Tool Bar EMI uses interaction techniques throughout their website in order to create engagement with visitors to the site. Once on the site the tool bar is essential to be able navigate as it is impossible to see anything fully without clicking on it e.g. videos, links, tweets and any feature in the tool bar. The search bar is also there to create engagement as it allows visitors to type in anything they are specifically searching the site for.
Incentive Mag, Based on Warner music, XL Records and EMI