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EMBASSY OF INDIA K채rntner Ring 2 A-1010 Vienna, Austria Tel.: +43 (0)1 505 8666 Fax: +43 (0)1 505 9219 Web: Email:


News Economy & Business February 2011 Highlights ► ECONOMY GDP. The Central Statistical Organisation (CSO) revised growth in the gross domestic product (GDP) for 2009-10 to 8% from the previous 7.4% due to robust growth in manufacturing and services sectors. The government also revised the GDP growth for 2008-09 marginally to 6.8% from the previously announced 6.7%. The growth rate of 8% in the GDP during 2009-10 has been achieved due to high growth in transport,




(15%), community, social and personal services (11.8%), financing, insurance, real estate and business services (9.2%) and manufacturing (8.8%)," CSO said. Farm sector growth in 2009-10 stood at 0.4%, up

the country. The government also intends

Engineering exports include heavy engi-

to review the Agriculture Produce Marketing

neering goods, transport equipment, capital



goods, other machinery/equipment and light

exempting horticulture products from its

engineering products. In 2009-10, India‘s

purview, thereby mitigating marketing and


distribution bottlenecks. State governments

$32.5bil and the US and EU markets ac-

would be urged to consider waiving local

counted for 65% of the shipments.








levies, as well as reduce commission agent charges, while encouraging investment in supply chains. Measures taken to contain prices of essential commodities include a selective ban on exports and futures trading in food grains, zero import duty on select food items and permitting the import of pulses






Steel. Steel authority of India (SAIL) announced $12bil investment plans in four steel plants abroad - in Indonesia, Mongolia, South Africa and Oman. An MoU has already been signed with Indonesia and constant dialogue is going on with the other nations. At the same time, Japanese Kobe Steel has plans to set up a next-generation


steel plant in India capable of producing


high-purity iron nuggets out of low-grad iron

from the 1% decline in 2008-09. The

ore and coal. The facility will use of a pro-

economy is expected to grow 8.5% in the

Energy. The National Thermal Power Cor-

current fiscal year but some policymakers

poration (NTPC) has prepared a corporate

say it could reach 9%. It has grown 8.9% in

plan 2010-32 to become a 75GW company

Auto. The Indian Ruia Group has acquired

the past two quarters of the current fiscal

by 2017 and to have an installed capacity of



128GW by 2032 with a well diversified fuel

Acument in an asset deal that involved the

mix comprising 56% coal, 16% gas, 11%

buyout of four plants and logistic centres.

nuclear energy, 9% renewable energy and

The acquisition has been done through a

8% hydro-power based capacity. .

new company, Ruia Global Fastners AG

Exports. As against the government‘s export target of $200 billion for this fiscal, the Prime Minister‘s Economic Advisory

cess called ITmk3 developed by Kobe.



(RGF), marking the group‘s entry into the

Council (PMEAC) projected that shipments

Solar. Premier Solar has signed a contract

auto ancillary segment. This is the third ac-

from India will go up to $230bil. In the 2009-

for import of 200,000 thin film modules,

quisition of the Ruia Group in Germany and



which can provide for generation of 20MW,

the fourth in Europe since 2008.

merchandise exports had come under

from German manufacturer Schott Solar.

pressure because of the slowdown in the

The total value of the pact is $44mil. At the

Aerospace. Mahindra Aerospace Pvt. Ltd.

Western markets and dropped to $175bil

same time, The Switch, a Finland-based

has announced it is looking for a strategic

from $189bil in 2008-09.

new energy technology company,


investor, including OEMs and tier I suppli-

nounced the expansion of its international

ers that will help it access both customers

presence by establishing a wholly-owned

and technology. The firm is investing about

India office. The new home base serves as

$62mil in a 20-acre new manufacturing unit

the company‘s beachhead to strengthen its

for components, assemblies and aero-

business network and to lead business de-





Inflation. The government said high food inflation is adversely affecting the common man and it intends to employ various measures to tackle the situation. Some of the





enabling state governments to set up farmer‘s




velopment in the fast-growing solar market power in India.

Defence Technology. L&T has formed a 74:26 Joint Venture with Cassidian, a divi-


strengthening of the Public Distribution

Engineering. The Indian government has

sion of European Aerospace and Defence

System (PDS) through computerisation and

set an ambitious target of $120bil for engi-

(EADS) Group, for defence electronics. The

opening more procurement windows across

neering exports by 2015 while emphasizing

JV will work closely with Cassidian‘s new

the need to align policies in that direction.

engineering centre in Bangalore, where

March 2011 - India-Austria Newsletter | 2

News February 2011 Highlights (cont'd ) systems design and engineering centre in

Delhi-Mumbai. The $90bil Delhi-Mumbai

ters will be the tallest building in India and

Bangalore, where systems design and engi-

Industrial Corridor (DMIC) is all set to take

the second tallest residential building in the

neering activities will be carried out in the

off with a $9bil revolving fund being estab-

world upon completion in 2015. ◄

fields of electronic warfare, radars, avionics,

lished for the project. The project will con-

and mobile systems.

nect New Delhi with the business capital

Fashion/Design. India is one of the seven hotspots identified by Italy to attract invest-


