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hearten encouragement & ideas for your twin cities wedding

spring 2012 • volume 1, issue 2


4 Letter from Becca 6 Glossary {Stationery} 8 Q/A {Jeff Loves Jessica Photography} 10 True North {Authentic MN Weddings} 12 Recipe {Jell-O Shots} 14 Modern Folk {Scandinavian Inspired Fashion & Floral} 22 Throw Down {Floral Design Broken Down By Designer} 26 Legendary Love {Norse Myth Inspiration} 42 Scandi Simple {Where Lotta Jansdotter is the Muse}



hiding in plain sight? For a region founded by Scandinavian immigrants, it can be hard to identify specific cultural landmarks that are directly Norwegian or Swedish. And yet, it is obvious that so many of our customs, from our spicy food aversion to our complicated relationship with “Minnesota nice” and our level of community involvement, that many of the things that make us Minnesotan come our Scandinavian heritage. The story of this hidden presence is also an immigrant story, and in future issues of Hearten we hope to showcase the diversity that keeps our region energized and vibrant. But for this issue, we celebrate the strands of Scandinavia that run through Minnesota. We have inspiration from Norse legend, then a modern twist on a traditional Swedish wedding with a bridesmaid feature, and finally an exhultation of modern Scandinavian design. Make sure to look at our new feature “throw down” where we call on three florists to interpret a Scandinavian wedding bouquet. See the different directions they went in, and the beautiful pieces they created. We hope that your wedding is full of tradition- both old and new. Skol! Becca ~Becca Dilley Founder, Independent Wedding Association 4

hearten Spring 2012 Volume 1, Issue 2 Editor in Chief Becca Dilley

Art Director Amy Armato

Contributing Independent Wedding Association Members

A Day in Provence, American Swedish Institute, Armato Design & Press, Brett Dorian Artistry Studios, Chowgirls Killer Catering, Distinctly Debbie, Emma Freeman Photography, Flora Bella, Jeff Loves Jessica Photography, Jessica’s Cakes, Joynoelle, Munster Rose, Posh Bridal Couture, Posh Rebel, redshoes26 design, Rocket Science Weddings & Events, Spruce, Studio Laguna Photography, Sweets Bakeshop

Advertising Policy

Hearten is the online magazine of the Independent Wedding Association. At this time, Hearten does not offer advertising. Participation is open to current members of the Independent Wedding Association.

Membership Information

The Independent Wedding Association is committed to providing a high-quality experience to both vendors and clients. Learn more here.


For more information about Independent Wedding Association membership or about Hearten online magazine please contact Becca Dilley

Visit the Independent Wedding Association For more information about our vendors and our wedding fair, visit us here.

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glossary THE PARTS

Stationery terms & tips from Christy Johnson of redshoes26 design.

{Wedding Stationery}

The pieces you send to guests, and also the paper you use during your wedding ceremony and at your reception. Can also include matching thank-you cards.


The look and feel of your wedding stationery. Be prepared to talk with your stationery designer about your personal style, or what vibe you want your suite to have. Are you typically drawn to clean and simple designs? Contemporary? Vintage? Shabby chic? Graphic and busy? Are you not sure? To get some ideas, think about the clothes in your closet or how you decorate your home. When you meet with your designer, bring pages of magazines that show design ideas you like, or e-mail him/her your wedding-inspired Pinterest boards. These hints into your personal style will help your designer create a wedding suite that’s entirely “you.”


Wedding Stationery Suite

Gives your guests a heads up that a wedding invitation will be coming their way. Includes news of your planned nuptials, the date, and the location. Often more casual than the invitation itself.


Includes, at minimum, the bride and groom’s names, and the time, date, and location of the wedding ceremony. Can also include a line about the reception to follow, style of dress requested, and other pertinent information.

{RSVP Card}

Included with the suite so guests can let you know whether or not they’ll be attending. Can also include other information helpful to the bride and groom, such as number of guests or a dinner choice. Many couples go the postcard route to save on postage and envelope costs.

