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I NDIEU Hippie Health:

FITNESS

FAVORITES

SayReal Reggae Revolution


READ and LISTEN discover the music that inspired this issue

2 NOV 2016

INDIEU.COM


I NDIEU

credits

CREATIVE

BRIANNA BRYAN magazine director NATALIE EDELL ceo & creative director ALYSSA PASETTA graphic designer BRIANNA APPEL graphic designer CONTENT CURATION

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NATALIE EDELL content writer BRIANNA BRYAN content writer

02 Read & Listen 01 BRETT SHANKER 04 What is IndieU? 03 top 10 indie 17 albums

06 IndieU as a Culture EMILY FOSTER05 08 Contributors 07 top 10 indie albums

09 Hippie Health

SHANNA BECK10 13 Join the Team 12 top 10 indie albums 14 Meet Abby the Nomad 13

KAY LEWIS 16 Introducing: Modern Me 15 top 10 indie albums 16 17 Introducing: Ny Odus JEFFREY EDELL 18 Introducing: Nicole Campbell 17 chairman & co-Founder 19 Introducing: The Ladyfingers 18

ARTIST FEATURES

21 Reggae Revolution - Say Real 19

SAY REAL 28 Top 10 Indie Albums of 2016 25 cover artist & featured interview

DANA GETZ Feature Interview & Top 10 Indie18 Albums

MODERNME feature artist

GAIA BOMFIM hippie health cont.

feature artist

REED HALLUMS featured artists ALLISON CARUSO top 10 indie albums MATHEW WEISMAN top 10 indie albums MAX LEY top 10 indie albums 3 NOV 2016

TABLE OF CONTENTS

LEIANNA TANEDO top 10 indie albums

09 NY ODUS

30 Meet Our Campus Reps 27

32 How to Tap Into the College 29

Music Market

NICOLE CAMPBELL feature artist THE LADYFINGERS feature artist ABHI THE NOMAD feature artist EDITOR

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DANA GETZ head editor

15 INDIEU.COM INDIEU.COM


WHAT IS INDIEU?

"MUSIC IS THE THREAD THAT TIES TOGETHER COLLEGE LIFE, THE SOUL OF THE UNFAMILIAR COMMUNITY IT CENTERS."

4 NOV 2016

INDIEU.COM


I NDIEU

credits

CREATIVE

BRIANNA BRYAN magazine director NATALIE EDELL ceo & creative director JEFFREY EDELL chairman & co-founder

BRETT SHANKER top 10 indie albums EMILY FOSTER top 10 indie albums SHANNA BECK top 10 indie albums

ALYSSA PASETTA graphic designer

KAY LEWIS top 10 indie albums

BRIANNA APPEL graphic designer

MAX LEY top 10 indie albums

CONTENT CURATION

NATALIE EDELL content writer

ARTIST FEATURES

SAY REAL cover artist & featured interview

BRIANNA BRYAN content writer

MODERNME feature artist

DANA GETZ feature interview & top 10 indie albums

NY ODUS feature artist

GAIA BOMFIM hippie health cont. REED HALLUMS featured artists ALLISON CARUSO top 10 indie albums MATHEW WEISMAN top 10 indie albums 5 NOV 2016

LEIANNA TANEDO top 10 indie albums

NICOLE CAMPBELL feature artist THE LADYFINGERS feature artist ABHI THE NOMAD feature artist EDITOR

DANA GETZ editorial director INDIEU.COM


NATALIE'S NOTE

EVERY COMPANY HAS A STORY.

C 6 NOV 2016

INDIEU.COM


1. NATALIE EDELL CEO of INDIEU @NATALIEEDELL

At 17 years old, I stood in line at a concert in Hollywood and successfully followed through on a ‘dare’ to find the manager of the performing artist to convince him to have his artist perform at my 18th birthday party. Three years later, I have worked at a Grammy Award winning music management company, managed multiple musicians, signed an artist to Interscope / Geffen Records, worked at Virgin Records, started this company, and the music manager I met that fateful night is now a partner of IndieU. IndieU was created from my life’s passion to help musicians grow and sustain a strong localized fan base in order to take their careers to the next level independently.

