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INDIA NEWSLETTER PUBLISHED BY THE EMBASSY OF INDIA VIENNA YEAR 2 | ISSUE 13 | JANUARY 2012

Indian IT Industry Page 10


Economy & Business | News december 2011 IN THE NEWS HIGHLIGHTS

$19 billion last year, making the US, India's second largest supplier country.

India-USA. American companies will invest $1 trillion towards infrastructure development in India to meet the needs of a growing population, said Nirupama Rao, India's ambassador to the US. She was addressing members of theKerala Chamber of Commerce and Industry in Kochi. "By March 2012, a trade delegation led by US secretary of commerce John E Bryson will visit India to discuss this investment. An 'evergreen revolution' similar to the Green Revolution is planned with US expertise to increase agricultural production and rural income. Space technology will come in handy for predicting monsoon and creating new linkages from farm to market," she revealed. "The two countries are also working together to have a stable economy in Africa and Afghanistan. A global disease detachment centre is planned as part of health cooperation. We will also focus on women's empowerment and combating maritime piracy. Indo-Pacific maritime trade cooperation will be beneficial for both the countries." Rao also suggested that Kerala, a natural tourist destination, should be promoted more aggressively in the US.

Individual Wealth. The individual wealth of Indians is set to login a compounded annual growth rate of 23 percent over the next four years and touch a staggering Rs 249 trillion, says a report by Karvy Private Wealth. Noting that the individual wealth in the country has been growing consistently since the past few years, the report says the growth rate will outshine the rest of the world and treble by 2016. The wealth of Indians has grown from 1.37 trillion last year to estimated 1.64 trillion currently.

♦ The US Agency for International Development (USAID) and Indian industry body FICCI pledged $15 million ($7.5 million each) towards the formation of an alliance to support innovations addressing challenges in food security and climate change as well as the energy, health and education sectors. FICCI and USAID would work with the private sector to raise $50 million over the next 12 months. ♦ Still last month, The Aluminium Association of India and its US counterpart, The Aluminium Association, concluded an MoU to promote the use of metal in emerging sectors. The MoU will be promoting the benefits of the metal in three key sectors, transportation, packaging and construction. The two bodies will also interact on other issues related to the metal such as market information and safety practices.The MoU will also facilitate exchanging of information on effective recycling of the metal in these sectors. ♦ The US and India are establishing one of the most far reaching and ambitious partnerships in the world today. In 2010, India became America's 12th largest trading partner. US exports to India multiplied from $7.9 billion in 2005 to over

Economy Exports. India's exports rose by 33.2 percent to $192.7 billion in the first eight months of 2011-12 while imports during the same period increased to $309.5 billion, resulting in a trade deficit of $116.8 billion, Commerce Secretary Rahul Khullar said. Exports in November stand at $22.3 billion and imports at $35.9 billion, creating a trade deficit of $13.6 billion. Private Equity. Real estate emerged as the popular parking place for private equity funds who invested $1,700 million in the sector during 2011. Power sector that topped the PE charts during the first six months of the year finished third with $892million investments behind automotive sector that could attract $1006 million private equity funding. Overall PE investments during the year rose to $7.7 billion through 347 deals, up from $6.2 billion and 253 deals in 2010. However, the country's total investment in the private sector was a tad lower than last year. Food Inflation. Food inflation fell sharply to an almost four-year low of 1.81 per cent during the week ended December 10, indicating an overall easing of prices. It stood at 4.35 per cent in the previous week. The fall was mainly due to decline in prices of essential commodities such as onion and potato. The continued dip in inflation will certainly embolden the Reserve Bank of India (RBI) to cut interest rates when it reviews the monetary policy on January 24. The latest food inflation numbers are the lowest since the week ended February 9, 2008, when it stood at 2.26 per cent.

Business & industry Microfinance. Microfinance institutions may soon be able to borrow up to $10

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million in a year overseas. The Reserve Bank of India said that MFIs may be permitted to raise funds through External Commercial Borrowing (ECB) under the automatic route. The move is expected to address the issue of liquidity that the microfinance sector has been witnessing in recent times, according to leading players in the industry. Several criteria apply to the new rule. Telecommunications. Even as Nokia Siemens Networks has globally announced cost-cutting measures, the telecom equipment maker is increasing investments into India. The company has decided to ramp up its India operations in three core areas of mobile broadband, manufacturing and Global Network Operations Centres. ♦ Global investors have placed a billion dollar bet on India's Internet and mobile start-ups during 2011, reposing confidence in the fast-growing base of digital consumers in the country. Marquee venture capital and private equity investors made aggressive investments in start-ups - most of which are less than five-year old - as they backed the story of rising disposable income and Internet penetration. These investors have already ploughed more than $900 million between January and November, while deals worth about $250 million were clinched by December-end. The boutique investment bank, with work expertise in internet and technology, said the domestic e-commerce market would quadruple to $24 billion by 2015. Information Technology. Infosys BPO, the business process outsourcing subsidiary of the information technology giant, has signed an agreement to acquire all the share capital in Portland Group, an Australian company, for $34 million. This is its second acquisition in Australia, the first being Expert Information Services, which it got in 2003 for $23 mn. In 2007, the company acquired the captive BPO operations of Dutch consumer electronics giant Philips in India, Poland and Thailand. In December 2009, it acquired an Atlantaheadquartered BPO services provider, McCamish Systems, for $58 mn. Automotive. German car major Volkswagen AG aims to source more parts from India for its global operations, and also hopes to triple its annual component sourcing out of India to over €300 million euros (Rs 2,074 crore) over the next 3-5 years. The carmaker looks to double the number of component suppliers to over 200


News | Economy & Business december 2011 IN THE NEWS (CONT‘D) to expand its range of spare parts made for global markets. This move, apart from helping Volkswagen source cost-effective components, will also help it increase its localisation to over 90% for its muchawaited small car UP!, which will be launched here in the next two-three years. ♦ India is set to emerge as the global development and manufacturing hub for Swedish bus maker Volvo Bus Corporation’s Asia range over the next four years. Volvo, which has production facilities in 20 countries, has global manufacturing bases in Poland, Mexico and China. While the facility in Poland supplies premium buses to Europe, the centres in Mexico and China roll out premium products for countries in the Americas and southeast Asia respectively. Volvo expects revenues for its India facility to reach $1 bn from current $200 mn. ♦ Ashok Leyland, the flagship vehicle manufacturer from the Hinduja Group, has announced the company, with its associates, would increase stake in British bus maker Optare Plc from the current 26 per cent to 75.1 per cent. The company entered into a re-financing agreement with Optare related to this. However, the financial details were not disclosed. Electrical Equipment. Power equipment maker C&S Electric Ltd acquired Netherlands-based Etacom ISD BV for 20 million euros. Etacom ISD BV is Dutch holding company for Etacom Group that specialises in manufacturing insulated busbars. The acquisition was done through C&S Electric subsidiary C&S Electric International BV. The acquisition is a strategic move for C&S Electric's power busbar business to extend domestic position in India to a global scale. Power. Crompton Greaves is part of a consortium of four companies that has bagged a turnkey contract from Amrumbank West for its German wind farm project. Amrumbank West GmbH (AWG) is a wholly owned subsidiary company of E.ON Climate & Renewables Central Europe.The Amrumbank West Wind farm is 40 km offshore in the North Sea. The installation of the offshore high voltage substation is scheduled for 2014, and will be made operational in 2015. Coal. Adani Enterprises, the flagship of the Adani Group, will invest more than $4 billion to develop and mine coal blocks awarded to its various joint ventures with