Mumbai through a mega infrastructure

Japan. India and Japan have set a target

spread over 1,483km.

of achieving$25bil worth of bilateral trade by 2014 from the present $10.3bil as they

ments. Italian companies are keen on part-

Airport. Gujarat is soon to be home to In-

nering with Indian firms in retail, fashion

dia‘s largest airport. The Dholera airport will

and design.

be spread across 14.500 acres and will be

Lingerie. Renowned international venture

having an ultimate passenger handling ca-

capital firm, Sequoia Capital, is to pick up a

pacity of 200 million annually. It will come

6% stake im Mumbai-based Lovable Linge-

up near the Dholera Special Investment

rie Ltd. The investment is for an estimated

Region, from where the Delhi-Mumbai In-

Malaysia. India and Malaysia signed a

$4.5mil, in a pre-IPO placement. The later

dustrial Corridor will pass through. Accord-


IPO proceeds are to be used for setting up

ing to the 2010 annual airport service quali-

Agreement (CECA) today, aiming in the

a new manufacturing unit in Bangalore, for

ty (ASQ) survey of Airports Council Interna-

short term to boost bilateral trade to $15bil

brand building, to invest in JV with UK‘s

tional (ACI), India‘s airports rank high. Hy-

by 2015 from $9bil now. The agreement

Lifestyle Galleries of London Ltd and setting

derabad's Airport (RGIA) won top honours

covers trade in goods, services, investment

up exclusive brand outlets.◄

in the 5~15 million passenger size catego-

and economic cooperation.

ry, while Mumbai's Airport (CSIA) was


Great Britain. With the focus on enterprise

placed second in the 15~25 million passen-

development activities and to make the ru-

Energy. The power ministry of India has

ger category, and New Delhi's Airport

ral masses self-sustainable, the Common-

announced the National Mission for En-

(IGIA) was placed fourth in the 25~40 mil-

wealth Secretariat, London, has partnered

hanced Energy Efficiency (NMEEE). The

lion passenger category.

with public sector Indian banks to provide

scheme will require investments worth $6.5bil over three years. Power units cover a major chunk of this programme with around 146 units. Renewable Energy. The World Bank has shown interest in partnering the Indian government for developing the renewable energy sector. The government has an ambitious plan to install at least 40GW of additional capacity in renewable energy in the next 10 years.

Rail. The longest rail bridge in India with a length of 4.62km connecting Idapalli to Val-

and easier movement of nurses and chefs.



credit to young people, women and differently-abled young in rural areas of India.

able energy in his interaction with Finland‘s

the bridge was built in a record 28 months.

minister of environment stressed the need for cooperation between the two countries

Oil/Gas. The British oil giant BP and the Indian Reliance Industries will work together in the delivery of Gas and Oil in India. In this effort, BP will invest around $7bil in the Indian company. The total investment vol-

in renewable energy segment. India and Finaland already have an on-going mechanism of cooperation under the aegis of Joint Working Group on Clean Technology and Waste Management.◄

ume can surpass the $20bil mark. The initi-


parities between states.

tion in goods ranging from cars to shrimps

Rail Vikas Nigam Ltd at a cost of $44mil,

agreed to lend $7.4bil to fund projects in

ment finance projects aimed at reducing

(CEPA) that will see about 94% tariff reduc-

Finland. Union minister of new and renew-

ative is expecting official government ap-

loans through 2011-13 to help the govern-

hensive Economic Partnership Agreement

larpadam in Kochi is complete. Built by the

Asian Development Bank. The ADB has infrastructure in India. ADB will spread

have signed the much-awaited Compre-

Skyscraper. A joint venture of Arabian Construction Co (ACCACC), and Simplex Infrastructures was awarded a contract to construct World One in Mumbai. The World One with 117 storeys standing at 442 me-

Quote of the Month "In the foreseeable future I see India joining the premium league. India will be amongst the top 3-4 markets along with Germany, United States and China" Peter Honegg Managing Director, BMW

March 2011 - India-Austria Newsletter | 3

News India-Austria Bilateral Business News and Trade Reports ENGEL India records exceptionally high level of orders in the financial year 2009/2010. Investments in high-quality machines are constantly increasing in India, reports Jitendra Devlia, Manager of ENGEL Machinery INDIA Pvt. Ltd., subsidiary of ENGEL AUSTRIA GmbH. Machine imports are playing a key role in this recovery. In a highly dynamic market environment, ENGEL has developed into a top importer of high quality injection moulding machines. "In the automotive industry we are undisputedly number one in India," says Mr. Devli. ISOVOLTA in India. ISOVOLTA (India) Pvt. Ltd. is a joint venture between the Sahney Group and Austrian ISOVOLTA AG that are leading manufacturers of electrical insulation materials, technical laminates and composite materials . The Indian company is based in Nasik and produces world -class mica based insulating tapes for moTrade Volume Report (in million EUR) India’s Export to Austria India’s Import from Austria