2. BRIANNA BRYAN Exec. Marketing Dir. @BRIANNABRYANMUSIC

With a family almost entirely involved in music and performance, it was inevitable for me to become a singer and performer myself. I've been blessed with the opportunity to share my voice in performances as small as school assemblies to competitions in New York on Broadway. I'm thrilled to continue sharing my passion with the world as I prepare to release more original music- in addition to my debut single that was released this year on iTunes, Spotify, and more, called "Stars Inside Your Eyes." As an independent artist, I'm so grateful to be a part of the IndieU Music Community.

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3. DANA GETZ Editorial Director @DANAGETZ

I’ve been in love with music for as long as I can remember. When I was in first grade, my mother would blast the Beatles on our home stereo, grab me by the hands, and dance wildly around our living room, the jaunty harmonica of “Love Me Do” ringing out as we swirled and swayed across the carpet. Many years later, I forged a career in music journalism, having worked for publications like Entertainment Weekly, New York Magazine, and Alternative Press. I came across IndieU in college, growing instantly enamored with its independent mission and endless discovery, and I’ve served as its Editor-in-Chief for over three years.

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4. GAIA BOMFIM Media Manager @GAIABOM

Music has always been a passion of mine as I’ve incorporated it throughout my life. I played the violin for ten years and had the opportunity to travel to various cities in the U.S. to perform live in an orchestra. I have also danced all my life which has taught me the beauty of the relationship of movement and beat. In my free time, I love to discover “unknown” music which led me to the independent artist movement and IndieU. As a business major, my mind is always set on the next big thing and one day hope to become an entrepreneur myself. IndieU is changing the ways of the music industry and I am so excited to be a part of its future success.

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5. ALYSSA PASETTA Graphic Designer @ALYSSAPASETTA

Growing up I was taught all about art and music, so after I graduated high school I knew I wanted to do something that involved art. Shortly after starting college, I took part in a 24-hour event that allowed me to work with nonprofit organizations where I got to help them rebrand their company. This experience taught me that I love being able to create a design for someone in order to help them take a vision in their head and put it out there in the world for everyone to see.

6. SHANNA STRONG Head Writer @SHANNAVSTRONG

Wishing to be a singer at the age of ten, music has always been close to my heart, recording original songs I wrote with my sister and performing them as a duo at a young age. Now years later, I've transitioned to being an actor, working on Disney Channel, MTV and other networks. But, I’ve still held onto my love of music, especially with how it can reinvent my work. How a TV show or film is scored can greatly affect the project and seeing my work unfold with that addition always elevates my experience of it. Alongside my entertainment passions I love creative writing, specifically short stories, so IndieU has allowed me to broaden my artistic horizon in an exciting way I’ve never experienced.

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7. BRIANNA APPEL Graphic Designer @BRIANNAAPPEL

Dressed up in my pink cheetah outfit, I waited backstage to perform my dance to Christina Aguilera's hit song, "Come On Over". Those nervous butterflies that most performs get finally hit my tummy, and I thought to myself "What if I mess up?". Once I heard my name from the loudspeaker announcing I was on stage next I walked towards the curtain, took a deep breath and I gave the dance my all. In the midst of it, I did end up forgetting some moves but I acquired a skill that day that I have been using ever since– improvizing. I did not freeze in the middle of my performance because I forgot my next step, I let the music guide me through my forgetfulness instead. Since then, music has been an inspirational path for me whenever I feel lost or do not know what to do next. I may not know where my future path is taking me, but I'm excited that IndieU is generously shedding light on this path.

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9 NOV 2016

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hippie HEALTH

FITNESS FAVORITES

10 NOV 2016


itting the gym has an obvious link to physical fitness, but working out can be just the right medicine for mental health, too. Studies have shown that exercise has a profoundly positive impact on depression, anxiety, ADHD, and more, plus it relieves stress, improves memory, helps you sleep better, and boosts overall mood—all essentials for surviving the whirlwind we call college. But between academics, extracurriculars, social events, part-time jobs, and planning for the future, finding time for the gym can feel more daunting than freeing. When you’re overwhelmed with work, fitness classes can be a quick and easy fix. Here, we’ve rounded up five options that are healthy, fun, and clock in under an hour.

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YOGA Perhaps the oldest exercise in the book, yoga is an ancient Middle Eastern practice that dates back over 5,000 years. Within the 21st century it’s bloomed into a trendy enterprise, likely because its benefits hit across the board: Its elaborate, elongated poses are great for building strength, while the deep breathing and zen nature of meditation are great for focus, calm, and balance. With over 100 different forms, there’s ample room to find your niche, whether you’re looking for high-intensity hot yoga or the ultra relaxing Yin. Another bonus? Once you’ve found the moves that work for you, you can practice anywhere and anytime.