state electricity boards, even as the government boosts fund injection in power projects to build more thermal plants. The Gautam Adani-promoted company, which had last year acquired Australian coal company Linc Energy for $3 billion in one of the largest outbound transactions, has been appointed as a mining operator in five coal blocks through a competitive tender process, and will also build the infrastructure to deliver coal to projects under an agreement with electricity boards Gas. GAIL (Gas Authority of India Limited) has entered into a 20-year deal with Sabine Pass Liquefaction, a subsidiary of USbased Cheniere Energy Partners, to import 3.5 million tonnes a year of gas in ships, a deal that industry sources said is likely to be of the size of $15-20 billion and could be a game changer for the Indian market. Sabine Pass has US government licence to export gas unlocked from shale rock and is developing a liquefaction facility on the border of Texas and Louisiana. It is expected to start supplies through the Panama Canal in the next 8-9 months. Textile. Textiles company Arvind Ltd announced a JV with German PD Fibre Glass Group to foray into glass fabrics in India. Arvind PD Glass Composites Pvt Ltd will see 51:49 equity paticipation and cater to the requirements of energy, automotive and infrastructure sectors. Arvind aspires its technical textiles to be a $1 bn business in a decade. This project is expected to spearhead Arvind's technical textiles story. The new facility to come up at Santej, on the outskirts of Ahmedabad, will see an investment of $15 million and will manufacture 30,000 tonnes of fabric after five years. The JV is expected to give Rs $50 million business in the first 3 years and eventually $100 million by the fifth year. Dairy. India continues to be the largest milk producing nation, according to the report of the National Dairy Development Board (NDDB) for 2010-11. The country’s estimated milk production for the period stood at 121 million tonne (mt), close to 17% of the world’s total produce. During the year, dairy cooperatives collected 9.6 mt of milk, a growth of about 1% over the last year. Liquid milk marketing by cooperatives increased by around 4% over the previous year and was about 8.2 mt in 2010-11. Tourism. Aiming to attract more foreign tourists, the government has firmed up its plan to open about a dozen representative

offices abroad as part of an aggressive 'Incredible India' campaign. "Our aim is to have more than 11 million foreign tourists in the next five years and for this we are finalising plan to launch an aggressive campaign abroad. We will be opening representative offices in about 12 countries soon," Tourism Minister Subodh Kant Sahai said after releasing the 'Incredible India' promotional calendar-2012. Currently India attracts about 5.6 million foreigners in a year and has tourism offices at 14 countries including US, Canada, Germany, Italy, Britain, South Africa and Dubai.

international India-Belgium Trade. Belgium has emerged second biggest trade partner of India after Germany. Indian exports to Belgium touched €3.6 billion in 2010 and is expected to maintain the same trend in 2011. In the last decade (2000 to 2010), about 150 Belgian companies have invested $350 million in India and in return about 75 Indian companies have made Belgium their home to tap European markets. Small enterprises in pharmaceuticals, biotech, clean energy and automotive ancillaries are shaping the bilateral trade between India and Belgium to take it to the next level. At present the bilateral trade is largely driven by gems and jewellery which constitutes about 80 per cent of the bilateral trade. India-Japan Cooperation. India and Japan are set to push ahead with three major infrastructure projects on solar power, seawater desalination and gas-fired energy production. The projects will be involving Japanese companies and are part of a bilateral initiative agreed in 2006 to build a freight railway linking Delhi and Mumbai and industrial complexes along the rail corridor, known as "the Delhi-Mumbai Industrial Corridor.“

Quote of the Month “We have brought the largest delegation ever from a single state to India and primarily they are business people. That is because of the tremendous market that is India, which has tremendous talent and huge economic opportunities.” By Martin O'Malley Governor of Maryland, USA

India-Austria Newsletter - January 2012

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Economy & Business | News

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News | Economy & Business Internet domain names in all 22 Indian languages soon By mid-2012, vernacular domain names in all 22 Indian languages may secure the approval of the Internet Corporation for Assigned Names and Numbers (ICANN). By the end of this year, the central government would approach ICANN for internationalised domain names in seven additional Indian languages. These are Sindhi, Kashmiri, Kannada, Oriya, Malayalam, Manipuri and Assamese. Internationalised domain names (IDNs) include characters other than the letters of the basic Latin alphabet (A-Z). Domain names are entered in the browser’s address bar to access any website. ICANN allows domain names to be used by a country’s or a territory’s internet community. This means instead of a two-letter country code in Latin characters (like .in and .uk), the IDN country code top level domains can use the country's official language. So, .bharat can be used in Devnagiri script or any other Indian language script. Domain names are divided into two segments — generic top level

domains (gTLDs) and country code top level domains (ccTLDs). The gTLD segment accounts for domain names like .com, .net, .org, and .info, while ccTLDs are country specific like .in (India), .de (Germany) and .uk (UK). According to the Internet and Mobile Association of India, the country is expected to have 121 million internet users by the end of this year. Currently, India has 100 million users, of which 97 million are active users. Many analysts feel the availability of local language domain names would help get people hooked to the web.

