Online value proposition
Search bar Similar to Warner and EMI the search bar being placed here, allows XL Recordings site to be accessible. It is also very clear as to what XL Recordings want from the online visitors. The idea is for visitors to sign up to their XL Recording site, Facebook and Twitter in order to be regularly updated via emails, updates on Twitter and page posts on Facebook without having to visit the site itâ€™s self . Out of all three websites XL makes it clear that they are trying to create more leverage for the website as well as their artists recognition offline.
Incentive Mag, Based on Warner music, XL Records and EMI