DISCOVER QUALITY MUSIC.
INDIE SONGS of the summer
active bird community FEATURED COVER ARTIST
WELCOME... to our first digital magazine! Most everything you see here is a link, so we challenge you to click around and discover new music, products, and more. Our magazine is about to rock your world. Thanks for reading! HAVE FUN! -THE IndieU MAG TEAM
2 JULY 2016
3 JULY 2016
TABLE OF CONTENTS 24
06 WHAT IS IndieU? 08 MEET THE TEAM 10 TOP 5 MUSIC PRODUCTS 11 TOP 7 INDIE SONGS 12 MEET CECIL JOHN 16 PHOTO COMPETITION 18 ACTIVE BIRD COMMUNITY
24 FESTIVAL ESSENTIALS 26 IndieU REPS 29 MUSIC JUNKIES ONLY 30 ARTIST FEATURES 32 ROBERT MAX TRIBUTE
34 IndieU IN THE NEWS 35 NOTE FROM FOUNDER
18 4 JULY 2016
BRIANNA BRYAN magazine director
ACTIVE BIRD COMMUNITY featured artist interview
NATALIE EDELL ceo & creative director
JAY YOUNG featured artist
TOWNES featured artist
BRIANNA BRYAN p.r. & content developer RACHEL BRODSKY "ABC" feature author SARA SCHWARTZ "Top 7" author JULIA PEREZ featured products & feature artists WES TARTE star reps feature EDITOR
DANA GETZ head editor & 'ABC' author
5 JULY 2016
TRAP SATURN featured artist ALACAJAM featured artist CECIL JOHN new music release TRIBUTE
ROBERT MAX ultimax star rep initiative PHOTO CREDITS
SALIEF LEWIS CHRISTIAN KARAKACHIAN JACQUELINE EDELL JOSH SIKKEMA
WHAT IS INDIEU?
WHAT IS I NDIE U? "
IN D I E U I S H E R E T O W A G E A W A R O N M U S I C A L APATHY, MEDIA MANIPULATION, AND THE MAINSTREAM."
In any college, in any city, in any state, in any country, there is a lonely songwriter or producer currently counting on one hand the social ‘Likes’ from the debut of their latest release. It was a passion project recorded over three semesters, mixed after study group, and destined for greatness. Instead: the online equivalent of a dead auditorium. Digital secrecy, lost to your ears like a bluebook on exam day.
IndieU began with a discussion about music. For decades music has been how a college discovers who it is, and music catalyzes that discovery, forging an identity so strong that no two campuses could sound alike.
Down the street, a local band performs to a group of four people, despite the nearby college’s 20,000 strong students, all complaining there’s nothing to do on a Wednesday night.
IndieU is here to wage a war on musical apathy, media manipulation, and the mainstream. For the first time ever, independent artists have a one-stop resource to share their music with college students —a demographic that successfully gave rise to highprofile acts like Childish Gambino, Vampire Weekend, Pink Floyd, and the Strokes.
Elsewhere there’s a YouTube listening party, where half the guests enjoy the pre-selected tunes, some hate them, and certainly nobody is dancing. The unfortunate host is left to battle bored stares and seething glares, dodging playlist hijacks as advertisements play on. Let’s not fool ourselves any longer. Independent music is in a crisis. Not its quality or the zeal behind it, but the way students have come to experience it and the way artists have come to connect to listeners.
6 JULY 2016
"MUSIC IS THE THREAD THAT TIES TOGETHER COLLEGE LIFE, THE SOUL OF THE UNFAMILIAR COMMUNITY IT CENTERS."
If you can get the students on your side, you’ll get an instantly passionate, loyal fan base that can promote, share, and push your music to the fullest extent. Wherever you want to reach listeners, we give artists the chance to grow a strong localized fan base, and students the chance to listen to the crafts of their campus and community.