PILATES Though similar to yoga, pilates concentrates on your core. It was developed during the 20th century by Joseph Pilates, an athlete who designed it as a form of rehabilitation and strengthening. The major difference is that yoga sticks to mat work, while pilates often involves exercise machines. The majority of the classes are centered around abdominal movements and aim to make your body stronger inside and out.

ORANGETHEORY For those looking to sweat hard and burn fast, Orangetheory could be the perfect fit. The six-year-old franchise has over 300 studios in the U.S and tags itself as an interval training center. Experienced instructors lead heart-rate monitored cardio and targeted strength sessions, pushing your metabolism into overdrive for big bursts of energy. Its high-speed method has max results: participants can burn 500 to 1,000 calories in a one-hour session. Yep, you read that right.

BARRE This ballet-staple- turned-everyday- workout has blossomed into a full-on craze. Wielding the ballet barre as a touchstone, it uses small, isometric movements to burn fat, sculpt muscles, and create long, lean physiques. No dance experience required.

INDOOR CYCLING Are you a fan of biking but not the outdoors? Then indoor cycling should be your schtick. It features endurance, interval, and high intensity training, but its low impact design is great for anyone looking for a good workout with minimal wear and tear.

12 NOV 2016

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BECOME AN OFFICIA

CAMPUS REP

13 NOV 2016

Represent the music community on your campus Apply Here! INDIEU.COM


I’ve traveled man placed their food All this just to le I’m nothin’ ever, nothi – “Underdog” ft

14 NOV 2016


ny foreign states, d upon my plate. earn one truth. in’ ever without you. t. Copper King

INDIEU.COM


Touch

16 NOV 2016


F E AT U R E D A R T I S T S


18 NOV 2016


F E AT U R E D A R T I S T S


20 NOV 2016

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21 NOV 2016

INDIEU.COM


ayReal’s music has never felt more relevant. The California reggae troop dub themselves revolutionaries, aiming to spread love, speak truth, and ignite change. Their debut record, April’s Unarmed and Ready, is a poignant call to arms, pleading for peace and community amidst rise-up chants and soul-soothing acoustics. Now, in the wake of America’s most divisive election in recent memory, their messages have never rung clearer. As they head into the studio to craft their second album, IndieU caught up with frontwoman Naia Kete, discussing where their heads are, their “badass” new sound, and the backlash that trailed their most contentious track, “Frederick’s Song (Freedom).”


NAIA KETE

born 1989, Northampton MA. Visionary, source, conduit, beauty, leader. Naia is a talent unrivaled; flowing effortlessly and naturally in a state of creative inspiration that even the most accomplished artists would covet. Learning music from the womb, Naia arrived in this world with the gift of singing and songwriting. First performing as a young girl with her brother Imani in their first group Children of the Most High, Naia has since grown into a multi-instrumentalist playing guitar, keys, bass and African Djun-Djun drums. Her leadership is the fuel that drives SayReal and inspires each member to continue a life dedicated to the pursuit of music and revolution.

IMANI ELIJAH

born 1991, Northampton MA. When asked about his first instrument, Imani answers without hesitation: “pots and pans”. Moving on very quickly to the djembe as a young boy, he was blessed by an African master djembe player at the age of 2. The elder said he possessed the spirit of a master. Imani is a multi-talented drummer, singer, songwriter, guitar player, bassist and keyboardist epitomizing a dedicated musician and leader in the band. Brother to band member Naia, the bond they share shapes the sound of SayReal, gluing the group together with the seal of family and love.

LEE JOHN

born 1985, Woodland CA. Born to a bass playing mother and guitar playing father, Lee came into this world a drummer. Getting his first drum set for his 2nd birthday, the little drummer boy has since evolved into a multi-talented and passionate musician and producer. Within the band, Lee feels at home on the bass, drums, background vocals and lyric writing. His supportive nature and expanded view of the music help to channel and direct SayReal’s abundance of raw energy and creativity.

23 NOV 2016

INDIEU.COM


You put out your debut record, Unarmed and Ready, in April. Can you speak a little about what went into that project? What do you think it said about who you are as a group? What was really cool about this project for us was that each song was really intentional. We didn’t just write songs to write songs. For each piece we really thought about the message, the meaning, the instrumentation, how we would pull it off live verus the recorded version. This record is really a representation of who we are: our diverse cultural backgrounds and taste in music, as well as our commitment to make sure the music we put out has real substance. We believe music is a vehicle for change and for revolution. Unarmed and Ready is an example of that.