tors and generators. In addition, under licence from Hitachi chemicals, they also manufacture speciality tapes for Hitachi motors. Bilateral Trade - November/2010. The trade volume for the period JanuaryNovember 2010 has registered positive marks for both exports and imports. India‘s exports to Austria increased by 9.8% to €452.11mil in this period, with the trade increase in virtually all bilateral trade. Machinery and Equipment showed the most impressive jump, especially in electrical machinery (by 81%). Chemicals and footwear are the two sectors, which have not been impacted by the crisis year 2009 and have shown continuous growth since precrisis year. Special attention must be given to the footwear sector, which has experienced considerable growth in comparison to 2008/09 values. As far as India‘s imports



from Austria is concerned, machinery and equipment counts for approximately 50% of the total import volume, even though marking a slight decrease by 0.5% in the January-November 2010 period y-o-y. Chemicals imports have marked positive growth trends through crisis year 2009, while manufactured goods, which was strongly hit in 2009 with a steep decrease, has been shown good signs of recovery. It has not yet reached its pre-crisis levels, though. The import volume of other manufactured items was also strongly hit in 2009, showing positive recovery and overcoming precrisis levels in 2010. This was highly pushed by the increase of India‘s import of scientific and controlling instruments by 23.8%, accounting for about 4.7% of India‘s total imports from Austria.◄


Change 2009/2010 (%)

























Survey Indian companies offer more opportunities to employees A majority of Indian companies believe that they have been able to offer a wide range of opportunities and work experience to their employees in the last one year, says a survey. According to a study conducted by HR consultancy Towers Watson''s Talent Management and Rewards, 61 per cent of the Indian companies surveyed said that they are able to provide their employees a wide range of jobs and work experience over the last 12month as against 50 per cent in the Asia Pacific region. On the prime reasons behind it, the survey noted, "...Indian markets surging and the economy well poised for growth." India employers score comparatively high when it comes to providing job security to their employees, with 81 per cent of Indian employers able to provide a secure and a stable position to their employees as compared to 60 per cent employers in the Asia Pacific region. The survey also reveals that 30 per cent Indian employers provide their employees an opportunity to move to a different country

compared to 21 per cent employers in the Asia Pacific region. The ''compensation element'', which is popularly considered as the prime motivator for employees, is another parameter where Indian employers score better. While 37 per cent employers in the Asia Pacific region believe they provide an opportunity to their employees to earn higher levels of compensation to a great extent, around 54 per cent employers in India felt so. Overall, 60 per cent of Indian employers reported an improvement in career advancement opportunities over the last 12 months, while 40 per cent of the respondent companies said that career advancement opportunities remained the same. In other Asia Pacific countries, 54 per cent Chinese employers feel that career advancement opportunities for their employees have improved Singapore 28 per cent and Japan 19 per cent. "The impact of the recessionary environment was less harsh on India Inc and consequently

on the Indian workforce, but what is important to note is the studied and measured response of corporate India to the slowdown as compared to the rest of world and the Asia Pacific region in particular," Towers Watson (India) MD Dhritiman Chakrabarti said. "Equally important, on a comparative note, is the affirmative and buoyant sentiment that has been expressed by corporate India, be it in terms of job security, skill development or opportunities to earn higher levels of compensation," Chakrabarti added. When it comes to offering skill development opportunities to their workforce, 64 per cent of Indian employers surveyed believe that optimal opportunities are available to their employees to rapidly develop skills and abilities, as against a 49 per cent Asia Pacific average. The survey said that 61 per cent of Indian employers are able to provide their employees an the opportunity to develop innovative products and services, as compared to their counterparts in the Asia Pacific region at 41 per cent.◄

March 2011 - India-Austria Newsletter | 4

Focus Sector Close-up Roads and Highways in India India has the second-largest road network in the world, spreading

Road Network (FY09)

across approximately 3.3 million kilometres. Roads are the preferred mode of transportation in the country and account for 85% of passenger traffic and 65% of freight traffic. National highways, which account for only 2% of the country‘s total road length, bear about 40% of the total traffic. In the past five years, the number of vehicles in the country has grown at 10.16% annually. Source: NHAI

India National Highway Network Map (as of Dec.31, 2010) Regulatory environment In India, National Highways are administered by the Ministry of Shipping, Road Transport and Highways (MOSRTH) and the National Highway Authority of India (NHAI). State highways and major district roads are governed by state public works departments and road development corporations. Rural roads are monitored and maintained by the Ministry of Rural Development (MoRD). As roads form an integral part of the economic and social development of a country, the Government of India has made concerted efforts to improve road connectivity in India. It has announced policy measures to attract foreign and domestic private investment for road development. Some of these policy measures include permission for up to 100% FDI and provision of capital grants of up to 40% of the project cost to enhance the viability of projects. Additionally, the government has also announced policy measures to create substantial opportunities for private investors and increase the scope of public-private partnership (PPP) on

Source: NHDP

road projects. Private investment in the sector has increased from INR234 billion in September 2006 to INR520billion in August 2009.

has also launched the Pradhan Mantri Gram Sadak Yojana (PMGSY) to provide connectivity to isolated rural habitations in the country. The PMGSY scheme involves the construction of 146,185

Recent developments and industry outlook

kilometres of road to provide connectivity to 66,802 habitations. In

The government has launched the National Highway Development

2008-09, the government spent INR151billion on rural roads under

Programme (NHDP) to improve and maintain the road network in

this scheme. In early 2009, the government announced its target

the country. The primary objective of the NHDP is to develop and

of constructing 20 kilometers of highway per day with an

upgrade over 50,000 kilometres of National Highways, in seven

investment of USD70 billion over the next three years.

phases, with an investment of INR3,000 billion.

