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Contents Cover Story Google search Alexa.com The objectives of website design 5 S’s AIDA Online value proposition Customer orientation – audience segmentation Dynamic design and personalisation Aesthetics Page Design Copywriting Navigation and structure Interaction Keywords Conclusion and Recommendations

4 5 7 8 11 16 18 26 33 34 36 39 45 49 55 59

Bibliography Reference List Authors

60 61 62

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Incentive Mag  
Incentive Mag  

Incentive Mag, Based on Warner music, XL Records and EMI

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