Calif. The Sierra Front Interagency Dispatch Center in Minden reported Tuesday that almost 300 firefighters and support personnel were battling the 1,140-acre Buckeye Fire in the Humboldt-Toiyabe National Forest off U.S. 395.

No injuries are reported and no structures have been lost. Incident Commander Paul Washam reports that crews made progress Monday containing the fire north of Buckeye Hot Springs about five miles west of Bridgeport. The fire started a little before noon Sunday and prompted the evacuation of the Buckeye campground. Full containment is expected Thursday.

When Mike Deming set out to design the best surf wheelchair chair, it was his wife, Karen that he had in mind. In 1990, eight months after they were married, a car accident left Karen a quadriplegic. Mike was determined to see that Karen enjoyed past activities. His love of Karen and her special seating requirements led to the finished prototype in 1994. De-Bug has come a long way since then. You can rest easy because the Demings are users of the De-Bug chairs. All of the details have been thought out. From the De-Bug’s easy fit through a 36" doorway, to the

maneuverability provided by castering rear wheels, this product is a winner for all users! The range of De-Bug wheelchairs can be found at or contact them at: Deming Designs, Inc 1090 Cobblestone Dr Pensacola, FL 32514 850-478-5765 850-476-3361 FAX

When camping loses its appeal, the well-heeled go "glamping." Glamorous camping holidays are among the hottest niches in the tourist industry, and one of the top Canadian spots for visitors looking for luxury in the great outdoors is the Clayoquot Wilderness Resort. Located on the rugged west coast of Vancouver Island in an inlet off the Clayoquot Sound UNESCO Biosphere Reserve, the resort is a choice destination for the traveller who truly wants to get away from it all. No roads link it to the highway system. Visitors arrive by boat from the picturesque resort town of Tofino or by float plane. The flight from Vancouver takes about an hour and is an experience in itself as it passes over the snow-capped mountains of Vancouver Island at low altitude. The resort is spectacularly situated in a valley leading out to the Pacific Ocean. The Bedwell River runs through the 500acre property in an area of temperate rainforest dominated by old growth cedar trees of gigantic proportions. Guests stay in the 20 furnished, timberframed tents which have floorboards and gas heating stoves. Some tents have an ensuite shower and toilet,

while others have a shower, wash basins and toilet just a few steps away. This is life in the wild with an almost hotel-like degree of comfort and warmth. The tents are connected by an extensive system of boardwalks to a central lodge where all meals are served; food cannot be kept in tents because there are black bears in the valley that might be attracted by the smell. A team of chefs serve up gourmet meals from breakfast to dinner. The kitchen favours a "modern natural cuisine" dominated by local ingredients of the region, including the abundant seafood. At evening meals a sommelier is on hand to advise about wine selections for each course, with an emphasis on top-quality wines from British Columbia's Okanagan Valley. The dress is casual but the dining is refined. The activities at Clayoquot Wilderness Resort are numerous and suited to different skill levels. A favourite is the daylong "ride on the wild side" that whisks guests from site to site in a high-speed Zodiac boat. Black bears, bald eagles and whales can be viewed up-close on this adventure, which also includes a hike across a coastal island and along a remote sandy beach. The sound of the eagles in full cry is something you'll never forget.

There's much more on offer including kayaking, horseback riding, fishing, biking, rockclimbing and even skeet-shooting. The resort has a stable of horses and an equipment building with all the gear needed for a safe adventure - helmets, life jackets, rain gear, cowboy boots and a special "space suit" for ripping over the ocean swells in the Zodiac. The resort welcomes families with children: ziplining, mountain biking and paintballing are on offer to entertain the younger set. Such high-energy activities can take a toll and there are masseuses in the resort spa to soothe any tired muscles. Alternatively, you can take a painting lesson from the artistinresidence. No matter what activity you choose, it will bring you in closer contact with the beauty of the Pacific Rim. High-end tourism is only as good as the level of service it provides. Clayoquot Wilderness Resort accommodates a

maximum of about 50 guests whose needs are taken care of by an on-site staff of 50, including guides, cooks, waiters and cleaning staff. Personal service is the watchword: one guide will take out just one, two or three people on an adventure outing, for instance, and each guide is knowledgeable about the region, its history and wildlife. This is an eco-friendly resort that tries to minimize its environmental impact and preserve its pristine wilderness site. A new sustainable waste water treatment system has been developed to help minimize the effect of development on the area. Luxury in such a secluded location comes at a price, of course. The minimum threenight package rate per adult including accommodation, food, guided outings, lessons and other services is $4,750, not including taxes and gratuities. Article & Photo: /

