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INDUSTRIAL PRODUCT DESIGN BACHELOR OF INDUSTRIAL PRODUCT DESIGN PRODUCT AND USAGE PRODUCT AND ENGINEERING PRODUCT AND SHAPE KORTRIJK

UNIQUE IN FLANDERS

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T H E DES IGN PROCE SS

Each product in our environment – such as appliances, furniture, machines and vehicles once started as an idea of a product designer. To get to new products, one goes through an entire process. The pictures below illustrate the development of BOO; an attractive and decorative garden light for Dreamland ( a Belgian shop

selling toys, multimedia, seasonal articles, etc.). Each design starts with a creative stage, a good idea. Going through different steps, this concept changes from a sketch into a prototype to eventually become a product ready for production. You might soon find BOO in the shops.

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T H E FIVE PIL L A RS OF I ND USTR I AL PROD UC T D ES I GN

Man and usage

You don’t just design a product. You take into account technical possibilities, social trends and needs, design and functionality. This requires both creativity and technical insight from the designer.

An industrial product designer always focuses on the user for his/her designs. Although you approach the development of your product from different angles, the user must always remain the most important actor. Therefore, an IPO (Dutch abbreviation for Industrial Product Design) Bachelor must have an insight into: • man and society • product interaction • fuzzy front end • people-centered design • product psychology

Design and creativity, engineering, man and usage, flexible production and multimedia and presentation: these five pillars are the ingredients of your study program. They determine the specific profile that makes of you an industrial product designer. Depending on your elective learning track, you compose your own mix of basic ingredients. Every industrial product designer creates products. He or she always starts with a concept, which finally is being materialized. The product occupies the center stage at all times. However, depending on your elective learning track, you lay your own accents. Further on in this brochure, it becomes clear which different emphasizes there are between the elective learning tracks. Matthias Vandewalle’

Flexible production

Octave Vandeweghe for Grundig

An industrial product designer is the link between design and production. Through your excellent knowledge of production techniques, processes and organization, you are responsible for the realization of the new product. To that end, you receive a solid basic education in: • production preparation • automation • CAM and CNC • modern production techniques • business management

Hannes Vandermoere

Design and creativity

Engineering

An industrial product designer innovates; he/she creates the products of the future. You determine the appeal of a design and think about the functional, qualitative, refined and original finishing touches of a product. To that end, you learn everything about: • functional design • design methodology • trends and styles • creativity techniques • aesthetics

An industrial product designer often translates an idea of a client into a precise drawing. You suggest the best possible choice of material and you introduce the most appropriate production method. You possess the technical knowhow, knowledge of materials and the expertise to supervise a product, from idea to reality. Therefore, we teach you: • technical drawing and CAD • workshop and prototyping • sustainable product development • knowledge of materials • technology

Oliver Dewolf for gRey

Multimedia and presentation An industrial product designer convincingly communicates his/her ideas. Through sketches and playing with colors and details, you create new products. The computer is your visualization tool. Because, as an industrial product designer, you will also develop the packaging and the manual accompanying the product, this study program also focuses on: • drawing and rendering • presentation and portfolio • 3D visualization • virtual digital design • technical documentation

Thomas Valcke for BMW

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T H R E AD S PREAD OVE R THE P R OJE CTS

The study program industrial product design pays much attention to the practical applicability of the designs. Besides theory, you will attend many lab classes and you will also work on many projects. We teach you a whole range of design skills, which you apply in concrete assignments, often in cooperation with companies. Workshop I

Jelle Vandooren

Olmo Brood for Savic

Daan Ballieu

3D CAD III

Team grey

In the first and second semester, we especially pay attention to design, technique and creativity. During the third and fourth semester, the focus lays on design methodology, prototyping and 3D CAD. In the fifth and sixth semester, we make designs ready for production, we go even more deeper into the specific design sciences and we take aspects pertaining to business economics into account. This thread gives you a visual idea of the projects spread over the three years of this study program.

