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The new Passat CC. Style with substance. Engineered with impressive German innovation, the Passat CC creates the perfect symmetry between driving performance and design aesthetics. Although being awarded Australian International Design Award ‘Best Exterior Design’, the luxurious interior suggests its beauty is more than skin deep. Whether you opt for the fuel efficient 125TDI or the powerful all-wheel drive V6 FSI, the Passat CC truly stands out. To appreciate every detail visit your nearest Volkswagen dealer or find out more at www.volkswagen.com.au



Das Auto.


2009 yearbook A message from the Prime Minister of Australia


A message from Standards Australia


A Year in Design


2009 Judging Panel


2009 Australian International Design Award™ of the Year


2009 Award for Excellence in Sustainable Design


Australian International Design Awards


Australian International Design Marks


2009 Australian Design Award – James Dyson Award


2009 Powerhouse Museum Design Award and Selection


Winners’ Directory



Australian International Design Awards A division of Standards Australia Level 10, 20 Bridge Street GPO Box 476 Sydney NSW 2001 Phone: +61 2 9237 6090 Fax: +61 2 9237 6091 Email: mail@designawards.com.au Web: designawards.com.au australiandesign.org standards.org.au

a message from the Prime minister of australia The 2009 Australian International Design Awards Yearbook highlights the outstanding work of Australian designers who have developed ingenious solutions to a diverse range of needs. The outstanding work of our designers deserves recognition and congratulation. A culture of excellence in Australian design improves our quality of life, adds value to our national economy and opens new pathways to prosperity for our design-conscious businesses. Designers in all categories of work must compete on originality, quality, service, safety, and environmental performance – on the value created through investments in innovation. The Australian Government recognises that research and development (R&D) is an important input for innovation, and that is why the Government is introducing new arrangements for R&D Tax Concessions with a new R&D Tax Credit from 1 July 2010. The R&D Tax Credit will consist of a 40 per cent non-refundable tax credit and a 45 per cent refundable tax credit for firms with a turnover of $20 million or less. The new refundable tax credit will not be subject to an expenditure cap. The Australian Government is committed to ensuring Australia makes the best use of its innovative and creative potential. I am therefore delighted to support the Australian International Design Awards and their important role in recognising design excellence. Both the award winners as well as all of the contestants who were shortlisted for awards are a source of pride for all Australians.

ThE honourAblE KEvIn ruDD MP PrIME MInIsTEr oF AusTrAlIA


Reduce the risk of copy cats referencing, sampling – stealing – your designs.


Find out how to safeguard your designs and ideas in:

Make Your Mark – A guide to Intellectual Property for Industrial Designers Protect Your Creative – A guide to Intellectual Property for Graphic Designers An initiative by IP Australia and Design Victoria. Download your free copy at ipaustralia.gov.au

In collaboration with

A message from Standards Australia Standards Australia is very proud to present the 2009 Australian International Design Awards Yearbook. This exciting collection of award-winning products represents some of the best examples of design and innovation excellence available in Australia today. For more than 50 years, the Australian International Design Awards has existed to promote Australia’s design industry and reward and showcase product design excellence to business, industry and consumers. Through this world-renowned assessment program, Standards Australia is committed to supporting design and innovation to assist Australian businesses become more internationally competitive. Design, creativity and innovation are now being recognised as key drivers in economic, environmental and social sustainability. Faced with unprecedented challenges in these key areas, companies throughout the world are looking for ways to gain and maintain their competitive edge. Producing a product that meets rigorous safety and performance standards is often the first step to achieving this. However, investing in a professional design process that considers functionality, innovation, materials, manufacturing, styling, ergonomics and environmental impacts can be the ultimate differentiator in a tight and crowded marketplace. That is why the Australian International Design Awards is so important. By rewarding those companies and designers who invest in professional design, Standards Australia is promoting awareness and appreciation for well designed, well made and environmentallyconscious products. We are helping to encourage an industry to meet the demand for continual improvement and quality.

This year, the Australian International Design Awards recognised a record 73 products from Australian and international companies and designers that have made a significant investment in design and innovation. Our independent judging panel thoroughly scrutinised 115 shortlisted products against strict criteria to arrive at this outstanding field of finalists. To be included in the 2009 Yearbook is an achievement and an opportunity. Standards Australia is proud to be able to recognise such a wide variety of products and companies for their pursuit of excellence and innovation. This year, through our extended partnership with Indesign Group, the Australian International Design Awards Yearbook will reach a wider audience than ever before, providing awardwinners with greater exposure and the prospect of many new opportunities. Congratulations to the designers behind this year’s award-winning products. I encourage you to share this Yearbook proudly with clients and potential business partners and look forward to your participation in the 2010 Australian International Design Awards program.

John Tucker Chief Executive Officer


Beautiful. Sustainable. Affordable. Like all Miele superior quality appliances, our ovens, combi steam ovens and coffee machines are built to stand the test of time and intelligently designed for minimal impact on the environment, with perfect results. Find out more at www.miele.com.au

TRP MI 1727

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Form breathing down the neck of function.

It’s the first rule of design. But at Hyundai, we’re not content with following. So when we designed the i30cw wagon, we made sure that form and function were neck-and-neck. Matching the contemporary style of the i30cw wagon’s German-designed body with intelligent technology and innovative features, like a glove box cooler, ESP Stability Control and award-winning fuel efficiency. Which is why the i30cw wagon caught the eye of Standards Australia, who awarded it with an Australian International Design Mark. Form and function have never had so much in common.

i30.com.au i30cw Sportswagon displayed. 5 Star ANCAP applies to SLX & Sportswagon models and also SX model where fitted with optional 5 Star Protectz Pack. i30cw wagon awarded with an Australian International Design Mark by Standards Australia. ECO Car Magazine, 2009 ECO Car of the Year applies to i30cw wagon CRDi. HMCA370/AIDA

A YEAR IN design Described as one of the most successful years to date, the 2009 Australian International Design Awards celebrated some of the highest quality designed products from across the globe and acknowledged an industry which is tackling economic and environmental challenges head-on.

Australia’s longest running design awards program, Standards Australia’s Australian International Design Awards recognises product design and innovation excellence. With no fixed number of finalists or winners, products are judged on their own design merit against a common set of criteria.

Zealand, Denmark, Canada, Japan, Taiwan, The Netherlands and the Czech Republic.

The Products

“Increasingly, products are going through the professional design process, resulting in a much higher standard of output,” said Stephanie Watson, Program Director of the Australian International Design Awards.

In the second year as an international program, Australian-designed products continued to dominate, accounting for approximately 60 per cent of the 154 total entries submitted this year. Local and international design consultancies went head-to-head with multinational companies including Qantas, Miele, Volkswagen, Audi and British Airways, and entries were received from countries including Switzerland, Sweden, Germany, UK, Portugal, China, France, USA, Italy, New

Over the course of the assessment process, it became clear the quality of design was higher than ever before and a record number of Design Awards would be presented.

“In my seven years with the Design Awards, I’ve never seen participants consider environmental factors as seriously as they have this year,” she added. ”There is such high quality design in the marketplace.”


“ The 2009 Australian International Design Awards put design and innovation in the limelight like never before.”

The Judging

The Australian International Design Awards program assesses entries against key elements of design – innovation, visual and emotional appeal, functionality, quality of manufacture, human factors and environmental sustainability. The two-stage assessment process commences via internet shortlisting with more than 600 design experts from around the world invited to vote. From here, a shortlist is determined and products are shipped to Sydney for the final round of judging. In the final assessments, judges touch, dismantle, operate and experience products before discussing, debating and marking each entry. This year, with such a diverse range of products, the judges travelled offsite to assess large machinery and automotive products, donned sporting apparel, boarded a plane to assess an aircraft seat, jumped on a spring-free trampoline, went jogging in high-tech socks, made coffee, tested kitchenware, and reclined in office seating. “We place a lot of emphasis on the hands-on assessment process because, ultimately for consumers, having a product that functions properly or is comfortable and easy to use is what matters most,” said Watson. “The hardest task for judges is to reach a unanimous decision on the winner of the top prize,” she added. “This year, with the standard of entry so high, it wasn’t until the last day of judging that a clear winner emerged.” The Awards

The 2009 Design Awards Presentation Night was hosted by Julia Zemiro, host of SBS TV’s RocKwiz. The night featured video presentations from Her Excellency Ms Quentin Bryce, the Governor-General of Australia and The Hon. Kim

Carr, Minister for Innovation, Industry, Research and Science, pledging their support for Australia’s design industry. Appearances by Dr Terry Cutler, Chair of the National Innovation Review and Australian design icon Marc Newson further strengthened the sense of community and excitement. “Last year was about celebrating our 50th anniversary. This year we decided to address upfront some key issues designers and manufacturers are currently facing,” explained Watson. “As well as showcasing the finalists, our opening video dealt with the impact of the global financial crisis, the oversupply of products to the market, our environment’s inability to deal with them and how industrial designers are part of the problem and the solution,” she said. “It was a bold move, but one that was applauded by all in the room.” The night saw a few records broken with 30 Design Awards presented, representing a 67 per cent increase on the 2008 results. There was also a record 85 per cent increase in Australian designed products that received a Design Award, a very positive sign for the Australian design industry. “Australia has established itself as a serious design force internationally,” said Watson. “Australian industrial designers are taking their skills abroad, and our cultural diversity and close proximity to Asia has created lucrative business opportunities between local consultancies and international clients.” The Future

Following a successful 2009, the Australian International Design Awards team is already planning new initiatives and activities for 2010 and beyond.