GLENWOOD SPRINGS, Colorado — Neighbors angered over management of a campground north of New Castle as a “man camp” got to vent their feelings at a recent hearing.

economic driver for the town of New Castle, and for the county.” “If a worker wants to come down and visit our campground for 120 days, I've got open arms,” he added.

But they did not achieve their objective of convincing the Garfield Board of County Commissioners (BOCC) to either close or greatly restrict the campground's operations.

The campground, which has been in place since the 1950s, is nestled downhill at 921 Elk Creek Road (County Road 241), and is reached by a steep driveway off the county road.

Neighbors say the owner of Elk Creek Campground, builder Briston Peterson, has been running an illegal man camp, by providing long-term temporary housing for gas industry workers. They also said he has ignored court orders to improve the camp's water system, access road and other requirements. Peterson insisted the campground is no longer a man camp for transient energy workers, but is a recreation-oriented resort catering to campers, hikers, hunters and others who come to enjoy the Colorado backcountry. “This is about a pretty big investment,” said Peterson, who said he gets campers from all over the region. He called his campground “a major

In 2008, Garfield County sought an injunction against the then-owners of the campground over inadequate water and sewage treatment, and improper expansion of the campground from the allowed 67 spaces. A court settlement included stipulations instructing the owner to improve the water system or face a 60-day limit on continuous stays by the campers. Since taking over the property about a year ago, Peterson told the Post Independent, he has rebuilt the water system, spruced up the cabins, installed smoke detectors and fire extinguishers and made other improvements. And he said he is trying to work with his neighbors. Full Article:

RESTON, Va. -- RV wholesale shipments of all RV types were measured at 21,000 units in the RV Industry Association's August survey of member manufacturers, an increase of 16.7 percent over last month but off 2.3 percent from this same month one year ago. The month-over-month improvement was largely centered in conventional travel trailers with smaller gains recorded in fifth wheel trailers and Type A motorhomes. On a seasonally adjusted basis, shipments this August were at an annualized rate of

246,000 units, an 8 percent gain over the previous month. Year-to-date, RV shipments have now climbed to 183,000 units this year, ahead by 3.2 percent over this same period last year. "While all RV product categories except folding camping trailers have grown this year, all towable RVs continue to gain more units while all motorhome totals have enjoyed a slightly greater percentage improvement," said Bill Baker, RVIA senior director of communications.

The US Travel Association said it expects the number of Indian tourist arrivals in the country to nearly double to around 1.2 million by 2016 compared to last year. "As per official forecast, we expect 1.2 million Indians to visit the US in 2016, which is a tremendous growth in number compared to 6,50,000 who visited the US in 2010," US Travel Association (USTA) Vice-President Business Development Malcolm Smith said. USTA promotes travel to and within the United States. "By 2016, India is expected

to be the ninth largest generator of international arrivals, up from 12th currently, to the US with nearly 1.2 million arrivals," he said. In 2016, around 40.6 million tourists from across the world are expected to visit the US, Smith added. A 28-member USTA delegation is visiting India to promote inbound tourism from the country.

economic competitiveness, strengthen national security and advance public diplomacy," he said.

"India is among the fastest growing emerging travel markets worldwide... International travel is vital to the United States as it provides important opportunities to improve

As per estimates, the average age of an Indian tourist is 42 years and the average duration of a stay in the US is 42 days per year, according to Smith. He, however, did not provide average spends of an Indian tourist in the US, but said an international tourist on an average spends about $4,000 per person for a 42 days longhaul trip. "Indians visit the US for business, visiting friends and family and for leisure," he said. Within Asia, India ranks fourth in terms of the total number of people visiting the US after Japan, Korea and China. According to Smith, there has been a decline in US' market share in global longhaul international travel between 2000 and 2010. "In 2000, US' market share in global long-haul travel

was 17%, which has gone down to 12%, primarily due to strict policies adopted by the US after the terrorist attacks," he said. "But now, we have been able to convince our leaders that travel sector has a lot of potential to contribute to the nation's economy and job creation," he added. If America had kept pace with the growth in global overseas travel between 2000 and 2010, 78 million more travellers would have visited the US, adding a total of $606 billion to the economy that could have supported more than 467,000 additional US jobs annually over these years, Smith added.