Wedding Stationery Suite

{Information Card}

Anything that might be helpful for guests, including maps and directions, hotel accommodations, and area attractions. The info can be included all on one card, or broken into several cards.

{Envelope Liners}

A colored paper attached to the inside of your envelope that offers a surprise pop when the envelope is opened.


A simple card or a several-page booklet, these guide your guests through the phases of your ceremony. Might also include tidbits about the members of your wedding party, memorials, a thank-you message to your guests and parents, etc.

{Table & Escort Cards}

Used when assigned seating is implemented at a reception. Guests use escort cards – typically a small card with their name on it and table identification – to find where they are seated. Table cards are usually set in the middle of the table so guests can easily spot them.


Be prepared to talk with your designer about the colors you plan to use for your wedding. Do you have fabric swatches, Pantone chips (see below), or flowers that you want your stationery to match? If so, show them to your designer. What about the color of the paper itself? Some brides like to match it to the color of their dress (i.e., white, ivory, cream).

{Size & Shape}


The shape of the majority of suites tends to be vertical or horizontal rectangles, but some couples choose long rectangles, squares, circles, or other shapes. Know the postal requirements for mailing various sizes, and be aware that straying outside these limits increases postage costs.

Escort Cards

{Paper Stock} The thickness, color, and texture of the paper your wedding suite is printed on.

{Cotton Fiber} Paper made with 100% cotton.

{Linen} A style of paper that has a “lined” surface that’s subtly tactile.

{Parchment or Vellum} Paper that has a cloudy, frosted appearance.

{Deckle Edge}

Textured Ivory Paper

Paper with irregular edges that look as if they’ve been ripped or feathered.

{Full Bleed} Printing to the edge of the paper without leaving a border.

{Pantone Colors}

A popular color-matching system in which each color is specified by a number. Used by designers and the printing industry to print specific colors.

{Offset Printing}

Also known as offset lithography. Images are etched into metal plates, the plates are inked, and the images are transferred to rubber blankets or rollers, and then to paper. Works well for textured paper.


Full bleed

The oldest form of printing. Ink is applied to the raised areas of a metal or hard plastic printing plate, and the plate is pressed into paper. Depending on the thickness of your paper stock, the image may “push into” the paper, leaving indents.

{Thermography} A heat-based process that fuses ink and resinous powder to produce raised, shiny text.


A metal die gets an impression of text or artwork cut into it. It is filled with ink and pressed against paper, creating raised areas of the paper coated with ink. Indents are often left on the back of the paper, where the die hits it. Similar to themography, but without the shininess.


Letterpress Printing

A design is printed with ink, and the printed area is sprinkled with embossing powder and heated. The treated area swells and creates a raised appearance.

{Screen Printing}

An image is photographically transferred to a fine-fabric screen, which is stretched across a sturdy frame. Ink is smeared across the screen, and as it passes through the screen’s unblocked pores, it transfers to your paper.

{Digital Printing}

A digital image is sent directly to either a laser or ink-jet printer, which eliminates the need for a printing plate. Often doesn’t work well on textured paper, or large areas of flat color.

Photography by Chisty Johnson



A chat with Jeff & Jessica Kesterson from Jeff Loves Jessica Photography about inspirations, tips and tools they use to give their clients cherished wedding photos.

{ Q } What was your inspiration for the Scandi Simple shoot? { A } Back in the day, before I (Jessica) joined Jeff in the photography business, I was (and

still am) a crafter. I have always admired the work of Lotta Jansdotter--a Swedish designer who’s prints and textiles mesh simple, modern elements with patterns inspired by nature. Her style is genuinely organic, in every sense of the word, and when the Hearten committee announced a Scandinavian-themed issue, her work was the first thing that popped into my head.

{ Q } What is your philosophy toward wedding photography? { A } We would sum it up in one word: relationships. As you can tell by our name, we are huge fans of marriage, and nothing inspires our work more than couples who are obviously head-over-heels for each other and are taking the plunge to cherish each other forever. We honestly want to befriend our clients. We hope for them to feel instantly at ease with us, and we want to capture them, their chemistry, their story as it naturally unfolds. We strive to be fully present in their wedding day, and we want our images to reflect exactly how beautiful their love and commitment truly are.