ONELOVE GIVE A VOICE TO ANIMALS IN NEED
Here at IndieU, we believe that along with independent musicians, all living creatures deserve to have a voice! A dog is a (wo)manâ€™s best friend, a furry, beloved creature created to give unconditional love. Each day thousands of dogs are being taken from their homes and forced to be victims of the meat trade. However, The Humane Society International is working to put an end to these horrifying acts by drawing attention to the government as well as the public across Asia. Your contribution will help fund money to train the officials that brutally ship the dogs, the caretakers of the confiscated animals and towards the enforcement of animal cruelty laws. You can aid in saving the lives of our best furry friends. For more information on how to contribute to this cause, click here.
7 JULY 2016
NATALIE EDELL - IndieU CEO At 17 years old, I stood in line at a concert in Hollywood and was ‘dared’ to find the manager of the performing artist to convince him to have his artist perform at my 18th birthday party. I successfully followed through with the dare, and that day was the start of my music career. Three years later I have worked at a Grammy Award winning music management company, managed many musicians, signed one to Interscope/Geffen Records, worked at Virgin Records, started this company, and the music manager I met that fateful night is now a partner of IndieU. Discovering upand coming artists and helping them develop and shape their careers became my life’s passion. I saw the lack of ways for these musicians to truly grow and sustain a strong localized fan base in order to take their careers to the next level independently, so IndieU was created… in my college dorm shower. Literally.
DANA GETZ - Editor I’ve been in love with music for as long as I can remember. When I was in first grade, my mother would blast the Beatles on our home stereo, grab me by the hands, and dance wildly around our living room, the jaunty harmonica of “Love Me Do” ringing out as we swirled and swayed across the carpet. Many years later, I forged a career in music journalism, having worked for publications like Entertainment Weekly, New York Magazine, and Alternative Press. I came across IndieU in college, growing instantly enamored with its independent mission and endless discovery, and I’ve served as its Editor inChief for over three years. When I’m not writing, I’m scouring New York for the next big thing, drinking an absurd amount of coffee, or trying to be funny on the internet.
BRIANNA BRYAN - Exec. Marketing Dir With a family almost entirely involved in music and performance, it was inevitable for me to become a singer and performer myself. I've been blessed with the opportunity to share my voice in performances as small as school assemblies to competitions in New York on Broadway. It's safe to say that even at my young age, music has changed my life already. I'm thrilled to continue sharing my passion with the world as I prepare to release more original music in addition to my debut single that was released this year on iTunes, Spotify, and more, called "Stars Inside Your Eyes." As an independent artist, I'm so grateful to be a part of the IndieU Music Community as it continues to grow into something revolutionary in the Music Industry.
8 JULY 2016
JULIA PEREZ - Content Creator I grew up with parents who were greatly influenced by hip hop and R&B and as I got older and started making my own musical decisions, I went more in the alternative direction. SInce then, my music taste has just gotten broader and weirder. Music nourishes my soul and I will listen to it any chance I get! With my free time I’ll go to this super sick music club called Low End Theory at The Airliner and go to every show my paycheck allows me to go to. Some of my favorite artists include Mac Demarco, Pixies, Al Green, Joy Division, OutKast, Toro Y Moi, Geto Boys, Jimi Hendrix, Band of Skulls… This list could go on forever!
RACHEL BRODSKY - Content Creator Music has been a prominent factor in my life since I discovered The Counting Crows while in the backseat of my dads old fashioned, beaten down car 16 years ago. However, I had viewed music as a passion instead of a possible career until just this past year, sophomore year of college. A girl in my sorority asked me if I had wanted to write for a music blog which provided a platform for artists to share their music. I accepted it through the lens that this would be an enjoyable extracurricular that would also improve my resume. However, as I completed each project and worked with the ambitious, light hearted, and driven people I realized that my love of music could blossom into a career. I never thought I'd thank my sorority for helping me discover a job opportunity that would also make me excited for every project, yet here I am. I am so grateful to be involved in such an inspiring, talented, and dedicated company.
WES TARTE - Content Creator As a young kid, I gravitated towards the toy keyboard my mom got me while all the other kids were playing video games. In high school, there was a class I took called digital multimedia, where they had Mac books with GarageBand on them I became obsessed. I would actually skip regular classes to sneak into that class to create beats. As an indie artist / producer myself, I know how frustrating it is to get the art you created out there, so when I discovered IndieU, I knew I would be perfect for the company.
