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INDIA NEWSLETTER Published by the Embassy of India,Vienna Year 3 | Issue 29 | May 2013

Featured Industry


India Newsletter | 1



Snapshot of last month’s Highlights


Railways carried 1 billion unds raised in Indian tonne (BT) of revenue earning traffic during the financial year the primary freight 2012-13. market of India regndia’s Forex reistered an increase serves rose by of 44 per cent at Rs US$ 1.19 billion to 34,000 crore (US$ reach US$ 293.84 6.22 billion). he water purifier market in India billion on April 12.





redit extended by Indian banks’ branches operating abroad grew

by 27 per cent to Rs 4.45 trillion (US$ 82.63 billion) in 2011-12.


he total production of raw coal in India during 2012-13 stood at

557.5 million tonne (MT).


ndia’s share in the global casting

is expected to touch Rs 7,000 crore (US$ 1.28 billion) by 2015 from the current market size of Rs 3,200 crore (US$ 585.09 million).

he direct-to-home (DTH) market in India is expected to touch US$ 5 billion by 2020 from US$ 1.5 billion in 2012.

he number of mobile banking transactions in India doubled to 5.6 million worth US$ 114.72 million in January 2013 from 2.8 million transactions worth US$ 35.06 million in January 2012.

he aggregate to over 10 per cent cash balance in 2012. of India’s top four oreign institutional investors (FIIs) IT firms-TCS, In- Fhave invested over US$ 11 billion fosys, Wipro and in the Indian market so far in 2013. ndia’s tea export earnings increased HCL Technologies- Iby 19.91 per cent at US$ 731.58 stood at US$ 8 bil- million in 2012-13 from US$ 610.14 lion as on March million in 2011-12. ndia’s exports 31, 2013. non-financial firms regisare expected to Private tered an increase of 23 per cent


ualified institutional placement (QIP) was India Inc’s most-favoured fund-raising route in 2012-13, with US$ 2.75 billion being raised through 43 deals in the first 11 months of 2012-13.



at Rs 42,700 crore (US$ 7.89 billion) in net profits during the third quarter of 2012-13. ndian yogurt industry is expected to touch US$ 222.26 million by 2015, up from the current level of US$ 138.88 million.



industry has dou-

bled in last decade


grow to US$ 329.7 billion


2013-14, register-

ndia Inc is ex- ing a growth of 10 ndia’s carpet expected to offer per cent. ports stood at gems and jewellery exports US$ 1 billion in average salary in- India’s are likely to grow by up to 15 per crements of 11.3% 2012-13 (growth of cent in 2013-14 from Rs 212,638.9 over 12 per cent). during FY14. crore (US$ 39.6 billion) in 2012-13. 2 | India Newsletter


Indian Minister of Culture visits GRAZ From our Embassy


ndian Minister of Culture, H.E. Chandresh Kumari visited Austria from April 5-8. During the visit, the Minister met the Austrian Federal Minister of Education,

Arts and Culture H.E. Claudia Schmied and visited the conservation centre at the University of Applied Arts, Vienna as well as the exhibition “India of the Ma-

harajas” currently on display at Schloss Schallaburg. Some impressions of her visit:

Statement by the Indian Pharmaceutical Alliance on the outcome of the Novartis Case in the Supreme Court of India Official Statement


he Supreme Court of India upholding the refusal by the Patent Office to grant a patent to Novartis for the betapolymorphic form of imatinib mesylate. This is a landmark judgement that will serve to set at rest the controversy that was raised regarding the scope of section 3(d) in the Patents Act, which is a crucial safeguard against the extension of patent monopolies of known drugs and the consequent delay in the availability of affordable generic versions. Imatinib is on the National List of Essential Medicines and is an important drug in the treatment of several cancers such as certain blood and stomach cancers. The decision of the Supreme Court will come as a relief to patients suffering from these dreadful diseases as several Indian companies including Cipla, Ranbaxy and Natco can continue marketing imatinib at a fraction of the cost of the Novartis product. The Indian Pharmaceutical Industry (IPA) supported the refusal by the Patent Office to grant the patent to the beta-polymorphic form of imatinib mesylate. The interpretation of section 3(d) was the crux of the controversy. Section 3(d) prohibits the grant of patents to new forms of known substances, unless the new form results in enhanced efficacy over the known substance. The purpose of the section is to ensure that patent monopolies are not extended and generic versions delayed, unless the new form

results in enhanced efficacy. The first patent for imatinib and its salts, including the mesylate salt, was applied for by Novartis in Switzerland in April 1992 and thereafter in other countries. No application could be filed in India as drugs were not patentable at that time. Over five years later, in 1997, Novartis filed its first application in Switzerland for the grant of a new crystalline form of imatinib mesylate – the beta-polymorphic form. This application was also filed in India in 1998. By this time, India was accepting patent applications for new medicines, in conformity with the TRIPS Agreement and these applications were to be examined for grant after 2005. The Patent Office rejected the patent application of Novartis for the betapolymorphic form of imatinib mesylate on various grounds in 2006, including that a patent could not be granted for the beta-polymorphic form under section 3(d) as it did not have any increase in efficacy over the previously known substance. Novartis appealed the rejection of the patent by the Patent Office before the Intellectual Property Appellate Board (IPAB) in 2007, but the appeal was dismissed in 2009. Aggrieved by this dismissal, Novartis went up to the Supreme Court which has now confirmed the rejection of the patent. P:01/04/13 India Newsletter | 3


Share of exports in India’s overall GDP rises to 17.7% From the Ministry of Commerce and Industry


y the next fiscal, importers will find it difficult to dump poor quality wine in Indian market, as the Union Ministry of Food Processing is planning to create standards for wine industry based on global best practices. The standards will help the Indian wine industry create ‘Indian brands’ and reach new markets in Europe, Asia and North America. Standards will codify grape varieties, alcohol content, fermentation processes, hygiene standards and viticulture practices for the wineries. Market size The Indian wine market is growing annually at about 30 per cent with revenues of about Rs 800 crore. Wineries produce about 17 lakh cases a year, while another three lakh cases are imported every year. The wine market was depressed for past two years but it is now on the upswing. Global standards The wine standards would be notified by the Food Safety and Standards Au-

thority of India, while the actual groundwork would be done by Ministry of Food Processing, Indian Grape Processing Board and National Research Centre for Grapes. Joint Secretary U. Venkateswarlu, Ministry of Food Processing, told that Indian wineries find it difficult to sell their products in overseas market because they have not been able to produce wines to the global standards. On the other hand, importers unload poor quality in Indian market because the Government has not set any quality parameters for these wines. The new standards will address this incongruity in the market, he said. Farmers to gain Venkateswarlu also said that Indian grape-growing farmers stand to gain, as the standards will also define wine concentrations in bottles. To reach those concentrations, some

wineries will have to source additional grapes from the farmers, he said. Chairman of Indian Grape Processing Board Jagadish Holkar said that sparkling wine from Champagne region in France is in great demand and has become a geographic indicator. Uniqueness In the same way, wine from Nashik and Sahayadri region of Maharashtra can also reach customers globally “provided we define what is so unique about our wines,” he said. Holkar, who is also the Chairman of Flamingo Wines, said for setting the standards, wide-ranging consultations with all the stakeholders of the industry is underway. Advice from expert bodies in Australia, New Zealand, European Union and the US has also been sought.