According to the estimates of the Planning Commission, total

At present, the NHDP is being implemented in four phases: I, II, III

investment in the road sector during the Eleventh Five Year Plan

and V. The funds for the program are being arranged through

(2007–2012) will amount to around USD78.5 billion, of which 34%

budgetary allocation, a central road fund as well as external

is expected to be contributed by the private sector.◄

assistance and market borrowing. Additionally, the government

March 2011 - India-Austria Newsletter | 5

Interview Business India has proved its resilience

by Joshua Harris

Source: The Economic Times: Februar 21, 2011 ) Joshua Harris , the founder and chief of Apollo Global Management , the $58-billion buyout firm which rose from the rubble of legendary junk bond trading house Drexel Burnham Lambert , sees what rivals have missed out — distressed companies. The buyout industry that indulged in excesses won’t return to its past ways anytime soon, says Mr Harris who snatched petrochemical maker LyondellBasell away from Reliance Industries . In an interview with ET, Harris shares his views on the financial world. Edited excerpts: Apollo has been relatively patient in India with only one major investment till date. How do you think this will evolve? We plan to focus on being a reliable partner for Indian entrepreneurs and a contrarian investor with deep industry knowledge who is not afraid to provide capital in complicated situations. Your last visit to India was on 26/11. Did that make you rethink your India plans? Are the broader political risks in India a concern for you? I was travelling to Mumbai the day of the unfortunate attacks and was forced to cancel a week-long trip. However, I am thrilled to be back in India and happy to see that the city and the country have bounced back so remarkably. I think that if anything India has shown it is that it is a very resilient nation. It has experienced several setbacks — be they political or natural — over the past decade, but the economic machine has continued to thrive. Our ambitions for India have only increased. I continue to be truly impressed by the quality of entrepreneurs in the country. Hence, we are increasingly looking for ways to partner them; either to fund their plans for the domestic market or to assist them in acquiring assets overseas. What are the opportunities and constraints for buyout funds in India? Buyout firms, in the traditional sense, are going to find it difficult if they focus solely on buyouts in India due to constraints. In a number of sectors, there is a lack of talent pool of highly experienced managers to operate and grow the companies acquired by private equity firms. Financial regulations prevent the use of leverage to fund buyout. Business owners are typically unwilling to sell, since they perceive much higher growth as insiders versus what outside investors are typically willing to underwrite. The dynamism of the entrepreneurs and their ability to manage the Indian environment is critical, and as a result, we believe it may be more prudent to partner with entrepreneurs to help grow their companies together. Does PE interest in Indian infrastructure remain strong? Other than demography, what else is going in favour of India? The infrastructure deficit is evident to anyone who visits India. The country needs more roads, more ports, and more power plants. The challenge for investors is how to intelligently craft investments

to deal with the execution risks. Other than demographics and rising consumption levels, the two things which excite me the most are cost competitiveness and entrepreneurial spirit. Across a few select industries, for example auto components, specialty chemicals and packaging, cost competitiveness is driven not only by labour arbitrage but by genuine skill and innovation. The services sector has gotten a lot of attention in India, but I have also been very impressed by some old economy companies. The local operating conditions are much tougher here, and as a result, you often see companies in India are more efficient and smart than some of their global counterparts. As markets in Asia and Africa develop, I believe many more companies from India are going to emerge as significant players in these markets, rather than letting the more established Western companies move in and take market share. Apollo is a global specialist in distressed debt. Is it still an attractive strategy? Are you likely to look at distressed-forcontrol transactions in India? We believe some of the most successful investments can be made when values are depressed due to high leverage on the balance sheets. Pursuing such investments requires resident skillset as well as the strength of conviction to do things that others might not or that might even make you unpopular. For example, during the depths of the crisis in 2008 through 2009, there were attractive opportunities to purchase companies through distressed-forcontrol transactions. At Apollo, we were one of the most active investors of distressed-for-control, and led two of the largest distressed-for-control investments to emerge from the crisis – Charter Communications and LyondellBasell. To date, the story in India has been focussed on growth equity with average purchase price multiples around 12x EBITDA. Having said that, the one area which has been overlooked and underserved is working with companies which have high debt and are under some pressure. The complexity of navigating the regulatory and restructuring process has kept other firms away from this opportunity. What could spoil the party? I think controlling inflation and how the government manages the explosive growth are likely to be the key factor. Lack of poor infrastructure and poor pace of reform are also potential risks. Is the private equity activity back to its pre-2008 glory? The credit markets are once again accessible and appear strong. They certainly do not look like they did around 2007. Nor do I think they will approach those peak levels anytime soon, if ever again. Coming out of this cycle, I think there will be a real shakeout in the industry in terms of both the number and type of private equity funds that get raised. We will see a natural consolidation in the private equity industry whereby firms that can generate returns across varying market cycles will survive and grow, while others may not be able to raise subsequent funds.