9 JULY 2016
HOT RIGHT NOW
INDIEU.COM I PRODUCT FEATURE
Five of the hottest music products on the market. by Julia Perez
As an Indie musician, new music tools are some of the most important assets for growing your career. With the right equipment, the vision you have for your music can finally be attained. Here are a few of IndieU's most recommended music products of the month.
10 JULY 2016
$123 BUY HERE
by Blue Microphones This portable USB microphone is ideal for effortless recording, handling vocals, instruments, podcasting, and more. It gives you complete control over manipulating sound, and with its travel-friendly capabilities, its slightly steep price tag is totally worth it.
by ROLAND Many tout KORGS as some of the best synthesizers on the market, but with a $300-plus sticker price, they’re not the most rational for up-and-coming musicians. This Roland comes in at a much more reasonable $270, churning out a psych rock sound á la The Doors. Who doesn’t mind sounding like one of the best-selling bands of all time?
D-1 Fab Distortion Effects Pedal
1 LE FT !
by Danelectro This multi-purpose pedal works for all instruments, not just guitars. It has three knobs for level, tone, and distortion control. The only downside is that you have to buy your own 9volt battery and accompanying cords to hook it up, but the money you save is worth the extra errands.
$17 BUY HERE
Xenyx 302USB Mixer
by Behringer This mini-mixer is a steal for acts just getting their feet wet. It works just as well as its larger counterparts without taking up desk space, and at under 2 pounds, it’s a snap to transport.
Cheap GoPro Camera
by Lightdow This durable action camera can capture up to 30 fps. It’s also waterproof, has long-lasting battery life, and comes stocked with an extra battery. It's the perfect camera for everything from snapping concert shots to filming multi-shot music videos.
$49 BUY HERE
11 JULY 2016
Waiting For You
Click Here to
Cecil John ft. KYLE
"Darling, don't be getting hopeless...
CECILJOHNMUSIC.COM 12 JULY 2016
...I'll be waiting for you."
13 JULY 2016
TOP 7 SUMMER SELECTION:
INDIE SONGS By Sara Schwartz
Check out Sara's playlist!
—student, artist, animal
My name is Sara
lover, and music fanatic. I wasn’t exactly
and its never-give-up attitude is instantly
raised in a musical home, but I’ve
relatable no matter your back-story.
always had a special relationship with
Connecting with an audience is so key to
music. As an ~angsty~ teen, I was
looking for ways to be understood by the world around me, and I found that solace in songs. No matter what emotion was hanging over my head that week, once I put on headphones, everything made sense.
2. Men of Mountains,
I may be a bit biased considering the lead singer of MoM is basically family, but when I first heard the final mix of this song, I couldn’t get it out of my head for a week. The percussion is so on point it’s
After graduating high school, I knew that
nearly impossible not to jam to, and
I wanted to pursue a career that
“We’re only setting the sun, the night will guide us home” is one of my all-time
incorporated music and creativity in some regard. Little did I know that I’d eventually be helping to promote artists
like Meghan Trainor, Beyonc , and Calvin Harris. But despite working with mainstream musicians, I always come back to my roots; Here are some of my favorite independent songs. 1. Gonzalla,
“Never Gonna Go”
favorite lyrics. 3. The Books,
This song is so weird in the most genius way. It starts out by completely breaking your heart into a million pieces, only to sweep them back together with a stunning, folk-inspired arrangement. I think my
favorite part about this song
—is that you end up developing an
Los Angeles singer Gonzalla makes
incredibly gorgeous pop tunes. I
entire storyline in your head without
immediately fell in love with this track’s warm, happy-go-lucky vibe,
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meaning to, and it’s all because of those first few seconds.