Indian Soil meets Austrian Vine Rootstocks A game changer for the wine industry

Setting Footprints on Indian Soil


r. Raghavendra Gowda, owner of Alpine Wineries, does finally presents his excellent wines in Austria. Not only the name is a bridge between Austria and India. The young entrepreneur is trusting in the knowhow and experience of the Austrian Wine Industry.

4 | India Newsletter

It started as an experiment with 50.000 plants from Austria, which were planted in the beautiful Mysore-Mandya region in 2005. After a successful study for their adaptability to the now acknowledged Kaveri Valley, twelve noble grape varieties (six red and six white) were selected and planted in a further 100 hectares with 650000 plants from Austria .The winery itself has been entirely designed in Austria, and is almost entirely imported from Europe - pre-fabricated puff-panels for the building, a Europress wine press from Germany, Burgenland wine tanks, an automatic bottling line, and liquid glycol chilling system and automatic temperature control system, both from Austria. The present capacity of 800,000 liters can further be increased to 1.2 million liters by adding storage tanks. When Stephane Derenoncourt got involved in 2008, the second section of 100 hectars was developed and planted, using the very latest technology and equip-

ment. “Stephane is the best thing that could have happened to Alpine Wineries,” says Raghavendra. “His knowledge of vines and wine, and contacts in the wine world are just fantastic.” Stephane consults 100 winery all over the world. Including some big vigs such as Hollywood director Fransis Ford Coppala from the movie “The God Father” Fame. The long Way to Success After travelling internationally, Raghavendra was introduced to good wine in his 20s, since then he only dreamt of owning his own vineyard. Mr. Gowda has spent 13 years setting up what is probably the most technically advanced vineyard in Asia. Along the way he’s become an expert in viticulture and has done pathbreaking research in the selection of appropriate rootstock and vine clones best suited to his rich red loamy soil. Raghavendra had a vision to create the largest and best winery in India and he has done everything right, hired the best winemaking consultant, and spent time and money establishing the best possi-


ble winery in Asia. His vision shows to be correct, receiving great response by international wine experts. At the End Taste matters The first vintages (2010, 2011) are impressive, 3 reds, and 3 whites at three different price and quality levels – basic, regular, and reserve, sold under ORO, VINVIVA Classic and VINDIVA Reserve.

pressive flavors with a long, elegant finish.

the palate with a long, salty aftertaste.

VINDIVA Classic: Cabernet Shiraz 2011

VINDIVA Classic: Chenin Blanc, 2011

Ruby garnet color; intense nose of raspberries, hawthorn berries and spices, very flavorful with a long, elegant finish.

Yellow-green color; ripe aromas of gooseberries and white currants, a hint of exotic fruit, lots of intense fruit components finishing with magnificent acidity.

ORO: Cabernet Shiraz, 2011 Ruby garnet color; intense nose of raspberries, hawthorn berries, coffee and spices.Very concentrated flavor with a long, strong finish.

ORO: Chenin Blanc, 2011

VINDIVA Reserve:Valley of Dreams Cabernet Shiraz, 2010

VINDIVA Reserve: Valley of Dreams Chenin Blanc, 2010

Yellow-green color; ripe aromas of gooseberries and white currants, lots of intense fruit components finishing with magnificent acidity.

Ruby garnet color; intense nose of raspberries, hawthorn berries and spices. Very ex-

Yellow-green color; intense nose of vanilla, cinnamon, and tropical fruit; juicy and soft on

For more taste see

Fairy tales from India. “India of the Maharajas” with all its rich colours is the focus of the annual exhibition at the Lower Austrian Renaissance palace Schallaburg until 10 November. As published on the NEWS Magazine (pg. 18-19, 25 April 2013).Translated by Lukas Kajagi There is an Indian proverb, saying: “Guest is God.” Three words that are a testament to the sincere and cordial hospitality of the Indian subcontinent. These three words also precisely describe the programme at Lower Austria’s most splendid Renaissance palace this year. The 60th annual exhibition at Schallaburg focuses on “India of the Maharajas” until 10 November, introducing it to the public. It shows a world of complex contradictions: immeasurable wealth, splendour and oppression on one hand, spirituality, peacefulness and creativity on the other. A breath of exoticism The mixture of the above elements paired with the smell, taste, colours, rhythms and sounds of the Far East brings 500 years of world history to the 1,300 square metres of the Schallaburg. From the Indian point of view, of course,

but also from the European vantage point as inspiration has always been mutual. For example, the exhibition explains how the 2000 diary pages of Austrian Crown Prince Franz Ferdinand were made during his “Grand Tour” of India in the late 19th century. The life of the revolutionary, Mahatma Gandhi, the man who toppled the British Empire in India with his nonviolent resistance, is documented in as much detail as the thrilling role of women in the time between the striving for freedom and concealment.

on 21 and 22 September and the grandiose finale of the annual exhibition on 10 November, the “Divali Festival”. More festivals and details on the exhibition can be found here: www.schallaburg. at

In addition to historical aspects, the Schallaburg is also a colourful stage for splendour, grandeur, pearls and diamonds. And a hot spot for family adventures and cheerful festivals. Celebrate like the Maharajas is the motto of the “Kerala Festival” on 18 and 19 August as well as the “Great Family Festival” India Newsletter | 5


Share of exports in GDP increases Indian Foreign Trade


hare of the export sector in gross domestic product (GDP) have increased from 14% in 2009-2010 to 16% in 20102011 and 17.7% in 2011-2012, announced commerce minister Anand Sharma. “Exports have always played an important role in the economic development of most countries. This is evident even in Indian case from the continuous upward movement of%age share of merchandise exports in the overall GDP of India from 13.9% in 2009-10 to 16.0% in 2010-11 and 17.7% in 2011-12,” Sharma said. Sharma also said that the government keeps a tight vigil on trade balance and

current account balance. “An aggressive product promotion strategy for high value items that have a strong manufacturing base is the main focus of the overall growth strategy. The core of the market strategy is to retain presence and market share in traditional markets, move up the value chain in providing export products in the developed country markets and open up new vistas, both in terms of markets and new products in these new markets.” According to the World Trade Organization (WTO), India’s share in the total global merchandise exports has in-

creased from 1.48% in 2010 to 1.66% in 2011 but decreased to 1.60% in 2012, Sharma added. Exports fell by a depressing 1.76% last fiscal to $300.60 billion from $305.9 billion due to a severe drop in demand in the European and American markets. In 2012-13, the country’s trade balance stood at an unprecedented $190.91 billion compared to $183.4 billion in 20112012. On the other hand, the current account deficit during April-December 2012-13 stood at 5.4% of the GDP over 4.9% in the corresponding period in 2011-12.