{ Q } What can’t you get enough of at weddings lately? { A } The fact that couples have become so amazingly creative with every aspect of the day, without losing focus on what it is truly all about. We love seeing elements of their style and their story infused as they reinvent trends, incorporate tradition, and create a day that is so beautiful and meaningful to both them and their guests. From photo booths to dessert bars, we think that the DIY movement, blogs, and Pinterest have played a huge part in these ideas and dreams, and we’ve got to say, we simply can’t get enough.

{ Q } What would you like to see more of at weddings? { A } One trend that we love, and we know is here to stay is a photo booth at the

reception. Whether you rent an actual booth, set up your own awesome backdrop, or it is bundled into your photographer’s offerings, it is such a fun way to capture your guests, the life of the party.


{ Q } What is your favorite tool or tip? { A } Gotta get a little nerdy with this one! We love the

graceful look of film (untouched digital photos, by contrast, look a bit too literal for our tastes), but we also love all the tremendous advantages that digital imaging brings to the table. So we wanted to find an editing process that would soften our digital images without giving the impression that we had duct taped sheets of green plastic to our lenses (you know the look!). Enter Visual Supply Company, and their incredible VSCO Film pack for digital editing. Creamy colors; softer, richer skin tones; graceful highlights and shadows; gorgeous black and whites. Magic.

{ Q } What is your secret to taking a great

wedding photo?

{ A } Beautiful, soft, warm natural light. Sometimes it’s so

gorgeous we want to swallow it up. Simple as that. We always encourage our couples to sneak away from their reception with us for 10 minutes at sunset. It is the most lovely light of the day, and we can capture them together when all the pressure is off.

Photography by Jeff Loves Jessica Photography


true north authentic minnesota weddings

From Rocket Science Weddings & Events The goal for Emily and Tracy’s

wedding was a cohesive design that had a retro style with a modern edge, while showcasing all their many diverse interests and using local vendors. In keeping with the season, orange was selected as the main color for the wedding. To make it feel modern, it was used sparingly, and in conjunction with silver, gray and white. This wedding won the ISES MN STAR Awards 2012 Best Wedding.


Ceremony: St. Francis Cabrini Church Reception: Columbia Manor Photographer: Camera Love Photography Caterer: Chowgirls Killer Catering Bakery: Muddy Paws Cheesecake Event Design & Coordination: Rocket Science Weddings & Events Hair & Makeup and Groom’s styling: Brett Dorian Floral: Rocket Science Weddings & Events Music: Twin Cities Hot Club Transportation: Friend’s vintage car Bridal Accessories: Posh Rebel Bridal Gown: Wedding Chapel Bridal Groom Attire: Heimie’s Haberdashery Invitations/Stationery: Groom


recipe Chowgirls Killer Catering share their Scandinavian twist on the Jell-O shot. Photography by Studio Laguna.

Hibiscus Ginger (red shot, above) The combination of ginger and hibiscus is a play on Scandinavian flavors, balancing herbal and astringent tastes. Canton ginger liqueur combines with Hibiscus tea concentrate, ginger syrup, and vodka.

Elderflower (above, clear shot with blueberry) Herbal flavors are a major component to Scandinavian liquors, so this combination of St. Germain elderflower liqueur and gin seemed like a natural. We added a fruity herbal note with blueberries, and finished the shot off with clear gelatin.

Lemon Gin & Tonic Shot (right) Astringent and herbal meet again in our gin & tonic shot with lemon water and candied lemon zest.