JONES’ spirited R&B-gone-pop has earned early attention in the UK. Her
“Melt,” has been my go-to driving jam as of late. It’s perfect for singing your lungs out, and let’s be honest, we all need newest,
a little more R&B in our lives. Add this to
"IF YOU HAVEN'T HEARD THIS SONG YET, YOU BETTER DO IT RIGHT NOW."
your summer playlist ASAP. 5. Native People,
“Ready for Your
Love” At first listen, you’d never expect this song was a cover. The originality and freshness Native People bring to their take is the perfect representation of what they create. The English band’s sharp guitar licks and hypnotizing vocals are absolute magic. Play it on full blast, throw on a leather jacket, pour yourself a stiff drink, and just rock out. 6. JUDE,
If you’re ever in the mood to bawl your eyes out, listen to this achingly gorgeous entry from Brooklyn duo JUDE. Their chilly synth pop is cool enough to melt even the harshest of hearts. The lyric CHECK OUT SARA'S BLOG HERE!
that wrecks me every time? “And no one sees they can never come clean / But I sit in this car and remind myself / That I’ll be fine.” Ruined. Sorry about it. 7. Maggie Rogers,
I’ve listened to this song every day since I’ve discovered it. Rogers’ voice is breathtaking, and the production is so unique. In a listening session with Pharrell Williams, she talked about wanting to incorporate her folk music roots with the electronic dance music she was introduced to while in Europe. The result is incredible.
15 JULY 2016
CORNELL'S BEST. IndieU held a competition on Instagram to discover the hidden gems of concert photographers. The top picks were BOTH from New York’s very own Cornell University! Check out Salief’s audience-infused shots and Christian’s solo lighting based photographs. If any musicians in the New York area are in need of some awesome shots, you know who to call.
Chance the Rapper
SALIEF LEWIS 16 JULY 2016
KARAKACHIAN Joey Bada$$ Travis Scott @TACOSCAMERA
Third Eye Blind
The Flaming Lips
Passion Pit 17 JULY 2016
INTRODUCING: ACTIVE BIRD COMMUNITY, the band that's taking over the Indie Music scene with their free-spirit flare and their natural, star mentality. by Rachel Brodsky and Dana Getz
3 JUNE 2016
ou've never seen anything like this band before.
6 JUNE 2016
Active Bird Community aren’t your average 20-somethings. The New York quartet formed before most pre-teens even knew how to pluck a guitar, since crafting a canyon’s worth of lawless indie rock as rambunctious as the teenage spirits that inspired it. Over a decade later, ABC is fresh off a collaborative split tape, ‘Narp,' with fellow Big Apple band Primate House. They’re poised to drop a new music video for “Pick Me Apart” in the next few weeks. Culled from their latest album, ‘I’ve Been Going Swimming,’ the track has reached nearly one million plays on Spotify since its 2015 release. IndieU recently caught up with the four friends, discussing the failed talent show that brought them together, words of wisdom on being an independent artist, and the obstacles they’ve had to overcome as a band. Read the Interview
You guys are young, but you've already been together nearly a decade. What was it like growing up as a band? Tom D’Agustino: I think it made us really close. It was always something we could look forward to when we were younger. Our town, Hastings on Hudson, was a great place to grow up and always had great bands coming up in our high school. How do you think your sound has evolved over the last 10 years? D’Agustino: It's definitely gotten a lot tighter. We know how to play with each other so well by now; We know how to write together and hone in on what we're trying to do. When we were younger it was still together, but a lot looser as we were still trying to figure out what we wanted to be. What's the most difficult obstacle you've had to overcome thus far? D’Agustino: A big challenge was trying to coordinate shows, practices, and recording while we were all away at different colleges. The band definitely kept us all close but it's been really helpful to be in the same place now working together.