India overtakes Brazil as sixth largest vehicle maker With 7 million units, it is projected to overtake Japan, Germany and Korea by 2017; to beat initial estimate of becoming thirdlargest market globally by 2020. India has overtaken Brazil as the world’s sixth largest automobile manufacturing country, going by data on the first six months this year, according to the international organisation of motor vehicle manufacturers. The Organisation Internationale des Constructeurs d’Automobiles also reveals that India is steadily inching its way up on the global charts to make its mark as the third largest automobile market over the next five years, even as high interest rates and fuel prices have put a spanner on automobile sales in the domestic market. In 2009, India had raced past Spain in annual automobile production to become the seventh largest vehicle-manufacturing country in the world. India is now projected to overtake Japan, Germany and Korea to sell seven million units by 2017. This is way ahead of the initial estimate of becoming the third largest market globally by 2020. As many as 2.04 million vehicles were produced in India till June this year, 20 per cent higher than the 1.71 million units rolled out in Brazil. China continued to be the frontrunner with production of 9.16 million units till June, while India’s share in vehicle production, as compared to China, has improved sharply between January and June this year. While last year, India produced a sixth of the number of vehicles rolled out in China, till June this year the country produced more than a fifth of the number of vehicles manufactured in east Asian nation. India’s market share in global vehicle production moved up marginally to five per cent from the earlier 4.5 per cent during this period. What is boosting business confidence is that despite the economic uncertainties prevailing in global and domestic markets, India remained among the fastest-growing automobile markets in the world till October this year. While US topped the charts growing by 10.1 per cent to sell 10.54 million vehicles, Germany and India followed close behind growing by around eight per cent (to 2.93 mn units) and 7.8 per cent (to 2.73 mn units), respectively. Society of Indian Automobile Manufacturers notes that the vehicle penetration in India is one of the lowest in the world — at 10 cars per 1000 people as against 565 cars and 453 cars per 1000

people in Germany and the US respectively. “So,” says Sugato Sen, senior director of the association “ the market will only grow over long term.” Estimates available with market research firm J D Power show the automobile market in India is set to grow three-fold to sell over 11 million vehicles by 2020. If we take a closer look at the sales data of the top six vehiclemanufacturing countries in the world currently, the domestic automobile market in India has already overgrown that of Korea at 2.73 million units. Till October, the Korean market had grown by 2.8 per cent to sell 1.23 million units. Vehicles sales in the country have fallen short of Germany (the fourth largest automobile market) by mere 200,000 units. On the exports front, India stands at around a tenth of the 3.77 mn units exported by Germany till October this year. What is intriguing is that India is fast narrowing the gap with China. Till October this year China (which accounts for 24 per cent of global automobile production) exported only 703,341 units, while Indian exports grew by 17.45 per cent to 489,675 units. India-Austria Newsletter - January 2012

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Economy & Business | Articles India to be among most favourable listing destinations by 2025 The future of equity capital markets is shifting towards the East and in 15 years time, India is likely to be among the most favourable listing destinations for foreign companies, says a report. According to PricewaterhouseCoopers 'Capital Markets in 2025' report, that covered 400 senior managers at companies from across the globe, developing Asia is emerging as the most popular region for future listings. Nearly 80 per cent of respondents covered by the study believe China will be the home of most new issuers and will also be the domicile to raise the largest pool of equity capital by 2025, while India comes second in terms of issuers (voted for by 59 per cent of respondents) and third in terms of capital (39 per cent). As per the report, foreign companies overtook Chinese enterprises to become the biggest participants in the Hong Kong Stock Exchange's IPO market. Overseas companies raised HK dollar 122.5 billion, contributing to a record high of 70 per cent of the total IPO capital proceeds in Hong Kong this year.

number of trades in equity shares globally. India's primary markets are growing rapidly; in 2010 a total of 63 IPOs raised USD 8.3 billion for domestic companies, up from USD 4.5 billion raised by 36 IPOs in 2008. However, amid global economic turmoil, domestic firms raised only USD 1.14 billion through 34 IPOs in 2011 calendar year, according to the data by global consultancy firm Ernst and Young. Besides Asia, other emerging markets are also developing increasingly dynamic equity markets. During January-June 2011, Brazil's BM&FBovespa became the world's 10th largest bourse in domestic capitalisation term. Latin American issuers raised USD 21.2 billion via 48 IPOs in the first half of 2011, the highest H1 volume on record. Developed markets still far outstrip their emerging rivals in terms of size. Besides, the legal and regulatory environment, followed by political uncertainty, is seen as the factor most likely to derail the shift to emerging market exchanges, the report said.

A similar pattern has emerged in Singapore, where more than 40 per cent of companies listed on the Singapore Exchange now originate from outside of Singapore, the report said. In terms of IPO deal volumes in 2004 emerging markets represented less than one quarter of global IPO volume. By the end of 2010, that figure had rocketed to 67 per cent. Emerging markets have accounted for 55 per cent of global IPO volumes in the year to date. Meanwhile, in terms of electronic-order-book value, the National Stock Exchange of India is now the fourth-largest exchange by

R&D hiring in India may grow by up to 20% in 2012 With global companies shifting their R&D base to India to achieve greater cost-efficiency and domestic firms increasing their spending on these activities, experts feel hiring in the segment will increase by up to 20 per cent in 2012 vis-a-vis the current year. “Total global spending on research and development (R&D) is anticipated to increase by 3.6 per cent. With this, the momentum in the hiring has gone up," Elixir Consulting Executive Director Kanika Vaswani said. "With India becoming a destination of choice due to its cost-competitiveness, hiring by multinational companies is at an all-time high. There is a talent war for engineers and technical professionals," she said. The country is an emerging destination for auto R&D, with companies like Renault-Nissan, Maruti Suzuki and Honda pressing ahead with plans to set up centres in 2011 and 2012. This has not only given a boost to hiring, but has also led to attrition in established R&D companies due to the new entrants, she added. In addition, pharmaceuticals and auto R&D have been hiring steadily, while other segments like defence recently increased hiring, she said. Talking about pay packages, she said in the R&D space, pharma and defence are the better-paying sectors. Echoing the view, Executive Search Firm Symbiosis Management Consultants CEO Vinay Grover said R&D is witnessing large investment not only by MNCs, but domestic players as well. “India,

positioned as a land with plenty of talent pool at a low cost, has gained the attention of MNCs. In domestic companies, pharma and automobile have realised that in their ambition to globalise their operations, they have no recourse but to spend on R&D," he said. Despite the lull in hiring in most sectors, R&D recruitment is on an upward trajectory and is expected to increase by 15-20 per cent in 2012, he added. The positive trend in R&D hiring started picking up in 2010 and peaked in 2011 and is expected to continue through 2012, he said. "The hiring is on at all levels -- junior, middle and senior. There are a lot of positions available at the levels of technology manager and programme manager that can go to the level of director," he said, adding that IT and healthcare are among the highest paying sectors for R&D professionals. Planman Consulting Director Deepak Kaistha said organisations in India are realising the value of a strong internal research centre to back them with ideas that could be turned into reality. "Hiring has touched its peak in FY'11 and is expected to grow another 20 per cent next year," he added. Many organisations are also providing funds to PhD students for R&D and offer such programmes to employees in collaboration with top-notch institutes to attract talent, he said.