Tom Debacker

Dries Deproft

Matthias Vandewalle for pininfarina

Jelle Claeys

Innovation Festival 2010

Miguel Valcke for Barco

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I NDU S TRIAL PROD UCT D E SI GN: STUD Y P R OG R AM *

ONE S T U D Y P R O G R A M WI T H P E R SO N A L A C C E N T S

YEAR 1 ORIENTATION

COMMON BASIS AND ELECTIVE LEARNING TACKS

Design and Prototyping 1 Technical Drawing

The study program Industrial Product Design offers three elective learning tracks. After an orientation year, starting from the second year, you choose for ‘Product and Shape , ‘Product and Usage’ or ‘Product and Engineering’. These elective learning tracks determine your personal emphasis within the study program. All learning tracks, however, have a large common basis. Whatever learning track you choose, you always become an industrial product designer with excellent conceptual, technical and design skills; an industrial product designer who develops a product from an original idea up until its materialization.

Shape study 1 Technology 1 Presentation 1 Design and Prototyping 2 3D CAD 1 Shape study 2 Man Presentation 2 YEAR 2 PRODUCT & ENGINEERING

PRODUCT & USAGE

PRODUCT & SHAPE

Design and Prototyping 3 3D CAD 2

People Centred Design

3D CAD 3

3D CAD 3

3D Virtual Design

Elective

Elective

Elective

YEAR 3 PRODUCT & ENGINEERING

PRODUCT & USAGE

PRODUCT & SHAPE

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Internships Company management Design and Prototyping 5

Design and Prototyping 5

Design and Prototyping 5

3D CAD 4

Product and Function 2

Design 2

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Final project Industrialization Design and Prototyping 6

Design and Prototyping 6

Design and Prototyping 6

Elective

Elective

Elective 8

UC T & E NG IN E

PROD

People Centred Design

PRODUCT IPO BASIS 138 ECTS

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Technology 3

* with the reservation of possible changes and approval by the board of the university college. Also take a look at www.howest.be.

Modern Production

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STUDY PROGRAM MODULES

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ELECTIVE

The program is composed of several modules, which are based on the five pillars of the study program. Each module is as important and accounts for 6 ECTS credits. The entire study program comprises 180 ECTS credits. All aspects of integral product design are passed in review in the study program. Each module has its specific content and objectives, but is always in function of designing. By means of theory and workshops, you work out your projects and broaden your knowledge of different themes. From the first semester on, you are constantly engaged in ‘Design and Prototyping’. You work out large design projects, be it individual or in team. Your goal is materialization; realizing completely finished designs.

42 ECTS

Design and Prototyping 4

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Design 1

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Visualization

Product and function 1

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Visualization

Technical dimensioning

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Technology 2

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depth knowledge. There is no ideal preparatory program in secondary education to go on to Industrial Product Design, which leads to an extremely heterogeneous intake of students. Therefore, the first year is considered to be an orientation year – although the speed is immediately present at the start. In the first year, you lay the foundation of designing, technical drawing, design, technology and presentation.

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The elective learning tracks are fine-tuned to the expectations of the industry and to your interests. Besides the common basic modules (138 ECTS credits), the study program offers specific modules (42 ECTS credits) per elective learning track to specialize yourself and to gain more in-

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Within each elective learning track, you choose some elective modules, which fit your track. The following list comprises the modules from which you can choose: International projects, Advanced 3D CAD, Advanced materials, Mold design, Packaging, Lighting, Portfolio, Interior and furniture or preparatory mathematics for those who want to continue studying.


EL ECTIVE LEA RN ING TR ACK PROD UCT A ND S HAP E

Having an eye for detail, you run through the integral design process of a product. You work out your ideas, up until and including the materialization. As an industrial designer, you concentrate more on the design aspects and the conceptual context of products. The track ‘Product and Shape’ mainly focuses on consumer goods and pure product design. This track comprises less technology modules

Mass III, JanWillem Vanmaele

Tri, Isabelle Schouttetens, Quinze&Milan

and as such it allows a more ‘people-centered design’ and to focus more on design, visualization and styling. You learn to truly look at people and products, you know everything about trends and you develop your own vision on design.

EL EC T I V E LE A R N I N G T R A C K P R O D U C T A N D U SA G E

Focusing attention to the user, you go through the integral design process of a product. You always put the user at center stage, and in this way, you know everything about the “why” of your materialized concepts that are ready for production. This track focuses more on the ‘fuzzy front end’, the user and the function of new products and it also goes deeper into the design methodology. This track mainly focuses on industrial and consumer goods, but also on process, innovation and creativity. “Product and Usage” comprises less technology modules and as such, it leaves

more room for ‘Product and Function’ and design methodology. You analyze the need of the user and you emphasize your conceptual and strategic skills.