Aquavit, the signature spirit of Norway, is distilled from herbs and spices, primarily caraway, anise, fennel, and dill. Traditionally, Aquavit should be enjoyed straight, with friends, often at the end of a meal. Aquavit GelĂŠe, on the other hand, is a beautiful and festive compliment to your bar offerings. The strong herbal flavor of Aquavit is paired with peach, a flavor often used for Aquavit cocktails. Peach Aquavit GelĂŠe 3 8 3 5

oz. oz. oz. oz.

peach gelatin (we used Jell-O) boiling water cold water Aquavit (we used Linie Aquavit)

Combine boiling water with peach Jell-O. Stir for 2 minutes, until completely dissolved. Add cold water and allow mixture to cool to room temperature (can be put into refrigerator or freezer for a few minutes to bring temperature down). When cool, add Aquavit and stir to combine. Pour mixture into desired containers and store in refrigerator for 4 hours to set. Serves 24.



The old is given new life through the eyes of fashion and floral design.



The American Swedish Institute’s Turnblad Mansion brings a touch of Swedish tradition to the heart of Minneapolis. Photographer Emma Freeman balanced Swedish elements with a modern aesthetic, using the Swedish Dala horse and a hair wreath. Hair and makeup by Brett Dorrian Artistry Studios completes this fresh take on old folklore.



Bringing texture with color: “Brides have been slowly moving away from the same dress for all, taking a more personalized approach of doing different dresses and/or different colors for the wedding party.� Says Michelle Hanson, owner of Flutter Boutique. All dresses are available at Flutter Boutique.

Lisa Roy of Flora Bella offers a lush mix of traditional blooms such as orchids, ranunculus and trailing jasmine mixed with wild blooms such as enchervia and hellebore creating a bouquet that is at once modern and classic.


This simple bouquet was designed by Jackie of Munster Rose with spirea--a flowering shrub with delicate white blossoms. “We chose flowers that you could picture growing on the hillsides of Sweden or mountains of Norway.�


Neutral is taking center stage: “Trends have shifted to long lengths in a neutral palette. We are seeing a lot of dresses in Navy, Charcoal, Blush and Champagne.� Choosing a patterned bridesmaid dress is a great way to add texture to a small group. All dresses are available at 19 Flutter Boutique.


Debbie Rogers of Distinctly Debbie designed this bouquet and wreath with a combination of gypsophila and an armature as a frame work, using material with many textures.


American Swedish Institute | Location Brett Dorian Artistry Studios | Hair & Make-Up Distinctly Debbie | Floral Design Emma Freeman | Photography Flora Bella | Floral Design Flutter Boutique | Dresses Munster Rose | Floral Design

Throw Down The floral designers featured in Modern Folk talk about their inspirations for a traditional Scandinavian themed bouquet.


Jackie Reisenauer, Munster Rose What was your main source of inspiration for these pieces? The color palate was inspired by the dresses provided by Flutter. We wanted to use blooms to compliment the dusty grays, muted orange, and rich blues. Of course we were inspired by the “Scandinavian” theme. To us this meant smaller blossomed flowers that were dainty in nature, and bouquets that were also petite in scale. Scandinavian design is such an amazing combination of intricacy and “cleanliness”. We tried to design bouquets that reflected that. How did you use the “Scandinavian” theme in your flower design? We chose flowers that you could picture growing on the hillsides of Sweden or Mountains of Norway. Smaller bloomed flowers with tiny fleurettes-dainty. We also included Icelandic poppies. Their blooms are so fleeting and delicate and unlike any other flower. In addition, we designed a small floral head wreath since those are so popular in Scandinavian traditions. 23

Debbie Rogers, Distinctly Debbie What was your main source of inspiration for these pieces? My inspiration came from Scandinavian floral designer, Annette von Einem ( She uses structures/armatures in most of her designs and in bouquets, masses of gypsophila (baby’s breath) as a frame work for floral material, using lots of textures. What types of flowers and materials did you use? Is there anything out of the ordinary in your choice of materials? The materials I chose gave the bouquet a variety of textures, in different shades of green, yellow, yellow green, and white. Leucodendron, berzillea, scabosia, euphorbia, and button mums were used. I don’t believe anything I used was out of the ordinary, but how I used the materials might be an element of surprise to some.


