INSIGHTS
MARKETING 201: FROM CHAOS TO ORDER TO HIGHER SALES BY ASHISH MALIK
Too often, entrepreneurs channel their passion into their business, with a resulting marketing plan that is at best chaotic, and often inefficient or costly.
Too often, entrepreneurs channel their passion into their business, with a resulting marketing plan that is at best chaotic, and often inefficient or costly. Strategic marketers know that marketing is not only about shortening the sales process but it also includes delivering on promises and exceeding your customers’ expectations to generate recurring business (and referrals). Finally, it means adding process and automation.
is on top of their minds or you lose the opportunity. Ask yourself how you can follow-up with your prospects to have them prefer your product or service, and then test-drive it so that they feel confident that your solution works. 4. CONVERT SALES:
The following seven steps framework can help move you and your company from an opportunistic marketer, to a strategic one:
If you are doing a great job of educating and building trust with your prospects, there is a very high probability that you’ll be able to earn their business, whenever they are ready for your services or products.
1. AWARENESS:
5. DELIVER & WOW:
How do you make the prospects aware of your products and services, or in some cases, aware of their own needs? There are numerous ways to achieve this: social networking, paid advertising both offline and online etc. 2. Capture leads: Your brand may touch hundreds of prospects everyday but to get the biggest bang for your buck, you need to have a process to understand who they are and capture them as leads; an effective way is to leverage a system called Customer Relationship Management (CRM). 3. ED UCAT E & BUILD T RUST:
“People buy when they’re ready to buy, not when you’re ready to sell.” However, it is important that when they decide to buy, it is you that
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The most neglected part of Marketing is the actual delivery. No amount of money can replace a great customer experience. You can upsell and generate referrals only when you exceed expectations and WOW your customers. 6. UP SELL/REP EAT SALES:
Most businesses spend so much time thinking about getting new customers in the door, they miss the goldmine of their existing and past customers. Systematizing and automating the follow-up with past clients is the only way to efficiently tap into this market. 7. GENERAT E REFERRALS:
A happy customer who is totally sold into your business ecosystem will always be your most
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