Indian economy is expected to grow at 6.4% during 2013-14 By Prime Minister’s Economic Advisory Panel


he improvement in performance of agriculture and manufacturing sectors is expected to boost the economic growth rate to 6.4 per cent in 2013-14 from 5 per cent during 2012-13, according to Prime Minister’s Economic Advisory Panel. “Economy will grow at higher rate from now. We projected growth rate of 6.4% in the current fiscal”, said Mr C Rangarajan, Chairman, Prime Minister’s Economic Advisory Council (PMEAC), during the release the Economic Review for 201213. The improvement in the growth rate in the current fiscal, will be on the back of better performance of agriculture, industry and services sectors, he added. The agriculture sector is expected to grow at 3.5 per cent in 2013-14 as compared to 1.8 per cent during previous fiscal. The industry and services sectors are expected to grow at 4.9 per cent (3.1 per

cent in 2012-13) and 7.7 per cent (6.6 per cent in 2012-13) respectively. The policy and administrative actions such as the recently constituted Cabinet Committee on Investment can help overcome obstacles in the speedy execution of projects. The existing rates of investment should enable us to grow at 7.5 per cent to 8 per cent over the short term, a return to higher levels of savings and investment can take India back to the very high levels of growth, said Mr Rangarajan. If India grows at 8 per cent-9 per cent per annum, “we will graduate to the level of a middle income country by 2025,” he added. The PMEAC has projected higher inbound foreign direct investment (FDI) at US$ 36 billion during 2013-14. The net FDI inflow in 2012-13 was US$ 18 billion (US$ 26 billion inbound and US$ 8

billion outbound). Outbound FDI is also expected to increase, resulting in net FDI inflow of US$ 24 billion in 2013-14, highlighted the PMEAC. The action taken by the Government of India to speed up project clearances since September would be visible in the current fiscal, said Mr Rangarajan. The Government of India will have to maintain an attractive return in financial assets for bringing down the demand of gold. The price and subsidy reforms in petroleum products is also needed to be completed to control oil import bill, he added. “Non-food manufacturing inflation remains around the comfort zone. As inflation comes down, it will create more space for monetary policy to support growth,” he said.

World Bank sees India growing at 6.1% this fiscal As reported by the World Bank


he World Bank sees India regaining economic momentum and recording 6.1 per cent GDP growth in the current fiscal. Growth is expected to increase further to 6.7 per cent in 2014-15, the World Bank said in its latest India Development Update, a bi-annual report on the Indian 6 | India Newsletter

economy. The 6.1 per cent growth forecast for 2013-14 is much higher than the five per cent growth estimated for 2012-13. The World Bank’s optimism stems from positive data points in the recent months in the areas of manufacturing, inflation

and better export numbers, said Denis Medvedev, Senior Country Economist, World Bank, India. Despite the current downturn, long-term prospects remain bright for India, said Martin Rama, World Bank’s Chief Economist for the South Asia Region.


India-AUSTRIA BILATERAL TRADE REPORT FOR 2012 Preliminary results as published by Statistik Austria


ustrian imports from India decreased slightly by -0.91% in 2012. While virtually all major sectors of Austria’s imports from India have registered a decrease in trade, Organic Chemicals and Machinery/Equipment marked an increase by 53.7% and 16.7% respectively, being the main positive trends observed

in the period. While in 2011, the chemicals sector was on a negative path, the reverse trend indicates that the Indian industry is gaining momentum in Austrian imports. As far as exports to India are concerned, the decrease in trade was much steeper,

registering a drop by 23,4% with considerable slowdown in all major sectors and significant increases only in exports of railway technology and copper, both of which are assumed to have been boosted by the bilateral agreements signed by the two nations in the Railway field in late 2011.

India’s exports likely to grow 10% in 2013-14 By Prime Minister’s Economic Advisory Panel


he PM’s economic advisory panel today projected about 10% increase in India’s exports to $329.7 billion during the current fiscal in view of some improvement in the global growth situation. In the 2012-13 fiscal, the merchandise exports stood at $301 billion. The Prime Minister Economic Advisory Council (PMEAC) report said the imports may touch $542.7 billion during the current fiscal, from $501.1 billion in 2012-13. “Growth of merchandise exports, valued in US dollars, is disappointing, from the period starting in the second half of 2011-12 and continuing through 201213,” it said. The trade deficit is expected to increase to $213 billion in 2013-14, from $200 billion in the previous fiscal, the report said. It said the biggest export casualties in 2012-13 are engineering goods, manmade textiles and ready-made garments.

“The two important import-intensive export categories gems & jewellery and refined petroleum products also fared poorly,” it said.

“In North Africa, Egypt, Algeria and Sudan are the most important destinations for exports. All of them have seen strong expansion,” it added.

The pattern of India’s merchandise trade is undergoing a structural shift, the report said, adding that the rest of Asia, Africa and Latin America are becoming an increasingly important part it’s trade portfolio.

Further, it said that while there has been some improvement in exports to Taiwan, shipments to Japan and South Korea have fallen.

“Global growth although projected to pick up in 2013 would continue to remain at modest levels,” it added. Further, it said the share of exports to the European Union has declined from 21.1% to 17% during 2006-07 to 201213.The share of north America dipped to 14.1% from 16.2% in the same period. “Exports to Africa, including all constituent regions of the continent, have risen steadily. Major export markets in the sub-Saharan region are South Africa, Kenya, Nigeria, Tanzania, Mozambique, Ghana and Mauritius.

“We have FTA arrangements with Japan and South Korea and it seems that there is considerable potential which remains to be developed. This must be seen as a near term challenge from the facilitation side by Government, and as a business proposition for industry,” it said. India’s exports to ASEAN countries fell by nearly 12% in 2012-13, “which is a matter of concern”. “This was a rapidly growing market in the previous two years and is a region where we have entered into FTA and have a range of common interests and logistic advantages,” the report said. India Newsletter | 7


India:The preferred R&D hub By The India Brand Equity Foundation


ndia is increasingly becoming the preferred hub when it comes to research and development (R&D) operations of MNCs across the globe. Companies like Yamaha, Kyocera and VMware are the recent ones to strengthen their R&D operations in the Indian market. While Yamaha and Kyocera have announced the establishment a new global R&D centre

in the country,VMware has earmarked an investment of US$ 120 million to boost its R&D operations in the Indian market.

growth is expected to create at least an opportunity worth US$ 1 billion for the Indian service providers.

India is already the IT/ITeS hub for about 125 of the Fortune 500 companies and by 2015 it is expected that close to 50 per cent of the Fortune 500 companies will have their centres in India. The

With the world’s second largest pool of scientists and engineers and a strong domestic market, India offers a right mix of talent and opportunity to MNCs across the globe.