Standards Australia remains committed to growing and promoting Australia’s design industry and fostering a culture of design and innovation among the general community through these Design Awards. “We have developed a trusted and respected design assessment program over many years,” said Watson. “Our aim now is to challenge the traditional functions of a Design Awards program and become the most important and accessible resource for Australia’s design industry.” This includes promoting Australian design nationally and internationally, showcasing the best examples of product design to consumers, highlighting examples of design success stories where investing in design has paid dividends, and bringing together designers and businesses to enhance Australian business, industry and the community.


A GLOWING TRIBUTE Guggenheim Museum Lamp


Melbourne, Australia RG Madden Telephone (+61) 3 9421 5560 info@rgmadden.com.au

New York, USA Guggenheim Museum Telephone (+1) 212 423 3618 www.guggenheimstore.org

For more stockists and other products in the series Telephone (+61) 3 8720 6600 www.iconicluminaires.com.au SOLOMON R. GUGGENHEIM MUSEUM, NEW YORK, 1959 The image of the Solomon R. Guggenheim Museum is a registered trademark of The Solomon R. Guggenheim Foundation, New York. Photos by David Heald. © 2008 SRGF, NY. All rights reserved.

Designer: Zita Watkin © Megara (Australia) Pty Ltd is the Official Licensee of the "Guggenheim Museum Lamp"


Core Judging Panel

2009 Australian International Design Awards judging Panel

Michelle Berryman

Pierre-Yves Panis

Principal/CEO, Echo Visualization Immediate Past President Industrial Designers Society of America

Director, Design and Foresight Legrand Group

“We did our best to use everything the way it was intended to be used. We cleaned things, we made coffee, we cooked, we went running, we wore the apparel, we did everything we could to understand their context of use.”

“The Australian International Design Awards is somewhat unique in that it takes this whole process very seriously. Although we weren’t designing for a week, we were in a sense playing the design game.”

Jaehwan Lee

Craig Mounsey

Jon Seddon

Andrew Crick

Associate Professor Hanyang University, Korea

Managing Director CMD Product Design and Innovation

Director Ideation Design

Managing Director Schremmer Crick Associates

“The definition of industrial design is expanding and this year’s entries reflect that. There were a lot of products entered that were pushing into new spaces that no product designer had trodden before.”

“As a judge I appreciate the chance to touch and interact with the products. We certainly got a feel of their manufacturing quality and the appropriateness of materials selection. You could never get that from just looking at an image.”

“Great design has an efficiency about it. An efficiency in parts and manufacturing, an efficiency in function, even an efficiency in aesthetic. From a Design Awards point of view, that’s the benchmark we should be setting.”

Scott Cox

Nick O’Loughlin

Brandon Gien

Founder and Director Formwerx Product Design Consultants

Design Manager Sunbeam Corporation

Executive Director, AIDA Executive Board Member and Treasurer, Icsid

“I was really impressed by the judges’ sincerity and openness to have indepth debates about even the simplest of products. It was truly a wonderful experience.”

“I really enjoyed being amongst other judges who were so passionate about what they do. It was incredibly fulfilling to discuss the difference between good and great. After a week it was incredibly clear.”

“For me, the Award winning products were instantly appealing from an aesthetic level, but then when we touched them or used them, I could see the initial concept the designer had and the struggle they’d had to get it through to the finished product.”

“I tried to look at the products from a consumer’s perspective. I tried to put myself in their shoes and ask the sorts of questions they would ask. Getting this right is a huge responsibility.”

Architectural and Interior Judging Panel

Neil Burley

Madeline Lester

David Granger

Brian Parkes

Managing Director, Anibou Founder, Burley Katon Halliday

Madeline Lester + Associates Member IDA, Immediate Past President, IFI Past National President, DIA

Managing Director Bangdesign

Associate Director Object: Australian Centre for Craft and Design

“I quite enjoyed working with the other judges. Although we all looked at the entries in different ways we all agreed on the result. The whole process just felt right.”

“I commend the AIDA team for their thorough preparation in making the judging process a pleasure, as well as the entrants who made our job more difficult, given the high standard of the submissions.“

“More than at any other time, design is the language of our time... and to contribute to this ongoing dialogue through the Design Awards program is a privilege shared by judges and participants alike.”

“As someone who has been involved in judging many design competitions I was genuinely impressed with the thoroughness of the process. The deep and greatly varied expertise of the judging panel made for some engaging debate and resulted in thoughtfully balanced outcomes.”

student Judging Panel

Ross Cameron

John Dummett

Mark Bertinetti

Alice Blackwood

Managing Director Dyson SEA

Managing Director Surf Hardware International

System Architect, Industrial Design ResMed

Editor, DQ magazine indesign group

Automotive Judging Panel

Expert Advisors

Paul Cockburn

David Bull

Managing Director Design Field Writer, Motor magazine

CEO BCS Innovations

James Whitbourn

Bob Davis Engineering Manager Open Access

Motoring Journalist Wheels magazine

Michael Stahl Contributing Editor Wheels magazine

David Giorgio

Caroline Davis

Senior Industrial Designer Caroma Dorf

Design Manager Design+Industry

Ben Phyland Manager, Business Development and Strategy Bombardier Transportation


An economy seat with first class design Qantas has taken economy class travel to new heights with judges awarding the Qantas A380 Economy Seat the 2009 Australian International Design Award™ of the Year.

With the exception of the final destination, long-haul international flying has limited appeal – particularly if you occupy a seat at the back of the plane. So if economy travel could be improved with a few inches more leg room or a more ergonomically-comfortable recline, would you be enticed? Qantas thinks so. Since 2003, the international airline carrier has heavily invested in design and innovation strategies to improve the travel experience for its passengers – including economy class travellers. World renowned Australian Industrial Designer Marc Newson was appointed Creative Director of Qantas and given the directive to reinvent the inflight experience onboard its new A380 aircraft. The project to develop the A380 Economy Seat took five years and was a collaborative effort between Qantas, Newson and German seat manufacturer Recaro. The aim was to create a next generation seat that was not only stylish but also functional and innovative. With the customer in mind, a clear focus was given to comfort, space and ergonomics.

2009 Australian International Design Award™ of the Year To win the Australian International Design Award™ of the Year is to receive the highest achievement of design excellence available through the Australian International Design Awards. This accolade represents a unanimous decision made by an independent panel of leading design experts and is awarded to one stand-out design per year. The winner is considered to be of world-class calibre, with attributes over and above all other Award winners competing in the competition in the same year.

2009 Nominees The following Award winners were deemed official nominees of the 2009 Australian International Design Award™ of the Year: BabyBjörn Baby Carrier Synergy Cochlear™ Hybrid™ System Izona Cooksurface Oticon Dual Qantas A380 Economy Seat RØDE Blimp Sports-haler

According to Newson, the team approached the project as a “pure Industrial Design challenge” with added limitations imposed by the aircraft industry such as space restrictions, health, safety, testing and fire regulations, leaving little room for creativity. “Basically, it was similar [to other projects for the A380] but on a larger scale. Given the number of economy seats, we had much more freedom to explore mass production of certain elements which is not generally possible with smaller programs,” said Newson. “In conjunction with Recaro, we were able to push the boundaries much further than would normally be expected.” This bold approach led to the integration of a range of new innovations and features previously not explored in economy class seating, including a single beam seat design to optimise knee and shin room, a seat base which automatically moves in conjunction with the seat recline providing a more ergonomic seat position to firmly support the occupant’s back, and a unique foot rest net attached to the seat in front.

In addition, Qantas and Newson chose exposed carbon fibre for the backshell of the seat, drawing on the material’s striking appearance, weight advantages and durability; and introduced custom-designed seat cushioning and a wide-screen monitor for improved comfort and entertainment. Vanessa Hudson, Head of Customer Product and Service Development at Qantas said every aspect of the seat’s design was considered throughout the development process and customers were consulted at every step. “A significant amount of customer input and testing went into this project,” said Hudson. “From ideas generation through to ergonomic fit testing based on population measurements, ergonomic comfort testing to optimise cushioning comfort for positions adopted during flight, overnight sleep testing to further test comfort over a longer period of time, and prototype and product testing throughout the design and development process.”

“ Basically, it was similar [to other projects for the A380] but on a larger scale. Given the number of economy seats, we had much more freedom to explore mass production of certain elements which is not generally possible with smaller programs.” – marc newson

It was this meticulous attention to detail and level of innovation adopted throughout the entire design process, clearly evident in the final product that caught the eye of the judges in the Australian International Design Awards and awarded Qantas the 2009 top accolade. “In a notoriously restrictive design category, this is a world class result... and a beautiful piece of design,” said the judges. “The dual movement recline and foot net are innovative and brilliant. This top prize winner is excellent in all judging categories. It shows a high level of manufacturing expertise and skill, innovation and a little bit of joy.”


