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WWW.TOPWINECHINA.COM

19 - 21 M AY 2021 BEIJING C H I N A N AT I O N A L CONVENTION CENTER

FOR TRADE VISITORS ONLY

SHOWCASE YOUR WINES TO CHINESE WINE PROFESSIONALS AGAIN


NEW DATES FOR TOPWINE CHINA 2021: 19 - 21 MAY In light of the COVID-19 pandemic, we as Organisers had to make the difficult decision to cancel TopWine China in 2020. The world faced lockdowns, there were travel restrictions and social distancing became our new reality. Recently indicators raise hopes that a return to something like normal may be on the horizon. When exactly, nobody can tell. What we do know is that organizing trade fairs in China takes time, so we opted for a proactive approach by rescheduling the event, now taking place on 19 – 21 May 2021.

With regard to the uncertain COVID-19 situation at this very moment, we cannot promise it will be business as usual again in 2021. Undoubtedly, it is perfectly justified that experts continue to insist on caution for the coming months. COVID-19 is real and we have to work together to fight the pandemic. This could mean we may have to put in place some restrictions to ensure that TopWine China exhibitors and visitors can connect safely and healthily. Nevertheless we believe that in May 2021 we can certainly present another successful edition of TopWine China again. Of course we keep you updated! The TopWine China Organisational Team

CHINESE MILLENNIAL CONSUMERS RESPONSIBLE FOR CHANGING LANDSCAPE Wealthy young Chinese, having acquired a modicum of savoir faire and a taste for liquid luxury, are becoming prompting the country’s top wine merchants to also become providers of wine education. A senior research analyst recently put it as follows: “They are more aware of what taste they like, more engaged in wine and more tech-savvy. And they are much more likely to buy wine online as compared to the older generation who prefer to purchase wine at traditional shops or through relationships.”

Among affluent Chinese millennials, the appetite for experiential luxury, such as drinking a glass of grand cru wine is on track to outshine the desire to splurge on designer clothes and branded bags. For some young working professionals, enrolling in a wine course is even an investment in their career and a way of mixing with people with money.


19- 21 M AY 2021 BEIJING C H I N A N AT I O N A L CONVENTION CENTER

EVERY CRISIS BRINGS OPPORTUNITIES We all know that wine imports dropped during China’s coronavirus lockdown period, but experts do see signs of recovery on the market as, since Q3 2020, the country is slowly opening up again. Compared to Europe and the US, drinking wine is not yet an essential part of many Chinese consumers’ lives. But the positive news is that since Covid-19, many young people in China have started drinking fine wines at home. Covid-19 definitely caused some changes in consumption patterns. Many Chinese didn’t do social gatherings anymore. Most consumers avoided dining out, which means less wine was consumed. But it seems this is just a temporary thing. Chinese people love social occasions, meaning eventually, as the situation gets better, consumers will start dining out again with friends and family. While the number of weddings and banquets is also on the rise again – both key to wine consumption. As the saying goes, every crisis brings opportunities. Some trade fairs, road shows and wine classes are being organised again. TopWine China 2021 being one of them.


BRINGING SERIOUS BUYERS TOGETHER WITH PROFESSIONAL WINE PRODUCERS The 2019 edition of TopWine China attracted 10.885 visitors from especially Beijing, the North China region, the Northeast China Region and the East China Region seeking network and business opportunities, establishing unique contacts, discovering new wines, finding reliable partners and direct suppliers and developing their wine knowledge by attending workshops and masterclasses.

In 2021, TopWine China will once again be your business platform to get contact with high-calibre wine traders from China, representing:

• Wines, spirits retail trade • Catering, hotel industry • Grocery retail and wholesale trade • Import, export, mail order • Specialist-related associations and institutions • Online retailers

YOU CAN RELY ON AN EXTENSIVE PROMOTION CAMPAIGN !

LET YOUR WINE TASTE IN A LIVE ENVIRONMENT


19-21 MAY, 2021

UNIQUE COMBINATION

STRENGTHEN YOUR BRAND

TopWine China is organized by Industrial Promotions International (I.P.I.) from the Netherlands, in partnership with Beijing Partnerworld Co. The latter also organises successful wine road shows in China.

A live event remains the best way to fulfill a multitude of business functions at once, over a short time period, and cost effectively. A mindful Chinese consumer is willing to buy, but craves value. TopWine China can provide you with the means to realise your specific marketing needs.

The unique strength of TopWine China is that the exhibition will again be co-organized by the China National Enterprises Association for Foreign Trade and Economic Cooperation, a department of the Ministry of Commerce in China, a very influential body within the Chinese Government. Furthermore the event has the support of various Chinese alcohol, wine and hotel related Associations.

• Generate fresh leads and new business • Strengthen your brand and image • Find a reliable agent or distributor • Meet with existing and prospective customers • Let people taste your wines in a live environment • Provide wine education workshops • Conduct face to face conversations with potential customers • Raise your company profile and build your market share • Network with a captive audience

Whether you are looking to meet new buyers or present your new wines, exhibiting at TopWine China 2021 gives you the opportunity to directly engage with your future customers in their own environment.


BOOKING ONLINE IS QUITE EASY: www. topwinechina. com There are two ways to take part as an exhibitor:

SPACE ONLY AND SPACE PLUS WALK ON PACKAGE

FULFIL A MULTITUDE OF BUSINESS FUNCTIONS Whether you are looking to meet new buyers or present your new wines, exhibiting at TopWine China 2021 gives you the opportunity to directly engage with your future customers in their own environment.

