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INDIA NEWSLETTER Published by the Embassy of India,Vienna Year 2 | Issue 18 | June 2012

Industry

BIOTECH industry

India Newsletter | 1


News

News of interest Snapshot of May Highlights 

FOREIGN TRADE 

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Exports grew 3.2 per cent in April to $24.45 billion over $23.69 billion in corresponding period last year. In rupee terms, the growth stood at 20.54 per cent. Imports in April were up 3.8 per cent at $37.8 billion, resulting in a higher trade deficit of $13.48 billion. Despite a weakening rupee, exporters, under pressure to sustain growth, have sought interest subvention to make their merchandise competitive in the international market. The exporters said credit rates were over 12 per cent in India, while it stood at between 2 and 6 per cent in most competitor countries. The Government is likely to announce interest subvention for exporters to help sustain growth momentum as part of annual supplementary foreign trade policy on June 5.India’s merchandise exports have come under a threat as demand has weakened in key developed markets of Europe and the US.

which will make it possible to drive right up to Thailand from India via Myanmar. After the PM’s “restricted” meeting with Thein Sein, who received Singh at his resplendent palace, foreign secretary Ranjan Mathai announced that “efforts would be made to establish seamless trilateral connectivity by 2016”. Singh, who had a one-on-one with Thein Sein before the delegation talks, said India would undertake the repair of 71 bridges on the TamuKalewa Friendship Road. India had earlier helped Myanmar build this road and the plan now is to link it with a place called Yargyi which will effectively link Moreh in India to Mae Sot in Thailand. “The two leaders decided that India would undertake upgradation of the Kalewa-Yargyi road segment to highway standard while Myanmar would undertake upgradation of the Yargyi-Monywa stretch to highway standard by 2016,” Mathai said, adding that the two leaders welcomed the revival of the Joint Task Force on the trilateral highway. Indian officials believe that this highway will truly become the bridge between India and Asean countries and place it at the heart of India’s Look East policy. 

ORGANIC PRODUCTS

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The Agricultural and Processed Food Products Export Development Authority (APEDA), which is responsible for promoting food exports, said that India exported almost 70,000 metric tonnes (mt) of organic products, valued at almost US$130m in 2010-11. This figure was up to 115,000 mt worth over US$360m for 2011-12. According to APEDA, more financial assistance (US$38m) from the body had been provided in 2011-12 to India’s organic food sector than previous years. 

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INFRASTRUCTURE

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As India sought to expedite its infrastructural projects in Myanmar, PM Manmohan Singh and President U Thein Sein for the first time set a deadline, 2016, for trilateral road connectivity 2 | India Newsletter

FOOD PROCESSING

Government has taken steps to encourage FDI and one of the significant measures was declaring the Food Processing Sector under 100% Foreign Direct Investment (FDI) through automatic route. The Foreign Direct Investment (FDI) inflow into the food processing sector in 2011-12 (up to February, 2012) has been $141.62 (Rs. 682.30). FDI complements and supplements domestic investments. It brings in, apart from capital, state-of-art technology and best

managerial practices, thereby providing better access to the domestic industry to foreign technology and integration into the global market. The extant policy permits FDI under the automatic route, inter alia, Food Processing Industries. Foreign Direct Investment also brings new products, new technology and improved quality in the Food Processing Sector resulting in reduction in wastage of agri products, safe and hygienic foods, higher employment and also enhancing export potential of processed foods. 

RENEWABLE ENERGY 

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The country’s first solar ‘Renewable Energy Certificates’ were issued: NSE and BSE-listed M and B Switchgear Ltd was issued 249 RECs by the National Load Despatch Centre in New Delhi. RECs are generation-based ‘certificates’ awarded (electronically, in demat form) to those generating electricity from renewable sources such as wind, biomass, hydro and solar, if they opt not to sell the electricity at a preferentially higher tariff. These certificates are tradeable on the power exchanges and are bought by ‘obligated entities’ that are either specified consumers or electricity distribution companies. These obligated entities may be required to purchase a certain quantum of either green power or RECs. The obligations are split into non-solar and solar — which means the obligated entities have to purchase either power from solar power projects or RECs generated by them. 

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PHARMACEUTICALS

India is playing a dominant role in the US generic pharma space, having cornered over half the certified dossiers filed globally for active pharmaceutical ingredients (API). Drug companies from India filed 51% of the overall global applications, also called drug master filings (DMF), in the US market during calendar year 2011. DMFs are essentially approvals to supply complex raw materials to all generic manufacturers servicing the US market, which is the most lucrative of all global markets. Over the last three years, there has been a sustained increase in the trend of such applications from India. Of the global DMF filings in the US, India accounted for 45% in 2009, which increased to 49% in 2010 and 51% in 2011


News  M&A / JVs / INVESTMENTS 

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Red Hat, among the world’s leading open source solutions provider announced the setting up of it’s largest engineering facility outside North America in Pune. The company also launched another ‘Engineering Center of Excellence’ in Bangalore, reiterating its commitment to the Asia-Pacific region. At the inauguration ceremony in Pune, Red Hat said innovative product development and engineering services are the cornerstone of any company with global aspirations and we expect the current expansion to further Red Hat’s goal to lead the way in innovative collaboration and open source technology development locally, regionally and globally. The Pune facility, which is spread over 50,000 sq ft will serve to incubate, support and sustain local talent.

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Sweden’s Flexenclosure, a global developer of environment-friendly energy solutions for telecom companies, has entered into a 51:49 joint venture in India with the Artheon Group to expand relations with Bharti Airtel and forge new ones with local companies looking to go green. Flexenclosure has entered India at a time when tower companies are going green to cut diesel consumption and carbon emissions. One of the Swedish company’s first major initiatives will be expanding its partnership with Bharti Airtel beyond Africa. 

MoU

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The European Union and India joined hands to launch a skill development project in India, towards which EU will invest €6 million over the next four- anda-half years. Emphasising the need for such a project, the Ambassador of EU, Dr João Cravinho, said that by 2020 the world is likely to face a shortfall of 47 million skilled workers, while India is estimated to have a surplus of 56 million workers. “For India to realise the demographic dividend, the young people need to be properly skilled. If India achieves that there will be no stopping India in the 21st century,” he said. This assistance from EU is part of the memorandum of understanding (MoU) signed by India and EU on exchange in the field on employment and social policy and for technical assistance n skills development.

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The Election Commission of India signed a Memorandum of Understanding with the Washington based International Foundation for Electoral

Systems (IFES) at New Delhi for developing and strengthening democratic institutions and processes. The focus of the MoU is making available the knowledge and experience of ECI to election managers and practitioners around the world through the Commission’s India International Institute of Democracy and Election Management, IIIDEM. IFES has been involved in election assistance and democracy promotion in around 100 countries across the world.

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talian auto major Fiat and Mazda Motor Corporation have signed a non-binding Memorandum of Understanding for the development and manufacturing of a new roadster for the Mazda and Alfa Romeo marques based on Mazda’s next-generation MX-5 rearwheel-drive architecture. The study calls for both Fiat and Mazda to develop two differentiated, distinctly styled, brandspecific light weight, roadsters featuring rear-wheel drive. The Alfa Romeo and Mazda variants will each be powered by specific proprietary engines unique to each brand. The project assumption is that both vehicles will be manufactured at Mazda’s Hiroshima, Japan, plant with production for Alfa Romeo envisaged starting in 2015. 