Yamaha opens fifth global R&D centre in India Research and Development


apanese two-wheeler major Yamaha Motor Company (YMC), which on Tuesday announced the establishment of Yamaha Motor Research & Development India (YMRI) at its Greater Noida facility, is looking at leveraging India as a procurement hub to source components for its two-wheeler operations globally. India would be the fourth regional procurement hub for Yamaha worldwide after China, Japan and the Asean. Yuh Motoyama, senior general manager, engineering section (motorcycle business operations), said, “The research and development (R&D) unit is an integrated development centre, the second such for Yamaha globally. The vendor base in India is strong and cost-competitive and the potential to source parts from here for our operations globally is very promising.” YMC had inaugurated its first integrated development centre in Asean in Thailand last year. Besides purchasing, YMRI would work closely with engineers at the Yamaha headquarters in Japan to develop low-

cost models. “YMRI is the fifth foreign R&D facility for Yamaha. Every centre has a mandate. While the unit in Taiwan concentrates on developing products in the 150-cc category, the centre in Italy focuses on developing two-wheelers for the European market. While platforms would continue to be made in Japan, YMRI will modify them to create low-cost products for the domestic market”, added Motoyama. The ‘root model’ can then be altered for exports to markets in Africa and Latin America. Toshikazu Kobayashi, managing director, YMRI, said, “Our aim is to develop the lowest-cost model and parts in the world. Our aim is to develop a low-cost bike at around $ 500 for both the domestic as well as exports markets.” He, however, declined to specify a timeline for launching the product in the Indian market. Yamaha’s move is a part of its strategy to expand its footprint in the mass commuter segment in the country.

Yamaha, at present, has marginal share in the low-cost commuter segment with the YBR110 and Crux which together sells around 4300 odd units every month. The segment accounts for over 65 per cent of motorcycle sales in India. Additionally, to enhance its presence in the domestic two-wheeler industry India Yamaha Motor (IYM) will launch a new scooter every year till 2016. Hiroyuki Suzuki, chief executive officer and managing director, IYM said, “We intend to sell one million units by 2016 and grab 10 per cent of the domestic two-wheeler industry. In the scooter segment, we will launch one new product every year to attain market share of 20 per cent in the same period.” In the current financial year the company is eyeing sales of 710,000 units, which is an increase of around 45 per cent over the 490,000 units sold last fiscal. While 500,000 units will be sold in the domestic market, the remaining numbers would come in from exports.

Ford Chennai plant the first in the world to use ecofriendly 3-wet paint technology Indian Technology Hub


ar multinationals like Ford, Hyundai and Volkswagen are using cutting edge technology and practices to save power and water resources in their plants in India, where both are in serious short supply. Ford Motor Company is expanding its 3-wet paint capacity by 50 % this year, adding the environmentally friendly paint process, which is already in use in its Maraimalainagar plant in the outskirts of Chennai, to four more plants on three continents. The actions will reduce CO2 emissions by an estimated 8 | India Newsletter

30% at those facilities. Ford India’s Chennai plant is the first Ford car plant in the world to use the 3-wet high-solids paint technology. The plant also does heat recovery by utilizing exhaust heat air to heat fresh air, and propane gas has been introduced as a fuel in its ovens instead of diesel, making for an environment-friendly paint process. According to Ford, the 3-wet high solids technology has resulted in VOC emission coming down by 23%, the best in

the Ford Asia Pacific region. It has also reduced dock-to-dock time by 40% and CO2 emission by 21%. Water consumption has come down by 15000 KL/annum and the energy saved in the paint shop - 27.6 million kWh/annum - is enough to power almost 12,000 households in Chennai for a year, or to light up the entire Chennai street lights in night for almost 4 months. Ford, which was the first automaker to implement the 3-wet high solids solvent

Articles borne technology in 2007, currently has eight plants in North America, Asia Pacific and Europe, equipped for using the process to paint vehicles. That will expand to 12 plants in 2013 and then to additional facilities worldwide over the next four years. The 3-wet process derives its name be-

cause three layers of paint are applied one after the other before the prior coats have been cured.The process eliminates stand-alone primer application and a dedicated oven required in the conventional process that was used before. Advanced chemical composition of 3-wet paint materials allows for the three layers of paint -- primer, base coat, and clear

coat - to be applied while each layer is still wet without baking in between. “The 3-wet paint process is significantly more advanced than conventional technologies in applying durable paints in a high-quality, environmentally sound and cost-efficient manner,” said Bruce Hettle, director of manufacturing engineering.

canada eyes India as start-up destination International


visit by a delegation of Indian angel investors, paid for by the Canadian government, is the latest example of the importance Canada places on expanding business ties with India. In the first programme of its kind, Canada recently hosted seven Indians, drawn from the incubator and venture capital sector across the country, on an Entrepreneurship Ecosystem Mission that took the team to Montreal, Toronto and Waterloo, the city where Canadian technology company BlackBerry is headquartered. “This mission aimed to raise awareness of opportunities in India for Canadian start-ups, provide an overview of the Indian innovation ecosystem to Canadian stakeholders, as well as to encourage collaboration between Indian and Canadian start-ups and entrepreneurs, and between support and acceleration structures,” said a spokesman for the Canadian high commission in New Delhi. The team toured innovation hubs in the three cities, and met with Canadian angel groups, influential incubators and startup accelerators as well as legal experts. The visit was timed to coincide with the annual Communitech Leadership Conference in Waterloo, a tech community gathering where speakers this year included BlackBerry’s President and CEO Thorsten Heins, and Patrick Pichette, Chief Financial Officer of Google. Puneet Vatsayan, Co-Founder and Chairman of The Hatch, a leading incubator for startups, was a member of the delegation. The Chandigarh-based Vatsayan, who is also a board member of the Angel Investors Consortium, said several factors are behind the drive to increase interaction between start-up ecosystems in India and Canada. “First is, Canada has discovered India. Second is, entrepreneurship has become cool in India, which was not the case earlier,” he said.

While the Canadian government is looking to enable an environment that would provide a soft landing spot for young Canadian start-ups in India, Vatsayan says there is also a high appetite among Indian angel groups to do deals outside India, and particularly in Canada, given its reputation as a nursery for technology and a large pool of venture ready entrepreneurs. This is true for many mature markets, but Canada has the added advantage of being undervalued. “If I went to Silicon Valley and saw a good team and a good product, that team may be valued at $10 million. But the same thing would be valued at $1 million, maybe $2 million or $3 million in Canada. So, as an investor, that piques my interest,” says Vatsayan. Prashant Gulati, an angel investor and serial entrepreneur based in Dubai and with sizeable investments in India, was also in Toronto around the same time as the Indian team, to explore opportunities in Canada.The Canadian government was doing a lot to encourage start-ups, he observed, having evaluated half a dozen proposals in a visit lasting less than 48 hours. Gulati, who is also a co-founder of The Hatch, said the time was right for the two countries to work together. “It looks like Canada and India are made for each other because Canada is very immigrantfriendly and a lot of Indians or people of Indian origin have chosen Canada as their place of work,” he said.