South Dakota: It's been a slow journey but the Larson's Landing RV Park is finally above water. And RV's have even moved in for some last minute camping before it gets too cold, a sign of things getting back to normal. Doug Larson, owner of Larson's Landing said, "By next year, by this time, you'll never know there was a flood here and everyone will be happy and camping again." And further down the road, a different Larson family is busy cleaning up their property as well. Lorie Larson of Yankton, SD said, "A lot of time, when people flood, you have a week to ten days and you can clean up and you can move on with your life and assess the damage and take care of it and this has been...I can't even tell you..."

Doug Larson

So Larson and her family have needed help. Volunteers have rallied around the family. Some young... "I just volunteered to help move sandbags out," said Kyle Kleinschmit of Yankton, SD. ...and others experienced. Jane Hesse lives in Phoenix, Arizona but travels to Yankton to visit family every summer. And while she's here, she always volunteers at least once, but the flood clean up came as a surprise. "I really had no idea how impacted the area was. I saw the Dam and I have a brother living here so they were able to tell me because they had all volunteered filling

sandbags, so it thought 'well, this is a good project, I'll unfill 'em,'" said Hesse. A task that couldn't be done without people like her. Lorie Larson said, "We've been very humbled by the people that have helped.

You can see here, we have over 9,000 sandbags here and it was an effort to get this up and we fought hard." Larson even says, the hard work by volunteers saved her home. Article:

The 2011 Convention to be held November 6-9 at the South Point Casino in Las Vegas is promising to be full of information for the hundreds of KOA franchise owners expected to attend.

Owners Association Care Camps Board Meeting 5:15 pm – 6:15 pm

A Special Lunch Presentation-12:45 pm – 1:45 pm

Owners Association Disaster Relief Board Meeting -6:30 pm – 7:30 pm

Keynote speaker Dr. Kevin Freiberg will speak on "Service from the Inside Out" along with a full array of workshops with guest speakers are sure to arm visitors with plenty of ideas to take back and implement at their respective properties.

Tuesday, November 8, 2011

Owners Association Auction Drop-off-9:00 am - 5:30 pm

KUTE – Kyle Brucker & KampSight Team The Importance & Power of Online Conversation – Toby Hedges Rate Your Stay Surveys & Lodging – COP Solving Your Wi-fi Problems – Expert Panel 2:00 pm – 3:30 pm

Celebrate KOA Breakfast Presidents and Founders Awards-7:45 am – 9:30 am

Chairman’s Fireside Chat Jim Rogers, Chairman & CEO-3:45 pm – 4:30 pm

The Power of Understanding People – Celebrity Style! Part 1 – Dave Mitchell by Avitus Group Kamp Green Today – Leave No Trace & KOA Green Team Optimizing Your Property and Liability Insurance – Lucas Hartford, Evergreen Ins. Making It GREAT – Thank – Ruby Newell-Legner & Jenny McCullough 9:45 am – 11:00 pm

OA Annual Meeting 4:45 pm – 6:15 pm

The Power of Understanding People – Celebrity Style! Part 2 – Dave Mitchell by Avitus Group The Very Important Kamper (VIK) Program – RAC – KOA Lodging Customers and Expectations – Mike Atkinson – Making It GREAT – Thank – Ruby Newell-Legner & Jenny McCullough – 11:15 am – 12:30pm

