Pioneering the Future of Sustainable Textiles

India-Based Birla Cellulose is Leading the Industry with Sustainable Options and Innovation

By Arun Rao, Correspondent to India, IFJ

India-based Birla Cellulose is the recipient of the “Dark Green Shirt” ranking in Canopy’s Hot Button Report for four consecutive years. This recognition highlights the company’s strong commitment to sustainability, significant efforts in reducing its environmental impact, and their leadership in protecting endangered forests and reinforcing its role in advancing sustainable practices in the textile industry.

Innovation launched in the past two years that earned this award include Intellicolor, EcoSoft and SaFR. Birla Viscose Intellicolor was unveiled earlier this year, offering salt-free dyeing to address the long-standing challenge of conventional reactive dyeing.

EcoSoft is their luxurious bamboo viscose fiber derived from sustainably managed bamboo forests and fortified with FSC certification, thus “preserving nature’s rhythm” while crafting a fabric that caters to modern-day demands. Each EcoSoft creation comes with a molecular tracer transaction certificate, enhancing the fabric’s authenticity and building trust that reflects the company’s unwavering commitment to transparency.

Unveiled at ITMA Milan in 2023, Birla SaFR is a phosphate-based, sustainable cellulosic fiber, ideal for making flameretardant fabrics with exceptional performance and eco-friendly characteristics. H.K. Agarwal, managing director, Grasim Industries Ltd & business director,