Page 1

Dr Edward de Bono’s


creative | efficient | valuable

End habits that are no longer necessary Stop duplication of tasks Challenge every aspect of business to perform at a higher level in all areas

+44 (0)20 8334 7140


Dr Edward de Bono’s

Simplicity™ There are few things more annoying and frustrating in work than dealing with a piece of complex machinery or a cumbersome process which does not do what you need to do. From complexity comes stress, anxiety and frustration – even rage - followed by apathy and exit. Whatever the reason, there is a natural tendency for operations and systems to increase in complexity over time. If we had to design existing systems from scratch to deal with existing needs and values, the newly designed systems would always be simpler. Adding anything to an existing system tends to make that system more complex.

“Thoroughly enjoyable. The trainer I had was excellent and provided real life examples. Thank you.”

Government Office

“A good day, pitched right for the group that had very little prior knowledge. I feel certain we can build on this.” Police Constabulary

“A well paced, measured and clear training experience, with lots of useful knowledge.”

Simplicity™ tackles issues like this head on, and allows you to ‘use the minimum to deliver value’. Created by Dr. Edward de Bono, this workshop is perfect for companies looking to uncomplicate their business processes and thus, their lives. If your organisation needs to streamline products and processes to become effective, efficient and user-friendly, Simplicity™ will help you accomplish these goals.

Parliamentary Body

“The programme was very good and a real eye opener. It allowed me to think about things both work related and personal to me.” International Bank

Workshop Benefits: With de Bono's Simplicity™, you will save time, energy and needless stress - amongst your customers, vendors, and employees. From this, you can also expect: Increased return on investment

1 2

Increased employee satisfaction


Customer satisfaction


Increased innovation

+44 (0)20 8334 7140

Who Should Attend: The workshop is designed for all business people wishing to streamline products and processes to improve effectiveness, efficiencies and usability. Delegates will learn how to get rid of habits and stop duplication. It is particularly beneficial to the following groups: Technical and non-technical managers Those who value simplicity Those who make an effort to see simplicity

Dr Edward de Bono’s

Simplicity™ Simplicity™ Workshop Content: Simplicity™ is an instructor-led training event with on-going follow-up plans. You will learn how to activate creative techniques like ‘shedding', ‘reframing', ‘bulk-and-exceptions', and ‘historical review' to shift group thinking to a ‘challenge' mode. Moving from complex to simple is the name of the game. By applying the techniques from Simplicity™, you will add value to your organistation. Simplicity is not merely about cost cutting, but as much about adding value by reducing complexity. Key areas within the Simplicity™ process include: 1. Targeting an area What is our focus 2. Defining the objectives What are we trying to achieve What is the value of the package What is the concept 3. Applying processes Removal Replacement Restructuring Taking a very broad or narrow view

4. Assessing the changes Will our ideas work Do they make things simpler Do they deliver all the values Will the changes be accepted 5. Implementation Who?, what?, how?, where?, by when? Building your Simplicity™ team

Workshop Objectives: Unfortunately Simplicity™ does not just happen. In fact, the opposite happens. Things do not become simpler but become more complicated over time. This means that a serious, determined effort must be made to achieve simplicity. Attitudes, frameworks and specific thinking techniques all contribute to the design of simplicity. General, well-meaning intention to make things simpler is never enough. There is hard work to be done. That is what this workshop is about. At the completion of the workshop, participants will be able to apply the Simplicity™ tools in their organisation. Time will be saved, energy minimised and stress reduced - ‘use the minimum to deliver value'. The workshop will also teach you how to avoid the dangers of changing a process, or re-designing a new process. Associated dangers might include: Disruption and distractions that interfere with the smooth running of the existing operations Confusion The need for resource and time allocation Simplicity™ does not teach ‘crazytivity' - also known as ‘change for changes sake'. With Simplicity™, the key question remains - ‘is this really simpler' or, ‘does it just appear to be simpler'?

+44 (0)20 8334 7140

Dr Edward de Bono’s

Simplicity™ Training Options: Train You Public workshops are the best method for training individuals and are delivered in different cities throughout the year, allowing individuals and small groups to attend an event with other companies present.

£595+VAT er Delegate

gro r up discounts available

per 1 day a event

Book Online:

Train Your Team In-house workshops are the ideal opportunity to train teams and whole departments within your organisation. Providing clarity of training focus and excellent team building opportunities, it also reduces downtime, travel and environmental impact as we train at your premises, in the UK or internationally. Call Us to Book:

£230+VAT per Delegate

based on 15 delegat a es

per 1 day a event

+44 (0)20 8334 7140

creativity ideas thinking

Contact Us: +44 (0)20 8334 7140

INDIGO - Edward de Bono's Simplicity  

Simplicity is the latest workshop created by Dr. Edward de Bono for companies looking to uncomplicate their business processes and thus, the...

INDIGO - Edward de Bono's Simplicity  

Simplicity is the latest workshop created by Dr. Edward de Bono for companies looking to uncomplicate their business processes and thus, the...