The Harper government has consistently promoted the expansion of trade ties with India. The two countries are currently negotiating a Comprehensive Economic Partnership Agreement, scheduled to be finalised by the end of this year.The Canadian finance minister’s annual Budget speech on March 21 singled out the agreement as one of the priorities for his government’s trade agenda. While neither side expects to see immediate results or deals from the first Entrepreneurship Ecosystem Mission, Vatsayan said the interest level was high among Indian investors. According to the spokesman of Canada’s high commission in India, among the objectives of the mission was to “create understanding of the start-up ecosystem in each country, and increase the likelihood of cross-border projects and collaboration”. Mission accomplished, says Vatsayan:“Are they looking at Puneet Vatsayan cutting a check of $50,000 or even $100,000? I don’t think so. What they are more concerned with is that all of us go back - and we’re very influential in our own ecosystems - and that’s when action starts.”

The Canadian high commission in India started planning the mission early this year. The programme had been in the works after last November’s visit to India by Canada’s Prime Minister Stephen Harper. During the visit, Canada’s Minister for International Trade Ed Fast had inaugurated the Canada pavilion at The Hatch’s incubator in Chandigarh. India Newsletter | 9


India, Germany sign six new pacts International


ndia and Germany inked six key MoUs including that for putting together 7 million for next four years towards joint research in the field of higher education and a pact for a soft loan of 1 billion for strengthening the green energy corridor. A pact to promote German as a foreign language was also signed by the two sides following the 2nd round of inter-governmental consultations in Berlin. Under pacts signed, both Germany and India have committed to 3.5 million each towards working on joint research and innovation programmes. According to officials, under the strengthening of German language collaboration, currently 30,000 children in Kendriya

Vidyalaya are learning German and under the pact they will try to increase the capacity. A pact regarding the establishment of green energy corridor was also signed besides one in agriculture and establishment of a working group in infrastructure, cooperation in standardization, conformity assessment and product safety. Under the pact for the green energy corridor, the grid system in several states will be used to transmit energy produced by renewable and non-conventional means. Another pact for India-German civil security research was also signed. Minister for human resources develop-

ment Pallam Raju, who is accompanying Prime Minister Manmohan Singh on three-day bilateral visit here, said the two countries knew each other’s strengths and have identified some areas for the joint research. The human resources development minister also said Germany has been on a “very sound technical footing” because of which there were many programmes assisted and handled by Germans in both IIT Chennai and IIT, Mandi. According to official data, around 4500 Indian students are pursuing various courses in Germany, while around 800 German students are studying or doing their internships in India.

Luxembourg tool maker to make Bengal an export hub International


uxembourg-headquartered cutting tool maker CERATIZIT S.A. plans to make its second plant in Bengal an export hub for other Asian markets. It currently has a local arm – CERATIZIT India Pvt Ltd (a 95 per cent subsidiary), which operates its first plant in South Kolkata. The new plant is located at Uluberia,

nearly 40 km west of Kolkata and will cost around Rs 100 crore. The company said that the unit would export 40 per cent of its products to China and other Asian countries. “Once this unit becomes fully operational, we will export to our sister firms in China and other countries such as Indo-

nesia, Singapore and Malaysia. The plants in India and US could be export hubs for some of our products,” Thierry Wolter, Member of the Executive Board of CERATIZIT S.A., told reporters. The company’s products are primarily meant for the automotive, aerospace and transport sectors.

Swedish retailer Rusta sets up India operations International


ith the Indian retail sector having opened up to foreign players, it is Swedish retailer Rusta that has now announced its plans to set up its operations in the country. While the company has been sourcing finished products from India for the past one decade, the furniture and leisure products manufacturer has now come up with plans to set up its office in India as also up its imports from the country. ”We are very positive about India. India is a huge country and we realized it had to contribute to our growth more than what it is currently,” said Goran Westerberg, CEO, Rusta. The company, which has been sourcing goods worth $10 million from India until now, will now increase the same to around $40 million per year as well as increase its manpower as it seeks to buy products directly from suppliers now.

10 | India Newsletter

“”We realized that running our business by way of third party agents was not a sustainable model...obviously we will grow in terms of the number of offices here too,”” Westerberg said. The $450 million company deals in a wide range of products including furniture, decorative items, home textiles etc. While the company currently has stores only in Sweden, almost 50% of its products are sourced from other countries in Asia and Europe.

foreign direct investment ( FDI) in the single brand retail sector, the company said it is not keen on setting up its stores in the country. Even as opening of the sector will provide India with the necessary skills and competence, Westerberg said the company will first explore Scandinavian countries for expansion before looking at Asia. ”We are looking at India as a long term

With the new investments in place,Westerberg said India will rank as the company’s second biggest market for sourcing after China in the next few years. Currently India remains at the tenth position, ranking after China, Indonesia, Vietnam and others. Almost 45% of products for the company is being sourced from China.

market. It is a huge challenge to get

Despite the government allowing 100%

now India.

known here, both as an importer and a retailer,” he said. Rusta currently has 67 stores in Sweden and plans to add 10-12 stores every year. The company has five offices in Asia, including in China, Bangkok, Shanghai and



Foreign tourist boards are gearing up to meet the growing number of Indians who are travelling abroad and splurging. Starting direct flights is the first step. Never mind the sluggish economy and poor sentiments, there’s good news from the world of travel and tourism. India has emerged as the world’s fastest-growing outbound market and in absolute numbers it is second only to China. The number of Indians travelling overseas is set to rise from around 15 million today to 50 million by 2020, according to Tourism Australia. This will mean a big growth in spending overseas. According to a recently released Amadeus-Frost & Sullivan tourism industry report, Indians travelling to AsiaPacific alone spent $13.3 billion in 2011. This figure is set to zoom to $91 billion by 2030, making Indians the second-biggest spenders, after China, in the world on overseas travel. Not surprisingly, the world is taking note. Tourism Australia hopes to get 300,000 Indian tourists by 2020. South Africa Tourism Board too says India has become one of the key tourism generating nations for their country. Indian tourist arrivals to Thailand crossed the 1-million mark for the first time in 2012. Thai Airways have recently started direct flights between Delhi and Phuket and Mumbai and Phuket to cater to the surging demand from Indians looking for wedding destinations and holidays. “Direct flights are a good precursor to the growth in tourist numbers,” says Deep Kalra, founder, The introduction of direct flights between India and Istanbul has led to a sharp rise in Indian tourists travelling to Istanbul, Kalra notes. Spotting demand, Turkish Airlines today connects many Indian cities including Delhi, Mumbai and Hyderabad with Istanbul. Travel to Meet Family In pre-liberalisation days, with little disposable income and fewer options, holidays for most middle-class Indians were about visiting friends and families in India. It is a trend that is playing out well overseas among globetrotting Indians.