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Recognising environmentally conscious design decisions 2009 Award for Excellence in Sustainable Design Sustainability Victoria, the Design Institute of Australia (DIA) and WSP Environmental in partnership with Standards Australia are proud to present the 2009 Award for Excellence in Sustainable Design to the Electrolux Refrigeration Collection 2008. Environmentally superior products are not niche eco’ or green’ products, but everyday products that have been designed to eliminate or minimise harm to the environment and society, as well as deliver increased resource efficiency across the entire product lifecycle, while remaining functional, safe, desirable and cost effective. The design principles for achieving innovative products with higher levels of environmental performance include: • Efficient design – minimise resource inputs and waste, ie: do more with less • Safe design – avoid toxic and hazardous substances in materials and processes • Cyclic design – materials can be continuously cycled through industrial or natural systems • Communication design – provide verifiable consumer information about the product’s environmental performance The Electrolux Refrigeration Collection 2008, designed by Scott King, clearly demonstrates a sophisticated approach to Design for Sustainability that is commercially relevant. The range reflects lifecycle thinking oriented towards addressing key environmental issues and impacts. All 14 models in the Collection are designed to minimise energy consumption and maximise efficiency. These new refrigerators use 49 per cent less energy than 10 year old models of equivalent capacity, and as a result contribute less greenhouse gas emissions. The models also use Isobutane, a non-synthetic refrigerant with a significantly lower Global Warming Potential. An expected life span of 20 years means that these noteworthy features are locked in to maximise higher levels of environmental performance and quality. Electrolux underpins these positive outcomes with a comprehensive Product Stewardship service to ensure end-of-life refrigerators are recovered, disassembled and recycled in an environmentally sound manner. As a partnership, Sustainability Victoria, the Design Institute of Australia and WSP Environmental are committed to the pursuit of excellence in sustainable design. In addition to recognising outstanding examples of sustainable design practice, such as the Refrigeration Collection 2008 from Electrolux, the partners advocate sustainable design as a priority in education, research, public policy and leadership.

Education It is recognised that sustainable design education is critical for students, educators and practitioners alike. Core sustainable design content must be included in design programs for tertiary students and encouragement of sustainable design in professional development programs for practitioners and academics are equally important. The DIA’s Education Policy clearly identifies knowledge of ethically responsible design in relation to people and the environment as a core component of all design education. Research Collaborative research between national agencies, research institutions and business can assist in the development of best practice innovations in sustainable design. Australia’s design innovation is illustrated by the Reserve Bank and CSIRO’s cooperation to develop the world’s first plastic bank notes, designed for durability and recyclability. The CSIRO is using this technology to develop the world’s first printable plastic solar cell. Other Australian sustainable design innovations are evident in furniture, building materials and textiles. Public policy Establishing a national approach to sustainable design policy across all key areas of endeavour and recognition of the role of design and innovation in sustainability strategies are critical to public policy. Despite a distinct lack of leadership and encouragement at the national level, Australian designers are leaders in sustainable design and eco-innovation, encouraged by innovative policies and programs by some state governments. Leadership Support for and uptake of sustainable design practices by leading government agencies and business stakeholders will help drive design for sustainability. Smart companies are increasingly turning to sustainability as a means to differentiate themselves in the crowded marketplace, as well as an opportunity to reposition or reinvent themselves in the post-global financial crisis economy. Electrolux’s focus on sustainability as evidenced by their Australian International Design Awards win, and recent reports about HP, Dell and Apple competing to design the most sustainable computer and to be the most sustainable company, highlight the marketability of sustainable design.

“ environmentally suPerior Products are not niche ‘eco’ or ‘green’ Products, but everyday Products that have been designed to eliminate or minimise harm to the environment and society.”



2009 Australian International Design Award


australian international DESIGN AWARDs ™

Products that receive an Australian International Design Award™ are products that represent design excellence. Australian International Design Award™ recipients have, in the opinion of the judges, both met and exceeded all applicable judging criteria including innovation, visual and emotional appeal, functionality, quality and manufacture, human factors (ergonomics, semantics and safety) and environmental sustainability. They have also proven to add significant value to Australia’s cultural and design identity.



BabyBjörn Baby Carrier Synergy

The judges commented: “Innovative design and material selection makes this company undoubtedly the master of its domain.”

BabyBjörn AB Ergonomidesign

A baby carrier designed to carry babies up to 12kg. Breathable material and considered design keeps both baby and wearer cool whilst providing maximum carrying comfort. The mesh fabric shapes itself to the baby’s body and provides excellent support for the baby’s back and head. Designed in Sweden

The judges commented: “A well researched device with strong visual identity that will function in almost any condition, anywhere.”


eneloop Rechargeable Nickel-Metal Hydride Battery

SANYO Oceania SANYO Electric Co. Ltd. Corporate Marketing H.Q. Advanced Design Center SANYO Electric Co. Ltd. Mobile Energy Company

A rechargeable battery created with consideration of the global environment and may be reused approximately 1,000 times. It is more economical than a dry-cell battery and its energy storage efficiency means an energy residual ratio of 85 per cent remains after one year, if not used. Different from a dry-cell battery, it is usable in low temperature conditions down to -5º. Designed in Japan


Miele 90cm Wide Pyrolytic Oven

The judges commented: “Beautifully detailed with impressive extra cooking accessories. Its door literally opens with a smile.”


Miele Australia

A 90cm pyrolytic oven offering not only revised and refined design and usable space but innovative features and useful technology including ‘MoisturePlus’ cooking, wireless RoastProbe food thermometer and sensor controlled cleaning. It also contains a huge cooking chamber with integrated quadruple halogen lighting to ensure optimum visibility on all shelf levels. Designed in Germany

The judges commented: CONSUMER “Unquestionably a desirable addition to modern homes. An unprecedented idea that has a real wow factor.” Fisher & Paykel

Izona CookSurface

An elegant, flush, easy to clean cook surface that fuses the best of gas and ceramic technology. Stylish, seamless black ceramic glass is the backdrop from which innovative burners and pan supports emerge individually for cooking and then retract when finished. Designed in New Zealand



de’longhi nesPresso lattissima

the Judges commented: “quiet, comPact and very satisfying to use. simPle, discreet and aPPealing.”

de’longhi australia

The smallest cappuccino maker on the market. It features an intuitive interface, unique milk tank solution with three dedicated milk buttons and patented cleaning function. It is designed to be user friendly with complete frontal access. To be used in conjunction with Nespresso’s unique hermetically sealed coffee capsules which guarantee freshness. Designed in Italy

the Judges commented: consumer “a difficult Product area has been well addressed from every viewPoint, excellent ergonomics, blueant wireless australia refined functionality and outersPace design great Packaging.” lite-on technology corP

q1 bluetooth headset

A wireless headset which pairs easily with any Bluetooth enabled mobile phone. Proprietary Voice Interface allows most headset functions to be controlled via simple voice commands. Its acoustics are designed to minimise wind noise, along with proprietary DSP software to ensure the user’s voice is crystal clear, even in noisy environments.

Designed in Australia


Siemens liftMatic

The judges commented: “A world first in this category. Ergonomics have been well considered, its functionality is simply incredible.”


Siemens Appliances

A wall-mounted oven with a built-in lift allowing access to food from three sides without doors or handles, eliminating the risk of touching hot surfaces. The liftMatic heats more efficiently than traditional ovens, as rising heat remains trapped within the oven. Designed in Germany

The judges commented: CONSUMER “A high quality, professional product at an accessible Microphones price point. Its consumer ARØDE protective windshield and shock-mounting accessory attainability is what for directional shotgun microphones, which are particularly vulnerable to wind noise. It is designed to be used outdoors on industrial design is location for film, radio and television recording and broadcasting. all about.” Designed in Australia

RØDE Blimp



Swap ‘n’ Go Green

Elgas Amtrol-Alfa S.A. Escritorio de Design Unipressoal Limitada

The judges commented: “An excellent ambassador for professional design. Refined touch points and friendly aesthetics will win consumers the world over.”

A 100% carbon neutral LPG cylinder for all leisure uses. World first thermoplastic composite cylinder construction achieves a total weight of 6.5kg, for an 8.0kg LPG capacity. Safety is improved with a valve that will not allow the release of gas unless a regulator is attached. Designed in Portugal

The judges commented: BUSINESS AND TECHNOLOGY “Clear system integration and superb styling make this the ideal product to demonstrate the value of Catalyst Design Group professional design Mobilarm to business.” An onboard marine safety device that employs GPS and

Mobilarm Crewsafe

navigation systems to provide essential track-back data on demand. The device provides crew location monitoring, automatic alarm, manual duress alarm, in-water tracking, individual and group paging, management of safety equipment and rescue assets, database of MOB recovery instructions, First Aid procedures, emergency contacts and useful help files.

Designed in Australia

business and technology

comPanion test set

the Judges commented: “excellent aPPlication of industrial design. this demonstrates a giant leaP from the Previous generation.”

design award

designworks triasx

A tester that can be carried up telecommunications towers for a coarse check on individual components, or used at the bottom of the tower to check for badly out-of-performance components or interconnections. It is the lightest, highest performing device in its class. Designed in Australia

the Judges commented: business and technology “aPProPriate visual aPPeal gives this Product a high degree of confidence. it feels robust and looks the business.” motorola government & Public safety design

motorola aPx 7000 Portable radio

integration center

A 2-way, multi-band radio communications device designed specifically for mission critical users, providing inter-operability on demand. The radio was designed to meet unique and rugged requirements and to work intuitively in any environment. Designed in usA


The judges commented: “Highly commendable Australian design innovation with significant investment ™ in scientific research and development. This is ‘trending’ in the right direction with its ability to personalise like a pair of glasses.” Cochlear


Cochlear Hybrid System ™

A system combining cochlear implant technology and hearing aids by effectively restoring the severe-to-profound high frequency loss using electrical stimulation. The higher frequency regions of the cochlea are stimulated electrically, while lower frequencies are preserved for acoustic amplification. Designed in Australia

The judges commented: MEDICAL AND SCIENTIFIC “Simply beautiful, top-shelf design. Virtually invisible, A/S with the perfect fit in a light, AOticon modern, high-tech hearing device designed for people compact package. Faultless.” with hearing impairment enabling a full inventory of high-end

Oticon Dual

audiological features in a discreet 2cm package. The system turns into a mini headset providing hearing impaired people with wireless access to Bluetooth enabled phones, Mp3 players, televisions and other popular personal entertainment systems.