India-Austria Newsletter - January 2012

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Articles | Economy & Business

Compiled by Ernst & Young India, this report has the intention of providing busy executives a quick overview of the investment climate, taxation,forms of busines organisations, and business and accounting practices in India.

2011-2012

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Economy & Business | Articles Indian students create innovative software be further developed and tested at IIT-Delhi and Samsung will adopt these if deemed viable. Ideas from students flowed at the Samsung Innovation award. Saurabh Sanyal, a research associate at IIT-Delhi, designed a software product to teach geometry to visually challenged students. "On a visit to a school, I saw visually challenged children using crude papers and thermocol for studying geometry. So, I thought of developing a product that would help them in studying geometry in an easier manner," said Sanyal. His product, titled 'Refreshable Braille Display', allows user to define a particular shape on to the computer screen.

A phone that senses emotions, a Braille display that refreshes on its own, and an algorithm that allows one to shoot videos even while on the move: These are some of the innovations your handset may boast of in the near future. S Jaunani, a 23-year-old student of design at IIT-Delhi, has developed an application that can sense a user's emotions. The application, the ab3eyes, has to be used by two people, where one makes the call and other receives it. The app emotes the user's state of mind. "Using the facial recognition technique, the application imitates the emotions of the user," she explained. The facial recognition technology is embedded into the app and can read the facial expression of the person making the call. The person receiving the call, need to also have the application, will see a set of eyes on their screens depicting the emotion (like angry, sad and happy). It is compatible with all existing mobile handsets. The app won Jaunani first position in the mobile interface category at the recently concluded Samsung Innovation Awards, instituted by the company at the IIT-Delhi along with the Foundation for Innovation and Technology Transfer. As part of its first ever innovation awards, Samsung got students working on ideas that can be incorporated in day-to-day usage. JungSoo Shin, President & CEO, Samsung South West Asia said, "We hope through this partnership, we will get innovative ideas that can be further supported and incubated at the Samsung R&D centre." The projects would

Sanyal, who bagged the award in product design category, explained that user-defined shape is processed and sent to the micro -controller as signals. The micro-controller then sends it to the tactile display as raised units, for the individual to feel and understand the particular geometric shape. This enables the visually challenged to realize the characters, geometries and process the digital information that is presented on the computer screen. The concept can be extended to larger grid sizes which can be used for full page displays. Sanyal has also been a part of the ASSISTECH team at IIT-Delhi that created the smart cane for the visually challenged. He adds that his team was in talks with Samsung to take the braille display forward. The first ever Samsung Innovation Awards recognized projects on the basis of criteria like the degree of innovation, feasibility, usability, relevance, time to market and the overall impact amongst others identified by the jury comprising of senior members from IITDelhi and Samsung R&D. Ankit Kansal and his two other team mates from IIT-Delhi bagged themselves an award in the research category when they decided to correct the shaky casual videos taken with handheld devices. In a professional production environment, cameras move along straight paths with sophisticated equipment mounted on rails or steadicams. Such facilities are expensive for amateurs. Kansal explained, "Existing stabilization algorithms operate in two dimensions and do not use camera trajectory information or scene depth. They are successful in removing only small jitters, but fail to synthesize idealized camera paths." That was when, Kansal and his team mates -- Parag Jain and Sanjay Dhakar -- created an algorithm for augmenting 3D video stabilization with inertial sensors.

Datawind to collaborate with students for software applications Datawind, which developed 'Aakash', the world's cheapest web access device, has said it would collaborate with students to develop software applications for its tablets. The Canada-based company has invited innovative software applications from students for incorporation in its devices. “The selected applications would be pre-burnt in our UbiSlate tablets, which would be launched in the open market in January,” said chief executive officer, Suneet Singh Tuli, who was in town to address a three-day annual entrepreneurial summit of the Indian Institute of Management, Lucknow. Datawind would also award Rs 1 lakh to the five best entries, besides advertising-based revenue sharing contracts with the company. The company plans to ship five million tablets next year.

cial launch. The subsidised Aakash is meant to aid learning among college and university students. Datawind has a sub-contract with a Hyderabad-based company for the supply of hardware, and is in the process of signing similar collaborations in Cochin and Noida for the supply of tablets. “We are getting business queries from private schools and institutions for bulk supply of our tablets,” Tuli said.

While Datawind has committed to the central government it would supply 100,000 units of Aakash, at around Rs 1,500/unit, the UbiSlate tablet would carry a price tag of Rs 3,000 in its commerIndia-Austria Newsletter - January 2012

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Interview | Economy & Business Q&A: Steve Wozniak , co-founder of apple inc. Apple co-founder Steve Wozniak made his first trip to India last week, 35 years after his friend and technology visionary Steve Jobs made a journey to this country in search of spiritual solace. While Jobs' India visit convinced him that he had to innovate for the future, Wozniak, an engineer who built Apple's earliest computers, ranks Indians' passion for technology the highest in the world. The usually reclusive 61-year-old Wozniak who is chief scientist at storage company Fusion-io was in Bangalore last month to address the Young Presidents' Organization. Excerpts from interviews with him:

you the most?

Q: This was your first ever visit to Bangalore and India. What are your impressions about the country?

A: I've never had marketing experience. But as a buyer, I feel lower-end versions are a phony story anyway. You can't apply logic to it because the higher payment is to the phone carrier. You never really see the true price of the phone. It's misleading.As far as Android goes, I don't see Android these days as a lower-end phone. Typically, Apple products might cost a little more but that's easily the value of the Apple brand.

A: Having never been there before, it was seeing how crowded things were. The infrastructure of the country is fairly undeveloped, but the enthusiasm for technology is the highest in the world. The people of India appear to be very hardworking and there is a great deal of emphasis on education for the future, especially maths and science. Young people want to start companies and have big products and success in their life. Q: When you see these young guys in India, do you believe they will break the mould of India being the backoffice hub for the world when it comes to developing world-changing software products? A: Yes, I do. And I have a reason. I see a lot of technical enthusiasts, a lot of engineers in Silicon Valley. I see a lot of Indian people. I see a lot of people from Japan, Vietnam, the Philippines, Singapore. But look at the Indians. They are bright, they are enthusiastic, they are hard-working. They have all the attributes to become successful in Silicon Valley. Some of the great engineers and technologists in Apple and all the other big companies like Google and Microsoft are Indians. So clearly they have got some inner skills and abilities. I think then it just means having a sense of clarity and the level of confidence, and they could make it big. Q: India is well-known for IT services. Do you see a company like Apple coming out of India? A: It's very hard to come up with a plan and implement it into a culture because it's very hard to spot the infrastructure needs for it. My first suggestion would be you need to have people that have a lot of training in productmaking. And I think you have more in India than the United States. If it is hardware, all the development has got to the point that it is more (about) how you manufacture in very small packages, which packages make the more sense. Also, a lot of technology is about how to make chips, get more out of chips, use less of power. It's a thinking brain thing that a lot of Indians have. But manufacturing gets into robotics. You need university programmes that train young people in what the state of the art is, to train them for tomorrow.