March 2011 - India-Austria Newsletter | 6

Trade Shows

Automotive Engineering Show Chennai is the only Tradeshow in the world dedicated only to Solutions for Automotive Manufacturing. It is the 4th exclusive fair on automotive engineering and vehicle manufacturing plants. Automotive Engineering Show is a showcase of processes, systems & technologies or 'enablers' in automotive manufacturing. This is the first exclusive fair focusing on Automobile engineering & vehicle manufacturing processes. The unique rationale of the event is very strong penetration within the automotive manufacturing region. It aims to connect various constituents of this rich industry. Just to re-iterate, Manufacturing technologies, equipment, tools and methods of assembly form the subject matter of this show. Obviously, no finished auto-component, product or vehicle will be displayed. With participation from some of the industry's biggest technology suppliers and buyer delegations from a host of and component makers visiting the event, the Automotive Engineering Show has joined the ranks of the most effective Trade shows in the country.

Painting, Finishing and Surface Treatment solution providers, Automotive Testing & Quality Inspection providers, Engineering Services: IT solutions in Vehicle Design, Product Development, Planning and Manufacturing, End to end In-plant (Material) Handling systems, Machining Centers and Metal Cutting used for Automotive manufacturing, Productivity Enhancers, latest concepts in Tools, Jigs and Fixtures, Specialized solutions in Welding, World renowned Manufacturers of Robotics and Automation, Factory Control and Measurement, Automotive Electronics, Materials and Composites, Tyre Technology and Other Related Material

Display Profile Assembly Line System Integrators and Line builders, Automotive

More Information: â—„

The 3rd edition of fMM&T India will take place from 12-14 May 2011 at New Delhi, India. The fair is a perfect trading platform for launching and sourcing the product. fMM&T is organised by UBM India & APLF Ltd., in partnership with Indian Footwear Components Manufacturers Association (IFCOMA) and supported by Council of Leather Exports (CLE), Indian Shoe Federation (ISF), Agra Footwear Manufacturers & Exporters Chamber (AFMEC).

Finished & Finished Leather, Synthetic Materials & Man-made Leather, Rubber, PVC, TPR, PU, Natural Fibers & Materials and High Performance Fabrics, Finishing Chemicals & Dyes, Release Papers, Components & Accessories for Shoes, Leather Garments, Handbags and Travelware including Plastic Lasts, Midsoles, Insoles, Footwear Soles, Toe Puff & Counters, Shoe Uppers, Laces, Eyelets, Fabrics, Buckles, Shank, Zippers, etc., Shoe Machinery Equipment & Tools, CAD-CAM, Design and Supply Chain Management Software's, Technology, Testing Laboratories Trade Press and Other Services

In 2010, fMM&T attracted over 3,500 attendees from 18 countries including Bangladesh, Brazil, Central America, China, France, Hong Kong, Istanbul, Italy, Korea, Malaysia, Nepal, Russia, Spain, Taiwan, Turkey, UAE, United Kingdom and USA. The event had over 180 exhibitors from prominent leather manufacturing countries and regions including China, Italy, Bangladesh, Taiwan, France, Egypt, Hong Kong, Korea, Thailand, USA and India and also featured international pavilions from Taiwan and China. Exhibitior's Profile Exhibitors will include suppliers of the following products & services: Raw Materials Including Hides & Skins, Semi-

Visitior's Profile CEOs, Director of Projects, Department heads from Planning, Quality, Design department, Production, Capital purchase, Procurement, Maintenance, R&D Automotive manufacturing companies, Vehicle manufacturers Tier 1, Vehicle manufacturers Tier 2, Vehicle manufacturers Tier 3, Component manufacturing companies, System manufacturing companies

Visitior's Profile Trade Press and Other Services Manufacturers of Footwear, Leather Garments, Handbags, Leather Goods and Travelware, Importers and Distributors of Leather and Synthetic Materials, Components and Accessories, Designers, Brand Owners, Product Developers and Importing agents for Machinery and Equipment More Information: â—„

March 2011 - India-Austria Newsletter | 7

Profile Big Players Larsen & Toubro Limited (L&T) Larsen & Toubro Limited (L&T) is a technology, engineering, construction and manufacturing company. It is one of the largest and most respected companies in India's private sector. Currently the company‗s pipeline of developmental projects includes:

Roads and Bridges: 15 projects amounting €2.1bil

Power: 5 projects amounting €3.4bil

Ports: 3 projects amounting €850mil

Metro Rails: 1 project amounting €2.4bil

Urban Infrastructure: 14 projects amounting €1.1bil

ECC – the Engineering Construction and Contracts Division of L&T is India‘s largest construction organisation with over 60 years of experience and expertise in the field. ECC figures among the World‘s Top Contractors and ranks 35th among top global contractors and 60th among international contractors as per the survey conducted by Engineering News Record magazine, USA (August 2008).

commissioning. ECC today is organised in to four Operating Companies to allow for more in-depth technology and business development as well as to focus attention on domestic and international project execution. Each Operating Company is further split into different Business Units (BUs) to take care of the specific needs of various customers. The Operating Companies (OC) includes:

Buildings & Factories Operating Company (B&F OC)

Infrastructure (Infra OC)

Metallurgical, Material Handling & Water (MMH &W OC)