According to the Amadeus-Frost & Sullivan report, a high 43% of leisure travellers from India say visiting friends and relatives (VFR) was the main reason behind their overseas travel.

category in both the business and leisure

Partly this has to do with the growing diaspora — estimated by the government at 25 million but Kalra puts it at around 100 million.The VFR travellers behave differently than standard vacation travellers, says Ankur Bhatia, director, Amaedus India. “They travel for longer periods, and typically do not book hotels but stay with friends and relatives,” he says.

at 25% of the total, are set to rise by

Extended Weekends Abroad

a travel industry veteran having worked

Weekend holidays in nearby hill stations are passe. Now with direct flights to a number of foreign tourist destinations, Indians would rather spend their extended weekends overseas. Short-haul direct international flights — anything around five hours of flight time — are seeing the biggest growth, says Kalra. Maldives, Thailand, Hong Kong, the UAE and Dubai are some of the important emerging destinations.

segments, it is likely to grow many fold by 2030. Women business travellers, today pegged 891% by 2030. And senior travellers, currently pegged at 1.3 million, are set to rise to 7.3 million by 2030. There is a small but growing category of Indian food lovers, says Himmat Anand, founder of Tree of Life Resort, who is with Sita Travels and Kuoni India. “Earlier, it was an afterthought. But now, food is becoming very important, especially at the upper end,” he says. All this means that the companies in travel and tourism will have plenty of opportunities to differentiate themselves and customise their offerings to lure international travellers from India.

The fact that it is cheaper to travel and holiday in Thailand than in Kerala, and stay in better hotels, is a big incentive. Also noticeable is the fact that Indians are taking more frequent holidays.

Growth at the Top and BOP

According to the Makemytrip data, while Indians would typically take an international holiday once in 18-24 months five years back, the frequency is now once in 12-18 months.

isn’t true just for India but Asia Pacific at

New Niches, Customised Offerings

to touch 2.1 billion by 2030, signalling the

Of course the demand for packaged tours offered by companies like Cox & Kings is growing among Indians travelling overseas for the first time. But more and more globetrotting Indians are turning experimental, looking to customise trips, opting for offbeat destinations and newer experiences.

(annual household income of $5,000

According to the Amadeus-Frost & Sullivan report, while the number of solo women and senior Indians (65 yearsplus) travelling overseas is still a small

Experts see two categories of Indian travellers growing — at the top end and the bottom end — as incomes rise. This large. From around 700 million people in the middle class in 2011, the number is set rise of what is called the consuming class plus). The biggest chunk of this growth will come from China and India. India’s middle class, the report estimates, will grow from the present 5% to 50% by 2030. Similarly, HNIs are expected to grow six fold by 2030 — from around 0.2 million in 2011 to over 1.2 million by 2030.This segment will fuel growth at the luxury end of the market. India Newsletter | 11


CONSUMER MARKETS INDUSTRY Indian Industry Sector Close-Up

Indians have been the most confident consumers globally in the fourth quarter of 2012, revealed a recent study by Nielsen. Consumer confidence in the country increased two points to 121 in Q4, 2012 from Q3, 2012. Indian consumer markets – broadly categorised into rural and urban markets – are majorly being driven by factors like favourable demographics, higher disposable incomes, rising middle class, government support, internet revolution and digitisation. McKinsey Global Institute (MGI) states that cities in India could generate 70 per cent of net new jobs created to 2030, produce around 70 per cent of the national gross domestic product (GDP), and bring about a near four-fold increase in per capita incomes across the nation. Meanwhile, the Indian rural market has gone far-ahead of consumer products and agri-input marketing. “A large part of the rural Indian market is under-penetrated and presents good opportunities,” said Siddhartha Roy, Economic Advisor, Department of Economics & Statistics, Tata Group. Total rural income, which is now at around US$ 572 billion, is projected to reach US$ 1.8 trillion by 2020-21, according to him. The Internet Bug A survey by Google India has recently shown that 7 out of 10 Indian buyers make a comprehensive online research before entering a store and know the exact brand and model they want to buy. Easy access to internet has given birth to the concept of ‘research online and shop offline’ which is substantially influencing the consumer behaviour in the country. The pan-India survey also showed that internet affects behaviour of buyers across all type of cities and hence, companies are looking at options wherein they could engage buyers online about their products and offerings. While internet is impacting buyers’ decisions in tierII cities, mobiles are emerging as a strong medium. Another study conducted by global security technology company McAfee has noticed that many Indians are planning to shop online this holiday season, using internet and mobile phones. About 70 per 12 | India Newsletter

cent of the respondents said they would shop online. Consumers Segment



The Indian consumer, especially the urban clan, is a big force behind the growth of luxury brands in the country. India’s luxury market is pegged to touch US$ 14.73 billion by 2015, according to industry projections, from an estimated US$ 8.21 billion in 2013. India is already playing host to several foreign fashion brands, including Italy’s Gucci, Salvatore Ferragamo, Versace, Armani, Ermenegildo Zegna, Tod’s and Boggi Milano, which sell their products through local partnerships. Premium fashion houses like Moschino and Alberta Ferretti, Pollini, Gattinoni, Byblos and Scorpion Bay have initiated their entry strategy and partner search operations according to Luxury Connect, a Delhi-based marketing firm that works exclusively with luxury brands. Italian luxury fashion brand Prada SpA is also in talks with various prospective partners for an India entry and has even studied the market in advance. Expanding class of high net-worth individuals (HNIs) in the country is the major attraction for these brands to enter India. Recent Developments/ Investments

• To acknowledge the fast growing

online consumer base, Multi Screen Media (MSM) has recently launched its video-on-demand service ‘Sony LIV’. The new offering aims at providing ‘entertainment on the go’ for young India. Apart from enhancing the way entertainment is consumed in India, this user-friendly and interactive application is also a great platform for brands to strengthen their engagement and interaction with young consumers. The Sony LIV application is available globally for free, online on and for download on major App stores – iTunes and Google Play

• French food company Danone’s In-

dian subsidiary Nutricia International (specialising in baby and medical nutrition), has revealed its growth plan for India wherein it intends to

double its sales over 2013-16 first, by consolidating the local brands (which it acquired from Wockhardt nutrition) and then, introducing select brands from Danone’s international nutrition portfolio (based on its understanding of the Indian market). Nutricia’s baby nutrition portfolio comprises of brands such as Farex, Dexolac and Nusobe. The baby food market in India is growing at an annual rate of 15-20 per cent and the company is vying for a major share in the same

• US coffee chain Starbucks, which

opened its seventh store in the country (in New Delhi) considers India among the top five global markets for its growth in the long term. Starbucks entered India in October 2012 and plans to grow its business aggressively, expand stores, make investments and offer locally relevant innovations. Currently, its stores operate under an equal joint venture (JV) partnership with Tata Global Beverages called Tata Starbucks Ltd

Government Initiatives The Indian Government is majorly concerned about the development of rural markets and hence, keeps introducing policies and initiatives to encourage their growth. In a bid to make economic development inclusive, the Indian Government has initiated many schemes and programs that aim at improving the standard of living in India villages or rural areas. For instance, the Government launched a time-bound business plan for action called Bharat Nirman for enhancing the infrastructure in hinterlands. Under this program, action is proposed in the areas of Water Supply, Housing, Telecommunication and Information Technology, Roads, Electrification and Irrigation. Apart from that, the Government is considering enhancing the authorised capital of National Bank for Agriculture and Rural Development (NABARD) to Rs. 20,000 crore (US$ 3.71 billion) from Rs. 5,000 crore (US$ 928.49 million). The increase in authorised capital is aimed at enhancing the operations and broadening the scope of activities of NABARD.