Designed in Denmark

The judges commented: “Finally! An entirely appropriate, exciting and innovative solution to a staid product area. Very user friendly and easily promotes a more diligent use DelvTech International of the medication within.” A next generation asthma puffer MEDICAL AND SCIENTIFIC

Sports haler


designed to be visually appealing and practical. Retractable twist action mouthpiece and sealed body provide a compact and safer solution to standard puffers. It is presented in a range of colours and accessories, making it more portable, convenient and personalised. Designed in Australia

The judges commented: AUTOMOTIVE AND TRANSPORT “The family vehicle stereotype is completely reconsidered with great packaging and finishes. Innovative tailgate GM Holden and solid rear tray offer A sportswagon with technologically advanced revisions, excellent access.” containing generous interior space, combined with sporty

Holden VE Sportwagon

styling and sedan-like handling. The VE Sportwagon offers customers a spacious and practical alternative to the SUV with less environmental impact than a large four wheel drive.

Designed in Australia Best Overall



Peugeot 308 Touring

The judges commented: “Outstanding versatility with a highly functional seating configuration and impressive optimisation of a small space.”

Automobiles Peugeot Peugeot Automobiles Australia

A durable and versatile car with interchangeable seating arrangements, excellent storage and providing safe, reliable and economic transportation. It is the most compact vehicle on the market with the ability to seat seven people. Designed in France Best interior

The judges commented: AUTOMOTIVE AND TRANSPORT “Absolutely uncompromised good looks coupled with superb quality in overall manufacture, fit Volkswagen Group Australia and finish.” A vehicle combining the elegant appearance of a coupe

Volkswagen Passat CC

with the comfort of a sedan. This four door, four seat vehicle utilises Adaptive Chassis Control and sports suspension, matched with optional features to further improve the owner’s experience including Park Assist, Adaptive Cruise Control and Active Climate Control ergonomic sports seats. Designed in Germany Best exterior

the Judges commented: “this Product is almost too good to be true! excellent functionality that can no doubt extend into many other aPPlications.” x-technology r+d swiss gmbh

design award

sPort and leisure

x-socks sPeed metal

A climate regulating sock which supports the natural barefoot climate keeping the foot dry and healthy. The sock protects the feet and anatomically sensitive areas against blisters, abrasions and pressure sores by using ventilation and moisture distribution channels. Designed in switzerland

* the Judges commented: sPort and leisure ™ “comPletely robust and a Joy to use, this Product redefines a market. it excels in all areas, has great sPringfree tramPoline visual aPPeal, excellent A recreational trampoline designed with safety in mind. By functionality and removing the springs and hard frame found on traditional trampolines, the risk of impact injuries is greatly reduced. Fully brilliant manufacture.” deformable safety enclosure also removes the risk of falls both

sPringfree tramPoline ™

to the ground and to rigid enclosure poles. Designed in new zealand


The judges commented: “Highly innovative materials selection and manufacture with commendable visual integration, packaging and branding. A great gift solution.” Blue Sky Design Group SPORT AND LEISURE

Dosh 001 & 002 Series

IDEE Products

The world’s first range of wallets made from flexible and semi-flexible 100 per cent recyclable polymers. Designed for the modern lifestyle, the wallets are super slim, highly durable, feature packed and come in a range of vivid contemporary colours. Designed in Australia

The judges commented: HOUSING and BUILDING “An intelligent choice for architectural bathrooms, using a clean, sophisticated approach to water saving.” Caroma Dorf

Caroma Invisi II

A toilet cistern totally redeveloped to fit into the smallest standard wall cavity of a 90mm standard stud commonly used in domestic houses and buildings. The system incorporates a unique fitting and bracket/cistern integration concept, and a high-level 4.5/3 litre flushing performance leading to dramatic water savings. Designed in Australia


Tahi Shower System

The judges commented: “Striking beauty combined with a twin-jet water saving application.”



A luxurious water and energy saving shower system. Its modular build means it will suit almost any installation, ranging from the ultimate shower environment to one taken back to basics. Designed in New Zealand

The judges commented: HEAVY MACHINERY “With excellent field of view, superior control and great interior finishes, operation of this type of machine is now easy and effective.” Caterpillar Inc.

Caterpillar M-Series Motor Grader

A motor grader with applications including heavy construction, road maintenance, forestry and mining. Attributes include an operator station providing comfort, visibility and ease of use, and a focus on operational efficiency, durable structures and safety mechanisms. Designed in USA


The judges commented: “A powerful, clever, robust product with a high quality finish and attention Digga Australia to detail that exceeds expectations A high capacity, compact, hydraulic drive system designed and manufactured in Australia for the and improves reliability.” HEAVY MACHINERY


drilling, construction and earthmoving industries. Its primary use is to efficiently convert high capacities of hydraulic flow and pressure into rotational torque without the need for a case drain, complex hosing or filtration.

Designed in Australia

The judges commented: ARCHITECTURAL AND INTERIOR PRODUCTS “A well resolved design with impressive performance, good visual appeal and careful consideration of The Fire Company safety standards.” Geoform Design Architects

EcoSmart Fire – Zeta

A freestanding, portable fireplace designed to enhance the ambience of all types of architectural environments – both residential and commercial. EcoSmart Fires are designed without a flue, and are eco-friendly, running on denatured ethanol – a renewable energy source. Designed in Australia

the Judges commented: “an aesthetically Pleasing alternative to the standard office workstation with excellent customisation and consistent design language throughout.” formway furniture

architectural and interior Products

hum – minds at work

design award

A collaborative workspace furniture system geared towards setting up trains of thought, making signals visible, making accessibility clear, and starting cooperative chain reactions. Cantilevered legs and floating planes provide adjustability and characterisation of a space. Designed in new zealand

the Judges commented: architectural and interior Products “an instant collectable icon setting a new benchmark in materials technology and design. a necessary insitu furniture inclusion in any Plank grcic, kgid furniture collection.” konstantin basf

myto cantilever chair

A cantilever chair representing a balance of strength, stability and design inspired by new technology. Its dynamic shape is formed as one continuous load-bearing structure presenting a slim, lightweight and balanced design. Designed in germany, Italy


The judges commented: “Simple, elegant and a pleasure to assemble. This is a world standard Herman Miller Korb+Korb solution to plug‘n’play office furniture.”



A workstation designed to be constructed without tools or instructions. The Plug+Play build concept means all components simply lock, click or snap into place, making it a fully-flexible platform that can be built, broken down and re-assembled quickly and easily. Designed in Switzerland

ITS BEAUTY LIES WITHIN Elgas would like to thank Standards Australia and the judges for honouring SWAP’n’GO GREEN with a prestigious Australian International Design Award and a 2009 Powerhouse Museum Selection. These awards acknowledge SWAP’n’GO GREEN for its innovations in leading design that include a revolutionary composite structure, improved ergonomics and enhanced safety features. But our most important achievement is the LP Gas inside our new SWAP’n’GO GREEN® bottle is 100% Carbon Neutral*. So as well as being selected by the experts in design, it’s the natural choice for the environment.


And that’s something we can all celebrate.


make the switch in your beautiful home

European technology for contemporary Australian style. Hager B&R provides the world with the latest designer light switches as well as the sophisticated electrical components behind the wall that you don’t see!

Hager B&R

Call 1300 850 253 & quote DY/09 or email: marketing@hagerbr.com.au and we’ll send you a switch brochure.

14-17 Riverside Centre, 148 James Ruse Drive, Parramatta NSW 2150

Tel: 612 9762 0200




From safety switches, circuit breakers and metering enclosures, to sophisticated home automation programs, Hager B&R delivers a total global installation system. The advantage is clear.

With greater integration and more precise controls, the ability to optimise the safe delivery of electricity leads to more intuitive user outcomes and an important reduction in vital energy consumption.

australian international DESIGN marks ™

Products that receive an Australian International Design Mark™ are products that represent good design. Australian International Design Mark™ recipients have, in the opinion of the judges, satisfactorily met all applicable judging criteria including innovation, visual and emotional appeal, functionality, quality and manufacture, human factors (ergonomics, semantics and safety) and environmental sustainability. The Australian International Design Mark™ is a good indicator of quality, value and reliability in the marketplace.




Haier HFD647SS Refrigerator

Electrolux Refrigeration Collection 2008

Haier Australia A quiet, energy efficient and precise refrigerator/freezer combo. VC Fresh Filtration System uses Vitamin C to prolong the life of fruit and vegetables up to three times.