INTERNATIONAL

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The Free Trade Agreement between India and Switzerland is expected to be concluded by the end of 2012, Mr Rolf Frei, Consul General of Switzerland for India, said. “Both the countries were keen on having the FTA at the earliest. The agreement will give a significant boost to bilateral trade between India and Switzerland,” he said adding “despite the global economic slowdown, our trade graph has been looking upwards.” The two-way trade expanded from $7 billion in 2005-06 to $35 billion in 2009-10, with India being one of the most important investment destinations for Switzerland.

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Dr. Philipp Roessler, German Federal Minister of Economics & Technology has informed visiting Indian Minister of Commerce, Industry and Textiles Shri Anand Sharma that most of German Companies in India are happy with the business environment in India and expressed desire to further deepen economic engagement. Reciprocating the sentiment Shri Anand Sharma said “Indian industry majors such as Tata Motors, Bharat Forge, Suzlon and the Mahin-

dras group,Wipro, Infosys have all established their base in Germany. There are 215 Indian companies active in Germany employing over 24,000 people, making an enriching contribution to the local economy.” About 600 Indo-German joint ventures are presently in operation in India. FDI inflows from Germany is US $ 4.55 billion and it ranks 8th among investors in India. FDI flow from India into Germany is US $ 5.9 billion in 2011.

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India and the Netherlands have modified the Double Taxation Avoidance Convention to facilitate sharing of bank details and tax-related information. The Protocol, which was signed on May 10, 2012, “will allow use of information for non-tax purpose if allowed under the domestic laws of both the countries, after the approval of the supplying state,” the statement added. Article 26 (Exchange of Information) of the DTAC deals with sharing of information between the signatories. The amended Article would allow exchange of banking information.

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Negotiations on the Bilateral Investment Treaty between India and the US have made “active” progress. A new round of talks will be kicked off soon, said Ms Nancy Powell, US Ambassador to India. The treaty, aimed at fostering investment opportunities, would “enhance transparency and predictability for investors, and support economic growth and job creation in both countries,” said Ms Powell, on her first visit to Chennai after taking over as Ambassador in April. The US and India have been engaged in technical discussions on the treaty for several months now. “Washington’s recent announcement of a new Bilateral Investment Treaty model has contributed to the active advancement of negotiations between India and the US.”

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World Economic Forum plans to establish permanent physical presence in India by setting up an office in the next twelve months.“We haven’t finalized the location but this is to underline increasing importance of India on the global stage. Today, India is amongst the most important G-20 economies and this underscores Forum’s commitment to the country as a partner,” said Mr Sushant Palakurthi Rao, Senior Director, World Economic Forum.This would be Forum’s fourth office in the world, besides China, Japan and United States. It has its head quarters in Geneva, Switzerland. India Newsletter | 3


News

INDIA-AUSTRIA bilateral news Latest India-Austria-related Headlines VA Tech Wabag launches largest desalination plant in India Soon Chennai’s residents will have a new source of drinking water, a 100-million litre a day desalination plant that will produce fresh water from sea water. The Rs 1,000-crore plant being set up by VA Tech Wabag, subsidiary of the Austrian Wabag, for the Chennai Metropolitan Water Supply and Sewerage Board, achieved an important milestone in April when a kmlong, 1.6-metre pipeline was launched into the sea to take in over 300 million litres of sea water a day. For VA Tech Wabag and the water business in India this is a major development, says Mr Rajiv Mittal, Managing Director, VA Tech Wabag. It is the largest desalination plant in India and the largest contract for the company.

RHI to Acquire Orient Refractories

Bajaj Holds 47.2% in KTM

The Austrian refractory manufacturer is

On April 27th, 2012 Bajaj Auto International Holdings B.V., has acquired further 663,243 shares in KTM Power Sports AG, which equals a share of 6.31% in voting rights and nominal capital of KTM Power Sports AG. Bajaj Auto International Holdings B.V. has informed the company, that on April 27th, 2012 the voting rights of Bajaj Auto International Holdings B.V. in KTM Power Sports AG have exceeded the threshold of 45% (approximately 47.18% of the voting rights; 4,958,199 shares). Bajaj entered KTM four years ago. Initially, Bajaj´s stake was 14.5%. In December 2011, Bajaj acquired again a major stake of 26%. KTM and Bajaj cooperate closely together for product development purposes.

said to take over the Delhi based Orient Refractories. According to market rumours, the Austrian RHI is said to be interested in acquiring stakes in Orient Refractories. Reports stated that negotiations are going on, the deal is likely to be signed in June. RHI may have agreed to buy a 48.61% stake in the Indian company. The company is currently held by Rajendra Kumar Rafgarhia. Furthermore, RHI is said to make an offer for another 26% stake. In total, the 48.61% stake would have a market value of € 42m.

INDIA-AUSTRIA BILATERAL TRADE FIGURES January-February 2012. Source: Statistik Austria

INDIA’S EXPORT TO AUSTRIA

INDIA’S IMPORT FROM AUSTRIA

sitc

ITEM

2011

2012

Change

% of Total

2011

2012

Change

% of Total

5

Chemicals

8876956

14608013

64.6%

15.14%

10014377

10822415

8.1%

8.70%

51

Org. chemicals

1682694

4693299

178.9%

4.86%

5629760

4808517

-14.6%

3.87%

54

Med. & pharm. prod.

5856493

7267627

24.1%

7.53%

1571110

2234686

42.2%

1.80%

6

Manufact. goods

14188058

15189504

7.1%

15.74%

54399235

53336654

-2.0%

42.87%

65

Textile yarn, fabrics

6176381

6396202

3.6%

6.63%

644143

625159

-2.9%

0.50%

66

N-metal. minerals

2814419

2419180

-14.0%

2.51%

4454287

6862923

54.1%

5.52%

67

Iron and steel

1242449

1272203

2.4%

1.32%

40431903

34309503

-15.1%

27.58%

69

Manuf. of metals

2662049

3315498

24.5%

3.44%

4706750

5707035

21.3%

4.59%

7

Mach.& trans. equip.

23866817

24727579

3.6%

25.63%

50325259

49736801

-1.2%

39.98%

71

Power gen machinery

1346960

993987

-26.2%

1.03%

5707385

3776083

-33.8%

3.04%

74

Gen.ind. machinery

3837953

5407167

40.9%

5.60%

9859868

15225309

54.4%

12.24%

77

Elec. machinery

7886636

6163843

-21.8%

6.39%

10491294

9510778

-9.3%

7.64%

78

Road vehicles

9880792

9996928

1.2%

10.36%

474093

117388

-75.2%

0.09%

8

Misc. manuf. articles

36365993

35135796

-3.4%

36.42%

10151979

7292526

-28.2%

5.86%

84

Appar. & cloth. Acces.

