Site Design: Warner Music Group
The objectives of website design
The Warner Music Group site is generally user friendly, with simple typography, bold headings and large imagery, which instantly allows the visually impaired to view the website clearly. With regard to User Centered Design and Usability, the navigation buttons to the main pages (About, News, etc) run down the left hand side. The main focus point of the homepage is the centre, which displays a slideshow of images for the user to observe, which instantly informs them of which musicians the label is in charge of. In terms of information architecture, navigation buttons are clearly laid out on the left hand side. By selecting the main three headings, (Recorded Music, Music Publishing and Artist Services), a selection of ‘drop down’ buttons appear, with a box of text to the right of the link to allow the user to select exactly what they are looking for. This site has a vast range of information for the user to read, unlike XL Recordings, which overall is simple and minimalistic. With regard to SEO, when typing in ‘Record Label’ into Google.co.uk, Warner Music Group appears on the 6th page after searching through. The site has a varied amount of information, displayed clearly for the viewer to see. Specific content is connected to navigation buttons which are on top of a blue background. The overall visual design stylish and classic. The colour scheme of white black and blue adds simplicity to the pages, and this is seen throughout the pages of the site. Flash animation appears throughout the site which adds a touch of excitement for the viewer when searching through the pages.
Incentive Mag, Based on Warner music, XL Records and EMI