Conclusion and Recommendations Although the 3 websites specialise in the music Industry, they do not all serve the same purpose, the Warner Music website is very professional and formal and holds a lot of information, whereas the EMI website is very unique and has sort of a YouTube channel layout, in comparison to the XL Recordings website which is completely opposite as it has a layout of a blog site and has very limited web pages and content. The XL Recordings website is very colourful, the content is very limited with many of its pages leading directly to other websites, compared to the 2 major labels you can tell that this company is independent. The XL Recordings Website is not bad at all. The Warner Music website is very formal and contains pages and pages of content and financial information as well as pages on the business background . The feel of this website is that it is more aimed at professional you wish to contact Warner regarding music, unlike the other 2 websites EMI and XL which cater to music lovers. The EMI Website contains alive Twitter feed and embedded videos of its artists latest music. From the 3 websites EMI and XL have content that music lovers can view such as information, music videos and news however Warner Music is aimed at those who want to work in the music industry.
Recommendations Warner •Should contain latest music videos from its artist •Become More interactive with its visitors •Should allow visitors to sign into the website and allow the website to be personalised for every visitor.
XL •Should hold more content •Should allow more interaction with its visitors
EMI •Should hold more content and not be confused for a independent label •Should allow visitors to sign in and have a website personalised to them.
Incentive Mag, Based on Warner music, XL Records and EMI