Electrical & Gulf Projects (E&GP OC)

The distinction awarded to several ECC-built structures by the Federation Internationale de la Precontrainte (FIP), U.K., and the American Concrete Institute (Maharashtra India Chapter), Institution of Engineers and Builders Association of India among others, reflect the outstanding nature of ECC‘s construction. ◄

Many of the country‘s prized landmarks – its exquisite buildings, tallest structures, largest airports/ industrial projects, longest flyovers, highest viaducts, longest pipelines including many other benchmark projects have been built by ECC. ECC‘s leading edge capabilities cover every discipline of construction: civil, mechanical, electrical and instrumentation engineering and services extend to all core sector industries and infrastructure projects. ECC is equipped with the requisite expertise and wide-ranging experience to undertake Engineering Procurement and Construction (EPC) projects with single source responsibility. Contracts are executed using state of the art design tools and project management techniques from concept to Larsen & Toubro Limited (L&T) Address: Mount Poonamallee Road, Manapakkam, P.B.No.979, Chennai – 600 089 Phone: +91-44-22526000/8000 / Fax: +91-44-2249 3317 / Email: / Web:

Emerging SME Laxmi Hydraulics Pvt. Ltd. (LHP) LHP is a well-known brand synonymous with the latest technology

manufacturing technology and system and, ensuring economical

and high quality motors. They have acquired this recognition over

production. While

the past 3 decades through consistent efforts. . The company

marketing their products globally, Laxmi Hydraulics Pvt. Ltd.

established a new world-class, environmentally-friendly plant


possessing the capacity of manufacturing nearly 240,000 motors

for significant achievement in Quality under ‗Small Enterprise

and pumps per annum. The plant employs state-of-the-art







Laxmi Hydraulics Pvt. Ltd Address: B-11/3, MIDC, Chincholi, Solapur - 413255, Maharashtra (India) Phone: +91 217 2357001 / Fax: +91 217 2357006 / Email: / Web:

March 2011 - India-Austria Newsletter | 8

Tourism State Profile Tamil Nadu For the visitor wishing to explore southern India extensively, Chen-

for long a French colony. French is still widely spoken, and sea-

nai, the capital of the state of Tamil Nadu, is the most convenient

side villas and cobbled streets are more reminiscent of the south

point of entry. Chennai has an international airport, a sea port and

of France than the south of India! Yet another facet of this surpris-

a rail and road network that links it to all major towns and cities of

ingly diverse state is two hillstations Ootacamund and Kodaikanal.

the region. It also has several deluxe hotels and others to suit

Both are little patches of England, being much loved by the expat-

modest budgets. Tamil Nadu is a bastion of Hinduism, whose past

riate population of the Raj. Both places provide delightful relaxa-

endures into the present. Temples with towering spires called go-

tion during an extended tour of the south, having a wide range of

purams are a common feature of this state, seldom seen any-

hotel accommodation. The cuisine of Tamil Nadu, more or less to-

where else in the country. Temples in Tamil Nadu were the ful-

tally vegetarian, has become enormously popular all over the

crum of society and even today art forms that have their origin in

country, and few towns do not have at least one eatery serving

religious worship continue to colour daily life. Notable among the-

popular snacks from the state‘s extensive repertoire

se are splendid bronzes of deities, painting on glass and Bha-

Tamil Nadu has a long coastline that stretches nearly a 1000 kms.

ratnatyam, an evocative dance form.

The Coromandel Coast, along the Bay of Bengal, boasts of many

Mahabalipuram, Kanchipuram and Thanjavur are good examples

ideal locations for sun and surf. Golden sands of the beach are

of temple towns where within the temple fortifications grew a multi

dotted with coconut palm and casuarina groves. The sea washes

layered society that preached faith and grew from social harmony.

ashore pebbles and shells and the gentle breeze sways the yachts

Kanchipuram, also called Kanjeevaram, is famous throughout the

and catamarans into the deeper waters of the sea and the waters

country as the center where lustrous silk sarees are woven. Like-

form small dunes on the shore. Crabs play hide-and-seek by com-

wise Thanjavur is an important center for bronze figure casting.

ing out of one burrow, and taking refuge in another. Sea gulls hov-

Mahabalipuram, with its wealth of sculptures, is located by the

er in the sky and then rest on the sails of the fishing boats. There


are many more breathtaking sights that will please you and hold







of Tiruchirapalli and Madurai also contain famous temples. Quite a contrast to the temple heritage is provided at Pondicherry,

you spell bound in Tamil Nadu.â—„


IndiaTourism Frankfurt Baseler Str. 48 / D-60329 Frankfurt Tel: +49 (69) 242949-0 / Fax: +49 (69) 242949-77 /

March 2011 - India-Austria Newsletter | 9

Festival of India 2011

March 2011 - India-Austria Newsletter | 10

Festival of India 2011 - Handicrafts Fair Festival of India 2011 Indian Handicrafts Fair, March 25-30, Heldenplatz Indian Fashion Jewellery and Accessories: Creativity of Indian Craftspersons with artificial and natural material Jewellery has been rooted into the Indian soil, not from today, but from ages, lending itself to the creative hands of the Indian craftsmen. Just as Indian traditions have evolved with time, so has the Indian jewellery. Exemplary designs, precious stones and the adroit craftsmanship of Indian designers and artisans have given birth to new line of Indian fashion jewellery which is elegant, captivating and defines attitude of individuals to make a ravishing statement in the world of fashion jewellery. Jewellery making is an art and each piece is crafted out with well-balanced hands. The Indian Handicrafts Fair Vienna, 2011, will introduce an exquisite collection of our rich inheritance.