A: What's exciting me right now are small, mobile devices that go with me that are extremely capable computers. That is more than we could have imagined in our lives. I'm very excited every time a feature of these mobile products, phones or tablets ... gets more artificially intelligent, understands me, the more it is like a human friend. I think that's the big future for the next decades. Q: Do you think a low-end version of Apple iPhone could change the dynamics of the market?

Q: There's been this furore lately in India because iPhones are so expensive here... A: I think someone mentioned that it costs twice as much as it does in a number of countries. I don't know what the real cost is. So the price difference could be government taxes, import duties or scarcity. I wish that products have no differences in price between countries. Q: Will Apple be the same without Jobs? A: If you see Apple right now, it is going up and up without Steve Jobs. So does that mean Apple's fine? Who knows? I don't want to involve him. I have great confidence in Apple based upon the respect people have for the brand around the world. Q: You were always nice to Jobs though he didn't sometimes behave the same way. A: Even if I think people are doing really bad things to me, it doesn't bother me. It does bother me if people are doing bad things to others. I'll try to walk away from such people but I'll never get into disputes. Any conflict is fighting and I didn't want to be that way. With Steve Jobs, it was an unbelievably great time during the most exciting times of my life. You never forget those things. Q: Do you have any India plans? A: Right now, my life doesn't have room enough to expand out into a new business area. If I were totally free and an opportunity came up and some people came up with a great idea, I would do more for people than I do for individual products even. I'd be tempted to. I don't do business for Apple. I would like to bring some of my business for my company Fusion-io into India. It's a very important technology related to data centres. But I have no plans in the current context.

Q: What was your message for the business leaders of the Young Presidents' Organization? A: The most important message was, 'Even if you are working on something that's not worth a lot of money, is it going to be a major product or change in the world? You need to follow your feelings and beliefs for things that nobody has tried before'. It is better to be a creative person than a plain, school-smart person. It is better to be able to visualise new things in a way that other people would want them. Q: As you see the technology landscape today, what excites India-Austria Newsletter - January 2012

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Industry | Sector Close-Up information technology (IT) and IT enabled Services (ITeS) Over the past few years, the Indian information technology (IT) and IT enabled Services (ITeS) industry has been on a steady growth trajectory. The IT industry, alone, has played a pivotal role in placing India on the world map as a major knowledge-based economy and outsourcing hub. The major sub-segment, that entails Business Process Outsourcing (BPO), is re-inventing itself and experiencing a paradigm shift from being a volume-oriented proposition to a value-oriented proposition by expanding its scope of services and providing substantial high-end solutions in the areas of Data Analytics, Legal Process Outsourcing, etc. The number of internet users in India crossed the 100-million mark in September 2011, growing 13 per cent over last year's figure of 87 million, according to the latest report of the Internet and Mobile Association of India (IAMAI) co-prepared with research firm IMRB. The study anticipates India's internet population to grow to 121 million by December 2011. Further, the country's broadband subscriber base stood at 12.69 million in August 2011, according to data released by the Telecom Regulatory Authority of India (TRAI).

involve areas such as infrastructure management, application development and other related managed services and would span for 8-10 years. Indus Tower, a joint venture firm between Bharti Group, Idea Cellular and Vodafone Essar, owns 110,000 towers and operates 16 out of the 22 telecom circles. Google, with its partner web hosting firm HostGator, has announced that it will offer free web domain names to small and medium businesses (SMBs) in India in order to boost internet usage in Asia's third largest economy. The company will maintain the websites for a year without any charges and at the end of the first year, users will be asked to pay a nominal fee if they wish to renew their domain name. India is shelter to around 8 million SMBs of which about 400,000 have a website and 100,000 have active online presence, said Google. Hence, the market poses a great potential for growth. Cloud Computing – The Emerging Technology

Competitive Landscape After personal computers (PCs) and laptops, tablets are mushrooming as a major competitive avenue wherein vendors are striving hard to launch more affordable devices for the Indian market. Second quarter of 2011experienced the release of the iPad2 in India in less than 50 days after its US launch while Samsung is scouting for 40 per cent share of the Indian tablet market in 2011. In the enterprise software segment, US giant Oracle claims to cater around 7,000 clients across the Indian government and private sectors; recent wins being Punjab National Bank (PNB) - India's second-largest public sector bank and Hindustan Petroleum Corporation (HPCL) - another Indian public sector organ. Meanwhile, Indian IT companies like Wipro, Infosys, TCS, HCL and Mahindra Satyam are developing their technologies to entail cloud computing applications and solutions for various segments ranging from financial services and banking to manufacturing. IT & ITeS - Key Developments and Investments Between April 2000 and August 2011, the computer software and hardware sector received cumulative foreign direct investment (FDI) of US$ 10,787 million, according to the Department of Industrial Policy and Promotion (DIPP). Monster India has launched an online campus hiring initiative - 'Monster College' – wherein it will collaborate with educational institutions across India and connect them with over 20,000 employers for campus placements. Investor Relations Global Rankings (IRGR), a New Yorkbased organisation, has ranked Technology giant Infosys as the country's best company for corporate governance practices, financial disclosure procedures, IR website and online annual report. There were more than 80 companies that registered themselves for the rankings. Tower infrastructure company Indus Tower is looking for a partner to provide end-to-end IT solutions and Indian techbiggies like Infosys, IBM and Wipro are in discussions with the former for the same. The contract, potentially in the range of Rs 2,430-2,916 crore (US$ 500-US$ 600 million), would

10 | January 2012 - India-Austria Newsletter

The model of cloud computing has attracted attention of organizations of all sizes as the technology offers lower operational costs, scalability and mobility at every level. Indian companies are increasingly adopting 'hybrid cloud' (a mix of private and public cloud) to address their concerns of data privacy as well. Indian businesses and government agencies are expected to create huge demand for guidance in the usage of cloud computing services. There are already more than 50 cloud computing service providers in the Indian market. Meanwhile, Indian internet services providers (ISPs) and data centre service providers including Bharti Airtel, Sify, Trimax, and NetMagic are investing applications and bandwidth to support new cloud service offerings. NTT Communications Corp plans to invest US$ 1.58 billion in Europe and India over 2011-15 to develop its cloud computing business at a faster pace while AWS, the world's largest cloud-based service provider, that forms about 2 percent of Amazon's revenues, is projected to become the online retail giant's next mostprofitable business in India. Soaring e-Commerce The US$ 10 billion Indian e-commerce market is expanding exponentially (it grew 47 per cent in 2011 to reach the present size) as rising internet penetration is making customers buy more and more stuff online. Investors are also betting high in the industry; they poured around US$ 200 million into Indian e-commerce startups in last couple of years. As a result of such growth, e-retailers, who want to focus on their core functionalities, are expected to outsource bulky back-end operations (such as customer care, order processing, invoice processing, finance and accounts et al) and emerge as a substantial source of revenue to BPOs. Retail brands are expected to bring a great transformation in online space. Women's apparel retail brand Biba and tyre brand Bridgestone have become available online recently. IAMAI expects online advertising to increase by 30-40 per cent in 2011-12 on back of increased internet usage by retailers.