Jan Geloen, Velleman

Fold, elevenfeet, Joli

Vibera, Jasper Aelvoet, Imec

Ben in bad, Ben Steensels, Lens Ass°

Ark, Jiri Vermeulen, Arcelik

Cardioguard, Matthias Willockx, Pili Pili

11 Tea Amo,Thomas Debosschere, DesignUM

Home phone, Octave Vandeweghe, Grundig


EL ECTIVE LEA RN ING TR ACK PROD UCT A ND ENG I NEER I NG

Everything can be made! You go through the integral design process and you concentrate on production and materialization. This track concentrates more on technical details, engineering, materials and production of products. “Product and Engineering� mainly focuses on technical designs, designing industrial goods and purely engineering consumer goods. It comprises less design modules and as such, it allows more room for technical and mechanical

Can, Thomas Deschrijver, Brita

Stroke, Arne De Vos, LVD

designs and to concentrate more on the field of materials and production. You also further examine modern production technology and engineering. You emphasize your technical skills. You are the link between the design table and production.

Bikelift, Jonas Commer, Thule

USA Sammy, Michiel Vermeersch, Cerdi

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AWA RDS

EACH YEAR, OUR STUDENTS TAKE PART IN NUMEROUS (INTER)NATIONAL COMPETITIONS, BOTH ON THEIR OWN INITIATIVE AND IN THE FRAME OF CLASS ASSIGNMENTS, IN WHICH WAY THEY BUILD THEIR PORTFOLIO. THESE PARTICIPATIONS ARE NOT UNSUCCESSFUL.

Design Management Europe award

Most enterprising university college

Both in 2008 with the project “Intensive Program” and in 2009 with “MyMachine” and in 2010 with the “Design for (every)one”, Howest received international recognition thanks to

Again, Howest received recognition at the Unizo prijs ondernemingszin 2009 as most enterprising university college. With the projects myMachine (students 2nd year IPO) and the launch

the Design Management Europe award. This award rewards organizations that successfully apply design as solution for strategic challenges. Never before did a (Flemish) University College obtain this international title. From now on,

of the design agency elevenfeet.be, a project of five 3rd year IPO students, Howest swiped both the first and second prize in this competition.

Howest too can call itself Design ambassador of Design Vlaanderen.

Xander Vanwynsberghe (3rd year IPO) won the INNOVATION AWARD 2009 in the category ‘Product design’ with his innovative and ecological hencoop COOOP for Savic. With this project, he also was among the winners of the OVAM Ecodesign competition (2009). Yannick Roobroeck (3rd year IPO) obtained the BALTHAZAR 2008 for best Belgian piece of furniture at the furniture fair of Brussels with his MW interior line for the company Juventa.

Ben Steensels (3rd year IPO) won the INNOVATION AWARD 2008 in the category ‘Product design’ with his final project ‘Ben in bath!’, a new bath concept from Architect’s firm Lens Associates for Lambrechts Sanitair. This bath went into production and was displayed at the renowned Salone di mobile and at Interieur 10.

Yannick Roobroeck (3rd year IPO) obtained the BALTHAZAR 2008 for best Belgian piece of furniture at the furniture fair of Brussels with his MW interior line for the company Juventa.

Matthias Desmedt (3rd year IPO) obtained the PORTFOLIO AWARD 2009 of Optimo for his final project Limonluk; a super modern lime squeezer for DesignUM Istanbul.

Team iNORM scored with ‘pomme’ (apple in French), the cool feeding and breeding station for birds, in the competition best SMALL BUSINESS PROJECT 2009 category ‘best design’.

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S T U D YIN G AT HOWE ST

AS S S EST S O F T H E C A MP U S: K O RT R I J K

QUALITY FIRST

GHENT IN WEST FLANDERS

Howest is a strongly growing university college with campuses in Kortrijk and Bruges. Our campuses are easily accessible by public transport. They are situated nearby the city and therefore, you are part of real life. The bachelor and master programs are of a high standard. Annual polls show that there is a high level of student contentment. Also with employers, Howest has a strong reputation, judging by the fact that Howest - for the seventh time already - has been awarded for being the most enterprising university college. The study programs with interesting internships are entirely aimed at the practice and lead to excellent jobs.

Howest is part of Ghent University Association, which guarantees a certain appeal, both at home and abroad. This also ensures that, after your study program, you can go on to other bachelor and master programs within the Association. We are there for you to guide you in your learning track.

