Desire: XL Recordings viewers have access to up-to-date information relating to the artists featured on the site and also allows access to Twitter and Facebook. With Warner Music Group, the viewer can select an artist from the homepage and can instantly watch a music video. This interaction draws the viewer in. Similarly to XL Recordings, the viewer can also access social media sites relating to Warner Music Group from the homepage. Viewers of EMI can also gain updated information from social media sites.
Action: On XL Recordings site, the viewer can easily subscribe to extra information from the music label by inserting their email address. With Warner Music Group, the viewer can easily find more information by selecting the appropriate navigation button. Similarly to Warner, EMI allows the viewer to type key words or phrases into a search box if they wish to find specific information.
Incentive Mag, Based on Warner music, XL Records and EMI