Profile | Industry Government Initiatives The government of India is leaving no stone unturned to accelerate growth of IT & ITeS sector in the country. Earlier in 2011, the ministry had revealed its intentions to launch e-governance initiatives that would facilitate rolling out mobile governance and electronic service delivery bill. Sufficient funds have also been earmarked to connect Indian villages and classrooms across the country with knowledge centres wherein the government aims to provide broadband connectivity to all the village panchayats by 2012. Mr Sachin Pilot, Minister of State for Communications and IT believes that broadening connectivity in such a manner would improve the way government interacts with people. Further, the Ministry of Communications and Information Technology has revealed its intentions to attract higher investments for IT sector in smaller cities and make software services sector grow more than three times to US$ 300 billion by 2020. The government also wants to increase the IT exports from US$ 59 billion currently to US$ 200 billion by 2020. The projections and focus areas were laid in a draft national policy which also stated that the government will endorse innovation, research and development (R&D) in ad-

vanced technologies and application development in areas such as cloud computing, mobile value-added services and social media. The policy also aimed at employing additional 10 million skilled people in the information communication technology sector. The sector currently has manpower strength of 2.5 million skilled people. IT & ITeS in India - Road Ahead The Indian market for IT products and services is expected to consolidate its growth achieved in 2010 and increase from US$ 19.7 billion in 2010 to US$ 41.2 billion by 2015, according to India Information Technology Report for the third quarter of 2011by Business Monitor International (BMI). BMI estimates that the Indian market for PCs (including notebooks and accessories) will be worth around US$ 8 billion in 2011, higher from US$ 6.8 billion in 2010 while it projects IT services market at around US$ 7.5 billion in 2011 which would further swell to a size of US$ 16.9 billion by 2015. The report has estimated a compounded annual growth rate (CAGR) of 18 per cent for Indian software market over the span of 2011-2015.

BIG player: infosys limited and business expertise technology providers.

and strategic

alliances with

leading

Their offerings span business and technology consulting, application services, systems integration, product engineering, custom software development, maintenance, re-engineering, independent testing and validation services, IT infrastructure services and business process outsourcing. Infosys Limited, is a global technology services company headquartered in Bangalore, India. It is the second largest IT exporter in India with more than 140.000 employees worldwide. Infosys Limited (NASDAQ: INFY) was started in 1981 by seven people with US$ 250. Today, they are a global leader in the "next generation" of IT and consulting with revenues of US$ 6.6 billion. Infosys defines, designs and delivers technology-enabled business solutions for Global 2000 companies. Infosys also provides a complete range of services by leveraging their domain

Infosys pioneered the Global Delivery Model (GDM), which emerged as a disruptive force in the industry leading to the rise of offshore outsourcing. The GDM is based on the principle of taking work to the location where the best talent is available, where it makes the best economic sense, with the least amount of acceptable risk. Infosys has a global footprint with 64 offices and 65 development centers in India,, the USA, China, Australia, Japan, Middle East, the UK, Germany, France, Switzerland, the Netherlands, Poland, Canada and many other countries.

India-Austria Newsletter - January 2012

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Industry | Trade Shows Upcoming trade shows in india WHAT International Conference and Exhibition on Plastics supported by the Ministry of Chemicals & Fertilizers of India WHEN February 1-6, 2012

WHAT World's leading security and safety exhibition.

WHERE New Delhi MORE INFO www.plastindia.org

WHEN March 1-3, 2012 WHERE Mumbai, India MORE INFO www.secutechexpo.com

WHAT Showcase of latest engineering technologies in India

WHEN March 22-24, 2012 WHERE Mumbai, India

MORE INFO biztradeshows.com/eepc

WHAT Exclusive fair on Technologies for Automotive Manufacturing

WHEN April 26-28, 2012 WHERE Pune, India

MORE INFO focussedevents.com

WHAT Exclusive fair on the future of the Indian and World Composites Industry

WHEN May 4-6, 2012 WHERE Chennai, India

MORE INFO tradeshows.tradeindia.com/cie2012/

12 | January 2012 - India-Austria Newsletter


State Profile | Tourism Karnataka By virtue of its varied geography and long history, Karnataka hosts numerous spots of interest for tourists. There is an array of ancient sculptured temples, modern cities, scenic hill ranges, unexplored forests and endless beaches. Karnataka has been ranked as the fourth most popular destination for tourism among the states of India. Karnataka has the second highest number of nationally protected monuments in India, second only to Uttar Pradesh. Karnataka, with its capital at Bangalore, is home to a fascinating legacy of richly carved temples, imposing mosques and trappings of a royal past. Bangalore, with its many hotels and fine restaurants, is a good base for exploring the state. At once a modern industrial city, a shopper’s paradise and a gracious legacy of the British, Bangalore is renowned as much for its industrial plants as for its silk saris, and for the sprawling Cubbon Park which lies at the heart of the city, as also its prestigious race course. Mysore, the capital of the erstwhile princely state, has a profusion of palaces and museums. Nearby Srirangapatnam is linked to the memory of one of the old state’s best known rulers – Tipu Sultan. Somnathpur, a few miles away, has a magnificently carved temple. Belur and Halebid have between them a series of carved stone temples. For perfection of finish, wealth of detail and sheer artistry, they are unrivaled specimens of the art of temple sculpture. Hassan, with a comfortable hotel, makes the perfect base from which to explore the riches of Belur and Halebid. Also a short distance away, Shravanbelagola is famous as the pinnacle of the sculptor’s art. A figure 120 metres tall has been carved out of a single piece of granite in 183 AD. Every 12 years, the figure of Gomateswara is ritually bathed by priests and witnessed by millions of devotees in one of the most colorful festivals of the austere Jain religion. Karnataka is an enchanting land abounding in scenic beauty, rich is flora and fauna. It has pomp and pageantry of glorious traditions and marvels of modern engineering. Recently Karnataka has emerged as a hot spot for health care tourism. Karnataka has the highest number of approved health systems and alternative therapies in India. Hospitals in Karnataka treat around 8,000 health tourists every year. With all these manifold attractions a visit to Karnataka State is always memorable.