Lisa Roy, Flora Bella What was your main source of inspiration for these pieces? My designs were inspired by a the blooms carried by Scandinavian royalty. Both bouquets are an updated, modern twist on a traditional cascade. Sweden’s Princess Victoria carried a white cascade consisting of both summer garden varieties and exotic blooms. Princess Mary of Denmark also carried a cascade style bouquet that consisted of white roses and wildly trailing jasmine. Another source of design inspiration was the work of architect and textile designer, Josef Frank. His textiles are composed of many botanicals native to both Sweden and America. I was inspired by his use of color and pattern as well as his lush combinations of specific flower varieties. What types of flowers and materials did you use? Is there anything out of the ordinary in your choice of materials? I love to blend both traditional and exotic botanicals to achieve lush, rich textures. I’m obsessed with the details and love to use unusual or unexpected elements, artfully styled, to create an integrated and unified atmosphere for couples and their guests.


LEGENDARY LOVE Inspiration found in the medieval natural elements of Norse Mythology are combined with fresh and modern details to create a warm, luxe winter wedding.

With its dark wood interior and stone fireplace, the Outing Lodge in Stillwater is one of the only venues in the Twin Cities to combine rustic 26 charm with old world luxury, the perfect balance for a Nordic theme.


THIS PEWTER TONED GOWN from Posh Bridal updates the metal and heavy structure of traditional Nordic design by using angled pleats on the bodice and asymmetrical flower & feather details. The gown was designed by Ian Stuart. 28

INSPIRED BY THE NORSE GODDESS OF WINTER, Skaoi, the hair & make-up was

created by Brett Dorrian Artistry Studios. Regal medieval elements were used in the updo, such as the center part, and crown-like placement of the hair accessory to create an undertone of nobility. The makeup is kept soft and complimentary to a palette found in nature and cool-toned to sync well with the general cool tones of the winter sky and snow.



designed the groom with a white on white textured shirt and tie, and a fitted black suit. Silver cuff links and pocket square, along with a lovely cotton boutonniere added visual interest to the look. 30

THE BOUTONNIERE features the same elements found in the bridal bouquet with a very

masculine feel.


TO COMPLIMENT THE WINTER TABLE, the Chef at the Outing Lodge created a

perfect winter feast: roasted chicken with root vegetables and a rosemary garnish.


Medieval Nordic DESIGN combines heavy structure, handmade beauty, and function. Jessica’s Cakes brought this aesthetic to a cardamom unadorned cake.


TEXTURE is a reoccurring element - as in this stationery that uses simple calligraphy on textured handmade paper with deckle edges.


THE TREE OF LIFE motif is a central icon of Nordic Myth. Using ancient knotwork found on Viking ships, the tree was an ideal graphic element that tied together all the paper designs. 35

A WEDDING FAVOR TO REMEMBER: Red Letter Design Studio collaborated with


Nomadic Press to create a favor for the guests that echoed the natural elements of the shoot. The custom Tree of Life design was burned into the lid of the box which secured with an iron closure. Four bottles rested in the box, sealed with red wax. Calligraphy labeled the bottles which were filled with Whiskey and a blend of spices for cooking

BRINGING LAYERS OF TEXTURE into the table, rustic gray barn wood boxes adorned with black velvet ribbon contrasted with soft textural elements along with unexpected pops of fresh cotton & bold anemones. 37

A WINTER BOUQUET designed by A Day in Provence balances structure and softness

by using cotton, Spanish moss & dusty miller with snowy white nerine & soft gray hues of brunia berries & kochia. 38




Floral Design Hair & Makeup Men's Apparel Cake Design Development Danielle and Paul Tietjen Favor Concept Bridal Attire Stationery, Calligraphy, wood burning Studio Laguna Photography The Outing Lodge Location & Catering

A Day in Provence Brett Dorrian Artistry Studios Hammer-Made Jessica's Cakes Laurie Luehmann Models Nomadic Press Posh Bridal Couture Red Letter Design Studio


Minimalist, mid-century modern Scandinavian elements marry warm natural wonders in this shoot inspired by Swedish designer and handmade maven, Lotta Jansdotter. The elements of this shoot bend the rules and prove that your wedding day can be both modern and vintage. Both minimal and whimsical. All joined together for one cohesive, beautiful marriage of style and statement.

scandi simple.