22958894

20483246

-10.8%

21.23%

6011

5070

-15.7%

0.00%

85

Footwear

8638263

9711476

12.4%

10.07%

5157

17294

235.4%

0.01%

87

Sci & control. instrum.

801989

503096

-37.3%

0.52%

7435203

4819964

-35.2%

3.87%

89

Misc. man.articles,

1763637

1661539

-5.8%

1.72%

1996819

1755208

-12.1%

1.41%

TOTAL

87839755

96472744

9.8%

129040904

124410672

-3.6%

4 | India Newsletter


Articles

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n the first two months of 2012, India’s exports to Austria increased by 9.8%% to €96.47 million while imports marked a slight decrease by 3.6% to €124.41 million. Both marks do not yet represent a concrete picture of this year’s bilateral trade potential for the whole year, as the figures reflect a rather “cooled down” period in international trade, most specifically in respect to Europe’s uncertainties about its debt crisis. India’s Export to Austria. On the exports’ side, Textiles, Apparels and Footwear still represent the largest slice, accounting for about 39% of India’s total exports to

Austria. There is major improvement in exports of Chemicals, more specifically Organic which showed a rather negative growth in 2011. The initial results show signals of recovery though it is too early to draw conclusions. Machinery and Equipment represent the second most important export group, accounting to 25% of total exports with a 3.6% increase being pushed by approximately 41% increase in exports of industry machinery, whereas other important sub-categories as Road Vehicles and Electrical Machinery showed minor growth and negative marks respectively.

India’s Import from Austria. On the imports side, Manufactured Goods account for about 43% of total imports and registered a decrease by -2.0%, brought down by the slowdown in imports of Iron and steel by -15.1%. The second most important group, Machinery and Equipment, accounting for 40% of total imports, marked a minor negative mark of -1.2%, being the same negatively influenced by -33.8% decrease in imports of Power Generating Machinery and Electrical Machinery, whereas it has been positively counterbalanced by 54.4% increase in imports of other Industrial Machinery.

FOREIGN INVESTOR NORMS EASED

Qualified Foreign Investors allowed to invest in the Indian capital market.

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he government of India allowed qualified foreign investors (QFIs) from six member-countries of the Gulf Cooperation Council (GCC) and 27 countries of the European Commission (EC) to invest in the Indian capital market to enhance foreign capital inflows.

has been created for QFI investment in corporate bonds and mutual fund debt schemes. The window is meant to test the waters for the time being and could be widened if required. Norms for opening accounts in India and keeping funds in them have also been relaxed substantially.

Saudi Arabia, Bahrain, the United Arab Emirates (UAE), Oman, Qatar and Kuwait are the six countries of the GCC.

A QFI is an individual, group or association resident in a foreign country that is compliant with Financial Action Task Force (FATF) standards and is a signatory to the International Organisation of Securities Commission’s (IOSCO’s) Mul-

With this, a $1-billion window over and above the current $20-billion limit

tilateral Memorandum of Understanding (MMoU). QFIs do not include FIIs (foreign institutional investors) or sub-accounts. The steps are part of the finance ministry’s measures to facilitate a seamless and quick flow of foreign funds into the country by removing bottlenecks identified during recent consultations with the Reserve Bank of India (RBI), the Securities and Exchange Board of India (Sebi) and various market participants to make the existing QFI mechanism more attractive to potential investors.

India can expect GDP growth of over 6% in coming years Research report by Dun & Bradstreet

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hile undergoing a slowdown, India is still expected to post real GDP growth of more than 6% in both 2012 and 2013, while keeping average inflation in single digits feels Dun & Bradstreet (D&B). “India’s rapidly growing middle class retains a pent-up demand for basic consumer goods, while India’s more affluent have shown strong demand for high-end luxury items,” says risk advisory firm D&B in its report ‘ Trading Globally: Opportunities & Risks’.

The report also states that, with inflation trending downward and monetary policy loosening, corporate profits are set to rise after contracting through H2 2011. However, the risk analysis agency also states some risks. As per report industrial and infrastructure investment remains hampered by policy uncertainty, administrative delays and high interest rates. It also states that the government’s decision to raise excise and service taxes will raise the cost of production.

Also, planned caps on government subsidies (e.g. petroleum products) will dampen import demand but help to improve its own finances and above all the minority coalition government lacks legislative authority and frequently backtracks on promised policies. D&B Country Risk Services is a team of economists dedicated to analyzing the risks of doing business across the world. The firm monitors each of these countries on a daily basis and gives its views on it.

QUOTE OF THE MONTH “What’s fascinating about the Indian market is even if the market were growing at a rate of 10,000% year-on-year, that wouldn’t even keep up with true market potential.That’s how big the mobile market is in India.” Bill McDermott, Co-CEO, SAP AG

India Newsletter | 5


Articles

GERMANY IS INDIA’S FIRST CHOICE FOR BUSINESS TRAVEL Survey Report by Synovate Business Consulting

G

ermany has emerged as the most preferred destination for India’s corporate sector. According to a survey conducted by Synovate Business Consulting on the Indian outbound MICE (meetings, incentives, conferencing, exhibitions) market, which was commissioned by the German National Tourist Office (GNTO), India, 62% of the Indian corporate companies have chosen Germany as the most preferred destination for business-related travelling.

The report states that out of the midsized and large corporate companies who have organized MICE trips in Europe during 2010-11, 73% opted for Germany, followed by 52% for the United Kingdom. The most preferred city for business-related gatherings was Frankfurt with 54% companies voting for it, followed by Berlin at 51% and Munich at 44%. The report highlights lower hotel rates and carrier options in Europe, robust infrastructure, reliable and professional partners, superior technology and good-

quality service as key factors driving Germany’s success as a business travel destination. Indian outbound MICE market was estimated to be around USD 550-600 million in 2011. It grew strongly and resulted in an outbound trip volume of 6.2 million, with around 1.5-1.8 million passengers travelling outbound only for MICE. Industry verticals like Pharmaceutical, Cement, FMCG, IT and Financial services are the major contributors to the Indian outbound MICE sector.

INDIA GERMANY TO SURPASS TRADE TARGET OF €20 BILLION On the visit of Union Minister of Commerce Industry and Textile to Germany

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he Union Minister of Commerce Industry and Textile Shri Anand Sharma informed that the bilateral trade between India and Germany has more than doubled over the last 5 years to reach nearly US$ 23.64 billion last year. After a bilateral meeting with Dr. Philipp Roessler, German Federal Minister of Economics & Technology in Berlin, Shri Sharma expressed confidence that the trade target of Euro 20 Billion by 2012 will be surpassed. Prime Minister Manmohan Singh in his opening statement at Joint Press Interaction in Berlin in December 2010 said “German excellence in the manufacturing and infrastructure sectors is well known. We welcome the steady growth of German investments in India. Despite the economic downturn, we are hopeful that the target of achieving bilateral trade of 20 billion Euros by 2012 will be achieved” Shri Sharma said “Our leaders had set for a target of Euro 20 Billion by 2012 and, I am confident that we will surpass their expectations.” India asked for better collaboration between India and Germany in the field of generics. After the meeting Shri Sharma said “generics constitutes just about onefifth of German pharmaceutical industry, but the recent moves of German Government to promote the use of generics affords enormous opportunities of collaboration with Indian Pharma companies, which have acquired global repute in developing affordable generic medicines.” Both Ministers reviewed the economic