Indian Textile Crafts: The tradition of bringing textile and handlooms to life Indian textile traditions are reputed all over the world and admired for their beauty, texture and durability. The origin of Indian textiles can be traced to the Indus valley civilization. The people of this civilization used homespun cotton for weaving their garments. India had numerous trade links with the outside world and Indian textiles were popular in the ancient world. India has a wide range of textiles of varied designs and manufactured by numerous techniques when compared to other countries in the world. The styles depend upon the location of the place, climatic conditions, cultural influences and trade contacts. The varied topography of India from the snowy mountains to the rich river valleys and from the lush forests to the arid deserts as well as the various cultures brought down here from the invaders have influenced the growth of a number of textile weaves, a series of which will be at display at the Indian Handicrafts Fair Vienna, 2011.

Indian Decorative Items: Preserving the traditional art and craft of India and adding the newest trend dimensions India is the home of a remarkable variety of traditional crafts. Century old skills continue to produce some of the most artistic and exciting pieces of art, which are admired and collected by art connoisseurs all over the world, making Indian art and handicrafts immortal and most favored. The ethnic appeal in the vibrant colors is irresistible, whether it is leather ware, pottery, metal craft or textile. The spark of creativity has been there since the beginning of civilization. The immortality of the handicrafts and arts of India may be attributed to their ability to captivate the beholder. They have remained coveted for their ability to transform homes into places of absolute beauty. The Indian Handicrafts Fair Vienna, 2011, will display an inspiring range of products from timeless creations, which include crafts in wood, papier mache, wood, metal, glass and a variety of other materials.

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Festival of India 2011 - Seminars & India Experience Live! Seminars March 16/21, University of Vienna Seminar: Indian Classical Dance - Tradition and its challenges in accommodating modernity

Seminar: Indian Music - Manganiars of Rajasthan hereditary musicians in an era of globalization

March 16th, 18:00 AULA Campus der Universität Wien Spitalg. 2, Hof 1.11 - 1090 Vienna Voranmeldung erforderlich

March 21st, 18:00 AULA Campus der Universität Wien Spitalg. 2, Hof 1.11 - 1090 Vienna Voranmeldung erforderlich

Key-note Speaker: Mrs. Leela Venkatraman

Key-note Speaker: Dr. Shubha Chaudhuri

Leela Venkataraman‘s career as a writer on dance began as the Dance Critic for the National Herald in 1980, after which she was with another daily, The Patriot. Selected as the Dance Critic for The Hindu when the paper began its Delhi edition, she has been with the paper ever since. Her Friday review column earning a reputation for being the most incisive commentary on the dance scene in the capital. Leela Venkataraman has written extensively for journals in India and abroad. Among her publications are ‗Indian Classical dance: Tradition in Transition,‘ ‗Bharatanatyam: Step by step‘ and ‗A Dancing Phenomenon - Birju Maharaj.‘

Dr. Shubha Chaudhuri, a Doctorate in linguistics and Director of the Archives and Research Centre for Ethnomusicology since 1982. Former board member of the International Council of Traditional Music (ICTM) a n d Vi ce Pr e si d e n t o f t h e International Association of Sound and Audio Visual Archives. She is a co-author of ―Archives for the Future‖ and ―Bards, Ballads and Boundaries: an ethnographic atlas of the Music of Western Rajasthan‖. She is based in New Delhi.In her Seminar in Vienna, she will be addressing the topic "Manganiars of Rajasthan hereditary musicians in an era of globalization"

India Experience Live! March 25-30, Museum of Ethnology, Vienna While the Handicrafts Fair is running in the Heldenplatz area right in front of the Museum of Ethnology, Vienna, the India Experience Live! program will complete the experience inside the museum. With Indian artists showing live their craftsmanship and Indian folk music and dance, visitors will be able to experience a unique Indian ambience. To make sure every single sense is estimulated by the experience, a selection of Indian delicassies will be available for degustation at the Nirvana restaurant stall inside the museum. Among the live presentations inside the museum:

The art of inlaying brass and copper wires in wood (Tarkashi) Terracotta craft Hand-made famous Indian lac bangles The art of hand-made Kani, Sozni & Pasmina Shawls AND MORE: The craft of turning leather into puppets Weaving the world-famous Indian Saris Horoscope Reading Embossing gold painting on leather

PLUS: Rajasthani Folk Musicians performances

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Festival of India 2011 - Food Festival / Cultural Performances


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Festival of India 2011 - Indian Film Week

“INDIAN FILM WEEK” PROGRAM FREE ADMISSION Reservations required (available from March 10th on) All movies screened at 'De France' Cinema, Schottenring 5, Vienna 1010 17:00 20:30