Electrolux Home Products The most energy efficient and environmentally friendly refrigerator range on the Australian market, using 49 per cent less energy than a 10-year-old model of equivalent capacity.

Designed in China

Designed in Australia


MERIDIIST TAG Heuer SA The world’s first pocket watch with phone complication. Design inspiration was drawn from Microsplit and Monaco products to emphasise strength and beauty. Designed in United Kingdom


Miele Combi Steam Cooker Miele Australia A multifunctional steam cooker that combines dry heat and moist steam and doubles as a fan-forced oven. Electronically controlled programs measure relative humidity during the baking process. Designed in Germany




Izona CoolDrawer

Perfecta Cappuccino

Fisher & Paykel

De’Longhi Australia

The world’s first multi-temperature integrated fridge drawer system. With a simple touch of a button temperature can be set to Freezer, Chill, Fridge, Pantry or Wine.

A coffee machine with complete frontal access, easy to use interface, and a patented cleaning function. A pre-brewing function also adds the ability to time-set the coffee making process.

Designed in New Zealand

Designed in Italy


Hughie Sink Hughie Products Hi-tech Design and Tooling C & C Plastics A product designed to capture and re-use water and food scraps in the kitchen sink, laundry tub, or shower that would normally go down the drain. Designed in Australia


Energizer e2 ® Lithium LED Flashlight


Energizer Design Resource A series of waterproof flashlights aimed at the international outdoor sports market. The machined aluminium alloy body is rugged, impact resistant and incorporates an elastomeric grip. Designed in Australia



business anD teCHnoloGy

sanyo waterProoF DiGital movie Camera

inDaGo inDaGo

aristoCrat teCHnoloGies australia (For aCe interaCtive subsiDiary) blue sky DesiGn GrouP An upright, responsible gaming terminal featuring dual 22� LCDs, 80W sound system, power supply and controller, touch sensor panel on lower LCD, game activation switches, PIN pad and smartcard reader.

sanyo oCeania, sanyo eleCtriC Co. ltD. CorPorate marketinG H.Q., aDvanCeD DesiGn Center, sanyo eleCtriC Co. ltD. DiGital system ComPany

Designed in Australia

An all-season, waterproof camera with a 5x zoom lens. Camera is capable of high-definition videos and 8 Megapixel photographs without switching the shooting mode. Designed in Japan Consumer

telstra Colombo DeCt CorDless PHone telstra CorPoration inGram miCro sGw eleCtroniCs CHauHan stuDio A residential cordless telephone with an integrated digital answering machine. Designed with usability in mind, features include a large display, high quality hands-free function and a large phone book. Designed in United Kingdom

business anD teCHnoloGy

event oPal event eleCtroniCs

A two-way studio monitor loudspeaker, designed for professional recording and broadcast environments to provide the audio engineer with a true reproduction of the source audio signal. Designed in USA, Australia


Business and Technology

Medical and Scientific

IPS Single Space Meter Range – ISSM


Compumedics Outerspace Design A Polysomnogram device that continuously, simultaneously and sensitively detects and records physiological variables used to diagnose subtle and complex respiratory and neurological sleep disorders.

IPS Group Inc. Design+Industry A retrofittable parking space meter designed to accept cash, credit or debit cards. Accommodates hybrid card reader, touch keypad, display, solar panels, wireless antenna, GPS location device, battery and expiry indicator.

Designed in Australia

Designed in Australia

Medical and Scientific

Medical and Scientific

Nanosonics Tiller+Tiller

LAERDAL Arctic Heat

An automated and environmentally-friendly solution for the disinfection of ultrasound transducers. The product sets a new standard for high-level disinfection with far superior cycle times, safety, convenience and materials compatibility.

A portable cooling kit designed to cool critical heart attack victims to achieve Mild Induced Hypothermia. Utilises special quick dry fabric filled with specifically measured amounts of polymer as a cooling agent.

Trophon EPR


Designed in Australia

Designed in Australia


Automotive and Transport

Medical and Scientific

Varian 600-IR Series FT-IR Spectrometer

British Airways New Club World Sleeper Seat

Varian Inc. CobaltNiche

British Airways Tangerine BE Aerospace Davis Associates

An analytical instrument used to identify materials or characterise samples in a wide range of applications including testing of raw materials, narcotics or explosives, forensic analysis, biotechnology and more.

A business class airline seat which pairs together a fully adjustable armchair and footstool allowing both a z’ seating position and fully flat bed. Also includes a privacy screen separator for improved personal space.

Designed in Australia

Designed in United Kingdom

Medical and Scientific

Swift LT and Swift™ LT for Her ™

ResMed A family of nasal pillows and mask systems used with Continuous Positive Airway Pressure (CPAP) or bi-level therapy for the treatment of Obstructive Sleep Apnea (OSA). Designed in Australia

Automotive and Transport

Ford FG G Series – G6, G6E, G6E Turbo Ford Asia Pacific Australia Ford Asia Pacific Design Australia Ford Asia Pacific PD Australia The most highly specified Falcon range ever. It offers an exceptional package, delivering outstanding fuel efficiency, dynamics and a 5-star safety rating. Designed in Australia


Automotive and Transport

Automotive and Transport

Volkswagen 7-Speed DSG Transmission

ALLONGE GSB ALLONGÉ John Allison/Monkhouse TJ Andrews Transport Design International

Volkswagen Group Australia

A hearse based on an extended-chassis BF Ford Falcon Cab/Chassis ute. Large windows are integrated into a modern, distinctive design that draws the eye to the rear of the vehicle.

An efficient two clutch transmission system that ensures shifts take place very quickly. There is no perceptible interruption in tractive force and therefore no jolting during gearshifts.

Designed in Australia

Designed in Germany

Automotive and Transport

Audi A4 and A4 Avant

Automotive and Transport

Bus Driver Display Console

Audi AG Audi Australia

Intellidesign Sigtec

A dynamic sedan and a versatile lifestyle wagon designed to reduce fuel consumption and emissions. Highly aerodynamic design reduces CO2 emissions by about 3 grams per kilometre.

An interactive information display for bus drivers. The unit is installed as part of the public bus infrastructure and connects the driver to a GPS/GPRS information network. Designed in Australia

Designed in Germany


Sport and Leisure

Automotive and Transport

Hyundai i30 CW

Fennec Running Shirt

Hyundai Motor Company Australia Hyundai Motor Europe Technical Center GmbH Hyundai Motor Company

X-Technology R+D Swiss GmbH A running shirt made from XITANIT fabric, able to reflect heat and keep the wearer cool. Fabric acts as a conductor of body heat to dissipate sweat and encourage evaporation.

A five door car designed to provide a safe, enjoyable and rewarding driving experience with the flexibility of a wagon. Designed for a wide range of consumers looking for fuel efficient, family transport.

Designed in Switzerland

Designed in Europe

Sport and Leisure


Catalyst Design Group Knog A low profile, flexible, ultra-bright safety light consisting of two super-bright 5mm LEDs. Integrated strap allows for fast, tool-less attachment and removal from anywhere on your bike. Designed in Australia

Sport and Leisure

Fennec Bib Tight Short X-Technology R+D Swiss GmbH A sports garment able to reflect the thermal radiation of the sun and surroundings. Incorporates a three-dimensional intercooler to absorb excess sweat and cool the body via evaporation. Designed in Switzerland


Sport and Leisure

Sport and Leisure

Mini Micro Scooter

Rip Curl H-Bomb Rip Curl The world’s first power heated wetsuit for cold water surfing. Strategically placed heating elements line the back of the wetsuit and are powered by two lithium-ion batteries.

Micro Scooters (Australia) Micro Mobility Systems AG (Switzerland)

Designed in Australia

A three wheeled scooter providing safe and fun mobility for very young children. Its patented two wheel steering system provides stability while encouraging learning and adventure with a quick turning action. Designed in Switzerland

Sport and Leisure

Kathmandu VentusÂŽ Tent System Kathmandu A tent system designed to promote cool airflow via uniquely designed intake vents, strategically positioned mesh panels and doors.

Sport and Leisure


Catalyst Design Group Knog A wireless cycle computer designed for fast, tool-less attachment to any bike. Large waterproof display features a huge current speed readout and average speed bar graph. Designed in Australia

Designed in New Zealand


Sport and Leisure

Housing and Building

TAG Heuer Grand CARRERA Calibre 17 RS2

Protect-it MAXI Structural Column Guards

TAG Heuer SA

Eye-Catcher Innovations

A luxury sports watch inspired by the most exclusive racing GT cars. Features include a revolutionary elapsed time display mode with fixed index and rotating indications.

A new modular structural column protector designed to minimise damage to structural columns and assets resulting from a forklift or vehicle impact. Designed in Australia

Designed in United Kingdom

Housing and Building

Rapidjoint Joinery Connector Range Applidyne Australia Rapidjoint A range of connectors based on a common tightening head that allows joins to be made in seconds using just a cordless drill. The range is usable across a wide variety of joinery applications. Designed in Australia

Housing and Building

Merlin MR850 Chamberlain Australia Blue Sky Design Group A roller door opening device with an updated user interface for easy adjustment. Its compact, slender construction also features an integrated LED ambient light. Designed in Australia


Heavy Machinery

Architectural and Interior Products

S30 Flip Screen

Duette Architella Fabric

Flip Screen Australia A continuously rotating screening and recycling attachment used to separate material in industries such as construction, demolition, civil works, steel recycling, waste transfer and quarries.