6 | India Newsletter

and commercial relations between India and Germany. They discussed issues relating to bilateral trade and investments and suggested ways of expanding these linkages. Following the bilateral meeting, Minister Sharma and Minister Roessler joined the meeting of German and Indian CEOs. The Minister congratulated the German Minister on the successful organization of the on-going German Year in India. The year of Germany in India, titled ‘Germany and India: Infinite Opportunities 2011-2012 was launched in September 2011, will end in November 2012. The two Ministers will be inaugurating ‘Days of India’ in Germany at the Hamburg Port Festival on May 11, 2012. The Days will begin in May 2012 and will end in March 2013. “This is indeed a splendid way of commemorating the 60th Anniversary of establishment of diplomatic relations between India and Germany” said Shri Sharma. Speaking on the areas of collaborations, Shri Sharma pointed out “Small and medium enterprises which form the backbone of Indian industry, employing 26

million people, contributing to 45% of our manufacturing output and 40% of total exports would benefit immensely through a technology collaboration with Germany.” Speaking on mutual investments Shri Sharma said that there are more than 1600 Indo-German collaborations and over 600 Indo-German joint ventures in operation. BMW has emerged as one of the largest selling luxury cars in India. Indian corporate leaders have been equally enthusiastic about investing in Germany, given the welcoming investment climate and the natural synergy which exists between the two countries. “Indian corporate entities invested over US$ 6 Billion in Germany. Indian industry majors such as Tata Motors, Bharat Forge, Suzlon and the Mahindras group,Wipro, Infosys have all established their base in Germany. There are 215 Indian companies active in Germany employing over 24,000 people” Added Shri Sharma.


Articles

indian government’s steps for higher gdp growth By the Minister of State for Finance, Shri Namo Narain Meena

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s per the Advance Estimates released by Central Statistics Office (CSO) on February 7, 2012, growth rate of Gross Domestic Product at factor cost at 2004-05 prices for the financial years 2009-10, 2010-11 and 201112 is estimated at 8.4 per cent, 8.4 per cent and 6.9 per cent respectively. The reduction in growth rate in India in 2011-12 vis-Ă -vis last two years is attributed to both domestic and global factors. Some of the global factors that resulted in slowdown include, inter-alia, the crisis in the eurozone area and near-reces-

sionary conditions prevailing in Europe; sluggish growth in many other industrialized countries, like the USA; stagnation in Japan; and hardening international prices of crude oil. Among domestic factors, the tightening of monetary policy; in order to control inflation resulted in slowing down of investment and growth, particularly in the industrial sector. The Approach Paper to the Twelfth Five Year Plan (2012-17) proposes a faster, more inclusive and sustainable growth with a target of 9 per cent annual growth rate of GDP. The key requirements for

achieving the goal are better performance in agriculture (at least 4 per cent growth), faster creation of jobs in manufacturing, development of appropriate infrastructural facilities, etc. Certain specific measures taken by government, inter-alia, include enhancing level of investment for agriculture sector including irrigation projects, promoting Micro, Small & Medium Enterprises (MSME) sector by way of higher allocation of funds, enhancing investment in the infrastructure sector focusing on Public Private Partnership and a number of legislative measures to develop the financial sector, etc.

GROWTH OF TOURISM IN INDIA By the Ministry of Tourism

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he number of Foreign Tourist Arrivals (FTAs) in India witnessed an increase in 2010 as well as 2011. In 2010, it increased to 5.78 million from 5.17 million in 2009, registering a growth rate of 11.8% over 2009 - and in 2010, it increased 6.29 million registering a growth rate of 8.9% over 2010. The Ministry of Tourism, as part of its ongoing activities, releases print, electronic, online and outdoor media campaigns in the international and domestic markets, under the Incredible India brand-line, to promote various tourism destinations and products. In addition, a series of activities are undertaken in important and potential tourist generating markets overseas through the Indian tourism Offices abroad with the objective of showcasing India’s tourism potential. These activities include participation in travel fairs and exhibitions; organising road shows, Know India seminars & workshops; organizing

and supporting Indian food and cultural festivals; publication of brochures; offering joint advertising and brochure support and inviting media personalities, tour operators and opinion makers to visit the country under the Hospitality Programme of the Ministry. The Ministry of Tourism also provides financial assistance to stakeholders for promotion of tourism in the international and domestic markets under the Marketing Development Assistance (MDA) Scheme. Development and promotion of tourism is primarily undertaken by the State Governments/Union Territory Administrations. The Ministry of Tourism, however, provides Central Financial Assistance (CFA) to the State Governments/Union Territory Administrations/Central Government Agencies for the tourism infrastructure development under the follow-

ing schemes: 1. Product/Infrastructure Development for Destinations and Circuits 2. Large Revenue Generating Project 3. Assistance to Central Agencies for Infrastructure Development 4. Computerisation and Information Technology 5. Capacity Building for Service Providers Ministry of Tourism is also implementing number of schemes of human resource development, market research, domestic and overseas promotion and publicity, Incredible India Campaign, development of various niche products, etc. This information was given by the Minister of State for Tourism, Shri Sultan Ahmed in a written reply in Parliament.

India Newsletter | 7


Articles

TCS IS FOURTH MOST-VALUED IT SERVICES BRAND GLOBALLY Research Report by global brand valuation company “Brand Finance”

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ata Consultancy Services (TCS) has been named as the world’s fourth most valuable information technology (IT) services brand by leading global brand valuation company Brand Finance. The top three most-valued IT services brands are IBM, HP and Accenture. “The value of the TCS brand has increased rapidly over the past three years. The 2012 ranking marks the first time an emerging market-headquartered firm has entered the top league in IT services. With a strong brand strategy and a refined sponsorship portfolio, TCS has been able to improve both brand awareness and its profile globally,” said David Haigh, chief executive officer and founder

of Brand Finance. Brand Finance assesses the dollar value of the reputation, image and intellectual property of the world’s leading companies. TCS, India’s largest IT services provider, has been investing heavily to build up its brand presence worldwide through a range of activities, including a global public relations programme, major sports sponsorships and corporate social responsibility activities. The company’s portfolio of sports partnerships over the past five years has cut across Formula 1 racing, Pro cycling, cricket and running, while its community initiatives have ranged from health and wellness to youth education and environment conservation initiatives.

“We are extremely pleased with this ranking, as it confirms the rapid evolution and recognition of our brand at a global level. In line with the symbolic crossing of the $10-billion revenue mark this year and the global top four position TCS now holds in terms of market capitalisation, net income and employees, this achievement on the brand front is a watershed moment in our company’s evolution towards a top position in its industry globally,” said N Chandrasekaran, chief executive officer and managing director of TCS. Infosys, India’s second-largest IT services company, is on the fifth position, while Cognizant and Wipro are on the ninth and 10th position, respectively.

india emerges as world’s top rice exporter Trade Data Results

However, sustaining this performance might be difficult. For, exporters have started raising prices. Last year, they had huge stocks because of a ban imposed on non-basmati rice since 2007. Even then, India will continue to be a big player in global rice markets, albeit not as big as it was in 2011-12, say those in the trade.