STUDYING IN A PLEASANT ENVIRONMENT In West Flanders, people don’t just work; it is also a pleasant region to live in and Howest too exudes that atmosphere. You study at bustling and attractive campuses and - as a student - you occupy center position. You are in close contact with your lecturers and you receive personal guidance. At Howest, you feel at home.

JOIN THE (STUDENTEN)CLUB Also many student clubs are active on campus. The largest - and at the same time the umbrella club - is Centaura, that runs the campus café ’t Bunkerke. Furthermore, there also are smaller clubs per study program or for alumni: Moeder EM for students and Electromechanics, Ecliptica for the Electronics students, MCT Community for students Multimedia and Communication Technology , DAE beer for the Digital Arts and Entertainment students and Leonardo for the rather culturally conscious and international students.

FUTURE-ORIENTED

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Future is made with the most modern techniques and technology. In each study program, these are at your disposal. Furthermore, each campus has a professional multimedia center with a vast collection of books, reference works, journals, CD-ROMs, DVDs and other digital files. You can consult all this on site or check them out for free. Study programs too evolve in time. Moreover, this study program adopts an innovating attitude. Through a digital learning platform for instance, students and lecturers exchange among others - courses. At Howest, you can no longer study without using a laptop. Therefore, we provided wireless access all over our cam-

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BITS, BYTES, BOOKS AND BUNS As a Howest student, you have access to our modern computer infrastructure. Via the laptop project, wireless internet, the electronic study platform Leho and numerous other ICT facilities, you have everything you need for school and self-study assignments, group work, research, etc. Each Howest student also receives a personal e-mail address. You order your courses online to later collect them at the course service Cursoa in the main building. At the BEEP, you can study in peace, meet up with your project group and work on your selfstudy assignments. You have access to online journals and e-books. You can also consult a number of digital sources at home via a VPN connection with the Howest network. You can consult the catalogue of all Howest multimedia centers at http://bib.howest.be. As a Howest student, you can consult books and journals at all Howest multimedia centers or you can check them out for free. For more information: gkg. bibliotheek@howest.be Each class day, campus restaurant ’t Obee serves breakfast, hot and cold meals of the day, soup and sandwiches (also for vegetarians).

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The green campus in the Graaf Karel de Goedelaan is situated at a ten minutes’ walk from the station and the city center. Right across the Magdalenapark - ideal for a lunch in fresh air – you can find the main building where most students attend classes.

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A CAMPUS IN THE CITY AND AT THE SAME TIME SURROUNDED BY GREEN

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KORTRIJK, WHERE STUDENTS ARE WELCOME The last few years, Kortrijk invested a lot to turn the city into a real student city. The number of students in higher education increases each

puses. For more information, visit www.howest. be/laptops. 16

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year; currently there are about 8,000. The student provisions of the two university colleges and the university campus have – together with the city – drawn up a policy in which the students are at the center. The kick-off of each academic year is given during the (free) Student Welcome Concert at the Schouwburgplein (square in Kortrijk). Besides a varied offer of shops (cheap supermarkets, snack bars, fries shops, restaurants, book shops, second hand clothes, accessories for the student apartment, etc.) and cafés, also local museums, youth centers, concert and movie theaters (De Kreun, Budascoop…) monthly offer you an extensive cultural calendar. All sorts of cafés are found at various locations in town (among others in the Burgemeester Reynaertstraat – a.k.a. ’t Stratje, or the cosy Vlas¬markt (another square in Kortrijk) and in the vicinity of the movie theater Budascoop). Sports freaks completely come into their own in the numerous city’s sports centers, swimming pools and fitness centers.

THE TRAIN BRINGS YOU WHEREVER YOU WANT, THE BUS IS FOR FREE You can easily explore the city center on foot, and those who come by bike, also take advantage of the offer on the outskirts of town and in the surrounding municipalities. Students also enjoy free bus transportation in Kortrijk (in cooperation with our university college). From Kortrijk, many trains go to the most important cities in West Flanders, but also Ghent, Antwerp and Brussels are within easy reach. And did you know that Lille (France) is only at a mere 25 km of Kortrijk? An excellent overview of everything Kortrijk has to offer you, can be found on www.kortrijk.be and www.kortrijkstudentenstad.be.


COORDINATOR INTERNATIONAL RELATIONS Sofie De Grave sofie.de.grave@howest.be

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Industrial Product Design