Hunter Douglas Luxaflex Window Fashions Hunter Douglas Commercial Hunter Douglas Inc. A shade made from a unique cellular fabric that provides enhanced insulation. The honeycomb cells trap air, keeping homes warmer in winter and cooler in summer, while also cutting heating and cooling costs.

Designed in Australia

Designed in USA

Housing and Building

Hagerblu Visage Hager B&R A range of wiring accessories designed specifically for the Australian and New Zealand markets. Includes a variety of sockets and switches for both the commercial and domestic environment. Designed in France, China

Architectural and Interior Products


Herman Miller Studio Weber + Associates An office chair designed in consultation with physicians and experts in biomechanics, vision, physical therapy and ergonomics to minimise the negative effects of sitting. Designed in USA


tural anD arCHiteCtural uCts interior ProDuCts

arCHiteCtural anD interior ProDuCts

new york ork GuGGenHeim eim museum lamP amP

warrior tHinkinG erGonomix A lightweight, durable and 100 per cent recyclable stool manufactured entirely from expanded polypropylene. The base and cushion seat are fused together with hot air, eliminating the need for any glues or screws.

meGara (australia) new york GuGGenHeim museum A freestanding polypropylene lamp inspired by Frank Lloyd Wright’s iconic building, The Guggenheim. Aimed at the giftware market, it is easy to construct, flat pack and recycle.

Designed in Australia

Designed in Australia

arCHiteCtural anD interior ProDuCts

x-system Planex Derlot A modular shelving system that provides flexibility for numerous configurations and endless applications. Comprises of only two primary and singular parts for seamless lateral or vertical configurations. Designed in Australia


Invisible technology wins prestigious design award Caroma Invisi Series II® toilet suites have won the highly acclaimed 2009 Australian International Design Award in the Housing & Building category. The award is in recognition of Invisi’s unique design, innovative water-saving technology and ease of installation for commercial and residential applications. The Invisi Series II® range of wall hung and wall faced toilet suites have the plumbing and the cistern smartly hidden behind the wall. The only visible features are the smooth, clean line pan and designer buttons. For more information call 1800 CAROMA (1800 227 662) or visit caroma.com.au

Cube Invisi Series II® Wall Faced Toilet Suite (WELS 4 star rated, 3.5L per average flush) McK29210/09


GettinG smart by tHinkinG Global Two of the world’s leading industrial design consultancies Design + Industry (D+I) and Smart Design have created history by joining forces. Both companies have over 20 years experience in the development of globally competitive design solutions. D+I undertakes large and technically complex projects from concept right through to production. Specialising in design for manufacture, D+I has been leading the way in the Australian market for over two decades. Smart Design, a multi-disciplinary design consultancy based in New York, is considered one of the top product design companies in the world and known in the United States market for creating iconic category-changing consumer products. Smart Design has a client list that features some of the bestknown brand names worldwide, including OXO, Microsoft and Hewlett-Packard. Like every great relationship, D+I and Smart Design share the same vision but bring different strengths to the table. D+I’s technical sophistication compliments Smart Design’s highly strategic front end approach, enabling the partnership to compete on a whole new level. “Smart Design has helped a long list of Fortune 100 consumer product companies become more competitive through the

power of design that responds to people’s latent needs. With this partnership we’re now poised to offer that same opportunity to all markets,” said Smart Design’s CEO, Davin Stowell. According to D+I’s Chief, Murray Hunter: “Now two years on, the partnership has grown from strength to strength. Much of this success can be accredited to the close collaboration of our teams.

and with more than 240 industry awards combined, there is no doubt both companies are entering an extremely exciting phase of opportunity and growth. For more information visit design-industry.com or smartdesignworldwide.com

“Working together, we’re well equipped to deliver heightened end-to-end strategic design services,” he said. “Bringing together two industry leaders benefits both companies. We can offer clients the expertise of over 150 highly skilled designers and engineers. Together, we have the consumer savvy, strategic design intelligence and proven track record to change the basis of competition for our clients.” “The relationship has helped us and our clients gain a significant advantage through global perspective. We are able to share knowledge about consumer markets, design tools and techniques, and worldwide trends,” Hunter concluded. The union is truly global with offices in New York, San Francisco, Barcelona, Sydney and Melbourne. Having undertaken the development of thousands of products,


Supporting the next generation

2009 Australian Design Award James Dyson Award

We want to inspire and nurture the designers of the future. We want them to follow the most necessary of career paths, but more than that, to discover the satisfaction and creativity that comes with designing. With a little encouragement, we can help the next generation of designers develop a love of problem solving that will ensure the future of our industry is in capable hands. The Australian Design Award – James Dyson Award (formerly Australian Design Award – Dyson Student Award) has been doing this for the past nine years; providing a platform for local design students to showcase their talent to the Australian design industry. Each year Dyson, the Australian International Design Awards and a host of industry experts come together to celebrate the next generation of young design talent in Australia. In 2009 a record number of entries were received into the Award. All had embraced the Award’s ethos to create projects with a view to complete design; that is, design which places function first and foremost, but that doesn’t neglect to look at other intrinsic factors including sustainability, ergonomics and aesthetics. The passion and dedication which goes into creating each project is evident in the amount of research and work undertaken to provide an entry that is well resolved and in many instances, ready to take to market. It’s this same passion that has propelled James Dyson throughout his career; continuing his pursuit of groundbreaking product innovation and technology. A desire to share this passion is what led him to want to help students realise their design potential, knowing it’s these young people who will create practical solutions to our 21st century challenges of sustainability, housing and an ageing population. This year, Australia’s 13 student finalists compete against 450 students from around the globe in the James Dyson Award. An opportunity we hope will propel and encourage them to continue to take on the world as they move forward in their design careers.

Ross Cameron Managing Director

GolD tHe JuDGes CommenteD:

switCH “a Great lookinG anD inCreDibly reFineD tHe wHole PaCkaGe Has been Commuter bike ProDuCt. tHorouGHly ConsiDereD to ProDuCe an robert DumaresQ monasH university

innovative, Quality ProDuCt solution.”

A high performance folding bike specifically designed for easy handling in crowded environments, taking up no more space than the footprint of one wheel. Switch’s ability to fold in one smooth motion makes it one of the fastest folding bikes available without relying on any structural locking mechanisms.

tHe JuDGes CommenteD: silver “an exCellent iDea tHat meets solaQua real neeDs witH aPProPriate Jason lam anD simPle teCHnoloGies.” university oF new soutH wales

A water disinfection unit to be used in rural sub-Saharan Africa using ultra-violet and infrared rays from the sun to eliminate contaminates. Raw water is passed through a sari cloth filter into five specially designed bottles which, once splayed on the ground, maximise exposure to UV rays and absorb heat.


Bronze The judges commented:

TrackSense “A robust and rugged supplementary Lachlan Meeks University of Technology Sydney An improved warning system for railway personnel of oncoming trains using vibration sensory modes that link to a database. Once the unit has distinguished between the train’s vibrations and background noises, an alarm is triggered to warn surrounding personnel of an approaching train.

safety device that is easy to install and simple to use.”

The judges commented: Highly Commended “An innovative redesign of an Boomer Mobility Aid for aged-care product using new the Elderly manufacturing processes. Daniel Molloy it has clean lines and a Monash University A walking aid designed to reduce the risk of falls and stair-related modern aesthetic.” falls in the ageing population. With a strong emphasis on safety, the key innovation of the design is the stair-ready function, allowing the mobility aid to transform from a walker into a climber enabling the user to safely maneuver up and down stairs.

Finalists 01 Link Urban Scooter System Anton Grimes University of New South Wales 02 The Ultimate Limb Brandon Clark University of Western Sydney 03 mAIRine Grant Humphreys University of New South Wales


04 Accuswift Tripod Head James Field University of South Australia


05 Ripcurl Headstrong Protective Hood for Surfing Tom Gaunt Monash University 06 UGO SAFETY BRAKE James William Wansey University of New South Wales 07 Exitpoint Tom Fraser Queensland University of Technology 08 Squad Firefighter Positioning System Roy Hareguna University of New South Wales 09 MO:BEN Alex Cheong Monash University









ILVE cooking is all class For centuries the essence of Italian lifestyle has been to enjoy life, be happy and achieve it in style. Now with ILVE’s range of cooking appliances this lifestyle is brought to Australia, with a touch of Asian spice and European flavour. ILVE’s modern manufacturing facility, located near historic and timeless Venice, represents more than 50 years of tradition and is a story of continuous technological research and innovation. Pioneers of the Nostalgie cooking range, in-home Tepanyaki cooking methods, and professional freestanding ovens, ILVE is defined as one of Europe’s finest specialists in cooking appliances.