Lunch with Exhibitors 11:00 am - 1:00 pm

The Convention details followSunday, November 6, 2011 Convention Registration Conference Center Hall Photos 8:00 am – 1:00 pm 2:00 pm – 7:00 pm Owners Association Board Meeting- 7:00 am- 2:00 pm Kamp Green Community Partnership Event-12:00 pm – 4:00 pm First Timers Orientation-5:00 pm - 6:00 pm Evening Welcome Reception -6:00 pm-8:00 pm Monday, November 7, 2011 Convention Registration 7:00 am – 5:00 pm Owners Association Auction Drop-off-9:00 am – 6:00 pm Kid’s Kamp-8:15am-5:00pm

Continental Breakfast KOA-U Class Reunion Seating-8:00 am – 8:30 am Welcome to the 2011 KOA Convention – Pat Hittmeier Share KOA with Friends 8:30 am – 9:45 am Keynote Presentation: Service From the Inside Out Dr. Kevin Freiberg 10:00 am – 11:00 am Service From the Inside Out – Workshop Session - Dr. Kevin Freiberg ADA Compliance – Tim Gilbert & Doug Mulvaney Introducing Market Groups! Michael Stuart & Jef Sutherland Marketing Your Campground on 11:15 am - 12:30 pm Partners, Rising Star and Franchisee of the Year Awards Lunch-12:45 pm – 2:15 pm Market Groups: One Night Stay –– Market Groups: 227 Night Stays – Market Groups: 28+ Night Stays 2:30 pm – 3:45 pm All OA AREA MEETINGS 4:00 pm – 5:00 pm

Kid’s Kamp-8:30am-4:30 pm

KOA EXPO Opening Celebration-6:pm–9:00 pm Wednesday, November 9 Breakfast with Exhibitors 7:30 am - 8:30 am KOA Expo Presentations 8:00 am - 4:00 pm COP Meeting-9:30 am – 12:00 pm

Owners Association New/Old Board Meeting 1:00 pm -2:00 pm Final Night Celebration and OA Care Camps Auction 6:00 pm – 10:00 pm

By Joe Gillespie Every brand is trying to catch the attention of today’s on-the-go consumer. Many are turning to these things called Quick Response (QR) codes or other types of scannable 2D barcodes. For the unfamiliar, and judging by some surveys, that’s most of us, QR codes are those the little blotchy square barcodes popping up on everything from coins to the unmentionables of Olympic volleyball players. These kinds of bar codes come in many flavors, including the black and white QR variety, multicolored Microsoft Tags, and others. One thing these tiny 2D codes are big on is hype, with proponents touting them as the bridge between the offline and online world. But that offline to online bridge is structurally flawed for most and may be keeping many brands from reaching most of their audience effectively. Here are five key reasons why: Not everybody has a smartphone The simple fact is that most mobile phones cannot read a QR code. While smartphones are the fastest growing segment of the mobile handset market,

the Nielsen estimates that 60 percent of cell phones in use today are not smartphones. Surprising, right? You wouldn’t advertise in a language most of your target audience doesn’t speak. Why are QR codes any different? The process can be confusing 2D bar codes are not monolithic. There are multiple types of incompatible codes and many different barcode readers, leaving users to figure out which reader is right for which code. A quick search of “QR Code Reader” in the Android Marketplace or iTunes Store returns hundreds of free and paid apps. It’s a bit much for a general consumer and can quickly turn the whole QR experiment from interesting to frustrating. Why does this magazine ad prompt me to download a reader first before using it, while another just shows a QR code? Which bar code app do I choose? Does this app work for my phone? Will it work with the code I’m trying to scan? It’s a mess. And, most codes don’t reinforce the brand image in anyway, unlike branded URLs or vanity numbers. They lack cross-media functionality

Advertisers want to maximize their marketing spends effectively, and many are willing to experiment. But QR codes have their place. Flashing a QR code on a TV screen for 3-5 seconds at the end of a commercial or using them on highway billboards probably aren’t the best ideas. And of course, they are completely incompatible with a radio promotion. The lack of cross-media functionality is a severe limitation on the QR code’s use as a direct response method across all kinds of ads or promotions. They may be too much trouble for the consumer

benefit. And the QR code is nothing if not a behavior change. Consider that before a user can scan a code she must: 1.Plan ahead and download a QR reader app, hoping that it is the right app for the code she will download. 2.Find a QR code of interest. 3.Check the lighting or disable the camera’s flash to reduce glare which can muck up the scan. 4.Frame the code in the reader’s phone camera lens just right. 5.Hold the phone very still.