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ndia, a leading exporter of rice before a slew of domestic curbs came in the way, returned with a bang in the global markets in 2011-12, toppling traditional leaders like Vietnam and Thailand to emerge as the biggest exporter.

According to sector officials, aided by a much-awaited decision to open export of non-basmati rice in September 2011 (a ban was imposed in 2007 to ease domestic supply), India managed to export more rice in six-seven months than Vietnam and Thailand could do in all of 201112. India’s total rice export in 2011-12 is expected to be 6.5-7 million tonnes

(mt), which is around seven per cent of the country’s total production. Vietnam and Thailand, too, exported 6-6.5 mt. The United States Department of Agriculture pegged export from India at seven mt in the year. Vietnam exported some 1.5 mt during October 2011 to January 2012, while India recorded 2.7 mt during the period. Between April 2011 and January 2012, India’s rice exports were worth $3.78 billion, against $1.96 billion during the same period the year before. Of the total rice exported by India, around 4.5 mt was non-basmati rice and 2.5 mt was basmati.

THE MONTHLY ECONOMIC AND COMMERCIAL REPORT (ECR) The Indian Embassy, Vienna, issues, on a monthly basis, the “Economic and Financial Report (ECR)”. Different from this “India Newsletter”, which focuses on India-related information to the Austrian community, the ECR focuses on Austria and India-Austria-related trade and business matters. The reports are available for download from the Embassy’s Online Business Centre at http://www.indianembassy. at/?page_id=1215. If you wish to receive the ECR by email as it is issued monthly, please email a request to marketingofficer@indianembassy.at

8 | India Newsletter


Interview

Plan to capture 5% market share in 2-3 years An Interview with Stefan Holzmann, MAN Truck & Bus AG

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ermany’s MAN Truck & Bus AG is making a fresh start in India. Six years after entering the country, the Volkswagen Group-owned company last month bought out its local partner in the loss-making joint venture MAN Force Trucks Pvt Ltd. Managing director Stefan Holzmann tells ET that India is an important market and the truck maker plans to capture 5% market share in the next two to three years. Edited excerpts from the interview: Q: MAN increased shareholding in the joint venture gradually and then bought out Force Motors’ stake. Is this how it was planned? A: We started with 30% stake in 2006, which was raised to 50% in 2008. India is an important market and we saw a strong growth prospect with our partner. But with time, we felt that from an organizational perspective we can create bigger growth if we have 100% of the shares. That was the decision we took at the end of last year and we closed it on March 20.We see this investment as a long-term commitment to India.

low-price segment. From the perspective of global price point, you have a low-end truck, a budget truck and a high-end truck. In global nomenclature, though we are in budget trucks, we are still at the premium end of the market in India. Tata Motors and Ashok Leyland together hold 90% of the Indian market, which is lowcost products, and we are a premium product for this market. Budget trucks in India are well positioned above 90% of the market.We are in between. Q: What is the product plan for India? Will the company enter low-cost products or bring something from its global portfolio? A: We realized that we cannot succeed with a European product in the BRIC markets, and that’s why we have trucks developed out of India with over 90% localisation. However, it’s very difficult to have a vehicle that is one to one like a Tata product, it is not our aim to get into that segment. It is not an area where we can compete even if we do exactly the same.

Q: Were there clashes or differences of opinion with your partner?

Our costs will be much higher.We will not go below the CLA range. The portfolio is more or less complete for India from 16-49 tonne. However, we have developed a new range of haulage trucks under our LITE range for nominated load application catering to 70% of the market.

A: Clash is not the right word. You can do business with a partner if everything fits. If you have different ideas on strategy, you take a call. So we decided a year back that one of the two companies had to take full responsibility. It’s always complicated to run a business in a 50:50 venture, especially if you the owners have different mindsets.

We are in the process of rolling it out across the country. India is a price-sensitive market and we have a cost issue, because looking into the regulations where overloading in haulage is controlled, we have come out with a truck with rated application. Our aim is to sell more in non-haulage category and build volumes there too.

You invariably come out of it. And it was a common understanding between partners to do so. We knew there was a strong potential in the business, but we realised that responsibility should be in one hand.The hike in stake was a smooth transaction and the end result is a good relationship between the two companies. They are a big supplier of gearboxes and cabins for us.

MAN Trucks Worldwide has a wide product portfolio and for sure there will be more opportunity from products from the other markets. I think the Indian market will also develop towards higher priced premium trucks, and with our CLA range of trucks we are well positioned.

You may ask why not 100% in 2006, but I think this was not feasible as we were the first of the European truck makers to focus on budget products in India.

Q: Despite being the first European company to look at the budget-end Indian market, you were unable to garner numbers. From our point of view, budget is not the

Q: Where do you see the Indian market and MAN Trucks in the next three to five years? A:We have a wonderful market here, which is expected to grow from 220,000 to 300,000 by 2020-that is what complete Europe has and we have a very small market share at

the moment. We will focus on new products to build volume and market share. We have a local base in India with service and parts available across the country. We want to accelerate the pace of the existing business and work towards meeting the market’s requirement. We are doubling our network to 100 locations in the next one year. We aim to increase our numbers to more than 10,000 in the next two to three years with a 5% market share. Q: What’s the plan for the Indian bus market? A: We have launched an inter-city bus that will be rolled out this year. It is positioned between the luxury bus from Volvo and other buses in India.This is just the start.We will be bringing in the range. We don’t have the city bus yet, which will be our next project. The Indian R&D unit has already started working on the product, which will hit the market in the next two to three years. Q: MAN sells just 3,500-4,000 units in India against its annual capacity of 24,000 units. Do you see India as a hub for exports? A: Yes, India is a base for exports for MAN Trucks. In 2011 we exported close to 1,250 units, which is 25% of our production. These trucks go to the overseas markets of Philippines, Indonesia and Malaysia and we are looking to Uzbekistan and Saudi Arabia. Our aim is to increase exports and now it is much easier to communicate with the headquarters. Exports will grow, but so will the domestic market, so we expect the share of exports to remain at 25% of total production. Q: Volkswagen Group has taken over Scania. A plan is being put in place to save over Euro 200 million every year by working together. How do you see India contributing? A: On the market side, we are competitors and we are separate brands. However, post the takeover, there are potential benefits. Globally, we have formed working groups that will focus on bringing in these synergies in Europe and these would translate into India as well in the coming years. But it is too early to comment how it works out in India. India Newsletter | 9