India Tourism Frankfurt

Baseler Str. 48 / D-60329 Frankfurt Tel: +49 (69) 242949-0 / Fax: +49 (69) 242949-77 www.india-tourism.com / info@india-tourism.com

India-Austria Newsletter - January 2012

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Overseas Indians | Citzenship Who Can be an overseas Citizen oF india? Under the Overseas Citizenship of India Scheme, a Person of Indian Origin can apply for Indian citizenship with certain well-defined rights and privileges. In response to demands for “dual citizenship” from the Diaspora and in view of the Government’s commitment towards fulfilling the aspirations and expectations of Overseas Indians, the Overseas Citizenship of India (OCI) Scheme was introduced by amending the Citizenship Act, 1955 in August 2005. The Scheme was launched during the Pravasi Bharatiya Divas convention 2006 at Hyderabad. The Scheme provides for registration as Overseas Citizen of India (OCI) of all Persons of Indian Origin (PIOs) who were citizens of India on January 26, 1950 or thereafter or were eligible to become citizens of India on January 26, 1950 except who is or had been a citizen of Pakistan, Bangladesh or such other country as the Central Government may, by notification in the Official Gazette, specify.

agricultural or plantation properties”. From time to time, the Ministry of Home Affairs notifies specific benefits or terms of parity.

Overseas Citizenship of India is not to be misconstrued as ‘dual citizenship’. OCI does not confer political rights. The registered Overseas Citizens of India shall not be entitled to rights conferred on a citizen of India under A16 of the Constitution with regard to equality of opportunity in matters of public employment. Detailed instructions and procedures on the OCI Scheme are available on the Ministry of Home Affairs website: www.mha.nic.in.

ii) Practising the following professions in India, in pursuance of the provisions contained in the relevant Acts, namely:

The OCI documents consist of an OCI Registration Booklet and a Universal Visa Sticker. It is mandatory for registered OCIs to carry their passports that carry the Universal Visa Sticker for entry into/ exit from India. A registered Overseas Citizen of India is granted multiple entry, multi purpose, lifelong visa for visiting India, he/she is exempted from registration with Foreign Regional Registration Officer or Foreign Registration Officer for any length of stay in India, and is entitled to general “parity with non-Resident Indians in respect of all facilities available to them in economic, financial and educational fields except in matters relating to the acquisition of

The Citizenship Act, 1955 An Extract from the Citizenship Act, 1955 is provided below to specify the rules related to Overseas Citizenship of India.

7A. Registration of overseas citizens of India. The Central Government may, subject to such conditions and restrictions as may be prescribed, on an application made in this behalf, register as an overseas citizen of India: a) Any person of full age and capacity b) Who is citizen of another country, but was a citizen of India at the time of, or at any time after, the commencement of the Constitution; or c) Who is citizen of another country, but was eligible to become a citizen of India at the time of the commencement of the Constitution; or d) Who is citizen of another country, but belonged to a territory that become part of India after the 15th day of August, 1947; or e) Who is a child or a grand-child of such a citizen; or f) A person, who is a minor child of a person mentioned in clause (a): Provided that no person, who is or had been a citizen of Pakistan, Bangladesh or such other country as the Central Government may, by notification in the Official Gazette, specify, shall be eligible for registration as an overseas citizen of India. 7B. Conferment of rights on overseas citizens of India: (1) Notwithstanding anything contained in any other law for the time being in force, an overseas citizen of India shall be entitled to such rights other than the rights specified under sub-section (2) as the Central Government may, by notification in the

The Ministry has issued notifications granting registered OCIs further benefits as under: a) Parity with non-Resident Indians in the matter of inter-country adoption of Indian children; b) Parity with resident Indian nationals in matters of tariffs in domestic airfares; c) Parity with domestic Indian visitors in respect of entry fee for visiting national parks and wildlife sanctuaries in India; d) Parity with non-resident Indians in respect of: i) Entry fees for visiting the national monuments, historical sites and museums in India;

Doctors, dentists, nurses and pharmacists; Advocates; Architects; and Chartered Accountants; and e) Entitlement to appear for the All India Pre-Medical Test or such other tests to make them eligible for admission in pursuance of the provisions contained in the relevant Acts. An on-line OCI miscellaneous service is now available for re-issuance /issuance of duplicate OCI documents, in case of issuance of new passport, change of personal particulars, viz, nationality, name, change of address/ occupation, etc. and loss/damage of OCI registration certificate/ visa. As on April 20, 2011, nearly 800.000 OCI Registration Booklets and Visa Stickers were issued.

Official Gazette, specify in this behalf. (2) An overseas citizen of India shall not be entitled to the rights conferred on a citizen of India: a) Under article 16 of the Constitution with regard to equality of opportunity in matters of public employment; b) Under article 58 of the Constitution for election as President; c) Under article 66 of the Constitution for election of Vice-President; d) Under article 124 of the Constitution for appointment as a Judge of the Supreme Court; e) Under article 217 of the Constitution for appointment as a Judge of the High Court; f) Under section 16 of the Representation of the People Act, 1950(43 of 1950) in regard to registration as a voter; g) Under sections 3 and 4 of the Representation of the People Act, 1951 (43 of 1951) with regard to the eligibility for being a member of the House of the People or of the Council of States, as the case may be; h) Under section 5, 5A and 6 of the Representation of the People Act, 1951 (43 of 1951) with regard to the eligibility for being a member of the Legislative Assembly or a Legislative Council, as the case may be, of a State; for appointment to public services and posts in connection with the affairs of the Union or of any State except for appointment in such services and posts as the Central Government may by special order in that behalf specify. (3) Every notification issued under Sub-Section (1) shall be laid before each House of Parliament. 7C. Renunciation of overseas citizenship: (1) If any overseas citizen of India of full age and capacity makes in the prescribed manner a declaration renouncing his overseas citizenship of

14 | January 2012 - India-Austria Newsletter

India, the declaration shall be registered by the Central Government, and; upon such registration, that person shall cease to be an overseas citizen of India. (2) Where a person ceases to be an overseas citizen of India under subsection (1), every minor child of that person registered as an overseas citizen of India, shall thereupon cease to be an overseas citizen of India. 7D. Cancellation of registration as overseas citizen of India: The Central Government may, by order, cancel the registration of citizenship granted under SubSection (1) of Section 7A if it is satisfied that: a) The registration as an overseas citizen of India was obtained by means of fraud, false representation or the concealment of any material fact; or b) The overseas citizen of India has shown disaffection towards the Constitution of India as by law established; or c) The overseas citizen of India has, during any war in which India may bee engaged, unlawfully traded or communicated with an enemy or been engaged in, or associated with, any business or commercial activity that was to his knowledge carried on in such manner as to assist an enemy in that war; or d) The overseas citizen of India has, within five years after registration under subsection (1) of section 7A has been sentenced to imprisonment for a term of not less than two years; or e) It is necessary so to do in the interest of the sovereignty and integrity of India, the security of India, friendly relations of India with any foreign country, or in the interests of the general public.


