Aesthetics “Aesthetics= Graphics + Colour + Style + Layout and Typography”(Chaffey,2008) Site Personality The Warner Music Website is very corporate and professional, in comparison to the EMI and XL website which are very blog like on the home page, the EMI website also contains a twitter feed on the right hand side of the page. Brand Values The 3 music labels do follow their brand values on their website, in the sense that each of them uses their corporate colours and identity throughout each of their website. Sound Neither one of the websites contains any sound unless you click on a video link of one of their artist, which is only available on the EMI and XL websites. Graphics, video The EMI and XL Website home page do not contain any graphics in comparison to the Warner Music website which contains a photo gallery of each of their artists. However the EMI and XL website which are similar to a blog in style do contain embedded videos of latest singles released by their artists.
Colour, style, layout The colour styles on both the three websites are quite similar in the sense that they both use their corporate colours throughout the website (Warner – Blue, white black)(EMI- red, white, black)(XL-Black, White) in addition to this the labels use black writing with a white background in all three websites. The font size is also very similar, the reasons for this are because these are neutral colours that can make any website look professional and classy. The layout of the three websites are quite simple, the Warner Website is split into 3 main columns, the first the navigation bar, the second a picture gallery or content and the third a news feed. However the other 2 websites XL and EMI are very similar, the both follow the layout of a blog, the both contain a navigation bar at the top of the screen and a blog like content underneath.
Incentive Mag, Based on Warner music, XL Records and EMI