Industry

BIOTECHNOLOGY

Indian Industry Sector Close-Up

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he Biotechnology sector in India is one of the fastest growing sectors of the Indian Economy. As the sector is mainly based on knowledge, it is expected that it will play an important part in shaping the Indian Economy, which is developing at a rapid pace. The Indian Biotechnology sector holds immense potential in terms of research and development, skill and cost effectiveness. As per the eight annual survey by the Association of Biotechnology-led enterprise (ABLE) and a monthly journal, BioSpectrum, the sector grew threefold in five years and reported a revenue of US$ 3 billion during 2009-2011 with a 17 per cent rise as compared to the previous year. In the wake of global biotech challenges, Indian Biotech industry has been nurtured with world class resources, skill and expertise, empowering ecosystem, efficient infrastructure. Poised to address the challenge of global biotech industry, India has consistently fostered world class human resources, an enabling ecosystem, infrastructure, discovery funding and supportive government policy. Due to these advantages, India has fast emerged as one of the leading countries producing biotech products and rendering bio services in the world. The products and services in the biotech sector in India cater across sub sectors such as biopharma, agricultural biotechnology, bio-industrial, bio- services and bioinformatics. Market Size The biopharma sector in India contributes nearly three-fifth of the total revenue at US$ 1.9 billion, followed by the bio services sector at US$ 573 million and bioagrisector at US$ 420.4 million. The left revenue was received from remaining revenue came from the bioindustrials (US$ 122.5 million) and bioinformatics (US$ 50.2 million) segments during 2009-2011. The two sectors - Biopharma and Bioservices sectors contributed 63 per cent and 33 per cent, respectively, for the total biotech exports. While the industry spanning bio-pharma and agribiotech, accounted for US$ 3 billion, the equipment and ancillary segment contributed around US$ 1 billion.

10 | India Newsletter

Biotech Clusters in India Bengaluru, Karnataka is the capital for Biotech clusters in the country. There exist over 380 biotech companies across India, out of which, 191 are based in Bengaluru and 198 companies are located in Karnataka. Karnataka contributes 27 per cent to the revenue of the sector. The other major clusters exist in Mumbai and Ahmedabad in the West (Maharashtra and Gujarat respectively), Hyderabad (Andhra Pradesh) in the South and the area in and around New Delhi in the North. Hyderabad and New Delhi have a number of companies dealing into vaccines and research portfolios. Recent Investments

• Avesthagen, a systems biology bio-

technology company, has signed a memorandum of understanding (MOU) with Kutlo-Nitt, a Niigatabased consortium of 11 Japanese universities and two technology licensing organisations. This initiative will assist Avesthagen in gaining access to modern technologies related to bio- pharmaceuticals and biomarkers used to combat cancer and heart ailments

• The Karnataka Biotechnology and Information Technology Services (KBITS) and the Pennsylvania Biotechnology Association (PABio) have

entered into a MOU to create and promote biotech opportunities both in the US and Karnataka, India

• Global biotech major Novozymes

has entered into a partnership with Bangalore- based biotech start-up - Sea6 Energy - for carrying out research and exploration and develop a process to manufacture bio fuel from seaweeds.The research alliance is expected to use enzymes to convert seaweed-based carbohydrates to sugar, which can then be fermented to produce ethanol for fuel, fine chemicals, proteins for food, and fertilisers for plants

• Ahmedabad-based pharma major, ZydusCadila, has undertaken a 100 per cent stake in Biochem, a Mumbai-based drug company. Biochem, a middle sized company manages its business in portfolios such as antibiotics, cardiovascular, anti-diabetic and oncological segments

• Clinigene International, a clinical

research subsidiary of Biocon, and Pacific Biomarkers, a Seattle, Washington-based company, have entered into a collaborative agreement to address the specialty biomarker and high-end clinical trial laboratory needs of the global pharmaceutical and biotech industry

The research & development work carried out in India is of world-class standards and is now attracting German biotech companies who are keen on setting up joint ventures and R&D facilities. H Richter, German Ambassador to India


Industry

• Bangalore-based Biocon with an

denoted that the Indian public sector companies will leverage technology information and cooperation on biotech technologies. Such form of international collaboration and partnerships are important as they update and promote the state of art technology and expertise in the India Biotechnology sector.

Government Initiatives

The Department of Biotechnology, Government of India and the Indian Council of Agricultural Research (ICAR) have entered into a Memorandum of Understanding with Biotechnology and Biological Science Research Council (BBSRC), U.K. and Department for International Development (DFID).A new initiative has been taken up “Food security: Sustainable crop production research for international development”. The initiative aims to increase global partnerships between India and UK in the field of biological and biotechnological research.

investment of US$ 161 million will establish a bio- pharmaceutical manufacturing and research and development facility in Bio-XCell, a custom-built biotechnology park and ecosystem in Iskandar Malaysia, Johor

The Union Cabinet has approved the setting up of “Biotechnology Industry Research Assistance Council (BIRAC)” that aims to support the innovation and provide infrastructure and services across chains in the biotechnology sector in the country. The BIRAC will address the sector needs by providing a suitable environment to promote and support high end innovation in the biotech support. This is basically aimed at creating more enterprising opportunities for small and middle sized companies in the sector. An Indo-Swiss Technology transfer agreement in the Biotechnology sector

The Government of India has set up a draft Bill to establish Biotechnology Regulatory Authority of India. According

to Biotechnology Regulatory Authority of India (BRAI) Bill, 2011, the Authority will be an independent body and legal committee to control the production, research, transport, import, and usage of organisms and products of modern biotechnology. Road Ahead The Indian biotech industry has been growing at a fast pace since the last three decades both in terms of expansion of business conducted by contract service providers, research and innovation. The Indian economy is bullish about the biotechnology sector and as a result strong emphasis has been laid upon the development and growth of the sector, both by the private and public players involved. Commitment to realize novel medical breakthroughs that save and improve lives for millions of people around the globe would definitely lead India into a strong position on the global biotechnology platform..

BIG player

Leading Indian Company in the Industry

E

stablished in 1984, Dr. Reddy’s Laboratories Ltd. (NYSE: RDY) is an integrated global pharmaceutical company, committed to providing affordable and innovative medicines for healthier lives.

Through its three businesses - Pharmaceutical Services and Active Ingredients, Global Generics and Proprietary Products – Dr. Reddy’s offers a portfolio of products and services including Active Pharmaceutical Ingredients (APIs), Custom Pharmaceutical Services (CPS), generics, biosimilars, differentiated formulations and News Chemical Entities(NCE).

Their Therapeutic focus is on gastrointestinal, cardiovascular, diabetology, oncology, pain management, anti-infective and paediatrics. Major markets include India, USA, Russia and CIS, Germany, UK, Venezuela, S. Africa, Romania, and New Zealand.

India Newsletter | 11


Trade Shows

12 | India Newsletter


Trade Shows

AVIATION INDUSTRY

9th INDIA INTERNATIONAL TEXTILE MACHINERY EXHIBITION 2 - 7 DECEMBER, 2012, MUMBAI INTERESTED IN VISITING A TRADE SHOW IN INDIA? In case your company is interested in visiting a tradeshow/B2B event in India, be it one listed here or another one that came to your attention, get in contact with us via marketingofficer@indianembassy.at to get more information about possible assistance that we may provide.

