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Customer orientation – audience segmentation

Name: Kwame Age: 20 Gender: Male Profession: Student 1.)EMI 2.) I am very musical. Having had a love for music for years I like to check up on labels to see what is new and what is old. I am currently working on music of my own as you know, so I like to make sure that what I am doing is still ‘hip’. EMI have like a blogging kind of website so the updates are regular, so it’s like getting my info straight from the horse’s mouth. I keep up with blogs just to see what people are into also what the labels are looking for and interested in, what is popular and what artists are being blogged about the most. I don’t really go on the site to look at individual artist but rather to see what is going on across the border. 3.) The blog style 4.) I do visit other labels especially independent labels. But out of the three options you have given me I only really go on EMI don’t get me wrong though I do visit Warner quite a bit. 5.) Nothing really maybe has the updates every three days rather than every six days. That’s the biggest issue I can think of and that’s not really an issue. 6.) Twitter, Facebook, Soundcloud and Myspace 28

Incentive Mag  

Incentive Mag, Based on Warner music, XL Records and EMI

Incentive Mag  

Incentive Mag, Based on Warner music, XL Records and EMI

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