GOOD DESIGN IS INVISIBLE The Caroma Invisi Series II® toilet suite collection was awarded a 2009 Australian International Design Award in the Housing and Building category in recognition of its unique design, innovative water saving technology, and ease of installation for commercial and domestic applications. The versatile Invisi Series II® range is suitable for in-wall, under counter, induct and in-ceiling applications, and includes the first wall hung toilet suite that fits within a standard 90mm wall cavity with 450mm centres. Servicing of the Invisi Series II® suites can be completed through the wall-mounted button plate if access to the cistern and plumbing is required. The collection meets all relevant Australian Standards and is guaranteed not to leak in wall when installed by a certified plumber in accordance with the installation instructions. For more information contact Caroma on 1800 227 662 or visit caroma.com.au

ILVE’s stunning appearance and faultless performance offers the home chef all the necessary tools to achieve outstanding cooking results. The company has captured social trends and developed a range of cooking appliances that allow for traditional cooking of dishes, with room to add a little twist of your own. ILVE’s commitment to continued product development has assisted in putting the company at the forefront of preferred cooking appliances in the world market. All ILVE hand-built ovens perform to the same high standard by offering 10 cooking functions, pre-programmable cooking timers, 18/10 stainless steel construction, triple-glazed cool touch doors, heat resistant knobs and handles, and advanced

cooling systems, while offering you the latest in cooktop versatility and technology. Sizes range from 60cm single ovens to 150cm double ovens and everything in between – it’s easy to find a product that suits the way you cook at home. For more information contact ILVE on +61 2 8569 4600 or visit ilve.com.au


20 successful years of Industrial Design

De’Longhi delighted Make your mark with de’accolades

This year Industrial Design at the University of New South Wales (UNSW) is celebrating 20 successful years with many of its graduates making their mark on the world in Industrial Design and associated fields.

Receiving a Design Award for the Lattissima Coffee Machine and a Design Mark for the Perfecta Coffee Machine in the consumer category, De’Longhi Marketing Manager, Jason Haskins said: ‘’Now more than ever, consumers are looking for innovative, time and effort saving products that have lasting effectiveness, looks and efficiency. We’re proud to have two De’Longhi products recognised in this way.’’

A key feature of this success is encouraging young designers through support from industry such as collaborative projects and design competitions. This year UNSW Industrial Design students demonstrated their design talent, making up almost half of the 13 finalists in the 2009 Australian Design Award – James Dyson Award. This resulted with Jason Lam taking out the Silver prize. Meanwhile, student Sam Adeloju has just won first prize in a design competition sponsored by the Association of Rotational Moulders Australasia. Industrial Design at UNSW continues to evolve. Students are encouraged to explore new technologies, changes in society and the environment by applying ‘design thinking’ to the challenging problems and opportunities that arise in our constantly changing world.

De’Longhi Australia is delighted to announce two prestigious design wins in the recent Australian International Design Awards.

Noted as being one of the most compact coffee machines in the market, the Lattissima features an intuitive interface, unique milk tank solution and patented cleaning function. Meanwhile the Perfecta was lauded for delivering the perfect coffee every time, using intelligent technology to create the perfect balance of coffee strength, aroma, milk and water temperature every time. For more information contact De’Longhi Australia on 1800 126 659 or visit delonghi.com.au

IP Australia recognises the importance of Australian designers and their contribution to our economic development. To help Australian industrial and graphic designers, IP Australia in partnership with Design Victoria and with the collaboration of the Design Institute of Australia (DIA), Australian Graphic Design Association (AGDA), specialist Intellectual Property lawyers and industry experts has produced two guides: • Make Your Mark – An Intellectual Property Guide for Australia’s Industrial Designers; and • Protect Your Creative – An Intellectual Property Guide for Australia’s Graphic Designers. Each guide contains practical information and case studies to explain IP protection and related issues to help designers understand IP and make informed business decisions. Publications are available for free download from ipaustralia.gov.au IP Australia is the Australian government agency responsible for administering patent, design, trade mark and plant breeder’s rights. By granting these rights, and contributing to the improvement of Australian and international IP systems, IP Australia is supporting Australia’s economic development. For more information visit ipaustralia.gov.au

For more information visit fbe.unsw.edu.au


International praise for Miele For Miele, good design is more than good looks. Clear lines, high-quality materials and an intuitive user interface repeatedly elicit praise. Since the launch of its H 5000 series of cooking appliances, Miele has received a number of international design prizes with juries commending Miele for its exceptional design. The 2009 Australian International Design Award for the Miele 90cm Wide Pyrolytic Oven is the third major design prize for this product. In 2008 it won an iF Product Design Award, and a Red Dot Design Award earlier this year. The 2009 Australian International Design Mark awarded to the Miele Combi Steam Cooker is the third international design recognition for this product, following its win of the coveted iF Gold Award and a Red Dot Design Award in 2008. Miele is the only international appliance brand to have won consecutive Australian International Design Awards, following its Award win for their telescopic island rangehood in 2008. For more information visit miele.com.au

Powered by 4design 4design has achieved a world first with the successful development of the Mainline B Series Adaptor System for Power and Data Corporation. Designed to fit with the Mainline power track distribution system, which enables access to power at any point along its length, the series comprises a range of dedicated adaptors each suitable for a specific regional electrical standard, but designed from a common platform allowing a global solution. The common platform means that more than 75 per cent of the adaptor’s components are the same across all regional variants. At 4design, the project’s challenge was to develop a system to cater to a minimum of 10 key regions – no mean feat considering the different socket footprints and regulatory requirements of each region. 4design established a matrix of the physical and regulatory constraints and developed a 3D template which defines minimums and maximums accordingly. This complex 3D database not only establishes the areas of commonality, but also allows new adaptor variants to be easily added to the range with the assurance that key physical and safety parameters will be automatically met. From a business perspective, Power and Data Corporation now has a solid foundation from which to work as they introduce their innovative power distribution system to new markets. Cost, resource and time management have all been addressed through a systematic design process which clearly highlights the role of design as a key component of successful business strategy. The Mainline B Series Adaptor System is a business tool, designed to meet a demanding client brief with a mandatory requirement to be a global solution. 4design’s experience with complex design and engineering projects, and a thorough understanding of manufacture systems, has provided Power and Data Corporation with a global platform. For more information visit 4design.com.au

Master of their domain


RØDE Microphones is proud to be recognised with an Australian International Design Award for the RØDE Blimp. Following both critical and user acclaim upon its release, the RØDE Blimp has progressed from strength to strength providing both professional and amateur sound and video recordists with a reliable, robust and incredibly effective windshield and shock-mounting system. “I’m extremely proud of what our designers have achieved with the RØDE Blimp,” says Brian Gordon, R&D Director at RØDE Microphones. “Being awarded an Australian International Design Award, in addition to the Blimp’s Red Dot Design Award is truly an honour. I am confident that with the right environment and nurturing, more and more world-class products can be designed in Australia by in-house design teams,” he says. For more information visit rodemic.com

Setu Chairs from Herman Miller Herman Miller introduced the next generation of multipurpose chair, Setu, at Neocon 09 in Chicago. Designed in partnership with German-based Studio 7.5, Setu sets new standards in simplicity, adaptability, comfort, and dematerialisation for multipurpose seating. The core of Setu is The Kinematic Spine™, a combination of two simple polypropylene materials that are precisely engineered to achieve instant comfort for nearly everybody. The Kinematic Spine mimics the synchronised movement needed to fully support the body in any reclined or upright position. With no tilt mechanism and only one adjustment (height), chair components are minimised. The chair is dematerialised, lightweight, and easy to use. The Kinematic Spine works together with the new Lyris™ elastomer seat suspension, which stretches in every direction to distribute weight evenly, conform to your contours, and provide aeration. The durable, non-corrosive H-Alloy™ aluminium base requires no finish, minimising additional labour and harmful toxins. Setu adheres to the McDonough Braungart Design Chemistry (MBDC) Cradle to Cradle protocol.

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For more information visit hermanmiller.com/setu

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Tues 1 December 2009 ENTER ONLINE



tHe raPiD manuFaCturinG revolution Once upon a time products were crafted by hand. Then the industrial revolution introduced the world to mass manufacturing processes. Over 150 years later Digital Direct Manufacturing (DDM) is heralded as the next industrial revolution. DDM is an approach to manufacturing that invites innovation in the way products are designed and produced. Utilising additive manufacturing technologies, components are grown in a layer-by-layer technique without the need for tooling or time consuming sub-assembly. It is an alternative method that is being adopted by companies when production volumes are below 1,000 units per annum, and the likelihood of design changes or customisation is high. DDM’s ability to produce highly complex designs in a very short time frame, without the cost of tooling is unequalled by traditional manufacturing methods. It has become an innovative solution to the everyday challenges in manufacturing. ARRK is a pioneer in offering the latest Rapid Manufacturing technologies that accelerate products to market. Simon Marriott, CEO of ARRK Australia and New Zealand says:

“Being a technology-driven company, our continued research and investment in new technology and manufacturing processes ensure our customers reduce product development time and cost in every part of the production process.” Industries embracing DDm Manufacturers are leveraging the use of DDM on their factory floor to produce jigs, fixtures, drill guides and assembly aids. These fixtures are low volume with non-critical surface finish. Minelab, manufacturer of advanced metal detectors, utilised DDM to create a limited edition part to aid an existing product. The biggest benefit was the elimination of tooling, so they didn’t have to wait weeks or months for parts. The commercial aerospace industry uses DDM to make ducting for the Boeing 787. The aircraft programs have been considered highly successful due to low part-count, cycle-time reduction and ease of design modifications. For more information on DDm contact ARRK at info@arrk.com.au, or visit arrk.com.au Service hotline: 1800 839 199

be in tHe runninG For australia’s toP ProDuCt DesiGn awarD The Australian International Design Awards, Australia’s longest running and most prestigious product design awards program, is calling for entries in the 2010 Awards. By participating, manufacturers and designers have the opportunity to gain international exposure and a local marketing edge. Winners and finalists receive measurable outcomes including vast media exposure, print and online promotion, point-of-sale advantage, product exhibition opportunities, market credibility, peer recognition and much more. Entry is open to all professionally designed products available for sale in Australia and products professionally designed by Australians for overseas markets. Categories of entry include: Consumer, Business and Technology, Medical and Scientific, Automotive and Transport, Sport and Leisure, Housing and Building, Heavy Machinery, and Architectural and Interior Products. Entry closes Tuesday 1 December 2009 Enter online designawards.com.au