India Newsletter | 13


Overseas Indians

Tracing the Roots programme

A programme from the Ministry of Overseas Indian Affairs

www.moia.gov.in

T

he Ministry of Overseas Indian Affairs is running a scheme known as “Tracing the Roots” to facilitate PIOs in tracing their roots in India. PIOs who intend to trace their roots in India need to apply in a prescribed Form, through the Indian Mission/Post in the country of their residence. Application Form for this purpose is available on this website. Persons of Indian origin desirous of tracing their roots in India would be required to fill up the prescribed application form and deposit it with the con-

cerned Indian Mission/Post located in the country of their residence along with a fee of Rs.30,000 ( Rupees Thirty Thousand only) in equivalent US $, Euro or any other foreign currency acceptable to the Indian Mission/Post. In case the attempt is not successful, the Indian Mission is authorized to refund Rs.20,000/- to the applicant. Presently M/s Alankit Assignment Pvt. Ltd. (e-mail: shyam@alankit.com.sg) is the agency entrusted with tracing roots of PIOs in India. For further details/information regarding the Scheme, the near-

est Indian Embassy/High Commission/ Consulate General may be contacted. The Under Secretary (Diaspora) in the Ministry of Overseas Indian Affairs may also be contacted at usds2@moia.nic.in. Application Form for the Programme can be downloaded from the website of the Ministry of Overseas Indians or directly under the link http://moia.gov.in/writereaddata/images/TRMinistryOfOveseasIndianAffairs.pdf

MINISTRY OF OVERSEAS INDIAN AFFAIRS Government of India

Guidelines for ‘Tracing the Roots’ Programme 1.The programme was designed by the Ministry of Overseas Indian Affairs (MOIA); to assist Persons of Indian Origin (PIOs) in tracing their roots. 2. Persons of Indian Origin desirous of tracing their roots in India would be required to fill up the prescribed application form and deposit it with the concerned Indian Mission/Post located in the country of their residence along with a fee of Rs 30,000/- (Rupees thirty thousand) in equivalent US $, Euro or any other foreign currency acceptable to the Indian Mission/ Post.All useful information/documents that could be of help in tracing the roots may be submitted along with the application. 3. The Mission, after checking and accepting the application, will forward it to the MOIA for initiating action on the application. 4. The details of roots in India (where traceable) i.e. name of close surviving relative(s), details of the place of origin of their forefathers (paternal and maternal side) and a possible family tree will be made available to the applicant at the earliest. 5. The information collected, including details of family tree, would then be sent to the concerned Indian Mission/Post at the earliest for onward transmission to the applicant. 6. In case of any doubt about the genuineness of the ‘roots’, the decision of the Ministry, taken in consultation with the applicant and concerned authorities involved in tracing the particular roots, will be final and binding. 7. An advance of Rs.10,000/- (Rupees ten thousand only) will be paid to the organisation/ firm which is entrusted with the job of tracing roots, in each case. In case of successfully tracing the roots, the balance Rs.20,000/- (Rupees Twenty thousand only) will be released by the Ministry to the concerned organisation/firm. In case the attempt is not successful, the Indian Mission/Post will be authorized to refund foreign currency equivalent to Rs 20,000/- (Rupees Twenty thousand only ) to the applicant at the official rate of exchange, as determined by the Government of India, applicable on the date of the refund. N. B. The programme provides for gathering information relating to the ancestors of the applicant and does not have any provision or arrangement for the visit by the applicant to his/her ancestral place(s). In case the applicant wishes to visit these places, the Ministry/organisation/firm concerned would facilitate such visits at the applicant’s cost.

14 | India Newsletter


Business Centre

THE EMBASY OF INDIA’S COMMERCIAL WING With the ultimate goal of promoting trade and investment flows between India and Austria, the commercial wing of the Embassy of India, Vienna, undertakes, among others, the following activities: Government to Government (G2G) Organization of meetings and exchange of information at the G2G level under the established bilateral institutional mechanisms like the Joint Economic Commission and other sectorial JointWork Groups and follow up initiatives developed under these different mechanisms. Dissemination of Information Providing information in the form of replies to trade enquiries, circulation of information relating to fairs and exhibitions, dissemination of information relating to trade and business opportu-

nities, posting monthly economic commercial reports and newsletters both for readers in India as well as in Austria. Market Research and Trend Analysis This aspect of the commercial wing‘s functioning is focused on making sense of the available statistics, connecting the different sources of information to find trend directions and create initiatives based on these research results. At a broader level this task is not only limited to India-Austria but also to understand how India‘s economic and commercial relations are heading with European Union and what impact that has on India-Austria bilateral relations. Networking and Outreach Activities Developing contacts with business institutions, organisations and relevant business community in both India and Austria, organizing sector-focused B2B

meetings based on interest from both sides, participating in Austrian business events and presenting Indian point of view at outreach events. Facilitation Facilitation for visiting trade delegations like organizing meetings and providing logistic support, lending support to event organizers for holding seminars, conferences, fairs, exhibitions and road-shows and encouraging Indian participations therein and helping Indian businesses to conduct and expand their presence business. Dispute resolution Business to Business defaults of payments and similar issues are attempted to be resolved by referring matters to Chambers of Commerce/ Director General of Foreign Trade for amicable settlement.

the business centre WELCOMES YOU! The website of the Embassy of India, Vienna, and its ‘Business Centre’ section offer a wide variety of business related information, carefully selected and updated to meet IndiaAustria’s business demands. In our Business Centre, companies do not only have the opportunity to find relevant information on India-related trade matters, but they can also interact with the commercial wing of the Embassy by submitting online trade inquiries. Additionally, the Embassy compiles a monthy economic and commercial report for Austria, which is targeted at Indian business readers and trade corporates. The same can be

downloaded directly from our Website or if you wish to receive it via email, you can register your email by sending a request to marketingofficer@indianembassy.at. Besides its online presence, the Embassy also has a Business Centre Facility, located on the first floor of the Main Chancery building on Kärntner Ring 2, 1010 Vienna. The space is ready to welcome businesspeople and parties interested in requesting, exchanging or providing information on Indiarelated business matters.You can either schedule an appointment with a representative of our commercial wing under the contacts given below or simply visit us during our opening hours Tuesdays and Thursdays from 11AM to 1PM.

The Business Centre is opened tuesdays and thurdays from 11am to 1pm without appointment. For scheduling an appointment outside the opening hours, please contact the commercial wing under the contacts given below. Marketing Officer: marketingofficer@indianembassy.at or 01 505 8666 30 Marketing Assistant: marketingassistant@indianembassy.at or 01 505 8666 31

India Newsletter | 15


Gastronomy

SOUTH INDIAN CUISINE

C

uisine from southern part of India offers a variety of popular dishes. South Indian cuisine is known to display a wide range of options to the vegetarian and non-vegetarian food lovers. Popular south Indian dishes like Idli, dosa and sambhar are the most savoured items loved across India.

states of India, namely, Kerala, Andhra Pradesh, Karnataka and Tamil Nadu largely remains the same. Rice is the staple food in most parts of the southern India. Rice, lentils, grains and vegetables along with chutneys, pickles and papaddams (papads) constitute a standard meal for the people of southern India.

Cooking pattern in the four southern

Kerala - A typical Kerala meal for spe-

cial occasions is referred to as ‘sadya’, it is served on banana leaves and is a very tempting mix of spicy vegetable like kaalan, olan, aviyal, thoran etc. Most dishes in Kerala are made from coconut and rich spices which add distinct flavor to these dishes. Kerala cuisine also has a rich variety of chutneys and pickles to spice up the taste buds.