Friday, 18th March Yaadein by Subhash Ghai Sholay by Ramesh Sippy

Movie Details For more information, visit: (All movies in original language with english subtitles)

17:00 19:30 21:15

Saturday, 19th March Black by Sanjay Leela Bhansali Kesariya Balam by Sandeep Kumar Iqbal by Nagesh Kukunoor

17:00 20:00

Sunday, 20th March Koi Mil Gaya by Rakesh Roshan Paheli by Amol Palekar

17:00 20:30

Monday, 21st March Lakshya by Farhan Akhtar Paheli by Amol Palekar

17:00 20:00

Tuesday, 22nd March Sholay by Ramesh Sippy Koi Mil Gaya by Rakesh Roshan

17:00 20:30

Wednesday, 23rd March Lakshya by Farhan Akhtar Iqbal by Nagesh Kukunoor

17:00 20:30

Thursday, 24th March Yaadein by Subhash Ghai Black by Sanjay Leela Bhansali





Action 160 Min.

Drama 124 Min.



(Bittersüße Erinnerungen)

(Mut zur Entscheidung)

Romance 193 Min.

Romance 187 Min.

Koi Mil Gaya (Sternenkind)


Fantasy 165 Min.

Drama 132 Min.


Kesariya Balam (Liebe

(Die Schöne und der Geist)

Fantasy 134 Min.


ohne Grenzen)

Drama 90 Min.

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India in Austria Agenda March/April 2011 Talk Series "Zu Gast bei Elisabeth Al-Himrani" Nr. 75 - Dr. Helga Peterlik, Diplomatengattin March 10th, 2011 - 19:00 Herrengasse 6-8, Stiege I, 10. Stock, Tür 57 , 1010 Wien Eintritt frei. Spenden willkommen!

Fundraising Event for "Matru Chaya" with classic Indian Dance April 1st, 2011 - 19:00 Akku Kulturzentrum,4400 Steyr,Färbergasse 5

April 2nd, 2011, 19.30 Uhr Chamäleon, 4020 Linz, Museumstrasse 7

Karten: Akku Steyr; Chamäleon Linz

Talk Series "Zu Gast bei Elisabeth Al-Himrani" Nr. 76 - Surya Kumar Bose, Director, BIT April 7th, 2011 - 19:00 Herrengasse 6-8, Stiege I, 10. Stock, Tür 57 , 1010 Wien Eintritt frei. Spenden willkommen!

Festival of India, Vienna 2011 March 15th-30th, various locations The Spirit - Kathak Dance Performances Klagenfurt - March 18th - 19:30 Messearena / Halle 5 › Admission: €15 / Reduced: €12 Pre-sale available at RUEFA Reisen (0463 56400, DW10) Graz - March 19th - 20:00 Volkshaus Graz / Lagergasse 98a › Admission: €15 / Reduced: €12 Reservations: 0699 1025 9961 More info: Wien - March 20th - 17:00 Akzent Theater Theresianumg.18 › Admission: Categ.A: €22, Categ.B: €18, Categ.C: €14, Categ.D:€10 More information and online tickets:

India Experience LIVE! March 25th to 30th Ethnology Museum Heldenplatz, 1010 Vienna › FREE ADMISSION

India Handicrafts Fair March 25th to 30st Heldenplatz, 1010 Vienna › FREE ADMISSION › 50 exhibitors from India showing Indian Fashion Jewellery and Accessories, Indian Textiles and Decorative Items

Workshop on "Information Technologies and Innovation in Sanskrit-Based Indian Studies" March 25th and 26th, 09:00-18:00 University of Vienna, Institut für Südasien-, Tibet- und Buddhismuskunde, Spitalgasse 2-4, Hof 2, Eingang 2.1 and 2.7 - 1090 Vienna Registration mandatory before March 15 via email at:

› ›

LIVE craftsmen, artists, music and dance performances Indian Delicassies catered by Restaurant Nirvana

Indian Food Festival March 15th to 31st Radisson Blue Palais Hotel Vienna Parkring 14-16 - 1010 Vienna › Daily Lunch Menu (12:00 to 14:30) €14/person incl. Mangolassi › Daily Dinner Buffet (18:00 to 21:00) €24/person

Seminar on Indian Classical Dance - "Tradition and its challenges in accommodating modernity" March 16th, 18:00 Key-note speaker: Mrs. Leela Venkatraman AULA Campus der Universität Wien Spitalg. 2, Hof 1.11 - 1090 Vienna Registration mandatory via email at: Seminar on Indian Music "Manganiars of Rajasthan: hereditary musicians in an era of globalization" March 21st, 18:00 Key-note speaker: Dr. Shubha Chaudhuri AULA Campus der Universität Wien Spitalg. 2, Hof 1.11 - 1090 Vienna Registration mandatory via email at: Indian Film Week March 18th to 24th 'De France' Cinema Schottenring 5 - 1010 Vienna › FREE ADMISSION Reservations required at start on March 10th)

The Indian Embassy looks forward to seeing you at the

Festival of India 2011 More infos at Published by the commercial section at the Embassy of India, Vienna. Contact:

March 2011 - India-Austria Newsletter | 15

India Newsletter 03.2011  

India Newsletter published by the commercial section at the Indian Embassy in Vienna

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