You often reference political, social, and economic upheaval, which rings particularly powerfully in the wake of this year’s presidential campaign. How has the election impacted your songwriting process and outlook? We’re actually right in the middle of working on our next project now and it’s definitely brought up a lot. There’s a lot to think about and a lot to be shared. It’s been a very emotional time. But the feelings brought up in this election are not new. This country has been dealing with racism, classism, sexism, and more 24 NOV 2016

for generations. Maybe the light on all these issues shines a little brighter now which, in our eyes, means it’s more important than ever to be committed to spreading a message of love, a message of truth, and a message of unity. That’s what we have always done and we intend to keep fighting.

You experienced some backlash of your own with “Frederick’s Song (Freedom),” which is an ode to civil rights pioneer Frederick Douglass. Can you tell me about that? So, this is a difficult question to answer. We wrote a song about Frederick Douglass because he was a fierce freedom fighter, and we believe that the ideals that he spoke about and fought for during his lifetime are just as important today as they ever were. We particularly wanted our generation to be reminded of, and for many, learn for the first time, who Frederick was and what he was about. That being said, while each one of us has mixed heritage—black, Italian, Native American—we are all light-skinned. It was clear after releasing the music video on Afro Punk that many people from the African American community felt that because of our light skin, it just wasn’t our place to talk about. To be honest, it opened our eyes. While we are mixed, being light-skinned is simply a different experience than being black. There are certain things that we can come to understand and have compassion for in relation to the black INDIEU.COM


experience, but we can never fully get. That piece is sacred and needs to be honored. So are we going to stop singing about freedom or spreading the words of Frederick Douglass? Of course not. But we can do it in a way that let’s our black brothers and sisters know, “I see you, and we’re not going to take anything from you. That’s happened enough and we’re on your side.”

What have you been listening to while making it?

What did you take away from the experience?

Do you already have a clear direction mapped out for the record?

More understanding, more compassion, more of an open mind, and healing. The healing is still going on.

And now you’re working on your second album. What’s been on your mind while writing new material? The election, hypocrisy, community. We are so much stronger together than we are apart. From the writing and recording process to the show and everything in between, we always try and make every person involved feel a part of a community. Revolution doesn’t happen with one person. It happens with a movement. We gotta stick together.

For the songs you have in the works thus far, how do they differ from or build upon Unarmed and Ready? Since writing Unarmed and Ready, our sound has developed so much through our live shows. It’s gotten bigger, edgier, more badass. We’re excited about continuing to explore that direction, while not losing the emotional pull that happens in some of our more vulnerable songs, like “From Far Away.”

So much! Anything Damian, Stephen, or Bob Marley is always a go-to. In pop music, our favorites are Drake, J Cole, Twenty One Pilots, and Alessia Cara. We also recently discovered this band Nothing But Thieves who are from just north of London. They’re dope!

The direction is clear, but things change. We’re going to really take our time with this project and continue to allow our live shows to inform the recording process.

Is there anything you learned while making Unarmed and Ready that you’re actively applying this time around? It’s important in the writing process to really identify where each person’s strengths are so that everyone is able to really shine. We can all play multiple instruments, we can all write, and we can all hear melodies. That being said, I often focus more on lyrics, Imani often focuses more on groove, and Lee’s specialty is in production. This really gives us a lot of flexibility. Speaking of flexibility, we’ve learned to be more flexible with one another. We don’t put our music in a box, so why do that to each other? The more open we can be when it comes to trying new things, the more inspiring the writing room becomes. It’s been a lot of fun to explore.


SAY R EA L M U S I C . C O M

26 NOV 2016

INDIEU.COM


NDIEU IBEST 2016 credits

CREATIVE

BRIANNA BRYAN magazine director

LEIANNA TANEDO top 10 indie albums

INDIE ALBUMS NATALIE EDELL ceo & creative director ALYSSA PASETTA graphic designer BRIANNA APPEL graphic designer CONTENT CURATION

NATALIE EDELL content writer BRIANNA BRYAN content writer DANA GETZ Feature Interview & Top 10 Indie Albums GAIA BOMFIM hippie health cont. REED HALLUMS featured artists ALLISON CARUSO top 10 indie albums MATHEW WEISMAN top 10 indie albums MAX LEY top 10 indie albums 28 NOV 2016