playlists, tracking where your fans are and how to reach them—all without having to be signed. Aside from I’ve Been Going Swimming, you also did a cassette project with Primate House called Narp. Can you tell me about how that came about? Zach Slater: We grew up with Primate House and have been playing with them since high school, so we asked them if they wanted to do a split and they were down. D’Agustino: NARP stands for "NonAthletic Regular Person,” which is pretty accurate, but not why we named it that. Wolfson: A lot of our favorite bands have made splits in the past. One of my favorites is the Porches/LVL UP split. Why did you guys decide to use a cassette tape? Wolfson: Because Kanye said the CD is dead. Where do the songs from this cassette tape derive from? D’Agustino: The first track on the tape, “Dead Legs,” was a demo I made in my room a few days before we went in to
When you don't have a big label backing you, you need all the help you can get. What did you learn from that experience? D’Agustino: That it's important to communicate, keep everyone on the same track, and make sure everyone wants the same things. What's the one thing you wish someone had told you about being an independent artist? Wolfson: I never expected it to involve being so active on social media. Social media is definitely a valuable tool and has helped us gain some exposure, but it can get stressful trying to market yourself all the time. We try to use it to connect to our fans as much as we can. Right now, major artists are waging a war against streaming sites like Spotify and YouTube. For you, those are valuable platforms to help get your music out there. What's your take on the issue? How do you think it affects independent music? D’Agustino: I can't speak for other artists, but I know those platforms have helped us out a lot. When you don't have a big label backing you and pushing everything for you, you need all the help you can get. Spotify is really helpful in connecting the artist to the listener via concentrated
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record. I wrote it during my last semester of college and then showed it to the guys. Wolfson: Yeah, when he played the demo for us for the first time we all knew it had a lot of potential, so we went down to our practice space and finished the song that night. “Longport” is a song I wrote when I was 14 about an actual squirrel in a beach town called Longport, New Jersey. It was a song I wrote for my little cousins, like a joke kid song. Slater: I think people liked it a lot because it was a break from all the seriousness. It lets people dance, and people kept pushing for it so we put it on the tape. Tell me a little about the music video for “Pick Me Apart,” from I’ve Been Going Swimming. D’Agustino: I really wanted the video to include my family, mainly my little sister Kaitlyn, who’s 12. Me and Nick D'Agostino, the directorno relation, just a good dudehad been spitballing for a while, toying with concepts before we landed on the idea of trying to reconnect with your childhood. So we had this idea of me, a bearded 22year old having a slumber party and trying to get back to that place where everything seemed prettier and goofier. Having the band appear under the blanket fort was kind of
the central image we wanted to capture, and we built the video around that. Where are your favorite places to perform? D’Agustino: Definitely college shows. There are no shitty bouncers or carding and usually everyone is there to have a good time. It's never awkward, just fun. My roommates and I actually started a house venue at Fordham called The Meat Shop, and ABC has had some great shows there along with artists from a lot of different backgrounds. Slater: Yeah, a lot of times we get to play in basements where we're all on the same level as the crowd and we get to feel like we're part of the party. When we played at Kenyon College we could barely move, and the floor felt like it was gonna cave in. D’Agustino: It's just friendlier, and less about us being a spectacle and more about everyone going crazy. Wolfson: Some of our best shows were at SUNY New Paltz, where I went to school. It's just nice to play in towns that appreciate and support local music. What do you guys like to do for fun besides creating music? D’Agustino: Slurp oysters McNeil: I like to sit on my window and play the only three flute notes I know over and over again. D’Agustino: I've been eating a lot more gelato. Do you have any longer projects on the horizon? D’Agustino: We're planning to release our new album next fall and hopefully have a single out this summer. Where do you see ABC in the longterm, and how do you plan on making those goals happen? D’Agustino: We wanna make as much music as possible while we can.
21 JULY 2016
I NDIE U MERCHANDISE
COMING SOON. 22 JULY 2016
23 JULY 2016
Whether you're kicking it back by the pool or chilling in your room, get in the wild festival vibe with these #IndieEssentials.
24 JULY 2016
SUMMER FESTIVAL Top 10 #IndieEssentials
Don't get stuck at the festival without these major #IndieEssentials.
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STAR REPS this month
What's your favorite song and why? My favorite song is "The Spirit of Radio" by Rush. This song combines multiple instrumental styles/techniques as well as innovative lyrics depicting the progression and development of music and the music industry as a whole. This progressive rock song has it all!
What attracted you to the company? I was attracted to work for IndieU because I believe it provides the ultimate platform for both college musicians and music fans. It is an easy and accessible way for aspiring local musicians to display their music to members of their college community.
EMILY FOSTER What is your ultimate dream job? I have wanted to pursue a career in the music industry since high school so this answer has changed numerous times for me. Right now, I'd have to say that my ultimate dream job would be artist management. Managing an artist allows you to work hands on with so many aspects of the industry.