Avial RECIPE

Indian Cuisine Recipe - Kerala Cuisine Ingredients

Preparation

• 1cup:Yam sliced thinly into

• Coarsely grind the coconut, green chillies

• • • • • • • • • • • • • •

11/2” length pieces 1cup: Snake gourd sliced into 11/2” length pieces 1cup: Cucumber sliced lengthy into 11/2” thick pieces 1/2cup: Long runner-beans sliced into 11/2” length pieces 1/4cup: Carrot sliced into into 11/2” length pieces 2 : Fresh Drumstick cut into 2” length pieces 1 : Raw banana sliced into 11/2” length pieces ½ tsp: Turmeric powder 1/2 cup : Grated coconut 5 : Green chillies ½ tsp: Cumin seeds 2 sprig: Curry leaves 3 tbs: Coconut oil Mango pieces for sour Salt to taste

and cumin seeds. Keep it aside.

• Clean the vegetables. • Heat 2 tbs coconut oil in a thick bottom vessel.

• Add the vegetables and cook in a low flame. Do not add water.

Kuzhalappam (snack) recipe Indian Cuisine Recipe - Kerala Cuisine Ingredients • 1 kg: Rice flour, sifted • 1/2 kg: Sugar • 1 full: Coconut • 1 cup: Red onion (shallots) • 1/4 cup: Garlic • 1 tsp: Cumin • 10 gm: Cardamom • 25 gm: Sesame seeds • salt to taste 16 | India Newsletter

Preparation • Grind together very well coconut, onions, garlic, cardamom, sugar to a fine paste and add salt to taste. • Rice flour should be roasted well. • Mix flour and ground paste. Add sesame seeds and cumin seeds also. • Mix and knead well. Roll into small chappathis and paste two ends together, looking like a long cylinder. • Deep fry in oil. Wrap in paper towels.

• When it is done, add turmeric powder, salt and mix it well.

• Remove the vegetables from the middle

and put sliced bananas and mango pieces and cover it with the other vegetables.

• When steam comes out, add the coconut paste and stir well. Remove from fire.

• Mix the remaining coconut oil and curry leaves in the avial.


Tourism

NOTICE INVITING TENDER

For selection of Professional Organization for Global Travel Mart in India

India Newsletter | 17


Tourism

Uttarakhand Indian State Profile

U

ttarakhand became the 27th state of the Republic of India in November 2000. Carved out of the state of Uttar Pradesh, Uttarakhand mainly comprises the hilly regions of Uttar Pradesh. The state borders Himachal Pradesh in the north-west and Uttar Pradesh in the South, and has international borders with Nepal and China. A picturesque state, Uttarancahal has magnificent glaciers, majestic snow-clad mountains, panoramic views of the Himalayas, dense forests and the valley of flowers, as well as some of Hinduism’s most sacred pilgrim sites. The State’s 13 Districts can be grouped into three distinct geographical regions, the High mountain region, the Mid-mountain region and the Terai region. This is the land where the Vedas and Shastras were composed and great Indian epic, The Mahabharatha, was written. The state is very rich in natural resources especially water and forests as it has many glaciers, rivers, forests, mountain peaks. The famous peaks of Uttarakhand are Nanda Devi, Kedarnath, Trishul, Bandarpunch and Mt Kamet. The major glaciers include Gangotri, Pindari, Milam and Khatling. The Ganga, The Yamuna, Ramganga and Sharda are principal rivers of this region. The name Haridwar means “gateway to God”, and it is from here that the pilgrimage to two famous temples, Kedarnath (Lord Shiva) and Badrinath (Lord Vishnu) starts. It is situated on the banks of river Ganga, at the foothills of the Shivalik mountains. It is one of the four places where the Kumbh mela is held every 12 years. During this fair, millions of devotees take a holy dip in the river Ganges to wash away their sins. It is said that the pitcher of Amrit was kept in hiding here by Devtas when it was unearthed from Sagar Manthan. The same pitcher was taken to the other places, i.e. Allahabad, Ujjain and Nasik. In the struggle with Asuras the pitcher broke spilling some sacred water (amrit), since then these places became very holy and the Kumbh mela is held every 3 years in these cities in succession. Every evening, after sunset, aarti of the Ganga is performed in Harki-Pauri. www.india-tourism.com info@india-tourism.com

18 | India Newsletter

HARIDWAR, UTTARAKHAND

rishikesh, UTTARAKHAND

RAFTING IN RISHIKESH

HIMALAYA RANGE, Chopta, UTTARAKHAND


Agenda

INDIAN MOVIE EVENING: KABUL EXPRESS

Friday, June 15th, 18:00 | Indian Embassy Business Centre (1st Floor, Kärntner Ring 2, 1010 Vienna) Due to limited capacity, seats will be given on a first come, first served basis. Therefore, you are highly encouraged to reserve your seats online at www.indianembassy.at or via phone at +43 1 505 866633 (Ms. Lily John).

Genre: Action / Comedy / Drama Directed by: Kabir Khan Starring: John Abraham / Arshad Warsi / Salman Shahid / Hanif Hum Ghum /

Released: December 2006 Duration: 105 Minutes Language: Hindi / Subtitles: English Synopsis: Jai and Suhel – TV journalists from India in search of the ultimate news scoop: meeting the Taliban. Imran Khan Afridi – a soldier of the hated Taliban who needs to escape the wrath of the Afghans and run to his country, Pakistan. Khyber – a proud Afghan who has seen the destruction of his country over the decades. Jessica Beckham – an American journalist ready to risk her life to photograph the Taliban. FIVE PEOPLE FROM DIFFERENT WORLDS, their paths are destined to cross in a ruthless country devastated by war – Afghanistan.

OTHER INDIA-RELATED EVENTS IN AUSTRIA

Talk-Series ‘Zu Gast bei Elisabeth Al-Himrani’ with Wally Rettenbacher When: June 14, 19:00

GURU PRANAM, hOMAGE TO THE TEACHER When: June 9, 19:30

Where: Natya Mandir Börseplatz 3/1D, 1010 Vienna www.austro-indian.at

Where: Interkulttheater Filgradergasse 16, 1060 Vienna www.interkulttheater.at

KATHAK DANCE FROM NORTH INDIA with Kaveri Sageder When: June 30, 20:00 KATHAK workshop When: Juli 1, 13:00-18:00 Where: Lalish Theaterlabor Gentzgassr 62,A, 1180 Vienna www.kathak-kaveri.com

TREKKING WITH NATIVES IN NAGALAND

Exhibition

NAGA PEOPLE JEWELRY AND ASHES

Until June 11th 10am-6pm Museum of Ethnology Neue Burg, Heldenplatz 1010 Vienna

Published by the Embassy of India,Vienna For any inquiries related to the ‘India Newsletter’, please email: marketingofficer@indianembassy.at

India Newsletter | 19

India Newsletter 06.2012  

India Newsletter published by the Embassy of India, Vienna

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