Six nostalgic Wakefield school chairs surround a simple, new birch veneer table. A whitewashed branch suspended above the table adds a touch of whimsy, and supports the ambiance of hanging tea lights. The table below invites guests to its crisp, mid-century Paul McCobb china place settings, fresh linen napkins with a clean graphic print, and tiny envelopes of confetti. Punchy, yet understated floral arrangements of orange poppy buds and yellow acacia mingle above slabs of beautiful teak wood, along side Mid Century Modern candle holders and other warm teak wood accents.


Opposite Understated romance scales the 3-tiered fondant cake, in the form of sweetly sculpted feathers. The dessert table is punctuated with cupcakes, cookies, and authentic Swedish Pepparkaka. Hand made bent wood hearts add a romantic touch with a simple aesthetic. This Page Very Vanilla Vanilla cake, topped with vanilla bean buttercream with light blue garnish Berries and Champagne cake, topped with rose-shaped vanilla buttercream and graphic paper flags. Pucker Up lemon cake filled with berries, topped with lemon buttercream with yellow garnish.




Acacia (aka mimosa flowers) are the yellow, tiny balls that are so boldly clustered throughout the table scapes. These blooms are generally available in the early Spring, and wonderfully fragrant. We love the simplicity of them and the bright yellow texture mounded in a centerpiece. The bride’s bouquet mixes of peach, yellow and white poppies, bright red blooming eucalyptus, peris japonica, dates, thistle, Queen Anne’s Lace, assorted ferns & acacia.



The stationery was inspired by Lotta herself with a thin handdrawn-style typeface and simple plant illustrations which are used throughout the suite and for “day of� papers.



Fresh, simple whimsy resonates in the bride’s gown. The design, called Wisteria, features a subtle sweet-heart fitted bodice with ripped and layered cream silk chiffon with a slight train.



Glowing, flushed skin and a tight,crisp liquid liner keep the focus on the eyes with a soft palette that enhances features and natural undertones.

Top & Bottom Left No veil is needed with this large ivory, lace and tulle peony. The flower clip is accented with a vintage inspired pearl and rhinestone center, and embellished with Russian netting, ivory hackle feathers and ivory satin ribbon. Top Right A birdcage veil is combined with an ivory chiffon flower. The flower center is anchored by a Swarovski pearl surrounded by ropes of iridescent champagne and blush toned seed pearls. Bottom Right Multiple braids sculpted into a low chignon create a modern and detailed take on a classic shape. Tip Consider combining a birdcage veil with a hairpiece or fascinator. Depending on your choice in pieces, your look can range from vintage to contemporary or elegant to funky and colorful. Veils can be easily removed after the ceremony and just the fascinator worn for the reception.


A duo of perfect clutches feature simple fabrics from Swedish designer Lotta Jansdotter, which served as inspiration for the shoot. Tip Gift each bridesmaid a handmade clutch, each in a different fabric that brings out your wedding’s colors and style. 56

links. Addison Van Buer Model Armato Design & Press Stationery Brett Dorrian Artistry Studio Hair & Makeup Find Furnish Vintage Furniture & Props Honeycomb Collective Styling, Table, & Backdrop Design Jeff Loves Jessica Photography Jenna Lou Designs Clutches Joynoelle Dress Posh Rebel Headpieces Sarah Vonne Jewelry Spruce Floral Design Sweets Bakeshop Desserts

independent wedding a s s o c i a t i o n | member director y


encouragement & ideas for your twin cities wedding

Hearten Logo and Digital Magazine Š 2011 Independent Wedding Association

Hearten Issue 2: Scandinavia  

Encouragement & Ideas for your Twin Cities Wedding. The online magazine of the Independent Wedding Association.

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