BRETT SHANKER top 10 indie albums EMILY FOSTER top 10 indie albums SHANNA BECK top 10 indie albums KAY LEWIS top 10 indie albums JEFFREY EDELL chairman & co-Founder

ARTIST FEATURES

SAY REAL cover artist & featured interview MODERNME feature artist NY ODUS feature artist NICOLE CAMPBELL feature artist THE LADYFINGERS feature artist ABHI THE NOMAD feature artist EDITOR

DANA GETZ head editor INDIEU.COM


I NDIEU

credits

CREATIVE

BRIANNA BRYAN magazine director NATALIE EDELL ceo & creative director ALYSSA PASETTA graphic designer BRIANNA APPEL graphic designer CONTENT CURATION

NATALIE EDELL content writer BRIANNA BRYAN content writer

1. Chance the Rapper, Coloring Book Chance the Rapper’s bold, giddy gospel-rap masterpiece cemented his ascension from buzzy breakout to bona fide star, putting the 23-year-old on par with some of hip-hop’s biggest heavyweights. —Kay Lewis

LEIANNA TANEDO top 10 indie albums

2. Frank Ocean, Blonde Not only was Frank Ocean's Blonde the most contentious record of the year, it was also one of the most striking. The R&B standout made a major statement when he ditched his label for an independent release, but what’s most affecting is its content: 17 minimalist, meditative, and quietly commanding tracks well worth the four year wait. —Dana Getz

BRETT SHANKER top 10 indie albums EMILY FOSTER top 10 indie albums

3. Bon Iver, 22, A Million Following an agonizing five-year gap between projects, Bon Iver returned with 22, A Million in September. The record ditched the sparse but stunning acoustics that comprised their first two albums, instead opting for something distressed, deconstructed, and gorgeously exploratory. It was a bizarre but brilliant leap, solidifying frontman Justin Vernon as one of the most inventive minds in modern music. —Shanna Beck

SHANNA BECK top 10 indie albums

KAY LEWIS top 10 indie albums 4.JEFFREY Kaytranada, 99.9% EDELL Kaytranada’s astounding debut is equal parts introspective and chairman & co-Founder danceable. The Montreal producer serves up a sample-soaked,

percussion-fueled batch of funk, rap, soul, and R&B, plus a panoramic list to match: Vic Mensa, BADBADNOTGOOD, ARTISTguest FEATURES and AlunaGeorge are among the mishmash of names to grace the project. —Emily Foster

SAY REAL cover artist & featured interview

Ranking DANAThe GETZ Year’s MODERNME Feature Interview & Top Best Independent Records feature artist 10 Indie Albums

NY ODUS GAIA BOMFIM 5. NxWorries, Yes Lawd! 7. The Lumineers, Cleopatra 9. GRiZ, Good Will Prevail feature artist Good Will Prevail is GRiZ at his finest. Anderson.Paak notched widespread After scaling the charts with campfire hippie health cont.“Ho Hey” back in 2012, The Armed with his unparalleled sax skills acclaim with solo effort Malibu in January, sing-along and a bevy of colorful collaborators, then returned for a victory lap with his Lumineers returned richer, heavier, NICOLE CAMPBELL REED HALLUMS Knxwldge-assisted side project NxWorries and more profound. Cleopatra keeps the Michigan producer spins vibe-oriin October. The duo’s debut record, Yes their hummable,feature easy-strum folk ented funk, dubbed out electro-soul, artist featured artists Lawd!, is a near 20-song feat of sensual, intact while deepening their emotional and a dash of hip-hop into a sensory overload that’s as entertaining as it is soul-scorching, wholly imaginative R&B. pull. —Leianna Tanedo THE LADYFINGERS diverse. —Allison Caruso —Brett Shanker ALLISON CARUSO 8. Francis and the Lights, Farewell, feature artist 6. Day Wave, Headcase /top Hard 10 To Read Starlite! 10. Vulfpeck, The Beautiful Game indie albums Only two EPs into his solo career, Day Francis Starlite spent 2016 underscorDespite a backlog of EPs, The Beautiful ABHI THE NOMAD Wave’s Jackson PhillipsMATHEW has already scored ing cuts for Frank Ocean and Chance Game only marks Vulfpeck’s second WEISMAN coveted slots at fests like Governors Ball the Rapper, thenfeature stepped back into artist studio release. On it, the Ann Arbor and SXSW and it’s easytop to see why: his the spotlight with his sophomore LP. jammers dole out their signature 10 indie albums gauzy, psychedelic dream pop sounds like a modern incarnation of the Beach Boys, and his ultra DIY approach could rival any big-budget production. —DG