2009 Powerhouse Museum Design Award and Selection

Since 1992 the Powerhouse Museum has recognised excellence in Australian product design with its own award and selection as part of the Australian International Design Awards program. The aim is to recognise design with the potential to make a positive difference to the world by improving health, wellbeing or the environment. This year’s selection includes everything from plastic sinks to cutting edge sports products and shows how design impacts on every part of life. The selection is made from the Australian International Design Awards finalists and considers good design, innovation and the significance of a product to Australia’s material culture. The Museum displays the selected products in the Success and Innovation gallery for one year as part of the annual Australian International Design Awards exhibition, and also features a selection of finalists from the Australian Design Award – James Dyson Award. From the selection one stand-out design is chosen for the Powerhouse Museum Design Award. This year’s winner, the Grael, represents excellence in product, software and electronics design. Its smart and streamlined form integrates innovation, sustainability, and user awareness. It is an Australian

product that has the potential to make a significant impact worldwide by improving the quality of health and wellbeing for those suffering sleep disorders. Through this award, the Powerhouse Museum recognises the important role of design in harnessing science and technology to meet the many challenges ahead across the areas of health, society and the environment. The Powerhouse Museum is the custodian of Australia’s design and innovation history – and the only museum that actively collects, documents and exhibits Australian Industrial Design. Our collection includes the archives of the Industrial Design Council of Australia – the precursor to the Australian International Design Awards – and many products that have been recipients of Australian Design Awards over the years. These design stories are featured on the Museum’s website, powerhousemuseum.com/collection/database The opening of the 2009 Australian International Design Awards exhibition coincides with the Sydney Design 09 Festival in August. The exhibition is on display at the Powerhouse Museum until June 2010 in the Success and Innovation gallery.

2009 Powerhouse Museum Design Award

2009 Powerhouse Museum Selection

Grael Compumedics Outerspace Design

Companion Test Set

Cochlear™ Hybrid™ System Energizer e2® Lithium® LED Flashlight Hughie Sink Protect-it MAXI Structural Column Guards Rip Curl H-Bomb Sports-Haler Swap ’n’ Go Green Warrior


zeta The EcoSmart Fire

The sleek, chic Zeta is a unique portable fireplace that combines sheer architectural brilliance with pure functionality and performance. EcoSmart Fires are fuelled by denatured ethanol, an environmentally friendly, renewable energy. Winner of a 2009 Australian International Design Award.

winners’ directory Company

Phone Number Website


Phone Number Website


+35 12 5354 0200


IPS Group

+1 858 414 2371


Applidyne Australia

+61 8 8234 8211


John Allison/Monkhouse

+61 1800 386 3725


Arctic Heat

+61 7 5522 1552



+61 3 9267 9999


Aristocrat Technologies Australia (for Ace Interactive subsidiary)

+61 2 9697 4273


Konstantin Grcic, KGID

+49 89 5507 9995



+61 3 9428 6352


Audi Australia

+61 2 9695 6200


Korb + Korb

+41 56 2001420


Peugeot Automobiles Australia

+33 1 4066 5511


Luxaflex Window Fashions

+61 2 1800 628 811


BabyBjörn AB

+61 3 9585 8199


Lite-on Technology Corp

+886 2 8798 2888


Blue Sky Design Group

+61 2 9669 4644



+61 3 9569 4055


BlueAnt Wireless Australia

+61 3 9593 6700


Marc Newson

+44 20 7932 0990


British Airways

+61 1300 767 177


Megara (Australia)

+61 3 9720 1522


BE Aerospace

+1 561 791 5000



+64 9829 0417



+61 3 9212 1500


Micro Scooters

+61 420 394 348


Siemens Appliances

+61 3 8551 1112


Miele Australia

+61 3 9764 7123


C & C Plastics

+61 7 5574 4022



+61 8 9315 3511


Caroma Dorf

+61 2 9202 7101


Monash University

+61 3 9902 6000


Catalyst Design Group

+61 3 9428 6352


Caterpillar Inc.

+65 6828 7167


Motorola Government & Public +1 954 723 5063 Safety Design Integration Center

business.motorola.com/ MOTOA4

Chamberlain Australia

+61 2 9424 2603


New York Guggenheim Museum

+1 64 6865 1678


Chauhan Studio

+44 20 899 6657



+61 2 8063 1600



+61 3 9320 2200


Oticon A/S

+61 2 9635 8188



+61 2 9425 5415


Outerspace Design

+61 3 9427 0355



+61 3 8420 7300



+61 3 8795 1100


Davis Associates

+44 1707 663 665



+39 0471 803520


De’Longhi Australia

+61 2 9426 7052


Qantas Airways

+61 2 9691 3636


DelvTech International

+61 7 3865 3337


Queensland University of Technology +61 7 3138 2000



+61 4 0468 2139



+61 3 5562 5409


Design + Industry

+61 2 9555 1166


Recaro Aircraft Seating

+49 79 1503 7000


Design Resource

+61 2 9906 5300



+61 2 8884 2116



+61 7 3726 0026


Rip Curl

+61 3 5261 0001


Digga Australia

+61 7 3807 3330


RØDE Microphones

+61 2 9648 5855


Electrolux Home Products

+61 2 9317 9615


Sanyo Oceania

+61 1300 360 230



+46 8 506 672 00


SGW Electronics

+86 755 2573 6666


Elgas Limited

+61 1300 652 003



+61 7 3229 3150



+61 1 800 383 7323


Springfree™ Trampoline

+61 1800 5867 7233


EVENT Electronics

+61 2 9648 5855


Studio Weber + Associates

+1 8966 9736


Eye-Catcher Innovations

+61 8 8443 7500


Swinburne University of Technology

+61 1300 275 794


Fisher & Paykel

+61 2 8745 8200


TAG Heuer SA

+41 3 2919 8346


Flip Screen Australia

+61 2 6931 8002


Telstra Corporation

+6 12 9396 1193


Ford Asia Pacific and Australia

+61 3 9359 7788



+44 20 7357 0966


Formway Furniture

+64 4568 3799


The Fire Company

+61 2 9997 3050


Geoform Design Architects

+61 2 9699 4499


Thinking Ergonomix

+61 2 9726 7177


GM Holden

+61 3 9647 2293



+61 2 9818 5251


Hager B&R

+61 2 9687 0077


Transport Design International

+61 2 9906 5300


Haier Australia

+61 2 9735 8112



+61 7 3907 1200


Hi-tech Design and Tooling

+61 7 3711 9855


University of Canberra

+61 1300 301 727


Herman Miller

+61 2 8966 9736


University of New South Wales

+61 2 9385 2289


Hughie Products

+61 7 4723 7475


University of South Australia

+61 8 8302 9228


Hunter Douglas

+1 1800 789 0331


University of Technology Sydney

+61 2 9514 2000


Hyundai Motor Company Australia

+61 2 8873 6025


University of Western Sydney

+61 2 9852 5588


Ingram Micro

+61 2 9381 6218


Varian Inc.

+61 2 9560 7133


IDEE Products

+61 2 9669 4644


Volkswagen Group Australia

+61 2 9695 6003


Insitu Furniture

+61 3 9428 9622


X-Technology R+D Swiss GmbH

+39 376 7186 673



+61 7 3366 6478





more information Australian International Design Awards A division of Standards Australia Level 10, 20 Bridge Street GPO Box 476 Sydney NSW 2001


Phone: +61 2 9237 6090 Fax: +61 2 9237 6091 Email: mail@designawards.com.au Web: designawards.com.au australiandesign.org standards.org.au

Stephanie Watson Program Director

Published by Indesign Group Phone: + 61 2 9368 0150 Email: info@indesign.com.au This is an official publication of the Australian International Design Awards, a division of Standards Australia Limited. While the information has been prepared with all due care, Standards Australia Limited does not guarantee the information is complete, accurate or up to date. Views expressed in articles by external contributors do not necessarily represent those of Standards Australia Limited.

Mitchell Wade Creative Director Tiffany McHugh Program Coordinator

Copyright Š2009 Standards Australia Limited. All rights reserved. No part of this publication may be reproduced or copied in any form or by any means without the written permission of Standards Australia Limited, except as otherwise permitted under the Copyright Act 1968.

Luisa Bustos Features Writer and Media Officer

ARRK- YOUR PRODUCT DEVELOPMENT PARTNER ARRK is a leader in rapid prototyping, tooling and manufacturing services. With facilities located globally and in Australia, ARRK works closely with you to understand your production requirements, ensuring cost, performance, quality, delivery and resource specifications are met. Our versatile services include: Cutting edge prototyping services to suit all your development needs.

Design for manufacture (DFM) review and risk analysis.

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Manufacture sourcing and technology integration.

Contac t ARRK today and win the race to market Service Hotline: 1800 839 199



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