Road Ahead India is emerging as the third largest internet market and its e-commerce business is likely to touch Rs 4,000 crore (US$ 742.76 million) in 2015 against Rs 1,200 crore (US$ 222.83 million) at present. Also, with mobiles becoming a major medium for advertising and content delivery, every three out of four users in the country are expected to access the net through a mobile phone by 2015. During 2012-22, cumulatively around US$ 500 billion of ad spend is expected to happen on mobile phones, according to industry estimates. Moreover, companies in the last decade have positioned tea and coffee as recreational products, which have majorly attracted younger population. Growing at a compounded annual growth rate (CAGR) of 20 per cent, it is expected to touch Rs 33,000 crore (US$ 6.13 billion) by 2015 from the current level of Rs 19,500 crore (US$ 3.62 billion) (in 2011), according to recent study by Assocham. Domestic coffee outlets, which have a lot of appeal for the new generation, are set

to double over 2012-15, majorly driven by the foray of global players such Starbucks and Dunkin’ Donuts in India. FAST MOVING CONSUMER GOODS The fast moving consumer goods (FMCG) segment is the fourth largest sector in the Indian economy. The market size of FMCG in India is expected to grow from US$ 30 billion in 2011 to US$ 74 billion in 2018. The FMCG sector in India generated revenues worth US$ 34.8 billion in 2011, a growth of 15.2 per cent as compared to the previous year. Over 2006-11, the sector’s revenues posted a compound annual growth rate (CAGR) of 17.3 per cent. Food products is the leading segment, accounting for 43 per cent of the overall market. Personal care (22 per cent) and fabric care (12 per cent) are the other leading segments. Growing awareness, easier access, and changing lifestyles have been the key growth drivers for the sector. Rural demand is set to rise with rising incomes and greater awareness of brands.

The Government of India has been supporting the rural population with higher minimum support prices (MSPs), loan waivers, and disbursements through the National Rural Employment Guarantee Act (NREGA) programme. These measures have helped in reducing poverty in rural India and have thus propped up rural purchasing power. With rise in disposable incomes, midand high-income consumers in urban areas have shifted their purchasing trend from essential to premium products. In response, firms have started enhancing their premium products portfolio. Indian and multinational FMCG players are leveraging India as a strategic sourcing hub for cost-competitive product development and manufacturing to cater to international markets. India Newsletter | 13



This article was extracted from Dezan Shira & Associates’s publication entitled “India Briefing”. For further corporate assistance, consider contating Dezan Shira & Associates, a specialist in foreign direct investment practice, providing corporate establishment, business advisory, tax advisory and compliance, accounting, payroll, due diligence and financial review services to multinationals investing in emerging Asia. For further details or to contact the firm, please email Mr. Olaf Griease under or visit

14 | India Newsletter


Abenomics is positive for the region

Interview with Atsushi Yoshikawa, CEO, Nomura Wholesale and COO Nomura Group


apanese investment bank Nomura is not too worried about the negativity that seems to have engulfed businesses in India. The bank, which is helping Tata Steel raise funds in Singapore, and has the largest number of employees outside Japan in India, wants to increase presence in the country, says Atsushi Yoshikawa, CEO Nomura Wholesale and COO Nomura group in an interview. Edited excerpts: Q: India has proved to be a frustrating market for a lot of global financial firms. How do you see the Indian market? A: Nomura’s long-term strategy is to be the best global investment bank based in Asia. We want to be a bridge between Asia and the rest of the world. The largest number of employees Nomura has outside Japan is in India. That shows our commitment to this country. We understand the challenges regarding the fiscal account balance, deflation and the need for balanced growth and see there is a strong will to handle them. India has two

very strong characteristics - first is the growth itself. The other thing is the quality of top government leaders and corporate management teams. Q: Foreign investors have been worried about tax issues, impending elections and general business environment... A: Atsushi Yoshikawa: If you take a quarter-on-quarter view, you will have challenges. We take a 10-year view. Q: Will you be looking at acquisitions to expand in India? A: Atsushi Yoshikawa: I would rather grow organically. I am very happy about what we are doing today. And I don’t like disturbance caused by an acquisition. I would rather like to attract good people and grow business. Q: Japan was one of the earliest investors, but Koreans companies have been more aggressive in India. Do you see a greater interest in India now? A: Atsushi Yoshikawa: It was easier for

Japanese investors to understand some of the other geographical regions, but recently the interest is very high. When finance minister P Chidambaram came to Japan recently, there was very high investor interest. More than hundred topnotch quality investors gathered to listen to his persuasive story. Q: There is a great divide on ‘Abenomics’ and monetary stimulus from Japan... A: Atsushi Yoshikawa: In Japan, Abenomics is boosting the economy and creating investment opportunities. Prime Minister Abe has been very vocal. He has done a great job. Business is welcoming his decisiveness. The same is true of the new BOJ Governor Kuroda. They are both good at communicating with the market. The private sector is changing its view on the economy and that will lead to a better tomorrow for Japan. Abenomics will work and Japan will write the prescription for how to emerge from a long-term slow-growth environment.

We consider India’s long-term growth potential Interview with James Allison, head of mergers and acquisitions and investor relations, Unilever Soon after the announcement that Unilever would increase its stake in its Indian unit Hindustan Unilever Limited (HUL) to 75 per cent, James Allison, head of mergers and acquisitions and investor relations, Unilever, tells Dev Chatterjee why the company is launching a $5.4-billion offer for HUL shareholders. He also addresses speculation that the open offer is in response to the falling stock, resulting from concerns on increased royalty. Edited excerpts:

long-term, structural growth potential, through population growth and rising per capita income. We are making the offer today, after both companies have announced results and all the information is available to our shareholders.

the stake rises to 75 per cent? The mar-

Q: Just six months ago, the HUL stock was trading at Rs 583, compared with Unilever’s offer of Rs 600 a share. Why do you think its a fair offer for shareholders?