Articles | Culture The indian new year New Year is generally looked upon as the best time to begin something. India, with its strong social bonds, finds this occasion as a day to celebrate with friends and family. Traditionally, Indian New Year is celebrated at different times based on the start of the regional calendar years. But modern India celebrates the birth of the each new Gregorian year with much enthusiasm. While the older people try to maintain the religious spirit associated with their regional New Years, the younger generation is more towards the western trends. Especially in big cities like Mumbai, Bangalore, and Calcutta, the youth celebrate the New Year eve with dance parties and night clubs. But traditionally, New Year is celebrated with religious ceremonies and positive resolutions. In many places, burning the statue of a man, symbolizing the old self is part of the ceremony, reminding the people to leave behind the old self and to be born again as a new person. People in all parts of India dress colorfully and indulge in fun filled activities such as singing, playing games, dancing, and attending parties. Night clubs, movie theatres, resorts, restaurants and amusement parks are filled with people of all ages. People greet and wish each other Happy New Year. Exchanging messages, greeting cards and gifts are part and parcel of the New Year celebration. The media covers many New Year events which are showcased on prime channels for most of the day. People who decide to stay indoors resort to these New Year shows for entertainment and fun. The age-old tradition of planning new resolutions for the coming year is a common sight. A few of the most popular resolutions include losing weight, developing good habits, and working hard. Larger cities such as Mumbai, Delhi, Bangalore and Chennai organize live concerts which are attended by Bollywood stars and other well-known personalities. Large crowds gather to attend such shows, while some individuals prefer to celebrate with their close friends and family members. The fun filled occasion is considered a great opportunity to get closer to the loved ones in your life and to revive contact with lost friends. The idea is to wave goodbye to the year gone-by and welcome the New Year in the hope that it will invite truckloads of happiness and joy in everyone’s life. Diwali- the Hindu New Year One of the most celebrated Indian New Year is 'Diwali' or 'Deepavali', which means 'the festival of lights'. Deepavali marks the beginning of the Hindu New Year which is usually the biggest holiday of India. It is celebrated in the month of Kartika, as per the Indian Calendar, which usually falls in the October. Diwali is an official holiday in India, Guyana, Malaysia, Nepal, and Singapore. Even though, it is a Hindu festival and has deep Hindu myths associated with its origin, people from other religions also celebrate Diwali. As the name implies, Diwali is celebrated with lamps, lights and fireworks. The basic philosophy behind Diwali celebration is to

get rid of the evil, which is symbolized as darkness, and to follow the paths of virtue, which is symbolized as light. Typical Diwali celebration involves five days of celebrations, with each day having its own significance. The first day is known as 'Dhan Teras'. Dhan Teras stands for two things; one for cleansing and purification and the other for wealth. The day starts with early morning baths, and fasting which goes on until evening. Dhan Teras is also a day for buying new items for the house,and to start new accounts and businesses. Lakshmi is the goddess of wealth and prosperity, and by lighting lamps all across the streets and homes and leaving the doors and windows open, people welcome the goddess to bless them with prosperity in the year to come. The second day of Diwali is Narak Chaturdasi, which is celebrated in remembrance of the Lord Krishna slaying the demon King called Narakasur. This days prayers and celebrations are aimed at eliminating the idleness and evil and to empower oneself with industriousness. On the third day or the main Diwali is a day when 'Lakhsmi puja' is conducted. People decorate their houses with many earthern lanterns and electric lights. The day ends with crackers and fireworks, all symbolizing the victory of the good over evil. People wear new clothes, exchange sweets and delicacies with friends and family. The fourth day of Diwali is the first day of the Indian New Year, and this day is marked for the Govardhan-Puja. The final day of Diwali is called Bhai Duj, which is a day dedicated for women to do special prayers for their brothers. Vishu- the Malayalam New Year In Kerala, a south Indian state, the Malayalam New Year is celebrated on the first day of Medam, which marks the astrological New Year in the Malayalam Calendar. The official New Year in Malayalam Calendar is Chingam, which falls in August- September. The most important part of Vishu is the 'Vishukkani' which means the sight of Vishu. Vishukkani is arranged in every home as an offering to the Hindu God, Krishna. In front of the image of Krishna, articles like raw rice, golden cucumber, coconut, betel leaves, arecnut, yellow flowers from konna, aranmula kannadi, kasavu mundu, and some coins are arranged in brass vessel called uruli. Vishukkani is usually prepared on the previous night, and on the day of Vishu, people wake up with eyes closed and proceed to the place where Vishukkani is set up. People believe that by seeing the most auspicious sight at first on the new year day they are inviting good luck and prosperity in the year ahead. After the Vishukkani at home, people visit the temple to pray for blessings and to see the Vishukkani in the temple. On Vishu day, the elder person in the family gives gifts or money to the family members. This is known as Vishukkaineetam. It is especially noteworthy that during this season, the land is very colorful with the bright yellow flowers from the tree Konna.

DIASPORA QUIZ

Indian students in Germany formed an organisation during World War I to promote the cause of Indian Independence. Its members included Virendranath Chattopadhyaya, Champakaraman Pillai and Abinash Bhattacharya. Name this organisation. ANSWER: Berlin Committee

India-Austria Newsletter - January 2012

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India in Austria | Miscellaneous Agenda 62nd Anniversary of the Indian Republic DAY FLAG HOISTING CEREMONY 26 January, 10:00 India House Spitzergasse 2, A-1180 Wien

PLEASE REGISTER FOR THIS EVENT ONLINE AT www.indianembassy.at

Talk-Series "Zu Gast bei Elisabeth Al-Himrani" 19 January, 19:00 No. 82 - Mag. Matthias Pรกymรกndy & Heinz Ganser Natya Mandir Studio, 1. Bรถrseplatz 3 More details at austro-indian.at

Year review 2011

Newsletter published by the commercial wing of the Embassy of India, Vienna. Contact under marketingofficer@indianembassy.at India-Austria Newsletter - January 2012

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India Newsletter 01.2012  

India Newsletter published by the commercial section at the Indian Embassy in Vienna

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