Consumers are notoriously unreceptive to learning new, complicated behaviors without an obvious, substantial

6.Scan the image.


Continued 7.Wait while the image uploads (using a portion of her limited data allotment) 8.Finally click the mobile URL or whatever the software sends her to activate the content or get the promotion. For most people, you’ve lost them at the first step because they don’t have a QR reader to begin with, don’t understand how to use it, or simply don’t want to bother. And lest you think it’s just us older folks who aren’t clamoring all over QR codes like today’s techsavvy youth — think again. It seems many of them

don’t get QR codes either. A survey of high school and college students by marketing firm Ypulse found that 64 percent of respondents didn’t know what a QR code was. Of the 36 percent who did, less than one in five had ever bothered to scan one. A bad experience could be prohibitive A poor or failed QR code experience could leave a frustrated user with a negative experience with the brand and the promotion itself. In a recent survey conducted by Lab24, only 13 percent of those polled were able to successfully scan the survey’s QR code that was

provided to them. In other words, nearly 9 of 10 attempts failed. That’s an astounding failure rate for something that’s supposed to let people engage with your brand on the go. QR codes do have their place, such as comparison shopping in Best Buy if someone is so inclined and technically enabled. A recent comScore survey reinforced this point. Print publications and product packaging were the top two sources of scanned codes, with most activity happening in the home or in a store. Scannable barcodes have their uses, but slapping them everywhere without thought for the medium,

message, or the target customer is misguided. Consumers deserve better than this. They deserve simplicity. They deserve value. They deserve respect for the time they spend interacting with a product, a business or a brand. Marketers must heed this call or risk building a wall between themselves and the consumer increasingly wary of the value we can deliver to their mobile phone. We can do better. Joe Gillespie is the President and CEO of Zoove.

A very busy time begins in the garden as the summer and autumn flowers fade. Although much depends upon the weather, the time is approaching quickly when we must put everything in order for the winter. In my part of the country, Halloween, at the end of the month, usually is heralded in with snow and cold temperatures. The whole flower garden should be dug over, but it is most important not to injure the hardy plants that will remain. Where there are a lot of these, it is safer to dig with a fork than a spade. A spade is much more likely to cut roots through if it comes across them. This, of course, presupposes you already

have a flower bed with easily worked soil. Annual plants may all be pulled up and carted away to the compost bin as they cease to flower. Remember that many of our hardy perennial plants die down for the winter. Their leaves and stems wither and die. But we must not conclude that the plant is dead just cause the tops die. The roots are very much alive and in the spring beautiful fresh young growth will peep through the soil. This is just a caution for the newbie gardener. Nature has all sorts of methods to enable her hardy plants to pass the winter safely. Some, like

the hardy perennials, are simply going to sleep, in a manner of speaking. Some, like the bulbous plants - the snowdrops, and winter aconites, and others - are waking up, for these sleep during the hot summer months. Some plants remain fresh and green winter and summer alike. Just as we should have made everything neat and trim for the summer, so during the next few weeks everything should be made neat and tidy for the winter. All dead leaves, stems, etc., should be cleared away, and stakes taken up and stored except where plants still need them. If our gardens were only made and planted in the

spring, our hardy plants will not need dividing. But if they have been around two or three seasons then probably some of them will be better divided. We divide clumps that have grown to a large size because if they throw up too many flowering stems, they will not be well nourished or produce a fine blossom and towards the center the plant will grow poorly. We should remember that it is good for the future welfare of a plant to replant it in a different spot from where it has been. If we do not need all the pieces we can make of a divided plant, we should replant the strong or outer portions. By Sandra Dinkins-Wilson