HUL. HUL is a flagship company in India,

The open offer took investors by surprise, as today, the HUL stock soared 18 per cent. What are the reasons for the open offer? And, why now? Many analysts are saying the offer is being made to support the falling HUL stock.

A: The offer is being made at a premium of 26 per cent to the one-month average price, 25 per cent to the average price last week, and 29.5 per cent over the mandatory floor price required under Indian regulations. We think this is a fair price.

our business.

Q: Why is Unilever spending so much cash? What kind of a growth story does Unilever see in India?

higher royalties to 3.15 per cent by 2018.

The long-term growth potential of emerging markets is central to our strategy — already, about 57 per cent of our turnover comes from emerging markets. With this offer, Unilever aims to increase its investment in an attractive country within this region. This represents another step in Unilever’s strategy to invest in emerging markets and increase its exposure to countries that offer great

A: As we’ve said earlier, India is a key country for Unilever, and we consider its long-term growth potential to be attractive. Q:Would Unilever aim to go private once

kets are betting the stock price would exceed Rs 1,000. I cannot comment on what the market is speculating. There is no plan to de-list and we believe keeping it listed is attractive. It attracts hundreds of thousands of retail shareholders, who are important to Q: Indian institutions such as LIC and foreign investors such as Aberdeen are saying they would not sell their shares at this price and the offer is being made in response to the share price collapse post What do you think? A: This is our final offer. We will not exceed Rs 600 a share. Minority shareholders, too, aren’t happy. They are saying after tax, the offer is not good enough. Again, this is our only and final offer. India Newsletter | 15

Trade Shows & Events


In case your company is interested in visiting a tradeshow/B2B event in India, be it one listed here or another one that came to your attention, get in contact with us via to get more information about possible assistance/subsidies. 16 | India Newsletter


STUDENTS WELFARE OFFICER Mr. Pawan T. Badhe, Third Secretary in this Embassy has been designated as Officer to look after welfare of Indian Students in Austria and Montenegro. His contact details are: Tel: +43-1-505866614 Email:

LIBRARY The EMBASSY’S library is opened mondays and wednesdays from 11am to 1pm

without appointment. For scheduling an appointment outside the opening hours, please contact the information assistant under or 01 505 8666 33

BUSINESS CENTRE The EMBASSY’S Business Centre is opened DAILY from 11am to 1pm without appointment. For scheduling an appointment outside the opening hours, please contact the commercial wing under the contacts given below. Marketing Officer: or 01 505 8666 30 Marketing Assistant: or 01 505 8666 31

India Newsletter | 17



Indian State/Union Territory Profile


he Union Territory of Puducherry comprises of four coastal regions viz- puducherry, Karaikal, Mahe and Yanam. puducherry and Karaikal are situated on the East Coasts in Tamil Nadu, Yanam in Andra Pradesh and Mahe on the West Coast in Kerala. Puducherry is the Capital of this Union Territory. It is on the east coast about 162 kms south of Chennai (Madras) located on the Coromandel Coast of the Bay of Bengal. There are no hills or forests in this region. The main soil types in this region are red ferrallitic, black clay and coastal alluvial. Away from the hustle and bustle of big city, Puducherry is a quiet little town on the southern coast. The unmistakable French connection,the tree lined boulevards,the quaint colonial heritage buildings, the spiritual scene, the endless stretches of unspoilt virgin beaches, backwater, a surprising choice of restaurants serving a melange of cuisines, provide a heady mix that draw travellers from near and far. It is the perfect place to come to if you wants to take the pace of life down a few notches. Puducherry is a unique place. Many feel that it has a distinct spiritual vibration. Stories of resident sages come down through its history from the earliest days. The nickname “Pondy” sums up this shared feeling of belonging, of having come home.


India Tourism Frankfurt Baseler Str. 48 / D-60329 Frankfurt Tel: +49 (69) 242949-0 Fax: +49 (69) 242949-77

18 | India Newsletter

India in Austria

INDIAN MOVIE EVENING: Ra-One - Superheld mit Herz

Friday, May 24th, 18:00 | Indian Embassy Business Centre (1st Floor, Kärntner Ring 2, 1010 Vienna) Due to limited capacity, seats will be given on a first come, first served basis. Therefore, you are highly encouraged to reserve your seats online at or via phone at +43 1 505 866633 (Ms. Lily John). Genre: Action / Adventure Directed by: Anubhav Sinha Starring: Shahrukh Khan, Kareena Kapoor, Armaan Verma & Arjun Rampal Released: 2011 Duration: 156 Minutes Language: Hindi Subtitles: German Image Quality: HD

Synopsis: Originally from India, Tamil-speaking Shekar Subramaniam lives a middle-classed life abroad along with his wife, Sonia, and a schoolgoing son, Prateek.While Sonia is busy writing a book on converting all female-related expletives to male, her husband is employed with Barron Industries, where the owner insists his staff come up with a plan to launch the ultimate video game or else he will change his organization to a restaurant and hire them as waiters. Hoping to create a super-hero, Shekhar instead faces criticism from Prateek - who hopes to instead see a kick-ass villain. This conversation does change Shekhar’s thinking and he sets about to create an indestructible villain,calls him (pronounced as in Lankeshwar Ravan) and its arch-enemy G.One (Jeevan). Prateek will have to regret passing on this idea on to his father - for soon their lives will be shattered when the shape-shifting Ra.One will find a way to enter the real world, kill Shekhar, possess the body of the latter’s colleague,Akaashi, and is all set to do away with Prateek.


At the UCI KINOWELT Millennium City (Wehlistr. 66,1200 Vienna)

For more information, showtimes, reservations and tickets: Millennium_City Release Date: May, 3rd

Release Date: May, 31st (same Release Date as in India) India Newsletter | 19

India in Austria


Saturday 18th May & Sunday 19th May | Heldenplatz, 1010 Wien

20 | India Newsletter

India in Austria / Overseas Indians

OTHER EVENTS More Information below

NAVAGRAHA - 9 Planeten Radha Anjali & Natya Mandir Dance Company When: June 7th and 8th, 19:30

Where: Interkulttheater, Fillgradergasse 16, 1060 Wien. More information under


Direct Admission of Students Abroad (DASA) to Undergraduate Engineering Programmes in India More Information below


irect Admission of Students Abroad (DASA) Scheme of Ministry of Human Resource Development, Government of India aims to facilitate admission for Foreign Nationals / Persons of Indian Origin (PIOs) / Non-Resident Indians (NRIs) for UG and PG in Engineering / Architecture / Planning and PG program in Management in NITs/IIITs and other premier centrally funded institutions in India. Ministry of Human Resource Development has entrusted the organization of DASA 2013-14 admissions to NITK Surathkal. The online portal for the undergraduate admission was launched on April 1, 2013 and the PG admission portal was launched on May 1, 2013. More details on the programme could be found at India Newsletter | 21

India Newsletter 05.2013  

India Newsletter published by the Embassy of India, Vienna

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