What drew you to want to work with IndieU? I was blown away by the deep bench of incredible musicians in Penn State. When I heard about IndieU, I was extremely excited to become involved because this company allows me to further promote and strengthen the music community by bringing everything together on one platform. 26 JULY 2016
KENDALL NETTLETON What’s your favorite song and why? My favorite song is "Medicine" by Rising Appalachia because it has a very soothing sound and I really connect to the message in the lyrics.
What drew you to want to work with IndieU? Discovering new music is always fun and exciting because you are being introduced to a whole new world and get to take a peek into someone’s own expressions and talents. The whole platform that IndieU is based on, getting college students more involved in the music on and around their campus, is something that I am able to connect with easily which is why I was drawn to this company so much.
RACHEL BRODSKY Who's your favorite up and coming artist? I have been listening to The Strumbellas a ton lately. I really love how their sound mixes indie rock and country.
Best compliment you've ever received? One of the best compliments I have ever received was when my friend told me that she relies on my Spotify playlists to get all of her new music. I always think it’s a huge compliment to be told that I have a great taste in music.
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OFFICIAL CAMPUS REP Represent the Indie Music Community on your campus. apply here!
28 JULY 2016
FOR MUSIC JUNKIES LY by Julia Perez
STEREO TURNTABLE ADAPTER This turntable may look basic and featureless at first sight, but that $129 isn’t for nothing. Not only does it play your records with great sound quality, but you can hook up your mp3 device to convert records into digital files. Now you can listen to your old Kinks vinyl on your iPod! BUY NOW
PROFESSIONAL SPEAKERS You get what you pay for with professional speakers, so an expensive pair is the only way to go. This set is a great size for any room, and eligible for Amazon prime. Get ‘em before the price goes up! BUY NOW
HEADPHONE SPLITTERS Headphone splitters are perfect for music discovery on the go. These weigh in at a pretty low cost, and have more than two input jacks for maximized sharing. BUY NOW
CASETTE TAPE ADAPTER Don’t have the money to upgrade your old car stereo? A cassette tape adapter is an easy fix. This one is easytouse and cost efficient, and can be picked up at Amoeba and almost all other record shops. BUY NOW
PORTABLE SPEAKER This is the XLarge one and you can downsize but why not buy the larger one when it will be totally worth it! This bluetooth speaker is loud, has great sound quality, and is great for trips to the beach or parties in your backyard. It’s no Bose or Beats but who needs to pay extra just for the brand name? To top it off, it’s only 50 bucks! BUY NOW
29 JULY 2016
MEET THESE RISING STARS
JAY YOUNG TOWNES is a fivepiece rock band from SoCal that sounds like a 21st century Doors. They generally perform along the West Coast stretch, but have ventured as far as Canada for gigs. They’re in the running for IndieU’s competition to score a time slot at Venice Wave West. Give them a listen on IndieU.com, and if you dig what you hear, give them a like to put them one step closer to winning. 30 JULY 2016
by Julia Perez
Q1:Do you have a favorite collaboration (One you would love to work with again)? A1: I'm not sure who my favorite collaboration would be honestly. I've always been selective about my features. I do a lot of collaborations, but I don't typically like to unless I have a song that I feel they would be perfect for. I kind of just stay at my house in my little home studio and make as many songs as possible by myself or with whoever is down to stop by. But, as far as working on songs together again, all of the features I do are with my friends, so even if we end up making something that neither of us like, it's always a great time and I'll definitely continue to work with all the people I have collaborated with.
Q1: Where did you get the name Trap Saturn? Is there a story behind it? A1: Full disclosure, our name came from our inherent neediness. Two of our band members are scientists by day with interests in astronomy and so the name was born. Trent, our keyboardist and producer, was listening to the star talk podcast put together by Neil deGrasse Tyson and he was interviewing Dr. Carolyn Porco, the leader of the Cassini Saturn imaging mission. He referred to her as madam Saturn and from there we ended up with Trap Saturn. We actually ended up having Dr. Carolyn Porco as a featured speaker in the introduction overture of our album.
