After five years of bringing you the Inc. India 500, our annual ranking of India’s fastest-growing private companies under `1,500 crore, we are now proud to launch our first edition of the Innovative100, our new initiative to identify and recognise innovative mid-sized companies in India. Our winning companies have demonstrated a smart and fresh approach of looking at business problems in a tough environment, and have come out with successes that aren’t just profitable, but also serve as fascinating case studies of growing and managing companies in India. The list of 100 companies has emerged after a four-month long nomination and evaluation 1 campaign where we received 368 Innovation in Marketing: This category nominations. rewards innovations that Each firm are helping enterprises offer greater value to their was allowed customers/clients on core to nominate themselves elements of marketing— in a maximum of three the company’s pricing model, distribution/placecategories, but could ment network, promotional only win in two out strategy and the value additions in the product/ of those three after service itself. being vetted by our very capable jury.
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Innovation in Branding & Communication: This category rewards innovation that help companies manage and build their brand perception, communicate with their customers, and support them in ways that were previously not possible.
3 Innovation in People Practices: This category is for innovative HR approaches through which companies have been able to work their way around the resource crunch and craft successful strategies to attract, nurture, manage and retain talent.