Against a year overshadowed EDITOR by political turmoil, Farewell, Starlite! floats, weaving warped vocals and twinkling electronica into something bright, buoyant, and free. —Max Ley

MAX LEY top 10 indie albums

29 NOV 2016

DANA GETZ head editor

brand of nostalgic lyricism and deep-groove funk, but crank up their production value. The result is a record that’s simultaneously fun and polished. —Mathew Wiesman

INDIEU.COM


: n o s p e R e g e l l o C IndieU

L L U F E F I L A C I S U M OF

30 NOV 2016


YOUR FIRST

MUSIC CELEBRITY CRUSH Definitely My Chemical Romance.

Next Concert Lana Del Ray or Adele. Roseanne C.

'Goosebumps.' Travis Scott.

LAST SONG listened to Collin S.

CENTERED DATE

Camping in Colorado for a night after going to the Red Rocks amphitheater for a concert.

Soundtrack Kendrick Lamar. ADHD.

Brett S. Outkast... I'd be their hype man.

IF YOU COULD join any band


HOW TO TAP INTO THE COLLEGE MUSIC MARKET. 32 NOV 2016


R

              adiohead. Queen. Vampire Weekend. John Legend. These are just a handful of the high­profile stars that launched their music careers in college, sprouting from DIY hopefuls to industry heavyweights thanks to the thriving local fan base universities supply.

College followers are important for a number of reasons: they’re enthusiastic as ever, hungry for music discovery, and have a growing appetite to go against the Top 40 grain. Most importantly, they’ve become steadily averse to record execs hand­selecting what they listen to, and are increasingly turning to friends to unearth new music finds. They’re also an important foundation for building credibility before focusing on a national stage. In recent years, the internet has made tapping into these markets even easier for rising acts. Just look to the meteoric ascent of Chance the Rapper, whose young, fervent hometown of Chicago helped him make history as one of the most successful independent artists to date. So what’s the secret? That’s a question IndieU has made its mission as a one­stop platform for up­and­coming musicians. Below, we share our tricks of the trade for making it big on campus.

33 NOV 2016

Make A Website and Stream Your Music. First and foremost, set up a website where people can access your music, bio, and social media in one spot. Have a photographer friend take professional­looking pictures and feature sections for an about page, music, concert dates, contact information, and merch if you’ve got it. Add in a toolbar with all of your links, making sure to include your SoundCloud, BandCamp, YouTube, or wherever else you post your music. As the industry shifts away from record sales, it’s important to be on streaming sites, especially as a lesser­known act. You have to get people on board with your sound before they’ll shell out money for it. Get On Social Media. Social media, social media, social media, and did we mention social media? This one’s kind of a no­brainer, but if you’re not on Facebook, Twitter, Instagram, and the like, you’re passing up hundreds of thousands of possible followers. Think of it like those pedigree charts you glazed over during biology class: a student stumbles across your page, likes it, it pops up in the newsfeed of one of their friends, they like it, and so on. Soon, you’ve amassed a substantial audience rife with local fans to attend your nearby concerts. Make sure to post often to keep them engaged, and don’t be afraid to show a little personality. 

Play Local Shows. This brings us to our next point: play often and play local. College offers an unlimited number of opportunities to score gigs, whether it be at a student group event, an off­campus party, or nearby coffee shops and bars looking to fill live slots. The more you perform, the more exposure you’ll rake in. This is a great way to both save up money for a tour and build a reputation for can’t­miss live sets when you finally hit the road. Network On Campus. Networking isn’t just for the corporate crowd, it’s key to making it in the music industry. Start by forming relationships with your college radio, newspapers, and student group leaders: Spread your music and your story. Then target local publications and stations, especially if you’re near a big city, and reference back to the concerts and coverage you’ve already accomplished. That way, you have a résumé that gives you credibility. Don’t Get Defeated. No matter how talented you are, catching a big break isn’t going to happen overnight. Music is a tough business to be in, and it takes patience, luck, and a hell of a lot of hard work. But if you stay positive and put in the time, there’s no reason you can’t make it happen. 

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35 NOV 2016

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NOV. ISSUE NO.3


IndieU Magazine November Issue No. 3