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Q2: As a band that has played both shows and music festivals, which do you prefer? A2: We're a fan of both. We've played both venues and festivals with such great energy that it's hard to pinpoint.
LEARN MORE ABOUT THESE ARTISTS ON INDIEU.COM Californian producerslash DJ, Jake Garcia, found his calling under the moniker Alacajam. Though relatively new to the music scene, he has already populated his discography with a host of dreamy electro dance. Check out his music on IndieU. INDIEU.COM
ROBERTMAX AND THE ULTIMAX STAR REP: TRIBUTE
Without our team of college reps at colleges across
occurring multiple times a month and users signing up
the nation, IndieU would be nothing. We are today’s
at a rapid pace. We decided to try out a bunch of new
college music scene because it’s our reps who are
ideas on Indiana’s campus since any new marketing
discovering, exposing and helping the talented
plan would be quickly implemented with Robert as
musicians in and around their own college campuses.
the lead. Robert truly embodied each and every trait that we looked for in a campus representative. He
When IndieU was first created 3 years ago under the
stuck with us through many ups and downs because
name 18Love Music, a young, promising student
he was truly passionate about what we are creating. It
named Robert Max Carstens signed the contract and
wasn’t just an extracurricular activity to add to his
joined the IndieU family. It was September 26th,
resume. IndieU was his passion, and that was very
2013 and we had no idea how much of an impact he
obvious to us.
would have on the direction of our rep network and our company as a whole. Right off the bat, Robert
We are heartbroken to say that Robert recently passed
showed a very high interest in more than just his
away. Although he is no longer with us, his family,
standard rep responsibilities. He would contact us
his friends and IndieU, will never forget him. He has
with feedback, ideas, and ways to truly spread our
been an integral part in IndieU’s development and we
independent artist movement across his campus and
will always remember and honor his contributions to
this company. As we continue to grow, Robert will stay a part of the IndieU family. His legacy will
Robert soon rose to the top and was appointed the
remain for all future reps to learn from and hopefully,
head rep position at Indiana University. He was a
aspire to be.
true leader, spreading his passion for IndieU to his entire team, his fellow students and to the local
In the fall, we will be launching "The UltiMAX Star
musicians. Whereas, at other schools it may have
Rep” initiative where all reps will learn how and why
taken months to find a student to join the rep team,
Robert excelled as a campus rep and how to do so
Robert would have a student lined up and ready to go
themselves. At the end of each year we will recognize
in a few days. Robert brought his team together and
our most passionate and involved campus rep that
encouraged strong communication and teamwork. He
followed in Robert’s footsteps.
had the largest team managing 8 students at a time. Safe to say, we were very impressed.
Thank you Robert, for everything you have contributed to the IndieU family. It was a pleasure
Indiana University quickly rose to become one of our most engaged schools with IndieU concerts or parties
32 JULY 2016
getting to know you.
Love, all of us at IndieU
33 JULY 2016
IN THE NEWS... SEPTEMBER 10th FREE MUSIC FESTIVAL ON VENICE BEACH FIND OUT MORE -
CEO NATALIE EDELL FEATURED 50 LA Women Startup Founders You Should Know READ IT NOW - "
INDIEU FEATURED 5 LA based startups transforming the way we discover music READ IT NOW - "
INDIEU.COM - BRAND NEW LISTEN PAGE LAUNCHED SEE IT NOW "
34 JULY 2016
A NOTE from NATALIE
CEO / Creator of IndieU
Thank you so much for checking out the first issue of The IndieU Magazine! We hope you enjoyed reading, learning, and discovering lots of new music, artists and products to improve your sound or your summer festivities. Each month we will be releasing a new issue of the magazine - so stay tuned. In the fall we will be launching a huge IndieU upgrade that you're going to love since it involves concerts, parties and ways for YOU to make money as an artist or a host. We can't wait to continue to grow with you and thank you for being a part of the IndieU family. Talk to you soon,
photo by: Jacqueline Edell @jacqueline54321
35 JULY 2016
active bird community
JULY ISSUE NO.1