There is concern about silt this year from the record flooding. The largest concern has to do with the largest of the floods, namely the Mississippi. Millions upon millions of acres were covered, sometimes for weeks, with floodwaters that contained nearly every type of biological and chemical toxins on earth. Overflow sanitation, paint, oil, gasoline and various other ingredients, along with fertilizers and pesticides made for a highly toxic flow of silt into the waterways and eventually into the Gulf of Mexico. Along the way when the floodwaters receded deposits of this same silt were left everywhere. Gone are the days when farmers could simply shrug it off and plow the silt under with no further worry. Gone are the days when everybody else, without any further worry, could simply wash down

what structures might have remained. The whole mess has too many pollutants to ignore. And the everpresent danger of diseasebearing bacteria and carcinogenic material may be mixed in. The danger of mold is also ever-present in the aftermath of any structure that flooded. Check with your local authorities before deciding what to do about the silt. Local authorities may be the County Extension Office, the County Health Office, the County Emergency Management or Homeland Security Office. Establish what exactly are the various toxins in the silt left behind. That, of course, would determine what should and should not be done with the silt. To those who have a silt problem, God bless and keep you as you deal with yet another aftermath of this year’s great floods.

Red Clay State Park will host its Third Annual Pow Wow on Oct. 21-23, featuring traditional Native American dance, food and arts. Activities will begin at 9 a.m. each day. The festival is open to the public. Sponsored by the Friends of Red Clay and the Native American Services of Tennessee, the event will include traditional dancers, storytelling, living history demonstrations and more. In addition to musicians and dancers, the festival will feature craftspeople selling their wares and handicrafts at various vendor booths, along with a number of games and activities for the whole family. While admission to the event is free, there is a $5 parking fee per vehicle or motorcycle on Saturday and Sunday. Friday, Oct. 21, will be a School Day, from 9 a.m.-3 p.m. and designed for all students, teachers and school faculty members. Reservations for schools are recommended. “Red Clay’s 2011 Pow Wow is a great opportunity to educate families and students about Native American history and the key role its played in shaping Tennessee,” said Carol Crabtree, park manager. “The festival is a

way to preserving this heritage for future generations and we have a talented list of artists and performers on hand for this year’s event.” Live performances will be held throughout the threeday event, with Jeff Whaley serving as the master of ceremonies and Jimmy Reedy as the arena director. Special performances this year include the Tlaltlacayolotl Aztec fire dancers and the Poarch Band Creek Stomp Dancers. Grand entry performances are scheduled for Saturday and Sunday, beginning at 1 p.m. All warriors will serve as Honor Guard, and there will be a daily Host Drum, Head Man and Head Lady. Native American arts and crafts will be demonstrated and sold both days. Traditional and festival foods also will be available, along with some old favorites. Park visitors should bring a blanket or chairs, along with sunscreen and protective shades.

Merry Shaydak went to work as usual at the Mexico border on a very chilly March day in 2010. She was a waitress at the Turquoise Valley Golf and RV Park in Naco Phoenix, which sits right on the line a few miles south of Bisbee. Shaydak brought her two dogs to work with her that day, saying later that she was sure they would be warmer in her car than stuck outside at home. That was mistake number one. She parked in the employee lot and got permission from her supervisor to check on the pups once in the morning and again about 1:30 p.m. During the afternoon check, Shaydak decided on the spur of the moment to scale the five-foot chainlink fence that surrounded the lot. Later, she said she'd done so to save time and get back to work

sooner, But Shaydak landed wrong and blew out her right knee so badly that it required surgery. Now for the legal part: Shaydak later filed a worker's comp claim that her employer denied. She appealed, but an administrative law judge sided with the restaurant, concluding that the woman had failed to prove "that her injuries arose out of and in the course of employment." Undeterred, Shaydak asked the Arizona Court of Appeals to consider the case, which it did before issuing its ruling last Thursday, a decisive 3-0 opinion against the dog lover. Judge Margaret Downie wrote that the panel just didn't buy that checking on the dogs was a "personal comfort activity" approved by Shaydak's supervisor, or that the

waitress' "actions in jumping over the fence did not violate any law or company policy." Taking the ill-fated shortcut was "sufficiently unreasonable to remove Shaydak's actions from the course of employment," Judge Downie wrote. In other words, sorry, sweetie, you should have taken the long way around to your car.

Not stopping there, the appellate court concluded that business had been slow at the restaurant and that Shaydak shouldn't have been in any particular rush to get back because other waitresses were covering for her. Life, as they say, can be a bitch. Article: http://blogs.phoenixnewtim

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