SPACE ONLY n 305 / US$ 360 per square meter* Bare floor space is ideal for country pavilions and individual large exhibits. Construction of the stand is your own responsibility.

Space plus Walk On Package Minimum 9m² stand space n 419 / US$ 495 per square meter* Above 9m² stand space n 409 / US$ 484 per square meter* *A  ll rates include glasses, rinsing service, ice-cubes, ice-buckets, spittoons and water.

ALL WALK ON PACKAGES INCLUDE STAND STRUCTURE CONSISTING OF WALLS, CARPET, FASCIA WITH COMPANY AND COUNTRY NAME, LOCKABLE STOREROOM, COUNTER, FURNITURE, ELECTRICALS (SPOTLIGHTS AND 1 POWER SOCKET), AND DAILY STAND CLEANING.


QUALIFIED BUYERS WITH STRONG PURCHASING POWER PROACTIVE MARKETING APPROACH

LARGEST RED WINE MARKET

To ensure a high-level targeted audience to TopWine China, the Organisers will take a proactive marketing approach. Our high impact marketing activities for the visitor pre-registration campaign, include:

China is already the largest red wine market in the world. Perhaps not surprisingly, then, wine marketing in China has been increasingly dynamic in recent years, as wine brands from around the world look for new ways to access this vitally important market.

APPS, MOBILE APPLICATION, SOCIAL MEDIA (WEIBO, LINKEDIN), WECHAT BLASTS, VIDEO PLATFORMS, PERSONAL DIGITAL AND PRINTED INVITATIONS, EMAIL AND SMS BROADCASTS, ONLINE SHOW PREVIEWS, DIGITAL NEWSLETTERS, WEBSITE (ENGLISH AND CHINESE), PERSONAL PHONE CALLS, BANNER AND ADVERTISING CAMPAIGNS.

One major allure of wine for many Chinese consumers is the fact that wine has lower alcohol by volume (ABV) content than the traditional national drink, baijiu. As a result, the perception is that wine is healthier to drink than spirits. The Chinese government is very keen to develop wine culture in China, and as a result, has dedicated significant resources to wine education. Being able to talk knowledgeably about wine is one way to demonstrate social cachet.


BEIJING

WWW.TOPWINECHINA.COM

C H I N A N AT I O N A L CONVENTION CENTER

ITALY Alex Lu Beijing Partnerworld Co. Ltd. Level 3, Yuan Ce Center Huang Shan Mu Dian Road Chaoyang District, Beijing China Tel.: +86 10 855 65 350 Mobile: +86 139 1171 8365 E-mail: alex@topwinechina.cn FRANCE / SPAIN / PORTUGAL / LATIN AMERICA / SOUTH AFRICA Hamilton Pearman or Isabelle Pearman 32 rue du 8 mai 1945 94510 La Queue en Brie France Tel.: +33 1 45 93 08 58 Mob.: +33 6 08 31 05 75 E-mail: hpearman@wanadoo.fr

For countries not being mentioned below or for further information and space bookings, please contact: Gerdi Hondebrink or Marleen Jerusalem B.V. Industrial Promotions International (I.P.I.) P.O. Box 225, 7470 AE Goor The Netherlands Tel.: +31 (0)547 27 15 66 E-mail: gerdi@ipi-bv.nl marleen@ipi-bv.nl

NORTH AMERICA Trevor Pease 3726 East Ember Glow Way Phoenix, AZ 85050 USA Tel.: +1 480 659 0578 E-mail: trevor.pease@khl.com

GERMANY / AUSTRIA / BENELUX / SWITZERLAND Arthur Schavemaker Kenter & Co. B.V. P.O. Box 130 7470 AC Goor The Netherlands Tel.: +31 547 27 50 05 E-mail: arthur@kenter.nl

PRC / SOUTH EAST ASIA Mrs. Tang Tang and Mr. Xu Tian Beijing Partnerworld Co. Ltd. Level 3, Yuan Ce Center Huang Shan Mu Diand Road Chaoyang District, Beijing China Tel.: +86 10 844 67 482 E-mail: lixh@topwinechina.cn

AUSTRALIA / NEW ZEALAND George Zhu and Alex Lu Beijing Partnerworld Co. Ltd. Level 3, Yuan Ce Center Huang Shan Mu Dian Road Chaoyang District, Beijing China Tel.: +86 10 640 66 918 Mobile: +86 139 1050 9868 (China) +61 406 699 408 (Australia) E-mail: zhuxd@topwinechina.cn Tel.: +86 10 855 65 350 Mobile: +86 139 1171 8365 E-mail: alex@topwinechina.cn

GET IN CONTACT WITH US

PRA10/20

19- 21 M AY 2021

Profile for IndustrialPromotionsInt

TopWine China 2021 Brochure  

SHOWCASE YOUR WINES TO CHINESE WINE PROFESSIONALS - TopWine China is organized by B.V. Industrial Promotions International from the Netherl...

TopWine China 2021 Brochure  

SHOWCASE YOUR WINES TO CHINESE WINE PROFESSIONALS - TopWine China is organized by B.V. Industrial Promotions International from the Netherl...

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